Science.gov

Sample records for adult marketing education

  1. Segmenting the Adult Education Market.

    ERIC Educational Resources Information Center

    Aurand, Tim

    1994-01-01

    Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

  2. Marketing in Adult Education. A Critical Review of Literature.

    ERIC Educational Resources Information Center

    Wells, Rita L.

    In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

  3. An Application of the Marketing Mix to Adult Education.

    ERIC Educational Resources Information Center

    Buchanan, Wray; Hoy, Frank

    1983-01-01

    Discusses the experience of a major university in applying the concept of the marketing mix to an adult education program. The concept requires the understanding of the interdependence of the four Ps of marketing: product, place, price, and promotion. (JOW)

  4. Developing a Marketing Strategy for Adult and Continuing Education.

    ERIC Educational Resources Information Center

    Further Education Unit, London (England).

    The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…

  5. Marketing and Market Research for Adult and Continuing Education.

    ERIC Educational Resources Information Center

    Buckmaster, Annette

    Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

  6. Building Program Awareness through Adult Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Price, William T., Jr.

    A large portion of the business community has limited and/or inaccurate knowledge about marketing and distributive education (MDE). If MDE begins meeting the adult training and development needs of industry, recognition of MDE as a viable training program should emerge. With the proper organizational structure and delivery system, adult MDE can be…

  7. The Promise and the Pathway: Marketing Higher Education to Adults

    ERIC Educational Resources Information Center

    Stein, David S.; Wanstreet, Constance E.; Saunders, Charles T., Jr.; Lutz, Michelle L.

    2009-01-01

    This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…

  8. Adult Marketing Education for the Small Business Sector: A Status Report.

    ERIC Educational Resources Information Center

    Price, William T., Jr.

    A study identified and analyzed adult marketing education services that have been and are currently being provided for the small business sector. The methodology involved a literature review and a mail survey of all secondary and postsecondary marketing education state supervisors listed in the 1985-86 State Supervisors Directory. Of the 54…

  9. Adult Education and the Labour Market. European Society for Research on the Education of Adults Seminar Proceedings (Ljubljana, Slovenia, October 10-12, 1993). First Edition.

    ERIC Educational Resources Information Center

    Klenovsek, Tanja Vilic, Ed.; Olesen, Henning Salling, Ed.

    This book contains papers, reports, and welcoming speeches from a seminar for European adult education researchers. The following are included: "Background and Thematic Outline for the ESREA (European Society for Research on the Education of Adults) Seminar on Research into Adult Education and the Labor Market" (Olesen); "Welcoming…

  10. Threshold Pricing: A Strategy for the Marketing of Adult Education Courses.

    ERIC Educational Resources Information Center

    Lamoureux, Marvin E.

    Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

  11. Labour Market Strategies and Adult Education in Europe.

    ERIC Educational Resources Information Center

    Lichtner, Maurizio

    1991-01-01

    Challenges of a changing Europe for education and training are new technology and organizational patterns, youth unemployment, professional mobility, and migration. Developments in Italy that exemplify change include literacy for immigrants, work-related education for women, "Green Universities," and transferable skills. (SK)

  12. Adult Education Goes to Market: An Ethnographic Case Study of the Restructuring and Reculturing of Adult Education

    ERIC Educational Resources Information Center

    Beach, Dennis; Carlson, Marie

    2004-01-01

    The restructuring of adult education in Goteborg was first initiated experimentally with respect only to SFI education (an education in beginning Swedish for ethnic minorities living in Sweden). This was done on the basis of decisions in the Goteborg Municipal Council in 1999. But restructuring came into full force for all municipal adult…

  13. Marketing Education

    ERIC Educational Resources Information Center

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  14. Adult Education in Sweden.

    ERIC Educational Resources Information Center

    Miller, Harry; And Others

    Folk high schools, study circles, labor market training, union education, and municipal adult schools are the major providers of adult education in Sweden. For the most part, these programs are financed by the government and are tuition free. Folk high schools, which are the oldest type, were founded to provide young adults with a general civic…

  15. Marketing Adult Literacy Education: Administrators' Perceptions of Effective Strategies for Program Development.

    ERIC Educational Resources Information Center

    Douglas, Kristen H.; Valentine, Thomas; Cervero, Ronald M.

    1999-01-01

    Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by…

  16. Corn Production and Marketing. An Instructional Unit for Teachers of Adult Vocational Education in Agriculture.

    ERIC Educational Resources Information Center

    Grace, Clyde, Jr.; Iverson, Maynard J.

    The instructional unit designed to develop the effective ability of farmers to produce, harvest, store, and market corn profitably is structured in 11 lessons. The unit was developed as a guide for use by teachers in planning and conducting young farmer or adult farmer classes. The specific topic areas include varieties of corn, principles of…

  17. Soybean Production and Marketing. An Instructional Unit for Teachers of Adult Education in Agriculture.

    ERIC Educational Resources Information Center

    Irish, Paul; Iverson, Maynard J.

    The instructional unit was developed for use as a guide for planning and teaching adult or young farmer classes in Kentucky. The unit consists of 12 lessons covering various aspects of soybean production and marketing. The course objective is to develop the effective ability of farmers to plan for profitable soybean production. Transparency and…

  18. Enabling Labour Market Entry for Adults through Non-Formal Education and Training for Employment in South Africa

    ERIC Educational Resources Information Center

    Mayombe, Celestin

    2016-01-01

    Adult non-formal education and training (NFET) in South Africa was adopted in 1990 to address the problem of unemployment of non-educated and unskilled adults. Public and private NFET centres aim to meet the training needs of adults who were deprived of formal education that would foster access to opportunities for employment. The paper reports on…

  19. Plugging into Marketing Education.

    ERIC Educational Resources Information Center

    Lunkenheimer, Gary; Swift, Teri

    This text contains activities that allow marketing education instructors to integrate their curriculum with word-processing, spreadsheet, and presentation software. Their students can gain experience with technology, fulfill marketing education learner outcomes, and meet the demands of a marketing job. The instructor provides an outline for…

  20. Connecticut Marketing Education Handbook.

    ERIC Educational Resources Information Center

    West Haven Board of Education, CT.

    This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing…

  1. Preparing Educators of Adults.

    ERIC Educational Resources Information Center

    Grabowski, Stanley M.; And Others

    Model programs are described for two areas of adult education--the preparation of adult educators and the training conducted by adult educators. In Chapter One, Phyllis Caldwell reviews the literature concerning the preservice training of adult educators, concentrating on the competencies of adult education administrators and teachers. In Chapter…

  2. Marketing Education Curriculum Guide.

    ERIC Educational Resources Information Center

    Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst.

    This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…

  3. Vocational and Adult Education in Europe.

    ERIC Educational Resources Information Center

    van Wieringen, Fons, Ed.; Attwell, Graham, Ed.

    This book contains 25 papers on vocational and adult education in Europe and the United States. The following papers are included: "Vocational and Adult Education in Europe: Introduction to the Volume" (Fons van Wieringen, Graham Attwell); "Introduction to Section 1: Markets and Institutions in Vocational and Adult Education"…

  4. Postmodernism and Educational Marketing.

    ERIC Educational Resources Information Center

    Farrell, Francis

    2001-01-01

    Explains two problems of the postmodern era-fragmentation (disintegration of social, economic, and political institutions) and symbolic consumption. Discusses two postmodernist epistemological challenges to educational marketers-anti-foundationalism and poststructuralism. Transactional views of marketing must yield to relational and interactive…

  5. Marketing Your Adult Literacy Program: A "How To" Manual. Revised.

    ERIC Educational Resources Information Center

    Smith, Barbara E.

    This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…

  6. Theme: Marketing Agricultural Education.

    ERIC Educational Resources Information Center

    Staller, Bernie L.; And Others

    1988-01-01

    Consists of six articles on marketing agricultural education. Topics include (1) being consumer conscious, (2) cooperating with agribusiness, (3) preparing students for postsecondary education, (4) allowing concurrent enrollments, (5) saving the failing agricultural program, and (6) refocusing the curriculum toward agrimarketing. (CH)

  7. The Influence of Marketing Education.

    ERIC Educational Resources Information Center

    Leventhal, Jerome I.

    2002-01-01

    A look at the history of marketing education shows how it has influenced the education of students and how its concepts are still being used in education today. Marketing educators were pioneers in educational opportunities for women, performance-based education, cooperative education, and leadership development. (JOW)

  8. Adult Education Update

    ERIC Educational Resources Information Center

    Hall, Clyde W.

    1975-01-01

    Summarized are speeches dealing with adult education's stiff-necked adherence to middle-class values; the need for upgraded management skills; and a report of a study of adult education in area vocational schools in Georgia. (Author/AJ)

  9. ADULT EDUCATION OF MIGRANT ADULTS.

    ERIC Educational Resources Information Center

    BEAL, CATHERINE; AND OTHERS

    UNITS ON MIGRANT ADULT EDUCATION, AND A UNIT ON ORGANIZING INFORMAL GROUPS OF MIGRANT WOMEN TO DISCUSS MAINTAINING AND IMPROVING THEIR TEMPORARY HOMES, ARE PRESENTED. THE GOALS OF THE UNIT ON EDUCATION FOR MIGRANT MEN ARE ECONOMIC INDEPENDENCE, BETTER HEALTH AND WELL-BEING, AND BETTER HANDLING OF RESPONSIBILITIES. THE MAIN DIVISIONS OF THE…

  10. Urbanization and Adult Education

    ERIC Educational Resources Information Center

    Short, W. Fisher

    1974-01-01

    The impact of urbanization, the main tasks facing the adult educator in an urban context, identifying the casualties of urbanization, recognizing and dealing with social deprivation, and the various agencies involved in adult education are relevant considerations for adult educators. (MW)

  11. Adult Education in Israel.

    ERIC Educational Resources Information Center

    Kirmayer, Paul, Ed.; And Others

    This volume contains 13 articles that reflect the development of adult education in Israel during recent years. The material relates to the principal areas with which the Division of Adult Education deals: formal and nonformal education for adults, language and cultural absorption of new immigrants, and training of facilitators for parental…

  12. Adult Education in Greece

    ERIC Educational Resources Information Center

    Kokkos, Alexios

    2008-01-01

    The central aim of this article is to analyse the current situation of adult education in Greece. The article focuses on the following points: (a) the degree of participation in programmes of continuing professional training and general adult education courses, (b) the quality and the outcomes of the adult education provision in Greece, and (c)…

  13. Canadian Adult Basic Education.

    ERIC Educational Resources Information Center

    Brooke, W. Michael, Comp.

    "Trends," a publication of the Canadian Association for Adult Education, is a collection of abstracts on selected subjects affecting adult education; this issue is on adult basic education (ABE). It covers teachers and teacher training, psychological factors relating to the ABE teacher and students, manuals for teachers, instructional…

  14. Adult Educators' Core Competences

    ERIC Educational Resources Information Center

    Wahlgren, Bjarne

    2016-01-01

    Which competences do professional adult educators need? This research note discusses the topic from a comparative perspective, finding that adult educators' required competences are wide-ranging, heterogeneous and complex. They are subject to context in terms of national and cultural environment as well as the kind of adult education concerned…

  15. Effects of Adult Education Vouchers on the Labor Market: Evidence from a Randomized Field Experiment. Program on Education Policy and Governance Working Papers Series. PEPG 11-01

    ERIC Educational Resources Information Center

    Schwerdt, Guido; Messer, Dolores; Woessmann, Ludger; Wolter, Stefan C.

    2011-01-01

    Lifelong learning is often promoted in ageing societies, but little is known about its returns or governments' ability to advance it. This paper evaluates the effects of a large-scale randomized field experiment issuing vouchers for adult education in Switzerland. We find no significant average effects of voucher-induced adult education on…

  16. Time well spent: the duration of foster care and early adult labor market, educational, and health outcomes.

    PubMed

    Fallesen, Peter

    2013-12-01

    Individuals who spent time in foster care as children fare on average worse than non-placed peers in early adult life. Recent research on the effect of foster care placement on early adult life outcomes provides mixed evidence. Some studies suggest negative effects of foster care placement on early adult outcomes, others find null effects. This study shows that differences in the average duration of foster care stays explain parts of these discordant findings and then test how foster care duration shapes later life outcomes using administrative data on 7220 children. The children experienced different average durations of foster care because of differences in exposure to a reform. Later born cohorts spent on average 3 months longer in foster care than earlier born cohorts. Isolating exogenous variation in duration of foster care, the study finds positive effects of increased duration of foster care on income and labor market participation.

  17. Adult Competency Education Profile.

    ERIC Educational Resources Information Center

    Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC. Div. of Adult Education.

    A compilation of abstracts of 120 current Adult Performance Level (APL) and Adult Competency Education (ACE) federally supported projects being conducted in 34 States and the District of Columbia, this project profile was developed for adult and secondary education administrators, teachers, and program developers who are beginning or are currently…

  18. Adult Competency Education Resources.

    ERIC Educational Resources Information Center

    Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC. Div. of Adult Education.

    A compilation of brief descriptions of 20 current resources for Adult Performance Level (APL) and Adult Competency Education (ACE) programs, this guide was developed for adult and secondary education administrators, teachers, and program developers who are beginning or are already involved with APL/ACE programs. Each citation contains information…

  19. Adult Education and Development.

    ERIC Educational Resources Information Center

    Hinzen, Heribert, Ed.

    2002-01-01

    This document contains 19 papers on adult education and development worldwide. The following papers are included: "Editorial" (Heribert Hinzen); "Lifelong Learning in Europe: Moving towards EFA (Dakar Framework for Action on Education for All) Goals and the CONFINTEA V Agenda" (Sofia Conference on Adult Education);…

  20. Interactive Optical Technologies in Education and Training Markets.

    ERIC Educational Resources Information Center

    Helsel, Sandra

    Four major education and training markets for multimedia products are: (1) industrial training; (2) management and professional education; (3) medicine and the health sciences; and (4) formal education, including public, higher and adult education. The industrial training market refers to the development of nonmanagerial, technical, and…

  1. Adult Learners: Considerations for Education and Training

    ERIC Educational Resources Information Center

    Kistler, Mark J.

    2011-01-01

    As more and more adults seek out education and training programs to help them become more competitive in the job market, it provides an opportunity for career and technical education. Those who teach adult learners should take into consideration their particular learning traits. This article highlights a framework of core principles to be…

  2. Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education

    ERIC Educational Resources Information Center

    Fong, James

    2013-01-01

    Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.

  3. Marketing Continuing Education for Nurses.

    ERIC Educational Resources Information Center

    Southern Regional Education Board, Atlanta, GA.

    This guide presents an overview of marketing and its potential value in continuing education programs for nurses. The first portion of the guide briefly discusses the concept of marketing. It contains definitions of key marketing concepts (product, place, price, and promotion), discussion of the basic tenets of marketing (consumer needs…

  4. Adult Learning and Education

    ERIC Educational Resources Information Center

    Rubenson, Kjell, Ed.

    2011-01-01

    As individuals and societies try to respond to fundamental economic and social transformation, the field of adult learning and education is rapidly getting increased attention and new topics for research on adult learning have emerged. This collection of articles from the International Encyclopedia of Education 3e offers practitioners and…

  5. Adult Education in Finland

    ERIC Educational Resources Information Center

    Szekely, Radu

    2006-01-01

    Ever since the first ideas of national independence appeared in Finland, adult education has played an essential role in shaping the destiny of the Finns. With a history of almost 130 years, during which it has continuously increased in quality and quantity, the Finnish adult education system has ensured that Finland stays among the most…

  6. Marketing Essentials for Continuing Education.

    ERIC Educational Resources Information Center

    Fong, Jim

    2001-01-01

    A survey of continuing education providers showed the need for greater investment in marketing, cultivation of outsourcing relationships, staff development in marketing techniques, and new ways of communicating the message to potential customers. (SK)

  7. Handbook on Marketing Vocational Education.

    ERIC Educational Resources Information Center

    Martin, William R.

    Compiled after interviews with vocational educators at urban and rural joint vocational schools, comprehensive high schools, and career centers considered to be successful at marketing vocational education locally in Ohio, this handbook contains information on successful marketing activities that other local educators can undertake. Section I…

  8. Exploring the Impact of Commodification on Adult Education.

    ERIC Educational Resources Information Center

    Newman, Kerry A.

    2003-01-01

    Raises issues related to the viewing of adult education as a product in the workplace. Examines globalization, market impact, and challenges for the field. Proposes some causes and effects on adult education, including distance education, and suggests how adult educators might address these issues. (Contains 18 references.) (JOW)

  9. Adult Education in Brazil.

    ERIC Educational Resources Information Center

    Ministerio da Educacao e Cultura, Rio de Janeiro (Brazil).

    The status and goals of adult education programs in Brazil are discussed in this report. Supplemental systems such as the Brazilian Literacy Movement (Mobral) and their results are described and evaluated. Charts detailing the evolution of literacy are shown and priorities in education are suggested. The progress of other educational entities is…

  10. Marketing Cooperative Education. A Workshop.

    ERIC Educational Resources Information Center

    Mosser, John W.; Rea, Peter J.

    This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the…

  11. International Study of Marketing Education.

    ERIC Educational Resources Information Center

    Liander, Bertil, Ed.

    The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark,…

  12. The Marketing of Higher Education.

    ERIC Educational Resources Information Center

    Brooker, George; Noble, Michael

    1985-01-01

    Formal college and university marketing programs are challenging to develop and implement because of the complexity of the marketing mix, the perceived inappropriateness of a traditional marketing officer, the number of diverse groups with input, the uniqueness of higher education institutions, and the difficulty in identifying higher education…

  13. Adult educators' core competences

    NASA Astrophysics Data System (ADS)

    Wahlgren, Bjarne

    2016-06-01

    Which competences do professional adult educators need? This research note discusses the topic from a comparative perspective, finding that adult educators' required competences are wide-ranging, heterogeneous and complex. They are subject to context in terms of national and cultural environment as well as the kind of adult education concerned (e.g. basic education, work-related education etc.). However, it seems that it is possible to identify certain competence requirements which transcend national, cultural and functional boundaries. This research note summarises these common or "core" requirements, organising them into four thematic subcategories: (1) communicating subject knowledge; (2) taking students' prior learning into account; (3) supporting a learning environment; and (4) the adult educator's reflection on his or her own performance. At the end of his analysis of different competence profiles, the author notes that adult educators' ability to train adult learners in a way which then enables them to apply and use what they have learned in practice (thus performing knowledge transfer) still seems to be overlooked.

  14. Marketing Education Program Management Guide.

    ERIC Educational Resources Information Center

    Blair, Betty; And Others

    This guide was designed for use by marketing education teacher-coordinators and administrators in implementing marketing education programs. The document includes the following: an overall picture of administrative responsibilities related to high quality programs, guidelines and forms needed to deliver effective instruction, resources and…

  15. New Thrusts in Adult Education.

    ERIC Educational Resources Information Center

    Worthington, Robert M.

    The Associate Commissioner of the Bureau of Adult, Vocational, and Technical Education is responsible for two broad and important programs, career education and broader and better services in adult education. Career education is a lifelong educational process beginning in kindergarten and extending through adult and continuing education. Career…

  16. Motivation and Adult Education

    ERIC Educational Resources Information Center

    Veeraraghavan, J.

    1974-01-01

    The paper examines the role of adult education and the contribution it can make to the solution of current problems in developing countries, particularly the problems of economic under-development and over-population. (Author/AG)

  17. Adult Education Regional Planning

    ERIC Educational Resources Information Center

    California Community Colleges, Chancellor's Office, 2015

    2015-01-01

    For more than one hundred and fifty years, until 2008, California was an undisputed national leader in its commitment to adult education. The state's investment in adult learners topped $750 million, a sum greater than the combined total of every other state in the nation. However, for the past several years recession and fiscal crisis have left…

  18. Financing of Adult Education

    ERIC Educational Resources Information Center

    Archer, David

    2007-01-01

    The 2008 EFA Global Monitoring Report recognises adult literacy as the most neglected of the EFA goals. It is neglected most obviously in respect of the financial allocations made by governments and donors. This shortage of financing creates a dangerous situation in which adult educators seek to convince politicians to invest, based on false…

  19. Literacy Education in Adult Basic Education

    ERIC Educational Resources Information Center

    Kruidenier, John

    2002-01-01

    Adult basic education programs, sometimes called adult basic and secondary education programs, typically serve adults over the age of sixteen who do not have a high school diploma and are no longer eligible for traditional secondary education programs. Although adult basic education (ABE) is situated apart from the elementary, secondary, and…

  20. The State of Adult Education

    ERIC Educational Resources Information Center

    Fleming, Ted

    2004-01-01

    In this paper, the author looks at the state of adult education in Ireland. He is suggesting that the state here means both the condition in which one now finds adult education and the role of the Irish State in adult education. He briefly outlines some recent developments in adult education, makes some critical comments on the state of adult…

  1. Misalignment between Post-Secondary Education Demand and Labour Market Supply: Preliminary Insight from Young Adults on the Evolving School to Work Transition

    ERIC Educational Resources Information Center

    Graham, John R.; Shier, Micheal L.; Eisenstat, Marilyn

    2014-01-01

    Most research on labour market outcomes and higher education finds a positive relationship. This qualitative research sought to better understand how higher educational attainment contributes to employment outcomes from a subsample (n = 15) of a larger study (N = 36) on youth labour market attachment among minority, low socioeconomic status young…

  2. Older Adult Education.

    ERIC Educational Resources Information Center

    Forman, Jeffrey

    In an effort to improve the quality of life for area senior citizens, De Anza College has established an older adult education program which combines adaptive physical education with holistic health care principles to instruct students in relaxation, nutrition, and physical activity. Classes are held in convalescent hospitals, retirement homes,…

  3. Police and Adult Education.

    ERIC Educational Resources Information Center

    Sims, Vic

    The literature on adult education for police is reviewed and criticized. Among the publications that have been influential in debating the need for police education are Charles B. Saunder's "The Challenge of Crime in a Free Society" (1976), which endorses the Presidential Commission on Law Enforcement's recommendations regarding the vital…

  4. UK Higher Education Viewed through the Marketization and Marketing Lenses

    ERIC Educational Resources Information Center

    Nedbalová, Eva; Greenacre, Luke; Schulz, John

    2014-01-01

    This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

  5. Market Research. Cooperative Education Marketing Digest Series 1.

    ERIC Educational Resources Information Center

    Pride, Cletis G.; Fowler, Joseph S.

    An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…

  6. Designing an Adult Education Program.

    ERIC Educational Resources Information Center

    Rand, Margaret

    Intended for planners of adult education curriculums, this literature review explains the concepts involved in designing an adult education program, provides information about the roles of the people involved in the adult education process, cites some program planning models, and applies the program planning principles to an Adult Basic Education…

  7. Marketing Education Teleconference. Final Report.

    ERIC Educational Resources Information Center

    Palmieri, D. Frank

    A statewide interactive video teleconference was developed and presented to marketing educators, administrators, counselors, students, advisory committee members, and business people in Pennsylvania. The conference was designed to provide a technical update of the state of marketing in the United States as well as to unveil national strategies…

  8. Marketing a Teacher Education Program.

    ERIC Educational Resources Information Center

    Matczynski, Thomas J.; Siler, Earl R.

    1988-01-01

    A five step process for the marketing of a teacher education program includes: (1) developing a college mission statement and planning document; (2) upgrading of admissions and graduation standards; (3) implementing necessary curricular reforms; (4) creating credibility within and outside the university; and (5) marketing of programs to the…

  9. The Politics of Adult Education

    ERIC Educational Resources Information Center

    Adam, Roy

    1974-01-01

    All educational levels have been attacked by politicians and haunted by suspicion, and adult education has drawn more than its share. Interest groups have had a large effect on adult education. The construction of a theoretical model of the politics of adult education is suggested. (DS)

  10. Marketing Higher Education.

    ERIC Educational Resources Information Center

    Knight, Brent; Johnson, Dennis

    1981-01-01

    In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

  11. Message to Distributive Education and Marketing Educators. Teach It like It Is.

    ERIC Educational Resources Information Center

    Harris, E. Edward

    1980-01-01

    Research concerning accountability of distributive education and marketing educators was performed. It resulted in the development of curriculum guides for secondary, postsecondary, adult education, and CETA instructors, and in the creation of a curriculum planning guide for program development in marketing and distribution which includes…

  12. Adult Basic Education Curriculum.

    ERIC Educational Resources Information Center

    Massachusetts Career Development Inst., Springfield.

