Sample records for market research program

  1. Transit Marketing : A Program of Research, Demonstration and Communication

    DOT National Transportation Integrated Search

    1985-04-01

    This report recommends a five-year program of research, demonstration, and communication to improve the effectiveness of marketing practice in the U.S. transit industry. The program is oriented toward the development of improved market research tools...

  2. Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.

    ERIC Educational Resources Information Center

    Goldgehn, Leslie A.

    1989-01-01

    A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

  3. Use of market research data by state chronic disease programs, Illinois, 2012-2014.

    PubMed

    Amerson, Nancy L; Arbise, Benjamin S; Kelly, Nora K; Traore, Elizabeth

    2014-09-25

    Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

  4. Use of Market Research Data by State Chronic Disease Programs, Illinois, 2012–2014

    PubMed Central

    Arbise, Benjamin S.; Kelly, Nora K.; Traore, Elizabeth

    2014-01-01

    Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own. PMID:25254983

  5. Action Research: Effective Marketing Strategies for a Blended University Program

    ERIC Educational Resources Information Center

    Cook, Ruth Gannon; Ley, Kathryn

    2008-01-01

    This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing…

  6. Using Student Input to Develop a Marketing Strategy for an Executive MBA Program

    ERIC Educational Resources Information Center

    Geissler, Gary L.

    2011-01-01

    Despite continued growth in the number of Executive MBA (EMBA) Programs in the U. S. and worldwide, previous research concerning the marketing of EMBA Programs has been very limited. Here, the author investigates ways to successfully market an EMBA Program at a southern U. S. university. Extensive exploratory research was conducted among current…

  7. Building Participation through Market Research. The Guide Series in Continuing Education.

    ERIC Educational Resources Information Center

    Campbell, M. Donald

    Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

  8. Joint Advertising Market Research & Studies (JAMRS)

    Science.gov Websites

    Market Research & Studies Marketing Communications Recruiting Database Affiliations WELCOME TO JOINT joint marketing communications and market research and studies. One of JAMRS' objectives is to explore reported to Congress. Our marketing communications programs help increase awareness and broaden people's

  9. Marketing and Retention Strategies for Adult Degree Programs

    ERIC Educational Resources Information Center

    Brown, Joann A.

    2004-01-01

    Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

  10. Marketing Higher Education.

    ERIC Educational Resources Information Center

    Knight, Brent; Johnson, Dennis

    1981-01-01

    In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

  11. 76 FR 314 - Sorghum Promotion, Research, and Information Program: Referendum

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-01-04

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [Doc. No. AMS-LS-10-0103] Sorghum Promotion, Research, and Information Program: Referendum AGENCY: Agricultural Marketing Service, USDA... Referendum. SUMMARY: The Agricultural Marketing Service (AMS) is announcing that a referendum will be...

  12. Symbiotic New Program Development through Marketing Research.

    ERIC Educational Resources Information Center

    Urban, David J.; And Others

    1993-01-01

    The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program…

  13. 7 CFR 1486.100 - What is the Emerging Markets Program?

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... include activities such as feasibility studies, market research, sector assessments, orientation visits... 7 Agriculture 10 2010-01-01 2010-01-01 false What is the Emerging Markets Program? 1486.100... CORPORATION, DEPARTMENT OF AGRICULTURE LOANS, PURCHASES, AND OTHER OPERATIONS EMERGING MARKETS PROGRAM General...

  14. 7 CFR 1486.100 - What is the Emerging Markets Program?

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... include activities such as feasibility studies, market research, sector assessments, orientation visits... 7 Agriculture 10 2011-01-01 2011-01-01 false What is the Emerging Markets Program? 1486.100... CORPORATION, DEPARTMENT OF AGRICULTURE LOANS, PURCHASES, AND OTHER OPERATIONS EMERGING MARKETS PROGRAM General...

  15. Systematic Model for Validating Equipment Uses in Selected Marketing and Distribution Education Programs. Final Report, February 1, 1980-June 30, 1981.

    ERIC Educational Resources Information Center

    Gildan, Kate; Buckner, Leroy

    Research was conducted to provide a model for selecting equipment for marketing and distributive education programs that was required for the development of the skills or competencies needed to perform in marketing and distribution occupation. A research of the literature identified both competency statements for three program areas--Fashion…

  16. Sources and Information: Marketing in the Community College.

    ERIC Educational Resources Information Center

    Dzierlenga, Donna

    1981-01-01

    Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

  17. Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

    ERIC Educational Resources Information Center

    Goldgehn, Leslie A.

    1990-01-01

    A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

  18. Marketing health services: the engineering of satisfaction.

    PubMed

    MacStravic, R S

    1984-12-01

    Service marketing is the engineering of satisfaction, and the key to success is to identify and influence potential customers' expectations and then to fulfill those expectations. Patient satisfaction largely determines both a program's revenues and expenditures and the effectiveness of care received by patients. A program's ability to satisfy patients rests upon three basic elements: research, design, and communication. Research should be on two levels. The first is basic market assessment and analysis, and should reveal overall market potential by focusing on consumers' expectations, unmet needs, and level of satisfaction. From this stage of research, the organization should be able to identify current programs that are secure and stable, those which have significant growth potential, those which are threatened by competition, and those which have little future. This research also should indicate the potential for new programs and for new markets for existing programs. The second level of research focuses on a specific program (whether current or proposed) and is the basis for program design. The organization can tailor the program to consumers' expectations in everything from services provided to price of parking and other amenities. Research also provides a basis for communications. Not only can communications influence a potential customer to try a provider, but also care providers can use communications during and after the service experience to reinforce what might have been a casual decision. Ideally, all communication that occurs between patients and providers should serve marketing as well as diagnostic and therapeutic purposes. It can shape patients' expectations, reinforce satisfaction when those expectations have been fulfilled, and convey the provider's caring and concern.

  19. 75 FR 14491 - Potato Research and Promotion Plan

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-03-26

    ...] Potato Research and Promotion Plan AGENCY: Agricultural Marketing Service, USDA. ACTION: Correcting amendments. SUMMARY: The Agricultural Marketing Service is making corrections to its Potato Research and..., Marketing Specialist, Research and Promotion Branch, Fruit and Vegetable Programs, AMS, USDA, 1400...

  20. Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

    ERIC Educational Resources Information Center

    Smith, Robert M.

    1982-01-01

    Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

  1. Creating a Marketing Plan.

    ERIC Educational Resources Information Center

    Sevier, Robert A.

    1989-01-01

    A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

  2. A Survey of Marketing and Market Research Activities in Two and Four-Year Colleges and Universities.

    ERIC Educational Resources Information Center

    Smith, Janet D.; And Others

    A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…

  3. Components of a Comprehensive Market Research Program for Commuter Colleges.

    ERIC Educational Resources Information Center

    Clagett, Cragi

    1999-01-01

    Describes and evaluates eight elements of a comprehensive market-research program for commuter colleges: secondary research with formal environmental scanning, local business community-needs assessment; adult community-member telephone survey, classroom survey, new student survey, focus groups, brainstorming sessions, and survey of college…

  4. Market Research Methods for Improving College Responsiveness.

    ERIC Educational Resources Information Center

    Larkin, Paul G.

    1979-01-01

    Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

  5. 7 CFR 2.66 - Administrator, Cooperative State Research, Education, and Extension Service.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... for research and extension to facilitate or expand production and marketing of aquacultural food... production and marketing of aquacultural species and products; conducting a program of research, extension... related to the distribution and marketing of agricultural products under the Agricultural Marketing Act of...

  6. 75 FR 41793 - Submission for OMB Review; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-07-19

    ... agencies for cooperative projects in marketing service and in marketing research to effectuate the purposes... encourage research and innovation aimed at improving the efficiency and performance of the U.S. marketing.... Agricultural Marketing Service Title: Federal-State Marketing Improvement Program (FSMIP). OMB Control Number...

  7. Targeting consumer needs through marketing research.

    PubMed

    Inguanzo, J M

    1986-11-01

    The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.

  8. Assessing the Market Potential for New Programs.

    ERIC Educational Resources Information Center

    Voorhees, Richard A.

    1987-01-01

    A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

  9. Long-term evaluation of individualized marketing programs for travel demand management

    DOT National Transportation Integrated Search

    2010-07-01

    This research examines the use of individualized marketing as a transportation demand : management (TDM) strategy, using the City of Portlands SmartTrips program. This research : project has two specific aims: (1) to evaluate whether the benefits ...

  10. 7 CFR 1212.18 - Plans and programs.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING... RESEARCH, PROMOTION, CONSUMER EDUCATION AND INDUSTRY INFORMATION ORDER Honey Packers and Importers Research, Promotion, Consumer Education, and Industry Information Order Definitions § 1212.18 Plans and programs...

  11. Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs

    ERIC Educational Resources Information Center

    Kaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D.

    2011-01-01

    Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves…

  12. 7 CFR 1486.209 - How are program applications evaluated and approved?

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... or new uses. Examples include food service development, market research on potential for consumer... MARKETS PROGRAM Eligibility, Applications, and Funding § 1486.209 How are program applications evaluated... affecting the level of U.S. exports and market share for the agricultural commodity/product; (4) The degree...

  13. Marketing and Distributive Education Curriculum Planning Guide.

    ERIC Educational Resources Information Center

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

  14. Case studies of market research for three transportation communication products

    DOT National Transportation Integrated Search

    1994-03-01

    This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

  15. 75 FR 70571 - Domestic Dates Produced or Packed in Riverside County, CA; Increased Assessment Rate

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-11-18

    ... programs, $15,000 for nutritional research, and $28,000 for marketing and media consulting. The assessment... promotional programs, $17,900 for nutritional research, and $14,225 for marketing and media consulting. The... 70571

  16. One Size (Never) Fits All: Segment Differences Observed Following a School-Based Alcohol Social Marketing Program

    ERIC Educational Resources Information Center

    Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

    2015-01-01

    Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

  17. Using focus groups in the consumer research phase of a social marketing program to promote moderate-intensity physical activity and walking trail use in Sumter County, South Carolina.

    PubMed

    Burroughs, Ericka; Peck, Lara E; Sharpe, Patricia A; Granner, Michelle L; Bryant, Carol A; Fields, Regina

    2006-01-01

    The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concepts. In a community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities. Two phases of focus groups were conducted. Phase 1 groups, which included both men and women, were asked to respond to questions that would guide the development of a social marketing program based on social marketing concepts. Phase 1 also determined the intervention's target audience, which was irregularly active women aged 35 to 54. Phase 2 groups, composed of members of the target audience, were asked to further define the product and discuss specific promotion strategies. Phase 1 participants determined that the program product, or target behavior, should be walking. In addition, they identified price, place, and promotion strategies. Phase 2 participants determined that moderate-intensity physical activity is best promoted using the term exercise and offered suggestions for marketing walking, or exercise, to the target audience. There have been few published studies of social marketing campaigns to promote physical activity. In this study, focus groups were key to understanding the target audience in a way that would not have been accomplished with quantitative data alone. The group discussions generated important insights into values and motivations that affect consumers' decisions to adopt a product or behavior. The focus group results guided the development of a social marketing program to promote physical activity in the target audience in Sumter County, South Carolina.

  18. One size (never) fits all: segment differences observed following a school-based alcohol social marketing program.

    PubMed

    Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

    2015-04-01

    According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. A sample of 371 year 10 students (aged: 14-16 years; 51.4% boys) participated in a prospective (pre-post) multisite alcohol social marketing program. Game On: Know Alcohol (GO:KA) program included 6, student-centered, and interactive lessons to teach adolescents about alcohol and strategies to abstain or moderate drinking. A repeated measures design was used. Baseline demographics, drinking attitudes, drinking intentions, and alcohol knowledge were cluster analyzed to identify segments. Change on key program outcome measures and satisfaction with program components were assessed by segment. Three segments were identified; (1) Skeptics, (2) Risky Males, (3) Good Females. Segments 2 and 3 showed greatest change in drinking attitudes and intentions. Good Females reported highest satisfaction with all program components and Skeptics lowest program satisfaction with all program components. Three segments, each differing on psychographic and demographic variables, exhibited different change patterns following participation in GO:KA. Post hoc analysis identified that satisfaction with program components differed by segment offering opportunities for further research. © 2015, American School Health Association.

  19. 76 FR 28625 - Sorghum Promotion, Research, and Information Program; State Referendum Results

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-05-18

    ..., Research, and Information Program; State Referendum Results AGENCY: Agricultural Marketing Service, USDA. ACTION: Announcement of referendum results. SUMMARY: The Agricultural Marketing Service (AMS) is... the period July 1, 2008, through Dec. 31, 2010. Therefore, based on the referendum results, the...

  20. Marketing in Higher Education. AAHE-ERIC/Higher Education Research Report No. 5, 1981.

    ERIC Educational Resources Information Center

    Grabowski, Stanley M.

    Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

  1. 75 FR 62559 - Statement of Organization, Functions, and Delegations of Authority

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-10-12

    ... marketing science, research, practice, and public affairs; (2) leads agency strategic planning for communication and marketing science and public affairs programs and projects; (3) analyzes context, situation, and environment to inform agency-wide communication and marketing programs and projects; (4) ensures...

  2. Adult Attitudes Toward the Military: Poll Two

    DTIC Science & Technology

    2002-04-01

    military service, specifically, and (2) develop research-based communications strategies and recommendations for each market . The Defense Manpower...military, their recommendations to youth regarding post-high school options, and research-based message strategies that would resonate with each market ...of Defense’s recruitment advertising and market research programs. • The Research Methodology section provides details on the design of the

  3. 76 FR 16597 - Submission for OMB Review; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-03-24

    ... relating to research, consumer information, advertising, sales promotion, producer information, market.... Agricultural Marketing Service Title: National Research, Promotion, and Consumer Information Programs. OMB...

  4. Developing Pedagogical Competence: Issues and Implications for Marketing Education

    ERIC Educational Resources Information Center

    Madhavaram, Sreedhar; Laverie, Debra A.

    2010-01-01

    Competence in pedagogy and research is the sine qua non of marketing educators' careers. However, there is evidence in the literature that marketing academics focus "more on" and "are more competent" in research than teaching. This imbalance, in a majority of instances, can be traced back to doctoral education. Doctoral programs in marketing are…

  5. New Jersey Department of Transportation : research peer exchange, June 21-22, 2006 report.

    DOT National Transportation Integrated Search

    2006-06-01

    The 2006 NJDOT Research Peer Exchange selected topics are: : -Implementation of Research Project Findings and Projects : -Tracking the Performance of the Innovations : -Marketing the Research Bureau and Program and Marketing Project Findings and : Pr...

  6. Wisconsin Radio and Television Agricultural Market News Programming. Wisconsin Agricultural Extension Service Research Report No. R2615, April 1974.

    ERIC Educational Resources Information Center

    Kroupa, Eugene A.; Walker, Douglas K.

    The study determined what Wisconsin's 102 AM, 107 FM, and 21 television stations were providing as agricultural market information programming and documented the amount, timing, frequency, and completeness of broadcast agricultural market news reports. Data were collected on the sources of market price information, types of commodity and price…

  7. Youth Attitude Tracking Study II, Wave 15 - Fall 1984.

    DTIC Science & Technology

    1985-04-01

    key component of the Joint Market Research Program which contributes to policy formation and the development of recruiting marketing strategies . The...unrelated to advertising awareness for young males, but positive propensity females have higher aware- ness of advertising . * Majorities in each market group... advertising programs * Examine the potential effect of enlistment incentives on propensity to enlist Develop further the market segmentation analysis

  8. 75 FR 80786 - Solicitation of Applications for the Federal-State Marketing Improvement Program (FSMIP)

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-12-23

    ... funds a wide range of applied research projects that address barriers, challenges, and opportunities in... explore new market opportunities for U.S. food and agricultural products and to encourage research and... encourage research and innovation aimed at improving the efficiency and performance of the U.S. marketing...

  9. Online Help Systems

    DTIC Science & Technology

    1989-09-07

    online materials (and the concomitant increase in the cost for hardcopy materials) will make online delivery the marketing choice. In sum, medium of...involved in programming, marketing , human factors research, training, and business management. Job Titles of Online Help Designers Job Title...of Company Senior Research Librarian Advisory Information Developer Research Staff Assistant Marketing Manager Manager of Online Documentation Table

  10. 7 CFR 1484.54 - What expenditures may FAS reimburse under the Cooperator program?

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... such insurance premiums for travel of non-Cooperator personnel; (27) Market research; (28) Evaluations... PROGRAMS TO HELP DEVELOP FOREIGN MARKETS FOR AGRICULTURAL COMMODITIES Contributions and Reimbursements... market development activity; and (2) The Cooperator has not been or will not be reimbursed for such...

  11. 7 CFR 1484.54 - What expenditures may FAS reimburse under the Cooperator program?

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... such insurance premiums for travel of non-Cooperator personnel; (27) Market research; (28) Evaluations... PROGRAMS TO HELP DEVELOP FOREIGN MARKETS FOR AGRICULTURAL COMMODITIES Contributions and Reimbursements... market development activity; and (2) The Cooperator has not been or will not be reimbursed for such...

  12. 76 FR 60967 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-09-30

    ... Development and Research, HUD. ACTION: Notice of Final Fiscal Year (FY) 2012 Fair Market Rents (FMRs). SUMMARY... program staff. Questions on how to conduct FMR surveys or concerning further methodological explanations... Economic Affairs, Office of Policy Development and Research, telephone 202-708-0590. Persons with hearing...

  13. 75 FR 61589 - Hass Avocado Promotion, Research, and Information Order; Section 610 Review

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-10-06

    ... results of an Agricultural Marketing Service (AMS) review of the Hass Avocado Promotion, Research, and...: Maureen T. Pello, Marketing Specialist, Research and Promotion Branch, Fruit and Vegetable Programs, AMS... 61589

  14. Model for Evaluating Specialized and Traditional Programs in Marketing and Distributive Education. Final Report. University of Kentucky Research Series in Marketing and Distributive Education.

    ERIC Educational Resources Information Center

    Litchfield, Carolyn G.

    A project was conducted to develop a model for evaluating specialized and traditional programs in marketing and distributive education. The project included a review of literature containing information regarding the points of view expressed by advocates of the specialized, traditional, and middle-of-the-road approaches to program planning in…

  15. Review of the nutritional implications of farmers' markets and community gardens: a call for evaluation and research efforts.

    PubMed

    McCormack, Lacey Arneson; Laska, Melissa Nelson; Larson, Nicole I; Story, Mary

    2010-03-01

    The development and promotion of farmers' markets and community gardens is growing in popularity as a strategy to increase community-wide fruit and vegetable consumption. Despite large numbers of farmers' markets and community gardens in the United States, as well as widespread enthusiasm for their use as a health promotion tool, little is known about their influence on dietary intake. This review examines the current scientific literature on the implications of farmers' market programs and community gardens on nutrition-related outcomes in adults. Studies published between January 1980 and January 2009 were identified via PubMed and Agricola database searches and by examining reference lists from relevant studies. Studies were included in this review if they took place in the United States and qualitatively or quantitatively examined nutrition-related outcomes, including dietary intake; attitudes and beliefs regarding buying, preparing, or eating fruits and vegetables; and behaviors and perceptions related to obtaining produce from a farmers' market or community garden. Studies focusing on garden-based youth programs were excluded. In total, 16 studies were identified for inclusion in this review. Seven studies focused on the impact of farmers' market nutrition programs for Special Supplemental Nutrition Program for Women, Infants, and Children participants, five focused on the influence of farmers' market programs for seniors, and four focused on community gardens. Findings from this review reveal that few well-designed research studies (eg, those incorporating control groups) utilizing valid and reliable dietary assessment methods to evaluate the influence of farmers' markets and community gardens on nutrition-related outcomes have been completed. Recommendations for future research on the dietary influences of farmers' markets and community gardens are provided. Copyright 2010 American Dietetic Association. Published by Elsevier Inc. All rights reserved.

  16. Like Cereals and Soap: The Marketing of Paperbacks.

    ERIC Educational Resources Information Center

    McCrackin, Mark

    1982-01-01

    Describes the five major elements in the marketing programs created by mass-market paperback book publishers to attract consumers to their products: market research, product development, packaging, promotion, and sales and distribution. (JL)

  17. 7 CFR 2.21 - Under Secretary for Research, Education, and Economics.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... aspects, including, but not limited to, production, marketing (other than statistical and economic...). (xxxvi) Administer a cooperative extension program under the Farmer-to-Consumer Direct Marketing Act of... for research and extension to facilitate or expand production and marketing of aquacultural food...

  18. Using research for successful Medicare and Medicaid risk marketing.

    PubMed

    Jacobs, S; Nelson, A M; Wood, S D

    1996-01-01

    Medicare/Medicaid risk marketing is a vital business challenge, one that countless managed care organizations are facing right now. Early entry into new markets and aggressive participation in existing markets are essential to meet competitive pressures. Health plans intent on success in government risk programs should conduct research to learn the medical needs, wants, and desires of older persons in the geographic area they serve. Original, market-specific research yields critical marketing and clinical data that can be used to improve care and member satisfaction along with customer loyalty and retention.

  19. 45 CFR 287.130 - Can NEW Program activities include job market assessments, job creation and economic development...

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... Program Design and Operations § 287.130 Can NEW Program activities include job market assessments, job...) Communication with any training, research, or educational agencies that have produced economic development plans...-sufficiency of program participants; (6) Surveys to collect information regarding client characteristics; and...

  20. 45 CFR 287.130 - Can NEW Program activities include job market assessments, job creation and economic development...

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... Program Design and Operations § 287.130 Can NEW Program activities include job market assessments, job...) Communication with any training, research, or educational agencies that have produced economic development plans...-sufficiency of program participants; (6) Surveys to collect information regarding client characteristics; and...

  1. 45 CFR 287.130 - Can NEW Program activities include job market assessments, job creation and economic development...

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... Program Design and Operations § 287.130 Can NEW Program activities include job market assessments, job...) Communication with any training, research, or educational agencies that have produced economic development plans...-sufficiency of program participants; (6) Surveys to collect information regarding client characteristics; and...

  2. Military Personnel Procurement Resources Report

    DTIC Science & Technology

    1991-05-28

    directed at enlistment in the Military Service. Include cost of advertising agency contract spent on marketing research (to include cost of advertising...programs. Include cost of advertising agency contract spent on marketing research (to include cost of advertising agency subcontractors). 7. Printed...Include cost of advertising agency contract spent on marketing research (to include cost of advertising agency sub- contractors). 7. Printed

  3. 13 CFR 124.503 - How does SBA accept a procurement for award through the 8(a) BD program?

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... market research, the contracting officer shall first consider a set-aside or sole source award (if the... market research conducted. In addition, the contracting officer must document the contract file showing... factors such as the results of market research, programmatic needs specific to the procuring agency...

  4. Marketing Adult Literacy Programs: Meeting the Challenges in the Twenty-First Century. Research to Practice.

    ERIC Educational Resources Information Center

    Michael, Steve Olu; Hogard, Elaine

    In the current environment of increasing competition for shrinking resources and the dramatic changes in educational service delivery in response to recent technological advances, marketing is becoming increasingly important to the success of adult literacy programs. Individual attitudes toward marketing in the educational sector differ greatly…

  5. How a south Florida hospital targeted Hispanic consumers.

    PubMed

    Weinstein, A

    1988-02-01

    Last month's "Case in Point" presented AMI Parkway Regional Medical Center, a 412-bed acute care hospital in North Miami Beach, Fla. The hospital's administration has recognized the ethnic make-up of the South Florida market (white, black and Hispanic) and wants to increase its penetration into the large and potentially lucrative Latin market. The hospital is one of six in South Florida that are owned by American Medical International Inc., Los Angeles. Parkway recently completed a modernization and development program that resulted in an expanded emergency department, state-of-the-art critical care units, a cost-saving ambulatory unit and facilities for outpatient and community education programs. Positioned in a fiercely competitive market, Parkway has adopted an aggressive marketing posture. The marketing function has been elevated to one of six hospital divisions, sharing equal footing with finance, professional services, administrative services, nursing and human resources. Given the hospital's reputation for action and the previous success of programs based on market research, the assistant administrator for marketing and business development secured support for research on the Latin market.

  6. Referring physician satisfaction: toward a better understanding of hospital referrals.

    PubMed

    Ponzurick, T G; France, K R; Logar, C M

    1998-01-01

    Customer satisfaction literature has contributed significantly to the development of marketing strategies in the health-care arena. The research has led to the development of hospital-driven relationship marketing programs. This study examines the inclusion of referring physicians as partners in the hospital's relationship marketing program. In exploring this relationship, medical and hospital facility characteristics that referring physicians find important in making patient referrals to specialty care hospitals are identified and analyzed. The results lead to the development of strategic initiatives which hospital marketers should consider when developing relationship marketing programs designed to satisfy their referring physicians.

  7. Vocations: The Link between Post-Compulsory Education and the Labour Market. What the Research Says For... Industry

    ERIC Educational Resources Information Center

    Wheelahan, Leesa; Buchanan, John; Yu, Serena

    2015-01-01

    This summary brings together the relevant key findings for industry from the research program "Vocations: The Link between Post-Compulsory Education and the Labour Market." The program was comprised of three different strands: (1) pathways from VET in Schools, (2) pathways within and between vocational education and training (VET) and…

  8. Assembling a Career: Labor Market Outcomes for Manufacturing Program Students in Two-Year Technical Colleges

    ERIC Educational Resources Information Center

    Matheny, Christopher J.; Chan, Hsun-yu; Wang, Xueli

    2015-01-01

    Objective: Research on labor market outcomes for individuals who enroll in technical colleges is limited, with even less attention to the effects of short-term certificates than associate degrees. Also, despite the importance of manufacturing programs, there is a lack of research on employment outcomes for individuals who enroll in these programs…

  9. The National Shipbuilding Research Program. Build Strategy Development

    DTIC Science & Technology

    1994-02-01

    technologies to the product mix and marketing strategies. In a general sense, the most productive yards have identified market niches, developed suitable...CAPABILITIES AND LIMITATIONS QUESTIONNAIRE U.S. SHIPYARD RESPONSE YES NO Does your Company have a Marketing /Sales Department? 2 1 Does your Company...engage in Market Research? 2 1 Domestic Foreign What is your current primary market ? Military 2 1 Commercial Ocean Going 1 Commercial Off shore Commercial

  10. 78 FR 14909 - Pork Promotion, Research, and Consumer Information Program; Section 610 Review

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-03-08

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1230 [Doc. No. AMS-LS-07-0143... Marketing Service, USDA. ACTION: Confirmation of regulations. SUMMARY: This document summarizes the results of an Agricultural Marketing Service (AMS) review of the Pork Promotion, Research, and Consumer...

  11. Kristen Ardani | NREL

    Science.gov Websites

    Market Research Kristen.Ardani@nrel.gov | 303-384-6461 Kristen is a Solar Program Lead focusing on efforts to reduce soft costs and transfer emerging technologies to market. Her areas of expertise include solar market analysis, PV system price-tracking, and non-hardware cost-reduction strategies. Research

  12. 75 FR 70573 - Sorghum Promotion and Research Program: Procedures for the Conduct of Referenda

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-11-18

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1221 [Doc. No. AMS-LS-10-0003... Administrator of the Agricultural Marketing Service (AMS) has determined that this final rule will not have a..., Agricultural research, Marketing agreements, Sorghum and sorghum products, Reporting and recordkeeping...

  13. Marketing Education National Research Conference Report (Pittsburgh, Pennsylvania, April 15-17, 1988).

    ERIC Educational Resources Information Center

    Palmieri, Frank, Ed.

    These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…

  14. Marketing and Market Research for Adult and Continuing Education.

    ERIC Educational Resources Information Center

    Buckmaster, Annette

    Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

  15. 76 FR 53882 - Proposed Information Collection; Comment Request; Trade Fair Certification Program Application

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-08-30

    ... agents or distributors; market research and exposure; and joint venture and licensing opportunities for...-sector firms. The TFC Program seeks to broaden the base of U.S. firms, particularly new-to-market...

  16. The Benefits/Costs of Distance Education: Are the Benefits Worth the Costs?

    ERIC Educational Resources Information Center

    Willis, Barry

    2003-01-01

    Discusses how to determine the benefits and costs of distance education programs. Highlights include analyzing long-term costs, including student and academic support, program administration, marketing, and research and development; identifying and serving stakeholders; focusing on niche programs where a market exists; understanding the…

  17. Youth Attitudes Toward the Military: Poll Three

    DTIC Science & Technology

    2002-04-01

    education. Accurate, timely information is required to adapt DoD’s advertising strategies to its target markets . This poll is the most recent in a...and military service, specifically, and (2) develop research-based communications strategies and recommendations for each market . The Defense...section contains a historical perspective on the Department of Defense’s recruitment advertising and market research programs. • The Research

  18. The use of theory based semistructured elicitation questionnaires: formative research for CDC's Prevention Marketing Initiative.

    PubMed Central

    Middlestadt, S E; Bhattacharyya, K; Rosenbaum, J; Fishbein, M; Shepherd, M

    1996-01-01

    Through one of its many HIV prevention programs, the Prevention Marketing Initiative, the Centers for Disease Control and Prevention promotes a multifaceted strategy for preventing the sexual transmission of HIV/AIDS among people less than 25 years of age. The Prevention Marketing Initiative is an application of marketing and consumer-oriented technologies that rely heavily on behavioral research and behavior change theories to bring the behavioral and social sciences to bear on practical program planning decisions. One objective of the Prevention Marketing Initiative is to encourage consistent and correct condom use among sexually active young adults. Qualitative formative research is being conducted in several segments of the population of heterosexually active, unmarried young adults between 18 and 25 using a semistructured elicitation procedure to identify and understand underlying behavioral determinants of consistent condom use. The purpose of this paper is to illustrate the use of this type of qualitative research methodology in designing effective theory-based behavior change interventions. Issues of research design and data collection and analysis are discussed. To illustrate the methodology, results of content analyses of selected responses to open-ended questions on consistent condom use are presented by gender (male, female), ethnic group (white, African American), and consistency of condom use (always, sometimes). This type of formative research can be applied immediately to designing programs and is invaluable for valid and relevant larger-scale quantitative research. PMID:8862153

  19. The use of theory based semistructured elicitation questionnaires: formative research for CDC's Prevention Marketing Initiative.

    PubMed

    Middlestadt, S E; Bhattacharyya, K; Rosenbaum, J; Fishbein, M; Shepherd, M

    1996-01-01

    Through one of its many HIV prevention programs, the Prevention Marketing Initiative, the Centers for Disease Control and Prevention promotes a multifaceted strategy for preventing the sexual transmission of HIV/AIDS among people less than 25 years of age. The Prevention Marketing Initiative is an application of marketing and consumer-oriented technologies that rely heavily on behavioral research and behavior change theories to bring the behavioral and social sciences to bear on practical program planning decisions. One objective of the Prevention Marketing Initiative is to encourage consistent and correct condom use among sexually active young adults. Qualitative formative research is being conducted in several segments of the population of heterosexually active, unmarried young adults between 18 and 25 using a semistructured elicitation procedure to identify and understand underlying behavioral determinants of consistent condom use. The purpose of this paper is to illustrate the use of this type of qualitative research methodology in designing effective theory-based behavior change interventions. Issues of research design and data collection and analysis are discussed. To illustrate the methodology, results of content analyses of selected responses to open-ended questions on consistent condom use are presented by gender (male, female), ethnic group (white, African American), and consistency of condom use (always, sometimes). This type of formative research can be applied immediately to designing programs and is invaluable for valid and relevant larger-scale quantitative research.

  20. Vocations: The Link between Post-Compulsory Education and the Labour Market. What the Research Says For... Tertiary Education Providers & School Educators

    ERIC Educational Resources Information Center

    Wheelahan, Leesa; Buchanan, John; Yu, Serena

    2015-01-01

    This summary brings together the relevant key findings for tertiary education providers and school educators from the research program "Vocations: The Link between Post-Compulsory Education and the Labour Market." The program was comprised of three different strands: (1) pathways from VET in Schools, (2) pathways within and between…

  1. Vocations: The Link between Post-Compulsory Education and the Labour Market. What the Research Says For... Qualification & Approval Bodies

    ERIC Educational Resources Information Center

    Wheelahan, Leesa; Buchanan, John; Yu, Serena

    2015-01-01

    This summary pulls together the relevant key findings for qualification and approval bodies from the research program "Vocations: The Link between Post-Compulsory Education and the Labour Market." The program was comprised of three different strands: (1) pathways from VET in Schools, (2) pathways within and between vocational education…

  2. Vocations: The Link between Post-Compulsory Education and the Labour Market. What the Research Says For... Government & Policy-Makers

    ERIC Educational Resources Information Center

    Wheelahan, Leesa; Buchanan, John; Yu, Serena

    2015-01-01

    This summary brings together the relevant key findings for government and policy-makers from the research program "Vocations: The Link between Post-Compulsory Education and the Labour Market." The program was comprised of three different strands: (1) pathways from VET in Schools, (2) pathways within and between vocational education and…

  3. Effectively executing a comprehensive marketing communication strategy.

    PubMed

    Gombeski, William R; Taylor, Jan; Piccirilli, Ami; Cundiff, Lee; Britt, Jason

    2007-01-01

    Marketers are under increasing scrutiny from their management to demonstrate accountability for the resources they receive. Three models are presented to help marketers execute their customer communication activities more effectively. Benefits of using the "Identification of Strategic Communication Elements," "Business Communication" and "Communications Management Process" models include (1) more effective upfront strategic and tactical planning, (2) ensuring key communication principles are addressed, (3) easier communication program communication, (4) provides a framework for program evaluation and market research and (5) increases the creative thinking marketers need when addressing the major marketing challenges. The ultimate benefit is the greater likelihood of more positive marketing results.

