Consumer product branding strategy and the marketing of physicians' services.

PubMed

Friedrich, H; Witt, J

1995-01-01

Hospitals have traditionally maintained physician referral programs as a means of attracting physicians to their network of affiliated providers. The advent of managed care and impending healthcare reform has altered the relationship of hospitals and physicians. An exploratory study of marketing approaches used by twelve healthcare organizations representing twenty-five hospitals in a large city was conducted. Strategies encountered in the study ranged from practice acquisition to practice promotion. This study suggests that healthcare providers might adopt consumer product branding strategies to secure market-share, build brand equity, and improve profitability.

Competitive edge: the art and science of branding.

PubMed

Longeteig, Kim

2010-01-01

Branding is the equivalent of building a reputation and managing the brand and brand perceptions with actions. Create and craft a desirable brand by associating brand with a personality. This is important because it relies on the collective experiences a customer has with the brand and is one of the most straightforward ways to craft a brand. Building and maintaining brand strategy is an ongoing process that must be managed. Effort must be continually made to increase the brand's perceived value to referrers and patients, to differentiate the brand from competition, to make and keep brand promises, and to create customer loyalty.

Branding water

PubMed Central

Dolnicar, Sara; Hurlimann, Anna; Grün, Bettina

2014-01-01

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water – specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks – are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources. PMID:24742528

75 FR 54664 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness...

Federal Register 2010, 2011, 2012, 2013, 2014

2010-09-08

... Rule Change To Amend the Name of a BATS Exchange Routing Strategy September 1, 2010. Pursuant to... BATS Rule 11.13(a)(3)(E) to rename the routing strategy identified as ``DART'' to ``DRT''. The text of... 11.13(a)(3)(E) from ``DART'' to ``DRT,'' consistent with the Exchange's re-branding of this routing...

Examining the protective effects of brand equity in the keepin' it REAL substance use prevention curriculum.

PubMed

Lee, Jeong Kyu; Hecht, Michael L

2011-10-01

While branding appears to be an effective health prevention strategy, it is less clear how successful brands have protective effects. To better understand the role of branding in health prevention and promotion, it is necessary to examine how the persuasive mechanisms of branding function in health campaigns (e.g., modeling socially desirable behaviors). Using cross-sectional data (n = 709), the current study uncovered the mechanisms explaining branding's effects on adolescent substance use in a school-based substance use intervention, the keepin' it REAL (kiR) curriculum. Consistent with our predictions, a confirmatory factor analysis suggested that kiR brand equity had a higher order, multidimensional factor structure. In addition, a path analysis revealed that brand equity affected adolescent substance use directly and through the predicted social cognitive processes, including refusal efficacy and resistance skills. Thus, it is concluded that kiR brand equity serves as a protective factor for adolescent substance use. Practical implications, research limitations, and future directions are discussed.

77 FR 16579 - Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of Filing and Immediate Effectiveness...

Federal Register 2010, 2011, 2012, 2013, 2014

2012-03-21

... from ``Phlx XL II'' to ``PHLX XL'' for branding purposes. The text of the proposed rule change is..., for the purpose of executing a particular investment strategy. A Complex Order can also be a stock... set at 10%, and a PHLX XL participant submits a Complex Order with a strategy to buy Series A and buy...

Examining the Protective Effects of Brand Equity in the keepin’ it REAL Substance Use Prevention Curriculum

PubMed Central

Lee, Jeong Kyu; Hecht, Michael L.

2011-01-01

While branding appears to be an effective health prevention strategy, it is less clear how successful brands have protective effects. To better understand the role of branding in health prevention and promotion, it is necessary to examine how the persuasive mechanisms of branding function in health campaigns (e.g., modeling socially desirable behaviors). Using a cross-sectional data (N = 709), the current study uncovered the mechanisms explaining branding’s effects on adolescent substance use in a school-based substance use intervention, keepin’ it REAL (kiR) curriculum. Consistent with our predictions, a confirmatory factor analysis suggested that kiR brand equity had a higher-order, multidimensional factor structure. In addition, a path analysis revealed that brand equity affected adolescent substance use directly and through the predicted social cognitive processes including refusal efficacy and resistance skills. Thus it is concluded that kiR brand equity serves as a protective factor for adolescent substance use. Practical implications, research limitations and future directions are discussed. PMID:21512924

Cigarette brand variant portfolio strategy and the use of colour in a darkening market.

PubMed

Greenland, Steven J

2015-03-01

To evaluate cigarette branding strategies used to segment a market with some of the toughest tobacco controls. To document brand variant and packaging portfolios and assess the role played by colour before plain packaging, as well as consider the threat that recently implemented legislation poses for tobacco manufacturers. Brand variant and packaging details were extracted from manufacturer ingredient reports, as well as a retail audit of Australian supermarkets. Details were also collected for other product categories to provide perspective on cigarette portfolios. Secondary and primary data sources were analysed to evaluate variant and packaging portfolio strategy. In Australia, 12 leading cigarette brands supported 120 brand variants. Of these 61 had names with a specific colour and a further 26 had names with colour connotation. There were 338 corresponding packaging configurations, with most variants available in the primary cigarette distribution channel in four pack size options. Tobacco companies microsegment Australian consumers with highly differentiated product offerings and a family branding strategy that helps ameliorate the effects of marketing restrictions. To date, tobacco controls have had little negative impact upon variant and packaging portfolios, which have continued to expand. Colour has become a key visual signifier differentiating one variant from the next, and colour names are used to extend brand lines. However, the role of colour, as a heuristic to simplify consumer decision-making processes, becomes largely redundant with plain packaging. Plain packaging's impact upon manufacturers' branding strategies is therefore likely to be significant. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

Post-High School Choices: Understanding the Differences Between Military Service and Other Options

DTIC Science & Technology

2002-04-01

interpretation. Journal of Advertising Research , 28(1), 11-33. Reynolds, T. .J. & Whitlark, D. (1995). Applying laddering data to communications strategy...and advertising practice. Journal of Advertising Research , 35(4), 9-20. Reynolds, T. .J. & Craddock, A. B. (1988). The application of the Meccas...Model to the development and assessment of advertising strategy. Journal of Advertising Research , 28(2), 43-54. Service Branding Models

Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies.

PubMed

Vahabzadeh, Afshin; Vatanpour, Hossein; Dinarvand, Rasoul; Rajabzadeh, Ali; Salamzadeh, Jamshid; Mohammadzadeh, Mehdi

2017-01-01

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe. To establish the western researcher's external validity of theories in other countries and to obtain a better understanding of the influences of branding and company reputation on pharmaceutical business markets, the researchers applied this study for Iran, a country in the Middle East. The obtained results using SEM (by P.L.S. 2.0 software) showed a good relationship between value creation and brand differentiation (β =0.360 and t-value = 3.167), between corporate communication and brand differentiation (β = 0.022 and t-value = 3.668), and between strategic resources and brand differentiation (β = 0.289 and t-value = 2.247). This study is a pioneering attempt in Iran to measure the impact of corporate reputation on brand differentiation strategy.

Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies

PubMed Central

vahabzadeh, Afshin; vatanpour, Hossein; dinarvand, Rasoul; rajabzadeh, Ali; salamzadeh, Jamshid; mohammadzadeh, Mehdi

2017-01-01

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe. To establish the western researcher’s external validity of theories in other countries and to obtain a better understanding of the influences of branding and company reputation on pharmaceutical business markets, the researchers applied this study for Iran, a country in the Middle East. The obtained results using SEM (by P.L.S. 2.0 software) showed a good relationship between value creation and brand differentiation (β =0.360 and t-value = 3.167), between corporate communication and brand differentiation (β = 0.022 and t-value = 3.668), and between strategic resources and brand differentiation (β = 0.289 and t-value = 2.247). This study is a pioneering attempt in Iran to measure the impact of corporate reputation on brand differentiation strategy. PMID:29552075

Branding water.

PubMed

Dolnicar, Sara; Hurlimann, Anna; Grün, Bettina

2014-06-15

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water - specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks - are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources. Copyright © 2014 The Authors. Published by Elsevier Ltd.. All rights reserved.

The organizational attraction of nursing graduates: using research to guide employer branding.

PubMed

Fréchette, Julie; Bourhis, Anne; Stachura, Michal

2013-01-01

In the context of the global nursing shortage, only the most attractive employers are able to recruit a sufficient number of nurses to maintain high quality of care and ensure positive patient outcomes. It is important for health care organizations to align their practices and their employer marketing strategies with attraction factors important to nurses. This article presents the results of a survey of 666 nursing students graduating in the spring of 2009 in the Canadian province of Quebec. Hypotheses were tested using repeated-measures analysis of variance and post hoc tests. Consistent with hypotheses, the results showed that quality of care, type of work, compensation, and employer branding are organizational attraction factors that nursing graduates perceived as important, with quality of care being the most important one. These findings were later used by a Canadian university teaching hospital to optimize its employer branding and attraction strategy that resulted in an increase in the hiring of university-trained nurses. Further research is needed to examine organizational attractiveness for new nurses over time, across generations, and within various cultural contexts.

Effects of hot-iron branding on heart rate, breathing rate and behaviour of anaesthetised Steller sea lions.

PubMed

Walker, K A; Mellish, J E; Weary, D M

2011-10-01

This study assessed the heart rate, breathing rate and behavioural responses of 12 juvenile Steller sea lions during hot-iron branding under isoflurane anaesthesia. Physiological and behavioural measures were recorded in four periods: baseline (five minutes), sham branding (one minute), branding (approximately 2.7 minutes) and postbranding (five minutes). No difference in heart rate was noted from baseline to sham branding, but heart rate increased from mean (sem) 78.3 (2.4) bpm in the baseline period to 85.6 (2.5) bpm in the branding period. Heart rate remained elevated in the postbranding period, averaging 84.7 (2.5) bpm. Breathing rate averaged 2.5 (1.0) breaths/minute in the baseline and sham branding periods increased to 8.9 (1.0) breaths/minute during branding, but returned to baseline by the postbranding period. Behaviourally, half of the sea lions exhibited trembling and head and shoulder movements during branding.

Math Branding in a Community College Library

ERIC Educational Resources Information Center

Brantz, Malcolm; Sadowski, Edward B.

2010-01-01

As a strategy to promote the Arapahoe Community College Library's collections and services, the Library undertook to brand itself as a math resource center. In promoting one area of expertise, math was selected to help address the problem of a large portion of high school graduates' inability to work at college-level math. A "Math…

Can branding by health care provider organizations drive the delivery of higher technical and service quality?

PubMed

Snihurowych, Roman R; Cornelius, Felix; Amelung, Volker Eric

2009-01-01

Despite the widespread use of branding in nearly all other major industries, most health care service delivery organizations have not fully embraced the practices and processes of branding. Facilitating the increased and appropriate use of branding among health care delivery organizations may improve service and technical quality for patients. This article introduces the concepts of branding, as well as making the case that the use of branding may improve the quality and financial performance of organizations. The concepts of branding are reviewed, with examples from the literature used to demonstrate their potential application within health care service delivery. The role of branding for individual organizations is framed by broader implications for health care markets. Branding strategies may have a number of positive effects on health care service delivery, including improved technical and service quality. This may be achieved through more transparent and efficient consumer choice, reduced costs related to improved patient retention, and improved communication and appropriateness of care. Patient satisfaction may be directly increased as a result of branding. More research into branding could result in significant quality improvements for individual organizations, while benefiting patients and the health system as a whole.

36 CFR 223.195 - Procedures for identifying and marking unprocessed timber.

Code of Federal Regulations, 2011 CFR

2011-07-01

... procedures required herein. (f) Waiver of branding requirements. Regional Foresters may waive the branding... individual timber sale basis, all or a portion of the branding requirements pursuant to paragraph (c)(2) of...) Regions 5 and 6. On an individual timber sale basis, the branding requirement pursuant to paragraph (c)(2...

Social branding to decrease smoking among young adults in bars.

PubMed

Ling, Pamela M; Lee, Youn Ok; Hong, Juliette; Neilands, Torsten B; Jordan, Jeffrey W; Glantz, Stanton A

2014-04-01

We evaluated a Social Branding antitobacco intervention for "hipster" young adults that was implemented between 2008 and 2011 in San Diego, California. We conducted repeated cross-sectional surveys of random samples of young adults going to bars at baseline and over a 3-year follow-up. We used multinomial logistic regression to evaluate changes in daily smoking, nondaily smoking, and binge drinking, controlling for demographic characteristics, alcohol use, advertising receptivity, trend sensitivity, and tobacco-related attitudes. During the intervention, current (past 30 day) smoking decreased from 57% (baseline) to 48% (at follow-up 3; P = .002), and daily smoking decreased from 22% to 15% (P < .001). There were significant interactions between hipster affiliation and alcohol use on smoking. Among hipster binge drinkers, the odds of daily smoking (odds ratio [OR] = 0.44; 95% confidence interval [CI] = 0.30, 0.63) and nondaily smoking (OR = 0.57; 95% CI = 0.42, 0.77) decreased significantly at follow-up 3. Binge drinking also decreased significantly at follow-up 3 (OR = 0.64; 95% CI = 0.53, 0.78). Social Branding campaigns are a promising strategy to decrease smoking in young adult bar patrons.

Readability of branding symbols in horses and histomorphological alterations at the branding site.

PubMed

Aurich, J E; Wohlsein, P; Wulf, M; Nees, M; Baumgärtner, W; Becker-Birck, M; Aurich, C

2013-03-01

Identification of horses has traditionally been facilitated by hot iron branding, but the extent by which branding symbols and numbers can be identified has not been investigated. The local pathological changes induced by branding are also unknown. This study analysed the readability of branding symbols and histomorphological alterations at the branding sites. A total of 248 horses in an equestrian championship were available for identification of symbols and numbers. A further 28 horses, euthanased for other reasons, provided histological examination of the branding site. All except one horse had evidence of histological changes at the brand site, including epidermal hyperplasia, increase of dermal collagenous fibrous tissue and loss of adnexal structures. In two foals, an ulcerative to necrotizing dermatitis was observed and interpreted as a complication of recent branding lesions. Despite the fact that hot iron branding caused lesions compatible with third degree thermal injury, it did not allow unambiguous identification of a large proportion of older horses. While the breed-specific symbol was consistently identified by three independent investigators in 84% of the horses, the double-digit branding number was read correctly by all three investigators in less than 40%. In conclusion, hot iron branding in horses causes lesions compatible with third degree thermal injury but does not always allow identification of horses. Copyright © 2012 Elsevier Ltd. All rights reserved.

Norton Healthcare's campaign strategy: focus on employees. They appear in commercials and attend preview showings.

PubMed

Botvin, Judith D

2002-01-01

Norton Healthcare, a 2,000-bed system with headquarters in Louisville, Ky., previewed its big branding campaign with its 8,000 employees. During National Hospital Week, employees viewed a five-minute behind-the-scenes video showing more than 50 of their colleagues serving as actors and models in the TV, radio and print ads.

Local Rural Product as a "Relic" Spatial Strategy in Globalised Rural Spaces: Evidence from County Clare (Ireland)

ERIC Educational Resources Information Center

Wilson, Geoff A.; Whitehead, Ian

2012-01-01

Using a case study from County Clare (Ireland), this study critically analyses notions of "local" rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of "local" in their product branding, and…

Social Branding to Decrease Smoking Among Young Adults in Bars

PubMed Central

Lee, Youn Ok; Hong, Juliette; Neilands, Torsten B.; Jordan, Jeffrey W.; Glantz, Stanton A.

2014-01-01

Objectives. We evaluated a Social Branding antitobacco intervention for “hipster” young adults that was implemented between 2008 and 2011 in San Diego, California. Methods. We conducted repeated cross-sectional surveys of random samples of young adults going to bars at baseline and over a 3-year follow-up. We used multinomial logistic regression to evaluate changes in daily smoking, nondaily smoking, and binge drinking, controlling for demographic characteristics, alcohol use, advertising receptivity, trend sensitivity, and tobacco-related attitudes. Results. During the intervention, current (past 30 day) smoking decreased from 57% (baseline) to 48% (at follow-up 3; P = .002), and daily smoking decreased from 22% to 15% (P < .001). There were significant interactions between hipster affiliation and alcohol use on smoking. Among hipster binge drinkers, the odds of daily smoking (odds ratio [OR] = 0.44; 95% confidence interval [CI] = 0.30, 0.63) and nondaily smoking (OR = 0.57; 95% CI = 0.42, 0.77) decreased significantly at follow-up 3. Binge drinking also decreased significantly at follow-up 3 (OR = 0.64; 95% CI = 0.53, 0.78). Conclusions. Social Branding campaigns are a promising strategy to decrease smoking in young adult bar patrons. PMID:24524502

Examining the Branding of Turkish Universities in the Context of Socio-Economic Development of Their Cities

ERIC Educational Resources Information Center

Karadag, Nazife

2016-01-01

The purpose of this study is to investigate the branding processes of universities in Turkey with the consideration of the context of cities where the universities are located. This research is conducted to respond to this question: How is the branding process of Turkish universities in the context of the branding of their cities? Data constructed…

36 CFR 223.195 - Procedures for identifying and marking unprocessed timber.

Code of Federal Regulations, 2010 CFR

2010-07-01

... procedures required herein. (f) Waiver of branding requirements. Regional Foresters may waive the branding... individual timber sale basis, all or a portion of the branding requirements pursuant to paragraph (c)(2) of...) Regions 5 and 6. On an individual timber sale basis, the branding requirement pursuant to paragraph (c)(2...

Influence of branding on preference-based decision making.

PubMed

Philiastides, Marios G; Ratcliff, Roger

2013-07-01

Branding has become one of the most important determinants of consumer choices. Intriguingly, the psychological mechanisms of how branding influences decision making remain elusive. In the research reported here, we used a preference-based decision-making task and computational modeling to identify which internal components of processing are affected by branding. We found that a process of noisy temporal integration of subjective value information can model preference-based choices reliably and that branding biases are explained by changes in the rate of the integration process itself. This result suggests that branding information and subjective preference are integrated into a single source of evidence in the decision-making process, thereby altering choice behavior.

West European and East Asian Perspectives on Defense, Deterrence and Strategy. Volume 6. South Korean Perspectives on Defense, Deterrence and Strategy.

DTIC Science & Technology

1984-04-11

8217IN.2 AD-A166 115 DNA-TR-84-109-V6 ’’ WEST EUROPEAN AND EAST ASIAN PERSPECTIVES ON DEFENSE, DETERRENCE AND STRATEGY Volume VI-South Korean Perspectives...on Defense, Deterrence and J. Strategy Institute for Foreign Policy Analysis Central Plaza Building 675 Massachusetts Avenue Cambridge, MA 02139...PERSPECTIVES ON DEFENSE, DETERRENCE AND STRATEGY Volume VI-South Korean Perspectives on Defense, Deterrence and Strategy 12 PERSONALAUTHOR(S

Der Einsatz der sozialen Medien im Place Branding. Das Beispiel Allgäu

NASA Astrophysics Data System (ADS)

Kräußlich, Bernhard; Schürholz, Peter

2017-12-01

This article focuses on the opportunities and risks of using social media in place branding. Where local authorities provide their content in the context of a place branding via social media, the users gain attributes of a prosumer, most important of which is the high potential for participating in the actual branding process. This active participation causes a variety of changes compared to a branding process without social media. Thus, a qualitative, a quantitative, as well as a temporal and spatial increase of contact with the brand can be determined, though, by virtue of the anonymity provided by the Internet, it is quite possible that this all takes place covertly. A permanent monitoring of the branding process on the part of the operators has become necessary in order to react quickly to changes. The Allgäu model offers a possible procedure for reacting to the new requirements in social media-sampled place branding.

Overcoming Branding Barriers in Nonprofit, Private Colleges and Universities

ERIC Educational Resources Information Center

Chyr, Fred

2017-01-01

Purpose: The purpose of this Delphi study was to explore the views of experts in the field of nonprofit private colleges and universities in the United States to define branding and identify current barriers to branding, to discover how those barriers can be overcome, and to determine what barriers to branding are likely to occur 5 years in the…

Physiological and behavioural responses of young horses to hot iron branding and microchip implantation.

PubMed

Erber, R; Wulf, M; Becker-Birck, M; Kaps, S; Aurich, J E; Möstl, E; Aurich, C

2012-02-01

Branding is the traditional and well-established method used to mark horses, but recently microchip transponders for implantation have become available. In this study, behaviour, physiological stress variables and skin temperature in foals were determined in response to hot-iron branding (n=7) and microchip implantation (n=7). Salivary cortisol concentrations increased in response to branding (1.8 ± 0.2 ng/mL) and microchip implantation (1.4 ± 0.1ng/mL), but cortisol release over time did not differ. In response to both manipulations there was a transient increase in heart rate (P<0.001) and heart rate variability (P<0.01). Branding and microchip implantation induced a comparable aversive behaviour (branding, score 3.86 ± 0.85; microchip, score 4.00 ± 0.82). Both techniques thus caused similar physiological and behavioural changes indicative of stress. Acutely, implantation of a microchip was as stressful as branding in foals. Branding caused a necrotising skin burn lasting at least 7 days. Moreover branding, but not microchip implantation (P<0.001), was accompanied by a generalized increase in skin temperature which was comparable to low degree post-burn hypermetabolism in humans. Copyright © 2011 Elsevier Ltd. All rights reserved.

Labeling the good: alternative visions and organic branding in Sweden in the late twentieth century.

PubMed

Broberg, Oskar

2010-01-01

The past decade's rapid expansion of a global market for organic food has set powerful economic and political forces in motion. The most important dividing line is whether organic food production should be an alternative to or a niche within a capitalist mode of production. To explore this conflict the article analyzes the formation of a market for eco-labeled milk in Sweden. The analysis draws on three aspects: the strategy of agri-business, the role of eco-labeling, and the importance of inter-organizational dynamics. Based on archival studies, daily press, and interviews, three processes are emphasized: the formative years of the alternative movement in the 1970s, the founding of an independent eco-label (KRAV) in the 1980s, and a discursive shift from alternative visions to organic branding in the early 1990s following the entry of agri-business.

Branding a School-Based Campaign Combining Healthy Eating and Eco-friendliness.

PubMed

Folta, Sara C; Koch-Weser, Susan; Tanskey, Lindsay A; Economos, Christina D; Must, Aviva; Whitney, Claire; Wright, Catherine M; Goldberg, Jeanne P

2018-02-01

To develop a branding strategy for a campaign to improve the quality of foods children bring from home to school, using a combined healthy eating and eco-friendly approach and for a control campaign focusing solely on nutrition. Formative research was conducted with third- and fourth-grade students in lower- and middle-income schools in Greater Boston and their parents. Phase I included concept development focus groups. Phase II included concept testing focus groups. A thematic analysis approach was used to identify key themes. In phase I, the combined nutrition and eco-friendly messages resonated; child preference emerged as a key factor affecting food from home. In phase II, key themes included fun with food and an element of mystery. Themes were translated into a concept featuring food face characters. Iterative formative research provided information necessary to create a brand that appealed to a specified target audience. Copyright © 2017. Published by Elsevier Inc.

Grassroots branding.

PubMed

Ferris, Michael T

2005-04-01

In home care and hospice, effective branding begins at the grassroots level. Historically, high-level, widespread branding initiatives have proven relatively unsuccessful in these industries, and have not delivered a positive return on investment. This is generally because in home care and hospice, branding is most successfully implemented at individual and local levels. Since an agency's "brand" is established at this personal level, relationships are the crucial keys to sales and marketing success.

Attention to detail helps Clarian measure ROI.

PubMed

2007-01-01

Clarian Health takes a risk and embarks on a branding strategy. Taking a multi-integrated approach, with The Heavy Weights in Indianapolis, Clarian started managing its marketing by tracking return on investment (ROI) and making the most of a CRM database. In a groundbreaking approach, it found that it was actually able to turn its marketing effort into a money-maker, leading higher-ups to see its outreach efforts as necessity.

The power of purple.

PubMed

Gershenson, Terri Ann; Milone, Barbara; Somerville, Susan; Mann-Finnerty, Kathy

2003-01-01

A brand is a promise. It sets a tone and expectation for patients that are negotiating an often-over-whelming health care setting. Enhancing your brand identity, when done successfully, will ultimately create an emotional bond to the care you are providing. People like brands, and want to believe in something special. Incorporating color into your branding strategy can foster an emotional impact upon your patients, one patient at a time.

Exposure to Internet-Based Tobacco Advertising and Branding: Results From Population Surveys of Australian Youth 2010-2013

PubMed Central

Freeman, Becky; Perez, Donna

2016-01-01

Background Since legislation prohibiting tobacco advertising in traditional media, online communication platforms and social media have become one of the few avenues for the tobacco industry to promote its products to Australians. Little is currently known about the exposure of young people to these new media promotions. Objective To measure exposure to Internet-based tobacco advertising and branding among Australian youth, identify common formats of branding encountered, and examine the association between exposure and smoking susceptibility. Methods The Tobacco Promotion Impact Study is a repeat cross-sectional telephone survey of young people (12-24 years) in 2 Australian states, conducted yearly from 2010 to 2013 (total n=8820). The survey included questions about past-month exposure to Internet-based tobacco advertising and tobacco company branding. Changes in levels of exposure, characteristics of exposed youth, and the association between exposure and smoking susceptibility were explored. Results Past-month exposure to Internet-based tobacco advertising and branding among young people increased over the years of the survey (advertising: 21% in 2010 to 29% in 2013; branding: 20% in 2010 to 26% in 2013). The participants who were younger, female, from lower socioeconomic status, and never-smokers were more likely to report exposure. Facebook was the most commonly cited platform for encountering tobacco branding in 2013 (22% of all branding). Compared with young people interviewed in 2013, participants in 2010 were significantly less likely to report exposure to tobacco branding on social media (odds ratio [OR] 0.26, 95% CI 0.20-0.33, P<.001) or 2011 (OR 0.46, 95% CI 0.37-0.57, P<.001). Among never-smokers aged 12-17 years, exposure to online advertising and branding (OR 1.32, 95% CI 1.11-1.57, P=.002) or branding alone (OR 1.39, 95% CI 1.10-1.77, P=.007) were significant predictors of smoking susceptibility. Conclusions Ensuring tobacco advertising bans are inclusive of Internet-based media is essential. Given the global nature of Internet-based content, cooperation among signatory nations to the World Health Organization Framework Convention Alliance on Tobacco Control will be necessary. PMID:27338761

Community junior sport sponsorship: an online experiment assessing children's responses to unhealthy food v. pro-health sponsorship options.

PubMed

Dixon, Helen; Scully, Maree; Wakefield, Melanie; Kelly, Bridget; Pettigrew, Simone

2018-04-01

To explore children's responses to sponsorship of community junior sport by unhealthy food brands and investigate the utility of alternative, pro-health sponsorship options. Between-subjects experiment, with four sponsorship conditions: A, non-food branding (control); B, unhealthy food branding; C, healthier food branding; D, obesity prevention campaign branding. Online experiment conducted in schools. Participants were shown a junior sports pack for their favourite sport that contained merchandise with branding representing their assigned sponsorship condition. Participants viewed and rated the sports pack, completed a distractor task, then completed questions assessing brand awareness, brand attitudes and preference for food sponsors' products. Students in grades 1 to 3 (aged 5-10 years; n 1124) from schools in metropolitan Melbourne, Australia. Compared with the control condition, there were no significant effects of unhealthy food branding on awareness of, attitudes towards or preference for these brands. Exposure to healthier food branding prompted a significant increase in the proportion of children aware of these brands, but did not impact attitudes towards or preference for these brands. Exposure to either healthier food branding or obesity prevention campaign branding prompted a significant reduction in the proportion of children showing a preference for unhealthy food sponsor products. The sponsorship of children's sport by healthier food brands may promote awareness of these brands and healthier sponsorship branding may reduce preferences for some unhealthy food products. Establishing and implementing healthy sponsor criteria in sports clubs could forge healthier sponsorship arrangements and help phase out unhealthy food and beverage sponsors.

Branding in children: a barbaric practice still exists in India

PubMed Central

Patra, Pratap Kumar

2016-01-01

Branding is an inhuman traditional practice most commonly employed to treat various disorders in neonates and children in certain community in India. Though stringent law exists to prevent such harmful practices, cases of branding is not uncommon in current era. PMID:27217887

Wallfahrtsorte als Marken. Place Branding durch Volksfrömmigkeit in einer postsäkularen Gesellschaft

NASA Astrophysics Data System (ADS)

Hilpert, Markus

2017-12-01

Perhaps, pilgrimage sites are one of the oldest examples of controlled place branding, but they are still an interesting teaching tool for this subject because they are characterized by lower complexity and functionality compared to cities and regions. They are also smaller in size and they usually occupy very specific positions of popular piety. This makes the transferability of the branding concept easier than in other urban or rurality areas. Against this background, this essay examines the question how popular piety can still contribute to place branding of pilgrimages sites.

Branding in children: a barbaric practice still exists in India.

PubMed

Patra, Pratap Kumar

2016-01-01

Branding is an inhuman traditional practice most commonly employed to treat various disorders in neonates and children in certain community in India. Though stringent law exists to prevent such harmful practices, cases of branding is not uncommon in current era.

"The Heart Truth:" Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women.

PubMed

Long, Terry; Taubenheim, Ann; Wayman, Jennifer; Temple, Sarah; Ruoff, Beth

2008-03-01

In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. A traditional social marketing approach, including an extensive formative research phase, was used to plan, implement, and evaluate the campaign. With the creation of the Red Dress as the national symbol for women and heart disease awareness, the campaign integrated a branding strategy into its social marketing framework. The aim was to develop and promote a women's heart disease brand that would create a strong emotional connection with women. The Red Dress brand has had a powerful appeal to a wide diversity of women and has given momentum to the campaign's three-part implementation strategy of partnership development, media relations, and community action. In addition to generating its own substantial programming, The Heart Truth became a catalyst for a host of other national and local educational initiatives, both large and small. By the campaign's fifth anniversary, surveys showed that women were increasingly aware of heart disease as their leading cause of death and that the rise in awareness was associated with increased action to reduce heart disease risk.

Re-Branding Neoliberalism and Systemic Dilemmas in Social Development: The Case of Education and School Fees in Latin American HIPCs

ERIC Educational Resources Information Center

Davidson-Harden, Adam

2008-01-01

Using Latin America as a broad context and drawing on evidence from some of its most heavily indebted states as cases, this paper considers the example of Poverty Reduction Strategy Papers (PRSPs) and education as a means of exploring the question of whether poverty reduction strategies of the Bretton Woods Institutions (the World Bank and the…

Exposure to Internet-Based Tobacco Advertising and Branding: Results From Population Surveys of Australian Youth 2010-2013.

PubMed

Dunlop, Sally; Freeman, Becky; Perez, Donna

2016-06-23

Since legislation prohibiting tobacco advertising in traditional media, online communication platforms and social media have become one of the few avenues for the tobacco industry to promote its products to Australians. Little is currently known about the exposure of young people to these new media promotions. To measure exposure to Internet-based tobacco advertising and branding among Australian youth, identify common formats of branding encountered, and examine the association between exposure and smoking susceptibility. The Tobacco Promotion Impact Study is a repeat cross-sectional telephone survey of young people (12-24 years) in 2 Australian states, conducted yearly from 2010 to 2013 (total n=8820). The survey included questions about past-month exposure to Internet-based tobacco advertising and tobacco company branding. Changes in levels of exposure, characteristics of exposed youth, and the association between exposure and smoking susceptibility were explored. Past-month exposure to Internet-based tobacco advertising and branding among young people increased over the years of the survey (advertising: 21% in 2010 to 29% in 2013; branding: 20% in 2010 to 26% in 2013). The participants who were younger, female, from lower socioeconomic status, and never-smokers were more likely to report exposure. Facebook was the most commonly cited platform for encountering tobacco branding in 2013 (22% of all branding). Compared with young people interviewed in 2013, participants in 2010 were significantly less likely to report exposure to tobacco branding on social media (odds ratio [OR] 0.26, 95% CI 0.20-0.33, P<.001) or 2011 (OR 0.46, 95% CI 0.37-0.57, P<.001). Among never-smokers aged 12-17 years, exposure to online advertising and branding (OR 1.32, 95% CI 1.11-1.57, P=.002) or branding alone (OR 1.39, 95% CI 1.10-1.77, P=.007) were significant predictors of smoking susceptibility. Ensuring tobacco advertising bans are inclusive of Internet-based media is essential. Given the global nature of Internet-based content, cooperation among signatory nations to the World Health Organization Framework Convention Alliance on Tobacco Control will be necessary.

Branding your practice: twelve practical steps to creating lifelong patient relationships.

PubMed

Neely, Melinda Hinson

2005-01-01

The concept of branding is not limited to large companies. It can be successfully applied in medical practices to those individuals or groups that wish to establish a distinct identity in the marketplace. Branding a medical practice establishes a competitive advantage, ensures a more predictable flow of patients, and ultimately enhances patient satisfaction. This article conceptualizes the branding process and provides guidelines for implementation that are applicable to a variety of budgets.

Evaluation Method for Service Branding Using Word-of-Mouth Data

NASA Astrophysics Data System (ADS)

Shirahada, Kunio; Kosaka, Michitaka

Development and spread of internet technology contributes service firms to obtaining the high capability of brand information transmission as well as relative customer feedback data collection. In this paper, we propose a new evaluation method for service branding using firms and consumers data on the internet. Based on service marketing 7Ps (Product, Price, Place, Promotion, People, Physical evidence, Process) which are the key viewpoints for branding, we develop a brand evaluation system including coding methods for Word-of-Mouth (WoM) and corporate introductory information on the internet to identify both customer's service value recognition vector and firm's service value proposition vector. Our system quantitatively clarify both customer's service value recognition of the firm and firm's strength in service value proposition, thereby analyzing service brand communication gaps between firm and consumers. We applied this system to Japanese Ryokan hotel industry. Using six ryokan-hotels' data on Jyaran-net and Rakuten travel, we made totally 983 codes from WoM information and analyzed their service brand value according to three price based categories. As a result, we found that the characteristics of customers' service value recognition vector differ according to the price categories. In addition, the system clarified that there is a firm that has a different service value proposition vector from customers' recognition vector. This helps to analyze corporate service brand strategy and has a significance as a system technology supporting service management.

How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study

PubMed Central

Wakefield, M A; Germain, D; Durkin, S J

2008-01-01

Background: Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. Method: A 3 (brand types) × 4 (degree of plain packaging) between-subject experimental design was used, using an internet online method, to expose 813 adult Australian smokers to one randomly selected cigarette pack, after which respondents completed ratings of the pack. Results: Compared with current cigarette packs with full branding, cigarette packs that displayed progressively fewer branding design elements were perceived increasingly unfavourably in terms of smokers’ appraisals of the packs, the smokers who might smoke such packs, and the inferred experience of smoking a cigarette from these packs. For example, cardboard brown packs with the number of enclosed cigarettes displayed on the front of the pack and featuring only the brand name in small standard font at the bottom of the pack face were rated as significantly less attractive and popular than original branded packs. Smokers of these plain packs were rated as significantly less trendy/stylish, less sociable/outgoing and less mature than smokers of the original pack. Compared with original packs, smokers inferred that cigarettes from these plain packs would be less rich in tobacco, less satisfying and of lower quality tobacco. Conclusion: Plain packaging policies that remove most brand design elements are likely to be most successful in removing cigarette brand image associations. PMID:18827035

“The Heart Truth:” Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women

PubMed Central

Long, Terry; Taubenheim, Ann; Wayman, Jennifer; Temple, Sarah; Ruoff, Beth

2008-01-01

In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. A traditional social marketing approach, including an extensive formative research phase, was used to plan, implement, and evaluate the campaign. With the creation of the Red Dress as the national symbol for women and heart disease awareness, the campaign integrated a branding strategy into its social marketing framework. The aim was to develop and promote a women's heart disease brand that would create a strong emotional connection with women. The Red Dress brand has had a powerful appeal to a wide diversity of women and has given momentum to the campaign's three-part implementation strategy of partnership development, media relations, and community action. In addition to generating its own substantial programming, The Heart Truth became a catalyst for a host of other national and local educational initiatives, both large and small. By the campaign's fifth anniversary, surveys showed that women were increasingly aware of heart disease as their leading cause of death and that the rise in awareness was associated with increased action to reduce heart disease risk. PMID:19122892

EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference

PubMed Central

Wang, Regina W. Y.; Chang, Yu-Ching; Chuang, Shang-Wen

2016-01-01

Neuromarketing has become popular and received a lot of attention. The quality of video commercials and the product information they convey to consumers is a hotly debated topic among advertising agencies and product advertisers. This study explored the impact of advertising narrative and the frequency of branding product exposures on the preference for the commercial and the branding product. We performed electroencephalography (EEG) experiments on 30 subjects while they watched video commercials. The behavioral data indicated that commercials with a structured narrative and containing multiple exposures of the branding products had a positive impact on the preference for the commercial and the branding product. The EEG spectral dynamics showed that the narratives of video commercials resulted in higher theta power of the left frontal, bilateral occipital region, and higher gamma power of the limbic system. The narratives also induced significant cognitive integration-related beta and gamma power of the bilateral temporal regions and the parietal region. It is worth noting that the video commercials with a single exposure of the branding products would be indicators of attention. These new findings suggest that the presence of a narrative structure in video commercials has a critical impact on the preference for branding products. PMID:27819348

"Hottest Brand, Coolest Pedagogy": Approaches to Corporate Branding in Singapore's Higher Education Sector

ERIC Educational Resources Information Center

Ng, Carl Jon Way

2016-01-01

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized…

The Make Up of Institutional Branding: Who, What, How?

ERIC Educational Resources Information Center

Belanger, Charles H.; Syed, Saadi; Mount, Joan

2007-01-01

The purpose of this paper is to report on who creates branding within institutions of higher learning, and what impact branding has on core institutional activities such as student recruitment and fundraising, as well as on socio-psychological factors such as community respect and national prestige. Eighty-nine tertiary education experts covering…

Engaging veterans with substance abuse disorders into a research trial: success with study branding, networking, and presence.

