Science.gov

Sample records for 2011-10-01 false brand

  1. 48 CFR 52.211-6 - Brand name or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 2 2011-10-01 2011-10-01 false Brand name or equal. 52....211-6 Brand name or equal. As prescribed in 11.107(a), insert the following provision: Brand Name or Equal (AUG 1999) (a) If an item in this solicitation is identified as “brand name or equal,”...

  2. 48 CFR 852.211-73 - Brand name or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Brand name or equal. 852... Brand name or equal. As prescribed in 811.104-71, insert the following clause: Brand Name or Equal (JAN 2008) (Note: As used in this clause, the term “brand name” includes identification of products by...

  3. 48 CFR 1852.210-70 - Brand name or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Brand name or equal. 1852... 1852.210-70 Brand name or equal. As prescribed in 1810.011-70(a), insert the following provision: Brand Name or Equal (DEC 1988) (a) As used in this provision, “brand name” means identification of...

  4. 48 CFR 2811.104-70 - Brand-name or equal description.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Brand-name or equal... 2811.104-70 Brand-name or equal description. When a brand-name or equal description is used, the clause set forth in 2852.211-70, Brand-name or Equal, shall be inserted into the solicitation....

  5. 48 CFR 1910.004-70 - Brand name products or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Brand name products or... GOVERNORS ACQUISITION PLANNING SPECIFICATIONS, STANDARDS, AND OTHER PURCHASE DESCRIPTIONS 1910.004-70 Brand... below. (b) Citing brand name products. Brand name or equal purchase descriptions shall cite all...

  6. 48 CFR 1910.004-72 - Solicitations, brand name or equal descriptions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Solicitations, brand name... 1910.004-72 Solicitations, brand name or equal descriptions. (a) An entry substantially as follows... which a brand name or equal purchase description applies. Bidding on: Manufacturer's Name: Brand:...

  7. 48 CFR 411.170 - Brand name or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Brand name or equal. 411... ACQUISITION PLANNING DESCRIBING AGENCY NEEDS Selecting and Developing Requirements Documents 411.170 Brand name or equal. (a) A “brand name or equal” purchase description shall include the following type...

  8. 48 CFR 11.104 - Use of brand name or equal purchase descriptions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Use of brand name or equal....104 Use of brand name or equal purchase descriptions. (a) While the use of performance specifications is preferred to encourage offerors to propose innovative solutions, the use of brand name or...

  9. 48 CFR 2852.211-70 - Brand-name or equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Brand-name or equal. 2852... FORMS SOLICITATION PROVISIONS AND CONTRACT CLAUSES Text of Provisions and Clauses 2852.211-70 Brand-name or equal. As prescribed in 2811.104-70, insert the following clause: Brand-Name or Equal (JAN...

  10. 48 CFR 811.104-70 - Brand name or equal purchase descriptions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Brand name or equal... Requirements Documents 811.104-70 Brand name or equal purchase descriptions. (a) The specification writer may use purchase descriptions that contain references to one or more brand name products only...

  11. 48 CFR 452.211-70 - Brand Name or Equal.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Brand Name or Equal. 452.211-70 Section 452.211-70 Federal Acquisition Regulations System DEPARTMENT OF AGRICULTURE CLAUSES AND FORMS SOLICITATION PROVISIONS AND CONTRACT CLAUSES Texts of Provisions and Clauses 452.211-70 Brand...

  12. 48 CFR 1910.004-71 - Limits on the use of brand name or equal purchase descriptions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Limits on the use of brand... DESCRIPTIONS 1910.004-71 Limits on the use of brand name or equal purchase descriptions. (a) General. The use of brand name or equal purchase descriptions in solicitations is intended to promote competition...

  13. 48 CFR 811.104 - Use of brand name or equal purchase descriptions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Use of brand name or equal purchase descriptions. 811.104 Section 811.104 Federal Acquisition Regulations System DEPARTMENT OF... Requirements Documents 811.104 Use of brand name or equal purchase descriptions....

  14. 42 CFR 21.23 - False statements as disqualification.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 42 Public Health 1 2011-10-01 2011-10-01 false False statements as disqualification. 21.23 Section 21.23 Public Health PUBLIC HEALTH SERVICE, DEPARTMENT OF HEALTH AND HUMAN SERVICES PERSONNEL COMMISSIONED OFFICERS Appointment § 21.23 False statements as disqualification. Willfully false...

  15. 42 CFR 1001.901 - False or improper claims.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 42 Public Health 5 2011-10-01 2011-10-01 false False or improper claims. 1001.901 Section 1001.901 Public Health OFFICE OF INSPECTOR GENERAL-HEALTH CARE, DEPARTMENT OF HEALTH AND HUMAN SERVICES OIG AUTHORITIES PROGRAM INTEGRITY-MEDICARE AND STATE HEALTH CARE PROGRAMS Permissive Exclusions § 1001.901...

  16. 45 CFR 3.4 - False reports and reports of injury or damage.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 1 2011-10-01 2011-10-01 false False reports and reports of injury or damage. 3.4 Section 3.4 Public Welfare DEPARTMENT OF HEALTH AND HUMAN SERVICES GENERAL ADMINISTRATION CONDUCT OF PERSONS AND TRAFFIC ON THE NATIONAL INSTITUTES OF HEALTH FEDERAL ENCLAVE General § 3.4 False reports...

  17. 47 CFR 0.560 - Penalty for false representation of identity.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 1 2011-10-01 2011-10-01 false Penalty for false representation of identity. 0.560 Section 0.560 Telecommunication FEDERAL COMMUNICATIONS COMMISSION GENERAL COMMISSION ORGANIZATION Privacy Act Regulations § 0.560 Penalty for false representation of identity. Any individual who...

  18. 43 CFR 20.510 - Fraud or false statements in a Government matter.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 1 2011-10-01 2011-10-01 false Fraud or false statements in a Government matter. 20.510 Section 20.510 Public Lands: Interior Office of the Secretary of the Interior EMPLOYEE RESPONSIBILITIES AND CONDUCT Other Employee Conduct Provisions § 20.510 Fraud or false statements in a...

  19. 43 CFR 20.510 - Fraud or false statements in a Government matter.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 43 Public Lands: Interior 1 2012-10-01 2011-10-01 true Fraud or false statements in a Government matter. 20.510 Section 20.510 Public Lands: Interior Office of the Secretary of the Interior EMPLOYEE RESPONSIBILITIES AND CONDUCT Other Employee Conduct Provisions § 20.510 Fraud or false statements in a...

  20. 27 CFR 7.23 - Brand names.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Brand names. 7.23 Section... Beverages § 7.23 Brand names. (a) General. The product shall bear a brand name, except that if not sold under a brand name, then the name of the person required to appear on the brand label shall be deemed...

  1. 27 CFR 7.23 - Brand names.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Brand names. 7.23 Section... Beverages § 7.23 Brand names. (a) General. The product shall bear a brand name, except that if not sold under a brand name, then the name of the person required to appear on the brand label shall be deemed...

  2. 27 CFR 5.34 - Brand names.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Brand names. 5.34 Section... Spirits § 5.34 Brand names. (a) Misleading brand names. No label shall contain any brand name, which... officer finds that such brand name (when appropriately qualified if required) conveys no...

  3. 27 CFR 5.34 - Brand names.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Brand names. 5.34 Section... Spirits § 5.34 Brand names. (a) Misleading brand names. No label shall contain any brand name, which... officer finds that such brand name (when appropriately qualified if required) conveys no...

  4. 27 CFR 4.33 - Brand names.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Brand names. 4.33 Section... THE TREASURY LIQUORS LABELING AND ADVERTISING OF WINE Labeling Requirements for Wine § 4.33 Brand names. (a) General. The product shall bear a brand name, except that if not sold under a brand...

  5. 27 CFR 4.33 - Brand names.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Brand names. 4.33 Section... THE TREASURY LIQUORS LABELING AND ADVERTISING OF WINE Labeling Requirements for Wine § 4.33 Brand names. (a) General. The product shall bear a brand name, except that if not sold under a brand...

  6. Grassroots branding.

    PubMed

    Ferris, Michael T

    2005-04-01

    In home care and hospice, effective branding begins at the grassroots level. Historically, high-level, widespread branding initiatives have proven relatively unsuccessful in these industries, and have not delivered a positive return on investment. This is generally because in home care and hospice, branding is most successfully implemented at individual and local levels. Since an agency's "brand" is established at this personal level, relationships are the crucial keys to sales and marketing success.

  7. Brand Identity.

    ERIC Educational Resources Information Center

    Lawlor, John

    1998-01-01

    Instead of differentiating themselves by building "brand identities," colleges and universities often focus on competing with price. As a result, fewer and fewer institutions base their identities on value, the combination of quality and price. Methods of building two concepts to influence customers' brand image and brand loyalty are outlined;…

  8. 48 CFR 852.211-73 - Brand name or equal.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Brand name or equal. 852... Brand name or equal. As prescribed in 811.104-71, insert the following clause: Brand Name or Equal (JAN 2008) (Note: As used in this clause, the term “brand name” includes identification of products by...

  9. 48 CFR 52.211-6 - Brand name or equal.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 2 2010-10-01 2010-10-01 false Brand name or equal. 52....211-6 Brand name or equal. As prescribed in 11.107(a), insert the following provision: Brand Name or Equal (AUG 1999) (a) If an item in this solicitation is identified as “brand name or equal,”...

  10. 48 CFR 214.202-5 - Descriptive literature.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Descriptive literature. 214.202-5 Section 214.202-5 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS... 214.202-5 Descriptive literature. (c) Requirements of invitation for bids. When brand name or...

  11. False assumptions.

    PubMed

    Swaminathan, M

    1997-01-01

    Indian women do not have to be told the benefits of breast feeding or "rescued from the clutches of wicked multinational companies" by international agencies. There is no proof that breast feeding has declined in India; in fact, a 1987 survey revealed that 98% of Indian women breast feed. Efforts to promote breast feeding among the middle classes rely on such initiatives as the "baby friendly" hospital where breast feeding is promoted immediately after birth. This ignores the 76% of Indian women who give birth at home. Blaming this unproved decline in breast feeding on multinational companies distracts attention from more far-reaching and intractable effects of social change. While the Infant Milk Substitutes Act is helpful, it also deflects attention from more pressing issues. Another false assumption is that Indian women are abandoning breast feeding to comply with the demands of employment, but research indicates that most women give up employment for breast feeding, despite the economic cost to their families. Women also seek work in the informal sector to secure the flexibility to meet their child care responsibilities. Instead of being concerned about "teaching" women what they already know about the benefits of breast feeding, efforts should be made to remove the constraints women face as a result of their multiple roles and to empower them with the support of families, governmental policies and legislation, employers, health professionals, and the media. PMID:12321627

  12. Brand Aid

    ERIC Educational Resources Information Center

    Drozdowski, Mark J.

    2007-01-01

    Planning is a critical step to take before launching a capital campaign, if marketing materials are to cater to all potential donors and reinforce the institution's brand--which defines what the institution is and what it does, and is shaped by what people think of it. Here, the author discusses the importance of maintaining and conveying a…

  13. 48 CFR 452.211-70 - Brand Name or Equal.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Brand Name or Equal. 452... FORMS SOLICITATION PROVISIONS AND CONTRACT CLAUSES Texts of Provisions and Clauses 452.211-70 Brand Name or Equal. As prescribed in 411.171, insert the following provision: Brand Name or Equal (NOV...

  14. 48 CFR 411.170 - Brand name or equal.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Brand name or equal. 411... ACQUISITION PLANNING DESCRIBING AGENCY NEEDS Selecting and Developing Requirements Documents 411.170 Brand name or equal. (a) A “brand name or equal” purchase description shall include the following type...

  15. Branding water

    PubMed Central

    Dolnicar, Sara; Hurlimann, Anna; Grün, Bettina

    2014-01-01

    Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water – specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks – are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources. PMID:24742528

  16. Branding water.

    PubMed

    Dolnicar, Sara; Hurlimann, Anna; Grün, Bettina

    2014-06-15

    Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water - specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks - are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources.

  17. Branding water.

    PubMed

    Dolnicar, Sara; Hurlimann, Anna; Grün, Bettina

    2014-06-15

    Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water - specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks - are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources. PMID:24742528

  18. Managing Your Personal Brand

    ERIC Educational Resources Information Center

    Gander, Michelle

    2014-01-01

    Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education…

  19. Branding your medical practice.

    PubMed

    Maley, Catherine; Baum, Neil

    2010-01-01

    Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your office, you and your staff your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand.

  20. Professor Brand Advocacy: Do Brand Relationships Matter?

    ERIC Educational Resources Information Center

    Jillapalli, Ravi K.; Wilcox, James B.

    2010-01-01

    The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…

  1. Brand Suicide? Memory and Liking of Negative Brand Names.

    PubMed

    Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David

    2016-01-01

    Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names and their associated logos are better recognised. Studies 2 and 3 demonstrate that negative valence of a brand name tends to have a detrimental influence on product evaluation with evaluations worsening as negative valence increases. However, evaluation is also dependent on brand name arousal, with high arousal brand names resulting in more positive evaluations, such that moderately negative brand names are equally as attractive as some non-negative brand names. Study 3 shows evidence for affective habituation, whereby the effects of negative valence reduce with repeated exposures to some classes of negative brand name.

  2. Brand Suicide? Memory and Liking of Negative Brand Names

    PubMed Central

    Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David

    2016-01-01

    Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names and their associated logos are better recognised. Studies 2 and 3 demonstrate that negative valence of a brand name tends to have a detrimental influence on product evaluation with evaluations worsening as negative valence increases. However, evaluation is also dependent on brand name arousal, with high arousal brand names resulting in more positive evaluations, such that moderately negative brand names are equally as attractive as some non-negative brand names. Study 3 shows evidence for affective habituation, whereby the effects of negative valence reduce with repeated exposures to some classes of negative brand name. PMID:27023872

  3. Brand Suicide? Memory and Liking of Negative Brand Names.

    PubMed

    Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David

    2016-01-01

    Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names and their associated logos are better recognised. Studies 2 and 3 demonstrate that negative valence of a brand name tends to have a detrimental influence on product evaluation with evaluations worsening as negative valence increases. However, evaluation is also dependent on brand name arousal, with high arousal brand names resulting in more positive evaluations, such that moderately negative brand names are equally as attractive as some non-negative brand names. Study 3 shows evidence for affective habituation, whereby the effects of negative valence reduce with repeated exposures to some classes of negative brand name. PMID:27023872

  4. 27 CFR 20.178 - Marks and brands on containers of specially denatured spirits.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Marks and brands on... Dealers § 20.178 Marks and brands on containers of specially denatured spirits. (a) Required marks. Each... officer, or (2) Consist of a brand name, or consist of caution notices, or consist of other...

  5. 9 CFR 201.86 - Brand inspection: Application for authorization, registration and filing of schedules, reciprocal...

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 9 Animals and Animal Products 2 2011-01-01 2011-01-01 false Brand inspection: Application for... STOCKYARDS ACT Inspection of Brands § 201.86 Brand inspection: Application for authorization, registration... statute, which desires to obtain an authorization to charge and collect a fee for the inspection of...

  6. 27 CFR 20.178 - Marks and brands on containers of specially denatured spirits.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Marks and brands on... Dealers § 20.178 Marks and brands on containers of specially denatured spirits. (a) Required marks. Each... officer, or (2) Consist of a brand name, or consist of caution notices, or consist of other...

  7. Branding your medical practice.

    PubMed

    Maley, Catherine; Baum, Neil

    2010-01-01

    Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your office, you and your staff your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand. PMID:20695252

  8. Regulatory false positives: true, false, or uncertain?

    PubMed

    Cox, Louis Anthony

    2007-10-01

    Hansen et al. (2007) recently assessed the historical performance of the precautionary principle in 88 specific cases, concluding that "applying our definition of a regulatory false positive, we were able to identify only four cases that fit the definition of a false positive." Empirically evaluating how prone the precautionary principle is to classify nonproblems as problems ("false positives") is an excellent idea. Yet, Hansen et al.'s implementation of this idea applies a diverse set of questionable criteria to label many highly uncertain risks as "real" even when no real or potential harm has actually been demonstrated. Examples include treating each of the following as reasons to categorize risks as "real": considering that a company's actions contaminated its own product; lack of a known exposure threshold for health effects; occurrence of a threat; treating deliberately conservative (upper-bound) regulatory assumptions as if they were true values; treating assumed exposures of children to contaminated soils (by ingestion) as evidence that feared dioxin risks are real; and treating claimed (sometimes ambiguous) epidemiological associations as if they were known to be true causal relations. Such criteria can classify even nonexistent and unknown risks as "real," providing an alternative possible explanation for why the authors failed to find more false positives, even if they exist.

  9. Corporate identity. Brand designs.

    PubMed

    Mathieson, Steve

    2004-02-19

    The past two years have seen a steadily more consistent brand identity for the NHS. Branding will become more important as foundation status and PCT commissioning makes acute hospitals more competitive. This has put pressure on some trusts that have their own strong identities.

  10. The branding of institutions.

    PubMed

    Stephenson, S

    1991-02-20

    Institutional operations capitalizing on national foodservice brands have seen sales increase as much as 40%, operators say. But what if operators choose to stay independent and develop their own brands? Our feature presents both business strategies and the concepts that are winning customers. PMID:10109711

  11. How global brands compete.

    PubMed

    Holt, Douglas B; Quelch, John A; Taylor, Earl L

    2004-09-01

    It's time to rethink global branding. More than two decades ago, Harvard Business School professor Theodore Levitt argued that corporations should grow by selling standardized products all over the world. But consumers in most countries had trouble relating to generic products, so executives instead strove for global scale on backstage activities such as production while customizing product features and selling techniques to local tastes. Such "glocal" strategies now rule marketing. Global branding has lost more luster recently because transnational companies have been under siege, with brands like Coca-Cola and Nike becoming lightning rods for antiglobalization protests. The instinctive reaction of most transnational companies has been to try to fly below the radar. But global brands can't escape notice. In fact, most transnational corporations don't realize that because of their power and pervasiveness, people view them differently than they do other firms. In a research project involving 3,300 consumers in 41 countries, the authors found that most people choose one global brand over another because of differences in the brands'global qualities. Ratherthan ignore the global characteristics of their brands, firms must learn to manage those characteristics. That's critical, because future growth for most companies will likely come from foreign markets. Consumers base preferences on three dimensions of global brands--quality (signaled by a company's global stature); the cultural myths that brands author; and firms' efforts to address social problems. The authors also found that it didn't matter to consumers whether the brands they bought were American--a remarkable finding considering that the study was conducted when anti-American sentiment in many nations was on the rise.

  12. How global brands compete.

    PubMed

    Holt, Douglas B; Quelch, John A; Taylor, Earl L

    2004-09-01

    It's time to rethink global branding. More than two decades ago, Harvard Business School professor Theodore Levitt argued that corporations should grow by selling standardized products all over the world. But consumers in most countries had trouble relating to generic products, so executives instead strove for global scale on backstage activities such as production while customizing product features and selling techniques to local tastes. Such "glocal" strategies now rule marketing. Global branding has lost more luster recently because transnational companies have been under siege, with brands like Coca-Cola and Nike becoming lightning rods for antiglobalization protests. The instinctive reaction of most transnational companies has been to try to fly below the radar. But global brands can't escape notice. In fact, most transnational corporations don't realize that because of their power and pervasiveness, people view them differently than they do other firms. In a research project involving 3,300 consumers in 41 countries, the authors found that most people choose one global brand over another because of differences in the brands'global qualities. Ratherthan ignore the global characteristics of their brands, firms must learn to manage those characteristics. That's critical, because future growth for most companies will likely come from foreign markets. Consumers base preferences on three dimensions of global brands--quality (signaled by a company's global stature); the cultural myths that brands author; and firms' efforts to address social problems. The authors also found that it didn't matter to consumers whether the brands they bought were American--a remarkable finding considering that the study was conducted when anti-American sentiment in many nations was on the rise. PMID:15449856

  13. Do Universities Have "Successful" Brands?

    ERIC Educational Resources Information Center

    Chapleo, Chris

    2005-01-01

    Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on what…

  14. The False Aneurysm

    PubMed Central

    Baird, R. J.; Doran, M. L.

    1964-01-01

    The clinical course of 18 patients with 25 false aneurysms is reviewed. In recent years false aneurysm has been most commonly seen as a complication of arterioplastic procedures in which prosthetic arterial grafts were used. The use of indwelling needles or cannulae, particularly in patients with a wide arterial pulse pressure, can also lead to the formation of false aneurysms. In the groin, a false aneurysm is frequently mistaken for an abscess. Early diagnosis and operative repair are essential to reduce the incidence of further complications. PMID:14180533

  15. 75 FR 34448 - Pesticides; Draft Guidance for Pesticide Registrants on False or Misleading Pesticide Product...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-06-17

    ... of May 19, 2010 (75 FR 28012) (FRL-8824-8). In that document, the Agency announced the availability... Brand Names; Extension of Comment Period AGENCY: Environmental Protection Agency (EPA). ACTION: Notice...) entitled ``False or Misleading Pesticide Product Brand Names.'' This document extends the comment...

  16. 75 FR 28012 - Pesticides; Draft Guidance for Pesticide Registrants on False or Misleading Pesticide Product...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-05-19

    ... availability of this draft PR Notice for public comment (67 FR 14941; FRL-6809-9) on March 28, 2002 and... Brand Names AGENCY: Environmental Protection Agency (EPA). ACTION: Notice of availability. SUMMARY: The... Notice (PR Notice) entitled ``False or Misleading Pesticide Product Brand Names.'' PR Notices are...

  17. 9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 9 Animals and Animal Products 2 2010-01-01 2010-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program... provided in paragraphs (b) and (c) of this section, branding ink of any color, approved for the purpose...

  18. False memories in schizophrenia.

    PubMed

    Moritz, Steffen; Woodward, Todd S; Cuttler, Carrie; Whitman, Jennifer C; Watson, Jason M

    2004-04-01

    In prior studies, it was observed that patients with schizophrenia show abnormally high knowledge corruption (i.e., high-confident errors expressed as a percentage of all high-confident responses were increased for schizophrenic patients relative to controls). The authors examined the conditions under which excessive knowledge corruption occurred using the Deese-Roediger-McDermott paradigm. Whereas knowledge corruption in schizophrenia was significantly greater for false-negative errors relative to controls, no group difference occurred for false-positive errors. The groups showed a comparable high degree of confidence for false-positive recognition of critical lure items. Similar to findings collected in elderly participants, patients, but not controls, showed a strong positive correlation between the number of recognized studied items and false-positive recognition of the critical lure.

  19. Building "Brand Me": Creating a Personal Brand Statement

    ERIC Educational Resources Information Center

    Stanton, Angela D'Auria; Stanton, Wilbur W.

    2013-01-01

    Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader…

  20. Electrothermal branding for embryo labeling.

    PubMed

    Wang, L; Beebe, D J; Williams, A R; Easley, K D

    1997-11-01

    A novel embryo labeling technique based on electrothermal branding is developed. Two types of micro branding irons are fabricated and tested. One utilizes 25 microns tungsten wire as the heating element. The other utilizes surface micromachining techniques to fabricate polysilicon branding irons. The thermal behavior of the branding irons and the heat distributions in the embryos are analytically modeled. Micron-scale labels on unfertilized bovine embryos are achieved.

  1. Selling brand MD.

    PubMed

    Hudson, T

    1999-08-01

    Health care is more than local, of course: It's personal. Recognizing the connections between doctors and patients as a potent form of brand loyalty, health systems are looking for ways to leverage those bonds--and encourage new ones--with special marketing campaigns.

  2. The House Brand

    ERIC Educational Resources Information Center

    Circle, Alison; Bierman, Kerry

    2009-01-01

    The days when marketing was thought to be posters and fliers is over. In today's world, marketing is at the core of every transaction, from checkout and customer interaction to story times and buildings themselves. A brand is a promise one makes to his or her customer, and a promise that is unified, consistent, and believable can help ensure that…

  3. Branding time at Columbia.

    PubMed

    Jaklevic, M C

    1996-08-19

    This week Columbia/HCA Healthcare Corp. introduces a national advertising blitz believed to be the largest ever by a healthcare provider. The hospital giant wants to instill its brand name in the American lexicon, and it's willing to spend millions to do so. PMID:10159472

  4. Building online brand perceptual map.

    PubMed

    Chiang, I-Ping; Lin, Chih-Ying; Wang, Kaisheng M

    2008-10-01

    Many companies have launched their products or services online as a new business focus, but only a few of them have survived the competition and made profits. The most important key to an online business's success is to create "brand value" for the customers. Although the concept of online brand has been discussed in previous studies, there is no empirical study on the measurement of online branding. As Web 2.0 emerges to be critical to online branding, the purpose of this study was to measure Taiwan's major Web sites with a number of personality traits to build a perceptual map for online brands. A pretest identified 10 most representative online brand perceptions. The results of the correspondence analysis showed five groups in the perceptual map. This study provided a practical view of the associations and similarities among online brands for potential alliance or branding strategies. The findings also suggested that brand perceptions can be used with identified consumer needs and behaviors to better position online services. The brand perception map in the study also contributed to a better understanding of the online brands in Taiwan.

  5. Building online brand perceptual map.

    PubMed

    Chiang, I-Ping; Lin, Chih-Ying; Wang, Kaisheng M

    2008-10-01

    Many companies have launched their products or services online as a new business focus, but only a few of them have survived the competition and made profits. The most important key to an online business's success is to create "brand value" for the customers. Although the concept of online brand has been discussed in previous studies, there is no empirical study on the measurement of online branding. As Web 2.0 emerges to be critical to online branding, the purpose of this study was to measure Taiwan's major Web sites with a number of personality traits to build a perceptual map for online brands. A pretest identified 10 most representative online brand perceptions. The results of the correspondence analysis showed five groups in the perceptual map. This study provided a practical view of the associations and similarities among online brands for potential alliance or branding strategies. The findings also suggested that brand perceptions can be used with identified consumer needs and behaviors to better position online services. The brand perception map in the study also contributed to a better understanding of the online brands in Taiwan. PMID:18785819

  6. Moon - False Color Mosaic

    NASA Technical Reports Server (NTRS)

    1992-01-01

    This false-color photograph is a composite of 15 images of the Moon taken through three color filters by Galileo's solid-state imaging system during the spacecraft's passage through the Earth-Moon system on December 8, 1992. When this view was obtained, the spacecraft was 425,000 kilometers (262,000 miles) from the Moon and 69,000 kilometers (43,000 miles) from Earth. The false-color processing used to create this lunar image is helpful for interpreting the surface soil composition. Areas appearing red generally correspond to the lunar highlands, while blue to orange shades indicate the ancient volcanic lava flow of a mare, or lunar sea. Bluer mare areas contain more titanium than do the orange regions. Mare Tranquillitatis, seen as a deep blue patch on the right, is richer in titanium than Mare Serenitatis, a slightly smaller circular area immediately adjacent to the upper left of Mare Tranquillitatis. Blue and orange areas covering much of the left side of the Moon in this view represent many separate lava flows in Oceanus Procellarum. The small purple areas found near the center are pyroclastic deposits formed by explosive volcanic eruptions. The fresh crater Tycho, with a diameter of 85 kilometers (53 miles), is prominent at the bottom of the photograph, where part of the Moon's disk is missing.

  7. False color viewing device

    DOEpatents

    Kronberg, J.W.

    1991-05-08

    This invention consists of a viewing device for observing objects in near-infrared false-color comprising a pair of goggles with one or more filters in the apertures, and pads that engage the face for blocking stray light from the sides so that all light reaching, the user`s eyes come through the filters. The filters attenuate most visible light and pass near-infrared (having wavelengths longer than approximately 700 nm) and a small amount of blue-green and blue-violet (having wavelengths in the 500 to 520 nm and shorter than 435 nm, respectively). The goggles are useful for looking at vegetation to identify different species and for determining the health of the vegetation, and to detect some forms of camouflage.

  8. False color viewing device

    DOEpatents

    Kronberg, J.W.

    1992-10-20

    A viewing device for observing objects in near-infrared false-color comprising a pair of goggles with one or more filters in the apertures, and pads that engage the face for blocking stray light from the sides so that all light reaching the user's eyes come through the filters. The filters attenuate most visible light and pass near-infrared (having wavelengths longer than approximately 700 nm) and a small amount of blue-green and blue-violet (having wavelengths in the 500 to 520 nm and shorter than 435 nm, respectively). The goggles are useful for looking at vegetation to identify different species and for determining the health of the vegetation, and to detect some forms of camouflage. 7 figs.

  9. False color viewing device

    DOEpatents

    Kronberg, James W.

    1992-01-01

    A viewing device for observing objects in near-infrared false-color comprising a pair of goggles with one or more filters in the apertures, and pads that engage the face for blocking stray light from the sides so that all light reaching the user's eyes come through the filters. The filters attenuate most visible light and pass near-infrared (having wavelengths longer than approximately 700 nm) and a small amount of blue-green and blue-violet (having wavelengths in the 500 to 520 nm and shorter than 435 nm, respectively). The goggles are useful for looking at vegetation to identify different species and for determining the health of the vegetation, and to detect some forms of camouflage.

  10. Branding Higher Education: Illusion or Reality?

    ERIC Educational Resources Information Center

    Temple, Paul

    2006-01-01

    It seems difficult to have a discussion about anything in a university or college today that does not involve branding: "what does this say about our brand?", "how is our brand perceived?", "what are our brand values?", and "are we living the brand?" (according to the American Marketing Association, this means "aligning actions with your Brand…

  11. 48 CFR 811.104 - Use of brand name or equal purchase descriptions.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Use of brand name or equal purchase descriptions. 811.104 Section 811.104 Federal Acquisition Regulations System DEPARTMENT OF... Requirements Documents 811.104 Use of brand name or equal purchase descriptions....

  12. Customer-centered brand management.

    PubMed

    Rust, Roland T; Zeithaml, Valarie A; Lemon, Katherine N

    2004-09-01

    Most executives today agree that their efforts should be focused on growing the lifetime value of their customers. Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s. But as the century wore further on, the people who loved the Olds got downright old. So why did General Motors spend so many years and so much money trying to reposition and refurbish the tired,tarnished brand? Why didn't GM managers instead move younger buyers along a path of less resistance, toward another of the brands in GM's stable--or even launch a wholly new brand geared to their tastes? Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General Motors, brands are the raison d'etre. They are the focus of decision making and the basis of accountability. But this overwhelming focus on growing brand equity is inconsistent with the goal of growing customer equity. Drawing on a wide range of current examples, the authors offer seven tactics that will put brands in the service of growing customer equity. These include replacing traditional brand managers with a new position--the customer segment manager; targeting brands to as narrow an audience as possible; developing the capability and the mind-set to hand off customers from one brand to another within the company; and changing the way brand equity is measured by basing calculations on individual, rather than average, customer data.

  13. Creating the living brand.

    PubMed

    Bendapudi, Neeli; Bendapudi, Venkat

    2005-05-01

    It's easy to conclude from the literature and the lore that top-notch customer service is the province of a few luxury companies and that any retailer outside that rarefied atmosphere is condemned to offer mediocre service at best. But even companies that position themselves for the mass market can provide outstanding customer-employee interactions and profit from them, if they train employees to reflect the brand's core values. The authors studied the convenience store industry in depth and focused on two that have developed a devoted following: QuikTrip (QT) and Wawa. Turnover rates at QT and Wawa are 14% and 22% respectively, much lower than the typical rate in retail. The authors found six principles that both firms embrace to create a strong culture of customer service. Know what you're looking for: A focus on candidates' intrinsic traits allows the companies to hire people who will naturally bring the right qualities to the job. Make the most of talent: In mass-market retail, talent is generally viewed as a commodity, but that outlook becomes a self-fulfilling prophesy. Create pride in the brand: Service quality depends directly on employees' attachment to the brand. Build community: Wawa and QT have made concerted efforts to build customer loyalty through a sense of community. Share the business context: Employees need a clear understanding of how their company operates and how it defines success. Satisfy the soul: To win an employee's passionate engagement, a company must meet his or her needs for security, esteem, and justice. PMID:15929408

  14. Building brands without mass media.

    PubMed

    Joachimsthaler, E; Aaker, D A

    1997-01-01

    Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies in Europe, making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. In England, Nestlé's Buitoni brand grew through programs that taught the English how to cook Italian food. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Häagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brands. The various campaigns shared characteristics that could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single and continuous measure of brand equity also help managers get the most out of novel approaches in their ever more competitive world.

  15. Brand-Building for Innovators

    ERIC Educational Resources Information Center

    Sametz, Roger

    2015-01-01

    Not too many years ago, a school's brand just was. Few people used the "b" word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and…

  16. Cognitive Tools for Successful Branding

    ERIC Educational Resources Information Center

    Hernandez, Lorena Perez

    2011-01-01

    This article aims to fill a gap in current studies on the semantics of branding. Through the analysis of a number of well-known international brand names, we provide ample evidence supporting the claim that a finite set of cognitive operations, such as those of domain reduction and expansion, mitigation, and strengthening, among others, can…

  17. 48 CFR 852.211-73 - Brand name or equal.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 48 Federal Acquisition Regulations System 5 2014-10-01 2014-10-01 false Brand name or equal. 852.211-73 Section 852.211-73 Federal Acquisition Regulations System DEPARTMENT OF VETERANS AFFAIRS CLAUSES AND FORMS SOLICITATION PROVISIONS AND CONTRACT CLAUSES Texts of Provisions and Clauses...

  18. 9 CFR 316.7 - Marking devices not to be false or misleading; style and size of lettering; approval required.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... Federal meat grading regulations (7 CFR 53.19) need not be submitted to the Administrator for approval. ... lettering; approval required. No brand or other marking device shall be false or misleading. The letters...

  19. See your brands through your customers' eyes.

    PubMed

    Lederer, C; Hill, S

    2001-06-01

    Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizational lines with little regard for how the brands influence customer perceptions. In this article, the authors present a new mapping tool--the brand portfolio molecule--that reveals the way brands appear to customers. The brand portfolio molecule includes all the brands that factor into a consumer's decision to buy, whether or not the company owns them. The first step in creating a brand portfolio molecule is to determine which brands should or should not be included. The second step is to classify each brand by asking five key questions: 1) How important is this brand to customers' purchase decisions about the brand you're mapping? 2) Is its influence positive or negative? 3) What market position does this brand occupy relative to the other brands in the portfolio? 4) How does this brand connect to the other brands in the portfolio? 5) How much control do you have over this brand? The last step is to map the molecule using a 3-D modeling program or by hand with pen and paper. Individual brands take the form of atoms, and they're clustered in ways that reflect how customers see them. The usefulness of the tool lies in its ability to show the many forces that influence a customer's buying decision--and to provide a powerful new way to think about brand strategy. PMID:11408973

  20. Branding of vascular surgery.

    PubMed

    Perler, Bruce A

    2008-03-01

    The Society for Vascular Surgery surveyed primary care physicians (PCPs) to understand how PCPs make referral decisions for their patients with peripheral vascular disease. Responses were received from 250 PCPs in 44 states. More than 80% of the respondents characterized their experiences with vascular surgeons as positive or very positive. PCPs perceive that vascular surgeons perform "invasive" procedures and refer patients with the most severe vascular disease to vascular surgeons but were more than twice as likely to refer patients to cardiologists, believing they are better able to perform minimally invasive procedures. Nevertheless, PCPs are receptive to the notion of increasing referrals to vascular surgeons. A successful branding campaign will require considerable education of referring physicians about the totality of traditional vascular and endovascular care increasingly provided by the contemporary vascular surgical practice and will be most effective at the local grassroots level.

