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Sample records for advertising public relations

  1. The Impact of IMC on Advertising and Public Relations Education.

    ERIC Educational Resources Information Center

    Griffin, W. Glenn; Pasadeos, Yorgo

    1998-01-01

    Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

  2. Advertising and Public Relations Education: A Five-Year Review.

    ERIC Educational Resources Information Center

    Johnson, Keith F.; Ross, Billy I.

    2000-01-01

    Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs increased 47.2%.…

  3. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    ERIC Educational Resources Information Center

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  4. 48 CFR 231.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... advertising costs. 231.205-1 Section 231.205-1 Federal Acquisition Regulations System DEFENSE ACQUISITION... PROCEDURES Contracts With Commercial Organizations 231.205-1 Public relations and advertising costs. (e) See... public relations and advertising costs also include monies paid to the Government associated with...

  5. 48 CFR 231.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 3 2010-10-01 2010-10-01 false Public relations and... PROCEDURES Contracts With Commercial Organizations 231.205-1 Public relations and advertising costs. (e) See... public relations and advertising costs also include monies paid to the Government associated with...

  6. Effectively selling astronomy to the public -- fusing lessons learned from education, entertainment, advertising and public relations

    NASA Astrophysics Data System (ADS)

    Pallone, Arthur; Day, Jacque

    2010-03-01

    A great celestial story is only as effective as the teller of the tale. With passion and knowledge at the helm, we must search for ways to pass on enthusiasm to others while conveying sound science. Based on our experiences, we present an integrated approach -- one that borrows elements from education, entertainment, advertising, and public relations -- to choose an event, hook and keep the public's attention while making them want more, and provide some tips for increasing media presence.

  7. Should You Know How to Do Marketing, Advertising, & Public Relations Writing?

    ERIC Educational Resources Information Center

    Sides, Charles H.

    1992-01-01

    Argues that technical writers who develop broader writing skills prove to be more valuable to their employers during periods of economic downturn. Offers an overview of the basic skills needed to write marketing, advertising, and public relations documents. (PRA)

  8. Advertising and Public Relations in Transition from Communism: The Case of Hungary, 1989-1994.

    ERIC Educational Resources Information Center

    Hiebert, Ray E.

    1994-01-01

    Discusses the gradual rise of free print media, Western-style advertising and marketing, and limited public relations in Hungary in its first four years of democracy (1990-94). Notes how Hungary's first democratically elected government failed to understand the public relations implications of a free press, made one public relations mistake after…

  9. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false Public relations and... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 2131.205-1 Public relations and advertising costs. The provisions of FAR 31.205-1 shall be modified to include the...

  10. 48 CFR 1631.205-70 - FEHBP public relations and advertising costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 6 2011-10-01 2011-10-01 false FEHBP public relations and... COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1631.205-70 FEHBP public relations and advertising costs. (a) The cost of media messages that are directed at advising current...

  11. 48 CFR 1631.205-70 - FEHBP public relations and advertising costs.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true FEHBP public relations and... COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1631.205-70 FEHBP public relations and advertising costs. (a) The cost of media messages that are directed at advising current...

  12. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Public relations and... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 2131.205-1 Public relations and advertising costs. The provisions of FAR 31.205-1 shall be modified to include the...

  13. 48 CFR 31.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 48 Federal Acquisition Regulations System 1 2013-10-01 2013-10-01 false Public relations and advertising costs. 31.205-1 Section 31.205-1 Federal Acquisition Regulations System FEDERAL ACQUISITION REGULATION GENERAL CONTRACTING REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 31.205-1 Public...

  14. Advertising in School Publications.

    ERIC Educational Resources Information Center

    McCarthy, Helen M-E.

    The needs of publication advisers in general and specifically those whose responsibility it is to direct the advertising staffs of school publications are the concern of this booklet. It is also designed to be a framework of reference and a guide which will enable the adviser to make the advertising experience of the staff members exciting and…

  15. Pedagogical Ethics: A Review of the Literature for Public Relations and Advertising.

    ERIC Educational Resources Information Center

    Harrison, Stanley L.

    Ethics is of increasing concern to United States colleges and universities, according to a survey of 183 institutions on this issue focusing on two areas--public relations and advertising. A 75% return from 134 institutions disclosed that some 25% offer an ethics course but less than half require one. Overwhelmingly (93%), most respondents…

  16. Preparing Public Relations and Advertising Students for the 21st Century: A Case Study.

    ERIC Educational Resources Information Center

    Carroll, Robert A.

    In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…

  17. Programs in Advertising and Public Relations Fuel Growth of Journalism-School Enrollment.

    ERIC Educational Resources Information Center

    Hirschorn, Michael W.

    1987-01-01

    The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)

  18. 48 CFR 231.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 48 Federal Acquisition Regulations System 3 2014-10-01 2014-10-01 false Public relations and advertising costs. 231.205-1 Section 231.205-1 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT OF DEFENSE GENERAL CONTRACTING REQUIREMENTS CONTRACT COST PRINCIPLES...

  19. 48 CFR 231.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 48 Federal Acquisition Regulations System 3 2012-10-01 2012-10-01 false Public relations and advertising costs. 231.205-1 Section 231.205-1 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT OF DEFENSE GENERAL CONTRACTING REQUIREMENTS CONTRACT COST PRINCIPLES...

  20. 48 CFR 231.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 48 Federal Acquisition Regulations System 3 2013-10-01 2013-10-01 false Public relations and advertising costs. 231.205-1 Section 231.205-1 Federal Acquisition Regulations System DEFENSE ACQUISITION REGULATIONS SYSTEM, DEPARTMENT OF DEFENSE GENERAL CONTRACTING REQUIREMENTS CONTRACT COST PRINCIPLES...

  1. Public Health Obesity-Related TV Advertising: Lessons Learned from Tobacco

    PubMed Central

    Emery, Sherry L.; Szczypka, Glen; Powell, Lisa M.; Chaloupka, Frank J.

    2013-01-01

    Background Over the past 25 years, the percent of overweight and obese adults and children in the United States has increased dramatically. The magnitude and scope of the public health threat from obesity have resulted in calls for a national comprehensive obesity prevention strategy, akin to tobacco use prevention strategies undertaken over the past two decades. The purpose of this paper is to describe and compare population exposure to paid media campaigns for tobacco and obesity prevention, draw lessons from tobacco advertising, and compare tobacco and obesity behaviors/influences to identify priorities and pitfalls for further research on obesity adverting. Methods This is a descriptive study. Ratings data for the years 1999–2003, for the top 75 designated market areas in the U.S. were used to quantify exposure levels to anti-obesity and anti-smoking advertising in the U.S. Results Anti-tobacco campaigns preceded anti-obesity campaigns by several years, and in each year exposure levels—both total and average—for anti-tobacco media campaigns far outweighed those of anti-obesity campaigns. Conclusions It is important to compare both similarities and differences between smoking- and obesity-related behaviors, which might affect the potential impact of anti-obesity media campaigns. Given the scope of the public health risks attributable to obesity, and the amount of federal, state, and other resources devoted to anti-obesity media campaigns, there is a clear need to evaluate the potential impact of such campaigns efforts. Nonetheless, the challenges are significant in both motivating and monitoring such complex behavior change, and in attributing changes to a given media campaign. PMID:17884574

  2. 43 CFR 423.27 - Advertising and public solicitation.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 1 2011-10-01 2011-10-01 false Advertising and public solicitation. 423.27 Section 423.27 Public Lands: Interior Regulations Relating to Public Lands BUREAU OF RECLAMATION... of Conduct § 423.27 Advertising and public solicitation. You must not engage in advertising...

  3. From Practitioner to Professor: An Exploration of the Induction and Mentoring Processes in University Advertising and Public Relations Programs.

    ERIC Educational Resources Information Center

    Gustafson, Robert L.; Thomsen, Steven R.

    Induction and mentoring have been described as the processes during which new professors become integrated into the teaching profession. Both are particularly important in advertising and public relations education, where a large number of new faculty hires are former practitioners. A survey of 113 Association of Schools of Journalism and Mass…

  4. Advertising Public Television

    ERIC Educational Resources Information Center

    Colihan, William J., Jr.

    1970-01-01

    "Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size." (Editor)

  5. Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (79th, Anaheim, CA, August 10-13, 1996). Advertising and Public Relations Division.

    ERIC Educational Resources Information Center

    Association for Education in Journalism and Mass Communication.

    The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of Creative…

  6. 49 CFR 1242.84 - Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93).

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 49 Transportation 9 2011-10-01 2011-10-01 false Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93). 1242.84 Section 1242.84 Transportation Other... PASSENGER SERVICE FOR RAILROADS 1 Operating Expenses § 1242.84 Marketing, sales, and public relations...

  7. 49 CFR 1242.84 - Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93).

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 49 Transportation 9 2010-10-01 2010-10-01 false Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93). 1242.84 Section 1242.84 Transportation Other... PASSENGER SERVICE FOR RAILROADS 1 Operating Expenses § 1242.84 Marketing, sales, and public relations...

  8. Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (77th, Atlanta, Georgia, August 10-13, 1994). Part VIII: Advertising and Public Relations.

    ERIC Educational Resources Information Center

    Association for Education in Journalism and Mass Communication.

    The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast Television Networks"…

  9. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... general health and fitness or encouraging healthful lifestyles; (2) The costs of the contractor's messages... in advance of the policy year. (b) Costs of media messages that inform enrollees about the FEGLI... 48 Federal Acquisition Regulations System 6 2013-10-01 2013-10-01 false Public relations...

  10. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... general health and fitness or encouraging healthful lifestyles; (2) The costs of the contractor's messages... in advance of the policy year. (b) Costs of media messages that inform enrollees about the FEGLI... 48 Federal Acquisition Regulations System 6 2012-10-01 2012-10-01 false Public relations...

  11. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... general health and fitness or encouraging healthful lifestyles; (2) The costs of the contractor's messages... in advance of the policy year. (b) Costs of media messages that inform enrollees about the FEGLI... 48 Federal Acquisition Regulations System 6 2014-10-01 2014-10-01 false Public relations...

  12. 43 CFR 423.27 - Advertising and public solicitation.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 43 Public Lands: Interior 1 2010-10-01 2010-10-01 false Advertising and public solicitation. 423.27 Section 423.27 Public Lands: Interior Regulations Relating to Public Lands BUREAU OF RECLAMATION, DEPARTMENT OF THE INTERIOR PUBLIC CONDUCT ON BUREAU OF RECLAMATION FACILITIES, LANDS, AND WATERBODIES...

  13. Energy efficiency public service advertising campaign

    SciTech Connect

    Gibson-Grant, Amanda

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  14. Message Effects of Public Service Advertising.

    ERIC Educational Resources Information Center

    Lynn, Jerry R.

    Public service advertisements, disseminated via the mass media, have been credited with "positive attitudinal effects" in past research, but only certain kinds of such advertisements are really effective. Of the types of appeals used in television commercials--informative, emotional, "establishment" (or status quo), and fear--the establishment…

  15. Realism in Public Library Public Relations

    ERIC Educational Resources Information Center

    Scilken, Marvin H.

    1972-01-01

    The threat from school libraries coupled with misdirected publicity efforts has created the need for a massive nationwide public relations and advertising campaign whose main appeal should be to nonusers. (Author/NH)

  16. Alcohol-related advertisements in a college newspaper.

    PubMed

    Walfish, S; Stenmark, D E; Wentz, D; Myers, C; Linares, D

    1981-07-01

    The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. Results indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed. PMID:7327776

  17. A Case Study of a Student-Run Advertising/Public Relations Agency: The Oregon State University Experience.

    ERIC Educational Resources Information Center

    Ellis, B. G.

    Perhaps the most important course in an advertising curriculum is the student-run agency. This paper describes a program instituted and carried out at Oregon State University from 1985 to 1989 which provided students with experiential training resulting in valuable real-client contact and strong portfolios, making students "hot commodities" on the…

  18. The Social Effects of Advertising as Perceived by Advertising Executives, Businessmen, and the General Public.

    ERIC Educational Resources Information Center

    Surlin, Stuart H.

    This study attempts to compare the perceptions and self-reported behavior of high, middle, and low authoritarian advertising executives, business executives, and members of the general public concerning the social effects of advertising. For the advertising sample, a total of 393 men and women were selected according to their executive positions…

  19. Questioning the Value of Realism: Young Adults' Processing of Messages in Alcohol-Related Public Service Announcements and Advertising.

    ERIC Educational Resources Information Center

    Andsager, Julie L.; Austin, Erica Weintraub; Pinkleton, Bruce E.

    2001-01-01

    Finds that: (1) perceived realism and themes that students could identify with are important factors in increasing the salience and persuasiveness of alcohol-related public service announcements (PSAs) among undergraduate students; (2) realistic but logic-based PSAs were not as effective as unrealistic but enjoyable ads; and (3) low production…

  20. Public Relations Writing Needs Multi-Media Approach.

    ERIC Educational Resources Information Center

    Harrison, S. L.

    1989-01-01

    Argues that the public relations and advertising disciplines are inextricably linked and should be related in a cohesive writing sequence. Emphasizes that beginning advertising and public relations students should develop their news writing skills. (MM)

  1. 27 CFR 6.54 - Advertising in retailer publications.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Advertising in retailer..., DEPARTMENT OF THE TREASURY LIQUORS âTIED-HOUSEâ Unlawful Inducements Paying for Advertising, Display Or Distribution Service § 6.54 Advertising in retailer publications. The purchase, by an industry member,...

  2. Publicity and public relations

    NASA Technical Reports Server (NTRS)

    Fosha, Charles E.

    1990-01-01

    This paper addresses approaches to using publicity and public relations to meet the goals of the NASA Space Grant College. Methods universities and colleges can use to publicize space activities are presented.

  3. 48 CFR 570.402-2 - Publicizing/Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 4 2011-10-01 2011-10-01 false Publicizing/Advertising. 570.402-2 Section 570.402-2 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION... for Continued Space Requirements 570.402-2 Publicizing/Advertising. The contracting officer...

  4. 27 CFR 6.54 - Advertising in retailer publications.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2013-04-01 2013-04-01 false Advertising in retailer publications. 6.54 Section 6.54 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY ALCOHOL âTIED-HOUSEâ Unlawful Inducements Paying for Advertising, Display Or Distribution Service §...

  5. 27 CFR 6.54 - Advertising in retailer publications.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2012-04-01 2012-04-01 false Advertising in retailer publications. 6.54 Section 6.54 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY LIQUORS âTIED-HOUSEâ Unlawful Inducements Paying for Advertising, Display Or Distribution Service §...

  6. 27 CFR 6.54 - Advertising in retailer publications.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Advertising in retailer publications. 6.54 Section 6.54 Alcohol, Tobacco Products and Firearms ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY LIQUORS âTIED-HOUSEâ Unlawful Inducements Paying for Advertising, Display...

  7. Public Relations Writing "Is" Different.

    ERIC Educational Resources Information Center

    Detweiler, John S.

    Because public relations (PR) writing is different from the writing required in journalism, broadcasting, and advertising, PR practitioners require a background in editing, graphics, planning, campaigning, special events, public opinion, and evaluation beyond that required of a newswriter. Responses to a survey of 38 PR educators across the nation…

  8. Direct-to-Consumer Prescription Drug Advertising and the Public

    PubMed Central

    Bell, Robert A; Kravitz, Richard L; Wilkes, Michael S

    1999-01-01

    OBJECTIVE Drug manufacturers are intensely promoting their products directly to consumers, but the impact has not been widely studied. Consumers' awareness and understanding of, attitudes toward, and susceptibility to direct-to-consumer (DTC) drug advertising were examined. DESIGN Random-digit dialing telephone survey with a random household member selection procedure (completion and response rates, 58% and 69%, respectively). SETTING Respondents were interviewed while they were at their residences. PARTICIPANTS Complete data were obtained from 329 adults in Sacramento County, California. MEASUREMENTS AND MAIN RESULTS Outcome measures included awareness of advertisements for 10 selected drugs, misconceptions about DTC advertising, attitudes toward DTC ads, and behavioral responses to such promotions. The influence of demographic characteristics, health status, attitudes, beliefs, and media exposure on awareness and behaviors was examined. On average, respondents were aware of advertisements for 3.7 of the 10 drugs; awareness varied from 8% for Buspar (buspirone) to 72% for Claritin (loratadine). Awareness was associated with prescription drug use, media exposure, positive attitudes toward DTC advertising, poorer health, and insurance status. Substantial misconceptions were revealed; e.g., 43% thought that only “completely safe” drugs could be advertised. Direct-to-consumer advertisements had led one third of respondents to ask their physicians for drug information and one fifth to request a prescription. CONCLUSIONS Direct-to-consumer advertisements are reaching the public, but selectively so, and affecting their behaviors. Implications for public policy are examined. PMID:10571712

  9. Snack food advertising in stores around public schools in Guatemala

    PubMed Central

    Chacon, Violeta; Letona, Paola; Villamor, Eduardo; Barnoya, Joaquin

    2014-01-01

    Obesity in school-age children is emerging as a public heath concern. Food marketing influences preferences and increases children's requests for food. This study sought to describe the type of snack foods advertised to children in stores in and around public schools and assess if there is an association between child-oriented snack food advertising and proximity to schools. All food stores located inside and within a 200 square meter radius from two preschools and two primary schools were surveyed. We assessed store type, number and type of snack food advertisements including those child-oriented inside and outside stores. We surveyed 55 stores and found 321 snack food advertisements. Most were on sweetened beverages (37%) and soft drinks (30%). Ninety-two (29%) were child-oriented. Atoles (100.0%), cereals (94.1%), and ice cream and frozen desserts (71.4%) had the greatest proportion of child-oriented advertising. We found more child-oriented advertisements in stores that were closer (<170 m) to schools compared to those farther away. In conclusion, the food industry is flooding the market, taking advantage of the lack of strict regulation in Guatemala. Child-oriented advertisements are available in almost all stores within a short walking distance from schools, exposing children to an obesogenic environment. PMID:25821350

  10. Public Relations Bibliography: Tenth Edition, 1981.

    ERIC Educational Resources Information Center

    Walker, Albert

    1982-01-01

    Includes 1800 citations relevant to the practice and professional development of public relations, in the following categories: public relations, communication, research, media relations, publicity, advertising, health and welfare, lobbying, and activism, etc. (Available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500,…

  11. 48 CFR 570.402-2 - Publicizing/Advertising.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 48 Federal Acquisition Regulations System 4 2012-10-01 2012-10-01 false Publicizing/Advertising. 570.402-2 Section 570.402-2 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CONTRACTING PROGRAMS ACQUIRING LEASEHOLD INTERESTS IN REAL PROPERTY Special Aspects of...

  12. 48 CFR 570.402-2 - Publicizing/Advertising.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 48 Federal Acquisition Regulations System 4 2013-10-01 2013-10-01 false Publicizing/Advertising. 570.402-2 Section 570.402-2 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CONTRACTING PROGRAMS ACQUIRING LEASEHOLD INTERESTS IN REAL PROPERTY Special Aspects of...

  13. 48 CFR 570.402-2 - Publicizing/Advertising.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 48 Federal Acquisition Regulations System 4 2014-10-01 2014-10-01 false Publicizing/Advertising. 570.402-2 Section 570.402-2 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CONTRACTING PROGRAMS ACQUIRING LEASEHOLD INTERESTS IN REAL PROPERTY Special Aspects of...

  14. 48 CFR 570.402-2 - Publicizing/Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Publicizing/Advertising. 570.402-2 Section 570.402-2 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CONTRACTING PROGRAMS ACQUIRING LEASEHOLD INTERESTS IN REAL PROPERTY Special Aspects of...

  15. 48 CFR 570.106 - Publicizing/Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Publicizing/Advertising. 570.106 Section 570.106 Federal Acquisition Regulations System GENERAL SERVICES ADMINISTRATION SPECIAL CONTRACTING PROGRAMS ACQUIRING LEASEHOLD INTERESTS IN REAL PROPERTY General 570.106...

  16. Does pharmaceutical advertising affect journal publication about dietary supplements?

    PubMed Central

    Kemper, Kathi J; Hood, Kaylene L

    2008-01-01

    Background Advertising affects consumer and prescriber behaviors. The relationship between pharmaceutical advertising and journals' publication of articles regarding dietary supplements (DS) is unknown. Methods We reviewed one year of the issues of 11 major medical journals for advertising and content about DS. Advertising was categorized as pharmaceutical versus other. Articles about DS were included if they discussed vitamins, minerals, herbs or similar products. Articles were classified as major (e.g., clinical trials, cohort studies, editorials and reviews) or other (e.g., case reports, letters, news, and others). Articles' conclusions regarding safety and effectiveness were coded as negative (unsafe or ineffective) or other (safe, effective, unstated, unclear or mixed). Results Journals' total pages per issue ranged from 56 to 217 while advertising pages ranged from 4 to 88; pharmaceutical advertisements (pharmads) accounted for 1.5% to 76% of ad pages. Journals with the most pharmads published significantly fewer major articles about DS per issue than journals with the fewest pharmads (P < 0.01). Journals with the most pharmads published no clinical trials or cohort studies about DS. The percentage of major articles concluding that DS were unsafe was 4% in journals with fewest and 67% among those with the most pharmads (P = 0.02). The percentage of articles concluding that DS were ineffective was 50% higher among journals with more than among those with fewer pharmads (P = 0.4). Conclusion These data are consistent with the hypothesis that increased pharmaceutical advertising is associated with publishing fewer articles about DS and publishing more articles with conclusions that DS are unsafe. Additional research is needed to test alternative hypotheses for these findings in a larger sample of more diverse journals. PMID:18400092

  17. Advertising.

    ERIC Educational Resources Information Center

    DeFazio, Frank A.; Arnold, Douglas

    1988-01-01

    Reaching students and donors through advertising is discussed in several articles including: "Proven Effective," on what makes three advertising campaigns work; "Commercial Appeal," on how advertising can help institutions meet its goals (Frank A. DeFazio); "Desperately Seeking Savvy," on finding the right advertising agency (Douglas Arnold); and…

  18. Student Agency Experience in Public Relations Education.

    ERIC Educational Resources Information Center

    McDonald, Becky A.; Carrick, Tonya

    This study examined the existence and use of student-operated public relations/advertising agencies which operate outside the classroom as well as in conjunction with a class. Journalism programs in the United States which were listed as having a public relations sequence, major, emphasis, or concentration were surveyed; of these 110 responded for…

  19. Public Relations Department Helps Promote Bookstore.

    ERIC Educational Resources Information Center

    Zavelle, Alexander

    1980-01-01

    Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

  20. A total ban on alcohol advertising: presenting the public health case.

    PubMed

    Parry, Charles; Burnhams, Nadine Harker; London, Leslie

    2012-07-01

    Evidence from burden of disease and economic costing studies amply indicate that the public health burden from hazardous and harmful use of alcohol in South Africa warrants drastic action. Evidence that banning alcohol advertising is likely to be an effective intervention is reflected in WHO strategy documents on non-communicable diseases and harmful use of alcohol. Studies on young people furthermore support arguments refuting the claim that advertising only influences brand choice. Given the weakness of relying on industry self-regulation, the government is considering legislation to ban alcohol advertising, resulting in heated debate. Tobacco control and studies investigating the effect of alcohol advertising bans on consumption and alcohol-related deaths point to the effectiveness of such action - ideally supplemented by other policy interventions. Arguments against an advertising ban include possible communication sector job losses, but these are likely to have been exaggerated. Banning alcohol advertising will necessitate greater scrutiny of digital media, satellite television and merchandising to reduce the likelihood of subverting the ban. PMID:22748434

  1. [Advertising].

    ERIC Educational Resources Information Center

    Lombard, Jim

    1979-01-01

    The author presents examples of subliminal or indirect advertising in the mass media and suggests that advertising analysis be part of the elementary curriculum so that children can become sensitized to such nonverbal influences on their behavior. (SJL)

  2. The Academic Preparation Recommended by Public Relations Employers.

    ERIC Educational Resources Information Center

    Wakefield, Gay; Cottone, Laura Perkins

    Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organizational public relations employers. In an effort…

  3. Building an Ethical Advertising Operation.

    ERIC Educational Resources Information Center

    Plopper, Bruce

    1989-01-01

    Discusses three of the more significant ethical problems related to the advertising operation of student and commercial publications: (1) explaining circulation to potential advertisers; (2) negotiating special deals; and (3) following through with quality and distribution. (MS)

  4. Taxation of Advertising Income of Exempt Organizations' Publications

    ERIC Educational Resources Information Center

    Spevack, Robert M.

    1975-01-01

    Accounting principles and tax considerations of advertising income are explained in terms of the Tax Reform Act of 1969. The discussion includes aspects of determining expenses, deductions, charge rates, definitions of advertising, subscription income, and nonprofit mailing privileges. (LBH)

  5. Third-Person Effects on Publication of a Holocaust-Denial Advertisement.

    ERIC Educational Resources Information Center

    Price, Vincent; Tewksbury, David; Huang, Li-Ning

    1998-01-01

    Investigates college students' judgments about a controversial Holocaust-denial advertisement and its suitability for publication in their college newspaper. Finds that those with interests at stake perceived the advertisement as especially likely to influence others, and that third-person effects and publication decisions were a function of…

  6. Internet advertisements for public sexual encounters among men who have sex with men: are safe behaviors communicated?

    PubMed

    Downing, Martin J

    2011-09-01

    Public and commercial sex venues typically provide easy access to sexual encounters that are often anonymous and, therefore, may facilitate HIV/STD transmission among those men who attend. Recently, researchers have suggested that men who have sex with men may be using the Internet to search for sexual encounters to occur within sex venues. The current study explored the extent to which men who advertise for public or commercial sexual encounters initially communicate to potential partners their safe-sex intentions. Advertisements for sexual encounters (n = 99) were collected from a publicly accessible website and examined for content related to venue type, sexual behavior, and indications of sexual safety or risk. Word frequencies were calculated to provide a closer investigation of how individuals negotiate safe sex within these communications. The findings revealed that approximately half of the men who advertised for sex in a public or commercial sex venue failed to communicate to potential partners in their initial advertisement a desire to be safe during sexual encounters involving oral and anal practices. Additionally, a small percentage of men advertised specifically for risky encounters (e.g., barebacking). Together, these findings suggest that men do use the Internet to coordinate public sexual encounters, some of which may be unprotected from HIV/STD transmission. Future research should address the process of condom negotiation among men who initially meet their male sex partners on the Internet for subsequent encounters in sex venues. PMID:20798144

  7. General public knowledge, perceptions and practice towards pharmaceutical drug advertisements in the Western region of KSA.

    PubMed

    Al-Haddad, Mahmoud S; Hamam, Fayez; Al-Shakhshir, Sami M

    2014-04-01

    This study aims to examine general public knowledge and behavior toward pharmaceutical advertisements in the Western part of KSA. A cross sectional convenience sampling technique was used in this study. A total of 1445 valid questionnaires were received and analyzed using SPSS version 16 at alpha value of 0.05. Majority of respondents were aware of different types of drugs to be advertised and drug advertisements should seek approval from the health authorities. Television and Internet showed the highest effect on consumers. Almost half of the participants preferred an advertised drug over non-advertised one. Most of the respondents indicated that the quality of frequently advertised drugs is not better than those prescribed by the doctors. Majority of participants had positive beliefs toward advertised drugs concerning their role in education and spreading of awareness among the public. Pharmaceutical advertisements harm the doctor-patient relationship as evidenced by one-third of the investigated sample. Moreover, majority of the participants mentioned that they would consult another doctor or even change the current doctor if he/she refused to prescribe an advertised medication. Results of this study could be used to develop awareness programs for the general public and try to enforce the regulations and policies to protect the general public and patients from the business oriented pharmaceutical companies and drug suppliers. PMID:24648823

  8. Public Relations: A Comprehensive Bibliography; Articles and Books on Public Relations, Communication Theory, Public Opinion, and Propaganda, 1964-1972.

    ERIC Educational Resources Information Center

    Bishop, Robert L., Comp.

    This bibliography lists and sometimes annotates approximately 4,000 books, articles, and speeches about or related to public relations. The book contains sections on such subjects as advertising, agriculture, automation, banking, books, business, chemical industry, computers, consumer and consumer relations, corporate image, ecology, education,…

  9. Oxytocin Increases the Influence of Public Service Advertisements

    PubMed Central

    Lin, Pei-Ying; Grewal, Naomi Sparks; Morin, Christophe; Johnson, Walter D.; Zak, Paul J.

    2013-01-01

    This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, donated 56% more money, and reported 17% greater concern for those in the ads. In Experiment 2, we measured adrenocorticotropin hormone (ACTH) and oxytocin levels in blood before and after participants watched a PSA. As predicted by the model, donations occurred when participants had increases in both ACTH and oxytocin. Our results indicate that PSAs with social content that cause OT release will be more effective than those that do not. Our results also explain why some individuals do not respond to PSAs. PMID:23460821

  10. Oxytocin increases the influence of public service advertisements.

    PubMed

    Lin, Pei-Ying; Grewal, Naomi Sparks; Morin, Christophe; Johnson, Walter D; Zak, Paul J

    2013-01-01

    This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, donated 56% more money, and reported 17% greater concern for those in the ads. In Experiment 2, we measured adrenocorticotropin hormone (ACTH) and oxytocin levels in blood before and after participants watched a PSA. As predicted by the model, donations occurred when participants had increases in both ACTH and oxytocin. Our results indicate that PSAs with social content that cause OT release will be more effective than those that do not. Our results also explain why some individuals do not respond to PSAs. PMID:23460821

  11. The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour.

    PubMed

    Buijzen, Moniek

    2009-03-01

    The aim of this study was to examine the effectiveness of various types of parental communication in modifying children's responses to television food advertising. In a combined diary-survey study among 234 parents of 4- to 12-year-old children, I investigated how different styles of advertising mediation (active vs. restrictive) and consumer communication (concept-oriented vs. socio-oriented) moderated the relation between children's advertising exposure and their consumption of advertised energy-dense food products. Interaction analysis in regression showed that active advertising mediation (i.e. explaining the purpose and nature of advertising), and socio-oriented consumer communication (i.e. emphasizing control and restrictions) significantly reduced the impact of advertising on children's food consumption. Parental restrictions of advertising exposure were only effective among younger children (<8). These results suggest that critical discussion about advertising and rule making about consumption are most effective in countering the impact of food advertising. PMID:19972665

  12. 45 CFR 2555.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 4 2011-10-01 2011-10-01 false Advertising. 2555.540 Section 2555.540 Public Welfare Regulations Relating to Public Welfare (Continued) CORPORATION FOR NATIONAL AND COMMUNITY SERVICE... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  13. 45 CFR 618.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 3 2011-10-01 2011-10-01 false Advertising. 618.540 Section 618.540 Public Welfare Regulations Relating to Public Welfare (Continued) NATIONAL SCIENCE FOUNDATION NONDISCRIMINATION... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  14. The Nature of Conflict in Firm-Client Relations: A Content Analysis of "Public Relations Journal," 1980-89.

    ERIC Educational Resources Information Center

    Bourland, Pamela G.