  4. Farmers' market use among African-American women participating in the Special Supplemental Nutrition Program for Women, Infants, and Children.

    PubMed

    Racine, Elizabeth F; Smith Vaughn, Ashley; Laditka, Sarah B

    2010-03-01

    This quasi-experimental pilot study explored farmers' market use among Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants and the effects of previous Farmers' Market Nutrition Program participation on farmers' market use. African-American women who were pregnant and enrolling in WIC in Washington, DC (n=71), and Charlotte, NC (n=108), participated in the study. Surveys were completed in May and June 2007 measuring farmers' market use, barriers to farmers' market use, previous Farmers' Market Nutrition Program participation, previous redemption of Farmers' Market Nutrition Program vouchers, and dietary consumption. Women in Washington, DC, might have previously participated in the Farmers' Market Nutrition Program, while women in Charlotte had no previous Farmers' Market Nutrition Program participation. Analyses included descriptive, chi2 statistic, analysis of variance, and unadjusted and multiple logistic regression. Participants' average age was 24 years, average education was 12.2 years, and average daily fruit/vegetable consumption was 7.5 servings. Participants in Charlotte and Washington, DC, without previous Farmers' Market Nutrition Program participation had similar farmers' market use rates (32.4% and 40%, respectively); those with previous Farmers' Market Nutrition Program participation in Washington, DC, had higher farmers' market use rates (61%) (P=0.006). Previous participation in the Farmers' Market Nutrition Program (odds ratio [OR]: 3.30; 95% confidence interval [CI]: 1.57 to 6.93), previous redemption of Farmers' Market Nutrition Program vouchers (OR: 4.96; CI: 2.15 to 11.45), and higher fruit/vegetable consumption (OR: 2.59; CI: 1.31 to 5.12) were associated with farmers' market use. Controlling for city, women who previously redeemed Farmers' Market Nutrition Program vouchers were more likely to use a farmers' market (OR: 6.90; CI: 1.54 to 31.00). Commonly reported barriers were lack of farmers' markets close to home and lack of transportation to farmers' markets. Women who received and redeemed Farmers' Market Nutrition Program vouchers were much more likely to purchase fruits/vegetables at farmers' markets. Future research to explore barriers and incentives for farmers' market use among WIC participants in urban and rural settings is warranted. Copyright 2010 American Dietetic Association. Published by Elsevier Inc. All rights reserved.

  5. Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education

    ERIC Educational Resources Information Center

    Fong, James

    2013-01-01

    Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.

  6. The New Guide to Student Recruitment Marketing. The Best of "Case Currents."

    ERIC Educational Resources Information Center

    Smith, Virginia Carter, Ed.; Hunt, Susan, Ed.

    The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

  7. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.

    PubMed

    Loubeau, P R; Jantzen, R

    1998-01-01

    Virtually unheard of in health care 30 years ago, marketing research by hospitals is expanding at a notable rate, particularly among larger institutions located in highly competitive urban markets. Research applications are particularly pronounced at for-profit institutions, those heavily involved in managed care programs, and hospitals that are part of an integrated delivery system. However, the majority of hospital administrators surveyed indicated they do not invest in marketing research to track the effectiveness of their own institution's advertising.

  8. Connecting Marketing and Implementation Research and Library Program Development: A Case Study of the Implementation of [U.S.] National Guidelines and Standards.

    ERIC Educational Resources Information Center

    Haycock, Ken; Cavill, Pat

    This case study examined: (1) what market research is required for planning for the implementation of "Information Power: Building Partnerships for Learning," the 1998 national guidelines for effective school library media programs; (2) what issues need to be addressed and what target audiences are required to effect change, as well as…

  9. Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2006-part 2)

    EPA Pesticide Factsheets

    Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

  10. Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2003-part 1)

    EPA Pesticide Factsheets

    Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

  11. 77 FR 52678 - Submission for OMB Review; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-08-30

    ... research, consumer information, advertising, sales promotion, producer information, market development and...: 364. Agricultural Marketing Service Title: National Processed Raspberry Promotion, Research and Information Program. OMB Control Number: 0581-0258. Summary of Collection: The Processed Raspberry Promotion...

  12. Government-to-private sector energy programs: Identification of common elements leading to successful implementation

    NASA Astrophysics Data System (ADS)

    Stockton, Keith M.

    This dissertation examines six distinct government energy programs implemented in the United States during the last three decades. A common element within these programs is an attempt by government to drive commercialization of energy technologies leading to changes in energy production or consumptive behavior. We seek to understand the factors that lead to success or failure of these programs with two goals in mind. The first is theoretical in that we test a hypothesis that market-based energy programs have substantially higher success rates than command-and-control programs. The second goal is operational in nature, in which we desire to identify common factors within energy programs that lead either to program success or to failure. We investigate and evaluate three market-based and three command-and-control energy programs. The market-based programs include the federal Corporate Average Fuel Economy and Sulfur Dioxide Emissions Control programs as well as Colorado's Amendment 37. The command-and-control programs include the federal Synthetic Fuels Corporation and Corn Based Ethanol programs as well as Colorado's Solar Electric Power program. We conduct the analysis of each program based on composite methodology derived from leading academics within the Policy Sciences. From our research findings, we conclude that both market-based and command-and-control programs can achieve their legislative goals and objectives, resulting in permanent changes in energy production or consumptive behavior. However, we also find that the economic efficiency is the differentiator between market-based and command-and-control programs. Market-based programs, because of the inherent flexibility, allow participants to react to changing economic and/or technical conditions. In contrast, command-and-control programs lack such flexibility and often result in economic inefficiency when economic conditions change. The financial incentives incorporated in the three command-and-control programs we examined also create market distortions that both limit the flexibility of private markets to adjust to changing economic conditions and discourage the adoption of competing technologies. We conclude our research by recommending that future policy makers maximize the range of methods availability to the private sector to meet legislative goals and limit the use of financial incentives. With these measures, energy programs may achieve higher levels of success by reaching their goals with maximum economic efficiency and minimal negative unanticipated consequences.

  13. Pricing products: juxtaposing affordability with quality appeal.

    PubMed

    1984-01-01

    Choosing appropriate product prices is 1 of the most crucial steps in creating an effective contraceptive social marketing (CSM) sales campaign. The Social Marketing Forum conducted an informal survey of social marketing project managers, international contractors, and marketing consultants to determine how CSM programs cope with pricing problems and ways to circumvent some obstacles. According to Diana Altman, a family planning consultant, low prices that make products available to needy individuals are more important than the program's self sufficiency, yet if prices are too low, consumers think the products were unusable in the US and thus were dumped on local markets. Other key factors include commercial competition, spiraling inflation rates, and problems with rising prices and retailer/distributor margins. A sampling of per capita gross national products indicates the poverty level of most CSM projects' target market. Consequently, CSM projects must set low pices, regardless of program operating costs. The goal often is to increase the demand and availability for contraceptives. The fact that social marketing products must pass through retail networks to reach consumers complicates the pricing equation. To deal with the problem, India's Nirodh program gives a 25% margin to distributors/wholesalers, compared to 6% offered on most other goods. Retailers also receive a 25% margin, more than double the commercial rate. Once prices are set, increases pose hazards. Local government approval often is a prerequisite and can require lengthy negotiations. Market studies remain a valuable approach to effective pricing, according to PNA's Mallamad and other research consultants. They cite such effective research strategies as test marketing products and asking consumers how prices affect buying habits. Further, CSM projects can jump over some pricing hurdles through creative marketing. An effective pricing strategy alone cannot produce a successful CSM program. Pricing must accompany such factors as strong advertising, committed management, and adept salespersons.

  14. Outcomes Research: Its Function as a Marketing Tool. AIR Forum 1979 Paper.

    ERIC Educational Resources Information Center

    Cooper, Edward M.; Leventhal, Richard C.

    The use of outcomes research as a marketing tool for postsecondary educational institutions is discussed. Few such institutions integrate outcomes information into the institutional marketing program. In most cases this type of information is used to document actual outcomes, but rarely is it used as an indicator of needed change or success of the…

  15. 7 CFR 1210.331 - Programs and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE WATERMELON RESEARCH AND PROMOTION PLAN Watermelon Research and Promotion Plan Research and Promotion § 1210.331 Programs and... to maintain, develop, and expand markets for watermelon; (b) Establishing and carrying out research...

  16. 7 CFR 1210.331 - Programs and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE WATERMELON RESEARCH AND PROMOTION PLAN Watermelon Research and Promotion Plan Research and Promotion § 1210.331 Programs and... to maintain, develop, and expand markets for watermelon; (b) Establishing and carrying out research...

  17. 7 CFR 1210.331 - Programs and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE WATERMELON RESEARCH AND PROMOTION PLAN Watermelon Research and Promotion Plan Research and Promotion § 1210.331 Programs and... to maintain, develop, and expand markets for watermelon; (b) Establishing and carrying out research...

  18. 7 CFR 1210.331 - Programs and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE WATERMELON RESEARCH AND PROMOTION PLAN Watermelon Research and Promotion Plan Research and Promotion § 1210.331 Programs and... to maintain, develop, and expand markets for watermelon; (b) Establishing and carrying out research...

  19. The Google Online Marketing Challenge and Distributed Learning

    ERIC Educational Resources Information Center

    Brown, Ron T.; Albright, Kendra S.

    2013-01-01

    Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two…

  20. 7 CFR 1216.52 - Programs, plans, and projects.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... research with respect to the use, nutritional value, sale, distribution, and marketing of peanuts and....52 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE PEANUT...

  1. Entering the Corporate Market.

    ERIC Educational Resources Information Center

    Greenshields, Garry W.

    This seminar guide was designed for use with a series of slides in training administrators to market an educational program or service to corporations. The seminar explains the following eight stages in planning entry into the corporate market: identifying appropriate publics; researching the market (analyzing supply and demand, collecting data,…

  2. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

    ERIC Educational Resources Information Center

    Olson Beal, Heather K.; Beal, Brent D.

    2016-01-01

    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  3. Enhancing Opportunities in Job Markets: Summary of Research and Recommendations for Policy. Final Report.

    ERIC Educational Resources Information Center

    Pascal, Anthony N.

    As a result of research conducted for the Office of Economic Opportunity (OEO) regarding opportunities in the job market, this report includes: (1) a description of the policy and program recommendations suggested by research findings, and (2) a synthesis of research findings applicable to OEO, particularly highlighting their relevance to…

  4. Wellness at work. Boost wellness center participation with target marketing strategies.

    PubMed

    DeMoranville, C W; Schoenbachler, D D; Przytulski, J

    1998-01-01

    By using target marketing strategies, corporate wellness programs can increase employee participation rates and tailor activities to meet employee needs. The authors examined this issue through a research survey that segmented a university's staff and employee population into three wellness program groups: High Participators, Moderate Participators, and Low Participators. Participators' views on the following issues were analyzed: health management programs, exercise programs, wellness center use inhibitors, wellness center use incentives, wellness center communications, and willingness to pay for the wellness center. The results identified unique lifestyle characteristics for each group that can help make target marketing strategies effective.

  5. Corporate social marketing: message design to recruit program participants.

    PubMed

    Black, David R; Blue, Carolyn L; Coster, Daniel C; Chrysler, Lisa M

    2002-01-01

    To identify variables for a corporate social marketing (SM) health message based on the 4 Ps of SM in order to recruit future participants to an existing national, commercial, self-administered weight-loss program. A systematically evaluated, author-developed, 310-response survey was administered to a random sample of 270 respondents. A previously established research plan was used to empirically identify the audience segments and the "marketing mix" appropriate for the total sample and each segment. Tangible product, pertaining to the unique program features, should be emphasized rather than positive core product and outcome expectation related to use of the program.

  6. Research: Detailed and Selective Follow-up of Students for Improvement of Programs/Program Components in Business & Office Education and Marketing & Distributive Education. Final Report.

    ERIC Educational Resources Information Center

    Scott, Gary D.; Chapman, Alberta

    The Kentucky student follow-up system was studied to identify the current status of follow-up activities in business and office education and marketing and distributive education; to identify the impact of follow-up data on these programs; to identify program components for which detailed follow-up can provide information to assist in program…

  7. Implementing a Farmers’ Market Incentive Program: Perspectives on the New York City Health Bucks Program

    PubMed Central

    Wethington, Holly; Olsho, Lauren; Jernigan, Jan; Farris, Rosanne; Walker, Deborah Klein

    2013-01-01

    Introduction One strategy for lowering the prevalence of obesity is to increase access to and affordability of fruits and vegetables through farmers’ markets. However, little has been documented in the literature on the implementation of such efforts. To address this gap, the Division of Nutrition, Physical Activity, and Obesity (DNPAO) sponsored an evaluation of the New York City Health Bucks program, a farmers’ market coupon incentive program intended to increase access to fresh fruits and vegetables in underserved neighborhoods while supporting local farmers. Methods We conducted a process evaluation of Health Bucks program implementation. We interviewed 6 farmer/vendors, 3 market managers, and 4 program administrators, and collected data on site at 86 farmers’ markets, including surveys of 81 managers and 141 farmer/vendors on their perspectives on promotion and redemption of the incentive coupons; knowledge and attitudes regarding the program; experiences with markets and products; and facilitators and barriers to program participation. Results Results indicate that respondents view Health Bucks as a positive program model. Farmers’ market incentive coupon programs like Health Bucks are one strategy to address the problem of obesity and were associated with higher fruit and vegetable access and purchases in low-income communities. Conclusions This evaluation identified some areas for improving implementation of the Health Bucks program. Farmers’ market incentive programs like Health Bucks may be one avenue to increase access to and affordability of fruits and vegetables among low-income persons. Further research is needed to assess the potential effects of these programs on access and health outcomes. PMID:23987251

  8. 75 FR 28231 - Cotton Classification and Market News Service: Notice of Request for an Extension and Revision of...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-05-20

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-10-0037; CN-10-003] Cotton... Cotton Classification and Market News Service. DATES: Comments received by July 19, 2010. ADDITIONAL... Shethir Riva, Chief, Research and Promotion, Cotton and Tobacco Programs, Agricultural Marketing Service...

  9. Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs

    ERIC Educational Resources Information Center

    Schneider, Roberta L.

    2004-01-01

    The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…

  10. A Systems Approach to the Design and Operation of Effective Marketing Programs in Community Colleges.

    ERIC Educational Resources Information Center

    Scigliano, John A.

    1983-01-01

    Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…

  11. Personnel Characteristics, Job Satisfaction, and Organizational Styles of Television Program Directors Over Market Ranks and Station Sizes.

    ERIC Educational Resources Information Center

    Fish, Marjorie; Adams, R. C.

    A study compared the organizational styles of television station program directors (PDs) against indicators of market and department size, personnel stability, job satisfaction, and productivity. Researchers used the four types of management styles used by Likert: exploitative authoritarian, benevolent authoritarian, consultative, and…

  12. 76 FR 31573 - Cotton Research and Promotion Program: Request for Comments To Be Used in a Review of 1990...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-06-01

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-11-0036; CN-11-003] Cotton... Cotton Research and Promotion Act AGENCY: Agricultural Marketing Service, USDA. ACTION: Notice. SUMMARY: As provided for by the Cotton Research and Promotion Act Amendments of 1990, the Agricultural...

  13. Developing soft skill training for salespersons to increase total sales

    NASA Astrophysics Data System (ADS)

    Mardatillah, A.; Budiman, I.; Tarigan, U. P. P.; Sembiring, A. C.; Hendi

    2018-04-01

    This research was conducted in the multilevel marketing industry. Unprofessional salespersons behavior and responsibility can ruin the image of the multilevel marketing industry and distrust to the multilevel marketing industry. This leads to decreased company revenue due to lack of public interest in multilevel marketing products. Seeing these conditions, researcher develop training programs to improve the competence of salespersons in making sales. It was done by looking at factors that affect the level of salespersons sales. The research analyzes several factors that influence the salesperson’s sales level: presentation skills, questioning ability, adaptability, technical knowledge, self-control, interaction involvement, sales environment, and intrapersonal skills. Through the analysis of these factors with One Sample T-Test and Multiple Linear Regression methods, researchers design a training program for salespersons to increase their sales. The developed training for salespersons is basic training and special training and before training was given, salespersons need to be assessed for the effectivity and efficiency reasons.

  14. 78 FR 40746 - Urban Indian Education and Research Organization Cooperative Agreement Program; Office of Urban...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-07-08

    ... Training and Technical Assistance for UIOs, Education, Public Relations, and Marketing of UIOs This section... assistance for urban Indian organizations, and (4) education, public relations and marketing of urban Indian... and Marketing of Urban Indian Organizations A. Applicants should summarize the need to market the...

  15. Product Characteristics, Market Conditions and Contract Type: U.S. Department of Defense Use of Fixed-Price and Cost Reimbursement Contracts

    DTIC Science & Technology

    2015-07-27

    R. (2013). Municipalities’ contracting out decisions: An empirical study on motives. Local Government Studies , 39(3), 414-434. Williamson, O...please contact any of the staff listed on the Acquisition Research Program website (www.acquisitionresearch.net). i Acquisition Research Program...market conditions on the use of fixed-price and cost reimbursement contracts by the Department of Defense. When the product is easy to specify

  16. The Mixmasters: A Smart Marketing Mix Helps a Small College Dramatically Increase Student Enrollments.

    ERIC Educational Resources Information Center

    Paul, R. Dana; Stark, Ken

    1983-01-01

    Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)

  17. 75 FR 62553 - Statement of Organization, Functions, and Delegations of Authority

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-10-12

    ... dissemination channels; (7) provides communication and marketing project management expertise; (8) collaborates... director and divisions on communication and marketing science, research, practice, and public affairs; (2) leads center strategic planning for communication and marketing science and public affairs programs and...

  18. 75 FR 56019 - Domestic Dates Produced or Packed in Riverside County, CA; Increased Assessment Rate

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-09-15

    ... nutritional research, and $14,225 for marketing and media consulting. The budgeted amount for promotional..., $97,000 for promotional programs, $15,000 for nutritional research, and $28,000 for marketing and..., September 15, 2010 / Proposed Rules#0;#0; [[Page 56019

  19. Doctoral Education and Transformative Consumer Research

    ERIC Educational Resources Information Center

    Mari, Carlo

    2008-01-01

    This article examines why and how transformative consumer research (TCR) can become a relevant perspective in doctoral programs. The article draws selectively from studies published in consumer behavior, marketing, and marketing education that theoretically or empirically address this topic. It discusses the meaning and background of TCR together…

  20. Marketing, Investment, and Institutional Renewal in the Academic Research Sector. AIR 1986 Annual Forum Paper.

    ERIC Educational Resources Information Center

    Kutina, Kenneth L.; And Others

    The problem of selective renewal of basic research capability within a professional (medical) school of a major research university is addressed. Attention is directed to a strategy and process for conducting such a revitalization that includes marketing the program in a partnership modality to a local foundation. Reasons that the foundation…

  1. Differences Do Make a Difference: Recruitment Strategies for the Non-Traditional Student.

    ERIC Educational Resources Information Center

    Zamanou, Sonia

    Many colleges and universities lack a comprehensive, fully integrated marketing plan to combat high attrition rates in programs offered to non-traditional students. A clear understanding of the needs of the marketplace is crucial to an effective marketing program. Research suggests that life transitions are what motivate adults to pursue…

  2. Delivering MBA Programs in Emerging Markets: The Challenge of National Culture

    ERIC Educational Resources Information Center

    Jones, Stephanie

    2013-01-01

    Increasingly, Western-style MBA programs are being delivered in emerging markets, as the developed countries become more and more saturated with MBAs and related offerings. This article, based on the global experience of the author in teaching and assessing MBA modules including thesis and dissertation research and writing, suggests approaches to…

  3. "We Don't Recruit, We Educate": High School Program Marketing and International Baccalaureate Programmes

    ERIC Educational Resources Information Center

    Donovan, Martha K.; Lakes, Richard D.

    2017-01-01

    Public education reformers have created a widespread expectation of school choice among school consumers. School leaders adopt rigorous academic programs, like the International Baccalaureate (IB) Diploma Programme (DP) and Career Programme (CP), to improve their market position in the competitive landscape. While ample research has investigated…

  4. Teaching healthcare marketing via community research: the LifeFlight project.

    PubMed

    Cellucci, Leigh W

    2005-01-01

    Undergraduate students in Healthcare Administration programs may benefit from cooperative learning strategies such as participation in community research. Collaborating with local healthcare facilities on class projects also encourages more active engagement between the academic and practice communities. This purpose of this paper is to briefly describe one collaborative venture undertakenby undergraduates in a Marketing for Healthcare Organizations class and a LifeFlight program at a local hospital. The students carried out a survey of members in the program, conducted a SWOT analysis, and made relevant recommendations. Student evaluations of this experience were positive, as was the hospital's assessment.

  5. 77 FR 36983 - Processed Raspberry Promotion, Research and Information Program; Request for Extension and...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-06-20

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [Doc. No. AMS-FV-12-0021] Processed... Approved Information Collection AGENCY: Agricultural Marketing Service, USDA. ACTION: Request for comments... announces the Agricultural Marketing Service's (AMS) intention to request approval, from the Office of...

  6. Why Adults Participate in Education: Some Implications for Program Development of Research on Motivational Orientations.

    ERIC Educational Resources Information Center

    Darkenwald, Gordon G.

    While recent research on why adults participate in continuing education programs does not provide educational planners with any easy prescriptions for programing success, it does suggest some broad directions for more effective program development, particularly in relation to needs assessment, the promotional aspect of marketing, and the design…

  7. Ship Operation Research and Development, A Program for Industry.

    DTIC Science & Technology

    1983-01-01

    severe economic pressures. While protective legislation may still be afforded the U.S. merchant marine, both the market and the government require...national strategy to enhance the country’s competi- tive posture in international markets . 2 o Research and development pr-->,b in other countries having...operation, maritime technology, market analysis, and the use of ports and terminals. As of October 1981, the agency had 157 projects under way

  8. Army Recruiting Challenges in the 21st Century

    DTIC Science & Technology

    2008-03-15

    it is simultaneously creating hostility in the civilian market . Programs like the Joint 8 Advertising and Market Research Recruiting Database, which...valid OMB control number. 1. REPORT DATE 15 MAR 2008 2. REPORT TYPE Strategy Research Project 3. DATES COVERED 00-00-2007 to 00-00-2008 4...Middle State Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215) 662-5606. The Commission on Higher Education is an

  9. Contracting as a Science

    DTIC Science & Technology

    2012-04-30

    behavioral research (3rd ed.). New York, NY: Holt, Reinhart & Winston. Kettl, D. F. (1993). Sharing power: Public governance and private markets . Washington...seek NPS faculty research supporting the interests of our program sponsors. Finally, we serve as a “broker” to market specific research topics...is a set of general philosophical assumptions, shared by researchers in a specific field or discipline, about the character of the world and how we

  10. Contracting As A Science

    DTIC Science & Technology

    2012-04-30

    behavioral research (3rd ed.). New York, NY: Holt, Reinhart & Winston. Kettl, D. F. (1993). Sharing power: Public governance and private markets . Washington...seek NPS faculty research supporting the interests of our program sponsors. Finally, we serve as a “broker” to market specific research topics...is a set of general philosophical assumptions, shared by researchers in a specific field or discipline, about the character of the world and how we

  11. Evaluating Three Allied Health Training Programs: Exploratory Research into Curriculum Relevance and Labor Market Conditions

    ERIC Educational Resources Information Center

    Appel, Gary L.; And Others

    1977-01-01

    Presents results of a research effort designed to develop a methodology for assisting dietetic technicians, physical therapist assistants, and medical record technicians curriculum relevance, and to better understand labor market conditions affecting the utilization and distribution of midlevel technicians. (Author/LAS)

  12. Optimal GENCO bidding strategy

    NASA Astrophysics Data System (ADS)

    Gao, Feng

    Electricity industries worldwide are undergoing a period of profound upheaval. The conventional vertically integrated mechanism is being replaced by a competitive market environment. Generation companies have incentives to apply novel technologies to lower production costs, for example: Combined Cycle units. Economic dispatch with Combined Cycle units becomes a non-convex optimization problem, which is difficult if not impossible to solve by conventional methods. Several techniques are proposed here: Mixed Integer Linear Programming, a hybrid method, as well as Evolutionary Algorithms. Evolutionary Algorithms share a common mechanism, stochastic searching per generation. The stochastic property makes evolutionary algorithms robust and adaptive enough to solve a non-convex optimization problem. This research implements GA, EP, and PS algorithms for economic dispatch with Combined Cycle units, and makes a comparison with classical Mixed Integer Linear Programming. The electricity market equilibrium model not only helps Independent System Operator/Regulator analyze market performance and market power, but also provides Market Participants the ability to build optimal bidding strategies based on Microeconomics analysis. Supply Function Equilibrium (SFE) is attractive compared to traditional models. This research identifies a proper SFE model, which can be applied to a multiple period situation. The equilibrium condition using discrete time optimal control is then developed for fuel resource constraints. Finally, the research discusses the issues of multiple equilibria and mixed strategies, which are caused by the transmission network. Additionally, an advantage of the proposed model for merchant transmission planning is discussed. A market simulator is a valuable training and evaluation tool to assist sellers, buyers, and regulators to understand market performance and make better decisions. A traditional optimization model may not be enough to consider the distributed, large-scale, and complex energy market. This research compares the performance and searching paths of different artificial life techniques such as Genetic Algorithm (GA), Evolutionary Programming (EP), and Particle Swarm (PS), and look for a proper method to emulate Generation Companies' (GENCOs) bidding strategies. After deregulation, GENCOs face risk and uncertainty associated with the fast-changing market environment. A profit-based bidding decision support system is critical for GENCOs to keep a competitive position in the new environment. Most past research do not pay special attention to the piecewise staircase characteristic of generator offer curves. This research proposes an optimal bidding strategy based on Parametric Linear Programming. The proposed algorithm is able to handle actual piecewise staircase energy offer curves. The proposed method is then extended to incorporate incomplete information based on Decision Analysis. Finally, the author develops an optimal bidding tool (GenBidding) and applies it to the RTS96 test system.

  13. Influencing behavioral change by customer engagement amongst youth

    PubMed Central

    Singh, Sonal

    2011-01-01

    It is widely accepted that many social and health problems have underlying behavioral causes. Because these problems are rooted in human behavior, solutions to deal with them also lie in human behavior. This paper examines ways of integrating customer engagement in social programs to influence and initiate behavior change effectively with a special focus on youth. This work followed a theoretical deduction by use of a literature review. Social marketing places emphasis on behavior change, and one of the key challenges for social marketers is to ensure a perceived value for customers in taking up and maintaining positive behavior. If perceptions, beliefs, attitudes, and values influence behavior, then the central focus should be on the youth. Integrating youth is a prerequisite for effective social marketing programs and ultimately behavioral change. This approach will pave the way for effective brand positioning and brand loyalty in social marketing which has been lacking and requires more attention from researchers and policymakers. This paper outlines theoretical developments in social marketing that will increase the effectiveness of social marketing programs overall. Existing social marketing literature typically focuses on social marketing interventions and behavioral change. This paper uses customer engagement within a social marketing context so that social marketing programs are perceived as brands to which youth can relate. PMID:24600281

  14. Influencing behavioral change by customer engagement amongst youth.

    PubMed

    Singh, Sonal

    2011-01-01

    It is widely accepted that many social and health problems have underlying behavioral causes. Because these problems are rooted in human behavior, solutions to deal with them also lie in human behavior. This paper examines ways of integrating customer engagement in social programs to influence and initiate behavior change effectively with a special focus on youth. This work followed a theoretical deduction by use of a literature review. Social marketing places emphasis on behavior change, and one of the key challenges for social marketers is to ensure a perceived value for customers in taking up and maintaining positive behavior. If perceptions, beliefs, attitudes, and values influence behavior, then the central focus should be on the youth. Integrating youth is a prerequisite for effective social marketing programs and ultimately behavioral change. This approach will pave the way for effective brand positioning and brand loyalty in social marketing which has been lacking and requires more attention from researchers and policymakers. This paper outlines theoretical developments in social marketing that will increase the effectiveness of social marketing programs overall. Existing social marketing literature typically focuses on social marketing interventions and behavioral change. This paper uses customer engagement within a social marketing context so that social marketing programs are perceived as brands to which youth can relate.

  15. 7 CFR 3403.8 - Proposal format for phase II applications.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... FOOD AND AGRICULTURE SMALL BUSINESS INNOVATION RESEARCH GRANTS PROGRAM Preparation of Proposals § 3403... of the innovation. (iii) Market. Milestone, target dates, analyses of market size, and estimated...

  16. 7 CFR 3403.8 - Proposal format for phase II applications.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... FOOD AND AGRICULTURE SMALL BUSINESS INNOVATION RESEARCH GRANTS PROGRAM Preparation of Proposals § 3403... of the innovation. (iii) Market. Milestone, target dates, analyses of market size, and estimated...

  17. 7 CFR 3403.8 - Proposal format for phase II applications.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... FOOD AND AGRICULTURE SMALL BUSINESS INNOVATION RESEARCH GRANTS PROGRAM Preparation of Proposals § 3403... of the innovation. (iii) Market. Milestone, target dates, analyses of market size, and estimated...

  18. 7 CFR 3403.8 - Proposal format for phase II applications.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... FOOD AND AGRICULTURE SMALL BUSINESS INNOVATION RESEARCH GRANTS PROGRAM Preparation of Proposals § 3403... of the innovation. (iii) Market. Milestone, target dates, analyses of market size, and estimated...

  19. 7 CFR 1150.109 - Qualified State or regional program.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... regional program means any State or regional dairy product promotion, research or nutrition education... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy...

  20. 7 CFR 1150.109 - Qualified State or regional program.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... regional program means any State or regional dairy product promotion, research or nutrition education... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy...

  1. 7 CFR 1220.213 - Establishment and membership.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE SOYBEAN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Soybean Promotion and Research Order Soybean Program... of the Secretary, a Soybean Program Coordinating Committee to assist in the administration of this...

  2. Computer-Assisted Instruction Case Study: The Introductory Marketing Course.

    ERIC Educational Resources Information Center

    Skinner, Steven J.; Grimm, Jim L.

    1979-01-01

    Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)

  3. Do Farmers' Markets Improve Diet of Participants Using Federal Nutrition Assistance Programs? A Literature Review

    ERIC Educational Resources Information Center

    Byker, Carmen J.; Misyak, Sarah; Shanks, Justin; Serrano, Elena L.

    2013-01-01

    Farmers' markets have emerged as one health strategy to improve the access and availability of fresh foods for limited-resource audiences using federal nutrition assistance programs, although their effectiveness on dietary intake is not well understood. The review reported here evaluates the strengths and weaknesses of existing research about…

  4. Interpreting Outcomes: Using Focus Groups in Evaluation Research

    ERIC Educational Resources Information Center

    Ansay, Sylvia J.; Perkins, Daniel F.; Nelson, John

    2004-01-01

    Although focus groups continue to gain popularity in marketing and social science research, their use in program evaluation has been limited. Here we demonstrate how focus groups can benefit evaluators, program staff, policy makers and administrators by providing an in-depth understanding of program effectiveness from the perspective of…

  5. Social marketing: issues for consideration.

    PubMed

    Novelli, W D

    1983-01-01

    Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of competitive pressures found in the private sector, social organizations lack the personal accountability needed to foster the development of an effective marketing function. The challenges or problems confronting social marketing are not insurmountable. The application of the discipline for the promotion of social issues, ideas, and causes is likely to continue to grow. A need exists for a more common process of social agencies to apply marketing tools and techniques. Another need is for improved training of social marketing managers.

  6. Publicizing Your Program: Website Evaluation, Design, and Marketing Strategies

    ERIC Educational Resources Information Center

    Shroeder, Barbara A.

    2007-01-01

    This research was undertaken to study and improve the marketing efforts of the Department of Educational Technology (EDTECH) at Boise State University, recognizing the need to generate revenues based upon the new self-support structure instituted at the university and EDTECH Department. In investigating the marketing opportunities for the…

  7. Tech Prep Model for Marketing Education.

    ERIC Educational Resources Information Center

    Ruhland, Sheila K.; King, Binky M.

    A project was conducted to develop two tech prep models for marketing education (ME) in Missouri to provide a sequence of courses for skill-enhanced and time-shortened programs. First, labor market trends, employment growth projections, and business and industry labor needs in Missouri were researched and analyzed. The analysis results were used…

  8. A Broadened Sales Curriculum: Exploratory Evidence

    ERIC Educational Resources Information Center

    Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan

    2004-01-01

    This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…

  9. 75 FR 45088 - Lamb Promotion, Research, and Information Program; Notice of Request for Extension and Revision...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-08-02

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [Document AMS-LS-10-0056] Lamb Promotion... Information Collection AGENCY: Agricultural Marketing Service, USDA. ACTION: Notice and request for comments... announces the Agricultural Marketing Service's (AMS) intention to request approval from the Office of...