    This booklet, aimed at adult basic education students, pinpoints and summarizes a few common spelling rules to help make spelling easier, and includes a component on using the dictionary. In the text, each rule is presented with many examples. Exercises follow each spelling rule, allowing students the opportunity to apply the rule to specific…

  13. Migration and Adult Education

    ERIC Educational Resources Information Center

    Gois, William

    2007-01-01

    The objective of this paper is to highlight the role of adult education as a tool in addressing labour migration issues, specifically those concerning the protection of migrant workers' rights and the transformation of the impact of migration into positive holistic developmental gains. The view of labour migration as a means to forge the economic…

  14. Marketing Graduate Education.

    ERIC Educational Resources Information Center

    Olson, Carol M.

    1985-01-01

    Any systematic, centralized effort devoted to recruitment at the graduate level is relatively uncommon. The essential components of any sound marketing effort include research, strategic planning, communications, and evaluation. The future of graduate recruiting is discussed. (MLW)

  15. Career Education for Marketing Majors.

    ERIC Educational Resources Information Center

    Berdine, W. R.; Hill, James R.

    1982-01-01

    This article proposes a course in career education as a method of integrating the various elements of career education for marketing students. Discusses student self-assessment, career awareness, skills development, career planning and placement, the written career plan, seminars, professional organizations, and work experience programs. (CT)

  16. The Market and Vocational Education.

    ERIC Educational Resources Information Center

    Peregudov, F. I.

    1992-01-01

    Examines needed changes in vocational education in former Soviet Union as the nation shifts to a market economy. Suggests that there should be more emphasis on individual student needs. Argues that vocational education must include training in information sciences, computers, foreign languages, social psychology, and urban ecology. Recommends…

  17. State Action Plan for Iowa. "Marketing" Marketing Education.

    ERIC Educational Resources Information Center

    Omega Group, Inc., Haverford, PA.

    An Iowa project identified curriculum, program standards, and a framework for promoting marketing education programs. The mission for the state action plan for marketing education is to develop a strategy to revitalize Iowa's marketing education for the 21st century. Three goals support this mission: (1) create a community-wide awareness of the…

  18. Social marketing and basic education.

    PubMed

    Theisen, G

    1990-01-01

    Many educators attended the World Conference on Education for All in March 1990 in Thailand. To meet the goal of education for all, they need to attain enough resources to provide basic education to everyone who wants it. They also must guarantee that the education is efficient and effective. The toughest task is gaining the support of parents of those children needing primary education. Social marketing techniques may be able to generate the needed enthusiasm for education among parents. It must lead parents to toss aside the common belief that education is primarily a way to secure employment and a steady income. A national campaign to better parent participation and the quality of education should emphasize 6 areas. It should stress that eating a balanced breakfast and overall good nutrition increase a child's ability to concentrate and do well in school. The campaign must also emphasize attendance of both students and teachers thereby providing continuity and allowing students to build on past knowledge. Research indicates that homework strengthens achievement, therefore parents need to provide guidance and encouragement for their children while at home. Social marketing can further increase primary school attendance by promoting parent participation in school activities. It can also inform parents about the performance responsibilities of teachers and administrators so they can remind educators what they are expected to accomplish. In some countries, resources from the government are insufficient, so social marketing can encourage community incentive programs bound to satisfying specific educational standards. Educators and social marketers need to work together to empower parents to make education for all come true.

  19. Adult Education for Social Mobilization.

    ERIC Educational Resources Information Center

    Echeverria, Luis

    1981-01-01

    Suggests some ideas that could stimulate and be incentives for defining programs of adult education in the future. These involve changing priorities, developing a framework which allows adult education programs to be established, and managing decision-making processes. (CT)

  20. Adult Education and Development, 1994.

    ERIC Educational Resources Information Center

    Adult Education and Development, 1994

    1994-01-01

    The publication is a half-yearly journal for adult education in Africa, Asia, and Latin America. Issue 42 includes the following: "Adult Education for Self-Reliance in Community Health Education Programmes" (Kweka); "Promoting Good Nutrition" (Mangvwat); "Incorporating Health-Improvement Activities in Adult Education…

  1. Adult Education through World Collaboration.

    ERIC Educational Resources Information Center

    Cassara, Beverly Benner, Ed.

    This book contains the following papers about development/delivery of adult education through the efforts of multinational and bilateral government donors and the International Council for Adult Education (ICAE): "Preface" (Beverly Benner Cassara); "Introduction: Adult Education and Democracy" (Francisco Vio Grossi);…

  2. Markets, Distance Education, and Australian Higher Education

    ERIC Educational Resources Information Center

    Nunan, Ted

    2005-01-01

    The paper argues that the Australian university system is unstable. There will be significant change as government implements its reform agenda and even more radical change if it moves to new deregulation. The role of distance education in university education needs to be analyzed against this "market" agenda of government in terms of…

  3. Marketing Education. Vocational Education Program Courses Standards.

    ERIC Educational Resources Information Center

    Florida State Dept. of Education, Tallahassee. Div. of Applied Tech., Adult, and Community Education.

    This document contains vocational education program course standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs offered at the secondary and postsecondary level as part of the marketing education component of Florida's comprehensive vocational education…

  4. Marketing Education. Vocational Education Program Courses Standards.

    ERIC Educational Resources Information Center

    Florida State Dept. of Education, Tallahassee. Div. of Vocational, Adult, and Community Education.

    This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program. Each standard…

  5. Marketing Education in the Postmodern Age.

    ERIC Educational Resources Information Center

    Kenway, Jane; And Others

    1993-01-01

    In Australia, education is expected to serve national and international market economies and is being steered by market forces within and beyond education. Recent forms of education markets raise social-justice issues inadequately treated in literature. Markets operate according to profit motive and are not premised on equality or fairness…

  6. Microcomputers in Marketing Education.

    ERIC Educational Resources Information Center

    Heath, Betty

    Microcomputers are becoming increasingly available in education, especially in secondary education. It is estimated that in 1980, 50 percent of secondary schools had at least one microcomputer or computer terminal available. Within 3 years, there may be 400,000 microcomputers in secondary schools and 50,000 secondary teachers with computing as…

  7. Continuing Education: Market Driven or Learner Centered? Myths and Realities.

    ERIC Educational Resources Information Center

    Kerka, Sandra

    At the heart of the controversy over market-driven continuing education programs is the issue of whether they are necessarily antithetical to the principles and philosophy of adult learning. Opponents identify the following problems of market-driven programs: they perpetuate inequality by neglecting needs of those less able to pay; they may meet…

  8. Nurse education in competitive markets: the case for relationship marketing.

    PubMed

    Roberts, P M

    1998-10-01

    Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.

  9. Utah Adult Education Services. Adult Education Report 1968-69.

    ERIC Educational Resources Information Center

    Utah State Board of Education, Salt Lake City.

    Major purposes for the preparation of this report on public school adult education in Utah were: to provide the public with a description of achievements, trends, and needs, and with meaningful cost accounting information; to make comparisons and analyses of adult education by program, school district, and year; and to provide the adult education…

  10. Constituting Market Citizenship: Regulatory State, Market Making and Higher Education

    ERIC Educational Resources Information Center

    Jayasuriya, Kanishka

    2015-01-01

    The paper makes three claims: first that regulatory state making and market making in higher education is intertwined through a project of market citizenship that shapes the "publicness" of higher education. Second, we argue that these projects of market citizenship are variegated and in Australia has taken the form of accommodation--via…

  11. Marketing and Retention Strategies for Adult Degree Programs

    ERIC Educational Resources Information Center

    Brown, Joann A.

    2004-01-01

    Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

  12. Adult Education in Australia: The Council of Adult Education.

    ERIC Educational Resources Information Center

    Randell, Shirley

    Liberal adult education in Victoria, Australia, takes its ideals, if not its form, from the pre-war university and Workers Education Association (WEA) partnerships: the university providing tutors and content, the WEA providing contact with unions and workers. Unique to Victoria is the level to which community-based adult education has been…

  13. Marketing Education Resource Guide. Draft.

    ERIC Educational Resources Information Center

    Clark, Brenda; Wait, Dave; Pyles, Brian

    This resource guide for marketing education begins with a comments sheet and mission statement. Section II provides information on a "letter of intent" for new programs, new program application assessment process, and revised tools and equipment list. Section III deals with curriculum development. Information is presented on the…

  14. Assessment Tools for Adult Education.

    ERIC Educational Resources Information Center

    Shefrin, Carol; Shafer, Dehra; Forlizzi, Lori

    The Assessment Tools for Adult Education project was designed to provide training and support to staff of the Pennsylvania Bureau of Adult Basic and Literacy Education (ABLE) funded programs to help them use assessment tools and procedures to document the learning gains of the adult students they serve. The following candidate assessment…

  15. Marketing & Distributive Education. Committed to the Improvement of Marketing.

    ERIC Educational Resources Information Center

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…

  16. Adolescent health and adult labor market outcomes.

    PubMed

    Lundborg, Petter; Nilsson, Anton; Rooth, Dan-Olof

    2014-09-01

    Whereas a large literature has shown the importance of early life health for adult socioeconomic outcomes, there is little evidence on the importance of adolescent health. We contribute to the literature by studying the impact of adolescent health status on adult labor market outcomes using a unique and large-scale dataset covering almost the entire population of Swedish males. We show that most types of major conditions have long-run effects on future outcomes, and that the strongest effects result from mental conditions. Including sibling fixed effects or twin pair fixed effects reduces the magnitudes of the estimates, but they remain substantial.

  17. Marketing Techniques in Higher Education: A Critique.

    ERIC Educational Resources Information Center

    Strickland, Wayne G.

    The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

  18. Adult Education at a Distance.

    ERIC Educational Resources Information Center

    Gaudet, Alphonse

    This document, which examines the use of educational technologies for distance education for adults in Canada, consists of five narrative sections and a bibliography. The first section introduces the topic and the document's objectives (to describe those technologies used in Canadian adult distance education, paying particular attention to those…

  19. Journey to International Adult Education

    ERIC Educational Resources Information Center

    Sun, Qi

    2005-01-01

    In this article, the author describes her journey to international adult education and shares some lessons learned from her journey. The author developed her interest in international adult education through the Scientific Research Institute of International and Comparative Education (SRIICE) at Beijing Normal University and discovered its…

  20. Curriculum Models in Adult Education.

    ERIC Educational Resources Information Center

    Langenbach, Michael

    This book describes several curriculum models currently used in the field of adult education in an effort to assist adult educators who develop curricula as a routine part of their jobs. The book is divided into 14 chapters that are grouped into 7 sections. Each section covers a type of educational program, and each chapter describes a specific…

  1. Marketing and Cooperative Education Administrative Handbook.

    ERIC Educational Resources Information Center

    Ruhland, Sheila K.; Wilkinson, Richard F.

    This handbook consists of guidelines and materials for use in the development, implementation, and administration of marketing and cooperative education programs in Missouri. The following topics are among those covered: nature and scope of Missouri's marketing education program; role of marketing education teachers; program development…

  2. A Perspective on Marketing Teacher Education.

    ERIC Educational Resources Information Center

    Turner, John E.

    1990-01-01

    This document presents a model for program planning and decision making for teacher education in marketing and discusses teacher education policy in the context of the model. The first section explains the document's background and perspective. The second section places marketing teacher education in the context of a larger marketing education…

  3. Marketing Teacher Education: A Status Survey.

    ERIC Educational Resources Information Center

    Lynch, Richard L.

    1985-01-01

    Describes a 1984 survey of all U.S. colleges and universities which sought to provide an initial database relative to numbers of U.S. colleges and universities with marketing teacher education, undergraduate and graduate marketing education enrollments, full-time equivalent faculty involved with marketing teacher education, accreditation status of…

  4. Expanding Educational Services for Adults. OPTIONS. Publicity Kit.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. National Center for Research in Vocational Education.

    This publicity kit is intended to provide adult educators with materials for promoting and recruiting students into an adult education program designed according to the OPTIONS model (i.e., programs geared toward teaching the literacy, technical, and entrepreneurship skills that are necessary to adapt to changing labor market conditions resulting…

  5. Evaluation of Adult Education Programs. California Adult Education.

    ERIC Educational Resources Information Center

    California State Dept. of Education, Sacramento.

    To assist adult educators in finding meaningful ways to measure the effectiveness of instruction, this monograph provides selected illustrations of specific methods used by adult education instructors to verify student learning. Obtained from teachers in the field, the examples are from programs in (1) dental assisting, (2) instrument pilot ground…

  6. Marketing and Distributive Education. General Marketing Curriculum Guide.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This general marketing curriculum guide is the master publication in a series of four curriculum guides. The series is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. This guide…

  7. Marketing College and University Cooperative Education Programs.

    ERIC Educational Resources Information Center

    Mosser, John W.

    Cooperative education is an educational method that offers many opportunities and benefits to students, employers, and higher educational institutions. Higher education has traditionally resisted marketing in any form. This has largely been the result of the traditional, narrow promotional concept of marketing. In contrast to this view, marketing…

  8. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

    ERIC Educational Resources Information Center

    Harrigan, Paul; Hulbert, Bev

    2011-01-01

    This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

  9. Women, Class and Adult Education.

    ERIC Educational Resources Information Center

    Southampton Univ. (England).

    This collection of working papers deals with the relationship among women, social class, and adult education. In her paper entitled "Women and University Extension," Pat Usher argues that by sustaining the dominant cultural, ideological, and social relationships of production in capitalist Britain, university adult education contributes…

  10. The Politics of Adult Education

    ERIC Educational Resources Information Center

    Ellison, Art

    2016-01-01

    Art Ellison is longtime advocate for adult education, having managed numerous advocacy campaigns over the past forty years on the state and national levels. Prior to his employment in 1980 as the NH State Director of Adult Education he worked for many years as a high school teacher and as a community organizer. In this article, Ellison offers some…

  11. Examining Controversies in Adult Education.

    ERIC Educational Resources Information Center

    Kreitlow, Burton W.; And Others

    Controversies over adult education purposes, methods, audiences, and procedures are examined. After outlining a procedure for reviewing competing positions on controversial topics, the book pairs the contrasting views of two authors on each of 10 key issues facing adult education. Chapters cover: philosophies at issue (David L. Boggs); identifying…

  12. Adult Education in India & Abroad.

    ERIC Educational Resources Information Center

    Roy, Nikhil Ranjan

    A survey is made of various aspects of adult education in India since 1947, together with comparative accounts of the origin, development, and notable features of adult education in Denmark, Great Britain, the Soviet Union, and the United States. Needs and objectives in India, largely in the eradication of illiteracy, are set forth, and pertinent…

  13. Understanding Adult Education and Training.

    ERIC Educational Resources Information Center

    Foley, Griff, Ed.

    This book introduces readers to issues, debates and literatures related to a number of central areas of practice in adult education and training, especially in Australia. It is intended as a first attempt to define the field of adult education in Australia in an analytical and theoretical, as opposed to a theoretical and practical sense. Written…

  14. Research Perspectives in Adult Education.

    ERIC Educational Resources Information Center

    Garrison, D. Randy, Ed.

    This book focuses on understanding the epistemological foundation of adult education, the research process, policy issues, and directions for the future. "An Epistemological Overview of the Field" (Garrison) provides an overview of adult education research: the historical development, issues, the scope of the knowledge base, and approaches to…

  15. The Market for Vocational Education and Training.

    ERIC Educational Resources Information Center

    Robinson, Chris, Ed.; Kenyon, Richard, Ed.

    These 43 conference papers on vocational education and training (VET) markets are grouped under three broad themes describing them. Sixteen papers deal with the VET product and providers: "The VET Market" (Kemp); "Market Frameworks in VET" (FitzGerald); "The New Zealand Market Approach" (Barker); "An Economic…

  16. Marketing in the Australian Higher Education Sector

    ERIC Educational Resources Information Center

    Favaloro, Chrissa

    2015-01-01

    This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

  17. Handbook of Marketing for Continuing Education.

    ERIC Educational Resources Information Center

    Simerly, Robert G.; And Others

    This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

  18. Fields of Education, Gender and the Labour Market. Education Indicators in Focus. No. 45

    ERIC Educational Resources Information Center

    OECD Publishing, 2016

    2016-01-01

    More and more adults are earning a tertiary qualification, but not all tertiary degrees have the same value on the labour market. In general, postgraduate degrees such as master's and doctoral degrees are associated with higher employment rates and earnings than bachelor's degrees. Labour market outcomes also vary by field of education. Some…

  19. Positive Steps for Marketing Higher Education.

    ERIC Educational Resources Information Center

    Fram, Eugene H.

    The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

  20. Adult Learning in Educational Tourism

    ERIC Educational Resources Information Center

    Pitman, Tim; Broomhall, Sue; McEwan, Joanne; Majocha, Elzbieta

    2010-01-01

    This article explores notions of learning in the niche market sector of educational tourism, with a focus on organised recreational tours that promote a structured learning experience as a key feature. It analyses the qualitative findings of surveys and interviews with a cross-section of educational tourism providers in Australia, their…

  1. Marketing and Distributive Education. Food Marketing Curriculum Guide

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

  2. Therapeutic Recreation and Adult Education.

    ERIC Educational Resources Information Center

    Jones, David

    1993-01-01

    Therapeutic recreation is a means of empowering individuals with disabilities through arts or sports. The field has developed differently in the United States and the United Kingdom; the former emphasizes professionalization and the latter the right to adult education. (SK)

  3. Adult Education and Public Policy

    ERIC Educational Resources Information Center

    Fay, Francis A.

    1972-01-01

    Author discussed American public's shifts in values and priorities" and suggests that adult educators become involved in 'real politique'" in order to help form public policy in the future. (Author/SP)

  4. Adult Higher Education: Are We Moving in the Wrong Direction?

    ERIC Educational Resources Information Center

    Coulter, Xenia; Mandell, Alan

    2012-01-01

    After so many years of invisibility, adult students in higher education have finally begun to come into their own. As a newly discovered marketing niche, adults are seen by budget-driven college administrators as important financial plums. As vocal advocates for their own needs, they have made the issue of access a legitimate consideration in the…

  5. Creating Adult Basic Education Programs.

    ERIC Educational Resources Information Center

    Harris, Dolores M.

    Adult basic education programs must teach the "social living skills" disadvantaged adults need, as well as basic literacy skills. In creating an ABE program, one must first assess the needs of the target population--through surveys, group meetings, an advisory council of members of the target population, demographic studies, and consideration of…

  6. Predictive Modeling in Adult Education

    ERIC Educational Resources Information Center

    Lindner, Charles L.

    2011-01-01

    The current economic crisis, a growing workforce, the increasing lifespan of workers, and demanding, complex jobs have made organizations highly selective in employee recruitment and retention. It is therefore important, to the adult educator, to develop models of learning that better prepare adult learners for the workplace. The purpose of…

  7. Assessment Models for Adult Education.

    ERIC Educational Resources Information Center

    Snow, Ellen; And Others

    This handbook was developed to provide adult educators in Texas with sufficient background in assessment models to ensure confidence in recognizing and/or selecting appropriate measurement techniques and in using evaluation results to individualize and improve instruction for adult students. The handbook is based on information derived from a…

  8. The History of Adult Education.

    ERIC Educational Resources Information Center

    Hudson, J. W.

    Beginning with such movements as the eighteenth century moral reformation societies and Welsh Sunday schools, and the first adult schools for both men and women in the early 1800's, this historical review traces British adult education up to 1850. Emphasis is on the extensive and widespread programs of the Mechanics' (workingmen's) Institutes and…

  9. 38 CFR 18.438 - Adult education.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2014-07-01 2014-07-01 false Adult education. 18.438 Section 18.438 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Adult Education § 18.438 Adult education. A recipient that provides adult education may not, on...

  10. 38 CFR 18.438 - Adult education.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2011-07-01 2011-07-01 false Adult education. 18.438 Section 18.438 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Adult Education § 18.438 Adult education. A recipient that provides adult education may not, on...

  11. 38 CFR 18.438 - Adult education.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2013-07-01 2013-07-01 false Adult education. 18.438 Section 18.438 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Adult Education § 18.438 Adult education. A recipient that provides adult education may not, on...

  12. 38 CFR 18.438 - Adult education.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2010-07-01 2010-07-01 false Adult education. 18.438 Section 18.438 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Adult Education § 18.438 Adult education. A recipient that provides adult education may not, on...

  13. 38 CFR 18.438 - Adult education.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2012-07-01 2012-07-01 false Adult education. 18.438 Section 18.438 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Adult Education § 18.438 Adult education. A recipient that provides adult education may not, on...

  14. The Practice of Educational Marketing in Schools.

    ERIC Educational Resources Information Center

    James, Chris; Phillips, Peter

    1995-01-01

    Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…

  15. Situational Marketing: Application for Higher Education Institutions.

    ERIC Educational Resources Information Center

    Taylor, Raymond E.; Reed, Rosetta R.

    1995-01-01

    Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

  16. Market-Based Reforms in Urban Education.

    ERIC Educational Resources Information Center

    Ladd, Helen F.

    This paper is for policymakers, advocates, and analysts who understand that the issues surrounding the introduction of more market-based mechanisms into education are complex and who accept the view that evidence is useful in sorting out the issues. It uses the market framework of demand, supply, and market pricing to organize the extensive but…

  17. Marketing and Distributive Education Curriculum Planning Guide.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

  18. Standardized Curriculum for Marketing and Cooperative Vocational Education.

    ERIC Educational Resources Information Center

    Mississippi State Dept. of Education, Jackson. Office of Vocational, Technical and Adult Education.

    Standardized course titles and core contents for seven marketing and cooperative vocational education courses in Mississippi are provided: (1) marketing education, part one; (2) marketing education, part two; (3) fashion merchandising; (4) marketing cooperative education, part one; (5) marketing cooperative education, part two; (6) diversified…

  19. The effects of childhood ADHD on adult labor market outcomes.

    PubMed

    Fletcher, Jason M

    2014-02-01

    Although several types of mental illness, including substance abuse disorders, have been linked with poor labor market outcomes, no current research has been able to examine the effects of childhood attention deficit/hyperactivity disorder (ADHD). Because ADHD has become one of the most prevalent childhood mental conditions, it is useful to understand the full set of consequences of the illness. This article uses a longitudinal national sample, including sibling pairs, to show the important labor market outcome consequences of ADHD. The employment reduction is between 10 and 14 percentage points, the earnings reduction is approximately 33%, and the increase in social assistance is 15 points, figures that are larger than many estimates of the Black people/White people earnings gap and the gender earnings gap. A small share of the link is explained by educational attainments and co-morbid health conditions and behaviors. The results also show important differences in labor market consequences by family background and age of onset. These findings, along with similar research showing that ADHD is linked with poor education outcomes and adult crime, suggest the importance of treating childhood ADHD to foster human capital.

  20. Marketing Mismanagement in Higher Education. Working Paper.

    ERIC Educational Resources Information Center

    Fram, Eugene H.

    The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

  1. Marketisation of Education: Marketing, Rhetoric and Reality

    ERIC Educational Resources Information Center

    Newman, Stephen; Jahdi, Khosro

    2009-01-01

    Further and higher education have witnessed something of a paradigm shift in recent years. This article aims to examine the reasons behind, and the possible impact on, academic staff and students of one aspect of the so-called marketisation of education--namely, the increased importance of institutional marketing. Aspects of marketing theory are…

  2. Arts & Humanities in Adult Education.

    ERIC Educational Resources Information Center

    Word's Worth: A Quarterly Newsletter of the Lifelong Learning Network, 1998

    1998-01-01

    This issue of a quarterly newsletter on lifelong learning focuses on the theme of the arts and humanities in adult literacy education. The following articles are included: (1) "In Defense of a Practical Education" (Earl Shorris); (2) "From the Program Director" (Elizabeth Bryant McCrary); (3) "Vermont Council on the Humanities: Book Discussion…

  3. Marketing: Educators New Buzz Word.

    ERIC Educational Resources Information Center

    Cotoia, Anthony M.