    1993-01-01

    Finds that key issues recurring in articles regarding public relations firm-client relations were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and "chemistry." Finds that conflict issues for public relations firms parallel those for advertising firms as reported in the advertising agency…

  15. Advertising for all by the year 2000: public health implications for less developed countries.

    PubMed

    Wallack, L; Montgomery, K

    1992-01-01

    This paper argues that the development of global advertising has significant implications for the public health of less developed countries. These implications can be seen in three areas. First, it is clear that advertising and marketing of lethal or health-compromising products like alcohol and tobacco not only can increase the level of death and disease, but can also produce serious indirect effects upon families, communities, and entire societies. Second, advertising promotes a consumption ethic which can have far-reaching effects that go beyond individual behavior, significantly altering social relationships, and influencing public policies and allocation of scarce resources. Third, advertising can restrict the public's knowledge about health issues by substituting distorted and manipulative sales messages for vital, accurate health information. In addition, revenues from advertising are a primary support for many mass media systems and this further limits the presentation of critical information. PMID:1644908

  16. Regulating firearm advertisements that promise home protection. A public health intervention.

    PubMed

    Vernick, J S; Teret, S P; Webster, D W

    1997-05-01

    Firearms are a consumer product responsible for 38500 deaths in the United States in 1994. Like other products, firearms are advertised. In the absence of rules governing the design of firearms, regulating the way guns are advertised may be a useful public health intervention. Some gun advertisements include messages suggesting that bringing a handgun into the home is generally protective for the occupants of the home. The best available scientific information contradicts this message. Given this disjunction, regulating those advertisements may be an appropriate response. Under federal law, the Federal Trade Commission (FTC) has authority to prohibit advertisements that are "deceptive" or "unfair." Under the FTC's deception analysis, the focus is on whether consumers are misled by an advertisement. For a finding of unfairness, the FTC looks for advertisements that may cause substantial injury to consumers. Under either analysis, a strong argument can be made that firearm advertisements promising home protection are unlawful. On February 14, 1996, several organizations sent separate petitions to the FTC asking it to consider the issues raised by firearm advertisements that promise home protection. The FTC is still reviewing the information presented. There are no First Amendment or Second Amendment impediments to FTC regulation of deceptive firearm advertising under the US Constitution. PMID:9134946

  17. 41 CFR 301-74.16 - What must be included in any advertisement or application form relating to conference attendance?

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 41 Public Contracts and Property Management 4 2010-07-01 2010-07-01 false What must be included in any advertisement or application form relating to conference attendance? 301-74.16 Section 301-74.16 Public Contracts and Property Management Federal Travel Regulation System TEMPORARY DUTY (TDY) TRAVEL ALLOWANCES AGENCY RESPONSIBILITIES...

  18. The University Environment: A Comprehensive Assessment of Health-Related Advertisements

    ERIC Educational Resources Information Center

    Szymona, Katie; Quick, Virginia; Olfert, Melissa; Shelnutt, Karla; Kattlemann, Kendra K.; Brown-Esters, Onikia; Colby, Sarah E.; Beaudoin, Christina; Lubniewski, Jocelyn; Maia, Angelina Moore; Horacek, Tanya; Byrd-Bredbenner, Carol

    2012-01-01

    Purpose: Little is known about health-related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health-related advertisement environment and policies on university campuses. Design/methodology/approach: In total, ten geographically and…

  19. The Image of Public Relations in Mass Comm Texts.

    ERIC Educational Resources Information Center

    Cline, Carolyn

    1982-01-01

    Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

  20. Recruiting for research studies using online public advertisements: examples from research in affective disorders

    PubMed Central

    Wise, Toby; Arnone, Danilo; Marwood, Lindsey; Zahn, Roland; Lythe, Karen E; Young, Allan H

    2016-01-01

    Successful recruitment is vital for any research study. Difficulties in recruitment are not uncommon and can have important implications. This is particularly relevant to research conducted in affective disorders due to the nature of the conditions and the clinical services that serve these patients. Recently, online public advertisements have become more generally accessible and may provide an effective way to recruit patient populations. However, there is paucity of evidence on their viability as a method of recruiting patients into studies of disease mechanisms in these disorders. Public advertisement methods can be useful when researchers require specific populations, such as those not receiving pharmacological treatment. This work describes our experience in successfully recruiting participants into neuroimaging research studies in affective disorders using online public advertisements. Results suggest that these online public advertisements are an effective method for successfully recruiting participants with affective disorders into research studies, particularly for research focusing on disease mechanisms in specific populations. PMID:26917961

  1. Recruiting for research studies using online public advertisements: examples from research in affective disorders.

    PubMed

    Wise, Toby; Arnone, Danilo; Marwood, Lindsey; Zahn, Roland; Lythe, Karen E; Young, Allan H

    2016-01-01

    Successful recruitment is vital for any research study. Difficulties in recruitment are not uncommon and can have important implications. This is particularly relevant to research conducted in affective disorders due to the nature of the conditions and the clinical services that serve these patients. Recently, online public advertisements have become more generally accessible and may provide an effective way to recruit patient populations. However, there is paucity of evidence on their viability as a method of recruiting patients into studies of disease mechanisms in these disorders. Public advertisement methods can be useful when researchers require specific populations, such as those not receiving pharmacological treatment. This work describes our experience in successfully recruiting participants into neuroimaging research studies in affective disorders using online public advertisements. Results suggest that these online public advertisements are an effective method for successfully recruiting participants with affective disorders into research studies, particularly for research focusing on disease mechanisms in specific populations. PMID:26917961

  2. Turning negative into positive: public health mass media campaigns and negative advertising

    PubMed Central

    Apollonio, D. E.; Malone, R. E.

    2009-01-01

    Literature suggests that ‘negative advertising’ is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacco industry documents, surveys and experimental data and drawing from political advocacy literature, we describe tobacco industry and public health research on the American Legacy Foundation’s “truth” campaign, an example of effective negative advertising in the service of public health. The tobacco industry determined that the most effective advertisements run by Legacy’s “truth” campaign were negative advertisements. Although the tobacco industry’s own research suggested that these negative ads identified and effectively reframed the cigarette as a harmful consumer product rather than focusing solely on tobacco companies, Philip Morris accused Legacy of ‘vilifying’ it. Public health researchers have demonstrated the effectiveness of the “truth” campaign in reducing smoking initiation. Research on political advocacy demonstrating the value of negative advertising has rarely been used in the development of public health media campaigns, but negative advertising can effectively communicate certain public health messages and serve to counter corporate disease promotion. PMID:18948569

  3. Effects of Persuasive Appeals in Public Service Advertising

    ERIC Educational Resources Information Center

    Lynn, Jerry R.

    1974-01-01

    Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)

  4. Public Relations & the Law.

    ERIC Educational Resources Information Center

    Walsh, Frank

    This monograph synthesizes the laws and regulations that form the basis of the right to representation in the court of public opinion by all who would seek to influence public and private decisions. It expresses the framework of human and social values that underlie this constitutional freedom and that give public relations and other management…

  5. Advertising cadavers in the republic of letters: anatomical publications in the early modern Netherlands.

    PubMed

    Margócsy, Dániel

    2009-06-01

    This paper sketches how late seventeenth-century Dutch anatomists used printed publications to advertise their anatomical preparations, inventions and instructional technologies to an international clientele. It focuses on anatomists Frederik Ruysch (1638-1732) and Lodewijk de Bils (1624-69), inventors of two separate anatomical preparation methods for preserving cadavers and body parts in a lifelike state for decades or centuries. Ruysch's and de Bils's publications functioned as an 'advertisement' for their preparations. These printed volumes informed potential customers that anatomical preparations were aesthetically pleasing and scientifically important but did not divulge the trade secrets of the method of production. Thanks to this strategy of non-disclosure and advertisement, de Bils and Ruysch could create a well-working monopoly market of anatomical preparations. The 'advertising' rhetorics of anatomical publications highlight the potential dangers of equating the growth of print culture with the development of an open system of knowledge exchange. PMID:19852263

  6. A Public Relations Footnote to the Pete Rose Affair.

    ERIC Educational Resources Information Center

    Cutlip, Scott M.

    1989-01-01

    Describes (prompted by Pete Rose's unsuccessful challenge to the authority of the Commissioner of Major League Baseball) the creation of the Commissioner's office in 1921 by Albert Lasker, an advertising and public relations genius, to deal with the public relations problem facing baseball in the wake of the 1919-20 Black Sox scandal. (SR)

  7. Promote Health or Prevent Disease? The Effects of Health-Related Advertising on Eating Behavior Intention

    PubMed Central

    Lin, Chia-Yen

    2015-01-01

    The health medical costs of colorectal cancer are increasingly higher in Taiwan. The National Health Insurance Administration (NHI) and The Health Promotion Administration of the Ministry of Health and Welfare (MOHW) in Taiwan encourage individuals to adopt an earnest approach to healthy behavior through advocacy advertising. However, the number of colorectal cancer patients continues to increase annually. Our study explored the effects of health-related advertisements (ads) on healthy behavior intentions as influenced by regulatory focus theory (RFT) and construal level theory (CLT). We conducted an experiment with different public health advocacy ads. A 2 (regulatory focus: promotion vs. prevention) × 2 (temporal distance: one month vs. one year) × 2 (graphics-text ratio: more pictures and less text vs. fewer pictures and more text) three-factor experiment was adopted. The multiple analysis of variance (MANOVA) results revealed that ads with higher construal levels (i.e., more text) had greater effects with a promotion-oriented regulatory focus. However, no significant differences were found in either attitude toward the ads or behavior intention when the regulatory focus was prevention. In addition, according to the young testers and those who were psychologically distant from colorectal cancer, different temporal distances and different construal levels had no statistically significantly effects on attitudes toward advertising or on behavior intentions. The results revealed that viewers found the information easier to understand when the ads triggered the regulatory focuses of the viewers and applied an appropriate graphics-text ratio, which resulted in favorable health-related advertising effectiveness. Thus, we provide two suggestions regarding the use of health-related advertising for MOHW in the future. PMID:25826394

  8. Promote health or prevent disease? The effects of health-related advertising on eating behavior intention.

    PubMed

    Lin, Chia-Yen

    2015-04-01

    The health medical costs of colorectal cancer are increasingly higher in Taiwan. The National Health Insurance Administration (NHI) and The Health Promotion Administration of the Ministry of Health and Welfare (MOHW) in Taiwan encourage individuals to adopt an earnest approach to healthy behavior through advocacy advertising. However, the number of colorectal cancer patients continues to increase annually. Our study explored the effects of health-related advertisements (ads) on healthy behavior intentions as influenced by regulatory focus theory (RFT) and construal level theory (CLT). We conducted an experiment with different public health advocacy ads. A 2 (regulatory focus: promotion vs. prevention) × 2 (temporal distance: one month vs. one year) × 2 (graphics-text ratio: more pictures and less text vs. fewer pictures and more text) three-factor experiment was adopted. The multiple analysis of variance (MANOVA) results revealed that ads with higher construal levels (i.e., more text) had greater effects with a promotion-oriented regulatory focus. However, no significant differences were found in either attitude toward the ads or behavior intention when the regulatory focus was prevention. In addition, according to the young testers and those who were psychologically distant from colorectal cancer, different temporal distances and different construal levels had no statistically significantly effects on attitudes toward advertising or on behavior intentions. The results revealed that viewers found the information easier to understand when the ads triggered the regulatory focuses of the viewers and applied an appropriate graphics-text ratio, which resulted in favorable health-related advertising effectiveness. Thus, we provide two suggestions regarding the use of health-related advertising for MOHW in the future. PMID:25826394

  9. Public Relations as Strategy.

    ERIC Educational Resources Information Center

    Shelby, Annette N.

    Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

  10. 41 CFR 102-38.135 - What constitutes a public advertisement?

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 41 Public Contracts and Property Management 3 2010-07-01 2010-07-01 false What constitutes a public advertisement? 102-38.135 Section 102-38.135 Public Contracts and Property Management Federal Property Management Regulations System (Continued) FEDERAL MANAGEMENT REGULATION PERSONAL PROPERTY 38-SALE OF PERSONAL PROPERTY Sales Process...

  11. Content analysis of children's television advertising in relation to dental health.

    PubMed

    Rodd, H D; Patel, V

    2005-12-10

    This paper provides some disturbing facts and figures about the amount of television being watched by children. In addition, it reports on the volume and type of television advertising aimed at young people, both in the United Kingdom and other developed countries. In view of recent public and professional concern as to the possible adverse effects of food advertising on children's health, this study set out to examine what proportion of television advertisements, directed at children, promoted products potentially harmful to dental health. Forty-one hours of children's television programming broadcast on ITV1, the main UK commercial channel, were recorded on to videotape for subsequent analysis. Almost 1,000 adverts were analysed; each was timed and broadly categorised as relating to a food/drink product or non food/drink product. Advertisements for food and drink were further subdivided according to their sugar and/or acid content. We found that, on average, 24 adverts were shown per broadcast hour, which accounted for 15.8% of the total schedule time. 34.8% of adverts related to food/drink products, and 95.3% of these promoted products that were deemed potentially cariogenic or erosive. The most frequently promoted food/drink products included breakfast cereals with added sugar (26.3%), confectionery (23.7%) and non-carbonated soft drinks (18.1%). It is very concerning that, despite recent specific codes of practice outlined by the Independent Television Commission for Children's Advertising, many food and drink products promoted during children's programming are potentially damaging to dental health. PMID:16341178

  12. 45 CFR 86.59 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 45 Public Welfare 1 2011-10-01 2011-10-01 false Advertising. 86.59 Section 86.59 Public Welfare... in Employment in Education Programs or Activities Prohibited § 86.59 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  13. 36 CFR 1211.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 36 Parks, Forests, and Public Property 3 2011-07-01 2011-07-01 false Advertising. 1211.540 Section 1211.540 Parks, Forests, and Public Property NATIONAL ARCHIVES AND RECORDS ADMINISTRATION GENERAL RULES... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  14. 43 CFR 41.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 43 Public Lands: Interior 1 2011-10-01 2011-10-01 false Advertising. 41.540 Section 41.540 Public... in Employment in Education Programs or Activities Prohibited § 41.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  15. Community and Public Relations.

    ERIC Educational Resources Information Center

    Sweet, Harold W.

    This brief presentation describes public relations projects of Dubuque schools to popularize athletics. Among the activities cited which are used to promote community interest in sports events are public school-private school informal matches, talks, swim-a-thons, travel and adventure nights, class banquets with popular speakers, booster clubs,…

  16. Argumentation and Public Relations.

    ERIC Educational Resources Information Center

    Stovall, Richard L.

    Issue management oriented public relations provides an excellent pedagogical device for anyone interested in the application of argumentation. This can be illustrated by a case study in which a commercial metals company was wrongly accused of improperly disposing of toxic waste at a particular site. To counter the bad publicity that followed the…

  17. Public Relations Strategies for Scholastic Publication Staffs.

    ERIC Educational Resources Information Center

    Konkle, Bruce E.

    2000-01-01

    Discusses the importance to scholastic publications staffs of four public relations strategies: meticulous research, systematic planning, strengthening communication efforts, and evaluation. Notes internal and external factors crucial to good public relations. Lists activities to consider. (SR)

  18. Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

    PubMed Central

    Dent, Clyde W.; Stacy, Alan W.

    2013-01-01

    OBJECTIVE: This study used prospective data to test the hypothesis that exposure to alcohol advertising contributes to an increase in underage drinking and that an increase in underage drinking then leads to problems associated with drinking alcohol. METHODS: A total of 3890 students were surveyed once per year across 4 years from the 7th through the 10th grades. Assessments included several measures of exposure to alcohol advertising, alcohol use, problems related to alcohol use, and a range of covariates, such as age, drinking by peers, drinking by close adults, playing sports, general TV watching, acculturation, parents’ jobs, and parents’ education. RESULTS: Structural equation modeling of alcohol consumption showed that exposure to alcohol ads and/or liking of those ads in seventh grade were predictive of the latent growth factors for alcohol use (past 30 days and past 6 months) after controlling for covariates. In addition, there was a significant total effect for boys and a significant mediated effect for girls of exposure to alcohol ads and liking of those ads in 7th grade through latent growth factors for alcohol use on alcohol-related problems in 10th grade. CONCLUSIONS: Younger adolescents appear to be susceptible to the persuasive messages contained in alcohol commercials broadcast on TV, which sometimes results in a positive affective reaction to the ads. Alcohol ad exposure and the affective reaction to those ads influence some youth to drink more and experience drinking-related problems later in adolescence. PMID:23359585

  19. Store and Restaurant Advertising and Health of Public Housing Residents

    ERIC Educational Resources Information Center

    Heinrich, Katie M.; Li, Dongmei; Regan, Gail R.; Howard, Hugh H.; Ahluwalia, Jasjit S.; Lee, Rebecca E.

    2012-01-01

    Objectives: To determine relationships between food and beverage signs and health. Methods: In 12 public housing neighborhoods, food and alcohol signs were counted for stores and restaurants. Health and demographic data were from 373 adults. Results: Multilevel modeling showed higher BMI was related to more store and restaurant alcohol signs,…

  20. Teaching Mediated Public Relations.

    ERIC Educational Resources Information Center

    Kent, Michael L.

    2001-01-01

    Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

  1. Public Relations: The Cost-Effective Way to Build Your Business.

    ERIC Educational Resources Information Center

    Ochman, B. L.

    1989-01-01

    Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new,…

  2. Food-related advertisements and food intake among adult men and women.

    PubMed

    Wonderlich-Tierney, Anna L; Wenzel, Kevin R; Vander Wal, Jillon S; Wang-Hall, Jennifer

    2013-12-01

    Television viewing may contribute to obesity via promotion of sedentary behavior and exposure to food-related commercials. However, the mechanisms by which food-related commercials promote food intake are not well understood. Therefore, the purpose of the present study was to examine the impact of television advertisements on food intake according to sex and transportability, or the tendency to become engrossed in what one is viewing. Eighty-three undergraduate students, free of disordered eating symptoms, were stratified by sex and randomly assigned to one of three conditions (food-related advertisements, neutral advertisements, or no advertisements). They were then identified as high or low in transportability according to a median split. A significant interaction was found between advertisement condition and transportability such that those high in transportability ate more in the food than other advertisement conditions. A second interaction was found between sex and transportability with women high in transportability eating more food than women low in transportability irrespective of advertisement condition. No significant main effects of advertisement condition, sex, or transportability were found. Results suggest the importance of studying the impact of individual difference variables on the relationship between food-related advertising and food intake. PMID:23917064

  3. Public Relations Programs.

    ERIC Educational Resources Information Center

    ERIC Clearinghouse on Educational Management, Eugene, OR.

    This chapter of "The Best of the Best of ERIC," Volume 2, contains 14 summaries of documents and journal articles on school public relations programs, all of which are indexed in either "Resources in Education" or "Current Index to Journals in Education." The materials included deal with various aspects of this topic such as how to plan and…

  4. A content analysis of health-related advertisements in Islamic Republic of Iran broadcasting (IRIB)

    PubMed Central

    Etemad, Koorosh; Ebrahimi, Parvin; Azimi, Hassan; Lotfi, Mansoureh; Nojomi, Marzieh

    2016-01-01

    Background: Media advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field. A content analysis of Health-related Advertisements was done in Islamic Republic of Iran Broadcasting (IRIB) Methods: This study was a cross-sectional research and collecting of data was carried out in 2012. Ten selected TV and radio channels were recorded from 6 a.m. to 12 p.m. for two successive months in the special weekdays. Broadcasted advertisements data were extracted by the trained observers according to a checklist and analyzed using SPSS 18 software and described with descriptive statistics. Results: The percentage of different types of advertising were including 73.9% unrelated to health, 21.9% harmless health related, 2.9% less healthy, 1.3% harmful or harmful with a probability of abuse. Non-harmful to health advertisements included 95.86% of total advertisements out of ten TV and radio channels; and the remained advertisements (4.14%) were related to the harmful, less healthy foodstuff and detrimental services and products. Also, 0.8% of the advertisements were shown during children programs. Conclusion: The main findings of the current study revealed that majority of the advertisements of Islamic Republic Broadcasting were unrelated to health. It seems advertising of harmful for health in IRIB was less than 5%, and the levels of these type ads were less than the other countries. Even so, the policymakers need to pass and enforce some executive and governing law for the prevention of broadcasting unhealthy advertisements to increase the society health level and prevent the diseases resulted from unhealthy products causing the considerable damages in a long time. PMID

  5. Supported by science?: what canadian naturopaths advertise to the public

    PubMed Central

    2011-01-01

    Background The increasing popularity of complementary and alternative medicines in Canada has led to regulatory reforms in Ontario and British Columbia. Yet the evidence for efficacy of these therapies is still a source of debate. Those who are supportive of naturopathic medicine often support the field by claiming that the naturopathic treatments are supported by science and scientific research. Methods To compare provinces that are regulated and unregulated, we examined the websites of 53 naturopathic clinics in Alberta and British Columbia to gain a sense of the degree to which the services advertised by naturopaths are science based. Results There were very few differences between the provinces in terms of the types of services offered and conditions treated. Many of the most common treatments--such as homeopathy, chelation and colon cleanses--are viewed by the scientific community to be of questionable value and have no scientific evidence of efficacy beyond placebo. Conclusions A review of the therapies advertised on the websites of clinics offering naturopathic treatments does not support the proposition that naturopathic medicine is a science and evidence-based practice. PMID:21920039

  6. 41 CFR 101-4.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 41 Public Contracts and Property Management 2 2010-07-01 2010-07-01 true Advertising. 101-4.540... Employment in Education Programs or Activities Prohibited § 101-4.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  7. 41 CFR 101-4.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 41 Public Contracts and Property Management 2 2011-07-01 2007-07-01 true Advertising. 101-4.540... Employment in Education Programs or Activities Prohibited § 101-4.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  8. Commercial Speech and Captive Minds: Regulating Advertising in Public High Schools.

    ERIC Educational Resources Information Center

    Mueller, Barbara; Wulfemeyer, K. Tim

    The youth market is a lucrative one, influencing the spending of over $125 billion annually. Increasingly, advertisers are turning to new in-school vehicles, including "wall media" (such as wallboards), tie-in programs, product sample packages and sponsored television programming, to reach students in public high schools. School systems, strapped…

  9. Evaluation of the "Lose Your Excuse" Public Service Advertising Campaign for Tweens to Save Energy

    ERIC Educational Resources Information Center

    Bertrand, Jane T.; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

    2011-01-01

    This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national…

  10. Teaching Publicity and Media Relations.

    ERIC Educational Resources Information Center

    Midura, Edmund

    Publicity and media relations are basic operations for many public relations practitioners. Establishing a good relationship with the media and getting positive publicity for the sponsoring organization are essential duties for most public relations professionals. The public relations practitioner needs to know how to prepare media kits; to work…

  11. Advertising media and cigarette demand.

    PubMed

    Goel, Rajeev K

    2011-01-01

    Using state-level panel data for the USA spanning three decades, this research estimates the demand for cigarettes. The main contribution lies in studying the effects of cigarette advertising disaggregated across five qualitatively different groups. Results show cigarette demand to be near unit elastic, the income effects to be generally insignificant and border price effects and habit effects to be significant. Regarding advertising effects, aggregate cigarette advertising has a negative effect on smoking. Important differences across advertising media emerge when cigarette advertising is disaggregated. The effects of public entertainment and Internet cigarette advertising are stronger than those of other media. Anti-smoking messages accompanying print cigarette advertising seem relatively more effective. Implications for smoking control policy are discussed. PMID:22167909

  12. Public relations effectiveness in public health institutions.

    PubMed

    Springston, Jeffrey K; Weaver Lariscy, Ruth Ann

    2005-01-01

    This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation management and stakeholder relations. The factors that define effective reputation management are examined, as are the roles of issues and crisis management in building and maintaining reputation. The article also examines the major facets of stakeholder relations, including an inventory of stakeholder linkages and key audiences, such as the media. Finally, methods of evaluating public relations effectiveness at both the program level and the institutional level are explored. PMID:16521670

  13. Merging Advertising and PR: Integrated Marketing Communications.

    ERIC Educational Resources Information Center

    Rose, Patricia B.; Miller, Debra A.

    1994-01-01

    Identifies and compares the perceived educational needs of advertising and public relations practitioners. Explores differences between practitioners in small versus large markets, and assesses practitioners' beliefs about integrated marketing communications (the merger of advertising and public relations under a single organizational unit). (SR)

  14. An empirical analysis of the public's attitudes toward advertising hospital services: a comparative cross-sectional study.

    PubMed

    Moser, H Ronald; Freeman, Gordon L

    2014-01-01

    This study investigates current opinions about hospital advertising and compares them to the attitudes expressed 25 years ago. It replicates a survey done in 1985, using the same questionnaire and population to compare responses longitudinally. The study indicates some changes in the public's opinions of hospital advertising. Although the image of hospitals remains positive, most of the 2010 respondents' opinions were rather mixed regarding whether it is proper for hospitals to advertise. The study also confirmed that the quality of service and reputation of hospitals remain more important to the public than price. PMID:24617720

  15. Education for Corporate Public Relations.

    ERIC Educational Resources Information Center

    Baxter, Bill L.

    1985-01-01

    Surveyed members of the Public Relations Society of America who reported that (1) students planning public relations careers in corporations should take courses in this order of priority: journalism, public relations, internships, speech communication, marketing, etc., and (2) an MBA degree was the best advanced education degree. (PD)

  16. Pennsylvania Public Employe Labor Relations.

    ERIC Educational Resources Information Center

    Thrush, John D.

    This volume is intended to help public administrators and attorneys deal with the legal problems in Pennsylvania public sector labor relations. In it, the Pennsylvania Labor Relations Board is discussed and public sector labor relations court decisions are cited. The volume is intended to be a reference book and to reveal inconsistencies in…

  17. You Did What? Using the AIDS/Condoms Advertising Controversy in the Classroom.

    ERIC Educational Resources Information Center

    Wallace-Whitaker, Virginia

    Convinced that students in a college advertising class could profit from a discussion about AIDS and condom advertising and hoping to design a related creative problem that would incorporate effective advertising principles, an instructor planned a class project that revolved around public service advertising and the AIDS issue. The students…

  18. Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

    PubMed Central

    Platt, Jodyn; Thiel, Daniel B; Kardia, Sharon L. R

    2016-01-01

    Background The interpersonal, dialogic features of social networking sites have untapped potential for public health communication. We ran a Facebook advertising campaign to raise statewide awareness of Michigan’s newborn screening and biobanking programs. Objective We ran a Facebook advertising campaign to stimulate public engagement on the complex and sensitive issue of Michigan’s newborn screening and biobank programs. Methods We ran an 11-week, US $15,000 Facebook advertising campaign engaging Michigan Facebook users aged 18-64 years about the state’s newborn screening and population biobank programs, and we used a novel “engagement spectrum” framework to contextualize and evaluate engagement outcomes ranging from observation to multi-way conversation. Results The campaign reached 1.88 million Facebook users, yielding a range of engagement outcomes across ad sets that varied by objective, content, budget, duration, and bid type. Ad sets yielded 9009 page likes (US $4125), 15,958 website clicks (US $5578), and 12,909 complete video views to 100% (US $3750). “Boosted posts” yielded 528 comments and 35,966 page post engagements (US $1500). Overall, the campaign led to 452 shares and 642 comments, including 176 discussing newborn screening and biobanking. Conclusions Facebook advertising campaigns can efficiently reach large populations and achieve a range of engagement outcomes by diversifying ad types, bid types, and content. This campaign provided a population-based approach to communication that also increased transparency on a sensitive and complex topic by creating a forum for multi-way interaction. PMID:27244774

  19. Gender Advertisements.

    ERIC Educational Resources Information Center

    Goffman, Erving

    A heavily illustrated discussion of the ways in which men and women are portrayed in advertisements is presented. The three essays which precede the 56 pages of illustrations discuss gender expressions, characteristics of public and private pictures, and gender commercials. The author notes that advertisements do not depict how men and women…

  20. The Uniting of a Profession: The History of Public Relations Organizations.

    ERIC Educational Resources Information Center

    Schoch, Kathleen S.

    A chronological history of major public relations organizations in the United States is presented in this paper. Following an overview of the public relations profession, the paper traces the development of several sporatically formed organizations, starting with the Financial Advertising Association in 1915, and leading to the largest…

  1. Branding your medical practice with effective public relations.

    PubMed

    Trent, Nancy

    2009-01-01

    Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program. PMID:20073177

  2. Internationalizing the Public Relations Curriculum.

    ERIC Educational Resources Information Center

    Taylor, Maureen

    2001-01-01

    Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

  3. Public opinion on nutrition-related policies to combat child obesity, Los Angeles County, 2011.

    PubMed

    Simon, Paul A; Chiang, Choiyuk; Lightstone, Amy S; Shih, Margaret

    2014-01-01

    We assessed public opinion on nutrition-related policies to address child obesity: a soda tax, restrictions on advertising unhealthy foods and beverages to children, and restrictions on siting fast food restaurants and convenience stores near schools. We analyzed data from 998 adults (aged ≥18 years) in the 2011 Los Angeles County Health Survey. Support was highest for advertising restrictions (74%), intermediate for a soda tax (60%), and lowest for siting restrictions on fast food restaurants and convenience stores (44% and 37%, respectively). Support for food and beverage advertising restrictions and soda taxation is promising for future policy efforts to address child obesity. PMID:24901796

  4. "Racism still exists": a public health intervention using racism "countermarketing" outdoor advertising in a Black neighborhood.

    PubMed

    Kwate, Naa Oyo A

    2014-10-01

    The negative health effects of racism have been well documented, but how to intervene to redress these effects has been little studied. This study reports on RISE (Racism Still Exists), a high-risk, high-reward public health intervention that used outdoor advertising to disseminate a "countermarketing" campaign in New York City (NYC). Over 6 months, the campaign advertised stark facts about the persistence of racism in the USA. A probability sample of N = 144 participants from two predominantly Black NYC neighborhoods completed measures of health status, health behaviors, and social attitudes. Three months postintervention, statistically significant declines in psychological distress were seen among study participants who were exposed to the campaign compared to those who were not. There were no changes in other hypothesized outcomes. The campaign also generated significant public discourse, particularly in social media. The results suggest that racism countermarketing campaigns may have promise as a community-based intervention to address health inequalities. PMID:24849616

  5. Evaluation of the "Lose Your Excuse" public service advertising campaign for tweens to save energy.

    PubMed

    Bertrand, Jane T; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

    2011-10-01

    This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national population of households with kids with online access. Almost half (47%) of the tweens recognized at least one ad from the campaign. Ad recognition was positively associated with knowledge, proactive attitudes, and energy-saving behavior. Propensity score analysis confirmed a small but measurable and statistically significant effect on energy-saving behavior. The discussion section compares these results to public health campaigns in terms of ghost awareness, reach, and effect size. PMID:22167204

  6. 12 CFR 213.7 - Advertising.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... advertisement , or an electronic advertisement (such as an advertisement appearing on an Internet Web site... written advertisement in a publication of general circulation in the community served by the media...

  7. 12 CFR 213.7 - Advertising.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... advertisement , or an electronic advertisement (such as an advertisement appearing on an Internet Web site... written advertisement in a publication of general circulation in the community served by the media...