PubMed

Michalek, Anne Kathryn; Kan, David; Prochaska, Judith

2015-06-01

Recruiting and retaining clients in health interventions can be challenging especially when targeting multiple behavior change in high-risk populations. To inform the methods of trials working with similarly complex clinical populations, we describe multi-pronged efforts to recruit and retain a representative sample. In a two-group RCT, veterans were recruited from a Veteran Affairs Medical Center. The goal was to enroll 200 participants over a 25-month period, and to exceed 70 % follow-up for all treatment arms. To meet these goals, a four-pronged strategy was developed: branding, outreach/networking, onsite presence, and incentives. In month 1, 32 % of the proposed sample size was met (n = 64), and by month 2, 45 % (n = 90); the recruitment goal (n = 200) was achieved 13 months ahead of schedule. Retention exceeds 90 % at all time points out to 18 months. The multipronged recruitment and retention plan was efficient, cost effective, and may generalize to other health promotion initiatives.

Leadership and Branding in Business Schools: A Bourdieusian Analysis

ERIC Educational Resources Information Center

Naidoo, Rajani; Gosling, Jonathan; Bolden, Richard; O'Brien, Anne; Hawkins, Beverley

2014-01-01

This paper explores the growth of corporate branding in higher education (HE) and its use by academic and professional managers as a mechanism for not only enhancing institutional reputation but also for facilitating internal culture change. It uses Bourdieu's framework of field, capital and habitus to analyse case studies of branding in two…

9 CFR 50.6 - Identification of animals to be destroyed because of tuberculosis.

Code of Federal Regulations, 2010 CFR

2010-01-01

..., and captive cervids. Reactor cattle, bison, and captive cervids must be identified by branding the... moved interstate to slaughter without branding if they are permanently identified by the letters “TB... identified by branding the letter “S,” at least 5 by 5 centimeters (2 by 2 inches) in size, high on the left...

9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

Code of Federal Regulations, 2010 CFR

2010-01-01

... 9 Animals and Animal Products 2 2010-01-01 2010-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program... purpose shall be used to apply ink brands bearing official marks to carcasses of cattle, sheep, swine, or...

9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

Code of Federal Regulations, 2013 CFR

2013-01-01

... 9 Animals and Animal Products 2 2013-01-01 2013-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program; color. (a) The operator of each official establishment shall furnish all ink for marking products with...

Rehabilitation at work.

PubMed

Rouco, Emilio; Myers, Deborah

2011-01-01

As increased opportunities for consumers to directly access health care providers continue, clinicians and their professional associations are progressively utilizing marketing and communications to showcase their capabilities and relevance. In 2007, the American Physical Therapy Association-which represents more than 77,000 member physical therapists, physical therapy assistants and students-embarked on a multi-year initiative to elevate the profession. APTA partnered with public relations and marketingfirm CRT/tanaka to conduct a comprehensive study to determine how patients and prospective patients view physical therapists, and to develop and implement a new branding strategy.

Brand Coherence at a Major Multi-Campus Public Research University: An Exploratory Case Study

ERIC Educational Resources Information Center

Zinkan, Rob

2016-01-01

With increased competition and other market forces affecting higher education, branding has emerged as a strategic imperative for colleges and universities. Branding in academia faces many inherent challenges, including institutions' multi-pronged missions and decentralized organizational structures. In some cases, branding is not widely…

University Branding: What Can It Do?

ERIC Educational Resources Information Center

Temple, Paul

2011-01-01

Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

The concept of branding: is it relevant to nursing?

PubMed

Dominiak, Mary C

2004-10-01

This concept exploration examines branding and its relevance to nursing. Branding is used to differentiate products through use of symbols. The symbols are the brands that are designed to communicate the value of products. Nursing has had many identifying symbols, such as the nurse's cap and the white uniform, but these symbols have failed to clearly communicate the essence of nursing. Lack of a distinct nursing brand has led to confusion about the discipline. The Roy adaptation model provides a view of branding as a process for clearly defining the profession, improving its image, and differentiating its role within the healthcare milieu.

How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study.

PubMed

Wakefield, M A; Germain, D; Durkin, S J

2008-12-01

Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. A 3 (brand types) x 4 (degree of plain packaging) between-subject experimental design was used, using an internet online method, to expose 813 adult Australian smokers to one randomly selected cigarette pack, after which respondents completed ratings of the pack. Compared with current cigarette packs with full branding, cigarette packs that displayed progressively fewer branding design elements were perceived increasingly unfavourably in terms of smokers' appraisals of the packs, the smokers who might smoke such packs, and the inferred experience of smoking a cigarette from these packs. For example, cardboard brown packs with the number of enclosed cigarettes displayed on the front of the pack and featuring only the brand name in small standard font at the bottom of the pack face were rated as significantly less attractive and popular than original branded packs. Smokers of these plain packs were rated as significantly less trendy/stylish, less sociable/outgoing and less mature than smokers of the original pack. Compared with original packs, smokers inferred that cigarettes from these plain packs would be less rich in tobacco, less satisfying and of lower quality tobacco. Plain packaging policies that remove most brand design elements are likely to be most successful in removing cigarette brand image associations.

9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

Code of Federal Regulations, 2012 CFR

2012-01-01

... 9 Animals and Animal Products 2 2012-01-01 2012-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program; color. (a) The operator of each official establishment shall furnish all ink for marking products with...

Niche Marketing: Branding Your Early Child Care and Education Business without Getting Burned

ERIC Educational Resources Information Center

Wassom, Julie

2004-01-01

Branding in the early child care and education marketplace is very similar to branding on the farm. It refers to the specific image the company develops and promotes to make services unique, recognizable, and memorable in the minds of prospects and customers. This article discusses how to establish a niche in a business, develop a brand, and…

EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.

PubMed

Wang, Regina W Y; Chang, Yu-Ching; Chuang, Shang-Wen

2016-11-07

Neuromarketing has become popular and received a lot of attention. The quality of video commercials and the product information they convey to consumers is a hotly debated topic among advertising agencies and product advertisers. This study explored the impact of advertising narrative and the frequency of branding product exposures on the preference for the commercial and the branding product. We performed electroencephalography (EEG) experiments on 30 subjects while they watched video commercials. The behavioral data indicated that commercials with a structured narrative and containing multiple exposures of the branding products had a positive impact on the preference for the commercial and the branding product. The EEG spectral dynamics showed that the narratives of video commercials resulted in higher theta power of the left frontal, bilateral occipital region, and higher gamma power of the limbic system. The narratives also induced significant cognitive integration-related beta and gamma power of the bilateral temporal regions and the parietal region. It is worth noting that the video commercials with a single exposure of the branding products would be indicators of attention. These new findings suggest that the presence of a narrative structure in video commercials has a critical impact on the preference for branding products.

Branding Canadian Higher Education. CBIE Research

ERIC Educational Resources Information Center

Kizilbash, Zainab

2011-01-01

The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education…

Utilizing the Brand Ecosystem Framework in Designing Branding Strategies for Higher Education

ERIC Educational Resources Information Center

Pinar, Musa; Trapp, Paul; Girard, Tulay; Boyt, Thomas E.

2011-01-01

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of their unique service characteristics, universities' branding attempts may not always result in success. The aim of this paper is to present a brand…

75 FR 70031 - Antitrust Division

Federal Register 2010, 2011, 2012, 2013, 2014

2010-11-16

...) operate a branding program based upon distinctive trademarks to create high customer awareness of, demand... or subcontract a branding program; (vii) create printed and/or electronic materials for distribution...

Evaluation of pain and inflammation associated with hot iron branding and microchip transponder injection in horses.

PubMed

Lindegaard, Casper; Vaabengaard, Dorte; Christophersen, Mogens T; Ekstøm, Claus T; Fjeldborg, Julie

2009-07-01

To compare effects of hot iron branding and microchip transponder injection regarding aversive behavioral reactions indicative of pain and inflammation in horses. 7 adult horses. In a randomized controlled clinical crossover study, behavioral reactions to hot iron branding and microchip transponder injection were scored by 4 observers. Local and systemic inflammation including allodynia were assessed and compared by use of physiologic and biochemical responses obtained repeatedly for the 168-hour study period. Serum cortisol concentration was measured repeatedly throughout the first 24 hours of the study. Sham treatments were performed 1 day before and 7 days after treatments. Hot iron branding elicited a significantly stronger aversive reaction indicative of pain than did microchip transponder injection (odds ratio [OR], 12.83). Allodynia quantified by means of skin sensitivity to von Frey monofilaments was significantly greater after hot iron branding than after microchip transponder injection (OR, 2.59). Neither treatment induced signs of spontaneously occurring pain that were observed during the remaining study period, and neither treatment induced increased serum cortisol concentrations. Comparison with sham treatments indicated no memory of an unpleasant event. The hot iron branding areas had significantly increased skin temperature and swelling (OR, 14.6). Systemic inflammation as measured via serum amyloid A concentration was not detected after any of the treatments. Microchip transponder injection induced less signs of pain and inflammation and did not seem to pose a higher long-term risk than hot iron branding. Consequently, results indicated that hot iron branding does inflict more pain and should be abandoned where possible.

Internal Branding in Universities and the Lessons Learnt from the Past: The Significance of Employee Brand Support and Transformational Leadership

ERIC Educational Resources Information Center

Sujchaphong, Narissara; Nguyen, Bang; Melewar, T. C.

2015-01-01

The paper reviews the literature on the concept of internal branding and its effects in the service sector in general, as well as in UK universities. In addition, the concept of employee brand support is reviewed, discussing the influence of leadership characteristics on internal branding in universities. Employee brand support is a crucial…

A Model for the Branding of Higher Education in South Africa

ERIC Educational Resources Information Center

Hay, H. R.; van Gensen, G. A.

2008-01-01

In this article a proposed model for the branding of higher education institutions is provided. The model describes, among others, the internal practices that have a profound impact on branding and on an institution's overall reputation and image. The authors argue that a strong internal focus is necessary before a meaningful brand experience can…

9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

Code of Federal Regulations, 2014 CFR

2014-01-01

... 9 Animals and Animal Products 2 2014-01-01 2014-01-01 false Branding ink; to be furnished by... THEIR CONTAINERS § 316.5 Branding ink; to be furnished by official establishments; approval by Program; color. (a) The operator of each official establishment shall furnish all ink for marking products with...

Exploring Trends and Barriers to Implementation of Branding and Marketing Concepts in the School Nutrition Setting

ERIC Educational Resources Information Center

Castillo, Alexandra; Nettles, Mary Frances

2012-01-01

Purpose/Objectives: The purpose of this research study was to identify perceptions, practices, advantages, and barriers to implementation of branding concepts in school nutrition (SN) programs. Methods: Seven SN directors participated in an expert panel session to discuss trends and barriers to implementation of branding concepts in SN programs.…

The lure of global branding.

PubMed

Aaker, D A; Joachimsthaler, E

1999-01-01

As more and more companies begin to see the world as their market, brand builders look with envy upon those businesses that appear to have created global brands--brands whose positioning, advertising strategy, personality, look, and feel are in most respects the same from one country to another. Attracted by such high-profile examples of success, these companies want to globalize their own brands. But that's a risky path to follow, according to David Aaker and Erich Joachimsthaler. Why? Because creating strong global brands takes global brand leadership. It can't be done simply by edict from on high. Specifically, companies must use organizational structures, processes, and cultures to allocate brand-building resources globally, to create global synergies, and to develop a global brand strategy that coordinates and leverages country brand strategies. Aaker and Joachimsthaler offer four prescriptions for companies seeking to achieve global brand leadership. First, companies must stimulate the sharing of insights and best practices across countries--a system in which "it won't work here" attitudes can be overcome. Second, companies should support a common global brand-planning process, one that is consistent across markets and products. Third, they should assign global managerial responsibility for brands in order to create cross-country synergies and to fight local bias. And fourth, they need to execute brilliant brand-building strategies. Before stampeding blindly toward global branding, companies need to think through the systems they have in place. Otherwise, any success they achieve is likely to be random--and that's a fail-safe recipe for mediocrity.

PharMillenium '99--the second world pharmaceutical congress and exhibition. Accelerating the pipeline: from drug discovery to market. 1-3 February 1999, Washington DC, USA.

PubMed

Fernandes, M

1999-04-01

This highly interactive meeting effectively covered critical issues on every transaction from drug discovery through to development and commercialization. The program included company-specific descriptions of new discovery products, together with seminars by clinical research and site management organizations on the acceleration of development, pharmaco-economics, branding of products, direct-to-consumer advertising, global marketing, management, information technology and business strategy. There were approximately 50 sessions covered by 70 speakers.

Consumption, a Modern Affliction: Branding Culture, Youth Identity and College Admission

ERIC Educational Resources Information Center

Tokuhama, Chris

2011-01-01

In order to understand the effects that consumer culture may have on modern youth, this article first traces a brief history of branding in the United States throughout the 20th Century to develop a context and precedent for the argument that the current generation of students applying to college has developed in a society saturated with branding,…

Branding to treat jaundice in India.

PubMed

John, Selva Inita; Balekuduru, Ainash; Zachariah, Uday; Eapen, C E; Chandy, George

2009-01-01

Jaundice is regarded as a mysterious disease rather than a symptom of disease in several parts of India. We describe 8 cases that underwent branding to treat jaundice and subsequently presented to our centre. The causes for jaundice in these patients included a variety of benign and malignant disorders. Our report suggests that despite being literate, strong cultural beliefs lead people to seek potentially harmful procedures like branding to treat jaundice in parts of India.

Adverse clinical sequelae after skin branding: a case series.

PubMed

Raza, Shahzad; Mahmood, Khalid; Hakeem, Abdul; Polsky, Sylvie; Haemel, Anna; Rai, Soniya; Ali Baig, Mahadi

2009-01-23

Branding refers to a process whereby third degree burns are inflicted on the skin with a hot iron rod or metallic object. Branding employs the phenomenon of "counter irritation," and is widely used by faith healers in developing countries for therapeutic purposes. Some methods, which are very crude and inhuman, carry a large risk of complications. The purpose of this study is to present a series of complications and to familiarize clinicians with this dangerous method of treatment. Four Pakistani patients, three male and one female, ranging from 25 to 60 years of age "branded" with a red hot iron rod for various medical reasons presented with severe medical complications to our tertiary care hospital. The mean duration between the procedure and presentation to the hospital was 6 days. At the time of admission, two patients had septic shock, one patient had cavernous sinus thrombosis and one patient had multiple splenic abscesses. All patients received standard care for wound management and systemic infections. Two patients eventually died during the course of treatment. Severe complications from branding are troublesome and the potential risks of this treatment outweigh its benefits. Globally, there is a great need for heightened awareness about the dangers of branding among patients and physicians, as this will have an important effect on patients who seek branding for various medical conditions.

Branding your medical practice.

PubMed

Maley, Catherine; Baum, Neil

2010-01-01

Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your office, you and your staff your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand.

25 CFR 167.7 - Records.

Code of Federal Regulations, 2010 CFR

2010-04-01

... and assist in organizing the sheep and goat dipping and horse and cattle branding program and... sheep and goats and at branding and tallying points for cattle and horses. Should the permittee be...

Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption.

PubMed

Hoek, Janet; Gendall, Philip; Gifford, Heather; Pirikahu, Gill; McCool, Judith; Pene, Gina; Edwards, Richard; Thomson, George

2012-05-01

We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how removing tobacco branding and replacing this with larger warnings would affect the symbolic status of tobacco brands and their social connotations. Smokers used tobacco brand imagery to define their social attributes and standing, and their connection with specific groups. Plain cigarette packaging usurped this process by undermining aspirational connotations and exposing tobacco products as toxic. Replacing tobacco branding with larger health warnings diminishes the cachet brand insignia creates, weakens the social benefits brands confer on users, and represents a potentially powerful policy measure.

Analgesic effects of branding in treatment of headaches.

PubMed

Branthwaite, A; Cooper, P

1981-05-16

The effect of branding--that is, the labelling and marketing--of a well-known proprietary analgesic used to treat headaches was studied in a sample of women given a branded or unbranded form with either an inert or an active formulation. The sample was also divided according to whether the subjects were regular users of the brand or users of other brands. The findings showed that branded tablets were overall significantly more effective than unbranded tablets in relieving headaches. Differential effects were observed: the effects of branding were more noticeable one hour after the tablets were taken compared with 30 minutes; in the women given the placebo; and in the users of the brand compared with the users of other brands. It is hypothesised that these effects are due to increased confidence in obtaining relief with a well-known brand, and that branding has an analgesic effect that interacts with the analgesic effects of placebos and active ingredients.

78 FR 766 - Notice of Determinations Regarding Eligibility To Apply for Worker Adjustment Assistance

Federal Register 2010, 2011, 2012, 2013, 2014

2013-01-04

..., 2012. Branding and Information Solutions Division (RBIS), Adecco. 82,139A Leased Workers From Lenoir, NC November 8, 2011. Manpower, Working On-Site At Avery Dennison, Retail Branding and Inform (RBIS...

Branding the bio/biomedical engineering degree.

PubMed

Voigt, Herbert F

2011-01-01

The future challenges to medical and biological engineering, sometimes referred to as biomedical engineering or simply bioengineering, are many. Some of these are identifiable now and others will emerge from time to time as new technologies are introduced and harnessed. There is a fundamental issue regarding "Branding the bio/biomedical engineering degree" that requires a common understanding of what is meant by a B.S. degree in Biomedical Engineering, Bioengineering, or Biological Engineering. In this paper we address some of the issues involved in branding the Bio/Biomedical Engineering degree, with the aim of clarifying the Bio/Biomedical Engineering brand.

27 CFR 21.60 - Formula No. 33.

Code of Federal Regulations, 2010 CFR

2010-04-01

... including meat branding inks). 210.External pharmaceuticals, not U.S.P. or N.F. 249.Miscellaneous external...). (c) Conditions governing use. Meat branding inks made with Formula No. 33 do not meet U.S. Department...

25 CFR 167.7 - Records.

Code of Federal Regulations, 2011 CFR

2011-04-01

... and assist in organizing the sheep and goat dipping and horse and cattle branding program and... sheep and goats and at branding and tallying points for cattle and horses. Should the permittee be...

Systematic review of public health branding.

PubMed

Evans, W Douglas; Blitstein, Jonathan; Hersey, James C; Renaud, Jeanette; Yaroch, Amy L

2008-12-01

Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematically reviewed the literature on public health brands; developed a methodology for describing branded health messages and campaigns; and examined specific branding strategies across a range of topic areas, campaigns, and global settings. We searched the literature for published studies on public health branding available through all relevant, major online publication databases. Public health branding was operationalized as any manuscripts in the health, social science, and business literature on branding or brands in health promotion marketing. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 154 articles and reviewed a final set of 37, 10 from Africa, Australia, and Europe. Branded health campaigns spanned most of the major domains of public health and numerous communication strategies and evaluation methodologies. Most studies provided clear information on planning, development, and evaluation of the branding effort, while some provided minimal information. Branded health messages typically are theory based, and there is a body of evidence on their behavior change effectiveness, especially in nutrition, tobacco control, and HIV/AIDS. More rigorous research is needed, however, on how branded health messages impact specific populations and behaviors.

Adverse clinical sequelae after skin branding: a case series

PubMed Central

2009-01-01

Introduction Branding refers to a process whereby third degree burns are inflicted on the skin with a hot iron rod or metallic object. Branding employs the phenomenon of "counter irritation," and is widely used by faith healers in developing countries for therapeutic purposes. Some methods, which are very crude and inhuman, carry a large risk of complications. The purpose of this study is to present a series of complications and to familiarize clinicians with this dangerous method of treatment. Case presentation Four Pakistani patients, three male and one female, ranging from 25 to 60 years of age "branded" with a red hot iron rod for various medical reasons presented with severe medical complications to our tertiary care hospital. The mean duration between the procedure and presentation to the hospital was 6 days. At the time of admission, two patients had septic shock, one patient had cavernous sinus thrombosis and one patient had multiple splenic abscesses. All patients received standard care for wound management and systemic infections. Two patients eventually died during the course of treatment. Conclusion Severe complications from branding are troublesome and the potential risks of this treatment outweigh its benefits. Globally, there is a great need for heightened awareness about the dangers of branding among patients and physicians, as this will have an important effect on patients who seek branding for various medical conditions. PMID:19166615

[Literature review of the influences on error rates when identifying equids with transponder and hot-iron branding].

PubMed

Campe, Amely; Schulz, Sophia; Bohnet, Willa

2016-01-01

Although equids have had to be tagged with a transponder since 2009, breeding associations in Germany disagree as to which method is best suited for identification (with or without hot iron branding). Therefore, the aim of this systematic literature review was to gain an overview of how effective identification is using transponders and hot iron branding and as to which factors influence the success of identification. Existing literature showed that equids can be identified by means of transponders with a probability of 85-100%, whereas symbol brandings could be identified correctly in 78-89%, whole number brandings in 0-87% and single figures in 37-92% of the readings, respectively. The successful reading of microchips can be further optimised by a correctly operated implantation process and thorough training of the applying persons. affect identification with a scanner. The removal of transponders for manipulation purposes is virtually impossible. Influences during the application of branding marks can hardly, if at all, be standardised, but influence the subsequent readability relevantly. Therefore, identification by means of hot branding cannot be considered sufficiently reliable. Impaired quality of identification can be reduced during reading but cannot be counteracted. Based on the existing studies it can be concluded that the transponder method is the best suited of the investigated methods for clearly identifying equids, being forgery-proof and permanent. It is not to be expected that applying hot branding in addition to microchips would optimise the probability of identification relevantly.

Journal of Air Transportation, Volume 11, No. 2

NASA Technical Reports Server (NTRS)

Bowen, Brent (Editor); Kabashkin, Igor (Editor); Gudmundsson, Sveinn Vidar (Editor); EspiritoSanto, Jr. Respicio (Editor)

2006-01-01

The following topics were covered: How Do Airlines Perceive That Strategic Alliances Affect Their Individual Branding?; Airline Choice for Domestic Flights in Sao Paulo Metropolitan Area: An Application of the Conditional Logit Model; Consequences of Feeder Delays for the Success of A380 Operations; Inside the Mechanics of Network Development: How Competition and Strategy Reorganize European Air Traffic; The Opportunities and Threats of Turning Airports into Hubs; Another Approach to Enhance Airline Safety: Using System Safety Tools; A Simulation Based Approach for Contingency Planning for Aircraft Turnaround Activities in Airline Hubs; and The Council on Aviation Accreditation: Part One- Historical Foundation.

Aesthetic skin branding: a novel form of body art with adverse clinical sequela.

PubMed

Karamanoukian, Raffy; Ukatu, Chidi; Lee, Edward; Hyman, Josh; Sundine, Michael; Kobayashi, Mark; Evans, Gregory R D

2006-01-01

Branding is a form of body art wherein third-degree burns are inflicted on the skin to produce permanent scars. This method of scarification is a common practice among many indigenous cultures and has become exceedingly common in western societies. As with other forms of body art, branding is not a manifestation of a psychiatric disorder but, rather, a method of self-expression. The process can be performed through the use of electrocautery, laser, chemicals, freezing, and hot metal. Complications arising from the procedure include acute infection, transmission of blood-borne pathogens, allergic reactions, and sequelae arising from third-degree burns. In addition, skin branding has been shown to be associated with substance abuse and high-risk behaviors among adolescents. The purpose of this article is to present the following case report and review to familiarize clinicians with this dangerous method of body art.

27 CFR 21.60 - Formula No. 33.

Code of Federal Regulations, 2014 CFR

2014-04-01

... pounds of gentian violet or gentian violet, U.S.P. (b) Authorized uses. (1) As a solvent: 052.Inks (not including meat branding inks). 210.External pharmaceuticals, not U.S.P. or N.F. 249.Miscellaneous external...). (c) Conditions governing use. Meat branding inks made with Formula No. 33 do not meet U.S. Department...

Brand name changes help health care providers win market recognition.

PubMed

Keesling, G

1993-01-01

As the healthcare industry continues to recognize the strategic implications of branding, more providers will undertake an identity change to better position themselves in competitive markets. The paper examines specific healthcare branding decisions, the reasons prompting brand name decisions and the marketing implications for a change in brand name.

Transnational Degree Program Franchising and the Challenge of Commercial Franchisees

ERIC Educational Resources Information Center

Juusola, Katariina; Rensimer, Lee

2018-01-01

Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…

The Relationship between Branding and Organisational Change

ERIC Educational Resources Information Center

Stensaker, Bjorn

2007-01-01

Increased national and international competition within higher education has triggered an interest in branding within the sector. Higher education institutions are, as a consequence, currently re-examining their profile and image. This article addresses the problems higher education institutions face in this process, and points to the benefits and…

Branding in Higher Education: A Case Study from Turkey

ERIC Educational Resources Information Center

Garipagaoglu, Burçak Çagla

2016-01-01

Drawing upon the brand-building experience of a young and successful Turkish foundation university, this case study attempts to broaden our understanding of branding in Higher Education (HE). Focusing on the diverse brand conceptualizations, brand management principles and brand strategies that are deployed to circumvent barriers to successful…

Marketing and branding your Centers of Excellence.

PubMed

Herrod, K G

2001-01-01

Branding your Centers of Excellence requires more than simply advertising. Developing a strong brand involves completing your due diligence. Adequate reparation and strategic planning will help your organization successfully navigate looming pitfalls, overcome competitive pressures, and make a direct hit with physicians and consumers.

Cigarette stick as valuable communicative real estate: a content analysis of cigarettes from 14 low-income and middle-income countries

PubMed Central

C Smith, Katherine; Washington, Carmen; Welding, Kevin; Kroart, Laura; Osho, Adami; Cohen, Joanna E

2017-01-01

Background The current cigarette market is heavily focused on low-income and middle-income countries. Branding of tobacco products is key to establishing and maintaining a customer base. Greater restrictions on marketing and advertising of tobacco products create an incentive for companies to focus more on branding via the product itself. We consider how tobacco sticks are used for communicative purposes in 14 low-income and middle-income countries with extensive tobacco markets. Methods In 2013, we collected and coded 3232 cigarette and kretek packs that were purchased from vendors in diverse neighbourhoods in 44 cities across the 14 low-income and middle-income countries with the greatest number of smokers. A single stick from each pack was assessed for branding, decorative and communicative elements using a common coding framework. Stick communication variables included brand name, brand image/logo, brand descriptor, colour and design carried through from pack, ‘capsule cigarette’ symbol, and embellishment of filter end. Results Communication and branding on the stick is essentially ubiquitous (99.75%); 97% of sticks include explicit branding (brand name or logo present). Colour is commonly carried through from the pack (95%), and some sticks (13%) include decorative elements matching the pack. Decorative elements can be found anywhere on the stick, including the filter tip (8%), and ‘convertible’ cigarettes include a symbol to show where to push. Conclusions Cigarette sticks are clearly valuable ‘real estate’ that tobacco companies are using for communicative purposes. Across all countries and brands, the stick communicates branding via text, colour and imagery. PMID:27534777

Using LinkedIn in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking

ERIC Educational Resources Information Center

McCorkle, Denny E.; McCorkle, Yuhua Li

2012-01-01

With the rapid growth of social networking and media comes their consideration for use in the marketing classroom. Social networking skills are becoming essential for personal branding (e.g., networking, self-marketing) and corporate/product branding (e.g., marketing communication). This paper addresses the use of LinkedIn (i.e., an online…

Join the Party: Successful Educational Branding is a Group Effort

ERIC Educational Resources Information Center

Moore, Robert M.

2010-01-01

The education market is becoming more competitive and far more crowded. The economic downturn has caused many families to reconsider their priorities, re-evaluate their budgets, and refocus their attention. Once considered one of the dark arts, whose very tenets were unacceptable in a mission-based environment, branding is now widely regarded as…

Food branding and young children's taste preferences: a reassessment.

PubMed

Elliott, Charlene D; Carruthers Den Hoed, Rebecca; Conlon, Martin J

2013-08-20

This study examines the effects of branding and packaging on young children's taste preferences. Preschool children aged 3 to 5 (n=65) tasted five pairs of identical foods in packaging from McDonald's and in matched packaging that was either plain, Starbucks-branded, or colourful (but unbranded). Children were asked if the foods tasted the same or if one tasted better. Children preferred the taste of foods wrapped in decorative wrappings, relying more on aesthetics than on familiar branding when making their choices. The findings suggest the need to explore questions beyond commercial advertising (and brand promotion) on television and other media platforms. More attention should be directed at the important role of packaging in directing children's food preferences.

The impact of food branding on children's eating behavior and obesity.

PubMed

Keller, Kathleen L; Kuilema, Laura G; Lee, Norman; Yoon, Joyce; Mascaro, Brittany; Combes, Anne-Laure; Deutsch, Bryan; Sorte, Kathryn; Halford, Jason C G

2012-06-06

Branding is a technique used by the food industry to create a recognizable image to attract consumers and hopefully boost sales of the product. Children recognize food brands from a young age, but their impact on the development of eating behaviors and obesity is unclear. In addition, the notion that some branding techniques may be used to increase intake of healthful foods, like fruits and vegetables, has not been rigorously investigated. Three laboratory-based intake studies designed to test the impact of common food brands on children's eating habits are presented. In the first study, four to six year-old children (n=43) were exposed to ad libitum test-meals where foods were presented either with or without their associated branding. In the second study, a novel food brand based Stroop task was developed and tested to assess children's cognitive response to food brands, and following this procedure, seven to nine year-old children (n=41) ate ad libitum test-meals consisting of foods packaged with or without a logo from a popular fast food restaurant. Finally, a pilot intervention was conducted with four to five year-old children (n=16) to demonstrate the efficacy of using licensed (spokes) characters to package and promote intake of fruits and vegetables. These studies demonstrate that branding is an important influence on what and how much children eat, but some children may be more susceptible to these influences than others. Future studies are needed to better understand the influence that child age, sex, and obesity has on response to food branding and marketing. Copyright © 2012 Elsevier Inc. All rights reserved.

External Perceptions of Successful University Brands

ERIC Educational Resources Information Center

Chapleo, Chris

2008-01-01

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands, and it therefore seems to be timely and appropriate to investigate the common approaches of…

We Don't Speak Their Language: Radical Creativity with Branding

ERIC Educational Resources Information Center

Cooper, Jacqueline

2009-01-01

Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…

Branding of Flemish Higher Education Institutions: A Strategic Balance Perspective

ERIC Educational Resources Information Center

Mampaey, Jelle; Huisman, Jeroen; Seeber, Marco

2015-01-01

Branding of higher education institutions (HEIs) is an expanding area of research. The existing literature mainly draws on the strategic management perspective that argues that HEIs are pressured to develop brands which differentiate them from their competitors. Past studies, however, do insufficiently take into account that most HEIs are…

Print campaign. Branding through print for Corpus Christi (TX) Medical Center.

PubMed

2007-01-01

Corpus Christi Medical Center, a 582-bed healthcare system consisting of four hospitals throughout south Texas, launched a print branding effort at the beginning of the year featuring its own doctors. The print ads promote several of the various service lines offered at the hospitals, including cardiac care.

Embracing Change

ERIC Educational Resources Information Center

Lehmusto, Kirsti

2012-01-01

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…

27 CFR 21.60 - Formula No. 33.

Code of Federal Regulations, 2013 CFR

2013-04-01

... pounds of gentian violet or gentian violet, U.S.P. (b) Authorized uses. (1) As a solvent: 052.Inks (not including meat branding inks). 210.External pharmaceuticals, not U.S.P. or N.F. 249.Miscellaneous external...). (c) Conditions governing use. Meat branding inks made with Formula No. 33 do not meet U.S. Department...

Analgesic effects of branding in treatment of headaches.

PubMed Central

Branthwaite, A; Cooper, P

1981-01-01

The effect of branding--that is, the labelling and marketing--of a well-known proprietary analgesic used to treat headaches was studied in a sample of women given a branded or unbranded form with either an inert or an active formulation. The sample was also divided according to whether the subjects were regular users of the brand or users of other brands. The findings showed that branded tablets were overall significantly more effective than unbranded tablets in relieving headaches. Differential effects were observed: the effects of branding were more noticeable one hour after the tablets were taken compared with 30 minutes; in the women given the placebo; and in the users of the brand compared with the users of other brands. It is hypothesised that these effects are due to increased confidence in obtaining relief with a well-known brand, and that branding has an analgesic effect that interacts with the analgesic effects of placebos and active ingredients. PMID:6786566

Alter Wein in neuen Schläuchen?. Kommunale Markenbildungsprozesse in der Praxis

NASA Astrophysics Data System (ADS)

Markert, Peter

2017-12-01

"Brand is in"—even in cities and municipalities. Articles on the topic and city rankings are booming, although many of them are only indirectly concerned with the topic of city as a brand. Since the 2010s, the city has been described by more and more authors as the 3rd generation in city marketing. The necessity of establishing a communal brand with increasing competition between municipalities, for example by inhabitants, specialists, companies or guests, is justified. But the understanding of brand, branding and branding processes is very different—and is often reduced to the creation of a (often ineffective) logo and slogans. The reason for this is a so far missing, practical approach to branding in municipalities. The article seeks an approximation to the "city as a brand" and discusses the benefits, the boundaries and selected data on the implementation of branding processes. In addition, an (idealtypical) scheme for a brand-building process is derived, which includes elements that have actually been successfully applied in the practice of municipalities.

The effects of an oral distraction on cattle during a painful procedure

PubMed Central

Aitken, Brooke L.; Stookey, Joseph M.; Noble, Scott; Watts, Jon; Finlay, Don

2013-01-01

An oral distraction was investigated as a way to reduce struggle and heart rate of beef cattle undergoing freeze branding. Oral distraction reduced the struggle of steers, regardless of branding treatment. No effect on heart rate was found. Distractions may provide a way to reduce struggle by animals during restraint. PMID:24155450

Branding the Army

DTIC Science & Technology

2017-05-25

other—while properly leveraging stakeholders as brand ambassadors in a social-media driven world. Through a branding and marketing perspective, this...be sure, a comprehensive recruitment campaign should leverage the strengths of incentives, recruiter saturation, and marketing to be successful...This monograph focuses primarily on the marketing and advertising portions of a recruiting campaign, specifically as they pertain to the Army’s brand

Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning

ERIC Educational Resources Information Center

Heslop, Louise A.; Nadeau, John

2010-01-01

Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…

Branding Your Post-School Outcomes Data Collection Process

ERIC Educational Resources Information Center

National Post-School Outcomes Center, 2013

2013-01-01

The purpose of "Branding your Post-School Outcomes Data Collection Process" is to help state education agencies create brand recognition with youths, families, and school personnel for the post-school outcomes survey. Recognition--paired with information about the survey purpose, who is conducting the interview, and how the information…

The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults

PubMed Central

Vallone, Donna; Greenberg, Marisa; Xiao, Haijun; Bennett, Morgane; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

2017-01-01

Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established marketing strategy, to influence how consumers think and feel about a message. This study examines whether positive brand equity for the national truth® campaign is associated with lower likelihood of cigarette use over time using the nationally representative Truth Longitudinal Cohort of youth and young adults, aged 15–21. Logistic regression models were used to examine the relationship between brand equity and the likelihood of reporting past 30-day smoking over a 12-month period. Respondents who reported positive brand equity were significantly less likely to report past 30-day smoking 12 months later (OR = 0.66, p < 0.05), controlling for covariates known to influence tobacco use behavior. Findings also translate the effect size difference to a population estimate of more than 300,000 youth and young adults having been prevented from current smoking over the course of a year. Building brand equity is a strategic process for health promotion campaigns, not only to improve message recall and salience but also to influence behavioral outcomes. PMID:29215555

Global Strategy for the Diagnosis, Management, and Prevention of Chronic Obstructive Lung Disease 2017 Report: GOLD Executive Summary.

PubMed

Vogelmeier, Claus F; Criner, Gerard J; Martinez, Fernando J; Anzueto, Antonio; Barnes, Peter J; Bourbeau, Jean; Celli, Bartolome R; Chen, Rongchang; Decramer, Marc; Fabbri, Leonardo M; Frith, Peter; Halpin, David M G; López Varela, M Victorina; Nishimura, Masaharu; Roche, Nicolas; Rodriguez-Roisin, Roberto; Sin, Don D; Singh, Dave; Stockley, Robert; Vestbo, Jørgen; Wedzicha, Jadwiga A; Agusti, Alvar

2017-03-01

This Executive Summary of the Global Strategy for the Diagnosis, Management, and Prevention of COPD (GOLD) 2017 Report focuses primarily on the revised and novel parts of the document. The most significant changes include: 1) the assessment of chronic obstructive pulmonary disease has been refined to separate the spirometric assessment from symptom evaluation. ABCD groups are now proposed to be derived exclusively from patient symptoms and their history of exacerbations; 2) for each of the groups A to D, escalation strategies for pharmacological treatments are proposed; 3) the concept of de-escalation of therapy is introduced in the treatment assessment scheme; 4) nonpharmacologic therapies are comprehensively presented and; 5) the importance of comorbid conditions in managing COPD is reviewed. Copyright ©2017 the American Thoracic Society. Published with permission from the American Thoracic Society. Design and branding are copyright ©ERS 2017.

Swayed by the Logo and Name: Does University Branding Work?

ERIC Educational Resources Information Center

Idris, Muhammad Zaffwan; Whitfield, T. W. Allan

2014-01-01

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

Personal Digital Branding as a Professional Asset in the Digital Age

PubMed Central

Kleppinger, Courtney A.

2015-01-01

In recent years, society’s rapid adoption of social media has made the boundary between professional and private life nearly indistinguishable. The literature provides guidance on how to demonstrate professionalism via social media platforms. Social media policies within health professions education tend to be legalistic in nature, serving primarily to highlight behaviors students should avoid. One missing element in social media literature is the concept of online invisibility. In this paper, we define personal digital branding, discuss the professional implications of choosing to abstain from social media use, and urge educators to recognize that the personal digital branding may be an emerging asset for young professionals in the twenty-first century. PMID:26430266

Model For Marketing Strategy Decision Based On Multicriteria Decicion Making: A Case Study In Batik Madura Industry

NASA Astrophysics Data System (ADS)

Anna, I. D.; Cahyadi, I.; Yakin, A.