  1. False Position, Double False Position and Cramer's Rule

    ERIC Educational Resources Information Center

    Boman, Eugene

    2009-01-01

    We state and prove the methods of False Position (Regula Falsa) and Double False Position (Regula Duorum Falsorum). The history of both is traced from ancient Egypt and China through the work of Fibonacci, ending with a connection between Double False Position and Cramer's Rule.

  2. How do different types of community commitment influence brand commitment? The mediation of brand attachment.

    PubMed

    Zhang, Ning; Zhou, Zhi-min; Su, Chen-ting; Zhou, Nan

    2013-11-01

    Although previous research indicates that participation in a brand community may foster consumer loyalty to the brand in question, research has seldom examined the mediating effect of community commitment on brand commitment. Drawing from the typologies of organizational commitment, we divide community commitment into three components: continuance community commitment (continuance CC), affective community commitment (affective CC), and normative community commitment (normative CC). We then assess the mediating role of brand attachment in the relationship between these three components and brand commitment. We test the hypotheses using a sample of online mobile phone brand communities in China. The empirical results reveal that brand attachment exerts an indirect (but not mediated) effect on the relationship between continuance CC and brand commitment and on the relationship between normative CC and brand commitment. We also find that it exerts a partial mediating effect on the relationship between affective CC and brand commitment. The findings contribute to the branding literature and have important implications for brand community management.

  3. The Australian cigarette brand as product, person, and symbol

    PubMed Central

    Carter, S

    2003-01-01

    Objective: To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). Design: Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade publications were searched for information about Australian brands. Results: Cigarette manufacturers benefit from their competitors' brand equity as well as their own. The industry sees Australian smokers as far less brand loyal and strongly oriented to "low tar". A few predominantly local brands dominate the market, with variation by state. Successful Australian brands exist in one of three categories: premium, mainstream, and supervalue. Their brand identity essence is as follows. Premium: quality. Mainstream: a good humoured "fair go" for ordinary Australians. Supervalue: value for money. All supervalue brand identities also include freedom, escape, mildness, an aspirational attitude, blue tones, and waterside scenes. Brand image and brand identity is frequently congruent, even when marketing is restricted, and brand image is generally more positive for a smoker's own brand. Conclusions: Tobacco control activities have undermined cigarette brand equity. Further research is needed regarding brand loyalty, low tar, and brand categories. Smokers may respond more positively to tobacco control messages consistent with the identities of their chosen brand, and brand-as-organisation elements may assist. Further marketing restrictions should consider all elements of brand identity, and aim to undermine brand categories. PMID:14645952

  4. Building brands without mass media.

    PubMed

    Joachimsthaler, E; Aaker, D A

    1997-01-01

    Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies in Europe, making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. In England, Nestlé's Buitoni brand grew through programs that taught the English how to cook Italian food. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Häagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brands. The various campaigns shared characteristics that could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single and continuous measure of brand equity also help managers get the most out of novel approaches in their ever more competitive world. PMID:10174453

  5. The Kepler False Positive Table

    NASA Astrophysics Data System (ADS)

    Bryson, Steve; Kepler False Positive Working Group

    2015-01-01

    The Kepler Space Telescope has detected thousands of candidate exoplanets by observing transit signals in a sample of more than 190,000 stars. Many of these transit signals are false positives, defined as a transit-like signal that is not due to a planet orbiting the target star (or a bound companion if the target is a multiple-star system). Astrophysical causes of false positives include background eclipsing binaries, planetary transits not associated with the target star, and non-planetary eclipses of the target star by stellar companions. The fraction of Kepler planet candidates that are false positives ranges from about 10% at high Galactic latitudes to 40% at low Galactic latitudes. Creating a high-reliability planet candidate catalog for statistical studies such as occurrence rate calculations requires removing clearly identified false positives.The Kepler Object of Interest (KOI) catalog at the NExScI NASA Exoplanet Archive flags false positives, and will soon provide a high-level classification of false positives, but lacks detailed description of why a KOI was determined to be a false positive. The Kepler False Positive Working Group (FPWG) examines each false positive in detail to certify that it is correctly identified as a false positive, and determines the primary reason(s) a KOI is classified as a false positive. The work of the FPWG will be published as the Kepler False Positive Table, hosted at the NExScI NASA Exoplanet Archive.The Kepler False Positive Table provides detailed information on the evidence for background binaries, transits caused by stellar companions, and false alarms. In addition to providing insight into the Kepler false positive population, the false positive table gives information about the background binary population and other areas of astrophysical interest. Because a planet around a star not associated with the target star is considered a false positive, the false positive table likely contains further planet candidates

  6. 9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 9 Animals and Animal Products 2 2013-01-01 2013-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program; color. (a) The operator of each official establishment shall furnish all ink for marking products...

  7. Sleep deprivation and false memories.

    PubMed

    Frenda, Steven J; Patihis, Lawrence; Loftus, Elizabeth F; Lewis, Holly C; Fenn, Kimberly M

    2014-09-01

    Many studies have investigated factors that affect susceptibility to false memories. However, few have investigated the role of sleep deprivation in the formation of false memories, despite overwhelming evidence that sleep deprivation impairs cognitive function. We examined the relationship between self-reported sleep duration and false memories and the effect of 24 hr of total sleep deprivation on susceptibility to false memories. We found that under certain conditions, sleep deprivation can increase the risk of developing false memories. Specifically, sleep deprivation increased false memories in a misinformation task when participants were sleep deprived during event encoding, but did not have a significant effect when the deprivation occurred after event encoding. These experiments are the first to investigate the effect of sleep deprivation on susceptibility to false memories, which can have dire consequences.

  8. Systematic review of public health branding.

    PubMed

    Evans, W Douglas; Blitstein, Jonathan; Hersey, James C; Renaud, Jeanette; Yaroch, Amy L

    2008-12-01

    Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematically reviewed the literature on public health brands; developed a methodology for describing branded health messages and campaigns; and examined specific branding strategies across a range of topic areas, campaigns, and global settings. We searched the literature for published studies on public health branding available through all relevant, major online publication databases. Public health branding was operationalized as any manuscripts in the health, social science, and business literature on branding or brands in health promotion marketing. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 154 articles and reviewed a final set of 37, 10 from Africa, Australia, and Europe. Branded health campaigns spanned most of the major domains of public health and numerous communication strategies and evaluation methodologies. Most studies provided clear information on planning, development, and evaluation of the branding effort, while some provided minimal information. Branded health messages typically are theory based, and there is a body of evidence on their behavior change effectiveness, especially in nutrition, tobacco control, and HIV/AIDS. More rigorous research is needed, however, on how branded health messages impact specific populations and behaviors.

  9. Competitive edge: the art and science of branding.

    PubMed

    Longeteig, Kim

    2010-01-01

    Branding is the equivalent of building a reputation and managing the brand and brand perceptions with actions. Create and craft a desirable brand by associating brand with a personality. This is important because it relies on the collective experiences a customer has with the brand and is one of the most straightforward ways to craft a brand. Building and maintaining brand strategy is an ongoing process that must be managed. Effort must be continually made to increase the brand's perceived value to referrers and patients, to differentiate the brand from competition, to make and keep brand promises, and to create customer loyalty.

  10. Competitive edge: the art and science of branding.

    PubMed

    Longeteig, Kim

    2010-01-01

    Branding is the equivalent of building a reputation and managing the brand and brand perceptions with actions. Create and craft a desirable brand by associating brand with a personality. This is important because it relies on the collective experiences a customer has with the brand and is one of the most straightforward ways to craft a brand. Building and maintaining brand strategy is an ongoing process that must be managed. Effort must be continually made to increase the brand's perceived value to referrers and patients, to differentiate the brand from competition, to make and keep brand promises, and to create customer loyalty. PMID:22295472

  11. Reduced False Memory after Sleep

    ERIC Educational Resources Information Center

    Fenn, Kimberly M.; Gallo, David A.; Margoliash, Daniel; Roediger, Henry L., III; Nusbaum, Howard C.

    2009-01-01

    Several studies have shown that sleep contributes to the successful maintenance of previously encoded information. This research has focused exclusively on memory for studied events, as opposed to false memories. Here we report three experiments showing that sleep reduces false memories in the Deese-Roediger-McDermott (DRM) memory illusion. False…

  12. Building a University Brand from within: A Comparison of Coaches' Perspectives of Internal Branding

    ERIC Educational Resources Information Center

    Judson, Kimberly M.; Gorchels, Linda; Aurand, Timothy W.

    2006-01-01

    Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…

  13. Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes

    ERIC Educational Resources Information Center

    Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, Victoria K.

    2010-01-01

    Previous applications of the matching law to the analysis of consumer brand choice have shown that the amount of money spent purchasing a favorite brand tends to match the quantity bought of the favorite brand divided by the quantity bought of all other brands. Although these results suggest matching between spending and purchased quantity,…

  14. 27 CFR 7.23 - Brand names.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... THE TREASURY LIQUORS LABELING AND ADVERTISING OF MALT BEVERAGES Labeling Requirements for Malt Beverages § 7.23 Brand names. (a) General. The product shall bear a brand name, except that if not...

  15. 27 CFR 7.23 - Brand names.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... THE TREASURY ALCOHOL LABELING AND ADVERTISING OF MALT BEVERAGES Labeling Requirements for Malt Beverages § 7.23 Brand names. (a) General. The product shall bear a brand name, except that if not...

  16. Branding a college of pharmacy.

    PubMed

    Rupp, Michael T

    2012-11-12

    In a possible future of supply-demand imbalance in pharmacy education, a brand that positively differentiates a college or school of pharmacy from its competitors may be the key to its survival. The nominal group technique, a structured group problem-solving and decision-making process, was used during a faculty retreat to identify and agree on the core qualities that define the brand image of Midwestern University's College of Pharmacy in Glendale, AZ. Results from the retreat were provided to the faculty and students, who then proposed 168 mottos that embodied these qualities. Mottos were voted on by faculty members and pharmacy students. The highest ranked 24 choices were submitted to the faculty, who then selected the top 10 finalists. A final vote by students was used to select the winning motto. The methods described here may be useful to other colleges and schools of pharmacy that want to better define their own brand image and strengthen their organizational culture.

  17. Strong branding creates a competitive edge.

    PubMed

    Wagner, Peggy

    2007-01-01

    This article encompasses the basics of branding and how it relates to radiology organizations. It also provides tools to help develop your brand. To effectively use branding as a component of your marketing strategy, it is important to follow 3 basic principles: focus on where you excel, understand the existing markets, and be consistent. You do not need to be a large hospital, imaging center, or department to create a brand identity.

  18. Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception

    PubMed Central

    Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris

    2013-01-01

    Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and processes can predict brand purchase interest and loyalty. Brands as Intentional Agents Framework is based on a well-established social perception approach: the Stereotype Content Model. Two studies support the Brands as Intentional Agents Framework prediction that consumers assess a brand’s perceived intentions and ability and that these perceptions elicit distinct emotions and drive differential brand behaviors. The research shows that human social interaction relationships translate to consumer-brand interactions in ways that are useful to inform brand positioning and brand communications. PMID:24403815

  19. Executive Functioning and Preschoolers' Understanding of False Beliefs, False Photographs, and False Signs

    ERIC Educational Resources Information Center

    Sabbagh, Mark A.; Moses, Louis J.; Shiverick, Sean

    2006-01-01

    Two studies were conducted to investigate the specificity of the relationship between preschoolers' emerging executive functioning skills and false belief understanding. Study 1 (N=44) showed that 3- to 5-year-olds' performance on an executive functioning task that required selective suppression of actions predicted performance on false belief…

  20. Sleep deprivation and false confessions.

    PubMed

    Frenda, Steven J; Berkowitz, Shari R; Loftus, Elizabeth F; Fenn, Kimberly M

    2016-02-23

    False confession is a major contributor to the problem of wrongful convictions in the United States. Here, we provide direct evidence linking sleep deprivation and false confessions. In a procedure adapted from Kassin and Kiechel [(1996) Psychol Sci 7(3):125-128], participants completed computer tasks across multiple sessions and repeatedly received warnings that pressing the "Escape" key on their keyboard would cause the loss of study data. In their final session, participants either slept all night in laboratory bedrooms or remained awake all night. In the morning, all participants were asked to sign a statement, which summarized their activities in the laboratory and falsely alleged that they pressed the Escape key during an earlier session. After a single request, the odds of signing were 4.5 times higher for the sleep-deprived participants than for the rested participants. These findings have important implications and highlight the need for further research on factors affecting true and false confessions. PMID:26858426

  1. Sleep deprivation and false confessions.

    PubMed

    Frenda, Steven J; Berkowitz, Shari R; Loftus, Elizabeth F; Fenn, Kimberly M

    2016-02-23

    False confession is a major contributor to the problem of wrongful convictions in the United States. Here, we provide direct evidence linking sleep deprivation and false confessions. In a procedure adapted from Kassin and Kiechel [(1996) Psychol Sci 7(3):125-128], participants completed computer tasks across multiple sessions and repeatedly received warnings that pressing the "Escape" key on their keyboard would cause the loss of study data. In their final session, participants either slept all night in laboratory bedrooms or remained awake all night. In the morning, all participants were asked to sign a statement, which summarized their activities in the laboratory and falsely alleged that they pressed the Escape key during an earlier session. After a single request, the odds of signing were 4.5 times higher for the sleep-deprived participants than for the rested participants. These findings have important implications and highlight the need for further research on factors affecting true and false confessions.

  2. Commander Brand sleeps on aft flight deck

    NASA Technical Reports Server (NTRS)

    1982-01-01

    Commander Brand, with hands folded in front of his chest, sleeps on aft flight deck. Brand's head is just above aft flight deck floor with his back to onorbit station panels. The back and feet of a second crewmember appear next to Brand.

  3. External Perceptions of Successful University Brands

    ERIC Educational Resources Information Center

    Chapleo, Chris

    2008-01-01

    Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands, and it therefore seems to be timely and appropriate to investigate the common approaches of…

  4. Brand discrimination: an implicit measure of the strength of mental brand representations.

    PubMed

    Friedman, Mike; Leclercq, Thomas

    2015-01-01

    While mental associations between a brand and its marketing elements are an important part of brand equity, previous research has yet to provide a sound methodology to measure the strength of these links. The following studies present the development and validation of an implicit measure to assess the strength of mental representations of brand elements in the mind of the consumer. The measure described in this paper, which we call the Brand Discrimination task, requires participants to identify whether images of brand elements (e.g. color, logo, packaging) belong to a target brand or not. Signal detection theory (SDT) is used to calculate a Brand Discrimination index which gives a measure of overall recognition accuracy for a brand's elements in the context of its competitors. A series of five studies shows that the Brand Discrimination task can discriminate between strong and weak brands, increases when mental representations of brands are experimentally strengthened, is relatively stable across time, and can predict brand choice, independently and while controlling for other explicit and implicit brand evaluation measures. Together, these studies provide unique evidence for the importance of mental brand representations in marketing and consumer behavior, along with a research methodology to measure this important consumer-based brand attribute. PMID:25803845

  5. Brand discrimination: an implicit measure of the strength of mental brand representations.

    PubMed

    Friedman, Mike; Leclercq, Thomas

    2015-01-01

    While mental associations between a brand and its marketing elements are an important part of brand equity, previous research has yet to provide a sound methodology to measure the strength of these links. The following studies present the development and validation of an implicit measure to assess the strength of mental representations of brand elements in the mind of the consumer. The measure described in this paper, which we call the Brand Discrimination task, requires participants to identify whether images of brand elements (e.g. color, logo, packaging) belong to a target brand or not. Signal detection theory (SDT) is used to calculate a Brand Discrimination index which gives a measure of overall recognition accuracy for a brand's elements in the context of its competitors. A series of five studies shows that the Brand Discrimination task can discriminate between strong and weak brands, increases when mental representations of brands are experimentally strengthened, is relatively stable across time, and can predict brand choice, independently and while controlling for other explicit and implicit brand evaluation measures. Together, these studies provide unique evidence for the importance of mental brand representations in marketing and consumer behavior, along with a research methodology to measure this important consumer-based brand attribute.

  6. Building Blocks for Personal Brands

    ERIC Educational Resources Information Center

    Thomas, Lisa Carlucci

    2011-01-01

    In this article, the author discusses the four essential building blocks for personal brands: (1) name; (2) message; (3) channels; and (4) bridges. However, outstanding building materials can only take a person so far. The author emphasizes that vision, determination, faith, a sense of humor, and humility are also required.

  7. Ten Practical Questions about Branding

    ERIC Educational Resources Information Center

    Moore, Robert M.; Rattenbury, Jeanne

    2004-01-01

    "Marketing" and "branding" were once considered dirty words on campus but faculty, staff, and board members now appreciate the value of getting their message out and managing their reputation. The question is not so much whether to invest, but when, how, and most important, what's the return on investment? A roundtable of accomplished marketing…

  8. Branding out of the Box

    ERIC Educational Resources Information Center

    Hayes, Thomas

    2009-01-01

    Some might wonder what institutions of education could possibly learn from a mouse, a gecko, or even a polar bear. But when people link those animals to the brands they represent (Disney, GEICO, and Coca-Cola, respectively), they realize that marketing and communications departments at higher education institutions across the world would love to…

  9. "It's Branded in Our Brains"

    ERIC Educational Resources Information Center

    Caldwell, Sue

    2008-01-01

    The title of this article comes from a remark made by a Y10 girl in response to a question about repetition in her mathematics lessons. When asked why she thought that teachers returned to the same topic in different year groups, she replied: "So that it's, like, branded in our brains, so that we know it forever". Her comment stands in stark…

  10. Brand: Identity, Image, and Relationships

    ERIC Educational Resources Information Center

    Danker, Stephanie Harvey

    2014-01-01

    Adolescents face complex dilemmas such as challenging issues of identity and self-concept, and struggles with building and maintaining relationships. These issues must be embraced in the art classroom. This Instructional Resource will focus on the concept of brand--connecting visual art, marketing, and psychology--and center on ideas found in the…

  11. False rape: a case report.

    PubMed

    Fanton, L; Schoendorff, P; Achache, P; Miras, A; Malicier, D

    1999-12-01

    A 16-year-old girl was admitted to the emergency department for sexual assault. The forensic examination revealed genital lesions of an age that were incompatible with her statements. She also presented extragenital lesions that resembled self-inflicted lesions. The reports of false rape allegations in the literature have all dealt with the motivations of the false victims. This case report is a reminder that an allegation of rape can be considered only on the basis of proof and not on speculation. PMID:10624933

  12. Brand communities embedded in social networks☆

    PubMed Central

    Zaglia, Melanie E.

    2013-01-01

    Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unprecedented opportunities of social network environments. This study combines these two social phenomena which have largely been researched separately, and aims to investigate the existence, functionality and different types of brand communities within social networks. The netnographic approach yields strong evidence of this existence; leading to a better understanding of such embedded brand communities, their peculiarities, and motivational drivers for participation; therefore the findings contribute to theory by combining two separate research streams. Due to the advantages of social networks, brand management is now able to implement brand communities with less time and financial effort; however, choosing the appropriate brand community type, cultivating consumers’ interaction, and staying tuned to this social engagement are critical factors to gain anticipated brand outcomes. PMID:23564989

  13. Brand communities embedded in social networks.

    PubMed

    Zaglia, Melanie E

    2013-02-01

    Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unprecedented opportunities of social network environments. This study combines these two social phenomena which have largely been researched separately, and aims to investigate the existence, functionality and different types of brand communities within social networks. The netnographic approach yields strong evidence of this existence; leading to a better understanding of such embedded brand communities, their peculiarities, and motivational drivers for participation; therefore the findings contribute to theory by combining two separate research streams. Due to the advantages of social networks, brand management is now able to implement brand communities with less time and financial effort; however, choosing the appropriate brand community type, cultivating consumers' interaction, and staying tuned to this social engagement are critical factors to gain anticipated brand outcomes.

  14. Brand communities embedded in social networks.

    PubMed

    Zaglia, Melanie E

    2013-02-01

    Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unprecedented opportunities of social network environments. This study combines these two social phenomena which have largely been researched separately, and aims to investigate the existence, functionality and different types of brand communities within social networks. The netnographic approach yields strong evidence of this existence; leading to a better understanding of such embedded brand communities, their peculiarities, and motivational drivers for participation; therefore the findings contribute to theory by combining two separate research streams. Due to the advantages of social networks, brand management is now able to implement brand communities with less time and financial effort; however, choosing the appropriate brand community type, cultivating consumers' interaction, and staying tuned to this social engagement are critical factors to gain anticipated brand outcomes. PMID:23564989

  15. Evolutionary Psychology and False Confession

    ERIC Educational Resources Information Center

    Bering, Jesse M.; Shackelford, Todd K.

    2005-01-01

    This paper presents comments on Kassin's review, (see record 2005-03019-002) of the psychology of false confessions. The authors note that Kassin's review makes a compelling argument for the need for legal reform in police interrogation practices. Because his work strikes at the heart of the American criminal justice system--its fairness--the…

  16. Sleep deprivation and false confessions

    PubMed Central

    Frenda, Steven J.; Berkowitz, Shari R.; Loftus, Elizabeth F.; Fenn, Kimberly M.

    2016-01-01

    False confession is a major contributor to the problem of wrongful convictions in the United States. Here, we provide direct evidence linking sleep deprivation and false confessions. In a procedure adapted from Kassin and Kiechel [(1996) Psychol Sci 7(3):125–128], participants completed computer tasks across multiple sessions and repeatedly received warnings that pressing the “Escape” key on their keyboard would cause the loss of study data. In their final session, participants either slept all night in laboratory bedrooms or remained awake all night. In the morning, all participants were asked to sign a statement, which summarized their activities in the laboratory and falsely alleged that they pressed the Escape key during an earlier session. After a single request, the odds of signing were 4.5 times higher for the sleep-deprived participants than for the rested participants. These findings have important implications and highlight the need for further research on factors affecting true and false confessions. PMID:26858426

  17. Sleep Loss Produces False Memories

    PubMed Central

    Diekelmann, Susanne; Landolt, Hans-Peter; Lahl, Olaf; Born, Jan; Wagner, Ullrich

    2008-01-01

    People sometimes claim with high confidence to remember events that in fact never happened, typically due to strong semantic associations with actually encoded events. Sleep is known to provide optimal neurobiological conditions for consolidation of memories for long-term storage, whereas sleep deprivation acutely impairs retrieval of stored memories. Here, focusing on the role of sleep-related memory processes, we tested whether false memories can be created (a) as enduring memory representations due to a consolidation-associated reorganization of new memory representations during post-learning sleep and/or (b) as an acute retrieval-related phenomenon induced by sleep deprivation at memory testing. According to the Deese, Roediger, McDermott (DRM) false memory paradigm, subjects learned lists of semantically associated words (e.g., “night”, “dark”, “coal”,…), lacking the strongest common associate or theme word (here: “black”). Subjects either slept or stayed awake immediately after learning, and they were either sleep deprived or not at recognition testing 9, 33, or 44 hours after learning. Sleep deprivation at retrieval, but not sleep following learning, critically enhanced false memories of theme words. This effect was abolished by caffeine administration prior to retrieval, indicating that adenosinergic mechanisms can contribute to the generation of false memories associated with sleep loss. PMID:18946511

  18. Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations

    PubMed Central

    Friedman, Mike; Leclercq, Thomas

    2015-01-01

    While mental associations between a brand and its marketing elements are an important part of brand equity, previous research has yet to provide a sound methodology to measure the strength of these links. The following studies present the development and validation of an implicit measure to assess the strength of mental representations of brand elements in the mind of the consumer. The measure described in this paper, which we call the Brand Discrimination task, requires participants to identify whether images of brand elements (e.g. color, logo, packaging) belong to a target brand or not. Signal detection theory (SDT) is used to calculate a Brand Discrimination index which gives a measure of overall recognition accuracy for a brand’s elements in the context of its competitors. A series of five studies shows that the Brand Discrimination task can discriminate between strong and weak brands, increases when mental representations of brands are experimentally strengthened, is relatively stable across time, and can predict brand choice, independently and while controlling for other explicit and implicit brand evaluation measures. Together, these studies provide unique evidence for the importance of mental brand representations in marketing and consumer behavior, along with a research methodology to measure this important consumer-based brand attribute. PMID:25803845

  19. MSPI False Indication Probability Simulations

    SciTech Connect

    Dana Kelly; Kurt Vedros; Robert Youngblood

    2011-03-01

    This paper examines false indication probabilities in the context of the Mitigating System Performance Index (MSPI), in order to investigate the pros and cons of different approaches to resolving two coupled issues: (1) sensitivity to the prior distribution used in calculating the Bayesian-corrected unreliability contribution to the MSPI, and (2) whether (in a particular plant configuration) to model the fuel oil transfer pump (FOTP) as a separate component, or integrally to its emergency diesel generator (EDG). False indication probabilities were calculated for the following situations: (1) all component reliability parameters at their baseline values, so that the true indication is green, meaning that an indication of white or above would be false positive; (2) one or more components degraded to the extent that the true indication would be (mid) white, and “false” would be green (negative) or yellow (negative) or red (negative). In key respects, this was the approach taken in NUREG-1753. The prior distributions examined were the constrained noninformative (CNI) prior used currently by the MSPI, a mixture of conjugate priors, the Jeffreys noninformative prior, a nonconjugate log(istic)-normal prior, and the minimally informative prior investigated in (Kelly et al., 2010). The mid-white performance state was set at ?CDF = ?10 ? 10-6/yr. For each simulated time history, a check is made of whether the calculated ?CDF is above or below 10-6/yr. If the parameters were at their baseline values, and ?CDF > 10-6/yr, this is counted as a false positive. Conversely, if one or all of the parameters are set to values corresponding to ?CDF > 10-6/yr but that time history’s ?CDF < 10-6/yr, this is counted as a false negative indication. The false indication (positive or negative) probability is then estimated as the number of false positive or negative counts divided by the number of time histories (100,000). Results are presented for a set of base case parameter values

  20. Outcome Knowledge and False Belief

    PubMed Central

    Ghrear, Siba E.; Birch, Susan A. J.; Bernstein, Daniel M.

    2016-01-01

    Virtually every social interaction involves reasoning about the perspectives of others, or ‘theory of mind (ToM).’ Previous research suggests that it is difficult to ignore our current knowledge when reasoning about a more naïve perspective (i.e., the curse of knowledge). In this Mini Review, we discuss the implications of the curse of knowledge for certain aspects of ToM. Particularly, we examine how the curse of knowledge influences key measurements of false belief reasoning. In closing, we touch on the need to develop new measurement tools to discern the mechanisms involved in the curse of knowledge and false belief reasoning, and how they develop across the lifespan. PMID:26903922

  1. [False innovations in clinical research].

    PubMed

    Garattini, Silvio; Bertele', Vittorio

    2006-11-01

    Pharmaceutical innovation is actually poorer than it seems, largely because of "false" innovations. Various factors help create an image of novelty in the pharmaceutical area. These factors act throughout the research and development process and in the post-marketing stages affecting the selection of study hypotheses, the adoption of the appropriate study methodology, and the interpretation and publication of results. Each of these steps may be diverted from the priority objective of patients' interest and shifted towards to the defence of the drugs companies' commercial interests. Regulators, NHS, physicians and patients must be vigilant to recognise and get rid of false innovations which can prevent the use of more effective and safer drugs and waste resources useful for effective treatments in other areas. Rewarding this lack of innovation discourages research for excellence and reduces the competitiveness of the pharmaceutical industry. PMID:17252717

  2. [False innovations in clinical research].

    PubMed

    Garattini, Silvio; Bertele', Vittorio

    2006-11-01

    Pharmaceutical innovation is actually poorer than it seems, largely because of "false" innovations. Various factors help create an image of novelty in the pharmaceutical area. These factors act throughout the research and development process and in the post-marketing stages affecting the selection of study hypotheses, the adoption of the appropriate study methodology, and the interpretation and publication of results. Each of these steps may be diverted from the priority objective of patients' interest and shifted towards to the defence of the drugs companies' commercial interests. Regulators, NHS, physicians and patients must be vigilant to recognise and get rid of false innovations which can prevent the use of more effective and safer drugs and waste resources useful for effective treatments in other areas. Rewarding this lack of innovation discourages research for excellence and reduces the competitiveness of the pharmaceutical industry.

  3. False "highlighting" with Wood's lamp.

    PubMed

    Silverberg, Jonathan I; Silverberg, Nanette B

    2014-01-01

    Wood's lamp evaluation is used to diagnose pigmentary disorders. For example, vitiligo typically demonstrates lesional enhancement under Wood's lamp evaluation. Numerous false positive enhancing lesions can be noted in the skin. We describe a 5-year-old Hispanic boy who had painted his face with highlighter, producing enhancing lesions under Wood's lamp. Physicians who use Wood's lamp should be aware that the appearance of markers and highlighter can mimic that of true clinical illnesses.

  4. False positives in imaging genetics.

    PubMed

    Meyer-Lindenberg, Andreas; Nicodemus, Kristin K; Egan, Michael F; Callicott, Joseph H; Mattay, Venkata; Weinberger, Daniel R

    2008-04-01

    Imaging genetics provides an enormous amount of functional-structural data on gene effects in living brain, but the sheer quantity of potential phenotypes raises concerns about false discovery. Here, we provide the first empirical results on false positive rates in imaging genetics. We analyzed 720 frequent coding SNPs without significant association with schizophrenia and a subset of 492 of these without association with cognitive function. Effects on brain structure (using voxel-based morphometry, VBM) and brain function, using two archival imaging tasks, the n-back working memory task and an emotional face matching task, were studied in whole brain and regions of interest and corrected for multiple comparisons using standard neuroimaging procedures. Since these variants are unlikely to impact relevant brain function, positives obtained provide an upper empirical estimate of the false positive association rate. In a separate analysis, we randomly permuted genotype labels across subjects, removing any true genotype-phenotype association in the data, to derive a lower empirical estimate. At a set correction level of 0.05, in each region of interest and data set used, the rate of positive findings was well below 5% (0.2-4.1%). There was no relationship between the region of interest and the false positive rate. Permutation results were in the same range as empirically derived rates. The observed low rates of positives provide empirical evidence that the type I error rate is well controlled by current commonly used correction procedures in imaging genetics, at least in the context of the imaging paradigms we have used. In fact, our observations indicate that these statistical thresholds are conservative.

  5. Branding in Higher Education: A Case Study from Turkey

    ERIC Educational Resources Information Center

    Garipagaoglu, Burçak Çagla

    2016-01-01

    Drawing upon the brand-building experience of a young and successful Turkish foundation university, this case study attempts to broaden our understanding of branding in Higher Education (HE). Focusing on the diverse brand conceptualizations, brand management principles and brand strategies that are deployed to circumvent barriers to successful…

  6. False advertising in the greenhouse?

    NASA Astrophysics Data System (ADS)

    Banse, K.

    1991-12-01

    Most scientists are convinced of the importance of their own research subjects. Broecker [1991] has deplored the temptation, if not the tendency, to go overboard and exaggerate this importance once funding enters the mind. In particular, he alleges inflated or even false claims by biological (and other) oceanographers regarding the relevance of their research to the "greenhouse effect," caused by the anthropogenic enhancement of the atmospheric CO2 content. He writes [Broecker, 1991, p. 191]: "In my estimation, on any list of subjects requiring intense study with regard to the prediction of the consequences of CO2 buildup in the atmosphere, I would place marine biological cycles near the bottom."

  7. Branding a College of Pharmacy

    PubMed Central

    2012-01-01

    In a possible future of supply-demand imbalance in pharmacy education, a brand that positively differentiates a college or school of pharmacy from its competitors may be the key to its survival. The nominal group technique, a structured group problem-solving and decision-making process, was used during a faculty retreat to identify and agree on the core qualities that define the brand image of Midwestern University’s College of Pharmacy in Glendale, AZ. Results from the retreat were provided to the faculty and students, who then proposed 168 mottos that embodied these qualities. Mottos were voted on by faculty members and pharmacy students. The highest ranked 24 choices were submitted to the faculty, who then selected the top 10 finalists. A final vote by students was used to select the winning motto. The methods described here may be useful to other colleges and schools of pharmacy that want to better define their own brand image and strengthen their organizational culture. PMID:23193330

  8. Branding a college of pharmacy.

    PubMed

    Rupp, Michael T

    2012-11-12

    In a possible future of supply-demand imbalance in pharmacy education, a brand that positively differentiates a college or school of pharmacy from its competitors may be the key to its survival. The nominal group technique, a structured group problem-solving and decision-making process, was used during a faculty retreat to identify and agree on the core qualities that define the brand image of Midwestern University's College of Pharmacy in Glendale, AZ. Results from the retreat were provided to the faculty and students, who then proposed 168 mottos that embodied these qualities. Mottos were voted on by faculty members and pharmacy students. The highest ranked 24 choices were submitted to the faculty, who then selected the top 10 finalists. A final vote by students was used to select the winning motto. The methods described here may be useful to other colleges and schools of pharmacy that want to better define their own brand image and strengthen their organizational culture. PMID:23193330

  9. 'Payson' Panorama in False Color

    NASA Technical Reports Server (NTRS)

    2006-01-01

    The panoramic camera aboard NASA's Mars Exploration Rover Opportunity acquired this panorama of the 'Payson' outcrop on the western edge of 'Erebus' Crater during Opportunity's sol 744 (Feb. 26, 2006). From this vicinity at the northern end of the outcrop, layered rocks are observed in the crater wall, which is about 1 meter (3.3 feet) thick. The view also shows rocks disrupted by the crater-forming impact event and subjected to erosion over time.

    To the left of the outcrop, a flat, thin layer of spherule-rich soils overlies more outcrop materials. The rover is currently traveling down this 'road' and observing the approximately 25-meter (82-foot) length of the outcrop prior to departing Erebus crater.

    The panorama camera took 28 separate exposures of this scene, using four different filters. The resulting panorama covers about 90 degrees of terrain around the rover. This false-color rendering was made using the camera's 753-nanometer, 535-nanometer and 423-nanometer filters. Using false color enhances the subtle color differences between layers of rocks and soils in the scene so that scientists can better analyze them. Image-to-image seams have been eliminated from the sky portion of the mosaic to better simulate the vista a person standing on Mars would see.