  8. Public Relations in Special Libraries.

    ERIC Educational Resources Information Center

    Rutkowski, Hollace Ann; And Others

    1991-01-01

    This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…

  9. Effective Public Relations in Extension.

    ERIC Educational Resources Information Center

    Hogan, Mike

    1994-01-01

    Public relations efforts of the Carroll County (Ohio) extension office included periodic reports to legislators, a toll-free number distributed on refrigerator magnets, annual calendar/report to the public, newspaper supplements, and town meetings. Long-term effects were a 116% increase in funding, used to upgrade staff, programs, and…

  10. Public Relations for Rehabilitation Facilities.

    ERIC Educational Resources Information Center

    Gilbertson, Alan D.

    The goal of this publication is to provide rehabilitation facilities with a guide to improve their image in the community and increase contract sales, job placements, donations, and client numbers. It is intended (1) to assist them in identifying individuals or groups that facilities should be trying to reach with their public relations efforts…

  11. Some Influences on the Autonomy of Corporate Public Relations Professionals: A Case Study.

    ERIC Educational Resources Information Center

    Serini, Shirley A.

    A case study examined the process of preparing information for publication in an in-house newsletter for a large organization, focusing on the factors determining the amount of autonomy of public relations practitioners as professionals in organizations. The subject of the case study was a communication and advertising department of a "mixed type"…

  12. Potentially Deceptive Health Nutrition-Related Advertising Claims: The Role of Inoculation in Conferring Resistance

    ERIC Educational Resources Information Center

    Mason, Alicia M.; Miller, Claude H.

    2016-01-01

    Objective: This study sought to examine the efficacy of inoculation message treatments to facilitate resistance to health nutrition-related (HNR) commercial food advertising claims. Design: Data were collected across three phases extending across a 5-week period conducted over two semesters at a Midwest US university. A 2 × 3 between-subjects…

  13. Digital Distribution of Advertising for Publications (DDAP): a graphic arts prototype of electronic intermedia publishing (EIP)

    NASA Astrophysics Data System (ADS)

    Dunn, Patrice M.

    1998-01-01

    The Digital Distribution of Advertising for Publications (DDAP) is a graphic arts industry prototype of Electronic Intermedia Publishing (EIP). EIP is a strategic, multi- industrial concept that seeks to enable the capture and input of volumes of data (i.e., both raster and object oriented data -- as well as the latter's antecedent which is vector data -- color data and black-and-white data) from a multiplicity of devices; then flowing, controlling, manipulating, modifying, storing, retrieving, transmitting, and shipping, that data through an industrial process for output to a multiplicity of output devices (e.g., ink on paper, toner on paper, bits and bytes on CD ROM, Internet, Multimedia, HDTV, etc.). As the technical requirements of the print medium are among the most rigorous in the Intermedia milieu the DDAP prototype addresses some of the most challenging issues faced in Electronic Intermedia Publishing (EIP).

  14. Newspaper Ideabook: Creative Advertising

    ERIC Educational Resources Information Center

    Brasler, Wayne

    1977-01-01

    Offers suggestions to high school newspaper staffs for designing effective advertisements for local businesses and then selling them to the businesses. Notes that carefully planned advertisements can increase the appeal and value of a publication. (GW)

  15. What Are Cancer Centers Advertising to the Public? A Content Analysis

    PubMed Central

    Vater, Laura B.; Donohue, Julie M.; Arnold, Robert; White, Douglas B; Chu, Edward; Schenker, Yael

    2015-01-01

    Background Although critics have expressed concerns about cancer center advertising, the content of these advertisements has not been analyzed. Objective To characterize the informational and emotional content of cancer center advertisements. Design Systematic analysis of all cancer center advertisements in top U.S. consumer magazines (N=269) and television networks (N=44) in 2012. Measurements Using a standardized codebook, we assessed (1) types of clinical services promoted; (2) information provided about clinical services, including risks, benefits, and costs; (3) use of emotional advertising appeals; and (4) use of patient testimonials. Two investigators independently coded advertisements using ATLAS.ti. Kappa values ranged from 0.77 to 1.0. Results A total of 102 cancer centers placed 409 unique clinical advertisements in top media markets in 2012. Advertisements promoted treatments (88%) more often than screening (18%) or supportive services (13%; p<0.001). Benefits of advertised therapies were described more often than risks (27% vs. 2%; p<0.001) but rarely quantified (2%). Few advertisements mentioned insurance coverage or costs (5%). Emotional appeals were frequent (85%), most often evoking hope for survival (61%), describing cancer treatment as a fight or battle (41%), and evoking fear (30%). Nearly half of advertisements included patient testimonials, usually focused on survival or cure. Testimonials rarely included disclaimers (15%) and never described the results a typical patient might expect. Limitations Internet advertisements were not included. Conclusions Clinical advertisements by cancer centers frequently promote cancer therapy using emotional appeals that evoke hope and fear while rarely providing information about risks, benefits, or costs. Further work is needed to understand how these advertisements influence patient understanding and expectations of benefit from cancer treatments. PMID:24863081

  16. 2 CFR 200.421 - Advertising and public relations.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... Section 200.421 Grants and Agreements Office of Management and Budget Guidance for Grants and Agreements OFFICE OF MANAGEMENT AND BUDGET GUIDANCE Reserved UNIFORM ADMINISTRATIVE REQUIREMENTS, COST PRINCIPLES...), including: (i) Costs of displays, demonstrations, and exhibits; (ii) Costs of meeting rooms,...

  17. A current appraisal of health- and nutrition-related claims in magazine food advertisements.

    PubMed

    Nan, Xiaoli; Briones, Rowena; Shen, Hongmei; Jiang, Hua; Zhang, Ai

    2013-01-01

    This article reports a content analysis of health- and nutrition-related claims used in food advertisements in popular women's and men's magazines. The authors analyzed 734 food ads and 100 magazine issues. Their research shows that nutrient content claims (i.e., ones that focus on a specific nutrient component such as "low in fat") are the most predominantly used, followed by general nutrition claims, structure/function claims, and healthy claims. The least used category is health claims, in which the advertised food is linked to reduced risk of a disease or health problem. The use of health- and nutrition-related claims differs across different food groups and types of magazines. PMID:23324114

  18. Marketing Communications in the Post-Advertising Era.

    ERIC Educational Resources Information Center

    Dilenschneider, Robert L.

    1991-01-01

    Challenges four commonly held myths about advertising and marketing effectiveness. Establishes the framework for a more comprehensive program of marketing communication involving traditional public relations, advertising, sales promotion, special events, along with new uses for public affairs work in marketing. (MG)

  19. Persuasion in Advertising: Analyzing One of the Public Faces of Corporations

    ERIC Educational Resources Information Center

    Lemesianou, Christine A.

    2007-01-01

    Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

  20. Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

    PubMed Central

    Cartocci, Giulia; Cherubino, Patrizia; Rossi, Dario; Modica, Enrica; Maglione, Anton Giulio; di Flumeri, Gianluca; Babiloni, Fabio

    2016-01-01

    The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of the factor age on a chewing gum commercial (Experiment 2). Experiment 1 results showed statistically significant higher approach values for the men group throughout the commercial. Results from Experiment 2 showed significant lower values by older adults for the spot, containing scenes not very enjoyed by them. In both studies, there was no statistical significant difference in the scene relative to the product offering between the experimental populations, suggesting the absence in our study of a bias towards the specific product in the evaluated populations. These evidences state the importance of the creativity in advertising, in order to attract the target population. PMID:27313602

  1. Gender and Age Related Effects While Watching TV Advertisements: An EEG Study.

    PubMed

    Cartocci, Giulia; Cherubino, Patrizia; Rossi, Dario; Modica, Enrica; Maglione, Anton Giulio; di Flumeri, Gianluca; Babiloni, Fabio

    2016-01-01

    The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of the factor age on a chewing gum commercial (Experiment 2). Experiment 1 results showed statistically significant higher approach values for the men group throughout the commercial. Results from Experiment 2 showed significant lower values by older adults for the spot, containing scenes not very enjoyed by them. In both studies, there was no statistical significant difference in the scene relative to the product offering between the experimental populations, suggesting the absence in our study of a bias towards the specific product in the evaluated populations. These evidences state the importance of the creativity in advertising, in order to attract the target population. PMID:27313602

  2. Advertising: To Get The Reader to Buy, Buy, Buy, You Must Sell, Sell, Sell.

    ERIC Educational Resources Information Center

    Melton, Rob

    1998-01-01

    Offers an overview of advertising as it relates to student publications. Discusses what advertising is; what the consumer wants; the buyer and seller; creating a selling strategy; basic building blocks; advertising art; and text. Describes basic guidelines for designing an ad, outlines some assignments for students, and notes a few things not to…

  3. Educating the Consumer about Advertising: Some Issues. ERIC Digest.

    ERIC Educational Resources Information Center

    Gottlieb, Stephen S.

    Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)

  4. Using Crisis Simulations in Public Relations Education

    ERIC Educational Resources Information Center

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  5. Public Relations History Misses "Her Story."

    ERIC Educational Resources Information Center

    Creedon, Pamela J.

    1989-01-01

    Examines coverage of women in 10 recent public relations textbooks. Finds that every book except 1 mentioned at least one woman by name in its public relations history section. Argues that the history of public relations should be written to include more women, such as the public relations pioneer Doris E. Fleischman. (MM)

  6. When advertising turns "cheeky"!

    PubMed

    Burkitt, Jennifer A; Saucier, Deborah M; Thomas, Nicole A; Ehresman, Crystal

    2006-05-01

    Portraits typically exhibit leftward posing biases, with people showing more of their left cheek than their right. The current study investigated posing biases in print advertising to determine whether the product advertised affects the posing bias. As the posing bias may be decreasing over time, we also investigated changes in posing biases over a span of more than 100 years. The current investigation coded 2664 advertisements from two time periods; advertisements were coded for target group of advertisement (men, women, both) and posing bias (rightward, leftward, or central). Unlike other studies that typically observe a leftward posing bias, print advertisements exhibit a rightward posing bias, regardless of time-frame. Thus, print advertisements differ greatly from portraits, which may relate to the purpose of advertisements and the role of attractiveness in advertising. PMID:16644564

  7. Do Emotional Appeals in Public Service Advertisements Influence Adolescents' Intention to Reduce Consumption of Sugar-Sweetened Beverages?

    PubMed

    Bleakley, Amy; Jordan, Amy B; Hennessy, Michael; Glanz, Karen; Strasser, Andrew; Vaala, Sarah

    2015-08-01

    Mass media campaigns are a commonly used approach to reduce sugary drink consumption, which is linked to obesity in children and adolescents. The present study investigated the direct and mediated effects of emotional appeals in public service advertisements (PSAs) that aired between 2010 and 2012 on adolescents' intention to reduce their sugar-sweetened beverage (SSB) consumption. An online randomized experiment was conducted with a national sample of adolescent respondents ages 13 to 17 years old (N = 805). Participants were randomly assigned to 1 of 4 conditions. Three experimental conditions represented PSAs with different emotional appeals: humor, fear, and nurturance, plus a fourth control condition. The outcome was adolescents' intention to cut back on SSBs. The direct effect of fear appeals on intention was mediated through adolescents' perception of the PSAs' argument strength; perceived argument strength was also the key mediator for the indirect effects of humor and nurturance on intention. Several hypothesized mediators influenced by the appeals were not associated with intention. This is the first study to test the effect of persuasive emotional appeals used in SSB-related PSAs. The perceived strength of the PSAs' arguments is important to consider in the communication of messages designed to reduce SSB consumption. PMID:26054656

  8. 75 FR 34750 - Web-Based Public Meeting To Discuss Issues Related to the Development of an Enforcement Action...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-06-18

    ... Access and Advertising Regulation). FDA published the final rule on March 19, 2010 (75 FR 13225) and the... HUMAN SERVICES Food and Drug Administration Web-Based Public Meeting To Discuss Issues Related to the... Administration, HHS. ACTION: Notice of Web-based public meeting; request for data, information, and...

  9. 45 CFR 2555.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 45 Public Welfare 4 2010-10-01 2010-10-01 false Advertising. 2555.540 Section 2555.540 Public Welfare Regulations Relating to Public Welfare (Continued) CORPORATION FOR NATIONAL AND COMMUNITY SERVICE NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL FINANCIAL...

  10. 45 CFR 618.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 45 Public Welfare 3 2010-10-01 2010-10-01 false Advertising. 618.540 Section 618.540 Public Welfare Regulations Relating to Public Welfare (Continued) NATIONAL SCIENCE FOUNDATION NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL FINANCIAL...

  11. 12 CFR 1013.7 - Advertising.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... advertisement (such as an advertisement appearing on an Internet Web site), that provides a table or schedule of...) Directs the consumer to a written advertisement in a publication of general circulation in the...

  12. 12 CFR 1013.7 - Advertising.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... advertisement (such as an advertisement appearing on an Internet Web site), that provides a table or schedule of...) Directs the consumer to a written advertisement in a publication of general circulation in the...

  13. 41 CFR 102-38.345 - Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus...

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 41 Public Contracts and Property Management 3 2011-01-01 2011-01-01 false Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus Property wants to buy it? 102-38... for public sale if a State Agency for Surplus Property wants to buy it? No, you are not required...

  14. 41 CFR 102-38.345 - Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus...

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 41 Public Contracts and Property Management 3 2014-01-01 2014-01-01 false Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus Property wants to buy it? 102-38... for public sale if a State Agency for Surplus Property wants to buy it? No, you are not required...

  15. 41 CFR 102-38.345 - Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus...

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 41 Public Contracts and Property Management 3 2010-07-01 2010-07-01 false Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus Property wants to buy it? 102-38... for public sale if a State Agency for Surplus Property wants to buy it? No, you are not required...

  16. 41 CFR 102-38.345 - Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus...

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 41 Public Contracts and Property Management 3 2012-01-01 2012-01-01 false Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus Property wants to buy it? 102-38... for public sale if a State Agency for Surplus Property wants to buy it? No, you are not required...

  17. 41 CFR 102-38.345 - Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus...

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 41 Public Contracts and Property Management 3 2013-07-01 2013-07-01 false Do we have to withdraw personal property advertised for public sale if a State Agency for Surplus Property wants to buy it? 102-38... for public sale if a State Agency for Surplus Property wants to buy it? No, you are not required...

  18. Advertising and Invasion of Privacy.

    ERIC Educational Resources Information Center

    Rohrer, Daniel Morgan

    The right of privacy as it relates to advertising and the use of a person's name or likeness is discussed in this paper. After an introduction that traces some of the history of invasion of privacy in court decisions, the paper examines cases involving issues such as public figures and newsworthy items, right of privacy waived, right of privacy…

  19. Public Relations and Publicity: Tools and Techniques for Student Organizations.

    ERIC Educational Resources Information Center

    DeFeo, Carol Jean

    Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

  20. Using vignettes to tap into moral reasoning in public health policy: practical advice and design principles from a study on food advertising to children.

    PubMed

    Mah, Catherine L; Taylor, Emily; Hoang, Sylvia; Cook, Brian

    2014-10-01

    In this article, we describe a process for designing and applying vignettes in public health policy research and practice. We developed this methodology for a study on moral reasoning underpinning policy debate on food advertising to children. Using vignettes prompted policy actors who were relatively entrenched in particular ways of speaking professionally about a controversial and ethically challenging issue to converse in a more authentic and reflective way. Vignettes hold benefits and complexities. They can focus attention on moral conflicts, draw out different types of evidence to support moral reasoning, and enable simultaneous consideration of real and ideal worlds. We suggest a process and recommendations on design features for crafting vignettes for public health policy. PMID:25121818

  1. Educators and Practitioners Look at the Advertising Curriculum.

    ERIC Educational Resources Information Center

    Fletcher, Alan D.

    A 1989 comprehensive report addressed the then-current status of curricula in all of the mainstream components of most mass communication programs: journalism, advertising, broadcasting, magazines, public relations, and visual communication. Recently, a study replicated the advertising portion of the original report, using a questionnaire based…

  2. Mountain Plains Learning Experience Guide: Marketing. Course: Advertising and Promotion.

    ERIC Educational Resources Information Center

    Egan, B.

    One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…

  3. Future Directions in Public Relations Education.

    ERIC Educational Resources Information Center

    Kalupa, Frank B.; Allen, T. Harrell

    1982-01-01

    Survey of public relations practitioners and educators shows strong agreement for (1) changes and improvements in public relations education; (2) more business courses and greater emphasis on social science research; and (3) separate degree programs, not public relations majors within a journalism degree. For journal availability, see CS 705 902.…

  4. Organizations, Environments, and Models of Public Relations.

    ERIC Educational Resources Information Center

    Grunig, James E.

    Noting that little theory has been developed to explain how and why organizations choose to manage public relations, this paper argues that theorists cannot improve the practice of public relations until they can explain what public relations is and what it contributes to the functions of an organization. The paper addresses that issue by…

  5. Factors Associated with Evaluating Public Relations Activities.

    ERIC Educational Resources Information Center

    McElreath, Mark P.

    More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

  6. Measuring Moral Values in Public Relations.

    ERIC Educational Resources Information Center

    Wright, Donald K.

    A study was conducted to examine the ethical and moral values of public relations personnel. Subjects were 105 American public relations practitioners, 104 Canadian practitioners, and 215 public relations students. Subjects completed an instrument based on P. Crissman's scale of moral value judgments, which contained 50 items scored on a…

  7. Teaching Ethics across the Public Relations Curriculum.

    ERIC Educational Resources Information Center

    Hutchison, Liese L.

    2002-01-01

    Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…

  8. Toward a Comprehensive History of Public Relations.

    ERIC Educational Resources Information Center

    Byerly, Carolyn M.

    Standard histories of public relations privilege the field's association with business enterprise, and traditionally place the origins of the field in the press agentry of the 19th century and in the rise of corporate concern with public opinion in the first decade of the 20th century. However, the roots of public relations reach both farther and…

  9. Public Relations Gold Mine, Volume 8.

    ERIC Educational Resources Information Center

    Preusch, Dee, Ed.

    Seventeen articles present an overview of ideas dealing with many facets of school public relations. Topics singled out for coverage include (1) the importance of school public relations programs now and in the future: (2) potential contributions of citizens advisory committees; (3) formation and use of small-scale public opinion polls; (4) key…

  10. Automatically-Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements

    PubMed Central

    Goodall, Catherine E.; Slater, Michael D.

    2010-01-01

    Alcohol advertisements may influence impulsive, risky behaviors indirectly, via automatically-activated attitudes toward alcohol. Results from an experiment in which participants were exposed to either four alcohol advertisements, four control advertisements, or four drunk driving public service advertisements, suggested that alcohol advertisements had more measurable effects on implicit, than on explicit attitude measures. Moreover, there were significant indirect paths from alcohol advertisement exposure through automatically-activated alcohol attitudes on willingness to engage in risky alcohol-related behaviors, notably drinking and driving. A mechanism that may explain how these advertisements activate automatic, non-deliberative alcohol attitudes was investigated. Associative evidence was found supportive of an evaluative conditioning mechanism, in which positive responses to an alcohol advertisement may lead to more positive automatically-activated attitudes toward alcohol itself. PMID:21258609

  11. Impact of direct-to-consumer advertising (DTCA) on patient health-related behaviors and issues.

    PubMed

    Polen, Hyla H; Khanfar, Nile M; Clauson, Kevin A

    2009-01-01

    The pharmaceutical industry spends billions of dollars annually on direct-to-consumer advertising (DTCA). Patient perspectives on the impact of televised DTCA on health-related behaviors and issues were assessed by means of a 68-question survey. 58.6% of respondents believed that DTCA allowed consumers to have a more active role in managing their health. However, 27.6% felt DTCA caused confusion, and an alarming 17.8% of respondents stopped taking their medication because of concerns about serious side effects mentioned in DTCA. Overall, participants believed DTCA plays a useful role in health self-management; however, a considerable percentage thought that the cost outweighs the benefits. PMID:19197587

  12. Cancer-related direct-to-consumer advertising: a critical review.

    PubMed

    Kontos, Emily Z; Viswanath, K

    2011-02-01

    The direct-to-consumer advertising (DTCA) phenomenon has received attention because of its attempt to reach out to consumers by bypassing important gatekeepers such as physicians. The emergence of new information platforms and the introduction of genetic tests directly to the consumer have heightened the concern with DTCA and its potential consequences. These effects of DTCA are particularly important given the communication inequalities among social groups, with class, race and ethnicity influencing how people access, seek, process and act on information. This Science and Society article reviews the major issues regarding general and cancer-related DTCA and also offers data from a national survey in the United States as an example of the communication inequalities in genetic testing awareness. PMID:21258398

  13. Private governance, public purpose? Assessing transparency and accountability in self-regulation of food advertising to children.

    PubMed

    Reeve, Belinda

    2013-06-01

    Reducing non-core food advertising to children is an important priority in strategies to address childhood obesity. Public health researchers argue for government intervention on the basis that food industry self-regulation is ineffective; however, the industry contends that the existing voluntary scheme adequately addresses community concerns. This paper examines the operation of two self-regulatory initiatives governing food advertising to children in Australia, in order to determine whether these regulatory processes foster transparent and accountable self-regulation. The paper concludes that while both codes appear to establish transparency and accountability mechanisms, they do not provide for meaningful stakeholder participation in the self-regulatory scheme. Accordingly, food industry self-regulation is unlikely to reflect public health concerns or to be perceived as a legitimate form of governance by external stakeholders. If industry regulation is to remain a feasible alternative to statutory regulation, there is a strong argument for strengthening government oversight and implementing a co-regulatory scheme. PMID:23585017

  14. Public Relations and School Renewal.

    ERIC Educational Resources Information Center

    Gies, Frederick

    The E.J. Brown School is a collaborative educational undertaking between Wright State University's College of Education and Human Services and the Dayton public schools. The project's purpose is the development of a living learning laboratory based upon shared decision making and collaborative planning for urban children. Students and teachers are…

  15. The Effectiveness of Parental Communication in Modifying the Relation between Food Advertising and Children's Consumption Behaviour

    ERIC Educational Resources Information Center

    Buijzen, Moniek

    2009-01-01

    The aim of this study was to examine the effectiveness of various types of parental communication in modifying children's responses to television food advertising. In a combined diary-survey study among 234 parents of 4- to 12-year-old children, I investigated how different styles of advertising mediation (active vs. restrictive) and consumer…

  16. Comparison of advertising strategies between the indoor tanning and tobacco industries.

    PubMed

    Greenman, Jennifer; Jones, David A

    2010-04-01

    The indoor tanning industry is large and continues to grow, with 2007 domestic sales in excess of $5 billion. Advertising is central to shaping the consumer's perception of indoor tanning as well as driving industry demand. This article aims to identify key drivers of consumer appeal by comparing tanning advertising strategies to those used by tobacco marketers. Tobacco advertising was selected as a reference framework because it is both well documented and designed to promote a product with known health hazards. Two thousand advertisements from 4 large tobacco advertisement databases were analyzed for type of advertisement strategy used, and 4 advertising method categories were devised to incorporate the maximum number of advertisements reviewed. Subsequently, contemporary tanning advertisements were collected from industry magazines and salon websites and evaluated relative to the identified strategy profiles. Both industries have relied on similar advertising strategies, including mitigating health concerns, appealing to a sense of social acceptance, emphasizing psychotropic effects, and targeting specific population segments. This examination is a small observational study, which was conducted without rigorous statistical analysis, and which is limited both by the number of advertisements and by advertising strategies examined. Given the strong parallels between tobacco and tanning advertising methodologies, further consumer education and investigation into the public health risks of indoor tanning is needed. PMID:20138395

  17. Public Relations Writing Methods by Objectives.

    ERIC Educational Resources Information Center

    Pearson, Ron

    1987-01-01

    Analyzes public relations writing as an activity which is uniquely related to organizational goals and objectives. Provides a basis for theory by linking rhetorical theory and communication management and describes a method for framing public relations writing objectives. Notes that objective statements are useful because, among other things, they…

  18. The Prevalence of Harmful Content on Outdoor Advertising in Los Angeles: Land Use, Community Characteristics, and the Spatial Inequality of a Public Health Nuisance

    PubMed Central

    Sloane, David C.

    2014-01-01

    Objectives. Our study sought to examine associations between the content of outdoor advertising and neighborhood ethnic/racial and socioeconomic composition to see whether particular communities disproportionately host harmful content. Methods. We constructed a spatial database of photographs taken from June 2012 until December 2012 in 7 identically zoned communities in Los Angeles, California, to compare outdoor advertising area and content. We selected communities to contrast by ethnicity/race, income, education, and youth population. Results. At-risk communities and communities of color hosted more outdoor advertising depicting harmful content than other communities. Among included neighborhoods, harmful content and the proportion of outdoor advertising overall were most prevalent in communities of Asian Americans and Latino Americans. In all communities, harmful content represented at least 24% of outdoor advertising space. Conclusions. This study provides evidence of the potential for land-use decisions to result in spatially inequitable health impacts. Although dictating the placement of outdoor advertising through zoning may seem sensible, such a decision might have the unintended consequence of disadvantaging the well-being of local communities. Neighborhood factors require more contextually nuanced public health and land-use policy. PMID:24524512

  19. Public relations for a national observatory

    NASA Astrophysics Data System (ADS)

    Finley, David G.

    The National Radio Astronomy Observatory (NRAO) is a government-funded organization providing state-of-the art observational facilities to the astronomical community on a peer-reviewed basis. In this role, the NRAO must address three principal constituencies with its public-relations efforts. These are: the astronomical community; the funding and legislative bodies of the Federal Government; and the general public. To serve each of these constituencies, the Observatory has developed a set of public-relations initiatives supported by public-relations and outreach professionals as well as by management and scientific staff members. The techniques applied and the results achieved in each of these areas are described.

  20. Transformative Learning Approaches for Public Relations Pedagogy

    ERIC Educational Resources Information Center

    Motion, Judy; Burgess, Lois

    2014-01-01

    Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied…

  1. Organizational Constraints on Corporate Public Relations Practitioners.

    ERIC Educational Resources Information Center

    Ryan, Michael

    1987-01-01

    Catalogs various internal constraints under which many public relations practitioners work, including constraints on (1) access to management; (2) information collection; (3) dissemination of timely, accurate information; and (4) the public relations mission. Reports that most practitioners see organizational constraints as more of a problem for…

  2. The Public Relations Body of Knowledge.

    ERIC Educational Resources Information Center

    Walker, Albert

    All evidence from all sources--the literature, survey of practitioners and educators, selected educational programs, and the views of abstractors of data for computerized information retrieval--points to the body of public relations knowledge as consisting of all knowledge as it applies to resolving public relations problems and goals. What…

  3. Public Relations in the 1980's.

    ERIC Educational Resources Information Center

    Wiegand, Richard E.

    Approximately 70,000 to 100,000 people work in public relations today in the United States. This document discusses the field of public relations at present and the view for 1980 as seen by practitioners and educators. The thesis is advanced that practitioners, educators, and students must raise the field to greater professional heights in order…

  4. Components of a Model Public Relations Program

    ERIC Educational Resources Information Center

    Harper, William A.

    1977-01-01

    Discusses the need to organize and maintain public relations through adequate internal and external communication. Cites use of orientations, manuals, newsletters, closed-circuit TV and films, and special group meetings for internal communication. Press relations, publications, special events and speakers, and fund raising activities are described…

  5. Who Should Administer the Public Relations Program?

    ERIC Educational Resources Information Center

    Perkins, Terry M.

    David Clavier advances four arguments for placing administrative control of public relations education programs in the hands of journalism departments: (1) tradition, (2) professional associations, (3) essential skills, and (4) resources. However, there is a trend away from teaching public relations in journalism departments because such curricula…

  6. Public Relations Gold Mine, Volume 9.

    ERIC Educational Resources Information Center

    Preusch, Dee, Ed.

    Nineteen articles present an overview of ideas dealing with many facets of school public relations. Analysis and suggestions cover topics such as (1) planning and use of press conferences; (2) proper balance between techniques and message in public relations programs; (3) potency of education in economic and social development; (4) interpretation…

  7. Hot Topics in School Public Relations.

    ERIC Educational Resources Information Center

    Lange, Lois, Ed.; Young, Jay, Ed.

    This document examines the public relations activities occurring in K-12 and intermediate school districts, needs for other activities, and how Michigan School Public Relations Association (MSPRA) can assist. Written surveys were mailed to 394 K-12 and Intermediate School District (ISD) superintendents. Analysis showed that very few school…

  8. Effective Public Relations. Leadership Pamphlet #13.

    ERIC Educational Resources Information Center

    Adult Education Association of U.S.A., Washington, DC.

    This pamphlet on effective public relations (p.r.) is the thirteenth of 16 in a series to provide leaders in adult activities with sound introductory material to give pratical help in using a method of adult education or working in a particular area. Its objective is to help leaders achieve better relations with all their publics. Twelve articles…

  9. Public Commitment, Resistance to Advertising, and Leisure Promotion in a School-Based Drug Abuse Prevention Program: A Component Dismantling Study

    ERIC Educational Resources Information Center

    Hernández-Serrano, Olga; Griffin, Kenneth W.; García-Fernández, José Manuel; Espada, Mireia; Orgilés José P.

    2013-01-01

    The objective of the present study was to examine the contribution of three intervention components (public commitment, resistance to advertising, and leisure promotion) on alcohol and protective variables in a school-based substance use prevention program. Participants included 480 Spanish students aged from 14 to 16 who received the…

  10. 36 CFR 223.63 - Advertised rates.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 36 Parks, Forests, and Public Property 2 2011-07-01 2011-07-01 false Advertised rates. 223.63... Sale Contracts Appraisal and Pricing § 223.63 Advertised rates. Timber shall be advertised for sale at... construction is to be accomplished by the timber purchaser. The advertised rates shall be not less than...

  11. Advertising for Students

    ERIC Educational Resources Information Center

    DuFresne, Robert A.; Nasstrom, Roy R.

    1978-01-01

    A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)

  12. Survey Research as a Public Relations Tool

    ERIC Educational Resources Information Center

    O'Neill, Harry W.

    1977-01-01

    Offers information concerning a study conducted among the general public and discusses essential parts of the more comprehensive type of corporate image or corporate reputation. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  13. Issues in the Ethics of Public Relations.

    ERIC Educational Resources Information Center

    Hamilton, Peter K.