2018-01-01

Selection of marketing strategy is a prominent competitive advantage for small and medium enterprises business development. The selection process is is a multiple criteria decision-making problem, which includes evaluation of various attributes or criteria in a process of strategy formulation. The objective of this paper is to develop a model for the selection of a marketing strategy in Batik Madura industry. The current study proposes an integrated approach based on analytic network process (ANP) and technique for order preference by similarity to ideal solution (TOPSIS) to determine the best strategy for Batik Madura marketing problems. Based on the results of group decision-making technique, this study selected fourteen criteria, including consistency, cost, trend following, customer loyalty, business volume, uniqueness manpower, customer numbers, promotion, branding, bussiness network, outlet location, credibility and the inovation as Batik Madura marketing strategy evaluation criteria. A survey questionnaire developed from literature review was distributed to a sample frame of Batik Madura SMEs in Pamekasan. In the decision procedure step, expert evaluators were asked to establish the decision matrix by comparing the marketing strategy alternatives under each of the individual criteria. Then, considerations obtained from ANP and TOPSIS methods were applied to build the specific criteria constraints and range of the launch strategy in the model. The model in this study demonstrates that, under current business situation, Straight-focus marketing strategy is the best marketing strategy for Batik Madura SMEs in Pamekasan.

Cigarette stick as valuable communicative real estate: a content analysis of cigarettes from 14 low-income and middle-income countries.

PubMed

C Smith, Katherine; Washington, Carmen; Welding, Kevin; Kroart, Laura; Osho, Adami; Cohen, Joanna E

2016-09-01

The current cigarette market is heavily focused on low-income and middle-income countries. Branding of tobacco products is key to establishing and maintaining a customer base. Greater restrictions on marketing and advertising of tobacco products create an incentive for companies to focus more on branding via the product itself. We consider how tobacco sticks are used for communicative purposes in 14 low-income and middle-income countries with extensive tobacco markets. In 2013, we collected and coded 3232 cigarette and kretek packs that were purchased from vendors in diverse neighbourhoods in 44 cities across the 14 low-income and middle-income countries with the greatest number of smokers. A single stick from each pack was assessed for branding, decorative and communicative elements using a common coding framework. Stick communication variables included brand name, brand image/logo, brand descriptor, colour and design carried through from pack, 'capsule cigarette' symbol, and embellishment of filter end. Communication and branding on the stick is essentially ubiquitous (99.75%); 97% of sticks include explicit branding (brand name or logo present). Colour is commonly carried through from the pack (95%), and some sticks (13%) include decorative elements matching the pack. Decorative elements can be found anywhere on the stick, including the filter tip (8%), and 'convertible' cigarettes include a symbol to show where to push. Cigarette sticks are clearly valuable 'real estate' that tobacco companies are using for communicative purposes. Across all countries and brands, the stick communicates branding via text, colour and imagery. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

From PISA to National Branding: Exploring Finnish Education®

ERIC Educational Resources Information Center

Schatz, Monika; Popovic, Ana; Dervin, Fred

2017-01-01

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

27 CFR 21.60 - Formula No. 33.

Code of Federal Regulations, 2011 CFR

2011-04-01

... pounds of gentian violet or gentian violet, U.S.P. (b) Authorized uses. (1) As a solvent: 052.Inks (not including meat branding inks). 210.External pharmaceuticals, not U.S.P. or N.F. 249.Miscellaneous external...). (c) Conditions governing use. Meat branding inks made with Formula No. 33 do not meet U.S. Department...

27 CFR 21.60 - Formula No. 33.

Code of Federal Regulations, 2012 CFR

2012-04-01

... pounds of gentian violet or gentian violet, U.S.P. (b) Authorized uses. (1) As a solvent: 052.Inks (not including meat branding inks). 210.External pharmaceuticals, not U.S.P. or N.F. 249.Miscellaneous external...). (c) Conditions governing use. Meat branding inks made with Formula No. 33 do not meet U.S. Department...

IMO and Internal Branding Outcomes: An Employee Perspective in UK HE

ERIC Educational Resources Information Center

Yu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha

2018-01-01

This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…

Internal Branding: Using Performance Technology To Create an Organization Focused on Customer Value.

ERIC Educational Resources Information Center

Tosti, Donald T.; Stotz, Rodger

2000-01-01

Presents a performance technology approach to revenue enhancement, with the goal of improving customer retention through building customer value. Topics include internal branding, a way to make sure that what the company delivers matches what's promised in the advertising; product versus service brands; and customer satisfaction, including…

Many Choices, One Destination: Multimodal University Brand Construction in an Urban Public Transportation System

ERIC Educational Resources Information Center

Blanco Ramírez, Gerardo

2016-01-01

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…

Personal Digital Branding as a Professional Asset in the Digital Age.

PubMed

Kleppinger, Courtney A; Cain, Jeff

2015-08-25

In recent years, society's rapid adoption of social media has made the boundary between professional and private life nearly indistinguishable. The literature provides guidance on how to demonstrate professionalism via social media platforms. Social media policies within health professions education tend to be legalistic in nature, serving primarily to highlight behaviors students should avoid. One missing element in social media literature is the concept of online invisibility. In this paper, we define personal digital branding, discuss the professional implications of choosing to abstain from social media use, and urge educators to recognize that the personal digital branding may be an emerging asset for young professionals in the twenty-first century.

Ten Practical Questions about Branding

ERIC Educational Resources Information Center

Moore, Robert M.; Rattenbury, Jeanne

2004-01-01

"Marketing" and "branding" were once considered dirty words on campus but faculty, staff, and board members now appreciate the value of getting their message out and managing their reputation. The question is not so much whether to invest, but when, how, and most important, what's the return on investment? A roundtable of accomplished marketing…

Do UK Universities Communicate Their Brands Effectively through Their Websites?

ERIC Educational Resources Information Center

Chapleo, Chris; Duran, Maria Victoria Carrillo; Diaz, Ana Castillo

2011-01-01

This paper attempts to explore the effectiveness of UK universities' websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises through their websites. The quest to differentiate through branding can be challenging in the…

A harmful traditional practice in newborns with adrenocorticotropic hormone resistance syndrome: branding

PubMed Central

Baştuğ, Osman; Korkmaz, Levent; Korkut, Sabriye; Halis, Hülya; Güneş, Tamer; Kurtoğlu, Selim

2016-01-01

Branding refers to a traditional practice of creating ‘therapeutic’ burns with hot iron rods over the skin in order to treat various diseases. Although branding is a harmful practice for the body, it has been used for various illnesses including physiologic jaundice in newborns, pneumonia, and convulsions. It causes serious morbidity and delays seeking proper medical care in neonates. Innovations of modern medicine and the use of evidence-based medicine should be preferred instead of these traditional practices. We present a branded mature newborn baby who was diagnosed as having adrenocorticotropic hormone resistance syndrome. This problem is very rare in Turkey; however, it is a very important health issue and has social aspects. Therefore, this case is presented to increase awareness. PMID:28123337

Student continuation in high school chemistry

NASA Astrophysics Data System (ADS)

Bowen, James Iddon

2006-12-01

This investigation originally intended to uncover teacher behaviors that encourage students to persist in AP Chemistry in a typical urban Texas high school. As the investigation progressed, however, alternative reasons were sought for the persistence of some students when it became apparent that teacher behaviors might not be a factor in the decision to select AP Chemistry at the school under observation. In response to this, "Branding", a business theory which suggests certain attractive aspects of a product are promoted as a way to improve sales, is introduced as an alternative way of thinking about persistence in chemistry. "Branding" can explain why some students continue to select chemistry in the face of disappointing teaching. It is also argued here that "Branding" can encourage more students to take chemistry in the future.

The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults.

PubMed

Vallone, Donna; Greenberg, Marisa; Xiao, Haijun; Bennett, Morgane; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

2017-12-07

Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established marketing strategy, to influence how consumers think and feel about a message. This study examines whether positive brand equity for the national truth ® campaign is associated with lower likelihood of cigarette use over time using the nationally representative Truth Longitudinal Cohort of youth and young adults, aged 15-21. Logistic regression models were used to examine the relationship between brand equity and the likelihood of reporting past 30-day smoking over a 12-month period. Respondents who reported positive brand equity were significantly less likely to report past 30-day smoking 12 months later (OR = 0.66, p < 0.05), controlling for covariates known to influence tobacco use behavior. Findings also translate the effect size difference to a population estimate of more than 300,000 youth and young adults having been prevented from current smoking over the course of a year. Building brand equity is a strategic process for health promotion campaigns, not only to improve message recall and salience but also to influence behavioral outcomes.

Evaluating the truth brand.

PubMed

Evans, W Douglas; Price, Simani; Blahut, Steven

2005-03-01

The American Legacy Foundation developed the truth campaign, an aspirational antismoking brand for adolescents. This study tested whether a multidimensional scale, brand equity in truth, mediates the relationship between campaign exposure and youth smoking. We collected brand equity responses from 2,306 youth on a nationally representative telephone survey. Factor analysis indicates that the scale has excellent psychometric properties and effectively measures brand equity. We developed a structural equation model to test the mediation hypothesis. Results show that brand equity mediates the relationship between truth and smoking. Analyses of potential cofounders show this relationship is robust. Behavioral branding (brands about a behavior or a lifestyle) is an important public health strategy.

Higher Education Institution Branding as a Component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology

ERIC Educational Resources Information Center

Williams, Robert, Jr.; Osei, Collins; Omar, Maktoba

2012-01-01

As Higher Education Institutions (HEI) become more marketised and increasingly promotionalised, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process Model which depicts the key components that impact the organization brand renaming process,…

Higher Education as Object for Corporate and Nation Branding: Between Equality and Flagships

ERIC Educational Resources Information Center

Sataøen, Hogne Lerøy

2015-01-01

Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from others. However, in both the scholarly discourse and in political rhetoric, the Nordic model highlights equal access to education…

Branding: Putting a Little Dent in the Universe!

ERIC Educational Resources Information Center

Starkweather, Kendall N.

2011-01-01

Technology and engineering education is destined to become the most important subject in future education. This is inevitable when people live in a society that needs and uses technology at the pace seen today. Branding is personal, involves a commitment, and requires dedication to a belief and the enthusiasm to work in a logical manner to gain…

Defining the Essence of a University: Lessons from Higher Education Branding

ERIC Educational Resources Information Center

Waeraas, Arild; Solbakk, Marianne N.

2009-01-01

Branding is a phenomenon that has become increasingly common in higher education over the last few years. It entails defining the essence of what a university "is", what it "stands for", and what it is going to be known for, requiring precision and consistency in the formulations as well as internal commitment to the brand.…

Cognitive Tools for Successful Branding

ERIC Educational Resources Information Center

Hernandez, Lorena Perez

2011-01-01

This article aims to fill a gap in current studies on the semantics of branding. Through the analysis of a number of well-known international brand names, we provide ample evidence supporting the claim that a finite set of cognitive operations, such as those of domain reduction and expansion, mitigation, and strengthening, among others, can…

Branding Higher Education: Illusion or Reality?

ERIC Educational Resources Information Center

Temple, Paul

2006-01-01

It seems difficult to have a discussion about anything in a university or college today that does not involve branding: "what does this say about our brand?", "how is our brand perceived?", "what are our brand values?", and "are we living the brand?" (according to the American Marketing Association, this means "aligning actions with your Brand…

College Choice and the University Brand: Exploring the Consumer Decision Framework

ERIC Educational Resources Information Center

Stephenson, Amber L.; Heckert, Alex; Yerger, David B.

2016-01-01

Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors.

PubMed

Dewey, Morgan; Heiss, Sarah N

2018-05-01

Successful strategies for branding that are inclusive of male-identified survivors were identified in this qualitative study through semi-structured interviews with leaders from six domestic violence agencies across the United States: four represented traditional domestic violence agencies and two represented specialized agencies with expertise in providing services to nontraditional survivors. The strategic implementation of (a) inclusive language, (b) visual diversity, (c) community outreach, and (d) communication channels emerged as successful strategies in branding in an inclusive way for male-identified survivors. The implementation of these successful strategies provides the opportunity for domestic violence agencies to create an inclusive environment for male-identified survivors and would contribute to a paradigm shift in how domestic violence is viewed.

Terrorist Group Brands: Understanding Terrorist Group Strategies Through Brand Exposure

DTIC Science & Technology

2016-06-01

firms do, terrorist groups use branding to increase support and thus their capacity to conduct operations. This thesis introduces the new concept...The commercial marketplace uses branding to differentiate the products of one company from another.5 Scholars apply the term brand loosely and...these brands brings with it perceived added value to the product performance, trust, and reliability.11 Consumers also recognize people themselves as

Corporate social responsibility in the healthcare insurance industry: a cause-branding approach.

PubMed

Smith, Alan D

2009-01-01

As citizens find healthcare issues to be the most important for companies to address, cause-branding as a suitable analysis for competitive comparison of any healthcare insurance firm's CSR would be in order. When these healthcare issues are properly addressed through CSR programmes of appropriate service providers, society benefits from better health, and the company benefits from decreased claims. Possible backlash of negative publicity may occur when stakeholders envision the company as merely contributing to community welfare as a means of advertising its compassion in exchange for a greater portion of the healthcare insurance marketplace. Several healthcare insurance providers were inspected, one in greater detail, on a series of principles grounded in cause-branding strategies were included in the case study of CSR initiatives, followed by the practical applications of lessons learned from the case studies.

Alcohol Content in the 'Hyper-Reality' MTV Show 'Geordie Shore'.

PubMed

Lowe, Eden; Britton, John; Cranwell, Jo

2018-05-01

To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show 'Geordie Shore' Series 11. A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of 'Geordie Shore' (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. All categories of alcohol were present in all episodes. 'Any alcohol' content occurred in 78%, 'actual alcohol use' in 30%, 'inferred alcohol use' in 72%, and all 'other' alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorized as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances. Alcohol content, including branding, is highly prevalent in the UK Reality TV show 'Geordie Shore' Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the British Board of Film Classification (BBFC) as suitable for viewers aged 15 years. The organizations OfCom, Advertising Standards Authority (ASA) and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show. Alcohol content, including branding, is highly prevalent in the MTV reality TV show 'Geordie Shore' Series 11. Current alcohol regulation is failing to protect young viewers from exposure to such content.

Witchcraft Branding and the Abuse of African Children in the UK: Causes, Effects and Professional Intervention

ERIC Educational Resources Information Center

Tedam, Prospera

2014-01-01

The branding of children as "witches", capable of harming others is a widespread practice in some countries in Africa and across the world. There is evidence of this within specific communities and faith groups; however, the extent to which this phenomenon occurs in England is unclear as is the response by childcare professionals,…

Building Potemkin Schools: Science Curriculum Reform in a STEM School

ERIC Educational Resources Information Center

Teo, Tang Wee

2012-01-01

"Potemkin schools" is used as the phrase to capture what a US science, technology, engineering, and mathematics (STEM) public speciality high school becomes as a result of its institutional branding. By way of an examination of the efforts of one teacher drawn into school branding through his "inquiry-based reform" of an Advanced Chemistry course,…

Sowing the seeds of skepticism: Russian state news and anti-GMO sentiment.

PubMed

Dorius, Shawn F; Lawrence-Dill, Carolyn J

2018-03-21

Biotech news coverage in English-language Russian media fits the profile of the Russian information warfare strategy described in recent military reports. This raises the question of whether Russia views the dissemination of anti-GMO information as just one of many divisive issues it can exploit as part of its information war, or if GMOs serve more expansive disruptive purposes. Distinctive patterns in Russian news provide evidence of a coordinated information campaign that could turn public opinion against genetic engineering. The recent branding of Russian agriculture as the ecologically clean alternative to genetically engineered foods is suggestive of an economic motive behind the information campaign against western biotechnologies.

Avoidance of Cigarette Pack Health Warnings among Regular Cigarette Smokers

PubMed Central

Maynard, Olivia M.; Attwood, Angela; O’Brien, Laura; Brooks, Sabrina; Hedge, Craig; Leonards, Ute; Munafò, Marcus R.

2016-01-01

Background Previous research with adults and adolescents indicates that plain cigarette packs increase visual attention to health warnings among non-smokers and non-regular smokers, but not among regular smokers. This may be because regular smokers: 1) are familiar with the health warnings, 2) preferentially attend to branding, or 3) actively avoid health warnings. We sought to distinguish between these explanations using eye-tracking technology. Method A convenience sample of 30 adult dependant smokers were recruited to participate in an eye-tracking study. Participants viewed branded, plain and blank packs of cigarettes with familiar and unfamiliar health warnings. The number of fixations to health warnings and branding on the different pack types were recorded. Results Analysis of variance indicated that regular smokers were biased towards fixating the branding location rather than the health warning location on all three pack types (p < 0.002). This bias was smaller, but still evident, for blank packs, where smokers preferentially attended the blank region over the health warnings. Time-course analysis showed that for branded and plain packs, attention was preferentially directed to the branding location for the entire 10 seconds of the stimulus presentation, while for blank packs this occurred for the last 8 seconds of the stimulus presentation. Familiarity with health warnings had no effect on eye gaze location. Conclusion Smokers actively avoid cigarette pack health warnings, and this remains the case even in the absence of salient branding information. Smokers may have learned to divert their attention away from cigarette pack health warnings. These findings have policy implications for the design of health warning on cigarette packs. PMID:24485554

A harmful traditional practice in newborns with adrenocorticotropic hormone resistance syndrome: branding.

PubMed

Baştuğ, Osman; Korkmaz, Levent; Korkut, Sabriye; Halis, Hülya; Güneş, Tamer; Kurtoğlu, Selim

2016-12-01

Branding refers to a traditional practice of creating 'therapeutic' burns with hot iron rods over the skin in order to treat various diseases. Although branding is a harmful practice for the body, it has been used for various illnesses including physiologic jaundice in newborns, pneumonia, and convulsions. It causes serious morbidity and delays seeking proper medical care in neonates. Innovations of modern medicine and the use of evidence-based medicine should be preferred instead of these traditional practices. We present a branded mature newborn baby who was diagnosed as having adrenocorticotropic hormone resistance syndrome. This problem is very rare in Turkey; however, it is a very important health issue and has social aspects. Therefore, this case is presented to increase awareness.

The Challenge of the Future

NASA Technical Reports Server (NTRS)

Boyer, Justiss

2007-01-01

The presentation will focus primarily on Marketing and Branding Forms organizations and groups who are interested in competing in the future. The seven slides that pertain to the Shuttle program briefly describe the Oribital Processing Facilities and other important facilities, how big the Shuttle is in comparison to a D-9, and engine information. I talk about my role in the program through the Forms Management program and then move into the Marketing and Branding portion.

Internet marketing 101.

PubMed

Miller, Ryan J

2010-11-01

In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site projects, focusing on the areas of strategy development; domain name identification; site plan creation; design considerations; content development; vendor selection; and launch, promotion, and staff training. The article emphasizes that, because the Web site remains the foundation of a surgeon's branding message, minimizing errors during development and construction is critical, particularly in highly competitive or saturated markets, for today's facial plastic surgery practice. Copyright © 2010 Elsevier Inc. All rights reserved.

Listening to Others' Voices (LOV) Project: An Empowering Strategy Incorporating Marginalized Perspectives

ERIC Educational Resources Information Center

Kim, Minsung; Ryu, Jae-Myong

2014-01-01

This study introduces the Listening to Others' Voices (LOV) project, an empowering strategy in geography education. This research aims to create a dataset detailing the perspectives of negatively stereotyped countries with respect to how their countries are portrayed in geography textbooks and to investigate the pedagogical effects of the LOV…

Name-letter branding under scrutiny: real products, new algorithms, and the probability of buying.

PubMed

Stieger, Stefan

2010-06-01

People like letters matching their own first and last name initials more than nonname letters. This name-letter effect has also been found for brands, i.e., people like brands resembling their own name letters (initial or first three). This has been termed name-letter branding effect. In the present study of 199 participants, ages 12 to 79 years, this name-letter branding effect was found for a modified design (1) using real products, (2) concentrating on product names rather than brand names, (3) using five different products for each letter of the Roman alphabet, (4) asking for the buying probability, and (5) using recently introduced algorithms, controlling for individual response tendencies (i.e., liking all letters more or less) and general normative popularity of particular letters (i.e., some letters are generally preferred more than other letters).

Regional Implications of Shi’a Revival in Iraq

DTIC Science & Technology

2004-01-01

From the marshes of southern Iraq to the ghettoes of Karachi, the Shi‘a have been the underdogs —oppressed and marginalized by Sunni ruling regimes and...former with “true” Is- lam—and their governments as its defenders—and branding the latter as obscurantist extremism. They dismissed Khomeini as Shi‘a... branding his vitriol against the House of Saud in the 1980s as fitna (illegitimate rebellion and sowing of disunity) against the Muslim community.7

Hazing in the U.S. Armed Forces: Recommendations for Hazing Prevention Policy and Practice

DTIC Science & Technology

2015-01-01

playing abusive tricks; threatening or oering violence or bodily harm to another; striking; branding; tattooing; shav- ing; greasing; painting...or bodily harm to another; striking; branding; tattooing; shav- ing; greasing; painting; “pinning,” “tacking on,” “blood wings”; or forcing or...particular issue for hazing denitions that address psychological, mental, or emotional harm. Specically, as one of the most thorough previous reviews of

Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’

PubMed Central

Lowe, Eden; Britton, John

2018-01-01

Abstract Aim To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. Methods A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. Results All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorized as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances. Conclusions Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the British Board of Film Classification (BBFC) as suitable for viewers aged 15 years. The organizations OfCom, Advertising Standards Authority (ASA) and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show. Short Summary Alcohol content, including branding, is highly prevalent in the MTV reality TV show ‘Geordie Shore’ Series 11. Current alcohol regulation is failing to protect young viewers from exposure to such content. PMID:29365032

Adolescents’ exposure to tobacco and alcohol content in YouTube music videos

PubMed Central

Murray, Rachael; Lewis, Sarah; Leonardi‐Bee, Jo; Dockrell, Martin; Britton, John

2015-01-01

Abstract Aims To quantify tobacco and alcohol content, including branding, in popular contemporary YouTube music videos; and measure adolescent exposure to such content. Design Ten‐second interval content analysis of alcohol, tobacco or electronic cigarette imagery in all UK Top 40 YouTube music videos during a 12‐week period in 2013/14; on‐line national survey of adolescent viewing of the 32 most popular high‐content videos. Setting Great Britain. Participants A total of 2068 adolescents aged 11–18 years who completed an on‐line survey. Measurements Occurrence of alcohol, tobacco and electronic cigarette use, implied use, paraphernalia or branding in music videos and proportions and estimated numbers of adolescents who had watched sampled videos. Findings Alcohol imagery appeared in 45% [95% confidence interval (CI) = 33–51%] of all videos, tobacco in 22% (95% CI = 13–27%) and electronic cigarettes in 2% (95% CI = 0–4%). Alcohol branding appeared in 7% (95% CI = 2–11%) of videos, tobacco branding in 4% (95% CI = 0–7%) and electronic cigarettes in 1% (95% CI = 0–3%). The most frequently observed alcohol, tobacco and electronic cigarette brands were, respectively, Absolut Tune, Marlboro and E‐Lites. At least one of the 32 most popular music videos containing alcohol or tobacco content had been seen by 81% (95% CI = 79%, 83%) of adolescents surveyed, and of these 87% (95% CI = 85%, 89%) had re‐watched at least one video. The average number of videos seen was 7.1 (95% CI = 6.8, 7.4). Girls were more likely to watch and also re‐watch the videos than boys, P < 0.001. Conclusions Popular YouTube music videos watched by a large number of British adolescents, particularly girls, include significant tobacco and alcohol content, including branding. PMID:25516167

West European and East Asian Perspectives on Defense, Deterrence and Strategy. Volume 4. Portuguese Perspectives on Defense, Deterrence and Strategy.

DTIC Science & Technology

1984-05-16

in U.S. military planning , the West has to face growing threats in the peripheral zones, namely in those that are essential to the supply of raw...to a re-definition of U.S. strategic planning . In accordance with the ’Maritime strategy" of deployment from the U.S. territory of important military...Socialist Party, and the editor of the Communist daily, O’Diario, Miguel Urbano Rodriques. Neutralist doctrines are abundantly expressed in Liber 25

Novel participatory methods of involving patients in research: naming and branding a longitudinal cohort study, BRIGHTLIGHT.

PubMed

Taylor, Rachel M; Mohain, Jasjeet; Gibson, Faith; Solanki, Anita; Whelan, Jeremy; Fern, Lorna A

2015-03-14

Patient and public involvement (PPI) is central to research and service planning. Identifying effective, meaningful ways of involvement is challenging. The cohort study 'Do specialist services for teenagers and young adults with cancer add value?' follows young people for three years, examining outcomes associated with specialist care. Participant retention in longitudinal research can be problematic potentially jeopardising study completion. Maximising study awareness through high impact branding and publicity may improve study retention. Study names are typically generated by researchers rather than designed with patients. We aimed to involve young people in developing a brand identity and name to 'Do specialist services for teenagers and young adults with cancer add value?'. Nine young people aged 17-26 years diagnosed with cancer when aged 14-25 years participated in a one day workshop with further data collection at a patient conference. Methodology was similar to conventional branding and naming exercises and was divided into six stages. The workshop comprised five stages. Stage 1: 'What's in a brand' allowed young people to enquire why brands/logos are important, Stage 2: 'Brand Transformation' identified what young people needed to know and believe about the study when approached about participation, Stage 3: 'Brand Essence' determined how we wanted the study to be perceived by young people, Stage 4: 'What's in a name' identified potential names for the study. Stage 5: 'Logo creation' assembled the mood and feel of logos. Stage 6 was logo design and an electronic survey of 249 young people attending a patient conference. BRIGHTLIGHT was the final study name and the brand essence (or study personality) was friendly, supportive and inspiring. Four logos were designed and the final logo received 47% (n = 115) of votes. Acceptance and retention to BRIGHTLIGHT is higher than anticipated (80% versus 60%), this may be related to our integral PPI strategy. We propose this reproducible methodology as an important, enjoyable, and novel way of involving patients in research and a welcome alternative to researcher-developed acronyms. Ideally this should be carried out prior to engaging with healthcare professionals to prevent confusion around study identity.

Near-infrared branding efficiently correlates light and electron microscopy.

PubMed

Bishop, Derron; Nikić, Ivana; Brinkoetter, Mary; Knecht, Sharmon; Potz, Stephanie; Kerschensteiner, Martin; Misgeld, Thomas

2011-06-05

The correlation of light and electron microscopy of complex tissues remains a major challenge. Here we report near-infrared branding (NIRB), which facilitates such correlation by using a pulsed, near-infrared laser to create defined fiducial marks in three dimensions in fixed tissue. As these marks are fluorescent and can be photo-oxidized to generate electron contrast, they can guide re-identification of previously imaged structures as small as dendritic spines by electron microscopy.

Employer Branding - Source of Competitiveness of the Industrial Plants

NASA Astrophysics Data System (ADS)

Babčanová, Dagmar; Babčan, Miroslav; Odlerová, Eva

2010-01-01

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.

Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging.

PubMed

Gallopel-Morvan, Karine; Moodie, Crawford; Hammond, David; Eker, Figen; Beguinot, Emmanuelle; Martinet, Yves

2012-09-01

In the face of comprehensive bans on the marketing of tobacco products, packaging has become an increasingly important promotional tool for the tobacco industry. A ban on the use of branding on tobacco packaging, known as 'plain' packaging, has emerged as a promising regulatory strategy. The current study sought to examine perceptions of cigarette packaging among adults in France. Adult smokers and non-smokers (N=836) were surveyed using computer-assisted personal interviewing to assess perceptions of pack design by comparing 'regular' branded packs and 'limited edition' packs (with novel designs or innovations) with 'plain' versions of these packs with all branding, including colour, removed. Plain packs (PP) were less likely than regular packs, and particularly limited edition packs, to be considered attractive, attention grabbing and likely to motivate youth purchase. PPs were also rated as the most effective in convincing non-smokers not to start and smokers to reduce consumption and quit. Logistic regression showed that smokers motivated to quit, in comparison to smokers not motivated to quit, were significantly more likely to consider the PPs as the packs most likely to motivate cessation. Novel cigarette packaging, in the form of limited edition packs, had the highest ratings of consumer appeal, ahead of regular branded packs and also PPs. Interestingly, PPs were perceived to be the packs most likely to promote cessation among those adults with quitting intentions. Plain packaging, therefore, may be a means of helping existing adult smokers motivated to quit to do so.

An Approach to Participatory Instructional Design in Secondary Education: An Exploratory Study

ERIC Educational Resources Information Center

Konings, Karen D.; Brand-Gruwel, Saskia; van Merrienboer, Jeroen J. G.

2010-01-01

Background: Teachers have limited insight in students' perspectives on education, although these perspectives influence quality of learning. As students' and teachers' perspectives differ considerably, there is a need for teachers to learn more about students' experiences and ideas about education. Participatory design might be a good strategy for…

Building online brand perceptual map.

PubMed

Chiang, I-Ping; Lin, Chih-Ying; Wang, Kaisheng M

2008-10-01

Many companies have launched their products or services online as a new business focus, but only a few of them have survived the competition and made profits. The most important key to an online business's success is to create "brand value" for the customers. Although the concept of online brand has been discussed in previous studies, there is no empirical study on the measurement of online branding. As Web 2.0 emerges to be critical to online branding, the purpose of this study was to measure Taiwan's major Web sites with a number of personality traits to build a perceptual map for online brands. A pretest identified 10 most representative online brand perceptions. The results of the correspondence analysis showed five groups in the perceptual map. This study provided a practical view of the associations and similarities among online brands for potential alliance or branding strategies. The findings also suggested that brand perceptions can be used with identified consumer needs and behaviors to better position online services. The brand perception map in the study also contributed to a better understanding of the online brands in Taiwan.

Hospital affiliations, co-branding, and consumer impact.

PubMed

Gombeski, William R; Claypool, Joe O; Karpf, Michael; Britt, Jason; Birdwhistell, Mark; Riggs, Karen; Wray, Tanya; Taylor, Jan

2014-01-01

Alliances, affiliations, and partnerships continue to grow as one way for health care organizations to better serve their customers and compete with other organizations and networks. These organizational relationships are often promoted through co-branding joint programs and services. A study of consumers was conducted and shows that these organizational relationships positively affect consumer future behavior and benefit the organizations involved. Most importantly, the benefits of these organizational relationships grow as familiarity and understanding of the "new" partner in the market increases.

Misunderstood markets: The case of California gasoline

NASA Astrophysics Data System (ADS)

Thompson, Jennifer Ruth

In 1996, the California Air Resources Board (CARB) implemented a new benchmark for cleaner burning gasoline that is unique to California. Since then, government officials have often expressed concern that the uniqueness of petroleum products in California segregates the industry, allowing for gasoline prices in the State that are too high and too volatile. The growing concern about the segmentation of the California markets lends itself to analysis of spatial pricing. Spatial price spreads of wholesale gasoline within the state exhibit some characteristics that seem, on the surface, inconsistent with spatial price theory. Particularly, some spatial price spreads of wholesale gasoline appear larger than accepted transportation rates and other spreads are negative, giving a price signal for transportation against the physical flow of product. Both characteristics suggest some limitation in the arbitrage process. Proprietary data, consisting of daily product prices for the years 2000 through 2002, disaggregated by company, product, grade, and location is used to examine more closely spatial price patterns. My discussion of institutional and physical infrastructure outlines two features of the industry that limit, but do not prohibit, arbitrage. First, a look into branding and wholesale contracting shows that contract terms, specifically branding agreements, reduces the price-responsiveness of would-be arbitrageurs. Second, review of maps and documents illustrating the layout of physical infrastructure, namely petroleum pipelines, confirms the existence of some connections among markets. My analysis of the day-of-the-week effects on wholesale prices demonstrates how the logistics of the use of transportation infrastructure affect market prices. Further examination of spatial price relationships shows that diesel prices follow closely the Augmented Law of One Price (ALOP), and that branding agreements cause gasoline prices to deviate substantially ALOP. Without branding, the gasoline prices follow as closely as diesel prices to ALOP. Finally, system-wide causality analysis finds linkages among markets. In summary, both physical and statistical linkages exist among the study markets. Arbitrage among these markets is limited by the logistics of transportation infrastructure and by branding agreements in wholesale contracting.

Personal branding: building your pathway to professional success.

PubMed

Philbrick, Jodi L; Cleveland, Ana D

2015-01-01

Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.

How the Perspectives of Administrators, Faculty, and Support Units Impact the Rate of Distance Education Adoption.

ERIC Educational Resources Information Center

Dooley, Kim E.; Murphrey, Theresa Pesl

2000-01-01

Discusses the use of technology for distance education in higher education, considers the role that perspectives within the institution play in formulating a strategy for development and implementation, and describes a study that used a SWOT (strengths, weaknesses, opportunities, and threats) Analysis to determine the perspectives of…

Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers.

PubMed

Maynard, Olivia M; Munafò, Marcus R; Leonards, Ute

2013-02-01

Previous research with adults indicates that plain packaging increases visual attention to health warnings in adult non-smokers and weekly smokers, but not daily smokers. The present research extends this study to adolescents aged 14-19 years. Mixed-model experimental design, with smoking status as a between-subjects factor and pack type (branded or plain pack) and eye gaze location (health warning or branding) as within-subjects factors. Three secondary schools in Bristol, UK. A convenience sample of adolescents comprising never-smokers (n = 26), experimenters (n = 34), weekly smokers (n = 13) and daily smokers (n = 14). Number of eye movements to health warnings and branding on plain and branded packs. Analysis of variance, irrespective of smoking status revealed more eye movements to health warnings than branding on plain packs, but an equal number of eye movements to both regions on branded packs (P = 0.033). This was observed among experimenters (P < 0.001) and weekly smokers (P = 0.047), but not among never-smokers or daily smokers. Among experimenters and weekly smokers, plain packaging increases visual attention to health warnings and away from branding. Daily smokers, even relatively early in their smoking careers, seem to avoid the health warnings on cigarette packs. Adolescent never-smokers attend the health warnings preferentially on both types of packs, a finding which may reflect their decision not to smoke. © 2012 The Authors, Addiction © 2012 Society for the Study of Addiction.

Effects of the truth FinishIt brand on tobacco outcomes.

PubMed

Evans, W Douglas; Rath, Jessica M; Hair, Elizabeth C; Snider, Jeremy Williams; Pitzer, Lindsay; Greenberg, Marisa; Xiao, Haijun; Cantrell, Jennifer; Vallone, Donna

2018-03-01

Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavior. Building on a previous validation study, the current study examined brand equity in truth FinishIt , as measured by validated multi-dimensional scales, and tobacco related attitudes, beliefs, and behavior based on two waves of the Truth Longitudinal Cohort data from 2015 and 2016. A fixed effects logistic regression was used to estimate the change in brand equity between panel survey waves 3 and 4 on past 30-day smoking among ever and current smokers. Additional models determined the effects of brand equity predicting tobacco attitudes/use at follow up among the full sample. All analyses controlled for demographic factors. A one-point increase in the brand equity scale between the two waves was associated with a 66% greater chance of not smoking among ever smokers (OR 1.66, CI 1.11-2.48, p  < 0.05) and an 80% greater chance of not smoking among current smokers (OR 1.80, CI 1.05-3.10, p  < 0.05). Higher overall truth brand equity at wave 3 predicted less smoking at wave 4 and more positive anti-tobacco attitudes. Being male, younger, and non-white predicted some of the tobacco related attitudes. Future research should examine long-term effects of brand equity on tobacco use and how tobacco control can optimize the use of branding in campaigns.

The Healthier the Tastier? USA–India Comparison Studies on Consumer Perception of a Nutritious Agricultural Product at Different Food Processing Levels

PubMed Central

Dubé, Laurette; Fatemi, Hajar; Lu, Ji; Hertzer, Cristian

2016-01-01

Present research compares food beliefs associated with a naturally nutritious agricultural product (namely pulses) in Western and Eastern cultures (namely the US and India). Specifically, this paper focuses on the perception of healthiness and tastefulness of the food and their relationship. Two studies tested the effect of processing level, cultural differences, and branding strategies. In contrast to the well-established inverse relationship between healthiness and tastefulness beliefs observed in the West with industrial food products, the results of both studies revealed a positive association between health and taste for pulses in both West and East. Study 1 shows that this positive association is stronger with lower processing, suggesting the role of naturalness as bridge between health and taste. Focusing on cultural differences, results show that while both West and East hold positive association of health and taste for pulses, this association is stronger for East. However, the role of processing level is significantly stronger in West. Study 2 looks at branding strategies for pulse products with different processing levels in West and East. Results confirm the findings of study 1 on positive association of taste and healthiness and cross-cultural differences. Moreover, study 2 shows that cultural difference between West and East changes the effect of branding strategies on food-related belief and attitude toward food. For American consumers, a future-oriented branding is associated with an enhanced positive healthiness–taste association, whereas a brand image emphasizing tradition leads to increased perception of the taste of product but not necessarily on the healthiness. Current paper has theoretical and practical implications in public policy, health, and marketing. PMID:26858946

Causes and effects.

PubMed

Cone, Carol L; Feldman, Mark A; DaSilva, Alison T

2003-07-01

Most companies make charitable donations, but few approach their contributions with an eye toward enhancing their brands. Those that do take such an approach commit talent and know-how, not just dollars, to a pressing but carefully chosen social need and then tell the world about the cause and their service to it. Through the association, both the business and the cause benefit in ways they could not otherwise. Organizations such as Avon, ConAgra Foods, and Chevrolet have recognized that a sustained cause-branding program can improve their reputations, boost their employees' morale, strengthen relations with business partners, and drive sales. And the targeted causes receive far more money than they could have from direct corporate gifts alone. The authors examine these best practices and offer four principles for building successful cause-branding programs. First, they say, a company should select a cause that advances its corporate goals. That is, unless the competitive logic for supporting the cause is clear, a company shouldn't even consider putting its finite resources behind it. Second, a business should commit to a cause before picking its charitable partners. Otherwise, a cause-branding program may become too dependent on its partners. Third, a company should put all its assets to work, especially its employees. It should leverage the professional skills of its workers as well as its other assets such as distribution networks. And fourth, a company should promote its philanthropic initiatives through every possible channel. In addition to using the media, it should communicate its efforts through the Web, annual reports, direct mail, and so on. Cause branding is a way to turn the obligations of corporate citizenship into a valuable asset. When the cause is well chosen, the commitment genuine, and the program well executed, the cause helps the company, and the company helps the cause.