  10. How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

    PubMed Central

    Zhang, Ning; Su, Chen-ting; Zhou, Nan

    2013-01-01

    Abstract Although previous research indicates that participation in a brand community may foster consumer loyalty to the brand in question, research has seldom examined the mediating effect of community commitment on brand commitment. Drawing from the typologies of organizational commitment, we divide community commitment into three components: continuance community commitment (continuance CC), affective community commitment (affective CC), and normative community commitment (normative CC). We then assess the mediating role of brand attachment in the relationship between these three components and brand commitment. We test the hypotheses using a sample of online mobile phone brand communities in China. The empirical results reveal that brand attachment exerts an indirect (but not mediated) effect on the relationship between continuance CC and brand commitment and on the relationship between normative CC and brand commitment. We also find that it exerts a partial mediating effect on the relationship between affective CC and brand commitment. The findings contribute to the branding literature and have important implications for brand community management. PMID:23768073

  11. The neuropeptide oxytocin modulates consumer brand relationships.

    PubMed

    Fürst, Andreas; Thron, Jesko; Scheele, Dirk; Marsh, Nina; Hurlemann, René

    2015-01-01

    Each year, companies invest billions of dollars into marketing activities to embellish brands as valuable relationship partners assuming that consumer brand relationships (CBRs) and interpersonal relationships rest upon the same neurobiological underpinnings. Given the crucial role of the neuropeptide oxytocin (OXT) in social bonding, this study tests whether OXT-based mechanisms also determine the bond between consumers and brands. We conducted a randomized, placebo-controlled study involving 101 subjects and analyzed the effect of intranasal OXT on consumers' attribution of relationship qualities to brands, brands paired with human celebrity endorsers, and familiar persons. OXT indeed promoted the attribution of relationship qualities not only in the case of social and semi-social stimuli, but also brands. Intriguingly, for subjects scoring high on autistic-like traits, the effect of OXT was completely reversed, evident in even lower relationship qualities across all stimulus categories. The importance of OXT in a CBR context is further corroborated by a three-fold increase in endogenous release of OXT following exposure to one's favorite brand and positive associations between baseline peripheral OXT concentrations and brand relationship qualities. Collectively, our findings indicate that OXT not only plays a fundamental role in developing interpersonal relationships, but also enables relationship formation with objects such as brands. PMID:26449882

  12. The neuropeptide oxytocin modulates consumer brand relationships

    PubMed Central

    Fürst, Andreas; Thron, Jesko; Scheele, Dirk; Marsh, Nina; Hurlemann, René

    2015-01-01

    Each year, companies invest billions of dollars into marketing activities to embellish brands as valuable relationship partners assuming that consumer brand relationships (CBRs) and interpersonal relationships rest upon the same neurobiological underpinnings. Given the crucial role of the neuropeptide oxytocin (OXT) in social bonding, this study tests whether OXT-based mechanisms also determine the bond between consumers and brands. We conducted a randomized, placebo-controlled study involving 101 subjects and analyzed the effect of intranasal OXT on consumers’ attribution of relationship qualities to brands, brands paired with human celebrity endorsers, and familiar persons. OXT indeed promoted the attribution of relationship qualities not only in the case of social and semi-social stimuli, but also brands. Intriguingly, for subjects scoring high on autistic-like traits, the effect of OXT was completely reversed, evident in even lower relationship qualities across all stimulus categories. The importance of OXT in a CBR context is further corroborated by a three-fold increase in endogenous release of OXT following exposure to one’s favorite brand and positive associations between baseline peripheral OXT concentrations and brand relationship qualities. Collectively, our findings indicate that OXT not only plays a fundamental role in developing interpersonal relationships, but also enables relationship formation with objects such as brands. PMID:26449882

  13. Cape Verde in False Color

    NASA Technical Reports Server (NTRS)

    2007-01-01

    A promontory nicknamed 'Cape Verde' can be seen jutting out from the walls of Victoria Crater in this false-color picture taken by the panoramic camera on NASA's Mars Exploration Rover Opportunity. The rover took this picture on martian day, or sol, 1329 (Oct. 20, 2007), more than a month after it began descending down the crater walls -- and just 9 sols shy of its second Martian birthday on sol 1338 (Oct. 29, 2007). Opportunity landed on the Red Planet on Jan. 25, 2004. That's nearly four years ago on Earth, but only two on Mars because Mars takes longer to travel around the sun than Earth. One Martian year equals 687 Earth days.

    This view was taken using three panoramic-camera filters, admitting light with wavelengths centered at 750 nanometers (near infrared), 530 nanometers (green) and 430 nanometers (violet).

  14. 7 CFR 1485.15 - Operational procedures for brand programs.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... MAP notice issued on FAS' Web site. ... programs. (a) Where CCC approves an application by a MAP Participant to run a brand promotion program that will include brand Participants, the MAP Participant shall establish brand program...

  15. 23 CFR 635.119 - False statements.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ..., association, firm, or corporation, knowingly makes any false statement, false representation, or false report... submission of plans, maps, specifications, contracts, or costs of construction of any highway or...

  16. 23 CFR 635.119 - False statements.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ..., association, firm, or corporation, knowingly makes any false statement, false representation, or false report... submission of plans, maps, specifications, contracts, or costs of construction of any highway or...

  17. 23 CFR 635.119 - False statements.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ..., association, firm, or corporation, knowingly makes any false statement, false representation, or false report... submission of plans, maps, specifications, contracts, or costs of construction of any highway or...

  18. Readability of branding symbols in horses and histomorphological alterations at the branding site.

    PubMed

    Aurich, J E; Wohlsein, P; Wulf, M; Nees, M; Baumgärtner, W; Becker-Birck, M; Aurich, C

    2013-03-01

    Identification of horses has traditionally been facilitated by hot iron branding, but the extent by which branding symbols and numbers can be identified has not been investigated. The local pathological changes induced by branding are also unknown. This study analysed the readability of branding symbols and histomorphological alterations at the branding sites. A total of 248 horses in an equestrian championship were available for identification of symbols and numbers. A further 28 horses, euthanased for other reasons, provided histological examination of the branding site. All except one horse had evidence of histological changes at the brand site, including epidermal hyperplasia, increase of dermal collagenous fibrous tissue and loss of adnexal structures. In two foals, an ulcerative to necrotizing dermatitis was observed and interpreted as a complication of recent branding lesions. Despite the fact that hot iron branding caused lesions compatible with third degree thermal injury, it did not allow unambiguous identification of a large proportion of older horses. While the breed-specific symbol was consistently identified by three independent investigators in 84% of the horses, the double-digit branding number was read correctly by all three investigators in less than 40%. In conclusion, hot iron branding in horses causes lesions compatible with third degree thermal injury but does not always allow identification of horses.

  19. Readability of branding symbols in horses and histomorphological alterations at the branding site.

    PubMed

    Aurich, J E; Wohlsein, P; Wulf, M; Nees, M; Baumgärtner, W; Becker-Birck, M; Aurich, C

    2013-03-01

    Identification of horses has traditionally been facilitated by hot iron branding, but the extent by which branding symbols and numbers can be identified has not been investigated. The local pathological changes induced by branding are also unknown. This study analysed the readability of branding symbols and histomorphological alterations at the branding sites. A total of 248 horses in an equestrian championship were available for identification of symbols and numbers. A further 28 horses, euthanased for other reasons, provided histological examination of the branding site. All except one horse had evidence of histological changes at the brand site, including epidermal hyperplasia, increase of dermal collagenous fibrous tissue and loss of adnexal structures. In two foals, an ulcerative to necrotizing dermatitis was observed and interpreted as a complication of recent branding lesions. Despite the fact that hot iron branding caused lesions compatible with third degree thermal injury, it did not allow unambiguous identification of a large proportion of older horses. While the breed-specific symbol was consistently identified by three independent investigators in 84% of the horses, the double-digit branding number was read correctly by all three investigators in less than 40%. In conclusion, hot iron branding in horses causes lesions compatible with third degree thermal injury but does not always allow identification of horses. PMID:22883927

  20. 76 FR 51310 - Branded Prescription Drug Fee

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-08-18

    ... Internal Revenue Service 26 CFR Part 51 RIN 1545-BJ39 Branded Prescription Drug Fee AGENCY: Internal... issuing temporary regulations relating to the branded prescription drug fee imposed by the Affordable Care... preliminary fee calculation is valid and justifies an adjustment to the preliminary fee calculation....

  1. Official portrait of Astronaut Vance D. Brand

    NASA Technical Reports Server (NTRS)

    1986-01-01

    Official portrait of Astronaut Vance D. Brand. Brand is in the dark blue shuttle flight suit with his helmet under his arm and an American flag behind him. Above and to the right of his head is a view of the shuttle flying.

  2. Branding a State University: Doing It Right

    ERIC Educational Resources Information Center

    Dholakia, Ruby Roy; Acciardo, Linda A.

    2014-01-01

    Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

  3. Branding Canadian Higher Education. CBIE Research

    ERIC Educational Resources Information Center

    Kizilbash, Zainab

    2011-01-01

    The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education…

  4. University Branding: What Can It Do?

    ERIC Educational Resources Information Center

    Temple, Paul

    2011-01-01

    Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

  5. Global Branding and the Celebrity University

    ERIC Educational Resources Information Center

    Rothblatt, Sheldon

    2008-01-01

    In this article, the author is concerned about the potential for increased stratification. As he considers the recent phenomenon of "branding," whereby efforts to enhance reputation and prestige culminate in the creation of the "celebrity university," the author notes the irony that even as the branded institutions declare their commitment to…

  6. Marketing and branding your Centers of Excellence.

    PubMed

    Herrod, K G

    2001-01-01

    Branding your Centers of Excellence requires more than simply advertising. Developing a strong brand involves completing your due diligence. Adequate reparation and strategic planning will help your organization successfully navigate looming pitfalls, overcome competitive pressures, and make a direct hit with physicians and consumers.

  7. 40 CFR 1045.640 - What special provisions apply to branded engines?

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 40 Protection of Environment 34 2013-07-01 2013-07-01 false What special provisions apply to branded engines? 1045.640 Section 1045.640 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR POLLUTION CONTROLS CONTROL OF EMISSIONS FROM SPARK-IGNITION PROPULSION MARINE ENGINES...

  8. 40 CFR 1045.640 - What special provisions apply to branded engines?

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 40 Protection of Environment 34 2012-07-01 2012-07-01 false What special provisions apply to branded engines? 1045.640 Section 1045.640 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR POLLUTION CONTROLS CONTROL OF EMISSIONS FROM SPARK-IGNITION PROPULSION MARINE ENGINES...

  9. 40 CFR 1045.640 - What special provisions apply to branded engines?

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 40 Protection of Environment 32 2010-07-01 2010-07-01 false What special provisions apply to branded engines? 1045.640 Section 1045.640 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR POLLUTION CONTROLS CONTROL OF EMISSIONS FROM SPARK-IGNITION PROPULSION MARINE ENGINES...

  10. 40 CFR 1045.640 - What special provisions apply to branded engines?

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 40 Protection of Environment 33 2011-07-01 2011-07-01 false What special provisions apply to branded engines? 1045.640 Section 1045.640 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR POLLUTION CONTROLS CONTROL OF EMISSIONS FROM SPARK-IGNITION PROPULSION MARINE ENGINES...

  11. 40 CFR 1045.640 - What special provisions apply to branded engines?

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 40 Protection of Environment 33 2014-07-01 2014-07-01 false What special provisions apply to branded engines? 1045.640 Section 1045.640 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR POLLUTION CONTROLS CONTROL OF EMISSIONS FROM SPARK-IGNITION PROPULSION MARINE ENGINES...

  12. White Rock in False Color

    NASA Technical Reports Server (NTRS)

    2005-01-01

    [figure removed for brevity, see original site]

    The THEMIS VIS camera is capable of capturing color images of the Martian surface using five different color filters. In this mode of operation, the spatial resolution and coverage of the image must be reduced to accommodate the additional data volume produced from using multiple filters. To make a color image, three of the five filter images (each in grayscale) are selected. Each is contrast enhanced and then converted to a red, green, or blue intensity image. These three images are then combined to produce a full color, single image. Because the THEMIS color filters don't span the full range of colors seen by the human eye, a color THEMIS image does not represent true color. Also, because each single-filter image is contrast enhanced before inclusion in the three-color image, the apparent color variation of the scene is exaggerated. Nevertheless, the color variation that does appear is representative of some change in color, however subtle, in the actual scene. Note that the long edges of THEMIS color images typically contain color artifacts that do not represent surface variation.

    This false color image shows the wind eroded deposit in Pollack Crater called 'White Rock'. This image was collected during the Southern Fall Season.

    Image information: VIS instrument. Latitude -8, Longitude 25.2 East (334.8 West). 0 meter/pixel resolution.

    Note: this THEMIS visual image has not been radiometrically nor geometrically calibrated for this preliminary release. An empirical correction has been performed to remove instrumental effects. A linear shift has been applied in the cross-track and down-track direction to approximate spacecraft and planetary motion. Fully calibrated and geometrically projected images will be released through the Planetary Data System in accordance with Project policies at a later time.

    NASA's Jet Propulsion Laboratory manages the 2001 Mars Odyssey mission for NASA's Office of

  13. Iani Chaos in False Color

    NASA Technical Reports Server (NTRS)

    2005-01-01

    [figure removed for brevity, see original site]

    The THEMIS VIS camera is capable of capturing color images of the Martian surface using five different color filters. In this mode of operation, the spatial resolution and coverage of the image must be reduced to accommodate the additional data volume produced from using multiple filters. To make a color image, three of the five filter images (each in grayscale) are selected. Each is contrast enhanced and then converted to a red, green, or blue intensity image. These three images are then combined to produce a full color, single image. Because the THEMIS color filters don't span the full range of colors seen by the human eye, a color THEMIS image does not represent true color. Also, because each single-filter image is contrast enhanced before inclusion in the three-color image, the apparent color variation of the scene is exaggerated. Nevertheless, the color variation that does appear is representative of some change in color, however subtle, in the actual scene. Note that the long edges of THEMIS color images typically contain color artifacts that do not represent surface variation.

    This false color image of a portion of the Iani Chaos region was collected during the Southern Fall season.

    Image information: VIS instrument. Latitude -2.6 Longitude 342.4 East (17.6 West). 36 meter/pixel resolution.

    Note: this THEMIS visual image has not been radiometrically nor geometrically calibrated for this preliminary release. An empirical correction has been performed to remove instrumental effects. A linear shift has been applied in the cross-track and down-track direction to approximate spacecraft and planetary motion. Fully calibrated and geometrically projected images will be released through the Planetary Data System in accordance with Project policies at a later time.

    NASA's Jet Propulsion Laboratory manages the 2001 Mars Odyssey mission for NASA's Office of Space Science, Washington, D.C. The

  14. Mimas Showing False Colors #2

    NASA Technical Reports Server (NTRS)

    2005-01-01

    This false color image of Saturn's moon Mimas reveals variation in either the composition or texture across its surface.

    During its approach to Mimas on Aug. 2, 2005, the Cassini spacecraft narrow-angle camera obtained multi-spectral views of the moon from a range of 228,000 kilometers (142,500 miles).

    This image is a color composite of narrow-angle ultraviolet, green, infrared and clear filter images, which have been specially processed to accentuate subtle changes in the spectral properties of Mimas' surface materials. To create this view, three color images (ultraviolet, green and infrared) were combined with a single black and white picture that isolates and maps regional color differences to create the final product.

    Shades of blue and violet in the image at the right are used to identify surface materials that are bluer in color and have a weaker infrared brightness than average Mimas materials, which are represented by green.

    Herschel crater, a 140-kilometer-wide (88-mile) impact feature with a prominent central peak, is visible in the upper right of the image. The unusual bluer materials are seen to broadly surround Herschel crater. However, the bluer material is not uniformly distributed in and around the crater. Instead, it appears to be concentrated on the outside of the crater and more to the west than to the north or south. The origin of the color differences is not yet understood. It may represent ejecta material that was excavated from inside Mimas when the Herschel impact occurred. The bluer color of these materials may be caused by subtle differences in the surface composition or the sizes of grains making up the icy soil.

    This image was obtained when the Cassini spacecraft was above 25 degrees south, 134 degrees west latitude and longitude. The Sun-Mimas-spacecraft angle was 45 degrees and north is at the top.

    The Cassini-Huygens mission is a cooperative project of NASA, the European Space Agency and the Italian

  15. The Strategic Management of Store Brand Perceived Quality

    NASA Astrophysics Data System (ADS)

    Yang, Defeng

    Store brand plays a vital role in the success of retailers. Perceived quality is one of important factors influencing consumers' store brand purchase intention. Store brand perceived quality is lower compared with objective quality or national brand. For this end, the purpose of this article is to examine how to manage store brand perceived quality in strategic level. This article firstly discusses how consumers evaluate product quality, and the theoretical background of the reason that store brand perceived quality is lower from the view of cue related theories. Then, consumers' store brand quality evaluation is explored. Finally, this article presents several strategic tactics to increase store brand perceived quality. These tactics include choosing store's name as store brand name, making large advertising investment, improving store brand product package, and strengthening the relationship with store brand product suppliers.

  16. Mimas Showing False Colors #1

    NASA Technical Reports Server (NTRS)

    2005-01-01

    False color images of Saturn's moon, Mimas, reveal variation in either the composition or texture across its surface.

    During its approach to Mimas on Aug. 2, 2005, the Cassini spacecraft narrow-angle camera obtained multi-spectral views of the moon from a range of 228,000 kilometers (142,500 miles).

    The image at the left is a narrow angle clear-filter image, which was separately processed to enhance the contrast in brightness and sharpness of visible features. The image at the right is a color composite of narrow-angle ultraviolet, green, infrared and clear filter images, which have been specially processed to accentuate subtle changes in the spectral properties of Mimas' surface materials. To create this view, three color images (ultraviolet, green and infrared) were combined into a single black and white picture that isolates and maps regional color differences. This 'color map' was then superimposed over the clear-filter image at the left.

    The combination of color map and brightness image shows how the color differences across the Mimas surface materials are tied to geological features. Shades of blue and violet in the image at the right are used to identify surface materials that are bluer in color and have a weaker infrared brightness than average Mimas materials, which are represented by green.

    Herschel crater, a 140-kilometer-wide (88-mile) impact feature with a prominent central peak, is visible in the upper right of each image. The unusual bluer materials are seen to broadly surround Herschel crater. However, the bluer material is not uniformly distributed in and around the crater. Instead, it appears to be concentrated on the outside of the crater and more to the west than to the north or south. The origin of the color differences is not yet understood. It may represent ejecta material that was excavated from inside Mimas when the Herschel impact occurred. The bluer color of these materials may be caused by subtle differences in

  17. Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands.

    PubMed

    Schaefer, Michael; Rotte, Michael

    2007-08-24

    Culturally based brands have a high impact on people's economic actions. Here we aimed to examine whether socioeconomic information conveyed by certain classes of brands (prestigious versus pragmatic classes) differentially evoke brain response. We presented icons of brands while recording subject's brain activity during a functional magnetic resonance imaging (fMRI) session. After the experiment, we asked subjects to assess the brands according to different characteristics. Results revealed an active network of bilateral superior frontal gyri, hippocampus and posterior cingulate related to familiar brands in general. Brands of the category sports and luxury activated regions in medial prefrontal cortex (MPFC) and precuneus. In contrast, brands rated as value products activated the left superior frontal gyrus and anterior cingulate cortex (ACC). The results suggest an active cortical network related to cognitive control for value brands and a network known to be associated with self-relevant processing for prestigious brands. We discuss the results as differential engagement of the prefrontal cortex depending on the attributed characteristic of a brand.

  18. Brand name changes help health care providers win market recognition.

    PubMed

    Keesling, G

    1993-01-01

    As the healthcare industry continues to recognize the strategic implications of branding, more providers will undertake an identity change to better position themselves in competitive markets. The paper examines specific healthcare branding decisions, the reasons prompting brand name decisions and the marketing implications for a change in brand name.

  19. The VERB campaign: applying a branding strategy in public health.

    PubMed

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  20. Personal branding: building your pathway to professional success.

    PubMed

    Philbrick, Jodi L; Cleveland, Ana D

    2015-01-01

    Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.

  1. Personal branding: building your pathway to professional success.

    PubMed

    Philbrick, Jodi L; Cleveland, Ana D

    2015-01-01

    Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation. PMID:25927510

  2. The VERB campaign: applying a branding strategy in public health.

    PubMed

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed. PMID:18471598

  3. Branding the bio/biomedical engineering degree.

    PubMed

    Voigt, Herbert F

    2011-01-01

    The future challenges to medical and biological engineering, sometimes referred to as biomedical engineering or simply bioengineering, are many. Some of these are identifiable now and others will emerge from time to time as new technologies are introduced and harnessed. There is a fundamental issue regarding "Branding the bio/biomedical engineering degree" that requires a common understanding of what is meant by a B.S. degree in Biomedical Engineering, Bioengineering, or Biological Engineering. In this paper we address some of the issues involved in branding the Bio/Biomedical Engineering degree, with the aim of clarifying the Bio/Biomedical Engineering brand.

  4. Finding brands and losing your religion?

    PubMed

    Cutright, Keisha M; Erdem, Tülin; Fitzsimons, Gavan J; Shachar, Ron

    2014-12-01

    Religion is a powerful force in many people's lives, impacting decisions about life, death, and everything in between. It may be difficult, then, to imagine that something as seemingly innocuous as the usage of brand name products might influence individuals' commitment to religion. However, we demonstrate across 6 studies that when brands are a highly salient tool for self-expression, individuals are less likely to report and demonstrate strong religious commitment. We suggest that a desire to maintain consistency among self-identities is one important driver of this relationship and find that the effect is mitigated when the perceived distance between brands and religious values is minimized.

  5. Internal Branding in Universities and the Lessons Learnt from the Past: The Significance of Employee Brand Support and Transformational Leadership

    ERIC Educational Resources Information Center

    Sujchaphong, Narissara; Nguyen, Bang; Melewar, T. C.

    2015-01-01

    The paper reviews the literature on the concept of internal branding and its effects in the service sector in general, as well as in UK universities. In addition, the concept of employee brand support is reviewed, discussing the influence of leadership characteristics on internal branding in universities. Employee brand support is a crucial…

  6. Youth Alcohol Brand Consumption and Exposure to Brand Advertising in Magazines

    PubMed Central

    Ross, Craig S; Ostroff, Joshua; Siegel, Michael B; DeJong, William; Naimi, Timothy S; Jernigan, David H

    2014-01-01

    Objective: Recently published research has identified the alcohol brands most frequently consumed by underage youth. The present study examines alcohol magazine advertising in 2011 to report age- and sex-specific exposure to advertisements for these brands in contrast with other magazine advertising brands less popular with youth. Method: We licensed magazine advertising occurrence data from Nielsen and magazine audience data from the research company GfK MRI (Growth from Knowledge, Mediamark Research & Intelligence) for national full-run editions for 2011. We contrasted per capita advertising exposure, considering different age- and sex-specific groups, for popular youth brands versus all other magazine brands. For each brand, we reported the age group receiving the highest level of per capita advertising exposure, as well as other age groups within 10% of that peak level. Results: Underage males ages 18–20 were the most heavily exposed age group for 11 of the top 25 brands they consumed and were within 10% of the most heavily exposed group for another 6 brands. Underage females ages 18–20 were most heavily exposed for 16 of the top 25 brands they consumed and were within 10% of the most heavily exposed group for another 2 brands. In contrast, those ages 18–20 were the most heavily exposed group for fewer than 10% of the remaining 308 magazine advertising brands for either sex. Conclusions: These findings suggest a relationship between advertising exposure and youth alcohol brand consumption. Current alcohol industry self-regulatory codes may not be sufficiently protective of youth. PMID:24988260

  7. 19 CFR 111.32 - False information.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 19 Customs Duties 1 2010-04-01 2010-04-01 false False information. 111.32 Section 111.32 Customs... CUSTOMS BROKERS Duties and Responsibilities of Customs Brokers § 111.32 False information. A broker must... procure the giving of, any false or misleading information or testimony in any matter pending before...

  8. Branding to treat jaundice in India.

    PubMed

    John, Selva Inita; Balekuduru, Ainash; Zachariah, Uday; Eapen, C E; Chandy, George

    2009-01-01

    Jaundice is regarded as a mysterious disease rather than a symptom of disease in several parts of India. We describe 8 cases that underwent branding to treat jaundice and subsequently presented to our centre. The causes for jaundice in these patients included a variety of benign and malignant disorders. Our report suggests that despite being literate, strong cultural beliefs lead people to seek potentially harmful procedures like branding to treat jaundice in parts of India.

  9. 49 CFR 195.452 - Pipeline integrity management in high consequence areas.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 3 2011-10-01 2011-10-01 false Pipeline integrity management in high consequence...) PIPELINE AND HAZARDOUS MATERIALS SAFETY ADMINISTRATION, DEPARTMENT OF TRANSPORTATION (CONTINUED) PIPELINE SAFETY TRANSPORTATION OF HAZARDOUS LIQUIDS BY PIPELINE Operation and Maintenance Pipeline...

  10. 48 CFR 1219.1005 - Applicability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Applicability. 1219.1005 Section 1219.1005 Federal Acquisition Regulations System DEPARTMENT OF TRANSPORTATION SOCIOECONOMIC PROGRAMS SMALL BUSINESS PROGRAMS Small Business Competitiveness Demonstration Program...

  11. 46 CFR 308.305 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 46 Shipping 8 2011-10-01 2011-10-01 false 308.305 Section 308.305 Shipping MARITIME ADMINISTRATION, DEPARTMENT OF TRANSPORTATION EMERGENCY OPERATIONS WAR RISK INSURANCE Second Seamen's War Risk Insurance § 308.305...

  12. 46 CFR 308.301 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 46 Shipping 8 2011-10-01 2011-10-01 false 308.301 Section 308.301 Shipping MARITIME ADMINISTRATION, DEPARTMENT OF TRANSPORTATION EMERGENCY OPERATIONS WAR RISK INSURANCE Second Seamen's War Risk Insurance § 308.301...

  13. 47 CFR 27.15 - Geographic partitioning and spectrum disaggregation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false Geographic partitioning and spectrum disaggregation. 27.15 Section 27.15 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) COMMON CARRIER SERVICES MISCELLANEOUS WIRELESS COMMUNICATIONS SERVICES Applications and Licenses §...

  14. 47 CFR 27.1333 - Geographic partitioning, spectrum disaggregation, license assignment, and transfer.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false Geographic partitioning, spectrum disaggregation, license assignment, and transfer. 27.1333 Section 27.1333 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) COMMON CARRIER SERVICES MISCELLANEOUS WIRELESS COMMUNICATIONS SERVICES...

  15. 47 CFR 27.59 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false 27.59 Section 27.59 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) COMMON CARRIER SERVICES MISCELLANEOUS WIRELESS COMMUNICATIONS SERVICES Technical Standards § 27.59...

  16. 48 CFR 225.7009 - Restriction on ball and roller bearings.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Restriction on ball and roller bearings. 225.7009 Section 225.7009 Federal Acquisition Regulations System DEFENSE ACQUISITION... roller bearings....

  17. 49 CFR 193.2015 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 3 2011-10-01 2011-10-01 false 193.2015 Section 193.2015 Transportation Other Regulations Relating to Transportation (Continued) PIPELINE AND HAZARDOUS MATERIALS SAFETY ADMINISTRATION... STANDARDS General § 193.2015...

  18. 49 CFR 1103.15 - The practitioner's duty to clients, generally.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... aspects to his service to the client. ... 49 Transportation 8 2011-10-01 2011-10-01 false The practitioner's duty to clients, generally... Practitioner's Duties and Responsibilities Toward A Client § 1103.15 The practitioner's duty to...

  19. 45 CFR 1638.1 - Purpose.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 4 2011-10-01 2011-10-01 false Purpose. 1638.1 Section 1638.1 Public Welfare Regulations Relating to Public Welfare (Continued) LEGAL SERVICES CORPORATION RESTRICTION ON SOLICITATION... clients....

  20. 49 CFR 236.764 - Locking, lever operated.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 4 2011-10-01 2011-10-01 false Locking, lever operated. 236.764 Section 236.764... Locking, lever operated. The mechanical locking of an interlocking machine which is actuated by means of the lever....

  1. 43 CFR 11.19 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 1 2011-10-01 2011-10-01 false 11.19 Section 11.19 Public Lands: Interior Office of the Secretary of the Interior NATURAL RESOURCE DAMAGE ASSESSMENTS Introduction § 11.19...

  2. 43 CFR 11.16 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 1 2011-10-01 2011-10-01 false 11.16 Section 11.16 Public Lands: Interior Office of the Secretary of the Interior NATURAL RESOURCE DAMAGE ASSESSMENTS Introduction § 11.16...

  3. 48 CFR 204.7103 - Contract line items.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Contract line items. 204..., DEPARTMENT OF DEFENSE GENERAL ADMINISTRATIVE MATTERS Uniform Contract Line Item Numbering System 204.7103 Contract line items....

  4. 49 CFR 374.315 - Transportation of passengers with disabilities.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... by the Secretary of Transportation (49 CFR parts 27, 37, and 38) and the Attorney General (28 CFR... Compliance Board (36 CFR part 1191). ... 49 Transportation 5 2011-10-01 2011-10-01 false Transportation of passengers with...

  5. 49 CFR 178.33b - Specification 2S; inner nonrefillable plastic receptacles.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 3 2011-10-01 2011-10-01 false Specification 2S; inner nonrefillable plastic receptacles. 178.33b Section 178.33b Transportation Other Regulations Relating to Transportation (Continued... nonrefillable plastic receptacles....

  6. 47 CFR 25.219 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false 25.219 Section 25.219 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) COMMON CARRIER SERVICES SATELLITE COMMUNICATIONS Technical Standards § 25.219...

  7. 47 CFR 80.333 - Stations in the maritime mobile-satellite service.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 5 2011-10-01 2011-10-01 false Stations in the maritime mobile-satellite..., Alarm, Urgency and Safety Procedures § 80.333 Stations in the maritime mobile-satellite service. The...-satellite service....

  8. 47 CFR 74.643 - Interference to geostationary-satellites.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 4 2011-10-01 2011-10-01 false Interference to geostationary-satellites. 74... Television Broadcast Auxiliary Stations § 74.643 Interference to geostationary-satellites. Applicants and... geostationary-satellites....

  9. 48 CFR 1303.804 - Policy.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Policy. 1303.804 Section 1303.804 Federal Acquisition Regulations System DEPARTMENT OF COMMERCE GENERAL IMPROPER BUSINESS... Administration, Ethics Law and Program Division....

  10. 48 CFR 27.204 - Patented technology under trade agreements.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Patented technology under trade agreements. 27.204 Section 27.204 Federal Acquisition Regulations System FEDERAL ACQUISITION... Patented technology under trade agreements....

  11. 49 CFR 268.13 - Deadline for submission of applications for preconstruction planning assistance.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... Transportation (Continued) FEDERAL RAILROAD ADMINISTRATION, DEPARTMENT OF TRANSPORTATION MAGNETIC LEVITATION... 49 Transportation 4 2011-10-01 2011-10-01 false Deadline for submission of applications for... of applications for preconstruction planning assistance. Completed application packages shall...

  12. 49 CFR 268.15 - Form and contents of applications for preconstruction planning assistance.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... Transportation (Continued) FEDERAL RAILROAD ADMINISTRATION, DEPARTMENT OF TRANSPORTATION MAGNETIC LEVITATION... 49 Transportation 4 2011-10-01 2011-10-01 false Form and contents of applications for... applications for preconstruction planning assistance. States, groups of States, or designated authorities...

  13. 49 CFR Appendix B to Part 210 - Switcher Locomotive Enforcement Policy

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 4 2011-10-01 2011-10-01 false Switcher Locomotive Enforcement Policy B Appendix B to Part 210 Transportation Other Regulations Relating to Transportation (Continued) FEDERAL RAILROAD ADMINISTRATION, DEPARTMENT OF TRANSPORTATION RAILROAD NOISE EMISSION COMPLIANCE REGULATIONS...

  14. 48 CFR 970.3770 - Facilities management.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Facilities management. 970... REGULATIONS DOE MANAGEMENT AND OPERATING CONTRACTS Facilities Management Contracting 970.3770 Facilities management....

  15. 48 CFR 970.2201-2 - Overtime management.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Overtime management. 970... SUPPLEMENTARY REGULATIONS DOE MANAGEMENT AND OPERATING CONTRACTS Application of Labor Policies 970.2201-2 Overtime management....

  16. 49 CFR 236.741 - Distance, stopping.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 4 2011-10-01 2011-10-01 false Distance, stopping. 236.741 Section 236.741... Distance, stopping. The maximum distance on any portion of any railroad which any train operating on such... stop....

  17. 46 CFR 196.05-5 - Charts and nautical publications.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 33 CFR 164.33. ... 46 Shipping 7 2011-10-01 2011-10-01 false Charts and nautical publications. 196.05-5 Section 196.05-5 Shipping COAST GUARD, DEPARTMENT OF HOMELAND SECURITY (CONTINUED) OCEANOGRAPHIC RESEARCH...

  18. 46 CFR 385.2 - Scope.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 46 Shipping 8 2011-10-01 2011-10-01 false Scope. 385.2 Section 385.2 Shipping MARITIME ADMINISTRATION, DEPARTMENT OF TRANSPORTATION MISCELLANEOUS RESEARCH AND DEVELOPMENT GRANT AND COOPERATIVE..., exclusions, issuance, arrangement, publication, and exceptions....

  19. 48 CFR 1631.205-81 - Inferred reasonableness.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Inferred reasonableness... PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1631.205-81 Inferred reasonableness. If the... the subcontract's costs shall be inferred....

  20. 48 CFR 215.404 - Proposal analysis.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Proposal analysis. 215.404 Section 215.404 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT... Proposal analysis....

  1. 47 CFR 4.1 - Scope, basis and purpose.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 1 2011-10-01 2011-10-01 false Scope, basis and purpose. 4.1 Section 4.1... and purpose. In this part, the Federal Communications Commission is setting forth requirements... communications infrastructures....

  2. 47 CFR 73.6023 - Distributed transmission systems.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 4 2011-10-01 2011-10-01 false Distributed transmission systems. 73.6023... RADIO BROADCAST SERVICES Class A Television Broadcast Stations § 73.6023 Distributed transmission... distributed transmission system....

  3. 49 CFR 520.2 - Policy.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 6 2011-10-01 2011-10-01 false Policy. 520.2 Section 520.2 Transportation Other Regulations Relating to Transportation (Continued) NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION, DEPARTMENT... affect the quality of the human environment....

  4. 48 CFR 970.4403 - Contract clause.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Contract clause. 970.4403 Section 970.4403 Federal Acquisition Regulations System DEPARTMENT OF ENERGY AGENCY SUPPLEMENTARY... System, in all management and operating contracts....

  5. 48 CFR 947.7000 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false 947.7000 Section 947.7000 Federal Acquisition Regulations System DEPARTMENT OF ENERGY CONTRACT MANAGEMENT TRANSPORTATION Foreign Travel 947.7000...

  6. 48 CFR 1523.303 - Contract clause.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Contract clause. 1523.303 Section 1523.303 Federal Acquisition Regulations System ENVIRONMENTAL PROTECTION AGENCY SOCIOECONOMIC... Material Safety Data 1523.303 Contract clause....