    There is little doubt that the field of public relations needs to be concerned with both the ethical standards and behaviors of practitioners and the perceptions of these standards and actions held by clients, other communications professionals, and the public. What constitutes ethical standards and practices, however, continues to be debated…

  14. Microform Awareness through a Public Relations Campaign.

    ERIC Educational Resources Information Center

    Pitch, Judi

    1986-01-01

    Realities of space limitations, microform availability, paper copy loss, and mutilation require that library patrons accept use of microforms. A public relations campaign, appropriately timed and involving staff training, displays, events, and publicity, can be used to inform and instruct patrons in availability and use of microform collections…

  15. Public Relations Ideas For Your Library.

    ERIC Educational Resources Information Center

    Hoehn, Thomas

    Suggestions are made for a variety of easy and low cost public relations ideas for use by libraries, especially school libraries and learning centers. Basic principles are outlined for the use of bulletin boards, mass media publicity, displays, library handbooks, telephone service, and ephemera such as bookmarks and newsletters. For school…

  16. Alcohol counter-advertising and the media. A review of recent research.

    PubMed

    Agostinelli, Gina; Grube, Joel W

    2002-01-01

    Counter-advertising commonly is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements (e.g., public service announcements [PSAs]) as well as product warning labels. The effectiveness of both types of counter-advertising is reviewed using the Elaboration Likelihood Model as a theoretical framework. For print and broadcast counter-advertisements, such factors as their emotional appeal and the credibility of the source, as well as audience factors, can influence their effectiveness. Further, brewer-sponsored counter-advertisements are evaluated and received differently than are the more conventional PSA counter-advertisements. For warning labels, both the content and design of the label influence their effectiveness, as do audience factors. The effectiveness of those labels is evaluated in terms of the extent to which they impact cognitive and affective processes as well as drinking behavior. PMID:12154647

  17. Managing Community College Public Relations: An Overview.

    ERIC Educational Resources Information Center

    Romine, Larry

    1982-01-01

    Since planning is a continual process, the college public relations manager plans for what could occur and prepares for it. The manager's responsibilities include working with the board and president, budgeting, setting objectives, innovating, representing, staffing, coordinating, and directing. (MSE)

  18. Systematic literature review of the effects of food and drink advertising on food and drink-related behaviour, attitudes and beliefs in adult populations.

    PubMed

    Mills, S D H; Tanner, L M; Adams, J

    2013-04-01

    A large body of research confirms that food advertising affects the food preferences and behaviour of children. The impact of food advertising on adults is less clear. We conducted a systematic review exploring the effects of advertising of food and non-alcoholic drinks (referred to as 'food' throughout) on food-related behaviour, attitudes and beliefs in adult populations. We searched seven electronic databases, grey literature sources, and references and citations of included material for experimental studies written in English investigating the effects of commercial food advertising on the food-related behaviours, attitudes and beliefs of adults aged 16 years and over. Nine studies, rated moderate to poor quality, were included in the review; all were from developed countries and explored the impact of televised food advertising. Overall, the results did not show conclusively whether or not food advertising affects food-related behaviour, attitudes or beliefs in adults, but suggest that the impact varies inconsistently within subgroups, including gender, weight and existing food psychology. The identification of a small number of relevant studies, none of which were high quality, and with substantial heterogeneity, highlights the need for further research. Future studies investigating longer term outcomes, diverse advertising formats, and in countries with different levels of economic development will be of particular value. PMID:23297736

  19. 41 CFR 60-20.2 - Recruitment and advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 41 Public Contracts and Property Management 1 2010-07-01 2010-07-01 true Recruitment and advertisement. 60-20.2 Section 60-20.2 Public Contracts and Property Management Other Provisions Relating to Public Contracts OFFICE OF FEDERAL CONTRACT COMPLIANCE PROGRAMS, EQUAL EMPLOYMENT OPPORTUNITY, DEPARTMENT OF LABOR 20-SEX DISCRIMINATION GUIDELINES...

  20. Ethical issues in professional advertising.

    PubMed

    Peters, C R

    1989-07-01

    Physician advertising has received considerable attention since the courts decided in favor of the Federal Trade Commission (FTC) in its initial complaint against the American Medical Association in the 1970s. Continued investigations by the FTC into AMA opinions on advertising and publicity have promulgated a new freedom in advertising by physicians. False and deceptive advertising though is the grounds for court action as well as license revocation. This is an attempt to analyze where physician advertising is most prevalent, which physicians are doing it and why. PMID:2600578

  1. 'Puffing' in medical advertising expands liability.

    PubMed

    Hirsh, B D

    1990-05-01

    Advertising is nothing new to the medical profession, although for many years reputable doctors did not advertise their skills. In 1975, the Federal Trade Commission (FTC) successfully argued in a case that was appealed to the Supreme Court that the AMA had unlawfully restricted medical advertising. While the FTC usurped the job of policing medical advertising, it seems to regard medical adverstising as a local problem not worthy of FTC attention. It has avoided setting standards for medical advertising and has failed to initiate significant enforcement against deceptive medical advertising. This article briefly reviews the historical role of advertising in modern American medicine and discusses advertising in relation to risk management. PMID:2343421

  2. The role of direct-to-consumer advertising in shaping public opinion surrounding prescription drug use to treat depression or anxiety in youth.

    PubMed

    Martinez, Lourdes S; Lewis, Nehama

    2009-01-01

    This study investigated the impact of exposure to prescription drug advertisements for antidepressants and antianxiety medications on public opinion regarding preferred treatment options for youth suffering from depression or anxiety. The study randomly recruited a nationally representative adult sample (N = 402) through the 2007 Annenberg National Health Communication Survey. The study examined the distribution of public support for the use of antidepressant drugs to treat depression and anxiety disorders in youth. The analysis adjusted for the effects of demographic characteristics, prior knowledge about prescription drugs, and personal and familial drug history. Attitude toward direct-to-consumer advertising (DTCA, for all products) moderated the effect of exposure to ads for these drug treatments on support for their use among youth as a preferred treatment. Among respondents with negative attitude toward direct-to-consumer advertising (for all products), with increased exposure to ads for antidepressants and antianxiety medications, support for the use of these drugs to treat youth decreased. Among this group, with high levels of exposure to advertisements, the predicted probability of support decreased from 0.68 (95% CI: 0.61 to 0.76) to 0.46 (95% CI: 0.38 to 0.56). No effect was found among respondents with positive attitudes toward DTCA (for all products). The implications of the findings are discussed. PMID:19440908

  3. Political Advertising: A Roadblock in Teaching Social Studies Students the Importance of Truthful Political Communication to a Democratic Society

    ERIC Educational Resources Information Center

    Martinson, David L.

    2009-01-01

    The author contends that too much political advertising is a form of public relations "spin" in which the truth is sacrificed and the political process damaged as a result. The goal of much of this advertising too frequently focuses on transmitting "disinformation" that, while perhaps not technically a lie, is intended not to inform the public but…

  4. Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers

    ERIC Educational Resources Information Center

    Connor, Susan M.

    2007-01-01

    Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…

  5. Raising America's Awareness of Cooperative Education: A Historical Overview of the National Commission for Cooperative Education Public Service Advertising Campaign.

    ERIC Educational Resources Information Center

    Mosser, John W.; Muller, Brita

    This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

  6. Reaching out for patients: public relations and events with real results.

    PubMed

    Kuechel, Marie Czenko

    2010-02-01

    In today's market, the aesthetic physician needs to connect with patients using methods that are personal, educational, and that will glean the interest of prospective patients whose attention and dollars are sought by countless facial plastic surgery competitors near and far. Public relations, or reaching your prospective patient without a direct solicitation (advertising) for services, are traditional means that include media relations and charitable and social events. With the added component of social media, today the opportunities to reach out for new patients and garner real results are more varied and more affordable than ever before. PMID:20094963

  7. Advertising, Art, and Arts Education: An Uneasy Association.

    ERIC Educational Resources Information Center

    Barton, Laurie

    1988-01-01

    Criticizes basing public relations efforts in art education unquestioningly upon the practices found in corporate advertising. Urges judicious use of public relations in the arts when applicable. Stresses careful application as the key to survival for the arts in a world dominated by economic and technological priorities. (KO)

  8. Limitations of direct-to-consumer advertising for clinical genetic testing.

    PubMed

    Gollust, Sarah E; Hull, Sara Chandros; Wilfond, Benjamin S

    2002-10-01

    Although direct-to-consumer (DTC) advertisements for pharmaceuticals have been appearing in the mass media for 20 years, DTC advertisements for genetic testing have only recently appeared. Advertisements for genetic testing can provide both consumers and physicians with information about test availability in an expanding market. However, 3 factors limit the value and appropriateness of advertisements: complex information, a complicated social context surrounding genetics, and a lack of consensus about the clinical utility of some tests. Consideration of several advertisements suggests that they overstate the value of genetic testing for consumers' clinical care. Furthermore, advertisements may provide misinformation about genetics, exaggerate consumers' risks, endorse a deterministic relationship between genes and disease, and reinforce associations between diseases and ethnic groups. Advertising motivated by factors other than evidence of the clinical value of genetic tests can manipulate consumers' behavior by exploiting their fears and worries. At this time, DTC advertisements are inappropriate, given the public's limited sophistication regarding genetics and the lack of comprehensive premarket review of tests or oversight of advertisement content. Existing Federal Trade Commission and Food and Drug Administration regulations for other types of health-related advertising should be applied to advertisements for genetic tests. PMID:12365961

  9. 36 CFR 1005.1 - Advertisements.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 3 2010-07-01 2010-07-01 false Advertisements. 1005.1 Section 1005.1 Parks, Forests, and Public Property PRESIDIO TRUST COMMERCIAL AND PRIVATE OPERATIONS § 1005.1 Advertisements. Commercial notices or advertisements shall not be displayed, posted, or distributed within the area administered by the...

  10. 36 CFR 223.227 - Sale advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 2 2010-07-01 2010-07-01 false Sale advertisement. 223.227 Section 223.227 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER Special Forest Products Advertisement and Bids § 223.227 Sale advertisement. (a) The Forest Service...

  11. 36 CFR 5.1 - Advertisements.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 1 2010-07-01 2010-07-01 false Advertisements. 5.1 Section 5.1 Parks, Forests, and Public Property NATIONAL PARK SERVICE, DEPARTMENT OF THE INTERIOR COMMERCIAL AND PRIVATE OPERATIONS § 5.1 Advertisements. Commercial notices or advertisements shall not be displayed, posted, or distributed on federally owned...

  12. 36 CFR 327.17 - Advertisment.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 3 2010-07-01 2010-07-01 false Advertisment. 327.17 Section 327.17 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY RULES AND... § 327.17 Advertisment. (a) Advertising and the distribution of printed matter is allowed within...

  13. Potential exposure to anti-drug advertising and drug-related attitudes, beliefs, and behaviors among United States youth, 1995-2006.

    PubMed

    Terry-McElrath, Yvonne M; Emery, Sherry; Szczypka, Glen; Johnston, Lloyd D

    2011-01-01

    Using nationally representative data from the Monitoring the Future Study on United States middle and high school students, we related exposure to anti-drug television advertising as measured by Nielsen Media Research ratings points to student self-reported drug-related outcomes from 1995 to 2006. Multivariate analyses controlling for key socio-demographics and accounting for the complex survey design included 337,918 cases. Results indicated that attitudes, beliefs, and behaviors regarding substance use were significantly related to such advertising exposure over the six months prior to the date the youth were surveyed. However, the observed relationships varied by grade level, over time and by advertising tagline and marijuana focus. Findings differed markedly between middle and high school students across the study interval. One factor that may partially explain observed differences may be variation in the degree to which the ads focused on marijuana. Putting a concerted effort into increasing anti-drug advertising will likely increase the exposure to and recall of such ads among youth. However, the likelihood that such advertising will result in youth being less likely to use drugs seems to depend heavily on the type of advertising utilized and how it relates to different ages and characteristics of targeted youth. PMID:20961691

  14. Potential Exposure to Anti-Drug Advertising and Drug-Related Attitudes, Beliefs, and Behaviors among United States Youth, 1995-2006

    PubMed Central

    Terry-McElrath, Yvonne M.; Emery, Sherry; Szczypka, Glen; Johnston, Lloyd D.

    2010-01-01

    Using nationally representative data from the Monitoring the Future Study on United States middle and high school students, we related exposure to anti-drug television advertising as measured by Nielsen Media Research ratings points to student self-reported drug-related outcomes from 1995-2006. Multivariate analyses controlling for key socio-demographics and accounting for the complex survey design included 337,918 cases. Results indicated that attitudes, beliefs, and behaviors regarding substance use were significantly related to such advertising exposure over the six months prior to the date youth were surveyed. However, the observed relationships varied by grade level, over time and by advertising tagline and marijuana focus. Findings differed markedly between middle and high school students across the study interval. One factor that may partially explain observed differences may be variation in the degree to which the ads focused on marijuana. Putting a concerted effort into increasing anti-drug advertising will likely increase the exposure to and recall of such ads among youth. However, the likelihood that such advertising will result in youth being less likely to use drugs seems to depend heavily on the type of advertising utilized and how it relates to different ages and characteristics of targeted youth. PMID:20961691

  15. [Advertising and health education].

    PubMed

    López González, M L; Cueto Espinar, A; Martínez Cuervo, F; Redondo Cornejo, M L; Suárez González, J R; Secall Mellén, L

    1990-01-01

    Health education and advertising have a common aim: to modify human behaviour. Health education tries to induce healthy behaviours. In some occasions Publicity proposes risky behaviours. Ads appearing during a two-month period in magazines of the largest circulation in Spain are analyzed here. A total of 1,726 ads which could have a negative influence on health either because of the product or service offered or for the use of health as a persuasive argument in their text, are considered. The magazines Hola and Lecturas had the highest ratio ads/magazine. Spirits, food and drugs were the most frequently advertised products. And more than 50% of the ads used health and welfare as argument for better selling. Health educators should know and teach the critical analysis of publicity, and use advertisements as a teaching tool to enable people to see through misleading advertising. PMID:2086532

  16. Functional Advertising.

    ERIC Educational Resources Information Center

    McCann, Guy

    With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…

  17. Advertising Practitioners' Uses and Perceptions of Research.

    ERIC Educational Resources Information Center

    Severn, Jessica J. H.; Dunham, Rodney A.

    A study examined (1) how advertising practitioners perceive research related to their profession, (2) how advertising practitioners learn of current research results, and (3) how, if at all, advertising practitioners use research. Individual discussions with advertising practitioners in the San Diego market led to an initial bank of items from…

  18. Principals' Perceptions of School Public Relations

    ERIC Educational Resources Information Center

    Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith

    2009-01-01

    This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

  19. The Library Public Relations Recipe Book.

    ERIC Educational Resources Information Center

    Moran, Irene E., Ed.

    The 17 short pieces in this guide advise librarians how to enhance the profile of their organizations through increased interest in the media and more visible involvement in the community, and how to address budgeting, planning, and evaluating a public relations program. Fourteen rules of thumb for preparing and using news releases are described…

  20. Shared Meaning and Public Relations Writing.

    ERIC Educational Resources Information Center

    Blyler, Nancy Roundy

    1992-01-01

    Studies the role of four rhetorical elements in generating shared meaning in two different samples of public relations writing. Finds that narratives were particularly important because they provided a comprehensive, compelling framework for belief and thus contributed greatly to the shared meaning created by writers and readers. (SR)

  1. Public Relations, Computers, and Election Success.

    ERIC Educational Resources Information Center

    Banach, William J.; Westley, Lawrence

    This paper describes a successful financial election campaign that used a combination of computer technology and public relations techniques. Analysis, determination of needs, development of strategy, organization, finance, communication, and evaluation are given as the steps to be taken for a successful school financial campaign. The authors…

  2. Public Relations and the Media: An Overview.

    ERIC Educational Resources Information Center

    Fork, Donald J.; Wilkens, Henry

    Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

  3. Establishing Curriculums through Effective Public Relations.

    ERIC Educational Resources Information Center

    Oliver, Brad E.

    Developing a curriculum is a task that is often discounted in many school corporations during the course of selecting new textbooks. Most school corporations simply adopt a publisher's text and design a curriculum around it. This paper describes some fundamental elements of an effective public-relations program and ways in which the elements can…

  4. Using Focus Group Research in Public Relations.

    ERIC Educational Resources Information Center

    Grunig, Larissa A.

    1990-01-01

    Analyzes a recent instance of focus group research applied to a public relations case (rather than a marketing case). Reviews the advantages and disadvantages of this qualitative method, and describes the case of a county department of mental health relying on focus group research to help plan a program aimed at reducing the stigma of mental…

  5. School Public Relations: Personnel Roles and Responsibilities

    ERIC Educational Resources Information Center

    Norton, M. Scott

    2008-01-01

    This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

  6. Public relations for pastoral counseling centers.

    PubMed

    Ross, R J

    1984-12-01

    Outlines a public relations program in terms of setting objectives, developing programs, and evaluating effectiveness. Details an example of a PR campaign for a Samaritan Center. Notes ways in which a well-planned PR program can increase a pastoral counseling center's effectiveness and visibility. PMID:10269464

  7. A Quantitative Description of FBI Public Relations.

    ERIC Educational Resources Information Center

    Gibson, Dirk C.

    1997-01-01

    States that the Federal Bureau of Investigation (FBI) had the most successful media relations program of all government agencies from the 1930s to the 1980s. Uses quantitative analysis to show why those media efforts were successful. Identifies themes that typified the verbal component of FBI publicity and the broad spectrum of mass communication…

  8. Communication by Design. A Public Relations Handbook.

    ERIC Educational Resources Information Center

    Illinois State Board of Education, Springfield. Dept. of Adult, Vocational and Technical Education.

    This handbook provides information and forms for conducting successful public relations activities for vocational education. Chapter 1 discusses the importance of planning. The research, consultation, objective, and plan design phases are covered. Chapter 2 is an original discourse on communications theory with identification of crucial elements…

  9. Public Relations Strategies for Gifted Education.

    ERIC Educational Resources Information Center

    Karnes, Frances A.; Riley, Tracy

    1991-01-01

    Strategies useful in a public relations campaign for gifted education include mass media (such as television, newspapers, and brochures); interpersonal communication (including telephone hotlines, direct mail, and workshops); and special events (such as contests, proclamations, sponsorships, and booths at malls and civic events). (JDD)

  10. How the "Public Relations Journal" Responds to Criticism of Public Relations Ethics: A Qualitative Approach.

    ERIC Educational Resources Information Center

    Olasky, Marvin N.

    A quantitative analysis of 40 years of articles appearing in the "Public Relations Journal" was made to determine how the journal has responded to ethical criticism of public relations over the years. While 17% of the articles during one eight-year period discussed questions touching on ethics in some way, quantitative analytical tools did not…

  11. Resources for Public Relations Teaching: Facilitating the Growth of Public Relations Education.

    ERIC Educational Resources Information Center

    Coombs, Timothy

    2001-01-01

    Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

  12. Preventive services advertised to the public by private hospitals in Hong Kong.

    PubMed

    Dickinson, J A; Chee, S

    2000-12-01

    To evaluate the preventive activities offered to the public by private hospitals in Hong Kong, we obtained information from 11 of the 12 private hospitals about their screening programmes and evaluated them against the standards of the Canadian and United States task forces on preventive health care. We found that not all proven preventive activities are being offered, and many unproven or even possibly harmful actions are provided. The services focus on the application of technology rather than on behaviour change and immunisation, which are the most effective preventive strategies. This focus on testing may give the wrong impression to the public and divert effort from these worthwhile actions. A clear guideline focused on Hong Kong epidemiology and health care would be helpful. PMID:11177165

  13. Controlled management of public relations following a public health incident.

    PubMed

    Holdsworth, G M; Breathnach, A; Asboe, D; Free, D; Cranston, R; Peters, B S; de Ruiter, A

    1999-09-01

    This paper describes the management of public relations following an outbreak of multidrug resistant TB at a London hospital. Eight patients were involved, all of the secondary cases occurred in HIV seropositive patients, and three cases died. The paper describes how the the Incident Committee undertook to recall contacts of the cases for screening, inform the general practitioners of all of the contacts about their patients' exposure, warn other organizations and professionals interested or involved in the management of HIV in the London area as to the nature of the incident, and establish a helpline, before informing a wider audience through the EPINET, Communicable Disease Report and national press. PMID:10528951

  14. Standards for Educational Public Relations and Communications Professionals.

    ERIC Educational Resources Information Center

    Chappelow, Marsha A.

    2003-01-01

    Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

  15. Cancer-Related Direct-to-Consumer Advertising: Awareness, Perceptions, and Reported Impact Among Patients Undergoing Active Cancer Treatment

    PubMed Central

    Abel, Gregory A.; Burstein, Harold J.; Hevelone, Nathanael D.; Weeks, Jane C.

    2009-01-01

    Purpose Although cancer-related direct-to-consumer advertising (CR-DTCA) is prevalent, little is known about cancer patients' experiences with this controversial medium of medical communication. Methods We administered a 41-item, mailed questionnaire to consecutive patients with breast and hematologic malignancies who were undergoing active treatment at our institution. We assessed awareness of CR-DTCA within the prior year, perceptions of CR-DTCA, and CR-DTCA–prompted patient and provider behaviors. Results We received 348 completed questionnaires (response rate, 75.0%). Overall, 86.2% reported being aware of CR-DTCA, most frequently from television (77.7%). Awareness did not vary with clinical or sociodemographic factors except that patients were more likely to be aware of CR-DTCA for products specific to their cancer types (P < .0001). A majority of those aware reported that CR-DTCA made them “aware of treatments they did not know about” (62.2%), provided information in “a balanced manner” (65.2%), and helped them to have “better discussions” with their provider (56.8%). These perceptions were significantly more favorable among those who had not graduated from college (P < .05 for each). Overall, 11.2% reported that CR-DTCA made them “less confident” in their providers' judgment. Of those aware, 17.3% reported talking to their provider about an advertised medication, although less than one fifth of those reported receiving a prescription for the advertised medication. Conclusion The patients in our cohort were highly aware of CR-DTCA. CR-DTCA was found to be accessible and useful; however, it decreased some patients' confidence in their providers' judgment. CR-DTCA prompted a modest amount of patient-provider discussion but infrequent patient-reported changes in therapy. PMID:19652071

  16. Advertising's new medium: human experience.

    PubMed

    Rayport, Jeffrey F

    2013-03-01

    We live in a media-saturated world, where consumers are drowning in irrelevant messages delivered from the web, TV, radio, print, outdoor displays, and a proliferating array of mobile devices. Advertising strategies built on persuading through interruption, repetition, and brute ubiquity are increasingly ineffective. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rayport outlines four domains of human experience: In the public sphere people move from one place or activity to another, both online and off. In the social sphere they interact with and relate to one another. In the tribal sphere they affiliate with groups to define or express their identity. In the psychological sphere they connect language with specific thoughts and feelings. Savvy marketers think about crafting messages that consumers will welcome in these domains. Zappos did that when it placed ads in airport security bins (the public sphere)--reaching people whose minds may be on their shoes. Nintendo identified young mothers who were willing to host Wii parties and provided them with everything they needed for these social-sphere events. Yelp's Elite Squad of reviewers have a heightened sense of tribal affiliation that makes them powerful brand ambassadors. Life is good Inc. is rooted in the psychological sphere: It advertises only through the optimism-promoting logo and slogan on its products. PMID:23451529

  17. Subliminal Advertising: Is it Still Being Taught in Advertising Programs?

    ERIC Educational Resources Information Center

    Applegate, Edd

    In 1974, 1976, and 1980 three best-selling books were published by Prentice Hall authored by Wilson Bryan Key. Key adopted the viewpoint that subliminal perception was a new phenomenon and that advertisers and advertising agencies were involved in manipulation of the public with the cooperation of the mass media. This study asks whether professors…

  18. Leftward lighting in advertisements increases advertisement ratings and purchase intention.

    PubMed

    Hutchison, Jennifer; Thomas, Nicole A; Elias, Lorin

    2011-07-01

    It has been reliably shown that light is assumed to come from above. There is also some suggestion that light from the left might be preferred. Leftward lighting biases have been observed across various mediums such as paintings, portraits, photographs, and advertisements. As advertisements are used to persuade the public to purchase products, it was of interest to better understand whether leftward lighting would influence future intention to purchase. Participants gave preference ratings for pairs of advertisements with opposing lighting directions. Attitude towards the advertisement and the brand as well as future purchase intention was then rated. Overall, participants indicated that they preferred advertisements with leftward lighting and were more likely to purchase these products in the future than when the same products were lit from the right. Findings are consistent with previously observed leftward lighting biases and suggest that advertisements with a leftward lighting bias might be more effective. PMID:21038169

  19. Drug Advertising and the FDA.

    ERIC Educational Resources Information Center

    Levesque, Cynthia

    With increases in consumer focused advertising for prescription drugs, the Federal Drug Administration has renewed efforts to protect the public from false advertising. In 1982, it charged that the press kits Eli Lilly and Company distributed to reporters on its new antiarthritis drug, Oraflex, misrepresented the product. It recommended that Lilly…

  20. Identification of User Facility Related Publications

    SciTech Connect

    Patton, Robert M; Stahl, Christopher G; Wells, Jack C; Potok, Thomas E

    2012-01-01

    Scientific user facilities provide physical resources and technical support that enable scientists to conduct experiments or simulations pertinent to their respective research. One metric for evaluating the scientific value or impact of a facility is the number of publications by users as a direct result of using that facility. Unfortunately, for a variety of reasons, capturing accurate values for this metric proves time consuming and error-prone. This work describes a new approach that leverages automated browser technology combined with text analytics to reduce the time and error involved in identifying publications related to user facilities. With this approach, scientific user facilities gain more accurate measures of their impact as well as insight into policy revisions for user access.

  1. 25 CFR 215.12 - Advertising costs.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... 25 Indians 1 2013-04-01 2013-04-01 false Advertising costs. 215.12 Section 215.12 Indians BUREAU OF INDIAN AFFAIRS, DEPARTMENT OF THE INTERIOR ENERGY AND MINERALS LEAD AND ZINC MINING OPERATIONS AND LEASES, QUAPAW AGENCY § 215.12 Advertising costs. All advertising costs, publication fees,...

  2. 25 CFR 215.12 - Advertising costs.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 25 Indians 1 2011-04-01 2011-04-01 false Advertising costs. 215.12 Section 215.12 Indians BUREAU OF INDIAN AFFAIRS, DEPARTMENT OF THE INTERIOR ENERGY AND MINERALS LEAD AND ZINC MINING OPERATIONS AND LEASES, QUAPAW AGENCY § 215.12 Advertising costs. All advertising costs, publication fees,...

  3. 20 CFR 655.42 - Newspaper advertisements.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... 20 Employees' Benefits 3 2012-04-01 2012-04-01 false Newspaper advertisements. 655.42 Section 655... advertisements must satisfy the requirements in § 655.41. (d) The employer must maintain copies of newspaper... containing the text of the printed advertisements and the dates of publication, consistent with the...

  4. 37 CFR 10.32 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 37 Patents, Trademarks, and Copyrights 1 2011-07-01 2011-07-01 false Advertising. 10.32 Section 10... of Professional Responsibility § 10.32 Advertising. (a) Subject to § 10.31, a practitioner may advertise services through public media, including a telephone directory, legal directory, newspaper,...

  5. 32 CFR 705.13 - Commercial advertising.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 32 National Defense 5 2012-07-01 2012-07-01 false Commercial advertising. 705.13 Section 705.13 National Defense Department of Defense (Continued) DEPARTMENT OF THE NAVY UNITED STATES NAVY REGULATIONS AND OFFICIAL RECORDS PUBLIC AFFAIRS REGULATIONS § 705.13 Commercial advertising. (a) The Navy encourages cooperation with advertisers. However,...

  6. 25 CFR 215.12 - Advertising costs.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... 25 Indians 1 2010-04-01 2010-04-01 false Advertising costs. 215.12 Section 215.12 Indians BUREAU OF INDIAN AFFAIRS, DEPARTMENT OF THE INTERIOR ENERGY AND MINERALS LEAD AND ZINC MINING OPERATIONS AND LEASES, QUAPAW AGENCY § 215.12 Advertising costs. All advertising costs, publication fees,...

  7. The Necessity of Public Relations for Sustainable Mining Activities

    NASA Astrophysics Data System (ADS)

    Lee, Hyunbock; Ji, Sangwoo

    2015-04-01

    other hand, in the survey to determine what the greatest difficulties of the current mining activities, 54% of mining companies chose environmental regulations, 26% of mining companies chose conflicts between mine area residents and mining companies. Environmental regulations are may defined as the greatest difficulty of current mining activities. But most of environmental regulation's problems are caused by frictions with residents, because all of South Korean mines are very close to villages. So, the biggest difficulty of mining activities can be defined conflicts between residents and mining companies. Moreover, general people in South Korea including some mining engineers recognize the mining industry as a declined and pollution industry. Without clear understanding of mining activities, any mine developments and policies related to mining activities cannot be made by rational discussions. And, if their recognition is not formed in a rational way, it will be turned to extreme fear or blind hatred. Therefore, to understand mining activities correctly, the effective public relations strategy is necessary such as corporate advertisements or public advertisements.

  8. Youths' understandings of cigarette advertisements.

    PubMed

    Freeman, Dan; Brucks, Merrie; Wallendorf, Melanie; Boland, Wendy

    2009-01-01

    This study addresses two questions: (1) when youths are exposed to advertisements for cigarettes, do they primarily see advertisements for brands or products, and (2) is there a relationship between youths' understandings of cigarette advertisements and their susceptibility to smoking? A sample of 271 participants ranging in age from 7 to 12 viewed a series of print advertisements that included cigarette and non-tobacco-related ads. While viewing each ad, participants were asked to indicate what they thought the advertisement was trying to sell. Responses were coded into one of three categories reflecting important differences in participants' comprehension of each advertisement - no understanding, product category understanding, or brand understanding. Results show that youths typically understand the type of product an advertisement is promoting; however, the levels of brand understanding observed for cigarette advertisements were low in an absolute sense, and significantly lower than brand understanding of non-tobacco-related advertisements. Results also show that understanding cigarette ads as promoting specific brands of cigarettes is positively related to susceptibility to smoking. Taken together, these findings provide a glimpse of the psychological mechanisms that may underlie the well established link between exposure to cigarette advertising and youth smoking. PMID:18812253

  9. Community, Junior, and Technical Colleges: A Public Relations Sourcebook.

    ERIC Educational Resources Information Center

    Harper, William A.

    This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies…

  10. Speech Writing--A Major Public Relations Activity?

    ERIC Educational Resources Information Center

    Baskin, Otis

    The magnitude and importance of nonpolitical speech ghostwriting as a public relations activity was investigated. Corporate public relations departments and public relations counseling firms with more than five members that are listed in the directory of the Public Relations Society of America received a questionnaire asking seven questions about…

  11. Public Relations Internships: Bridging the Classroom-Boardroom Gap.

    ERIC Educational Resources Information Center

    Fulmer, Hal W.

    The pregraduation internship is a vital link between public relations classes and the public relations professions. Practitioners consistently regard the internship as the most crucial aspect of a public relations degree program. Interns should be of junior or senior standing, have completed some, if not most, of their public relations course…

  12. Public Relations: A Speech Communication Map of the Territory.

    ERIC Educational Resources Information Center

    Piland, Richard N.

    The speech communication discipline is an excellent base for public relations education. Public relations is the communication of information or persuasive messages designed to integrate or adapt social institutions to the needs of people. Common functional categories of public relations activity run through virtually all public relations efforts.…

  13. Public Relations in Academic Libraries: A Descriptive Analysis.

    ERIC Educational Resources Information Center

    Marshall, Nancy

    2001-01-01

    Discussion of the need for public relations in academic libraries focuses on the results of interviews with 13 library directors on the subject of public relations. Highlights include public relations training; use of academic libraries by community members; public relations activities; fund-raising; and suggestions for further research.…

  14. The Definition, Dimensions, and Domain of Public Relations.

    ERIC Educational Resources Information Center

    Hutton, James G.