Applying social marketing in health care: communicating evidence to change consumer behavior.

PubMed

Evans, W Douglas; McCormack, Lauren

2008-01-01

Social marketing uses commercial marketing strategies to change individual and organizational behavior and policies. It has been effective on a population level across a wide range of public health and health care domains. There is limited evidence of the effectiveness of social marketing in changing health care consumer behavior through its impact on patient-provider interaction or provider behavior. Social marketers need to identify translatable strategies (e.g., competition analysis, branding, and tailored messages) that can be applied to health care provider and consumer behavior. Three case studies from social marketing illustrate potential strategies to change provider and consumer behavior. Countermarketing is a rapidly growing social marketing strategy that has been effective in tobacco control and may be effective in countering pharmaceutical marketing using specific message strategies. Informed decision making is a useful strategy when there is medical uncertainty, such as in prostate cancer screening and treatment. Pharmaceutical industry marketing practices offer valuable lessons for developing competing messages to reach providers and consumers. Social marketing is an effective population-based behavior change strategy that can be applied in individual clinical settings and as a complement to reinforce messages communicated on a population level. There is a need for more research on message strategies that work in health care and population-level effectiveness studies.

West European and East Asian Perspectives on Defense, Deterrence and Strategy. Volume 3. Spanish Perspectives on Defense, Deterrence and Strategy.

DTIC Science & Technology

1984-05-16

sovereignty over the Tarfaya strip (between Western Sahara and post -colonial Morocco), over the whole of the Western Sahara and over the Spanish enclaves...veillance post , and a supply and repair vessel in the Mediterranean. Admiral of the Fleet Lewin said around the same time that the importance of Gibraltar...5.3.2 El Pais Self-appointed diario independiente de la manana. Its editorial line is controlled by Sr. Javier Pradera, former Communist Party member

The role of internet technology and social branding in improving the mental health and wellbeing of young people.

PubMed

Nicholas, Jonathan

2010-03-01

With large numbers of young people experiencing mental health difficulties but not seeking help, there is a need to develop not only innovative but also well-promoted strategies that are appealing to this population and reduce barriers to help seeking. Reach Out! (http://www.reachout.com.au) is presented as a case study, demonstrating an internet-based initiative that sucessfully incorporates technology and social branding to provide a service that promotes the mental health and wellbeing of young people in Australia aged 16 to 25. With over seven million visits since its launch in 1998 and one in three young Australians aware of the website, Reach Out! is a trusted service that young people in Australia use when going through a tough time. Online user profiling suggests that after visiting Reach Out!, 38% of young people contact a mental health professional. The implications of these results will be discussed. Reach Out! can serve as a model for the social sector to utilize technology and social branding to enhance existing community-based services and promote the mental health and wellbeing of young people.

Does Branding Need Web Usability? A Value-Oriented Empirical Study

NASA Astrophysics Data System (ADS)

Bolchini, Davide; Garzotto, Franca; Sorce, Fabio

Does usability of a web-based communication artifact affect brand, i.e., the set of beliefs, emotions, attitudes, or qualities that people mentally associate to the entity behind that artifact? Intuitively, the answer is “yes”: usability is a fundamental aspect of the quality of the experience with a website, and a “good” experience with a “product” or its reifications tends to translate into “good” brand perception. To date, however, the existence of a connection between web usability and brand perception is shown through anecdotic arguments, and is not supported by published systematic research. This paper discusses a study that empirically investigates this correlation in a more rigorous, analytical, and replicable way. Our main contribution is twofold: on the one hand, we provide empirical evidence to the heuristic principle that web usability influences branding, and we do that through four between subjects controlled experiments that involved 120 subjects. On the other hand, we inform the study with a systematic value-oriented approach to the user experience, and thus provide a conceptual framework that can be reused in other experimental settings, either for replicating our study, or for designing similar studies focusing on the correlation of web branding vs. design factors other than usability.

Branding your medical practice with effective public relations.

PubMed

Trent, Nancy

2009-01-01

Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.

Impact of Perceived Healthiness of Food on Food Choices and Intake.

PubMed

Provencher, Véronique; Jacob, Raphaëlle

2016-03-01

Healthy eating is an important determinant of health, but adherence to dietary guidelines remains a public health concern. Identifying factors that impact dietary habits is therefore important to facilitate healthy eating. One widely used strategy to help consumers make healthier food choices is nutrition information, such as labeling and claims. Despite the intention of these strategies to improve decision making, they can also be misunderstood or misinterpreted by consumers. The aim of this review is to explore food perceptions by examining how cognitive factors influence perceived healthiness of food, and the impact of perceived healthiness of food on food choices and intake. Overall findings of this review suggest that cognitive factors, such as type of food and branding, significantly contribute to judgmental bias and have an impact on perceived healthiness while not consistently or systematically influencing choice and intake.

Investigation the Relationship among Language Learning Strategies, English Self-Efficacy, and Explicit Strategy Instructions

ERIC Educational Resources Information Center

Yang, Pei-Ling; Wang, Ai-Ling

2015-01-01

The present study aims to investigate the relationship among EFL college learners' language learning strategies, English self-efficacy, and explicit strategy instruction from the perspectives of Social Cognitive Theory. Three constructs, namely language learning strategies, English learning self-efficacy, and explicit strategy instruction, were…

EFL Teachers' Perceptions of Strategy Deficiency Syndrome: A Grounded Theory Study

ERIC Educational Resources Information Center

Ostovar-Namaghi, Seyyed Ali; Ahmadabadi-Tak, Bahareh

2017-01-01

Strategy-deficient language learners struggle to develop their language proficiency through limiting and inappropriate strategies. This study aims at exploring experienced teachers' perceptions of strategy deficiency syndrome among EFL learners. To this end, the perspectives of a purposive sample of experienced teachers teaching in private…

Psychometric properties of the Brand Personality Scale: evidence from a business school.

PubMed

Caruana, Albert; Pitt, Leyland F; Berthon, Pierre; Berthon, J-P

2007-06-01

The Brand Personality Scale has received considerable attention and has been frequently used and cited in the branding literature. This paper describes an investigation of the psychometric characteristics of the Brand Personality Scale in a business school context where umbrella branding is used. A sample (N=262) of students attending the MBA program of a major business school in eastern USA completed the scale. Results indicate problems with the scale's dimensionality, poor reliability, convergent and nomological validity of the Ruggedness dimension, and lack of support for discriminant validity. Managerial and research implications and limitations are noted.

Hospital branding in Italy: A pilot study based on the case method.

PubMed

Esposito, Annamaria

2017-01-01

The article investigates if, and in affirmative case how, Italian hospitals are managing corporate brand communication. Thanks to results of qualitative research, this article offers insights on Italian hospital branding. The pilot study based in the case method is to be considered a starting point for wider investigations on this topic, and it is useful for managers and practitioners who want to understand the role of corporate brand in hospital communication management and to connect health care professionals with the audience in a meaningful way in those countries in which the health care system is a mix of both public and private institutions.

West European and East Asian Perspectives on Defense, Deterrence and Strategy. Volume 2. Western European Perspectives on Defense, Deterrence and Strategy.

DTIC Science & Technology

1984-05-16

3a - vDE Or 4EPORT 13b 󈨋M COvERED :W)AE OF REPOR~ r or ay 5~ COu.N. *Technical :ROM 821201 -o 8451" 1984, May 16"a 238" 0y 5-I o. * 6 Su POLEMETARY...34 International Defense Review, Vol. 12, No. 3 (1979). 82. Geneste, Colonel Marc. ’La Bataille Terrestre Nuc1~aire,5 Strategie, (July-September 1976). 83.t, u...Strategi- gues, Nucl~aires Tactiques, Terrestres Maritimes et Aeriennes,’ Le Figaro, April 21, 1983. 182. Everts, Philip P. ’Reviving Unilateralism

The Healthier the Tastier? USA-India Comparison Studies on Consumer Perception of a Nutritious Agricultural Product at Different Food Processing Levels.

PubMed

Dubé, Laurette; Fatemi, Hajar; Lu, Ji; Hertzer, Cristian

2016-01-01

Present research compares food beliefs associated with a naturally nutritious agricultural product (namely pulses) in Western and Eastern cultures (namely the US and India). Specifically, this paper focuses on the perception of healthiness and tastefulness of the food and their relationship. Two studies tested the effect of processing level, cultural differences, and branding strategies. In contrast to the well-established inverse relationship between healthiness and tastefulness beliefs observed in the West with industrial food products, the results of both studies revealed a positive association between health and taste for pulses in both West and East. Study 1 shows that this positive association is stronger with lower processing, suggesting the role of naturalness as bridge between health and taste. Focusing on cultural differences, results show that while both West and East hold positive association of health and taste for pulses, this association is stronger for East. However, the role of processing level is significantly stronger in West. Study 2 looks at branding strategies for pulse products with different processing levels in West and East. Results confirm the findings of study 1 on positive association of taste and healthiness and cross-cultural differences. Moreover, study 2 shows that cultural difference between West and East changes the effect of branding strategies on food-related belief and attitude toward food. For American consumers, a future-oriented branding is associated with an enhanced positive healthiness-taste association, whereas a brand image emphasizing tradition leads to increased perception of the taste of product but not necessarily on the healthiness. Current paper has theoretical and practical implications in public policy, health, and marketing.

Role-Playing in Science Education: An Effective Strategy for Developing Multiple Perspectives

ERIC Educational Resources Information Center

Howes, Elaine V.; Cruz, Barbara C.

2009-01-01

Role-playing can be an engaging and creative strategy to use in the college classroom. Using official accounts, personal narratives, and diaries to recreate a particular time period, event, or personality, the instructional strategy alternately referred to as role-playing, dramatic improvisation, or first-person characterization can be an…

Development of perspective-based water management strategies for the Rhine and Meuse basins.

PubMed

van Deursen, W P A; Middelkoop, H

2005-01-01

Water management is surrounded by uncertainties. Water management thus has to answer the question: given the uncertainties, what is the best management strategy? This paper describes the application of the perspectives method on water management in the Rhine and Meuse basins. In the perspectives method, a structured framework to analyse water management strategies under uncertainty is provided. Various strategies are clustered in perspectives according to their underlying assumptions. This framework allows for an analysis of current water management strategies, but also allows for evaluation of the robustness of proposed future water strategies. It becomes clear that no water management strategy is superior to the others, but that inherent choices on risk acceptance and costs make a real political dilemma which will not be solved by further optimisation.

College Fund Raising Using Theoretical Perspectives to Understand Donor Motives

ERIC Educational Resources Information Center

Mann, Timothy

2007-01-01

This paper provides senior leadership teams with a body of literature that will guide the development of "fund-raising strategy" and provides an "interdisciplinary" context for understanding "donor motives". Consideration of these "theoretical foundations" can help shape the fund-raising philosophy of the institution. These perspectives also have…

Educator Perspectives on Indigenous Cultural Content in an Occupational Therapy Curriculum

ERIC Educational Resources Information Center

Melchert, Belinda; Gray, Marion; Miller, Adrian

2016-01-01

Health professionals must understand Indigenous perspectives to deliver effective health services. This study set out to determine the amount, type and effectiveness of current Indigenous content in an occupational therapy curriculum at an Australian regional university and the progress in meeting the National Aboriginal Health Strategy (NAHS)…

A profile of child branding cases in Kashmir valley.

PubMed

Rashid, Arsalaan F; Ahmed, Kaiser; Noor, Farida

2017-07-01

The article deals with child branding cases that were researched over a period of two years. Child branding practice is a common occurrence in the rural areas of the Kashmir valley where it is often practiced by faith healers [quacks] having no knowledge of underlying disease processes or the possible differentials of the same; leaving treatment protocols a distant possibility for the same. These illiterate so called healers possibly relieve the initial stigmata of the disease process that is pain by many procedures including burning the affected population with hot coals; embers; and various other pain inducing processes. In this way cutting a painful condition by stimulating another painful condition by possible intervention of body's "pain gating mechanisms" bring a somewhat temporary relief to the sufferer. This undiagnosed and mistreated underlying disease condition meanwhile continues to linger on with increasing severity often causing morbid relapses and ultimately resulting in a highly mortal course when the patient is actually brought for tertiary hospitalization. The present study aims to establish a pattern between child branding and its medical; social and economic correlations .Among these correlations the study will focus on disease related morbidity and mortality; role of community based faith healers ["quacks"]; poverty and illiteracy. The study will also reveal how bits and pieces of scientific information have been used to misdiagnose and mistreat a significant population belonging to pediatric age group. It will further try to evaluate the role of "pain gating" mechanisms as a means of pain relief and the partial success in motivating a significant population by these healers to be part of such practices. A positive outcome of this study is educating a significant part of affected population to shun such practices and follow proper treatment regimens. Copyright © 2017. Published by Elsevier Ltd.

Digital health for the End TB Strategy: developing priority products and making them work.

PubMed

Falzon, Dennis; Timimi, Hazim; Kurosinski, Pascal; Migliori, Giovanni Battista; Van Gemert, Wayne; Denkinger, Claudia; Isaacs, Chris; Story, Alistair; Garfein, Richard S; do Valle Bastos, Luis Gustavo; Yassin, Mohammed A; Rusovich, Valiantsin; Skrahina, Alena; Van Hoi, Le; Broger, Tobias; Abubakar, Ibrahim; Hayward, Andrew; Thomas, Bruce V; Temesgen, Zelalem; Quraishi, Subhi; von Delft, Dalene; Jaramillo, Ernesto; Weyer, Karin; Raviglione, Mario C

2016-07-01

In 2014, the World Health Organization (WHO) developed the End TB Strategy in response to a World Health Assembly Resolution requesting Member States to end the worldwide epidemic of tuberculosis (TB) by 2035. For the strategy's objectives to be realised, the next 20 years will need novel solutions to address the challenges posed by TB to health professionals, and to affected people and communities. Information and communication technology presents opportunities for innovative approaches to support TB efforts in patient care, surveillance, programme management and electronic learning. The effective application of digital health products at a large scale and their continued development need the engagement of TB patients and their caregivers, innovators, funders, policy-makers, advocacy groups, and affected communities.In April 2015, WHO established its Global Task Force on Digital Health for TB to advocate and support the development of digital health innovations in global efforts to improve TB care and prevention. We outline the group's approach to stewarding this process in alignment with the three pillars of the End TB Strategy. The supplementary material of this article includes target product profiles, as developed by early 2016, defining nine priority digital health concepts and products that are strategically positioned to enhance TB action at the country level. The content of this work is ©the authors or their employers. Design and branding are ©ERS 2016.

Outcomes of a statewide anti-tobacco industry youth organizing movement.

PubMed

Dunn, Caroline L; Pirie, Phyllis L; Oakes, J Michael

2004-01-01

To outline the design and present select findings from an evaluation of a statewide anti-tobacco industry youth organizing movement. A telephone survey was administered to teenagers to assess associations between exposure to anti-industry youth organizing activities and tobacco-related attitudes and behaviors. A group-level comparison between areas high and low in youth organizing activities was planned. Methodological obstacles necessitated a subject-level analytic approach, with comparisons being made between youth at higher and lower levels of exposure. Six rural areas (comprising 13 counties) and two urban regions of Minnesota were selected for survey. The study comprised 852 youth, aged 15 to 17 years old, randomly selected from county-specific sampling frames constructed from a marketing research database. Exposure index scores were developed for two types of activities designed to involve youth in the anti-industry program: branding (creating awareness of the movement in general) and messaging (informing about the movement's main messages). Attitudinal outcomes measured attitudes about the tobacco industry and the effectiveness of youth action. Behavioral outcomes included taking action to get involved in the organization, spreading an anti-industry message, and smoking susceptibility. Branding index scores were significantly correlated with taking action to get involved (p < or = .001) and spreading an anti-industry message (p < or = .001). Messaging index scores were significantly correlated with all five attitudinal constructs (all associations, p < or = .001), taking action to get involved (p < or = .001), and spreading an anti-industry message (p < or = . 01). The hypothesized association between messaging scores and susceptibility was not significant. A youth organizing effort, in combination with an intensive countermarketing media campaign, can be an effective strategy for involving youth in tobacco prevention and generating negative attitudes about the industry.

The Australian experience following plain packaging: the impact on tobacco branding.

PubMed

Greenland, Steven J

2016-12-01

Brands are critical to tobacco marketing. Industry stakeholders predicted that plain packaging, by removing key tangible branding dimensions, would restrict new products and brand differentiation. However, manufacturers respond innovatively to limit regulatory impact. This study investigates brand strategy following plain packaging's introduction to Australia. Brand portfolios were determined using 2006-15 tobacco ingredient reports. These detail the brand and variant names sold and are provided annually as part of a voluntary agreement between the Australian Government and leading manufacturers. Post-plain packaging brand ranges were verified using retail price lists and a supermarket retail audit using a method used previously to verify a period of pre-plain packaging data. The verification process identified some data inaccuracies from one manufacturer which resulted in the issuing of corrected data. After plain packaging the leading manufacturers continued with extensive brand ranges differentiated by price. All launched new products. While total brand numbers fell from 29 to 24, the mean number of variants for the leading 12 brands grew from 8.9 to 9.7. Substantial variant name modifications occurred with 50 new or modified names in 2012-13. Among leading brands, the incidence of variant colour names increased from 49.5 to 79.3%. New brands and variants were not inhibited by the introduction of plain packaging in Australia. After plain packaging, leading brand variant numbers expanded by 9 to 116 and colour variant names increased by 73.6% and became the norm-lighter colours (blue, gold and silver) dominated, perpetuating notions of less harmful cigarettes. [Correction added on 09 September 2016, after first online publication: The figures in the last sentence of the Abstract are now corrected from 'expanded by 116' to 'expanded by 9 to 116'.]. © 2016 Society for the Study of Addiction.

Building Bridges: Seeking Structure and Direction for Higher Education Motivated Learning Strategy Models

ERIC Educational Resources Information Center

Fryer, Luke K.

2017-01-01

Many of our current higher education (HE) learning strategy models intersect at important points. At the same time, these theories also often demonstrate important unique perspectives on student learning within HE. Currently, research with one learning strategy model rarely leads to developments in others, as each group of researchers works in…

27 CFR 21.59 - Formula No. 32.

Code of Federal Regulations, 2010 CFR

2010-04-01

....Cellulose intermediates and industrial collodions. 052.Inks (not including meat branding inks). 241.... 523.Other ethyl esters. 561.Ethyl ether. 562.Other ethers. 571.Ethylene dibromide. 572.Ethylene gas...

Above the Influence: The Strategic Effects of Airpower in Irregular Warfare

DTIC Science & Technology

2010-06-01

INDOCHINA. . . . . . . . . . . . . . . . . . . . . 105 APPENDIX B: MAP OF LAOS . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 APPENDIX...perspectives. These perspectives involve the use of airpower in North Vietnam, South Vietnam, and Laos . The overarching political endstate or...Nagl, ―Principles, Imperatives, and Paradoxes of Counterinsurgency,‖ 50; Mao Tse -Tung, Problems of Strategy in Guerrilla Warfare, 215-216; Gray

The Meaning and Relevancy of Innovation and Entrepreneurship: An Exploration of Agriculture Teacher Preparation and Perspectives

ERIC Educational Resources Information Center

Mars, Matthew M.

2016-01-01

Innovation and entrepreneurship are central components of the nation's current economic strategy and thus have direct influence over workforce competitiveness within agricultural industries and environments. In this multiple case study, the experiences and perspectives specific to these two components of 21 graduate students preparing or further…

Food branding influences ad libitum intake differently in children depending on weight status. Results of a pilot study.

PubMed

Forman, Jamie; Halford, Jason C G; Summe, Heather; MacDougall, Megan; Keller, Kathleen L

2009-08-01

Environmental changes have facilitated the rapid increase in childhood obesity. One such change is increased presence of food marketing which promotes intake of high-fat, energy-dense foods. This study tested the hypotheses that overweight (OW) children are more sensitive to the intake-enhancing effects of food branding than non-OW children, and that the relationship between weight status and intake of branded foods is mediated by level of food brand awareness. Forty-three non-OW (n = 23) and OW (n = 20) children from diverse ethnic backgrounds participated in four dinnertime visits to test their intake of meals where food brands were present ("branded") or absent ("unbranded"). Food brand awareness was assessed by testing children's abilities to match food brand logos with correct foods and name specific brands from recall. Weight and height were measured on the first visit to determine BMI z-score and weight status. OW children consumed significantly more energy per meal than non-OW. Child age and brand awareness were positively associated. OW children consumed an additional 40 kcal in branded vs. unbranded meals whereas non-OW children consumed 45 kcal less in branded meals. Overweight children showed greater responsiveness to food branding, and they may be at risk in environments that are highly inundated with messages about food.

Revealing the Effectivenesses of Communication Strategies

ERIC Educational Resources Information Center

Lin, Grace Hui Chin

2013-01-01

The purpose of this study is to report the history of communication strategy and highlight the importance of strategic competence. It provides the histories and characterizations of communication strategy. Besides, it presents from which perspectives these definitions of communication strategies were developed. Various earlier and latter…

27 CFR 21.47 - Formula No. 23-A.

Code of Federal Regulations, 2010 CFR

2010-04-01

... resin coatings. 013.Shellac coatings. 014.Other natural resin coatings. 015.Candy glazes. 016.Other... industrial solvents). 052.Inks (including meat branding inks). 053.Stains (wood, etc.). 111.Hair and scalp...

Adolescent perspectives of the recreational ice hockey food environment and influences on eating behaviour revealed through photovoice.

PubMed

Caswell, M Susan; Hanning, Rhona M

2018-05-01

Unhealthy dietary behaviours are prevalent among adolescents. This might relate, in part, to obesogenic environments, including recreation food facilities. The REFRESH Study (Recreation Environment and Food Research: Experiences from Hockey) aimed to explore, from the perspectives of adolescent ice hockey players and parents, broad social and physical environmental influences on adolescent food behaviours associated with hockey participation. Players used photovoice to describe their food experiences in relation to ice hockey. The approach included photos, individual interviews and focus groups. Exemplar photographs were exhibited for stakeholders, including five parents who were interviewed. Interview and focus group transcripts were thematically analysed. Recreational ice hockey environment, Ontario, Canada, 2015-16. Ice hockey players (n 24) aged 11-15 years recruited from five leagues. Dominant influences among players included: their perceived importance of nutrients (e.g. protein) or foods (e.g. chocolate milk) for performance and recovery; marketing and branding (e.g. the pro-hockey aura of Tim Horton's®, Canada's largest quick-service restaurant); social aspects of tournaments and team meals; and moral values around 'right' and 'wrong' food choices. Both players and parents perceived recreational facility food options as unhealthy and identified that travel and time constraints contributed to less healthy choices. Results indicate recreation facilities are only one of a range of environments that influence eating behaviours of adolescent ice hockey players. Players' susceptibility to advertising/brand promotion and the value of healthy food choices for performance are findings that can inform policy and interventions to support healthy environments and behaviours.

Understanding Teachers' Perspectives of Factors That Influence Parental Involvement Practices in Special Education in Barbados

ERIC Educational Resources Information Center

Blackman, Stacey; Mahon, Erin

2016-01-01

Parental involvement has been defined in various ways by researchers and is reported to have many advantages for children's education. The research utilises a case study strategy to investigate teachers' perspectives of parental involvement at four case sites in Barbados. In-depth interviews were done with teachers and analysis utilised content…

Towards a Managed Aquifer Recharge strategy for Gujarat, India: An economist’s dialogue with hydro-geologists

NASA Astrophysics Data System (ADS)

Shah, Tushaar

2014-10-01

Gujarat state in Western India exemplifies all challenges of an agrarian economy founded on groundwater overexploitation sustained over decades by perverse energy subsidies. Major consequences are: secular decline in groundwater levels, deterioration of groundwater quality, rising energy cost of pumping, soaring carbon footprint of agriculture and growing financial burden of energy subsidies. In 2009, Government of Gujarat asked the present author, an economist, to chair a Taskforce of senior hydro-geologists and civil engineers to develop and recommend a Managed Aquifer Recharge (MAR) strategy for the state. This paper summarizes the recommended strategy and its underlying logic. It also describes the imperfect fusion of socio-economic and hydro-geologic perspectives that occurred in course of the working of the Taskforce and highlights the need for trans-disciplinary perspectives on groundwater governance.

Perspectives of Probabilistic Inferences: Reinforcement Learning and an Adaptive Network Compared

ERIC Educational Resources Information Center

Rieskamp, Jorg

2006-01-01

The assumption that people possess a strategy repertoire for inferences has been raised repeatedly. The strategy selection learning theory specifies how people select strategies from this repertoire. The theory assumes that individuals select strategies proportional to their subjective expectations of how well the strategies solve particular…

Animal Identification

PubMed Central

Macpherson, J. W.; Penner, P.

1967-01-01

Five young seals and three mature seals were branded using liquid nitrogen cooled branding tools with xylol as a wetting agent. Preliminary results are encouraging as presented by photographic evidence. ImagesFig. 1.Fig. 2.Fig. 3. PMID:4229182

Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs

PubMed Central

Kraak, V I; Story, M

2015-01-01

Reducing the extent and persuasive power of marketing unhealthy foods to children worldwide are important obesity prevention goals. Research is limited to understand how brand mascots and cartoon media characters influence children's diet. We conducted a systematic review of five electronic databases (2000–2014) to identify experimental studies that measured how food companies' mascots and entertainment companies' media characters influence up to 12 diet-related cognitive, behavioural and health outcomes for children under 12 years. Eleven studies met the inclusion criteria. Studies used 21 unique popular media characters, but no brand mascots. Results suggest that cartoon media character branding can positively increase children's fruit or vegetable intake compared with no character branding. However, familiar media character branding is a more powerful influence on children's food preferences, choices and intake, especially for energy-dense and nutrient-poor foods (e.g. cookies, candy or chocolate) compared with fruits or vegetables. Future research should use a theoretically grounded conceptual model and larger and more diverse samples across settings to produce stronger findings for mediating and moderating factors. Future research can be used to inform the deliberations of policymakers, practitioners and advocates regarding how media character marketing should be used to support healthy food environments for children. PMID:25516352

Framing Retention for Institutional Improvement: A 4 Ps Framework

ERIC Educational Resources Information Center

Kalsbeek, David H.

2013-01-01

A 4 Ps framework for student retention strategy is a construct for reframing the retention discussion in a way that enables institutional improvement by challenging some conventional wisdom and prevailing perspectives that have characterized retention strategy for years. It opens new possibilities for action and improvement by suggesting that…

Effect of subcutaneous Meloxicam on indicators of acute pain and distress after castration and branding in 2 mo old beef calves.

PubMed

Meléndez, D M; Marti, S; Pajor, E A; Moya, D; Gellatly, D; Janzen, E D; Schwartzkopf-Genswein, K S

2018-06-15

The aim of this study was to assess knife castration and knife castration + branding in 2-mo old calves, and the effect of a single dose of s.c. meloxicam at mitigating pain indicators. Seventy-one Angus crossbred bull calves (128 ± 18.5 kg of BW) were used in a 3 × 2 factorial design where main factors included procedure: sham (control calves, CT; n = 23), knife (KN; n = 24) or knife + branding (BK; n = 24) and medication: single s.c. administration of lactated ringer solution (NM; n = 35) or a single dose of 0.5 mg/kg of s.c. meloxicam (M; n = 36). Physiological samples were collected at T0, 60, 90, 120 and 180 min and on d 1, 2, 3 and 7 after procedure, while behavioral observations were evaluated at 2 to 4 h and 1, 2, 3 and 7 days after procedure. A procedure × time effect (P < 0.01) was observed for cortisol, where KN and BK calves had greater (P ≤ 0.01 ) cortisol concentrations than CT calves 60 min after the procedure, while BK calves had the greatest (P < 0.05) cortisol concentrations, followed by KN calves and by CT calves 90, 120 and 180 min after the procedure. A procedure × time effect (P = 0.01) was observed for tail flicks, where KN and BK calves had a greater (P < 0.05) number of tail flicks than CT calves on d 1 and 3, while BK calves had the greatest number of tail flicks, followed by KN calves, and then by CT calves on d 2. Haptoglobin had a procedure × medication × time interaction (P = 0.05), where BK-NM calves had greater haptoglobin concentrations than BK-M, KN-M and CT calves on d 1 and 3, while BK-NM and KN-NM calves had greater haptoglobin concentrations than BK-M, KN-M and CT calves on d 2 after the procedure. Lying duration and tail flicks had a medication effect (P = 0.04; P < 0.01) where M calves had greater (P < 0.05) lying duration and lower (P < 0.05) number of tail flicks than NM calves 2 to 4 h after procedure. No medication effects (P > 0.10) were observed for salivary cortisol, substance P and scrotal temperature min after the procedure or for cortisol, substance P, serum amyloid A, stride length or behavioral observations on d after the procedure. Overall, BK calves presented greater physiological and behavioral indicators of acute pain than KN calves, suggesting that the combination of knife castration + branding was more painful. Meloxicam administered s.c. was effective at reducing physiological and behavioral indicators of acute pain associated with knife castration and knife castration + branding.

43 CFR 8360.0-5 - Definitions.

Code of Federal Regulations, 2011 CFR

2011-10-01

...; potable water; grills or fire rings; tables; or controlled access. (d) Public lands means any lands and... controlled fire occurring out of doors, used for cooking, branding, personal warmth, lighting, ceremonial or...

43 CFR 8360.0-5 - Definitions.

Code of Federal Regulations, 2012 CFR

2012-10-01

...; potable water; grills or fire rings; tables; or controlled access. (d) Public lands means any lands and... controlled fire occurring out of doors, used for cooking, branding, personal warmth, lighting, ceremonial or...

Young adults' interpretations of tobacco brands: implications for tobacco control.

PubMed

Gendall, Philip; Hoek, Janet; Thomson, George; Edwards, Richard; Pene, Gina; Gifford, Heather; Pirikahu, Gill; McCool, Judith

2011-10-01

Marketers have long recognized the power and importance of branding, which creates aspirational attributes that increase products' attractiveness. Although brand imagery has traditionally been communicated via mass media, packaging's importance in promoting desirable brand-attribute associations has increased. Knowledge of how groups prone to smoking experimentation interpret tobacco branding would inform the debate over plain packaging currently occurring in many countries. We conducted 12 group discussions and four in-depth interviews with 66 young adult smokers and nonsmokers of varying ethnicities from two larger New Zealand cities and one provincial city. Participants evaluated 10 familiar and unfamiliar tobacco brands using brand personality attributes and discussed the associations they had made. Participants ascribed very different images to different brands when exposed to the packaging alone, regardless of whether they had seen or heard of the brands before. Perceptual mapping of brands and image attributes highlighted how brand positions varied from older, more traditional, and male oriented to younger, feminine, and "cool." Our findings emphasize the continuing importance of tobacco branding as a promotion tool, even when communicated only by packaging. The ease with which packaging alone enabled young people to identify brand attributes and the desirable associations these connoted illustrate how tobacco packaging functions as advertising. The results support measures such as plain packaging of tobacco products to reduce exposure to these overt behavioral cues.

27 CFR 21.47 - Formula No. 23-A.

Code of Federal Regulations, 2014 CFR

2014-04-01

... resin coatings. 013.Shellac coatings. 014.Other natural resin coatings. 015.Candy glazes. 016.Other... industrial solvents). 052.Inks (including meat branding inks). 053.Stains (wood, etc.). 111.Hair and scalp...

12 CFR 613.3010 - Financing for processing or marketing operations.

Code of Federal Regulations, 2011 CFR

2011-01-01

... eligible borrower through product branding or other value-added business activity directly related to the... are dependent upon each other for economic success. (4) Portfolio restrictions necessary to comply...

12 CFR 613.3010 - Financing for processing or marketing operations.

Code of Federal Regulations, 2012 CFR

2012-01-01

... eligible borrower through product branding or other value-added business activity directly related to the... are dependent upon each other for economic success. (4) Portfolio restrictions necessary to comply...

Re-branding cannabis: the next generation of chronic pain medicine?

PubMed

Carter, Gregory T; Javaher, Simone P; Nguyen, Michael Hv; Garret, Sharon; Carlini, Beatriz H

2015-01-01

The field of pain medicine is at a crossroads given the epidemic of addiction and overdose deaths from prescription opioids. Cannabis and its active ingredients, cannabinoids, are a much safer therapeutic option. Despite being slowed by legal restrictions and stigma, research continues to show that when used appropriately, cannabis is safe and effective for many forms of chronic pain and other conditions, and has no overdose levels. Current literature indicates many chronic pain patients could be treated with cannabis alone or with lower doses of opioids. To make progress, cannabis needs to be re-branded as a legitimate medicine and rescheduled to a more pharmacologically justifiable class of compounds. This paper discusses the data supporting re-branding and rescheduling of cannabis.

43 CFR 8360.0-5 - Definitions.

Code of Federal Regulations, 2013 CFR

2013-10-01

...; potable water; grills or fire rings; tables; or controlled access. (d) Public lands means any lands and... controlled fire occurring out of doors, used for cooking, branding, personal warmth, lighting, ceremonial or...

Impact of brand or generic labeling on medication effectiveness and side effects.

PubMed

Faasse, Kate; Martin, Leslie R; Grey, Andrew; Gamble, Greg; Petrie, Keith J

2016-02-01

Branding medication with a known pharmaceutical company name or product name bestows on the drug an added assurance of authenticity and effectiveness compared to a generic preparation. This study examined the impact of brand name and generic labeling on medication effectiveness and side effects. 87 undergraduate students with frequent headaches took part in the study. Using a within-subjects counterbalanced design, each participant took tablets labeled either as brand name "Nurofen" or "Generic Ibuprofen" to treat each of 4 headaches. In reality, half of the tablets were placebos, and half were active ibuprofen (400 mg). Participants recorded their headache pain on a verbal descriptor and visual analogue scale prior to taking the tablets, and again 1 hour afterward. Medication side effects were also reported. Pain reduction following the use of brand name labeled tablets was similar in active ibuprofen or a placebo. However, if the tablets had a generic label, placebo tablets were significantly less effective compared to active ibuprofen. Fewer side effects were attributed to placebo tablets with brand name labeling compared to the same placebo tablets with a generic label. Branding of a tablet appears to have conferred a treatment benefit in the absence of an active ingredient, while generic labeled tablets were substantially less effective if they contained no active ingredient. Branding is also associated with reduced attribution of side effects to placebo tablets. Future interventions to improve perceptions of generics may have utility in improving treatment outcomes from generic drugs. (c) 2016 APA, all rights reserved).

Remediating Child Poverty via Preschool: Exploring Practitioners' Perspectives in England

ERIC Educational Resources Information Center

Simpson, Donald

2013-01-01

Within developed countries child poverty is a social problem with significant negative effects. With a backdrop of austerity, the UK's first child poverty strategy was released in 2011. Pervaded by neo-liberal ideology this strategy identifies preschool services as key to remediating the negative effects of child poverty on children and families…

West European and East Asian perspectives on defense, deterrence, and strategy. Volume 6. South Korean perspectives on defense, deterrence, and strategy. Technical report, 1 December 1981-30 November 1982

DOE Office of Scientific and Technical Information (OSTI.GOV)

Pfaltzgraff, R.L.; Dougherty, J.E.; Davis, J.K.

1984-04-11

This study addresses the international security perspectives of the Republic of Korea (South Korea). Particular emphasis is placed on the way in which American, Soviet, Chinese and Japanese interests intersect on the Korean Peninsula and on their impact upon the military balance between North and South Korea. A major portion of this analysis is devoted as well to an examination of inter-Korean relations, spotlighting the varying security implications of the continued partition, as opposed to the eventual reunification of the two Koreas. The importance to South Korea of the Seoul-Washington-Tokyo relationship is discussed, as well as the effect of themore » Sino-Soviet dispute on South Korean defense and foreign policies. In order to clarify further the strategic perspectives of key decision makers in Seoul, the study reviewed and assessed South Korean views on such controversial issues as the expansion of Japan's self-defense forces, the withdrawal of the U.S. ground troops from the Korean peninsula, Sino-Soviet moves toward rapprochement, and the proliferation of nuclear weapons in Northeast Asia.« less

75 FR 80470 - Marine Mammals; File No. 14335

Federal Register 2010, 2011, 2012, 2013, 2014

2010-12-22

... condition cycles, foraging behavior and habitat selection. Pups and juveniles of both sexes in the Gulf of... associated post-surgical and hot-branding monitoring. Specifically, the permit holder requests permission to...

Glossary

MedlinePlus

... Loss Resources Resources Resources Content Licensing and Co-branding Glossary Advance directive - A general term that describes ... approach to expert medical care, pain management, and emotional and spiritual support expressly tailored to the person's ...

West European and East Asian perspectives on defense, deterrence, and strategy. Volume 2. Western European perspectives on defense, deterrence, and strategy. Technical report, 1 December 1982-15 May 1984

DOE Office of Scientific and Technical Information (OSTI.GOV)

Pfaltzgraff, R.L.; Davis, J.K.; Dougherty, J.E.