  7. 47 CFR 10.300 - Alert aggregator. [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 1 2011-10-01 2011-10-01 false Alert aggregator. 10.300 Section 10.300 Telecommunication FEDERAL COMMUNICATIONS COMMISSION GENERAL COMMERCIAL MOBILE ALERT SYSTEM System Architecture § 10.300 Alert aggregator....

  8. 47 CFR 10.310 - Federal alert gateway. [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 1 2011-10-01 2011-10-01 false Federal alert gateway. 10.310 Section 10.310 Telecommunication FEDERAL COMMUNICATIONS COMMISSION GENERAL COMMERCIAL MOBILE ALERT SYSTEM System Architecture § 10.310 Federal alert gateway....

  9. 49 CFR 178.360 - Specification 2R; inside containment vessel.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 3 2011-10-01 2011-10-01 false Specification 2R; inside containment vessel. 178.360 Section 178.360 Transportation Other Regulations Relating to Transportation (Continued) PIPELINE... Specification 2R; inside containment vessel....

  10. 48 CFR 803.405 - Misrepresentations or violations of the Covenant Against Contingent Fees.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... referrals of suspected fraudulent or criminal matters to the Department of Justice under FAR 3.405(b)(4... the Department of Justice. ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Misrepresentations...

  11. 49 CFR 173.448 - General transportation requirements.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 2 2011-10-01 2011-10-01 false General transportation requirements. 173.448 Section 173.448 Transportation Other Regulations Relating to Transportation PIPELINE AND HAZARDOUS MATERIALS SAFETY ADMINISTRATION, DEPARTMENT OF TRANSPORTATION HAZARDOUS MATERIALS REGULATIONS...

  12. 48 CFR 19.403 - Small Business Administration breakout procurement center representatives.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Small Business... System FEDERAL ACQUISITION REGULATION SOCIOECONOMIC PROGRAMS SMALL BUSINESS PROGRAMS Cooperation With the Small Business Administration 19.403 Small Business Administration breakout procurement...

  13. 48 CFR 53.236 - Construction and architect-engineer contracts.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 2 2011-10-01 2011-10-01 false Construction and architect-engineer contracts. 53.236 Section 53.236 Federal Acquisition Regulations System FEDERAL ACQUISITION...-engineer contracts....

  14. 46 CFR 184.704 - Marine sanitation devices.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 33 CFR part 159. ... 46 Shipping 7 2011-10-01 2011-10-01 false Marine sanitation devices. 184.704 Section 184.704... TONS) VESSEL CONTROL AND MISCELLANEOUS SYSTEMS AND EQUIPMENT Miscellaneous § 184.704 Marine...

  15. 48 CFR 1803.104 - Procurement integrity.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Procurement integrity. 1803.104 Section 1803.104 Federal Acquisition Regulations System NATIONAL AERONAUTICS AND SPACE... Procurement integrity....

  16. 49 CFR 110.80 - Procurement.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... CFR 18.36. ... 49 Transportation 2 2011-10-01 2011-10-01 false Procurement. 110.80 Section 110.80 Transportation... TRAINING AND PLANNING GRANTS § 110.80 Procurement. Project managers shall use procurement procedures...

  17. 48 CFR 1511.011-79 - Information resources management.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Information resources... AGENCY ACQUISITION PLANNING DESCRIBING AGENCY NEEDS 1511.011-79 Information resources management. The... Resource Management, in all solicitations and contracts....

  18. 48 CFR 1427.201 - Patent and copyright infringement liability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Patent and copyright... INTERIOR GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patents and Copyrights 1427.201 Patent and copyright infringement liability....

  19. 48 CFR 27.201 - Patent and copyright infringement liability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Patent and copyright... REGULATION GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patents and Copyrights 27.201 Patent and copyright infringement liability....

  20. 48 CFR 1327.201 - Patent and copyright infringement liability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Patent and copyright... GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patents and Copyrights 1327.201 Patent and copyright infringement liability....

  1. 48 CFR 27.305 - Administration of patent rights clauses.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Administration of patent... REGULATION GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patent Rights under Government Contracts 27.305 Administration of patent rights clauses....

  2. 48 CFR 2427.305 - Administration of patent rights clauses.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Administration of patent... AND URBAN DEVELOPMENT SOCIOECONOMIC PROGRAMS PATENTS, DATA, AND COPYRIGHTS Patent Rights Under Government Contracts 2427.305 Administration of patent rights clauses....

  3. 48 CFR 1327.305 - Administration of patent rights clauses.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Administration of patent... GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patent Rights Under Government Contracts 1327.305 Administration of patent rights clauses....

  4. 48 CFR 1227.305 - Administration of patent rights clauses.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Administration of patent... TRANSPORTATION GENERAL CONTRACTING REQUIREMENTS PATENTS, DATA, AND COPYRIGHTS Patent Rights Under Government Contracts 1227.305 Administration of patent rights clauses....

  5. 50 CFR 38.5 - Emergency authority.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... NATIONAL WILDLIFE REFUGE SYSTEM MIDWAY ATOLL NATIONAL WILDLIFE REFUGE Executive Authority; Authorized... Midway Atoll National Wildlife Refuge. ... 50 Wildlife and Fisheries 8 2011-10-01 2011-10-01 false Emergency authority. 38.5 Section...

  6. 48 CFR 1009.204-70 - Contractor publicity.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Contractor publicity. 1009... ACQUISITION PLANNING CONTRACTOR QUALIFICATIONS Qualifications Requirements 1009.204-70 Contractor publicity... Contractor Publicity in all solicitations and contracts....

  7. 48 CFR 225.7005 - Restriction on certain chemical weapons antidote.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Restriction on certain chemical weapons antidote. 225.7005 Section 225.7005 Federal Acquisition Regulations System DEFENSE... on certain chemical weapons antidote....

  8. 48 CFR 871.208 - Rehabilitation facilities.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Rehabilitation facilities... DEPARTMENT SUPPLEMENTARY REGULATIONS LOAN GUARANTY AND VOCATIONAL REHABILITATION AND EMPLOYMENT PROGRAMS Vocational Rehabilitation and Employment Service 871.208 Rehabilitation facilities. Charges by...

  9. 46 CFR 8.320 - Classification society authorization to issue international certificates.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 46 Shipping 1 2011-10-01 2011-10-01 false Classification society authorization to issue... Classification society authorization to issue international certificates. (a) The Commandant may authorize a recognized classification society to issue certain international convention certificates. Authorization...

  10. 48 CFR 225.7004 - Restriction on acquisition of foreign buses.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Restriction on acquisition of foreign buses. 225.7004 Section 225.7004 Federal Acquisition Regulations System DEFENSE... on acquisition of foreign buses....

  11. 48 CFR 970.0470 - Department of Energy Directives.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Department of Energy Directives. 970.0470 Section 970.0470 Federal Acquisition Regulations System DEPARTMENT OF ENERGY AGENCY... Energy Directives....

  12. 48 CFR 37.116 - Accepting and Dispensing of $1 Coin.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Accepting and Dispensing of $1 Coin. 37.116 Section 37.116 Federal Acquisition Regulations System FEDERAL ACQUISITION... and Dispensing of $1 Coin....

  13. 47 CFR 73.881 - Equal employment opportunities.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 4 2011-10-01 2011-10-01 false Equal employment opportunities. 73.881 Section 73.881 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) BROADCAST RADIO SERVICES RADIO... origin, or sex....

  14. 48 CFR 232.503 - Postaward matters.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Postaward matters. 232.503 Section 232.503 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT....503 Postaward matters....

  15. 48 CFR 232.502 - Preaward matters.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Preaward matters. 232.502 Section 232.502 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT....502 Preaward matters....

  16. 43 CFR 3120.5 - Competitive sale.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 2 2011-10-01 2011-10-01 false Competitive sale. 3120.5 Section 3120.5 Public Lands: Interior Regulations Relating to Public Lands (Continued) BUREAU OF LAND MANAGEMENT... Competitive sale....

  17. 48 CFR 53.301-1423 - Inventory Verification Survey.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 2 2011-10-01 2011-10-01 false Inventory Verification Survey. 53.301-1423 Section 53.301-1423 Federal Acquisition Regulations System FEDERAL ACQUISITION... Survey. ER05AP04.000...

  18. 43 CFR 2912.1 - Nature of interest.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 2 2011-10-01 2011-10-01 false Nature of interest. 2912.1 Section 2912.1 Public Lands: Interior Regulations Relating to Public Lands (Continued) BUREAU OF LAND MANAGEMENT... Nature of interest....

  19. 48 CFR 803.570 - Commercial advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Commercial advertising. 803.570 Section 803.570 Federal Acquisition Regulations System DEPARTMENT OF VETERANS AFFAIRS GENERAL... Commercial advertising....

  20. 48 CFR 206.302-3 - Industrial mobilization; or engineering, development, or research capability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Industrial mobilization; or engineering, development, or research capability. 206.302-3 Section 206.302-3 Federal Acquisition... engineering, development, or research capability....

  1. 48 CFR 1422.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Affirmative action programs. 1422.804 Section 1422.804 Federal Acquisition Regulations System DEPARTMENT OF THE INTERIOR....804 Affirmative action programs....

  2. 48 CFR 422.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Affirmative action programs. 422.804 Section 422.804 Federal Acquisition Regulations System DEPARTMENT OF AGRICULTURE... Affirmative action programs....

  3. 48 CFR 22.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Affirmative action programs. 22.804 Section 22.804 Federal Acquisition Regulations System FEDERAL ACQUISITION REGULATION... Affirmative action programs....

  4. 48 CFR 1522.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Affirmative action programs. 1522.804 Section 1522.804 Federal Acquisition Regulations System ENVIRONMENTAL PROTECTION AGENCY....804 Affirmative action programs....

  5. 48 CFR 922.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Affirmative action programs. 922.804 Section 922.804 Federal Acquisition Regulations System DEPARTMENT OF ENERGY SOCIOECONOMIC... Affirmative action programs....

  6. 48 CFR 522.804 - Affirmative action programs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Affirmative action programs. 522.804 Section 522.804 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION... Affirmative action programs....

  7. 48 CFR 3032.006 - Reduction or suspension of contract payments upon finding of fraud.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 7 2011-10-01 2011-10-01 false Reduction or suspension of contract payments upon finding of fraud. 3032.006 Section 3032.006 Federal Acquisition Regulations System... finding of fraud....

  8. 48 CFR 537.270 - Contract clause.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Contract clause. 537.270 Section 537.270 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CATEGORIES... proposal evaluation and analysis services....

  9. 48 CFR 1552.235-79 - Release of contractor confidential business information (APR 1996).

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... employees engaged in information systems analysis, development, operation, and maintenance, including... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Release of contractor... System ENVIRONMENTAL PROTECTION AGENCY CLAUSES AND FORMS SOLICITATION PROVISIONS AND CONTRACT...

  10. 47 CFR 73.3574 - Processing of international broadcast station applications.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 4 2011-10-01 2011-10-01 false Processing of international broadcast station... of international broadcast station applications. (a) Applications for International station... such amended application. (c) Applications for International stations will be processed as nearly...

  11. 47 CFR 76.227 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 4 2011-10-01 2011-10-01 false 76.227 Section 76.227 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) BROADCAST RADIO SERVICES MULTICHANNEL VIDEO AND CABLE TELEVISION SERVICE Cablecasting § 76.227...

  12. 48 CFR Appendix E to Chapter 7 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false E Appendix E to Chapter 7 Federal Acquisition Regulations System AGENCY FOR INTERNATIONAL DEVELOPMENT Appendix E to Chapter 7...

  13. 48 CFR 3403.101-3 - Agency regulations.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 34 CFR part 73, Standards of Conduct. ... 48 Federal Acquisition Regulations System 7 2011-10-01 2011-10-01 false Agency regulations. 3403.101-3 Section 3403.101-3 Federal Acquisition Regulations System DEPARTMENT OF EDUCATION...

  14. 48 CFR 1231.205 - Selected costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Selected costs. 1231.205... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1231.205 Selected costs....

  15. 48 CFR 1331.205 - Selected costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Selected costs. 1331.205... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1331.205 Selected costs....

  16. 48 CFR 970.3102-05 - Selected costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Selected costs. 970.3102... SUPPLEMENTARY REGULATIONS DOE MANAGEMENT AND OPERATING CONTRACTS Contract Cost Principles and Procedures 970.3102-05 Selected costs....

  17. 48 CFR 931.205 - Selected costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Selected costs. 931.205... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 931.205 Selected costs....

  18. 48 CFR 31.205 - Selected costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Selected costs. 31.205... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 31.205 Selected costs....

  19. 48 CFR 209.407 - Suspension.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Suspension. 209.407... OF DEFENSE ACQUISITION PLANNING CONTRACTOR QUALIFICATIONS Debarment, Suspension, and Ineligibility 209.407 Suspension....

  20. 48 CFR 3409.407 - Suspension.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 7 2011-10-01 2011-10-01 false Suspension. 3409.407... COMPETITION AND ACQUISITION PLANNING CONTRACTOR QUALIFICATIONS Debarment, Suspension, and Ineligibility 3409.407 Suspension....

  1. 48 CFR 22.102 - Federal and State labor requirements.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... SOCIOECONOMIC PROGRAMS APPLICATION OF LABOR LAWS TO GOVERNMENT ACQUISITIONS Basic Labor Policies 22.102 Federal and State labor requirements. ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Federal and State...

  2. 48 CFR 1215.606-2 - Evaluation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... of (FAR) 48 CFR 15.607. ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Evaluation. 1215.606-2... AND CONTRACT TYPES CONTRACTING BY NEGOTIATION Unsolicited Proposals 1215.606-2 Evaluation....

  3. 48 CFR 415.305 - Proposal evaluation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Proposal evaluation. 415... METHODS AND CONTRACT TYPES CONTRACTING BY NEGOTIATION Source Selection 415.305 Proposal evaluation. HCAs... of the technical evaluation team....

  4. 48 CFR 250.104 - Residual powers.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Residual powers. 250.104 Section 250.104 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT... Contractual Actions 250.104 Residual powers....

  5. 48 CFR 970.5001 - Residual powers.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Residual powers. 970.5001 Section 970.5001 Federal Acquisition Regulations System DEPARTMENT OF ENERGY AGENCY SUPPLEMENTARY....5001 Residual powers....

  6. 47 CFR 32.6351 - Public telephone terminal equipment expense.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false Public telephone terminal equipment expense. 32....6351 Public telephone terminal equipment expense. This account shall include expenses associated with public telephone terminal equipment....

  7. 47 CFR 32.6362 - Other terminal equipment expense.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false Other terminal equipment expense. 32.6362... Other terminal equipment expense. This account shall include expenses associated with other terminal equipment....

  8. 44 CFR 331.5 - Production facilities.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 44 Emergency Management and Assistance 1 2011-10-01 2011-10-01 false Production facilities. 331.5 Section 331.5 Emergency Management and Assistance FEDERAL EMERGENCY MANAGEMENT AGENCY, DEPARTMENT OF... and essential economic and strategic factors....

  9. 48 CFR 246.470 - Government contract quality assurance actions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Government contract... ACQUISITION REGULATIONS SYSTEM, DEPARTMENT OF DEFENSE CONTRACT MANAGEMENT QUALITY ASSURANCE Government Contract Quality Assurance 246.470 Government contract quality assurance actions....

  10. 48 CFR 3004.804 - Closeout of contract files.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ..., HOMELAND SECURITY ACQUISITION REGULATION (HSAR) GENERAL ADMINISTRATIVE MATTERS Government Contract Files 3004.804 Closeout of contract files. ... 48 Federal Acquisition Regulations System 7 2011-10-01 2011-10-01 false Closeout of contract...

  11. 48 CFR Appendixes G-H to Chapter 7 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false G Appendixes G-H to Chapter 7 Federal Acquisition Regulations System AGENCY FOR INTERNATIONAL DEVELOPMENT Appendixes G-H to Chapter 7...

  12. 48 CFR 313.303 - Blanket purchase agreements.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Blanket purchase agreements. 313.303 Section 313.303 Federal Acquisition Regulations System HEALTH AND HUMAN SERVICES....303 Blanket purchase agreements....

  13. 48 CFR 213.302 - Purchase orders.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Purchase orders. 213.302 Section 213.302 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT... Acquisition Methods 213.302 Purchase orders....

  14. 48 CFR 613.303 - Blanket purchase agreements (BPAs).

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Blanket purchase agreements (BPAs). 613.303 Section 613.303 Federal Acquisition Regulations System DEPARTMENT OF STATE....303 Blanket purchase agreements (BPAs)....

  15. 48 CFR 13.303 - Blanket purchase agreements (BPAs).

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Blanket purchase agreements (BPAs). 13.303 Section 13.303 Federal Acquisition Regulations System FEDERAL ACQUISITION... Methods 13.303 Blanket purchase agreements (BPAs)....

  16. 48 CFR 1313.303 - Blanket Purchase Agreements (BPAs).

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Blanket Purchase Agreements (BPAs). 1313.303 Section 1313.303 Federal Acquisition Regulations System DEPARTMENT OF COMMERCE....303 Blanket Purchase Agreements (BPAs)....

  17. 45 CFR 1700.2 - Functions.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 4 2011-10-01 2011-10-01 false Functions. 1700.2 Section 1700.2 Public Welfare Regulations Relating to Public Welfare (Continued) NATIONAL COMMISSION ON LIBRARIES AND INFORMATION SCIENCE... information science programs....

  18. 42 CFR 457.800 - Basis, scope, and applicability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... SERVICES (CONTINUED) STATE CHILDREN'S HEALTH INSURANCE PROGRAMS (SCHIPs) ALLOTMENTS AND GRANTS TO STATES... apply to separate child health programs. ... 42 Public Health 4 2011-10-01 2011-10-01 false Basis, scope, and applicability. 457.800...

  19. 48 CFR 970.0370 - Management Controls and Improvements.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... SUPPLEMENTARY REGULATIONS DOE MANAGEMENT AND OPERATING CONTRACTS Improper Business Practices and Personal Conflicts of Interest 970.0370 Management Controls and Improvements. ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Management Controls...

  20. 48 CFR 970.1907 - The Small Business Subcontracting Program.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... AGENCY SUPPLEMENTARY REGULATIONS DOE MANAGEMENT AND OPERATING CONTRACTS Small Business Programs 970.1907 The Small Business Subcontracting Program. ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false The Small...

  1. 48 CFR 44.202 - Contracting officer's evaluation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Contracting officer's evaluation. 44.202 Section 44.202 Federal Acquisition Regulations System FEDERAL ACQUISITION REGULATION... officer's evaluation....

  2. 49 CFR 220.21 - Railroad operating rules; radio communications; recordkeeping.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... meaning given these terms in 49 CFR Part 1201. ... 49 Transportation 4 2011-10-01 2011-10-01 false Railroad operating rules; radio communications...) FEDERAL RAILROAD ADMINISTRATION, DEPARTMENT OF TRANSPORTATION RAILROAD COMMUNICATIONS Radio and...

  3. 42 CFR 5a.2 - Applicability.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 42 Public Health 1 2011-10-01 2011-10-01 false Applicability. 5a.2 Section 5a.2 Public Health PUBLIC HEALTH SERVICE, DEPARTMENT OF HEALTH AND HUMAN SERVICES GENERAL PROVISIONS RURAL PHYSICIAN... Public Health Service Act....

  4. 48 CFR 239.7408 - Special construction.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 3 2011-10-01 2011-10-01 false Special construction. 239.7408 Section 239.7408 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM... Telecommunications Services 239.7408 Special construction....

  5. 47 CFR 25.402 - [Reserved

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false 25.402 Section 25.402 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) COMMON CARRIER SERVICES SATELLITE COMMUNICATIONS Competitive Bidding Procedures for DARS § 25.402...

  6. Adolescents' Responses to Cigarette Advertisements for Five "Youth Brands" and One "Adult Brand."

    ERIC Educational Resources Information Center

    Arnett, Jeffrey Jensen

    2001-01-01

    Examined 12- to 17-year-olds' responses to cigarette advertisements. Found that a substantial proportion of adolescents, especially smokers, liked ads for youth brands and believed they made smoking more appealing. Ads for Marlboro brand and new Camel and Winston ads were especially attractive to adolescents. Few adolescents liked the adult brand…

  7. Functional Measurement Analysis of Brand Equity: Does Brand Name Affect Perceptions of Quality?

    ERIC Educational Resources Information Center

    Hilgenkamp, Heather; Shanteau, James

    2010-01-01

    This research project used Functional Measurement to examine how the brand name of consumer products impacts intended purchasing decisions. Thirty undergraduate students tested actual products from three different product categories (crayons, tissues, and tortilla chips). Each product category consisted of three different brands; one with high…

  8. "Hottest Brand, Coolest Pedagogy": Approaches to Corporate Branding in Singapore's Higher Education Sector

    ERIC Educational Resources Information Center

    Ng, Carl Jon Way

    2016-01-01

    This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized…

  9. Utilizing the Brand Ecosystem Framework in Designing Branding Strategies for Higher Education

    ERIC Educational Resources Information Center

    Pinar, Musa; Trapp, Paul; Girard, Tulay; Boyt, Thomas E.

    2011-01-01

    Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of their unique service characteristics, universities' branding attempts may not always result in success. The aim of this paper is to present a brand…

  10. Branding Access through the Carolina Covenant: Fostering Institutional Image and Brand

    ERIC Educational Resources Information Center

    Harris, Michael S.; Barnes, Bradley

    2011-01-01

    This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

  11. Brands and Inhibition: A Go/No-Go Task Reveals the Power of Brand Influence

    PubMed Central

    Peatfield, Nicholas; Caulfield, Joanne; Parkinson, John; Intriligator, James

    2015-01-01

    Whether selecting a candy in a shop or picking a digital camera online, there are usually many options from which consumers may choose. With such abundance, consumers must use a variety of cognitive, emotional, and heuristic means to filter out and inhibit some of their responses. Here we use brand logos within a Go/No-Go task to probe inhibitory control during the presentation of familiar and unfamiliar logos. The results showed no differences in response times or in commission errors (CE) between familiar and unfamiliar logos. However, participants demonstrated a generally more cautious attitude of responding to the familiar brands: they were significantly slower and less accurate at responding to these brands in the Go trials. These findings suggest that inhibitory control can be exercised quite effectively for familiar brands, but that when such inhibition fails, the potent appetitive nature of brands is revealed. PMID:26544606

  12. Brands and Inhibition: A Go/No-Go Task Reveals the Power of Brand Influence.

    PubMed

    Peatfield, Nicholas; Caulfield, Joanne; Parkinson, John; Intriligator, James

    2015-01-01

    Whether selecting a candy in a shop or picking a digital camera online, there are usually many options from which consumers may choose. With such abundance, consumers must use a variety of cognitive, emotional, and heuristic means to filter out and inhibit some of their responses. Here we use brand logos within a Go/No-Go task to probe inhibitory control during the presentation of familiar and unfamiliar logos. The results showed no differences in response times or in commission errors (CE) between familiar and unfamiliar logos. However, participants demonstrated a generally more cautious attitude of responding to the familiar brands: they were significantly slower and less accurate at responding to these brands in the Go trials. These findings suggest that inhibitory control can be exercised quite effectively for familiar brands, but that when such inhibition fails, the potent appetitive nature of brands is revealed. PMID:26544606

  13. An Association Account of False Belief Understanding

    ERIC Educational Resources Information Center

    De Bruin, L. C.; Newen, A.

    2012-01-01

    The elicited-response false belief task has traditionally been considered as reliably indicating that children acquire an understanding of false belief around 4 years of age. However, recent investigations using spontaneous-response tasks suggest that false belief understanding emerges much earlier. This leads to a developmental paradox: if young…

  14. 30 CFR 281.5 - False statements.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 30 Mineral Resources 2 2010-07-01 2010-07-01 false False statements. 281.5 Section 281.5 Mineral Resources MINERALS MANAGEMENT SERVICE, DEPARTMENT OF THE INTERIOR OFFSHORE LEASING OF MINERALS OTHER THAN OIL, GAS, AND SULPHUR IN THE OUTER CONTINENTAL SHELF General § 281.5 False statements. Under...

  15. 43 CFR 3000.2 - False statements.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ..., DEPARTMENT OF THE INTERIOR MINERALS MANAGEMENT (3000) MINERALS MANAGEMENT: GENERAL General § 3000.2 False statements. Under the provisions of 18 U.S.C. 1001, it is a crime punishable by 5 years imprisonment or a... 43 Public Lands: Interior 2 2014-10-01 2014-10-01 false False statements. 3000.2 Section...

  16. Attitude Importance and the False Consensus Effect.

    ERIC Educational Resources Information Center

    Fabrigar, Leandre R.; Krosnick, Jon A.

    1995-01-01

    Explores the possibility that importance may regulate the magnitude of the false consensus effect. Analysis revealed a strong false consensus effect but no reliable relation between its magnitude and attitude importance. Results contradict assumptions that the false consensus effect arises from attitudes that directly or indirectly influence…

  17. 20 CFR 356.3 - False claims.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... 20 Employees' Benefits 1 2012-04-01 2012-04-01 false False claims. 356.3 Section 356.3 Employees' Benefits RAILROAD RETIREMENT BOARD ADMINISTRATIVE REMEDIES FOR FRAUDULENT CLAIMS OR STATEMENTS CIVIL MONETARY PENALTY INFLATION ADJUSTMENT § 356.3 False claims. In the case of penalties assessed under 31...

  18. 20 CFR 356.3 - False claims.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 20 Employees' Benefits 1 2010-04-01 2010-04-01 false False claims. 356.3 Section 356.3 Employees' Benefits RAILROAD RETIREMENT BOARD ADMINISTRATIVE REMEDIES FOR FRAUDULENT CLAIMS OR STATEMENTS CIVIL MONETARY PENALTY INFLATION ADJUSTMENT § 356.3 False claims. In the case of penalties assessed under 31...

  19. 20 CFR 356.3 - False claims.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 20 Employees' Benefits 1 2011-04-01 2011-04-01 false False claims. 356.3 Section 356.3 Employees' Benefits RAILROAD RETIREMENT BOARD ADMINISTRATIVE REMEDIES FOR FRAUDULENT CLAIMS OR STATEMENTS CIVIL MONETARY PENALTY INFLATION ADJUSTMENT § 356.3 False claims. In the case of penalties assessed under 31...

  20. Identification and Discrimination of Brands of Fuels by Gas Chromatography and Neural Networks Algorithm in Forensic Research

    PubMed Central

    Ugena, L.; Moncayo, S.; Manzoor, S.; Rosales, D.

    2016-01-01

    The detection of adulteration of fuels and its use in criminal scenes like arson has a high interest in forensic investigations. In this work, a method based on gas chromatography (GC) and neural networks (NN) has been developed and applied to the identification and discrimination of brands of fuels such as gasoline and diesel without the necessity to determine the composition of the samples. The study included five main brands of fuels from Spain, collected from fifteen different local petrol stations. The methodology allowed the identification of the gasoline and diesel brands with a high accuracy close to 100%, without any false positives or false negatives. A success rate of three blind samples was obtained as 73.3%, 80%, and 100%, respectively. The results obtained demonstrate the potential of this methodology to help in resolving criminal situations. PMID:27375919

  1. Identification and Discrimination of Brands of Fuels by Gas Chromatography and Neural Networks Algorithm in Forensic Research.

    PubMed

    Ugena, L; Moncayo, S; Manzoor, S; Rosales, D; Cáceres, J O

    2016-01-01

    The detection of adulteration of fuels and its use in criminal scenes like arson has a high interest in forensic investigations. In this work, a method based on gas chromatography (GC) and neural networks (NN) has been developed and applied to the identification and discrimination of brands of fuels such as gasoline and diesel without the necessity to determine the composition of the samples. The study included five main brands of fuels from Spain, collected from fifteen different local petrol stations. The methodology allowed the identification of the gasoline and diesel brands with a high accuracy close to 100%, without any false positives or false negatives. A success rate of three blind samples was obtained as 73.3%, 80%, and 100%, respectively. The results obtained demonstrate the potential of this methodology to help in resolving criminal situations. PMID:27375919

  2. An association account of false belief understanding.

    PubMed

    De Bruin, L C; Newen, A

    2012-05-01

    The elicited-response false belief task has traditionally been considered as reliably indicating that children acquire an understanding of false belief around 4 years of age. However, recent investigations using spontaneous-response tasks suggest that false belief understanding emerges much earlier. This leads to a developmental paradox: if young infants already understand false belief, then why do they fail the elicited-response false belief task? We postulate two systems to account for the development of false belief understanding: an association module, which provides infants with the capacity to register congruent associations between agents and objects, and an operating system, which allows them to transform these associations into incongruent associations through a process of inhibition, selection and representation. The interaction between the association module and the operating system enables infants to register increasingly complex associations on the basis of another agent's movements, visual perspective and propositional attitudes. This allows us account for the full range of findings on false belief understanding.

  3. False fame prevented: avoiding fluency effects without judgmental correction.

    PubMed

    Topolinski, Sascha; Strack, Fritz

    2010-05-01

    Three studies show a way to prevent fluency effects independently of judgmental correction strategies by identifying and procedurally blocking the sources of fluency variations, which are assumed to be embodied in nature. For verbal stimuli, covert pronunciations are assumed to be the crucial source of fluency gains. As a consequence, blocking such pronunciation simulations through a secondary oral motor task decreased the false-fame effect for repeatedly presented names of actors (Experiment 1) as well as prevented increases in trust due to repetition for brand names and names of shares in the stock market (Experiment 2). Extending this evidence beyond repeated exposure, we demonstrated that blocking oral motor simulations also prevented fluency effects of word pronunciation on judgments of hazardousness (Experiment 3). Concerning the realm of judgment correction, this procedural blocking of (biasing) associative processes is a decontamination method not considered before in the literature, because it is independent of exposure control, mood, motivation, and post hoc correction strategies. The present results also have implications for applied issues, such as advertising and investment decisions. PMID:20438220

  4. Prospects of Brand Choice Behavior Research from Cognitive Perspective

    NASA Astrophysics Data System (ADS)

    Wang, Xiaohui; Lin, Lin

    The article reviews relevant literature at home and abroad on consumer brand choice behavior and summarizes the study evolution of consumer brand choice behavior, and puts forward view on relevant research prospects from cognitive perspective in this field.

  5. Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption.

    PubMed

    Hoek, Janet; Gendall, Philip; Gifford, Heather; Pirikahu, Gill; McCool, Judith; Pene, Gina; Edwards, Richard; Thomson, George

    2012-05-01

    We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how removing tobacco branding and replacing this with larger warnings would affect the symbolic status of tobacco brands and their social connotations. Smokers used tobacco brand imagery to define their social attributes and standing, and their connection with specific groups. Plain cigarette packaging usurped this process by undermining aspirational connotations and exposing tobacco products as toxic. Replacing tobacco branding with larger health warnings diminishes the cachet brand insignia creates, weakens the social benefits brands confer on users, and represents a potentially powerful policy measure.

  6. Branding in children: a barbaric practice still exists in India.

    PubMed

    Patra, Pratap Kumar

    2016-01-01

    Branding is an inhuman traditional practice most commonly employed to treat various disorders in neonates and children in certain community in India. Though stringent law exists to prevent such harmful practices, cases of branding is not uncommon in current era.

  7. Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption.

    PubMed

    Hoek, Janet; Gendall, Philip; Gifford, Heather; Pirikahu, Gill; McCool, Judith; Pene, Gina; Edwards, Richard; Thomson, George

    2012-05-01

    We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how removing tobacco branding and replacing this with larger warnings would affect the symbolic status of tobacco brands and their social connotations. Smokers used tobacco brand imagery to define their social attributes and standing, and their connection with specific groups. Plain cigarette packaging usurped this process by undermining aspirational connotations and exposing tobacco products as toxic. Replacing tobacco branding with larger health warnings diminishes the cachet brand insignia creates, weakens the social benefits brands confer on users, and represents a potentially powerful policy measure. PMID:22203384

  8. 19 CFR 11.13 - False designations of origin and false descriptions; false marking of articles of gold or silver.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... descriptions; false marking of articles of gold or silver. 11.13 Section 11.13 Customs Duties U.S. CUSTOMS AND... gold or silver. (a) Articles which bear, or the containers which bear, false designations of origin, or.... 1405q, and shall be detained. (b) Articles made in whole or in part of gold or silver or alloys...

  9. 19 CFR 11.13 - False designations of origin and false descriptions; false marking of articles of gold or silver.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... descriptions; false marking of articles of gold or silver. 11.13 Section 11.13 Customs Duties U.S. CUSTOMS AND... gold or silver. (a) Articles which bear, or the containers which bear, false designations of origin, or.... 1405q, and shall be detained. (b) Articles made in whole or in part of gold or silver or alloys...

  10. 19 CFR 11.13 - False designations of origin and false descriptions; false marking of articles of gold or silver.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... descriptions; false marking of articles of gold or silver. 11.13 Section 11.13 Customs Duties U.S. CUSTOMS AND... gold or silver. (a) Articles which bear, or the containers which bear, false designations of origin, or.... 1405q, and shall be detained. (b) Articles made in whole or in part of gold or silver or alloys...

  11. 19 CFR 11.13 - False designations of origin and false descriptions; false marking of articles of gold or silver.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... descriptions; false marking of articles of gold or silver. 11.13 Section 11.13 Customs Duties U.S. CUSTOMS AND... gold or silver. (a) Articles which bear, or the containers which bear, false designations of origin, or.... 1405q, and shall be detained. (b) Articles made in whole or in part of gold or silver or alloys...

  12. 19 CFR 11.13 - False designations of origin and false descriptions; false marking of articles of gold or silver.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... descriptions; false marking of articles of gold or silver. 11.13 Section 11.13 Customs Duties U.S. CUSTOMS AND... gold or silver. (a) Articles which bear, or the containers which bear, false designations of origin, or.... 1405q, and shall be detained. (b) Articles made in whole or in part of gold or silver or alloys...