  10. Consumption value theory and the marketing of public health: an effective formative research tool.

    PubMed

    Nelson, Douglas G; Byus, Kent

    2002-01-01

    Contemporary public health requires the support and participation of its constituency. This study assesses the capacity of consumption value theory to identify the basis of this support. A telephone survey design used simple random sampling of adult residents of Cherokee County, Oklahoma. Factor analysis and stepwise discriminant analysis was used to identify and classify personal and societal level support variables. Most residents base societal level support on epistemic values. Direct services clientele base their support on positive emotional values derived from personal contact and attractive programs. Residents are curious about public health and want to know more about the health department. Where marketing the effectiveness of public health programs would yield relatively little support, marketing health promotion activities may attract public opposition. This formative research tool suggests a marketing strategy for public health practitioners.

  11. THE COMPARATIVE EXPERIENCE WITH TRAINING PROGRAMMES IN THE UNITED STATES AND EUROPE, RESEARCH PROGRAM ON UNEMPLOYMENT AND THE AMERICAN ECONOMY. REPRINT NUMBER 187.

    ERIC Educational Resources Information Center

    GORDON, MARGARET S.

    WITH THE MANPOWER DEVELOPMENT AND TRAINING ACT OF 1962 THE UNITED STATES EMBARKED ON A TYPE OF GOVERNMENT PROGRAM THAT HAS EXISTED IN WESTERN EUROPEAN NATIONS SINCE WORLD WAR 2. IN ALL THE EUROPEAN NATIONS STUDIED, RETRAINING PROGRAMS ARE A PERMANENT INSTRUMENT OF LABOR MARKET POLICY, AS USEFUL IN TIGHT LABOR MARKETS AS IN PERIODS OF UNEMPLOYMENT.…

  12. Eric O'Shaughnessy | NREL

    Science.gov Websites

    of residential solar PV markets. Eric leads the lab's solar data partnerships program. Eric's current green power market research. Research Interests Economic analysis, econometrics, distributed solar PV . Ardani, R. Margolis. 2018. Solar plus: Optimization of distributed solar PV through battery storage and

  13. 76 FR 52057 - Proposed Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-08-19

    ... Development and Research, HUD. ACTION: Notice of Proposed Fiscal Year (FY) 2012 Fair Market Rents (FMRs... to conduct FMR surveys or concerning further methodological explanations may be addressed to Marie L... Policy Development and Research, telephone 202-708-0590. Persons with hearing or speech impairments may...

  14. 77 FR 71195 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-11-29

    ... Year 2013; Revised AGENCY: Office of the Assistant Secretary for Policy Development and Research, HUD... concerning further methodological explanations may be addressed to Marie L. Lihn or Peter B. Kahn, Economic and Market Analysis Division, Office of Economic Affairs, Office of Policy Development and Research...

  15. 76 FR 80214 - National Dairy Promotion and Research Program; Amendments to the Order

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-12-23

    ...-0007; DA-11-02] National Dairy Promotion and Research Program; Amendments to the Order AGENCY: Agricultural Marketing Service, USDA. ACTION: Final rule. SUMMARY: This final rule amends the Dairy Promotion and Research Order (Dairy Order). The amendment modifies the number of National Dairy Promotion and...

  16. Expanding the seat belt program strategies toolbox: a starter kit for trying new program ideas.

    DOT National Transportation Integrated Search

    2016-10-01

    The purpose of this research was to explore alternative strategies for increasing seat belt use. Researchers examined behavior : change strategies proven effective in education, healthcare, advertising, and marketing, and they considered how these : ...

  17. Social marketing and public health intervention.

    PubMed

    Lefebvre, R C; Flora, J A

    1988-01-01

    The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, exchange theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.

  18. Applying the Three C’s of Sustainable Development to Defense Department Planning

    DTIC Science & Technology

    2012-04-30

    opportunity. For example, Coca - Cola aggressively pursued the water market by using its superior buyer value analysis and signaling capabilities to create a...company is to understand and communicate with its target market —smokers. Indeed, we would expect that they would understand the psychological profile of...to seek NPS faculty research supporting the interests of our program sponsors. Finally, we serve as a “broker” to market specific research topics

  19. Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation.

    PubMed

    Simon-Rusinowitz, Lori; Mahoney, Kevin J; Marks, Lori N; Simone, Kristin; Zacharias, B Lee

    2009-01-01

    Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Cash and Counseling Demonstration and Evaluation (CCDE). Focus groups were conducted in person and by conference call in two CCDE states, Arkansas and Florida. In Florida, Department of Elder Affairs and Developmental Services Program (DS) staff participated in seven focus groups. In Arkansas, four focus groups were conducted with professionals likely to come into contact with Medicaid consumers who are eligible for Arkansas' cash option program. Focus group transcripts were coded according to the project research questions. Several important lessons emerged including the importance of(a) conducting process evaluation activities, such as the social marketing focus groups, early during program implementation; (b) using multiple approaches and contacts to inform potential consumers and their families about a new, complex program; (c) carefully selecting and training personnel to conduct outreach and enrollment activities; and (d) developing specific messages to include in marketing the cash option. Using social marketing principles to examine CCDE enrollment has provided important information to enhance this program.

  20. Reducing Food Insecurity and Improving Fruit and Vegetable Intake Among Farmers' Market Incentive Program Participants.

    PubMed

    Savoie-Roskos, Mateja; Durward, Carrie; Jeweks, Melanie; LeBlanc, Heidi

    2016-01-01

    To determine whether participation in a farmers' market incentive pilot program had an impact on food security and fruit and vegetable (F&V) intake of participants. Participants in the Supplemental Nutrition Assistance Program were eligible to receive a dollar-per-dollar match up to $10/wk in farmers' market incentives. The researchers used a pretest-posttest design to measure F&V intake and food security status of 54 adult participants before and after receiving farmers' market incentives. The 6-item Behavior Risk Factor Surveillance System questionnaire and US Household Food Security Survey Module were used to measure F&V intake and food security, respectively. Wilcoxon signed-rank test was used to compare scores of F&V intake. After receiving incentives, fewer individuals reported experiencing food insecurity-related behaviors. A significantly increased intake (P < .05) was found among selected vegetables. Participation in a farmers' market incentive program was positively related to greater food security and intake of select vegetables among participants in the Supplemental Nutrition Assistance Program. Copyright © 2016 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  1. Marketing health promotion: hitting or missing the target in occupational health.

    PubMed

    Fontana, S A

    1993-10-01

    1. Occupational health nurses can use marketing strategies to plan, offer, and manage health promotion programs; and to conduct research aimed at better understanding the health needs of workers. 2. By applying a social marketing orientation to health promotion planning, occupational health nurses can tailor programs to fit employees' needs, and deliver health messages that are readily understandable to worker groups. 3. A priority in implementing any occupational health program or service is learning about the needs, desires, and health habits of employees. 4. Greater benefits to employee health may occur by targeting change in structures and systems at the workplace rather than solely focusing on lifestyle issues.

  2. Listening begins at home.

    PubMed

    Stengel, James R; Dixon, Andrea L; Allen, Chris T

    2003-11-01

    Procter & Gamble has long been regarded as a major power of the marketing world and a prime training ground for marketers. But in the summer of 2000, with half of P&G's top 15 brands losing market share and employee morale in ruins, company executives realized that the marketing organization was in trouble. Training programs had been dramatically downsized and in some cases eliminated, employees were being fast-tracked up the career ladder without sufficient time to develop and hone their skills, mentoring had all but disappeared, and the marketing career path had lost its prestige. In an attempt to rebuild P&G's marketing strength, James Stengel, the heir apparent to the chief marketing officer position, began working with University of Cincinnati professors Chris Allen and Andrea Dixon on a new training program to fix the weaknesses in the marketing organization. But when the two professors began interviewing P&G senior executives, they discovered that the plans in motion for mapping out the marketing group's recovery were based not on data but on the intuition of a few individuals at corporate headquarters. So began the most comprehensive internal research endeavor in P&G marketing's history. Using the company's existing process for consumer research, Allen and Dixon shadowed employees, conducted one-on-one interviews, held focus-group sessions, and surveyed 3,500 members of the marketing staff to learn what the company was doing right--and wrong--and what mattered most to its people. The results led to the most sweeping redesign of P&G's marketing organization in 60 years. In this article, the authors explore the value of listening to employees--and truly hearing them. One of their conclusions: A structured research process can show you what's really on employees' minds.

  3. Marketing Need-Based Financial Aid Programs: An Institutional Case Study

    ERIC Educational Resources Information Center

    Knight, Mary Beth

    2010-01-01

    Colleges and universities represent one of the most utilized sources of need-based financial aid information for students and families, and yet most research in access marketing is focused at the national and state levels. There is sparse published information about the effects of financial aid marketing observed through quantitative analysis, in…

  4. 78 FR 52129 - Cotton Classification and Market News Service: Notice of Request for an Extension and Revision of...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-08-22

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-13-0045] Cotton Classification... Cotton Classification and Market News Service. DATES: Comments received by October 21, 2013 will be... concerning this proposal to Shethir M. Riva, Chief, Research and Promotion Staff, Cotton and Tobacco Programs...

  5. The Effect of Culture on the Academic Honesty of Marketing and Business Students

    ERIC Educational Resources Information Center

    Payan, Janice; Reardon, James; McCorkle, Denny E.

    2010-01-01

    Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…

  6. Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

    ERIC Educational Resources Information Center

    Smykla, Evelyn Ortiz, Comp.

    1999-01-01

    This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

  7. 7 CFR 1207.506 - Policy.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... effective and continuous coordinated program of marketing research, development, advertising, and promotion... AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POTATO RESEARCH AND PROMOTION PLAN...

  8. 78 FR 61667 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-10-03

    ... Development and Research, HUD. ACTION: Notice of Final Fiscal Year (FY) 2014 Fair Market Rents (FMRs). SUMMARY.... Questions on how to conduct FMR surveys or concerning further methodological explanations may be addressed..., Office of Policy Development and Research, telephone 202-708-0590. Persons with hearing or speech...

  9. 75 FR 11553 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-03-11

    ... further methodological explanations may be addressed to Marie L. Lihn or Lynn A. Rodgers, Economic and Market Analysis Division, Office of Economic Affairs, Office of Policy Development and Research..., Assistant Secretary for Policy Development and Research. [FR Doc. 2010-5168 Filed 3-10-10; 8:45 am] BILLING...

  10. An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

    DTIC Science & Technology

    1981-09-01

    Other, more general, developments in statistics and mathematical programming (duality) theories and methods are also briefly discussed for their possible bearing on further uses in marketing research and management. (Author)

  11. 78 FR 32228 - Cotton Research and Promotion Program: Determination of Whether To Conduct a Referendum Regarding...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-05-29

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-12-0029] Cotton Research and Promotion Program: Determination of Whether To Conduct a Referendum Regarding 1990 Amendments to the Cotton... of the 1990 amendments to the Cotton Research and Promotion Act (Act). The 1990 amendments require...

  12. 7 CFR 1220.217 - Compensation and reimbursement.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE SOYBEAN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Soybean Promotion and Research Order Soybean Program...

  13. 7 CFR 1220.217 - Compensation and reimbursement.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE SOYBEAN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Soybean Promotion and Research Order Soybean Program...

  14. Naval Sea Systems Command Acquisition Strategy Guide v1.0

    DTIC Science & Technology

    2010-04-01

    necessary to perform the contract. 2. Program context in overall prime system and major subsystem level industry sector and market . 3...organizations, and with industry through maximum use of alerts and the Government- Industry Data Exchange Program (GIDEP). 6.9 Military Equipment Valuation...simplified acquisition threshold. (2) The head of an agency shall use the results of market research to determine whether there are commercial

  15. Global Markets. Unit 4. Level 1. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 301-04.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on global markets in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding the…

  16. A Gap in the Literature: The Influence of the Design, Operations, and Marketing of Student Aid Programs on College-Going Plans and Behaviors

    ERIC Educational Resources Information Center

    Perna, Laura W.

    2005-01-01

    This article describes what is known from prior research about the impact of student financial aid program design, operations, and marketing on the formation of family (including parents' and children's) college-going aspirations, expectations, and plans, and the resulting college-going behaviors of potential students. The review focuses on the…

  17. Marketing Analysis. Unit 8. Level 2. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 302-8.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for…

  18. Marketing Analysis. Unit 8. Level 1. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 301-8.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…

  19. Marketing Analysis. Unit 8. Level 3. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 303-8.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and…

  20. Hypermedia and Research Methodology: An Associative Research Model. Final Report.

    ERIC Educational Resources Information Center

    City Univ. of New York, NY. Bernard Baruch Coll.

    The purpose of the project described in this three-part report was to test the value of hypermedia for library instruction. The project included the development of a hypermedia program built around a marketing topic; implementation and testing of the program with one group of students assigned to use the new program; evaluation of the project by…

  1. 7 CFR 1215.15 - Programs, plans, and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order...

  2. 7 CFR 1215.15 - Programs, plans, and projects.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order...

  3. 7 CFR 1215.15 - Programs, plans, and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order...

  4. 7 CFR 1215.15 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order...

  5. 7 CFR 1215.15 - Programs, plans, and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order...

  6. 7 CFR 1209.16 - Programs, plans, and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information...

  7. 7 CFR 1209.16 - Programs, plans, and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information...

  8. 7 CFR 1209.16 - Programs, plans, and projects.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information...

  9. 7 CFR 1209.16 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information...

  10. 7 CFR 1209.16 - Programs, plans, and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information...

  11. Strut your SmartWay Stuff

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  12. Affiliates: Take the Affiliate Challenge

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  13. Evaluating social marketing programs.

    PubMed

    1988-01-01

    Contraceptive social marketing programs (CSM) which use commercial marketing techniques and distribution networks to sell contraceptives at subsidized prices, have become an important source of contraceptives in many developing countries. However, research is needed to determine the extent to which CSM programs are recruiting new users or simply serving as an alternate source for those who already use contraceptives. 1st begun in India in 1967, today CSM programs are selling contraceptives in more than 20 countries, mostly selling condoms because they do not require medical supervision or usually have to be registered with governments as a pharmaceutical product. Most also sell oral contraceptives. Advertising is used to promote the program, both brand and generic, about family planning and the advantages of small families. In some countries only generic promotion is permitted. A CSM program begins with research on the marketplace and needs of potential customers, including baseline studies, group discussions, and personal interviews. Monitoring is done by market research on usage, acceptability and adequacy of distribution. Focus groups and surveys are also used. Evaluation methodologies are similar to those used in program planning and monitoring, including consumer intercept surveys and tracking studies. Program impact is an area often neglected, probably because of the unusual relationship between the private and public sectors that occurs in CSM. Couple-years of protection is the common measurement of impact, estimated from sales data (13 cycles of pills or 100 condoms or doses of spermicide/year is assumed to prevent conception). This method can be used to assess the contributions of different methods and distribution systems and to compare their cost-effectiveness by calculating the cost per couple-year of protection provided. Limitations on this measurement method are inability to discriminate sporadic use from careful compliance; sales may be substitutes for obtaining contraceptives from other sources. Consumer-intercept surveys can distinguish "switchers" from users. National, household and census surveys can also have a few questions directly related to CSM and provide secondary data to measure program impact.

  14. Understanding and reaching family forest owners: lessons from social marketing research

    Treesearch

    Brett J. Butler; Mary Tyrrell; Geoff Feinberg; Scott VanManen; Larry Wiseman; Scott Wallinger

    2007-01-01

    Social marketing--the use of commercial marketing techniques to effect positive social change--is a promising means by which to develop more effective and efficient outreach, policies, and services for family forest owners. A hierarchical, multivariate analysis based on landowners' attitudes reveals four groups of owners to whom programs can be tailored: woodland...

  15. Air Force Manufacturing Technology. Year 2000 Project Book

    DTIC Science & Technology

    2000-01-01

    Electronic Warfare Component Manufacturing 13 National Center for Manufacturing Science 14 Product Research Market Analysis System 15 Electronics Acoustic...other agile organizations that can respond to rapidly changing market demands. Approach This program demonstrated and evaluated the advanced design...production worker contact with customers and suppliers; shopfloor identification of new technologies, markets , and products; and strategic planning to assure

  16. Hospital successes and failures indicate change in hospital marketing.

    PubMed

    Krampf, R F; Miller, D W

    1993-01-01

    Marketing has become an essential management function for hospitals during the past decade. A number of changes have occurred in hospital marketing as they have progressed through the marketing adoption process. A survey of Hospital CEOs reporting hospital successes and failures in the area of marketing have recently placed emphasis on sales and advertising based upon marketing research programs thus indicating entrance into the "Integrated Tactical Marketing" phase. This study also indicates that a few hospitals have entered the "Strategic Marketing Orientation" phase while future plans reported by the CEOs provide evidence that this trend is likely to continue.

  17. NASA's commercial research plans and opportunities

    NASA Technical Reports Server (NTRS)

    Arnold, Ray J.

    1992-01-01

    One of the primary goals of the National Aeronautics and Space Administration's (NASA) commercial space development plan is to encourage the development of space-based products and markets, along with the infrastructure and transportation that will support those products and markets. A three phased program has been instituted to carry out this program. The first phase utilizes government grants through the Centers for the Commercial Development of Space (CCDS) for space-related, industry driven research; the development of a technology data base; and the development of commercial space transportation and infrastructure. The second phase includes the development of these technologies by industry for new commercial markets, and features unique industry/government collaborations such as Joint Endeavor Agreements. The final phase will feature technical applications actually brought to the marketplace. The government's role will be to support industry required infrastructure to encourage start-up markets and industries through follow-on development agreements such as the Space Systems Development Agreement. The Office of Commercial Programs has an aggressive flight program underway on the Space Shuttle, suborbital rockets, orbital expendable launch vehicles, and the Commercial Middeck Accommodation Module with SPACEHAB Inc. The Office of Commercial Program's has been allocated 35 percent of the U.S. share of the Space Station Freedom resources for 1997 utilization. A utilization plan has been developed with the Centers for the Commercial Development of Space and has identified eleven materials processing and biotechnology payloads occupying 5 double racks in the pressurized module as well as two payloads external to the module in materials exposure and environment monitoring. The Office of Commercial Programs will rely on the Space Station Freedom to provide the long duration laboratory component for space-based commercial research.

  18. NASA's commercial research plans and opportunities

    NASA Astrophysics Data System (ADS)

    Arnold, Ray J.

    One of the primary goals of the National Aeronautics and Space Administration's (NASA) commercial space development plan is to encourage the development of space-based products and markets, along with the infrastructure and transportation that will support those products and markets. A three phased program has been instituted to carry out this program. The first phase utilizes government grants through the Centers for the Commercial Development of Space (CCDS) for space-related, industry driven research; the development of a technology data base; and the development of commercial space transportation and infrastructure. The second phase includes the development of these technologies by industry for new commercial markets, and features unique industry/government collaborations such as Joint Endeavor Agreements. The final phase will feature technical applications actually brought to the marketplace. The government's role will be to support industry required infrastructure to encourage start-up markets and industries through follow-on development agreements such as the Space Systems Development Agreement. The Office of Commercial Programs has an aggressive flight program underway on the Space Shuttle, suborbital rockets, orbital expendable launch vehicles, and the Commercial Middeck Accommodation Module with SPACEHAB Inc. The Office of Commercial Program's has been allocated 35 percent of the U.S. share of the Space Station Freedom resources for 1997 utilization. A utilization plan has been developed with the Centers for the Commercial Development of Space and has identified eleven materials processing and biotechnology payloads occupying 5 double racks in the pressurized module as well as two payloads external to the module in materials exposure and environment monitoring. The Office of Commercial Programs will rely on the Space Station Freedom to provide the long duration laboratory component for space-based commercial research.

  19. Integrating Social Marketing Into Fijian HIV/AIDS Prevention Programs: Lessons From Systematic Review.

    PubMed

    Sewak, Aarti; Singh, Gurmeet

    2017-01-01

    Social marketing techniques have been tested and proven useful within the health sector worldwide. In Fiji, social marketing was introduced in the early 1990s, and more rapidly during the last decade to improve national response to an increasing incidence of sexually transmitted infections (STIs) such as human immunodeficiency virus (HIV) and acquired immune deficiency syndrome (AIDS). Given the limited amount of research in the area of program evaluation in Pacific Island Countries and Territories (PICTs), this study systematically analyzes five Fijian HIV/AIDS prevention programs through Andreasen's benchmark criteria, in order to identify gaps in program design that ultimately impact program effectiveness. Assessment results unveil some interesting trends regarding the focus and applications of past Fijian HIV/AIDS prevention programs in the past decade. This article discusses these findings and other valuable lessons for future HIV/AIDS prevention strategies in Fiji and elsewhere.

  20. Chinese Students' Choice of Transnational Higher Education in a Globalized Higher Education Market: A Case Study of W University

    ERIC Educational Resources Information Center

    Fang, Wenhong; Wang, Shen

    2014-01-01

    This research studies Chinese students' choice of transnational higher education in the context of the higher education market. Through a case study of the students in the transnational higher education programs of W University, the research finds that Chinese students' choice of transnational higher education is a complicated decision-making that…

  1. Prevention of alcohol and drug abuse: what works?

    PubMed

    Kumpfer, Karol L

    2002-09-01

    There is no single "best" prevention program, and no one program or approach will stop all drug use. There are many effective research-based programs; the best approach for any particular population requires selecting the best intervention for the target population on the basis of a knowledge of the risk and protective factors in that population. Unfortunately, the most highly marketed school or family programs are generally not those programs with the best outcomes. The best approach to prevention is to begin early to reduce emerging behavioral and emotional problems in youth. Longer-lasting effects should accrue from changing school, community, and family environmental conditions that promote and maintain drug problems in youth. More and more prevention specialists are considering moving from a focus on the individual to changes in total systems or the environmental contexts that promote or hinder drug use. On the basis of economic considerations, the "whole family" systems-change approach of family skills training classes is becoming popular even in the managed care environment. The greatest challenge facing the drug abuse prevention field is to get information out to practitioners and communities about the best prevention programs, approaches, and principles of effectiveness. Researchers and funding agencies must learn how to effectively market the most successful programs to bridge the gap between research and practice. We must become as effective at marketing drug prevention programs as drug dealers are at promoting and selling drugs. Communities need health care professionals who are knowledgeable about substance abuse prevention and who can advocate the implementation and ongoing improvement of prevention programs with known effectiveness.

  2. Ethics in public health research: masters of marketing: bringing private sector skills to public health partnerships.

    PubMed

    Curtis, Valerie A; Garbrah-Aidoo, Nana; Scott, Beth

    2007-04-01

    Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public-Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included how to (1) understand consumer motivation, (2) employ 1 single unifying idea, (3) plan for effective reach, and (4) ensure effectiveness before national launch. After the first marketing program, 71% of Ghanaian mothers knew the television ad and the reported rates of handwashing with soap increased. Conditions for the expansion of such partnerships include a wider appreciation of what consumer marketing is, what it can do for public health, and the potential benefits to industry. Although there are practical and philosophical difficulties, there are many opportunities for such partnerships.

  3. 7 CFR 1206.10 - Information.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 7 Agriculture 10 2014-01-01 2014-01-01 false Information. 1206.10 Section 1206.10 Agriculture... INFORMATION Mango Promotion, Research, and Information Order Definitions § 1206.10 Information. Information means information and programs that are designed to develop new markets, marketing strategies, increase...

  4. 7 CFR 1206.10 - Information.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 7 Agriculture 10 2011-01-01 2011-01-01 false Information. 1206.10 Section 1206.10 Agriculture... INFORMATION Mango Promotion, Research, and Information Order Definitions § 1206.10 Information. Information means information and programs that are designed to develop new markets, marketing strategies, increase...

  5. 7 CFR 1206.10 - Information.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 7 Agriculture 10 2013-01-01 2013-01-01 false Information. 1206.10 Section 1206.10 Agriculture... INFORMATION Mango Promotion, Research, and Information Order Definitions § 1206.10 Information. Information means information and programs that are designed to develop new markets, marketing strategies, increase...

  6. 7 CFR 1206.10 - Information.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 7 Agriculture 10 2012-01-01 2012-01-01 false Information. 1206.10 Section 1206.10 Agriculture... INFORMATION Mango Promotion, Research, and Information Order Definitions § 1206.10 Information. Information means information and programs that are designed to develop new markets, marketing strategies, increase...

  7. 7 CFR 1206.10 - Information.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Information. 1206.10 Section 1206.10 Agriculture... INFORMATION Mango Promotion, Research, and Information Order Definitions § 1206.10 Information. Information means information and programs that are designed to develop new markets, marketing strategies, increase...

  8. [Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report].

    PubMed

    Beerli-Palacio, Asunción; Martín-Santana, Josefa D; Porta, Miquel

    2008-04-01

    Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).

  9. 77 FR 31839 - Wind and Water Power Program

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-05-30

    ... DEPARTMENT OF ENERGY Office of Energy Efficiency and Renewable Energy Wind and Water Power Program... projects. The 2012 Wind and Water Power Program, Wind Power Peer Review Meeting will review wind technology development and market acceleration and deployment projects from the Program's research and development...

  10. SmartWay Global Green Freight Action Webinar

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  11. 2016 SmartWay Awardee Best Practices Webinar

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  12. Global Markets. Unit 4. Level 2. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 302-04.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on global markets in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a…

  13. Commercial Building Energy Asset Rating Program -- Market Research

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    McCabe, Molly J.; Wang, Na

    2012-04-19

    Under contract to Pacific Northwest National Laboratory, HaydenTanner, LLC conducted an in-depth analysis of the potential market value of a commercial building energy asset rating program for the U.S. Department of Energy (DOE) Office of Energy Efficiency and Renewable Energy. The market research objectives were to: (1) Evaluate market interest and need for a program and tool to offer asset rating and rapidly identify potential energy efficiency measures for the commercial building sector. (2) Identify key input variables and asset rating outputs that would facilitate increased investment in energy efficiency. (3) Assess best practices and lessons learned from existing nationalmore » and international energy rating programs. (4) Identify core messaging to motivate owners, investors, financiers, and others in the real estate sector to adopt a voluntary asset rating program and, as a consequence, deploy high-performance strategies and technologies across new and existing buildings. (5) Identify leverage factors and incentives that facilitate increased investment in these buildings. To meet these objectives, work consisted of a review of the relevant literature, examination of existing and emergent asset and operational rating systems, interviews with industry stakeholders, and an evaluation of the value implication of an asset label on asset valuation. This report documents the analysis methodology and findings, conclusion, and recommendations. Its intent is to support and inform the DOE Office of Energy Efficiency and Renewable Energy on the market need and potential value impacts of an asset labeling and diagnostic tool to encourage high-performance new buildings and building efficiency retrofit projects.« less

  14. [Marketing in the world of blood donation].

    PubMed

    Daigneault, Sylvie

    2007-05-01

    Public and non-profit organizations have long debated how marketing concepts and management styles apply to their sector of activity as they are largely derived from principles of consumerism and economic decision-making proper to the private sector. The arrival of marketing in the world of blood donation is no exception. The purpose of this article is to illustrate concretely how marketing techniques can contribute in achieving the objectives of a blood donation program: a marketing model that is adapted to the realities of blood donation in Quebec. Although types of marketing are as varied as the fields they are used in, the major marketing activities of this program fall under positioning, operational or relationship marketing. The process is presented in the form of a cycle that includes four major phases containing all marketing functions, that is, raising public awareness, acquiring a clientele, client retention and loyalty building, and establishing the relationship. Finally, the information and effective management of information are at the heart of the marketing process. In fact, research, understanding our customers and their expectations, and measuring our performance are essential for the success of any marketing initiative.

  15. Ethics in Public Health Research

    PubMed Central

    Curtis, Valerie A.; Garbrah-Aidoo, Nana; Scott, Beth

    2007-01-01

    Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public–Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included how to (1) understand consumer motivation, (2) employ 1 single unifying idea, (3) plan for effective reach, and (4) ensure effectiveness before national launch. After the first marketing program, 71% of Ghanaian mothers knew the television ad and the reported rates of handwashing with soap increased. Conditions for the expansion of such partnerships include a wider appreciation of what consumer marketing is, what it can do for public health, and the potential benefits to industry. Although there are practical and philosophical difficulties, there are many opportunities for such partnerships. PMID:17329646

  16. 7 CFR 1150.115 - Research.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 7 Agriculture 9 2013-01-01 2013-01-01 false Research. 1150.115 Section 1150.115 Agriculture... AND ORDERS; MILK), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy Promotion and Research Order Definitions § 1150.115 Research. Research means studies testing the effectiveness of market...

  17. 7 CFR 1150.115 - Research.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Research. 1150.115 Section 1150.115 Agriculture... and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy Promotion and Research Order Definitions § 1150.115 Research. Research means studies testing the effectiveness of market...

  18. 7 CFR 1150.115 - Research.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 7 Agriculture 9 2012-01-01 2012-01-01 false Research. 1150.115 Section 1150.115 Agriculture... and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy Promotion and Research Order Definitions § 1150.115 Research. Research means studies testing the effectiveness of market...

  19. 7 CFR 1150.115 - Research.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 7 Agriculture 9 2014-01-01 2013-01-01 true Research. 1150.115 Section 1150.115 Agriculture... AND ORDERS; MILK), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy Promotion and Research Order Definitions § 1150.115 Research. Research means studies testing the effectiveness of market...

  20. 7 CFR 1150.115 - Research.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 7 Agriculture 9 2011-01-01 2011-01-01 false Research. 1150.115 Section 1150.115 Agriculture... and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy Promotion and Research Order Definitions § 1150.115 Research. Research means studies testing the effectiveness of market...

  1. Improving fruit and vegetable consumption among low-income customers at farmers markets: Philly Food Bucks, Philadelphia, Pennsylvania, 2011.

    PubMed

    Young, Candace R; Aquilante, Jennifer L; Solomon, Sara; Colby, Lisa; Kawinzi, Mukethe A; Uy, Nicky; Mallya, Giridhar

    2013-10-03

    We evaluated whether Philly Food Bucks, a bonus incentive program at farmers markets, is associated with increased fruit and vegetable consumption and Supplemental Nutrition Assistance Program (SNAP) sales at farmers markets in low-income areas. A convenience sample of 662 customers at 22 farmers markets in low-income neighborhoods in Philadelphia, Pennsylvania, was surveyed via face-to-face interviews. Questions addressed shopping characteristics, self-reported change in fruit and vegetable consumption, whether customers tried new fruits or vegetables, use of Philly Food Bucks, and demographic information. Market-level SNAP sales and Philly Food Bucks redemption data were also collected to monitor sales patterns. Philly Food Bucks users were significantly more likely than nonusers to report increasing fruit and vegetable consumption (OR, 2.4; 95% CI, 1.6-3.7; P < .001) and to report trying new fruits or vegetables (OR 1.8; 95% CI, 1.2-2.7; P = .006). At the market level, average SNAP sales more than doubled at farmers markets in low-income areas in the first 2 years of the Philly Food Bucks program. At the city's largest farmers market in a low-income area, the program was associated with an almost 5-fold higher increase in annual SNAP sales compared with baseline. Results from this study demonstrate that a bonus incentive program tied to SNAP was associated with self-reported increases in fruit and vegetable consumption and increased SNAP sales at participating farmers markets in low-income communities. More research is warranted to evaluate the long-term impact of bonus incentives on farmers market use, dietary behaviors, and health outcomes.

  2. 7 CFR 1221.14 - Information.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 7 Agriculture 10 2013-01-01 2013-01-01 false Information. 1221.14 Section 1221.14 Agriculture... INFORMATION ORDER Sorghum Promotion, Research, and Information Order Definitions § 1221.14 Information. Information means information and programs that are designed to develop new markets and marketing strategies...

  3. 7 CFR 1221.14 - Information.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 7 Agriculture 10 2012-01-01 2012-01-01 false Information. 1221.14 Section 1221.14 Agriculture... INFORMATION ORDER Sorghum Promotion, Research, and Information Order Definitions § 1221.14 Information. Information means information and programs that are designed to develop new markets and marketing strategies...

  4. 7 CFR 1221.14 - Information.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 7 Agriculture 10 2011-01-01 2011-01-01 false Information. 1221.14 Section 1221.14 Agriculture... INFORMATION ORDER Sorghum Promotion, Research, and Information Order Definitions § 1221.14 Information. Information means information and programs that are designed to develop new markets and marketing strategies...

  5. 7 CFR 1221.14 - Information.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 7 Agriculture 10 2014-01-01 2014-01-01 false Information. 1221.14 Section 1221.14 Agriculture... INFORMATION ORDER Sorghum Promotion, Research, and Information Order Definitions § 1221.14 Information. Information means information and programs that are designed to develop new markets and marketing strategies...

  6. 7 CFR 1221.14 - Information.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Information. 1221.14 Section 1221.14 Agriculture... INFORMATION ORDER Sorghum Promotion, Research, and Information Order Definitions § 1221.14 Information. Information means information and programs that are designed to develop new markets and marketing strategies...

  7. Managing Institutional Image.

    ERIC Educational Resources Information Center

    Melchiori, Gerlinda S.

    1990-01-01

    A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)

  8. 13 CFR 125.19 - When may a contracting officer set-aside a procurement for SDVO SBCs?

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... award will be made at fair market prices. This requirement does not preclude a contracting officer from making an award to a small business under the 8(a) BD, HUBZone, SDVO SBC or WOSB Programs. (2... delivery and award will be made at fair market prices. However, after conducting market research, the...

  9. Planning and development of the Better Bites program: a pricing manipulation strategy to improve healthy eating in a hospital cafeteria.