    Many concerned academic administrators are turning to marketing as the cure for shrinking enrollments. These administrators often have unrealistic expectations of what marketing techniques can achieve. Marketing cannot cover up for programs of poor quality, create customers in an over-harvested market, or overcome high attrition when students…

  4. Opportunistic Marketing in Higher Education.

    ERIC Educational Resources Information Center

    Wonders, Thomas J.; Gyure, James F.

    1991-01-01

    The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…

  5. Social marketing: application to medical education.

    PubMed

    David, S P; Greer, D S

    2001-01-16

    Medical education is often a frustrating endeavor, particularly when it attempts to change practice behavior. Traditional lecture-based educational methods are limited in their ability to sustain concentration and interest and to promote learner adherence to best-practice guidelines. Marketing techniques have been very effective in changing consumer behavior and physician behavior. However, the techniques of social marketing-goal identification, audience segmentation, and market research-have not been harnessed and applied to medical education. Social marketing can be applied to medical education in the effort to go beyond inoculation of learners with information and actually change behaviors. The tremendous potential of social marketing for medical education should be pilot-tested and systematically evaluated.

  6. Philosophical Foundations of Adult Education. Second Edition.

    ERIC Educational Resources Information Center

    Elias, John L.; Merriam, Sharan B.

    This book examines the philosophical foundations of adult education (AE). The following topics are discussed: philosophy of AE (philosophy and action in theory and practice and philosophy for adult educators); liberal AE (historical development, liberal education and the educated person, broad scope, process, liberal education of adults, Great…

  7. Motivation and Adult Education.

    ERIC Educational Resources Information Center

    Taylor, J. Rodney

    1982-01-01

    The author reviews theories of human motivation: Lewin's force field analysis, Skinner's operant reinforcement theory, and Maslow's hierarchy of needs. He then extracts the implications of these theories for adult learning. SK)

  8. Evaluating Adult Groundwater Education.

    ERIC Educational Resources Information Center

    Gerakis, Argyrios

    1998-01-01

    One-day groundwater education workshops held to educate soil conservation personnel were assessed for effect on participant knowledge using a quasiexperimental design. Participants were tested on their groundwater knowledge and attitude toward groundwater conservation before and after the training. Participant scores improved significantly in only…

  9. Adult Education and Development, No. 47.

    ERIC Educational Resources Information Center

    Adult Education and Development, 1996

    1996-01-01

    This serial issue contains a total of 26 articles grouped under five headings: "Adult Learning: A Key for the Twenty-First Century (Fifth International Conference on Adult Education (Confintea V))"; "Trends in Adult Education Policy" (Belanger); "Adult Education in Modern Times" (Geissler); "From Criticism to…

  10. Psychological Implications of Deprivation on Adult Learners. Heuristics of Adult Education: Courses of Study for Professional Preparation of Educators of Adults.

    ERIC Educational Resources Information Center

    Berreman, Norman P.

    A course designed to be relevant for the training of teachers for adult education courses is presented. The point is made that the status of adult as opposed to adolescent is achieved when the individual reaches full physical growth, has entered the job market full time, and is seriously in the process of establishing a family. It is also pointed…

  11. Adult Education in Malaysia

    ERIC Educational Resources Information Center

    Junid, Yusof bin

    1971-01-01

    In Malaysia, education and training programs are expected to play a vital role in promoting national unity, i.e., through such things as language standardization and goodwill courses for non-Malays. (Author/SP)

  12. History of Adult Vocational Education in Canada.

    ERIC Educational Resources Information Center

    Malmberg, Harvey

    This review of adult vocational education in Canada includes an introduction, highlights in the history of adult vocational education in Canada, and a summary. The introduction considers what adult vocational education is and explains the relationship between Canada's constitution and education. The highlights section covers these periods: before…

  13. Globalisation, Transnational Policies and Adult Education

    ERIC Educational Resources Information Center

    Milana, Marcella

    2012-01-01

    Globalisation, transnational policies and adult education--This paper examines policy documents produced by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the European Union (EU) in the field of adult education and learning. Both these entities address adult education as an explicit object of policy. This paper…

  14. Aging and Adult Education: A Challenge for Adult Educators.

    ERIC Educational Resources Information Center

    van der Kamp, Max

    By the year 2000, at least 20 percent of Europeans will be over 60 years old. As the labor force ages, older employees will have to contribute more to the productivity of organizations. Due to rapid technological changes, more retraining will be required. Education can fulfill important functions for older adults, but their learning style must be…

  15. The Labor Market and Education in Mexico.

    ERIC Educational Resources Information Center

    Hernandez Medina, Alberto

    1979-01-01

    Problems in employment and education in Mexico will remain in spite of the rapid economic growth expected from the expanding petroleum industry. The structural problems of the job market and education are analyzed with particular reference to higher education. Commentary by Michael Olivas accompanies this article. (JMF)

  16. Building Resilience: Helping Young Adults in the Adult Education Classroom.

    ERIC Educational Resources Information Center

    Robinson, Elly

    2000-01-01

    Because of changes in welfare eligibility, the education system, and employment and training opportunities, it has become more likely that young people who have had difficulty with the mainstream schooling system and who face a lack of employment options will end up in adult education. Educators in the adult education classroom have an opportunity…

  17. Adult Basic Education. Southeast Florida Training Center for Adult Literacy Educators Conference Proceedings (Miami, Florida, June 8, 1990).

    ERIC Educational Resources Information Center

    Polo, Blanca R., Comp.

    Adult education is an umbrella concept under which come various dimensions, including adult literacy, adult basic education, continued education, continued professional education, and adult vocational education. To be effective, an adult educator must realize that: (1) adults learn differently than children do; (2) adult education must develop…

  18. Adult Education, Migration and Immigrant Education.

    ERIC Educational Resources Information Center

    de Cossio, Roger Diaz

    Mexico is experiencing major reform in adult education. At the same time, Mexico has been the largest producer of immigrants into the United States in the last 50 years. At the beginning of the century, non-English-speaking immigrants were only required to learn enough English to perform their jobs. As the Mexican-American community grew, it…

  19. Museums and Adult Education.

    ERIC Educational Resources Information Center

    Zetterberg, Hans L.

    Museums went through many changes before the principle of free public access was established. At first restricted to very special publics, access was lated allowed to scholars, then to artists, and finally to the general public; the educational services of the museums developed simultaneously. Museums have the problem of meshing these new…

  20. Ethical Issues in Marketing and Continuing Education.

    ERIC Educational Resources Information Center

    Martel, Laurence D.; Colley, Robert M.

    1986-01-01

    Raises ethical considerations relevant to the marketing of continuing education and suggests two approaches to their resolution: deontology (all actions guided by universal rules are moral) and teleology (consequences of an action determine whether it is moral). (CH)

  1. Marketing Realities in Continuing Professional Education.

    ERIC Educational Resources Information Center

    Craven, Ruth F.; DuHamel, Martha B.

    2000-01-01

    Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…

  2. Educational Blogging: Integrating Technology into Marketing Experience

    ERIC Educational Resources Information Center

    Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste

    2010-01-01

    The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

  3. Examining Competition in Ontario's Higher Education Market

    ERIC Educational Resources Information Center

    Farhan, Bayan Yousef

    2017-01-01

    Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…

  4. Market Trends in Spanish Higher Education.

    ERIC Educational Resources Information Center

    Mora, Jose-Gines

    1997-01-01

    Examines trends in the Spanish higher education system that have allowed market influences to grow in recent years. Analyzes historical framework and legal changes facilitating market trends and considers their influence on the financial and organizational structure of universities as well as on accountability and quality assessment. Concludes…

  5. Marketing and Distributive Education. Wholesaling Curriculum Guide.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

  6. PSYCHOLOGICAL FOUNDATIONS OF ADULT EDUCATION.

    ERIC Educational Resources Information Center

    LANYON, RICHARD I.; SCHWARTZ, MILTON M.

    TWO PAPERS ARE INCLUDED IN THIS BULLETIN. THE MILTON SCHWARTZ PAPER, "THEORIES OF MOTIVATION AND THEIR APPLICATION TO ADULT EDUCATION," SURVEYS THE THINKING, RESEARCH, AND CONCLUSIONS OF SOME OF THE LEADING FIGURES CONCERNED WITH SOCIAL MOTIVATION. THE AUTHOR ATTEMPTS TO CLASSIFY THESE THEORIES BY GENERATING A TWO-DIMENSIONAL SCHEMA OF…

  7. Adult Education and the Environment

    ERIC Educational Resources Information Center

    Field, John

    2008-01-01

    Due to the effects of global warming, writes Field, everyone now lives in times of plague, floods, and famine. While the UK government's track record on green issues is not all bad, still it is vulnerable to criticism. In this article, the author discusses what adult education has to offer to the environmental movement, despite existing…

  8. The Economics of Adult Education

    ERIC Educational Resources Information Center

    Desjardins, Richard

    2013-01-01

    As the "Hamburg Declaration" makes clear, adult education (AE) is a key component of development strategies that seek to ensure the long-term well-being of nations. Yet, with few exceptions most countries systematically underinvest in AE. Of course, it is no easy task to achieve adequate investment levels that reflect an appropriate balance…

  9. Computer Technology in Adult Education.

    ERIC Educational Resources Information Center

    Slider, Patty; Hodges, Kathy; Carter, Cea; White, Barbara

    This publication provides materials to help adult educators use computer technology in their teaching. Section 1, Computer Basics, contains activities and materials on these topics: increasing computer literacy, computer glossary, parts of a computer, keyboard, disk care, highlighting text, scrolling and wrap-around text, setting up text,…

  10. Radical Ideas in Adult Education.

    ERIC Educational Resources Information Center

    Ohliger, John

    The outline for an adult education colloquim states 17 discussion questions. Under each question, the outline refers to appropriate items on an eight page, 81-item, annotated bibliography. The first of three topical areas, ideas about people, considers: all people's desire to learn and their rough equality in intelligence; common people's ability…

  11. Adult Education and Development, 1993.

    ERIC Educational Resources Information Center

    Hinzen, Heribert, Ed.

    1993-01-01

    These two issues of a half-yearly journal for adult education cover Africa, Asia, and Latin America. Number 40 consists of 35 articles on 4 themes: Multicultural dimensions; environmental learning; cooperation and partnership with Eastern Europe; and women and training. Articles include: "It Is Time to Understand that the World Belongs to All…

  12. Metric Education for Adult Learners.

    ERIC Educational Resources Information Center

    Goetsch, David L.

    1978-01-01

    The metric education program developed at Okaloosa-Walton Junior College, Niceville, Florida, for students and the community in general consists of three components: a metric measurement course; multimedia labor for independent study; and metric signs located throughout the campus. Instructional approaches for adult students are noted. (MF)

  13. Adult Basic Education; Operations Manual.

    ERIC Educational Resources Information Center

    Missouri State Dept. of Education, Jefferson City.

    This publication is an administrative guide for Missouri school administrators and local adult basic education supervisors. First, general information is given as to legislative authority, standards for approval, procedures for implementation, expenditures and reimbursement, teacher qualifications, program administration, student eligibility and…

  14. Evolution and Influence of Military Adult Education

    ERIC Educational Resources Information Center

    Persyn, John M.; Polson, Cheryl J.

    2012-01-01

    Military education programs encompass almost every adult education component from basic skills training through graduate-level higher education. As the country's largest employer, the U.S. Department of Defense (DoD) is also the largest provider of adult education, offering training and education for a workforce of more than 3.2 million members…

  15. Beyond Fragments: Adults, Motivation and Higher Education.

    ERIC Educational Resources Information Center

    West, Linden

    1995-01-01

    A life history approach can give better understanding of adult motivation to participate in education than quantitative surveys can. Interviews with 30 adults entering higher education illustrate the technique but also raise methodological questions about this form of research. (SK)

  16. The Dynamic Mandala of Adult Education.

    ERIC Educational Resources Information Center

    Draper, James A.

    1992-01-01

    Outlines basic assumptions and principles underlying adult education and describes today's challenges: maintaining democracy, technological changes, explosion of information, global competition/cooperation, environment, and universal human rights. Advocates a holistic world view of adult education. (SK)

  17. Competency-Based Adult Education Report.

    ERIC Educational Resources Information Center

    Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC. Div. of Adult Education.

    This resource guide for adult education personnel describes programs and publications on APL (Adult Performance Level) and Competency-Based Adult Education (CBAE). Includes: (1) Descriptions of APL examination programs developed by the American College Testing Program, (2) brief description of Missouri project on the identification of adult basic…

  18. Instructional Resources. Training and Adult Education Resources.

    ERIC Educational Resources Information Center

    Wurster, Susann L., Ed.

    1995-01-01

    Describes training and adult education resources available from ERIC: "Applications of an Adult Motivational Instructional Design Model"; "Visual and Digital Technologies for Adult Learning"; "Applications of Computer-Aided Instruction in Adult Education and Literacy"; and "The San Diego CWELL Project. Report of…

  19. The Integration of Marketing in Post-Secondary Vocational Education.

    ERIC Educational Resources Information Center

    O'Connor, Patrick J.; And Others

    Marketing can solve problems postsecondary vocational educators face related to enrollment, professional contribution, image, and program quality. Postsecondary vocational education should be aggressively marketed because of its expanding growth and mission. Postsecondary institutions are using various marketing strategies, including activities…

  20. Educating the Adult Educator. Part 1, Concepts for the Curriculum.

    ERIC Educational Resources Information Center

    Kreitlow, Burton W.

    This report, part 1 of a two-part research and development study on the education of adult educators, deals with the relationship of certain disciplines and fields of study to adult education. Material was obtained by reviewing and integrating recent adult education research with that cited in previous reviews, reviewing recent research in related…

  1. Knowledge and Action in Adult Education.

    ERIC Educational Resources Information Center

    Cogito, 1971

    1971-01-01

    Papers relating to using both knowledge and action in adult education programs are presented. The titles and authors of the papers are as follows: "Toward a Theory of Practice in Adult Education" by Jack Mezirow; "Action Seminars" by Alan Knox; The Case-Study Approach--Alternation between Knowledge and Action in Adult Education: (a) "Prepare Case…

  2. Conversations with Long-Time Adult Educators.

    ERIC Educational Resources Information Center

    Maher, Patricia A.; Passmore, Denise

    A study conducted life history interviews with long-time adult educators regarding their career paths and choices, philosophical perspectives, influences in professional careers, changes witnessed in the field, and predictions about future trends in adult education. A literature review focused on the history of adult education in the United States…

  3. Adult Education in Asia. Courier No. 38.

    ERIC Educational Resources Information Center

    ASPBAE Courier, 1986

    1986-01-01

    This journal issue contains a series of papers concerned with exploring the role that adult education can play in developing communities. The first paper, "Major Challenges and Prospect of Adult Education for the Year 2000" (T. M. Sakya), provides an overview of adult education in Asia and the Pacific, emphasizing the vastness of the…

  4. Museums and the Education of Adults.

    ERIC Educational Resources Information Center

    Chadwick, Alan, Ed.; Stannett, Annette, Ed.

    This book, which is intended for individuals involved in the education of adults and museum education, explores the potential role of museums in creation of a learning society, possibilities for collaboration between museums and adult education providers, access to museum resources by adult learners, and training and staff development. The…

  5. Educational Opportunities for Adults in California

    ERIC Educational Resources Information Center

    de Cos, Patricia L.

    2004-01-01

    Assembly member Carol Liu, Chair of the Assembly Select Committee on Adult Education, requested that the California Research Bureau prepare a report on adult education. The legislative request specified that the following topics be covered: (1) a definition of adult education; (2) recent information on student enrollment, funding sources and…

  6. Beyond 2000: Future Directions for Adult Education.

    ERIC Educational Resources Information Center

    Sticht, Thomas G.

    This paper provides adult educators with information they can use to produce perspectives for the future of adult education (AE). Part 1 provides a perspective on the past and present of AE that falls under the aegis of the Federal Adult Education Act of 1966 and subsequent amendments. It paints a picture of AE from the mid-1960s to the present…

  7. Making a Difference: Innovations in Adult Education.

    ERIC Educational Resources Information Center

    Mauch, Werner, Ed.; Papen, Uta, Ed.

    This book highlights examples of innovative educational practices in the field of organized adult learning. Fifteen chapters present outcomes of collective research in the Innovations in Nonformal and Adult Education (INNAE) project. "Common Learning--Collective Research: Innovating Adult Education" (Werner Mauch, Uta Papen) describes the…

  8. A Public View of Adult Education.

    ERIC Educational Resources Information Center

    McCallister, Mike; Newsom, Ron

    1992-01-01

    Analysis of 228 magazine articles indexed by adult education in "Reader's Guide" (1970-87) indicated that, although accurately portraying the field for the most part, articles largely ignore self-directed learning, adult education as a field of university study, and the existence of professional adult educators. (SK)

  9. Canadian Adult Education: Still a Movement

    ERIC Educational Resources Information Center

    Nesbit, Tom

    2011-01-01

    Writing recently in this journal, two of Canada's veteran adult educators contemplated the "death" of the Canadian adult education movement. I disagree and argue that adult education in Canada is as vital an activity as ever and one that still fully justifies being called a movement. Specifically, Selman and Selman (2009) list five…

  10. Participation in Adult Education: Attitudes and Barriers

    ERIC Educational Resources Information Center

    Boeren, Ellen

    2011-01-01

    In this paper, we control the intention theory of Fishbein and Ajzen (1980) for the participation in an adult education course. Based on the Flemish Eurostat Adult Education Survey, we reveal that participants in adult education have a more positive attitude towards learning and that within the group of non-participants, those who formulate an…

  11. Vocational and Adult Education: Major Regulation Issues.

    ERIC Educational Resources Information Center

    Worthington, Robert M.

    Federal regulations for the Adult Education Act and the Carl D. Perkins Vocational Education Act were revised in 1985. The following are the major changes to the Adult Education Act regulations: (1) the definition of "adult" was changed to permit services to persons under the age of 16 in some cases; (2) the definition of…

  12. Directory of Adult Education Agencies in Egypt.

    ERIC Educational Resources Information Center

    El-Bashary, Ahmed, Comp.

    The directory of Adult Education Agencies in Egypt is a listing of six different types of organizations: national bodies and central agencies; teachers' training institutes and research institutions; adult education institutions (governmental); adult education institutions (non-governmental); central libraries and documentation centers; and…

  13. Maine Adult Education Director's Handbook, 2004.

    ERIC Educational Resources Information Center

    Maine Department of Education, 2004

    2004-01-01

    The Maine Adult Education Directors' Handbook offers a basic overview of the Adult and Community Education system in Maine. The information is general and intended to provide a background to the person initially becoming involved in adult education--director, teacher, school board member, advisory council member or superintendent. The Handbook is…

  14. Marketing Principles in Higher Education.

    ERIC Educational Resources Information Center

    Moisan, Leonard J.

    1987-01-01

    Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…

  15. The Modular Market. Studies in Further Education.

    ERIC Educational Resources Information Center

    Theodossin, Ernest

    Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

  16. Student Performance in Business and Marketing Education

    ERIC Educational Resources Information Center

    McEwen, Beryl C.

    2004-01-01

    Assessments are not ends in themselves as Suskie (2002) noted. Their purpose is to indicate how effectively educational programs are meeting their goals for student learning. This paper reviews assessment data from the North Carolina Vocational Competency Achievement Tracking System (VoCATS) for business and marketing education to examine student…

  17. Market and Higher Education in Japan.

    ERIC Educational Resources Information Center

    Arimoto, Akira

    1997-01-01

    Examines the market orientation of Japan's higher education institutions, particularly in the private sector, and the role of government in higher education administration and finance. Outlines efforts to reform teaching and service functions of the university and institutional administration in this context. Notes a shift from the traditional…

  18. Commercial Marketing Techniques in Continuing Education

    ERIC Educational Resources Information Center

    Fram, Eugene H.; Clarcq, Jack R.

    1978-01-01

    Stating that continuing education administrators and faculty must change their curricula to meet the needs of students and employers, the authors present for curriculum planners what they call a "cybernetic model," which uses a marketing approach. As an illustration they describe a management education case study. (MF)

  19. Education: The Key to Labor Market Success.

    ERIC Educational Resources Information Center

    Norwood, Janet L.

    Although education is the key to labor market success, it never has been a sufficient condition for that goal. In addition to the changing educational attainment of U.S. workers, the shifts in the demographic composition of the labor force and in the very conditions and expectations of the workplace have made the task of efficient use of labor a…

  20. Marketing Cluster Brief. [Vocational Education in Oregon.

    ERIC Educational Resources Information Center

    Stamps, Margaret McDonnall

    This guide sets forth minimum approval criteria for marketing/distributive education programs in Oregon. The information in the guide is intended for use by district-level curriculum planners, teachers, regional coordinators, or state education department staff involved with new program development or revisions of existing programs. The guide…

  1. Resources for Educators of Adults. Continuing Education for Educators of Adults: The Roles of Research.

    ERIC Educational Resources Information Center

    Charters, Alexander N.

    The author states that the coming of age of adult and continuing education has brought the role of research into focus. Two aspects of the research role are explored: What research has been done on the continuing education of adult educators, and what should be the roles of research? The major portion of this report is devoted to a review of the…

  2. Office Update. A Course Guide for Adult Business Education Teachers.

    ERIC Educational Resources Information Center

    Montgomery County Public Schools, Rockville, MD. Dept. of Adult Education.

    This curriculum guide designed to assist business and office education teachers to better prepare adults seeking employment in office occupations contains seven units: (1) Career Opportunities in Business, 2 hours (general clerical, typing, stenography, job market, choosing a job), (2) Communications, 4 hours (what is communication, how and why we…

  3. Criteria for Evaluating Instruction in Adult Education.

    ERIC Educational Resources Information Center

    Los Angeles City Schools, CA.

    In this guide to the evaluation of instructionin adult education, the stated purpose is to aid adult school administrators in making purposeful classroom visitations in ongoing programs to improve instruction. The subject areas treated are academic subjects, business education, citizenship education, distributive education, fine arts, music,…

  4. Africa Adult Education. Chronologies in Commonwealth Countries.

    ERIC Educational Resources Information Center

    Draper, James A., Ed.

    In this document, leading educators from 12 African Commonwealth countries trace the development of adult education in Africa and show how providers of adult education outside the formal education system (including government and nongovernment organizations, trade unions, women's groups, and religious organizations) have met the needs of their…

  5. The Future of Adult Education in the Military

    ERIC Educational Resources Information Center

    Zacharakis, Jeffrey; Van Der Werff, Jay A.

    2012-01-01

    The future of adult education in the military is in many ways tied to the future of adult education. If adult educators limit their vision of what adult education is to adult learning principles, to facilitated learning, to adult basic education, and to training and education, they limit the potential of what they can do and how they do it. Adult…

  6. Pesticide Use: A Case for Adult Education.

    ERIC Educational Resources Information Center

    Wolfgang, Mary

    1983-01-01

    Indicates that there are no adequate educational programs about pesticide use, abuse, and safety. Enumerates educational needs and suggests that adult education assume a vital role in meeting those needs. (JOW)

  7. Education, mental health, and education-labor market misfit.

    PubMed

    Bracke, Piet; van de Straat, Vera; Missinne, Sarah

    2014-12-01

    Higher-educated people experience enhanced mental health. We ponder whether the mental health benefits of educational attainment are limitless. At the individual level, we look at the impact of job-education mismatch. At the societal level, we hypothesize that diminishing economic returns on education limit its mental health benefits. Using a subsample of individuals aged 20 to 65 years (N = 28,288) from 21 countries in the European Social Survey (ESS 2006), we estimate the impact on depressive symptoms of characteristics at both the employee level (years of education and job-education mismatch) and the labor market/country level (the gap between the nontertiary and tertiary educated in terms of unemployment risks and earnings). The results show that educational attainment produces mental health benefits in most European countries. However, in some of the countries, these benefits are limited or even completely eliminated by education-labor market misfit.