1984-05-16

A survey of contemporary West European perspectives on defense, deterrence, and strategy, with special emphasis on the role of nuclear weapons deployed in, or assigned to, the NATO area. Changes have occurred during the past decade in the relative military strength of NATO and the Warsaw Pact, particularly as a result of the substantial growth in Soviet nuclear-capable systems and conventional forces assigned to Europe, and the momentum manifested by the Soviet Union in its deployments of intercontinental ballistic missiles. There has also been a substantial shift in West European thinking and attitudes about security and strategy. Together, these trendsmore » have created a need to reassess the posture of NATO forces generally, and especially nuclear weapons, both in a broader Euro-strategic framework and on the Central Front in the 1980s. The survey is on such issues as the future of the British and French national strategic nuclear forces; the role of the U.S.-strategic nuclear forces in the deterrence of conflict in Europe; the prospects of raising the nuclear threshold by the deployment of new conventional technologies; the impact of strategic defense initiatives on U.S.-NATO security; and the modernization of NATO intermediate-range nuclear capabilities, especially in light of the continuing deployment of the Soviet Union of new generation Euro-strategic forces targeted against Western Europe.« less

27 CFR 21.47 - Formula No. 23-A.

Code of Federal Regulations, 2011 CFR

2011-04-01

... resin coatings. 013.Shellac coatings. 014.Other natural resin coatings. 015.Candy glazes. 016.Other... industrial solvents). 052.Inks (including meat branding inks). 053.Stains (wood, etc.). 111.Hair and scalp...

27 CFR 21.47 - Formula No. 23-A.

Code of Federal Regulations, 2013 CFR

2013-04-01

... resin coatings. 013.Shellac coatings. 014.Other natural resin coatings. 015.Candy glazes. 016.Other... industrial solvents). 052.Inks (including meat branding inks). 053.Stains (wood, etc.). 111.Hair and scalp...

12 CFR 613.3010 - Financing for processing or marketing operations.

Code of Federal Regulations, 2013 CFR

2013-01-01

... eligible borrower through product branding or other value-added business activity directly related to the... are dependent upon each other for economic success. (4) Portfolio restrictions necessary to comply...

Reconsidering Replication: New Perspectives on Large-Scale School Improvement

ERIC Educational Resources Information Center

Peurach, Donald J.; Glazer, Joshua L.

2012-01-01

The purpose of this analysis is to reconsider organizational replication as a strategy for large-scale school improvement: a strategy that features a "hub" organization collaborating with "outlet" schools to enact school-wide designs for improvement. To do so, we synthesize a leading line of research on commercial replication to construct a…

Assessing the ERP-SAP implementation strategy from cultural perspectives

NASA Astrophysics Data System (ADS)

Wang, Gunawan; Syaiful, Bakhri; Sfenrianto; Nurul, Fajar Ahmad

2017-09-01

Implementing ERP-SAP projects in Indonesian large enterprises frequently create headaches for the consultants, since there are always be a large gap between the outcomes of the SAP with the expected results. Indonesian enterprises have experience with a huge amount of investments and ended up with minor benefits. Despite its unprecedented benefits, the SAP strategy is still considered as a mandatory enterprise system for every enterprise to compete in the marketplaces. The article examines the SAP implementation from cultural perspectives to present new horizon that commonly ignored by major Indonesian enterprises. The article applies the multiple case studies with three large Indonesia enterprises, such as KS, the largest steel producer; GEM, a subsidiary of conglomerate enterprise operates in the mining industry, and HS, a subsidiary of the largest retailer in Asia with more than 700 stores in Indonesia. The outcome of the article is expected to provide a comprehensive analysis from cultural perspectives regarding to common problems faced by SAP consultants.

Agency perspectives on transition to participatory forest management: a case study from Tamil Nadu, India

Treesearch

Jagannadha Matta; Janaki Alavalapati; John Kerr; Evan Mercer

2005-01-01

India’s Joint Forest Management (JFM) policy, in which government forest agencies and local communities jointly manage forests, has been touted as a successful strategy in helping both forests and people. Its efficacy in the field, however, is uneven. Although government forest departments are charged with implementing JFM, very little is known about their perspectives...

77 FR 31896 - Product List Changes

Federal Register 2010, 2011, 2012, 2013, 2014

2012-05-30

... clarifications of terms, e.g., revised options for tendering the mail, minimum revenue commitment, customs and... additional article concerning Intellectual Property, Co-Branding, and Licensing. Id. at 4- 6. It asserts that...

43 CFR 8360.0-5 - Definitions.

Code of Federal Regulations, 2014 CFR

2014-10-01

...; potable water; grills or fire rings; tables; or controlled access. (d) Public lands means any lands and... controlled fire occurring out of doors, used for cooking, branding, personal warmth, lighting, ceremonial or...

Effects of dissuasive packaging on young adult smokers.

PubMed

Hoek, Janet; Wong, Christiane; Gendall, Philip; Louviere, Jordan; Cong, Karen

2011-05-01

Tobacco industry documents illustrate how packaging promotes smoking experimentation and reinforces existing smokers' behaviour. Plain packaging reduces the perceived attractiveness of smoking and creates an opportunity to introduce larger pictorial warnings that could promote cessation-linked behaviours. However, little is known about the effects such a combined policy measure would have on smokers' behaviour. A 3 (warning size) *4 (branding level) plus control (completely plain pack) best-worst experiment was conducted via face-to-face interviews with 292 young adult smokers from a New Zealand provincial city. The Juster Scale was also used to estimate cessation-linked behaviours among participants. Of the 13 options tested, respondents were significantly less likely to choose those featuring fewer branding elements or larger health warnings. Options that featured more branding elements were still preferred even when they also featured a 50% health warning, but were significantly less likely to be chosen when they featured a 75% warning. Comparison of a control pack representing the status quo (branded with 30% front of pack warning) and a plain pack (with a 75% warning) revealed the latter would be significantly more likely to elicit cessation-related behaviours. Plain packs that feature large graphic health warnings are significantly more likely to promote cessation among young adult smokers than fully or partially branded packs. The findings support the introduction of plain packaging and suggest use of unbranded package space to feature larger health warnings would further promote cessation.

Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs.

PubMed

Kraak, V I; Story, M

2015-02-01

Reducing the extent and persuasive power of marketing unhealthy foods to children worldwide are important obesity prevention goals. Research is limited to understand how brand mascots and cartoon media characters influence children's diet. We conducted a systematic review of five electronic databases (2000-2014) to identify experimental studies that measured how food companies' mascots and entertainment companies' media characters influence up to 12 diet-related cognitive, behavioural and health outcomes for children under 12 years. Eleven studies met the inclusion criteria. Studies used 21 unique popular media characters, but no brand mascots. Results suggest that cartoon media character branding can positively increase children's fruit or vegetable intake compared with no character branding. However, familiar media character branding is a more powerful influence on children's food preferences, choices and intake, especially for energy-dense and nutrient-poor foods (e.g. cookies, candy or chocolate) compared with fruits or vegetables. Future research should use a theoretically grounded conceptual model and larger and more diverse samples across settings to produce stronger findings for mediating and moderating factors. Future research can be used to inform the deliberations of policymakers, practitioners and advocates regarding how media character marketing should be used to support healthy food environments for children. © 2014 The Authors. Obesity Reviews published by John Wiley & Sons Ltd on behalf of World Obesity.

Designing Year 12 Strategy Training in Listening and Writing: From Theory to Practice

ERIC Educational Resources Information Center

Graham, Suzanne; Macaro, Ernesto

2007-01-01

This article outlines some of the key issues involved in developing a programme of strategy training for learners of French, in listening and in writing. It highlights the theoretical perspectives and research findings on listening and writing that informed the selection of strategies to teach learners and thence the development of appropriate…

Web-focused campaign. Revitalized Web site helps ease advertising costs.

PubMed

2007-01-01

After a successful branding campaign, Saint Thomas Health Services in Nashville has launched a recruiting campaign that emphasizes a new careers Web site. Smaller newspaper ads now lead folks to the Web. Information there includes testimonials.

New York hospital group striving for brand recognition. HealthStar Network.

PubMed

Herreria, J

1998-01-01

HealthStar Network established a new concept in its eastern market--a group of hospitals forming one association. Marketers of HealthStar are conducting a branding campaign to distinguish individual expertise under one umbrella company.

Prebiotics and probiotics – the importance of branding

PubMed Central

Crittenden, Ross

2012-01-01

The costs of developing a probiotic or prebiotic ingredient have always been substantial. Ingredient characterization, evaluation of technological and physiological properties, and demonstrations of safety and clinical efficacy require expensive research. The demanding regulatory requirements imposed by EFSA raise the bar even higher so that the costs of acquiring the necessary clinical evidence to support labeling of these food ingredients is approaching that of pharmaceuticals. In order to justify investment in such expensive clinical development, companies require certainty that they can gain a return on investment. Patenting can provide some protection but is not always possible to patent ingredients, and the period of protection is limited. All ingredients eventually face the prospect of commoditization once patents expire. Branding strategies offer one means of maintaining adequate product differentiation to protect market share and margins over the long term. PMID:23990815

Branding of vascular surgery.

PubMed

Perler, Bruce A

2008-03-01

The Society for Vascular Surgery surveyed primary care physicians (PCPs) to understand how PCPs make referral decisions for their patients with peripheral vascular disease. Responses were received from 250 PCPs in 44 states. More than 80% of the respondents characterized their experiences with vascular surgeons as positive or very positive. PCPs perceive that vascular surgeons perform "invasive" procedures and refer patients with the most severe vascular disease to vascular surgeons but were more than twice as likely to refer patients to cardiologists, believing they are better able to perform minimally invasive procedures. Nevertheless, PCPs are receptive to the notion of increasing referrals to vascular surgeons. A successful branding campaign will require considerable education of referring physicians about the totality of traditional vascular and endovascular care increasingly provided by the contemporary vascular surgical practice and will be most effective at the local grassroots level.

27 CFR 21.47 - Formula No. 23-A.

Code of Federal Regulations, 2012 CFR

2012-04-01

... resin coatings. 013.Shellac coatings. 014.Other natural resin coatings. 015.Candy glazes. 016.Other... industrial solvents). 052.Inks (including meat branding inks). 053.Stains (wood, etc.). 111.Hair and scalp...

Exploring perceptions of community health policy in Kenya and identifying implications for policy change.

PubMed

McCollum, Rosalind; Otiso, Lilian; Mireku, Maryline; Theobald, Sally; de Koning, Korrie; Hussein, Salim; Taegtmeyer, Miriam

2016-02-01

Global interest and investment in close-to-community health services is increasing. Kenya is currently revising its community health strategy (CHS) alongside political devolution, which will result in revisioning of responsibility for local services. This article aims to explore drivers of policy change from key informant perspectives and to study perceptions of current community health services from community and sub-county levels, including perceptions of what is and what is not working well. It highlights implications for managing policy change. We conducted 40 in-depth interviews and 10 focus group discussions with a range of participants to capture plural perspectives, including those who will influence or be influenced by CHS policy change in Kenya (policymakers, sub-county health management teams, facility managers, community health extension worker (CHEW), community health workers (CHWs), clients and community members) in two purposively selected counties: Nairobi and Kitui. Qualitative data were digitally recorded, transcribed, translated and coded before framework analysis. There is widespread community appreciation for the existing strategy. High attrition, lack of accountability for voluntary CHWs and lack of funds to pay CHW salaries, combined with high CHEW workload were seen as main drivers for strategy change. Areas for change identified include: lack of clear supervisory structure including provision of adequate travel resources, current uneven coverage and equity of community health services, limited community knowledge about the strategy revision and demand for home-based HIV testing and counselling. This in-depth analysis which captures multiple perspectives results in robust recommendations for strategy revision informed by the Five Wonders of Change Framework. These recommendations point towards a more people-centred health system for improved equity and effectiveness and indicate priority areas for action if success of policy change through the roll-out of the revised strategy is to be realized. © The Author 2015. Published by Oxford University Press in association with The London School of Hygiene and Tropical Medicine.

Perspectives of key stakeholders and experts in infant feeding on the implementation of the Australian National Breastfeeding Strategy 2010-2015.

PubMed

Hull, Naomi S; Schubert, Lisa C; Smith, Julie P

2017-03-01

Breastfeeding is widely accepted as an important public health issue for babies and their mothers. Yet, despite this, Australia continues to struggle with reaching global targets for breastfeeding indicators. In 2007, the Best Start Parliamentary Inquiry Report was released and set the stage for the Australian National Breastfeeding Strategy [2010-2015), which was announced in November 2009, with the vision to increase Australia's breastfeeding rates of infants at 6 months of age and beyond. The aim of this research project was to explore the perspectives of key stakeholders in the field of infant feeding in Australia on the implementation of the strategy, barriers and enablers to its successful implementation and actions that were still needed. Using qualitative research methods of in-depth, semi-structured interviews and thematic analysis, this study identifies main themes of these perceptions about the strategy implementation and some recommendations for future strategies and further research. The main themes identified were initial opinions of the strategy as a blueprint for action, the strategy as a driver for action, lessons learned and recommendations for the future. For success in improving implementation of national breastfeeding strategies, it is recommended that Australia establish an independent breastfeeding/infant feeding committee, increase the political prioritisation of issues surrounding infant feeding and strengthen the regulation of the marketing of breastmilk substitutes.

Green supply chain management strategy selection using analytic network process: case study at PT XYZ

NASA Astrophysics Data System (ADS)

Adelina, W.; Kusumastuti, R. D.

2017-01-01

This study is about business strategy selection for green supply chain management (GSCM) for PT XYZ by using Analytic Network Process (ANP). GSCM is initiated as a response to reduce environmental impacts from industrial activities. The purposes of this study are identifying criteria and sub criteria in selecting GSCM Strategy, and analysing a suitable GSCM strategy for PT XYZ. This study proposes ANP network with 6 criteria and 29 sub criteria, which are obtained from the literature and experts’ judgements. One of the six criteria contains GSCM strategy options, namely risk-based strategy, efficiency-based strategy, innovation-based strategy, and closed loop strategy. ANP solves complex GSCM strategy-selection by using a more structured process and considering green perspectives from experts. The result indicates that innovation-based strategy is the most suitable green supply chain management strategy for PT XYZ.

Incorporating the Use of Writing-to-Learn Strategy in Grade 10 Mathematics Lessons: The Students' Perspectives

ERIC Educational Resources Information Center

Suhaimi, Zuhairina; Shahrill, Masitah; Tengah, Khairul Amilin; Abbas, Nor'Arifahwati Haji

2016-01-01

This study incorporated the use of writing-to-learn strategy, particularly journal writing, in Grade 10 mathematics lessons. Although part of a study conducted to investigate the effects of journal writing on academically lower-achieving learners with English as their second language, this paper will focus only on the students' perceptions of…

A Study of the Role of Rote Learning in Vocabulary Learning Strategies of Burmese Students

ERIC Educational Resources Information Center

Sinhaneti, Kantatip; Kyaw, Ei Kalayar

2012-01-01

This study was conducted to investigate the role of RL (rote learning) in VLSs (vocabulary learning strategies) of Burmese EFL (English as a foreign language) students. The research addresses the need of the concrete understanding of the role of RL strategy in vocabulary learning as well as Burmese EFL learners' perspectives on RL strategy among…

How Do Airlines Perceive That Strategic Alliances Affect Their Individual Branding?

NASA Technical Reports Server (NTRS)

Kalligiannis, Konstantinos; Iatrou, Kostas; Mason, Keith

2006-01-01

Much research has been carried out to evaluate the impact of strategic alliance membership on the performance of airlines. However it would be of interest to identify how airlines perceive this impact in terms of branding by each of the three global alliance groupings. It is the purpose of this paper to gather the opinion of airlines, belonging to the three strategic alliance groups, on the impact that the strategic alliance brands have had on their individual brands and how do they perceive that this impact will change in the future. To achieve this, a comprehensive survey of the alliance management and marketing departments of airlines participating in the three global strategic alliances was required. The results from this survey give an indication whether the strategic airline alliances, which are often referred to as marketing agreements, enhance, damage or have no impact on the individual airline brands.

Prebiotics and probiotics - the importance of branding.

PubMed

Crittenden, Ross

2012-01-01

The costs of developing a probiotic or prebiotic ingredient have always been substantial. Ingredient characterization, evaluation of technological and physiological properties, and demonstrations of safety and clinical efficacy require expensive research. The demanding regulatory requirements imposed by EFSA raise the bar even higher so that the costs of acquiring the necessary clinical evidence to support labeling of these food ingredients is approaching that of pharmaceuticals. In order to justify investment in such expensive clinical development, companies require certainty that they can gain a return on investment. Patenting can provide some protection but is not always possible to patent ingredients, and the period of protection is limited. All ingredients eventually face the prospect of commoditization once patents expire. Branding strategies offer one means of maintaining adequate product differentiation to protect market share and margins over the long term.

Medical City introduces new magazine for Dallas community.

PubMed

Rees, Tom

2005-01-01

Medical City, Dallas, launches a quarterly magazine titled, IN: Mind Body Life, as the final phase in its two-year branding campaign. In search of a unique style, the hospital worked with American Airlines' publishing house, AAP Custom.

Perspectives of Learners and Teachers on Implementing the Storytelling Strategy as a Way to Develop Story Writing Skills among Middle School Students

ERIC Educational Resources Information Center

Alkaaf, Fatma

2017-01-01

This study explores teachers' and learners' views on the impact of the storytelling strategy on developing the story writing skills of Omani seven graders. One hundred and twenty grade seven learners and five teachers participated in this study. The participants completed two questionnaires. The first questionnaire administered to the learners…

Love It, Like It, or Leave It--Elementary Preservice Teachers' Field-Based Perspectives toward the Integration of Literature in Mathematics

ERIC Educational Resources Information Center

Nesmith, Suzanne M.; Purdum-Cassidy, Barbara; Cooper, Sandi; Rogers, Rachelle D.

2017-01-01

Integrating literature in mathematics is a powerful strategy used by many teachers to meet the reformative goals outlined by the National Council of Teachers of Mathematics. This article reports a teacher education study in which 15 elementary preservice teachers engaged in a task that challenged them to link the pedagogical strategy of…

Cute as candy: a qualitative study of perceptions of snus branding and package design among youth in Norway

PubMed Central

Scheffels, Janne; Lund, Ingeborg

2017-01-01

Objectives Snus use has increased among youth in Norway in recent years and is now more prevalent than smoking. Concurrently, a range of new products and package designs have been introduced to the market. The aim of this study was to explore how youth perceive snus branding and package design, and the role, if any, of snus packaging on perceptions of appeal and harm of snus among youth. Participants Adolescent tobacco users and non-users (N=35) ages 15–17 years. Design We conducted interviews among 6 focus groups (each with 4–7 participants). Participants were shown snus packages with a variety of designs and with different product qualities (flavour additives, slim, regular, white and brown sachets) and group discussions focused on how they perceived packages and products. The focus group discussions were semistructured using a standard guide, and analysed thematically. Results The participants in the focus groups narrated distinct images of snus brands and associated user identities. Package design elements such as shapes, colours, images and fonts were described as guiding these perceptions. Packaging elements and flavour additives were associated with perceptions of product harm. The appeal of flavoured snus products and new types of snus sachets seemed to blend in with these processes, reinforcing positive attitudes and contributing to the creation of particular identities for products and their users. Conclusions The findings indicate that packaging is vital to consumer's identification with, and differentiation between, snus brands. In view of this, snus branding and packaging can be seen as fulfilling a similar promotional role as advertising messages: generating preferences and appeal. PMID:28373248

Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France.

PubMed

Andrews, J Craig; Netemeyer, Richard G; Burton, Scot; Kees, Jeremy

2016-12-01

The purpose of this study is to provide an experimental test of the effects of plain pack branding and graphic health warnings (GHWs) in three different countries for an important and vulnerable population, that is, adolescents who are experimenting with smoking. The effects of plain pack branding (logo present, logo absent), and graphic visual warning level (absent, low, medium, high) are studied experimentally for their impact on adolescent cigarette craving, evoked fear, pack feelings and thoughts of quitting in the USA, Spain and France. A total of 1066 adolescents who were experimenting with smoking served as participants in the study. A quota sample produced 375 respondents in the USA, 337 in Spain and 354 in France. Overall findings indicate that the GHWs were effective in impacting adolescent cigarette craving, evoked fear, pack feelings and thoughts of quitting. The plain pack effects were not as strong, yet reduced craving, increased fear, and decreased pack feelings for all three samples combined, and for US adolescent smokers individually, irrespective of the GHWs. For French adolescent smokers, plain pack effects for craving were limited to low/moderate GHW levels. For Spanish adolescent smokers, plain pack feeling effects were limited to the absence of the GHWs. The results show that plain packs can independently strengthen the more instantaneous, direct effects (short of quitting thoughts) found with the GHWs. Yet, the plain pack results were attenuated for Spanish and French adolescent smokers, who are currently exposed to GHWs. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

Cute as candy: a qualitative study of perceptions of snus branding and package design among youth in Norway.

PubMed

Scheffels, Janne; Lund, Ingeborg

2017-04-03

Snus use has increased among youth in Norway in recent years and is now more prevalent than smoking. Concurrently, a range of new products and package designs have been introduced to the market. The aim of this study was to explore how youth perceive snus branding and package design, and the role, if any, of snus packaging on perceptions of appeal and harm of snus among youth. Adolescent tobacco users and non-users (N=35) ages 15-17 years. We conducted interviews among 6 focus groups (each with 4-7 participants). Participants were shown snus packages with a variety of designs and with different product qualities (flavour additives, slim, regular, white and brown sachets) and group discussions focused on how they perceived packages and products. The focus group discussions were semistructured using a standard guide, and analysed thematically. The participants in the focus groups narrated distinct images of snus brands and associated user identities. Package design elements such as shapes, colours, images and fonts were described as guiding these perceptions. Packaging elements and flavour additives were associated with perceptions of product harm. The appeal of flavoured snus products and new types of snus sachets seemed to blend in with these processes, reinforcing positive attitudes and contributing to the creation of particular identities for products and their users. The findings indicate that packaging is vital to consumer's identification with, and differentiation between, snus brands. In view of this, snus branding and packaging can be seen as fulfilling a similar promotional role as advertising messages: generating preferences and appeal. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

Determining the Ideal Strategy for Ventilator-associated Pneumonia Prevention. Cost-Benefit Analysis.

PubMed

Branch-Elliman, Westyn; Wright, Sharon B; Howell, Michael D

2015-07-01

Ventilator-associated pneumonia (VAP) is a common healthcare-associated infection with high associated cost and poor patient outcomes. Many strategies for VAP reduction have been evaluated. However, the combination of strategies with the optimal cost-benefit ratio remains unknown. To determine the preferred VAP prevention strategy, both from the hospital and societal perspectives. A cost-benefit decision model with a Markov model was constructed. Baseline probability of VAP, death, reintubation, and discharge from the intensive care unit (ICU) alive were ascertained from clinical trial data. Model inputs were obtained from the medical literature and the U.S. Department of Labor; a device cost was obtained from the manufacturer. Sensitivity analyses were completed to test the robustness of model results. Overall least expensive strategy and the strategy with the best cost-benefit ratio, up to a willingness to pay threshold of $50,000-100,000 per case of VAP averted was sought. We examined a total of 120 unique combinations of VAP prevention strategies. The preferred strategy from the hospital perspective included subglottic suction endotracheal tubes, probiotics, and the Institute for Healthcare Improvement VAP Prevention Bundle. The preferred strategy from the point of view of society also included additional prevention measures (oral care with chlorhexidine and selective oral decontamination). No preferred strategies included silver endotracheal tubes or selective gut decontamination. Despite their infrequent use, current data suggest that the use of prophylactic probiotics and subglottic endotracheal tubes are cost-effective for preventing VAP from the societal and hospital perspectives.

Student Affairs and Alumni Relations

ERIC Educational Resources Information Center

Rissmeyer, Patricia A.

2010-01-01

Current realities and practices in higher education have resulted in greater collaboration among campus units. Limited resources have forced departments to share programs, activities, space, and personnel. Branding efforts have prompted consistency in communication and even in practice. Institutional strategic plans reflect increased collaboration…

Corporate identity. Brand designs.

PubMed

Mathieson, Steve

2004-02-19

The past two years have seen a steadily more consistent brand identity for the NHS. Branding will become more important as foundation status and PCT commissioning makes acute hospitals more competitive. This has put pressure on some trusts that have their own strong identities.

How Canadian Universities Use Social Media to Brand Themselves

ERIC Educational Resources Information Center

Bélanger, Charles H.; Bali, Suchita; Longden, Bernard

2014-01-01

This paper explores social media marketing strategies applied by Canadian universities as a tool for institutional branding, recruitment and engagement of home and international students. The target sample involves the total population of Canadian university-status institutions ("N" = 106). Qualitative data were collected from two major…

MOOCs: Branding, Enrollment, and Multiple Measures of Success

ERIC Educational Resources Information Center

Leeds, Elke M.; Cope, Jim

2015-01-01

KSU redefined the MOOC value proposition through collaboration of university leadership and faculty. The new proposition shifts measures of success beyond just course completion to include measures that benefit students, faculty, and the institution. Students benefitted through access to open educational resources, the acquisition of professional…

42 CFR 423.2268 - Standards for Part D marketing.

Code of Federal Regulations, 2013 CFR

2013-10-01

... groups or pharmacies contract. The use of publicly available comparison information is permitted if... all Medicare beneficiaries. (n) Display the names and/or logos of co-branded network providers on the... names and/or logos of provider co-branding partners must clearly indicate that other providers are...

7 CFR 58.46 - Fees for service performed under cooperative agreement.

Code of Federal Regulations, 2010 CFR

2010-01-01

... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) REGULATIONS AND STANDARDS UNDER THE AGRICULTURAL MARKETING ACT OF 1946 AND THE EGG PRODUCTS INSPECTION ACT... provided for by such agreement. Marking, Branding, and Identifying Product ...

9 CFR 78.1 - Definitions.

Code of Federal Regulations, 2011 CFR

2011-01-01

... classification under this part. “B” branded. Branding with a hot iron the letter “B” high on the left hip near... in Charge; and (b)(1) Permanently identified by a “V” hot brand high on the hip near the tailhead at...

9 CFR 78.1 - Definitions.

Code of Federal Regulations, 2013 CFR

2013-01-01

... classification under this part. “B” branded. Branding with a hot iron the letter “B” high on the left hip near... in Charge; and (b)(1) Permanently identified by a “V” hot brand high on the hip near the tailhead at...

ISABEL Triggering Sustainable Biogas Energy Communities through Social Innovation

NASA Astrophysics Data System (ADS)

Baumgarten, Wibke; Piedra Garcia, Diego

2017-04-01

The Horizon 2020 funding project ISABEL (Triggering Sustainable Biogas Energy Communities through Social Innovation) is all about promoting, supporting and developing community biogas in Europe. The project is set on providing all the framework conditions for biogas communities to shape, develop and thrive. It works on all angles to pave the way for the transition from traditional supply chains to community ownership and take full advantage of the ample societal benefits of regional community-driven biogas systems, fuelled and inspired by Social Innovation principles. The biogas communities emerge in three targeted ISABEL regions, Baden-Württemberg in Germany, Central and Eastern Macedonia and Thrace in Greece and Yorkshire, Lincolnshire and the Humber in UK. To realize this vision ISABEL is employing its "5E strategy" with the following objectives: Educate: Re-position biogas energy by re-branding it as a "public good". Engage: Enable the development of regional Biogas Communities. Empower: Utilize the created momentum through Social Innovation and Public Participation Evaluate: Assess the local interventions and drafting lessons and guidelines Expand: Maximise impact through transfer and replication

Perspectives on Maritime Strategy: Essays from the Americas

DTIC Science & Technology

2008-08-01

Instituto de Empresas de España and graduated from the Center for Hemispheric Defense Studies at the National Defense University in Washington. Captain...Base (1998–99), the Mato Grosso Flotilla (1994), and fluvial transport boat Piraim (1983). Captain Luiz Carlos de Carvalho ROTH is retired from the...Cooperation 25 CAPTAIN CLAUDIO ROGERIO DE ANDRADE FLÔR, BRAZILIAN NAVY (RETIRED) CHAPTER FIVE Toward a Maritime Strategy 33 REAR ADMIRAL MIGUEL ANGEL

The Power of a "Maverick" in Collaborative Problem Solving: An Experimental Investigation of Individual Perspective-Taking Within a Group.

PubMed

Hayashi, Yugo

2018-05-01

Integrating different perspectives is a sophisticated strategy for developing constructive interactions in collaborative problem solving. However, cognitive aspects such as individuals' knowledge and bias often obscure group consensus and produce conflict. This study investigated collaborative problem solving, focusing on a group member interacting with another member having a different perspective (a "maverick"). It was predicted that mavericks might mitigate disadvantages and facilitate perspective taking during problem solving. Thus, 344 university students participated in two laboratory-based experiments by engaging in a simple rule-discovery task that raised conflicts among perspectives. They interacted with virtual partners whose conversations were controlled by multiple conversational agents. Results show that when participants interacted with a maverick during the task, they were able to take others' perspectives and integrate different perspectives to solve the problem. Moreover, when participants interacted in groups with a positive mood, groups with a maverick outperformed groups having several perspectives. Copyright © 2018 Cognitive Science Society, Inc.

"Hit the ground running": perspectives of new nurses and nurse managers on role transition and integration of new graduates.

PubMed

Chernomas, Wanda M; Care, W Dean; McKenzie, Jo-Ann Lapointe; Guse, Lorna; Currie, Jan

2010-01-01

The workplace for new graduates must be a constructive learning environment to facilitate their development. Nurse managers need new graduates who can "hit the ground running." Conflict between the needs of new nurses and the realities of the workplace often creates role confusion and tension in new graduates and threatens employers' ability to retain them. As part of a larger study that examined the effectiveness of a new strategy on new nurse retention and workplace integration, we conducted focus groups with new nurses and nurse managers. This paper discusses the perspectives of new nurses on their role transition from graduates to practising professionals and the perspectives of nurse managers on the workplace integration of new nurses. The thematic findings integrate new nurses' perspectives on their needs during role transition with the perspectives of nurse managers in meeting those needs. The discussion includes strategies to facilitate successful transition and integration of new nurses into the workplace within the context of recruitment and retention.

7 CFR 58.52 - Time limit for packaging inspected or graded products with official identification.

Code of Federal Regulations, 2010 CFR

2010-01-01

... Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) REGULATIONS AND STANDARDS UNDER THE AGRICULTURAL MARKETING ACT OF 1946... Grading Services of Manufactured or Processed Dairy Products Marking, Branding, and Identifying Product...

Repositioning an Academic Department to Stimulate Growth

ERIC Educational Resources Information Center

Elrod, Cassandra C.; Daughton, William J.; Murray, Susan L.; Fisher, Caroline M.; Flachsbart, Barry B.

2011-01-01

The complexity of the market in higher education, and the lack of literature regarding marketing, particularly branding, at the academic department level, presented an opportunity to establish a systematic process for evaluating an academic department's brand meaning. A process for evaluating a brand's meaning for an academic department is…

The Iconography of Universities as Institutional Narratives

ERIC Educational Resources Information Center

Drori, Gili S.; Delmestri, Giuseppe; Oberg, Achim

2016-01-01

The coming of "brand society" and the onset of mediatization spur universities to strategize their visual identity and pay particular attention to their icon. Resulting from branding initiatives, university icons are visual self-representations and material-cum-symbolic forms of organizational identity. In this work we ask: What identity…

Emotional Connections in Higher Education Marketing

ERIC Educational Resources Information Center

Durkin, Mark; McKenna, Seamas; Cummins, Darryl

2012-01-01

Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…

Wave Energy Prize - General Information

DOE Data Explorer

Scharmen, Wesley

2016-12-01

All the informational files, templates, rules and guidelines for Wave Energy Prize (WEP), including the Wave Energy Prize Rules, Participant Terms and Conditions Template, WEC Prize Name, Logo, Branding, WEC Publicity, Technical Submission Template , Numerical Modeling Template, SSTF Submission Template, 1/20th Scale Model Design and Construction Plan Template, Final Report template, and Webinars.

Selling School: The Marketing of Public Education

ERIC Educational Resources Information Center

DiMartino, Catherine; Jessen, Sarah Butler

2018-01-01

This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…

Does Branding Impact Student Recruitment: A Critical Evaluation

ERIC Educational Resources Information Center

Bock, Dora E.; Poole, Sonja Martin; Joseph, Mathew

2014-01-01

This study focuses on segmentation feasibility within the private college/university market. There is considerable overlap for private and public college/university students with respect to their consideration criteria; however, previous research suggests that there are some criteria that appear to be differentially important based on the type of…

76 FR 1523 - New Agency Logos

Federal Register 2010, 2011, 2012, 2013, 2014

2011-01-11

... agency social media sites, and other agency communications or publicity media as a consistent branding... NARA web and social media sites (intranet and internet), whether hosted internally, remotely, or on a... agency correspondence and other communications and publicity media. The other three logos are for new...

Personal Branding: A Primer for Radiology Trainees and Radiologists.

PubMed

Kalia, Vivek; Patel, Amy K; Moriarity, Andrew K; Canon, Cheri L

2017-07-01

A radiologist's personal brand is a composite of many parts in one's professional life. In an age where work quality and digital footprints are tracked and measured more than ever before, it behooves radiologists to develop and curate their own individual brands in effective ways. Personal branding consists of the decisions we make, both consciously and unconsciously, which affect our reputation and the likelihood of seeking our services in the future for both patients and referring providers. As hospital systems are increasingly adjusting their systems to cater to better patient experiences, it is imperative that radiologists similarly adjust our practice patterns to accommodate the needs of the new paradigm of value-based care. It is no longer sufficient to only practice excellent clinical radiology; one's service experience to clinical providers, report quality, and digital presence must all be robust and compelling. Defining your brand and promoting your vision and quality standards have become as important to radiologists' future as keeping up with advancements in radiologic technology. One must select the proper platforms and types of interactions in which to engage from available social media options. Developing a consistent brand and presence in the work setting, on social media accounts, and in professional organizations at the local, national, and international levels is the ultimate goal. At present, very little, if any, formal training is provided on personal branding skills such as these in current residency curricula, and it is critical for radiologists to fill their gaps in knowledge through additional means. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.

Evaluation of Bar and Nightclub Intervention to Decrease Young Adult Smoking in New Mexico

PubMed Central

Kalkhoran, Sara; Lisha, Nadra E.; Neilands, Torsten B.; Jordan, Jeffrey W.; Ling, Pamela M.

2016-01-01

Purpose Over 20% of young adults in New Mexico currently smoke. We evaluated cigarette smoking prevalence of young adult bar patrons during an anti-tobacco Social Branding intervention. Methods The Social Branding intervention used a smoke-free brand, “HAVOC,” to compete with tobacco marketing within the “Partier” young adult peer crowd. A series of cross-sectional surveys were collected from adults aged 18–26 in bars and nightclubs in Albuquerque, New Mexico, from 2009 to 2013 using randomized time-location sampling. Multivariable multinomial regression using full information maximum likelihood estimation to account for missing data evaluated differences in daily and nondaily smoking during the intervention, controlling for demographics, other risk behaviors, and tobacco-related attitudes. Results Data were collected from 1,069 individuals at Time 1, and 720, 1,142, and 1,149 participants at Times 2, 3, and 4, respectively. Current smoking rates decreased from 47.5% at Time 1 to 37.5% at Time 4 (p < .001). Among Partiers, the odds of daily smoking decreased significantly, but nondaily smoking was unchanged. Partiers that recalled, liked, and understood the smoke-free message of HAVOC had lower odds of nondaily (odds ratio: .48, 95% CI: .31–.75) and daily (odds ratio: .31,95% CI: .14–.68) smoking than those who did not recall HAVOC. HAVOC recall was associated with attitudes that were also associated with smoking behavior. Conclusions The significant decrease in daily smoking among young adult Partiers in New Mexico was associated with HAVOC recall and understanding. Social Branding interventions efficiently target and may decrease tobacco use among young adult bar patrons. PMID:27265423

Evaluation of Bar and Nightclub Intervention to Decrease Young Adult Smoking in New Mexico.

PubMed

Kalkhoran, Sara; Lisha, Nadra E; Neilands, Torsten B; Jordan, Jeffrey W; Ling, Pamela M

2016-08-01

Over 20% of young adults in New Mexico currently smoke. We evaluated cigarette smoking prevalence of young adult bar patrons during an anti-tobacco Social Branding intervention. The Social Branding intervention used a smoke-free brand, "HAVOC," to compete with tobacco marketing within the "Partier" young adult peer crowd. A series of cross-sectional surveys were collected from adults aged 18-26 in bars and nightclubs in Albuquerque, New Mexico, from 2009 to 2013 using randomized time-location sampling. Multivariable multinomial regression using full information maximum likelihood estimation to account for missing data evaluated differences in daily and nondaily smoking during the intervention, controlling for demographics, other risk behaviors, and tobacco-related attitudes. Data were collected from 1,069 individuals at Time 1, and 720, 1,142, and 1,149 participants at Times 2, 3, and 4, respectively. Current smoking rates decreased from 47.5% at Time 1 to 37.5% at Time 4 (p < .001). Among Partiers, the odds of daily smoking decreased significantly, but nondaily smoking was unchanged. Partiers that recalled, liked, and understood the smoke-free message of HAVOC had lower odds of nondaily (odds ratio: .48, 95% CI: .31-.75) and daily (odds ratio: .31, 95% CI: .14-.68) smoking than those who did not recall HAVOC. HAVOC recall was associated with attitudes that were also associated with smoking behavior. The significant decrease in daily smoking among young adult Partiers in New Mexico was associated with HAVOC recall and understanding. Social Branding interventions efficiently target and may decrease tobacco use among young adult bar patrons. Copyright © 2016 Society for Adolescent Health and Medicine. Published by Elsevier Inc. All rights reserved.

EPA Perspectives on Nanoinformatics for Prioritization and Toxicity Testing

EPA Science Inventory

The U.S. Environmental Protection Agency’s (EPA) Office of Research and Development is investigating the environmental health and safety implications of engineered nanomaterials. Research activities as outlined in ORD’s Nanomaterial Strategy (http://www.epa.gov/nanoscience/files/...

On the generalizability of the Chunk-and-Pass processing approach: Perspectives from language acquisition and music.

PubMed

Lakshmanan, Usha; Graham, Robert E

2016-01-01

Christiansen & Chater (C&C) offer the Chunk-and-Pass strategy as a language processing approach allowing humans to make sense of incoming language in the face of cognitive and perceptual constraints. We propose that the Chunk-and-Pass strategy is not adequate to extend universally across languages (accounting for typologically diverse languages), nor is it sufficient to generalize to other auditory modalities such as music.