  13. False confessions: causes, consequences, and implications.

    PubMed

    Leo, Richard A

    2009-01-01

    In the past two decades, hundreds of convicted prisoners have been exonerated by DNA and non-DNA evidence, revealing that police-induced false confessions are a leading cause of wrongful conviction of the innocent. In this article, empirical research on the causes and correlates of false confessions is reviewed. After a description of the three sequential processes that are responsible for the elicitation of false confessions--misclassification, coercion, and contamination--the three psychologically distinct types of false confession (voluntary, compliant, and persuaded) are discussed along with the consequences of introducing false-confession evidence in the criminal justice system. The article concludes with a brief discussion of the implications of empirical research for reducing the number of false confessions and improving the accuracy of confession evidence that is introduced against a defendant at trial. PMID:19767498

  14. Constructing rich false memories of committing crime.

    PubMed

    Shaw, Julia; Porter, Stephen

    2015-03-01

    Memory researchers long have speculated that certain tactics may lead people to recall crimes that never occurred, and thus could potentially lead to false confessions. This is the first study to provide evidence suggesting that full episodic false memories of committing crime can be generated in a controlled experimental setting. With suggestive memory-retrieval techniques, participants were induced to generate criminal and noncriminal emotional false memories, and we compared these false memories with true memories of emotional events. After three interviews, 70% of participants were classified as having false memories of committing a crime (theft, assault, or assault with a weapon) that led to police contact in early adolescence and volunteered a detailed false account. These reported false memories of crime were similar to false memories of noncriminal events and to true memory accounts, having the same kinds of complex descriptive and multisensory components. It appears that in the context of a highly suggestive interview, people can quite readily generate rich false memories of committing crime. PMID:25589599

  15. Constructing rich false memories of committing crime.

    PubMed

    Shaw, Julia; Porter, Stephen

    2015-03-01

    Memory researchers long have speculated that certain tactics may lead people to recall crimes that never occurred, and thus could potentially lead to false confessions. This is the first study to provide evidence suggesting that full episodic false memories of committing crime can be generated in a controlled experimental setting. With suggestive memory-retrieval techniques, participants were induced to generate criminal and noncriminal emotional false memories, and we compared these false memories with true memories of emotional events. After three interviews, 70% of participants were classified as having false memories of committing a crime (theft, assault, or assault with a weapon) that led to police contact in early adolescence and volunteered a detailed false account. These reported false memories of crime were similar to false memories of noncriminal events and to true memory accounts, having the same kinds of complex descriptive and multisensory components. It appears that in the context of a highly suggestive interview, people can quite readily generate rich false memories of committing crime.

  16. A Comparative Analysis of Teenagers Who Smoke Different Cigarette Brands.

    ERIC Educational Resources Information Center

    Enomoto, Carl E.

    2000-01-01

    Analyzes and compares the survey responses of teenagers who smoke different cigarette brands, specifically Marlboro, Camel, and Newport. Differences were seen across brands but teen smokers had similar opinions about quitting. Given the differences across brands, more flexible approaches may be needed to address teenage smoking. (Author/MKA)

  17. Commander Brand stows trash in jettison bag on middeck

    NASA Technical Reports Server (NTRS)

    1982-01-01

    Commander Brand disposes of empty food containers and dry trash in jettison bag and stows bag in middeck volume under MA73C control panel. Side hatch is visible behind Brand. Brand is wearing constant wear garment with communications kit assembly headset interface unit (HIU) and note pad strapped to his thighs.

  18. Substitutability and Independence: Matching Analyses of Brands and Products

    ERIC Educational Resources Information Center

    Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge M.

    2010-01-01

    This article presents a comprehensive examination of panel data for 1,847 consumers and 2,209 brands of "biscuits" (a total of 76,682 records) in which matching analysis is employed to define brand substitutability and potential product clusters within the overall category. The results indicate that, while brands performed as expected as perfect…

  19. Do UK Universities Communicate Their Brands Effectively through Their Websites?

    ERIC Educational Resources Information Center

    Chapleo, Chris; Duran, Maria Victoria Carrillo; Diaz, Ana Castillo

    2011-01-01

    This paper attempts to explore the effectiveness of UK universities' websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises through their websites. The quest to differentiate through branding can be challenging in the…

  20. Brand and Usability in Content-Intensive Websites

    ERIC Educational Resources Information Center

    Yang, Tao

    2013-01-01

    Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however,…

  1. 27 CFR 26.207 - Destruction of marks and brands.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... brands. 26.207 Section 26.207 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE... Products Coming Into the United States From the Virgin Islands § 26.207 Destruction of marks and brands. The marks, brands, and serial numbers required by this part to be placed on barrels, casks, or...

  2. 27 CFR 26.207 - Destruction of marks and brands.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... brands. 26.207 Section 26.207 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE... Products Coming Into the United States From the Virgin Islands § 26.207 Destruction of marks and brands. The marks, brands, and serial numbers required by this part to be placed on barrels, casks, or...

  3. 27 CFR 26.41 - Destruction of marks and brands.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... brands. 26.41 Section 26.41 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE... Products Coming Into the United States From Puerto Rico § 26.41 Destruction of marks and brands. The marks, brands, and serial numbers required by this part to be placed on barrels, casks, or similar...

  4. School Choice and the Branding of Catholic Schools

    ERIC Educational Resources Information Center

    Trivitt, Julie R.; Wolf, Patrick J.

    2011-01-01

    How useful are "corporate brands" in markets? In theory, brands convey reliable information, providing consumers with shortcuts to time-consuming provider searches. We examine the usefulness of a corporate brand when parental school choice is expanded through K-12 tuition scholarships. Specifically, we evaluate whether Catholic schools carry an…

  5. 27 CFR 26.41 - Destruction of marks and brands.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... brands. 26.41 Section 26.41 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE... Products Coming Into the United States From Puerto Rico § 26.41 Destruction of marks and brands. The marks, brands, and serial numbers required by this part to be placed on barrels, casks, or similar...

  6. How Does Distinctive Processing Reduce False Recall?

    ERIC Educational Resources Information Center

    Hunt, R. Reed; Smith, Rebekah E.; Dunlap, Kathryn R.

    2011-01-01

    False memories arising from associatively related lists are a robust phenomenon that resists many efforts to prevent it. However, a few variables have been shown to reduce this form of false memory. Explanations for how the reduction is accomplished have focused on either output monitoring processes or constraints on access, but neither idea alone…

  7. 49 CFR 234.107 - False activation.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ..., DEPARTMENT OF TRANSPORTATION GRADE CROSSING SAFETY, INCLUDING SIGNAL SYSTEMS, STATE ACTION PLANS, AND... Grade Crossings § 234.107 False activation. Upon receipt of a credible report of a false activation, a railroad having maintenance responsibility for the highway-rail grade crossing warning system...

  8. 49 CFR 234.107 - False activation.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ..., DEPARTMENT OF TRANSPORTATION GRADE CROSSING SAFETY, INCLUDING SIGNAL SYSTEMS, STATE ACTION PLANS, AND... Grade Crossings § 234.107 False activation. Upon receipt of a credible report of a false activation, a railroad having maintenance responsibility for the highway-rail grade crossing warning system...

  9. 49 CFR 234.107 - False activation.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ..., DEPARTMENT OF TRANSPORTATION GRADE CROSSING SAFETY, INCLUDING SIGNAL SYSTEMS, STATE ACTION PLANS, AND... Grade Crossings § 234.107 False activation. Upon receipt of a credible report of a false activation, a railroad having maintenance responsibility for the highway-rail grade crossing warning system...

  10. 30 CFR 281.5 - False statements.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 30 Mineral Resources 2 2011-07-01 2011-07-01 false False statements. 281.5 Section 281.5 Mineral Resources BUREAU OF OCEAN ENERGY MANAGEMENT, REGULATION, AND ENFORCEMENT, DEPARTMENT OF THE INTERIOR OFFSHORE LEASING OF MINERALS OTHER THAN OIL, GAS, AND SULPHUR IN THE OUTER CONTINENTAL SHELF General §...

  11. 15 CFR 80.6 - False statements.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 15 Commerce and Foreign Trade 1 2011-01-01 2011-01-01 false False statements. 80.6 Section 80.6 Commerce and Foreign Trade Regulations Relating to Commerce and Foreign Trade BUREAU OF THE CENSUS, DEPARTMENT OF COMMERCE FURNISHING PERSONAL CENSUS DATA FROM CENSUS OF POPULATION SCHEDULES § 80.6...

  12. 15 CFR 80.6 - False statements.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 15 Commerce and Foreign Trade 1 2013-01-01 2013-01-01 false False statements. 80.6 Section 80.6 Commerce and Foreign Trade Regulations Relating to Commerce and Foreign Trade BUREAU OF THE CENSUS, DEPARTMENT OF COMMERCE FURNISHING PERSONAL CENSUS DATA FROM CENSUS OF POPULATION SCHEDULES § 80.6...

  13. 15 CFR 80.6 - False statements.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 15 Commerce and Foreign Trade 1 2012-01-01 2012-01-01 false False statements. 80.6 Section 80.6 Commerce and Foreign Trade Regulations Relating to Commerce and Foreign Trade BUREAU OF THE CENSUS, DEPARTMENT OF COMMERCE FURNISHING PERSONAL CENSUS DATA FROM CENSUS OF POPULATION SCHEDULES § 80.6...

  14. 15 CFR 80.6 - False statements.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 15 Commerce and Foreign Trade 1 2014-01-01 2014-01-01 false False statements. 80.6 Section 80.6 Commerce and Foreign Trade Regulations Relating to Commerce and Foreign Trade BUREAU OF THE CENSUS, DEPARTMENT OF COMMERCE FURNISHING PERSONAL CENSUS DATA FROM CENSUS OF POPULATION SCHEDULES § 80.6...

  15. 15 CFR 80.6 - False statements.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 15 Commerce and Foreign Trade 1 2010-01-01 2010-01-01 false False statements. 80.6 Section 80.6 Commerce and Foreign Trade Regulations Relating to Commerce and Foreign Trade BUREAU OF THE CENSUS, DEPARTMENT OF COMMERCE FURNISHING PERSONAL CENSUS DATA FROM CENSUS OF POPULATION SCHEDULES § 80.6...

  16. Can False Memories Prime Problem Solutions?

    ERIC Educational Resources Information Center

    Howe, Mark L.; Garner, Sarah R.; Dewhurst, Stephen A.; Ball, Linden J.

    2010-01-01

    Previous research has suggested that false memories can prime performance on related implicit and explicit memory tasks. The present research examined whether false memories can also be used to prime higher order cognitive processes, namely, insight-based problem solving. Participants were asked to solve a number of compound remote associate task…

  17. Explaining the Development of False Memories.

    ERIC Educational Resources Information Center

    Reyna, Valerie F.; Holliday, Robyn; Marche, Tammy

    2002-01-01

    Reviews explanatory dimensions of children's false memory relevant to forensic practice: measurement, development, social factors, individual differences, varieties of memories and memory judgments, and varieties of procedures inducing false memories. Asserts that recent studies fail to use techniques that separate acquiescence from memory…

  18. 20 CFR 356.3 - False claims.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... 20 Employees' Benefits 1 2014-04-01 2012-04-01 true False claims. 356.3 Section 356.3 Employees' Benefits RAILROAD RETIREMENT BOARD ADMINISTRATIVE REMEDIES FOR FRAUDULENT CLAIMS OR STATEMENTS CIVIL MONETARY PENALTY INFLATION ADJUSTMENT § 356.3 False claims. In the case of penalties assessed under 31...

  19. 20 CFR 356.3 - False claims.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... 20 Employees' Benefits 1 2013-04-01 2012-04-01 true False claims. 356.3 Section 356.3 Employees' Benefits RAILROAD RETIREMENT BOARD ADMINISTRATIVE REMEDIES FOR FRAUDULENT CLAIMS OR STATEMENTS CIVIL MONETARY PENALTY INFLATION ADJUSTMENT § 356.3 False claims. In the case of penalties assessed under 31...

  20. Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

    ERIC Educational Resources Information Center

    Henry, Anna E.; Story, Mary

    2009-01-01

    Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…

  1. Applying Brand Management to Higher Education through the Use of the Brand Flux Model™--The Case of Arcadia University

    ERIC Educational Resources Information Center

    Williams, Robert L., Jr.; Omar, Maktoba

    2014-01-01

    Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

  2. Controlling false discoveries in genetic studies.

    PubMed

    van den Oord, Edwin J C G

    2008-07-01

    A false discovery occurs when a researcher concludes that a marker is involved in the etiology of the disease whereas in reality it is not. In genetic studies the risk of false discoveries is very high because only few among the many markers that can be tested will have an effect on the disease. In this article, we argue that it may be best to use methods for controlling false discoveries that would introduce the same ratio of false discoveries divided by all rejected tests into the literature regardless of systematic differences between studies. After a brief discussion of traditional "multiple testing" methods, we show that methods that control the false discovery rate (FDR) may be more suitable to achieve this goal. These FDR methods are therefore discussed in more detail. Instead of merely testing for main effects, it may be important to search for gene-environment/covariate interactions, gene-gene interactions or genetic variants affecting disease subtypes. In the second section, we point out the challenges involved in controlling false discoveries in such searches. The final section discusses the role of replication studies for eliminating false discoveries and the complexities associated with the definition of what constitutes a replication and the design of these studies.

  3. Does having a "brand" help you lead others?

    PubMed

    Davidhizar, Ruth

    2007-01-01

    Every manager has the opportunity to develop a personal brand of unique characteristics that are valuable in his or her own right. Recognizing a personal brand and developing it to its fullest can enhance leadership potential. These qualities enable others to notice and follow the leader and can enhance cooperation. Credibility is key to developing a personal brand. Then come style, consistency, and change. A brand can enable the manager to connect with others. Use of technology can enhance the use of a brand because cyberspace promotes communication. Other necessities are using organization, selling vision, sharing information, and staying personal.

  4. Does having a "brand" help you lead others?

    PubMed

    Davidhizar, Ruth

    2007-01-01

    Every manager has the opportunity to develop a personal brand of unique characteristics that are valuable in his or her own right. Recognizing a personal brand and developing it to its fullest can enhance leadership potential. These qualities enable others to notice and follow the leader and can enhance cooperation. Credibility is key to developing a personal brand. Then come style, consistency, and change. A brand can enable the manager to connect with others. Use of technology can enhance the use of a brand because cyberspace promotes communication. Other necessities are using organization, selling vision, sharing information, and staying personal. PMID:17464231

  5. The concept of branding: is it relevant to nursing?

    PubMed

    Dominiak, Mary C

    2004-10-01

    This concept exploration examines branding and its relevance to nursing. Branding is used to differentiate products through use of symbols. The symbols are the brands that are designed to communicate the value of products. Nursing has had many identifying symbols, such as the nurse's cap and the white uniform, but these symbols have failed to clearly communicate the essence of nursing. Lack of a distinct nursing brand has led to confusion about the discipline. The Roy adaptation model provides a view of branding as a process for clearly defining the profession, improving its image, and differentiating its role within the healthcare milieu.

  6. Condensation in AN Economic Model with Brand Competition

    NASA Astrophysics Data System (ADS)

    Casillas, L.; Espinosa, F. J.; Huerta-Quintanilla, R.; Rodriguez-Achach, M.

    We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when all agents belong to a single brand. We study the condensation times for different parameters of the model and the influence of different mechanisms to avoid condensation, like anti monopoly rules and brand fidelity.

  7. Converging prescription brand shares as evidence of physician learning.

    PubMed

    Walker, Doug

    2012-01-01

    Within a drug category, there is an optimal brand the physician could choose to prescribe based on the patient's particular condition and characteristics. Physicians desire to prescribe the best brand for each patient for professional, moral, and legal reasons. Ideally, detailing provides information that supports this effort. This study finds that, over time, the proportion of prescriptions written for each brand moves toward a stable distribution--a convergence in which each brand's share in the category appears to match the proportion of prescription writing opportunities where the brand is the best choice for the patient. Detailing supports this convergence.

  8. The concept of branding: is it relevant to nursing?

    PubMed

    Dominiak, Mary C

    2004-10-01

    This concept exploration examines branding and its relevance to nursing. Branding is used to differentiate products through use of symbols. The symbols are the brands that are designed to communicate the value of products. Nursing has had many identifying symbols, such as the nurse's cap and the white uniform, but these symbols have failed to clearly communicate the essence of nursing. Lack of a distinct nursing brand has led to confusion about the discipline. The Roy adaptation model provides a view of branding as a process for clearly defining the profession, improving its image, and differentiating its role within the healthcare milieu. PMID:15359026

  9. Math Branding in a Community College Library

    ERIC Educational Resources Information Center

    Brantz, Malcolm; Sadowski, Edward B.

    2010-01-01

    As a strategy to promote the Arapahoe Community College Library's collections and services, the Library undertook to brand itself as a math resource center. In promoting one area of expertise, math was selected to help address the problem of a large portion of high school graduates' inability to work at college-level math. A "Math Saturday"…

  10. Press kit kicks off new branding.

    PubMed

    Rees, Tom

    2004-01-01

    A smartly produced press kit resulted in unprecedented news coverage when Denver's Porter Adventist Hospital recently unveiled plans for an extensive 80 million dollars redevelopment. A news conference was held to announce this plan, along with the opening of the hospital's new emergency department. The overall effort is part of the new branding strategy of the 75-year-old hospital.

  11. The Relationship between Branding and Organisational Change

    ERIC Educational Resources Information Center

    Stensaker, Bjorn

    2007-01-01

    Increased national and international competition within higher education has triggered an interest in branding within the sector. Higher education institutions are, as a consequence, currently re-examining their profile and image. This article addresses the problems higher education institutions face in this process, and points to the benefits and…

  12. The "Brand Name" Research University Goes Global

    ERIC Educational Resources Information Center

    Sidhu, Ravinder

    2009-01-01

    This paper traces attempts by two "brand-name" research universities to transnationalise: the US-based Johns Hopkins University, and the University of New South Wales from Australia. Both endeavours were located in, and supported by, Singapore, a city-state with knowledge economy aspirations. The paper explores the globalisation of the research…

  13. Curious George Gets Branded: Reading as Consuming.

    ERIC Educational Resources Information Center

    Hade, Daniel D.

    2001-01-01

    Examines who publishes today's children's books, how they create brands, and how their attempts at synergy influence children's books and reading. The article illustrates the corporate construction of readers through the marketing of children's literature, considering the prevalence of corporate mergers and the impact of media conglomerates on the…

  14. Certification and the Branding of HRD

    ERIC Educational Resources Information Center

    Carliner, Saul

    2012-01-01

    Although calls continue to establish certification, several certifications for human resource development (HRD) practitioners already exist, although none use the name HRD. This Forum explores what those certification programs are and what their availability means to the development of the HRD "brand" (the impressions of the service derived from…

  15. School Choice, Brand Loyalty and Civic Loyalty

    ERIC Educational Resources Information Center

    Healy, Mary

    2007-01-01

    Applying a philosophical perspective to the concept of loyalty, I consider how the commodification of education may affect the ties between people. Using both theories of brand loyalty and Albert Hirschman's distinction between exit and voice, I examine how human loyalties may be formed in general and also in the field of education. I conclude…

  16. A Closer Look at Self-Reported Suicide Attempts: False Positives and False Negatives

    ERIC Educational Resources Information Center

    Ploderl, Martin; Kralovec, Karl; Yazdi, Kurosch; Fartacek, Reinhold

    2011-01-01

    The validity of self-reported suicide attempt information is undermined by false positives (e.g., incidences without intent to die), or by unreported suicide attempts, referred to as false negatives. In a sample of 1,385 Austrian adults, we explored the occurrence of false positives and false negatives with detailed, probing questions. Removing…

  17. The false-negative Meckel's scan

    SciTech Connect

    Wilton, G.; Froelich, J.W.

    1982-10-01

    A case is presented of a 17-month-old girl who underwent two Meckel's scans with /sup 99m/Tc pertechnetate. The initial study was interpreted as normal while a subsequent study five days later was definitely positive. Surgery immediately following the positive Meckel's scan demonstrated a Meckel's diverticulum containing gastric mucosa without evidence of active hemorrhage. This prompted a review of the literature in reference to false-negative Meckel's scans which revealed a wide variance in the reported incidence of false-negative examinations. Repeat scintigraphy in the face of a strong clinical suspicion after an initial normal study may decrease the indicence of false-negative imaging series.

  18. Brand strengthening decision making delved from brand-contacts in health services organizations.

    PubMed

    Takayanagi, Kazue; Hagihara, Yukiko

    2007-01-01

    Under the Japanese Government's strong enforcement of Japanese national medical cost reduction, only hospitals which emphasize patient values, and creation of brands according to them can survive. This study extracted patients' expectations as brand from Campbell's Brand-Contact lists. The authors also proposed to add Brand-strengthening strategies both for short-term strategies (large improvement is not required) and for long-term strategies (restructuring hardware and systems). This method would enable hospitals to collect customers' underlying expectations, and would create high-value brands. Trustful medical service would provide mutual and synergetic medical care effects. It is already considered out of date to conduct qualitative patient satisfaction interviews on current medical services to current customers. It is the only way to survive that hospitals themselves produce their original brands to increase patient loyalty and customer satisfaction. In the process, customer value should be reconsidered from both aspects of the quality of clinical care and of other medically related services. Then hospitals would be able to satisfy both customers' output and process expectations. PMID:19195142

  19. Favorite brands as cultural objects modulate reward circuit.

    PubMed

    Schaefer, Michael; Rotte, Michael

    2007-01-22

    On the basis of the hypothesis that brands may function as reward stimuli, we investigated brain responses to favorite brands. Participants viewed brand logos while we measured cortical activity with functional magnetic resonance imaging. Results revealed activity in the striatum for favorite brands that positively correlated with sports and luxury characteristics, but negatively with attributions to a brand of rational choice. Reduced activation of a single region in the dorsolateral prefrontal cortex was demonstrated when viewing the most beloved brand, possibly suggesting reduced strategic reasoning on the basis of affect. The results propose that brands that have been associated with appetitive stimuli owing to marketing efforts engage brain networks similar to those engaged by artificially associated reward stimuli. Moreover, social stimuli may function as secondary inducers of reward mechanisms. PMID:17301679

  20. The False Claims Act and clinical laboratories.

    PubMed

    Vogel, R L

    1993-01-01

    In its efforts to fight fraud, the government has turned increasingly to the civil False Claims Act. The Act imposes triple damages plus monetary penalties against those who defraud the federal government. The Act also encourages whistleblowers to report fraud by offering the prospect of large bounties. This article describes the False Claims Act, its qui tam provision dealing with whistleblowers, and the application of the Act to clinical laboratories.

  1. Review article: the false-bottom ice

    NASA Astrophysics Data System (ADS)

    Alexandrov, D. V.; Jouzel, J.; Nizovtseva, I.; Ryashko, L. B.

    2013-11-01

    Nansen from his observations in the Beaufort Sea published in 1897 noted that heat transfer from the fresh water (with a~temperature of 0 °C) to the arctic salt water (with a temperature of -1.6 °C) is the only source of ice accretion during the polar summer. This transfer mechanism, unusual at first sight, is responsible for the initiation and evolution of a false bottom ice, changing ice properties to a great extent and affecting various processes while interacting with the ocean and the atmosphere. The processes of false bottom ice growth from below (i.e. from the ocean to the atmosphere) become of prime importance in the era of global warming and climate change. In this review, we summarize the theoretical approaches, field and laboratory observations, conducted during more than 100 yr, in order to address the problem of false bottoms to a broad community of readers. We also discuss the recent modeling advances to which we have contributed. A "false bottom" is a thin layer of ice which forms in summer underneath the floe, where fresh water lies between the salt water and the ice. Such false bottoms represent the only significant source of ice growth in the Arctic during the spring-summer period. Their evolution influences the mass balance of the Arctic sea-ice cover, which is recognized as an indicator of climate change. However, the quantity, aerial extent and other properties of false bottoms are difficult to measure because coring under the surface melt ponds leads to direct mixing of surface and under-ice water. This explains why their aerial extent and overall volume is still not known despite the fact that the upper limit of the present-day estimate of the false bottom ice coverage is approximately half of the sea ice surface. The growth of false bottoms also leads to other important consequences for various physical, chemical and biological processes associated with their dynamics.

  2. False Discovery Rate Estimation in Proteomics.

    PubMed

    Aggarwal, Suruchi; Yadav, Amit Kumar

    2016-01-01

    With the advancement in proteomics separation techniques and improvements in mass analyzers, the data generated in a mass-spectrometry based proteomics experiment is rising exponentially. Such voluminous datasets necessitate automated computational tools for high-throughput data analysis and appropriate statistical control. The data is searched using one or more of the several popular database search algorithms. The matches assigned by these tools can have false positives and statistical validation of these false matches is necessary before making any biological interpretations. Without such procedures, the biological inferences do not hold true and may be outright misleading. There is a considerable overlap between true and false positives. To control the false positives amongst a set of accepted matches, there is a need for some statistical estimate that can reflect the amount of false positives present in the data processed. False discovery rate (FDR) is the metric for global confidence assessment of a large-scale proteomics dataset. This chapter covers the basics of FDR, its application in proteomics, and methods to estimate FDR.

  3. The Relationship between Brand-Specific Alcohol Advertising on Television and Brand-Specific Consumption among Underage Youth

    PubMed Central

    Ross, Craig S.; Maple, Emily; Siegel, Michael; DeJong, William; Naimi, Timothy S.; Ostroff, Joshua; Padon, Alisa A.; Borzekowski, Dina L.G.; Jernigan, David H.

    2014-01-01

    Background Being able to investigate the relationship between underage drinkers' preferences for particular brands and their exposure to advertising for those brands would represent a significant advance in alcohol marketing research. However, no previous national study has examined the relationship between underage youth exposure to brand-specific alcohol advertising and consumption of those brands. Methods We conducted a cross-sectional, internet-based survey of a national sample of 1,031 youths, ages 13-20, who had consumed at least one drink of alcohol in the past 30 days. We ascertained all alcohol brands consumed by respondents in the past 30 days. The main outcome measure was brand-specific consumption during the past 30 days, measured as a dichotomous variable. The main predictor variable was exposure to brand-specific alcohol advertising on television. The respondents reported which of 20 television shows popular with youth they had watched during the past 30 days. For each respondent, we calculated a standard measure of potential exposure to the brand-specific alcohol advertising that aired on those shows during the preceding 12 months, based on Nielsen (New York, NY) estimates of the youth audience for each show's telecasts. Results Compared to no brand-specific advertising exposure, any exposure was associated with an increased likelihood of brand-specific consumption (adjusted odds ratio 3.02; 95% confidence interval: 2.61-3.49) after controlling for several individual- and brand-level variables. When measured as a continuous variable, the relationship between advertising exposure and brand consumption was nonlinear, with a large association at lower levels of exposure and diminishing incremental effects as the level of exposure increased. Conclusions There is a robust relationship between youth's brand-specific exposure to alcohol advertising on television and their consumption of those same alcohol brands during the past 30 days. This study provides

  4. Remedies by competitors for false advertising.

    PubMed

    Hirsch, B D; Wilcox, D P

    1990-05-01

    Patients who are victimized as a consequence of false medical advertising are not the only ones who can sue for damages. Under section 43(a) of the Lanham Act, effective November 17, 1989, anyone "who believes that he or she is or is likely to be damaged" by deceptive advertising may bring a civil action for damages (1). Competing physicians may sue other physicians who falsely advertise that they possess unique skills and achieve better results than other physicians because they employ exclusive methods of treatment or claim that certain surgical procedures they perform in the office are absolutely safe and without risk or who advertise false professional credentials to lure patients. Voluntary informed consent excludes the use of deceit. Misrepresentation through advertising deprives a patient of the right to exercise an informed consent (2). A patient who relies on a doctor's false advertising in agreeing to a procedure that causes the patient injury may sue for malpractice even if the procedure was performed without negligence. False medical advertising also exposes the advertiser to litigation by competitors for unfair competition. This article is concerned with the remedy that may be available for instituting private litigation against physicians and other health care providers who engage in untruthful advertising. PMID:2343426

  5. Analgesic effects of branding in treatment of headaches.

    PubMed Central

    Branthwaite, A; Cooper, P

    1981-01-01

    The effect of branding--that is, the labelling and marketing--of a well-known proprietary analgesic used to treat headaches was studied in a sample of women given a branded or unbranded form with either an inert or an active formulation. The sample was also divided according to whether the subjects were regular users of the brand or users of other brands. The findings showed that branded tablets were overall significantly more effective than unbranded tablets in relieving headaches. Differential effects were observed: the effects of branding were more noticeable one hour after the tablets were taken compared with 30 minutes; in the women given the placebo; and in the users of the brand compared with the users of other brands. It is hypothesised that these effects are due to increased confidence in obtaining relief with a well-known brand, and that branding has an analgesic effect that interacts with the analgesic effects of placebos and active ingredients. PMID:6786566

  6. False lock performance of quadriphase receivers

    NASA Technical Reports Server (NTRS)

    Simon, M. K.

    1979-01-01

    Quadriphase receivers, like biphase receivers, have the ability to false lock on a sideband on the data modulation. The theory associated with this phenomenon for receivers of binary phase-shift-keying (BPSK), using Costas loop demodulation, has recently been documented in the literature. This paper considers the corresponding theory for receivers of balanced quadriphase-shift-keying (QPSK) employing a quadriphase Costas loop (or equivalent fourth-power loop) for demodulation. Specific closed form expressions for false lock performance are developed and numerically evaluated for the particular case of single pole arm filters and an NRZ data format for each of the two statistically independent quadrature modulations.

  7. Selection of Branded Alcoholic Beverages by Underage Drinkers

    PubMed Central

    Ross, Craig S.; Ostroff, Josh; Naimi, Timothy S.; DeJong, William; Siegel, Michael B.; Jernigan, David H.

    2015-01-01

    Purpose To identify reasons why youth choose to drink specific brands of alcohol and to determine if these reasons are associated with problem drinking patterns and outcomes. Methods We conducted an Internet survey of 1,031 youth ages 13 to 20 who reported drinking within the past 30 days. Of these, 541 youth who reported having a choice of multiple brands of alcohol the last time they drank stated (yes/no) whether each of 16 different reasons had influenced their choice of a specific brand. We reduced these 16 reasons to three principle components and used Latent Class Modeling to identify five groups of youth with similar reasons for selecting a brand, which we then profiled. Results We grouped respondents into the following brand selection groups: “Brand Ambassadors” who were distinguished from other clusters by selecting a brand because they identified with it (32.5% of respondents), “Tasters” who selected a brand because they expected it to taste good (27.2%), “Bargain Hunters” who selected a brand because it was inexpensive (18.5%), “Copycats” who selected a brand because they’d seen adults drinking it or seen it consumed in movies or other media (10.4%), and “Others” (11.5%). Brand Ambassadors and Copycats reported the largest amount of alcohol consumed and had the greatest prevalence of both heavy episodic drinking and negative alcohol-related health consequences. Conclusions Underage drinkers who cite marketing influences and adult or media modeling of brand choices as their reasons for selecting alcohol brands are likely to drink more and incur adverse consequences from drinking. PMID:25907655

  8. Medical practice branding using cable television.

    PubMed

    Miaoulis, George; Kissinger, Mark; Sirko-Fiorilli, Mary Ann

    2005-01-01

    Genesis Medical Associates is an independent primary care practice in the suburbs of Pittsburgh. Given competitive pressures, a member of the physician leadership began thinking about the need for the practice to develop an "identity and awareness" program to set the practice apart from the competition. The idea for branding the campaign began when Dr. Rob Potter, Jr., was attending a Pittsburgh Pirates baseball game and a fan said to him, "You're that doctor I see on television" in the nursing home commercial. Triggered by this experience, Potter saw the opportunity to develop an awareness and identity campaign for Genesis. In this article we share the reasons for, the steps taken, and initial results in developing a medical practice branding strategy.

  9. Interrogation and false confessions: vulnerability factors.

    PubMed

    Gudjonsson, G H

    This paper reviews the psychological factors that make some individuals susceptible to making a false confession of having committed a criminal offence. A number of 'vulnerability factors' are highlighted and it is emphasized that these need to be interpreted within the context of all circumstances surrounding the case. PMID:1591561

  10. A Synchronization Account of False Recognition

    ERIC Educational Resources Information Center

    Johns, Brendan T.; Jones, Michael N.; Mewhort, Douglas J. K.

    2012-01-01

    We describe a computational model to explain a variety of results in both standard and false recognition. A key attribute of the model is that it uses plausible semantic representations for words, built through exposure to a linguistic corpus. A study list is encoded in the model as a gist trace, similar to the proposal of fuzzy trace theory…

  11. 49 CFR 234.107 - False activation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ..., DEPARTMENT OF TRANSPORTATION GRADE CROSSING SIGNAL SYSTEM SAFETY AND STATE ACTION PLANS Response to Reports... false activation, a railroad having maintenance responsibility for the highway-rail grade crossing... crossing by taking the following actions: (a) Prior to a train's arrival at the crossing, notify the...

  12. 49 CFR 234.107 - False activation.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ..., DEPARTMENT OF TRANSPORTATION GRADE CROSSING SIGNAL SYSTEM SAFETY AND STATE ACTION PLANS Response to Reports... false activation, a railroad having maintenance responsibility for the highway-rail grade crossing... crossing by taking the following actions: (a) Prior to a train's arrival at the crossing, notify the...

  13. 30 CFR 581.5 - False statements.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... Resources BUREAU OF OCEAN ENERGY MANAGEMENT, DEPARTMENT OF THE INTERIOR OFFSHORE LEASING OF MINERALS OTHER... provisions of 18 U.S.C. 1001, it is a crime punishable by up to 5 years imprisonment or a fine of $10,000, or... States any false or fraudulent statement(s) to any matters within the Agency's jurisdiction....

  14. What Makes Language Learners False Beginners?

    ERIC Educational Resources Information Center

    Nakamura, Tomoko

    A study in Japan investigated second language skill loss and maintenance in three groups of English-as-a-Second-Language learners: (1) ninth graders studying basic vocabulary and sentence structures (true beginners); (2) students in the lowest level English class at a technical college, but with some English language skills (false beginners); and…

  15. Development of the False-Memory Illusion

    ERIC Educational Resources Information Center

    Brainerd, C. J.; Forrest, T. J.; Karibian, D.; Reyna, V. F.

    2006-01-01

    The counterintuitive developmental trend in the Deese-Roediger-McDermott (DRM) illusion (that false-memory responses increase with age) was investigated in learning-disabled and nondisabled children from the 6- to 14-year-old age range. Fuzzy-trace theory predicts that because there are qualitative differences in how younger versus older children…

  16. How to Justify Teaching False Science

    ERIC Educational Resources Information Center

    Slater, Matthew H.

    2008-01-01

    We often knowingly teach false science. Such a practice conflicts with a prima facie pedagogical value placed on teaching only what is true. I argue that only a partial dissolution of the conflict is possible: the proper aim of instruction in science is not to provide an armory of facts about what things the world contains, how they interact, and…

  17. Infants' Reasoning about Others' False Perceptions

    ERIC Educational Resources Information Center

    Song, Hyun-joo; Baillargeon, Renee

    2008-01-01

    Prior research suggests that children younger than age 3 or 4 do not understand that an agent may be deceived by an object's misleading appearance. The authors asked whether 14.5-month-olds would give evidence in a violation-of-expectation task that they understand that agents may form false perceptions. Infants first watched events in which an…

  18. False positive reduction for lung nodule CAD

    NASA Astrophysics Data System (ADS)

    Zhao, Luyin; Boroczky, Lilla; Drysdale, Jeremy; Agnihotri, Lalitha; Lee, Michael C.