  8. The Future of Marketing Education: A Practitioner's Perspective

    ERIC Educational Resources Information Center

    Finch, David; Nadeau, John; O'Reilly, Norm

    2013-01-01

    Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…

  9. Health Care Marketing: Role Evolution of the Community Health Educator.

    ERIC Educational Resources Information Center

    Syre, Thomas R.; Wilson, Richard W.

    1990-01-01

    This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

  10. The Market for Educational Software.

    ERIC Educational Resources Information Center

    Harvey, James, Ed.

    This report summarizes one of a series of workshops organized by RAND's Critical Technologies Institute, on behalf of the U.S. Department of Education, to take advantage of the experience of those already implementing new technologies in the schools. The workshop consisted chiefly of dialogues with educators and experts from the private sector who…

  11. The Meaning of Adult Education. A Classic North American Statement on Adult Education.

    ERIC Educational Resources Information Center

    Lindeman, Eduard C.

    Adult education is so named not because it is confined to adults but because adulthood defines its limits. As a process, adult education revolves around nonvocational ideals. Its approach is via the route of situations rather than subjects. Adult education attempts to discover new methods and create new incentive for learning. It attempts to serve…

  12. Recognition and Adult Education: An Incongruent Opportunity

    ERIC Educational Resources Information Center

    Sandberg, Fredrik

    2016-01-01

    Building on narratives of students in adult education in Sweden, where the majority of the students are young adults, this paper argues that adult education has both negative and positive aspects in helping individuals to be recognised as valuable. Students, often part of the precariat class, have not always been able to survive in the job market…

  13. Adult Education in Israel, II-III.

    ERIC Educational Resources Information Center

    Kirmayer, Paul, Ed.; Pinnes, Noy, Ed.

    This is the second booklet in English that deals with adult education in Israel. The following papers are included: "Editors' Notes" (Paul Kirmayer, Noy Pinnes); "Introduction" (Meir Peretz); "Defining 'Adult Education'" (Yehezkel Cohen); "Planning Study Programs for Adults" (Rachel Tokatli); "The Role…

  14. Adult Education School to Work. Final Report.

    ERIC Educational Resources Information Center

    Bean, Molly

    A project identified and established components related to adult basic education's role in school-to-work (STW) transition. It focused on developing a cognitive framework for competency-based adult employability classes, integrating adult basic and literacy education (ABLE)-funded programs into the Erie Area STW partnership, and establishing a…

  15. Critical Discourse Analysis, Adult Education and "Fitba"

    ERIC Educational Resources Information Center

    Player, John

    2013-01-01

    In this article I will use an example of current adult education practice, the Glory and Dismay Football Literacies Programme (GDFLP) to appraise the value of critical discourse analysis (CDA) for adult learners, both individually and collectively, and for adult education practitioners with an interest in developing critical literacy skills. The…

  16. Adult ESL Education in the US

    ERIC Educational Resources Information Center

    Eyring, Janet L.

    2014-01-01

    This article discusses the state of the art in the field of "adult ESL" in the US. It identifies the size, characteristics, and settings of adult education and discusses relevant professional standards, assessment procedures, and teacher preparation. Three approaches to noncredit adult ESL education will be presented (Functional…

  17. Adult Education in Europe: Adult Education in Yugoslavia. Studies and Documents, No. 4.

    ERIC Educational Resources Information Center

    Krajnc, Ana; Mrmak, Ilija

    Focusing on adult education in Yugoslavia, this book is part of the series on adult education in Europe. The first of eight sections, traces historical development of adult education in Yugoslavia beginning with the second half of the nineteenth century and focusing on promotion of political awareness and socio-political education of the working…

  18. Marketing Education. Vocational Education Program Courses Standards.

    ERIC Educational Resources Information Center

    Florida State Dept. of Education, Tallahassee. Div. of Vocational, Adult, and Community Education.

    This document contains vocational education program courses standards for exploratory courses, practical arts courses, and job preparatory programs offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program. Each program course standard is composed of two parts: a curriculum framework and…

  19. Power and Authority in Adult Education

    ERIC Educational Resources Information Center

    Alsobaie, Mohammed Fahad

    2015-01-01

    This paper covers power and authority in adult education, focusing on the modern definitions of power and authority in the educational context, then moving into past precedents of the use of power and authority of classrooms. Finally, the optimal types of power and authority to apply to adult education are examined. Power defines a relationship…

  20. Guide for Managers of Adult Education Programs.

    ERIC Educational Resources Information Center

    Hudson River Center for Program Development, Glenmont, NY.

    This document is intended to help adult education program managers throughout New York become oriented to the world of adult education, handle their new responsibilities as program managers, and obtain up-to-date information to assist them in making educational and administrative decisions. The following are among the topics discussed in the…

  1. Historical Characteristics of Adult Education in Japan.

    ERIC Educational Resources Information Center

    Miyasaka, Kosaku

    In its modern sense, adult education in Japan began after the Meiji Restoration in 1868. Until 1945, adult education functioned as an agent to indoctrinate the nationalistic and military ideology. Since World War II, Japan has adopted the democratic social system and has become a capitalist society like the West. In Japan, social education is the…

  2. NEW DIRECTIONS IN ADULT JEWISH EDUCATION.

    ERIC Educational Resources Information Center

    COHEN, SAMUEL I.

    TRADITIONALLY ADULT JEWISH EDUCATION WAS SYNAGOGUE OR INSTITUTION SPONSORED AND ORIENTED. SINCE THE WORLD WAR II, A NUMBER OF NATIONAL JEWISH MEMBERSHIP ORGANIZATIONS HAVE EMERGED AS MAJOR SPONSORS OF ADULT JEWISH EDUCATION PROGRAMS. THIS SPONSORSHIP REPRESENTS A NEW DIMENSION IN JEWISH EDUCATIONAL PHILOSOPHY AND PRACTICE. THIS STUDY EVALUATED THE…

  3. Education and the Labour Market in Brazil

    ERIC Educational Resources Information Center

    de Oliveira, Alberto; Filho, Gilberto Abrantes

    2011-01-01

    The aim of this article is to compare the schooling levels of individuals with the demands of the Brazilian labour market. The results demonstrate the high probability of compatibility between occupation and schooling levels. But high propensities for under-education were identified associated with the skin colour and position in the family. The…

  4. Education and the Labour Market in Brazil

    ERIC Educational Resources Information Center

    de Oliveira, Alberto; Filho, Gilberto Abrantes

    2012-01-01

    The aim of this article is to compare the schooling levels of individuals with the demands of the Brazilian labour market. The results demonstrate the high probability of compatibility between occupation and schooling levels. But high propensities for under-education were identified associated with skin colour and position in family. The results…

  5. Distributive Education. Economics of Marketing. Instructor's Curriculum.

    ERIC Educational Resources Information Center

    House, John; Bruns, Joe

    Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

  6. A Decade of Scholarship in Marketing Education

    ERIC Educational Resources Information Center

    Abernethy, Avery M.; Padgett, Daniel

    2011-01-01

    The teaching environment in business schools has changed dramatically over the last decade. But the last comprehensive review of the scholarship of teaching was conducted more than a decade ago. Where and from whom do the best practices for teaching originate today? To answer this question, the authors examine marketing education scholarship…

  7. Marketing and Distributive Education: Scope and Sequence.

    ERIC Educational Resources Information Center

    Nashville - Davidson County Metropolitan Public Schools, TN.

    This guide, which was written as an initial step in the development of a systemwide articulated curriculum sequence for all vocational programs within the Metropolitan Nashville Public School System, outlines the suggested scope and sequence of a 2-year program in marketing and distributive education. The guide consists of a course description;…

  8. Fashion Merchandising. Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Robertson, Horace C.; And Others

    This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of…

  9. A Needs Assessment Model for Marketing Education.

    ERIC Educational Resources Information Center

    Price, William T., Jr.

    The nominal group technique (NGT), a needs assessment methodology that can be effective in many situations related to marketing education, is used to identify and collect information in a small group setting. It is a special purpose group process appropriate for identifying elements of a problem situation, identifying elements of a solution…

  10. The New "Market-State" and Education

    ERIC Educational Resources Information Center

    Ainley, Patrick

    2004-01-01

    This paper argues that changes at all levels of education and training (i.e., learning) policy exemplify a new capitalist state formation. This has been aptly named by US political scientist Philip Bobbitt (2002) "the new market-state", particularly with reference to its administration or "governance". It can be seen especially…

  11. Designing Programs for Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Trapnell, Gail

    Written primarily for those who influence vocational program planning and design in high schools, community colleges, and area vocational-technical centers, this guide is intended to help in designing marketing and distributive education programs. It can also be useful to guidance counselors, public information directors, businessmen, and teacher…

  12. The Concerns of the Marketing Education Profession.

    ERIC Educational Resources Information Center

    O'Connor, Patrick J.

    This report describes a 2-year study designed to determine how various groups within the marketing education profession viewed important professional concerns. Issues addressed in the three primary research questions were: the nature of the concerns of the professional community; whether the concerns varied based on affiliation with marketing…

  13. Perceptions of the food marketing environment among African American teen girls and adults.

    PubMed

    Bibeau, Wendy S; Saksvig, Brit I; Gittelsohn, Joel; Williams, Sonja; Jones, Lindsey; Young, Deborah Rohm

    2012-02-01

    Obesity disproportionately affects African American adolescents, particularly girls. While ethnically targeted marketing of unhealthful food products contributes to this disparity, it is not known how African Americans perceive the food marketing environment in their communities. Qualitative methods, specifically photovoice and group discussions, were used to understand perceptions of African American adults and teen girls regarding targeted food marketing to adolescent girls. An advisory committee of four students, two faculty, and two parents was formed, who recruited peers to photograph their environments and participate in group discussions to answer "what influences teen girls to eat what they do." Seven adults and nine teens (all female) participated in the study. Discussions were transcribed, coded, and analyzed with ATLAS.ti to identify common and disparate themes among participants. Results indicated that adults and teens perceived the type of food products, availability of foods, and price to influence the girls' choices. The girls spoke about products that were highly convenient and tasty as being particularly attractive. The adults reported that advertisements and insufficient nutrition education were also influencers. The teens discussed that the places in which food products were available influenced their choices. Results suggest that the marketing of highly available, convenient food at low prices sell products to teen girls. Future work is needed to better understand the consumer's perspective on the food and beverage marketing strategies used.

  14. Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

    ERIC Educational Resources Information Center

    Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

    2010-01-01

    Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

  15. Promoting Food Safety Awareness for Older Adults by Using Online Education Modules

    ERIC Educational Resources Information Center

    Roy, Amber; Francis, Sarah L.; Shaw, Angela; Rajagopal, Lakshman

    2016-01-01

    Older adults are susceptible to and at greater risk for food-borne illness in comparison to those in other adult age groups. Online education is an underused method for the delivery of food safety information to this population. Three online mini-modules, based on social marketing theory (SMT), were created for and pilot-tested with older adults.…

  16. To Shape the Future: Towards a Framework for Adult Education Social Policy Research and Action.

    ERIC Educational Resources Information Center

    Quigley, B. Allan

    1993-01-01

    Compares three social policy models (market, progressive-liberal-welfare, social redistribution); links them to adult education models (vocational-behaviorist, liberal-humanist-progressive, liberatory/social reconstruction) and to sociological theories (structural functionalism and conflict theory). (SK)

  17. The Case for Higher Education Marketing: Scouting the Higher Ground.

    ERIC Educational Resources Information Center

    O'Brien, Peter

    1987-01-01

    A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)

  18. Financial Literacy: A Critical Adult Education Appraisal

    ERIC Educational Resources Information Center

    English, Leona M.

    2014-01-01

    This chapter critically examines financial literacy education, asking what its assumptions are and what adult educators need to ask of its curriculum, its bases, and the people being taught to be financially literate.

  19. Environments for Inclusive and Flexible Adult Education.

    ERIC Educational Resources Information Center

    Baert, Herman

    2000-01-01

    Local learning partnerships are formed by collaboration among organizations involved in adult and community education and vocational education and training with citizen participation in the creation of learning environments. (SK)

  20. Adult Education in Colleges and Universities; Liberal Adult Education. Notes and Essays on Education for Adults, No. 30.

    ERIC Educational Resources Information Center

    Liveright, A. A.; Miller, Harry L.

    Two chapters from the "Handbook on Adult Education in the United States" which have special significance for university extension divisions and evening colleges are reprinted, with some changes and additions. The first gives an overview of institutional arrangements for adult education in colleges and universities, covering factors…

  1. The System of Adult Education in Yugoslavia. Notes and Essays on Education for Adults, 59.

    ERIC Educational Resources Information Center

    Savicevic, Dusan M.

    Now an integral part of the Yugoslav national educational system, adult education in Yugoslavia is based on the principles of permanence, democracy, decentralization, functional unity, diversity and dynamism, and voluntarism. Adult basic, vocational, general, and other forms of adult education are offered in varying degrees and forms by primary…

  2. Social Change and Adult Education Research. Adult Education Research in Nordic Countries 1992/93.

    ERIC Educational Resources Information Center

    Tampere Univ., Hameelinna (Finland). Dept. of Education.

    This yearbook contains 18 papers reflecting the major trends in adult education research in the Nordic countries in 1992-93. The following papers are included: "Popular Adult Education and Social Mobilization: Reflections in Connection with the Swedish Committee on Power" (Rubenson); "Direction of Finnish Adult Education Policies…

  3. Has Higher Education Been Using the Wrong Marketing Approach?

    ERIC Educational Resources Information Center

    Brooks, Larry R.; Hammons, James O.

    1993-01-01

    It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

  4. Vocational Instructional Materials for Marketing and Distributive Education Available from Federal Agencies.

    ERIC Educational Resources Information Center

    Hill, Carol L., Comp.

    This listing of federally produced curriculum and instructional materials for marketing and distributive education is one of eight annotated bibliographies that provide information for vocational educators at the secondary, postsecondary, and adult levels. Introductory information given includes a description of how to use the listing and sources…

  5. Marketing Education National Research Conference Report (Athens, Georgia, April 1990).

    ERIC Educational Resources Information Center

    Williams, Harold, Ed.

    Nine presentations are included in these proceedings: "Industries' Perception of Preparation of Marketing Teacher Education for Jobs in the Business World" (Thomas Allen); "Projecting the Need for Secondary Marketing Educators in Northeast Ohio to the Year 2000" (Patrick O'Connor); "Marketing Education: A Survey of State Supervisors Concerning…

  6. The Application of Marketing Science to Educational Settings: A Bibliography.

    ERIC Educational Resources Information Center

    Stetz, Frank P.

    This bibliography, based on searches of "Educational Index,""Resources in Education," and "Psychological Abstracts," lists articles, reports, and dissertations detailing the application of marketing science to educational settings. Entries are organized in five sections: research methods in marketing; marketing research; applications of marketing…

  7. Approaches to a Successful Adult Education Program

    ERIC Educational Resources Information Center

    Petty, Tanjula; Thomas, Christine C.

    2014-01-01

    An estimated 40 million Americans adults live their lives deprived of prosperity, pleasures, and the rewards of lifelong learning (Comings & Cuban, 2007). With the economic, social, and technical changes in society, there are shifts in the labor market (Champagne, 1987). Many adults are having to set their sights on obtaining sufficient skills…

  8. Marketing II Workbook.

    ERIC Educational Resources Information Center

    Reeves, Cheryl

    This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

  9. Leading Online Learning Initiatives in Adult Education

    ERIC Educational Resources Information Center

    Olesen-Tracey, Kathy

    2010-01-01

    Adult learners often face barriers to participation in traditional classroom instruction. As technology access grows and adults naturally incorporate technology into their daily lives, adult education programs are finding innovative ways to blend technology with instruction through quality online learning opportunities. This article highlights the…

  10. Competency-Based Adult Education: Florida Model.

    ERIC Educational Resources Information Center

    Singer, Elizabeth

    This compilation of program materials serves as an introduction to Florida's Brevard Community College's (BCC's) Competency-Based Adult High School Completion Project, a multi-year project designed to teach adult administrators, counselors, and teachers how to organize and implement a competency-based adult education (CBAE) program; to critique…

  11. Enhancing Learning in Training and Adult Education.

    ERIC Educational Resources Information Center

    Morgan, Ronald R.; Ponticell, Judith A.; Gordon, Edward E.

    This book, which is designed to prepare individuals to become workplace consultants, examines the theory and practice of enhancing learning in training and adult education. The following are among the topics discussed: putting cognition theory into practice in instruction; cognitive science perspective on adult learning (adults as learners, three…

  12. A European Vision for Adult Education

    ERIC Educational Resources Information Center

    Waddington, Sue; Tuckett, Alan; Boucher, Fiona

    2012-01-01

    The National Institute of Adult Continuing Education (NIACE) is the UK national coordinator for the European Agenda for Adult Learning, with the challenge of creating a coherent message across the four countries to inform European cooperation on adult learning. To start the debate, the journal staff asked Sue Waddington, Alan Tuckett, and Fiona…

  13. Online Professional Development for Adult ESL Educators.

    ERIC Educational Resources Information Center

    Hawk, William B.

    Many adult English-as-a-Second-Language (ESL) teachers and tutors, paid and volunteer alike, often have great difficulty finding the time, opportunity, and resources to get training in areas vital to adult instruction, such as principles of adult education and learning, second language acquisition theory, teaching methodology, and the use of…

  14. Adult Education: A Sartrean-Based Perspective.

    ERIC Educational Resources Information Center

    Burstow, Bonnie

    1984-01-01

    In the construction of a philosophic foundation for adult education that is based on Sartre, learning is defined as a leap into nothingness and facilitation as inherently dialogical. Support is given to such adult education concepts as self-directed learning, lifelong learning, and learning projects. (SK)

  15. Marxism and Adult Education in Britain

    ERIC Educational Resources Information Center

    Steele, Tom; Taylor, Richard

    2004-01-01

    In British adult education Marxism has been a persistent if marginalised current that has consistently informed its more radical movements and practitioners. This article firstly introduces some contested Marxist perspectives on adult education, particularly around the issues of ideology and incorporation into bourgeois society. Secondly, it…

  16. A Proposed Historiography of Adult Education.

    ERIC Educational Resources Information Center

    Smith, Glenn

    Current histories of adult education trace it back to the early part of the 20th century. They share several assumptions: (1) "modern" adult education started early in this century; (2) antecedents go back to early European colonization of North America--but ignore Spanish colonizers; (3) the movement is exclusively Eurocentric, seeing no…

  17. Adult Education in Asia and the Pacific.

    ERIC Educational Resources Information Center

    Bulletin of the Unesco Regional Office for Education in Asia and the Pacific, 1982

    1982-01-01

    This issue reproduces articles adapted from country reports presented to a Regional Seminar on Adult Education and Development in Asia and Oceania, Bangkok, November 1980. A summary of adult and nonformal education in the region forms section 1. Highlights of the country articles in section 2 include Afghanistan--national literacy campaign;…

  18. Guidance in Adult and Continuing Education.

    ERIC Educational Resources Information Center

    McNamara, Gerry

    The provision of guidance in adult and continuing education in Ireland was examined. First, policy in Ireland regarding guidance for adults in education is discussed in the context of the proposals adopted by the European Union (EU) Commission and EU Member States pursuant to the EU Year of Lifelong Learning in 1996. Recent literature on career…

  19. Adult Education Dissertation Abstracts: 1968-1969.

    ERIC Educational Resources Information Center

    Grabowski, Stanley M., Ed.; Loague, Nehume, Ed.

    This bibliography contains citations, abstracts, and ordering information for 303 dissertations pertinent to the education or training of adults. Studies are classified by broad subject headings used in the ERIC Clearinghouse on Adult Education. Each section of the classification is identified by a four-digit number, with a one-, two-, or…

  20. [Innovative Programs in Adult Education: United States.

    ERIC Educational Resources Information Center

    World Education, Inc., New York, NY.

    The seven descriptive position papers were prepared after selection for the Multi-National Workshop on Basic and Functional Education for Adults. Those selected are significant innovative programs of adult education in the U. S. which may have direct applicability to improving program practices in various parts of the world. The programs described…

  1. Perspectives on ERIC and Adult Education

    ERIC Educational Resources Information Center

    Imel, Susan

    2016-01-01

    Susan Imel is retired from Ohio State University. From December 1981 until December 2003, she was the Adult Education Specialist at the ERIC Clearinghouse on Adult, Career, and Vocational Education and Director from 1987 through 2003. This essay begins with a brief overview of the ERIC system including goals for the clearinghouses, followed by a…

  2. Supporting Wellness in Adult Online Education

    ERIC Educational Resources Information Center

    Thompson, Jacklyn J.; Porto, Stella C. S.

    2014-01-01

    Online education cannot continue to grow at the current pace while ignoring a crucial component of campus support, wellness for adult online learners. This paper brings awareness to the concept of wellness as an important student support service in adult online education. It includes a summarized review of relevant literature and identifies…

  3. Adult and Continuing Education: Continuities and Discontinuities

    ERIC Educational Resources Information Center

    Tennant, Mark

    2005-01-01

    This paper presents a comprehensive review of the five-volume set, "Adult and Continuing Education." This publication is a monumental and diverse collection of material related directly or indirectly to the broad theme of adult and continuing education. The collection captures a great deal of the thought which has informed the…

  4. Can Adult Education Change Extremist Attitudes?

    ERIC Educational Resources Information Center

    Preston, John; Feinstein, Leon; Anderson, T. Marion

    2005-01-01

    Although adult education leads to a moderation of racist or authoritarian attitudes amongst the general population, little is known concerning the impact of adult education on individuals with extremist racist-authoritarian views. In this paper we group individuals from the NCDS (National Child Development Study) into various racist-authoritarian…

  5. Key Concepts in Adult Education and Training.

    ERIC Educational Resources Information Center

    Tight, Malcolm

    This book defines and explains some 40 key concepts in adult education and training, and it presents an analysis of the more than 150 concepts that can be made by combining core and qualifying concepts. The concepts have been grouped into seven chapters, with the following core concepts discussed in chapter 1: adult, education, and training, plus…

  6. Curriculum Guide for Adult Education Teachers.

    ERIC Educational Resources Information Center

    Hammett, Earl Lee

    This curriculum guide for teachers of adult education is divided into three parts. The first offers an overview of adult basic education, the teacher as counselor, testing and evaluation, instructional procedures--physical environment and classroom management, techniques providing variety in instruction--discussions, demonstrations, projects,…

  7. Handbook for Volunteers: Adult Education Program.

    ERIC Educational Resources Information Center

    Koehler, C. Russell

    Designed for volunteers in Olympic College's Adult Education Volunteer Classroom Assistant Project, this handbook discusses volunteer tutors' roles, characteristics of Adult Basic Education (ABE) and English as a Second Language (ESL) students, suggested teaching techniques, tips for working with instructors, and college policies and regulations.…

  8. Case Studies in Australian Adult Education.

    ERIC Educational Resources Information Center

    Clark, Ralph J., Ed.; Rooth, S. John, Ed.

    This publication contains the following 24 case studies of adult education in Australia: "NSW Department of Agriculture Home Study Programme" (O'Neill); "Self-Help Adult Education: The University of the Third Age at the Brisbane CAE" (Swindell); "Marriage Enrichment Programme" (D. Kerr, C. Kerr); "Carringbush…

  9. Adult Education and Leisure in Flanders.

    ERIC Educational Resources Information Center

    Rock, P., Ed.; Schevenhels, L., Ed.