    PubMed

    Liebert, Mina L; Patsch, Amy J; Smith, Jennifer Howard; Behrens, Timothy K; Charles, Tami; Bailey, Taryn R

    2013-07-01

    The Better Bites program, a hospital cafeteria nutrition intervention strategy, was developed by combining evidence-based practices with hospital-specific formative research, including key informant interviews, the Nutrition Environment Measures Study in Restaurants, hospital employee surveys, and nutrition services staff surveys. The primary program components are pricing manipulation and marketing to promote delicious, affordable, and healthy foods to hospital employees and other cafeteria patrons. The pricing manipulation component includes decreasing the price of the healthy items and increasing the price of the unhealthy items using a 35% price differential. Point-of-purchase marketing highlights taste, cost, and health benefits of the healthy items. The program aims to increase purchases of healthy foods and decrease purchases of unhealthy foods, while maintaining revenue neutrality. This article addresses the formative research, planning, and development that informed the Better Bites program.

  10. Target marketing for the hospital-based wellness center.

    PubMed

    Cangelosi, J D

    1997-01-01

    The American population is aging, medical technology is advancing, and life expectancies are on the rise. At the same time hospitals are looking for additional sources of income due to the pressures of government regulations and managed care. One of the options for hospitals looking for additional sources of income is the hospital-based but free-standing comprehensive wellness and fitness center. Such centers go beyond the facilities, programs and services offered by traditional health and fitness centers. In addition to physical fitness programs, hospital-based wellness centers offer programs in CPR, nutrition, weight control and many other programs of interest to an aging but active American populace. This research documents the hospital industry, wellness industry and the prospects of success or failure for he hospital attempting such a venture. The focus of the research is the experience of a particular hospital with regard to the programs, facilities and services deemed most important by its target market.

  11. Review and Evaluation of Internal Control in the Department of the Navy.

    DTIC Science & Technology

    1984-03-01

    marketing Formulating adver- Controlling placement policies tising programs of advertisements Setting research Deciding on policies research projects Choosing...proper command level. with laws, regulations, treatires, and management policy. The command, base, or unit Written defintions of authorized activities...informa- tion to the members of the operating management ... Management also has a responsibility to maintain its access to the capital market and ... to

  12. Successful Community College Fund-Raising Programs

    ERIC Educational Resources Information Center

    Anderson, Spencer

    2005-01-01

    This article describes a study whose primary purposes were to determine the characteristics of an effective fund-raising program, the marketing practices that contribute to the success of a fund-raising program, and factors of the development system's influence on a fund-raising program. This study utilized a Delphi research instrument. Initially,…

  13. NREL Photovoltaic Program. FY 1994 annual report, October 1, 1993--September 30, 1994

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    NONE

    1995-06-01

    This report summarizes the in-house and subcontracted research and development activities under the National renewable Energy Laboratory (NREL) Photovoltaics (PV) program for fiscal year 1994. Research is organized under the following areas; PV program management; crystalline silicon and advanced devices; thin-film PV technologies; PV manufacturing; PV module and system performance and engineering; and PV applications and markets.

  14. Diffusion of Energy Efficient Technology in Commercial Buildings: An Analysis of the Commercial Building Partnerships Program

    NASA Astrophysics Data System (ADS)

    Antonopoulos, Chrissi Argyro

    This study presents findings from survey and interview data investigating replication of green building measures by Commercial Building Partnership (CBP) partners that worked directly with the Pacific Northwest National Laboratory (PNNL). PNNL partnered directly with 12 organizations on new and retrofit construction projects, which represented approximately 28 percent of the entire U.S. Department of Energy (DOE) CBP program. Through a feedback survey mechanism, along with personal interviews, quantitative and qualitative data were gathered relating to replication efforts by each organization. These data were analyzed to provide insight into two primary research areas: 1) CBP partners' replication efforts of green building approaches used in the CBP project to the rest of the organization's building portfolio, and, 2) the market potential for technology diffusion into the total U.S. commercial building stock, as a direct result of the CBP program. The first area of this research focused specifically on replication efforts underway or planned by each CBP program participant. The second area of this research develops a diffusion of innovations model to analyze potential broad market impacts of the CBP program on the commercial building industry in the United States. Findings from this study provided insight into motivations and objectives CBP partners had for program participation. Factors that impact replication include motivation, organizational structure and objectives firms have for implementation of energy efficient technologies. Comparing these factors between different CBP partners revealed patterns in motivation for constructing energy efficient buildings, along with better insight into market trends for green building practices. The optimized approach to the CBP program allows partners to develop green building parameters that fit the specific uses of their building, resulting in greater motivation for replication. In addition, the diffusion model developed for this analysis indicates that this method of market prediction may be used to adequately capture cumulative construction metrics for a whole-building analysis as opposed to individual energy efficiency measures used in green building.

  15. Photovoltaic energy program overview, fiscal year 1991

    NASA Astrophysics Data System (ADS)

    1992-02-01

    The Photovoltaics Program Plan, FY 1991 to FY 1995 builds on the accomplishments of the past 5 years and broadens the scope of program activities for the future. The previous plan emphasized materials and PV cell research. Under the balanced new plan, the PV Program continues its commitment to strategic research and development (R&D) into PV materials and processes, while also beginning work on PV systems and helping the PV industry encourage new markets for photovoltaics. A major challenge for the program is to assist the US PV industry in laying the foundation for at least 1000 MW of installed PV capacity in the United States and 500 MW internationally by 2000. As part of the new plan, the program expanded the scope of its activities in 1991. The PV Program is now addressing many new aspects of developing and commercializing photovoltaics. It is expanding activities with the US PV industry through the PV Manufacturing Technology (PVMaT) project, designed to address US manufacturers' immediate problems; providing technical assistance to potential end users such as electric utilities; and the program is turning its attention to encouraging new markets for PV. In 1991, for example, the PV Program initiated a new project with the PV industry to encourage a domestic market for PV applications in buildings and began cooperative ventures to support other countries such as Mexico to use PV in their rural electrification programs. This report reviews some of the development, fabrication and manufacturing advances in photovoltaics this year.

  16. Community-based prevention marketing: organizing a community for health behavior intervention.

    PubMed

    Bryant, Carol A; Brown, Kelli R McCormack; McDermott, Robert J; Forthofer, Melinda S; Bumpus, Elizabeth C; Calkins, Susan A; Zapata, Lauren B

    2007-04-01

    This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.

  17. Integrating Research into the MDE Program.

    ERIC Educational Resources Information Center

    Sanders, Lester E.; Lynd, Robert

    1982-01-01

    Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

  18. Research Libraries: Measurement, Management, Marketing. Minutes of the Meeting of the Association of Research Libraries (108th, Minneapolis, Minnesota, May 1-2, 1986).

    ERIC Educational Resources Information Center

    Daval, Nicola, Ed.

    Program presentations on issues related to the use of statistics by research libraries and business meeting minutes are combined in this report from the Association of Research Libraries (ARL). The full text is provided for the three papers on the program theme that were presented at the meeting: (1) "Information to Manage--The Economics of…

  19. Lost in translation: bridging gaps between design and evidence-based design.

    PubMed

    Watkins, Nicholas; Keller, Amy

    2008-01-01

    The healthcare design community is adopting evidence-based design (EBD) at a startling rate. However, the role of research within an architectural practice is unclear. Reasons for the lack of clarity include multiple connotations of EBD, the tension between a research-driven market and market-driven research, and the competing expectations and standards of design practitioners and researchers. Research as part of EBD should be integral with the design process so that research directly contributes to building projects. Characteristics of a comprehensive programming methodology to close the gap between design and EBD are suggested.

  20. 78 FR 25295 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-04-30

    ... Year 2013; Revised AGENCY: Office of the Assistant Secretary for Policy Development and Research, HUD... program staff. Questions on how to conduct FMR surveys or concerning further methodological explanations... Economic Affairs, Office of Policy Development and Research, telephone 202-708-0590. Persons with hearing...

  1. A social marketing model for disseminating research-based treatments to addictions treatment providers.

    PubMed

    Martin, G W; Herie, M A; Turner, B J; Cunningham, J A

    1998-11-01

    Researchers must develop effective strategies for disseminating research-based treatments. This study evaluates the application of a dissemination model based on principles of social marketing and diffusion theory. A case study describes how the model was implemented. A qualitative design was employed to examine rates of adoption and adaptation of an early intervention program by a targeted system of addictions agencies. The interventions were developed at the Addiction Research Foundation in Toronto and disseminated to Assessment and Referral (A/R) Centres in Ontario, Canada. Study participants included the managers and a designated therapist for 33 participating A/R centres. Managers were asked mainly open-ended questions concerning whether their agency had made a formal decision to adopt the intervention and whether therapists in their agency were using the early intervention program. "Adoption" was operationalized as offering the complete four-session intervention to at least one client. At 12 months after the completion of training workshops, 68% of 34 agencies in the target system had adopted the program while 85% of the agencies were using some components of the intervention with clients. The dissemination model appeared to be effective although its application proved to be time-consuming and labour-intensive. The "market analysis", systems focus and field-test components of the model appeared to contribute to its success.

  2. Research Staff | Buildings | NREL

    Science.gov Websites

    Research Staff Research Staff Photo of Roderick Jackson Roderick Jackson Laboratory Program Manager -related research at NREL. He works closely with senior laboratory management to set the strategic agenda for NREL's buildings portfolio, including all research, development, and market implementation

  3. 7 CFR 1250.361 - Right of the Secretary.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Right of the Secretary. 1250.361 Section 1250.361 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING... Research and Promotion Order Miscellaneous § 1250.361 Right of the Secretary. All fiscal matters, programs...

  4. Focus Groups Help To Focus the Marketing Strategy.

    ERIC Educational Resources Information Center

    Ashar, Hanna; Lane, Maureen

    1996-01-01

    A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…

  5. Community food environments and healthy food access among older adults: A review of the evidence for the Senior Farmers' Market Nutrition Program (SFMNP).

    PubMed

    O'Dare Wilson, Kellie

    2017-04-01

    Although an array of federal, state, and local programs exist that target food insecurity and the specific nutritional needs of seniors, food insecurity among older adults in the United States remains a persistent problem, particularly in minority and rural populations. Food insecurity is highly predictive of inadequate fresh fruit and vegetable (FFV) consumption in particular. The Senior Farmers' Market Nutrition Program (SFMNP) is a community-based program to help seniors purchase FFVs at farmer's markets in their neighborhoods. The SFMNP continues to grow; however, little is known about the effectiveness of the program. The purposes of this article are to (1) highlight the importance of community and neighborhood based food insecurity programs, specifically emphasizing the importance of FFV access for seniors, (2) review the current state of the evidence on the SFMNP, and (3) provide recommendations for researchers and policy-makers wishing to continue to advance the knowledge base in neighborhood-based food security among older adults.

  6. The National Shipbuilding Research Program. National Workshop (4th) on Human Resource Innovation in Shipbuilding and Ship Repair

    DTIC Science & Technology

    1995-11-01

    SHIP PRODUCTION COMMITTEE FACILITIES AND ENVIRONMENTAL EFFECTS SURFACE PREPARATION AND COATINGS DESIGN/PRODUCTION INTEGRATION HUMAN RESOURCE...we’re all about. 2 Exhibit 1 NATIONAL SHIPBUILDING RESEARCH PROGRAM RESEARCH PANELS SP-1 Facilities and Environmental Effects SP-3 Surface... effectively compete in the international commercial shipbuilding market. On November 30,1993, President Clinton signed into law the National

  7. 7 CFR 1215.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order... popcorn; and (2) The establishment and conduct of research with respect to the sale, distribution...

  8. 7 CFR 1215.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order... popcorn; and (2) The establishment and conduct of research with respect to the sale, distribution...

  9. 7 CFR 1215.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order... popcorn; and (2) The establishment and conduct of research with respect to the sale, distribution...

  10. 7 CFR 1215.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order... popcorn; and (2) The establishment and conduct of research with respect to the sale, distribution...

  11. 7 CFR 1215.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE POPCORN PROMOTION, RESEARCH, AND CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order... popcorn; and (2) The establishment and conduct of research with respect to the sale, distribution...

  12. 7 CFR 1209.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information... mushrooms; and (2) The establishment and conduct of research with respect to the sale, distribution...

  13. 7 CFR 1209.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information... mushrooms; and (2) The establishment and conduct of research with respect to the sale, distribution...

  14. 7 CFR 1209.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information... mushrooms; and (2) The establishment and conduct of research with respect to the sale, distribution...

  15. 7 CFR 1209.40 - Programs, plans, and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE MUSHROOM PROMOTION, RESEARCH, AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information... mushrooms; and (2) The establishment and conduct of research with respect to the sale, distribution...

  16. Final Report to the National Energy Technology Laboratory on FY14- FY15 Cooperative Research with the Consortium for Electric Reliability Technology Solutions

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Vittal, Vijay; Lampis, Anna Rosa

    The Power System Engineering Research Center (PSERC) engages in technological, market, and policy research for an efficient, secure, resilient, adaptable, and economic U.S. electric power system. PSERC, as a founding partner of the Consortium for Electric Reliability Technology Solutions (CERTS), conducted a multi-year program of research for U.S. Department of Energy (DOE) Office of Electricity Delivery and Energy Reliability (OE) to develop new methods, tools, and technologies to protect and enhance the reliability and efficiency of the U.S. electric power system as competitive electricity market structures evolve, and as the grid moves toward wide-scale use of decentralized generation (such asmore » renewable energy sources) and demand-response programs. Phase I of OE’s funding for PSERC, under cooperative agreement DE-FC26-09NT43321, started in fiscal year (FY) 2009 and ended in FY2013. It was administered by DOE’s National Energy Technology Laboratory (NETL) through a cooperative agreement with Arizona State University (ASU). ASU provided sub-awards to the participating PSERC universities. This document is PSERC’s final report to NETL on the activities for OE, conducted through CERTS, from September 2015 through September 2017 utilizing FY 2014 to FY 2015 funding under cooperative agreement DE-OE0000670. PSERC is a thirteen-university consortium with over 30 industry members. Since 1996, PSERC has been engaged in research and education efforts with the mission of “empowering minds to engineer the future electric energy system.” Its work is focused on achieving: • An efficient, secure, resilient, adaptable, and economic electric power infrastructure serving society • A new generation of educated technical professionals in electric power • Knowledgeable decision-makers on critical energy policy issues • Sustained, quality university programs in electric power engineering. PSERC core research is funded by industry, with a budget supporting approximately 30 principal investigators and some 70 graduate students and other researchers. Its researchers are multi-disciplinary, conducting research in three principal areas: power systems, power markets and policy, and transmission and distribution technologies. The research is collaborative; each project involves researchers typically at two universities working with industry advisors who have expressed interest in the project. Examples of topics for recent PSERC research projects include grid integration of renewables and energy storage, new tools for taking advantage of increased penetration of real-time system measurements, advanced system protection methods to maintain grid reliability, and risk and reliability assessment of increasingly complex cyber-enabled power systems. A PSERC’s objective is to proactively address the technical and policy challenges of U.S. electric power systems. To achieve this objective, PSERC works with CERTS to conduct technical research on advanced applications and investigate the design of fair and transparent electricity markets; these research topics align with CERTS research areas 1 and 2: Real-time Grid Reliability Management (Area 1), and Reliability and Markets (Area 2). The CERTS research areas overlap with the PSERC research stems: Power Systems, Power Markets, and Transmission and Distribution Technologies, as described on the PSERC website (see http://www.pserc.org/research/research_program.aspx). The performers were with Arizona State University (ASU), Cornell University (CU), University of California at Berkeley (UCB), and University of Illinois at Urbana-Champaign (UIUC). PSERC research activities in the area of reliability and markets focused on electric market and power policy analyses. The resulting studies suggest ways to frame best practices using organized markets for managing U.S. grid assets reliably and to identify highest priority areas for improvement. PSERC research activities in the area of advanced applications focused on mid- to long-term software research and development, with anticipated outcomes that move innovative ideas toward real-world application. Under the CERTS research area of Real-time Grid Reliability Management, PSERC has been focused on Advanced Applications Research and Development (AARD), a subgroup of activities that works to develop advanced applications and tools to more effectively operate the electricity delivery system, by enabling advanced analysis, visualization, monitoring and alarming, and decision support capabilities for grid operators.« less

  17. 75 FR 6402 - Board of Scientific Counselors, National Center for Health Marketing (BSC, NCHM)

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-02-09

    ... and new ideas to implement and expand health marketing science at CDC. Agenda items are subject to... investigations and data collection, analysis, and distribution; conducting operational research aimed at..., goals and organizational structure of the new Office of Communications; discussions on program...

  18. Work-Integrated Learning in Vietnam: Perspectives of Intern Work Supervisors

    ERIC Educational Resources Information Center

    Bilsland, Christine; Nagy, Helga

    2015-01-01

    This paper addresses work-integrated learning program issues from the perspective of work supervisors of interns from a foreign university in an offshore market environment--Vietnam. Universities expanding their markets overseas must research all relevant aspects of the local environment when making operational expansion decisions, and continue…

  19. 76 FR 9695 - Proposed Christmas Tree Promotion, Research, and Information Order; Extension of Comment Period...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-02-22

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1214 [Document No. AMS-FV-10... of Comment Period on Proposed Establishment of a Program AGENCY: Agricultural Marketing Service, USDA... for the new Christmas tree information collection requirements by the Office of Management and Budget...

  20. Armed to farm: Veteran labeled marketing, education and research strategies to soldier success for military veteran farmers

    USDA-ARS?s Scientific Manuscript database

    Farming opportunities for veterans are a natural fit and capitalize on skills that made them successful in the military. The project is specifically designed to develop comprehensive training and technical assistance programs and enhance market profitability for military veteran farmers. The project...

  1. Developing a market-sensitive intelligent transportation systems educational program

    DOT National Transportation Integrated Search

    1997-01-01

    Results of research undertaken to evaluate the educational needs of the emerging field of Intelligent Transportation Systems (ITSs) are presented, and whether course offerings in academic programs meet these needs is ascertained. A survey was conduct...

  2. Unlocking SmartWay Data for Shippers: Optimize Supply Chain Decision Making and Enhance CSR Reporting

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  3. Effects of Application of Social Marketing Theory and the Health Belief Model in Promoting Cervical Cancer Screening among Targeted Women in Sisaket Province, Thailand.

    PubMed

    Wichachai, Suparp; Songserm, Nopparat; Akakul, Theerawut; Kuasiri, Chanapong

    2016-01-01

    Cervical cancer is a major public health problem in Thailand, being ranked second only to breast cancer. Thai women have been reported to have a low rate of cervical cancer screening (27.7% of the 80% goal of WHO). We therefore aimed to apply the social marketing theory and health belief model in promoting cervical cancer screening in Kanthararom District, Sisaket Province. A total of 92 from 974 targeted women aged 3060 years were randomly divided into two groups. The experimental group underwent application of social marketing theory and a health belief model program promoting cervical cancer screening while the control group received normal services. Two research tools were used: (1) application of social marketing theory and health belief model program and (2) questionnaire used to evaluate perceptions of cervical cancer. Descriptive and inferential statistics including paired sample ttest and independent ttest were used to analyze the data. After the program had been used, the mean score of perception of cervical cancer of experimental group was at a higher level (x=4.09; S.D. =0.30), than in the control group (x=3.82; S.D. =0.20) with statistical significance (p<0.001). This research demonstrated an appropriate communication process in behavioral modification to prevent cervical cancer. It can be recommended that this program featuring social marketing and the health belief model be used to promote cervical cancer screening in targeted women and it can be promoted as a guideline for other health services, especially in health promotion and disease prevention.

  4. Principals of Design for High Performing Organizations: A Suggested Research Program. Appendixes

    DTIC Science & Technology

    1994-03-01

    keiretsu are subjected to the measure of the market and the sting of competition . The Japanese model combines fierce internal competition with a...reasonable that such a quasi-market can exploit the benefits of competition and price signals to provide internal customers with better service at a...system. Would the restriction of market entry necessarily lead to monopolistic competition that ends up extracting unnecessary rents from captive

  5. Repositioning Your EMBA Program and Reinventing Your Brand: A Case Study Analysis

    ERIC Educational Resources Information Center

    Petit, Francis

    2009-01-01

    The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…

  6. 7 CFR 2003.26 - Functional organization of RBS.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... on cooperative marketing. The division conducts research and analysis and gives technical assistance... cooperative resource management. The division conducts research and analysis and gives technical assistance to... service to cooperative associations by administering a program of research and analysis of economic...

  7. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers.

    PubMed

    Bellows, Laura; Anderson, Jennifer; Gould, Susan Martin; Auld, Garry

    2008-06-01

    The prevalence of overweight in childhood, including preschoolers, continues to rise. While efforts focusing on school-aged children are encouraging, obesity prevention programs to address nutrition and physical activity in the child care center are lacking. Food Friends is a successfully evaluated nutrition program aimed at enhancing preschoolers' food choices, the addition of a physical activity program would improve the programs overall efforts to establish healthful habits early in life. This study describes the formative research conducted with secondary influencers of preschoolers-teachers and parents-for the development of a physical activity program. Key informant interviews and focus group discussions were conducted with preschool teachers and parents, respectively, to examine current physical activity practices, as well as attitudes, opinions, and desired wants and needs for physical activity materials. Findings illustrate that teachers provided physical activity; however, most did not use a structured program. Teachers identified time, space and equipment as barriers to providing activity in their classroom. Focus group findings identified activities of preschoolers', parents' perceptions of the adequacy of activity levels, and items to help parents engage their children in more physical activity. Barriers were also identified by parents and included time, safety, inclement weather, and lack of knowledge and self-efficacy. Findings from this formative research were used to develop a marketing strategy to guide the development of a physical activity component, Food Friends Get Movin' with Mighty Moves , as part of a larger social marketing campaign aimed to decrease the risk for obesity in low-income preschoolers.

  8. Commercial Building Partnerships Replication and Diffusion

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Antonopoulos, Chrissi A.; Dillon, Heather E.; Baechler, Michael C.

    2013-09-16

    This study presents findings from survey and interview data investigating replication efforts of Commercial Building Partnership (CBP) partners that worked directly with the Pacific Northwest National Laboratory (PNNL). PNNL partnered directly with 12 organizations on new and retrofit construction projects, which represented approximately 28 percent of the entire U.S. Department of Energy (DOE) CBP program. Through a feedback survey mechanism, along with personal interviews, PNNL gathered quantitative and qualitative data relating to replication efforts by each organization. These data were analyzed to provide insight into two primary research areas: 1) CBP partners’ replication efforts of technologies and approaches used inmore » the CBP project to the rest of the organization’s building portfolio (including replication verification), and, 2) the market potential for technology diffusion into the total U.S. commercial building stock, as a direct result of the CBP program. The first area of this research focused specifically on replication efforts underway or planned by each CBP program participant. Factors that impact replication include motivation, organizational structure and objectives firms have for implementation of energy efficient technologies. Comparing these factors between different CBP partners revealed patterns in motivation for constructing energy efficient buildings, along with better insight into market trends for green building practices. The second area of this research develops a diffusion of innovations model to analyze potential broad market impacts of the CBP program on the commercial building industry in the United States.« less

  9. Policy interactions and underperforming emission trading markets in China.

    PubMed

    Zhang, Bing; Zhang, Hui; Liu, Beibei; Bi, Jun

    2013-07-02

    Emission trading is considered to be cost-effective environmental economic instrument for pollution control. However, the ex post analysis of emission trading program found that cost savings have been smaller and the trades fewer than might have been expected at the outset of the program. Besides policy design issues, pre-existing environmental regulations were considered to have a significant impact on the performance of the emission trading market in China. Taking the Jiangsu sulfur dioxide (SO2) market as a case study, this research examined the impact of policy interactions on the performance of the emission trading market. The results showed that cost savings associated with the Jiangsu SO2 emission trading market in the absence of any policy interactions were CNY 549 million or 12.5% of total pollution control costs. However, policy interactions generally had significant impacts on the emission trading system; the lone exception was current pollution levy system. When the model accounted for all four kinds of policy interactions, the total pollution control cost savings from the emission trading market fell to CNY 39.7 million or 1.36% of total pollution control costs. The impact of policy interactions would reduce 92.8% of cost savings brought by emission trading program.

  10. Evaluation of Children's After-School Programs in Taiwan: FAHP Approach

    ERIC Educational Resources Information Center

    Lee, Amy H. I.; Yang, Chih-Neng; Lin, Chun-Yu

    2012-01-01

    The need of after-school programs has become urgent for school-age children in many industrialized countries due to social structure changes. This research develops a hierarchical framework to evaluate after-school programs from two distinct aspects--service quality from parents' perspectives and marketing strategy from operators'…

  11. Developing marketing strategies for university teaching hospitals.

    PubMed

    Fink, D J

    1980-07-01

    University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, a rising tide of consumerism, and in many cases a declining urban population base. These problems, which may threaten the teaching hospital's ability to continue tertiary care, teaching, and research functions, may be solved with the aid of new marketing strategies. In developing its marketing strategy, a hospital must assess its strengths and weaknesses, specify its goals in measurable terms, implement tactics to achieve these goals, and evaluate its marketing program. The strategies should be directed toward achieving better relationships with institutions, practitioners, and surrounding communities and increasing patient, visitor, and employee satisfaction. A wide variety of programs can be used to reach these goals and to help teaching hospitals meet the competitive challenges of this decade.

  12. Reframing the Dissemination Challenge: A Marketing and Distribution Perspective

    PubMed Central

    Bernhardt, Jay M.

    2009-01-01

    A fundamental obstacle to successful dissemination and implementation of evidence-based public health programs is the near-total absence of systems and infrastructure for marketing and distribution. We describe the functions of a marketing and distribution system, and we explain how it would help move effective public health programs from research to practice. Then we critically evaluate the 4 dominant strategies now used to promote dissemination and implementation, and we explain how each would be enhanced by marketing and distribution systems. Finally, we make 6 recommendations for building the needed system infrastructure and discuss the responsibility within the public health community for implementation of these recommendations. Without serious investment in such infrastructure, application of proven solutions in public health practice will continue to occur slowly and rarely. PMID:19833993

  13. Reframing the dissemination challenge: a marketing and distribution perspective.

    PubMed

    Kreuter, Matthew W; Bernhardt, Jay M

    2009-12-01

    A fundamental obstacle to successful dissemination and implementation of evidence-based public health programs is the near-total absence of systems and infrastructure for marketing and distribution. We describe the functions of a marketing and distribution system, and we explain how it would help move effective public health programs from research to practice. Then we critically evaluate the 4 dominant strategies now used to promote dissemination and implementation, and we explain how each would be enhanced by marketing and distribution systems. Finally, we make 6 recommendations for building the needed system infrastructure and discuss the responsibility within the public health community for implementation of these recommendations. Without serious investment in such infrastructure, application of proven solutions in public health practice will continue to occur slowly and rarely.

  14. Problems and challenges in social marketing.

    PubMed

    Bloom, P N; Novelli, W D

    1981-01-01

    This article reviews the problems that arise when general marketing principles are applied to social programs. Social marketing is conceptualized as the design, implementation, and control of programs seeking to increase the acceptability of a social ideal or practice in a target group. These problems can occur in 8 basic decision-making areas: market analysis, market segmentation, product strategy development, pricing strategy development, channel strategy development, communications strategy development, organizational design and planning, and evaluation. Social marketers find that they have less good secondary data about their consumers, more problems obtaining valid and reliable measures of relevant variables, more difficulty sorting out the relative influence of determinants of consumer behavior, and more problems getting consumer research funded than marketers in the commercial sector. They tend to have less flexibility in shaping their products and more difficulty formulating product concepts. Problems associated with establishing, utilizing, and controlling distribution channels comprise another major difference between social and more conventional forms of marketing. Social marketers also find that their communications options are somewhat limited as a result of problems associated with use of paid advertisements, pressures not to use certain types of appeals in their messages, and the need to communicate large amounts of information in their messages. Moreover, social marketers must function in organizations where marketing activities are poorly understood, underappreciated, and inappropriately located. Finally, they face problems trying to define effectiveness measures or estimating the contribution their program has made toward the achievement of certain objectives. If all these problems are anticipated and handled creatively, social marketing efforts can succeed.

  15. Electric vehicles look promising for use in utility fleets

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Minner, D.

    1984-06-01

    The Electric Vehicle Development Corp. (EVDV) expects EV fleets to find a market for urban driving, especially among service fleets, once mass production begins. Electric utilities joined to form EVDC in order to keep abreast of research developments and the results of demonstrations taking place in several cities, where driver acceptance in utility demonstration programs is high. Major auto makers still need persuasion to develop a commercial prototype. Marketing will focus on controlled fleets having the management skills and the motivation to make the program work.

  16. A regional technology transfer program. [North Carolina Industrial Applications Center for the Southeast

    NASA Technical Reports Server (NTRS)

    1979-01-01

    The proliferation of online searching capabilities among its industrial clients, changes in marketing staff and direction, use of Dun and Bradstreet marketing service files, growth of the Annual Service Package program, and services delivered to clients at the NASA funded North Carolina Science and Technology Research Center are described. The library search service was reactivated and enlarged, and a survey was conducted on the NC/STRC Technical Bulletin's effectiveness. Several quotations from clients assess the overall value of the Center's services.

  17. Strategy Plan Strengthens Energy Conservation Program.

    ERIC Educational Resources Information Center

    Minning, William R.

    1987-01-01

    The United States Department of Energy's Schools and Hospitals Program has been popular among schools. The necessity of locating nonfederal resources to achieve energy management warrants (1) developing a strategy of evaluation among schools and (2) market research and analysis. (CJH)

  18. Efficiency Begins at Home, but What About the Neighbors: Getting to Know Your SmartWay Carriers!

    EPA Pesticide Factsheets

    This EPA presentation provides information on the SmartWay Transport Partnership Program, including SW brand market research results, program success, partner participation, logo usage, and available promotional and publicity resources.

  19. Reducing alcohol consumption among university students: recruitment and program design strategies based on Social Marketing Theory.

    PubMed

    Black, D R; Smith, M A

    1994-09-01

    Recruitment of program participants and development of appealing comprehensive alcohol abuse prevention programs is an exigent priority for university campuses due to the serious physical and emotional consequences related to alcohol consumption. A sample of 67 students from a large midwestern university completed a survey based on Social Marketing Theory (SMT) which was developed to improve recruitment and enhance the design of comprehensive alcohol abuse prevention programs. The results indicate that recruitment may be optimized by providing a flexible, convenient, low-cost program that encourages friends' participation, communicates alcohol-related risks and offers university credit or refund as participation incentives. The design of alcohol abuse prevention programs may be enhanced by emphasizing the positive outcomes of reducing alcohol consumption, improving the quality and quantity of alternatives to the social atmosphere connected with drinking, and soliciting respected opinion leaders (physicians and parents) to communicate alcohol reduction messages. This project is a first initiative to 'fill the gap' in the social marketing research literature by providing formative information pertinent to recruitment and design of alcohol reduction programs specifically for college students.

  20. Formative assessment using social marketing principles to identify health and nutrition perspectives of Native American women living within the Chickasaw Nation boundaries in Oklahoma.

    PubMed

    Parker, Stephany; Hunter, Toma; Briley, Chiquita; Miracle, Sarah; Hermann, Janice; Van Delinder, Jean; Standridge, Joy

    2011-01-01

    To identify health product and promotion channels for development of a Chickasaw Nation Supplemental Nutrition Assistance Education Program (SNAP-Ed) social marketing program. The study was qualitative and used social marketing principles to assess Native American women's views of health and nutrition. Focus groups (n = 8) and interviews (n = 4) were conducted to identify indigenous views of product, promotion, price, and place related to SNAP-Ed behavioral objectives. The major theme identified for product was diabetes prevention. Participants (n = 42) indicated a preference for family-based education with promotion by elders, tribal leaders, and "everyday people." Participants identified tribe-specific community sites for program implementation at times conducive to work schedules. Culturally appropriate social marketing programs are necessary to address diabetes prevention with a focus on family, heritage, and tribal community. Additional research is necessary to explore the role of elders and tribal leaders in diabetes prevention efforts. Copyright © 2011 Society for Nutrition Education. Published by Elsevier Inc. All rights reserved.

  1. Health Marketing for the Massachusetts Childhood Obesity Research Demonstration Study: A Case Study.

    PubMed

    Criss, Shaniece; Blaine, Rachel E; Palamé, Megan; Perkins, Meghan; Davison, Kirsten; Kwass, Jo-Ann; Taveras, Elsie M

    2018-03-01

    This case study describes the Massachusetts Childhood Obesity Research Demonstration Study (MA-CORD) health marketing campaign, examines the strategies used in such campaigns, and offers lessons learned to improve health marketing for future interventions. MA-CORD Health Marketing Components and Implementation. The three main components were an outdoor printed advertisement and texting campaign, social media with a focus on Facebook, and the Summer Passport Program, an event-based initiative in parks for children. The advertisements consisted of billboards, bus advertisements, and handouts. The text messaging component, which required families to actively text a keyword to join, had a low opt-in rate. Facebook page "likes" increased from 1,024 to 1,453 in New Bedford and from 175 to 1,091 in Fitchburg. Fitchburg received technical assistance and paid for ads on Facebook. The Summer Passport participation in parks ranged from 120 to 875 children with participation in the free park lunch program doubling in Fitchburg. Key lessons learned are engage communication experts from each community at the beginning of the project, use text messaging components with in-person staff onsite to assist participants in the opt-in process, build momentum for a Facebook presence through purchasing Facebook advertisements, and partner with local park departments for programming.