    1999-01-01

    Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…

  15. Political Communication: Contributions to the Study of Public Relations.

    ERIC Educational Resources Information Center

    Stacks, Don W.

    Political communication has influenced greatly the study of modern public relations. The development of modern public relations can be traced back to the Ancients of Greece. The definition of "political communication" when applied to public relations is typically corporate in nature. That is, public relations defines the role of political activity…

  16. Advertising Appeal.

    ERIC Educational Resources Information Center

    Miller, Sandra K.

    The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for…

  17. From Sevilla to Barcelona: Public Relations Research and Education in Spain. The Structure of Spanish Public Relations: 1980-1990.

    ERIC Educational Resources Information Center

    Noguero i Grau, Antoni

    A study examined the situation of the public relations profession in Spain from the point of view of public relations agencies or consultancies, and of individuals in public relations. Forty-four individuals (of a target population of 100) and 26 public relations agencies or firms (of a target population of 40) responded to questionnaires and…

  18. Effective Application of Psychological Motivators for Social Advertisers.

    ERIC Educational Resources Information Center

    Severn, Jessica

    Social advertisers--those responsible for public and nonprofit advertising and marketing--must employ many of the major psychological motivations used by commercial advertisers to stimulate desire and action on the part of target audiences. For example, commercial advertisers create psychological stimuli to facilitate motivation of the fulfillment…

  19. 48 CFR 5.504 - Use of advertising agencies.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 1 2011-10-01 2011-10-01 false Use of advertising... ACQUISITION PLANNING PUBLICIZING CONTRACT ACTIONS Paid Advertisements 5.504 Use of advertising agencies. (a) General. Basic ordering agreements may be placed with advertising agencies for assistance in producing...

  20. Public Relations Handbook for Vocational Education in Large Cities.

    ERIC Educational Resources Information Center

    Koble, Daniel E., Jr.; And Others

    Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

  1. Student-Created Public Relations for Gifted Education.

    ERIC Educational Resources Information Center

    Bisland, Amy

    2003-01-01

    This article discusses the benefits of student participation in a gifted public relations campaign, including creating public support for gifted programming and developing leadership skills. Steps for developing a formal unit of instruction on public relations are described, along with ideas for public relations activities. (Contains references.)…

  2. Physician Advertising: The Debate.

    ERIC Educational Resources Information Center

    Bruhn, Diane; Alley, Susan

    In the area of commercial speech, the courts face two competing rights: the public's right to know and the state's right to discipline members of the medical profession. The Federal Trade Commission has taken strong action against medical advertising prohibitions, and legal precedents have been set in Virginia Board of Pharmacy v. Virginia…

  3. What You Can Do about Public Relations in Your Region.

    ERIC Educational Resources Information Center

    Maxwell, John C.

    1981-01-01

    Proposes that English teachers hone their skills and devote time and effort to building public relations. Considers ways of telling the English teacher's story regionally, through letter writing campaigns, public service announcements, and public affairs programing. (RL)

  4. 22 CFR 229.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 22 Foreign Relations 1 2011-04-01 2011-04-01 false Advertising. 229.540 Section 229.540 Foreign... in Education Programs or Activities Prohibited § 229.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification, or discrimination based...

  5. Introducing Edward L. Bernays, the "Father of Public Relations."

    ERIC Educational Resources Information Center

    Yeager, Robert J.

    1985-01-01

    Relates some of the public relations achievements and techniques of Edward L. Bernays. Sees modern public relations proceeding from an understanding of individuals, institutions and social groups, and their interrelationships. Considers the information dissemination, persuasion, and attitude integration functions of public relations. Lists…

  6. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    ERIC Educational Resources Information Center

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  7. PUBLIC RELATIONS IN THE PRACTICE OF ALLERGY

    PubMed Central

    Crandall, Frank G.

    1952-01-01

    Because allergists are in a fairly recently developed and not widely well understood specialty, they must give more than ordinary attention to good relations with the public and with other physicians. They can help put their specialty in the proper light by: 1. Explaining rather than attempting to conceal, diagnosis and treatment of allergic disease to practitioners in other fields of medicine. 2. Acknowledging the referral of patients and giving the referring physician reports on the progress of each patient. 3. Explaining to patients the nature of allergic sensitivity, the procedures necessary for diagnosis, and the probability that cure will take a relatively long time and, hence, probably will be more costly than is treatment of simpler diseases. 4. Avoiding confusing patients by giving advice, based on faddist notions, which may conflict with more conventionally grounded information given by another physician. 5. Making certain that all members of the office staff have and exercise the ability to make patients feel good. Disruption of physician-patient and nurse-patient relationship by pecuniary considerations must be averted. PMID:14905299

  8. Community Relations--A Tool in Your Program's Success

    ERIC Educational Resources Information Center

    Redington, Scott

    1975-01-01

    The author discusses the planning and organizational aspects of publicity, advertising, radio programs, and public appearance that are necessary to provide continuous public and community relations programs for agricultural education. (EA)

  9. School Public Relations--What It's All About

    ERIC Educational Resources Information Center

    Rogers, William H.

    1977-01-01

    The most important factor in public education is what goes on between people. Public Relations is the profession which identifies relationships important to the school and district. Describes the ingredients necessary for an effective public relations program designed to keep the school district's fingers on the public pulse, identify strenghts on…

  10. Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?

    PubMed

    Gómez, Luis; Jacoby, Enrique; Ibarra, Lorena; Lucumí, Diego; Hernandez, Alexandra; Parra, Diana; Florindo, Alex; Hallal, Pedro

    2011-04-01

    The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry's public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products. PMID:21225220

  11. The Write Stuff: Teaching the Introductory Public Relations Writing Course.

    ERIC Educational Resources Information Center

    King, Cynthia M.

    2001-01-01

    Outlines an introductory public relations writing course. Presents course topics and objectives, and assignments designed to meet them. Provides a sample grading rubric and evaluates major public relations writing textbooks. Discusses learning and assessment strategies. (SR)

  12. Relative Effectiveness of Dissemination Practices Used by Illinois Public Community Colleges in Adult and Continuing Education.

    ERIC Educational Resources Information Center

    Hardig, Robert J.

    In a broad-based survey to determine what community colleges are doing to publicize adult and continuing education programs and the effectiveness of that publicity, administrators ranked the following dissemination methods in order of importance: course schedules, newspaper advertisements, newspaper stories, program flyers, and word of mouth. Word…

  13. How Speech Communication Training Interfaces with Public Relations Training.

    ERIC Educational Resources Information Center

    Bosley, Phyllis B.

    Speech communication training is a valuable asset for those entering the public relations (PR) field. This notion is reinforced by the 1987 "Design for Undergraduate Public Relations Education," a guide for implementing speech communication courses within a public relations curriculum, and also in the incorporation of oral communication training…

  14. Intercultural Interpretations: Making Public Relations Education Culturally Relevant

    ERIC Educational Resources Information Center

    Chia, Joy

    2009-01-01

    Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

  15. Reactions to the New Standards for School Public Relations Specialists.

    ERIC Educational Resources Information Center

    Kowalski, Theodore J.

    2002-01-01

    Reactions by 10 individuals associated with the "Journal of School Public Relations" to new National School Public Relations Association standards for school public relations and communications professionals and programs. Includes general reactions, impact of the standards, possible ambiguity, adding or eliminating standards, and influence on…

  16. State of the Art of International Public Relations Education.

    ERIC Educational Resources Information Center

    Wakefield, Gay; And Others

    To examine aspects of the political/economic/social/cultural environments (PESCE) affecting international public relations and their significance to the future of public relations practitioners, this paper reviews the 1980s literature regarding the current and projected trends in international public relations practice and their implications for…

  17. The Effects of Mere Exposure to Political Advertisements.

    ERIC Educational Resources Information Center

    Becker, Lee B.; Doolittle, John C.

    Past research into the effects of "exposure" in political advertising indicates that massive "exposure" campaigns alone can show good, and sometimes dramatic, results in elections. This research is partially confirmed by a study of several mass media public relation efforts designed specifically to increase citizen recognition of the name of…

  18. Ghettoizing Outdoor Advertising: Disadvantage and Ad Panel Density in Black Neighborhoods

    PubMed Central

    Lee, Tammy H.

    2006-01-01

    This study investigated correlates of outdoor advertising panel density in predominantly African American neighborhoods in New York City. Research shows that black neighborhoods have more outdoor advertising space than white neighborhoods, and these spaces disproportionately market alcohol and tobacco advertisements. Thus, understanding the factors associated with outdoor advertising panel density has important implications for public health. We linked 2000 census data with property data at the census block group level to investigate two neighborhood-level determinants of ad density: income level and physical decay. Results showed that block groups were exposed to an average of four ad spaces per 1,000 residents and that vacant lot square footage was a significant positive predictor of ad density. An inverse relationship between median household income and ad density did not reach significance, suggesting that relative affluence did not protect black neighborhoods from being targeted for outdoor advertisements. PMID:17146710

  19. 29 CFR 36.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 29 Labor 1 2010-07-01 2010-07-01 true Advertising. 36.540 Section 36.540 Labor Office of the Secretary of Labor NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING... Activities Prohibited § 36.540 Advertising. A recipient shall not in any advertising related to...

  20. 15 CFR 8a.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 15 Commerce and Foreign Trade 1 2011-01-01 2011-01-01 false Advertising. 8a.540 Section 8a.540... in Employment in Education Programs or Activities Prohibited § 8a.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  1. 38 CFR 23.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 38 Pensions, Bonuses, and Veterans' Relief 2 2011-07-01 2011-07-01 false Advertising. 23.540 Section 23.540 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS (CONTINUED... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  2. 18 CFR 1317.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 18 Conservation of Power and Water Resources 2 2011-04-01 2011-04-01 false Advertising. 1317.540 Section 1317.540 Conservation of Power and Water Resources TENNESSEE VALLEY AUTHORITY NONDISCRIMINATION ON... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  3. 14 CFR 399.84 - Price advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 14 Aeronautics and Space 4 2011-01-01 2011-01-01 false Price advertising. 399.84 Section 399.84... STATEMENTS STATEMENTS OF GENERAL POLICY Policies Relating to Enforcement § 399.84 Price advertising. The Board considers any advertising or solicitation by a direct air carrier, indirect air carrier, or...

  4. 44 CFR 19.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 44 Emergency Management and Assistance 1 2011-10-01 2011-10-01 false Advertising. 19.540 Section 19.540 Emergency Management and Assistance FEDERAL EMERGENCY MANAGEMENT AGENCY, DEPARTMENT OF... Programs or Activities Prohibited § 19.540 Advertising. A recipient shall not in any advertising related...

  5. 32 CFR 196.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 32 National Defense 2 2011-07-01 2011-07-01 false Advertising. 196.540 Section 196.540 National Defense Department of Defense (Continued) OFFICE OF THE SECRETARY OF DEFENSE (CONTINUED) MISCELLANEOUS... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  6. 40 CFR 5.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 40 Protection of Environment 1 2011-07-01 2011-07-01 false Advertising. 5.540 Section 5.540... in Employment in Education Programs or Activities Prohibited § 5.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  7. 14 CFR 1253.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 14 Aeronautics and Space 5 2011-01-01 2010-01-01 true Advertising. 1253.540 Section 1253.540... in Employment in Education Programs or Activities Prohibited § 1253.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  8. 34 CFR 106.59 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 34 Education 1 2011-07-01 2011-07-01 false Advertising. 106.59 Section 106.59 Education Regulations of the Offices of the Department of Education OFFICE FOR CIVIL RIGHTS, DEPARTMENT OF EDUCATION... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  9. 6 CFR 17.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 6 Domestic Security 1 2011-01-01 2011-01-01 false Advertising. 17.540 Section 17.540 Domestic... in Employment in Education Programs or Activities Prohibited § 17.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  10. 10 CFR 5.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 10 Energy 1 2011-01-01 2011-01-01 false Advertising. 5.540 Section 5.540 Energy NUCLEAR REGULATORY COMMISSION NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL... Prohibited § 5.540 Advertising. A recipient shall not in any advertising related to employment...

  11. 28 CFR 54.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 28 Judicial Administration 2 2011-07-01 2011-07-01 false Advertising. 54.540 Section 54.540... in Employment in Education Programs or Activities Prohibited § 54.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation, specification,...

  12. 31 CFR 28.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 31 Money and Finance: Treasury 1 2011-07-01 2011-07-01 false Advertising. 28.540 Section 28.540... Basis of Sex in Employment in Education Programs or Activities Prohibited § 28.540 Advertising. A recipient shall not in any advertising related to employment indicate preference, limitation,...

  13. 24 CFR 3.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 24 Housing and Urban Development 1 2011-04-01 2011-04-01 false Advertising. 3.540 Section 3.540 Housing and Urban Development Office of the Secretary, Department of Housing and Urban Development... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  14. 7 CFR 15a.59 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 7 Agriculture 1 2011-01-01 2011-01-01 false Advertising. 15a.59 Section 15a.59 Agriculture Office of the Secretary of Agriculture EDUCATION PROGRAMS OR ACTIVITIES RECEIVING OR BENEFITTING FROM... Activities Prohibited § 15a.59 Advertising. A recipient shall not in any advertising related to...

  15. 13 CFR 113.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 13 Business Credit and Assistance 1 2011-01-01 2011-01-01 false Advertising. 113.540 Section 113.540 Business Credit and Assistance SMALL BUSINESS ADMINISTRATION NONDISCRIMINATION IN FINANCIAL... Advertising. A recipient shall not in any advertising related to employment indicate preference,...

  16. 47 CFR 32.6613 - Product advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 47 Telecommunication 2 2011-10-01 2011-10-01 false Product advertising. 32.6613 Section 32.6613... FOR TELECOMMUNICATIONS COMPANIES Instructions for Expense Accounts § 32.6613 Product advertising. This... the purchase of products and services. This excludes nonproduct-related advertising, such as...

  17. Using public relations to promote health: a framing analysis of public relations strategies among health associations.

    PubMed

    Park, Hyojung; Reber, Bryan H

    2010-01-01

    This study explored health organizations' public relations efforts to frame health issues through their press releases. Content analysis of 316 press releases from three health organizations-the American Heart Association, the American Cancer Society, and the American Diabetes Association-revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues. There were differences, however, among the organizations regarding the main frames and health issues: the American Diabetes Association was more likely to focus on the issues related to social support and education, while the American Heart Association and the American Cancer Society were more likely to address medical research and scientific news. To demonstrate their initiatives for public health, all the organizations employed the social support/educational frame most frequently. Researchers and medical doctors frequently were quoted as trusted sources in the releases. PMID:20390976

  18. Vaccinations: A public health triumph and a public relations tragedy.

    PubMed

    Jacobson, Robert M

    2012-08-01

    Routine vaccination has been hailed as one of the top public health achievements of the last century. However, despite the reduced number of cases of and deaths from vaccine-preventable diseases such as pertussis and measles, outbreaks continue to occur as more parents fail to adequately vaccinate their children because of misinformation about immunizations. This article describes the challenges of making sure all children in the United States are fully immunized and what physicians need to know to effectively work with parents who may be hesitant to vaccinate their children. PMID:22953473

  19. Public relations and the radiation processing industry

    NASA Astrophysics Data System (ADS)

    Coates, T. Donna

    The world's uneasiness and mistrust regarding anything nuclear has heightened in recent years due to events such as Chernobyl and Three Mile Island. Opinion polls and attitude surveys document the public's growing concern about issues such as the depletion of the ozone layer, the resulting greenhouse effect and exposure of our planet to cosmic radiation. Ultimately, such research reveals an underlying fear regarding the unseen impacts of modern technology on the environment and on human health. These concerns have obvious implications for the radiation processing industry, whose technology is nuclear based and not easily understood by the public. We have already seen organized nuclear opponents mobilize public anxiety, fear and misunderstanding in order to oppose the installation of radiation processing facilities and applications such as food irradiation. These opponents will no doubt try to strengthen resistance to our technology in the future. Opponents will attempt to convince the public that the risks to public and personal health and safety outweigh the benefits of our technology. We in the industry must head off any tendency for the public to see us as the "enemy". Our challenge is to counter public uneasiness and misunderstanding by effectively communicating the human benefits of our technology. Clearly it is a challenge we cannot afford to ignore.

  20. Public Relations: An Integral Part of the Foreign Language Program.

    ERIC Educational Resources Information Center

    Howard, John W.

    Teachers of foreign languages should inform the public about foreign language programs in an attempt to gain support for these programs. Part of public relations involves communicating to the public the achievements of students and programs. Suggestions for reaching the public include community language clubs, concerts, and theatrical productions.…

  1. Public Relations Program for a Shopping Mall.

    ERIC Educational Resources Information Center

    Feigley, David A.

    1980-01-01

    An account is given of a highly successful sports, health, and recreation exhibit run by Rutgers University (New Jersey) in a public shopping mall. Organization and entertainment were the keynotes of the success. (LH)

  2. You've Come a Long Way, Baby--Or Have You? Women's Magazines, Cigarette Advertisements, Health Articles and Editorial Autonomy.

    ERIC Educational Resources Information Center

    Hesterman, Vicki

    A study examined how three major women's magazines handled cigarette advertisements and editorial copy about smoking-related health problems. Examined were issues of "Ms.,""Good Housekeeping," and "Seventeen" magazines from 1972, one year after the ban on television advertisements and the year "Ms." began publication, through 1979, when cigarette…

  3. 36 CFR 327.17 - Advertisement.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 36 Parks, Forests, and Public Property 3 2012-07-01 2012-07-01 false Advertisement. 327.17 Section... all other rules and regulations pertaining to vessels and vehicles. (d) The District Commander shall... present danger to the public health and safety; or (3) The number of persons engaged in the advertising...

  4. Attitudes toward physician advertising among rural consumers.

    PubMed

    Kviz, F J

    1984-04-01

    The issue of whether physicians should advertise their services has been the subject of much debate among health policymakers. This study reports data from a survey of rural residents in Illinois regarding attitudes toward physician advertising and reasons for opposition or support of the practice. The results indicate neither strong opposition nor strong support for physician advertising. While those who are opposed are largely nonspecific regarding their reasons, those in favor primarily expect that it will aid in the selection of a physician. However, few respondents indicate a predisposition to shop for a physician. Although the major concern about physician advertising is a danger of false advertising by some physicians, it appears that the respondents are not trusting of advertising in general rather than of advertising by physicians in particular. These findings suggest that regardless of its potential advantages, physician advertising may be relatively ineffective because consumers may be inattentive, unresponsive, or distrusting . PMID:6717113

  5. 36 CFR 223.82 - Contents of advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 2 2010-07-01 2010-07-01 false Contents of advertisement. 223.82 Section 223.82 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER Timber Sale Contracts Advertisement and Bids § 223.82 Contents of advertisement. (a) A timber...

  6. 36 CFR 223.228 - Contents of advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 2 2010-07-01 2010-07-01 false Contents of advertisement. 223.228 Section 223.228 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER Special Forest Products Advertisement and Bids § 223.228 Contents of advertisement. The...

  7. 36 CFR 223.80 - When advertisement is required.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 2 2010-07-01 2010-07-01 false When advertisement is required. 223.80 Section 223.80 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER Timber Sale Contracts Advertisement and Bids § 223.80 When advertisement is required. Except...

  8. What the Public Thinks about Public Relations: An Impression Management Experiment.

    ERIC Educational Resources Information Center

    Sallot, Lynne M.

    2002-01-01

    Notes that perceived motives to impression manage in public relations, seen as advocacy behavior, had a main effect on the reputation of public relations among undergraduate students and other non-student adults. Finds public relations to be less well-regarded when its practitioners were seen as acting with overt, intentional behaviors for…

  9. Public Relations and Higher Education: A Coorientational Analysis.

    ERIC Educational Resources Information Center

    Hesse, Michael B.

    Although the literature suggests that large budgets can be equated with successful public relations, a study that involved personal interviews with 27 public relations executives in Alabama's state colleges and universities and a telephone survey of 1,250 Alabama citizens concluded that individuals know their supporting publics well because of…

  10. Minority Public Relations Practitioners: Career Influences, Job Satisfaction, and Discrimination.

    ERIC Educational Resources Information Center

    Zerbinos, Eugenia; Clanton, Gail Alice

    A study explored the factors that influenced the career choice of minority public relations professionals, the level of satisfaction with their career choice, and whether they perceive that they have been victims of labor market discrimination. Subjects, 140 public relations practitioners listed in the Directory of Minority Public Relations…

  11. Physical activity information seeking and advertising recall.

    PubMed

    Berry, Tanya R; Spence, John C; Plotnikoff, Ronald C; Bauman, Adrian

    2011-04-01

    The purposes of this research were to examine the characteristics of those who look for physical activity-related information, where they find it, and to examine what types of physical activity-related advertisements are recalled (i.e., publicly funded or commercial). These purposes were tested using secondary data analyses from two population health surveys. Results from the first survey (n=1211) showed gender, age, education, and activity-level differences in who is more likely to search for physical activity-related information. Adding the goal of being active into the model made age and activity level no longer significant but gender and education remained significant factors. The Internet was the most often cited source of physical activity information. The second survey (n=1600) showed that adults 55 years of age or older and participants with the least amount of education were more than twice as likely to name commercial advertisements than were participants aged 18-54 years or those with more education. These results help further our understanding of how publicly funded promotional campaigns fare against commercial advertising and also highlight the need to understand physical activity information-seeking behavior on the Internet and its implications for health promotion. PMID:21347937

  12. Physical Activity Information Seeking and Advertising Recall

    PubMed Central

    Berry, Tanya R.; Spence, John C.; Plotnikoff, Ronald C.; Bauman, Adrian

    2016-01-01

    The purposes of this research were to examine the characteristics of those who look for physical activity-related information, where they find it, and to examine what types of physical activity-related advertisements are recalled (i.e., publicly funded or commercial). These purposes were tested using secondary data analyses from two population health surveys. Results from the first survey (N = 1211) showed that gender, age, education, and activity level differences in who is more likely to search for physical activity-related information. Adding the goal of being active into the model made age and activity level no longer significant but gender and education remained significant factors. The Internet was the most often cited source of physical activity information. The second survey (N = 1600) showed that adults 55 years of age or older and participants with the least amount of education were more than twice as likely to name commercial advertisements than were participants aged 18 – 54 years or those with more education. These results help further our understanding of how publicly funded promotional campaigns fare against commercial advertising and also highlight the need to understand physical activity information seeking behaviour on the Internet and its implications for health promotion. PMID:21347937

  13. The role of public relations activities in hospital choice.

    PubMed

    Tengilimoglu, Dilaver; Yesiltas, Mehmet; Kisa, Adnan; Dziegielewski, Sophia F

    2007-01-01

    Public relations activities for all organizations can have an important effect on consumer decision-making when buying goods or services. This study examines the effect that public relations activities can have regarding consumer decisions and choice. To explore exemplify this relationship a questionnaire was given to 971 patients within public, university and private hospitals in Ankara, Turkey. Study results show that public relations activities were a crucial factor in determining consumer hospital choice. The majority of respondents reported that the behaviors and attitude of personnel as public relations activities that support the hospital's reputation within the public were the primary variables in hospital choice. Health care managers can use these findings to further understand how patients make informed choices related to usage of a health care facility and to develop and/or improve public relations activities. PMID:19042526

  14. Brand-specific cigarette advertising in magazines in relation to youth and young adult readership, 1986-1994.

    PubMed

    King, C; Siegel, M

    1999-12-01

    This study investigated whether cigarette brands popular among youths are preferentially advertised in magazines with high youth readerships. Using a probit regression model of 1986-1994 data, we estimated the effect of the percentage of youth (ages 12-17) readers in a magazine on the probability of a cigarette brand advertising in that magazine and compared these effects for youth cigarette brands (those smoked by more than 2.5% of 10-15-year-old smokers) and adult cigarette brands. We controlled for the percentages of young adult (ages 18-24), female, black, and Hispanic readers. Holding all other variables constant at their sample means, the probability of an adult brand advertising in a magazine decreased from 0.76 (95% confidence interval [CI], 0.67-0.85) at a youth readership level of 2% (the lowest level of percentage youth readership in the sample magazines) to 0.46 (95% CI, 0.29-0.64) at a youth readership level of 47% (the highest level in the sample magazines). In contrast, the probability of a youth brand advertising in a magazine increased from 0.63 (95% CI, 0.51-0.75) at a youth readership level of 2% to 0.84 (95% CI, 0.72-0.96) at a youth readership level of 47%. It was concluded that, over nearly a decade, cigarette brands popular among youths were more likely than adult brands to advertise in magazines with high youth readerships. PMID:11072430

  15. 48 CFR 31.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... scarce items for contract performance; or (ii) Disposing of scrap or surplus materials acquired for contract performance; (2) Costs of activities to promote sales of products normally sold to the U.S... sale of products or services and to accomplish the activities referred to in paragraph (d) of...

  16. 48 CFR 31.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ..., stockholders, creditors, and customers; and (iii) Conducting general liaison with news media and Government... of ceremonies such as (i) corporate celebrations and (ii) new product announcements. (5) Costs...

  17. 48 CFR 31.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... memberships in civic and community organizations. (8) Costs associated with the donation of excess food to nonprofit organizations in accordance with the Federal Food Donation Act of 2008 (Pub. L. 110-247)(see...

  18. 48 CFR 31.205-1 - Public relations and advertising costs.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... memberships in civic and community organizations. (8) Costs associated with the donation of excess food to nonprofit organizations in accordance with the Federal Food Donation Act of 2008 (42 U.S.C. 1792,...

  19. An Analysis of Public Relations Policy Development in Selected Public School Districts.

    ERIC Educational Resources Information Center

    West, Phillip T.

    In response to school districts' needs to improve public confidence in the schools, researchers surveyed 74 public relations directors in 147 districts in 25 states to determine the key ingredients for developing a model public relations policy. Respondents ranked 93 paired statements on both what "are" and what "ought to be" their districts'…

  20. Pleasantness, activation, and sex differences in advertising.

    PubMed

    Whissell, C; McCall, L

    1997-10-01

    Advertisements in men's, women's, girls', and boys' magazines (n = 38,195 words) were scored objectively in terms of 15 measures of linguistic style, e.g., use of common words, use of long words, use of specific words and emotional tone (pleasantness and activation, as measured by the Dictionary of Affect). There were several sex- and age-related differences among advertisements from different sources. Advertisements from boys' magazines were extremely active, those from women's and girls' magazines were shorter and unusually pleasant. In two follow-up studies (N = 122 volunteers), objective emotional measures of advertising text proved to be related to ratings of persuasion and of success of appeal for individual advertisements. The most preferred advertisement for women was pleasant and active, that for men unpleasant and active. When men and women created advertisements, women's were shorter and more pleasant. PMID:9354085

  1. Using public relations strategies to prompt populations at risk to seek health information: the Hanford Community Health Project.

    PubMed

    Thomas, Gregory D; Smith, Stephen M; Turcotte, Joseph A

    2009-01-01

    The Hanford Community Health Project (HCHP) addressed health concerns among "downwinders" exposed to releases of radioactive iodine (I-131) from the Hanford Nuclear Reservation in the 1940s and 1950s. After developing educational materials and conducting initial outreach, HCHP had to decide whether to apply its limited resources to an advertising or public relations approach. The decision to apply public relations strategies was effective in driving awareness of the risk communication message at the community level, reinvigorating the affected community, and ultimately increasing the number of people who sought information about their risk of exposure and related health issues. HCHP used a series of communication tools to reach out to local and regional media, medical and health professionals, and community organizations. The campaign was successful in increasing the number of unique visitors to HCHP Web site and educating and activating the medical community around the releases of I-131 and patient care choices. PMID:18353906

  2. The preventative power of "pink": Delineating the effects of social identification and protection motivation theory in breast cancer-related advertisements.

    PubMed

    Devlin, Michael B; Dillard, Sydney

    2016-01-01

    An online experiment was conducted to assess the extent gender-salient breast cancer awareness advertisements had on influencing risk perception, encouraging preventative behaviors, and gathering health information. Social identification theory and protection motivation theory postulate gender-salient pink-branded advertisements trigger defense mechanisms, countering desired outcomes. This study concludes gender-salient ads focusing on women, and displaying the Susan G. Komen logo caused aversive behaviors, whereas gender-neutral ads, showing medical providers and logos such as American Medical Association, improve health-related reporting. Results also highlight a disconnect between women who socially identify as breast cancer survivors/supporters, and those with no prior experience with breast cancer. PMID:27459424

  3. 40 CFR 300.155 - Public information and community relations.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 40 Protection of Environment 27 2010-07-01 2010-07-01 false Public information and community... POLLUTION CONTINGENCY PLAN Responsibility and Organization for Response § 300.155 Public information and community relations. (a) When an incident occurs, it is imperative to give the public prompt,...

  4. Tobacco advertising and press coverage of smoking and health in 10 years of Argentinean newspapers

    PubMed Central

    Braun, Sandra; Mejia, Raul; Barnoya, Joaquín; Gregorich, Steven E.; Pérez-Stable, Eliseo J.

    2013-01-01

    Objective To describe the extent and content of tobacco-related images, advertising and articles published in the largest Argentinean newspapers before and after a voluntary advertising ban implemented in 2001. Methods Issues from four months of each year of the four main national newspapers were examined from 1995 to 2004. We recorded the number of tobacco images (advertisement or not), tobacco-focused articles, space used, and placement within the newspaper. Regression analyses evaluated time trends. Results We identified 1800 images and articles from 4828 different issues. Non-advertisement images were the most frequent (71.2%), followed by articles (20%) and advertisement images (8.8%). Advertisements only appeared in the two best selling newspapers with a majority (57%) in the Sunday magazine and 21% in the sports sections. Non-advertisement images were published in the sports and entertainment sections (55%) and showed a public figure in 88%. Of 336 articles, 39% focused on health topics and 55% emphasized the negative effects of tobacco on health. Regression models showed that prior to 2001 there were significant time-related decreases in ad images and articles and significant increases in non-ad images. The trend of each outcome changed direction beginning in 2001 and the magnitude of the change in trend was significant for ad images and non-ad images. The number of non-ad images dropped significantly in 2001 from a model-predicted value of 178 per year to 103 non-ad images and remained constant thereafter. Conclusions Tobacco images exceeded information about tobacco hazards in Argentinean newspapers over this period. Advertisement increased from 2001 to 2005, following the voluntary advertisements ban. Partial advertisement bans are ineffective and a total ban is imperative. PMID:24032052

  5. Public Health Ethics Related Training for Public Health Workforce: An Emerging Need in the United States

    PubMed Central

    Kanekar, A; Bitto, A

    2012-01-01

    Background Ethics is a discipline, which primarily deals with what is moral and immoral behavior. Public Health Ethics is translation of ethical theories and concepts into practice to address complex multidimensional public health problems. The primary purpose of this paper was to conduct a narrative literature review-addressing role of ethics in developing curriculum in programs and schools of public health, ethics-related instruction in schools and programs of public health and the role of ethics in developing a competent public health workforce. Methods: An open search of various health databases including Google scholar and Ebscohost yielded 15 articles related to use of ethics in public health practice or public health training and the salient features were reported. Results: Results indicated a variable amount of ethics’ related training in schools and programs of public health along with public health practitioner training across the nation. Bioethics, medical ethics and public health ethics were found to be subspecialties’ needing separate ethical frameworks to guide decision making. Conclusions: Ethics based curricular and non-curricular training for emerging public health professionals from schools and programs of public health in the United States is extremely essential. In the current age of public health challenges faced in the United States and globally, to have an ethically untrained public health force is arguably, immoral and unethical and jeopardizes population health. There is an urgent need to develop innovative ethic based curriculums in academia as well as finding effective means to translate these curricular competencies into public health practice. PMID:23113159

  6. Public Relations on Fusion in Europe

    NASA Astrophysics Data System (ADS)

    Ongena, J.; van Oost, G.; Paris, P. J.