    This volume on adult education surveys the present situation in the Flemish part of Belgium, reviews historical circumstances that have shaped Flemish adult education, and outlines some possible future developments. The Flemish Movement of the 1800's, university extension (from 1892), the social emancipation movements, Socialism, and endeavors by…

  10. The History of Adult Education in Greece.

    ERIC Educational Resources Information Center

    Boucouvalas, Marcie

    Adult education in Greece dates back to the time of Homer. Poetry and Panhellenic festivals were the earliest forms of adult education in Greece. By classical times, however, an entire learning society of human and material resources had been developed. Greek society experienced periods of high levels of culture and learning only to be conquered…

  11. ADULT BASIC EDUCATION IN LATIN AMERICA.

    ERIC Educational Resources Information Center

    CORTRIGHT, RICHARD W.

    THE AUTHOR BRIEFLY REVIEWS STUDIES AND REPORTS ON ADULT BASIC EDUCATION PROGRAMS IN LATIN AMERICA, WHERE IN MOST COUNTRIES AT LEAST 40 PERCENT OF THE ADULT POPULATION IS ILLITERATE. EDUCATION HAS BEEN RELATED TO NATIONAL ECONOMIES, HEALTH, AND SOCIAL AND POLITICAL PROBLEMS. NATIONAL BUDGETS FOR LITERACY PROGRAMS ARE GROWING AND IN SOME COUNTRIES…

  12. Bilingual Adult Basic Education Project. Final Report.

    ERIC Educational Resources Information Center

    Graham, Janet Roth

    The Bilingual Adult Basic Education Project provided bilingual life skills instruction, counseling, and informational services to approximately 150 non-English-dominant adults across Pennsylvania by means of contracts to local education agencies. Students were pre- and post-tested in English and/or their native language to measure their growth in…

  13. Public Continuing and Adult Education 1971 Almanac.

    ERIC Educational Resources Information Center

    National Association for Public Continuing and Adult Education, Washington, DC.

    Designed to serve both the United States and Canada, this directory of the National Association for Public Continuing and Adult Education (NAPCAE) presents NAPCAE officers, staff, and activities (including annual conference highlights), followed by NAPCAE award winners, past conferences and presidents, an adult education legislative summary,…

  14. Thirty-Eight Years in Adult Education.

    ERIC Educational Resources Information Center

    Wilson, J. L. J.

    In examining thirty-eight years in adult education, this document refers to nineteenth- and twentieth-century adult education, which was influenced by some dynamic factors; personal and social dissatisfactions; an urgent desire for freedom and liberation; and a determination to change things for the better, for personal and social reasons. The…

  15. What Edith Stein Can Teach Adult Educators

    ERIC Educational Resources Information Center

    Culkin, David T.

    2016-01-01

    Many think of Edith Stein as a phenomenological philosopher who experienced a dramatic religious conversion, but contemporary adult educators may also look to her as a model for the application of social activism based in theory. This article explores Stein's continued relevance for adult educators who research and then try to apply key concepts…

  16. Assessing the Effectiveness of Residential Adult Education.

    ERIC Educational Resources Information Center

    Kafka, James J.; Griffith, William S.

    1984-01-01

    This study was conducted to investigate the aspects of residential adult education that might account for differences among the participants in residential programs. An analysis of the claims advanced by advocates of residential adult education led to the identification of three factors that appeared to account for the alleged superiority of this…

  17. Education: A Possibility for Empowering Older Adults

    ERIC Educational Resources Information Center

    Kump, Sonja; Krasovec, Sabina Jelenc

    2007-01-01

    Educating older adults (in the so-called third age) is becoming an increasingly important activity for the elderly, above all because it empowers them, while at the same time reducing their social exclusion. The aim of this paper is to closely examine the actual state of affairs and the education possibilities for older adults in Slovenia. The…

  18. Relationship Education for Incarcerated Adults.

    PubMed

    Harcourt, Kate Taylor; Adler-Baeder, Francesca; Rauer, Amy; Pettit, Gregory S; Erath, Stephen

    2017-03-01

    As relationship education (RE) programs become more widely implemented, it is important to measure and document the changes associated with RE for diverse audiences. Also, researchers have been challenged to examine the impact of RE with more disadvantaged groups. While we are seeing an increase in this area, only three studies have examined RE with an incarcerated sample. These previous studies examined only those currently in a relationship and focused primarily on couple functioning. The aim of this study was to expand the existing literature by examining RE with a broader sample of incarcerated adults, regardless of current relationship status, and to expand our understanding of its association with outcomes beyond the couple domain by also including measures of individual and parental functioning. In addition, we examined whether change from pre- to posttest was moderated by individual characteristics. Using a sample of incarcerated adults (N = 122), the study found positive change in three domains of functioning (couple, individual, and parental). Specifically, results indicated change on five of the eight outcome variables examined. Overall, we found both similarities and differences among program participants on changes from pre- to posttest. For the majority of outcomes, the positive change from pre- to posttest emerged regardless of individual characteristics.

  19. Investigating Effective Components of Higher Education Marketing and Providing a Marketing Model for Iranian Private Higher Education Institutions

    ERIC Educational Resources Information Center

    Kasmaee, Roya Babaee; Nadi, Mohammad Ali; Shahtalebi, Badri

    2016-01-01

    Purpose: The purpose of this paper is to study and identify the effective components of higher education marketing and providing a marketing model for Iranian higher education private sector institutions. Design/methodology/approach: This study is a qualitative research. For identifying the effective components of higher education marketing and…

  20. Oakland Adult Reading Lab. Building Comprehension in Adult Education Students.

    ERIC Educational Resources Information Center

    Johnston, Suzanne

    Many adult poor readers do not organize what they read in a way that best facilitates good comprehension. To help students overcome this problem, the Adult Day and Evening School in Oakland, California, organized a reading laboratory for their mostly low-income, educationally disadvantaged students with a diverse range of needs. Instruction in the…

  1. Marketing impact of health education programs.

    PubMed

    Gombeski, W R; Briller, S; Fishleder, A; Bat-Cirjak, E; Rothner, A D; Secic, M

    1997-01-01

    A study evaluating whether a lay public education program caused initiation of health-related behaviors was conducted at the Cleveland Clinic Foundation. Attendees of three individual "Health Talks" were surveyed: endometriosis (n = 78), men's health (n = 62) and cancer (n = 57). Participants were surveyed at three points: (a) before the talk, (b) immediately following the talk and (c) six weeks after the talk concerning their knowledge and health behaviors. The results indicated that community health education produces a substantial improvement in health-related knowledge and after attending the seminars, 81.3% of respondents initiated a positive health behavior. Of interest to health care marketers are the 30.8% of attendees who initiated health behaviors which have marketing implications.

  2. Education, Markets and the Contradictions of Asia-Australia Relations.

    ERIC Educational Resources Information Center

    Alexander, Don; Rizvi, Fazal

    1993-01-01

    The cultural politics of the export of educational services by Australia to Asia are examined, focusing on tension between the persistent economic development perspective and an emerging market ideology that sees education as a commodity. Issues of postcolonialism, globalization, educational traditions vs. market orientation, educational aid and…

  3. Marketing ethics, functions, and content: a health education/marketing survey.

    PubMed

    Cooper, P D; King, K K

    1985-01-01

    Survey data were used to evaluate the role of marketing in the nonprofit arena of health promotion. Questionnaires utilizing a Likert type scale were sent to 106 marketers and 247 health educators soliciting their opinions about health care marketing. Both groups agreed that marketing was appropriate for both profit and non-profit organizations, but were not in total agreement on specific aspects of the marketing process. Marketers were adamant that marketing is not confined to promotional, advertising and communication functions, while health educators were neutral. Marketers were strong in their disagreement that marketing is selling; health educators were still neutral but in slight disagreement. Marketers did not believe that marketing uses gimmickry heavily, while health educators agreed that it does use gimmickry. A significant finding from the survey is that the major ethical issue for health educators is their view that marketing manipulates society. Both community and school health educators agreed that using marketing techniques is a step forward manipulation of a society, while the group of marketers disagreed.

  4. Placing Advocacy at the Heart of Adult Education

    ERIC Educational Resources Information Center

    Taylor, Jackie

    2016-01-01

    Adult educators know that adults and families change their lives through adult education. Adult education also positively impacts a host of social and economic issues. Yet this fact is largely unknown or misunderstood by the general public. Resources have become increasingly scarce, while at the same time adult educators are asked to do more with…

  5. Markets and Misogyny: Educational Research on Educational Choice

    ERIC Educational Resources Information Center

    Power, Sally

    2006-01-01

    This paper has arisen from a concern that much recent policy-related research on markets displays misogynistic tendencies. In both the media and academic accounts it would appear as though the blame for social and educational inequalities can now be laid at the door of women--particularly middle-class mothers. Through examining competing…

  6. Environmental Education through Adult Education. A Manual for Adult Educators, Instructors, Teachers and Social Extension Workers.

    ERIC Educational Resources Information Center

    Rugumayo, Edward B., Comp.; Ibikunle-Johnson, Victor O., Comp.

    The purpose of this manual is to make available to adult educators and field extension workers in Kenya resource material that may be used in formal and nonformal training programs for the environmental education of a wide range of target groups. The document begins with a 26-item glossary, an introduction, a section on the document's use,…

  7. Sociological Backgrounds of Adult Education. Notes and Essays on Education for Adults, 41.

    ERIC Educational Resources Information Center

    Burns, Hobert W., Ed.

    These background papers concentrate on the problem of obsolescence and adult competence; the educational significance of adult roles, developmental tasks, and changing value orientations throughout the life cycle; the effect of work careers on adult education participation; choice of subject matter and methods of study; specific reasons for…

  8. The Political Economy of Adult Education and Development. Global Perspectives on Adult Education and Training.

    ERIC Educational Resources Information Center

    Youngman, Frank

    This book, which is based on a broad concept of adult education that embraces all forms of organized learning undertaken by adults, draws on empirical information and case studies to provide a theory of applied political economy to explain the interface between society and adult education in developing countries. The following are among the topics…

  9. WWW Technologies and Adult Continuing Education.

    ERIC Educational Resources Information Center

    Cheung, Bruce; Yiu, S. M.

    Adult continuing education (ACE) has different audiences and characteristics than distance learning and full-time education. The University of Hong Kong is regarded as the leading provider of ACE through the programs offered by the School of Professional and Continuing Education (SPACE). To maintain that position, SPACE's challenge is to develop…

  10. KANSAS STATE PLAN FOR ADULT BASIC EDUCATION.

    ERIC Educational Resources Information Center

    Kansas State Dept. of Public Instruction, Topeka.

    THE KANSAS PLAN IS DESIGNED TO HELP ESTABLISH NEW LOCAL ADULT BASIC EDUCATION PROGRAMS, AND TO EXPAND AND IMPROVE EXISTING ONES. INSTRUCTIONAL CONTENT WILL INCLUDE READING AND WRITING, SPEAKING AND LISTENING SKILLS, CITIZENSHIP, CONSUMER EDUCATION, HUMAN RELATIONS, AND FAMILY LIFE EDUCATION. EARLY STAGES OF PLANNING (TO JUNE 30, 1966) WILL STRESS…

  11. Marketing: Exploring Applications for Educational Dissemination. Literature Synthesis.

    ERIC Educational Resources Information Center

    Reed, Linda

    This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

  12. Marketing and Distributive Education. Teacher-Coordinator Operational Handbook. Revised.

    ERIC Educational Resources Information Center

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This handbook, a revision of the 1973 edition, is intended to aid teachers in organizing and conducting a program of work for marketing and distributive education programs. The first section on curriculum in marketing and distributive education covers the instructional framework with 2 major dimensions (5 broad marketing competency areas and 14…

  13. Social Filters in Assessing Higher Education Services Market

    ERIC Educational Resources Information Center

    Shkurkin, Anatoly; Lutsenko, Ekaterina; Bazhenova, Natalia; Bazhenov, Ruslan; Bogachenko, Natalia

    2016-01-01

    The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring…

  14. Developing Pedagogical Competence: Issues and Implications for Marketing Education

    ERIC Educational Resources Information Center

    Madhavaram, Sreedhar; Laverie, Debra A.

    2010-01-01

    Competence in pedagogy and research is the sine qua non of marketing educators' careers. However, there is evidence in the literature that marketing academics focus "more on" and "are more competent" in research than teaching. This imbalance, in a majority of instances, can be traced back to doctoral education. Doctoral programs in marketing are…

  15. Two Paradoxes of the "Seller's Market" of Chinese Higher Education

    ERIC Educational Resources Information Center

    Huang, J.

    2005-01-01

    In recent years, two "paradoxes" have emerged in the "seller's market" of Chinese higher education. One is a strong demand for buying educational services and a weak demand for consumption; a second is the coexistence of an entry to the seller's market and an exit point from the buyer's market. These two "paradoxes"…

  16. The Marketing Concept in Higher Education: A Caveat

    ERIC Educational Resources Information Center

    Hugstad, Paul S.

    1975-01-01

    Various major business marketing actions and their analogous educational functions are examined in this exploration of the application of the marketing concept to higher education, along with modification that institutional differences (e.g. goals and operating climate) impose upon the use of such techniques (e.g. market analysis, product line…

  17. Gramsci, Freire and Adult Education. Possibilities for Transformative Action. Global Perspectives on Adult Education and Training.

    ERIC Educational Resources Information Center

    Mayo, Peter

    This book examines the ideas of Antonio Gramsci and Paulo Freire regarding radical education and adult education's role in the struggle for liberation from oppression. Chapter 1 provides an overview of the following topics: Gramsci and Freire's theories; publications about both men in the adult education literature; and the principles of…

  18. The Universities and Adult Education in Europe. Monographs on Comparative and Area Studies in Adult Education.

    ERIC Educational Resources Information Center

    Kulich, Jindra, Ed.; Kruger, Wolfgang, Ed.

    Published as a stimulus to further studies in comparative education and comparative adult education, this book is an English edition of most of the papers presented in June 1978, at an international seminar held in West Berlin on "The Universities and Adult Education: Trends and Perspectives in Europe." The introduction, by Wolfgang…

  19. Globalisation, transnational policies and adult education

    NASA Astrophysics Data System (ADS)

    Milana, Marcella

    2012-12-01

    Globalisation, transnational policies and adult education - This paper examines policy documents produced by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the European Union (EU) in the field of adult education and learning. Both these entities address adult education as an explicit object of policy. This paper investigates how globalisation processes are constructed as policy problems when these transnational political agents propose adult education as a response. The author's main argument is that while UNESCO presents the provision of adult education as a means for governments worldwide to overcome disadvantages experienced by their own citizenry, the EU institutionalises learning experiences as a means for governments to sustain regional economic growth and political expansion. After reviewing the literature on globalisation to elucidate the theories that inform current understanding of contemporary economic, political, cultural and ecological changes as political problems, she presents the conceptual and methodological framework of her analysis. The author then examines the active role played by UNESCO and the EU in promoting adult education as a policy objective at transnational level, and unpacks the specific problem "representations" that are substantiated by these organisations. She argues that UNESCO and EU processes assign specific values and meanings to globalisation, and that these reflect a limited understanding of the complexity of globalisation. Finally, she considers two of the effects produced by these problem representations.

  20. Positioning Continuing Education Computer Programs for the Corporate Market.

    ERIC Educational Resources Information Center

    Tilney, Ceil

    1993-01-01

    Summarizes the findings of the market assessment phase of Bellevue Community College's evaluation of its continuing education computer training program. Indicates that marketing efforts must stress program quality and software training to help overcome strong antiacademic client sentiment. (MGB)

  1. Adult Political Education in Republican Rome

    ERIC Educational Resources Information Center

    Maddox, Graham

    1969-01-01

    Focusing on the later Roman republic, an account is given of the political roles of aristocrats and plebeians and of how public meetings, presided over by the tribunes, gave the common people a practical form of adult political education. (LY)

  2. Developing and Managing Adult Education Budgets.

    ERIC Educational Resources Information Center

    Ericksen, Charles G.

    1993-01-01

    Flexible budgeting can help coordinate and harmonize scarce financial resources in adult education. Budgets can be used as quantitative tools to manage instructional salaries, facilities, supplies, or other program support. (SK)

  3. Maslow's Theories and Educating the Disadvantaged Adult.

    ERIC Educational Resources Information Center

    Long, Jerry

    1982-01-01

    Summarizes Abraham Maslow's concepts of the organization of the personality with implications for educating the disadvantaged adult learner. Special attention is given to personality syndromes and the effect they have on the expression of behavior. (JOW)

  4. Policy and Structure in English Adult Education

    ERIC Educational Resources Information Center

    Small, N. J.

    1975-01-01

    A historical perspective on policy and structure as set out in the major reports, official documents, and legislation contributes a great deal to understanding the present position of adult education in England. (Author/BP)

  5. Introducing a Microcomputer into Adult Education Classes.

    ERIC Educational Resources Information Center

    Bostock, Stephen; Seifert, Roger

    1983-01-01

    There are now plenty of adult education classes on how to use a computer; this article is an account of how microcomputers were actually used as an aid to learning in the biological, natural, and social sciences. (Author/SSH)

  6. Adult Learning, Transformative Education, and Indigenous Epistemology

    ERIC Educational Resources Information Center

    McEachern, Diane

    2016-01-01

    This chapter describes an innovative program that weaves together adult learning, transformative education, and indigenous epistemology in order to prepare Alaskan rural indigenous social service providers to better serve their communities.

  7. Labour Market Theories and Distance Education: A Response.

    ERIC Educational Resources Information Center

    Rumble, Greville

    1996-01-01

    Responds to comments on a previous series of three articles on labor market theories and distance education. Highlights include conceptual frameworks of Fordism, neo-Fordism, and post-Fordism; industrialization and its impact on education; work and academic work; mass production; and specialist markets and small-scale distance education systems.…

  8. Action Implications in Adult Basic Education Programs.

    ERIC Educational Resources Information Center

    Ohio State Dept. of Education, Columbus.

    Eight articles on adult basic education are presented. The articles adapted from 1971 workshop presentations are: Action Implications for ABE Directors by Alan Knox; ABE Budget Development, by Donald G. Butcher; Competent ABE Instructors, by William D. Dowling; Interview Techniques and Training, by Norman Kagan; Reading: The Basic in Adult Basic…

  9. Virginia Adult Education Health Literacy Toolkit.

    ERIC Educational Resources Information Center

    Singleton, Kate, Comp.

    This toolkit is a resource to help adult education instructors and administrators better understand the problem of health literacy as it affects their learners. It is designed to support creative approaches to helping learners increase their health literacy as they engage in sound, productive adult literacy instruction. Information resources are…

  10. The Fiscal Consequences of Adult Educational Attainment

    ERIC Educational Resources Information Center

    Khatiwada, Ishwar; McLaughlin, Joseph; Sum, Andrew; Palma, Sheila

    2007-01-01

    This research monograph prepared for the National Commission on Adult Literacy is primarily designed to describe and analyze the net annual fiscal contributions (tax payments minus cash and in-kind transfers and institutionalization costs) of U.S. adults (ages 16-64) by their educational attainment in recent years. The report begins with an…

  11. Health Literacy and Adult Basic Education Assessments

    ERIC Educational Resources Information Center

    Golbeck, Amanda L.; Ahlers-Schmidt, Carolyn R.; Paschal, Angelia M.

    2005-01-01

    Adult basic education (ABE) is an ideal venue for developing health literacy skills. Literacy and numeracy assessments used in ABE were identified and the most common were examined for health components. Only the Comprehensive Adult Student Assessment System (CASAS) included health. The two most common health literacy assessments used in general…

  12. Interactive Influences on Health and Adult Education

    ERIC Educational Resources Information Center

    Hill, Lilian H.

    2016-01-01

    This chapter examines multiple convergent forces affecting health, relates these to social determinants of health and critical adult health learning, and closes with discussion of opportunities for adult educators to contribute to human health at the individual, community, health provider, policy/regulatory agency, and international levels.

  13. Career Education for Adults: Consumer Economics Module.

    ERIC Educational Resources Information Center

    Auburn Univ., AL. Dept. of Vocational and Adult Education.

    An outgrowth of State-sponsored institutes conducted by Auburn University, Alabama, to produce career education teaching modules for adults, the consumer economics module is one of five field-tested curriculum guides adopted from findings of the nationally oriented Adult Performance Level Study conducted at the University of Texas. The primary…

  14. EAHY 1975--The Adult Education Dimension

    ERIC Educational Resources Information Center

    Rogers, Alan

    1976-01-01

    The European Architectural Heritage Year, designated as 1975, sought to undertake programs that would arouse public concern towards the environment. The disappointing impact of EAHY on adult education is discussed in terms of actual programs and experimental courses conducted. Investigation of our environmental heritage offers many adult education…

  15. Career Education for Adults: Occupational Information Module.

    ERIC Educational Resources Information Center

    Auburn Univ., AL. Dept. of Vocational and Adult Education.

    An outgrowth of State-sponsored institutes conducted by Auburn University, Alabama, to produce career education teaching modules for adults, the occupational knowledge module is one of five field-tested curriculum guides adopted from findings of the nationally oriented Adult Performance Level Study conducted at the University of Texas. (Basic to…

  16. Catalog of Adult Education Projects. Fiscal Year 1981.

    ERIC Educational Resources Information Center

    Gunn, Deborah; Eason, Richard

    This catalog contains information on 272 adult education projects conducted during fiscal year 1981. The projects are grouped in the following 20 categories: administration, adult basic education, adult performance level/life skills, assessment/testing, community linkage, competency-based adult education, corrections education, counseling,…

  17. Madame Li Li: Communist Revolutionary, Adult Educator, Lifelong Learner

    ERIC Educational Resources Information Center

    Boshier, Roger; Huang, Yan

    2009-01-01

    Prior to 1949 the Chinese Communist Party orchestrated innovative and participatory forms of adult education. This article concerns Madame Li Li, a leading Chinese Communist woman adult educator. Western delegates at the International Council for Adult Education 1984 Shanghai symposium on adult education were fascinated by Madame Li Li because,…

  18. Legitimation in Adult Education. Julkaisusarja Publications A2-92.

    ERIC Educational Resources Information Center

    Parjanen, Matti, Ed.

    This monograph contains six papers examining the field of adult education, especially in Finland and England. It explores how the body of knowledge and theory on adult education has developed and suggests where the profession of adult education and its students are headed. Titles and authors are as follows: "Legitimization in Adult Education:…

  19. The Business of Adult Education: Open Season in the Marketplace.

    ERIC Educational Resources Information Center

    Landsburg, David L.

    The role of colleges in adult education is considered in light of the increased demand for adult education, the growing competition among providers of adult education, and the likelihood that the level of competition will be reduced in the future. In addressing the expanded magnitude of demand for adult education, four main determinants are…

  20. Distance Education: An Information Age Approach to Adult Education.

    ERIC Educational Resources Information Center

    Zigerell, James

    This study provides an extensive review of the literature on distance education and of representative distance education projects and institutions in the United States and abroad, emphasizing those using telecommunications technologies. The introductory section includes a sketch of the information age and its implications for adult education and…

  1. A Future for Adult Educators in Patient Education

    ERIC Educational Resources Information Center

    Fleming, Jean E.

    2014-01-01

    Adult education in healthcare comes in several forms: degree and certificate programs aimed at preparing better academic and clinical educators; and community education programs aimed at wellness, rehabilitation, or learning to live with chronic diseases. Patient-centered healthcare, however, is part of something new: coordinated and transitional…

  2. Professional Dress for the 80's. Marketing and Distributive Education Program, Professional Dress Unit. Instructor's Guide.

    ERIC Educational Resources Information Center

    Holmes, Wally; And Others

    This guide for an adult marketing education course provides instructors with the necessary materials to present a seminar about "image management to project professionalism." General teaching suggestions are provided as well as a course outline and a time chart that provides guidelines for the minimum and maximum time to be spent on each…

  3. Navajo Language and Culture in Adult Education.

    ERIC Educational Resources Information Center

    Lockard, Louise

    1999-01-01

    Examples of culturally relevant education for Navajo adults are described: (1) Arizona State Prison Literacy Program; (2) Dine College Teacher Preservice Program; (3) Salt Lake City East Community School; and (4) Family and Child Education Program. The examples attest to the power of native language literacy. (SK)

  4. Adult Basic Education Outreach Project. Final Report.

    ERIC Educational Resources Information Center

    Alberta Vocational Centre, Edmonton.