  2. No More Flying Blind.

    ERIC Educational Resources Information Center

    Rowland, Howard Ray

    1985-01-01

    Institutional advancement as a profession has not put enough emphasis on formal research. Research helps to analyze media, define audiences, and target publications, as well as help in conducting long-range planning, marketing programs, and fund-raising campaigns. (MLW)

  3. Solar buildings program contract summary, calendar year 1999

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    NONE

    2000-06-07

    The mission of the US Department of Energy's Solar Buildings Program is to advance the development and widespread deployment of competitive solar thermal technologies for use in buildings. The long-term goal of the Program is to combine solar energy technologies with energy-efficient construction techniques and create cost-effective buildings that have a zero net need for fossil fuel energy on an annual basis. The Solar Buildings Program conducts research and development on solar technologies that can deliver heat, light, and hot water to residential and commercial buildings. By working closely with manufacturers in both the buildings and solar energy industries andmore » by supporting research at universities and national laboratories, the Solar Buildings Program brings together the diverse players developing reliable and affordable solar technologies for building applications. The National Renewable Energy Laboratory (NREL) in Golden, Colorado, and Sandia National Laboratories (SNL) in Albuquerque, New Mexico, jointly participate in the Solar Buildings Program. These two national laboratories work closely with industry researching new concepts, developing technology improvements, reducing manufacturing costs, monitoring system performance, promoting quality assurance, and identifying potential new markets. In calendar year 1999, the Solar Buildings Program focused primarily on solar hot water system research and development (R and D), US industry manufacturing assistance, and US market assistance. The Program also completed a number of other projects that were begun in earlier years. This Contract Summary describes the Program's contracted activities that were active during 1999.« less

  4. Hot Programs at Community Colleges. Executive Summary. Research Brief. AACC-RB-04-1

    ERIC Educational Resources Information Center

    McPhee, Sara

    2004-01-01

    The American Association of Community Colleges (AACC) periodically conducts a survey of community colleges to identify hot programs. Hot programs are defined as those for which there is a large market demand for graduating students. Highlights from the 2004 Hot Programs and Homeland Security Survey include the following: Allied health programs…

  5. Fostering Culture Change in an Undergraduate Business Program: "Nudging" Students towards Greater Involvement in Extra-Curricular Activities

    ERIC Educational Resources Information Center

    Martin, Elizabeth M.

    2013-01-01

    A report on a successfully implemented program to increase student participation in extra-curricular activities in an undergraduate business program with a high percentage of first-generation college students. A market-research study offered insight as to why students were not participating before the program was launched. Greater participation in…

  6. 48 CFR 5.205 - Special situations.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... PUBLICIZING CONTRACT ACTIONS Synopses of Proposed Contract Actions 5.205 Special situations. (a) Research and... interest in potential R&D programs whenever market research does not produce a sufficient number of... subsequent solicitation. Advanced notices must be entitled “Research and Development Sources Sought” and...

  7. 48 CFR 5.205 - Special situations.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... interest in potential R&D programs whenever market research does not produce a sufficient number of... PUBLICIZING CONTRACT ACTIONS Synopses of Proposed Contract Actions 5.205 Special situations. (a) Research and... subsequent solicitation. Advanced notices must be entitled “Research and Development Sources Sought” and...

  8. Using Marketing Research Techniques To Improve Quality and Service.

    ERIC Educational Resources Information Center

    Rahilly, Tony

    Marketing in the business world has long used focus group interviews and survey techniques to explore the attitudes, behaviors, and perceptions of their customers. In the college setting, these same techniques are now being used to improve program quality, assess the effectiveness of publications, and explore the image of the college. At Durham…

  9. Student Loyalty toward Master's Degree Business Administration Curriculum at Srinakharinwirot University

    ERIC Educational Resources Information Center

    Gulid, Nak

    2011-01-01

    This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the master's degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have…

  10. Job Queues, Certification Status, and the Education Labor Market

    ERIC Educational Resources Information Center

    Evans, Lorraine

    2011-01-01

    This research explores the interaction between training programs and certification status in one education labor market to examine the micro-level interactions that shape the recruitment process. Using job queue theory, it is found that the information available to novice teachers operates to stratify and shape their worksite choices in addition…

  11. The Role of Market Forces in the Delivery of Health Care: Issues for Research.

    ERIC Educational Resources Information Center

    National Center for Health Services Research and Health Care Technology Assessment (DHHS/PHS), Rockville, MD.

    This edition of the Role of Market Forces program note suggests empirical and descriptive analyses required to complement new areas of health policy emphasis and direction. Eight areas and related questions involving health economics are outlined: (1) rural health care; (2) medical malpractice and insurance; (3) supply, productivity, and…

  12. 75 FR 28231 - Cotton Classing, Testing and Standards: Notice of Request for an Extension and Revision to a...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-05-20

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-10-0038, CN-10-002] Cotton... Management and Budget, for an extension and revision to the currently approved information collection Cotton... Shethir Riva, Chief, Research and Promotion, Cotton and Tobacco Programs, Agricultural Marketing Service...

  13. Advances in Graduate Marketing Curriculum: Paying Attention to Ethical, Social, and Sustainability Issues

    ERIC Educational Resources Information Center

    Weber, James

    2013-01-01

    This research explores the impact of coercive, mimetic, and normative isomorphic pressures on the coverage and offering of courses addressing ethical, social, and sustainability issues (ESSI) in business schools' graduate marketing curricula. Data from the Aspen Institute's Beyond Grey Pinstripes program are analyzed to detect if significant…

  14. Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing.

    ERIC Educational Resources Information Center

    Lynch, James; And Others

    1996-01-01

    Quadrant analysis, a widely-used research technique, is suggested as useful in college or university strategic planning. The technique uses consumer preference data and produces information suitable for a wide variety of curriculum and marketing decisions. Basic quadrant analysis design is described, and advanced variations are discussed, with…

  15. Experiential Learning: A Definitive Edge in the Job Market

    ERIC Educational Resources Information Center

    Clark, James; White, Gayle Webb

    2010-01-01

    The value of experiential learning is explored as it has now become a given among educators and corporate leaders that a university must provide experiential learning programs such as internships; real-life cases in marketing research, advertising, etc.; and voluntary student participation in income tax preparation for the needy and elderly; and…

  16. Telecommunication market research processing

    NASA Astrophysics Data System (ADS)

    Dupont, J. F.

    1983-06-01

    The data processing in two telecommunication market investigations is described. One of the studies concerns the office applications of communication and the other the experiences with a videotex terminal. Statistical factorial analysis was performed on a large mass of data. A comparison between utilization intentions and effective utilization is made. Extensive rewriting of statistical analysis computer programs was required.

  17. Taxi drivers' views on risky driving behavior in Tehran: a qualitative study using a social marketing approach.

    PubMed

    Shams, Mohsen; Shojaeizadeh, Davoud; Majdzadeh, Reza; Rashidian, Arash; Montazeri, Ali

    2011-05-01

    The use of the social marketing approach for public health issues is increasing. This approach uses marketing concepts borrowed from the principles of commercial marketing to promote beneficial health behaviors. In this qualitative study, four focus groups involving 42 participants were used in consumer research to explore taxi drivers' views on the driving situation and the determinants of risky driving behaviors in Tehran, as well as to gather their ideas for developing a social marketing program to reduce risky driving behaviors among taxi drivers in Tehran, Iran. Participants were asked to respond to questions that would guide the development of a marketing mix, or four Ps (product, price, place and promotion). The discussions determined that the program product should involve avoiding risky driving behaviors through increased attention to driving. They pointed out that developing and communicating with a well-designed persuasive message meant to draw their attention to driving could affect their driving behaviors. In addition, participants identified price, place and promotion strategies. They offered suggestions for marketing nonrisky driving to the target audience. The focus group discussions generated important insights into the values and the motivations that affect consumers' decisions to adopt the product. The focus group guided the development of a social marketing program to reduce risky driving behaviors in taxi drivers in Tehran, Iran. Copyright © 2010 Elsevier Ltd. All rights reserved.

  18. Military Advertising Exposure and Service Images: Findings from the 1988 Youth Attitude Tracking Study II

    DTIC Science & Technology

    1989-01-01

    Research Program which contributes to policy formulation and the development of recruiting marketing strategies . The Military Services provide comments and... market group reporting awareness of military advertising stayed the same or increased from 1986 to 1988 for all Services, but still remained below 1984... advertising awareness. All of the market groups show nearly identical patterns regarding order of mention on the first response, and even the 16 Figure

  19. Graduate Management Project (GMP) Retrospective Analysis of Promotional Mediums for Tricare Prime in Tricare Region 11

    DTIC Science & Technology

    1997-02-01

    retrospective market research information about the population who enrolled in TRICARE Prime in TRICARE Region 11 and the advertising mediums used to promote...improves understanding about TRICARE Advertising and those who enroll in TRICARE Prime. 14. SUBJECT TERMS MARKETING , TRICARE ADVERTISING , PROMOTIONAL...study serves to improve understanding about the various segments of the military healthcare market and the means used to advertise programs that meet

  20. Improving eye safety in citrus harvest crews through the acceptance of personal protective equipment, community-based participatory research, social marketing, and community health workers.

    PubMed

    Tovar-Aguilar, J Antonio; Monaghan, Paul F; Bryant, Carol A; Esposito, Andrew; Wade, Mark; Ruiz, Omar; McDermott, Robert J

    2014-01-01

    For the last 10 years, the Partnership for Citrus Workers Health (PCWH) has been an evidence-based intervention program that promotes the adoption of protective eye safety equipment among Spanish-speaking farmworkers of Florida. At the root of this program is the systematic use of community-based preventive marketing (CBPM) and the training of community health workers (CHWs) among citrus harvester using popular education. CBPM is a model that combines the organizational system of community-based participatory research (CBPR) and the strategies of social marketing. This particular program relied on formative research data using a mixed-methods approach and a multilevel stakeholder analysis that allowed for rapid dissemination, effective increase of personal protective equipment (PPE) usage, and a subsequent impact on adoptive workers and companies. Focus groups, face-to-face interviews, surveys, participant observation, Greco-Latin square, and quasi-experimental tests were implemented. A 20-hour popular education training produced CHWs that translated results of the formative research to potential adopters and also provided first aid skills for eye injuries. Reduction of injuries is not limited to the use of safety glasses, but also to the adoption of timely intervention and regular eye hygiene. Limitations include adoption in only large companies, rapid decline of eye safety glasses without consistent intervention, technological limitations of glasses, and thorough cost-benefit analysis.

  1. Retailers in social program strategy: the case of family planning.

    PubMed

    Black, T R; Farley, J U

    1977-01-01

    The provision of contraceptive agents and devices through hospitals and clinics is not a cost-efficient procedure, therefore the distribution through retailers in a preexisting network is an attractive prospect. To really distribute contraceptives, e.g., birth control pills, the retailer would have to be trained in a format of questions. Two studies of retail marketing were conducted, one in Jamaica for condoms and one in Kenya where a subsidized marketing program for condoms was started in rural areas. More urban shops, which were larger in size, carried condoms than rural shops. Retailers in both areas were completely oriented to their immediate vicinity. Their concerns were with volume and with aggregate demand both before and after subsidized programs. The distribution system requires the additional support of advertising and marketing, but since the structure is in place it can be used with relatively little capital outlay. Research of retailers' attitudes and perceptions is inexpensive and often indicates customer preference and local market conditions.

  2. THE NEXT GENERATION OF VMT REDUCTION PROGRAMS

    EPA Science Inventory

    This research is structured to provide a clear delineation of factors that influence trip chaining, identify levels of flexibility in commuter travel, present a market segmentation of commuters in terms of their flexibility levels, and estimate the reach of current programs. ...

  3. Goals, achievements of microelectronics program

    NASA Astrophysics Data System (ADS)

    Schronk, L.

    1985-05-01

    Besides reviewing the objectives of the government's microelectronics program, the Microelectronics Enterprise, the production of metal oxide semiconductors and bipolar integrated-circuit chips, specific research and development results to date, and the plans for future activity are discussed. Marketing and domestic demand are discussed.

  4. Effects of a Pilot Project To Involve Young Males in a School-Based Sexuality Education Program.

    ERIC Educational Resources Information Center

    Deatrick, Deborah A.; Knox, Cathryn Bradeen

    Recent trends in rates of sexually transmitted diseases, AIDS, and teen pregnancies have led to a new emphasis on male involvement in family planning programs. Little research data exists on specific opinions, attitudes and needs of young males regarding the array of services available. This paper describes: (1) how market research (including…

  5. 76 FR 53816 - Softwood Lumber Research, Promotion, Consumer Education and Industry Information Order; Correction

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-08-30

    ...-10-0015C; FR] RIN 0581-AD03 Softwood Lumber Research, Promotion, Consumer Education and Industry.... Pello, Marketing Specialist, Research and Promotion Division, Fruit and Vegetable Programs, AMS, USDA, P... Softwood Lumber Research, Promotion, Consumer Education and Industry Information Order (Order). The purpose...

  6. Transitioning Advanced Concept Technology Demonstrations to Acquisition Programs

    DTIC Science & Technology

    2003-12-01

    for the first time, based on UMS reports. In addition, the RMWS portion of the UGC ACTD program, through close coordination with multiple users...reference a) X X X Market Research 10 U.S.C. §2377 (reference b) X X X Acquisition Program Baseline (APB) 10 U.S.C. §2435 (reference c

  7. Evaluating a National Science and Technology Program Using the Human Capital and Relational Asset Perspectives

    ERIC Educational Resources Information Center

    Hung, Chia-Liang; Chou, Jerome Chih-Lung; Roan, Hung-Wei

    2010-01-01

    The purpose of this research is to evaluate the performance of the National Science and Technology Program (NSTP) by targeting the Taiwan National Telecommunication Program (NTP) initiated in 1998. The Taiwan telecommunications industry has prospered, currently occupying key positions in global markets even though NTP seldom contributes positively…

  8. Reducing Youth Gun Violence: An Overview of Programs and Initiatives. Program Report.

    ERIC Educational Resources Information Center

    Department of Justice, Washington, DC. Office of Juvenile Justice and Delinquency Prevention.

    This report discusses a wide array of violence prevention strategies used across the United States, ranging from school-based prevention to gun market interception. Relevant research, evaluation, and legislation are included to ground these programs and provide a context for their successful implementation. The first section of the report is an…

  9. The Evaluation of Federal Programs in Agricultural Research, Education, and Extension. Hearings before the Subcommittee on Resource Conservation, Research, and Forestry of the Committee on Agriculture. House of Representatives, One Hundred Fourth Congress, Second Session (March 27, May 14, July 17, 1996).

    ERIC Educational Resources Information Center

    Congress of the U.S., Washington, DC. House Committee on Agriculture.

    Three House of Representatives' subcommittee hearings were held in March, May, and July 1996 to evaluate the goals, priority setting, and advisory mechanisms of federal programs in agricultural research, education, and extension. To become competitive in global markets, farmers will need to rely on the research community to provide up-to-date…

  10. Increasing Enrollment through Benefit Segmentation.

    ERIC Educational Resources Information Center

    Goodnow, Betty

    1982-01-01

    The applicability of benefit segmentation, a market research technique which groups people according to benefits expected from a program offering, was tested at the College of DuPage. Preferences and demographic characteristics were analyzed and program improvements adopted, increasing enrollment by 20 percent. (Author/SK)

  11. Marketing and social change: the parallels.

    PubMed

    Da Cunha, G

    1995-01-01

    Social marketing became respectable only in the late 1970s in places like Indonesia, Brazil, Egypt, Honduras, and Gambia. In practice social change and marketing are both about modifying group behavior. Social change provides opportunities for marketing, which is the process that identifies the unmet consumer need and satisfies it at a profit. Social research and production technologies are involved in market segmentation, target group selection, pricing, distribution, selling, and promotion. The crucial, people-centered and community-based characteristic of marketing is its social relevance. Marketing is a neutral methodology and social marketing is its adaptation to social imperatives. Among a set of underlying ideas related to marketing is the primacy of the consumer in all marketing decisions. Marketing clusters are a way of analyzing a situation, making a product, and pricing and distributing it. Demand is the driving force behind marketing with the components of price, performance, and decision. The benefit obtained from the product must justify the price. Advertising is commercial mass persuasion, the centerpiece of promotion; it is also needed for marketing communications. Promotional tools include special price offers, merchandizing, and dealer incentive schemes. Straightforward information rarely causes lasting behavioral changes. In a Bangladeshi community, 90% of women could have correct knowledge about oral rehydration salts, yet only 8% of them might actually use them correctly. Information that is resisted does not work, yet huge amounts of money go into producing manuals, leaflets, radio programs, and posters. The issues of distribution and competition are often neglected in social marketing programs. Other deficiencies are failure to monitor, evaluate, and innovate. To be successful, social marketing must aim at a 100% conversion of the market actors. Some successes of the social marketing approach include: a nutrition education and behavior change project in Indonesia, a diarrhea management program in Egypt, and breast-feeding promotion in Brazil.

  12. Post-market drug evaluation research training capacity in Canada: an environmental scan of Canadian educational institutions.

    PubMed

    Wiens, Matthew O; Soon, Judith A; MacLeod, Stuart M; Sharma, Sunaina; Patel, Anik

    2014-01-01

    Ongoing efforts by Health Canada intended to modernize the legislation and regulation of pharmaceuticals will help improve the safety and effectiveness of drug products. It will be imperative to ensure that comprehensive and specialized training sites are available to train researchers to support the regulation of therapeutic products. The objective of this educational institution inventory was to conduct an environmental scan of educational institutions in Canada able to train students in areas of post-market drug evaluation research. A systematic web-based environmental scan of Canadian institutions was conducted. The website of each university was examined for potential academic programs. Six core programmatic areas were determined a priori as necessary to train competent post-market drug evaluation researchers. These included biostatistics, epidemiology, pharmacoepidemiology, health economics or pharmacoeconomics, pharmacogenetics or pharmacogenomics and patient safety/pharmacovigilance. Twenty-three academic institutions were identified that had the potential to train students in post-market drug evaluation research. Overall, 23 institutions taught courses in epidemiology, 22 in biostatistics, 17 in health economics/pharmacoeconomics, 5 in pharmacoepidemiology, 5 in pharmacogenetics/pharmacogenomics, and 3 in patient safety/pharmacovigilance. Of the 23 institutions, only the University of Ottawa offered six core courses. Two institutions offered five, seven offered four and the remaining 14 offered three or fewer. It is clear that some institutions may offer programs not entirely reflected in the nomenclature used for this review. As Heath Canada moves towards a more progressive licensing framework, augmented training to increase research capacity and expertise in drug safety and effectiveness is timely and necessary.

  13. 7 CFR 1218.54 - Programs, plans, and projects.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE BLUEBERRY PROMOTION, RESEARCH, AND INFORMATION ORDER Blueberry Promotion, Research, and Information Order Expenses and... producer and consumer information, with respect to fresh and processed blueberries; and (2) The...

  14. 7 CFR 1218.54 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE BLUEBERRY PROMOTION, RESEARCH, AND INFORMATION ORDER Blueberry Promotion, Research, and Information Order Expenses and... producer and consumer information, with respect to fresh and processed blueberries; and (2) The...

  15. 7 CFR 1218.54 - Programs, plans, and projects.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE BLUEBERRY PROMOTION, RESEARCH, AND INFORMATION ORDER Blueberry Promotion, Research, and Information Order Expenses and... producer and consumer information, with respect to fresh and processed blueberries; and (2) The...

  16. 7 CFR 1218.54 - Programs, plans, and projects.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE BLUEBERRY PROMOTION, RESEARCH, AND INFORMATION ORDER Blueberry Promotion, Research, and Information Order Expenses and... producer and consumer information, with respect to fresh and processed blueberries; and (2) The...

  17. 7 CFR 1216.52 - Programs, plans, and projects.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE PEANUT PROMOTION, RESEARCH, AND INFORMATION ORDER Peanut Promotion, Research, and Information Order Expenses and... producer and consumer information, with respect to peanuts; and (2) The establishment and conduct of...

  18. Youth exposure to alcohol advertising on television--25 markets, United States, 2010.

    PubMed

    2013-11-08

    Excessive alcohol consumption accounted for an estimated 4,700 deaths and 280,000 years of potential life lost among youths aged <21 years each year during 2001-2005. Exposure to alcohol marketing increases the likelihood to varying degrees that youths will initiate drinking and drink at higher levels. By 2003, the alcohol industry voluntarily agreed not to advertise on television programs where >30% of the audience is reasonably expected to be aged <21 years. However, the National Research Council/Institute of Medicine (NRC/IOM) proposed in 2003 that "the industry standard should move toward a 15% threshold for television advertising". Because local media markets might have different age distributions, the Center on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health, evaluated the proportion of advertisements that appeared on television programs in 25 local television markets* and resulting youth exposure that exceeded the industry standard (i.e., >30% aged 2-20 years) or the proposed NRC/IOM standard (i.e., >15% aged 12-20 years). Among national television programs with alcohol advertising, placements were assessed for the 10 programs with the largest number of youth viewers within each of four program categories: network sports, network nonsports, cable sports, and cable nonsports (40 total). Of the 196,494 alcohol advertisements that aired on television programs with the largest number of youth viewers in these local markets, placement of 23.7% exceeded the industry threshold and 35.4% exceeded the NRC/IOM threshold. These results indicate that the alcohol industry's self-regulation of its advertising could be improved, and youth exposure to alcohol advertising could be further reduced by adopting and complying with the NRC/IOM standard. In addition, continued public health surveillance would allow for sustained assessment of youth exposure to alcohol advertising and inform future interventions.

  19. A Regional Multi-permit Market for Ecosystem Services

    NASA Astrophysics Data System (ADS)

    Bernknopf, R.; Amos, P.; Zhang, E.

    2014-12-01

    Regional cap and trade programs have been in operation since the 1970's to reduce environmental externalities (NOx and SOx emissions) and have been shown to be beneficial. Air quality and water quality limits are enforced through numerous Federal and State laws and regulations while local communities are seeking ways to protect regional green infrastructure and their ecosystems services. Why not combine them in a market approach to reduce many environmental externalities simultaneously? In a multi-permit market program reforestation (land offsets) as part of a nutrient or carbon sequestration trading program would provide a means to reduce agrochemical discharges into streams, rivers, and groundwater. Land conversions also improve the quality and quantity of other environmental externalities such as air pollution. Collocated nonmarket ecosystem services have societal benefits that can expand the crediting system into a multi-permit trading program. At a regional scale it is possible to combine regulation of water quality, air emissions and quality, and habitat conservation and restoration into one program. This research is about the economic feasibility of a Philadelphia regional multi-permit (cap and trade) program for ecosystem services. Instead of establishing individual markets for ecosystem services, the assumption of the spatial portfolio approach is that it is based on the interdependence of ecosystem functions so that market credits encompasses a range of ecosystem services. Using an existing example the components of the approach are described in terms of scenarios of land portfolios and the calculation of expected return on investment and risk. An experiment in the Schuylkill Watershed will be described for ecosystem services such as nutrients in water and populations of bird species along with Green House Gases. The Philadelphia regional market includes the urban - nonurban economic and environmental interactions and impacts.

  20. Linking Qualifications and the Labour Market through Capabilities and Vocational Streams. Synthesis Report

    ERIC Educational Resources Information Center

    Wheelahan, Leesa; Buchanan, John; Yu, Serena

    2015-01-01

    This is the final report in the three-year program of research "Vocations: The Link between Post-Compulsory Education and the Labour Market," which investigated the educational and occupational paths people take and how their study relates to their work. This report synthesises the findings of the three different strands: pathways from…

  1. Deregulation and the Structure of Rural Financial Markets. Rural Development Research Report Number 75.

    ERIC Educational Resources Information Center

    Milkove, Daniel L.; Sullivan, Patrick J.

    Changes in rural financial markets as affected by bank deregulation have a potential impact on rural educational finance, specifically, financial aid programs for students and schools. Banking legislation and regulation changes have aimed to strengthen the industry and to provide consumers with more services and more choices among providers.…

  2. Planning the Marketing Strategy. PACE Revised. Level 3. Unit 6. Research & Development Series No. 240CB6.

    ERIC Educational Resources Information Center

    Ashmore, M. Catherine; Pritz, Sandra G.

    This individualized, competency-based unit on planning marketing strategy, the sixth of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other…

  3. An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy

    ERIC Educational Resources Information Center

    Bingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B.

    2002-01-01

    Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement of alumni contributions has on their subsequent donation…

  4. Dynamically Hedging Oil and Currency Futures Using Receding Horizontal Control and Stochastic Programming

    NASA Astrophysics Data System (ADS)

    Cottrell, Paul Edward

    There is a lack of research in the area of hedging future contracts, especially in illiquid or very volatile market conditions. It is important to understand the volatility of the oil and currency markets because reduced fluctuations in these markets could lead to better hedging performance. This study compared different hedging methods by using a hedging error metric, supplementing the Receding Horizontal Control and Stochastic Programming (RHCSP) method by utilizing the London Interbank Offered Rate with the Levy process. The RHCSP hedging method was investigated to determine if improved hedging error was accomplished compared to the Black-Scholes, Leland, and Whalley and Wilmott methods when applied on simulated, oil, and currency futures markets. A modified RHCSP method was also investigated to determine if this method could significantly reduce hedging error under extreme market illiquidity conditions when applied on simulated, oil, and currency futures markets. This quantitative study used chaos theory and emergence for its theoretical foundation. An experimental research method was utilized for this study with a sample size of 506 hedging errors pertaining to historical and simulation data. The historical data were from January 1, 2005 through December 31, 2012. The modified RHCSP method was found to significantly reduce hedging error for the oil and currency market futures by the use of a 2-way ANOVA with a t test and post hoc Tukey test. This study promotes positive social change by identifying better risk controls for investment portfolios and illustrating how to benefit from high volatility in markets. Economists, professional investment managers, and independent investors could benefit from the findings of this study.

  5. Condoms becoming more popular.

    PubMed

    Manuel, J

    1993-05-01

    Social marketing is a strategy which addresses a public health problem with private-sector marketing and sales techniques. In condom social marketing programs, condoms are often offered for sale to the public at low prices. 350 million condoms were sold to populations in developing countries through such programs in 1992, and another 650 million were distributed free through public clinics. The major donors of these condoms are the US Agency for International Development, the World Health Organization, the UN Population Fund, the International Planned Parenthood Federation, the World Bank, and the European Community. This marketing approach has promoted condom use as prevention against HIV transmission and has dramatically increased the number of condoms distributed and used throughout much of Africa, Latin America, and Asia. Donors are now concerned that they will not be able to provide condoms in sufficient quantities to keep pace with rapidly rising demand. Findings in selected countries, however, suggest that people seem willing to buy condoms which are well promoted and distributed. Increasing demand for condoms may therefore be readily met through greater dependence upon social marketing programs and condom sales. Researchers generally agree that a social marketing program must change for 100 condoms no more than 1% of a country's GNP in order to sell an amount of condoms equal to at least half of the adult male population. Higher prices may be charged for condoms in countries with relatively high per-capita incomes. Since prices charged tend to be too low to cover all promotional, packaging, distribution, and logistical management costs, most condom distribution programs will have to be subsidized on an ongoing basis.

  6. Contribution of formative research to design an environmental program for obesity prevention in schools in Mexico City.

    PubMed

    Bonvecchio, Anabelle; Théodore, Florence L; Safdie, Margarita; Duque, Tiffany; Villanueva, María Ángeles; Torres, Catalina; Rivera, Juan

    2014-01-01

    This paper describes the methods and key findings of formative research conducted to design a school-based program for obesity prevention. Formative research was based on the ecological model and the principles of social marketing. A mixed method approach was used. Qualitative (direct observation, indepth interviews, focus group discussions and photo-voice) and quantitative (closed ended surveys, checklists, anthropometry) methods were employed. Formative research key findings, including barriers by levels of the ecological model, were used for designing a program including environmental strategies to discourage the consumption of energy dense foods and sugar beverages. Formative research was fundamental to developing a context specific obesity prevention program in schools that seeks environment modification and behavior change.

  7. Assessing Demand for Graduate and Professional Programs.

    ERIC Educational Resources Information Center

    Syverson, Peter D.

    1996-01-01

    Graduate education is entering an era of market segmentation, varying student demand, and changing requirements from employers, meaning graduate students will assess graduate opportunities differently and institutions will assess programs differently. The traditional view of graduate study as preparation for a research or teaching career and…

  8. Design, development and evaluation of driver wellness programs. Technical memorandum 3 : pilot test results and marketing plan

    DOT National Transportation Integrated Search

    1999-10-31

    In May, 1997, the National Private Truck Councils (NPTC) Private Fleet Management Institute (PFMI) began a research program in cooperation with Sue Roberts Health Concepts, Inc., ATA Foundation, Inc., and the Federal Motor Carrier Safety Administr...

  9. Line managers as marketers.

    PubMed

    Rynne, T J

    1986-09-01

    Many hospital administrators and boards of directors, having overcome their initial opposition to advertising and hired a marketing professional, are wondering why their marketing programs have not accomplished all that they had hoped. The answer lies in their perception of who is responsible for marketing. Marketing is not a specialty separate from the disciplines of management--it is a basic management skill. Its goal is to satisfy the customer by providing products and services that meet the customer's needs, wants, and preferences. Line managers must understand the hospital's customers and make the critical day-to-day differences in satisfying them. They are the hospital's front-line marketers, and the marketing department's role is to support them in this function. The marketing department should develop the line managers' marketing skills by furnishing them with the appropriate tools: formats, models, examples, and instructions. In addition, the marketing staff should provide such specialized services as marketing research, ad agency management, and development of communications.

  10. Financial inclusion impementation program for the development in the area of South Tangerang, Banten

    NASA Astrophysics Data System (ADS)

    Dewi, Etika; Heykal, Mohamad

    2018-03-01

    The research objective aims to evaluate the problems about the implementation of financial inclusion for the economic development especially in the area of South Tangerang and find solutions for the development financial inclusion. The research is qualitative research that using primary data and the data collection methods is in the questionnaires, interviews, and observations through the official website and Annual Report. The object of this research is OJK of Financial Services Authority as the regulator, five conventional banks are BRI, Mandiri, BNI, BCA and CIMB Niaga as supply side, and the micro and small category of Small Medium Enterprise in Tangerang Selatan area as the demand side. Using testing questionnaire data with validity and reliability test. The conclusion of the research is the OJK and banks have done enough support to improve the financial inclusion program to the micro and small category of SMEs. The majority of services and facilities available have been by the needs of SMEs, but there are still obstacles in marketing (marketing exclusion). Thus, an efficient solution is to educate and socialize more evenly and more vigorously, and invite other banks to participate in supporting OJK programs in increasing financial inclusion.

  11. An Empirical Review of Major Legislation Affecting Drug Development: Past Experiences, Effects, and Unintended Consequences

    PubMed Central

    Kesselheim, Aaron S

    2011-01-01

    Context: With the development of transformative drugs at a low point, numerous commentators have recommended new legislation that uses supplementary market exclusivity as an incentive to promote innovation in the pharmaceutical market. Methods: This report provides an historical perspective on proposals for encouraging drug research. Four legislative programs have been primarily designed to offer market exclusivity to promote public health goals in the pharmaceutical or biomedical sciences: the Bayh-Dole Act of 1980, the Orphan Drug Act of 1983, the Hatch-Waxman Act of 1984, and the pediatric exclusivity provisions of the FDA Modernization Act of 1997. I reviewed quantitative and qualitative studies that reported on the outcomes from these programs and evaluated the quality of evidence generated. Findings: All four legislative programs generally have been regarded as successful, although such conclusions are largely based on straightforward descriptive reports rather than on more rigorous comparative data or analyses that sufficiently account for confounding. Overall, solid data demonstrate that market exclusivity incentives can attract interest from parties involved in drug development. However, using market exclusivity to promote innovation in the pharmaceutical market can be prone to misuse, leading to improper gains. In addition, important collateral effects have emerged with substantial negative public health implications. Conclusions: Using market exclusivity to promote pharmaceutical innovation can lead to positive outcomes, but the practice is also characterized by waste and collateral effects. Certain practices, such as mechanisms for reevaluation and closer ties of incentives programs to public health outcomes, can help address these problems. PMID:21933276

  12. An empirical review of major legislation affecting drug development: past experiences, effects, and unintended consequences.

    PubMed

    Kesselheim, Aaron S

    2011-09-01

    With the development of transformative drugs at a low point, numerous commentators have recommended new legislation that uses supplementary market exclusivity as an incentive to promote innovation in the pharmaceutical market. This report provides an historical perspective on proposals for encouraging drug research. Four legislative programs have been primarily designed to offer market exclusivity to promote public health goals in the pharmaceutical or biomedical sciences: the Bayh-Dole Act of 1980, the Orphan Drug Act of 1983, the Hatch-Waxman Act of 1984, and the pediatric exclusivity provisions of the FDA Modernization Act of 1997. I reviewed quantitative and qualitative studies that reported on the outcomes from these programs and evaluated the quality of evidence generated. All four legislative programs generally have been regarded as successful, although such conclusions are largely based on straightforward descriptive reports rather than on more rigorous comparative data or analyses that sufficiently account for confounding. Overall, solid data demonstrate that market exclusivity incentives can attract interest from parties involved in drug development. However, using market exclusivity to promote innovation in the pharmaceutical market can be prone to misuse, leading to improper gains. In addition, important collateral effects have emerged with substantial negative public health implications. Using market exclusivity to promote pharmaceutical innovation can lead to positive outcomes, but the practice is also characterized by waste and collateral effects. Certain practices, such as mechanisms for reevaluation and closer ties of incentives programs to public health outcomes, can help address these problems. © 2011 Milbank Memorial Fund. Published by Wiley Periodicals Inc.