School Choice and the Branding of Catholic Schools

ERIC Educational Resources Information Center

Trivitt, Julie R.; Wolf, Patrick J.

2011-01-01

How useful are "corporate brands" in markets? In theory, brands convey reliable information, providing consumers with shortcuts to time-consuming provider searches. We examine the usefulness of a corporate brand when parental school choice is expanded through K-12 tuition scholarships. Specifically, we evaluate whether Catholic schools…

Asserting Our "Brand"

ERIC Educational Resources Information Center

Stimpson, Catharine R.

2006-01-01

In this article, the author contends that creeping corporate influence on the university has given rise to calls for better "branding" of institutions, but "corporate university speak" is not the rhetoric needed to protect educational institutions' core values. The modern corporate university is a "non-profit" institution that embodies at least…

Translating Government Policy into Recipes for Success! Nutrition Criteria Promoting Fruits and Vegetables

ERIC Educational Resources Information Center

Pollard, Christina M.; Nicolson, Clemency; Pulker, Claire E.; Binns, Colin W.

2009-01-01

Objective: To develop nutrition criteria consistent with Australian dietary guidelines encouraging fruit and vegetable consumption for branding recipes with the "Go for 2&5" campaign message. Design: Dietary policies, guidelines, food selection guides, nutrient targets, existing consumer education programs' nutrition criteria, food…

Certification and the Branding of HRD

ERIC Educational Resources Information Center

Carliner, Saul

2012-01-01

Although calls continue to establish certification, several certifications for human resource development (HRD) practitioners already exist, although none use the name HRD. This Forum explores what those certification programs are and what their availability means to the development of the HRD "brand" (the impressions of the service derived from…

Posters. [Poster Session at AHRD Conference, 2001].

ERIC Educational Resources Information Center

2001

The first of the papers in this poster session, "Developing the Employment Brand: Targeting MBA Campus Hires" (Diane M. Bergeron), posits that employment branding benefits both individuals and organizations. It functions as a campus recruiting tool in a competitive labor market and communicates the organization's values and work…

Q & A with Ed Tech Leaders: Interview with Brian Lewis

ERIC Educational Resources Information Center

Shaughnessy, Michael F.; Fulgham, Susan M.

2013-01-01

Brian Lewis, International Society for Technology in Education (ISTE) chief executive officer, is an education advocate and leader specializing in management and governance, policy, corporate communications, branding, and marketing. He provides leadership to ISTE's Washington, DC, and Eugene, Oregon, offices and directs organizational…

36 CFR 222.22 - Ownership claims.

Code of Federal Regulations, 2010 CFR

2010-07-01

... claiming ownership under State branding and estray laws of branded or unbranded horses or burros within a wild horse or burro territory or range on the National Forest System where such animals are not... gather such animals. Claims of ownership with supporting evidence were required to be filed during a...

Social Norms Tactics to Promote a Campus Alcohol Coalition

ERIC Educational Resources Information Center

Vinci, Debra M.; Philen, Robert C.; Walch, Susan E.; Kennedy, Rebecca; Harrell, Mica; Rime, Carla; Matthews, Jaclyn

2010-01-01

Background: Social norms posters usually contain a normative message, branding, campaign tagline and sponsoring coalition/contact information. There are limited data on which campaign components promote recognition of Campus Alcohol Coalitions (CAC). Purpose: To determine the most effective media channels/incentives to promote recognition of CAC…

Public acceptance of disturbance-based forest management: a study of the Blue River Landscape Strategy in the Central Cascades Adaptive Management Area.

Treesearch

Bruce Shindler; Angela L. Mallon

2009-01-01

This report examines public perspectives on disturbance-based management conducted in the central Cascade Range in Oregon as part of the Blue River Landscape Strategy. A mail survey to local residents was used to describe the public’s understanding of this form of management, identify perceived associated risks and potential barriers to implementation, and the overall...

Using Art to Teach Students Science Outdoors: How Creative Science Instruction Influences Observation, Question Formation, and Involvement

NASA Astrophysics Data System (ADS)

Cone, Christina Schull

Elementary education has become increasingly divided into subjects and focused on the demand for high math and reading scores. Consequently, teachers spend less time devoted to science and art instruction. However, teaching art and science is crucial to developing creative and rational thinking, especially for observation and questioning skills. In this study, third grade students attending an urban school in Portland, Oregon received instruction of an art strategy using observational and quantifying drawing techniques. This study examines, "Will an art strategy observing the local environment help students make observations and ask questions?" and "In what ways are student learning and perspectives of science affected by the art strategy?" The independent variable is the art strategy developed for this study. There are three dependent variables: quality of student observations, quality of questions, and themes on student learning and perspectives of science. I predicted students would develop strong observation and questioning skills and that students would find the strategy useful or have an increased interest in science. The art scores were high for relevance and detail, but not for text. There were significant correlations between art scores and questions. Interviews revealed three themes: observations create questions, drawing is helpful and challenging, and students connected to science. By examining science through art, students were engaged and created strong observations and questions. Teachers need to balance unstructured drawing time with scaffolding for optimal results. This study provides an integrated science and art strategy that teachers can use outdoors or adapt for the classroom.

Population exposure to smoking and tobacco branding in the UK reality show 'Love Island'.

PubMed

Barker, Alexander B; Opazo Breton, Magdalena; Cranwell, Jo; Britton, John; Murray, Rachael L

2018-02-05

Reality television shows are popular with children and young adults; inclusion of tobacco imagery in these programmes is likely to cause smoking in these groups. Series 3 of the UK reality show Love Island, broadcast in 2017, attracted widespread media criticism for high levels of smoking depicted. We have quantified this tobacco content and estimated the UK population exposure to generic and branded tobacco imagery generated by the show. We used 1-min interval coding to quantify actual or implied tobacco use, tobacco paraphernalia or branding, in alternate episodes of series 3 of Love Island, and Census data and viewing figures from Kantar Media to estimate gross and per capita tobacco impressions. We coded 21 episodes comprising 1001 min of content. Tobacco imagery occurred in 204 (20%) intervals; the frequency of appearances fell significantly after media criticism. An identifiable cigarette brand, Lucky Strike Double Click, appeared in 16 intervals. The 21 episodes delivered an estimated 559 million gross tobacco impressions to the UK population, predominantly to women, including 47 million to children aged <16 and 44 million gross impressions of Lucky Strike branding, including 4 million to children <16. Despite advertising legislation and broadcasting regulations intended to protect children from smoking imagery in UK television, series 3 of Love Island delivered millions of general and branded tobacco impressions both to children and adults in the UK. More stringent controls on tobacco content in television programmes are urgently needed. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Selling the brand inside.

PubMed

Mitchell, Colin

2002-01-01

When you think of marketing, chances are your mind goes right to your customers--how can you persuade more people to buy whatever it is you sell? But there's another "market" that's equally important: your employees. Author Colin Mitchell argues that executives by and large ignore this critical internal audience when developing and executing branding campaigns. As a result, employees end up undermining the expectations set by the company's advertising--either because they don't understand what the ads have promised or because they don't believe in the brand and feel disengaged or, worse, hostile toward the company. Mitchell offers three principles for executing internal branding campaigns--techniques executives can use to make sure employees understand, embrace, and "live" the brand vision companies are selling to the public. First, he says, companies need to market to employees at times when the company is experiencing a fundamental challenge or change, times when employees are seeking direction and are relatively receptive to new initiatives. Second, companies must link their internal and external marketing campaigns; employees should hear the same messages that are being sent to the market-place. And third, internal branding campaigns should bring the brand alive for employees, creating an emotional connection to the company that transcends any one experience. Internal campaigns should introduce and explain the brand messages in new and attention-grabbing ways and then reinforce those messages by weaving them into the fabric of the company. It is a fact of business, writes Mitchell, that if employees do not care about or understand their company's brands, they will ultimately weaken their organizations. It's up to top executives, he says, to give them a reason to care.

Online discussions with pregnant and parenting adolescents: perspectives and possibilities.

PubMed

Valaitis, Ruta K; Sword, Wendy A

2005-10-01

The Internet is an innovative strategy to increase public participation. It is important to include pregnant and parenting teens' perspectives when planning programs to meet their needs. This qualitative study explored online discussions as a strategy to enhance participation by this population. Findings showed that online communication was preferred over face-to-face group discussions. Being anonymous online encouraged open and honest feedback. Participants experienced various forms of social support, however, there was an overall lack of teen involvement online. Strategies to engage adolescents in online discussions and reduce barriers are discussed. Strategies included the use of teen moderators, home computer access, technical support, and engagement in naturally flowing online discussions to meet social support needs. Blending researchers' with teens' needs for social support in an online environment is encouraged. With careful planning and design, online communications can result in mutual benefits for researchers, service providers, and pregnant and parenting adolescents.

Temperament assessment provides insight into future health and growth performance of beef cattle

USDA-ARS?s Scientific Manuscript database

Throughout the productive life of beef cattle many stressful events occur (e.g. branding, castration, vaccination, and tagging) coupled with weaning, social mixing, and transportation. These stressfull events have been reported to induce secretion of several of the prominant stress-related hormones:...

Do Universities Have "Successful" Brands?

ERIC Educational Resources Information Center

Chapleo, Chris

2005-01-01

Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on…

42 CFR 423.2268 - Standards for Part D marketing.

Code of Federal Regulations, 2011 CFR

2011-10-01

... groups or pharmacies contract. The use of publicly available comparison information is permitted if... all Medicare beneficiaries. (n) Display the names and/or logos of co-branded network providers on the... names and/or logos of provider co-branding partners must clearly indicate that other providers are...

42 CFR 423.2268 - Standards for Part D marketing.

Code of Federal Regulations, 2012 CFR

2012-10-01

... groups or pharmacies contract. The use of publicly available comparison information is permitted if... all Medicare beneficiaries. (n) Display the names and/or logos of co-branded network providers on the... names and/or logos of provider co-branding partners must clearly indicate that other providers are...

Library Public Relations: Recent Articles on Marketing and Branding in University Libraries

ERIC Educational Resources Information Center

Matuozzi, Robert N.

2009-01-01

Though the core mission of a university library--to provide essential support for teaching and research remains unchanged--the library cannot escape budgetary constraints. It has to compete for resources with other departments and programs in the university. Times are hard, with some states currently reporting unprecedented budget deficits with…

A World of Brands: Higher Education and the Emergence of Multinational Quality Franchises

ERIC Educational Resources Information Center

Blanco Ramírez, Gerardo

2014-01-01

This article explores the concepts of "brand" and "franchise" in the development of international quality assurance. The impact of corporate language and culture on higher education is evident and has been extensively analysed. Recent attention given to branding of universities reflects the ever-growing influence of corporate…

Teaching International Business via Social Media Projects

ERIC Educational Resources Information Center

Alon, Ilan; Herath, Ruwanthi Kumari

2014-01-01

The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students'…

Challenging Corporate Ed Reform: And 10 Hopeful Signs of Resistance

ERIC Educational Resources Information Center

Karp, Stan

2012-01-01

Corporate school reformers like to call themselves just "reformers" and counterpose themselves to the "status quo." There is no doubt that the corporate/foundation crowd has successfully captured the media label as "education reformers." However, this political branding has little to do with reality or the substance of the issues under debate.…

Branding and Bricolage. Gender, Consumption and Transition

ERIC Educational Resources Information Center

Russell, Rachel; Tyler, Melissa

2005-01-01

The analysis presented here focuses on the relationship between femininity, transition and consumer culture. It explores the relationship between gender and consumer culture in the context of a discussion of the transition from childhood to teenage status for a group of young girls, and seeks to make a critical contribution to contemporary debates…

9 CFR 75.4 - Interstate movement of equine infectious anemia reactors and approval of laboratories, diagnostic...

Code of Federal Regulations, 2013 CFR

2013-01-01

...: (1) The description, including age, breed, color, sex, and distinctive markings when present (such as... representative, State representative or accredited veterinarian who shall use for the purpose a hot iron or chemical brand, freezemarking or a lip tattoo. If hot iron or chemical branding or freezemarking is used...

Rebranding STEM for Millennials

ERIC Educational Resources Information Center

Eidelman, Rebecca

2015-01-01

What if schools in the U.S. treated their innovation and emerging technologies with as much glamour as they give to athletics? At the New England Board of Higher Education's recent Advanced Manufacturing Problem Based Learning (AM PBL) Showcase, industry representatives addressed this question and discussed ways to improve the branding and appeal…

Letting Go

ERIC Educational Resources Information Center

Brazington, Alicia

2012-01-01

These days, branding is everything. Marketers go all out to position their product, control its image, and spin the message. For marketers at the nation's colleges and universities, the stakes are especially high. After all, they are entrusted with the image of institutions that have, in some cases, spent centuries building up their brand…

The Rising Tide: "Branding" and the Academic Marketplace

ERIC Educational Resources Information Center

Moore, Robert M.

2004-01-01

Over the past decade, deliberate efforts to "market" colleges and universities to specific audiences have gone from being a marginal--and somewhat suspect--activity in higher education to becoming a strategic imperative. Heightened competition for top students, increasing bottom-line pressures due to tuition discounting and comparative "shopping"…

Television campaign.

PubMed

2006-01-01

Virginia Hospital Center embarked on a branding effort in hopes of raising customer awareness of the hospital's state-of-the-art technologies in advanced medical care. The campaign launched a new phase of TV spots that highlight the facility's advanced services, such as the computed tomography angiogram, the argon plasma coagulator, and heart valve replacement surgery.

Branding Isn't a Dirty Word

ERIC Educational Resources Information Center

Weisbuch, Robert A.

2007-01-01

According to Weisbuch, many professors often view marketing and advertising as means to employ persuasion, not toward the good, but amorally, toward a commercial end that may be socially beneficial or harmful. Those in academe exist in a competitive environment, and while they are painfully aware of certain excesses and compromises that the…

Building the School Nutrition Program Brand Personality within the School Setting

ERIC Educational Resources Information Center

Rushing, Keith; Asperin, Amelia Estepa

2012-01-01

Purpose/Objectives: The objectives of this project were to investigate the application of brand personality concepts in the school nutrition (SN) setting and to explore high school students' awareness and acceptance of these branding initiatives. Methods: An embedded, multiple-case replication design included structured interviews with SN…

Branding campaign: Emory Healthcare, Adam Arkin, promote hospital as destination.

PubMed

2006-01-01

Popular actor Adam Arkin (Chicago Hope, Commander in Chief) teamed up with Emory Healthcare-an 800-bed, three-hospital health system located in Atlanta-to promote the hospital's cardiology and oncology services, and to brand the facility as a destination hospital that's free of stress and hassle.

Observations on Leadership, Problem Solving, and Preferred Futures of Universities

ERIC Educational Resources Information Center

Puncochar, Judith

2013-01-01

A focus on enrollments, rankings, uncertain budgets, and branding efforts to operate universities could have serious implications for discussions of sustainable solutions to complex problems and the decision-making processes of leaders. The Authentic Leadership Model for framing ill-defined problems in higher education is posited to improve the…

Relative Harmony: Achieving Balance in Your Brand Family

ERIC Educational Resources Information Center

Collins, Mary Ellen

2011-01-01

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

Teaching about Starbucks and Consumer Literacy

ERIC Educational Resources Information Center

Malczewski, Joan; Plafker-Gutt, Debra; Cohen, Robert

2011-01-01

One of the great challenges social studies teachers face is promoting economic and consumer literacy among their students. Fostering such literacy helps students to think critically and independently about their own roles as consumers as well as about the claims and promises the corporate world makes through mass advertising and the branding of…

Choosing Your Niche: The Social Ecology of the International Baccalaureate Diploma in Australia

ERIC Educational Resources Information Center

Doherty, Catherine; Luke, Allan; Shield, Paul; Hincksman, Candice

2012-01-01

The International Baccalaureate's (IB) branding and reputation targets academic high achievers aiming for university entrance. This is an empirical examination of the growing popularity of this transnational secondary credential amongst local populations in Australia, focusing on its uptake across the community, and the discourses underpinning its…

Branding out of the Box

ERIC Educational Resources Information Center

Hayes, Thomas

2009-01-01

Some might wonder what institutions of education could possibly learn from a mouse, a gecko, or even a polar bear. But when people link those animals to the brands they represent (Disney, GEICO, and Coca-Cola, respectively), they realize that marketing and communications departments at higher education institutions across the world would love to…

Branding and Positioning to Satisfy the Customer's Appetite: An Educational Case Study

ERIC Educational Resources Information Center

Ham, Tim

2010-01-01

Rebranding and positioning a school district has become critical to satisfy the "customer's" appetite, enhance public relations, and advance consumer perceptions. A service design model provides a district with the framework to advance its position by identifying attributes and prompts to satisfy customer needs and increase student…

Hemispheric Asymmetry and Pun Comprehension: When Cowboys Have Sore Calves

ERIC Educational Resources Information Center

Coulson, Seana; Severens, Els

2007-01-01

Event-related potentials (ERPs) were recorded as healthy participants listened to puns such as ''During branding, cowboys have sore calves.'' To assess hemispheric differences in pun comprehension, visually presented probes that were either highly related (COW), moderately related (LEG), or unrelated, were presented in either the left or right…

Identity Development in Personal Branding Instruction

ERIC Educational Resources Information Center

Brooks, Ann K.; Anumudu, Chinedu

2016-01-01

Increased technology, integration of the global economy, and the shift from investing in long-term employees to hiring temporary contract workers have spawned pervasive employment insecurity. This trend has led to a growing industry of career and marketing professionals, who have found a career niche in helping job seekers create personal brands…

42 CFR 423.2268 - Standards for Part D marketing.

Code of Federal Regulations, 2014 CFR

2014-10-01

... groups or pharmacies contract. The use of publicly available comparison information is permitted if... all Medicare beneficiaries. (n) Display the names and/or logos of co-branded network providers on the... names and/or logos of provider co-branding partners must clearly indicate that other providers are...

Cold chain food distribution from the Driftless Area : keys to attaining self-reliance in the circle city.

DOT National Transportation Integrated Search

2014-05-01

In recent years, small- to mid-scale farms have increasingly emphasized the importance of branding and establishing : the appropriate identity to enter the value-added market. Farms in the Driftless Area (mostly Southwest Wisconsin) are : slowly deve...

INDUSTRY SELF-REGULATION AS COLLECTIVE STRATEGY: INSTITUTIONAL BUFFER OR BINDER? (R827918)

EPA Science Inventory

The perspectives, information and conclusions conveyed in research project abstracts, progress reports, final reports, journal abstracts and journal publications convey the viewpoints of the principal investigator and may not represent the views and policies of ORD and EPA. Concl...

Patients' Perspectives of Engagement as a Safety Strategy.

PubMed

Burrows Walters, Chasity; Duthie, Elizabeth A

2017-11-01

To describe patient engagement as a safety strategy from the perspective of hospitalized surgical patients with cancer.
. Qualitative, descriptive approach using grounded theory.
. Memorial Sloan Kettering Cancer Center in New York, New York.
. 13 hospitalized surgical patients with cancer.
. Grounded theory with maximum variation sampling.
. Participants' perceptions regarding their engagement as a patient safety strategy were expressed through three overarching themes. Using direct messaging, such as "your safety" as opposed to "patient safety," and teaching patients specific behaviors to maintain their safety appeared to facilitate patient engagement and increase awareness of safety issues. Patients may be willing to accept some responsibility for ensuring their safety by engaging in behaviors that are intuitive or that they are clearly instructed to do; however, they described their involvement in their safety as a right, not an obligation.
. Clear, inviting, multimodal communication appears to have the greatest potential to enhance patients' engagement in their safety. Nurses' ongoing assessment of patients' ability to engage is critical insofar as it provides the opportunity to encourage engagement without placing undue burden on them. By employing communication techniques that consider patients' perspectives, nurses can support patient engagement.

"You're Not Just Learning It, You're Living It!" Constructing the "Good Life" in Australian University Online Promotional Videos

ERIC Educational Resources Information Center

Gottschall, Kristina; Saltmarsh, Sue

2017-01-01

Online promotional videos on Australian university websites are a form of institutional branding and marketing that construct university experience in a variety of ways. Here we consider how these multimedia texts represent student lifestyles, identities and aspirations in terms of the "good life." We consider how the "promise of…

Marketing and Branding the Agronomy Major at Iowa State University

ERIC Educational Resources Information Center

Miller, Bradley A.

2011-01-01

The decline of enrollments in agronomy programs across the United States has been a concern for more than a decade. In an effort to reverse this trend, the Agronomy Department at Iowa State University (ISU) launched the "I'm An Agronomist" marketing campaign in 2006. This article reports on these efforts and the change in the…

A Reading-Writing Connection in the Content Areas (Secondary Perspectives).

ERIC Educational Resources Information Center

Journal of Reading, 1990

1990-01-01

Discusses instructional activities designed to foster the reading-writing connection in the content area classroom. Describes the use of "possible sentences," learning logs, freewriting, dialogue journals, the RAFT technique (role, audience, format, and topic), and the "opinion-proof" organization strategy. (RS)

Wreaking "havoc" on smoking: social branding to reach young adult "partiers" in Oklahoma.

PubMed

Fallin, Amanda; Neilands, Torsten B; Jordan, Jeffrey W; Hong, Juliette S; Ling, Pamela M

2015-01-01

More than 25% of young adult Oklahomans smoked cigarettes in 2012. Tobacco marketing campaigns target young adults in social environments like bars/nightclubs. Social Branding interventions are designed to compete directly with this marketing. To evaluate an intervention to reduce smoking among young adult "Partiers" in Oklahoma. The Partier peer crowd was described as follows: attendance at large nightclubs, fashion consciousness, valuing physical attractiveness, and achieving social status by exuding an image of confidence and financial success. Repeated cross-sectional study with three time points. Randomized time location survey samples of young adult Partier bar and club patrons in Oklahoma City (Time 1 [2010], n=1,383; Time 2 [2011], n=1,292; and Time 3 [2012], n=1,198). Data were analyzed in 2013. The "HAVOC" Social Branding intervention was designed to associate a smoke-free lifestyle with Partiers' values, and included events at popular clubs, brand ambassador peer leaders who transmit the anti-tobacco message, social media, and tailored anti-tobacco messaging. Daily and nondaily smoking rates, and binge drinking rates (secondary). Overall, smoking rates did not change (44.1% at Time 1, 45.0% at Time 2, and 47.4% at Time 3; p=0.17), but there was a significant interaction between intervention duration and brand recall. Partiers reporting intervention recall had lower odds of daily smoking (OR=0.30 [0.10, 0.95]) and no difference in nondaily smoking, whereas Partiers who did not recall the intervention had increased odds of smoking (daily AOR=1.74 [1.04, 2.89]; nondaily AOR=1.97 [1.35, 2.87]). Among non-Partiers, those who recalled HAVOC reported no difference in smoking, and those who did not recall HAVOC reported significantly increased odds of smoking (daily AOR=1.53 [1.02, 2.31]; nondaily AOR=1.72 [1.26, 2.36]). Binge drinking rates were significantly lower (AOR=0.73 [0.59, 0.89]) overall. HAVOC has the potential to affect smoking behavior among Oklahoma Partiers without increasing binge drinking. Copyright © 2015 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

9 CFR 201.86 - Brand inspection: Application for authorization, registration and filing of schedules, reciprocal...

Code of Federal Regulations, 2010 CFR

2010-01-01

... 9 Animals and Animal Products 2 2010-01-01 2010-01-01 false Brand inspection: Application for... STOCKYARDS ACT Inspection of Brands § 201.86 Brand inspection: Application for authorization, registration... in which branding or marking of livestock as a means of establishing ownership prevails by custom or...

Managing Your Personal Brand

ERIC Educational Resources Information Center

Gander, Michelle

2014-01-01

Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education…

Brand and Usability in Content-Intensive Websites

ERIC Educational Resources Information Center

Yang, Tao

2013-01-01

Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however,…

University Administration and the Language of Management: Seven Types of Ambiguity.

ERIC Educational Resources Information Center

Papp, James

2002-01-01

Considers that the prevalence of excellence may reveal more about the spread of sloganeering in support of brands otherwise indistinguishable to consumers than it does any change in institutional philosophies or management techniques. Offers a sample of seven types of management ambiguity with brief exegeses; branding, market share, success, core…

JPRS Report Near East & South Asia

DTIC Science & Technology

1991-03-19

not raising its voice? And why should the Congress appear to take a pro-U.S. line when it had consistently sided with the underdog ? It has not been...the issue of branding China as the aggressor brought about a complete break in the fraternal relations between the CPI and CPC. For over two decades

9 CFR 75.4 - Interstate movement of equine infectious anemia reactors and approval of laboratories, diagnostic...

Code of Federal Regulations, 2012 CFR

2012-01-01

...: (1) The description, including age, breed, color, sex, and distinctive markings when present (such as... representative, State representative or accredited veterinarian who shall use for the purpose a hot iron or chemical brand, freezemarking or a lip tattoo. If hot iron or chemical branding or freezemarking is used...

9 CFR 75.4 - Interstate movement of equine infectious anemia reactors and approval of laboratories, diagnostic...

Code of Federal Regulations, 2014 CFR

2014-01-01

...: (1) The description, including age, breed, color, sex, and distinctive markings when present (such as... representative, State representative or accredited veterinarian who shall use for the purpose a hot iron or chemical brand, freezemarking or a lip tattoo. If hot iron or chemical branding or freezemarking is used...

Fixing the Net Tuition Revenue Dilemma: The Dickinson College Story

ERIC Educational Resources Information Center

Massa, Robert J.; Parker, Annette S.

2007-01-01

This chapter describes how Dickinson College, guided by a strategic plan, addressed its net tuition revenue problem through effective decision support, marketing and branding approaches, and pricing and financial aid strategies. The college's strategic plan guides allocation of resources toward fulfilling the college's purpose of providing an…

Home

Science.gov Websites

Important Sites Product Approval/Sales Reporting Portals Labor Department: Child Labor/Forced Labor DoD -652-6058 DSN: 487-6058 e-mail: licensing@us.af.mil AIR FORCE MUSIC Looking for free Air Force music music performed by Air Force bands dating back to 1965. www.music.af.mil Welcome to USAF Branding &

Institutional Branding: A Content Analysis of Public Service Announcements from American Universities

ERIC Educational Resources Information Center

Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt

2012-01-01

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision)…

Institutional Brand Personality and Advertisements during Televised Games

ERIC Educational Resources Information Center

Harris, Michael S.

2009-01-01

Little empirical research exists in terms of how colleges and universities create their institutional image and brand. In this chapter, the author explores the notion of branding within the context of higher education--and how intercollegiate athletics contributes to it--analyzing the messages universities conveyed during nationally televised bowl…

12 CFR 226.48 - Limitations on private education loans.

Code of Federal Regulations, 2010 CFR

2010-01-01

... Limitations on private education loans. (a) Co-branding prohibited. (1) Except as provided in paragraph (b) of this section, a creditor, other than the covered educational institution itself, shall not use the name, emblem, mascot, or logo of a covered educational institution, or other words, pictures, or symbols...

Business strategy and financial structure: an empirical analysis of acute care hospitals.

PubMed

Ginn, G O; Young, G J; Beekun, R I

1995-01-01

This study investigated the relationship between business strategy and financial structure in the U.S. hospital industry. We studied two dimensions of financial structure--liquidity and leverage. Liquidity was assessed by the acid ratio, and leverage was assessed using the equity funding ratio. Drawing from managerial, finance, and resource dependence perspectives, we developed and tested hypotheses about the relationship between Miles and Snow strategy types and financial structure. Relevant contextual financial and organizational variables were controlled for statistically through the Multivariate Analysis of Covariance technique. The relationship between business strategy and financial structure was found to be significant. Among the Miles and Snow strategy types, defenders were found to have relatively high liquidity and low leverage. Prospectors typically had low liquidity and high leverage. Implications for financial planning, competitive assessment, and reimbursement policy are discussed.

[Use the Markov-decision tree model to optimize vaccination strategies of hepatitis E among women aged 15 to 49].

PubMed

Chen, Z M; Ji, S B; Shi, X L; Zhao, Y Y; Zhang, X F; Jin, H

2017-02-10

Objective: To evaluate the cost-utility of different hepatitis E vaccination strategies in women aged 15 to 49. Methods: The Markov-decision tree model was constructed to evaluate the cost-utility of three hepatitis E virus vaccination strategies. Parameters of the models were estimated on the basis of published studies and experience of experts. Both methods on sensitivity and threshold analysis were used to evaluate the uncertainties of the model. Results: Compared with non-vaccination group, strategy on post-screening vaccination with rate as 100%, could save 0.10 quality-adjusted life years per capital in the women from the societal perspectives. After implementation of screening program and with the vaccination rate reaching 100%, the incremental cost utility ratio (ICUR) of vaccination appeared as 5 651.89 and 6 385.33 Yuan/QALY, respectively. Vaccination post to the implementation of a screening program, the result showed better benefit than the vaccination rate of 100%. Results from the sensitivity analysis showed that both the cost of hepatitis E vaccine and the inoculation compliance rate presented significant effects. If the cost were lower than 191.56 Yuan (RMB) or the inoculation compliance rate lower than 0.23, the vaccination rate of 100% strategy was better than the post-screening vaccination strategy, otherwise the post-screening vaccination strategy appeared the optimal strategy. Conclusion: Post-screening vaccination for women aged 15 to 49 from social perspectives seemed the optimal one but it had to depend on the change of vaccine cost and the rate of inoculation compliance.

Aligning business and information technology domains: strategic planning in hospitals.

PubMed

Henderson, J C; Thomas, J B

1992-01-01

This article develops a framework for strategic information technology (IT) management in hospitals, termed the Strategic Alignment Model. This model is defined in terms of four domains--business strategy, IT strategy, organizational infrastructure, and IT infrastructure--each with its constituent components. The concept of strategic alignment is developed using two fundamental dimensions--strategic fit and integration. Different perspectives that hospitals use for aligning the various domains are discussed, and a prescriptive model of strategic IT planning is proposed.

Hail to the Tweeps

ERIC Educational Resources Information Center

Stoner, Michael

2012-01-01

Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…

The Global Quest to Build World-Class Universities: Toward a Social Justice Agenda

ERIC Educational Resources Information Center

Rhoads, Robert A.; Li, Shuai; Ilano, Lauren

2014-01-01

This chapter provides a critical perspective on the global quest to build world-class universities (WCUs), including global "ranking mania," excessive emphasis on university branding, and the attending threats to the traditional public good mission of the university. Alternatively, we offer suggestions on how rankings may be used to…

Social Media as Collaborative Media in Workplace Learning

ERIC Educational Resources Information Center

Thomas, Kristopher J.; Akdere, Mesut

2013-01-01

As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…

From Paradoxes of Multiculturalism to Paradoxes of Liberalism: Sweden and the European Neo-Liberal Hegemony

ERIC Educational Resources Information Center

Schierup, Carl-Ulrik; Alund, Aleksandra

2011-01-01

In this essay, the authors venture into the convoluted reality of a contemporary Europe, which they fear that intellectual enterprises, unwittingly, underpin: an incipient European "plural society" marked by a xenophobic cultural branding of "the Other", the erosion of citizenship, urban revolts among disadvantaged youth, an…

Building "Brand Me": Creating a Personal Brand Statement

ERIC Educational Resources Information Center

Stanton, Angela D'Auria; Stanton, Wilbur W.

2013-01-01

Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader…

Tips from the Trenches

ERIC Educational Resources Information Center

Garofalo, Denise A.

2012-01-01

Branding and the idea that ebooks are still essentially books are important concepts to keep in mind, especially when confronted with all there is to oversee and consider in the arena of electronic resources; it is easy to feel overwhelmed by the torrent of change and the intricacies of the business. The author states that electronic resources…

Marketing Issues for Non-Degree United Kingdom Higher Education: The Case of Foundation Degrees.

ERIC Educational Resources Information Center

Gibbs, Paul

2002-01-01

Discusses educational marketing in terms of branding and consumer trust. Argues that the labeling and marketing of Britain's new foundation degrees, employment-related higher education qualifications, is detrimental to their success. Suggests a need for more clarity and veracity in the claim for parity of esteem for vocational qualifications.…

Creating Competence: Perspectives and Practices in Organizations.

ERIC Educational Resources Information Center

Mulder, Martin

Creating competence has become a major issue in organizations. Various authors contend that competency management has the potential of integrating organizational strategy, human-resource instruments, and human-resource development; that competency development can lead to performance improvement; and that it can help Human Resource Development…

Digital Reenactments: Using Green Screen Technology to Recreate the Past

ERIC Educational Resources Information Center

Sheffield, Caroline C.; Swan, Stephen B.

2012-01-01

Historical reenactments are a frequently utilized active learning strategy that encourages students to engage in historical thinking. They require students to critically read and synthesize information, consider multiple perspectives, and write a coherent narrative demonstrating an understanding of the time period, event, and the individuals…

Interfering with Gendered Development: A Timely Intervention

ERIC Educational Resources Information Center

Blaise, Mindy

2014-01-01

Instead of relying on colonial and Western developmental logic to understand and research gender, this paper proposes interfering as a strategy toward generating gender knowledges that are more inclusive to other-than-Western concepts and contexts. This paper shows how post-developmental perspectives interfere with psychological and biological…

77 FR 66351 - Establishing the White House Homeland Security Partnership Council

Federal Register 2010, 2011, 2012, 2013, 2014

2012-11-02

... resources more efficiently, build on one another's expertise, drive innovation, engage in collective action... utilizing diverse perspectives, skills, tools, and resources. The National Security Strategy emphasizes the importance of partnerships, underscoring that to keep our Nation safe ``we must tap the ingenuity outside...

Inclusive Education: Teacher Perspectives from Malaysia

ERIC Educational Resources Information Center

Bailey, Lucy; Nomanbhoy, Alefiya; Tubpun, Tida

2015-01-01

This paper reports on a survey of views of inclusive education expressed by nearly 300 Malaysian primary school teachers involved in remedial literacy and numeracy education under the country's Literacy and Numeracy Strategy. Overall, the views expressed were positive towards the principle of inclusion. However, despite common professional…

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

ERIC Educational Resources Information Center

Craciun, Georgiana; Corrigan, Hope Bober

2010-01-01

This article introduces a selective approach to curriculum integration that consists of linking the subject matter of a new course with knowledge and skills acquired in two or more completed courses to create a deeper and richer learning experience. Benefits and challenges of the selective approach and an example of implementing an integrative…

9 CFR 316.5 - Branding ink; to be furnished by official establishments; approval by Program; color.

Code of Federal Regulations, 2011 CFR

2011-01-01

... processed meat cuts derived from cattle, sheep, swine, or goats. (e) Only green ink approved for the purpose... goats and fresh meat cuts derived therefrom. Any ink containing F.D. & C. Violet No. 1 shall not be... marks to carcasses of cattle, sheep, swine, or goats or fresh meat cuts derived therefrom. (d) Except as...

Living the Social Justice Brand: Attracting Prospective Students to a Masters of Public Administration Program

ERIC Educational Resources Information Center

Hubbell, Larry

2018-01-01

In this article, I describe the process and importance of branding a graduate public administration program. Written from the perspective of a participant-observer, I describe how with the assistance of my department we have given our program a more distinctive identity and therefore a more identifiable brand. That brand is one that focuses on…

Teacher Perspectives on Career-Relevant Curriculum in Middle School

ERIC Educational Resources Information Center

Akos, Patrick; Charles, Pajarita; Orthner, Dennis; Cooley, Valerie

2011-01-01

Relevant, challenging, integrative, and exploratory all describe the curriculum desirable in middle school (National Middle School Association, 2010). Career-relevant curriculum is one prominent strategy used since the 1970s to achieve these goals. Systematic, integrated, and contemporary efforts at career education often engage core teachers who…

Determining and Communicating the Value of the Special Library.

ERIC Educational Resources Information Center

Matthews, Joseph R.

2003-01-01

Discusses performance measures for libraries that will indicate the goodness of the library and its services. Highlights include a general evaluation model that includes input, process, output, and outcome measures; balanced scorecard approach that includes financial perspectives; focusing on strategy; strategies for change; user criteria for…

ST Product Characteristics and Relationships with Perceptions and Behaviors among Rural Adolescent Males: A Qualitative Study

ERIC Educational Resources Information Center

Couch, Elizabeth T.; Darius, Ellen F.; Walsh, Margaret M.; Chaffee, Benjamin W.

2017-01-01

Although smoking declines in the United States, the prevalence of male adolescent smokeless tobacco (ST; moist snuff and chewing tobacco) use remains unchanged. ST product characteristics, such as flavoring, packaging, and branding, could influence adolescents' ST initiation and continued use. This qualitative study examines the potential role of…

What Language Advertises: Ethnographic Branding in the Linguistic Landscape of Yakutsk

ERIC Educational Resources Information Center

Ferguson, Jenanne; Sidorova, Lena

2018-01-01

Yakutsk, capital of the Sakha Republic (Yakutia) in Russia's Far Eastern Federal District, was often described in 19th and early 20th century accounts as being unique in the Russian Empire in that it was not a solely "Russian" city; rather, it was a Sakha (Yakut) place. Its population, Russian and Sakha alike, were conversant in the…

Students' Experiences with Community in an Open Access Course

ERIC Educational Resources Information Center

Blackmon, Stephanie J.; Cullen, Theresa A.

2016-01-01

Online open access courses have become regular offerings of many universities. Building community and connectedness is an important part of branding and success of such offerings. Our goal was to investigate students' experiences with community in an open access course. Therefore, in this study, we explored the sense of community of 342…

Our Shared Future: Social Media, Leadership, Vulnerability, and Digital Identity

ERIC Educational Resources Information Center

Stoller, Eric

2013-01-01

Social media have challenged us in our journey to support our students. Administrators have entered into new web-based conversations with one another and with their students. Personal branding has created a sense of performativity that conflicts with a growing trend towards online vulnerability. Our leaders have increasingly been engaged in…

Survival of the Fittest? The Re-Branding of West Virginia Higher Education

ERIC Educational Resources Information Center

Owston, James M.