    The Alberta Vocational Center (AVC) developed a portable competency-based learning system for use in non-institutional adult basic education community programs. The system addresses needs identified by the 1971 census which found 28% of Alberta's residents (over fifteen and out of school) had less than a ninth grade education. Administered through…

  5. Freedom Road: Adult Education of African Americans.

    ERIC Educational Resources Information Center

    Peterson, Elizabeth A., Ed.

    This book contains six chapters by various authors about the history of African Americans' contributions and participation in adult education. The book reports on how some African American leaders saw the connection between education and the eventual freedom or uplift of the African American people. Following a foreword (Phyllis M. Cunningham) and…

  6. Education for Homeless Adults: Strategies for Implementation.

    ERIC Educational Resources Information Center

    New York State Education Dept., Albany. Office of Workplace Preparation and Continuing Education.

    This instructional guide is intended for use by adult education teachers who deal with homeless students either on an occasional or an exclusive basis. An introduction defines homelessness, describes how education can help, and offers a mission statement. The second section focuses on what teachers of the homeless need. It defines categories of…

  7. The Plantation Adult Basic Education Program.

    ERIC Educational Resources Information Center

    Southern Mutual Help Association, Abbeville, LA.

    The Plantation Adult Basic Education Program started in 1970 as an alternative to poverty for sugar cane workers in Louisiana. The document discusses the various aspects of the poverty conditions that exist in the area, such as: housing, diet, health, education, and lack of consumer information, and how these existing conditions are to be changed…

  8. Consumer Education Curriculum Guide for Adults. Draft.

    ERIC Educational Resources Information Center

    Clemson Univ., SC. Vocational Education Media Center.

    The consumer education for adults guide, part of a consumer and homemaking education unit, was developed in a curriculum workshop at Winthrop College in June 1972. It was written in reference to a norm grouping. The concepts presented are: family life cycle, life style, the consumer in the economy, spending plan, consumer credit, financing…

  9. Continuity in Adult Education and Political Struggle.

    ERIC Educational Resources Information Center

    Hall, Budd L.

    1978-01-01

    The author discusses adult education and social action, quoting a statement that all serious educational movements are also social movements, and cites examples of this statement from programs and activities in various countries. He also gives a brief introduction to other articles in the issue and invites debate. (MF)

  10. What's The Value of Adult Education?

    ERIC Educational Resources Information Center

    Jarvis, Peter

    1982-01-01

    Taking adult education as a commodity and students as consumers, Jarvis examines the questions a consumer might ask of education: Why should I buy it? Do I need it? Do I want it? Can I afford it? Is it worth it? (SK)

  11. Adult Learning, Education, and the Environment

    ERIC Educational Resources Information Center

    Clover, Darlene E.; Hill, Robert

    2013-01-01

    The environment is now a common theme in adult education. However, conversations that swirled around the United Nations Conference on Sustainable Development (Rio+20) in June 2012 suggested major environmental challenges persist, demanding that education, learning, advocacy and activism be augmented to ensure the survival of the planet. In adult…

  12. Adult Education in the Junior College.

    ERIC Educational Resources Information Center

    Roueche, John E.

    1968-01-01

    This brief review of seven documents in the Clearinghouse for Junior College Information collection indicates the growing interest in adult and continuing education on the local, state, and national levels. This related to (1) the improving educational level of the general population, (2) the changing and increasingly complex world, (3) increasing…

  13. Research Areas in Adult and Continuing Education

    ERIC Educational Resources Information Center

    Zawacki-Richter, Olaf; Röbken, Heinke; Ehrenspeck-Kolasa, Yvonne; von Ossietzky, Carl

    2014-01-01

    This study builds upon a Delphi study carried out by Zawacki-Richter (2009) which posited a validated classification of research areas in the special area of distance education. We now replicate the study for the broader field of adult and continuing education (ACE). The aims of this paper are: firstly, to develop a categorisation of research…

  14. RESEARCH AND INVESTIGATIONS IN ADULT EDUCATION.

    ERIC Educational Resources Information Center

    DECROW, ROGER

    THE 177 REPORTS COMPRISING THIS RESEARCH REVIEW DEAL WITH SUCH AREAS AND TOPICS AS LEARNING-RELATED ABILITIES, INTERESTS, AND MOTIVES, PROGRAM PLANNING AND ADMINISTRATION, LEARNING FORMATS AND ENVIRONMENTS, INSTRUCTIONAL METHODS AND TECHNIQUES, ADULT BASIC EDUCATION, VOCATIONAL EDUCATION, MANAGEMENT AND THE PROFESSIONS, INSTITUTIONAL SPONSORS…

  15. Determinants of Residential Adult Education Effectiveness.

    ERIC Educational Resources Information Center

    Kafka, James J.

    Advocates of residential education have isolated three determinants of residential adult education effectiveness: isolation from the outside environment; concentration on content; and group support. This study investigated the independent and collective relationships of different levels of these determinants with cognitive gain and posttest…

  16. Adult and Community Education Program Review Instrument.

    ERIC Educational Resources Information Center

    Tanous, Cynthia

    This guide is intended for use in conducting a review of adult and community educational programs. The procedures explained in the manual are geared toward conducting a program evaluation that is intended to (1) serve as an educational tool that program practitioners can use in gaining a better understanding of the ways in which their program…

  17. Standards for Adult Education ESL Programs

    ERIC Educational Resources Information Center

    TESOL Press, 2013

    2013-01-01

    What are the components of a quality education ESL program? TESOL's "Standards for Adult Education ESL Programs" answers this question by defining quality components from a national perspective. Using program indicators in eight distinct areas, the standards can be used to review an existing program or as a guide in setting up a new…

  18. Directory of Adult Education Centres in Africa.

    ERIC Educational Resources Information Center

    United Nations Educational, Scientific, and Cultural Organization, Dakar (Senegal). Regional Office for Education in Africa.

    The Bureau Regional pour L'Education en Afrique (BREDA) survey, published partly in French, assembled data on the activities of adult education institutions in Africa in order to identify and develop future regional documentation centers. This draft copy of the survey is the first step towards improving international collaboration among…

  19. The Education of Adult Refugees in Somalia.

    ERIC Educational Resources Information Center

    Macharia, David

    1990-01-01

    At least 20 percent of the Somalian population are refugees, many from Ethiopia. The Refugee Adult Education Unit has a preliteracy phase, offering health and agricultural instruction; a basic literacy phase, teaching reading and writing; and a postliteracy/continuing education phase, enabling skill retention and reinforcement. (SK)

  20. Adult Education in Texas: A Survey of GED Candidates and Hispanic Adult Education Students. Report Number 87-415.

    ERIC Educational Resources Information Center

    Wallace, Michael B.; And Others

    A study was conducted to determine demographic characteristics, motivation, and program satisfaction of General Educational Development (GED) candidates and adult education (including adult basic education, secondary adult education, and English as a second language) students in Texas. Between June and December 1985, about 6,000 adult education…

  1. Marketing University Education: The Southern African Experience.

    ERIC Educational Resources Information Center

    Maringe, Felix; Foskett, Nick

    2002-01-01

    Examined the perceptions of university marketers in southern Africa. Found a varying awareness of the significance of marketing, with more mature institutions exhibiting more developed marketing orientations. Strategies ranged from marketing as public relations to marketing as sales, with universities in South Africa the only ones demonstrating a…

  2. A New Higher Education Marketing Mix: The 7Ps for MBA Marketing

    ERIC Educational Resources Information Center

    Ivy, Jonathan

    2008-01-01

    Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

  3. Year Book of Adult Education in Scotland, 1972-73.

    ERIC Educational Resources Information Center

    Shearer, J. G. S., Ed.

    The Year Book of Adult Education in Scotland for 1972-73 contains: (1) next [new] business; (2) directory of organizations--Scottish Institute of Adult Education, education authorities, the universities, the Workers' Educational Association, Newbattle Abbey College, the Open University, university contribution to adult education H.M. Forces, radio…

  4. 45 CFR 84.38 - Preschool and adult education.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 45 Public Welfare 1 2014-10-01 2014-10-01 false Preschool and adult education. 84.38 Section 84.38..., and Secondary Education § 84.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on the basis of...

  5. 45 CFR 84.38 - Preschool and adult education.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 45 Public Welfare 1 2010-10-01 2010-10-01 false Preschool and adult education. 84.38 Section 84.38..., and Secondary Education § 84.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on the basis of...

  6. 45 CFR 605.38 - Preschool and adult education.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 45 Public Welfare 3 2010-10-01 2010-10-01 false Preschool and adult education. 605.38 Section 605... Preschool, Elementary, and Secondary Education § 605.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on...

  7. 45 CFR 605.38 - Preschool and adult education.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 3 2011-10-01 2011-10-01 false Preschool and adult education. 605.38 Section 605... Preschool, Elementary, and Secondary Education § 605.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on...

  8. 45 CFR 605.38 - Preschool and adult education.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 45 Public Welfare 3 2014-10-01 2014-10-01 false Preschool and adult education. 605.38 Section 605... Preschool, Elementary, and Secondary Education § 605.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on...

  9. 45 CFR 84.38 - Preschool and adult education.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 45 Public Welfare 1 2012-10-01 2012-10-01 false Preschool and adult education. 84.38 Section 84.38..., and Secondary Education § 84.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on the basis of...

  10. 45 CFR 84.38 - Preschool and adult education.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 1 2011-10-01 2011-10-01 false Preschool and adult education. 84.38 Section 84.38..., and Secondary Education § 84.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on the basis of...

  11. 45 CFR 605.38 - Preschool and adult education.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 45 Public Welfare 3 2012-10-01 2012-10-01 false Preschool and adult education. 605.38 Section 605... Preschool, Elementary, and Secondary Education § 605.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on...

  12. 45 CFR 84.38 - Preschool and adult education.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 45 Public Welfare 1 2013-10-01 2013-10-01 false Preschool and adult education. 84.38 Section 84.38..., and Secondary Education § 84.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on the basis of...

  13. 45 CFR 605.38 - Preschool and adult education.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 45 Public Welfare 3 2013-10-01 2013-10-01 false Preschool and adult education. 605.38 Section 605... Preschool, Elementary, and Secondary Education § 605.38 Preschool and adult education. A recipient to which this subpart applies that provides preschool education or day care or adult education may not, on...

  14. For the Arts To Have Meaning...A Model of Adult Education in Performing Arts Organizations.

    ERIC Educational Resources Information Center

    Kitinoja, L.; Heimlich, J. E.

    A model of adult education appears to function in the outreach programs of three Columbus (Ohio) performing arts organizations. The first tier represents the arts organization's board of trustees, and the second represents the internal administration of the company. Two administrative bodies are arbitrarily labelled as education and marketing,…

  15. The Expansion of Adult Education and Training in Europe: Trends and Issues.

    ERIC Educational Resources Information Center

    Tuijnman, Albert C.

    1992-01-01

    Describes factors contributing to 1980s expansion of adult vocational education (AE) and training in Europe, reviewing demographic, economic, political, and social factors. Discusses ramifications of emerging decentralization in educational decision making. Examines potential conflict between emphasis on economic and labor market objectives of AE…

  16. Student Motivations, Quality and Status in Adult Higher Education (AHE) in China

    ERIC Educational Resources Information Center

    Wang, Naixia; Morgan, W. John

    2009-01-01

    This article examines an important and yet neglected aspect of the relationship between higher education and the labour market in contemporary China. It does this through a detailed case study of student motivations, quality and status in adult higher education (AHE) in the city of Taiyuan, Shanxi Province. This is a region which has seen major…

  17. Why Adults Participate in Education: Some Implications for Program Development of Research on Motivational Orientations.

    ERIC Educational Resources Information Center

    Darkenwald, Gordon G.

    While recent research on why adults participate in continuing education programs does not provide educational planners with any easy prescriptions for programing success, it does suggest some broad directions for more effective program development, particularly in relation to needs assessment, the promotional aspect of marketing, and the design…

  18. Applying adult learning practices in medical education.

    PubMed

    Reed, Suzanne; Shell, Richard; Kassis, Karyn; Tartaglia, Kimberly; Wallihan, Rebecca; Smith, Keely; Hurtubise, Larry; Martin, Bryan; Ledford, Cynthia; Bradbury, Scott; Bernstein, Henry Hank; Mahan, John D

    2014-07-01

    The application of the best practices of teaching adults to the education of adults in medical education settings is important in the process of transforming learners to become and remain effective physicians. Medical education at all levels should be designed to equip physicians with the knowledge, clinical skills, and professionalism that are required to deliver quality patient care. The ultimate outcome is the health of the patient and the health status of the society. In the translational science of medical education, improved patient outcomes linked directly to educational events are the ultimate goal and are best defined by rigorous medical education research efforts. To best develop faculty, the same principles of adult education and teaching adults apply. In a systematic review of faculty development initiatives designed to improve teaching effectiveness in medical education, the use of experiential learning, feedback, effective relationships with peers, and diverse educational methods were found to be most important in the success of these programs. In this article, we present 5 examples of applying the best practices in teaching adults and utilizing the emerging understanding of the neurobiology of learning in teaching students, trainees, and practitioners. These include (1) use of standardized patients to develop communication skills, (2) use of online quizzes to assess knowledge and aid self-directed learning, (3) use of practice sessions and video clips to enhance significant learning of teaching skills, (4) use of case-based discussions to develop professionalism concepts and skills, and (5) use of the American Academy of Pediatrics PediaLink as a model for individualized learner-directed online learning. These examples highlight how experiential leaning, providing valuable feedback, opportunities for practice, and stimulation of self-directed learning can be utilized as medical education continues its dynamic transformation in the years ahead.

  19. Fundamentals of Marketing. Missouri Marketing Education Curriculum. Competency Listing. Revised.

    ERIC Educational Resources Information Center

    Smith, Clifton L.

    This guide lists the core curriculum competencies expected to be developed by students in secondary Fundamentals of Marketing courses in Missouri. It was developed through revision of the prior core curriculum by a project team with input from all the marketing instructors in the state. Competencies listed in the revised fundamentals of marketing…

  20. Quality Assurance in Adult Education: The Tertiary Access Program.

    ERIC Educational Resources Information Center

    Penglase, Bethia; Collins, John

    1995-01-01

    The Open Foundation Course offered at Newcastle University allows adults to explore their readiness for higher education. Evaluation of its effectiveness was complicated by the expectations of both adult education and continuing vocational education. (SK)

  1. Developing Teaching Style in Adult Education. The Jossey-Bass Higher and Adult Education Series.

    ERIC Educational Resources Information Center

    Heimlich, Joe E.; Norland, Emmalou

    Designed for adult educators in various settings who are seeking to improve as teachers, this book describes a process adult educators can use to examine their beliefs about teaching and current teaching behavior in depth. It is intended to guide them through an exploration of who they really are as teachers, and then, through experiential…

  2. The Contribution of Graduate Student Research to "Adult Education"/"Adult Education Quarterly," 1969-1988.

    ERIC Educational Resources Information Center

    Blunt, Adrian; Lee, Jo-Anne

    1994-01-01

    Two surveys (1979, n=129; 1989, n=117) give responses from graduate students who contributed to "Adult Education"/"Adult Education Quarterly," 1969-88. Total of 113 students published 128 articles; 70 were sole author; 46% of all articles were by graduate students. Nine departments accounted for 60% of articles. Males and…

  3. Globalization, Adult Education & Training. Impacts & Issues. Global Perspectives on Adult Education and Training Series.

    ERIC Educational Resources Information Center

    Walters, Shirley, Ed.

    An introduction (Maurice Amutabi et al.) begins this 25-chapter book on adult education and training (AET) in a context of globalization. Chapter titles and authors are as follows: "The Impact of Globalization on Adult Education (AE)" (Ove Korsgaard); "In Defense of Civil Society: Canadian AE in Neo-Conservative Times" (Michael…

  4. Nordic-Baltic cooperation in adult education: A collective story of Estonian adult educators

    NASA Astrophysics Data System (ADS)

    Jõgi, Larissa; Karu, Katrin

    2017-03-01

    Adult Education has many values, including experiences and co-operation among people, and the fact that adult education is full of stories from adult educators, which can help to understand trends in the past and developments in the present. Established in 1991 as part of a more general regional cooperation among five Nordic and three Baltic countries (NB8), Nordic-Baltic cooperation in adult education has been mutually enriching and has resulted in the growth of a professional network. The cooperation has led participants through a time of new sources of values, knowledge and contacts, socialisation and transformation, inspiration and challenges, which has influenced their experiences and professional identities. This paper is based on the results of a study entitled "Nordic-Baltic cooperation in adult education: Experience and stories" and focuses on the experiences and professional identities of two generations of Estonian adult educators. The empirical data for the study were collected using narrative-biographical interviews. The paper discusses two research questions: (1) What is the perception and influence of experiences for adult educators? and (2) How have their experiences influenced the professional identity of adult educators?

  5. How Can the Imbalance Be Eliminated between the Labor Market and the Education Market?

    ERIC Educational Resources Information Center

    Ivanova, I.

    2005-01-01

    In the recent past, there has been more and more talk about the fact that the system of professional education has to meet the constantly changing need for specialists in the labor market. In the author's opinion, this is where the problem lies: the labor market requires that education satisfy its social and economic needs with respect to a…

  6. A Revised Marxist Political Economy of National Education Markets

    ERIC Educational Resources Information Center

    Marginson, Simon

    2004-01-01

    This article synthesises the social and economic dynamics of both non-market and market production in national education systems, drawing primarily on Marx's analysis of the commodity and Hirsch on positional competition. Market production has six principal aspects: a defined field of production, protocols governing entry/exit, the production of…

  7. No More Navel Gazing! Articles from "Marketing Higher Education."

    ERIC Educational Resources Information Center

    Topor, Robert, Ed.

    This book gathers articles on marketing higher education that first appeared in a newsletter on that topic. Chapter 1, "Marketing and You!" contains two articles on the importance of the person interested in advancing the institution through marketing. The second chapter, "Building Blocks," offers important ideas including a…

  8. Understanding the History of Marketing Education to Improve Classroom Instruction

    ERIC Educational Resources Information Center

    Ferrell, O. C.; Hair, Joe F., Jr.; Marshall, Greg W.; Tamilia, Robert D.

    2015-01-01

    This article provides a review of the history of marketing education. Some of the pioneers who developed concepts and pedagogical material used in teaching marketing are identified and some schools of thought are reviewed, namely, the commodity, institutional, and functional schools, as well as marketing management. During the early part of the…

  9. A Marketing Perspective on Educational Games, Simulations and Workshops.

    ERIC Educational Resources Information Center

    Cryer, Patricia

    1989-01-01

    Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references)…

  10. Market Research Manual for Providers of Vocational Education and Training.

    ERIC Educational Resources Information Center

    Tamblyn, Annette; Shelton, Diane

    This manual, which is intended for vocational education and training (VET) providers, does the following: explains fundamental market research concepts; highlights situations where market research can help VET providers with their planning and policy development; and illustrates the uses of market research in VET institutions. The following topics…

  11. The Current State of Marketing Activity among Higher Education Institutions.

    ERIC Educational Resources Information Center

    Newman, Cynthia M.

    2002-01-01

    Investigated the current state of marketing, marketing research, and planning practices at four-year higher education institutions. Builds upon previous studies by Blackburn (1979) and Goldgehn (1982 and 1989). Determined whether the use and apparent understanding of marketing and its attendant activities by admissions and enrollment management…

  12. Finance and Credit. Curriculum Guide. Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…

  13. Marketing: A Key Ingredient for Educational Fundraising Success.

    ERIC Educational Resources Information Center

    Smith, Laurence N.

    1993-01-01

    Marketing provides student affairs professionals with some of the most effective strategies, techniques, and actions for success. This chapter, written for professionals without a marketing background, provides a design for the development and implementation of a strategic marketing plan for student affairs educational fundraising efforts.…

  14. Transforming the Initial Marketing Education Experience: An Action Learning Approach

    ERIC Educational Resources Information Center

    Young, Mark R.

    2010-01-01

    Marketing education today is facing significant challenges in attracting and retaining high-quality students. The focus of this article is to advocate engaging 1st-year students in the practice of marketing to help develop their identity as a marketing major, to see the relevance of their studies, and to enhance their thinking and self-regulating…

  15. Marketing a continuing education course for healthcare managers.

    PubMed

    Welnetz, K

    1990-01-01

    The purpose of this article was to elicit from the relevant literature the important considerations to make when planning to market continuing education (CE) within hospitals. References on marketing from both institutions of higher education and hospitals were reviewed. Based on this review, a strategic marketing plan was developed and initially implemented in the hospital. A 1-day course for healthcare managers, entitled "Successful Writing of Proposals and Reports," was offered twice and tested, using the steps outlined in the strategic marketing plan. The plan proved to be most beneficial in systematically guiding our first attempts at marketing CE to hospitals and other healthcare facilities. From this plan, efforts are currently being made to further develop curricula and determine other programs that might be marketable to these same target groups. In addition, closer links with nearby educational institutions or affiliated hospitals are being pursued to support and maintain our ongoing marketing endeavors.

  16. Education, Labor Markets and the Retreat from Marriage

    ERIC Educational Resources Information Center

    Harknett, Kristen; Kuperberg, Arielle

    2011-01-01

    Using data from the Fragile Families and Child Wellbeing study and the Current Population Survey, we find that labor market conditions play a large role in explaining the positive relationship between educational attainment and marriage. Our results suggest that if low-educated parents enjoyed the same, stronger labor market conditions as their…

  17. Using of Marketing Communication for Distance Education Institutions

    ERIC Educational Resources Information Center

    Yilmaz, R. Ayhan

    2005-01-01

    Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and…

  18. Requirements Higher Education Graduates Meet on the Labor Market

    ERIC Educational Resources Information Center

    Braun, Edith M. P.; Brachem, Julia-Carolin

    2015-01-01

    In Europe and all over the world, higher education systems face the challenge of preparing an increasing number of students for the labor market and teaching them discipline-related knowledge and competences as well as generic competences. But what requirements do higher education graduates actually meet on the labor market? To identify higher…

  19. A Framework for Curriculum Development in Marketing Education.

    ERIC Educational Resources Information Center

    Everett, Donna R.

    This book is designed to show marketing education teachers how Missouri's Show-Me Knowledge and Performance Standards can be reflected in the Marketing Education Framework. It is organized to present each of the nine competency strands (instructional units) by learner outcome and competencies. The instructional units are as follows: communications…

  20. The Market Transformation of the System of Education in Russia

    ERIC Educational Resources Information Center

    Lukashenko, M.

    2004-01-01

    The market of educational services represents a socially oriented mechanism that ensures a constant link between the producers and consumers of economic goods in the sphere of education. For the purpose of guarding against negative effects of a purely market mechanism, it is supplemented by elements of state regulation. In other countries, the…

  1. Girls in the Education Market: Choice, Competition and Complexity.

    ERIC Educational Resources Information Center

    Ball, Stephen J.; Gewirtz, Sharon

    1997-01-01

    Considers the role of girls' schools in the United Kingdom education market and the positioning and "value" of girls by examining the workings of market forces in education. It reveals that current conditions of competition offer some advantages to girls but that these advantages have to be set against the continuing contradictions and…

  2. Expanding Marketing Principles for the Sale of Higher Education

    ERIC Educational Resources Information Center

    Rudd, Denis; Mills, Richard

    2008-01-01

    This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

  3. From Cloister to Market: The New Era in Higher Education.

    ERIC Educational Resources Information Center

    Marginson, Simon

    1993-01-01

    A discussion of higher education as a market economy focuses on the situation in Australia. First, the nature of markets in higher education is examined. Subsequently, the role of the Federal Labor party's policy since 1983 in creating the current economy is assessed. Possible future policy directions are explored. (MSE)

  4. Marketing Education Certification Programs: Status and Future Directions.

    ERIC Educational Resources Information Center

    Ruhland, Sheila K.