    2007-03-01

    Computer-aided detection (CAD) algorithms 'automatically' identify lung nodules on thoracic multi-slice CT scans (MSCT) thereby providing physicians with a computer-generated 'second opinion'. While CAD systems can achieve high sensitivity, their limited specificity has hindered clinical acceptance. To overcome this problem, we propose a false positive reduction (FPR) system based on image processing and machine learning to reduce the number of false positive lung nodules identified by CAD algorithms and thereby improve system specificity. To discriminate between true and false nodules, twenty-three 3D features were calculated from each candidate nodule's volume of interest (VOI). A genetic algorithm (GA) and support vector machine (SVM) were then used to select an optimal subset of features from this pool of candidate features. Using this feature subset, we trained an SVM classifier to eliminate as many false positives as possible while retaining all the true nodules. To overcome the imbalanced nature of typical datasets (significantly more false positives than true positives), an intelligent data selection algorithm was designed and integrated into the machine learning framework, thus further improving the FPR rate. Three independent datasets were used to train and validate the system. Using two datasets for training and the third for validation, we achieved a 59.4% FPR rate while removing one true nodule on the validation datasets. In a second experiment, 75% of the cases were randomly selected from each of the three datasets and the remaining cases were used for validation. A similar FPR rate and true positive retention rate was achieved. Additional experiments showed that the GA feature selection process integrated with the proposed data selection algorithm outperforms the one without it by 5%-10% FPR rate. The methods proposed can be also applied to other application areas, such as computer-aided diagnosis of lung nodules.

  19. False alarm reduction in critical care.

    PubMed

    Clifford, Gari D; Silva, Ikaro; Moody, Benjamin; Li, Qiao; Kella, Danesh; Chahin, Abdullah; Kooistra, Tristan; Perry, Diane; Mark, Roger G

    2016-08-01

    High false alarm rates in the ICU decrease quality of care by slowing staff response times while increasing patient delirium through noise pollution. The 2015 PhysioNet/Computing in Cardiology Challenge provides a set of 1250 multi-parameter ICU data segments associated with critical arrhythmia alarms, and challenges the general research community to address the issue of false alarm suppression using all available signals. Each data segment was 5 minutes long (for real time analysis), ending at the time of the alarm. For retrospective analysis, we provided a further 30 seconds of data after the alarm was triggered. A total of 750 data segments were made available for training and 500 were held back for testing. Each alarm was reviewed by expert annotators, at least two of whom agreed that the alarm was either true or false. Challenge participants were invited to submit a complete, working algorithm to distinguish true from false alarms, and received a score based on their program's performance on the hidden test set. This score was based on the percentage of alarms correct, but with a penalty that weights the suppression of true alarms five times more heavily than acceptance of false alarms. We provided three example entries based on well-known, open source signal processing algorithms, to serve as a basis for comparison and as a starting point for participants to develop their own code. A total of 38 teams submitted a total of 215 entries in this year's Challenge. This editorial reviews the background issues for this challenge, the design of the challenge itself, the key achievements, and the follow-up research generated as a result of the Challenge, published in the concurrent special issue of Physiological Measurement. Additionally we make some recommendations for future changes in the field of patient monitoring as a result of the Challenge. PMID:27454172

  20. False Belief vs. False Photographs: A Test of Theory of Mind or Working Memory?

    PubMed

    Callejas, Alicia; Shulman, Gordon L; Corbetta, Maurizio

    2011-01-01

    Theory of mind (ToM), the ability to reason about other people's thoughts and beliefs, has been traditionally studied in behavioral and neuroimaging experiments by comparing performance in "false belief" and "false photograph" (control) stories. However, some evidence suggests that these stories are not matched in difficulty, complicating the interpretation of results. Here, we more fully evaluated the relative difficulty of comprehending these stories and drawing inferences from them. Subjects read false belief and false photograph stories followed by comprehension questions that probed true ("reality" questions) or false beliefs ("representation" questions) appropriate to the stories. Stories and comprehension questions were read and answered, respectively, more slowly in the false photograph than false belief conditions, indicating their greater difficulty. Interestingly, accuracy on representation questions for false photograph stories was significantly lower than for all other conditions and correlated positively with participants' working memory span scores. These results suggest that drawing representational inferences from false photo stories is particularly difficult and places heavy demands on working memory. Extensive naturalistic practice with ToM reasoning may enable a more flexible and efficient mental representation of false belief stories, resulting in lower memory load requirements. An important implication of these results is that the differential modulation of right temporal-parietal junction (RTPJ) during ToM and "false photo" control conditions may reflect the documented negative correlation of RTPJ activity with working memory load rather than a specialized involvement in ToM processes.

  1. a Model for Brand Competition Within a Social Network

    NASA Astrophysics Data System (ADS)

    Huerta-Quintanilla, R.; Canto-Lugo, E.; Rodríguez-Achach, M.

    An agent-based model was built representing an economic environment in which m brands are competing for a product market. These agents represent companies that interact within a social network in which a certain agent persuades others to update or shift their brands; the brands of the products they are using. Decision rules were established that caused each agent to react according to the economic benefits it would receive; they updated/shifted only if it was beneficial. Each agent can have only one of the m possible brands, and she can interact with its two nearest neighbors and another set of agents which are chosen according to a particular set of rules in the network topology. An absorbing state was always reached in which a single brand monopolized the network (known as condensation). The condensation time varied as a function of model parameters is studied including an analysis of brand competition using different networks.

  2. Does having a "brand" help you lead others?

    PubMed

    Davidhizar, Ruth

    Managing expertly requires many qualities one of which is managing a personal brand. The manager must manage the brand with clarity, consistency, the right technologies, skillful human resources, and clear vision in order for the message to be heard and for effectiveness to soar. Where as technology is valuable it is just as important to talk to people face to face to clearly as effectively sell a personal brand and a personal vision (Noonan, 1991).

  3. Neuroeconomics: in search of the neural representation of brands.

    PubMed

    Schaefer, Michael

    2009-01-01

    In modern economy the customer is confronted with a huge amount of consumer goods. In this situation, culturally based brands seem to play an important role in establishing strong emotional bonds between customers and goods and to guide people's economic behavior by biasing selections and preference decisions based on affect. Recently, neuroscientific approaches have demonstrated that cultural objects like brands or brand-related behavior may successfully be investigated with neuroimaging tools like fMRI. First studies suggested that structures associated with the reward circuit (striatum) and the dorsolateral part of the prefrontal cortex may be involved when perceiving a favorite brand. Hence, brands that have been associated with appetitive stimuli due to marketing efforts or cultural factors seem to engage similar brain networks than artificially associated reward stimuli. However, brands have different and complex meanings in our life far beyond representing objects of desire. For example, the possession of goods from certain kinds of brands often is used to mark the social state of the owner and to distinguish him or her from other groups. In particular, luxury goods often seem to have this function. Recent neuroimaging results support this observation by showing that viewing logos of luxury brands is associated with brain activity in the anterior medial prefrontal cortex, a region known to be associated with self-centered cognitions. Thus, it seems that brands of luxury goods improve self-relevant thoughts, pointing to the role of luxury brands to mark the superior position of the owner in society. These results demonstrate that cultural symbols like brands can successfully be examined with neuroimaging approaches. Thus, along with advanced cultural theories, neuroeconomics may provide important contributions to the understanding of brand-related or economic behavior. PMID:19874974

  4. The problem with false vacuum Higgs inflation

    SciTech Connect

    Fairbairn, Malcolm; Grothaus, Philipp; Hogan, Robert E-mail: philipp.grothaus@kcl.ac.uk

    2014-06-01

    We investigate the possibility of using the only known fundamental scalar, the Higgs, as an inflaton with minimal coupling to gravity. The peculiar appearance of a plateau or a false vacuum in the renormalised effective scalar potential suggests that the Higgs might drive inflation. For the case of a false vacuum we use an additional singlet scalar field, motivated by the strong CP problem, and its coupling to the Higgs to lift the barrier allowing for a graceful exit from inflation by mimicking hybrid inflation. We find that this scenario is incompatible with current measurements of the Higgs mass and the QCD coupling constant and conclude that the Higgs can only be the inflaton in more complicated scenarios.

  5. Spirit Beholds Bumpy Boulder (False Color)

    NASA Technical Reports Server (NTRS)

    2006-01-01

    As NASA's Mars Exploration Rover Spirit began collecting images for a 360-degree panorama of new terrain, the rover captured this view of a dark boulder with an interesting surface texture. The boulder sits about 40 centimeters (16 inches) tall on Martian sand about 5 meters (16 feet) away from Spirit. It is one of many dark, volcanic rock fragments -- many pocked with rounded holes called vesicles -- littering the slope of 'Low Ridge.' The rock surface facing the rover is similar in appearance to the surface texture on the outside of lava flows on Earth.

    Spirit took this false-color image with the panoramic camera on the rover's 810th sol, or Martian day, of exploring Mars (April 13, 2006). This image is a false-color rendering using camera's 753-nanometer, 535-nanometer, and 432-nanometer filters.

  6. False beats in coupled piano string unisons

    NASA Astrophysics Data System (ADS)

    Capleton, Brian

    2004-02-01

    The behavior of a unison pair of piano strings coupled by the soundboard bridge, when one string has localized anisotropy in the reactive part of the bridge admittance for a given partial frequency, can be investigated using a theoretical matrix description. The anisotropy can cause what in piano tuning terminology is referred to as ``false beating'' in a partial of the single string. A mathematical model can be used to illustrate how ``mistunings'' between the strings of the unison (measured when the strings are sounding in isolation from each other) may theoretically arise as a consequence of the normal practice in piano tuning, of eliminating or reducing audible beating in the unison when both strings are sounding. ``False beats'' in a single string partial can be ``inherited'' by a partial of the coupled unison's spectrum, and mistunings between the strings can eliminate or reduce the appearance of this inheritance.

  7. [False memory syndrome: state of the art].

    PubMed

    Nemets, Boris; Witztum, Eliezer; Kotler, Moshe

    2002-08-01

    The review describes the heated dispute on the present state of recovered traumatic memories. There are two main schools concerning the status of recovered memories of child abuse. One school believes in their authenticity unconditionally. Those who oppose the authenticity claim False Memory Syndrome's existence. They describe it as "a serious form of psychopathology characterized by strongly believed pseudomemories of childhood sexual abuse" and "condition in which a person's identity and interpersonal relationships are centered around a memory of traumatic experience which is objectively false but in which the person strongly believes". This review presents the allegations of both sides involved in the dispute, with updates of scientific and judicial references and relevant recommendations to care takers.

  8. False beats in coupled piano string unisons.

    PubMed

    Capleton, Brian

    2004-02-01

    The behavior of a unison pair of piano strings coupled by the soundboard bridge, when one string has localized anisotropy in the reactive part of the bridge admittance for a given partial frequency, can be investigated using a theoretical matrix description. The anisotropy can cause what in piano tuning terminology is referred to as "false beating" in a partial of the single string. A mathematical model can be used to illustrate how "mistunings" between the strings of the unison (measured when the strings are sounding in isolation from each other) may theoretically arise as a consequence of the normal practice in piano tuning, of eliminating or reducing audible beating in the unison when both strings are sounding. "False beats" in a single string partial can be "inherited" by a partial of the coupled unison's spectrum, and mistunings between the strings can eliminate or reduce the appearance of this inheritance. PMID:15000199

  9. Accounting for false negatives in hotspot detection

    SciTech Connect

    Sego, Landon H.; Wilson, John E.

    2007-08-28

    Hotspot sampling designs are used in environmental sampling to identify the location of one (or more) contiguous regions of elevated contamination. These regions are known as hotspots. The problem of how to calculate the probability of detecting an elliptical hotspot using a rectangular or triangular grid of sampling points was addressed by Singer and Wickman in 1969. This approach presumed that any sample which coincided with a hotspot would detect the hotspot without error. However, for many sampling methodologies, there is a chance that the hotspot will not be detected even though it has been sampled directly--a false negative. We present a mathematical solution and a numerical algorithm which account for false negatives when calculating the probability of detecting hotspots that are circular in shape.

  10. Detecting false intent using eye blink measures

    PubMed Central

    Marchak, Frank M.

    2013-01-01

    Eye blink measures have been shown to be diagnostic in detecting deception regarding past acts. Here we examined—across two experiments with increasing degrees of ecological validity—whether changes in eye blinking can be used to determine false intent regarding future actions. In both experiments, half of the participants engaged in a mock crime and then transported an explosive device with the intent of delivering it to a “contact” that would use it to cause a disturbance. Eye blinking was measured for all participants when presented with three types of questions: relevant to intent to transport an explosive device, relevant to intent to engage in an unrelated illegal act, and neutral questions. Experiment 1 involved standing participants watching a video interviewer with audio presented ambiently. Experiment 2 involved standing participants questioned by a live interviewer. Across both experiments, changes in blink count during and immediately following individual questions, total number of blinks, and maximum blink time length differentiated those with false intent from truthful intent participants. In response to questions relevant to intent to deliver an explosive device vs. questions relevant to intent to deliver illegal drugs, those with false intent showed a suppression of blinking during the questions when compared to the 10 s period after the end of the questions, a lower number of blinks, and shorter maximum blink duration. The results are discussed in relation to detecting deception about past activities as well as to the similarities and differences to detecting false intent as described by prospective memory and arousal. PMID:24130546

  11. False Context Fear Memory in Rats

    ERIC Educational Resources Information Center

    Bae, Sarah; Holmes, Nathan M.; Westbrook, R. Frederick

    2015-01-01

    Four experiments used rats to study false context fear memories. In Experiment 1, rats were pre-exposed to a distinctive chamber (context A) or to a control environment (context C), shocked after a delay in a second chamber (context B) and tested either in B or A. Rats pre-exposed to A froze just as much as control rats in B but more than control…

  12. False confessions, expert testimony, and admissibility.

    PubMed

    Watson, Clarence; Weiss, Kenneth J; Pouncey, Claire

    2010-01-01

    The confession of a criminal defendant serves as a prosecutor's most compelling piece of evidence during trial. Courts must preserve a defendant's constitutional right to a fair trial while upholding the judicial interests of presenting competent and reliable evidence to the jury. When a defendant seeks to challenge the validity of that confession through expert testimony, the prosecution often contests the admissibility of the expert's opinion. Depending on the content and methodology of the expert's opinion, testimony addressing the phenomenon of false confessions may or may not be admissible. This article outlines the scientific and epistemological bases of expert testimony on false confession, notes the obstacles facing its admissibility, and provides guidance to the expert in formulating opinions that will reach the judge or jury. We review the 2006 New Jersey Superior Court decision in State of New Jersey v. George King to illustrate what is involved in the admissibility of false-confession testimony and use the case as a starting point in developing a best-practice approach to working in this area. PMID:20542936

  13. False confessions, expert testimony, and admissibility.

    PubMed

    Watson, Clarence; Weiss, Kenneth J; Pouncey, Claire

    2010-01-01

    The confession of a criminal defendant serves as a prosecutor's most compelling piece of evidence during trial. Courts must preserve a defendant's constitutional right to a fair trial while upholding the judicial interests of presenting competent and reliable evidence to the jury. When a defendant seeks to challenge the validity of that confession through expert testimony, the prosecution often contests the admissibility of the expert's opinion. Depending on the content and methodology of the expert's opinion, testimony addressing the phenomenon of false confessions may or may not be admissible. This article outlines the scientific and epistemological bases of expert testimony on false confession, notes the obstacles facing its admissibility, and provides guidance to the expert in formulating opinions that will reach the judge or jury. We review the 2006 New Jersey Superior Court decision in State of New Jersey v. George King to illustrate what is involved in the admissibility of false-confession testimony and use the case as a starting point in developing a best-practice approach to working in this area.

  14. Evaluating promotional claims as false or misleading.

    PubMed

    Brushwood, David B; Knox, Caitlin A; Liu, Wei; Jenkins, Kevin A

    2013-11-01

    In light of the "false or misleading" standard resulting from the recent legal ruling, it can be concluded that a true claim is one that is both factually and analytically true. Factual truth could be based on the accuracy of the information and the sufficiency of the information. Analytical truth could be based on the scientific foundation for the claim and whether the information within the claim is presented in a balanced way. Regarding the assessment of whether a truthful claim is misleading, the evaluator could consider the relevance, consistency, and context of the information. Standards are important in medication use and medication regulation. Health care professionals who must decide whether a claim is truthful and not misleading will rely on guidance from FDA in determining how to evaluate promotional claims. As the court suggested in the case reviewed here, FDA could take the lead and provide guidance "in differentiating between misleading and false promotion, exaggerations and embellishments, and truthful or non-misleading information." Existing FDA regulations provide a foundation for such guidance. The next step for the agency would be to expand existing guidance to specifically describe how an off-label claim can be identified as either false or misleading. PMID:24128969

  15. Remediating politics: brand(ed) new sexualities and real bodies online.

    PubMed

    Fotopoulou, Aristea

    2013-01-01

    This article suggests that, in a world emerging in and through mediation, branded sex bloggers and portals become (re)mediators of queer and feminist politics. It examines the websites of two porn production companies, Nofauxxx and Furry Girl, and analyses how they respond to older media forms, re-articulate long-standing debates about pornography in new mediated environments, and re-signify the pornographic object. Key in this process is the circulation of "authenticity," "real bodies," and "diversity" discourses. Through this circulation, sex blogger/brand portals mediate models of queer and feminist political engagement entrenched with notions of digital networks and free markets more generally. PMID:23855939

  16. Remediating politics: brand(ed) new sexualities and real bodies online.

    PubMed

    Fotopoulou, Aristea

    2013-01-01

    This article suggests that, in a world emerging in and through mediation, branded sex bloggers and portals become (re)mediators of queer and feminist politics. It examines the websites of two porn production companies, Nofauxxx and Furry Girl, and analyses how they respond to older media forms, re-articulate long-standing debates about pornography in new mediated environments, and re-signify the pornographic object. Key in this process is the circulation of "authenticity," "real bodies," and "diversity" discourses. Through this circulation, sex blogger/brand portals mediate models of queer and feminist political engagement entrenched with notions of digital networks and free markets more generally.

  17. Systematic review of health branding: growth of a promising practice.

    PubMed

    Evans, W Douglas; Blitstein, Jonathan; Vallone, Donna; Post, Samantha; Nielsen, Wendy

    2015-03-01

    Brands are marketing tools that create mental representations in the minds of consumers about products, services, and organizations. Brands create schema that help consumers decide whether to initiate or continue use of a product or service. Health branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits. Health branding can be measured by the associations individuals form with health behaviors. In 2008, Evans and colleagues systematically reviewed the literature on health brands, reported on branded health messages and campaigns worldwide, and examined specific branding strategies in multiple subject areas. This paper extends that review. We replicated the comprehensive online literature search strategy from 2008. We screened a total of 311 articles and included 130 for full-text review. This included both articles from the 2008 review and new articles. After excluding those new articles that did not meet full-text inclusion criteria, we reviewed 69 in total. Of these, 32 were new articles since the 2008 review. Branded health campaigns cover most major domains of public health and appear worldwide. Since 2008, we observed improvement in evaluation, application of theory, and description of campaign strategies in published work. We recommend enhanced education of public health practitioners and researchers on the use and evaluation of branding.

  18. Neural correlates of culturally familiar brands of car manufacturers.

    PubMed

    Schaefer, Michael; Berens, Harald; Heinze, Hans-Jochen; Rotte, Michael

    2006-06-01

    Brands have a high impact on people's economic decisions. People may prefer products of brands even among almost identical products. Brands can be defined as cultural-based symbols, which promise certain advantages of a product. Recent studies suggest that the prefrontal cortex may be crucial for the processing of brand knowledge. The aim of this study was to examine the neural correlates of culturally based brands. We confronted subjects with logos of car manufactures during an fMRI session and instructed them to imagine and use a car of these companies. As a control condition, we used graphically comparable logos of car manufacturers that were unfamiliar to the culture of the subjects participating in this study. If they did not know the logo of the brand, they were told to imagine and use a generic car. Results showed activation of a single region in the medial prefrontal cortex related to the logos of the culturally familiar brands. We discuss the results as self-relevant processing induced by the imagined use of cars of familiar brands and suggest that the prefrontal cortex plays a crucial role for processing culturally based brands.

  19. Systematic review of health branding: growth of a promising practice.

    PubMed

    Evans, W Douglas; Blitstein, Jonathan; Vallone, Donna; Post, Samantha; Nielsen, Wendy

    2015-03-01

    Brands are marketing tools that create mental representations in the minds of consumers about products, services, and organizations. Brands create schema that help consumers decide whether to initiate or continue use of a product or service. Health branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits. Health branding can be measured by the associations individuals form with health behaviors. In 2008, Evans and colleagues systematically reviewed the literature on health brands, reported on branded health messages and campaigns worldwide, and examined specific branding strategies in multiple subject areas. This paper extends that review. We replicated the comprehensive online literature search strategy from 2008. We screened a total of 311 articles and included 130 for full-text review. This included both articles from the 2008 review and new articles. After excluding those new articles that did not meet full-text inclusion criteria, we reviewed 69 in total. Of these, 32 were new articles since the 2008 review. Branded health campaigns cover most major domains of public health and appear worldwide. Since 2008, we observed improvement in evaluation, application of theory, and description of campaign strategies in published work. We recommend enhanced education of public health practitioners and researchers on the use and evaluation of branding. PMID:25729450

  20. The Relationships Between Alcohol Source, Autonomy in Brand Selection, and Brand Preference Among Youth in the USA

    PubMed Central

    Roberts, Sarah P.; Siegel, Michael B.; DeJong, William; Naimi, Timothy S.; Jernigan, David H.

    2014-01-01

    Aims: We aimed to describe the sources from which youth in the USA commonly obtain alcohol, their role in selecting the brands they drink and the relationship of these variables to their indicated alcohol brand preferences. Methods: We recruited 1031 underage drinkers in the age range of 13–20 through an internet panel managed by Knowledge Networks. Respondents completed an online survey assessing their recent brand-specific alcohol use, the source of their most recently consumed alcohol and whether the respondent or another person selected the brand they drank. Results: Alcohol sources were more often passive than transactional. Nearly equal proportions of youth reported that they did versus did not choose the brand of their most recent drink. Analysis revealed that the brand preferences of passive versus active source drinkers were highly similar, as were the brand preferences of respondent versus non-respondent choice drinkers. Stratification of respondents by age did not significantly change these results. Conclusion: Our findings suggest that youth are consuming a homogenous list of preferred brands regardless of the source of their most recently obtained alcohol or who selected the brand they drank. PMID:25113176

  1. Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample.

    PubMed

    Kim, Taemin; Kim, Okhyun

    2016-05-01

    This study investigated the roles of self- and social motivation in interacting with a brand on Facebook. An online survey was conducted using 11 familiar global brands randomly selected from Interbrand's 100 Best Global Brands. The result demonstrated that congruence between actual/ideal self and personality of a brand (i.e., self-motivation) positively influenced users' interaction with a brand on Facebook. In this relationship, self-expressive motivation and brand engagement emerged as moderators. Additionally, social identity as a social motivation positively affected users' interaction with a brand. Although not all components of social motivation influenced users' interaction with a brand, this study showed that two exclusive motivations, self and social, positively influenced users' interaction with a brand on Facebook. Managerial and practical implications were also proposed for marketing a brand on Facebook.

  2. The relationship between alcohol price and brand choice among underage drinkers: Are the most popular alcoholic brands consumed by youth the cheapest?

    PubMed Central

    Albers, Alison Burke; DeJong, William; Naimi, Tim; Siegel, Michael; Jernigan, David H.

    2014-01-01

    We examined the influence of price on alcohol brand choice among underage youth. Using a national sample of 1,032 youth ages 13–20, recruited from a national internet panel in 2011–2012, we compared differences in mean prices between popular and unpopular brands; examined the association of price and brand popularity using logistic regression; and rank ordered the average price of top brands. Lower brand-specific prices were significantly associated with higher levels of past 30-day consumption prevalence. However, youth did not preferentially consume the cheapest brands. These findings indicate that youth have preferences for certain brands, even if those brands cost more than competing brands. Our study highlights the need for research on the impact of brand-specific alcohol marketing on underage drinking. PMID:25183436

  3. The relationship between alcohol price and brand choice among underage drinkers: are the most popular alcoholic brands consumed by youth the cheapest?

    PubMed

    Albers, Alison B; DeJong, William; Naimi, Timothy S; Siegel, Michael; Jernigan, David H

    2014-11-01

    We examined the influence of price on alcohol brand choice among underage youth. Using a national sample of 1,032 youth, ages 13-20, recruited from a national Internet panel in 2011-2012, we compared differences in mean prices between popular and unpopular brands, examined the association of price and brand popularity using logistic regression, and rank ordered the average price of top brands. Lower brand-specific prices were significantly associated with higher levels of past 30-day consumption prevalence. However, youth did not preferentially consume the cheapest brands. These findings indicate that youth have preferences for certain brands, even if those brands cost more than competing brands. Our study highlights the need for research on the impact of brand-specific alcohol marketing on underage drinking.

  4. Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample.

    PubMed

    Kim, Taemin; Kim, Okhyun

    2016-05-01

    This study investigated the roles of self- and social motivation in interacting with a brand on Facebook. An online survey was conducted using 11 familiar global brands randomly selected from Interbrand's 100 Best Global Brands. The result demonstrated that congruence between actual/ideal self and personality of a brand (i.e., self-motivation) positively influenced users' interaction with a brand on Facebook. In this relationship, self-expressive motivation and brand engagement emerged as moderators. Additionally, social identity as a social motivation positively affected users' interaction with a brand. Although not all components of social motivation influenced users' interaction with a brand, this study showed that two exclusive motivations, self and social, positively influenced users' interaction with a brand on Facebook. Managerial and practical implications were also proposed for marketing a brand on Facebook. PMID:27186898

  5. Uranus in True and False Color

    NASA Technical Reports Server (NTRS)

    1986-01-01

    These two pictures of Uranus -- one in true color (left) and the other in false color -- were compiled from images returned Jan. 17, 1986, by the narrow-angle camera of Voyager 2. The spacecraft was 9.1 million kilometers (5.7 million miles) from the planet, several days from closest approach. The picture at left has been processed to show Uranus as human eyes would see it from the vantage point of the spacecraft. The picture is a composite of images taken through blue, green and orange filters. The darker shadings at the upper right of the disk correspond to the day-night boundary on the planet. Beyond this boundary lies the hidden northern hemisphere of Uranus, which currently remains in total darkness as the planet rotates. The blue-green color results from the absorption of red light by methane gas in Uranus' deep, cold and remarkably clear atmosphere. The picture at right uses false color and extreme contrast enhancement to bring out subtle details in the polar region of Uranus. Images obtained through ultraviolet, violet and orange filters were respectively converted to the same blue, green and red colors used to produce the picture at left. The very slight contrasts visible in true color are greatly exaggerated here. In this false-color picture, Uranus reveals a dark polar hood surrounded by a series of progressively lighter concentric bands. One possible explanation is that a brownish haze or smog, concentrated over the pole, is arranged into bands by zonal motions of the upper atmosphere. The bright orange and yellow strip at the lower edge of the planet's limb is an artifact of the image enhancement. In fact, the limb is dark and uniform in color around the planet. The Voyager project is manages for NASA by the Jet Propulsion Laboratory.

  6. False belief in infancy: a fresh look.

    PubMed

    Heyes, Cecilia

    2014-09-01

    Can infants appreciate that others have false beliefs? Do they have a theory of mind? In this article I provide a detailed review of more than 20 experiments that have addressed these questions, and offered an affirmative answer, using nonverbal 'violation of expectation' and 'anticipatory looking' procedures. Although many of these experiments are both elegant and ingenious, I argue that their results can be explained by the operation of domain-general processes and in terms of 'low-level novelty'. This hypothesis suggests that the infants' looking behaviour is a function of the degree to which the observed (perceptual novelty) and remembered or expected (imaginal novelty) low-level properties of the test stimuli - their colours, shapes and movements - are novel with respect to events encoded by the infants earlier in the experiment. If the low-level novelty hypothesis is correct, research on false belief in infancy currently falls short of demonstrating that infants have even an implicit theory of mind. However, I suggest that the use of two experimental strategies - inanimate control procedures, and self-informed belief induction - could be used in combination with existing methods to bring us much closer to understanding the evolutionary and developmental origins of theory of mind. PMID:24666559

  7. False belief understanding in maltreated children.

    PubMed

    Cicchetti, Dante; Rogosch, Fred A; Maughan, Angeline; Toth, Sheree L; Bruce, Jacqueline

    2003-01-01

    False belief understanding was investigated in maltreated (N = 203), low socioeconomic status (SES) nonmaltreated (N = 143), and middle SES nonmaltreated (N = 172) 3- to 8-year-old children. Contrasts among the three groups provided an opportunity to examine the impact of family contextual influences on theory of mind development. Specifically, child maltreatment served as an "experiment of nature" in order to elucidate theory of mind abilities. Two false belief tasks and language assessments were administered. Among children with a verbal mental age of 49 months or greater, maltreatment was related to delays in the development of theory of mind, beyond the influence of chronological age and SES. The occurrence of maltreatment during the toddler period, onset during the toddler years, and physical abuse were features of maltreatment associated with delay in the development of theory of mind. Findings are discussed in terms of the influence of harsh caregiving on the development of theory of mind. Implications for the understanding of normal developmental processes are highlighted. PMID:14984138

  8. Brand emotional credibility: effects of mixed emotions about branded products with varying credibility.

    PubMed

    Mileti, Antonio; Prete, M Irene; Guido, Gianluigi

    2013-10-01

    This research investigates the effects of mixed emotions on the positioning and on the intention to purchase different categories of branded products (i.e., Attractiveness-products, Expertise-products, and Trustworthiness-products), in relation to their main component of credibility (Ohanian, 1990). On the basis of a focus group (n = 12) aimed to identify the three branded products used as stimuli and a pre-test (n = 240) directed to discover emotions elicited by them, two studies (n = 630; n = 240) were carried out. Positioning and multiple regression analyses showed that positive and negative emotions are positively related with the positioning and the purchase intention of Attractiveness-products, and, respectively, positively and negatively related with those of Trustworthiness-products; whereas negative emotions are negatively associated with those of Expertise-products. Brand Emotional Credibility--i.e., the emotional believability of the brand positioning signals--may help to identify unconscious elements and the simultaneous importance of mixed emotions associated with different products to match consumers' desires and expectations. PMID:24597437

  9. Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning

    ERIC Educational Resources Information Center

    Heslop, Louise A.; Nadeau, John

    2010-01-01

    Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…

  10. Maintaining warm, trusting relationships with brands: increased temperature perceptions after thinking of communal brands.

    PubMed

    IJzerman, Hans; Janssen, Janneke A; Coan, James A

    2015-01-01

    Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, such as the experience of warmth. Past empirical work now confirms that perceived differences in temperature impact how people form thoughts about relationships. The present work first integrates our knowledge database on brand research with this idea of "grounded social cognition". It then leverages a large sample (total N = 2,552) toward elucidating links between estimates of temperature and positive versus negative evaluations of communal brands. In five studies, the authors have found that thinking about positively (vs. negatively) perceived communal brands leads to heightened temperature estimates. A meta-analysis of the five studies shows a small but consistent effect in this noisy environment, r = .11, 95% CI, .05, .18. Exploratory analyses in Studies 1a and b further suggest that temperature perceptions mediate the (significant) relationship between perceived communality and willingness to purchase from the brand. The authors discuss implications for theory and practice and consider the effects from a Social Baseline Perspective.

  11. Maintaining warm, trusting relationships with brands: increased temperature perceptions after thinking of communal brands.

    PubMed

    IJzerman, Hans; Janssen, Janneke A; Coan, James A

    2015-01-01

    Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, such as the experience of warmth. Past empirical work now confirms that perceived differences in temperature impact how people form thoughts about relationships. The present work first integrates our knowledge database on brand research with this idea of "grounded social cognition". It then leverages a large sample (total N = 2,552) toward elucidating links between estimates of temperature and positive versus negative evaluations of communal brands. In five studies, the authors have found that thinking about positively (vs. negatively) perceived communal brands leads to heightened temperature estimates. A meta-analysis of the five studies shows a small but consistent effect in this noisy environment, r = .11, 95% CI, .05, .18. Exploratory analyses in Studies 1a and b further suggest that temperature perceptions mediate the (significant) relationship between perceived communality and willingness to purchase from the brand. The authors discuss implications for theory and practice and consider the effects from a Social Baseline Perspective. PMID:25915686

  12. Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

    PubMed Central

    IJzerman, Hans; Janssen, Janneke A.; Coan, James A.

    2015-01-01

    Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, such as the experience of warmth. Past empirical work now confirms that perceived differences in temperature impact how people form thoughts about relationships. The present work first integrates our knowledge database on brand research with this idea of “grounded social cognition”. It then leverages a large sample (total N = 2,552) toward elucidating links between estimates of temperature and positive versus negative evaluations of communal brands. In five studies, the authors have found that thinking about positively (vs. negatively) perceived communal brands leads to heightened temperature estimates. A meta-analysis of the five studies shows a small but consistent effect in this noisy environment, r = .11, 95% CI, .05, .18. Exploratory analyses in Studies 1a and b further suggest that temperature perceptions mediate the (significant) relationship between perceived communality and willingness to purchase from the brand. The authors discuss implications for theory and practice and consider the effects from a Social Baseline Perspective. PMID:25915686

  13. Brand emotional credibility: effects of mixed emotions about branded products with varying credibility.

    PubMed

    Mileti, Antonio; Prete, M Irene; Guido, Gianluigi

    2013-10-01

    This research investigates the effects of mixed emotions on the positioning and on the intention to purchase different categories of branded products (i.e., Attractiveness-products, Expertise-products, and Trustworthiness-products), in relation to their main component of credibility (Ohanian, 1990). On the basis of a focus group (n = 12) aimed to identify the three branded products used as stimuli and a pre-test (n = 240) directed to discover emotions elicited by them, two studies (n = 630; n = 240) were carried out. Positioning and multiple regression analyses showed that positive and negative emotions are positively related with the positioning and the purchase intention of Attractiveness-products, and, respectively, positively and negatively related with those of Trustworthiness-products; whereas negative emotions are negatively associated with those of Expertise-products. Brand Emotional Credibility--i.e., the emotional believability of the brand positioning signals--may help to identify unconscious elements and the simultaneous importance of mixed emotions associated with different products to match consumers' desires and expectations.

  14. Cigarette Price and Other Factors Associated with Brand Choice and Brand Loyalty in Zambia: Findings from the ITC Zambia Survey

    PubMed Central

    Salloum, Ramzi G.; Goma, Fastone; Chelwa, Grieve; Cheng, Xi; Zulu, Richard; Kaai, Susan C.; Quah, Anne C.K.; Thrasher, James F.; Fong, Geoffrey T.