    2000-10-01

    A summary will be presented of PR efforts on fusion energy research in Europe. A 3-D movie of a fusion research experimental reactor has been realized at the start of this year. It has been made entirely on virtual animation basis. Two versions exists, a short version of 3 min., as a video clip, and a longer version of nearly 8 min. Both could be viewed in 3D, using special projections and passive glasses or in normal VHS video projections. A new CD-ROM for individual and classroom use will be presented, discussing (i) the different energy forms, (ii) general principles of fusion, (iii) current research efforts and (iv) future prospects of fusion. This CD-ROM is now produced in English, German, French, Spanish, Italian and Portuguese Several new brochures and leaflets intended to increase the public awareness on fusion in Europe will be on display.

  7. Advertising Theory and Practice.

    ERIC Educational Resources Information Center

    Sandage, C. H.; Fryburger, Vernon

    The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…

  8. [Drug advertising--users want information. Report of telephone survey conducted by North-Rhine Westphalia Public Health Service on the topic of drug advertising and drug information for users].

    PubMed

    Puteanus, U

    2000-10-01

    In Germany, drug advertising of non-prescription drugs is a controversial subject. On the one hand, consumer organisations plead for placing a ban on advertising or at least to offer a detailed description of medical risks in respect of protection. On the other hand, the pharmaceutical industry is keen on liberalizing the specific advertising law for drugs. A representative telephone survey among the population of North Rhine-Westphalia was conducted in April and May 1999. It showed consumer interest in advertising, the value of information on risks, the institution with maximum credibility in drug information for consumers, the importance of the now obligatory sentence after every advertisement: Regarding risks and side effects read the leaflet in the package and ask your physician or pharmacist, and to what extend the consumer would take advice from independent experts over the telephone about drugs. It was found that, in particular women, about 30% are occasionally interested in advertising, younger people are more open-minded about advertising than older people; and that doctors and pharmacists have the most credibility and are consulted for further information. It was also found that more than 80% of the population demanded precise information on the side effects of drugs. One-third of the consumers declared that the obligatory sentence (see above) led to greater demand for information from doctors or to read attentively the instruction leaflet. Nevertheless, there is a need for more information from more than half of the consumers, who would take advantage of an independent advice centre if this should exist. PMID:11103563

  9. Ethics of the profession of public relations--does the public relations affects on journalism in Croatia?

    PubMed

    Tanta, Ivan; Lesinger, Gordana

    2013-09-01

    The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impact on the thinking and behavior of the public. Although the primary goal of public relations is to preserve and build a reputation, to tell the truth to a customer who has hired experts in this area, it seems that in its own way of development, public relations practitioners have stopped worrying about their reputation and the perception of the discipline within the public they address. All relevant professional bodies for public relations, including the Croatian Association for Public Relation (HUOJ), had set up codes of ethics and high standards according which the members and practitioners should be evaluated. Among other things stays that practitioner of public relations is required to check the reliability and accuracy of the data prior to their distribution and nurture honesty and accountability to the public interest. It seems that right this instruction of code of ethics has been often violated. In a public speech in Croatia, and therefore in the media, exist manipulation, propaganda, and all the techniques of spin, which practitioners of public relations are skillfully using in the daily transfer of information to the users and target groups. The aim of this paper is to determine what is the perception of the profession to the public. As in today's journalism increasingly present plume of public relations, we wish to comment on the part where journalism ends and begins PR and vice versa. In this paper, we analyze and compare codes of ethics ethics associations for public relations, as well as codes of ethics journalists' associations, in order to answer the question

  10. Student-Centered Teaching and Creative Teaching Methods as They Relate to Enhancing Student Creativity in Advertising Copywriting.

    ERIC Educational Resources Information Center

    Beaman, Ronda

    The issue of whether teaching methods can influence creativity in the advertising copy writing classroom can best be examined by breaking it into three areas of knowledge access (perceptual, action, and conceptual). One of the perceptions of creativity is that creativity ceases to develop once a student is of college age, and that college itself…

  11. Approaches to organizing public relations functions in healthcare.

    PubMed

    Guy, Bonnie; Williams, David R; Aldridge, Alicia; Roggenkamp, Susan D

    2007-01-01

    This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public relations functions. Using an example of a current issue receiving much attention in US healthcare (improving rates of organ donation), the article provides examples of how these different perspectives influence public relations goals and objectives, definitions of 'public', activities undertaken, who undertakes them and where they fit into the organizational hierarchy. PMID:19042525

  12. Advocates, interest groups and Australian news coverage of alcohol advertising restrictions: content and framing analysis

    PubMed Central

    2012-01-01

    Background Legislating restrictions on alcohol advertising is a cost-effective measure to reduce consumption of alcohol. Yet Australia relies upon industry self-regulation through voluntary codes of practice regarding the content, timing and placement of alcohol advertising. Ending industry self-regulation was recommended by the National Preventative Health Taskforce; a suggestion contested by the drinks industry. Debates about emerging alcohol-control policies regularly play out in the news media, with various groups seeking to influence the discussion. This paper examines news coverage of recommendations to restrict alcohol advertising to see how supporters and opponents frame the debate, with a view to providing some suggestions for policy advocates to advance the discussion. Methods We used content and framing analyses to examine 329 Australian newspaper items mentioning alcohol advertising restrictions over 24 months. All items were coded for mentions of specific types of advertising and types of advertising restrictions, the presence of news frames that opposed or endorsed advertising restrictions, statements made within each frame and the news-actors who appeared. Results Restrictions were the main focus in only 36% of 329 items. Alcohol advertising was conceived of as television (47%) and sport-related (56%). Restrictions were mentioned in non-specific terms (45%), or specified as restrictions on timing and placement (49%), or content (22%). Public health professionals (47%) appeared more frequently than drinks industry representatives (18%). Five supportive news frames suggested the policy is a sensible public health response, essential to protect children, needed to combat the drinks industry, required to stop pervasive branding, or as only an issue in sport. Four unsupportive frames positioned restrictions as unnecessary for a responsible industry, an attack on legitimate commercial activities, ineffective and ‘nannyist’, or inessential to government

  13. Developing a Behavioral Paradigm for the Performance of Public Relations.

    ERIC Educational Resources Information Center

    Sharpe, Melvin L.

    2000-01-01

    Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…

  14. The Union of Communication Theory and Public Relations Writing.

    ERIC Educational Resources Information Center

    Pohl, Gayle M.; Butler, John M.

    Noting that many public relations practitioners are increasingly recognizing the value and use of theory and theory building as a foundation for understanding, researching, and writing about organizations, this paper examines the marriage of theory and practice of writing public relations materials for a client. The paper begins with a discussion…

  15. Beyond Theory: Improving Public Relations Writing through Computer Technology.

    ERIC Educational Resources Information Center

    Neff, Bonita Dostal

    Computer technology (primarily word processing) enables the student of public relations writing to improve the writing process through increased flexibility in writing, enhanced creativity, increased support of management skills and team work. A new instructional model for computer use in public relations courses at Purdue University Calumet…

  16. Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

    ERIC Educational Resources Information Center

    Smykla, Evelyn Ortiz, Comp.

    1999-01-01

    This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

  17. Public Relations Ethics and Communitarianism: A Preliminary Investigation.

    ERIC Educational Resources Information Center

    Leeper, Kathie A.

    1996-01-01

    Presents a preliminary examination of communitarianism and its emphasis on community and responsibility as an ethical base for public relations. Suggests that the emphasis business currently places on quality, social responsibility, and stewardship may fit within a communitarian approach. Argues that a communitarian base to public relations may…

  18. Towards a Postmodern Research Agenda For Public Relations.

    ERIC Educational Resources Information Center

    Holtzhausen, Derina R.

    2002-01-01

    Explores the possibility of postmodernism as an alternative theoretical approach to public relations. Examines modernist public relations as a hegemonic practice that interpolates practitioners into the system to legitimize the perspectives and actions of corporate managers as objective knowledge. Concludes with suggestions for a postmodern…

  19. Use of the Internet in the Public Relations Curriculum.

    ERIC Educational Resources Information Center

    Gower, Karla K.; Cho, Jung-Yul

    2001-01-01

    Considers for what purposes public relations agencies are using the Internet for their clients and what tools they employ. Examines how public relations educators can prepare graduates for the demands of the profession. Suggests that educators need to teach students not just current uses, but potential uses, and to think critically and…

  20. Crisis Communication Plans: Poor Predictors of Excellent Crisis Public Relations.

    ERIC Educational Resources Information Center

    Marra, Francis J.

    1998-01-01

    Argues that newly developed theory in crisis public relations suggests a shift is necessary in the way practitioners view crises. Notes that the new paradigm defines excellent crisis public relations very differently from the literature of the past 20 years. (RS)

  1. Integrating Multicultural/International Experiences into the Public Relations Curriculum.

    ERIC Educational Resources Information Center

    Kruckeberg, Dean

    Predictions for a "third wave" in which power and productivity will be based on developing and distributing information should interest public relations practitioners and educators since public relations will be a critically needed professional specialization. A future of communication technology barely fathomable today, together with a resultant…

  2. Moral Objectivity, Jurgen Habermas's Discourse Ethics, and Public Relations.

    ERIC Educational Resources Information Center

    Leeper, Roy V.

    1996-01-01

    States that while increasing attention is being paid by people in public relations to ethical theory, the predominant ethical perspective is still situational. Analyzes the applicability of the Discourse Ethics theory of Jurgen Habermas to public relations ethics. Concludes that Discourse Ethics holds the potential of a new, more objective…

  3. The Ideal Public Relations Situation: Alternative Criteria for Program Evaluation.

    ERIC Educational Resources Information Center

    Pearson, Ronald A.

    The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

  4. Examining Ethical and Moral Values of Public Relations People.

    ERIC Educational Resources Information Center

    Wright, Donald K.

    1989-01-01

    Examines the basic ethical and moral values of public relations practitioners, emphasizing the sender in the communication process. Finds that the structure of moral values in the North American public relations person includes the influences of socio-economics, religion, social responsibility, and finances. (MS)

  5. Emotional Intelligence and Its Link to Public Relations Education

    ERIC Educational Resources Information Center

    Howard, Timothy Lent

    2011-01-01

    The purpose of this study is to examine the ethics chapters in five introduction-to-public relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional…

  6. Applying Constructivism to Improve Public Relations for Education

    ERIC Educational Resources Information Center

    Marek, Michael

    2005-01-01

    Educators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an…

  7. Women in Higher Education Public Relations: An Inkling of Change?

    ERIC Educational Resources Information Center

    Weaver-Lariscy, Ruth Ann; And Others

    A national survey of 371 public relations officers in four-year colleges and universities examined environmental constraints, style of research, and certain personal characteristics to determine if they differentiate between female and male practitioners. First, with regard to constraints, it was found that female public relations officers were…

  8. Strengthening the Canadian alcohol advertising regulatory system.

    PubMed

    Heung, Carly M; Rempel, Benjamin; Krank, Marvin

    2012-01-01

    Research evidence points to harmful effects from alcohol advertising among children and youth. In particular, exposure to alcohol advertising has been associated with adolescents drinking both earlier and heavier. Although current federal and provincial guidelines have addressed advertising practices to prevent underage drinking, practice has not been supported by existing policy. While protective measures such as social marketing campaigns have the potential for counteracting the effects from alcohol advertising, the effectiveness of such measures can be easily drowned out with increasing advertising activities from the alcohol industry, especially without effective regulation. Research reviewed by the European Focus on Alcohol Safe Environment (FASE) Project has identified a set of key elements that are necessary to make alcohol advertising policy measures effective at protecting children and youth from the harmful effects of alcohol marketing. Using these key elements as an evaluation framework, there are critical components in the Canadian alcohol advertising regulatory system that clearly require strengthening. To protect impressionable children and youth against the harmful effects of alcohol advertising, 13 recommendations to strengthen current alcohol advertising regulations in Canada are provided for Canadian policy-makers, advertising standard agencies, and public health groups. PMID:23618638

  9. 18 CFR 380.9 - Public availability of NEPA documents and public notice of NEPA related hearings and public...

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... 18 Conservation of Power and Water Resources 1 2014-04-01 2014-04-01 false Public availability of NEPA documents and public notice of NEPA related hearings and public meetings. 380.9 Section 380.9 Conservation of Power and Water Resources FEDERAL ENERGY REGULATORY COMMISSION, DEPARTMENT OF ENERGY REVISED GENERAL RULES REGULATIONS IMPLEMENTING...

  10. Mass Communication, Public Communication, and Interpersonal Communication: A Global Model for International Public Relations.

    ERIC Educational Resources Information Center

    Neff, Bonita Dostal

    A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

  11. Need for Advertising No Longer Debatable.

    ERIC Educational Resources Information Center

    Breyer, Carol Ann

    1979-01-01

    In discussing the use of paid advertising for community college promotion, considers the resistance to advertising among administrative and legislative bodies, assesses legislative and financial restrictions, and describes some economical ways of increasing college visibility: direct mailing, public service announcements, and cooperative…

  12. Reducing Alcohol Consumption through Television Advertising.

    ERIC Educational Resources Information Center

    Barber, James G.; And Others

    1989-01-01

    Assessed impact of television commercial based on controlled-drinking principles. Measures were taken 12 months prior to start of campaign and 3 weeks after campaign from regular drinkers of general public whose drinking behavior was known to be unaffected by previous antidrug advertising campaign. Found that advertisement reduced intake provided…

  13. It Pays to Advertise...Truthfully

    ERIC Educational Resources Information Center

    Bender, Louis W.

    1975-01-01

    Many colleges are using commercial advertising techniques as an aid to recruitment. Federal Trade Commission safeguards against false or misleading advertising currently apply to proprietary schools, and may soon be applied to private non-profit and public schools as well. Administrators should apprise themselves of FTC standards. (NHM)

  14. 37 CFR 10.32 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 37 Patents, Trademarks, and Copyrights 1 2010-07-01 2010-07-01 false Advertising. 10.32 Section 10.32 Patents, Trademarks, and Copyrights UNITED STATES PATENT AND TRADEMARK OFFICE, DEPARTMENT OF... advertise services through public media, including a telephone directory, legal directory, newspaper,...

  15. Advertising in the Schools. ERIC Digest.

    ERIC Educational Resources Information Center

    Aidman, Amy

    This digest reviews the recent history of advertising to children, spotlights controversial marketing efforts, and examines the nature of commercial messages directed toward children in public schools. Because of the increase in children's spending power in recent decades, advertisers have closely targeted children as consumers. Advertising…

  16. Regulating Children's Television Advertising: Reassessing Parental Responsibility.

    ERIC Educational Resources Information Center

    Reid, Leonard N.

    In response to public concern over the effects of television commercials on children, the Federal Trade Commission formulated regulatory proposals that would ban certain advertising from children's television and regulate advertising intended for the eight year old to the eleven year old age group. However, in the light of two recent research…

  17. Modeling Newspaper Advertising

    ERIC Educational Resources Information Center

    Harper, Joseph; And Others

    1978-01-01

    Presents a mathematical model for simulating a newspaper financial system. Includes the effects of advertising and circulation for predicting advertising linage as a function of population, income, and advertising rate. (RL)

  18. Fitness on Facebook: Advertisements Generated in Response to Profile Content

    PubMed Central

    Moreno, Megan A.

    2012-01-01

    Abstract Obesity is a challenging problem affecting almost half of college students. To solve this complex health problem, innovative approaches must be utilized. Over 94 percent of college students maintain a Facebook profile, providing them a venue to publicly disclose current fitness behaviors. Displayed advertisements on Facebook are tailored to profile content and may influence college students' fitness efforts. Facebook may be an innovative venue for improving college students' fitness behaviors. The purpose of this project was to determine (a) how and to what extent college students are discussing fitness on Facebook, and (b) how user-generated fitness information is linked to advertisements for fitness products and advice. First, public Facebook profiles of individual college students were evaluated for displayed fitness references based on 10 fitness behavior categories. Inter-rator reliability between two coders was 91.18 percent. Second, 10 fitness status updates were generated and posted by a researcher on a Facebook profile; the first 40 linked advertisements to these statements were examined. Advertisements were categorized and then examined for relevance to the college population. A total of 57 individual profiles were examined; owners had an average age of 18.3 years (SD=0.51), and 36.8 percent were women. About 71.9 percent of profiles referenced one or more fitness behavior; 97.6 percent referenced exercise, 4.9 percent dieting, and 4.9 percent unhealthy eating. Among the first 40 ads linked to generated status updates, 40.3 percent were fitness related. Most advertisements were for charity runs (30.4 percent), fitness apparel (24.2 percent), or fad diets (9.9 percent). Students referred both healthy and unhealthy fitness behaviors on their Facebook profiles, and these trigger the display of fitness-related advertisements of which few appear applicable. A community- or university-based intervention could be designed and implemented to provide

  19. Fitness on facebook: advertisements generated in response to profile content.

    PubMed

    Villiard, Hope; Moreno, Megan A

    2012-10-01

    Obesity is a challenging problem affecting almost half of college students. To solve this complex health problem, innovative approaches must be utilized. Over 94 percent of college students maintain a Facebook profile, providing them a venue to publicly disclose current fitness behaviors. Displayed advertisements on Facebook are tailored to profile content and may influence college students' fitness efforts. Facebook may be an innovative venue for improving college students' fitness behaviors. The purpose of this project was to determine (a) how and to what extent college students are discussing fitness on Facebook, and (b) how user-generated fitness information is linked to advertisements for fitness products and advice. First, public Facebook profiles of individual college students were evaluated for displayed fitness references based on 10 fitness behavior categories. Inter-rator reliability between two coders was 91.18 percent. Second, 10 fitness status updates were generated and posted by a researcher on a Facebook profile; the first 40 linked advertisements to these statements were examined. Advertisements were categorized and then examined for relevance to the college population. A total of 57 individual profiles were examined; owners had an average age of 18.3 years (SD=0.51), and 36.8 percent were women. About 71.9 percent of profiles referenced one or more fitness behavior; 97.6 percent referenced exercise, 4.9 percent dieting, and 4.9 percent unhealthy eating. Among the first 40 ads linked to generated status updates, 40.3 percent were fitness related. Most advertisements were for charity runs (30.4 percent), fitness apparel (24.2 percent), or fad diets (9.9 percent). Students referred both healthy and unhealthy fitness behaviors on their Facebook profiles, and these trigger the display of fitness-related advertisements of which few appear applicable. A community- or university-based intervention could be designed and implemented to provide relevant and

  20. 16 CFR 238.0 - Bait advertising defined. 1

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ...” includes any form of public notice however disseminated or utilized. Bait advertising is an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell... 16 Commercial Practices 1 2011-01-01 2011-01-01 false Bait advertising defined. 1 238.0......

  1. 48 CFR 5.504 - Use of advertising agencies.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Use of advertising agencies. 5.504 Section 5.504 Federal Acquisition Regulations System FEDERAL ACQUISITION REGULATION ACQUISITION PLANNING PUBLICIZING CONTRACT ACTIONS Paid Advertisements 5.504 Use of advertising agencies....

  2. Social Responsibility in Advertising: A Marketing Communications Student Perspective

    ERIC Educational Resources Information Center

    Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung

    2013-01-01

    Although advertising has played a key role in bringing corporate social responsibility (CSR) to the public agenda on behalf of agency clients, little effort has been made to define what social responsibility means in advertising. A national survey of 1,045 advertising and marketing communications students from 176 colleges and universities were…

  3. A Cultural Approach to Public Relations Research: An Extension of Hofstede's Variables to Grunig's Models of Public Relations.

    ERIC Educational Resources Information Center

    Vasquez, Gabriel M.; Taylor, Maureen

    A pilot study internationalized an existing set of four models of public relations and field tested an instrument that represents a cultural approach to public relations practice. The instrument is based on a combination and extension of G. Hofstede's views of culture as mental programs comprised of values about power, distance, uncertainty…

  4. The Research Base for a Public Relations Curriculum: A National Survey of Topics "Essential" to a Public Relations Curriculum.

    ERIC Educational Resources Information Center

    Kendall, Robert; Anderson, James W.

    In order to rate the importance of elements involved in a public relations curriculum, a study analyzed the responses of public relations educators from all academic associations teaching the subject as well as practitioners from all specializations. Questionnaires were sent to 544 people who rated 110 elements as not essential to essential on a…

  5. Television station acceptance of AIDS prevention PSAs and condom advertisements.

    PubMed

    Abernethy, A M; Wicks, J L

    1998-01-01

    AIDS is a fatal, though preventable disease with more than 56,000 new cases reported in 1996 alone. Condom advertisements and AIDS public service announcements (AIDS PSAs) can help prevent the spread of AIDS, but these AIDS PSAs often contain controversial subject matter and are thus rejected for broadcast by television stations. It is for this reason why a large-scale national mail survey was conducted. The survey, which examined the impact of personal ethical considerations of television station management on AIDS acceptance decisions in the US, was based on five hypothetical questions. It used questionnaires mailed to television station managers. Responses were received from 364 stations, yielding a 40.63% response rate. Significant results were found related to the impact of personal ethical concerns of television managers on AIDS acceptance decision. Most stations were unlikely to accept condom or safe sex advertisements but were more likely to accept generic AIDS messages. These findings pose a dilemma for public health officials, which include the high cost of television advertisements and the difficulty in choosing a creative execution type. The most effective approach would be to appeal to sales managers to run the advertisements since they are important for the community and serve the public interest. PMID:12295801

  6. Health claims and other health-related statements in the labeling and advertising of alcohol beverages (99R-199P). Final rule, Treasury decision.

    PubMed

    2003-03-01

    TTB is amending the regulations to prohibit the appearance on labels or in advertisements of any health-related statement, including a specific health claim, that is untrue in any particular or tends to create a misleading impression. A specific health claim on a label or in an advertisement is considered misleading unless the claim is truthful and adequately substantiated by scientific evidence; properly detailed and qualified with respect to the categories of individuals to whom the claim applies; adequately discloses the health risks associated with both moderate and heavier levels of alcohol consumption; and outlines the categories of individuals for whom any levels of alcohol consumption may cause health risks. In addition, TTB will consult with the Food and Drug Administration (FDA), as needed, on the use of specific health claims on labels. If FDA determines that a specific health claim is a drug claim that is not in compliance with the requirements of the Federal Food, Drug, and Cosmetic Act, TTB will not approve the use of such statement on a label. Health-related statements that are not specific health claims or health-related directional statements will be evaluated on a case-by-case basis to determine if they tend to mislead consumers. The final rule provides that health-related directional statements (statements that direct or refer consumers to a third party or other source for information regarding the effects on health of alcohol consumption) will be presumed misleading unless those statements include a brief disclaimer advising consumers that the statement should not encourage consumption of alcohol for health reasons, or some other appropriate disclaimer to avoid misleading consumers. TTB believes that the final regulations will ensure that labels and advertisements do not contain statements or claims that would tend to mislead the consumer about the significant health consequences of alcohol consumption. PMID:12625361

  7. Texas-style Fundraising and Public Relations for the International Year of Astronomy

    NASA Astrophysics Data System (ADS)

    Preston, Sandra; Barna, J. W.; Geiger, S.; Johnson, R.; Rimm, N.; Griffin, J.; Watson, K.

    2008-05-01

    McDonald Observatory can be a leader in Texas for the International Year of Astronomy (IYA09) celebration. Our strategy builds on the IYA09 program, tailoring it for the Texas audience, while also nationally promoting McDonald Observatory, UT Astronomy, the Hobby-Eberly Telescope Dark Energy Experiment (HETDEX) and our partnership in the Giant Magellan Telescope (GMT). We will also use this opportunity to make a concentrated outreach effort toward the Hispanic and Spanish-speaking communities in Texas and the nation, aligning with the IYA09 objective for improving relations with underrepresented and minority populations. Fundraising is a key ingredient to our success in 2009 and the future. With NASA Office of Space Science funding for education and public outreach being rethought, we will be focusing on new sources for fundraising, including private donations and corporate sponsorship, augmented by planned giving. We will take advantage of the timing to raise funds for special IYA09 programs, as well as for our large telescope projects HETDEX and GMT, along with our endowment and planned giving programs for education, outreach, and research. We will work with the UT McCombs School of Business on corporate sponsorship. During this time we will also go through a branding experience that will visually unify McDonald Observatory, UT Astronomy, and the education and public outreach programs. A consistent brand that can be used on the website and other media is our goal to build a stronger public presence that will aid us in our fundraising efforts. A Public Relations Internship Project produced a report to help launch this process. We are working with the UT College of Communications Advertising Department and with Hill Strategic Brand Solutions in Houston, Texas. We hope that our efforts will produce Texas-sized results!

  8. 40 CFR 300.155 - Public information and community relations.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 40 Protection of Environment 28 2011-07-01 2011-07-01 false Public information and community...) SUPERFUND, EMERGENCY PLANNING, AND COMMUNITY RIGHT-TO-KNOW PROGRAMS NATIONAL OIL AND HAZARDOUS SUBSTANCES... community relations. (a) When an incident occurs, it is imperative to give the public prompt,...

  9. 40 CFR 300.155 - Public information and community relations.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 40 Protection of Environment 29 2012-07-01 2012-07-01 false Public information and community...) SUPERFUND, EMERGENCY PLANNING, AND COMMUNITY RIGHT-TO-KNOW PROGRAMS NATIONAL OIL AND HAZARDOUS SUBSTANCES... community relations. (a) When an incident occurs, it is imperative to give the public prompt,...

  10. (Mis-)Measuring the Relative Pay of Public School Teachers

    ERIC Educational Resources Information Center

    Podgursky, Michael; Tongrut, Ruttaya

    2006-01-01

    Statistics on the relative pay of public school teachers are routinely cited by plaintiffs in school finance ("adequacy") lawsuits. However, comparisons of pay and benefits for public school teachers to those of professional employees in other sectors are complicated by the fact that most teachers work under contracts that are nine or ten months…

  11. State Profiles: Current Status of Public Sector Labor Relations.

    ERIC Educational Resources Information Center

    Labor Management Services Administration (DOL), Washington, DC. Div. of Public Employee Labor Relations.

    This guide summarizes the coverage of public employees by state labor relations laws. For each state, the guide describes legal provisions, current situation, and current legislative activity. The report also includes data on population, public employment, work stoppages, and state revenues and expenditures. Agencies useful in gathering and…

  12. Work Stoppages and Public Relations: Winning the War of Words

    ERIC Educational Resources Information Center

    Powell, James

    1975-01-01

    An ongoing public relations effort can build trust and support for the district's management team among employees and the general public. This trust is especially valuable in the event of a labor dispute. (Published by New Jersey School Boards Association, Box 909, 383 West State Street, Trenton, New Jersey 08605.) (JG)

  13. Assessing Communication Behavior: An Application within the Public Relations Profession.

    ERIC Educational Resources Information Center

    Long, Larry W.; Hazelton, Vincent, Jr.

    1984-01-01

    Found significant differences in the communication behavior of public relations professionals within the following organizational variables: profit vs. nonprofit, counseling vs. noncounseling, wide vs. narrow spans of control, and upper vs. lower management levels. Provides an approach for understanding communication activity of public relations…

  14. Breadth of Perspective--An Important Concept for Public Relations.

    ERIC Educational Resources Information Center

    Culbertson, Hugh M.

    "Breadth of perspective" is a significant concept for definition of public goals, especially in line with the two-way symmetric model of public relations practice. The concept involves four components: (1) awareness that more than one definition, stand, or conclusion is possible and is probably accepted as valid by significant persons or groups;…

  15. Asking Basic Questions: Public Relations vs. Private Enterprise.

    ERIC Educational Resources Information Center

    Olasky, Marvin N.

    The development of modern public relations is traced in this paper. The opposition of James Madison and his colleagues to involving the federal government in projects of "public interest" because they had seen the system abused by British authorities is explained, and the efforts of nineteenth century leaders within the railroad industry to obtain…

  16. A Public Relations Handbook for Early Childhood Organizations.

    ERIC Educational Resources Information Center

    First, Joan

    This public relations handbook for staff members of early childhood organizations identifies elements of the communications process and provides tips on conducting effective publicity activities. News (hard breaking news and news with a human interest slant) is distinguished from trivia and examples are given of each. Guidelines for arranging…

  17. Ethics in medical information and advertising.

    PubMed

    Serour, G I; Dickens, B M

    2004-05-01

    This article presents findings and recommendations of an international conference held in Cairo, Egypt in 2003 concerning issues of ethical practice in how information is provided to and by medical practitioners. Professional advertising to practitioners and the public is necessary, but should exclude misrepresentation of qualifications, resources, and authorship of research papers. Medical institutions are responsible for how staff members present themselves, and their institutions. Medical associations, both governmental licensing authorities and voluntary societies, have powers and responsibilities to monitor professional advertisement to defend the public interest against deception. Medical journals bear duties to ensure authenticity of authorship and integrity in published papers, and the scientific basis of commercial advertisers' claims. A mounting concern is authors' conflict of interest. Mass newsmedia must ensure accuracy and proportionality in reporting scientific developments, and product manufacturers must observe truth in advertising, particularly in Direct-to-Consumer advertising. Consumer protection by government agencies is a continuing responsibility. PMID:15099793

  18. Understanding advertising in pet nutrition.

    PubMed

    Brown, R G

    1994-04-01

    Advertising is part of the effort to attract attention of consumers to products, in this case, pet foods. It is generally benign in its effect, but it can be misleading, although rarely deliberately so. It uses a specialized vocabulary, which must be mastered if one is to understand what is intended. For all of the expense and effort, advertising figures directly in relatively few decisions to purchase. Its main intention is to call our attention to a particular pet food and to give that product an image. If the pet food does not perform in the consumer's hands, then all of the advertising on earth will not be persuasive. On the other hand, if a product performs well, the word-of-mouth will be positive and that mode of advertising is one of the most effective. PMID:8076285

  19. Understanding advertising in pet nutrition.

    PubMed Central

    Brown, R G

    1994-01-01

    Advertising is part of the effort to attract attention of consumers to products, in this case, pet foods. It is generally benign in its effect, but it can be misleading, although rarely deliberately so. It uses a specialized vocabulary, which must be mastered if one is to understand what is intended. For all of the expense and effort, advertising figures directly in relatively few decisions to purchase. Its main intention is to call our attention to a particular pet food and to give that product an image. If the pet food does not perform in the consumer's hands, then all of the advertising on earth will not be persuasive. On the other hand, if a product performs well, the word-of-mouth will be positive and that mode of advertising is one of the most effective. PMID:8076285

  20. What a public-relations-model regarding radioactive waste implicates

    SciTech Connect

    Ohnishi, Teruaki |

    1996-12-31

    The behavior of public attitude to radioactive waste with time was investigated by using a mathematical model which was developed for estimating the extent of attitude change, being based on the assumption that the change of public attitude to a certain subject is caused by the information environment mainly formed by the newsmedia. Investigations were also made on the extent the public relations activity can contribute to the change of public opinion for the radioactive waste, and on the method of assortment and execution of various types of activity which brings the maximum change of attitude under a given condition of budget.