    A study of marketing education teacher preparation programs was conducted in order to provide baseline data. Fifty-three marketing education programs were identified and a survey instrument was mailed to their administrators. Forty-one of the administrators (77 percent) provided usable responses. The study found that traditional teacher education…

  5. Considerations for Marketing the Health Education Specialist to Employers

    ERIC Educational Resources Information Center

    Gambescia, Stephen F.; Cottrell, Randall R.; Capwell, Ellen; Auld, M. Elaine; Conley, Kathleen Mullen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky

    2009-01-01

    The Coalition of National Health Education Organizations (CNHEO) established a task force in 2003 to design a marketing plan to promote the health education profession. Task force members decided that before developing a full-scale marketing plan to reach employers, they should learn more about employers' current knowledge and attitudes regarding…

  6. Adult Educator Handbook of Rights and Responsibilities: What Adult Educators Need To Know about Working with Adults with Disabilities.

    ERIC Educational Resources Information Center

    Horton, Betty; Hall, Jean

    Intended for adult education administrators and instructors, the purpose of this handbook is to provide practical information on the legal rights and responsibilities of adult education programs and of students with disabilites related to providing and obtaining accommodations. The Handbook contains specific information about disabilities,…

  7. Adult Education and Community Advancement.

    ERIC Educational Resources Information Center

    Australian Association of Adult Education.

    The seventeen papers following the Introductory Address by P. H. Sheats are: Literacy in Territory of Papua and New Guinea by A. Tavai; The Role of the Teacher in Community Advancement by W. Hatton; Financial Education and Community Advancement in Papua and New Guinea by E. V. Fleming; Army Education in Papua and New Guinea by R. T. Jones;…

  8. Education and the Labor Market in Venezuela, 1975-1984.

    ERIC Educational Resources Information Center

    Psacharopoulos, George; Steier, Francis

    1988-01-01

    Examines various education-related aspects of Venezuela's labor market for 1975-1984, using a sample of 40,000 workers. Education returns have declined only two percent during a rapid educational expansion period. The increased supply of educated persons influenced the narrowing of earnings differentials and led to more equitable income…

  9. Establishing Conceptual Boundaries: What Is an Adult Education Project?

    ERIC Educational Resources Information Center

    Stein, David S.

    2006-01-01

    In a movement toward workforce development as an academic entity, the identity of adult education as projects for inquiry is troubled. In some academic programs, adult education has been termed adult learning in the service of promoting teaching and learning for the workplace. However, adult education's inquiry, its projects, might be more than…

  10. Strategies and Responsibilities in Adult Basic Education Programs.

    ERIC Educational Resources Information Center

    Ohio State Dept. of Education, Columbus.

    A total of five articles concerning adult basic education are presented. These are: "Recruitment Strategies for Adult Basic Education," by Ron Howard; "Native to the Hills," by Myrtle Reul; "The Learning Laboratory--A Valid System for Adult Basic Education," by Joe Carter; "Reading Instruction for Illiterate Adults," by John George; and "Teaching…

  11. Adult Jewish Education and Participation among Reform Jewish Women

    ERIC Educational Resources Information Center

    Mareschal, Teresa L.

    2012-01-01

    The history of adult Jewish education is rich and is replete with learning opportunities for Jewish adults, and Jewish women are active participants in adult Jewish education. In this chapter, the author examines Reform Jewish women's motivations to participate in adult Jewish education. First, she provides a historical overview of Judaism and…

  12. Applications of the marketing perspective in nutrition education.

    PubMed

    Fleming, P L

    1987-09-01

    The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.

  13. Adult education and the quality of life

    NASA Astrophysics Data System (ADS)

    Tuijnman, Albert

    1990-09-01

    The purpose of this study is to investigate the complementary role of adult education in influencing people's objective and subjective quality of life. The analytical strategy used to achieve this end is to estimate parameters in a path model which includes both objective indicators such as occupational status and earned income, and subjective indicators such as job satisfaction and perceived personal wellbeing. The investigation builds on Swedish data and employs the LISREL method in the fitting of the model to the data. The results indicate that adult education positively influences objective indicators of the quality of life. Even though adult education is found to relate to measures of perceived personal wellbeing, the hypothesis that it also influences the way men assess their life situation and evaluate their subjective quality of life cannot be confirmed.

  14. Freirean Philosophy and Pedagogy in the Adult Education Context: The Case of Older Adults' Learning

    ERIC Educational Resources Information Center

    Findsen, Brian

    2007-01-01

    Central tenets of Freirean philosophy and pedagogy are explored and applied to the emerging field of older adults' learning (educational gerontology), a sub-field of adult education. I argue that many of Freire's concepts and principles have direct applicability to the tasks of adult educators working alongside marginalized older adults. In…

  15. World Trends and Issues in Adult Education. Educational Science Series?

    ERIC Educational Resources Information Center

    Bhola, H. S.

    Addressed to politicians and policy makers who allocate resources among competing programs of education and extension, practitioners who make day-to-day program decisions, and the scholarly community, this document on trends and issues in adult education around the globe consists of 14 chapters, each with notes and references. The purpose,…

  16. Basing Early Childhood Teacher Education on Adult Education Principles.

    ERIC Educational Resources Information Center

    Wadlington, Elizabeth

    1995-01-01

    Emphasizes the need to encourage early childhood teachers to be active problem solvers and lifelong learners in their work with children. Suggests applying adult education theory to early childhood teacher education, including the concepts of autonomy, rich experience, and practical application of knowledge. Highlights implications and suggests…

  17. Adult & Continuing Education. Theory and Practice. Second Edition.

    ERIC Educational Resources Information Center

    Jarvis, Peter

    This textbook examines the theory and practice of adult and continuing education. The following topics are among those discussed in 11 chapters: rationale for provision of education for adults (nature of contemporary society and the individual); conceptual framework for adult and continuing education (changing concept of education; teaching,…

  18. Adult Continuing Education and the Federal Advisory Committees.

    ERIC Educational Resources Information Center

    Rivera, William M.; DeSanctis, Vincent

    1981-01-01

    The lay citizen Federal Advisory Committees (FACs) appear to be playing a recognized role in federal policy advisement, fulfilling one of the tenets of adult education: citizen participation. The 21 education FACs, particularly the 11 adult-education related ones, deserve the attention of adult educators. (SK)

  19. Adult Education as Socialization: Implications for Personal and Social Change.

    ERIC Educational Resources Information Center

    Minnis, John R.

    1990-01-01

    Argues that the process of education, including adult education, involves the adoption and possibly the transmission of values. Applies concepts of socialization theory and curriculum theory to adult education, focusing on the work of Brim, Berger and Luckmann, and Bourdieu. Discusses the relationship between adult education and social change.…

  20. The History of the Democratic Adult Education Movement in Spain

    ERIC Educational Resources Information Center

    Oliver, Esther; Tellado, Itxaso; Yuste, Montserrat; Larena-Fernández, Rosa

    2016-01-01

    Background/Context: Traditional adult education in Spain treated the learner as a mere object that could be shaped by the educator. Although current practices of the democratic adult education movement in Spain reveals a completely opposite standpoint on adult education, there has been little analysis of the several influences converging and…

  1. INDIAN EDUCATION WORKSHOPS. PART I - EDUCATION OF INDIAN ADULTS. PART II - COMMUNITY DEVELOPMENT IN INDIAN EDUCATION.

    ERIC Educational Resources Information Center

    LEE, NICHOLAS, ED.; ROESSEL, ROBERT A., JR., ED.

    DURING THE SUMMER OF 1962, THE INDIAN EDUCATION CENTER OF ARIZONA STATE UNIVERSITY OFFERED TWO COURSES--EDUCATION OF THE INDIAN ADULT AND COMMUNITY DEVELOPMENT IN INDIAN EDUCATION. PAPERS WRITTEN BY STUDENTS IN THE COURSES AND REPORTS OF GUEST SPEAKERS ARE PRESENTED IN THIS VOLUME. TOPICS COVERED INCLUDE ADULT EDUCATION THROUGH PARENT-TEACHER…

  2. The development of national standards for adult educators in Namibia

    NASA Astrophysics Data System (ADS)

    Ellis, Justin; Richardson, Brent H.

    2012-06-01

    Since gaining independence from South Africa in 1990, Namibia has placed considerable emphasis on education, including adult learning. As a means of improving the quality of adult learning, the Namibian Ministry of Education commissioned the development of national standards in 2010 to express competency requirements for adult educators. Particular attention was paid to the views of adult learners who participated through thirty focus groups. The participatory process revealed that the work of an adult educator is more complex and demanding than had previously been appreciated. The required competencies were categorised under four headings: (1) Knowledge as an adult educator, (2) Practice as an adult educator, (3) Relationships as an adult educator and (4) Ethics and professionalism as an adult educator. The Namibia Qualifications Authority, acting under its legislative mandate of setting occupational standards for occupations, jobs, posts and positions, approved the national standards in 2011.

  3. South Carolina Guide for Marketing Principles. Marketing Education.

    ERIC Educational Resources Information Center

    Elliott, Ronald T.

    This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any…

  4. Improving Marketing Education Through Effective Promotion of Marketing Departments.

    ERIC Educational Resources Information Center

    Samli, A. Coskun; Hook, Ralph C., Jr.

    1995-01-01

    A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…

  5. A Unique Experience in Marketing Education.

    ERIC Educational Resources Information Center

    Techniques: Connecting Education and Careers, 2003

    2003-01-01

    Students at Bremerton High School developed marketing ideas for a local small business. They identified target markets; designed business cards, brochures, and advertisements; and created a new advertising campaign they presented to the business. (JOW)

  6. The Socialist Market Economy and Education Reform

    ERIC Educational Resources Information Center

    Yixian, Li

    2006-01-01

    The [Chinese Communist] Party's Fourteenth Congress unequivocally confirmed the building of a socialist market system. The Third Plenary Session of the Party's Twelfth Congress in 1984 propounding the market led to economic reforms and the advancing of the theory of a socialist market economy. It constitutes a deepened understanding of the…

  7. Jobs Curriculum Guide. Adult Basic Education.

    ERIC Educational Resources Information Center

    Technical Coll. of Alamance, Burlington, NC.

    This volume contains a curriculum designed for adult basic education students whose main goal is to get a job. Part 1 explores the problem of nongraduates who are often thought to lack even the most elementary skills necessary to gain or keep employment. It provides a rationale for reevaluating the traditional manner in which nongraduates are…

  8. Management of Adult Education Organisations in Africa

    ERIC Educational Resources Information Center

    Nafukho, Fredrick Muyia; Wawire, Nelson H. W.; Lam, Penina Mungania

    2011-01-01

    Adult education is now considered a mainstream academic discipline in several African countries, and its importance in today's knowledge and "ideas" economies is growing steadily. It is provided by organisations such as public universities, training colleges, corporate universities and employers. The successful operation of educational…

  9. A History of Modern British Adult Education.

    ERIC Educational Resources Information Center

    Fieldhouse, Roger

    The purpose of this book is: to set the historical development of British adult education in its wider policy and ideological context; to examine its various forms and formulations; and to identify what purpose or purposes it has served. The 16 chapters are as follows: "Historical and Political Context" (Roger Fieldhouse); "The…

  10. The Newsletter--An Adult Educator's Tool.

    ERIC Educational Resources Information Center

    Sampson, M. W.

    The newsletter as an adult educator's tool should inform, promote, guide, and coordinate. Based on Extension Service newsletters, this report presents a number of guidelines for newsletter editors. Among them are checking the costs of producing a newsletter, considering the subject, audience, and objective of the newsletter, and what the audience…

  11. Canadian Adult Education: Still a Movement?

    ERIC Educational Resources Information Center

    Selman, Mark

    2011-01-01

    In this journal's Fall 2009 issue, the Forum section included an article by Gordon Selman and Mark Selman arguing that although Canadian adult education had existed as a social movement in the middle part of the 20th century, it is no longer a social movement. They also speculated about the causes of this change. In the Spring 2011 issue, Tom…

  12. Toward a Working Philosophy of Adult Education.

    ERIC Educational Resources Information Center

    Apps, Jerold W.

    This monograph is concerned with developing a personal working philosophy of adult education. Chapters cover: (1) the need for a working philosophy; (2) a working philosophy--general philosophy, content and process, beliefs, sources of beliefs, levels of beliefs, higher order beliefs, recognition, analysis, judgment, and evaluation, and a…

  13. Technology in Adult Education ESOL Classes

    ERIC Educational Resources Information Center

    Ball, Nancy

    2011-01-01

    Today's world is filled with technology resources such as cellphones, iPods, laptops and the internet. By using these technological resources, adult education ESOL teachers can improve instruction, boost learning and better prepare students for real world English use. This article examines advantages of technology use and offers examples of…

  14. Intimacy and Ethical Action in Adult Education

    ERIC Educational Resources Information Center

    Plumb, Donovan

    2009-01-01

    This article suggests that thinking about the nature of intimacy, especially sexual intimacy, is a good way of deepening our understanding of how deep-seated psychic vulnerabilities play an important role in adult education contexts. Drawing on psychoanalytic accounts of human development, the paper outlines how the capacity for ethical action in…

  15. Qualitative Research Practice in Adult Education.

    ERIC Educational Resources Information Center

    Willis, Peter, Ed.; Neville, Bernie, Ed.

    This collection of 20 papers is aimed at researchers, research students, and research supervisors interested in qualitative research into facilitated adult learning in the workplace, formal education programs, professional development, and community settings. "Introduction" (Willis) provides a summary of the papers. "Qualitative…

  16. Adult Basic Education; Current Information Sources, 27.

    ERIC Educational Resources Information Center

    Syracuse Univ., NY. ERIC Clearinghouse on Adult Education.

    Devoted largely to documents since 1965, this annotated bibliography on adult basic education contains 261 entries, most of these are concerned with surveys, planning, and program descriptions at the national, state, and local levels (67 entries); curriculum materials, lesson plans, and related matters (41 entries); clientele groups (including…

  17. Gender and the Curriculum of Adult Education.

    ERIC Educational Resources Information Center

    Blundell, Sue

    1992-01-01

    The perspectives of four feminist discourses (liberal, radical, Marxist, and socialist) analyze the role of adult education curriculum in reinforcing gender relations. The transformation of gender relations requires a combination of radical strategies such as women-centered, women-only methodology and the theoretical framework of the…

  18. New Horizons in Adult Education. Volume 2.

    ERIC Educational Resources Information Center

    Ehringhaus, Michael, Ed.; Stasz, Bird, Ed.

    1988-01-01

    This document consists of the print version of the spring and fall 1988 issues of an electronic journal; each of the issues contains three conventional articles and an exploratory "forum" article. In the spring issue, the articles and authors are "Propaganda and Adult Education" by Richard J. Novak (12 references); "The…

  19. Development, Regional Training Policy and Adult Education.

    ERIC Educational Resources Information Center

    Scheffknecht, J. J.

    Interest in a regional and local approach to vocational training and adult education is increasing throughout the member nations of the Council of Europe. This is largely a result of the changing European economic order and the new internationalization of industrial strategies. Particularly needed is a targeted local and regional policy for the…

  20. Adult Basic Education Basic Computer Literacy Handbook.

    ERIC Educational Resources Information Center

    Manini, Catalina M.; Cervantes, Juan

    This handbook, in both English and Spanish versions, is intended for use with adult basic education (ABE) students. It contains five sections of basic computer literacy activities and information about the ABE computer literacy course offered at Dona Ana Community College (DACC) in New Mexico. The handbook begins with forewords by the handbook's…

  1. Frederick Douglass: An American Adult Educator

    ERIC Educational Resources Information Center

    Ross, Jerry Paul

    2010-01-01

    Throughout his life, Frederick Douglass struggled to be something extraordinary. He rose from a life in slavery to become the most prominent African-American of his day and a leading figure in the abolitionist movement. Lost in the discussion of his life are the adult education roles that he played throughout his life and career. Beginning while…

  2. Deliberative Democracy and Adult Civic Education

    ERIC Educational Resources Information Center

    Carcasson, Martin; Sprain, Leah

    2012-01-01

    Adult education programs should turn to the deliberative democracy movement in order to help their communities better address the "wicked problems" they face. The authors contend that due to the "wicked" nature of problems in the diverse democracies, communities must develop and sustain their capacity for deliberative democracy and collaborative…

  3. Dreaming of Holistic Adult Education in 2020

    ERIC Educational Resources Information Center

    Giraldo, Monica Arboleda

    2007-01-01

    Would projections about adult education look different if they were made by people from multiple countries, backgrounds, and perspectives? The author believes that no matter how much global knowledge one has, interpretations and projections would be different and would be influenced by those aspects already mentioned. Trying to think globally as…

  4. Adult Education Guided Design and Student Participation.

    ERIC Educational Resources Information Center

    Zacharakis-Jutz, Jeff

    In traditional education, the teacher is responsible for the students' learning. The teacher lectures to the students who take notes and then regurgitate the material for examinations to earn grades and diplomas. This type of learning situation may not be appropriate in a community college, where many students are adults who bring life skills and…

  5. Mobilizing Adult Basic Education. Final Project Report.

    ERIC Educational Resources Information Center

    Fausto, Vincent J.

    An adult basic education (ABE) project was undertaken in 1977 in southern New Jersey to take instruction to students in rural areas. The region was one in which some 75% of the population had not completed high school. Centered in Millville with satellite centers in four rural townships whose secondary students are bussed to Millville, the project…

  6. Learning Partnerships: Interdependent Learning in Adult Education.

    ERIC Educational Resources Information Center

    Robinson, Joan, Ed.; And Others

    This volume contains essays and studies dealing with learning partnerships in adult education. The introduction, written by Joan Robinson and Sharon Saberton, discusses the concept of the learning partnership, defined as a peer relationship between two people for whom the main objective is learning. The second section consists of comments of…

  7. The Adult Diabetic Patient: An Education Challenge

    DTIC Science & Technology

    1993-05-01

    finding that he/she, too, must care for sicker patients. To better prepare these patients for life after discharge, patient education must be initiated as...admitted, patient education often begins at the physicians’ office. This paper explores diabetes mellitus in relation to concepts of self-care and adult...betting foj.L eduuation and iio.w, wore ofteni, patient education and follow-up sercvices- a:leL beiny p~rovided on ani outpatient bcdtsis" (p. 36) . Thet

  8. Applying Foreign Entry Market Strategies to UK Higher Education Transnational Education Models

    ERIC Educational Resources Information Center

    Lindsay, Victoria; Antoniou, Christos

    2016-01-01

    We take a multidisciplinary approach mapping the models used by UK higher education (HE) institutions against established international business foreign market entry strategies. We review the conditions in host markets that facilitate market entry and consider how these will determine foreign market entry strategy. We specifically consider four…

  9. Adult Education and Literacy Program: Fiscal Year 2014 Report

    ERIC Educational Resources Information Center

    Iowa Department of Education, 2014

    2014-01-01

    The Division of Community Colleges of the Iowa Department of Education has a variety of diverse programs that enhance Iowa's educational system. Adult Education has a rich history in Iowa of providing services that assist adults in improving their skills, achieving their educational goals, and transitioning to further education or employment.…

  10. Markets and Higher Education: A Regime of Truth?

    ERIC Educational Resources Information Center

    Bruce, Victoria

    2006-01-01

    A discourse of marketisation prevails in recent publications on higher education in Ireland. Higher education is urged to heed the call to the markets and to become the driver of Ireland's future economic success, as Ireland seeks to build a knowledge-based economy. This article questions the dominant marketisation discourse in higher education.…

  11. Wisconsin's Model Academic Standards for Marketing Education. Bulletin No. 9005.

    ERIC Educational Resources Information Center

    Wisconsin State Dept. of Public Instruction, Madison.

    This document contains standards for the academic content of the Wisconsin K-12 curriculum in the area of marketing education. Developed by task forces of educators, parents, board of education members, and employers and employees, the standards cover content, performance, and proficiency areas. The first part of the guide is an introduction that…

  12. Market Values in American Higher Education: The Pitfalls and Promises.

    ERIC Educational Resources Information Center

    Smith, Charles W.

    This book proposes that market principles have been, and continue to be, misapplied to American higher education, causing significant economic inefficiencies and undermining the educational process. It argues: first, that the widespread criticism of fiscal and personnel mismanagement leveled against higher education's traditional way of doing…

  13. Positioning for Effectiveness: Applying Marketing Concepts to Distance Education.

    ERIC Educational Resources Information Center

    Levenburg, Nancy

    1997-01-01

    Demonstrates how colleges can use distance education to attract and retain a "critical mass" of learners for distance programs. Explores alternative ways to view distance education market opportunities and determine which avenues to pursue. Suggests how to be more effective in all aspects of distance education programs. (13 citations) (YKH)

  14. Beyond Needs Assessment to Marketing Continuing Education in Nursing.

    ERIC Educational Resources Information Center

    Bond, Susan B.; Waltz, Carolyn F.

    The prevalence of the need for marketing in continuing education in nursing is justifiable considering the growing pressures for efficiency and economies of scale in this field of higher education. This paper critically analyzes the current utilization of needs assessment in continuing education programs in nursing. It is argued that the cost…

  15. Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention

    PubMed Central

    Tanner, Elizabeth K.; Seeman, Teresa E.; Xue, Qian-Li; Rebok, George W.; Frick, Kevin D.; Carlson, Michelle C.; Wang, Tao; Piferi, Rachel L.; McGill, Sylvia; Whitfield, Keith E.; Fried, Linda P.

    2010-01-01

    Objectives. We present a social marketing conceptual framework for Experience Corps Baltimore City (EC) in which the desired health outcome is not the promoted product or behavior. We also demonstrate the feasibility of a social marketing–based recruitment campaign for the first year of the Baltimore Experience Corps Trial (BECT), a randomized, controlled trial of the health benefits of EC participation for older adults. Methods. We recruited older adults from the Baltimore, MD, area. Participants randomized to the intervention were placed in public schools in volunteer roles designed to increase healthy behaviors. We examined the effectiveness of a recruitment message that appealed to generativity (i.e., to make a difference for the next generation), rather than potential health benefits. Results. Among the 155 participants recruited in the first year of the BECT, the average age was 69 years; 87% were women and 85% were African American. Participants reported primarily generative motives as their reason for interest in the BECT. Conclusions. Public health interventions embedded in civic engagement have the potential to engage older adults who might not respond to a direct appeal to improve their health. PMID:20167888

  16. Social Change and Adult Education Research--Adult Education Research in Nordic Countries 1990/91.

    ERIC Educational Resources Information Center

    Linkoping Univ. (Sweden). Dept. of Education and Psychology.

    This yearbook contains papers that provide the reader with a general idea of the aspects and issues that interest Nordic researchers today and how they approach these problems. To provide a more uniform picture of the status of adult education in the different Nordic countries, four brief general surveys begin the book: "Adult Education…

  17. Financial Assistance For Adult Education Programs--Adult Basic Education, Federal Register.

    ERIC Educational Resources Information Center

    Scholes, Gene W.; And Others

    Stated goals and intent of Adult Education Act of 1966 and its amendment, progress toward those goals in terms of target population are examined. Ways of reaching target population, and consequences of suggested changes in adult clientele and of influence of Congressional appropriations or funding levels on meeting of those goals are considered.…

  18. Barriers to Education for the Marginalized Adult Learner

    ERIC Educational Resources Information Center

    Flynn, Sarah; Brown, Jason; Johnson, Andrew; Rodger, Susan

    2011-01-01

    This qualitative study examines barriers to adult education by the marginalized adult learner. We adopted an inclusive approach by interviewing potential adult learners who had not participated in adult education programs due to illiteracy. Five overlapping themes related to barriers emerged and were categorized as: family values and…

  19. Demographic and Marketing Data for the Marketable Preschool Education Program. Technical Report Number 26.

    ERIC Educational Resources Information Center

    Stepp, Ermel, Jr.