2009-01-01

From 1996 to 2005, West Virginia produced the greatest percentage (56.25 percent) of institutional re-brandings in the country. In addition, the state experienced the largest proportion (25 percent) of "college-to-university" re-brandings than any other state. This study embarked on discovering possible reasons for this phenomenon and…

Graduate College Selection and Its Impact on Branding: A German Perspective

ERIC Educational Resources Information Center

Joseph, Mathew; Roche, Sarah; Bock, Dora E.; Albrecht, Carmen Maria

2014-01-01

This study explores the criteria that are important for graduate students in selecting a university in Germany; how these criteria match up with students' views of the institution they ultimately attended; and how graduate students gained information about the colleges/universities they considered. This study reveals that public university…

Social Media in Higher Education: Understanding How Colleges and Universities Use Facebook

ERIC Educational Resources Information Center

Peruta, Adam; Shields, Alison B.

2017-01-01

This study provides an understanding of the current social media landscape for higher education institutions. While it is recognized that consistency in school branding across all communications with stakeholders is important to attract and retain students, relatively little work has been done to determine specifically what type of content should…

Selective Openness, Branding, Broadcasting, and Promotion: Twitter Use in Canada's Public Universities

ERIC Educational Resources Information Center

Veletsianos, George; Kimmons, Royce; Shaw, Ashley; Pasquini, Laura; Woodward, Scott

2017-01-01

Higher education institutions have embraced social media platforms. Yet, little research has examined the characteristics of institutional social media accounts and the narratives their posts construct for faculty and student life. By investigating these topics, researchers can better understand the actual and potential roles of these tools in…

77 FR 22040 - Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of Filing and Immediate Effectiveness...

Federal Register 2010, 2011, 2012, 2013, 2014

2012-04-12

... SECURITIES AND EXCHANGE COMMISSION [Release No. 34-66754; File No. SR-Phlx-2012-41] Self.... I. Self-Regulatory Organization's Statement of the Terms of Substance of the Proposed Rule Change... XL'' for branding purposes. The text of the proposed rule change is available on the Exchange's Web...

The Quality of Sustainability: Agroecological Partnerships and the Geographic Branding of California Winegrapes

ERIC Educational Resources Information Center

Warner, Keith Douglass

2007-01-01

Quality and sustainability are both socially constructed, ambiguous terms, but they have not been heretofore linked in the rural studies literature. The "quality turn" has received particular attention from researchers for its potential to organize linkages among various forces in agrofood systems, providing more income to producers by…

Mobile Perspectives: On Websites. Mobile Matters--Communication Trumps Technology

ERIC Educational Resources Information Center

Evans, Susan T.

2011-01-01

Mobile technology is a favorite discussion topic among senior IT leaders and higher education administrators. Mobile is the future for content delivery. Colleges and universities need to establish a strategy now and make the decisions necessary to take advantage of this communication opportunity. In this article, the author recommends making…

A "Sense of Place" in Public Participation in Scientific Research

ERIC Educational Resources Information Center

Haywood, Benjamin K.

2014-01-01

Public participation in scientific research (PPSR) within the natural sciences has been demonstrated as an effective strategy to expand cognitive knowledge and understanding of ecology, with implications regarding individual perspectives, attitudes, and behaviors about the environment and feelings about the personal relevance of science. Yet the…

Soviet New Thinking: Perspectives and Implications

DTIC Science & Technology

1990-03-29

and leading military theorist, as quoted in Steven P. Adragna , "A New Soviet Military? Doctrine and Strategy", Orbis, Spring, 1989, p. 166. 22... Adragna , pp. 166-68. 22. Soviet Battlefield Development Plan. Vol I: Soviet General Doctrine for War, p.1-8. 24. Goure, pp. 36-37. 25. William E. Odom

Diversity as a Natural Occurrence: An Enrichment Strategy of Peer Learning

ERIC Educational Resources Information Center

Crocitto, Madeline M.; Walsh, Lynn D.; Murphy, Albert; Keefe, Maureen A.

2018-01-01

Business educators are concerned with integrating diversity-related topics and seek methods by which to teach them. This paper suggests that as classes become more heterogeneous, the opportunity to examine diverse perspectives and experiences naturally arises in the course of class assignments and activities. The differential experiences of…

Evaluation of Children's After-School Programs in Taiwan: FAHP Approach

ERIC Educational Resources Information Center

Lee, Amy H. I.; Yang, Chih-Neng; Lin, Chun-Yu

2012-01-01

The need of after-school programs has become urgent for school-age children in many industrialized countries due to social structure changes. This research develops a hierarchical framework to evaluate after-school programs from two distinct aspects--service quality from parents' perspectives and marketing strategy from operators'…

Postural Control in Children: Implications for Pediatric Practice

ERIC Educational Resources Information Center

Westcott, Sarah L.; Burtner, Patricia

2004-01-01

Based on a systems theory of motor control, reactive postural control (RPA) and anticipatory postural control (APA) in children are reviewed from several perspectives in order to develop an evidence-based intervention strategy for improving postural control in children with limitations in motor function. Research on development of postural…

West European and East Asian Perspectives on Defense, Deterrence and Strategy. Volume 1. Main Report.

DTIC Science & Technology

1984-05-16

this School -- especially in the SDP under David Owen’s leadership -- in raising the nuclear threshold in Europe by strengthening conventional...ConrolDEPARTMENT OF DEFENSE CONTRACTORS US European Commnand ATTN: ECJ-3 Grumman-CTEC. Inc ATTM: ECJ-5 ATTN: S. Shrier us National Military

Strategic Analysis of the Asia-Pacific Region: Is a Forward-Based Aircraft Carrier Required in the Post-Cold War Era?

DTIC Science & Technology

1991-06-07

in maintaining regional stability moreso than forward-deploying from CONUS. See regional perspectives above and caveats. - Although the fcrwarcd-based...retainz defense responsibilities moreso than a forward-deployed strategy could, barring increaed deployment lengths. (Cost Comparison) A cost

Family Violence Prevention Programs in Immigrant Communities: Perspectives of Immigrant Men

ERIC Educational Resources Information Center

Simbandumwe, Louise; Bailey, Kim; Denetto, Shereen; Migliardi, Paula; Bacon, Brenda; Nighswander, Maggie

2008-01-01

The Strengthening Families in Canada Family Violence Prevention Project was aimed at engaging immigrant and refugee communities in family violence prevention. The project, which received support from the Community Mobilization Program, National Crime Prevention Strategy, involved a partnership of four community health and education organizations.…

"F*ck It! Let's Get to Drinking-Poison our Livers!": a Thematic Analysis of Alcohol Content in Contemporary YouTube MusicVideos.

PubMed

Cranwell, Jo; Britton, John; Bains, Manpreet

2017-02-01

The purpose of the present study is to describe the portrayal of alcohol content in popular YouTube music videos. We used inductive thematic analysis to explore the lyrics and visual imagery in 49 UK Top 40 songs and music videos previously found to contain alcohol content and watched by many British adolescents aged between 11 and 18 years and to examine if branded content contravened alcohol industry advertising codes of practice. The analysis generated three themes. First, alcohol content was associated with sexualised imagery or lyrics and the objectification of women. Second, alcohol was associated with image, lifestyle and sociability. Finally, some videos showed alcohol overtly encouraging excessive drinking and drunkenness, including those containing branding, with no negative consequences to the drinker. Our results suggest that YouTube music videos promote positive associations with alcohol use. Further, several alcohol companies adopt marketing strategies in the video medium that are entirely inconsistent with their own or others agreed advertising codes of practice. We conclude that, as a harm reduction measure, policies should change to prevent adolescent exposure to the positive promotion of alcohol and alcohol branding in music videos.

Constructing a National Higher Education Brand for the UK: Positional Competition and Promised Capitals

ERIC Educational Resources Information Center

Lomer, Sylvie; Papatsiba, Vassiliki; Naidoo, Rajani

2018-01-01

This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…

Implementing "Marketing Me": A Simulation Enhanced Variant for a Student Self-Marketing Exercise

ERIC Educational Resources Information Center

Flostrand, Andrew; Ho, Jason Y. C.; Krider, Robert E.

2016-01-01

The use of student self-branding exercises in introductory marketing courses for undergraduate business programs has been growing in popularity due to a number of advantages for students. This article introduces implementation of the "Marketing Me" variant developed and used since 2013 by the authors, wherein alumni are brought in to…

Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit

ERIC Educational Resources Information Center

Stempler, Amy F.; Polger, Mark Aaron

2013-01-01

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types…

Branding. Presbyterian Hospital of Dallas, TX.

PubMed

2006-01-01

To help position Presbyterian Hospital of Dallas as a referral center rather than a large community hospital, the facility launched an aggressive multiphase campaign, with Phase I already underway as of April. By using real-life patient testimonials to highlight procedures, technologies, and services not offered by competitors, the effort hopes to increase brand recognition in the Dallas area.

The influence of time in captivity, food intake and acute trauma on blood analytes of juvenile Steller sea lions, Eumetopias jubatus

PubMed Central

Skinner, John P.; Tuomi, Pam A.; Mellish, Jo-Ann E.

2015-01-01

The Steller sea lion, Eumetopias jubatus, has experienced regionally divergent population trends over recent decades. One potential mechanism for this disparity is that local factors cause reduced health and, therefore, reduced survival of individuals. The use of blood parameters to assess sea lion health may help to identify whether malnutrition, disease and stress are important drivers of current trends, but such assessments require species-specific knowledge of how parameters respond to various health challenges. We used principal components analysis to identify which key blood parameters (principal analytes) best described changes in health for temporarily captive juvenile Steller sea lions in known conditions. Generalized additive mixed models were used to estimate the changes in principal analytes with food intake, time in captivity and acute trauma associated with hot-iron branding and transmitter implant surgery. Of the 17 blood parameters examined, physiological changes for juvenile sea lions were best described using the following six principal analytes: red blood cell counts, white blood cell counts, globulin, platelets, glucose and total bilirubin. The white blood cell counts and total bilirubin declined over time in captivity, whereas globulin increased. Elevated red blood cell counts, white blood cell counts and total bilirubin and reduced globulin values were associated with lower food intake. After branding, white blood cell counts were elevated for the first 30 days, while globulin and platelets were elevated for the first 15 days only. After implant surgery, red blood cell counts and globulin remained elevated for 30 days, while white blood cell counts remained elevated during the first 15 days only. Glucose was unassociated with the factors we studied. These results were used to provide expected ranges for principal analytes at different levels of food intake and in response to the physical challenges of branding and implant surgery. These results provide a more detailed reference for future evaluations of health-related assessments. PMID:27293693

Alcohol consumers' attention to warning labels and brand information on alcohol packaging: Findings from cross-sectional and experimental studies.

PubMed

Kersbergen, Inge; Field, Matt

2017-01-26

Alcohol warning labels have a limited effect on drinking behavior, potentially because people devote minimal attention to them. We report findings from two studies in which we measured the extent to which alcohol consumers attend to warning labels on alcohol packaging, and aimed to identify if increased attention to warning labels is associated with motivation to change drinking behavior. Study 1 (N = 60) was an exploratory cross-sectional study in which we used eye-tracking to measure visual attention to brand and health information on alcohol and soda containers. In study 2 (N = 120) we manipulated motivation to reduce drinking using an alcohol brief intervention (vs control intervention) and measured heavy drinkers' attention to branding and warning labels with the same eye-tracking paradigm as in study 1. Then, in a separate task we experimentally manipulated attention by drawing a brightly colored border around health (or brand) information before measuring participants' self-reported drinking intentions for the subsequent week. Study 1 showed that participants paid minimal attention to warning labels (7% of viewing time). Participants who were motivated to reduce drinking paid less attention to alcohol branding and alcohol warning labels. Results from study 2 showed that the alcohol brief intervention decreased attention to branding compared to the control condition, but it did not affect attention to warning labels. Furthermore, the experimental manipulation of attention to health or brand information did not influence drinking intentions for the subsequent week. Alcohol consumers allocate minimal attention to warning labels on alcohol packaging and even if their attention is directed to these warning labels, this has no impact on their drinking intentions. The lack of attention to warning labels, even among people who actively want to cut down, suggests that there is room for improvement in the content of health warnings on alcohol packaging.

Farm-to-School Programs: Perspectives of School Food Service Professionals

ERIC Educational Resources Information Center

Izumi, Betty T.; Alaimo, Katherine; Hamm, Michael W.

2010-01-01

Objective: This qualitative study used a case study approach to explore the potential of farm-to-school programs to simultaneously improve children's diets and provide farmers with viable market opportunities. Design: Semistructured interviews were the primary data collection strategy. Setting: Seven farm-to-school programs in the Upper Midwest…

The China Strategy: A Tale of Two Case Leaders.

ERIC Educational Resources Information Center

Jackson, J.

2002-01-01

Examines case discussion leadership in two English-medium strategic management courses in Hong Kong. Perceptions of case leaders and their students were investigated to better understand the learning situation from their perspectives. Questions and responses were coded and analyzed. Analysis revealed questioning and grouping techniques that group…

Spanish Moss: Not Just Hanging in There

ERIC Educational Resources Information Center

Suriel, Regina L.

2010-01-01

Transforming science curricula into multicultural science curricula requires the infusion of materials and perspectives often omitted from classroom textbooks. One strategy that may help the development of such lessons is to design lessons that incorporate the cultural history behind the concept being taught. Presented in this article is a…

Images of Schools: Structures and Roles in Organizational Behavior.

ERIC Educational Resources Information Center

Bacharach, Samuel B., Ed.; Mundell, Bryan, Ed.

This book brings together different analytical perspectives from organizational theory and applies them to examinations of schools. The editors maintain that the current debate over school restructuring is essentially a debate over which strategy of organizing will achieve the best results. Organizational theory suggests that there are two primary…

Listening to Student Concerns: An Instructional Strategy to Expand Student Perspectives

ERIC Educational Resources Information Center

Lashley, Cynthia

2012-01-01

It is well documented in the literature that relationships influence the lives of young children (birth to second grade). Consequently, it is essential that young children's caregivers and teachers build professional relationships with children's parents, because these relationships influence the children's present and later learning environments…

War in the Falklands: Perspectives on British Strategy and Use of Air Power

DTIC Science & Technology

1988-04-01

members of Parliament (MPs). This coalition, known by several names including the "Falkland Islands Committee" (38:46) and the "Falkland Islands Pressure ... Group " (16:90), forged an effective lobby characterized by prepared press reports and blistering attacks by MPs against government speakers in both

Successfully Applying Team Teaching with Adult Learners

ERIC Educational Resources Information Center

Laughlin, Kevin; Nelson, Peggy; Donaldson, Susan

2011-01-01

Team teaching is a great strategy to convey systems thinking to students, families, and communities and to help learners gain multiple perspectives. Learners benefit from the professional interaction among skilled instructors. This article uses a program of land stewardship to demonstrate the advantages of team teaching. Both the advantages and…

Social media and physicians: Exploring the benefits and challenges.

PubMed

Panahi, Sirous; Watson, Jason; Partridge, Helen

2016-06-01

Healthcare professionals' use of social media platforms, such as blogs, wikis, and social networking web sites has grown considerably in recent years. However, few studies have explored the perspectives and experiences of physicians in adopting social media in healthcare. This article aims to identify the potential benefits and challenges of adopting social media by physicians and demonstrates this by presenting findings from a survey conducted with physicians. A qualitative survey design was employed to achieve the research goal. Semi-structured interviews were conducted with 24 physicians from around the world who were active users of social media. The data were analyzed using the thematic analysis approach. The study revealed six main reasons and six major challenges for physicians adopting social media. The main reasons to join social media were as follows: staying connected with colleagues, reaching out and networking with the wider community, sharing knowledge, engaging in continued medical education, benchmarking, and branding. The main challenges of adopting social media by physicians were also as follows: maintaining confidentiality, lack of active participation, finding time, lack of trust, workplace acceptance and support, and information anarchy. By revealing the main benefits as well as the challenges of adopting social media by physicians, the study provides an opportunity for healthcare professionals to better understand the scope and impact of social media in healthcare, and assists them to adopt and harness social media effectively, and maximize the benefits for the specific needs of the clinical community. © The Author(s) 2014.

Branding and a child's brain: an fMRI study of neural responses to logos.

PubMed

Bruce, Amanda S; Bruce, Jared M; Black, William R; Lepping, Rebecca J; Henry, Janice M; Cherry, Joseph Bradley C; Martin, Laura E; Papa, Vlad B; Davis, Ann M; Brooks, William M; Savage, Cary R

2014-01-01

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was to examine how healthy children's brains respond to common food and other logos. A pilot validation study was first conducted with 32 children to select the most culturally familiar logos, and to match food and non-food logos on valence and intensity. A new sample of 17 healthy weight children were then scanned using functional magnetic resonance imaging. Food logos compared to baseline were associated with increased activation in orbitofrontal cortex and inferior prefrontal cortex. Compared to non-food logos, food logos elicited increased activation in posterior cingulate cortex. Results confirmed that food logos activate some brain regions in children known to be associated with motivation. This marks the first study in children to examine brain responses to culturally familiar logos. Considering the pervasiveness of advertising, research should further investigate how children respond at the neural level to marketing.

CT myocardial perfusion imaging: current status and future perspectives.

PubMed

Yang, Dong Hyun; Kim, Young-Hak

2017-07-01

Computed tomography myocardial perfusion (CTP) combined with coronary computed tomography angiography (CCTA) may constitute a "1-stop shop" for the noninvasive diagnosis of hemodynamically significant coronary stenosis during a single CT examination. CTP shows high diagnostic performance and provides incremental value over CCTA for the detection of hemodynamically significant coronary stenosis in patients with a high Agatston calcium score or coronary artery stents. Future studies should determine the optimal protocol and clinical value of CTP for guiding revascularization strategy and prognostication. In this article, we review the current status and future perspectives of CTP, focusing on technical considerations, clinical applications, and future research topics.

Re-Branding Urban Schools: Urban Revitalization, Social Status, and Marketing Public Schools to the Upper Middle Class

ERIC Educational Resources Information Center

Cucchiara, Maia

2008-01-01

This article examines an effort to use urban schools to promote the revitalization of a large northeastern city in the United States. In order to attract and retain professional families to a regenerated central city, downtown schools are re-branded and promoted to such families as suitable for their children. The article draws on interviews and…

U.S. Policy and Radical Regimes: Report of a Vantage Conference (Berkeley Springs, West Virginia, September 25-27, 1986).

ERIC Educational Resources Information Center

DeKock, Anita, Ed.

The United States policy of branding governments--especially those in developing nations--as "good guys" or "bad guys" has been costly. The price has been paid in lost lives, confrontations with the Soviet Union, loss of diplomatic flexibility, and domestic political stresses. It seems an opportune time, now that the United…

Branding the Green Education: Challenges Facing Implementation of Education for Sustainable Development in Egypt

ERIC Educational Resources Information Center

Ramzy, Omar; Wahieb, Rasha

2012-01-01

Due to the scarcity in natural resources and the demand for green labour and economy, education for sustainable development (ESD) gained a great importance in developed countries, let alone developing ones. From this point of view, this paper is studying the possibility of infusing ESD in Egypt after one and a half years since January 2011 youth…

Branding the Land Grant University: Stakeholders' Awareness and Perceptions of the Tripartite Mission

ERIC Educational Resources Information Center

Abrams, Katie; Meyers, Courtney; Irani, Tracy; Baker, Lauri

2010-01-01

Several land-grant institutions have adopted a name to encompass the teaching, research, and Extension components of the university, creating a brand identity for those public services. But, in the mind of stakeholders, has the connection between the tripartite mission and the brand name been made? The study reported here sought to determine…

Branding Helped to Promote Our Library and Its Technology

ERIC Educational Resources Information Center

Yun, Sejan

2004-01-01

The Saint Paul Public Library and its Friends collaborated to create an identity program as part of its public relations efforts. The work started with a team made up of the library's key administrators and its Public Relations and Communications office, plus Friends' staff and the Friends Board's Public Awareness Committee. In this article, the…

76 FR 12191 - Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of Filing and Immediate Effectiveness...

Federal Register 2010, 2011, 2012, 2013, 2014

2011-03-04

... SECURITIES AND EXCHANGE COMMISSION [Release No. 34-63979; File No. SR-Phlx-2011-21] Self.... Self-Regulatory Organization's Statement of the Terms of Substance of the Proposed Rule Change The... ``Phlx XL II'' to ``PHLX XL'' for branding purposes. The text of the proposed rule change is available on...

9 CFR 78.1 - Definitions.

Code of Federal Regulations, 2014 CFR

2014-01-01

... classification under this part. “B” branded. Branding with a hot iron the letter “B” high on the left hip near... semen plasma test, and the standard plate test. Dairy cattle. All cattle, regardless of age or sex or... and the Veterinarian in Charge; and (b)(1) Permanently identified by a “V” hot brand high on the hip...

Second Language Listening Strategy Research: Methodological Challenges and Perspectives

ERIC Educational Resources Information Center

Santos, Denise; Graham, Suzanne; Vanderplank, Robert

2008-01-01

This paper explores methodological issues related to research into second language listening strategies. We argue that a number of central questions regarding research methodology in this line of enquiry are underexamined, and we engage in the discussion of three key methodological questions: (1) To what extent is a verbal report a valid and…

Race, Politics, and Economic Development: Community Perspectives. Haymarket Series.

ERIC Educational Resources Information Center

Jennings, James, Ed.

The underlying causes of black urban poverty are examined, and means are recommended to escape the cycle of violence it creates. Black activists and scholars analyze theoretical and practical problems facing the black community in the United States in the following papers: (1) "Towards a Theory and Strategy for Black Economic…

A Failed Marriage between Standardization and Incentivism: Divergent Perspectives on Performance-Based Compensation in Shanghai

ERIC Educational Resources Information Center

La Londe, Priya G.

2017-01-01

The Chinese province of Shanghai has gained international recognition as a high performing education system with strong teaching and learning outcomes. One accountability mechanism in Shanghai's education reform strategy is statewide performance-based compensation (PBC), also known as performance- or merit pay. Providing a first time account of…

Marketing for College Managers: A Workbook for the Effective Integration of Marketing into College Planning.

ERIC Educational Resources Information Center

Hatton, Angela; Sedgmore, Lynne

This workbook provides a practical approach to establishing and implementing a corporate marketing strategy within an educational environment and integrates this into the traditional college planning process. Organized in three stand-alone sections, the workbook examines the marketing challenge from three different management perspectives and…

Probabilities and Possibilities: The Strategic Counseling Implications of the Chaos Theory of Careers

ERIC Educational Resources Information Center

Pryor, Robert G. L.; Amundson, Norman E.; Bright, Jim E. H.

2008-01-01

The chaos theory of careers emphasizes both stability and change in its account of career development. This article outlines counseling strategies derived from this emphasis in terms of convergent or probability thinking and emergent or possibility thinking. These 2 perspectives are characterized, and practical counseling strategy implications are…

Using Art to Teach History to Young Learners

ERIC Educational Resources Information Center

Christensen, Lois McFadyen

2006-01-01

This article describes how using authentic artwork, such as that of Bernice Sims, as an instructional strategy can help young learners inquire about historical events. The accompanying lesson illustrates how to use Sims's works and life experiences to gain new perspectives and a greater understanding of the civil rights movement and social justice…

Unsettling Assumptions and Boundaries: Strategies for Developing a Critical Perspective about Business and Management Communication

ERIC Educational Resources Information Center

Cockburn-Wootten, Cheryl; Cockburn, Tom

2011-01-01

This article describes how a collaborative class strategy and an introductory activity were used to develop students' thinking about business and management communication. The article focuses on teachers who want to integrate critical perspectives about business communication into their classes. A course ethos, learning groups, and an introductory…

Exploring Graduate Students' Perspectives towards Using Gamification Techniques in Online Learning

ERIC Educational Resources Information Center

Alabbasi, Daniah

2017-01-01

Teachers and educational institutions are attempting to find an appropriate strategy to motivate as well as engage students in the learning process. Institutions are encouraging the use of gamification in education for the purpose of improving the intrinsic motivation as well as engagement. However, the students' perspective of the issue is…

Annoyance or Delight? College Students' Perspectives on Looking for Information

ERIC Educational Resources Information Center

Denison, Denise R.; Montgomery, Diane

2012-01-01

This study examined the ways that students describe how they look for information for a research project. Sternberg's Triarchic Theory of Intelligence was used to theoretically choose the statements that were sorted by the participants to determine the perceptions of the information-seeking process. Using Q methodology as the research strategy,…

Nonlinear Dynamics: Theoretical Perspectives and Application to Suicidology

ERIC Educational Resources Information Center

Schiepek, Gunter; Fartacek, Clemens; Sturm, Josef; Kralovec, Karl; Fartacek, Reinhold; Ploderl, Martin

2011-01-01

Despite decades of research, the prediction of suicidal behavior remains limited. As a result, searching for more specific risk factors and testing their predictive power are central in suicidology. This strategy may be of limited value because it assumes linearity to the suicidal process that is most likely nonlinear by nature and which can be…

You Can't Recover from Suicide: Perspectives on Suicide Education in MSW Programs

ERIC Educational Resources Information Center

Ruth, Betty J.; Gianino, Mark; Muroff, Jordana; McLaughlin, Donna; Feldman, Barry N.

2012-01-01

Suicide is a profound worldwide public health problem that has received increased attention in recent years. The major federal response, the National Strategy for Suicide Prevention, calls for more suicide education for mental health professionals, including social workers. Little is known about the amount of suicide education in MSW curricula…

Improving Scores on the IELTS Speaking Test

ERIC Educational Resources Information Center

Issitt, Steve

2008-01-01

This article presents three strategies for teaching students who are taking the IELTS speaking test. The first strategy is aimed at improving confidence and uses a variety of self-help materials from the field of popular psychology. The second encourages students to think critically and invokes a range of academic perspectives. The third strategy…

Surveying the Landscape of Professional Development Research: Suggestions for New Perspectives in Design and Research

ERIC Educational Resources Information Center

Manduca, Cathryn A.

2017-01-01

Science, technology, engineering, and mathematics (STEM) higher education is in need of improved teaching methods to increase learning for all students. Faculty professional development programs are a widespread strategy for fostering this improvement. Studies of faculty development programs have focused on program design and the impact of…

Faculty Perspectives on Effective Integration of Simulation into a Baccalaureate Nursing Curriculum

ERIC Educational Resources Information Center

Howell, Linda Jane

2017-01-01

Research shows that use of high fidelity simulation (HFS) as a teaching strategy requires extensive amounts of faculty time and financial resources for faculty development and equipment. This project study addressed the challenges encountered in the integration of HFS into a Midwestern metropolitan baccalaureate nursing program. The purpose of…

Leaders Learning from Leaders as an Emergent Action Learning Strategy Type of Paper: Account of Practice

ERIC Educational Resources Information Center

Mullen, Carol A.; Rodríguez, Mariela A.; Allen, Tawannah G.

2015-01-01

This account of practice describes what three executive leaders in a professional association have learned about action learning and their own practices of organizational renewal. Data are approached narratively and stories are told from the perspectives of diverse educators' experiences, agency, and expertise. Mature organizations can be…

SOLVING PROBLEMS RESULTING FROM SOLUTIONS: THE EVOLUTION OF A DUAL NUTRIENT MANAGEMENT STRATEGY FOR THE EUTROPHYING NEUSE RIVER ESTUARY, NORTH CAROLINA, USA. (R828677C001)

EPA Science Inventory

The perspectives, information and conclusions conveyed in research project abstracts, progress reports, final reports, journal abstracts and journal publications convey the viewpoints of the principal investigator and may not represent the views and policies of ORD and EPA. Concl...

Reliability and Agreement of Student Ratings of the Classroom Environment: A Reanalysis of TIMSS Data

ERIC Educational Resources Information Center

Ludtke, Oliver; Trautwein, Ulrich; Kunter, Mareike; Baumert, Jurgen

2006-01-01

In educational research, characteristics of the learning environment are generally assessed by asking students to evaluate features of their lessons. The student ratings produced by this simple and efficient research strategy can be analysed from two different perspectives. At the "individual level", they represent the individual student's…

Academics Transformational Leadership: An Investigation of Heads of Department Leadership Behaviours in Malaysian Public Universities

ERIC Educational Resources Information Center

Tahir, Lokman; Abdullah, Tina; Ali, Fadzli; Daud, Khadijah

2014-01-01

Presently, the role and the function of universities in Malaysia have been described as being in a state of change. Several strategies have been adopted to assist in the re-branding of higher institutions of learning. As a consequence, an effective model of leadership practices, particularly at the Malaysian academic departmental level, has to be…

Dim prospects for earthquake prediction

NASA Astrophysics Data System (ADS)

Geller, Robert J.

I was misquoted by C. Lomnitz's [1998] Forum letter (Eos, August 4, 1998, p. 373), which said: [I wonder whether Sasha Gusev [1998] actually believes that branding earthquake prediction a ‘proven nonscience’ [Geller, 1997a] is a paradigm for others to copy.”Readers are invited to verify for themselves that neither “proven nonscience” norv any similar phrase was used by Geller [1997a].

The Role of Language in National Re-Branding: A Sociolinguistic Perspective

ERIC Educational Resources Information Center

Olaoye, Anthony Ayodele

2013-01-01

Language, whether indigenous or foreign, is a marker of identity. The language that a man speaks, the names he bears, the songs he sings, the tribal marks on his cheeks, his country's national anthem, coat of arms and national flags are symbols of personal and national identity. Language education policy, which shapes a man's global and local view…

The Return of the Mentor: Strategies for Workplace Learning. Education Policy Perspectives Series.

ERIC Educational Resources Information Center

Caldwell, Brian J., Ed.; Carter, Earl M. A., Ed.

This book contains the following papers about the framework of mentoring as a workplace learning strategy and the role of mentoring the education, health, and industrial cultures: "Preface" (Brian J. Caldwell, Earl M.A. Carter); "The Workplace of the 1990s" (Brian J. Caldwell, Earl M.A. Carter); "The Principles and…

HIDEN: A HYBRID INTELLIGENT SYSTEM FOR SYNTHESIZING HIGHLY CONTROLLABLE EXCHANGER NETWORKS: IMPLEMENTATION OF DISTRIBUTED STRATEGY FOR INTEGRATION OF PROCESS DESIGN AND CONTROL. (R825549C040)

EPA Science Inventory

The perspectives, information and conclusions conveyed in research project abstracts, progress reports, final reports, journal abstracts and journal publications convey the viewpoints of the principal investigator and may not represent the views and policies of ORD and EPA. Concl...

Problem Solving. Workplace Strategies for Thoughtful Change.

ERIC Educational Resources Information Center

Diller, Janelle; Moore, Rita

This learning module is designed to enable participants to look at problems from a variety of perspectives, to apply a basic problem-solving strategy, to implement a plan of action, and to identify problems that are of particular importance to their workplace. The module includes units for six class sessions. Each unit includes the following…

Exploring Pedagogical Reasoning: Reading Strategy Instruction from Two Teachers' Perspectives

ERIC Educational Resources Information Center

Li, Hua; Wilhelm, Kim Hughes

2008-01-01

This study compares reading lessons given by two teachers in senior middle school classrooms on China's mainland. Classroom observation focused on lesson stages and activities as well as student responses. Follow-up interviews with the teachers aimed to discover the decision-making processes and choices made when teaching the lessons. Most notable…

Facilitators' Perspectives of the Factors That Affect the Effectiveness of Problem-Based Learning Process

ERIC Educational Resources Information Center

Chan, Cecilia K. Y.

2016-01-01

Many educational researchers have established problem-based learning (PBL) as a total approach to education--both a product and a process--from a pedagogical instructional strategy to skills development to assessment. This study provides qualitative evidences from educational practitioners in various professional disciplines, namely, Medicine,…

The Power of a "Maverick" in Collaborative Problem Solving: An Experimental Investigation of Individual Perspective-Taking within a Group

ERIC Educational Resources Information Center

Hayashi, Yugo

2018-01-01

Integrating different perspectives is a sophisticated strategy for developing constructive interactions in collaborative problem solving. However, cognitive aspects such as individuals' knowledge and bias often obscure group consensus and produce conflict. This study investigated collaborative problem solving, focusing on a group member…

The Rationale and Strategy for Serving Mature Women Returning to Higher Education.

ERIC Educational Resources Information Center

McClain, Ruth Stellatella

Past, present, and future perspectives for mature women who are returning to postsecondary education are examined. It is suggested that women from all socioeconomic levels are returning to college to receive more education for self-fulfillment and for eventual marketable skills. Part I explores the characteristics of this population, discusses…

New forms of development: branding innovative ideas and bidding for foreign aid in the maternal and child health service in Nepal.

PubMed

Adhikari, Radha; Smith, Pam; Sharma, Jeevan Raj; Chand, Obindra Bahadur

2018-03-27

Nepal has been receiving foreign aid since the early 1950s. Currently, the country's health care system is heavily dependent on aid, even for the provision of basic health services to its people. Globally, the mechanism for the dispersal of foreign aid is becoming increasingly complex. Numerous stakeholders are involved at various levels: donors, intermediary organisations, project-implementing partners and the beneficiaries, engaging not only in Nepal but also globally. To illustrate how branding and bidding occurs, and to discuss how this process has become increasingly vital in securing foreign aid to run MCH activities in Nepal. This paper is based on a qualitative study. The data collection method includes Key Informant Interviews, the review of relevant policy documents and secondary data, and finally field observation visits to four maternal and child health (MCH) projects, currently funded by foreign aid. Through these methods we planned to gain a comprehensive understanding of the aid dispersing mechanism, and the aid-securing strategies, used by organisations seeking funds to provide MCH services in Nepal. Study findings suggest that foreign aid for the provision of MCH services in Nepal is channeled increasingly to its beneficiaries, not through the Government system, but rather via various intermediary organisations, employing branding and bidding processes. These organisations adapt commercial models, seeking to justify their 'cost-effectiveness'. They argue that they are 'yielding good value for money', with short-term target oriented projects. This ethos is evident throughout the aid dispersing chain. Organisations use innovative ideas and intervention packages, branded internationally and nationally, and employ the appropriate language of commerce in their bid to secure funds. The paper raises an important question as to whether the current mechanisms of channeling foreign aid in the MCH sector, via intermediary organisations, can actually be cost-effective, given the complex bureaucratic processes involved. The study findings are very important, for Nepal's development in particular, and for international development in general. The paper concludes by recommending strongly that foreign aid should concentrate on supporting and strengthening the national government system. Complex bureaucratic process must be minimised and streamlined in order to provide quality care to the beneficiaries.

The Effect of Branding on the Success or Failure of Nonviolent Mass Movements

DTIC Science & Technology

2015-06-12

future researchers and practitioners desiring to develop a system for the United States to use nonviolent mass movements to further policy... develop a brand for their organization? How do nonviolent mass movements develop a brand for their message? How do nonviolent mass movements enforce...phase, develop understanding of the issues, involves educating the target audience about the problems that will be addressed by the movement . The

Defense AT and L Magazine. Vol. 46, no. 5, September-October 2017

DTIC Science & Technology

2017-09-01

service , and current DoD employees. College Students: Industry is offering internships as early as the sophomore year. DoD branding needs to...engineering neglect of known good practice that can result in persistent public, user, customer , staff, reputation or financial cost. In truth...DoD’s Acquisition Defense AT&L: September-October 2017 20 Workforce professionals and leaders unmistakably need to obtain more goods and services

Internet & branding: a perfect match or a fatal attraction? Analysis of fifty states of the U.S. official tourism websites

Treesearch

Gyehee Lee; Liping A. Cai; Everette Mills; Joseph T. O' Leary

2002-01-01

Internet plays a significant role in generating new business and facilitating customers' need for a better way to plan and book their trips. From a marketers' perspective, one of the seemingly "fatal attractions" of the Internet for DMOs is that it can be an extremely effective tool in terms of both cost effectiveness and market penetration compared...

JPRS Report, East Europe

DTIC Science & Technology

1990-05-04

played a decisive role in preserving Romanian revolution’s victory. This is because the forces with an national identity . But now they are branding ...economy into a prosperous eco- up against private entities offering virtually identical nomic system will ultimately be a success. services, perhaps at a...tures in light industry and in brand -name consumer For CEMA countries this is a relatively new format, and goods production (the West-German Salamander

Involving a young person in the development of a digital resource in nurse education.

PubMed

Fenton, Gaynor

2014-01-01

Health policies across western societies have embedded the need for service user and carer perspectives in service design and delivery of educational programmes. There is a growing recognition of the need to include the perspectives of children and young people as service users in the design and delivery of child focused educational programmes. Digital storytelling provides a strategy for student nurses to gain insight into the lived experiences of children and young people. Engaging with these stories enables students to develop an understanding of a young persons' experience of healthcare. This paper outlines a project that developed a digital learning object based upon a young person's experience of cancer and student evaluations of the digital learning object as a teaching and learning strategy. Over 80% of students rated the digital learning object as interesting and were motivated to explore its content. In addition, the evaluation highlighted that listening to the young person's experiences of her treatment regimes was informative and assisted understanding of a patients' perspective of care delivery. Copyright © 2013 Elsevier Ltd. All rights reserved.

Country 'Hyper-Branding' and the Internationalization of Higher Education in Finland: Is the (R)evolution of Interculturality Coming?

ERIC Educational Resources Information Center

Dervin, Fred

2015-01-01

In this article I use the current (r)evolution of interculturality to examine the logics, discourses and situated practices of internationalization in Finnish Higher Education. Based on a case study in Finland, different policies are analysed to see if and how the construction of internationalization takes place in these documents and what…

The Branding of English and the Culture of the New Capitalism: Representations of the World of Work in English Language Textbooks

ERIC Educational Resources Information Center

Gray, John

2010-01-01

Coinciding with the global boom in commercial English language teaching is the development of a sizeable publishing industry in which UK-produced textbooks for the teaching of English as an international or foreign language are core products. This article takes the view that these "curriculum artefacts" can also be understood as…

Positioning University as a Brand: Distinctions between the Brand Promise of Russell Group, 1994 Group, University Alliance, and Million+ Universities

ERIC Educational Resources Information Center

Furey, Sheila; Springer, Paul; Parsons, Christine

2014-01-01

Branding is now widely used by higher education (HE) institutions, yet questions still surround the transference of private sector concepts to a university context. This article reports on findings from studies that investigated the brand promises of four UK universities--one from each of the HE "mission groups." The evidence indicated…

A Netnographic Analysis of Prospective International Students' Decision-Making Process: Implications for Institutional Branding of American Universities in the Emerging Markets

ERIC Educational Resources Information Center

Gai, Lili; Xu, Chunhao; Pelton, Lou E.