  1. Understanding News Values: Secret to Good Public Relations.

    ERIC Educational Resources Information Center

    Oates, Rita Haugh

    1981-01-01

    Explains the news values that journalists use. Shows English teachers and administrators how they can apply this knowledge of news media to improve public relations between the school and the community. (RL)

  2. Effect of Public Relations Efforts on Media Visibility of Organizations.

    ERIC Educational Resources Information Center

    Stocking, S. Holly

    1985-01-01

    Reveals that under some circumstances, public relations activities have no relationship or "effect" on media visibility independent of the news value characteristics of the organizations for which they are working. (FL)

  3. Children's Advertising Guidelines.

    ERIC Educational Resources Information Center

    Council of Better Business Bureaus, Inc., New York, NY.

    These guidelines have been developed for the use of advertisers and advertising agencies and for the self-regulatory mechanism which these groups have established, the National Advertising Division, to help ensure that advertising directed to children is truthful, accurate, and fair to children's perceptions. Preliminary sections set forth basic…

  4. Advertising on the Internet.

    ERIC Educational Resources Information Center

    Jugenheimer, Donald W.

    1996-01-01

    States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

  5. 22 CFR 146.540 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 22 Foreign Relations 1 2011-04-01 2011-04-01 false Advertising. 146.540 Section 146.540 Foreign Relations DEPARTMENT OF STATE CIVIL RIGHTS NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR... Education Programs or Activities Prohibited § 146.540 Advertising. A recipient shall not in any...

  6. Public Relation and Public Information Inservice Training for Occupational Specialists and Other School Personnel.

    ERIC Educational Resources Information Center

    Kershaw, James T., Ed.

    One of several products developed for a comprehensive program of career development (kindergarten through university) for vocational education in Florida, this manual, consisting of two parts, contains a public relations program to introduce occupation specialists to key publics. Part 1 delineates the procedure for making contacts with the key…

  7. Leaving Public Schools for Home Schooling: Implications for School Public Relations.

    ERIC Educational Resources Information Center

    McLeod, Suzanne E.; Osterman, Karen F.

    2003-01-01

    Addresses the sources of dissatisfaction from parents who had removed their children from public schools to begin home schooling. Implications for public schools' community relations and practice specifically focus on three areas of greatest concern: student grouping practices, peer relationships, and the extension of the school day via homework.…

  8. Analysis of food advertising to children on Spanish television: probing exposure to television marketing

    PubMed Central

    Campos, Daniel; Hernández-Torres, Juan José; Agil, Ahmad; Comino, Mariano; López, Juan Carlos; Macías, Victoria

    2016-01-01

    Introduction We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to 2007, measuring children's exposure to healthy and unhealthy advertisements, after the new European and Spanish Public Health laws published in 2011. Material and methods Two thematic channels for children (TC), and 2 generalist channels (GC) for all ages were recorded, between April and May 2013, on 2 week and 2 weekend days. Food advertisements were classified as core (CFA) (nutrient dense, low energy), non-core (NCFA) (unbalanced energy profile or high in energy), or others (OFA) (supermarkets and special food). Results One thousand two hundred sixty-three food advertisements were recorded (TC: 579/GC: 684) in 2013. NCFA were the most shown (54.9%) in the regular full day TV programming (p < 0.001). In 2013, children watching GC had a higher relative risk of being exposed to fast food advertisements than when watching TC (RR = 2.133, 95% CI: 1.398–3.255); CFA were broadcast most frequently in 2013 (GC: 23.7%; and TC: 47.2%) vs. 2007 (TC: 22.9%) (p < 0.001). The proportion of broadcasting between NCFA/CFA and OFA food advertisements in children's peak time slots was higher on TC (203/162) during 2013 than on GC (189/140), and significantly higher than that shown on TC in 2007 (180/36, p < 0.001). Conclusions Broadcasting of unhealthy TV food advertising on TC is lower today than six years ago; but, children's exposure to TV advertising of unhealthy food is worrying in Spain, and there is more exposure to unhealthy than healthy food by TV. Watching GC in 2013 had higher risk of being exposed to fast food advertisements than watching TC. PMID:27478462

  9. ASK: The Advertising Survival Kit; A Guide to Advertising in High School Newspapers and Yearbooks.

    ERIC Educational Resources Information Center

    Lain, Laurence B.

    The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

  10. Teaching Culture: The Challenges and Opportunities of International Public Relations.

    ERIC Educational Resources Information Center

    George, Amiso M.

    2003-01-01

    Focuses on the challenges and opportunities for international public relations practice. Looks at current United States-Arab relations issues in international crisis communication. Discusses those issues, especially the role of culture and media. Proposes strategies including a case study that teachers can use to help students become effective…

  11. New image of psychiatry, mass media impact and public relations.

    PubMed

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry. PMID:20562738

  12. Pharmaceutical Advertising and Medicare Part D

    PubMed Central

    Lakdawalla, Darius; Sood, Neeraj; Gu, Qian

    2013-01-01

    We explore how and to what extent prescription drug insurance expansions affects incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug classes, where firms internalize a larger share of the benefits from advertising. Empirically, we find that the implementation of Part D coincides with a 14% to 19% increase in total advertising expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised utilization among non-elderly patients outside the Part D program by about 3.6%. This is roughly half of the direct utilization effect of Part D on elderly beneficiaries. The results suggest the presence of considerable spillover effects from publicly subsidized prescription drug insurance on the utilization and welfare of consumers outside the program. PMID:24308884

  13. Direct-to-Consumer Advertising of Pharmaceuticals

    PubMed Central

    Gellad, Ziad F.; Lyles, Kenneth W.

    2014-01-01

    Since the FDA released new guidelines on broadcast direct-to-consumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased exponentially. The impact on providers, patients and the health care system is varied and dynamic, and the rapid changes in the last several years have markedly altered the health care landscape. To continue providing optimal medical care, physicians and other health-care providers must be able to manage this influence on their practice, and a more thorough understanding of this phenomenon is an integral step toward this goal. This review will summarize the history of direct-to-consumer drug advertisements and the current regulations governing them. It will summarize the evidence concerning the impact of direct-to-consumer advertising on the public, providers and the health care system and conclude with observations regarding the future of direct-to-consumer advertising. PMID:17524744

  14. How Broadcast Volume and Emotional Content Affect Youth Recall of Anti-Tobacco Advertising

    PubMed Central

    Biener, Lois; Wakefield, Melanie; Shiner, Cecilia M.; Siegel, Michael

    2008-01-01

    Background Televised anti-tobacco advertising has been shown to be effective for discouraging smoking initiation; however, purchasing broadcasting time is very costly. This study investigated the relative impact of the broadcast volume (media weight) and the emotional content of an ad as predictors of advertising recall. Methods The data come from a random-digit-dialed survey conducted in 2001 and 2002 of 3863 youth aged 12–17. Media weight was based on commercial TV ratings data. The emotional intensity of advertisements was derived from the ratings made by independent youth judges. Results Data analyses were conducted between 2005 and 2007. Results indicated that media weight was a significant predictor of recall, but the emotional content of the ad was an even stronger predictor. Also, ads low in emotional intensity required more media weight than those high in emotional intensity to achieve the same amount of increase in recall. Conclusions This study extends prior research that highlights the importance of emotional intensity for effective anti-tobacco advertising. It also indicates that, relative to unemotional advertisements, emotionally arousing advertisements require fewer broadcasts to achieve the same level of recall, and hence are likely to be less costly to a public health campaign. PMID:18482819

  15. A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients.

    PubMed

    Tan, Andy S L

    2015-01-01

    Cancer-related direct-to-consumer advertising (DTCA) is controversial because cancer treatment is complex and entails more risks and costs than typical treatments that are advertised for other conditions. Drawing from the Structural Influence Model of Communication, this study explores communication inequalities in DTCA exposure across social determinants among a population-based sample of 2013 patients diagnosed with breast, prostate, or colorectal cancers. Three survey items assessed patients' frequency of encountering ads concerning treatment alternatives for cancer, dealing with side effects of treatment, and doctors or hospitals offering services for cancer following their diagnosis. The analysis showed that overall exposure to DTCA in this study population was modest (median was once per week). Breast cancer patients reported significantly higher exposure to all three ad categories and overall DTCA exposure than prostate and colorectal cancer patients. Older patients consistently reported lower overall exposure to DTCA across the three cancer types. Other significant correlates included ethnicity (higher exposures among African American prostate cancer patients vs. White; lower exposures in Hispanic colorectal cancer patients vs. White) and cancer stage (higher exposures in Stage IV prostate cancer patients vs. Stages 0-II). Education level did not predict patients' DTCA exposure. The implications of these observed inequalities in DTCA exposure on cancer outcomes are discussed. PMID:25357119

  16. From legitimate consumers to public relations pawns: the tobacco industry and young Australians

    PubMed Central

    Carter, S

    2003-01-01

    Objective: To document the Australian tobacco industry's activities regarding youth smoking to support tobacco control. Method: 492 industry documents from primary and secondary websites were abstracted and analysed. Results: Australian legislation and rhetoric on youth and tobacco has changed dramatically over the last 50 years, from an unproblematic association of teenagers and smoking in the 1960s, through the industry's aggressive attacks and denials in the 1980s, to the 1990s, when industry became newly compliant with "societal expectations" and youth became a dominant bargaining issue in the industry's public relations strategy. The industry's current policy is to simultaneously blame others for underage smoking, frame the industry as socially responsible via voluntary marketing codes, youth access programmes, and school education, and market actively to young adults. Conclusions: The arbitrary distinction between 17 and 18 year olds is, particularly in Australia's dark market, a liability for tobacco control and an opportunity for the industry, which is attempting to claim the high moral ground traditionally occupied by tobacco control on the youth issue. The current review of Australia's Tobacco Advertising Prohibition Act of 1992 should prohibit all forms of industry communication targeting young people, including retail access and schools programmes and below-the-line marketing. Tobacco control advocacy should highlight the industry's attempts to use the youth issue in its own favour while laying the blame elsewhere. PMID:14645951

  17. 14 CFR 399.84 - Price advertising.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 14 Aeronautics and Space 4 2012-01-01 2012-01-01 false Price advertising. 399.84 Section 399.84... STATEMENTS STATEMENTS OF GENERAL POLICY Policies Relating to Enforcement § 399.84 Price advertising. The... ground accommodations) or a tour component (e.g., a hotel stay) that states a price for such...

  18. Young Adolescents, Tobacco Advertising, and Smoking

    ERIC Educational Resources Information Center

    Santana, Yolanda; Gonzalez, Beatriz; Pinilla, Jaime; Calvo, Jose Ramon; Barber, Patricia

    2003-01-01

    Background: In adolescents aged 12-14, we measured attitudes to tobacco advertising. Our purpose is to understand the relation of these attitudes to tobacco use and identify the groups most influenced by the advertising. Methods: Survey of adolescents on Gran Canaria Island, Spain, about aspects of family, school, peers, tobacco consumption, and…

  19. 12 CFR 626.6020 - Nondiscriminatory advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... Development's implementing regulations (24 CFR parts 100 and 109), and title VII (the Equal Credit Opportunity... implementing regulation (12 CFR part 202), or this subpart. (b) Written advertisements relating to dwellings... 12 Banks and Banking 6 2011-01-01 2011-01-01 false Nondiscriminatory advertising. 626.6020...

  20. 12 CFR 626.6020 - Nondiscriminatory advertising.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... Development's implementing regulations (24 CFR parts 100 and 109), and title VII (the Equal Credit Opportunity... implementing regulation (12 CFR part 202), or this subpart. (b) Written advertisements relating to dwellings... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Nondiscriminatory advertising. 626.6020...

  1. 14 CFR 141.23 - Advertising limitations.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 14 Aeronautics and Space 3 2010-01-01 2010-01-01 false Advertising limitations. 141.23 Section 141... relating to its certification and ratings that is false or designed to mislead any person contemplating... certificate may not advertise that the school is certificated unless it clearly differentiates between...

  2. 14 CFR 399.84 - Price advertising.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 14 Aeronautics and Space 4 2010-01-01 2010-01-01 false Price advertising. 399.84 Section 399.84 Aeronautics and Space OFFICE OF THE SECRETARY, DEPARTMENT OF TRANSPORTATION (AVIATION PROCEEDINGS) POLICY STATEMENTS STATEMENTS OF GENERAL POLICY Policies Relating to Enforcement § 399.84 Price advertising....

  3. Some Correlates of Media Political Advertising Credibility.

    ERIC Educational Resources Information Center

    Einsiedel, E. F.; Casey, William

    Data collected as part of a larger survey that focused on the 1978 gubernatorial race in New York State were used in a study of political advertising and media credibility. Specifically, the study examined the factors that influence an individual's rating of the helpfulness of political advertising and related these factors to voting patterns. A…

  4. Distance Learning and the Web: Are Advertising Programs Missing the Target?

    ERIC Educational Resources Information Center

    Falk, Louis K.; Rehman, Sharaf; Foster, Dawn

    1999-01-01

    Discusses survey results that examined whether distance education programs at universities offering courses in advertising and/or public relations make use of the Internet/Web pages to inform potential students about courses taught via distance education. The survey and list of Association of Education in Journalism and Mass Communication (AEJMC)…

  5. Advertising and Regulation during the New Deal Era, 1933-1941.

    ERIC Educational Resources Information Center

    Lanfranco, Leonard W.

    As the "New Deal" era of the "Great Depression" promised relief from the publicly perceived failures of business and industry, a corresponding attitude of consumerism arose, aimed at "Big Business's" accomplice, advertising. Across the nation, national and local consumer protection organizations arose, and nonconsumer related organizations adopted…

  6. "The Day After." A Gamble That Paid Off: An Advertiser's Assessment.

    ERIC Educational Resources Information Center

    Kaatz, Ronald B.

    1984-01-01

    Describes the promotion and public relations campaign and sale of commercial time by the American Broadcasting Corporation for "The Day After," a movie depicting nuclear holocaust, and discusses Nielsen Company findings and a J. Walter Thompson USA audience analysis and reaction survey regarding the program and its advertisers. (MBR)

  7. Public spending on health care: how are different criteria related?

    PubMed

    Musgrove, P

    1999-06-01

    At least nine different criteria are relevant for decisions about public spending for health care. These include economic efficiency criteria (public goods, externalities, catastrophic cost, and cost-effectiveness), ethical reasons (poverty, horizontal and vertical equity, and the rule of rescue), and political considerations (especially demands by the populace). Sometimes one criterion should be examined before another one is considered; that is, they are hierarchically related. Sometimes two criteria will not be compatible but will conflict, forcing difficult choices--particularly between efficiency and equity. Properly thought-out choices of which health care interventions to finance with public funds therefore depend not only on looking at all these criteria, but also on treating them in the appropriate sequence and taking account of their possible inconsistencies. Public funds should finance public and semi-public goods that are cost-effective and for which demand is inadequate; cost-effective interventions that preferentially benefit the poor; and catastrophically costly care, when contributory insurance will not work or there are good reasons to finance insurance publicly. PMID:10538919

  8. Index of Laser Program publications and related reports, 1983

    SciTech Connect

    Not Available

    1984-05-01

    This document provides a listing of titles and authors of publications from the LLNL Laser Program during calendar year 1983. It is presented as an aid for researchers in the field who may not otherwise have access to a full listing of laser-related work done at LLNL. The intent is to provide a brief and concise listing. Publications are classified by subject, but cross references are not supplied and those documents which logically fall in more than one category may not appear to be in the obvious location. We recognize that gaining access to the publications may be difficult, and have appended a listing of libraries that have microfiche copies of one or more years of LLNL Laser Program publications.

  9. Advertising health: the case for counter-ads.

    PubMed Central

    Dorfman, L; Wallack, L

    1993-01-01

    Public service advertisements have been used by many in hopes of "selling" good health behaviors. But selling good behavior--even if it could be done more effectively--is not the best goal for using mass media to prevent health problems. Personal behavior is only part of what determines health status. Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising. Public service advertising may be doing more harm than good if it is diverting attention from more effective socially based health promotion strategies. Counter-ads are one communications strategy that could be used to promote a broader responsibility for rectifying health problems. In the tradition of advocacy advertising directly promoting policy rather than products, counter-ads promote views consistent with a public health perspective. Counter-ads set the agenda for health issues, conferring status on policy-oriented strategies for addressing health problems. The primary purpose of counter-ads is to challenge the dominant view that public health problems reflect personal health habits. They are controversial because they place health issues in a social and political context. Advertising strategies for health promotion range over a spectrum from individually oriented public service advertising to socially oriented counter-advertising. The recent anti-tobacco campaign from the California Department of Health Services represents advertisements across the spectrum. Counter-ads that focus on a politically controversial definition for health problems are an appropriate and necessary alternative to public service advertising. PMID:8265756

  10. 29 CFR 1625.4 - Help wanted notices or advertisements.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 29 Labor 4 2010-07-01 2010-07-01 false Help wanted notices or advertisements. 1625.4 Section 1625.4 Labor Regulations Relating to Labor (Continued) EQUAL EMPLOYMENT OPPORTUNITY COMMISSION AGE DISCRIMINATION IN EMPLOYMENT ACT Interpretations § 1625.4 Help wanted notices or advertisements. (a) Help wanted notices or advertisements may not...

  11. Perceived Informativeness of and Irritation with Local Advertising.

    ERIC Educational Resources Information Center

    Pasadeos, Yorgo

    1990-01-01

    Surveys mall shoppers to determine the relative informativeness of retail advertising. Finds that newspaper advertisements are considered the most informative with radio commercials next and television commercials least. Finds that newspaper ads are more irritating than radio or television advertising. Finds older and wealthier shoppers more…

  12. 21 CFR 530.4 - Advertising and promotion.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 21 Food and Drugs 6 2011-04-01 2011-04-01 false Advertising and promotion. 530.4 Section 530.4... DRUGS, FEEDS, AND RELATED PRODUCTS EXTRALABEL DRUG USE IN ANIMALS General Provisions § 530.4 Advertising and promotion. Nothing in this part shall be construed as permitting the advertising or promotion...

  13. 17 CFR 256.930.1 - General advertising expenses.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 17 Commodity and Securities Exchanges 3 2011-04-01 2011-04-01 false General advertising expenses... UTILITY HOLDING COMPANY ACT OF 1935 2. Expense § 256.930.1 General advertising expenses. This account shall include the cost of materials used and expenses incurred in advertising and related...

  14. Comparative Television Advertising: Examining Its Nature and Frequency

    ERIC Educational Resources Information Center

    Brown, Stephen W.; Jackson, Donald W.

    1977-01-01

    Reports on the findings of a content analysis of 896 nationally televised advertisements which showed that strictly defined, comparative advertisements are a relatively small percentage of total national television advertisements and that certain product types (drugs, household, and foods) are more likely to utilize comparisons. (MB)

  15. 29 CFR 1625.4 - Help wanted notices or advertisements.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 29 Labor 4 2012-07-01 2012-07-01 false Help wanted notices or advertisements. 1625.4 Section 1625.4 Labor Regulations Relating to Labor (Continued) EQUAL EMPLOYMENT OPPORTUNITY COMMISSION AGE DISCRIMINATION IN EMPLOYMENT ACT Interpretations § 1625.4 Help wanted notices or advertisements. (a) Help wanted notices or advertisements may not...

  16. 36 CFR 327.17 - Advertisement.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 36 Parks, Forests, and Public Property 3 2013-07-01 2012-07-01 true Advertisement. 327.17 Section 327.17 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY RULES AND REGULATIONS GOVERNING PUBLIC USE OF WATER RESOURCE DEVELOPMENT PROJECTS ADMINISTERED BY THE CHIEF OF...

  17. Priming Effects of Television Food Advertising on Eating Behavior

    PubMed Central

    Harris, Jennifer L.; Bargh, John A.; Brownell, Kelly D.

    2009-01-01

    Objective Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during television viewing may also contribute to obesity by triggering automatic snacking of available food. Design In Experiments 1a and 1b, elementary-school-aged children watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching. In Experiment 2, adults watched a television program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits or no food advertising. The adults then tasted and evaluated a range of healthy to unhealthy snack foods in an apparently separate experiment. Main Outcome Measures Amount of snack foods consumed during and after advertising exposure. Results Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising compared to the other conditions. In both experiments, food advertising increased consumption of products not in the presented advertisements, and these effects were not related to reported hunger or other conscious influences. Conclusion These experiments demonstrate the power of food advertising to prime automatic eating behaviors and thus influence far more than brand preference alone. PMID:19594263

  18. Do television food advertisements portray advertised foods in a 'healthy' food context?

    PubMed

    Adams, Jean; Tyrrell, Rachel; White, Martin

    2011-03-01

    Exposure to food promotion influences food preferences and diet. As food advertisements tend to promote 'less healthy' products, food advertising probably plays some role in the 'obesity epidemic'. Amid calls for increased regulation, food manufacturers are beginning to engage in a variety of health-promoting marketing initiatives. Positioning products in the context of a 'healthy', balanced diet in television advertisements is one such initiative. We explored whether the wider food context in which foods are advertised on television are 'healthier' than the advertised foods themselves. All foods shown in food advertisements broadcast during 1 week on one commercial UK channel were identified and classified as 'primary' (i.e. the focus of advertisements) or 'incidental'. The nutritional content of all foods was determined and that of primary and incidental foods were compared. Almost two-thirds of food advertisements did not include any incidental foods. When a wider food context was present, this tended to be 'healthier' than the primary foods that were the focus of food advertisements - particularly in terms of the food groups represented. It is not yet clear what effect this may have on consumers' perceptions and behaviour, and whether or not this practice should be encouraged or discouraged from a public health perspective. PMID:21078214

  19. Public Relations. Training Module 4.320.3.77.

    ERIC Educational Resources Information Center

    Waddell, Bob; Bonnstetter, Ron

    This document is an instructional module package prepared in objective form for use by an instructor familiar with public relations aspects of water and wastewater treatment plant management. Included are objectives, instructor guides, student handouts, and transparency masters. The module is divided into three sub-modules addressing customer…

  20. The Public Relations Almanac for Educators. Volume 1.

    ERIC Educational Resources Information Center

    Educational Communication Center, Camp Hill, PA.

    The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…

  1. The Computer as an Aid to Public Relations Writing.

    ERIC Educational Resources Information Center

    Rayfield, Robert E.

    Teachers of public relations and other communication areas, with endorsement from the Association for Education in Journalism and Mass Communication (AEJMC), should request the data processing industry to develop assisted instruction programs in journalistic writing. Such action would provide a clearly defined need for a significant market and…

  2. Producing a Public Relations Program for Disabled Adults.

    ERIC Educational Resources Information Center

    President's Committee on Employment of the Handicapped, Washington, DC.

    Before establishing a public relations program for disabled persons, it is essential to understand their needs and capabilities, involve these persons in the planning, know what state and community programs are available in the area, and define a fundamental purpose for the program. Knowing editors and writers at local newspapers, radio stations,…

  3. Beyond the Borders: Principles of International Public Relations.

    ERIC Educational Resources Information Center

    Crowther, Connie

    1994-01-01

    Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…

  4. The Informal Use of Parents in School Public Relations.

    ERIC Educational Resources Information Center

    Holleman, I. Thomas, Jr.

    This paper discusses a variety of ways school officials can effectively utilize participation by lay citizens in school affairs to maintain good public relations with the community. The important role of parents is stressed, and the value of homework assignments, teacher-parent group meetings, and individual teacher-parent conferences in…

  5. The Effects of Public Relations Messages about Corporate Social Responsibility.

    ERIC Educational Resources Information Center

    Reeves, Byron; Ferguson-Dethorne, Mary Ann

    To determine whether public relations messages generated from three different corporate social responsibility philosophies would have different effects on attitudes and behavioral intentions toward a corporation, 147 college students participated in an experiment. The three social responsibility philosophies were defined as: a "profit" concept,…

  6. Digital Public Relations: E-Marketing's Big Secret

    ERIC Educational Resources Information Center

    Gifford, Janet

    2010-01-01

    Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

  7. 40 CFR 300.155 - Public information and community relations.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 40 Protection of Environment 29 2013-07-01 2013-07-01 false Public information and community... responsible party. (b) An on-scene news office may be established to coordinate media relations and to issue... the lead agency. The OSC/RPM determines the location of the on-scene news office, but every...

  8. A Global Perspective on Public Relations Ethics: The Middle East.

    ERIC Educational Resources Information Center

    Kruckeberg, Dean

    Sophisticated public relations is being practiced in the Middle East. However, the models used in that region are not identical to American models, nor are they identical to those in other Western countries usually considered part of the "First World." In particular, Moslem culture heavily influences Middle East practice. Can the ethics of public…

  9. Teaching Teamwork to Public Relations Students: Does It Matter?

    ERIC Educational Resources Information Center

    Baker-Schena, Lori

    2011-01-01

    Purpose: The first purpose of this study was to determine the extent to which students in university capstone public relations classes who receive teamwork training demonstrate effective team behaviors, produce quality work, experience satisfaction in the teamwork process, and engender client satisfaction. The second purpose was to determine the…

  10. Broadening Research on Communication and School Public Relations

    ERIC Educational Resources Information Center

    Kowalski, Theodore J.

    2005-01-01

    Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…

  11. Crisis Communication and Management: Surviving a Public Relations Crisis

    ERIC Educational Resources Information Center

    Eramo, Eric M.

    2009-01-01

    Crisis management, or crisis communication, is never a good thing for a business to experience. It is, however, a public relations' professional moment to shine and put their honed skills to good use. A good crisis management plan is not only action during the crisis but preparation and reflection. Hiring a PR firm that deals with crisis…

  12. Selecting public relations personnel of hospitals by analytic network process.

    PubMed

    Liao, Sen-Kuei; Chang, Kuei-Lun

    2009-01-01

    This study describes the use of analytic network process (ANP) in the Taiwanese hospital public relations personnel selection process. Starting with interviewing 48 practitioners and executives in north Taiwan, we collected selection criteria. Then, we retained the 12 critical criteria that were mentioned above 40 times by theses respondents, including: interpersonal skill, experience, negotiation, language, ability to follow orders, cognitive ability, adaptation to environment, adaptation to company, emotion, loyalty, attitude, and Response. Finally, we discussed with the 20 executives to take these important criteria into three perspectives to structure the hierarchy for hospital public relations personnel selection. After discussing with practitioners and executives, we find that selecting criteria are interrelated. The ANP, which incorporates interdependence relationships, is a new approach for multi-criteria decision-making. Thus, we apply ANP to select the most optimal public relations personnel of hospitals. An empirical study of public relations personnel selection problems in Taiwan hospitals is conducted to illustrate how the selection procedure works. PMID:19197656

  13. Reputation Management: The New Face of Corporate Public Relations?

    ERIC Educational Resources Information Center

    Hutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M.

    2001-01-01

    Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate public…

  14. Issues Management and the Use of Technologies in Public Relations.

    ERIC Educational Resources Information Center

    Ramsey, Shirley A.

    1993-01-01

    Finds that members of the Issues Management Association were more positively involved with two procedures--"environmental scanning for emerging issues" and "developing communication plans about the issues"--than were other public relations practitioners. Finds that respondents were highly likely to use advanced communication technologies to help…

  15. Paths to Upper Level Positions in Public Relations

    ERIC Educational Resources Information Center

    Bishop, Patrick J.

    2010-01-01

    Preparation for a career in the field of public relations (PR) is based on a set of unique core competencies typically found in liberal arts. Though PR professionals rarely gain business degrees, they acquire knowledge, skills, perspectives, and strategies well-suited to executive-level positions in business. Additionally, managerial positions in…

  16. In Her Own Name? Public Relations Pioneer Doris Fleischman Bernays.

    ERIC Educational Resources Information Center

    Henry, Susan

    The first married woman to be issued a United States passport (1925) in her maiden name Doris E. Fleischman and her husband, Edward L. Bernays, maintained a partnership in one of the country's premier public relations firms until Fleischman's death in 1980. Yet although Bernays received tremendous popular, trade, and scholarly media attention,…

  17. Online Advertising as a Public Health and Recruitment Tool: Comparison of Different Media Campaigns to Increase Demand for Smoking Cessation Interventions

    PubMed Central

    Milner, Pat; Saul, Jessie E; Pfaff, Lillian

    2008-01-01

    Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments. Given that 12 million people search for smoking cessation information each year, online advertising may represent a cost-efficient approach to reach and recruit online smokers to treatment. Online ads can be implemented in many forms, and surveys consistently show that consumers are receptive. Few studies have examined the potential of online advertising to recruit smokers to cessation treatments. Objective The aims of the study were to (1) demonstrate the feasibility of online advertising as a strategy to increase consumer demand for cessation treatments, (2) illustrate the tools that can be used to track and evaluate the impact of online advertising on treatment utilization, and (3) highlight some of the methodological challenges and future directions for researchers. Methods An observational design was used to examine the impact of online advertising compared to traditional recruitment approaches (billboards, television and radio ads, outdoor advertising, direct mail, and physician detailing) on several dependent variables: (1) number of individuals who enrolled in Web- or telephone-based cessation treatment, (2) the demographic, smoking, and treatment utilization characteristics of smokers recruited to treatment, and (3) the cost to enroll smokers. Several creative approaches to online ads (banner ads, paid search) were tested on national and local websites and search engines. The comparison group was comprised of individuals who registered for Web-based cessation treatment in response to traditional advertising during the same time period. Results A total of 130,214 individuals responded to advertising during the study period: 23,923 (18.4%) responded to traditional recruitment approaches and 106,291 (81.6%) to online ads. Of

  18. The Quest for Professional Advertising Education Before 1917.

    ERIC Educational Resources Information Center

    Schultze, Quentin J.

    Historical sources show that advertising practitioners actively sought to improve the respectability of their profession between 1885 and 1917. Advertising professionals during that time wanted to rid their occupation of its poor public image and to create public acceptance by eliminating nonprofessional conduct and by patterning the advertising…

  19. 36 CFR 504.11 - Photographs for news, advertising, or commercial purposes.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 36 Parks, Forests, and Public Property 3 2011-07-01 2011-07-01 false Photographs for news, advertising, or commercial purposes. 504.11 Section 504.11 Parks, Forests, and Public Property SMITHSONIAN... for news, advertising, or commercial purposes. No photographs for advertising or any other...

  20. 36 CFR 504.11 - Photographs for news, advertising, or commercial purposes.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 3 2010-07-01 2010-07-01 false Photographs for news, advertising, or commercial purposes. 504.11 Section 504.11 Parks, Forests, and Public Property SMITHSONIAN... for news, advertising, or commercial purposes. No photographs for advertising or any other...