    2015-01-01

    Objectives Little is known about cigarette pricing and brand loyalty in sub-Saharan Africa. This study examines these issues in Zambia, analyzing data from the International Tobacco Control (ITC) Zambia Survey. Methods Data from Wave 1 of the ITC Zambia Survey (2012) were analyzed for current smokers of factory-made (FM) cigarettes compared to those who smoked both FM and roll-your-own (RYO) cigarettes, using multivariate logistic regression models to identify the predictors of brand loyalty and reasons for brand choice. Results 75% of FM-only smokers and 64% of FM+RYO smokers reported having a regular brand. Compared with FM-only smokers, FM+RYO smokers were, on average, older (28% vs. 20% ≥ 40 years), low income (64% vs. 43%), and had lower education (76% vs. 44% < secondary). Mean price across FM brands was ZMW0.50 (USD0.08) per stick. Smokers were significantly less likely to be brand-loyal (>1 year) if they were aged 15-17 years (vs. 40-54 years) and if they had moderate (vs. low) income. Brand choice was predicted mostly by friends, taste, and brand popularity. Price was more likely to be a reason for brand loyalty among FM+RYO smokers, among ≥55 year old smokers, and among those who reported being more addicted to cigarettes. Conclusions These results in Zambia document the high levels of brand loyalty in a market where price variation is fairly small across cigarette brands. Future research is needed on longitudinal trends to evaluate the effect of tobacco control policies in Zambia. PMID:25631482

  15. Letter-case information and the identification of brand names.

    PubMed

    Perea, Manuel; Jiménez, María; Talero, Fernanda; López-Cañada, Soraya

    2015-02-01

    A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allows us to present the brand names in their standard or non-standard case configuration (e.g., adidas, IKEA vs. ADIDAS, ikea, respectively). We conducted two experiments with a brand-decision task ('is it a brand name?'): a single-presentation experiment and a masked priming experiment. Results in the single-presentation experiment revealed faster identification times of brand names in their standard case configuration than in their non-standard case configuration (i.e., adidas faster than ADIDAS; IKEA faster than ikea). In the masked priming experiment, we found faster identification times of brand names when they were preceded by an identity prime that matched its standard case configuration than when it did not (i.e., faster response times to adidas-adidas than to ADIDAS-adidas). Taken together, the present findings strongly suggest that letter-case information forms part of a brand name's graphemic information, thus posing some limits to current models of visual-word recognition.

  16. Contextual Influences: Building Brand Community in Large and Small Colleges

    ERIC Educational Resources Information Center

    McAlexander, J. Harry; Koenig, Harold F.

    2010-01-01

    This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand…

  17. Do Professors Have Customer-Based Brand Equity?

    ERIC Educational Resources Information Center

    Jillapalli, Ravi K.; Jillapalli, Regina

    2014-01-01

    This research endeavors to understand whether certain professors have customer-based brand equity (CBBE) in the minds of students. Consequently, the purpose of this study is to conceptualize, develop, and empirically test a model of customer-based professor brand equity. Survey data gathered from 465 undergraduate business students were used to…

  18. 77 FR 46653 - Branded Prescription Drug Fee; Hearing

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-08-06

    ..., August 18, 2011 (76 FR 51310). The rules of 26 CFR 601.601(a)(3) apply to the hearing. Persons who wish... Internal Revenue Service 26 CFR Part 51 RIN 1545-BJ39 Branded Prescription Drug Fee; Hearing AGENCY... proposed regulations relating to the branded prescription drug fee imposed by the Affordable Care...

  19. 77 FR 48111 - Branded Prescription Drug Fee; Correction

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-08-13

    ... was published in the Federal Register on Monday, August 6, 2012 (77 FR 46653) relating to the branded...-reference to temporary regulations (REG-112805-10) which was the subject of FR Doc. 2012- 19074, is... Internal Revenue Service 26 CFR Part 51 RIN 1545-BJ39 Branded Prescription Drug Fee; Correction...

  20. [How a brand strategy strengthen the public service mission].

    PubMed

    Ouazan, J-M; Blaise-Pagès, L; Le Failler, F

    2013-05-01

    Commercial companies or public service mission, today all organizations must manage their brand. For a public service organization, also, the brand is an asset that enhances its visibility to the various partners. A brand is a collection of signs that distinguishes it, it or the products and services it offers. In recent years, we are witnessing the valorization of public service mission brand in an objective of visibility but also for internal cohesion. Developing a brand brings benefits in its identification and knowledge by users but also within the institutional environment. This value can also be an economic booster. With a strong brand, the organization may reduce communication expenses. In recent years, we attend an important development of the territory marks. Concerning the Établissement français du sang (EFS) when it was created in 2000, it is the act of donation of blood, which was enhanced by the "Don du sang" logotype and not the institution. As a consequence, the logotype "EFS" was very discreet. But more than 10 years after, this situation has to evolve. The EFS is not just a blood transfusion organization. Beyond blood donations, the EFS has developed other activities (cell and tissue therapy, IHR, clinics, research, etc.). With the "new generation" blood centers, it is an opportunity to think over the brand EFS. This is why EFS has decided to develop a brand strategy, the ground of all communication policies.

  1. Institutional Brand Personality and Advertisements during Televised Games

    ERIC Educational Resources Information Center

    Harris, Michael S.

    2009-01-01

    Little empirical research exists in terms of how colleges and universities create their institutional image and brand. In this chapter, the author explores the notion of branding within the context of higher education--and how intercollegiate athletics contributes to it--analyzing the messages universities conveyed during nationally televised bowl…

  2. Branding Your Post-School Outcomes Data Collection Process

    ERIC Educational Resources Information Center

    National Post-School Outcomes Center, 2013

    2013-01-01

    The purpose of "Branding your Post-School Outcomes Data Collection Process" is to help state education agencies create brand recognition with youths, families, and school personnel for the post-school outcomes survey. Recognition--paired with information about the survey purpose, who is conducting the interview, and how the information…

  3. The Make Up of Institutional Branding: Who, What, How?

    ERIC Educational Resources Information Center

    Belanger, Charles H.; Syed, Saadi; Mount, Joan

    2007-01-01

    The purpose of this paper is to report on who creates branding within institutions of higher learning, and what impact branding has on core institutional activities such as student recruitment and fundraising, as well as on socio-psychological factors such as community respect and national prestige. Eighty-nine tertiary education experts covering…

  4. Managing the College or University Brand: The Board's Perspective

    ERIC Educational Resources Information Center

    Moore, Robert M.

    2010-01-01

    A new responsibility--"brand management"--has developed for some boards of trustees as competition for high-achieving students and various types of resources has intensified. As this competition has grown more intense, and as alumni and donor response to publicized rankings has grown more strident, trustees have begun to focus on brand strength…

  5. Engagement as a Brand Position in the Higher Education Marketplace

    ERIC Educational Resources Information Center

    Blanton, Jay

    2007-01-01

    The purpose of this paper is to examine public engagement as a branding and public relations strategy at colleges and universities. Specifically, this paper posits the idea that engagement efforts require a focused and, if possible, centralized approach on the part of colleges and universities. Successful branding and marketing of engagement…

  6. Leadership and Branding in Business Schools: A Bourdieusian Analysis

    ERIC Educational Resources Information Center

    Naidoo, Rajani; Gosling, Jonathan; Bolden, Richard; O'Brien, Anne; Hawkins, Beverley

    2014-01-01

    This paper explores the growth of corporate branding in higher education (HE) and its use by academic and professional managers as a mechanism for not only enhancing institutional reputation but also for facilitating internal culture change. It uses Bourdieu's framework of field, capital and habitus to analyse case studies of branding in two…

  7. Branding of Flemish Higher Education Institutions: A Strategic Balance Perspective

    ERIC Educational Resources Information Center

    Mampaey, Jelle; Huisman, Jeroen; Seeber, Marco

    2015-01-01

    Branding of higher education institutions (HEIs) is an expanding area of research. The existing literature mainly draws on the strategic management perspective that argues that HEIs are pressured to develop brands which differentiate them from their competitors. Past studies, however, do insufficiently take into account that most HEIs are…

  8. A Brand New Way of Looking at Library Marketing

    ERIC Educational Resources Information Center

    Germain, Carol Anne, Ed.

    2008-01-01

    Currently, one of the hottest topics in library marketing is branding. Over the years, businesses have utilized this technique to achieve commercial success. Is it possible for libraries to utilize this same strategy to promote their resources and services? One of the key components of a good branding campaign is passion, dedication, and a quality…

  9. Relative Harmony: Achieving Balance in Your Brand Family

    ERIC Educational Resources Information Center

    Collins, Mary Ellen

    2011-01-01

    Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that promise. In…

  10. Branding in children: a barbaric practice still exists in India

    PubMed Central

    Patra, Pratap Kumar

    2016-01-01

    Branding is an inhuman traditional practice most commonly employed to treat various disorders in neonates and children in certain community in India. Though stringent law exists to prevent such harmful practices, cases of branding is not uncommon in current era. PMID:27217887

  11. Letter-case information and the identification of brand names.

    PubMed

    Perea, Manuel; Jiménez, María; Talero, Fernanda; López-Cañada, Soraya

    2015-02-01

    A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allows us to present the brand names in their standard or non-standard case configuration (e.g., adidas, IKEA vs. ADIDAS, ikea, respectively). We conducted two experiments with a brand-decision task ('is it a brand name?'): a single-presentation experiment and a masked priming experiment. Results in the single-presentation experiment revealed faster identification times of brand names in their standard case configuration than in their non-standard case configuration (i.e., adidas faster than ADIDAS; IKEA faster than ikea). In the masked priming experiment, we found faster identification times of brand names when they were preceded by an identity prime that matched its standard case configuration than when it did not (i.e., faster response times to adidas-adidas than to ADIDAS-adidas). Taken together, the present findings strongly suggest that letter-case information forms part of a brand name's graphemic information, thus posing some limits to current models of visual-word recognition. PMID:24766365

  12. Branding in children: a barbaric practice still exists in India.

    PubMed

    Patra, Pratap Kumar

    2016-01-01

    Branding is an inhuman traditional practice most commonly employed to treat various disorders in neonates and children in certain community in India. Though stringent law exists to prevent such harmful practices, cases of branding is not uncommon in current era. PMID:27217887

  13. Marketing Strategies: Lessons for Libraries from Commercial Brand Management.

    ERIC Educational Resources Information Center

    Wolpert, Ann J.

    This paper first argues that the World Wide Web at its best, has been able only to imitate the resources and services of an exemplary research library. It then goes on to examine how academic research libraries can take advantage of their brand identity as market leaders in the information business. The basic concept of brands and branding…

  14. Changes in Adolescent Cigarette-Brand Preference, 1989 to 1996

    ERIC Educational Resources Information Center

    Kaufman, Nancy J.; Castrucci, Brian C.; Mowery, Paul; Gerlach, Karen K.; Emont, Seth; Orleans, C. Tracy

    2004-01-01

    Objective: To understand changes in cigarette-brand choice by adolescents in the context of demographic differences and advertising. Methods: Data from 3 nationally representative cross-sectional surveys of adolescents were analyzed. Results: Marlboro, Camel, and Newport brand cigarettes accounted for over 80% of the cigarettes usually bought by…

  15. [The false equivalent Galeazzi in children].

    PubMed

    Marzouki, A; Elibrahimi, A; Elmrini, A; Boutayeb, F

    2009-02-01

    We report the case of a false Galeazzi equivalent in children. This injury is characterised by an epiphyseal detachment of the distal extremity of the ulna rather than a distal radio-ulnar dislocation. A 16-year-old patient was injured in a fall from a bike. Radiographs showed a fracture of the radial shaft with anterior angulation, together with a type II Salter-Harris epiphyseal injury at the level of the distal ulna. We were unable to perform a closed reduction under general anesthesia due to interposition of periosteum at the fracture site. Thus surgical management was the only option, which consisted of removing the offending periosteum and performing osteosynthesis of the radial shaft fracture with a plate, and the epiphyseal detachment with pins. After 10 months, we noted no bone growth disturbance, or any reduced mobility of the wrist. We will continue the follow-up to monitor bone growth disturbance of the distal extremity of the ulna.

  16. Opportunity View of 'Gilbert' Layer (False Color)

    NASA Technical Reports Server (NTRS)

    2008-01-01

    This view from NASA's Mars Exploration Rover Opportunity shows bedock within a stratigraphic layer informally named 'Gilbert,' which is the rover's next target after completing an examination of three stratigtaphic layers forming a bright band around the inside of Victoria Crater. The rover will descend deeper into the crater to reach the Gilbert layer.

    Opportunity used its panoramic camera (Pancam) to capture this image with low-sun angle at a local solar time of 3:30 p.m. during the rover's 1,429th Martian day, of sol (Jan. 31, 2008).

    This view combines separate images taken through the Pancam filters centered on wavelengths of 753 nanometers, 535 nanometers and 432 nanometers. It is presented in a false-color stretch to bring out subtle color differences in the scene.

  17. Testing jumps via false discovery rate control.

    PubMed

    Yen, Yu-Min

    2013-01-01

    Many recently developed nonparametric jump tests can be viewed as multiple hypothesis testing problems. For such multiple hypothesis tests, it is well known that controlling type I error often makes a large proportion of erroneous rejections, and such situation becomes even worse when the jump occurrence is a rare event. To obtain more reliable results, we aim to control the false discovery rate (FDR), an efficient compound error measure for erroneous rejections in multiple testing problems. We perform the test via the Barndorff-Nielsen and Shephard (BNS) test statistic, and control the FDR with the Benjamini and Hochberg (BH) procedure. We provide asymptotic results for the FDR control. From simulations, we examine relevant theoretical results and demonstrate the advantages of controlling the FDR. The hybrid approach is then applied to empirical analysis on two benchmark stock indices with high frequency data.

  18. Layered Outcrops in Gusev Crater (False Color)

    NASA Technical Reports Server (NTRS)

    2004-01-01

    One of the ways scientists collect mineralogical data about rocks on Mars is to view them through filters that allow only specific wavelengths of light to pass through the lens of the panoramic camera. NASA's Mars Exploration Rover Spirit took this false-color image of the rock nicknamed 'Tetl' at 1:05 p.m. martian time on its 270th martian day, or sol (Oct. 5, 2004) using the panoramic camera's 750-, 530-, and 430-nanometer filters. Darker red hues in the image correspond to greater concentrations of oxidized soil and dust. Bluer hues correspond to portions of rock that are not as heavily coated with soils or are not as highly oxidized.

  19. Right ventricular false tendons, a cadaveric approach.

    PubMed

    Loukas, Marios; Wartmann, Christopher T; Tubbs, R Shane; Apaydin, Nihal; Louis, Robert G; Black, Brandie; Jordan, Robert

    2008-06-01

    Left ventricular false tendons (LFTs) have been extensively described and recognized by gross anatomic studies. However, there is very little information available regarding right ventricular false tendons (RFTs). The aim of our study, therefore, was to explore and delineate the morphology, topography and morphometry of the RFTs, and provide a comprehensive picture of their anatomy across a broad range of specimens. We identified 35/100 heart specimens containing right ventricular RFTs and classified them into five types. In Type I (21, 47.7%) the RFTs, was located between the ventricular septum and the anterior papillary muscle; in Type II (11, 22.9%) between ventricular septum and the posterior papillary muscle; in Type III (7, 14.5%) between the anterior leaflet of the tricuspid valve and the right ventricular free wall; in Type IV (5, 10.4%) between the posterior papillary muscle and the ventricular free wall; and lastly, in Type V (4, 8.3%) between the anterior papillary muscle and ventricular free wall. The mean length of the RFTs was 18 +/- 7 mm with a mean diameter of 1.4 +/- 05 mm. Histologic examination with Masson trichrome and PAS revealed that 20 (41.6%) of the 48 RFTs carried conduction tissue fibers. The presence of conduction tissue fibers within the RFTs was limited to Types I, III, and IV. In Types II and V the RFTs resembled fibrous structures in contrast with Type I, II and IV, which were composed more of muscular fibers, including conduction tissue fibers. RFTs containing conduction tissue fibers were identified, which may implicate them in the appearance of arrhythmias.

  20. Constraining Oxygen False Positives in Planetary Atmospheres

    NASA Astrophysics Data System (ADS)

    Harman, C. E.; Schottelkotte, J. C.; Kasting, J. F.

    2014-03-01

    Oxygen (O2) and ozone (O3) in the present Earth's atmosphere are byproducts of oxygenic photosynthesis coupled with organic carbon burial. On Earth, no known abiotic surface process would be able to generate such an atmosphere, and by extension, lifeless exoplanets are expected to be devoid of O2. As a result, molecular oxygen and ozone are often seen as convincing signposts for life. Recently, however, a number of authors have demonstrated the abiotic generation of molecular oxygen in a planetary atmosphere, either under oxidizing conditions (Hu et al., 2013) or around an M star (Tian et al., 2013). This èfalse positive', if verified, would remove oxygen and ozone from an already short list of easily detectable biosignatures. We explore oxygen false positives with our 1-D photochemical model, updated from Segura et al. (2007). Preliminary results show that if water vapor photolysis longward of ~200 nm is neglected, substantial amounts of CO and O2 can build up in the lower part of the atmosphere. Additionally, the ultimate fate of CO and O2 produced in such atmospheres is strongly dependent on the imposed lower boundary condition, with low depositional velocities corresponding to higher mixing ratios in the lower atmosphere. The deposition velocity of a gas depends on it dissolved concentration, however, and so one needs to consider the chemistry of these gases in solution. Ongoing work seeks to test the conclusions of Tian et al., (2013) by exploring this dependence on ocean chemistry and by including spectra from AD Leo (an active M-dwarf, used by Domagal-Goldman et al., (2011)) to compare with the M-dwarf spectra used by Tian et al.

  1. Influence of branding on preference-based decision making.

    PubMed

    Philiastides, Marios G; Ratcliff, Roger

    2013-07-01

    Branding has become one of the most important determinants of consumer choices. Intriguingly, the psychological mechanisms of how branding influences decision making remain elusive. In the research reported here, we used a preference-based decision-making task and computational modeling to identify which internal components of processing are affected by branding. We found that a process of noisy temporal integration of subjective value information can model preference-based choices reliably and that branding biases are explained by changes in the rate of the integration process itself. This result suggests that branding information and subjective preference are integrated into a single source of evidence in the decision-making process, thereby altering choice behavior.

  2. Influence of branding on preference-based decision making.

    PubMed

    Philiastides, Marios G; Ratcliff, Roger

    2013-07-01

    Branding has become one of the most important determinants of consumer choices. Intriguingly, the psychological mechanisms of how branding influences decision making remain elusive. In the research reported here, we used a preference-based decision-making task and computational modeling to identify which internal components of processing are affected by branding. We found that a process of noisy temporal integration of subjective value information can model preference-based choices reliably and that branding biases are explained by changes in the rate of the integration process itself. This result suggests that branding information and subjective preference are integrated into a single source of evidence in the decision-making process, thereby altering choice behavior. PMID:23696199

  3. Brand equity and willingness to pay for condoms in zimbabwe

    PubMed Central

    2011-01-01

    Background Zimbabwe suffers from one of the greatest burdens of HIV/AIDS in the world that has been compounded by social and economic instability in the past decade. However, from 2001 to 2009 HIV prevalence among 15-49 year olds declined from 26% to approximately 14%. Behavior change and condom use may in part explain this decline. PSI-Zimbabwe socially markets the Protector Plus (P+) branded line of condoms. When Zimbabwe converted to a dollar-based economy in 2009, the price of condoms was greatly increased and new marketing efforts were undertaken. This paper evaluates the role of condom marketing, a multi-dimensional scale of brand peceptions (brand equity), and price in condom use behavior. Methods We randomly sampled sexually active men age 15-49 from 3 groups - current P+ users, former users, and free condom users. We compared their brand equity and willingness to pay based on survey results. We estimated multivariable logistic regression models to compare the 3 groups. Results We found that the brand equity scale was positive correlated with willingness to pay and with condom use. Former users also indicated a high willingness to pay for condoms. We found differences in brand equity between the 3 groups, with current P+ users having the highest P+ brand equity. As observed in previous studies, higher brand equity was associated with more of the targeted health behavior, in this case and more consistent condom use. Conclusions Zimbabwe men have highly positive brand perceptions of P+. There is an opportunity to grow the total condom market in Zimbabwe by increasing brand equity across user groups. Some former users may resume using condoms through more effective marketing. Some free users may be willing to pay for condoms. Achieving these objectives will expand the total condom market and reduce HIV risk behaviors. PMID:22029874

  4. Higher Education Institution Branding as a Component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology

    ERIC Educational Resources Information Center

    Williams, Robert, Jr.; Osei, Collins; Omar, Maktoba

    2012-01-01

    As Higher Education Institutions (HEI) become more marketised and increasingly promotionalised, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process Model which depicts the key components that impact the organization brand renaming process,…

  5. Positioning University as a Brand: Distinctions between the Brand Promise of Russell Group, 1994 Group, University Alliance, and Million+ Universities

    ERIC Educational Resources Information Center

    Furey, Sheila; Springer, Paul; Parsons, Christine

    2014-01-01

    Branding is now widely used by higher education (HE) institutions, yet questions still surround the transference of private sector concepts to a university context. This article reports on findings from studies that investigated the brand promises of four UK universities--one from each of the HE "mission groups." The evidence indicated…

  6. Generalized site occupancy models allowing for false positive and false negative errors

    USGS Publications Warehouse

    Royle, J. Andrew; Link, W.A.

    2006-01-01

    Site occupancy models have been developed that allow for imperfect species detection or ?false negative? observations. Such models have become widely adopted in surveys of many taxa. The most fundamental assumption underlying these models is that ?false positive? errors are not possible. That is, one cannot detect a species where it does not occur. However, such errors are possible in many sampling situations for a number of reasons, and even low false positive error rates can induce extreme bias in estimates of site occupancy when they are not accounted for. In this paper, we develop a model for site occupancy that allows for both false negative and false positive error rates. This model can be represented as a two-component finite mixture model and can be easily fitted using freely available software. We provide an analysis of avian survey data using the proposed model and present results of a brief simulation study evaluating the performance of the maximum-likelihood estimator and the naive estimator in the presence of false positive errors.

  7. 'Endurance Crater's' Dazzling Dunes (false-color)

    NASA Technical Reports Server (NTRS)

    2004-01-01

    As NASA's Mars Exploration Rover Opportunity creeps farther into 'Endurance Crater,' the dune field on the crater floor appears even more dramatic. This false-color image taken by the rover's panoramic camera shows that the dune crests have accumulated more dust than the flanks of the dunes and the flat surfaces between them. Also evident is a 'blue' tint on the flat surfaces as compared to the dune flanks. This results from the presence of the hematite-containing spherules ('blueberries') that accumulate on the flat surfaces.

    Sinuous tendrils of sand less than 1 meter (3.3 feet) high extend from the main dune field toward the rover. Scientists hope to send the rover down to one of these tendrils in an effort to learn more about the characteristics of the dunes. Dunes are a common feature across the surface of Mars, and knowledge gleaned from investigating the Endurance dunes close-up may apply to similar dunes elsewhere.

    Before the rover heads down to the dunes, rover drivers must first establish whether the slippery slope that leads to them is firm enough to ensure a successful drive back out of the crater. Otherwise, such hazards might make the dune field a true sand trap.

  8. Possible and False Biomarkers from Space

    NASA Technical Reports Server (NTRS)

    Bernstein, Max P.

    2004-01-01

    The Search for life in the Solar System is one of NASA's main goals for the coming decade. We may never observe alien life directly; we or our robotic craft may always be removed from it by many years, or meters of crust. If we do find evidence of Life elsewhere in the Solar System it will probably be in form of chemical biomarkers, quintessentially biological molecules that indicate the presence of micro-organisms. What molecules would be truly indicative of alien life? Chlorophyll fragments, which are often used by geochemists are probably far too specific. Simpler molecules, such as fatty acids, amino acids and nucleo-bases might seem to be biomarkers, but they can form non-biotically in space. Alkyl substituted aromatics in ALH 84001 have been invoked as biomarkers, but they are not strong evidence in and of themselves. Understanding the range of nonbiological organic molecules which could act as false biomarkers in space is a prerequisite for any reasonable search for true biomarkers on other worlds. When simple organics arrive at the surface of a body like Europa, either from below or from space, how long do they survive and what do they make? How can we distinguish these from real biomarkers? In this talk I will present some ideas about what might be useful qualities to consider in a potential biomarker, and will ask for advice from the attendant geochemists.

  9. False-color composite of Oetztal, Austria

    NASA Technical Reports Server (NTRS)

    1994-01-01

    This image is a false-color composite of Oetztal, Austria located in the Central Alps centered at 46.8 degrees north latitude, 10.70 degrees east longitude, at the border between Switzerland (top), Italy (left) and Austria (right and bottom). The area shown is 50 kilometers (30 miles) south of Inssbruck, Austria. This image was acquired by the Spaceborne Imaging Radar-C/X-band Synthetic Aperature Radar (SIR-C/X-SAR) flying on the Space Shuttle Endeavour on its 14th orbit. Approximately one quarter of this image is covered by glaciers, the largest of which, Gepatschferner, is visible as a triangular yellow patch in the center of the scene. The blue areas are lakes (Gepatsch dam at center right; Lake Muta at top right) and glacier ice. The yellow areas are slopes facing the radar and areas of dry snow. Purple corresponds to slopes facing away from the radar. Yellow in the valley bottom corresponds to tree covered areas. The Jet Propulsion Laboratory alternative photo number is P-43890.

  10. Deep Hole in 'Clovis' (False Color)

    NASA Technical Reports Server (NTRS)

    2004-01-01

    At a rock called 'Clovis,' the rock abrasion tool on NASA's Mars Exploration Rover Spirit cut a 9-millimeter (0.35-inch) hole during the rover's 216th martian day, or sol (Aug. 11, 2004). The hole is the deepest drilled in a rock on Mars so far. This false color view was made from images taken by Spirit's panoramic camera on sol 226 (Aug. 21, 2004) at around 12:50 p.m. local true solar time -- early afternoon in Gusev Crater on Mars. To the right is a 'brush flower' of circles produced by scrubbing the surface of the rock with the abrasion tool's wire brush. Scientists used rover's Moessbauer spectrometer and alpha particle X-ray spectrometer to look for iron-bearing minerals and determine the elemental chemical composition of the rock. This composite combines images taken with the camera's 750-, 530-, and 430-nanometer filters. The grayish-blue hue in this image suggests that the interior of the rock contains iron minerals that are less oxidized than minerals on the surface. The diameter of the hole cut into the rock is 4.5 centimeters (1.8 inches).

  11. Frog Swarms: Earthquake Precursors or False Alarms?

    PubMed Central

    Grant, Rachel A.; Conlan, Hilary

    2013-01-01

    Simple Summary Media reports linking unusual animal behaviour with earthquakes can potentially create false alarms and unnecessary anxiety among people that live in earthquake risk zones. Recently large frog swarms in China and elsewhere have been reported as earthquake precursors in the media. By examining international media reports of frog swarms since 1850 in comparison to earthquake data, it was concluded that frog swarms are naturally occurring dispersal behaviour of juveniles and are not associated with earthquakes. However, the media in seismic risk areas may be more likely to report frog swarms, and more likely to disseminate reports on frog swarms after earthquakes have occurred, leading to an apparent link between frog swarms and earthquakes. Abstract In short-term earthquake risk forecasting, the avoidance of false alarms is of utmost importance to preclude the possibility of unnecessary panic among populations in seismic hazard areas. Unusual animal behaviour prior to earthquakes has been reported for millennia but has rarely been scientifically documented. Recently large migrations or unusual behaviour of amphibians have been linked to large earthquakes, and media reports of large frog and toad migrations in areas of high seismic risk such as Greece and China have led to fears of a subsequent large earthquake. However, at certain times of year large migrations are part of the normal behavioural repertoire of amphibians. News reports of “frog swarms” from 1850 to the present day were examined for evidence that this behaviour is a precursor to large earthquakes. It was found that only two of 28 reported frog swarms preceded large earthquakes (Sichuan province, China in 2008 and 2010). All of the reported mass migrations of amphibians occurred in late spring, summer and autumn and appeared to relate to small juvenile anurans (frogs and toads). It was concluded that most reported “frog swarms” are actually normal behaviour, probably caused by

  12. Geophysics Fatally Flawed by False Fundamental Philosophy

    NASA Astrophysics Data System (ADS)

    Myers, L. S.

    2004-05-01

    For two centuries scientists have failed to realize Laplace's nebular hypothesis \\(1796\\) of Earth's creation is false. As a consequence, geophysicists today are misinterpreting and miscalculating many fundamental aspects of the Earth and Solar System. Why scientists have deluded themselves for so long is a mystery. The greatest error is the assumption Earth was created 4.6 billion years ago as a molten protoplanet in its present size, shape and composition. This assumption ignores daily accretion of more than 200 tons/day of meteorites and dust, plus unknown volumes of solar insolation that created coal beds and other biomass that increased Earth's mass and diameter over time! Although the volume added daily is minuscule compared with Earth's total mass, logic and simple addition mandates an increase in mass, diameter and gravity. Increased diameter from accretion is proved by Grand Canyon stratigraphy that shows a one kilometer increase in depth and planetary radius at a rate exceeding three meters \\(10 ft\\) per Ma from start of the Cambrian \\(540 Ma\\) to end of the Permian \\(245 Ma\\)-each layer deposited onto Earth's surface. This is unequivocal evidence of passive external growth by accretion, part of a dual growth and expansion process called "Accreation" \\(creation by accretion\\). Dynamic internal core expansion, the second stage of Accreation, did not commence until the protoplanet reached spherical shape at 500-600 km diameter. At that point, gravity-powered compressive heating initiated core melting and internal expansion. Expansion quickly surpassed the external accretion growth rate and produced surface volcanoes to relieve explosive internal tectonic pressure and transfer excess mass (magma)to the surface. Then, 200-250 Ma, expansion triggered Pangaea's breakup, first sundering Asia and Australia to form the Pacific Ocean, followed by North and South America to form the Atlantic Ocean, by the mechanism of midocean ridges, linear underwater

  13. Spirit View of 'Wishstone' (False Color)

    NASA Technical Reports Server (NTRS)

    2005-01-01

    [figure removed for brevity, see original site] Figure 1

    Scientists working with NASA's Mars Exploration Rover Spirit decided to examine this rock, dubbed 'Wishstone,' based on data from the miniature thermal emission spectrometer. That instrument's data indicated that the mineralogy of the rocks in this area is different from that of rocks encountered either on the plains of Gusev Crater or in bedrock outcrops examined so far in the 'Columbia Hills' inside the crater. Spirit used its rock abrasion tool first to scour a patch of the rock's surface with a wire brush, then to grind away the surface to reveal interior material. Placement of the rover's alpha particle X-ray spectrometer on the exposed circle of interior material revealed that the rock is rich in phosphorus. Spirit used its panoramic camera during the rover's 342nd martian day, or sol, (Dec. 18, 2004) to take the three individual images that were combined to produce this false-color view emphasizing the freshly ground dust around the hole cut by the rock abrasion tool.

    Unusually Rich in Phosophorus The graph in figure 1 compares the elemental makeup of a rock dubbed 'Wishstone' with the average composition of rocks that Spirit examined on the western spur of the 'Columbia Hills.' Wishstone lies farther into the hills than that spur. It is richer in phosphorus than any other Mars rock ever examined. Scientists plan to examine other rocks near Wishstone to help explain the significance of the high phosphorus concentration. The vertical scale is the ratio of the concentration of an element in the hills rocks to the concentration of the same element in a typical volcanic rock from the plains that Spirit crossed to reach the hills.

  14. Venus - False Color of Bereghinya Planitia

    NASA Technical Reports Server (NTRS)

    1992-01-01

    This false color Magellan image shows a portion of Bereghinya Planitia (plains) in the northern hemisphere of Venus, centered at 31 degrees north latitude, 43 degrees east longitude. The area is 260 kilometers (160 miles) wide and 330 kilometers (200 miles) long. This image was produced from Magellan radar data collected in Cycle 2 of the mission. Cycle 2 was completed January 15, 1992. The area was not imaged during the first cycle because of superior conjunction when the sun was between the Earth and Venus, preventing communication with the spacecraft. This image contains examples of several of the major geologic terrains on Venus and illustrates the basic stratigraphy or sequence of geologic events. The oldest terrains appear as bright, highly-fractured or chaotic highlands rising out of the plains. This is seen in the upper right and lower left quadrants of the image. The chaotic highlands, sometimes called tessera, may represent older and thicker crustal material and occupy about 15 percent of the surface of Venus. Plains surround and embay the fractured highland tessera. Plains are formed by fluid volcanic flows that may have once formed vast lava seas which covered all the low lying surfaces. Plains comprise more than 80 percent of the surface of Venus. The most recent activity in the region is volcanism that produced the radar bright flows best seen in the lower right quadrant of the image. The lava flows in this image are associated with the shield volcano Tepev Mons whose summit is near the lower left corner of the image. The flows are similar to the darker plains volcanics, but apparently have more rugged surfaces that more efficiently scatter the radar signal back to the spacecraft. The geologic sequence is early fracturing of the tessera, flooding by extensive plains lavas and scattered, less extensive individual flows on the plains surface. The simulated hues are based on color images recorded by the Soviet Venera 13 and 14 spacecraft.

  15. A Frosty Rim In False Color

    NASA Technical Reports Server (NTRS)

    2005-01-01

    [figure removed for brevity, see original site]

    The theme for the weeks of 1/17 and 1/24 is the north polar region of Mars as seen in false color THEMIS images. Ice/frost will typically appear as bright blue in color; dust mantled ice will appear in tones of red/orange.

    Our final image combines the features of the past two days, with a dust covered frosty crater rim and the bluer sand dunes of the north polar region.

    Image information: VIS instrument. Latitude 70.1, Longitude 351.8 East (8.2 West). 40 meter/pixel resolution.

    Note: this THEMIS visual image has not been radiometrically nor geometrically calibrated for this preliminary release. An empirical correction has been performed to remove instrumental effects. A linear shift has been applied in the cross-track and down-track direction to approximate spacecraft and planetary motion. Fully calibrated and geometrically projected images will be released through the Planetary Data System in accordance with Project policies at a later time.

    NASA's Jet Propulsion Laboratory manages the 2001 Mars Odyssey mission for NASA's Office of Space Science, Washington, D.C. The Thermal Emission Imaging System (THEMIS) was developed by Arizona State University, Tempe, in collaboration with Raytheon Santa Barbara Remote Sensing. The THEMIS investigation is led by Dr. Philip Christensen at Arizona State University. Lockheed Martin Astronautics, Denver, is the prime contractor for the Odyssey project, and developed and built the orbiter. Mission operations are conducted jointly from Lockheed Martin and from JPL, a division of the California Institute of Technology in Pasadena.

  16. Natural and False Color Views of Europa

    NASA Technical Reports Server (NTRS)

    1996-01-01

    This image shows two views of the trailing hemisphere of Jupiter's ice-covered satellite, Europa. The left image shows the approximate natural color appearance of Europa. The image on the right is a false-color composite version combining violet, green and infrared images to enhance color differences in the predominantly water-ice crust of Europa. Dark brown areas represent rocky material derived from the interior, implanted by impact, or from a combination of interior and exterior sources. Bright plains in the polar areas (top and bottom) are shown in tones of blue to distinguish possibly coarse-grained ice (dark blue) from fine-grained ice (light blue). Long, dark lines are fractures in the crust, some of which are more than 3,000 kilometers (1,850 miles) long. The bright feature containing a central dark spot in the lower third of the image is a young impact crater some 50 kilometers (31 miles) in diameter. This crater has been provisionally named 'Pwyll' for the Celtic god of the underworld.