  13. 75 FR 81965 - Proposed Information Collection; Comment Request; Census Barriers, Attitudes, and Motivators...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-12-29

    ... Publicity Office (C2PO) conducted a series of qualitative, quantitative, attitudinal, and behavioral research initiatives to serve as a foundation for the 2010 Census Integrated Communications Program. Research results informed and validated marketing decisions throughout the entire campaign. C2PO researched...

  14. 2016 Annual Progress Report: DOE Hydrogen and Fuel Cells Program

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    None, None

    The 2016 Annual Progress Report summarizes fiscal year 2016 activities and accomplishments by projects funded by the DOE Hydrogen and Fuel Cells Program. It covers the program areas of hydrogen production; hydrogen delivery; hydrogen storage; fuel cells; manufacturing R&D; technology validation; safety, codes and standards; systems analysis; market transformation; and Small Business Innovation Research projects.

  15. Predicting the Success of Off-Network Television Programs in the Syndication Marketplace: The Case of Broadcast Syndication.

    ERIC Educational Resources Information Center

    Robinson, Karla Salmon

    Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of…

  16. 75 FR 46957 - Notice of Submission of Proposed Information Collection to OMB Research Plan for an Evaluation of...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-08-04

    ... sponsor perspectives on the effectiveness of the DPG program in assisting Section 202 properties reach... perspectives of the marketing of the DPG program by HUD filed office staff, the DPG application process and the... sponsor perspectives on the effectiveness of the DPG program in assisting Section 202 properties reach...

  17. Dissemination of Technology to Evaluate Healthy Food Incentive Programs.

    PubMed

    Freedman, Darcy A; Hunt, Alan R; Merritt, Katie; Shon, En-Jung; Pike, Stephanie N

    2017-03-01

    Federal policy supports increased implementation of monetary incentive interventions for chronic disease prevention among low-income populations. This study describes how a Prevention Research Center, working with a dissemination partner, developed and distributed technology to support nationwide implementation and evaluation of healthy food incentive programming focused on Supplemental Nutrition Assistance Program recipients. FM Tracks, an iOS-based application and website, was developed to standardize evaluation methods for healthy food incentive program implementation at direct-to-consumer markets. This evaluation examined diffusion and adoption of the technology over 9 months (July 2015-March 2016). Data were analyzed in 2016. FM Tracks was disseminated to 273 markets affiliated with 37 regional networks in 18 states and Washington, DC. All markets adopted the sales transaction data collection feature, with nearly all recording at least one Supplemental Nutrition Assistance Program (99.3%) and healthy food incentive (97.1%) transaction. A total of 43,493 sales transactions were recorded. By the ninth month of technology dissemination, markets were entering individual sales transactions using the application (34.5%) and website (29.9%) and aggregated transactions via website (35.6%) at similar rates. Use of optional evaluation features like recording a customer ID with individual transactions increased successively with a low of 22.2% during the first month to a high of 69.2% in the ninth month. Systematic and widely used evaluation technology creates possibilities for pragmatic research embedded within ongoing, real-world implementation of food access interventions. Technology dissemination requires supportive technical assistance and continuous refinement that can be advanced through academic-practitioner partnerships. Copyright © 2016 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  18. NREL Photovoltaic Program FY 1995 annual report

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    NONE

    1996-06-01

    This report summarizes the in-house and subcontracted R&D activities from Oct. 1994 through Sept. 1995; their objectives are to conduct basic, applied, and engineering research, manage subcontracted R&D projects, perform research complementary to subcontracted work, develop and maintain state-of-the-art measurement and device capabilities, develop PV manufacturing technology and modules, transfer results to industry, and evolve viable partnerships for PV systems and market development. The research activities are grouped into 5 sections: crystalline Si and advanced devices, thin-film PV, PV manufacturing, PV module and system performance and engineering, and PV applications and market development.

  19. Advertising, marketing and purchase behavior for energy-related products

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Tiedemann, K.; Nelson, D.

    Energy conservation programs have relied heavily on incentives and regulatory standards to reduce residential energy consumption. However, in the changing market environment characterized by competitive pressures, alternative mechanisms such as marketing and promotions may increase substantially in importance compared to the demand-side management programs which have been the focus of most research. This paper describes the role of marketing and promotions in encouraging energy efficiency at the household level in British Columbia. The paper examines three related issues: first, the purchase process for energy-related products; second, the criteria used by customers in making purchase decisions; and third, the impact andmore » effectiveness of alternative marketing tools. A key finding is the energy-related purchases do not fall into the impulse purchase category. There are two reasons for this: first, most of these products require installation and this requires a high level of commitment on the part of the purchaser; second, many energy-related products require a significant outlay of funds and this reduces impulse buying.« less

  20. The FY 1981 Department of Defense Program for Research, Development, and Acquisition.

    DTIC Science & Technology

    1980-02-01

    competitive in world markets . In sum, we see the Soviets entering the decade of the 1980s with a commitment to compete in quality with U.S. weapon systems. A 1...the quantity, the market condition, and our acqui- sition strategy are some of the factors directly affecting competitive statistics. Past source...customer in the market place. In reviewing a proposed Mission Element Need Statement (MENS) we now ask ourselves, "What magnitude of resources we are

  1. HMO marketing and selection bias: are TEFRA HMOs skimming?

    PubMed

    Lichtenstein, R; Thomas, J W; Watkins, B; Puto, C; Lepkowski, J; Adams-Watson, J; Simone, B; Vest, D

    1992-04-01

    The research evidence indicates that health maintenance organizations (HMOs) participating in the Tax Equity and Fiscal Responsibility Act of 1982 (TEFRA) At-Risk Program tend to experience favorable selection. Although favorable selection might result from patient decisions, a common conjecture is that it can be induced by HMOs through their marketing activities. The purpose of this study is to examine the relationship between HMO marketing strategies and selection bias in TEFRA At-Risk HMOs. A purposive sample of 22 HMOs that were actively marketing their TEFRA programs was selected and data on organizational characteristics, market area characteristics, and HMO marketing decisions were collected. To measure selection bias in these HMOs, the functional health status of approximately 300 enrollees in each HMO was compared to that of 300 non-enrolling beneficiaries in the same area. Three dependent variables, reflecting selection bias at the mean, the low health tail, and the high health tail of the health status distribution were created. Weighted least squares regressions were then used to identify relationships between marketing elements and selection bias. Subject to the statistical limitations of the study, our conclusion is that it is doubtful that HMO marketing decisions are responsible for the prevalence of favorable selection in HMO enrollment. It also appears unlikely that HMOs were differentially targeting healthy and unhealthy segments of the Medicare market.

  2. Small Business Innovation Research (SBIR) Program, FY 1993. Program Solicitation 93.2, Closing Date: 2 August 1993

    DTIC Science & Technology

    1993-01-01

    demonstrate improved Pd and Pfa with advanced algorithms, prepare final drop test demonstration. Potential Commercial Market: LADAR profiling and sensing...Field Refrigeration (CRFR) CATEGORY: Exploratory Development OBJECTIVE: To develop a nonpowered (nonelectric) closed-cycle solid-gas sorption

  3. Student Loyalty Assessment with Online Master's Programs

    ERIC Educational Resources Information Center

    Dehghan, Ali

    2012-01-01

    Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that…

  4. Gulf Coast Clean Energy Application Center

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Dillingham, Gavin

    The Gulf Coast Clean Energy Application Center was initiated to significantly improve market and regulatory conditions for the implementation of combined heat and power technologies. The GC CEAC was responsible for the development of CHP in Texas, Louisiana and Oklahoma. Through this program we employed a variety of outreach and education techniques, developed and deployed assessment tools and conducted market assessments. These efforts resulted in the growth of the combined heat and power market in the Gulf Coast region with a realization of more efficient energy generation, reduced emissions and a more resilient infrastructure. Specific t research, we did notmore » formally investigate any techniques with any formal research design or methodology.« less

  5. Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.

    ERIC Educational Resources Information Center

    Ashmore, M. Catherine; Pritz, Sandra G.

    This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in…

  6. Planning the Marketing Strategy. PACE Revised. Level 2. Unit 6. Research & Development Series No. 240BB6.

    ERIC Educational Resources Information Center

    Ashmore, M. Catherine; Pritz, Sandra G.

    This unit on planning marketing strategy for a small business, the sixth in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about…

  7. Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study

    ERIC Educational Resources Information Center

    Young, Mark R.

    2014-01-01

    Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…

  8. A Study to Determine the Job Tasks and Levels of Employment for Apparel and Accessories Marketing Occupations Using DACUM Occupational Analysis. Final Report.

    ERIC Educational Resources Information Center

    Guikema, Kelli A.

    Research was conducted to establish a validated list of competencies for use in curriculum development efforts for apparel and accessories marketing programs. DACUM (Developing a Curriculum) was the occupational analysis procedure used to identify the competencies, job tasks, level of difficulty, and levels of employment for apparel and…

  9. Social marketing program sales.

    PubMed

    1987-01-01

    This table presents data on social marketing program sales for projects that provide more than 5000 couple-years of protection. Cited are social marketing programs in Bangladesh, Costa Rica, Egypt, El Salvador, Guatemala, Honduras, India, Indonesia, Jamaica, Nepal, Pakistan, Peru, and Sri Lanka. Included in the table are data on program funding, product sales (generally condoms, pills, and foaming tablets), and couple-years of protection provided. Among the social marketing programs reporting particularly high couple-years of protection levels are the Bangladesh Family Planning Social Marketing Program (1,165,100), the Egyptian Family Planning Association's Family for the Future Program (732,200), India's Nirodh Marketing Program (2,225,000), and Pakistan's Social Marketing Contraceptive Program (280,000).

  10. Customer response to day-ahead wholesale market electricity prices: Case study of RTP program experience in New York

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Goldman, C.; Hopper, N.; Sezgen, O.

    2004-07-01

    There is growing interest in policies, programs and tariffs that encourage customer loads to provide demand response (DR) to help discipline wholesale electricity markets. Proposals at the retail level range from eliminating fixed rate tariffs as the default service for some or all customer groups to reinstituting utility-sponsored load management programs with market-based inducements to curtail. Alternative rate designs include time-of-use (TOU), day-ahead real-time pricing (RTP), critical peak pricing, and even pricing usage at real-time market balancing prices. Some Independent System Operators (ISOs) have implemented their own DR programs whereby load curtailment capabilities are treated as a system resource andmore » are paid an equivalent value. The resulting load reductions from these tariffs and programs provide a variety of benefits, including limiting the ability of suppliers to increase spot and long-term market-clearing prices above competitive levels (Neenan et al., 2002; Boren stein, 2002; Ruff, 2002). Unfortunately, there is little information in the public domain to characterize and quantify how customers actually respond to these alternative dynamic pricing schemes. A few empirical studies of large customer RTP response have shown modest results for most customers, with a few very price-responsive customers providing most of the aggregate response (Herriges et al., 1993; Schwarz et al., 2002). However, these studies examined response to voluntary, two-part RTP programs implemented by utilities in states without retail competition.1 Furthermore, the researchers had limited information on customer characteristics so they were unable to identify the drivers to price response. In the absence of a compelling characterization of why customers join RTP programs and how they respond to prices, many initiatives to modernize retail electricity rates seem to be stymied.« less

  11. An Overview of NASA's Intelligent Systems Program

    NASA Technical Reports Server (NTRS)

    Cooke, Daniel E.; Norvig, Peter (Technical Monitor)

    2001-01-01

    NASA and the Computer Science Research community are poised to enter a critical era. An era in which - it seems - that each needs the other. Market forces, driven by the immediate economic viability of computer science research results, place Computer Science in a relatively novel position. These forces impact how research is done, and could, in worst case, drive the field away from significant innovation opting instead for incremental advances that result in greater stability in the market place. NASA, however, requires significant advances in computer science research in order to accomplish the exploration and science agenda it has set out for itself. NASA may indeed be poised to advance computer science research in this century much the way it advanced aero-based research in the last.

  12. Geothermal Program Review XIV: proceedings. Keeping Geothermal Energy Competitive in Foreign and Domestic Markets

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    NONE

    The U.S. Department of Energy`s Office of Geothermal Technologies conducted its annual Program Review XIV in Berkeley, April 8-10, 1996. The geothermal community came together for an in-depth review of the federally-sponsored geothermal research and development program. This year`s theme focused on ``Keeping Geothermal Energy Competitive in Foreign and Domestic Markets.`` This annual conference is designed to promote technology transfer by bringing together DOE-sponsored researchers; utility representatives; geothermal developers; equipment and service suppliers; representatives from local, state, and federal agencies; and others with an interest in geothermal energy. Program Review XIV consisted of eight sessions chaired by industry representatives. Introductorymore » and overview remarks were presented during every session followed by detailed reports on specific DOE-funded research projects. The progress of R&D projects over the past year and plans for future activities were discussed. The government-industry partnership continues to strengthen -- its success, achievements over the past twenty years, and its future direction were highlighted throughout the conference. The comments received from the conference evaluation forms are published in this year`s proceedings. Individual papers have been processed for inclusion in the Energy Science and Technology Database.« less

  13. [Community marketing of contraceptives].

    PubMed

    Urrutia, J M

    1987-09-01

    The 5-year-old community contraceptive distribution program developed by PROFAMILIA, Colombia's private family planning organization, has given excellent results, but several cost-effectiveness comparisons with social marketing programs have suggested that commercial distribution programs are superior. The community contraceptive distribution program has a high content of information and education activities, which produced significant increases in knowledge and use of contraception in the communities covered. It has been a fundamental support for the social marketing program, creating much of the demand for contraceptive products that the social marketing program has filled. The social marketing program has given good results in terms of volume of sales and in cost-effectiveness since 1976, prompting calls for replacement of the community contraceptive distribution program by the social marketing program in those sectors where knowledge and use of contraception have achieved acceptable levels. An experiment in the Department of Santander in 1984 and 1985 gave very favorable results, suggesting that community contraceptive distribution programs should be replaced by social marketing programs in all more developed markets. But economic problems in 1985 and the decision of manufacturers to decrease the profit margin for PROFAMILIA jeopardized the social marketing program. The community distribution program covered about 20% of the market. Reduced profits in the social marketing program threatened its continued expansion, at the same time that potential demand was growing because of increases in the fertile aged population and increased use of contraception. To meet the need, PROFAMILIA combined the community contraceptive distribution and social marketing programs into a new entity to be called community marketing. The strategy of the community marketing program will be to maintain PROFAMILIA's participation in the market and aid the growth of demand for contraceptives through educational and informational activities. The distribution scheme must continue to cover all the established points of sale in pharmacies despite the reduced profit margins.

  14. 7 CFR 1150.181 - Proceedings after termination.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MILK), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy... continuing one or more of the promotion, research or nutrition education plans or projects authorized...

  15. 7 CFR 1150.181 - Proceedings after termination.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy... continuing one or more of the promotion, research or nutrition education plans or projects authorized...

  16. 7 CFR 1150.181 - Proceedings after termination.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MILK), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy... continuing one or more of the promotion, research or nutrition education plans or projects authorized...

  17. 7 CFR 1150.181 - Proceedings after termination.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy... continuing one or more of the promotion, research or nutrition education plans or projects authorized...

  18. 7 CFR 1150.181 - Proceedings after termination.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE DAIRY PROMOTION PROGRAM Dairy... continuing one or more of the promotion, research or nutrition education plans or projects authorized...

  19. The global alcohol industry: an overview.

    PubMed

    Jernigan, David H

    2009-02-01

    To describe the globalized sector of the alcoholic beverage industry, including its size, principal actors and activities. Market research firms and business journalism are the primary sources for information about the global alcohol industry, and are used to profile the size and membership of the three main industry sectors of beer, distilled spirits and wine. Branded alcoholic beverages are approximately 38% of recorded alcohol consumption world-wide. Producers of these beverages tend to be large multi-national corporations reliant on marketing for their survival. Marketing activities include traditional advertising as well as numerous other activities, such as new product development, product placement and the creation and promotion of social responsibility programs, messages and organizations. The global alcohol industry is highly concentrated and innovative. There is relatively little public health research evaluating the impact of its many marketing activities.

  20. Justifying a Graduate Program in Communication: Demonstrating Employability.

    ERIC Educational Resources Information Center

    Baran, Stanley J.; Shoemaker, F. Floyd

    In order to determine the extent of community need for and interest in a proposed graduate program in communication at Cleveland State University, a market research survey was conducted of a random sample of 402 employers from four broad categories: business and industry, the communication industries, nonprofit associations, and government…

  1. Women Entering Agriculture: A Study of College Graduates.

    ERIC Educational Resources Information Center

    Thompson, Orville E.; And Others

    A study examined the educational and labor market experiences of female graduates of agricultural programs. During the study, researchers interviewed 95 female and 84 male graduates of agricultural programs at 3 community colleges and 6 universities in California between the years 1977 and 1979. Survey participants were asked to supply various…

  2. Gaining Ground: The Labor Market Progress of Sectoral Employment Development Programs. SEDLP Research Report.

    ERIC Educational Resources Information Center

    Zandniapour, Lily; Conway, Maureen

    The Sectoral Employment Development Learning Project conducted a longitudinal survey of participants of industry-based workforce development programs about two years after completing training. Outcomes for unemployed and underemployed workers--77 percent of the sample--indicated increased hours worked and increased earnings per hour produced…

  3. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

    PubMed

    Villacé-Molinero, Teresa; Reinares-Lara, Pedro; Reinares-Lara, Eva

    2016-01-01

    Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks to discover whether joining a program changes the buying behavior of its members, and, if so, to study the profile of those whose behavior changes most. The intention was also to provide new study variables pertaining to multi-vendor loyalty programs, such as where they are joined or purchases in associated outlets as a result of behavioral loyalty. Research was carried out using a sample of 1200 individuals (31,746 purchases) belonging to a multi-vendor loyalty program. The study period was 13 years, 4 months, and split into two phases: before and after the joining the program. Different methodological approaches, such as the use of transactional databases that included pre-program-enrollment data and of the same sampling units throughout the study, were incorporated into the research with the aim of advancing academic knowledge regarding multi-vendor loyalty programs. Moreover, a type of program and market hardly dealt with in the relevant literature was analyzed. The results showed while the loyalty program had managed to reduce the time between purchases, it had not affected purchase volume or average expenditure. They also demonstrated the existence of a differential profile of customers who had changed their buying behavior to a greater extent. Finally, recency was identified as being the decisive variable in behavioral change.

  4. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

    PubMed Central

    Villacé-Molinero, Teresa; Reinares-Lara, Pedro; Reinares-Lara, Eva

    2016-01-01

    Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks to discover whether joining a program changes the buying behavior of its members, and, if so, to study the profile of those whose behavior changes most. The intention was also to provide new study variables pertaining to multi-vendor loyalty programs, such as where they are joined or purchases in associated outlets as a result of behavioral loyalty. Research was carried out using a sample of 1200 individuals (31,746 purchases) belonging to a multi-vendor loyalty program. The study period was 13 years, 4 months, and split into two phases: before and after the joining the program. Different methodological approaches, such as the use of transactional databases that included pre-program-enrollment data and of the same sampling units throughout the study, were incorporated into the research with the aim of advancing academic knowledge regarding multi-vendor loyalty programs. Moreover, a type of program and market hardly dealt with in the relevant literature was analyzed. The results showed while the loyalty program had managed to reduce the time between purchases, it had not affected purchase volume or average expenditure. They also demonstrated the existence of a differential profile of customers who had changed their buying behavior to a greater extent. Finally, recency was identified as being the decisive variable in behavioral change. PMID:26941677

  5. Contraceptive social marketing and community-based distribution systems in Colombia.

    PubMed

    Vernon, R; Ojeda, G; Townsend, M C

    1988-01-01

    Three operations research experiments were carried out in three provinces of Colombia to improve the cost-effectiveness of Profamilia's nonclinic-based programs. The experiments tested: (a) whether a contraceptive social marketing (CSM) strategy can replace a community-based distribution (CBD) program in a high contraceptive use area; (b) if wage incentives for salaried CBD instructors will increase contraceptive sales; and (c) whether a specially equipped information, education, and communication (IEC) team can replace a cadre of rural promoters to expand family planning coverage. All three strategies proved to be effective, but only the CSM system yielded a profit. Despite this, Profamilia discontinued its CSM program soon after the experiment was completed. Unexpected government controls regulating the price and sale of contraceptives in Colombia made the program unprofitable. As a result, family planning agencies are cautioned against replacing CBD programs with CSM. Instead, CBD programs might adopt a more commercial approach to become more efficient.

  6. Physical activity promotion among underserved adolescents: "make it fun, easy, and popular".

    PubMed

    Louise Bush, Paula; Laberge, Suzanne; Laforest, Sophie

    2010-05-01

    There is a paucity of studies regarding noncurricular physical activity promotion interventions among adolescents, and even less such research pertaining to underserved youth. This article describes the development and implementation of a noncurricular, school-based physical activity promotion program designed for a multiethnic, underserved population of adolescents. The program's impact on leisure-time physical activity (LTPA) and on physical activity enjoyment (PAE) is also presented. The 16-week program, named FunAction, utilizes social marketing principles. Control (n = 90) and intervention (n = 131) students are assessed pre- and postintervention for levels of LTPA and PAE. Results indicate that although the program did not contribute to an increase in LTPA or PAE among intervention group students, participation in the program was elevated. This study offers preliminary evidence that noncurricular physical activity promotion programs that apply social marketing principles can be effective in engaging multiethnic, underserved adolescents in physical activity.

  7. What's Working (and What's Not). A Summary of Research on the Economic Impacts of Employment and Training Programs.

    ERIC Educational Resources Information Center

    Department of Labor, Washington, DC.

    The effectiveness of employment and training (E&T) programs in improving labor market outcomes can be assessed by measuring the impact on the future success of participants. The program with the greatest success in reducing dropout rates among at-risk youth is the Quantum Opportunities Project. Comprehensive Employment and Training Act (CETA)…

  8. 2007 Biomass Program Overview

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    none,

    The Biomass Program is actively working with public and private partners to meet production and technology needs. With the corn ethanol market growing steadily, researchers are unlocking the potential of non-food biomass sources, such as switchgrass and forest and agricultural residues. In this way, the Program is helping to ensure that cost-effective technologies will be ready to support production goals for advanced biofuels.

  9. Experience of Social Media, Training and Development on Work Proficiency: A Qualitative Study with Security Personnel

    ERIC Educational Resources Information Center

    Okyireh, Rexford Owusu; Okyireh, Marijke Akua Adobea

    2016-01-01

    How useful is social media and training programs to the development of professionals in the security sector? In this study the researchers examined three key issues pertaining to training programs. These were marketing of training programs, participant experiences of training content and work proficiency. A sample of ten participants of a forensic…

  10. Using Focus Group Research in Public Relations.

    ERIC Educational Resources Information Center

    Grunig, Larissa A.

    1990-01-01

    Analyzes a recent instance of focus group research applied to a public relations case (rather than a marketing case). Reviews the advantages and disadvantages of this qualitative method, and describes the case of a county department of mental health relying on focus group research to help plan a program aimed at reducing the stigma of mental…

  11. Development of a Marketing Campaign to Recruit Non-adjudicated and Untreated Abusive Men for a Brief Telephone Intervention.

    PubMed

    Mbilinyi, Lyungai F; Zegree, Joan; Roffman, Roger A; Walker, Denise; Neighbors, Clayton; Edleson, Jeffrey

    2008-07-01

    Although voluntary enrollment by abusive men in domestic violence perpetrator treatment programs occurs, most men enter treatment only after they have injured a partner or family member and have been arrested, convicted and sentenced. This leaves a serious gap for those who engage in abusive behavior but who have not been served by the legal or social service systems. To address this gap, the researchers applied social marketing principles to recruit abusive men to a telephone-delivered pre-treatment intervention (the Men's Domestic Abuse Check-Up-MDACU), designed to motivate non-adjudicated and untreated abusive men who are concurrently using alcohol and drugs to enter treatment voluntarily. This article discusses recruitment efforts in reaching perpetrators of intimate partner violence, an underserved population. Informed by McGuire's communication and persuasion matrix, the researchers describe three phases of the MDACU's marketing campaign: (1) planning, (2) early implementation, and (3) revision of marketing strategies based on initial results. The researchers' "lessons learned" conclude the paper.

  12. Double degree master program: Optical Design

    NASA Astrophysics Data System (ADS)

    Bakholdin, Alexey; Kujawinska, Malgorzata; Livshits, Irina; Styk, Adam; Voznesenskaya, Anna; Ezhova, Kseniia; Ermolayeva, Elena; Ivanova, Tatiana; Romanova, Galina; Tolstoba, Nadezhda

    2015-10-01

    Modern tendencies of higher education require development of master programs providing achievement of learning outcomes corresponding to quickly variable job market needs. ITMO University represented by Applied and Computer Optics Department and Optical Design and Testing Laboratory jointly with Warsaw University of Technology represented by the Institute of Micromechanics and Photonics at The Faculty of Mechatronics have developed a novel international master double-degree program "Optical Design" accumulating the expertise of both universities including experienced teaching staff, educational technologies, and experimental resources. The program presents studies targeting research and professional activities in high-tech fields connected with optical and optoelectronics devices, optical engineering, numerical methods and computer technologies. This master program deals with the design of optical systems of various types, assemblies and layouts using computer modeling means; investigation of light distribution phenomena; image modeling and formation; development of optical methods for image analysis and optical metrology including optical testing, materials characterization, NDT and industrial control and monitoring. The goal of this program is training a graduate capable to solve a wide range of research and engineering tasks in optical design and metrology leading to modern manufacturing and innovation. Variability of the program structure provides its flexibility and adoption according to current job market demands and personal learning paths for each student. In addition considerable proportion of internship and research expands practical skills. Some special features of the "Optical Design" program which implements the best practices of both Universities, the challenges and lessons learnt during its realization are presented in the paper.

  13. 12 CFR 944.6 - Bank community support programs.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... modification, which shall require the Bank to: (i) Conduct market research in the Bank's district; (ii... and implementing its Targeted Community Lending Plan; and (iv) Establish quantitative targeted...

  14. 12 CFR 1290.6 - Bank community support programs.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... to modification, which shall require the Bank to—(i) Conduct market research in the Bank's district... and implementing its Targeted Community Lending Plan; and (iv) Establish quantitative targeted...

  15. Space market model development project

    NASA Technical Reports Server (NTRS)

    Bishop, Peter C.

    1987-01-01

    The objectives of the research program, Space Market Model Development Project, (Phase 1) were: (1) to study the need for business information in the commercial development of space; and (2) to propose a design for an information system to meet the identified needs. Three simultaneous research strategies were used in proceeding toward this goal: (1) to describe the space business information which currently exists; (2) to survey government and business representatives on the information they would like to have; and (3) to investigate the feasibility of generating new economical information about the space industry.

  16. 7 CFR 520.5 - Categorical exclusions.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... trade representation and market development activities overseas. (b) ARS categorical exclusions. ARS... controlled in whole or in part by ARS; (2) Research programs or projects of limited size and magnitude or...

  17. 7 CFR 520.5 - Categorical exclusions.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... trade representation and market development activities overseas. (b) ARS categorical exclusions. ARS... controlled in whole or in part by ARS; (2) Research programs or projects of limited size and magnitude or...

  18. 7 CFR 520.5 - Categorical exclusions.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... trade representation and market development activities overseas. (b) ARS categorical exclusions. ARS... controlled in whole or in part by ARS; (2) Research programs or projects of limited size and magnitude or...

  19. 7 CFR 520.5 - Categorical exclusions.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... trade representation and market development activities overseas. (b) ARS categorical exclusions. ARS... controlled in whole or in part by ARS; (2) Research programs or projects of limited size and magnitude or...

  20. 7 CFR 520.5 - Categorical exclusions.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... trade representation and market development activities overseas. (b) ARS categorical exclusions. ARS... controlled in whole or in part by ARS; (2) Research programs or projects of limited size and magnitude or...

  1. What about the Non-Completers? The Labor Market Returns to Progress in Community College. A CAPSEE Working Paper

    ERIC Educational Resources Information Center

    Zeidenberg, Matthew; Scott, Marc; Belfield, Clive

    2015-01-01

    Of the copious research on the labor market returns to college, very little has adequately modeled the pathways of non-completers or compared their outcomes with those of award holders. In this paper, we present a novel method for linking non-completers with completers according to their program of study. This method allows us to calculate the…

  2. What about the Non-Completers? The Labor Market Returns to Progress in Community College. CAPSEE Working Paper

    ERIC Educational Resources Information Center

    Zeidenberg, Matthew; Scott, Marc; Belfield, Clive

    2015-01-01

    Of the copious research on the labor market returns to college, very little has adequately modeled the pathways of non-completers or compared their outcomes with those of award holders. In this paper, we present a novel method for linking non-completers with completers according to their program of study. This method allows us to calculate the…

  3. A LARGE LIFE INSURANCE COMPANY AUTOMATES. WORKFORCE IMPLICATIONS OF COMPUTER CONVERSION. AUTOMATION PROGRAM REPORT, NUMBER 3.

    ERIC Educational Resources Information Center

    CIBARICH, AUGUST L.; AND OTHERS

    THIS WAS ONE OF 20 DEMONSTRATION PROJECTS INITIATED IN 11 STATES IN 1961-63 TO GAIN EXPERIENCE WITH LABOR MARKET PROBLEMS ARISING FROM CHANGING TECHNOLOGY AND MASS LAYOFFS. THE FUNDAMENTAL AIM WAS TO COMBINE ACTION AND RESEARCH TO DEMONSTRATE WHAT THE STATE EMPLOYMENT SERVICE COULD DO IN AREAS WHERE THE LABOR MARKET WAS RAPIDLY CHANGING.…

  4. Manpower Policies and the Disadvantaged; A Summary Report on Labor Market Information Systems and the Disadvantaged, with Emphasis on Policy Implications.

    ERIC Educational Resources Information Center

    Myers, Charles A.

    The report highlights policy implications of research conducted on formal and informal labor market information systems and the disadvantaged. Policy implications are developed at the end of each of eight sections reviewing studies in the areas of: insurance, an inner-city training program, newspaper ads, the Job Bank system, immigrant labor,…

  5. Collaborative Evaluation and Market Research Converge: An Innovative Model Agricultural Development Program Evaluation in Southern Sudan

    ERIC Educational Resources Information Center

    O'Sullivan, John M.; O'Sullivan, Rita

    2012-01-01

    In June and July 2006 a team of outside experts arrived in Yei, Southern Sudan through an AID project to provide support to a local agricultural development project. The team brought evaluation, agricultural marketing and financial management expertise to the in-country partners looking at steps to rebuild the economy of the war ravaged region. A…

  6. Overview of NASA's Space Solar Power Technology Advanced Research and Development Program

    NASA Technical Reports Server (NTRS)

    Howell, Joe; Mankins, John C.; Davis, N. Jan (Technical Monitor)

    2001-01-01

    Large solar power satellite (SPS) systems that might provide base load power into terrestrial markets were examined extensively in the 1970s by the US Department of Energy (DOE) and the National Aeronautics and Space Administration (NASA). Following a hiatus of about 15 years, the subject of space solar power (SSP) was reexamined by NASA from 1995-1997 in the 'fresh look' study, and during 1998 in an SSP 'concept definition study', and during 1999-2000 in the SSP Exploratory Research and Technology (SERT) program. As a result of these efforts, during 2001, NASA has initiated the SSP Technology Advanced Research and Development (STAR-Dev) program based on informed decisions. The goal of the STAR-Dev program is to conduct preliminary strategic technology research and development to enable large, multi-megawatt to gigawatt-class space solar power (SSP) systems and wireless power transmission (WPT) for government missions and commercial markets (in-space and terrestrial). Specific objectives include: (1) Release a NASA Research Announcement (NRA) for SSP Projects; (2) Conduct systems studies; (3) Develop Component Technologies; (4) Develop Ground and Flight demonstration systems; and (5) Assess and/or Initiate Partnerships. Accomplishing these objectives will allow informed future decisions regarding further SSP and related research and development investments by both NASA management and prospective external partners. In particular, accomplishing these objectives will also guide further definition of SSP and related technology roadmaps including performance objectives, resources and schedules; including 'multi-purpose' applications (commercial, science, and other government).

  7. Are graduate students rational? Evidence from the market for biomedical scientists.

    PubMed

    Blume-Kohout, Margaret E; Clack, John W

    2013-01-01

    The U.S. National Institutes of Health (NIH) budget expansion from 1998 through 2003 increased demand for biomedical research, raising relative wages and total employment in the market for biomedical scientists. However, because research doctorates in biomedical sciences can often take six years or more to complete, the full labor supply response to such changes in market conditions is not immediate, but rather is observed over a period of several years. Economic rational expectations models assume that prospective students anticipate these future changes, and also that students take into account the opportunity costs of their pursuing graduate training. Prior empirical research on student enrollment and degree completions in science and engineering (S&E) fields indicates that "cobweb" expectations prevail: that is, at least in theory, prospective graduate students respond to contemporaneous changes in market wages and employment, but do not forecast further changes that will arise by the time they complete their degrees and enter the labor market. In this article, we analyze time-series data on wages and employment of biomedical scientists versus alternative careers, on completions of S&E bachelor's degrees and biomedical sciences PhDs, and on research expenditures funded both by NIH and by biopharmaceutical firms, to examine the responsiveness of the biomedical sciences labor supply to changes in market conditions. Consistent with previous studies, we find that enrollments and completions in biomedical sciences PhD programs are responsive to market conditions at the time of students' enrollment. More striking, however, is the close correspondence between graduate student enrollments and completions, and changes in availability of NIH-funded traineeships, fellowships, and research assistantships.