    Demographic and marketing data was collected to justify the development of a television series for preschool children. The terms "demographic" and "marketing" have been constricted in meaning for pertinence to educational program development. Demographic points were made pertaining to population, family income, percent of…

  20. Educating the adult brain: How the neuroscience of learning can inform educational policy

    NASA Astrophysics Data System (ADS)

    Knowland, Victoria C. P.; Thomas, Michael S. C.

    2014-05-01

    The acquisition of new skills in adulthood can positively affect an individual's quality of life, including their earning potential. In some cases, such as the learning of literacy in developing countries, it can provide an avenue to escape from poverty. In developed countries, job retraining in adulthood contributes to the flexibility of labour markets. For all adults, learning opportunities increase participation in society and family life. However, the popular view is that adults are less able to learn for an intrinsic reason: their brains are less plastic than in childhood. This article reviews what is currently known from neuroscientific research about how brain plasticity changes with age, with a particular focus on the ability to acquire new skills in adulthood. Anchoring their review in the examples of the adult acquisition of literacy and new motor skills, the authors address five specific questions: (1) Are sensitive periods in brain development relevant to learning complex educational skills like literacy? (2) Can adults become proficient in a new skill? (3) Can everyone learn equally effectively in adulthood? (4) What is the role of the learning environment? (5) Does adult education cost too much? They identify areas where further research is needed and conclude with a summary of principles for enhancing adult learning now established on a neuroscience foundation.

  1. Young adults: beloved by food and drink marketers and forgotten by public health?

    PubMed

    Freeman, Becky; Kelly, Bridget; Vandevijvere, Stefanie; Baur, Louise

    2016-12-01

    Young adults are a highly desirable target population for energy-dense, nutrient-poor (EDNP) food and beverage marketing. But little research, resources, advocacy and policy action have been directed at this age group, despite the fact that young adults are gaining weight faster than previous generations and other population groups. Factors such as identity development and shifting interpersonal influences differentiate young adulthood from other life stages and influence the adoption of both healthy and unhealthy eating behaviours. EDNP food and beverage marketing campaigns use techniques to normalize brands within young adult culture, in particular through online social media. Young adults must be a priority population in future obesity prevention efforts. Stronger policies to protect young adults from EDNP food and beverage marketing may also increase the effectiveness of policies that are meant to protect younger children. Restrictions on EDNP food and beverage marketing should be extended to include Internet-based advertising and also aim to protect vulnerable young adults.

  2. World Perspective Case Descriptions on Educational Programs for Adults: Norway.

    ERIC Educational Resources Information Center

    Aksjoberg, Tore

    The case description of an adult education program in Norway contained in this document is part of a set that reflects a cooperative effort by adult educators to increase international understanding of various educational programs for adults in their societal context. A face sheet provides this information: name, organization, and address of the…

  3. Shifting Lenses: A Critical Examination of Disability in Adult Education

    ERIC Educational Resources Information Center

    Rocco, Tonette S.; Delgado, Antonio

    2011-01-01

    This article critiques the ways adult educators discuss disability. To enhance the discourse on disability from a critical perspective, the authors present concepts and theories from disability studies useful for a critical examination of disability in adult education. Disability should be an important concern for adult education and adult…

  4. Adult Education Faculty and Programs in North America

    ERIC Educational Resources Information Center

    Tisdell, Elizabeth J.; Wright, Robin Redmon; Taylor, Edward W.

    2016-01-01

    This article reports on the findings of a quantitative survey of North American adult education faculty and a textual analysis of websites of adult education graduate programs in North America conducted in the fall of 2013. This study examined background information about adult education faculty and programs; the nature of faculty work interests,…

  5. Research and Investigation in Adult Education: 1976 Annual Register.

    ERIC Educational Resources Information Center

    Niemi, John A., Ed.; And Others

    This annotated bibliography includes 787 items of research or investigation in adult education, mostly dated from 1973-75. They cover information sources; philosophy, policies, general objectives; legislation; finance costs; studies and planning--state, regional, and national; history; adult education as a field of study; adult education research;…

  6. World Perspective Case Descriptions on Educational Programs for Adults: Portugal.

    ERIC Educational Resources Information Center

    Soares de Melo, Alvaro; Cristovao, Artur F. A. C.

    The case descriptions of two adult education programs in Portual contained in this document are part of a set that reflects a cooperative effort by adult educators to increase international understanding of various educational programs for adults in their societal context. A face sheet for each program provides this information: name,…

  7. Is the Future for Adult Education Green? Opportunities in Environmentalism.

    ERIC Educational Resources Information Center

    Field, John

    1989-01-01

    The nature of adult education may suit it for a partnership role in the Green movement--people concerned about the environment. Because Greens are ideologically diverse and generally well educated, adult educators' best opportunity may be in fostering awareness of ways in which environmentalists learn, as adults. (SK)

  8. World Perspective Case Descriptions on Educational Programs for Adults: Yugoslavia.

    ERIC Educational Resources Information Center

    Rebesko, Branco; And Others

    These eight case descriptions of adult education programs in Yugoslavia are part of a set that reflects a cooperative effort by adult educators to increase international understanding of various educational programs for adults in their societal context. A face sheet for each program provides this information: name, organization, and address of the…

  9. Literacy and Education among Adult Indians in Oklahoma. Volume I.

    ERIC Educational Resources Information Center

    Hall, Paul R.; And Others

    The U.S. Office of Education funded the Adult Indian Education Project (AIEP) for 15 months to identify literacy levels and educational needs of adult American Indians in Oklahoma. Using Native American field interviewers, the AIEP surveyed a 1.8% random sample of adults from 19 tribal groups representing 70% of the Indian population of Oklahoma.…

  10. Twentieth Century Thinkers in Adult & Continuing Education. Second Edition.

    ERIC Educational Resources Information Center

    Jarvis, Peter, Ed.

    This book contains 19 papers on 20th century thinkers in adult and continuing education. The book is arranged in four parts as follows: early 20th century English thinkers; early 20th century American thinkers; theorists of adult and continuing education; and theorists of adult education and social change. The following papers are included:…

  11. Social Care in Adult Education: Resisting a Marketplace Agenda

    ERIC Educational Resources Information Center

    Taber, Nancy

    2011-01-01

    This article describes a research study about the experiences of adult educators in which the stories of three of the participants were central in exploring the issue of social care in adult education. It proposes that the adult educators with a social care orientation in this study acknowledge the importance of, and work to provide for, human…

  12. Radical Thinking in Adult Education. Occasional Paper No. 1.

    ERIC Educational Resources Information Center

    Cunningham, Phyllis, Ed.; Ohliger, John, Ed.

    These five papers represent original research on various issues important to the field of adult education that draws on Syracuse University's collection of adult education materials. "Back to the Future with C. Wright Mills and the Center for the Study of Liberal Education for Adults" (Ollie Owen) provides background on Mills, the…

  13. Adult Education in the Service of the Rural Poor

    ERIC Educational Resources Information Center

    Mathur, V. S.

    1975-01-01

    The address, delivered at the 27th All India Adult Education Conference, summarizes demographic data on the rural poor, their economic and social situation, and discusses land reform, technology, employment opportunities, and adult education as ways to eliminate rural poverty. Adult education promotes leadership development and community…

  14. The Development of National Standards for Adult Educators in Namibia

    ERIC Educational Resources Information Center

    Ellis, Justin; Richardson, Brent H.

    2012-01-01

    Since gaining independence from South Africa in 1990, Namibia has placed considerable emphasis on education, including adult learning. As a means of improving the quality of adult learning, the Namibian Ministry of Education commissioned the development of national standards in 2010 to express competency requirements for adult educators.…

  15. Adult Education in Transition: Three Cases and Periods Compared

    ERIC Educational Resources Information Center

    Engesbak, Heidi; Tonseth, Christin; Fragoso, Antonio; Lucio-Villegas, Emilio

    2010-01-01

    The focus of this article is the development of adult education. As Kjell Rubenson maintains, adult education has gone through three eras of development: the humanistic, the strong economic period and a softer version of the economic period. Based on this model, we examine whether the development of adult education has similarities across…

  16. The State of Adult and Continuing Education in Africa.

    ERIC Educational Resources Information Center

    Indabawa, Sabo A., Ed.; Oduaran, Akpovire, Ed.; Afrik, Tai, Ed.; Walters, Shirley, Ed.

    This document contains 21 papers examining the state of adult and continuing education in Africa. The following papers are included: "Introduction: An Overview of the State of Adult and Continuing Education in Africa" (Akpovire Oduaran); "Setting the Tone of Adult and Continuing Education in Africa" (Michael A. Omolewa);…

  17. 38 CFR 21.142 - Adult basic education.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2012-07-01 2012-07-01 false Adult basic education. 21...) VOCATIONAL REHABILITATION AND EDUCATION Vocational Rehabilitation and Employment Under 38 U.S.C. Chapter 31 Special Rehabilitation Services § 21.142 Adult basic education. (a) Definition. The term adult...

  18. 38 CFR 21.142 - Adult basic education.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2011-07-01 2011-07-01 false Adult basic education. 21...) VOCATIONAL REHABILITATION AND EDUCATION Vocational Rehabilitation and Employment Under 38 U.S.C. Chapter 31 Special Rehabilitation Services § 21.142 Adult basic education. (a) Definition. The term adult...

  19. 38 CFR 21.142 - Adult basic education.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2010-07-01 2010-07-01 false Adult basic education. 21...) VOCATIONAL REHABILITATION AND EDUCATION Vocational Rehabilitation and Employment Under 38 U.S.C. Chapter 31 Special Rehabilitation Services § 21.142 Adult basic education. (a) Definition. The term adult...

  20. 38 CFR 21.142 - Adult basic education.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2014-07-01 2014-07-01 false Adult basic education. 21...) VOCATIONAL REHABILITATION AND EDUCATION Vocational Rehabilitation and Employment Under 38 U.S.C. Chapter 31 Special Rehabilitation Services § 21.142 Adult basic education. (a) Definition. The term adult...

  1. 38 CFR 21.142 - Adult basic education.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2013-07-01 2013-07-01 false Adult basic education. 21...) VOCATIONAL REHABILITATION AND EDUCATION Vocational Rehabilitation and Employment Under 38 U.S.C. Chapter 31 Special Rehabilitation Services § 21.142 Adult basic education. (a) Definition. The term adult...

  2. The Changing Nature of Adult Education in the Age of Transnational Migration: Toward a Model of Recognitive Adult Education

    ERIC Educational Resources Information Center

    Guo, Shibao

    2015-01-01

    This chapter examines the changing nature of adult education in the age of transnational migration and proposes recognitive adult education as an inclusive model that acknowledges and affirms cultural difference and diversity as positive and desirable assets.

  3. Policy Review on Adult Learning: The Adult Non-Formal Education Policy of Mali, West Africa

    ERIC Educational Resources Information Center

    Gadio, Moussa

    2011-01-01

    This article focuses on the issue of policy development for adult learning in Mali, West Africa. On January 2007, the Malian government adopted the "Adult Non-formal Education Policy Document," which was intended to regulate the adult learning sector and federate the actions of policy makers, adult education providers, and adult…

  4. Cross-Cultural Perspectives on Adult Development: Implications for Adult Education in Africa

    ERIC Educational Resources Information Center

    Beckloff, Randy

    2008-01-01

    Adult education efforts in Africa are dominated by Western models. One aspect of this domination is a presumption that Western models of adult development can be applied to African contexts. As perspectives on adult development affect adult education programmes, this presumption may negatively impact these programmes in Africa. This manuscript…

  5. Centralised Decentralisation: Sloanism, Marketing Quality and Higher Education.

    ERIC Educational Resources Information Center

    Watkins, Peter

    1993-01-01

    The trend toward market orientation and related business strategies in higher education is examined in the Australian context, particularly in relation to changes in institutional administration such as coordinated decentralization and to the Total Quality Management movement. (MSE)

  6. Using Strategic Planning in Marketing Education. A State Model.

    ERIC Educational Resources Information Center

    James, Richard F.

    1995-01-01

    Describes the strategic planning process used in Wisconsin to keep marketing education programs viable. Includes information about the framework, the model, and needs assessment. Stresses the importance of evaluation and implementation. (JOW)

  7. The Dynamics of "Market-Making" in Higher Education

    ERIC Educational Resources Information Center

    Komljenovic, Janja; Robertson, Susan L.

    2016-01-01

    This paper examines what to some is a well-worked furrow; the processes and outcomes involved in what is typically referred to as "marketization" in the higher education sector. We do this through a case study of Newton University, where we reveal a rapid proliferation of market exchanges involving the administrative division of the…

  8. Interrogating the Crisis in Higher Education Marketing: The CORD Model

    ERIC Educational Resources Information Center

    Maringe, Felix

    2005-01-01

    Purpose: Higher education (HE) marketing the world over is in a state of crisis that manifests itself on three fronts. First, there continues to be sizeable resistance towards the marketing idea in the academy of many universities across the world. Second, HE itself has failed to identify its core business without which the sector can not have a…

  9. Marketing and Distributive Education Curriculum Guide for Agricultural Services.

    ERIC Educational Resources Information Center

    Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.

    This curriculum guide provides curriculum coordinators with a basis for planning a comprehensive program in the career field of marketing agricultural services and allows marketing and distributive education teachers maximum flexibility. Introductory materials include information on use of the guide, information on careers in agricultural…

  10. Marketing Education Through Benefit Segmentation. AIR Forum 1981 Paper.

    ERIC Educational Resources Information Center

    Goodnow, Wilma Elizabeth

    The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…

  11. Pro-Market Educational Governance: Is Argentina a Black Swan?

    ERIC Educational Resources Information Center

    Beech, Jason; Barrenechea, Ignacio

    2011-01-01

    In this article we explore ways in which pro-market discourses have been interpreted in policy initiatives in Argentina since the 1970s. Our argument is that even though pro-market discourses have guided reforms in many aspects of public policies in Argentina, the arena of education has overall been resistant to taking them up. The first part of…

  12. Educational Software Best-Sellers in the Home Market.

    ERIC Educational Resources Information Center

    Wujcik, Anne

    This overview of the home market for microcomputers and computer software presents a brief history of the development of the microcomputer and its use in the home. Factors which shape the home market are discussed, e.g., desire for improvement of educational skills, presence of children, previous experience with a computer, and decreasing prices.…

  13. Marketing and Distributive Education Curriculum Guide in Automotive and Petroleum.

    ERIC Educational Resources Information Center

    Harris, E. Edward; And Others

    This curriculum guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing. It also provides marketing and distributive education teachers with maximum flexibility in planning an automotive and petroleum curriculum. The essential common and specialized competencies are…

  14. The Nature of Stakeholder Satisfaction with Marketing Education

    ERIC Educational Resources Information Center

    Taylor, Steven A.; Judson, Kim

    2014-01-01

    The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond…

  15. Marketing Factors Influencing the Overall Satisfaction of Marriage Education Participants.

    ERIC Educational Resources Information Center

    Morris, Michael Lane; Cooper, Catherine; Gross, Kevin H.

    1999-01-01

    Seventy-one married couples attending marriage education workshops were surveyed regarding price, product, place, people, and promotional marketing factors influencing their overall satisfaction as workshop participants. Findings suggest both similar and unique marketing factors influenced husbands' and wives' satisfaction. Recommendations for…

  16. Marketing and Distributive Education. General Retail Merchandising Curriculum Guide.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

  17. Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

    ERIC Educational Resources Information Center

    Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T.

    2010-01-01

    An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…

  18. Quantitative Analysis of the Adapted Physical Education Employment Market in Higher Education

    ERIC Educational Resources Information Center

    Zhang, Jiabei

    2010-01-01

    The purpose of this study was to analyze the employment market of adapted physical education (APE) careers in higher education since 1975 to see if the increase of this market has continued since 1998. Based on the data collected from the "Chronicle of Higher Education", a total of 887 APE job openings have been posted since 1975,…

  19. Educational Systems and the Trade-Off between Labor Market Allocation and Equality of Educational Opportunity

    ERIC Educational Resources Information Center

    Bol, Thijs; van de Werfhorst, Herman G.

    2013-01-01

    Educational systems with a high level of tracking and vocational orientation have been shown to improve the allocation of school-leavers in the labor market. However, tracked educational systems are also known to increase inequality of educational opportunity. This presumed trade-off between equality and labor market preparation is clearly rooted…

  20. Transitioning Adults to College: Adult Basic Education Program Models. NCSALL Occasional Paper

    ERIC Educational Resources Information Center

    Zafft, Cynthia; Kallenbach, Silja; Spohn, Jessica

    2006-01-01

    While the majority of adults who take the General Educational Development (GED) test do so in order to continue their education, few go on to enter postsecondary education. Yet, these same adults stand to make substantial economic and personal gains when they use their adult secondary credential to move from the ranks of high school dropout to…

  1. Integrating Sustainability Education into International Marketing Curricula

    ERIC Educational Resources Information Center

    Perera, Chamila Roshani; Hewege, Chandana Rathnasiri

    2016-01-01

    Purpose: The purpose of this study is to extend the current knowledge of curriculum developments in international business and marketing curricula. Integrating sustainability into business and marketing curricula of the universities are widely debated in previous literature. Sustainability is a global phenomenon; however, curriculum development…

  2. Educational Marketing Methods at Lane Community College.

    ERIC Educational Resources Information Center

    Fast, Casey

    Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and…

  3. Adult Education Information and Referral Hot-Line. Adult Education Special Project. Final Report, July 1980-June 1981.

    ERIC Educational Resources Information Center

    Morgan, Jim

    A toll-free adult education information and referral hotline provided information and referral services to approximately 1500 adults in Region IX in Texas from September 1980 to June 1981. Adult education co-ops and testing centers forwarded pertinent program information (class schedules, General Educational Development testing information) to the…

  4. The Adult Education Doctorate in North America: The Programs, Curricula, Websites, and the Commission of Professors of Adult Education Standards

    ERIC Educational Resources Information Center

    Sonstrom, Wendy Jean

    2011-01-01

    A list of programs that offer a doctorate in adult education was created using the most recent edition of "Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work" (2010) and the most recent version of the Commission of Professors of Adult Education (CPAE) "Directory of Adult Education…

  5. Elements d'une Politique en Education des Adultes 1970, II (Elements of an Adult Education Policy, 1970, II).

    ERIC Educational Resources Information Center

    Canadian Inst. for Adult Education, Montreal (Quebec).

    Based on a work paper on adult and continuing education policy formation for Quebec, this document modifies and supplements recommendations on the unemployed and other high priority clientele groups, adult education content and methodology, the training of adult educators, responsibilities of sponsoring bodies (including the mass media), Federal…

  6. Living Adult Education. Freire in Scotland. Innovations in Education.

    ERIC Educational Resources Information Center

    Kirkwood, Gerri; Kirkwood, Colin

    This document describes and assesses the process of adapting Paulo Friere's ideas in a Western European urban context. The Adult Learning Project (ALP), in the Gorgie Dalry section of Edinburgh, Scotland, is a sustained experiment in the application of Freire's educational principles. Following an introduction, chapter 1 describes the history of…

  7. Learning about Computer-Based Education in Adult Basic Education.

    ERIC Educational Resources Information Center

    Fahy, Patrick J.

    In 1979 the adult basic education department at the Alberta Vocational Centre (AVC), Edmonton, began to use the Control Data PLATO system. Results of the first PLATO project showed students using PLATO learned at least as much as students in regular classes. Students learned faster and reported great satisfaction with PLATO experiences. Staff and…

  8. Finding the Worker: Adult Education and Workers' Education

    ERIC Educational Resources Information Center

    Rose, Amy D.; Jeris, Laurel H.

    2011-01-01

    This article looks at how administrators and teachers who consider themselves adult educators but who find themselves in a union environment come to think about their role and their context. This article is based on research conducted with administrators and teachers working in a joint union-employer sponsored program. Joint programs were…

  9. Health Education in the Field of Adult Education

    ERIC Educational Resources Information Center

    Wallace, J. MacDonald

    1974-01-01

    The real demand for health education lies in learning about stress and tension, facing up to anxiety, and understanding one's own behavior, according to the author, who has taught psychological aspects of health successfully to adults for several years, with neuromuscular relaxation techniques the matirx unifying and integrating his course. (AJ)

  10. Poverty Reduction and Adult Education: Beyond Basic Education

    ERIC Educational Resources Information Center

    Van Der Veen, Ruud; Preece, Julia

    2005-01-01

    One of the Millennium Development Goals declared by the United Nations in 2000 was to reduce by half the population of people living in extreme poverty, by 2015. Adult education can and should contribute significantly to this development goal. Nevertheless it has hardly been explored so far in the national Poverty Reduction Strategies Papers. In…

  11. Course Length Versus Course Price: Marketing Factors in Program Planning.

    ERIC Educational Resources Information Center

    Lamoureux, Marvin E.

    Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

  12. Selected Writings on Philosophy and Adult Education. Second Edition.

    ERIC Educational Resources Information Center

    Merriam, Sharan B., Ed.

    This book contains 27 essays on the philosophical foundations of adult education: "Cultural Studies in Adult Education" (Sir Richard Livingstone); "The Conflict in Education" (Robert M. Hutchins); "The Student and the University" (Allan Bloom); "Experience and Education" (John Dewey); "For Those Who…

  13. Correctional Sentence Plan: A Pathway to Adult Correctional Education

    ERIC Educational Resources Information Center

    Mokoele, Matata

    2016-01-01

    In this essay, Matata Mokoele reflects on the importance of prisoner education, and notes that what is missing is official recognition of this or adult-specific components outlining an upper secondary school adult education diploma entitling holders to apply for higher education. Studies reporting a correlation between greater education and lower…

  14. An Exploratory Study of Marketing International Education Online.

    ERIC Educational Resources Information Center

    Gomes, Liza; Murphy, Jamie

    2003-01-01

    Investigated from two perspectives the Internet's role in communicating educational opportunities: students' Internet use to facilitate information search and decision making, and educational institutions' e-business adoption and implementation. Two surveys of international students and face-to-face interviews with marketing executives from nine…

  15. Provision of Effectiveness of University Education on the Market Economy

    ERIC Educational Resources Information Center

    Kuznetsov, Nikolai; Usenko, Lyudmila; Ivanova, Olga; Kostoglodova, Elena

    2017-01-01

    Purpose: The purpose of this paper is to evaluate and determine the effectiveness of university education on the economy of various countries. Design/methodology/approach: To determine the necessity and expedience of making provision for the effectiveness of university education on the market economy, this work uses the method of regression and…

  16. "Bright Lights" and "Twinkies": Career Pathways in an Education Market

    ERIC Educational Resources Information Center

    Taylor, Alison

    2006-01-01

    This paper examines what happens to "vocational education" within an education market. We ask the question: how does the policy emphasis on competition and choice fit with the rhetoric of facilitating school-to-work transitions for all students? Findings from interviews with high school principals and representatives from the Edmonton…

  17. Australian Educational Institutions International Markets: A Correspondence Analysis

    ERIC Educational Resources Information Center

    Mazzarol, Timothy W.; Soutar, Geoffrey N.

    2008-01-01

    Purpose: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better…

  18. Advertising Services. A Suggested Curriculum Guide. Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Illinois State Univ., Normal. Dept. of Business Education.

    This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the…

  19. Higher Education and the Labour Market. SRHE Monograph 43.

    ERIC Educational Resources Information Center

    Lindley, Robert M., Ed.; And Others

    This publication is the first from the Leverhulme program of study, which focused on the major strategic options likely to be available to higher education institutions and policy-making bodies in the 1980s and 1990s. It resulted from a specialist seminar on higher education and the labor market. The chapters are: "Employers' Perceptions of…

  20. Hypothetical Markets: Educational Application of Ronald Dworkin's "Sovereign Virtue"

    ERIC Educational Resources Information Center

    Gough, Stephen

    2006-01-01

    The purpose of this paper is to consider, in principle and at the most general level, a particular possible approach to educational policy-making. This approach involves an education-specific application of the notion of hypothetical markets first developed in Ronald Dworkin's book "Sovereign Virtue: The theory and practice of equality" (2000).…