2016-01-01

The enrollment of international students (e.g. students admitted using a F-1 visa into the U.S.) has been increasing continually for the past six academic years in American higher educational institutions. This article explores how Chinese applicants make decisions during their application journey for Master's degree programs in business schools.…

The Teaching of Mathematics in Secondary Schools as a Tool for Self-Reliance and Re-Branding Process in Nigeria

ERIC Educational Resources Information Center

Jonah, Tali D.; Caleb, Mbwas .L.; Stephen, Abe A.

2012-01-01

Mathematics teaching is an interaction between the teacher and the learners that leads to acquisition of desirable mathematical knowledge, ideas and skills necessary for applicability in our everyday life. This paper therefore looks at the concept of self-reliance, the concept of mathematics teaching, problems and prospects of mathematics teaching…

It’s Eff, En, Ell | Poster

Cancer.gov

By Ken Michaels, Staff Writer The other day, in a discussion about implementing new branding standards for the name change to Frederick National Laboratory, Frank Blanchard, our public affairs director, related to me that he had recently been asked, “So how exactly do I pronounce FNL?” His answer was, “Eff, en, ell.” Why? Because FNL is not an acronym.

How Marketing Practices Affect Education: A Comparative Case Study of Canada, the United States and Australia

ERIC Educational Resources Information Center

Eaton, Sarah Elaine; Goddard, J. Tim

2007-01-01

This paper examines the theory and practice of the commercialization of education in Canada, using comparative examples from the United States and Australia. Critical theory provides the framework for the study. From the broad focus of business practice, the examination is narrowed down to marketing, and even further to branding, at all levels,…

LogLines. September-October 2009

DTIC Science & Technology

2009-10-01

troop support team jumps on Pacific Partnership bandwagon , supplies aid to mission. Building Blocks 34 Logistics support forms backbone for...floors, pillars and bare walls. A massive sign over the main entrance identifies the location as belonging to DLA. The sign, and the branding of DLA...provide warfighters and other government agencies with comprehensive energy solutions in the most wartime effective and peacetime efficient manner

An Exploration of the Use of Branding to Shape Institutional Image in the Marketing Activities of Faith-Based Higher Education Institutions

ERIC Educational Resources Information Center

Tolbert, Dawn

2014-01-01

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education

ERIC Educational Resources Information Center

Lawler-Brunner, Jennifer Lynne

2012-01-01

This project interprets how John Henry Newman's (1801-1890) system of thought informs the philosophical and theoretical grounds for rhetorical praxis in the marketplace. His seminal lessons in "An Essay in Aid of a Grammar of Assent" (1870) and "The Idea of a University" (1873 ed.) demonstrate the metaphoric power of words…

Bringing Value-Based Perspectives to Care: Including Patient and Family Members in Decision-Making Processes

PubMed Central

Kohler, Graeme; Sampalli, Tara; Ryer, Ashley; Porter, Judy; Wood, Les; Bedford, Lisa; Higgins-Bowser, Irene; Edwards, Lynn; Christian, Erin; Dunn, Susan; Gibson, Rick; Ryan Carson, Shannon; Vallis, Michael; Zed, Joanna; Tugwell, Barna; Van Zoost, Colin; Canfield, Carolyn; Rivoire, Eleanor

2017-01-01

Background: Recent evidence shows that patient engagement is an important strategy in achieving a high performing healthcare system. While there is considerable evidence of implementation initiatives in direct care context, there is limited investigation of implementation initiatives in decision-making context as it relates to program planning, service delivery and developing policies. Research has also shown a gap in consistent application of system-level strategies that can effectively translate organizational policies around patient and family engagement into practice. Methods: The broad objective of this initiative was to develop a system-level implementation strategy to include patient and family advisors (PFAs) at decision-making points in primary healthcare (PHC) based on wellestablished evidence and literature. In this opportunity sponsored by the Canadian Foundation for Healthcare Improvement (CFHI) a co-design methodology, also well-established was applied in identifying and developing a suitable implementation strategy to engage PFAs as members of quality teams in PHC. Diabetes management centres (DMCs) was selected as the pilot site to develop the strategy. Key steps in the process included review of evidence, review of the current state in PHC through engagement of key stakeholders and a co-design approach. Results: The project team included a diverse representation of members from the PHC system including patient advisors, DMC team members, system leads, providers, Public Engagement team members and CFHI improvement coaches. Key outcomes of this 18-month long initiative included development of a working definition of patient and family engagement, development of a Patient and Family Engagement Resource Guide and evaluation of the resource guide. Conclusion: This novel initiative provided us an opportunity to develop a supportive system-wide implementation plan and a strategy to include PFAs in decision-making processes in PHC. The well-established co-design methodology further allowed us to include value-based (customer driven quality and experience of care) perspectives of several important stakeholders including patient advisors. The next step will be to implement the strategy within DMCs, spread the strategy PHC, both locally and provincially with a focus on sustainability. PMID:29179292

CrowdOutAIDS: crowdsourcing youth perspectives for action.

PubMed

Hildebrand, Mikaela; Ahumada, Claudia; Watson, Sharon

2013-05-01

To develop a strategy for how to better engage young people in decision-making processes on AIDS, UNAIDS launched the participatory online policy project CrowdOutAIDS in 2011. A total of 3,497 young people aged 15-29 from 79 countries signed up to nine online forums, and volunteers recruited through the online platform hosted 39 community-based offline forums with an additional 1,605 participants. This article describes the participatory approach of using social media and crowdsourcing solutions to integrate youth perspectives into strategy and policy processes. In these forums, youth consistently identified the need to change the way sex and relationships are dealt with through changing how sex is talked about, putting comprehensive sexuality education in place, and overcoming social and cultural taboos. The outcome document recommended three major priorities: dispel taboos surrounding sex and sexuality, eliminate stigma and discrimination against young people living with HIV, and remove social and legal barriers. Six strategic actions were also recommended: strengthen young people's skills for effective leadership, ensure full youth participation in the AIDS response, increase access to HIV-related information, strengthen strategic networks, increase UNAIDS's outreach to young people, and increase young people's access to financial support. Through leveraging social media and crowdsourcing, it is possible to integrate grassroots perspectives from across the globe into a new model of engagement and participation, which should be further explored for community empowerment and mobilization. Copyright © 2013 Reproductive Health Matters. Published by Elsevier Ltd. All rights reserved.

Globalization and Education within Two Revolutionary Organizations in the United States of America: A Gramscian Analysis

ERIC Educational Resources Information Center

Holst, John D.

2004-01-01

This article presents the history, strategy, structure, educational practices, and globalization perspectives of two revolutionary organizations in the United States of America: the Freedom Road Socialist Organization and the League of Revolutionaries for a New America. This article relates the work of these organizations to the theory and…

Private Practitioners’ Perspectives on Their Involvement With the Tuberculosis Control Programme in a Southern Indian State

PubMed Central

Salve, Solomon; Sheikh, Kabir; Porter, John DH

2016-01-01

Background: Public and private health sectors both play a crucial role in the health systems of low- and middle-income countries (LMICs). The tuberculosis (TB) control strategy in India encourages the public sector to actively partner with private practitioners (PPs) to improve the quality of front line service delivery. However, ensuring effective and sustainable involvement of PPs constitutes a major challenge. This paper reports the findings from an empirical study focusing on the perspectives and experiences of PPs towards their involvement in TB control programme in India. Methods: The study was carried out between November 2010 and December 2011 in a district of a Southern Indian State and utilised qualitative methodologies, combining observations and in-depth interviews with 21 PPs from different medical systems. The collected data was coded and analysed using thematic analysis. Results: PPs perceived themselves to be crucial healthcare providers, with different roles within the public-private mix (PPM) TB policy. Despite this, PPs felt neglected and undervalued in the actual process of implementation of the PPM-TB policy. The entire process was considered to be government driven and their professional skills and knowledge of different medical systems remained unrecognised at the policy level, and weakened their relationship and bond with the policy and with the programme. PPs had contrasting perceptions about the different components of the TB programme that demonstrated the public sector’s dominance in the overall implementation of the DOTS strategy. Although PPs felt responsible for their TB patients, they found it difficult to perceive themselves as ‘partners with the TB programme.’ Conclusion: Public-private partnerships (PPPs) are increasingly utilized as a public health strategy to strengthen health systems. These policies will fail if the concerns of the PPs are neglected. To ensure their long-term involvement in the programme the abilities of PPs and the important perspectives from other Indian medical systems need to be recognised and supported. PMID:27801358

Voices of Disaffection: Disengaged and Disruptive Youths or Agents of Change and Self-Empowerment?

ERIC Educational Resources Information Center

Allan, David; Duckworth, Vicky

2018-01-01

This article presents findings from research conducted into school disaffection in the north of England. Bourdieu's concept of capital is utilised to explore the perspectives of 14- to 16-year-old girls undertaking vocational learning as a strategy for re-engagement. Data emanate from semi-structured interviews in which social and linguistic…

CHARTING A COURSE TOWARD DIAGNOSTIC MONITORING: A CONTINUING REVIEW OF CORAL REEF ATTRIBUTES AND A RESEARCH STRATEGY FOR CREATING CORAL REEF INDEXES OF BIOTIC INTEGRITY. (R825284)

EPA Science Inventory

The perspectives, information and conclusions conveyed in research project abstracts, progress reports, final reports, journal abstracts and journal publications convey the viewpoints of the principal investigator and may not represent the views and policies of ORD and EPA. Concl...

The Effects of Studying Abroad and Studying Sustainability on Students' Global Perspectives

ERIC Educational Resources Information Center

Tarrant, Michael A.; Rubin, Donald L.; Stoner, Lee

2015-01-01

Study abroad has shifted from a marginal opportunity for higher education students to a core strategy of U.S. colleges and universities, considered integral in the mission to globalize the academic environment (Sutton, Miller & Rubin, 2007). The assumption is that a broad set of efforts to expose students to alternate ways of viewing the world…

'It's about the smoke, not the smoker': messages that motivate rural communities to support smoke-free policies.

PubMed

Kostygina, Ganna; Hahn, Ellen J; Rayens, Mary Kay

2014-02-01

Rural residents are exposed to sophisticated tobacco advertising and tobacco growing represents an economic mainstay in many rural communities. There is a need for effective health messages to counter the pro-tobacco culture in these communities. To determine relevant cultural themes and key message features that affect receptivity to pro-health advertisements among rural residents, 11 exploratory focus groups and surveys with community advocates (N = 82) in three rural Kentucky counties were conducted. Participants reviewed and rated a collection of print media advertisements and branding materials used by rural communities to promote smoke-free policies. Findings reveal that negative emotional tone, loss framing, appeals to religiosity, and shifting focus away from smokers are effective strategies with rural audiences. Potential pitfalls were identified. Attacks on smokers may not be a useful strategy. Health risk messages reinforced beliefs of secondhand smoke harm but some argued that the messages needed to appeal to smokers and emphasize health hazards to smokers, rather than to non-smokers only. Messages describing ineffectiveness of smoking sections were understood but participants felt they were only relevant for restaurants and not all public spaces. Emphasis on religiosity and social norms shows promise as a culturally sensitive approach to promoting smoke-free environments in rural communities.

The influence of media characters on children's food choices.

PubMed

Kotler, Jennifer A; Schiffman, Jennifer M; Hanson, Katherine G

2012-01-01

Two experiments were conducted to assess the role of media characters in influencing children's food choices; the first focused on children's self-reported preference, whereas the second focused on actual choice. The results of the experiments suggest that popular characters can make a difference in encouraging children to select one food over another. In the first experiment, children were more likely to indicate a preference for one food over another when one was associated with characters that they liked and with whom they were familiar. This effect was particularly strong when a sugary or salty snack branded by a favored character was competing with a healthier option branded by an unknown character or no character. Alternatively, when children were asked to choose between a healthy food and a sugary or salty snack, branding of the healthy food with a favored character did not significantly change appeal of that healthy snack. However, when foods within the same category (i.e., 2 vegetables, 2 fruits, or 2 grains) were asked to compete against each other, character branding strongly influenced children's food choice. Findings from the second experiment suggest that children are more willing to try more pieces of a healthy food if a favored character, in comparison with an unknown character, is promoting that food.

The Magic Pill: The Branding of Impotence and the Positioning of Viagra as Its Solution through Edutainment.

PubMed

Gesser-Edelsburg, Anat; Hijazi, Rana

2018-01-01

Product placement can be presented through edutainment. A drug such as Viagra is introduced or impotence is branded in movies and TV series in different ways to raise awareness of impotence disorder and Viagra as a solution. This study aims to analyze strategies of framing and branding Viagra and impotence disorder, based on a qualitative method analysis of 40 movies and TV series. Findings show that Viagra is shown as not only for older men but also for young and healthy men. Out of 40 movies and TV series in the study sample, in 14 (32.5%), the age of the target audience ranged from 20 to 40 years, in 12 (31.6%) movies and series, the age of the target audience was over 40, and in 12 (31.6%) movies and series, the target audience was very old (over 70). Viagra is shown as not only treating impotence but is presented as a wonder drug that provides a solution for psychological and social needs. The movies show usage instructions, side effects, and risks, and how to store the drug. We recommend that the viewing audience be educated for critical viewing of movies/series in order to empower viewers and give them tools for their decision-making processes concerning their health.

Shifting Perspectives and Practice to the Positive Function

ERIC Educational Resources Information Center

Jones, Nate

2011-01-01

School psychologists are often in the position of seeing a situation, a system, or a common strategy for working with students that might be approached from a different perspective. Knowing this themselves is rarely good enough, though; they work in teams and as consultants to teachers and parents who generally work most closely with the students.…

School Policies on Bullying and Cyberbullying: Perspectives across Three Australian States

ERIC Educational Resources Information Center

Chalmers, Caitlin; Campbell, Marilyn Anne; Spears, Barbara A; Butler, Des; Cross, Donna; Slee, Phillip; Kift, Sally

2016-01-01

Background: Despite decades of research, bullying in all its forms is still a significant problem within schools in Australia, as it is internationally. Anti-bullying policies and guidelines are thought to be one strategy as part of a whole school approach to reduce bullying. However, although Australian schools are required to have these…

The Embodiment of Cases as Alternative Perspective in a Mathematics Hypermedia Learning Environment

ERIC Educational Resources Information Center

Valentine, Keri D.; Kopcha, Theodore J.

2016-01-01

This paper presents a design framework for cases as alternative perspectives (Jonassen in Learning to solve problems: a handbook for designing problem-solving learning environments, 2011a) in the context of K-12 mathematics. Using the design-based research strategy of conjecture mapping, the design of cases for a hypermedia site is described…

The Eustress Paradigm: A Strategy for Decreasing Stress in Wilderness Adventure Programming.

ERIC Educational Resources Information Center

Estrellas, Anjanette

This essay proposes that stress has been misused in traditional adventure education and presents a new model of risk taking based on the literature on stress and feminist perspectives in adventure education. Proponents of the traditional adventure perspective state that the intentional use of stress is central to the change process in wilderness…

The Strategic Value and Transaction Effectiveness of HRD: A Qualitative Study of Internal Customer Perspectives

ERIC Educational Resources Information Center

Alagaraja, Meera

2013-01-01

Purpose: The purpose of this article is to outline the role of human resource development (HRD) in Lean strategy as the context for assessing interactions with internal customers. Identifying the perceived gap in role expectations and fulfillment emphasizes important priorities and offers tangible measures for assessing HRD contributions. A focus…

Engagement as a Core University Leadership Position and Advancement Strategy: Perspectives from an Engaged Institution

ERIC Educational Resources Information Center

Langseth, Mark N.; McVeety, Cassie S.

2007-01-01

Over the past decade, Portland State University (PSU) has received consistent national accolades for its innovative, engaged approaches to student learning. More recently, PSU has expanded its emphasis on engaged research and has more intentionally highlighted its institutional partnerships and impact on the region. A current (2006-07)…

Internationalisation as a Strategy to Improve the Quality of Higher Education in Small States: Stakeholder Perspectives in Lithuania

ERIC Educational Resources Information Center

Urbanovic, Jolanta; Wilkins, Stephen

2013-01-01

Assumptions have developed around the benefits of internationalisation; for example, that it promotes cultural integration and harmony, improves the quality of education and research, and improves country and institutional reputations internationally. A range of coercive, normative and mimetic influences have pushed most small states with mass or…

Watch out for the blue circle: a breakthrough in family planning promotional strategy.

PubMed

Sumarsono

1989-07-01

Realizing the potential of commercial marketing in changing the attitude and behavior of the target audience in the early years of the 4th 5-year development plan, the National Family Planning Program tried to develop new ventures in communicating the concept of the small family norm to the people. The condom was chosen as the 1st product to be sold through the social marketing project because male awareness about family planning was still low. Based on audience research, the pricing, packaging, and branding of the product was developed. The most accepted brand name was Dua Lima because it has a neutral meaning, is easily remembered, and can be described in sign language. The last reason is very important because most consumers have difficulty communicating about condoms in the sales outlet. Social marketing has proved effective because of strong public relations activities and the involvement of formal and informal leaders. This experiment has convinced family planning management that social marketing is workable for promoting the small family norm. In 1987, under the new program of self-sufficiency in family planning, the private sector is invited to participate by providing family planning services for target audiences, using the principles of self-sufficiency and self-support. There are 2 principal activities; 1) the IEC campaign, and 2) product (contraceptive) selling. IEC activities include a media campaign public relations work. Product selling is done through commercial channels such as pharmaceutical firms, drug stores, private doctors, and midwives. It was decided that the campaign would be aided by a name and logo. The blue circle was chosen because it is unique, communicative, and simple. The social marketing of contraceptives in Indonesia can be considered a breakthrough in communication strategy for a national development program.

The Construct of State-Level Suspicion A Model and Research Agenda for Automated and Information Technology (IT) Contexts

DTIC Science & Technology

2013-08-01

Explaining and Predicting the Impact of Branding Alliances and Web Site Quality ...on Initial Consumer Trust of e - Commerce Web Sites . Journal of Management Information Systems, 24, 199-224. Lyons, J., Stokes, C., Eschleman, K...Organizations. Academy of Management Journal, 38, 24-59. McKnight, D., Choudhury, V., & Kacmar, C. (2002). The Impact of Initial Consumer Trust

Sciences Teacher Education Curriculum Re-Alignment: "Science Education Lecturers' Perspectives of Knowledge Integration at South African Universities"

ERIC Educational Resources Information Center

Booi, Kwanele; Khuzwayo, Mamsie Ethel

2018-01-01

A qualitative case study was conducted at six purposively sampled universities; out of a population of approximately 23 universities. This sampling strategy was based on selecting some universities that became Universities of Technology during the process of merging Higher Education Institutions (HEIs) while other universities kept their identity;…

A Phronesian Strategy to the Education for Sustainable Development in Swedish School Curricula

ERIC Educational Resources Information Center

Grice, Marie; Franck, Olof

2014-01-01

The concept of sustainable development is a foundational concept in educational contexts which seems to be interpretable in various terms. With reference to four syllabuses in the Swedish curriculum, our aim is to identify possible ways of conceiving how the concept may be developed in relation to perspectives bringing forth the relation between…

Retailer branding of consumer sales promotions. A major development in food marketing?

PubMed

Hamlin, Robert P; Lindsay, Sophie; Insch, Andrea

2012-02-01

This article examines retailer branding of consumer price promotions. It discusses the mechanics of price promotions, consumers' reactions to them and the benefits that accrue to those that use them. It describes how large food retailers can now deploy branded price promotion systems that are fundamentally different to 'traditional' price promotions in both their mechanics and their effects on consumer decision processes. The article describes a field experiment that compared the performance of a food retailer's branded price promotion system with that of a generic (manufacturer) price promotion. The research involved three experiments that covered two food categories (sliced bread and margarine) and two levels of discount (10% and 20%). The results indicate that food retailers are able to attach powerful brands to their price promotion systems, and these brand heuristics can significantly increase consumer purchase intent relative to an equivalent generic/manufacturer promotion. This incremental heuristic effect was stable in both categories and for both levels of price discount studied. These results are consistent with the predictions of alternative, non-cognitive and heuristic based models of food consumer choice that have been published recently in 'Appetite'. Copyright © 2011 Elsevier Ltd. All rights reserved.

Brand trust and image: effects on customer satisfaction.

PubMed

Khodadad Hosseini, Sayed Hamid; Behboudi, Leila

2017-08-14

Purpose The purpose of this paper is to investigate brand trust and brand image effects on healthcare service users. Nowadays, managers and health activists are showing increased tendency to marketing and branding to attract and satisfy customers. Design/methodology/approach The current study's design is based on a conceptual model examining brand trust and brand image effects on customer satisfaction. Data obtained from 240 questionnaires (310 respondents) were analyzed using path analysis. Findings Results revealed that the most effective items bearing the highest influence on customer satisfaction and on benefiting from healthcare services include brand image, staff sincerity to its patients, interactions with physicians and rapport. Research limitations/implications This study needs to be conducted in different hospitals and with different patients, which would lead to the model's expansion and its influence on the patient satisfaction. Originality/value Being the first study that simultaneously addresses brand trust and brand image effects on customer satisfaction, this research provides in-depth insights into healthcare marketing. Moreover, identifying significant components associated with healthcare branding helps managers and healthcare activists to create and protect their brands and, consequently, leading to an increased profitability resulting from the enhanced consumer satisfaction. Additionally, it would probably facilitate purchasing processes during the service selection.

Branding and a child’s brain: an fMRI study of neural responses to logos

PubMed Central

Bruce, Jared M.; Black, William R.; Lepping, Rebecca J.; Henry, Janice M.; Cherry, Joseph Bradley C.; Martin, Laura E.; Papa, Vlad B.; Davis, Ann M.; Brooks, William M.; Savage, Cary R.

2014-01-01

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was to examine how healthy children’s brains respond to common food and other logos. A pilot validation study was first conducted with 32 children to select the most culturally familiar logos, and to match food and non-food logos on valence and intensity. A new sample of 17 healthy weight children were then scanned using functional magnetic resonance imaging. Food logos compared to baseline were associated with increased activation in orbitofrontal cortex and inferior prefrontal cortex. Compared to non-food logos, food logos elicited increased activation in posterior cingulate cortex. Results confirmed that food logos activate some brain regions in children known to be associated with motivation. This marks the first study in children to examine brain responses to culturally familiar logos. Considering the pervasiveness of advertising, research should further investigate how children respond at the neural level to marketing. PMID:22997054

Assuring NASA's Safety and Mission Critical Software

NASA Technical Reports Server (NTRS)

Deadrick, Wesley

2015-01-01

What is IV&V? Independent Verification and Validation (IV&V) is an objective examination of safety and mission critical software processes and products. Independence: 3 Key parameters: Technical Independence; Managerial Independence; Financial Independence. NASA IV&V perspectives: Will the system's software: Do what it is supposed to do?; Not do what it is not supposed to do?; Respond as expected under adverse conditions?. Systems Engineering: Determines if the right system has been built and that it has been built correctly. IV&V Technical Approaches: Aligned with IEEE 1012; Captured in a Catalog of Methods; Spans the full project lifecycle. IV&V Assurance Strategy: The IV&V Project's strategy for providing mission assurance; Assurance Strategy is driven by the specific needs of an individual project; Implemented via an Assurance Design; Communicated via Assurance Statements.

‘It’s about the smoke, not the smoker’: messages that motivate rural communities to support smoke-free policies

PubMed Central

Kostygina, Ganna; Hahn, Ellen J.; Rayens, Mary Kay

2014-01-01

Rural residents are exposed to sophisticated tobacco advertising and tobacco growing represents an economic mainstay in many rural communities. There is a need for effective health messages to counter the pro-tobacco culture in these communities. To determine relevant cultural themes and key message features that affect receptivity to pro-health advertisements among rural residents, 11 exploratory focus groups and surveys with community advocates (N = 82) in three rural Kentucky counties were conducted. Participants reviewed and rated a collection of print media advertisements and branding materials used by rural communities to promote smoke-free policies. Findings reveal that negative emotional tone, loss framing, appeals to religiosity, and shifting focus away from smokers are effective strategies with rural audiences. Potential pitfalls were identified. Attacks on smokers may not be a useful strategy. Health risk messages reinforced beliefs of secondhand smoke harm but some argued that the messages needed to appeal to smokers and emphasize health hazards to smokers, rather than to non-smokers only. Messages describing ineffectiveness of smoking sections were understood but participants felt they were only relevant for restaurants and not all public spaces. Emphasis on religiosity and social norms shows promise as a culturally sensitive approach to promoting smoke-free environments in rural communities. PMID:23969628

Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention.

PubMed

Andrade, Elizabeth L; Evans, W Douglas; Edberg, Marc C; Cleary, Sean D; Villalba, Ricardo; Batista, Idalina Cubilla

2015-01-01

Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations' affinity for technology. E-E and novelas have been used with a wide variety of audiences in the United States, in particular hard-to-reach Latino populations, and have demonstrated effectiveness in disseminating culturally relevant prevention information for a wide variety of health-related risk factors and behaviors. This study discusses the formative research and active engagement of Latino youth living in Langley Park, Maryland, for the development and filming of an innovative 6-episode webnovela titled Victor and Erika (V&E). V&E is part of a larger branding strategy of the Adelante Positive Youth Development intervention that seeks to prevent substance abuse, sexual risk, and interpersonal violence among Latino youth; V&E is also an intervention component. The V&E webnovela is a dramatic portrayal of the lives of 2 immigrant Latino teenagers that also disseminates risk prevention messages. The storyline represents the turning the corner (to a better life) theme that underlies the Adelante intervention brand. Formative research was conducted for character development (n = 20) and creative development of the episodes (n = 14). Results of the formative research showed that youth recommended inclusion of the following topics in V&E episodes: sex, unintended pregnancy, fidelity, trust, family dynamics, immigration status, violence, school dropout, respect, home life, and poverty. Detailed character and episode descriptions are provided, and the implications of using the V&E series as a tool for in-person and online engagement of youth and the dissemination of prevention messages are also discussed.

Patient Navigation from the Paired Perspectives of Cancer Patients and Navigators: A Qualitative Analysis

PubMed Central

Yosha, Amanat M.; Carroll, Jennifer K.; Hendren, Samantha; Salamone, Charcy M.; Sanders, Mechelle; Fiscella, Kevin; Epstein, Ronald M.

2011-01-01

Objective Patient navigation for cancer care assesses and alleviates barriers to health care services. We examined paired perspectives of cancer patients and their navigators to examine the process of patient navigation. We explored the strengths, limitations, and our own lessons learned about adopting the novel methodology of multiperspective analysis. Methods As part of a larger RCT, patients and navigators were interviewed separately. We reviewed interviews with 18 patient-navigator dyads. Dyad summaries were created that explicitly incorporated both patient and navigator perspectives. Emerging themes and verbatim quotations were reflected in the summaries. Results Paired perspectives were valuable in identifying struggles that arose during navigation. These were represented as imbalanced investment and relational amelioration. Patients and navigators had general consensus about important patient needs for cancer care, but characterized these needs differently. Conclusion Our experience with multiperspective analysis revealed a methodology that delivers novel relational findings, but is best conducted de novo rather than as part of a larger study. Practice Implications Multiperspective analysis should be more widely adopted with clear aims and analytic strategy that strengthen the ability to reveal relational dynamics. Navigation training programs should anticipate navigator struggles and provide navigators with tools to manage them. PMID:21255958

Knowledge Management in Naval Sea Systems Command: A Structure for Performance Driven Knowledge Management Initiative

DTIC Science & Technology

2002-09-01

interested users. The loyalty of the knowledge worker is to his/her knowledge community and not the organization per se [Ref. 40]. Sharing is inherently...Command (NAVSEA). The former commander of NAVSEA, Vice Admiral Pete Nanos (who retired in June 2002), introduced the branding concept in 1999 to...entire organization to embrace the changes. New process initiation actions such as awareness training, storytelling , rewards, new hire

Quantifying Entrepreneurial Networks: Data Collection in Addis Ababa, Ethiopia

DTIC Science & Technology

2013-06-10

to meet with the country manager for Schulze Global Investments (SGI), an emerging markets private equity firm. I had been introduced to Ms...member of the mirt team who has developed an interest in photography into a thriving business focusing on assisting firms with marketing and...bring in revenue. The branding business has now taken off and he has four employees and his clients include Pepsi . I also had the opportunity to eat

Branding Icarus: The Construction of Identity and Diversity at The United States Air Force Academy

DTIC Science & Technology

2015-06-01

Government-sponsored research , prompting the question: “Why study the military if the result of investigations can be utilized by armed forces to...Gradu- ates (Colorado Springs, CO: HQ USAFA Institutional Research and Assessment Division, 2005), 71 social studies .11 There are also gaps...PRESENTED TO THE FACULTY OF THE SCHOOL OF ADVANCED AIR AND SPACE STUDIES FOR COMPLETION OF GRADUATION REQUIREMENTS SCHOOL OF ADVANCED AIR AND

Emotional distance to so-called difficult patients.

PubMed

Michaelsen, Jette Joost

2012-03-01

To explore nurses' relationships with patients they regard as being difficult. How do nurses feel about such patients and relate to them, and what are the consequences for nurse and patient? A qualitative study inspired by hermeneutic phenomenology was conducted. The data were obtained through participant observation and interviewing in a home nursing unit in a Danish municipality. During an initial 3 month period, eighteen participant observations were conducted with 12 nurses during their visits to 96 patients. During the following 3 months, 12 more participant observations were made with three nurses visiting 50 patients. Four of these patients whom the three nurses found difficult were selected and six interviews conducted with these patients. Eleven interviews were conducted with five nurses. Patients' case records were studied and four meetings with the staff were arranged to discuss the findings. Data collection lasted 18 months in all. Three strategies were identified: persuasion, avoidance (emotional distance), and compromise. Interestingly, in the relationship with a particular patient, the avoidance strategy did not necessarily represent the terminal stage, since a nurse could revert to the compromise strategy. Some of the nurses experienced painful emotions regarding these interactions. The avoidance strategy (emotional distance) resulted in important social and health problems of some patients not being recognized, and some nurses using it expressed the fear of losing contact with their emotional lives. The compromise strategy gave possibilities for dialogue.   The focus was mainly on the nurses and their perspectives. It would be interesting to study in greater detail the perspectives of the patients. © 2011 The Author. Scandinavian Journal of Caring Sciences © 2011 Nordic College of Caring Science.

Texas-Style Fundraising and Public Relations for the International Year of Astronomy

NASA Astrophysics Data System (ADS)

Preston, S.; Barna, J. W.; Johnson, R.; Geiger, S.; Rimm, N.; Watson, K.; Griffin, J.

2008-11-01

McDonald Observatory will use the International Year of Astronomy (IYA) celebration to strengthen its fundraising for science education and outreach programs. At the same time, McDonald Observatory will be undergoing a logo and branding campaign in order to better unite the work and relationship of the University of Texas Department of Astronomy, McDonald Observatory, and the Observatory's education and outreach programs.

Identification of individual foothill yellow-legged frogs (Rana boylii) using chin pattern photographs: a non-invasive and effective method for small population studies

Treesearch

K.R. Marlow; K.D. Wiseman; Clara Wheeler; J.E.  Drennan; R.E.  Jackman

2016-01-01

The ability to identify individual animals is a valuable tool in the study of amphibian population dynamics, movement ecology, social behavior, and habitat use. Numerous methods of marking amphibians have been employed including the use of passive integrated transponder (PIT) tags, radio-transmitters, elastomers, branding, and mutilation techniques such as toe...

Compulsory Higher Education Teacher Training in Sweden: Development of a National Standards Framework Based on the Scholarship of Teaching and Learning

ERIC Educational Resources Information Center

Lindberg-Sand, Asa; Sonesson, Anders

2008-01-01

Today visible proofs of excellence in teaching and learning are increasingly important aspects of institutional branding in higher education (HE). Teaching competence is brought forward as a central aspect of the quality of programmes. Still, the induction of new university teachers is managed in many different ways. Approaches may vary according…

Public health ethical perspectives on the values of the European Commission's White Paper "Together for Health".

PubMed

Schröder-Bäck, Peter; Clemens, Timo; Michelsen, Kai; Schulte in den Bäumen, Tobias; Sørensen, Kristine; Borrett, Glenn; Brand, Helmut

2012-06-01

In 2007 the European Commission issued the White Paper: "Together for Health". Considered the EU Health Strategy for the years 2008-2013, it offers the cornerstones for setting priorities in EU health actions. The public health framework offered in this strategy is explicitly built on shared values--including the overarching values of universality, access to good quality care, equity and solidarity that reacted to certain health care challenges within the EU. This article analyses the Health Strategy via its ethical scope and considers implications for future health policy making. The Health Strategy and related documents are scrutinised to explore how the mentioned values are defined and enfolded. Additionally, scientific databases are searched for critical discussions of the value base of the Health Strategy. The results are discussed and reasoned from a public health ethical perspective. The Health Strategy is barely documented and discussed in the scientific literature. Furthermore, no attention was given to the value base of the Health Strategy. Our analysis shows that the mentioned values are particularly focussed on health care in general rather than on public health in particular. Besides this, the given values of the Health Strategy are redundant. An additional consideration of consequentialist public health ethics values would normatively strengthen a population-based health approach of EU health policy making.

Trade Books in the Mathematics Classroom: The Impact of Many, Varied Perspectives on Determinations of Quality

ERIC Educational Resources Information Center

Nesmith, Suzanne; Cooper, Sandi

2010-01-01

The integration of children's trade books in the mathematics classroom has experienced a dramatic surge in its popularity; yet, though the positive benefits of this strategy have been well documented, these benefits may only be realized if the literature is of high quality. Utilizing a mathematics trade book evaluation instrument, this inquiry…

Deaf and Hard-of-Hearing Musicians: Crafting a Narrative Strategy

ERIC Educational Resources Information Center

Churchill, Warren N.

2015-01-01

The topic of deafness has been studied in the field of music education; however, this work largely reflects hearing world perspectives. The author of this study, a music educator who identifies as hard-of-hearing, draws upon Deaf cultural discourses as a way of bringing a more nuanced understanding to this topic. The purpose of this study is…

Local Community Perspectives and Language of Education in Sub-Saharan African Communities

ERIC Educational Resources Information Center

Trudell, Barbara

2007-01-01

The use of local languages in formal education is a widely debated educational strategy in sub-Saharan Africa. National-level policies abound which permit mother-tongue instruction in primary grades, and yet successful implementation of those policies is not merely so common. The reasons for this are varied, but one powerful reason has to do with…

The Relation between Cognitive and Metacognitive Processing: Building Bridges between the SRL, MDL, and SAL Domains

ERIC Educational Resources Information Center

Coertjens, Liesje

2018-01-01

Aim: The main aim of this commentary was to connect the insights from the contributions of the special issue on the intersection between depth and the regulation of strategy use. The seven contributions in this special issue stem from three perspectives: self-regulated learning (SRL), model of domain learning (MDL), or the student approaches to…

Research as Praxis: Perspectives on Interpreting Data from a Science and Indigenous Knowledge Systems Project

ERIC Educational Resources Information Center

Nhalevilo, Emilia Afonso; Ogunniyi, Meshach

2014-01-01

This article presents a reflection on an aspect of research methodology, particularly on the interpretation strategy of data from a Science and Indigenous Knowledge Systems Project (SIKSP) in a South African university. The data interpretation problem arose while we were analysing the effects of a series of SIKSP-based workshops on the views of a…

Infectious complications after hematopoietic stem cell transplantation: current status and future perspectives in Korea

PubMed Central

Cho, Sung-Yeon; Lee, Hyeon-Jeong; Lee, Dong-Gun

2018-01-01

Hematopoietic stem cell transplantation (HSCT) is a treatment for hematologic malignancies, immune deficiencies, or genetic diseases, ect. Recently, the number of HSCTs performed in Korea has increased and the outcomes have improved. However, infectious complications account for most of the morbidity and mortality after HSCT. Post-HSCT infectious complications are usually classified according to the time after HSCT: pre-engraftment, immediate post-engraftment, and late post-engraftment period. In addition, the types and risk factors of infectious complications differ according to the stem cell source, donor type, conditioning intensity, region, prophylaxis strategy, and comorbidities, such as graft-versushost disease and invasive fungal infection. In this review, we summarize infectious complications after HSCT, focusing on the Korean perspectives. PMID:29506345

Pandemic influenza communication: views from a deliberative forum.

PubMed

Rogers, Wendy A; Street, Jackie M; Braunack-Mayer, Annette J; Hiller, Janet E

2009-09-01

To use a deliberative forum to elicit community perspectives on communication about pandemic influenza planning, and to compare these findings with the current Australian national communication strategy. Deliberative forum of 12 persons randomly selected from urban South Australia. Forum members were briefed by experts in infection control, virology, ethics and public policy before deliberating on four key questions: what, how and when should the community be told about pandemic influenza and by whom? The forum recommended provision of detailed and comprehensive information by credible experts, rather than politicians, using a variety of media including television and internet. Recommendations included cumulative communication to build expertise in the community, and specific strategies to include groups such as young people, people with physical or mental disabilities, and rural and remote communities. Information provided should be practical, accurate, and timely, with no 'holding back' about the seriousness of a pandemic. The forum expressed confidence in the expert witnesses, despite the acknowledged uncertainty of many of the predictions. The deliberative forum's recommendations were largely consistent with the Australian national pandemic influenza communication strategy and the relevant literature. However, the forum recommended: release of more detailed information than currently proposed in the national strategy; use of non-political spokespersons; and use of novel communication methods. Their acceptance of uncertainty suggests that policy makers should be open about the limits of knowledge in potentially threatening situations. Our findings show that deliberative forums can provide community perspectives on topics such as communication about pandemic influenza.