  1. [Alcohol beverage advertisements--survey of weekly magazines].

    PubMed

    Okazaki, N; Higuchi, S

    1995-02-01

    This paper presents an analysis of alcohol beverage advertisements appearing in weekly magazines and comics. Few studies have be undertaken on this sector of the mass media in Japan. The results are compared with those of a similar study in the United States. We also review alcohol advertisements on television and the drinking scenes shown in comics. On the average, Japanese magazines tend to contain fewer alcohol advertisements than American magazines. However, 18 (53%) in 34 weekly magazines contained alcohol advertisements showing that such magazines are an important medium for alcoholic beverage advertising in Japan. There were also alcohol advertisements targeting to particular populations, youths and women, which may be connected with the increase in drinking in these groups. Alcohol advertisements in the mass media should be monitored continuously as public health issue. PMID:7726756

  2. Efforts in Public Relations on Fusion in Europe

    NASA Astrophysics Data System (ADS)

    Ongena, J.; van Oost, G.

    2001-10-01

    An overview will be given of different published materials currently in use in Europe for public relations on fusion. We will also present a CD-ROM for individual and classroom use, containing (i) a general background on different energy forms, (ii) general principles of fusion, (iii) current research efforts and (iv) future prospects of fusion. This CD-ROM is currently in English, German, French, Spanish, Portuguese and Italian. Fusion posters developed in collaboration with CPEP in Dutch, French, German, Italian, Spanish and Portuguese will be shown. Several new brochures and leaflets intended to increase the public awareness on fusion in Europe will be on display.

  3. Health literacy knowledge among direct-to-consumer pharmaceutical advertising professionals.

    PubMed

    Mackert, Michael

    2011-09-01

    While direct-to-consumer (DTC) prescription drug advertising has been the subject of ongoing debate, to this point the perspective of the advertising professionals engaged in creating these ads has been absent from the discussion. This study, consisting of in-depth interviews with advertising professionals (N = 22), was an initial investigation focused on these individuals. The primary purpose of this study was to explore advertising professionals' understanding of health literacy-consumers' ability to obtain, process, and act on health information; with that context in place, participants' views on the role of DTC advertising, industry regulations, and the future of the industry were also investigated. While some participants knew nothing about health literacy or had a relatively simple conceptualization (e.g., grade level of written materials), others exhibited more nuanced understanding of health literacy (e.g., the need to pair relevant images with text to enhance understanding). Participants spoke of the potential public health benefit of DTC advertising in educating consumers about health issues, but were realistic that such efforts on the part of pharmaceutical companies were driven primarily by business concerns-educational messages need to be tied directly to an advertised medication and its benefits. These professionals spoke of industry regulations as presenting additional barriers to effective communication and suggested that industry trends toward more niche products will necessitate more patient education about less well-known health issues. Directions for future research are considered, as more investigation of this understudied group is necessary to enrich the DTC prescription drug advertising debate. PMID:21469006

  4. Competition in Advertising.

    ERIC Educational Resources Information Center

    Avery, Jim

    1991-01-01

    Discusses five ways (high school newspaper and yearbook advertising, summer jobs, internships, contests, and student-run advertising agencies) students can start to prepare for a career in the competitive field of advertising while still in high school and college. (SR)

  5. The Bilingual Advertising Decision.

    ERIC Educational Resources Information Center

    Grin, Francois

    1994-01-01

    Examines the relationship between linguistic plurality and the rationale of advertising decisions. The article presents a simple model of sales to different language groups as a function of the level of advertising in each language, language attitudes, incomes, and an advertising response function. The model is intended as a benchmark, and several…

  6. Home Study Advertising Handbook.

    ERIC Educational Resources Information Center

    Lambert, Michael P., Ed.; Welch, Sally R., Ed.

    This handbook contains a collections of nine articles on the subject of direct-response advertising. The handbook gives advice on how to create effective advertisements for home study courses. The nine articles are the following: "Overview of Home Study Advertising in the 1990s" (Michael P. Lambert); "Ad Features that Sell" (Nancie E. Robertson);…

  7. Salaries of New Superintendents: A Public Relations Concern for Many Public School Boards

    ERIC Educational Resources Information Center

    Young, I. Phillip

    2007-01-01

    Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

  8. Alcohol advertising and alcohol consumption by adolescents.

    PubMed

    Saffer, Henry; Dave, Dhaval

    2006-06-01

    This study investigates the effects of alcohol advertising on adolescent alcohol consumption. The theory of an industry response function and evidence from prior studies indicate the importance of maximizing the variance in advertising measures. Monitoring the Future (MTF) and National Longitudinal Survey of Youth 1997 (NLSY97) data are augmented with alcohol advertising, originating on the market level, for five media. The large sample of the MTF allows estimation of race and gender-specific models. The longitudinal nature of the NLSY97 allows controls for unobserved heterogeneity with state-level and individual fixed effects. Price and advertising effects are generally larger for females relative to males. Controls for individual heterogeneity yield larger advertising effects, implying that the MTF results may understate the effects of alcohol advertising. Results from the NLSY97 suggest that a 28% reduction in alcohol advertising would reduce adolescent monthly alcohol participation from 25% to between 24 and 21%. For binge participation, the reduction would be from 12% to between 11 and 8%. The past month price-participation elasticity is estimated at -0.26, consistent with prior studies. The results show that reduction of alcohol advertising can produce a modest decline in adolescent alcohol consumption, though effects may vary by race and gender. PMID:16475245

  9. Advertising emergency department wait times.

    PubMed

    Weiner, Scott G

    2013-03-01

    Advertising emergency department (ED) wait times has become a common practice in the United States. Proponents of this practice state that it is a powerful marketing strategy that can help steer patients to the ED. Opponents worry about the risk to the public health that arises from a patient with an emergent condition self-triaging to a further hospital, problems with inaccuracy and lack of standard definition of the reported time, and directing lower acuity patients to the higher cost ED setting instead to primary care. Three sample cases demonstrating the pitfalls of advertising ED wait times are discussed. Given the lack of rigorous evidence supporting the practice and potential adverse effects to the public health, caution about its use is advised. PMID:23599836

  10. 39 CFR 963.22 - Public information.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 39 Postal Service 1 2011-07-01 2011-07-01 false Public information. 963.22 Section 963.22 Postal Service UNITED STATES POSTAL SERVICE PROCEDURES RULES OF PRACTICE IN PROCEEDINGS RELATIVE TO VIOLATIONS OF THE PANDERING ADVERTISEMENTS STATUTE, 39 U.S.C. 3008 § 963.22 Public information. The Librarian of...

  11. 39 CFR 963.22 - Public information.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 39 Postal Service 1 2013-07-01 2013-07-01 false Public information. 963.22 Section 963.22 Postal Service UNITED STATES POSTAL SERVICE PROCEDURES RULES OF PRACTICE IN PROCEEDINGS RELATIVE TO VIOLATIONS OF THE PANDERING ADVERTISEMENTS STATUTE, 39 U.S.C. 3008 § 963.22 Public information. The Librarian of...

  12. 39 CFR 963.22 - Public information.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 39 Postal Service 1 2010-07-01 2010-07-01 false Public information. 963.22 Section 963.22 Postal Service UNITED STATES POSTAL SERVICE PROCEDURES RULES OF PRACTICE IN PROCEEDINGS RELATIVE TO VIOLATIONS OF THE PANDERING ADVERTISEMENTS STATUTE, 39 U.S.C. 3008 § 963.22 Public information. The Librarian of...

  13. A Comparative Analysis of Internal Communication and Public Relations Audits. State of the Art.

    ERIC Educational Resources Information Center

    Dozier, David M.; Hellweg, Susan A.

    A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

  14. 36 CFR 331.20 - Advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 3 2010-07-01 2010-07-01 false Advertisement. 331.20 Section 331.20 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY REGULATIONS GOVERNING THE PROTECTION, USE AND MANAGEMENT OF THE FALLS OF THE OHIO NATIONAL WILDLIFE CONSERVATION AREA, KENTUCKY AND INDIANA § 331.20...

  15. 36 CFR 327.17 - Advertisement.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ..., impairment of a protected area's atmosphere of peace and tranquility, interference with program activities... 36 Parks, Forests, and Public Property 3 2014-07-01 2014-07-01 false Advertisement. 327.17 Section 327.17 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY RULES...

  16. 36 CFR 327.17 - Advertisment.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ..., impairment of a protected area's atmosphere of peace and tranquility, interference with program activities... 36 Parks, Forests, and Public Property 3 2011-07-01 2011-07-01 false Advertisment. 327.17 Section 327.17 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY RULES...

  17. 36 CFR 331.20 - Advertisement.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 36 Parks, Forests, and Public Property 3 2014-07-01 2014-07-01 false Advertisement. 331.20 Section 331.20 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY REGULATIONS GOVERNING THE PROTECTION, USE AND MANAGEMENT OF THE FALLS OF THE OHIO NATIONAL WILDLIFE CONSERVATION...

  18. 36 CFR 331.20 - Advertisement.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 36 Parks, Forests, and Public Property 3 2012-07-01 2012-07-01 false Advertisement. 331.20 Section 331.20 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY REGULATIONS GOVERNING THE PROTECTION, USE AND MANAGEMENT OF THE FALLS OF THE OHIO NATIONAL WILDLIFE CONSERVATION...

  19. 36 CFR 331.20 - Advertisement.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 36 Parks, Forests, and Public Property 3 2013-07-01 2012-07-01 true Advertisement. 331.20 Section 331.20 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY REGULATIONS GOVERNING THE PROTECTION, USE AND MANAGEMENT OF THE FALLS OF THE OHIO NATIONAL WILDLIFE CONSERVATION...

  20. 36 CFR 331.20 - Advertisement.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 36 Parks, Forests, and Public Property 3 2011-07-01 2011-07-01 false Advertisement. 331.20 Section 331.20 Parks, Forests, and Public Property CORPS OF ENGINEERS, DEPARTMENT OF THE ARMY REGULATIONS GOVERNING THE PROTECTION, USE AND MANAGEMENT OF THE FALLS OF THE OHIO NATIONAL WILDLIFE CONSERVATION...

  1. 36 CFR 223.227 - Sale advertisement.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 36 Parks, Forests, and Public Property 2 2013-07-01 2013-07-01 false Sale advertisement. 223.227 Section 223.227 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  2. 36 CFR 223.227 - Sale advertisement.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... 36 Parks, Forests, and Public Property 2 2011-07-01 2011-07-01 false Sale advertisement. 223.227 Section 223.227 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  3. 36 CFR 223.227 - Sale advertisement.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 36 Parks, Forests, and Public Property 2 2012-07-01 2012-07-01 false Sale advertisement. 223.227 Section 223.227 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  4. 36 CFR 223.227 - Sale advertisement.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 36 Parks, Forests, and Public Property 2 2014-07-01 2014-07-01 false Sale advertisement. 223.227 Section 223.227 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  5. 36 CFR 223.63 - Advertised rates.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... 36 Parks, Forests, and Public Property 2 2012-07-01 2012-07-01 false Advertised rates. 223.63 Section 223.63 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  6. 36 CFR 223.63 - Advertised rates.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... 36 Parks, Forests, and Public Property 2 2014-07-01 2014-07-01 false Advertised rates. 223.63 Section 223.63 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  7. 36 CFR 223.63 - Advertised rates.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 36 Parks, Forests, and Public Property 2 2013-07-01 2013-07-01 false Advertised rates. 223.63 Section 223.63 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER, SPECIAL FOREST PRODUCTS, AND FOREST BOTANICAL PRODUCTS...

  8. 45 CFR 86.59 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 45 Public Welfare 1 2010-10-01 2010-10-01 false Advertising. 86.59 Section 86.59 Public Welfare DEPARTMENT OF HEALTH AND HUMAN SERVICES GENERAL ADMINISTRATION NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL FINANCIAL ASSISTANCE Discrimination on the Basis of...

  9. 36 CFR 223.63 - Advertised rates.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 2 2010-07-01 2010-07-01 false Advertised rates. 223.63 Section 223.63 Parks, Forests, and Public Property FOREST SERVICE, DEPARTMENT OF AGRICULTURE SALE AND DISPOSAL OF NATIONAL FOREST SYSTEM TIMBER Timber Sale Contracts Appraisal and Pricing § 223.63...

  10. 36 CFR 1211.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 36 Parks, Forests, and Public Property 3 2010-07-01 2010-07-01 false Advertising. 1211.540 Section 1211.540 Parks, Forests, and Public Property NATIONAL ARCHIVES AND RECORDS ADMINISTRATION GENERAL RULES NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL FINANCIAL...

  11. 43 CFR 41.540 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 43 Public Lands: Interior 1 2010-10-01 2010-10-01 false Advertising. 41.540 Section 41.540 Public Lands: Interior Office of the Secretary of the Interior NONDISCRIMINATION ON THE BASIS OF SEX IN EDUCATION PROGRAMS OR ACTIVITIES RECEIVING FEDERAL FINANCIAL ASSISTANCE Discrimination on the Basis of...

  12. Public Relations and Technology Transfer Offices: An Assessment of US Universities' Relations with Media and Government

    ERIC Educational Resources Information Center

    Haney, James M.; Cohn, Andrew

    2004-01-01

    This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication …

  13. Do drug advertisements provide therapeutic information?

    PubMed

    Stimson, G V

    1977-03-01

    In this study of advertisements appearing in medical periodicals and by direct mail advertising to general practitioners, Dr. Stimson, a sociologist, concludes that from what is intended to provide therapeutic information hardly any therapeutic information is provided. He reminds the reader of the safeguards which surround all drug advertising by law and by the code of practice of the Association of the British Pharmaceutical Industry but these safeguards do not appear to control real or potential sins of omission. Frequently in these advertisements the literature relating to the drug is quoted but Dr. Stimson found that it was difficult to trace all the papers quoted in different types of medical library. (Some references quoted were to unpublished papers but surely the blame should be shared in this situation?) Dr. Stimson also gives a vivid and fascinating glimpse of what he calls the 'images and stereotypes' of the patients who, it is claimed, would benefit from the drug being advertised. Certainly most general practitioners must be aware that when they prescribe that image is displaced by an individual but the portrait gallery is indeed depressing. However, to balance these advertisements drug companies issue data sheets which must be more informative than advertisements and conform to regulations in their format. Unfortunately data sheets are only issued every 15 months whereas the 'average general practitioner is potentially exposed to 1,300 advertisements every month'. In other words, the data sheet and not the advertisement should be the guideline but it arrives too infrequently to offset the lack of therapeutic information contained in advertisements. PMID:870694

  14. Public Relations Accreditation. Proceedings of the Forum of the Commission on Public Relations-Speech Communication Association (2nd, San Francisco, November 18-21, 1989).

    ERIC Educational Resources Information Center

    Neff, Bonita Dostal, Ed.

    The first of five articles contained in these public relations accreditation proceedings is a guide for institutions entitled "Accreditation May or May Not Be For You: A Review of Accreditation in Public Relations" (Bonita Dostal Neff). Appended to this article are: International Communication Association's (ICA's) Public Relations Interest Group…

  15. 47 CFR 73.4195 - Political advertising by UHF translators.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Political advertising by UHF translators. 73... SERVICES RADIO BROADCAST SERVICES Rules Applicable to All Broadcast Stations § 73.4195 Political advertising by UHF translators. See Public Notice, FCC 76936, dated October 8, 1976. 62 FCC 2d 896; 41...

  16. 43 CFR 29.8 - Notification and advertisement.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... promulgated thereunder (33 CFR 153.203 and 40 CFR 110.10, respectively). (b) Upon receiving notice of an... 43 Public Lands: Interior 1 2010-10-01 2010-10-01 false Notification and advertisement. 29.8... LIABILITY FUND § 29.8 Notification and advertisement. (a) As soon as the person in charge of a vessel...

  17. Toward an Information Integration Approach to Issue Advertising.

    ERIC Educational Resources Information Center

    Douglas, William; And Others

    Issue advertising is intended to inform an audience--most commonly with the intent of changing unfavorable opinions or reinforcing favorable ones--to affect cognition (in contrast to the behavioral emphasis of product and service advertising, intended to stimulate trail and adoption). To explore public reactions to printed and televised issues…

  18. Reducing offensiveness of STD prevention advertisements in China.

    PubMed

    Waller, David S; Fam, Kim-Shyan

    2011-01-01

    The issue of sexually transmitted diseases is a socially sensitive one in Asian communities, with governments being criticized for not doing enough to reduce AIDS transmission, and the advertising of such issues potentially causing offense to people. This article surveys 630 people in China to determine their level of offense toward the advertising of condoms and STD prevention and analyzes the qualitative responses to how they would reduce the offensiveness of such advertising. The results found that generally women are more offended by the advertising of these products than men, and in terms of creative execution, women prefer implicit, prevention or effects messages, whereas men suggested a scientific message, or a focus on the creative strategy or media/location of the advertisement. It is recommended that traditional Chinese Confucian values are important for public policy makers to keep in mind when wanting to advertise socially sensitive issues in China and wider Asia. PMID:21932981

  19. 36 CFR 223.12 - Permission to cut, damage, or destroy trees without advertisement.

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... destroy trees without advertisement. 223.12 Section 223.12 Parks, Forests, and Public Property FOREST... trees without advertisement. Permission may be granted to cut, damage, or destroy trees, portions of trees, or other forest products on National Forest System lands without advertisement when necessary...

  20. 36 CFR 223.12 - Permission to cut, damage, or destroy trees without advertisement.

    Code of Federal Regulations, 2012 CFR

    2012-07-01

    ... destroy trees without advertisement. 223.12 Section 223.12 Parks, Forests, and Public Property FOREST... trees without advertisement. Permission may be granted to cut, damage, or destroy trees, portions of trees, or other forest products on National Forest System lands without advertisement when necessary...

  1. 36 CFR 223.12 - Permission to cut, damage, or destroy trees without advertisement.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... destroy trees without advertisement. 223.12 Section 223.12 Parks, Forests, and Public Property FOREST... trees without advertisement. Permission may be granted to cut, damage, or destroy trees, portions of trees, or other forest products on National Forest System lands without advertisement when necessary...

  2. 36 CFR 223.12 - Permission to cut, damage, or destroy trees without advertisement.

    Code of Federal Regulations, 2014 CFR

    2014-07-01

    ... destroy trees without advertisement. 223.12 Section 223.12 Parks, Forests, and Public Property FOREST... trees without advertisement. Permission may be granted to cut, damage, or destroy trees, portions of trees, or other forest products on National Forest System lands without advertisement when necessary...

  3. Attention competition with advertisement

    NASA Astrophysics Data System (ADS)

    Cetin, Uzay; Bingol, Haluk O.

    2014-09-01

    In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant.

  4. Attention competition with advertisement.

    PubMed

    Cetin, Uzay; Bingol, Haluk O

    2014-09-01

    In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant. PMID:25314476

  5. Trends in recall and appraisal of anti-smoking advertising among American youth: national survey results, 1997-2001.

    PubMed

    Johnston, Lloyd D; Terry-McEllrath, Yvonne M; O'Malley, Patrick M; Wakefield, Melanie

    2005-03-01

    Public health efforts to reduce the harms related to tobacco use currently include a significant emphasis on anti-smoking media campaigns. This paper provides (a) data on the overall extent of exposure to anti-smoking media among American youth from 1997 to 2001, (b) an appraisal of general youth reactions to such advertising, and (c) an examination of how exposure levels and reactions vary by socio-demographic characteristics. Data were obtained from the Monitoring the Future study, an ongoing nationwide study of youth. Data were collected each year from nationally representative separate and nonoverlapping school samples of 8th, 10th, and 12th grade students (N = 29,724; 24,639; and 12,138, respectively). Self-reported levels of recalled exposure to both electronic and print anti-smoking advertising were measured, as well as the judged impact and perceived exaggeration of such advertising. Data indicate that significant increases in overall exposure to anti-smoking advertising occurred over the study time period. These increases were associated with (a) increases in the self-reported likelihood that anti-smoking advertising diminished the probability of individual smoking behaviors, and (b) increases in the perceived level to which anti-smoking advertising exaggerates the risks associated with smoking. Further, these trends were significantly associated with various characteristics-most notably, ethnicity, smoking behaviors, and residence in a state with an ongoing tobacco-control program having a media component. PMID:15766002

  6. Focus on Ethics and Public Relations Practice in a University Classroom

    ERIC Educational Resources Information Center

    Smudde, Peter M.

    2011-01-01

    Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

  7. Alcohol advertising and youth: a measured approach.

    PubMed

    Jernigan, David H; Ostroff, Joshua; Ross, Craig

    2005-09-01

    Where alcohol industry self-regulation is the primary protection against youth exposure to alcohol advertising, independent, systematic monitoring of youth exposure can promote public awareness of and greater accountability in the industry's practices. Using commercially available databases, the Center on Alcohol Marketing and Youth has combined occurrence and audience data to calculate youth (aged 12-20 years) and adult (above the United States legal drinking age of 21 years) exposure to alcohol advertising on television and radio, in magazines and on the Internet. This research in the United States shows that alcohol companies have placed significant amounts of advertising where youth are more likely per capita to be exposed to it than adults. Further analyses by the Center have demonstrated that much of this excess exposure of youth to alcohol advertising in the United States could be eliminated if alcohol companies would adopt a threshold of 15% (roughly the proportion of 12-20-years-old in the population 12 and above) as the maximum youth audience composition for their advertising. Although adoption of such a threshold would still leave much youth exposure to alcohol marketing in such "unmeasured" activities as sponsorships, on-premise promotions and campus marketing, it would assist alcohol companies in reaching their intended audiences more efficiently while reducing overall youth exposure to their advertising. PMID:16167559

  8. Potential spillover educational effects of cancer-related direct-to-consumer advertising on cancer patients' increased information seeking behaviors: results from a cohort study.

    PubMed

    Tan, Andy S L

    2014-06-01

    Spillover effects of exposure to direct-to-consumer advertising (DTCA) of cancer treatments on patients' general inquiry about their treatments and managing their illness are not well understood. This study examines the effects of cancer patients' exposure to cancer-related DTCA on subsequent health information seeking behaviors from clinician and non-clinician sources (lay media and interpersonal contacts). Using a longitudinal survey design over 3 years, data was collected from cancer survivors diagnosed with colorectal, breast, or prostate cancer who were randomly sampled from the Pennsylvania Cancer Registry. Study outcome measures include patients' information engagement with their clinicians and information seeking from non-medical sources about cancer treatment and quality of life issues, measured in the second survey. The predictor variable is the frequency of exposure to cancer-related DTCA since diagnosis, measured at the round 1 survey. The analyses utilized lagged-weighted multivariate regressions and adjusted for round 1 levels of patient-clinician engagement, information seeking from nonmedical sources, and confounders. Exposure to cancer-related DTCA is associated with increased levels of subsequent patient-clinician information engagement (B = .023, 95% CI = .005-.040, p = .012), controlling for confounders. In comparison, exposure to DTCA is marginally significant in predicting health information seeking from non-clinician sources (B = .009, 95% CI = -.001-.018, p = .067). Cancer-related DTCA has potentially beneficial spillover effects on health information seeking behaviors among cancer patients. Exposure to DTCA predicts (a little) more patient engagement with their physicians. PMID:24254248

  9. Potential Spillover Educational Effects Of Cancer-Related Direct-To-Consumer Advertising On Cancer Patients’ Increased Information Seeking Behaviors: Results From A Cohort Study

    PubMed Central

    Tan, Andy SL

    2014-01-01

    Spillover effects of exposure to direct-to-consumer advertising (DTCA) of cancer treatments on patients’ general inquiry about their treatments and managing their illness are not well understood. This study examines the effects of cancer patients’ exposure to cancer-related DTCA on subsequent health information seeking behaviors from clinician and non-clinician sources (lay media and interpersonal contacts). Using a longitudinal survey design over three years, data was collected from cancer survivors diagnosed with colorectal, breast, or prostate cancer who were randomly sampled from the Pennsylvania Cancer Registry. Study outcome measures include patients’ information engagement with their clinicians and information seeking from non-medical sources about cancer treatment and quality of life issues, measured in the second survey. The predictor variable is the frequency of exposure to cancer-related DTCA since diagnosis, measured at the round 1 survey. The analyses utilized lagged weighted multivariate regressions and adjusted for round 1 levels of patient-clinician engagement, information seeking from non-medical sources, and confounders. Exposure to cancer-related DTCA is associated with increased levels of subsequent patient-clinician information engagement (B=.023, 95%CI=.005 to .040, p=.012), controlling for confounders. In comparison, exposure to DTCA is marginally significant in predicting health information seeking from non-clinician sources (B=.009, 95%CI=−.001 to .018, p=.067). Cancer-related DTCA has potentially beneficial spillover effects on health information seeking behaviors among cancer patients. Exposure to DTCA predicts (a little) more patient engagement with their physicians. PMID:24254248

  10. Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content.

    PubMed

    Menon, Mohan K; Goodnight, Janelle M; Wayne, Robin J

    2006-01-01

    The following is a report of a study designed to measure advertising content based on the cognitive and affective elements of informational (i.e., information processing) and transformational (i.e., experiential) content using the measure of advertising informational and transformational content developed by Puto and Wells (1984). A university hospital advertising campaign designed to be high in transformational content did not appear to affect perceived quality of local university hospitals relative to private hospitals or increase the likelihood of choosing a university hospital in the future. Further, experiences with university hospitals that seemed to be in direct contrast to the content of the advertisements based on subject perceptions affected how university hospital advertisements were perceived in terms of content. Conclusions and implications for hospital advertising campaigns are discussed. PMID:17062533

  11. Governing childhood obesity: framing regulation of fast food advertising in the Australian print media.

    PubMed

    Henderson, Julie; Coveney, John; Ward, Paul; Taylor, Anne

    2009-11-01

    Childhood obesity is widely constructed as reaching epidemic proportions with consumption of fast food viewed as a contributing factor. This paper analyses media reporting of the regulation of fast food consumption to children. A media search of five Australian newspapers for the period January 2006 to June 2008 elicited 100 articles relating to the regulation of fast food advertising to children. Content and thematic analysis of the articles reveal conflicting perspectives on the role of the state; the level of accountability of the food and advertising industries; and responsibilities of parents for regulating fast food consumption in children. The Federal Government, food and advertising industries and free to air broadcasters favour industry self-regulation and personal responsibility for fast food consumption while the proponents of government regulation include consumer groups, state government health ministers, nutrition and public health academics and medical and health foundations. The regulation of fast food advertising to children is discussed in relation to ideas about governance and the public health strategies which follow from these ideas. The paper argues that all proposed solutions are indicative of a neoliberal approach to the governance of health insofar as the responsibility for regulation of food marketing is viewed as lying with industry and the regulation of lifestyle risk is viewed as an individual responsibility. PMID:19758736

  12. Print Advertisements in Malaysia

    ERIC Educational Resources Information Center

    Hashim, Azirah

    2010-01-01

    This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. It describes the main component moves and rhetorical strategies used by writers to articulate the communicative purpose of the genre and the language…

  13. Advertising Pressures on Media.

    ERIC Educational Resources Information Center

    Hammitt, Harry

    The majority of the media in the United States is funded through revenues derived from the sale of advertising space. The problem that arises from this situation is fundamentally an economic one: if advertisers are paying the bills for the media, how much control over content should they have? This report offers a review of instances in which…

  14. Advertising the American Woman.

    ERIC Educational Resources Information Center

    Dispenza, Joseph E.

    This illustrated anthology of advertising in the popular press attempts to clarify the manner in which consumers have been conditioned to think about the roles of women in society. More than 2,000 copies of periodicals dating from 1900 to the present were consulted for the cultural information in their advertising. The selection of certain ads…

  15. Advertisements Demand Sense.

    ERIC Educational Resources Information Center

    Clanton, Brandolyn; And Others

    Self-contained units of study on advertising will help secondary students to critically analyze the utility, completeness, and accuracy of various sources of product information. In the first of five units, students are asked to think about the many benefits consumers and producers derive from advertising. The second unit makes students aware that…

  16. Current Trends in Public Sector Labor Relations Legislation

    ERIC Educational Resources Information Center

    Weitzman, Joan

    1976-01-01

    Reviews state labor legislation passed or debated in 1975 and early 1976. Also describes the impact of amending laws on the current labor picture and evident trends in public attitudes toward public employees. For availability, see EA 507 548. (Author)

  17. Advertising in This Issue

    NASA Astrophysics Data System (ADS)

    1999-09-01

    If you would like additional information about the products of the advertisers in this issue, the quickest and easiest way is via JCE Online's new service: Ad Index This will take you to the list of advertisers, each conveniently linked to their home page. To get advertising information via mail, fax, or email, refer to the top portion of the Readers Service Card inserted in the print issue. Whatever method of communication you use, be sure to mention to advertisers that you saw their ad in the Journal of Chemical Education. Advertising Representative McNeill Group, Inc. · 301 Oxford Valley Road, Suite 804 Yardley, PA 19067 · phone: 215/321-9662 or 800/275-5084 fax: 215/321-9636; email: jchemed@mcneill-group.com

  18. Advertising in This Issue

    NASA Astrophysics Data System (ADS)

    1999-11-01

    If you would like additional information about the products of the advertisers in this issue, the quickest and easiest way is via JCE Online's new service: Ad Index This will take you to the list of advertisers, each conveniently linked to their home page. To get advertising information via mail, fax, or email, refer to the top portion of the Readers Service Card inserted in the print issue. Whatever method of communication you use, be sure to mention to advertisers that you saw their ad in the Journal of Chemical Education. Advertising Representative McNeill Group, Inc. · 301 Oxford Valley Road, Suite 804 Yardley, PA 19067 · phone: 215/321-9662 or 800/275-5084 fax: 215/321-9636; email: jchemed@mcneill-group.com

  19. Advertising in This Issue

    NASA Astrophysics Data System (ADS)

    1999-10-01

    If you would like additional information about the products of the advertisers in this issue, the quickest and easiest way is via JCE Online's new service: Ad Index This will take you to the list of advertisers, each conveniently linked to their home page. To get advertising information via mail, fax, or email, refer to the top portion of the Readers Service Card inserted in the print issue. Whatever method of communication you use, be sure to mention to advertisers that you saw their ad in the Journal of Chemical Education. Advertising Representative McNeill Group, Inc. · 301 Oxford Valley Road, Suite 804 Yardley, PA 19067 · phone: 215/321-9662 or 800/275-5084 fax: 215/321-9636; email: jchemed@mcneill-group.com

  20. Advertising in This Issue

    NASA Astrophysics Data System (ADS)

    1999-12-01

    If you would like additional information about the products of the advertisers in this issue, the quickest and easiest way is via JCE Online's new service: Ad Index This will take you to the list of advertisers, each conveniently linked to their home page. To get advertising information via mail, fax, or email, refer to the top portion of the Readers Service Card inserted in the print issue. Whatever method of communication you use, be sure to mention to advertisers that you saw their ad in the Journal of Chemical Education. Advertising Representative McNeill Group, Inc. · 301 Oxford Valley Road, Suite 804 Yardley, PA 19067 · phone: 215/321-9662 or 800/275-5084 fax: 215/321-9636; email: jchemed@mcneill-group.com