    Europa is about 3,160 kilometers (1,950 miles) in diameter, or about the size of Earth's moon. This image was taken on September 7, 1996, at a range of 677,000 kilometers (417,900 miles) by the solid state imaging television camera onboard the Galileo spacecraft during its second orbit around Jupiter. The image was processed by Deutsche Forschungsanstalt fuer Luftund Raumfahrt e.V., Berlin, Germany.

    The Jet Propulsion Laboratory, Pasadena, CA, manages the mission for NASA's Office of Space Science, Washington, DC.

    This image and other images and data received from Galileo are posted on the Galileo mission home page on the World Wide Web at http://galileo.jpl.nasa.gov. Background information and educational context for the images can be found at http://www.jpl.nasa.gov/galileo/sepo

  17. Blind sequential lineup administration reduces both false identifications and confidence in those false identifications.

    PubMed

    Charman, Steve D; Quiroz, Vanessa

    2016-10-01

    One of the most recommended procedures proposed by eyewitness experts is the use of double-blind lineups, in which the administrator does not know the identity of the suspect in the lineup. But despite the near universality of this recommendation, there is surprisingly little empirical research to support the claim that nonblind administration inflates false identifications. What little research has been conducted has shown conflicting findings with regard to the conditions under which nonblind administration affects false identifications, as well as its effects on witness confidence. The current study attempts to elucidate this effect. Student-participants (n = 312) were randomly assigned to play the role of either a lineup administrator (who were either told the identity of the suspect in the lineup or not) or a mock crime witness. Following unbiased instructions, administrators presented either a target-present or target-absent sequential lineup to the witness while being surreptitiously videorecorded. Nonblind administration significantly inflated false, but not correct, identifications, and significantly inflated witness confidence in those false identifications. Video recordings indicated that nonblind administrators were significantly more likely than blind administrators to smile (a) while the witness was viewing a photograph of the suspect, and (b) after a suspect identification. Results provide stronger support for the use of blind lineup administration by broadening the conditions under which nonblind administration is shown to inflate false identifications. Possible reconciliations for conflicting findings in the literature are discussed. (PsycINFO Database Record

  18. Skin sensitization, false positives and false negatives: experience with guinea pig assays.

    PubMed

    Basketter, David A; Kimber, Ian

    2010-07-01

    The advent of the local lymph node assay (LLNA), and efforts to develop in vitro alternatives for the identification of skin sensitizing chemicals has focused attention on the issue of false positive and false negative results. In essence, the question becomes 'what is the gold standard?' In this context, attention has focused primarily on the LLNA as this is now the preferred assay for skin sensitization testing. However, for many years prior to introduction of the LLNA, the guinea pig maximization test and the occluded patch test of Buehler were the methods of choice. In order to encourage a more informed dialogue about the relative performance, accuracy and applicability of the LLNA and guinea pig tests, we have here considered the extent to which guinea pig methods were themselves subject to false positives and negative results. We describe and discuss here well-characterized examples of instances where both false negatives (including abietic acid and eugenol) or false positives (including vanillin and sulfanilic acid) have been recorded in guinea pig tests. These and other examples are discussed with particular reference to the fabrication of a gold standard dataset that is required for the validation of in vitro alternatives.

  19. 27 CFR 22.33 - Time of destruction of marks and brands.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... marks and brands. 22.33 Section 22.33 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND... Provisions Destruction of Marks and Brands § 22.33 Time of destruction of marks and brands. (a) Any person..., brand, and labels required by this chapter to be placed on packages of tax-free alcohol. (b) A...

  20. 48 CFR 1910.004-70 - Brand name products or equal.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Brand name products or... GOVERNORS ACQUISITION PLANNING SPECIFICATIONS, STANDARDS, AND OTHER PURCHASE DESCRIPTIONS 1910.004-70 Brand... below. (b) Citing brand name products. Brand name or equal purchase descriptions shall cite all...

  1. 48 CFR 2811.104-70 - Brand-name or equal description.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Brand-name or equal... 2811.104-70 Brand-name or equal description. When a brand-name or equal description is used, the clause set forth in 2852.211-70, Brand-name or Equal, shall be inserted into the solicitation....

  2. 48 CFR 1910.004-72 - Solicitations, brand name or equal descriptions.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Solicitations, brand name... 1910.004-72 Solicitations, brand name or equal descriptions. (a) An entry substantially as follows... which a brand name or equal purchase description applies. Bidding on: Manufacturer's Name: Brand:...

  3. 27 CFR 20.33 - Time of destruction of marks and brands.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... marks and brands. 20.33 Section 20.33 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND... Administrative Provisions Marks and Brands § 20.33 Time of destruction of marks and brands. (a) Any person who... alcohol or specially denatured rum shall immediately destroy or obliterate the marks, brands, and...

  4. 27 CFR 20.33 - Time of destruction of marks and brands.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... marks and brands. 20.33 Section 20.33 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND... Administrative Provisions Marks and Brands § 20.33 Time of destruction of marks and brands. (a) Any person who... alcohol or specially denatured rum shall immediately destroy or obliterate the marks, brands, and...

  5. Identifying Determinants of Young Children's Brand Awareness: Television, Parents, and Peers

    ERIC Educational Resources Information Center

    Valkenburg, P.M.; Buijzen, M.

    2005-01-01

    The aim of this study was to investigate the development of young children's brand awareness, and the relative influence of environmental factors (e.g., television, parents, peers) on brand awareness. We presented 196 two- to eight-year-olds with 12 brand logos. After exposure to these logos, we asked children to mention the brand name (brand…

  6. 27 CFR 22.33 - Time of destruction of marks and brands.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... marks and brands. 22.33 Section 22.33 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND... Provisions Destruction of Marks and Brands § 22.33 Time of destruction of marks and brands. (a) Any person..., brand, and labels required by this chapter to be placed on packages of tax-free alcohol. (b) A...

  7. Covert brand recognition engages emotion-specific brain networks.

    PubMed

    Casarotto, Silvia; Ricciardi, Emiliano; Romani, Simona; Dalli, Daniele; Pietrini, Pietro

    2012-12-01

    Consumer goods' brands have become a major driver of consumers' choice: they have got symbolic, relational and even social properties that add substantial cultural and affective value to goods and services. Therefore, measuring the role of brands in consumers' cognitive and affective processes would be very helpful to better understand economic decision making. This work aimed at finding the neural correlates of automatic, spontaneous emotional response to brands, showing how deeply integrated are consumption symbols within the cognitive and affective processes of individuals. Functional magnetic resonance imaging (fMRI) was measured during a visual oddball paradigm consisting in the presentation of scrambled pictures as frequent stimuli, colored squares as targets, and brands and emotional pictures (selected from the International Affective Picture System [IAPS]) as emotionally-salient distractors. Affective rating of brands was assessed individually after scanning by a validated questionnaire. Results showed that, similarly to IAPS pictures, brands activated a well-defined emotional network, including amygdala and dorsolateral prefrontal cortex, highly specific of affective valence. In conclusion, this work identified the neural correlates of brands within cognitive and affective processes of consumers.

  8. Spirit's West Valley Panorama (False Color)

    NASA Technical Reports Server (NTRS)

    2008-01-01

    NASA'S Mars Exploration Rover Spirit captured this westward view from atop a low plateau where Sprit spent the closing months of 2007.

    After several months near the base of the plateau called 'Home Plate' in the inner basin of the Columbia Hills range inside Gusev Crater, Spirit climbed onto the eastern edge of the plateau during the rover's 1,306th Martian day, or sol, (Sept. 5, 2007). It examined rocks and soils at several locations on the southern half of Home Plate during September and October. It was perched near the western edge of Home Plate when it used its panoramic camera (Pancam) to take the images used in this view on sols 1,366 through 1,369 (Nov. 6 through Nov. 9, 2007). With its daily solar-energy supply shrinking as Martian summer turned to fall, Spirit then drove to the northern edge of Home Plate for a favorable winter haven. The rover reached that northward-tilting site in December, in time for the fourth Earth-year anniversary of its landing on Mars. Spirit reached Mars on Jan. 4, 2004, Universal Time (Jan. 3, 2004, Pacific Standard Time). It landed at a site at about the center of the horizon in this image.

    This panorama covers a scene spanning left to right from southwest to northeast. The western edge of Home Plate is in the foreground, generally lighter in tone than the more distant parts of the scene. A rock-dotted hill in the middle distance across the left third of the image is 'Tsiolkovski Ridge,' about 30 meters or 100 feet from the edge of Home Plate and about that same distance across. A bump on the horizon above the left edge of Tsiolkovski Ridge is 'Grissom Hill,' about 8 kilometers or 5 miles away. At right, the highest point of the horizon is 'Husband Hill,' to the north and about 800 meters or half a mile away.

    This view combines separate images taken through Pancam filters centered on wavelengths of 753 nanometers, 535 nanometers and 432 nanometers. It is presented in a false-color stretch to bring out subtle

  9. 'Lyell' Panorama inside Victoria Crater (False Color)

    NASA Technical Reports Server (NTRS)

    2008-01-01

    During four months prior to the fourth anniversary of its landing on Mars, NASA's Mars Exploration Rover Opportunity examined rocks inside an alcove called 'Duck Bay' in the western portion of Victoria Crater. The main body of the crater appears in the upper right of this stereo panorama, with the far side of the crater lying about 800 meters (half a mile) away. Bracketing that part of the view are two promontories on the crater's rim at either side of Duck Bay. They are 'Cape Verde,' about 6 meters (20 feet) tall, on the left, and 'Cabo Frio,' about 15 meters (50 feet) tall, on the right. The rest of the image, other than sky and portions of the rover, is ground within Duck Bay.

    Opportunity's targets of study during the last quarter of 2007 were rock layers within a band exposed around the interior of the crater, about 6 meters (20 feet) from the rim. Bright rocks within the band are visible in the foreground of the panorama. The rover science team assigned informal names to three subdivisions of the band: 'Steno,' 'Smith,' and 'Lyell.'

    This view combines many images taken by Opportunity's panoramic camera (Pancam) from the 1,332nd through 1,379th Martian days, or sols, of the mission (Oct. 23 to Dec. 11, 2007). Images taken through Pancam filters centered on wavelengths of 753 nanometers, 535 nanometers and 432 nanometers were mixed to produce this view, which is presented in a false-color stretch to bring out subtle color differences in the scene. Some visible patterns in dark and light tones are the result of combining frames that were affected by dust on the front sapphire window of the rover's camera.

  10. False Color Mosaic Great Red Spot

    NASA Technical Reports Server (NTRS)

    1996-01-01

    False color representation of Jupiter's Great Red Spot (GRS) taken through three different near-infrared filters of the Galileo imaging system and processed to reveal cloud top height. Images taken through Galileo's near-infrared filters record sunlight beyond the visible range that penetrates to different depths in Jupiter's atmosphere before being reflected by clouds. The Great Red Spot appears pink and the surrounding region blue because of the particular color coding used in this representation. Light reflected by Jupiter at a wavelength (886 nm) where methane strongly absorbs is shown in red. Due to this absorption, only high clouds can reflect sunlight in this wavelength. Reflected light at a wavelength (732 nm) where methane absorbs less strongly is shown in green. Lower clouds can reflect sunlight in this wavelength. Reflected light at a wavelength (757 nm) where there are essentially no absorbers in the Jovian atmosphere is shown in blue: This light is reflected from the deepest clouds. Thus, the color of a cloud in this image indicates its height. Blue or black areas are deep clouds; pink areas are high, thin hazes; white areas are high, thick clouds. This image shows the Great Red Spot to be relatively high, as are some smaller clouds to the northeast and northwest that are surprisingly like towering thunderstorms found on Earth. The deepest clouds are in the collar surrounding the Great Red Spot, and also just to the northwest of the high (bright) cloud in the northwest corner of the image. Preliminary modeling shows these cloud heights vary over 30 km in altitude. This mosaic, of eighteen images (6 in each filter) taken over a 6 minute interval during the second GRS observing sequence on June 26, 1996, has been map-projected to a uniform grid of latitude and longitude. North is at the top.

    Launched in October 1989, Galileo entered orbit around Jupiter on December 7, 1995. The spacecraft's mission is to conduct detailed studies of the giant planet

  11. False Color Image of Volcano Sapas Mons

    NASA Technical Reports Server (NTRS)

    1991-01-01

    This false-color image shows the volcano Sapas Mons, which is located in the broad equatorial rise called Atla Regio (8 degrees north latitude and 188 degrees east longitude). The area shown is approximately 650 kilometers (404 miles) on a side. Sapas Mons measures about 400 kilometers (248 miles) across and 1.5 kilometers (0.9 mile) high. Its flanks show numerous overlapping lava flows. The dark flows on the lower right are thought to be smoother than the brighter ones near the central part of the volcano. Many of the flows appear to have been erupted along the flanks of the volcano rather than from the summit. This type of flank eruption is common on large volcanoes on Earth, such as the Hawaiian volcanoes. The summit area has two flat-topped mesas, whose smooth tops give a relatively dark appearance in the radar image. Also seen near the summit are groups of pits, some as large as one kilometer (0.6 mile) across. These are thought to have formed when underground chambers of magma were drained through other subsurface tubes and lead to a collapse at the surface. A 20 kilometer-diameter (12-mile diameter) impact crater northeast of the volcano is partially buried by the lava flows. Little was known about Atla Regio prior to Magellan. The new data, acquired in February 1991, show the region to be composed of at least five large volcanoes such as Sapas Mons, which are commonly linked by complex systems of fractures or rift zones. If comparable to similar features on Earth, Atla Regio probably formed when large volumes of molten rock upwelled from areas within the interior of Venus known as'hot spots.' Magellan is a NASA spacecraft mission to map the surface of Venus with imaging radar. The basic scientific instrument is a synthetic aperture radar, or SAR, which can look through the thick clouds perpetually shielding the surface of Venus. Magellan is in orbit around Venus which completes one turn around its axis in 243 Earth days. That period of time, one Venus day

  12. Panorama from 'Cape Verde' (False Color)

    NASA Technical Reports Server (NTRS)

    2007-01-01

    NASA's Mars Exploration Rover Opportunity captured this vista of 'Victoria Crater' from the viewpoint of 'Cape Verde,' one of the promontories that are part of the scalloped rim of the crater. Opportunity drove onto Cape Verde shortly after arriving at the rim of Victoria in September 2006. The view combines hundreds of exposures taken by the rover's panoramic camera (Pancam). The camera began taking the component images during Opportunity's 970th Martian day, or sol, on Mars (Oct. 16, 2006). Work on the panorama continued through the solar conjunction period, when Mars was nearly behind the sun from Earth's perspective and communications were minimized. Acquisition of images for this panorama was completed on Opportunity's 991st sol (Nov. 7, 2006).

    The top of Cape Verde is in the immediate foreground at the center of the image. To the left and right are two of the more gradually sloped bays that alternate with the cliff-faced capes or promontories around the rim of the crater. 'Duck Bay,' where Opportunity first reached the rim, is to the right. Beyond Duck Bay counterclockwise around the rim, the next promontory is 'Cabo Frio,' about 150 meters (500 feet) from the rover. On the left side of the panorama is 'Cape St. Mary,' the next promontory clockwise from Cape Verde and about 40 meters (130 feet) from the rover. The vantage point atop Cape Verde offered a good view of the rock layers in the cliff face of Cape St. Mary, which is about 15 meters or 50 feet tall. By about two weeks after the Pancam finished collecting the images for this panorama, Opportunity had driven to Cape St. Mary and was photographing Cape Verde's rock layers.

    The far side of the crater lies about 800 meters (half a mile) away, toward the southeast.

    This view combines images taken through three of the Pancam's filters, admitting light with wavelengths centered at 750 nanometers (near infrared), 530 nanometers (green) and 430 nanometers (violet). It is presented in false

  13. Alcohol Brand Appearances in U.S. Popular Music

    PubMed Central

    Primack, Brian A.; Nuzzo, Erin; Rice, Kristen R.; Sargent, James D.

    2011-01-01

    Aims The average US adolescent is exposed to 34 references to alcohol in popular music daily. Although brand recognition is an independent, potent risk factor for alcohol outcomes among adolescents, alcohol brand appearances in popular music have not been systematically assessed. We aimed to determine the prevalence of and contextual elements associated with alcohol brand appearances in U.S. popular music. Design Qualitative content analysis. Setting We used Billboard Magazine to identify songs to which US adolescents were most exposed in 2005-2007. For each of the 793 songs, two trained coders independently analyzed the lyrics of each song for references to alcohol and alcohol brand appearances. Subsequent in-depth assessments utilised Atlas.ti to determine contextual factors associated with each of the alcohol brand appearances. Measurements Our final code book contained 27 relevant codes representing 6 categories: alcohol types, consequences, emotional states, activities, status, and objects. Findings Average inter-rater reliability was high (κ=0.80), and all differences were easily adjudicated. Of the 793 songs in our sample, 169 (21.3%) explicitly referred to alcohol, and of those, 41 (24.3%) contained an alcohol brand appearance. Consequences associated with alcohol were more often positive than negative (41.5% vs. 17.1%, P<.001). Alcohol brand appearances were commonly associated with wealth (63.4%), sex (58.5%), luxury objects (51.2%), partying (48.8%), other drugs (43.9%), and vehicles (39.0%). Conclusions One-in-five songs sampled from U.S. popular music had explicit references to alcohol, and one quarter of these mentioned a specific alcohol brand. These alcohol brand appearances are commonly associated with a luxury lifestyle characterised by wealth, sex, partying, and other drugs. PMID:22011113

  14. Brand effect versus competitiveness in hypernetworks.

    PubMed

    Guo, Jin-Li; Suo, Qi

    2015-02-01

    A few of evolving models in hypernetworks have been proposed based on uniform growth. In order to better depict the growth mechanism and competitive aspect of real hypernetworks, we propose a model in term of the non-uniform growth. Besides hyperdegrees, the other two important factors are introduced to underlie preferential attachment. One dimension is the brand effect and the other is the competitiveness. Our model can accurately describe the evolution of real hypernetworks. The paper analyzes the model and calculates the stationary average hyperdegree distribution of the hypernetwork by using Poisson process theory and a continuous technique. We also address the limit in which this model has a condensation. The theoretical analyses agree with numerical simulations. Our model is universal, in that the standard preferential attachment, the fitness model in complex networks and scale-free model in hypernetworks can all be seen as degenerate cases of the model. PMID:25725638

  15. Prebiotics and probiotics - the importance of branding.

    PubMed

    Crittenden, Ross

    2012-01-01

    The costs of developing a probiotic or prebiotic ingredient have always been substantial. Ingredient characterization, evaluation of technological and physiological properties, and demonstrations of safety and clinical efficacy require expensive research. The demanding regulatory requirements imposed by EFSA raise the bar even higher so that the costs of acquiring the necessary clinical evidence to support labeling of these food ingredients is approaching that of pharmaceuticals. In order to justify investment in such expensive clinical development, companies require certainty that they can gain a return on investment. Patenting can provide some protection but is not always possible to patent ingredients, and the period of protection is limited. All ingredients eventually face the prospect of commoditization once patents expire. Branding strategies offer one means of maintaining adequate product differentiation to protect market share and margins over the long term.

  16. Prebiotics and probiotics - the importance of branding.

    PubMed

    Crittenden, Ross

    2012-01-01

    The costs of developing a probiotic or prebiotic ingredient have always been substantial. Ingredient characterization, evaluation of technological and physiological properties, and demonstrations of safety and clinical efficacy require expensive research. The demanding regulatory requirements imposed by EFSA raise the bar even higher so that the costs of acquiring the necessary clinical evidence to support labeling of these food ingredients is approaching that of pharmaceuticals. In order to justify investment in such expensive clinical development, companies require certainty that they can gain a return on investment. Patenting can provide some protection but is not always possible to patent ingredients, and the period of protection is limited. All ingredients eventually face the prospect of commoditization once patents expire. Branding strategies offer one means of maintaining adequate product differentiation to protect market share and margins over the long term. PMID:23990815

  17. Branding your medical practice with effective public relations.

    PubMed

    Trent, Nancy

    2009-01-01

    Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.

  18. Employer Branding - Source of Competitiveness of the Industrial Plants

    NASA Astrophysics Data System (ADS)

    Babčanová, Dagmar; Babčan, Miroslav; Odlerová, Eva

    2010-01-01

    The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.

  19. Astronaut Vance Brand practices operating Docking Module hatch for ASTP

    NASA Technical Reports Server (NTRS)

    1975-01-01

    Astronaut Vance D. Brand, command module pilot of the American Apollo Soyuz Test Project (ASTP) prime crew, practices operating a Docking Module hatch during ASTP pre-flight training at JSC. The Docking Module is designed to link the Apollo and Soyuz spacecraft during their docking in Earth orbit mission. Gary L. Doerre of JSC's Crew Training and Procedures Division is working with Brand. Doerre is wearing a face mask to help prevent possible exposure to Brand of disease prior to the ASTP launch.

  20. Branding your medical practice with effective public relations.

    PubMed

    Trent, Nancy

    2009-01-01

    Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program. PMID:20073177

  1. Gusev Rocks Solidified from Lava (False Color)

    NASA Technical Reports Server (NTRS)

    2006-01-01

    to identify rocks and features investigated by Spirit during the Chinese New Year celebration period. In ancient Chinese myth, FuYi was the first great emperor and lived in the east. He explained the theory of 'Yin' and 'Yang' to his people, invented the net to catch fish, was the first to use fire to cook food, and invented a musical instrument known as the 'Se' to accompany his peoples' songs and dances. Other rocks and features are being informally named for Chinese gods, warriors, inventors, and scientists, as well as rivers, lakes, and mountains.

    Spirit took this image on the rover's Martian day, or sol, 731 (Jan. 23, 2006). This is a false-color composite combining images taken with the Pancam's 750-nanometer, 530-nanometer and 430-nanometer filters.

  2. Screening for possible human carcinogens and mutagens. False positives, false negatives: statistical implications.

    PubMed

    Lovell, D P

    1989-07-01

    A screening method aimed at identifying potential human carcinogens using either animal cancer bioassays or short-term genotoxic assays has 4 possible results: true positive, true negative, false positive and false negative. Such a categorisation is superficially similar to the results of hypothesis testing in a statistical analysis. In this latter case the false positive rate is determined by the significance level of the test and the false negative rate by the statistical power of the test. Although the two types of categorisation appear somewhat similar, different statistical issues are involved in their interpretation. Statistical methods appropriate for the analysis of the results of a series of assays include the use of Bayes' theorem and multivariate methods such as clustering techniques for the selection of batteries of short-term test capable of a better prediction of potential carcinogens. The conclusions drawn from such studies are dependent upon the estimates of values of sensitivity and specificity used, the choice of statistical method and the nature of the data set. The statistical issues resulting from the analysis of specific genotoxicity experiments involve the choice of suitable experimental designs and appropriate analyses together with the relationship of statistical significance to biological importance. The purpose of statistical analysis should increasingly be to estimate and explore effects rather than for formal hypothesis testing.

  3. Dodging the Dilemma of True-False Testing

    ERIC Educational Resources Information Center

    Eakin, Richard R.; Long, Clifford A.

    1977-01-01

    A scoring technique for true-false tests is presented. The technique, paired item scoring, involves combining two statements and having the student select one of the four resultants possible: true-true, false-true, true-false, and false-false. The combined item is treated as a multiple choice item. (Author/JKS)

  4. When a threat to the brand is a threat to the self: the importance of brand identification and implicit self-esteem in predicting defensiveness.

    PubMed

    Lisjak, Monika; Lee, Angela Y; Gardner, Wendi L

    2012-09-01

    This research examines how people respond when a commercial brand they identify with is threatened. Across four studies, the authors found that among participants who identified with a brand, a threat to the brand elicited the same responses as a threat to the self. Specifically, participants with low implicit self-esteem defended the brand when the self was activated, unlike their high implicit self-esteem counterparts. In addition, brand defense was reduced when individuals had the opportunity to affirm a valued aspect of their self-concept. These findings suggest that when a brand that people identify with is threatened, they may defend the brand to preserve the integrity of the self. More broadly, these findings are consistent with the notion that brands may be included into the extended self-concept, which supports William James's original ideas concerning the breadth and heterogeneity of the self.

  5. How the Sausage is Made: Kepler's False Alarms, False Positives, and Planet Candidates

    NASA Astrophysics Data System (ADS)

    Coughlin, J.

    2014-04-01

    The Kepler mission has now designated over 7,000 Kepler objects of interest (KOIs), or transit-like signatures, utilizing up to four years of data. The number of potentially habitable planet candidates (PCs) among this sample has risen significantly over time. However, starting with Kepler threshold crossing events (TCEs), there are initially about as many false alarms (FAs) detected as there are KOIs. Furthermore, due to its design, contamination from eclipsing binaries, variable stars, and other transiting planets result in a significant number of KOIs being designated as false positives (FPs). Many of these FAs and FPs occur at long orbital periods, where habitable planets are typically found. I will review the process of how an initial TCE becomes a KOI, and then is ultimately classified as a FA, FP, or PC, along with the various vetting tools employed. The understanding of this process is crucial to performing accurate statistical analyses on populations of habitable planet candidates discovered by Kepler.

  6. Performance analysis of ten brands of batteries for hearing aids

    PubMed Central

    Penteado, Silvio Pires; Bento, Ricardo Ferreira

    2013-01-01

    Summary Introduction: Comparison of the performance of hearing instrument batteries from various manufacturers can enable otologists, audiologists, or final consumers to select the best products, maximizing the use of these materials. Aim: To analyze the performance of ten brands of batteries for hearing aids available in the Brazilian marketplace. Methods: Hearing aid batteries in four sizes were acquired from ten manufacturers and subjected to the same test conditions in an acoustic laboratory. Results: The results obtained in the laboratory contrasted with the values reported by manufacturers highlighted significant discrepancies, besides the fact that certain brands in certain sizes perform better on some tests, but does not indicate which brand is the best in all sizes. Conclusions: It was possible to investigate the performance of ten brands of hearing aid batteries and describe the procedures to be followed for leakage, accidental intake, and disposal. PMID:25992026

  7. Interior detail view of fireplace. Note branding marks on floor ...

    Library of Congress Historic Buildings Survey, Historic Engineering Record, Historic Landscapes Survey

    Interior detail view of fireplace. Note branding marks on floor before hearth. Camera facing west. - Warner Ranch, Ranch House, San Felipe Road (State Highway S2), Warner Springs, San Diego County, CA

  8. Astronauts Stafford and Brand at controls of Apollo Command Module

    NASA Technical Reports Server (NTRS)

    1975-01-01

    Two American ASTP crewmen, Astronauts Thomas P. Stafford (foreground) and Vance D. Brand are seen at the controls of the Apollo Command Module during the joint U.S.-USSR Apollo Soyuz Test Project (ASTP) docking in Earth orbit mission.

  9. Astronaut Vance Brand at controls of Apollo Command Module

    NASA Technical Reports Server (NTRS)

    1975-01-01

    Astronaut Vance D. Brand, command module pilot of the American ASTP crew, is seen at the controls of the Apollo Command Module during the joint U.S.-USSR Apollo Soyuz Test Project (ASTP) docking in Earth orbit mission.

  10. The Effect of Brand on the Evaluation of Websites

    NASA Astrophysics Data System (ADS)

    de Angeli, Antonella; Hartmann, Jan; Sutcliffe, Alistair

    The effect of brand on consumer attitudes towards real and virtual goods is largely documented in consumer psychology and marketing. There is an obvious link between the design of a website and its brand. Yet, this effect has attracted little attention from the HCI community. This paper presents empirical evidence showing that brand attitude influences the evaluation of websites. The effect was reliable across different measures: people holding better attitudes were more positive in the evaluation of aesthetics, pleasure and usability. A sample of students (N=145) with a background in HCI was tested, suggesting that brand may influence the output of expert evaluators. The study provides support to the proposition of UX as a contextual-dependent response to the interaction with computing systems and has important implications for the design and evaluation of websites which are discussed in the conclusion.

  11. 43 CFR 4750.2-2 - Brand inspection.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ..., DEPARTMENT OF THE INTERIOR RANGE MANAGEMENT (4000) PROTECTION, MANAGEMENT, AND CONTROL OF WILD FREE-ROAMING HORSES AND BURROS Private Maintenance § 4750.2-2 Brand inspection. The authorized officer shall...

  12. 43 CFR 4750.2-2 - Brand inspection.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ..., DEPARTMENT OF THE INTERIOR RANGE MANAGEMENT (4000) PROTECTION, MANAGEMENT, AND CONTROL OF WILD FREE-ROAMING HORSES AND BURROS Private Maintenance § 4750.2-2 Brand inspection. The authorized officer shall...

  13. 43 CFR 4750.2-2 - Brand inspection.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ..., DEPARTMENT OF THE INTERIOR RANGE MANAGEMENT (4000) PROTECTION, MANAGEMENT, AND CONTROL OF WILD FREE-ROAMING HORSES AND BURROS Private Maintenance § 4750.2-2 Brand inspection. The authorized officer shall...

  14. 43 CFR 4750.2-2 - Brand inspection.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ..., DEPARTMENT OF THE INTERIOR RANGE MANAGEMENT (4000) PROTECTION, MANAGEMENT, AND CONTROL OF WILD FREE-ROAMING HORSES AND BURROS Private Maintenance § 4750.2-2 Brand inspection. The authorized officer shall...

  15. Your employment brand: is it working for or against you?

    PubMed

    Mitchell, Stephen G

    2008-01-01

    The ability to attract and retain hard-to-find professionals is vitally connected to the perceptions of your organization both internally and externally. Many organizations confuse their employment brand with branding and all too often put considerable effort and often scarce resources against ineffective initiatives. Most health care organizations do not consistently allocate the necessary resources needed to build and sustain a strong employer brand. The relationship between employers and employees to and among each other and the values you strive for collectively are the cornerstones of your employment brand. It is imperative for nurse leaders to create and sustain an environment where employees are inherently positive and connected to their organization. PMID:18524379

  16. False Memory ≠ False Memory: DRM Errors Are Unrelated to the Misinformation Effect

    PubMed Central

    Ost, James; Blank, Hartmut; Davies, Joanna; Jones, Georgina; Lambert, Katie; Salmon, Kelly

    2013-01-01

    The DRM method has proved to be a popular and powerful, if controversial, way to study ‘false memories’. One reason for the controversy is that the extent to which the DRM effect generalises to other kinds of memory error has been neither satisfactorily established nor subject to much empirical attention. In the present paper we contribute data to this ongoing debate. One hundred and twenty participants took part in a standard misinformation effect experiment, in which they watched some CCTV footage, were exposed to misleading post-event information about events depicted in the footage, and then completed free recall and recognition tests. Participants also completed a DRM test as an ostensibly unrelated filler task. Despite obtaining robust misinformation and DRM effects, there were no correlations between a broad range of misinformation and DRM effect measures (mean r  = −.01). This was not due to reliability issues with our measures or a lack of power. Thus DRM ‘false memories’ and misinformation effect ‘false memories’ do not appear to be equivalent. PMID:23573186

  17. Balancing false positives and false negatives for the detection of differential expression in malignancies

    PubMed Central

    De Smet, F; Moreau, Y; Engelen, K; Timmerman, D; Vergote, I; De Moor, B

    2004-01-01

    A basic problem of microarray data analysis is to identify genes whose expression is affected by the distinction between malignancies with different properties. These genes are said to be differentially expressed. Differential expression can be detected by selecting the genes with P-values (derived using an appropriate hypothesis test) below a certain rejection level. This selection, however, is not possible without accepting some false positives and negatives since the two sets of P-values, associated with the genes whose expression is and is not affected by the distinction between the different malignancies, overlap. We describe a procedure for the study of differential expression in microarray data based on receiver-operating characteristic curves. This approach can be useful to select a rejection level that balances the number of false positives and negatives and to assess the degree of overlap between the two sets of P-values. Since this degree of overlap characterises the balance that can be reached between the number of false positives and negatives, this quantity can be seen as a quality measure of microarray data with respect to the detection of differential expression. As an example, we apply our method to data sets studying acute leukaemia. PMID:15354216

  18. Should you take your brand to where the action is?

    PubMed

    Aaker, D A

    1997-01-01

    When markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly attractive market above or below their current positions. And for companies chasing growth, the urge to move into booming premium or value segments also can be hard to resist. The draw is indeed strong; and in some instances, a vertical move is not merely justified but actually essential to survival--even for top brands, which have the advantages of economies of scale, brand equity, and retail clout. But beware: leveraging a brand to access upscale or downscale markets is more dangerous than it first appears. Before making a move, then, managers should ascertain whether the rewards will be worth the risks. In general, David Aaker recommends that managers avoid vertical extensions whenever possible. There is an inherent contradiction in the very concept because brand equity is built in large part on image and perceived worth, and a vertical move can easily distort those qualities. Still, certain situations demand vertical extensions, and Aaker examines both the winners and the losers in the game. Managers may find themselves facing a situation that presents both an emerging opportunity and a strategic threat, and alternatives to vertical extensions may have even higher risks and costs. Furthermore, a number of brands have been extended vertically with complete success. If after assessing the risks and rewards you conclude that a vertical extension is on the horizon, proceed with caution. And keep in mind that your challenge will be to leverage and protect the original brand while taking advantage of the new opportunity.

  19. Polycyclic aromatic hydrocarbons in some grounded coffee brands.

    PubMed

    Grover, Inderpreet Singh; Sharma, Rashmi; Singh, Satnam; Pal, Bonamali

    2013-08-01

    Potentially toxic 16 priority polycyclic aromatic hydrocarbons (PAHs) were determined in four brands of grounded coffee. Four to 13 PAHs were detected. Concentrations of total PAHs in different brands of coffee samples were in the range of 831.7-1,589.7 μg/kg. Benzo[a]pyrene (2A: probable human carcinogen) was found in Nescafe Premium whereas naphthalene (2B: possible human carcinogen) was found in all the samples of coffee. PMID:23242460

  20. Adverse clinical sequelae after skin branding: a case series

    PubMed Central

    2009-01-01

    Introduction Branding refers to a process whereby third degree burns are inflicted on the skin with a hot iron rod or metallic object. Branding employs the phenomenon of "counter irritation," and is widely used by faith healers in developing countries for therapeutic purposes. Some methods, which are very crude and inhuman, carry a large risk of complications. The purpose of this study is to present a series of complications and to familiarize clinicians with this dangerous method of treatment. Case presentation Four Pakistani patients, three male and one female, ranging from 25 to 60 years of age "branded" with a red hot iron rod for various medical reasons presented with severe medical complications to our tertiary care hospital. The mean duration between the procedure and presentation to the hospital was 6 days. At the time of admission, two patients had septic shock, one patient had cavernous sinus thrombosis and one patient had multiple splenic abscesses. All patients received standard care for wound management and systemic infections. Two patients eventually died during the course of treatment. Conclusion Severe complications from branding are troublesome and the potential risks of this treatment outweigh its benefits. Globally, there is a great need for heightened awareness about the dangers of branding among patients and physicians, as this will have an important effect on patients who seek branding for various medical conditions. PMID:19166615