  8. Marketing Program Outcomes: The Building Blocks of an Associate Degree Marketing Program.

    ERIC Educational Resources Information Center

    Ruhland, Sheila; Samson, Harland; Brewer, Jerrilyn; Hague, David

    This document contains materials about and from an assessment of Wisconsin's associate degree marketing program. The document begins with a report containing the following: marketing program mission and vision statements; overview, conclusions, and recommendations of an assessment of marketing education needs in which recent graduates of the…

  9. The marketing concept applied to an education program.

    PubMed

    Parks, S C; Moody, D L; Barbrow, E P

    1984-09-01

    Dietetic education programs seeking to maintain their enrollment levels may find it necessary to adopt more sophisticated marketing strategies. This article describes the application of the marketing process to an extended degree dietetic program that serves a national audience. It also presents a strategy for initiating a marketing study and marketing orientation by analyzing its internal program data. The article discusses the specific market characteristics of the program's primary market segments, and it presents further implications for dietitians at work in health care facilities, in businesses, or in private practice.

  10. Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education.

    ERIC Educational Resources Information Center

    Fleming, Lian; And Others

    This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…

  11. Marketing Prior Learning Assessment Programs.

    ERIC Educational Resources Information Center

    Heeger, Gerald A.

    1983-01-01

    Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)

  12. Secondary analysis of a marketing research database reveals patterns in dairy product purchases over time.

    PubMed

    Van Wave, Timothy W; Decker, Michael

    2003-04-01

    Development of a method using marketing research data to assess food purchase behavior and consequent nutrient availability for purposes of nutrition surveillance, evaluation of intervention effects, and epidemiologic studies of diet-health relationships. Data collected on household food purchases accrued over a 13-week period were selected by using Universal Product Code numbers and household characteristics from a marketing research database. Universal Product Code numbers for 39,408 dairy product purchases were linked to a standard reference for food composition to estimate the nutrient content of foods purchased over time. Two thousand one hundred sixty-one households located in Victoria, Texas, and surrounding communities who were active members of a frequent shopper program. Demographic characteristics of sample households and the nutrient content of their dairy product purchases were analyzed using frequency distribution, cross tabulation, analysis of variance, and t test procedures. A method for using marketing research data was successfully used to estimate household purchases of specific foods and their nutrient content from a marketing database containing hundreds of thousands of records. Distribution of dairy product purchases and their concomitant nutrients between Hispanic and non-Hispanic households were significant (P<.01, P<.001, respectively) and sustained over time. Purchase records from large, nationally representative panels of shoppers, such as those maintained by major market research companies, might be used to accomplish detailed longitudinal epidemiologic studies or surveillance of national food- and nutrient-purchasing patterns within and between countries and segments of their respective populations.

  13. 12 CFR 1290.6 - Bank community support programs.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... modification, which shall require the Bank to—(i) Conduct market research in the Bank's district; (ii) Describe... implementing its Targeted Community Lending Plan; and (iv) Establish quantitative targeted community lending...

  14. 12 CFR 1290.6 - Bank community support programs.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... modification, which shall require the Bank to—(i) Conduct market research in the Bank's district; (ii) Describe... implementing its Targeted Community Lending Plan; and (iv) Establish quantitative targeted community lending...

  15. 12 CFR 1290.6 - Bank community support programs.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... modification, which shall require the Bank to—(i) Conduct market research in the Bank's district; (ii) Describe... implementing its Targeted Community Lending Plan; and (iv) Establish quantitative targeted community lending...

  16. Using marketing research methods to evaluate a stage-specific intervention.

    PubMed

    Poscente, Neila; Rothstein, Marsha; Irvine, M Jane

    2002-01-01

    To show how marketing methods can be used to distribute and evaluate a health promotion intervention. Mass media promotion was used to communicate a physical activity resource. Brief telephone interviews were used to screen callers and recruit participants into a controlled trial. Follow-up was conducted 3 months later. Information was gained about the attitudes and motivation of callers. The majority of participants (study and control) made significant changes in their activity levels. The study demonstrated that even when mass media channels are used, market segmentation can be achieved and program evaluation conducted.

  17. Broadening the concept of marketing.

    PubMed

    Kotler, P; Levy, S J

    1969-01-01

    Marketing in business is the task of finding and stimulating buyers for a firms's output. Product development, pricing, distribution, and communication are the mainstays of marketing, while progressive firms also develop new products and chart the trends and changes in people's needs and desires. Marketing can either apply its knowledge to social problems and organizations or remain in a narrowly defined business activity. Every organization has basically the same functions: personnel management, production, income, and promotion, which are using modern marketing skills in commercial sectors. Suppliers and consumers are needed by all organizations. In Canada a group wished to promote an antismoking campaign but they had little money compared to the tobacco companies. This group used modern marketing techniques to combat their lack of funds and found many ways, e.g., books, articles. A business firm uses a multitude of marketing tools to sell its product. Nonbusiness organizations frequently do not integrate their programs the way the businesses place all activities under one marketing vice president and department. Astute marketing depends on continuous feedback from consumers and suppliers. They are dependent upon up-to-the-minute research that tells them about changes in the environment and moves of competitors. Nonbusiness organizations are often casual about the research upon which they base their vital decisions.

  18. Market Incentives and International Volunteers: The Development and Evaluation of Fair Trade Learning

    ERIC Educational Resources Information Center

    Hartman, Eric; Chaire, Cassandra

    2014-01-01

    As a component of university international education programming, international volunteerism and global community engagement by university students and faculty are on the rise. While the benefits to student learning related to this kind of programming have been well researched, community impact is rarely assessed. This article considers the…

  19. Problem-Solving Management Training Effects on Sales Productivity and Job Satisfaction.

    ERIC Educational Resources Information Center

    Ross, Paul C.; And Others

    Research suggests that effective organizational change must be led by line personnel rather than by outside consultants. The Performance Management Program (PMP) implemented in two Bell Telephone companies is a line-led, self-help program in which managers participate in problem-solving activities within their own jobs. Marketing and sales…

  20. Promoting Information Systems Major to Undergraduate Students--A Comprehensive Investigation

    ERIC Educational Resources Information Center

    Li, Lei; Zhang, Chi; Zheng, Guangzhi

    2014-01-01

    Weak enrollment growth has been a concern for many Information Systems (IS) programs in recent years although the IT/IS job market remains strong. Stimulating undergraduate students' interest to IS programs have been a challenge. In this paper, the researchers took a comprehensive approach to study how to effectively promote a Management…

  1. Organization and Administration of Adult Education Programs: A Guide for Practitioners. Adult Education Special Topics: Theory, Research and Practice in LifeLong Learning

    ERIC Educational Resources Information Center

    Schmidt, Steven W.; Biniecki, Susan M. Yelich

    2016-01-01

    Administrators of adult education programs work in dynamic and ever-changing environments. They are continually challenged with a myriad of issues related to program budgeting, marketing, strategic planning, funding, human resources, and other topics. With decades of real world experience in the field, Steven Schmidt and Susan Yelich Biniecki have…

  2. Study on Stochastic Optimal Electric Power Procurement Strategies with Uncertain Market Prices

    NASA Astrophysics Data System (ADS)

    Sakchai, Siripatanakulkhajorn; Saisho, Yuichi; Fujii, Yasumasa; Yamaji, Kenji

    The player in deregulated electricity markets can be categorized into three groups of GENCO (Generator Companies), TRNASCO (Transmission Companies), DISCO (Distribution Companies). This research focuses on the role of Distribution Companies, which purchase electricity from market at randomly fluctuating prices, and provide it to their customers at given fixed prices. Therefore Distribution companies have to take the risk stemming from price fluctuation of electricity instead of the customers. This entails the necessity to develop a certain method to make an optimal strategy for electricity procurement. In such a circumstance, this research has the purpose for proposing the mathematical method based on stochastic dynamic programming to evaluate the value of a long-term bilateral contract of electricity trade, and also a project of combination of the bilateral contract and power generation with their own generators for procuring electric power in deregulated market.

  3. Preparing Astronomy Majors for the Job Market of the New Millennium

    NASA Astrophysics Data System (ADS)

    Migenes, Victor

    2000-08-01

    In the past few years the American Physical Society (APS) has conducted a number of surveys among the graduate student population in the US and also among young researchers. The purpose was to get an idea of the career expectations of the students and how these are met later on in their life. Two of the conclusions were: (1) students want to work in a research environment, preferably academic, and (2) graduate and undergraduate programs are not preparing them well for the different challenges and goals found in industry, the private sector and national laboratories. Jobs in academia, especially tenured positions, have been difficult to obtain forcing many students to give up on their goals after one or two postdoctoral positions. Some have found jobs in other sectors but others feel frustrated that their careers have not met their expectations and are poorly `prepared' for other options. In the areas of Physics and Astronomy there is not much of a job market without graduate studies. So most students must continue graduate work, in these or other fields, in order to compete well in the job market. Graduate and undergraduate programs must become more responsible for the present state of affairs and for implementing improvements. This can be done by broadening the scope of the present programs so that a student is better prepared to face the challenges of other job opportunities. We present here a BSc program designed by astronomers and physicists, at the University of Guanajuato, to try to address some of these concerns and better prepare the students for either continuing with graduate studies or finding employment in an ever-changing job market.

  4. Analysis to develop a program for energy-integrated farm systems

    NASA Astrophysics Data System (ADS)

    Eakin, D. E.; Clark, M. A.; Inaba, L. K.; Johnson, K. I.

    1981-09-01

    A program to use renewable energy resources and possibly develop decentralization of energy systems for agriculture is discussed. The program's objective is determined by: (1) an analysis of the technologies that could be utilized to transform renewable farm resources to energy by the year 2000, (2) the quantity of renewable farm resources that are available, and (3) current energy-use patterns. Individual research, development, and demonstration projects are fit into a national program of energy-integrated farm systems on the basis of market need, conversion potential, technological opportunities, and acceptability. Quantification of these factors for the purpose of establishing program guidelines is conducted using the following four precepts: (1) market need is identified by current use of energy for agricultural production; (2) conversion potential is determined by the availability of renewable resources; and (3) technological opportunities are determined by the state-of-the-art methods, techniques, and processes that can convert renewable resources into farm energy.

  5. EnviroAtlas - Ecosystem Services Market-Based Programs Web Service, U.S., 2016, Forest Trends' Ecosystem Marketplace

    EPA Pesticide Factsheets

    This EnviroAtlas web service contains layers depicting market-based programs and projects addressing ecosystem services protection in the United States. Layers include data collected via surveys and desk research conducted by Forest Trends' Ecosystem Marketplace from 2008 to 2016 on biodiversity (i.e., imperiled species/habitats; wetlands and streams), carbon, and water markets and enabling conditions that facilitate, directly or indirectly, market-based approaches to protecting and investing in those ecosystem services. This dataset was produced by Forest Trends' Ecosystem Marketplace for EnviroAtlas in order to support public access to and use of information related to environmental markets. EnviroAtlas (https://www.epa.gov/enviroatlas) allows the user to interact with a web-based, easy-to-use, mapping application to view and analyze multiple ecosystem services for the contiguous United States. The dataset is available as downloadable data (https://edg.epa.gov/data/Public/ORD/EnviroAtlas) or as an EnviroAtlas map service. Additional descriptive information about this dataset can be found in its associated EnviroAtlas Fact Sheet (https://www.epa.gov/enviroatlas/enviroatlas-fact-sheets).

  6. Evolution of the INMARSAT aeronautical system: Service, system, and business considerations

    NASA Technical Reports Server (NTRS)

    Sengupta, Jay R.

    1995-01-01

    A market-driven approach was adopted to develop enhancements to the Inmarsat-Aeronautical system, to address the requirements of potential new market segments. An evolutionary approach and well differentiated product/service portfolio was required, to minimize system upgrade costs and market penetration, respectively. The evolved system definition serves to minimize equipment cost/size/mass for short/medium range aircraft, by reducing the antenna gain requirement and relaxing the performance requirements for non safety-related communications. A validation program involving simulation, laboratory tests, over-satellite tests and flight trials is being conducted to confirm the system definition. Extensive market research has been conducted to determine user requirements and to quantify market demand for future Inmarsat Aero-1 AES, using sophisticated computer assisted survey techniques.

  7. Social marketing: an approach to planned social change.

    PubMed

    Kotler, P; Zaltman, G

    1971-07-01

    This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campaigns and concluded that their effectiveness depended on the presence of adequate force, direction, adequate and compatible social mechanism, and distance (the "cost" of the new attitude as seen by message's message"s recepient). A marketing planning approach is not a guarantee for the achievement of social objectives; yet, it represents a bridging mechanism linking the knowledge of the behavioral scientist with the socially useful implementation of that knowledge.

  8. Promoting fruit and vegetable consumption in different lifestyle groups: recommendations for program development based on behavioral research and consumer media data.

    PubMed

    Della, Lindsay J; DeJoy, David M; Lance, Charles E

    2008-01-01

    Fruit and vegetable consumption affects the etiology of cardiovascular disease as well as many different types of cancers. Still, Americans' consumption of fruit and vegetables is low. This article builds on initial research that assessed the validity of using a consumer-based psychographic audience segmentation in tandem with the theory of planned behavior to explain differences among individuals' consumption of fruit and vegetables. In this article, we integrate the findings from our initial analyses with media and purchase data from each audience segment. We then propose distinct, tailored program suggestions for reinventing social marketing programs focused on increasing fruit and vegetable consumption in each segment. Finally, we discuss the implications of utilizing a consumer-based psychographic audience segmentation versus a more traditional readiness-to-change social marketing segmentation. Differences between these two segmentation strategies, such as the ability to access media usage and purchase data, are highlighted and discussed.

  9. Promoting fruit and vegetable consumption in different lifestyle groups: Recommendations for program development based on behavioral research and consumer media data

    PubMed Central

    DeJoy, David M.; Lance, Charles E.

    2014-01-01

    Fruit and vegetable consumption impacts the etiology of cardiovascular disease as well as many different types of cancers. Still, Americans' consumption of fruit and vegetables is low. This article builds on initial research that assessed the validity of using a consumer-based psychographic audience segmentation in tandem with the theory of planned behavior to explain differences among individuals' consumption of fruit and vegetables. In this article, we integrate the findings from our initial analyses with media and purchase data from each audience segment. We then propose distinct, tailored program suggestions for reinventing social marketing programs focused on increasing fruit and vegetable consumption in each segment. Finally, we discuss the implications of utilizing a consumer-based psychographic audience segmentation versus more traditional readiness-to-change social marketing segmentation. Differences between these two segmentation strategies, such as the ability to access media usage and purchase data, are highlighted and discussed. PMID:18935880

  10. Green Pricing Program Marketing Expenditures: Finding the Right Balance

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Friedman, B.; Miller, M.

    In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketingmore » and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.« less

  11. Poverty and Program Participation among Immigrant Children

    ERIC Educational Resources Information Center

    Borjas, George J.

    2011-01-01

    Researchers have long known that poverty in childhood is linked with a range of negative adult socioeconomic outcomes, from lower educational achievement and behavioral problems to lower earnings in the labor market. But few researchers have explored whether exposure to a disadvantaged background affects immigrant children and native children…

  12. The Tropical Fruit Research Program of the USDA-ARS Tropical Agriculture Research Station

    USDA-ARS?s Scientific Manuscript database

    Tropical and subtropical fruit crops are of major importance in commercial and subsistence agriculture. The globalization of the economy and the increased demand for healthy and more diverse food products have opened a large market for many of these fruit crops. Despite this fact, increased produc...

  13. National Research Priorities for Tertiary Education and Training: 2011-13

    ERIC Educational Resources Information Center

    National Centre for Vocational Education Research (NCVER), 2010

    2010-01-01

    The objective of a national government-funded research program for tertiary education and training is to support the achievement of major social and economic goals. These include increased opportunities for participation in the labour market, improvements in productivity and enhanced social inclusion. In essence, the overarching lens is to…

  14. Host Societies and the Reception of Immigrants: Research Themes, Emerging Theories and Methodological Issues.

    ERIC Educational Resources Information Center

    Reitz, Jeffrey G.

    2002-01-01

    Introduces six papers reflecting a research emphasis on four interrelated features of host societies pre-existing ethnic and race relations; labor markets and related institutions; government policies and programs for both immigration and broader institutional regulation; and the changing nature of international boundaries, (related to…

  15. Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience

    ERIC Educational Resources Information Center

    Petkus, Ed, Jr.

    2010-01-01

    In contrast to understanding consumer behavior for the benefit of business organizations, transformative consumer research (TCR) seeks to understand consumer behavior for the benefit of consumers themselves. Following Mari's (2008) call for the incorporation of TCR in doctoral programs in marketing, this article outlines the relevance of TCR to…

  16. 76 FR 12318 - Submission for OMB Review; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-03-07

    ... Number: 0607-0947. Form Number(s): None. All information will be collected electronically. Type of... extend that research to further specify the segments and to learn about their stability and structure. The results of CBAMS II will inform the market research program and communications for Census 2020...

  17. 76 FR 16472 - Reports, Forms and Record Keeping Requirements; Agency Information Collection Activity Under OMB...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-03-23

    ... 575--Consumer Information Regulations (sections 103 and 105) Qualitative Research. OMB Number: Not Assigned. Type of Request: Request for public comment on collection of information request. Abstract: The... the consumer information program is to conduct proper market research to understand consumers...

  18. 75 FR 12707 - Blueberry Promotion, Research, and Information Order; Increase Membership

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-03-17

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1218 [Document Number AMS-FV... Service (AMS), U.S. Department of Agriculture, (Department) Room 0632- S, Stop 0244, 1400 Independence..., Research and Promotion Branch, Fruit and Vegetable Programs, AMS, U.S. Department of Agriculture, Stop 0244...

  19. Expert Advisor (EA) Evaluation System Using Web-based ELECTRE Method in Foreign Exchange (Forex) Market

    NASA Astrophysics Data System (ADS)

    Satibi; Widodo, Catur Edi; Farikhin

    2018-02-01

    This research aims to optimize forex trading profit automatically using EA but its still keep considering accuracy and drawdown levels. The evaluation system will classify EA performance based on trading market sessions (Sydney, Tokyo, London and New York) to determine the right EA to be used in certain market sessions. This evaluation system is a web-based ELECTRE methods that interact in real-time with EA through web service and are able to present real-time charts performance dashboard using web socket protocol communications. Web applications are programmed using NodeJs. In the testing period, all EAs had been simulated 24 hours in all market sessions for three months, the best EA is valued by its profit, accuracy and drawdown criteria that calculated using web-based ELECTRE method. The ideas of this research are to compare the best EA on testing period with collaboration performances of each best classified EA by market sessions. This research uses three months historical data of EUR/USD as testing period and other 3 months as validation period. As a result, performance of collaboration four best EA classified by market sessions can increase profits percentage consistently in testing and validation periods and keep securing accuracy and drawdown levels.

  20. Preserving an Incentive for Global Health R&D: The Priority Review Voucher Secondary Market.

    PubMed

    Robertson, Andrew S

    2016-05-01

    In December 2014, the United States government expanded the Priority Review Voucher ("PRV" or "voucher") program to include Ebola and other related Filoviruses. By doing so, lawmakers provided a potentially powerful incentive for drug companies to invest time and money in the development of novel medicines for terrifying diseases. This expansion is one of several additions made to the PRV programs since 2012. Many companies rely on voucher resale to recoup research and development ("R&D") costs; however, it is unclear whether the PRV program could be overextended, thereby diluting the value of the incentives. In this paper, I use historical approval data from the Food and Drug Administration ("FDA") and United States drug revenue data to better understand the secondary market value of a PRV. The data suggests that that purchase prices of a PRV could continue to climb; despite this, the market size for these vouchers is limited. The implications of these findings are discussed further.

  1. Electricity from biomass: A development strategy

    NASA Astrophysics Data System (ADS)

    1992-04-01

    The purpose of this document is to review the current status of biomass power technology and to evaluate the future directions for development that could significantly enhance the contribution of biomass power to U.S. production of electricity. This document reviews the basic principles of biomass electric systems, the previous contributions of industry and the National Biomass Energy Programs to technology development, and the options for future technology development. It discusses the market for biomass electric technology and future needs for electric power production to help establish a market-oriented development strategy. It projects trends in the performance and cost of the technology and examines the changing dynamics of the power generation market place to evaluate specific opportunities for biomass power development. In a separate document, the Biomass Power Program Five Year R&D Plan, the details of schedules, funding, and roles of participating R&D organizations within the R&D program funded by the U.S. Department of Energy (DOE) are presented. In evaluating the future directions for research and development, two cases are examined.

  2. A focus on the consumer: social marketing for change.

    PubMed

    Lucaire, L E

    1985-01-01

    Social marketing is the application of commercial marketing principles to advance a social cause, issue, behavior, product, or service. Social marketing has added a framework to social efforts that heretofore lacked organization and has inspired projects that otherwise might never have been initiated. In the US, social marketing techniques have been particularly successful in the health field. Although advertising and other communications are central to social marketing, the discipline also depends upon other elements of what is termed the marketing mix: product, price, place, and promotion. Social marketing is a cyclical process involving 6 steps: analysis; planning; development, testing, and refining elements of the plan; implementation; assessment of in-market effectiveness; and feedback. In developing countries, health has similarly been the greatest beneficiary to date of applied social marketing techniques. Family planning programs and oral rehydration therapy (ORT) projects have used social marketing techniques effectively in numerous developing countries. Social marketing has been even more widely applied in the sale of contraceptives in developing countries. Contraceptive social marketing (CSM) programs are well established in Bangladesh, Sri Lanka, India, Thailand, Nepal, Colombia, El Salvador, Jamaica, Mexico, and Egypt. More recently programs have been established in Honduras, Guatemala, Barbados, St. Vincent, and St. Lucia. SOMARC (Social Marketing for Change) is a project funded by the US Agency for International Development (AID) and is working with existing CSM programs and helping to launch new CSM programs. CSM programs are successfully functioning as legitimate marketing organizations in developing countries and are using local private sector resources in the process. Program results are encouraging. Social marketing requires both experience and sensitivity to local conditions. Many developing countries now have their own marketing resources. Local private sector advertising and marketing agencies are helping public and private sector programs. In countries where local resources are scarce, AID has created several programs to provide technical assistance in social marketing.

  3. Massachusetts Institute of Technology Security Studies Program

    DTIC Science & Technology

    2006-01-01

    that will compel the other rich nations Mixed Iraqi and American operation in western Iraq. Photo Courtesy of U.S. Army/Staff Sgt. Russell L. Klika...Business of the Japanese State: Energy Markets in Comparative and Historical Perspective, won the Ohira Prize. His 1994 book, “Rich Nation, Strong...Initiative, where he oversees research in the design and diffusion of market mechanisms in networks. His ongoing work focuses on the economics and

  4. Annual Transitions between Labour Market States for Young Australians. A National Vocational Education and Training Research and Evaluation Program Report

    ERIC Educational Resources Information Center

    Buddelmeyer, Hielke; Marks, Gary

    2010-01-01

    Much analysis of youth transitions focuses on the first year after education, or outcomes at a specific age. Such work looks, for example, at the effect of education on the likelihood of being employed or unemployed. This study takes a different angle by considering the effect of education on the persistence of labour market outcomes. For example,…

  5. PACE. A Program for Acquiring Competence in Entrepreneurship. Part III: Being an Entrepreneur. Unit D: Marketing Management. Research and Development Series No. 194 C-4.

    ERIC Educational Resources Information Center

    Ohio State Univ., Columbus. National Center for Research in Vocational Education.

    This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit D focuses on market management. It…

  6. Analysis of the Research and Studies Program at the United States Military Academy

    DTIC Science & Technology

    2004-09-01

    operational assessment methodology, efficiency analysis, recruiting analysis especially marketing effects and capability analysis and modeling. Lieutenant...Finally, and arguably the most compelling rationale is the market force of increased funding. Figure 3 below shows the increase in funding received by...to integrate in a team of analysts from other departments to assist in the effort. First, bringing in analysts from other departments gave those

  7. Think Portfolios, Not Programs

    DTIC Science & Technology

    2014-12-01

    marketing , new product development, forming corporate partnerships, research and development. Critical to the success of a product line is the ability to...track the market closely and react swiftly to emerging trends and changes in consumer tastes before competitors do. Product line managers who... monopolistic power over the govern- ment for a majority of a program’s life span. As the DoD has moved toward acquiring larger and fewer major systems, this

  8. [Wellness holidays--wholesome wish or one-sided reality].

    PubMed

    Müller, H; Kaufmann, E L

    2001-04-01

    The term wellness is widely used in European tourism. The principal observations regarding the wellness industry concern an expanding supply of and an insufficiently researched demand for wellness programs. The quality dimension of wellness services is increasingly becoming the decisive competitive factor. For this reason quality management plays an important role. Market research shows that average 3- to 5-star hotels provide fairly comprehensive wellness facilities. Wellness hotels should therefore specialize in health information, individual care and a wide range of cultural and relaxation programs. Although the same hotel can host cure and wellness guests at the same time, these two segments have to be considered separately when deciding on the marketing strategy. We therefore assume that wellness is pursued solely by 'healthy' people, the prime aim being prevention. 'Normal cure guests' aim to heal their illness.

  9. Hydrogen Flame Imaging System Soars to New, Different Heights

    NASA Technical Reports Server (NTRS)

    2002-01-01

    When Judy and Dave Duncan of Auburn, Calif.-based Duncan Technologies Inc. (DTI) developed their color hydrogen flame imaging system in the early 1990's, their market prospects were limited. 'We talked about commercializing the technology in the hydrogen community, but we also looked at commercialization on a much broader aspect. While there were some hydrogen applications, the market was not large enough to suppport an entire company; also, safety issues were a concern,' said Judy Duncan, owner and CEO of Duncan Technologies. Using the basic technology developed under the Small Business Innovation Research Program (SBIR); DTI conducted market research, identified other applications, formulated a plan for next generation development, and implemented a far-reaching marketing strategy. 'We took that technology; reinvested our own funds and energy into a second-generation design on the overall camera electronics and deployed that basic technology intially in a series of what we call multi-spectral cameras; cameras that could image in both the visible range and the infrared,' explains Duncan. 'The SBIR program allowed us to develop the technology to do a 3CCD camera, which very few compaines in the world do, particularly not small companies. The fact that we designed our own prism and specked the coding as we had for the hydrogen application, we were able to create a custom spectral configuration which could support varying types of research and applications.' As a result, Duncan Technologies Inc. of Auburn, Ca., has achieved a milestone $ 1 million in sales.

  10. EnviroAtlas - Number of Water Markets per HUC8 Watershed, U.S., 2015, Forest Trends' Ecosystem Marketplace

    EPA Pesticide Factsheets

    This EnviroAtlas dataset contains polygons depicting the number of watershed-level market-based programs, referred to herein as markets, in operation per 8-digit HUC watershed throughout the United States. The data were collected via surveys and desk research conducted by Forest Trends' Ecosystem Marketplace during 2014 regarding markets operating to protect watershed ecosystem services. Utilizing these data, the number of water market coverage areas overlaying each HUC8 watershed were calculated to produce this dataset. Only water markets identified as operating at the watershed level (i.e., single or multiple watersheds define the market boundaries) were included in the count of water markets per HUC8 watershed. Excluded were water markets operating at the national, state, county, or federal lands level and all water projects. Attribute data include the watershed's 8-digit hydrologic unit code and name, in addition to the watershed-level water market count associated with the watershed. This dataset was produced by Forest Trends' Ecosystem Marketplace to support research and online mapping activities related to EnviroAtlas. EnviroAtlas (https://www.epa.gov/enviroatlas) allows the user to interact with a web-based, easy-to-use, mapping application to view and analyze multiple ecosystem services for the contiguous United States. The dataset is available as downloadable data (https://edg.epa.gov/data/Public/ORD/EnviroAtlas) or as an EnviroAtlas map service. Addi

  11. Critical assessment and outlook for the 50 biomedical engineering undergraduate programs in Mexico.

    PubMed

    Azpiroz-Leehan, Joaquín; Martínez Licona, Fabiola; Urbina Medal, E Gerardo; Cadena Méndez, Miguel; Sacristán Rock, Emilio

    2015-01-01

    Biomedical Engineering (BME) has been taught in Mexico at the undergraduate level for over forty years. The rationale for the introduction of this profession was to help manage and maintain the growing technological infrastructure in the health care system during the seventies. Owing to this, it is not surprising that early versions of the BME curricula were oriented towards clinical engineering and medical instrumentation. In the last decade the number of programs has grown from three in the seventies and eighties to fifty at present. This work is the result of the analysis of the BME programs in all the institutions that offer this degree in Mexico. Three main issues were studied: the curricula, the sub-disciplines that were emphasized in the programs and the job market. Results have shown a striking resemblance in most of the programs, which are mostly dedicated to teaching aspects of medical instrumentation and clinical engineering. These results reflect an agreement with the requirements of the job market, but since most job offerings are for low-paying positions in sales, service and hospital maintenance, we question the wisdom of stressing these sub-specialties at research universities, where faculties and research labs offer a wide variety of options. An analysis of work at these centers shows that most of the results are publications, so the need to emphasize translational research and partnerships with industry are suggested.

  12. Persuasive food marketing to children: use of cartoons and competitions in Australian commercial television advertisements.

    PubMed

    Kelly, Bridget; Hattersley, Libby; King, Lesley; Flood, Victoria

    2008-12-01

    While there is a recognized link between high levels of exposure to advertising of unhealthy foods and overweight and obesity among children, there is little research on the extent to which these exposures include persuasive marketing techniques. This study aimed to measure children's exposure to the use of persuasive marketing within television food advertisements. Advertisements broadcast on all three commercial Australian television channels were recorded for an equivalent 1 week period in May 2006 and 2007 (714 h). Food advertisements were analysed for their use of persuasive marketing, including premium offers, such as competitions, and the use of promotional characters, including celebrities and cartoon characters. Advertised foods were categorized as core, non-core or miscellaneous foods. Commercial data were purchased to determine children's peak viewing times and popular programs. A total of 20 201 advertisements were recorded, 25.5% of which were for food. Significantly more food advertisements broadcast during children's peak viewing times, compared to non-peak times, contained promotional characters (P < 0.05) and premium offers (P < 0.001). During programs most popular with children, there were 3.3 non-core food advertisements per hour containing premium offers, compared to 0.2 per hour during programs most popular with adults. The majority of advertisements containing persuasive marketing during all viewing periods were for non-core foods. Persuasive marketing techniques are frequently used to advertise non-core foods to children, to promote children's brand recognition and preference for advertised products. Future debate relating to television advertising regulations must consider the need to restrict the use of persuasive marketing techniques to children.

  13. Assessment of Needs for Further Research to Understand the Role of Governments in Supporting Geothermal Exploration

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Speer, Bethany; Young, Kate

    This paper looks at financing barriers to geothermal resource exploration in the United States (U.S.) for electricity generation projects and analyzes why the market is not developing as quickly as foreign geothermal markets or as quickly as other renewable energy technologies in the U.S. Research opportunities and approaches to understanding these discrepancies are discussed, particularly whether government policies and programs are spurring development activities. Further analysis to understand policies, programmatic cost efficiencies, potential project revenues, and other economic impacts are recommended together with the preliminary conclusions.

  14. Systematic behavior research for understanding consumer decision making.

    PubMed

    Lin, Chin-Feng

    2009-05-01

    This study incorporates means-end chain (MEC) theory and dynamic programming for understanding the implications of consumer decision making. The conceptual framework of this study can help programmers design information systems for analyzing consumption behaviors. Such analyses will provide marketers with meaningful information for formulating marketing strategies. The main contributions of this article are as follows: (1) to enable researchers to obtain information for consumer cognitive hierarchies utilizing an information system, (2) to enhance the functions of traditional MEC methodology and provide an integrated method for analyzing consumption information, and (3) to construct an information system for analyzing consumer decision-making processes.

  15. The Italian programme in photovoltaic solar energy

    NASA Astrophysics Data System (ADS)

    Farinelli, U.

    Italian programs and goals for developing a photovoltaic (PV) industry and market are outlined. It is suggested that only a few megawatts of PVs will be produced for domestic consumption in the next few years, while the largest market is for developing nations where costly diesel-fueled generators are used. The installation of PV systems in developing areas will permit testing and scaling up of production capacities from several MW to several hundred MW and then to GW annual production. Approximately 55,000,000 was devoted to government research in PV in 1982 and a PV research laboratory is being built near Naples.

  16. Are Graduate Students Rational? Evidence from the Market for Biomedical Scientists

    PubMed Central

    Blume-Kohout, Margaret E.; Clack, John W.

    2013-01-01

    The U.S. National Institutes of Health (NIH) budget expansion from 1998 through 2003 increased demand for biomedical research, raising relative wages and total employment in the market for biomedical scientists. However, because research doctorates in biomedical sciences can often take six years or more to complete, the full labor supply response to such changes in market conditions is not immediate, but rather is observed over a period of several years. Economic rational expectations models assume that prospective students anticipate these future changes, and also that students take into account the opportunity costs of their pursuing graduate training. Prior empirical research on student enrollment and degree completions in science and engineering (S&E) fields indicates that “cobweb” expectations prevail: that is, at least in theory, prospective graduate students respond to contemporaneous changes in market wages and employment, but do not forecast further changes that will arise by the time they complete their degrees and enter the labor market. In this article, we analyze time-series data on wages and employment of biomedical scientists versus alternative careers, on completions of S&E bachelor's degrees and biomedical sciences PhDs, and on research expenditures funded both by NIH and by biopharmaceutical firms, to examine the responsiveness of the biomedical sciences labor supply to changes in market conditions. Consistent with previous studies, we find that enrollments and completions in biomedical sciences PhD programs are responsive to market conditions at the time of students' enrollment. More striking, however, is the close correspondence between graduate student enrollments and completions, and changes in availability of NIH-funded traineeships, fellowships, and research assistantships. PMID:24376573

  17. 7 CFR 371.5 - Marketing and Regulatory Programs Business Services.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 7 Agriculture 5 2010-01-01 2010-01-01 false Marketing and Regulatory Programs Business Services... AUTHORITY § 371.5 Marketing and Regulatory Programs Business Services. (a) General statement. Marketing and Regulatory Programs Business Services (MRPBS) plans and provides for the agency's human, financial, and...

  18. 2010 E-Rate Program and Broadband Usage Survey: Report. DA 10-2414

    ERIC Educational Resources Information Center

    Federal Communications Commission, 2010

    2010-01-01

    This report presents data from the "2010 E-rate Program and Broadband Usage Survey" commissioned by the Federal Communications Commission (FCC) and conducted by Harris Interactive, Inc. (Harris), an independent national marketing research firm, between February and April 2010. The primary goal of the survey was to collect data on the current state…

  19. Programmed Control of Optical Grating Scales for Visual Research.

    DTIC Science & Technology

    1980-12-01

    A -AOO .9 AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH SCHOO--ETC F/6 14/2 PROGRAMMED CONTROL OF OPTI CAL GRATING SCALES FOR VISUAL RESEARC --ETC(fl...custom system for AMRL. The cost in memory parts alone was $40,000, a good indication that the market is not over-priced. Ca-? western Reserve

  20. Evaluation in the Context of the Government Market Place: Implications for the Evaluation of Research

    ERIC Educational Resources Information Center

    Della-Piana, Connie Kubo; Della-Piana, Gabriel M.

    2007-01-01

    While the current debate in the evaluation community has concentrated on examining and explicating implications of the choice of methods for evaluating federal programs, the authors of this paper address the challenges faced by the government in the selection of funding mechanisms for supporting program evaluation efforts. The choice of funding…

  1. Exploring Trends and Barriers to Implementation of Branding and Marketing Concepts in the School Nutrition Setting

    ERIC Educational Resources Information Center

    Castillo, Alexandra; Nettles, Mary Frances

    2012-01-01

    Purpose/Objectives: The purpose of this research study was to identify perceptions, practices, advantages, and barriers to implementation of branding concepts in school nutrition (SN) programs. Methods: Seven SN directors participated in an expert panel session to discuss trends and barriers to implementation of branding concepts in SN programs.…

  2. Space station needs attributes and architectural options study costing working group briefing

    NASA Technical Reports Server (NTRS)

    1983-01-01

    Individuals in the United States who understand the promise of materials processing in space and who also are senior technical personnel associated with commercial firms that process materials: (1) endorsed the concept of a space station as a desirable national asset; (2) stated that a commercial MPS research program is mandatory to extend commericalization of space for materials processing; and (3) described in general terms a national research laboratory and free flying facilities that are needed. Participants agreed that industry R&D is motivated largely by market pull rather than by technology push, that initial interest is low-g materials research; and that to farther, commercial market assurance (a salable product) is a must.

  3. Status of NASA High-Speed Research Program

    NASA Technical Reports Server (NTRS)

    Whitehead, Allen H., Jr.

    1998-01-01

    This paper provides an overview of the NASA High-Speed Research (HSR) Program dedicated to establishing the technology foundation to support the US transport industry's decision for an environmentally acceptable, economically viable 300 passenger, 5000 n.mi., Mach 2.4 aircraft. The HSR program, begun in 1990, is supported by a team of US aerospace companies. The international economic stakes are high. The projected market for more than 500 High-Speed Civil Transport (HSCT) airplanes introduced between the years 2000 and 2015 translates to more than $200 billion in aircraft sales, and the potential of 140,000 new jobs. The paper addresses the history of supersonic commercial air transportation beginning with the Concorde and TU-144 developments in the early 1960 time period. The technology goals for the HSR program are derived from market study results, projections on environmental requirements, and technical goals for each discipline area referenced to the design and operational features of the Concorde. Progress since the inception of the program is reviewed and a summary of some of the lessons learned will be highlighted. An outline is presented of the remaining technological challenges. Emphasis in this paper will be on the traditional aeronautical technologies that lead to higher performance to ensure economic viability. Specific discussion will center around aerodynamic performance, flight deck research, materials and structures development and propulsion systems. The environmental barriers to the HSCT and that part of the HSR program that addresses those technologies are reviewed and assessed in a companion paper.

  4. The Role of VET in Workforce Development: A Story of Conflicting Expectations. Research Report

    ERIC Educational Resources Information Center

    Bretherton, Tanya

    2011-01-01

    This is the final report from a three-year program of research investigating the role of vocational education and training (VET) in workforce development. The research focuses on meat processing and child care, both of which are characterised by low-skill entry points to the labour market. The author pulls together the key themes emerging from the…

  5. Price Analysis on Commercial Items Purchases Within the Department of Defense

    DTIC Science & Technology

    2014-04-30

    services. Introduction This research builds upon the work conducted in collaboration with the authors’ thesis students Andrew Redfern, Erick...Program Creating Synergy for informed change - 219 - market research and price analysis methods . Most contract pricing of acquisitions were...documenting price reasonableness? What price analysis methods are being used? Findings: The researchers found that all of the pricing memos documented

  6. Conclusions: Future Directions.

    ERIC Educational Resources Information Center

    Jacobson, Harvey K.

    1978-01-01

    Various aspects of the institutional evaluation process are discussed including: pitfalls to avoid, choice of indicators, audience, accountability, futures research, technological change, program termination, data sources, longitudinal data, political aspects, advertising, marketing, and internal v external evaluators. (Author/SF)

  7. Technical Highlight: NREL Improves Building Energy Simulation Programs Through Diagnostic Testing

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Polly, B.

    2012-01-09

    This technical highlight describes NREL research to develop Building Energy Simulation Test for Existing Homes (BESTEST-EX) to increase the quality and accuracy of energy analysis tools for the building retrofit market.

  8. Tobacco industry research on smoking cessation. Recapturing young adults and other recent quitters.

    PubMed

    Ling, Pamela M; Glantz, Stanton A

    2004-05-01

    Smoking rates are declining in the United States, except for young adults (age 18 to 24). Few organized programs target smoking cessation specifically for young adults, except programs for pregnant women. In contrast, the tobacco industry has invested much time and money studying young adult smoking patterns. Some of these data are now available in documents released through litigation. Review tobacco industry marketing research on smoking cessation to guide new interventions and improve clinical practice, particularly to address young adult smokers' needs. Analysis of previously secret tobacco industry documents. Compared to their share of the smoking population, young adult smokers have the highest spontaneous quitting rates. About 10% to 30% of smokers want to quit; light smokers and brand switchers are more likely to try. Tobacco companies attempted to deter quitting by developing products that appeared to be less addictive or more socially acceptable. Contrary to consumer expectations, "ultra low tar" cigarette smokers were actually less likely to quit. Tobacco industry views of young adult quitting behavior contrast with clinical practice. Tobacco marketers concentrate on recapturing young quitters, while organized smoking cessation programs are primarily used by older smokers. As young people have both the greatest propensity to quit and the greatest potential benefits from smoking cessation, targeted programs for young adults are needed. Tobacco marketing data suggest that aspirational messages that decrease the social acceptability of smoking and support smoke-free environments resonate best with young adult smokers' motivations.

  9. Tobacco Industry Research on Smoking Cessation

    PubMed Central

    Ling, Pamela M; Glantz, Stanton A

    2004-01-01

    BACKGROUND Smoking rates are declining in the United States, except for young adults (age 18 to 24). Few organized programs target smoking cessation specifically for young adults, except programs for pregnant women. In contrast, the tobacco industry has invested much time and money studying young adult smoking patterns. Some of these data are now available in documents released through litigation. OBJECTIVE Review tobacco industry marketing research on smoking cessation to guide new interventions and improve clinical practice, particularly to address young adult smokers’ needs. METHODS Analysis of previously secret tobacco industry documents. RESULTS Compared to their share of the smoking population, young adult smokers have the highest spontaneous quitting rates. About 10% to 30% of smokers want to quit; light smokers and brand switchers are more likely to try. Tobacco companies attempted to deter quitting by developing products that appeared to be less addictive or more socially acceptable. Contrary to consumer expectations, “ultra low tar” cigarette smokers were actually less likely to quit. CONCLUSIONS Tobacco industry views of young adult quitting behavior contrast with clinical practice. Tobacco marketers concentrate on recapturing young quitters, while organized smoking cessation programs are primarily used by older smokers. As young people have both the greatest propensity to quit and the greatest potential benefits from smoking cessation, targeted programs for young adults are needed. Tobacco marketing data suggest that aspirational messages that decrease the social acceptability of smoking and support smoke-free environments resonate best with young adult smokers’ motivations. PMID:15109339

  10. Unemployment and mental health in a favorable labor market.

    PubMed

    Houssemand, Claude; Meyers, Raymond

    2011-10-01

    Labour market variables may moderate the link between unemployment and mental health, as has been found in numerous research papers. The aim of this study was to test, in the context of a very favorable labor market, (1) the detrimental effect of unemployment on mental health and (2) the predictive validity of mental health on further employment status. The population of the study comprised 384 newly registered unemployed persons. Mental health was assessed through four variables: self-esteem, psychological distress, perceived stress, and depressive symptoms. The results did not confirm previous studies. Using analyses of variance for repeated measures and linear regression, a negative change of mental health was not found after 6 and 12 months' unemployment, and the four measurements of mental health at registration did not predict employment status 6 and 12 months later. Results are discussed in terms of moderating variables that capture Luxembourg labor market specificities. This research was supported by the Luxembourg National Research Fund in the framework of the VIVRE Program; grant no. FNR/02/05/07. We would like to thank Mary Devine for the linguistic revision of the text.

  11. Natural Resources Research Program: Proceedings of the Annual Meeting, Natural Resources Research Program (14th) Held in Omaha, Nebraska on 19-20 April 1989

    DTIC Science & Technology

    1989-09-01

    here in Omaha. First, I’d like to mention a change we’ve made in the process for reviewing proposed programs for approval in HQUSACE. As most of you... changing markets, we must be more structured in the way we determine what, when, and where to provide our products and how much they are worth. We need to...the O&M area because the projects are on the ground, demands on these projects are changing , and new projects that require additional dollars are

  12. 17 CFR 156.3 - Contract market program for enforcement.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... for potential abuse and to secure compliance with all other contract market bylaws, rules, regulations... 17 Commodity and Securities Exchanges 2 2014-04-01 2014-04-01 false Contract market program for... (CONTINUED) BROKER ASSOCIATIONS § 156.3 Contract market program for enforcement. A contract market must, as...

  13. 17 CFR 156.3 - Contract market program for enforcement.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... abuse and to secure compliance with all other contract market bylaws, rules, regulations and resolutions... 17 Commodity and Securities Exchanges 1 2013-04-01 2013-04-01 false Contract market program for... BROKER ASSOCIATIONS § 156.3 Contract market program for enforcement. A contract market must, as part of...

  14. 17 CFR 156.3 - Contract market program for enforcement.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... abuse and to secure compliance with all other contract market bylaws, rules, regulations and resolutions... 17 Commodity and Securities Exchanges 1 2010-04-01 2010-04-01 false Contract market program for... BROKER ASSOCIATIONS § 156.3 Contract market program for enforcement. A contract market must, as part of...

  15. 17 CFR 156.3 - Contract market program for enforcement.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... abuse and to secure compliance with all other contract market bylaws, rules, regulations and resolutions... 17 Commodity and Securities Exchanges 1 2012-04-01 2012-04-01 false Contract market program for... BROKER ASSOCIATIONS § 156.3 Contract market program for enforcement. A contract market must, as part of...

  16. 17 CFR 156.3 - Contract market program for enforcement.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... abuse and to secure compliance with all other contract market bylaws, rules, regulations and resolutions... 17 Commodity and Securities Exchanges 1 2011-04-01 2011-04-01 false Contract market program for... BROKER ASSOCIATIONS § 156.3 Contract market program for enforcement. A contract market must, as part of...

  17. Small Business Innovations

    NASA Technical Reports Server (NTRS)

    1993-01-01

    Under an Army Small Business Innovation Research (SBIR) grant, Symbiotics, Inc. developed a software system that permits users to upgrade products from standalone applications so they can communicate in a distributed computing environment. Under a subsequent NASA SBIR grant, Symbiotics added additional tools to the SOCIAL product to enable NASA to coordinate conventional systems for planning Shuttle launch support operations. Using SOCIAL, data may be shared among applications in a computer network even when the applications are written in different programming languages. The product was introduced to the commercial market in 1993 and is used to monitor and control equipment for operation support and to integrate financial networks. The SBIR program was established to increase small business participation in federal R&D activities and to transfer government research to industry. InQuisiX is a reuse library providing high performance classification, cataloging, searching, browsing, retrieval and synthesis capabilities. These form the foundation for software reuse, producing higher quality software at lower cost and in less time. Software Productivity Solutions, Inc. developed the technology under Small Business Innovation Research (SBIR) projects funded by NASA and the Army and is marketing InQuisiX in conjunction with Science Applications International Corporation (SAIC). The SBIR program was established to increase small business participation in federal R&D activities and to transfer government research to industry.

  18. The importance of socio-economic context for social marketing models for improving reproductive health: evidence from 555 years of program experience.

    PubMed

    Meekers, Dominique; Rahaim, Stephen

    2005-01-27

    Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently needed to inform the design of future social marketing programs, and to avoid that programs are designed using an ineffective model. This study addresses this issue using a database of annual statistics about reproductive health oriented social marketing programs in over 70 countries. In total, the database covers 555 years of program experience with social marketing programs that distribute and promote the use of oral contraceptives and condoms. Specifically, our analysis assesses to what extent the model used by different reproductive health social marketing programs has varied across different socio-economic contexts. We then use random effects regression to test in which socio-economic context each of the models is most successful at increasing use of socially marketed oral contraceptives and condoms. The results show that there has been a tendency to design reproductive health social marketing program with a management structure that matches the local context. However, the evidence also shows that this has not always been the case. While socio-economic context clearly influences the effectiveness of some of the social marketing models, program maturity and the size of the target population appear equally important. To maximize the effectiveness of future social marketing programs, it is essential that more effort is devoted to ensuring that such programs are designed using the model or approach that is most suitable for the local context.

  19. The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

    PubMed Central

    Meekers, Dominique; Rahaim, Stephen

    2005-01-01

    Background Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently needed to inform the design of future social marketing programs, and to avoid that programs are designed using an ineffective model. Methods This study addresses this issue using a database of annual statistics about reproductive health oriented social marketing programs in over 70 countries. In total, the database covers 555 years of program experience with social marketing programs that distribute and promote the use of oral contraceptives and condoms. Specifically, our analysis assesses to what extent the model used by different reproductive health social marketing programs has varied across different socio-economic contexts. We then use random effects regression to test in which socio-economic context each of the models is most successful at increasing use of socially marketed oral contraceptives and condoms. Results The results show that there has been a tendency to design reproductive health social marketing program with a management structure that matches the local context. However, the evidence also shows that this has not always been the case. While socio-economic context clearly influences the effectiveness of some of the social marketing models, program maturity and the size of the target population appear equally important. Conclusions To maximize the effectiveness of future social marketing programs, it is essential that more effort is devoted to ensuring that such programs are designed using the model or approach that is most suitable for the local context. PMID:15676068

  20. Youth and digital media: a policy research agenda.

    PubMed

    Montgomery, K

    2000-08-01

    At a time when researchers are still sorting out the complex relationship between adolescents and the mass media, the entire nature of the media system is undergoing dramatic change. The explosive growth of the Internet is ushering in a new digital media culture. Youth are embracing the new technologies much more rapidly than adults. In addition, because of their increased spending power, youth have become a valuable target market for advertisers. These trends have spurred the proliferation of Web sites and other forms of new-media content specifically designed for teens and children. The burgeoning digital marketplace has spawned a new generation of market research companies, and market research on children and youth is outpacing academic research on youth and the newer media. The emergence of this new media culture holds both promise and peril for youth. Whether the positive or negative vision of the digital future prevails will be determined, in large part, by decisions being made now and in the next few years in the halls of government and in corporate boardrooms. Research has contributed to the resolutions of several recent legislative and policy decisions in areas including television violence and the V-chip, children's educational television programming, and privacy and marketing to children on the Web. Future research needs to be designed with the public policy agenda in mind. The academic community has much to contribute to the debates over new developments in the digital age.

  1. 77 FR 41391 - Final Priority; Rehabilitation Research and Training Center on Vocational Rehabilitation and...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-07-13

    ... Research and Training Center (RRTCs) on Vocational Rehabilitation (VR) and Developing Strategies to Meet... Projects and Centers Program administered by NIDRR. Specifically, this priority is for an RRTC on VR and... effective VR practices that take into account economic conditions, labor market trends, and employer needs...

  2. A Call for Improvement: The Need for Research-Based Materials in American Sign Language Education

    ERIC Educational Resources Information Center

    Thoryk, Robertta

    2010-01-01

    Educational reform and financial considerations have emphasized accountability and use of research-based materials and strategies in education. Simultaneously, with growing enrollment in elementary, secondary, and postsecondary ASL programs, the number of commercially marketed materials has grown. Do such materials stand up under scrutiny when…

  3. Aspen's Global 100: Beyond Grey Pinstripes 2009-2010--Preparing MBAs for Social and Environmental Stewardship

    ERIC Educational Resources Information Center

    Aspen Institute, 2009

    2009-01-01

    Beyond Grey Pinstripes is a research survey and alternative ranking of business schools that spotlights innovative full-time MBA programs leading the way in integrating social and environmental stewardship into their curriculum and scholarly research. These schools are preparing today's students--tomorrow's leaders--for future market realities by…

  4. Creating Vocational Streams: What Will It Take? Research Report

    ERIC Educational Resources Information Center

    Yu, Serena

    2015-01-01

    This report is part of a wider three-year program of research, "Vocations: the link between post-compulsory education and the labour market," which is investigating the educational and occupational paths that people take, and how their study relates to their work. In particular, this strand has been investigating the application of…

  5. 76 FR 50703 - Walnuts Grown in California; Increased Assessment Rate

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-08-16

    ... Travel/Board Expenses/Annual Audit.. 208,000 218,000 Office Expenses 118,850 117,750 Program Expenses...,000 115,000 Production Research Director.... 88,500 88,500 Production Research 1,042,000 1,036,000... Domestic Market Development..... 4,400,000 4,635,000 Reserve for Contingency......... 32,250 8,700 The...

  6. Gaining Leverage Over Vendor Lock to Improve Acquisition Performance and Cost Efficiencies

    DTIC Science & Technology

    2014-04-30

    Virginia Wydler, MITRE Corporation Open Systems Architecture License Rights: A New Era for the Public– Private Market -Place Nickolas Guertin, DASN RDT...if only one vendor can replace or upgrade those key components, that de facto monopolist may be able to exert excess negotiating leverage over...instead of sole source subcontractor procurement. The Program Office should have the prime vendor to provide a full market research data in accordance

  7. Marketing the dental hygiene program. A public relations approach.

    PubMed

    Nielsen, C

    1989-09-01

    Since 1980 there has been a decline in dental hygiene enrollment and graduates. Marketing dental hygiene programs, a recognized component of organizational survival, is necessary to meet societal demands for dental hygiene care now and in the future. The purpose of this article is to examine theories on the marketing of education and to describe a systematic approach to marketing dental hygiene education. Upon examination of these theories, the importance of analysis, planning, implementation, and evaluation/control of a marketing program is found to be essential. Application of the four p's of marketing--product/service, price, place, and promotion--is necessary to achieve marketing's goals and objectives and ultimately the program's mission and goals. Moreover, projecting a quality image of the dental hygiene program and the profession of dental hygiene must be included in the overall marketing plan. Results of an effective marketing plan should increase the number of quality students graduating from the dental hygiene program, ultimately contributing to the quality of oral health care in the community.

  8. Household food insecurity is inversely associated with social capital and health in females from special supplemental nutrition program for women, infants, and children households in Appalachian Ohio.

    PubMed

    Walker, Jennifer L; Holben, David H; Kropf, Mary L; Holcomb, John P; Anderson, Heidi

    2007-11-01

    Food insecurity has been negatively associated with social capital (a measure of perceived social trust and community reciprocity) and health status. Yet, these factors have not been studied extensively among women from households participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) or the WIC Farmers' Market Nutrition Program. A cross-sectional, self-administered, mailed survey was conducted in Athens County, Ohio, to examine the household food security status, social capital, and self-rated health status of women from households receiving WIC benefits alone (n=170) and those from households receiving both WIC and Farmers' Market Nutrition Program benefits (n=65), as well as the relationship of food security, social capital, and self-rated health status. Household food security and perceived health status were not significantly different between groups; however, high social capital was greater (chi(2)=8.156, P=0.004) among WIC, compared to WIC/Farmers' Market Nutrition Program group respondents. Overall, household food insecurity was inversely associated with perceived health status (r=-0.229, P=0.001) and social capital (r=0.337, P<0.001). Enabling networking among clients, leading to client-facilitated programs and projects, and developing programs that strengthen social capital, including community-based mentoring programs and nutrition education programs that are linked to community-based activities, are needed, as is additional research to verify these findings.

  9. Factors that Influence the Effectiveness of Sanitation Programs

    PubMed Central

    Fernandez-Haddad, Marilu; Ingram, Maia

    2015-01-01

    Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs. PMID:26389106

  10. Project Career REACH: Marketing Strategies for Effective Guidance Programs.

    ERIC Educational Resources Information Center

    Bollendorf, Marsha; And Others

    1990-01-01

    Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

  11. Sailing into the New Millennium: Charting the Course for Institutional Research. North East Association for Institutional Research Annual Conference Proceedings (26th, Newport, Rhode Island, November 13-16, 1999).

    ERIC Educational Resources Information Center

    North East Association for Institutional Research.

    This proceedings contains papers from the 1999 annual conference of the North East Association for Institutional Research. The papers are: (1) "A Marketing Research Program for Commuter Colleges" (Michelle S. Appel and Craig A. Clagett); (2) "Where Do I Start? Determining Institutional Information Needs beyond Mandated Reporting" (Michelle S.…

  12. CPR: Purposeful Action. Putting New Life into 4-H.

    ERIC Educational Resources Information Center

    Jones, Deborah A.; Smith, William C.

    1988-01-01

    In Ohio, 4-H professionals found that it is necessary to conduct market research to have an effective program. Cardiopulmonary resuscitation (CPR) training has been successful in strengthening the 4-H position in the marketplace. (JOW)

  13. Research and technology program perspectives for general aviation and commuter aircraft

    NASA Technical Reports Server (NTRS)

    Bauchspies, J. S.; Simpson, W. E.

    1982-01-01

    The uses, benefits, and technology needs of the U.S. general aviation industry were studied in light of growing competition from foreign general aviation manufacturers, especially in the commuter and business jet aircraft markets.

  14. LIEKKI -- Combustion and gasification research in Finland 1988--1998

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hupa, M.; Matinlinna, J.

    1996-12-31

    The objective of the Combustion and Gasification Research Program LIEKKI is to develop environmentally sound energy production techniques that are based on combustion and/or gasification. The research supports equipment manufacturers in Finland as they develop and improve their top export products, such as the fluidized bed boilers, black liquor recovery boilers, and heavy diesel power plants. The research is also heavily focused on new techniques not yet on the market, ones with higher efficiency of electricity production and, simultaneously, significantly simpler emission control systems. The most important concepts here include combustors or gasifiers based on fluidized bed technology at elevatedmore » pressures. At present the LIEKKI program includes 49 research projects and it connects some 150 scientists and research engineers in the universities and research centers of Finland. The overall annual budget of the program has been around 10 Mill. USD, co-funded by the industry and the government agency TEKES (Technology Development Centre) in Finland. The program is coordinated by Aabo Akademi University in Turku, Finland.« less

  15. Commercial biotechnology processing on International Space Station

    NASA Astrophysics Data System (ADS)

    Deuser, Mark S.; Vellinger, John C.; Hardin, Juanita R.; Lewis, Marian L.

    1998-01-01

    Commercial biotechnology processing in space has the potential to eventually exceed the $35 billion annual worldwide market generated by the current satellite communications industry (Parone 1997). The International Space Station provides the opportunity to conduct long-term, crew-tended biotechnology research in microgravity to establish the foundation for this new commercial biotechnology market. Industry, government, and academia are collaborating to establish the infrastructure needed to catalyze this biotechnology revolution that could eventually lead to production of medical and pharmaceutical products in space. The biotechnology program discussed herein is evidence of this collaborative effort, with industry involvement from Space Hardware Optimization Technology, Inc., government participation through the NASA Commercial Space program, and academic guidance from the Consortium for Materials Development in Space at the University of Alabama in Huntsville. Blending the strengths and resources of each collaborator creates a strong partnership, that offers enormous research and commercial opportunities.

  16. Load research manual. Volume 2: Fundamentals of implementing load research procedures

    NASA Astrophysics Data System (ADS)

    1980-11-01

    This manual will assist electric utilities and state regulatory authorities in investigating customer electricity demand as part of cost-of-service studies, rate design, marketing research, system design, load forecasting, rate reform analysis, and load management research. Load research procedures are described in detail. Research programs at three utilities are compared: Carolina Power and Light Company, Long Island Lighting Company, and Southern California Edison Company. A load research bibliography and glossaries of load research and statistical terms are also included.

  17. Marketing University Outreach Programs.

    ERIC Educational Resources Information Center

    Foster, Ralph S., Jr., Ed.; And Others

    A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…

  18. 7 CFR 249.10 - Coupon, market, and CSA program management.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... Section 249.10 Agriculture Regulations of the Department of Agriculture (Continued) FOOD AND NUTRITION SERVICE, DEPARTMENT OF AGRICULTURE CHILD NUTRITION PROGRAMS SENIOR FARMERS' MARKET NUTRITION PROGRAM.../or CSA program that is disqualified from participating in the WIC Farmers' Market Nutrition Program...

  19. 7 CFR 249.10 - Coupon, market, and CSA program management.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... Section 249.10 Agriculture Regulations of the Department of Agriculture (Continued) FOOD AND NUTRITION SERVICE, DEPARTMENT OF AGRICULTURE CHILD NUTRITION PROGRAMS SENIOR FARMERS' MARKET NUTRITION PROGRAM.../or CSA program that is disqualified from participating in the WIC Farmers' Market Nutrition Program...

  20. 7 CFR 249.10 - Coupon, market, and CSA program management.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... Section 249.10 Agriculture Regulations of the Department of Agriculture (Continued) FOOD AND NUTRITION SERVICE, DEPARTMENT OF AGRICULTURE CHILD NUTRITION PROGRAMS SENIOR FARMERS' MARKET NUTRITION PROGRAM.../or CSA program that is disqualified from participating in the WIC Farmers' Market Nutrition Program...

  1. 7 CFR 249.10 - Coupon, market, and CSA program management.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... Section 249.10 Agriculture Regulations of the Department of Agriculture (Continued) FOOD AND NUTRITION SERVICE, DEPARTMENT OF AGRICULTURE CHILD NUTRITION PROGRAMS SENIOR FARMERS' MARKET NUTRITION PROGRAM.../or CSA program that is disqualified from participating in the WIC Farmers' Market Nutrition Program...

  2. 7 CFR 249.10 - Coupon, market, and CSA program management.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... Section 249.10 Agriculture Regulations of the Department of Agriculture (Continued) FOOD AND NUTRITION SERVICE, DEPARTMENT OF AGRICULTURE CHILD NUTRITION PROGRAMS SENIOR FARMERS' MARKET NUTRITION PROGRAM.../or CSA program that is disqualified from participating in the WIC Farmers' Market Nutrition Program...

  3. The Solaar HIV prevention program for gay and bisexual Latino men: using social marketing to build capacity for service provision and evaluation.

    PubMed

    Conner, Ross F; Takahashi, Lois; Ortiz, Eloy; Archuleta, Eduardo; Muniz, Juan; Rodriguez, Julio

    2005-08-01

    Community-researcher partnerships can be powerful mechanisms to understand and effectively address health and social problems such as HIV/AIDS prevention. When the partnership is a positive, productive one, the combined expertise and energy of both parties result in a more effective program and a better evaluation of its effects. This article describes one such partnership and how a program challenge provided the opportunity for both partners to develop new capacities and strengthen others. The program is Proyecto SOLAAR, a community-based and culturally-sensitive HIV prevention program for gay and bisexual Latino men. The program is an experiential, daylong retreat focused on personal aspects of the men (e.g., self-concept), ideas about and aspects of their relationship behavior (e.g., cultural misunderstandings, dating behavior), and HIV prevention; there is a follow-up reunion a month later to share experiences with other participants about new dating and HIV prevention behaviors. The article focuses in particular on how the partners built new capacity in the area of social marketing to address the challenge of participant recruitment and describes the components of the new campaign. These components included distinctive images in ads in publications read by the target population, a toll-free telephone number and Web site for easy initial contact with the program, phone cards and postcards featuring the specially created program image to reinforce a connection to the program, and other aspects. The article describes the partnership between the HIV service providers and the researchers and how the collaborative effort was key to understanding and addressing the recruitment problem, identifying potential solutions, and implementing the new social marketing strategy. This process resulted in four kinds of capacities that were built or strengthened, including program recruitment, program content and implementation, program evaluation, and the partnership itself. The article concludes with a discussion of the unexpected benefits of the capacity-building experience and of the antecedent conditions that fostered the positive partnership outcomes.

  4. Young Finnish Unemployed Men's Experiences of Having Participated in a Specific Active Labor Market Program.

    PubMed

    Björklund, Ove; Häggström, Elisabeth; Nyström, Lisbet

    2017-09-01

    The purpose of the present study was to describe young Finnish unemployed men's experiences of having participated in a specific active labor market program, intended to fight unemployment and offered at a resource center. Fifteen young unemployed Finnish men in the age range 18 to 27 years were interviewed face-to-face. Purposive sampling was used to increase the variation among informants. The interview texts were analyzed using both manifest and latent qualitative content analysis. The present results reported that the young men felt that they, thanks to the program at the resource center, had acquired daily routines and could ultimately believe in the future. The young men described how they now had a structure, economic support, and that they could return to their daily life. The informants also described how they could see new possibilities and believe in oneself. There is a lack of empirical studies assessing the possible impact of active labor market programs on the unemployed based on participants' own experiences. Further research is needed to describe and elucidate in more detail the effects of targeted support measures and the needs of unemployed men of different ages and living in different contexts.

  5. 76 FR 14777 - National Dairy Promotion and Research Program; Final Rule on Amendments to the Order

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-03-18

    ... Ratios for the Dairy Program was 5.49 (nonfat solids basis) and 7.07 (milk fat basis) from 1998 through... produced and marketed commercially, and the disposition or final usage of the raw milk is not a fact in..., milk powders, dairy fat spreads, whey cheeses, processed cheeses, and numerous varieties of natural...

  6. Space Station overall management approach for operations

    NASA Technical Reports Server (NTRS)

    Paules, G.

    1986-01-01

    An Operations Management Concept developed by NASA for its Space Station Program is discussed. The operational goals, themes, and design principles established during program development are summarized. The major operations functions are described, including: space systems operations, user support operations, prelaunch/postlanding operations, logistics support operations, market research, and cost/financial management. Strategic, tactical, and execution levels of operational decision-making are defined.

  7. Understanding Marketing Strategies That Work in Adult Studies Programs in Faith-Based Higher Education Institutions

    ERIC Educational Resources Information Center

    Shores, Jonathan Eagle, Jr.

    2017-01-01

    Colleges and universities across the United States are turning to non-traditional programs to help keep revenue afloat as traditional-aged students drop in numbers. As colleges turn to this source of revenue, many are doing so without proper guidance or evaluation of recent, relevant research on best practices for how to evaluate marketing…

  8. Navy Personnel Research and Development Center Independent Research and Independent Exploratory Development Programs for FY 87.

    DTIC Science & Technology

    1988-04-01

    also employed as a marketing and advertising consultant and did research and post doctoral studies at the University of Iowa and the University of...Phtior R I to decrcae’ In this example there is onlN one condition that could cause the r ,ult dCe, rib’,. I1 ou carefully examine de circuit and the po

  9. Marketing for Camp Trends.

    ERIC Educational Resources Information Center

    Biddle, Alicia

    1998-01-01

    To effectively market a camp, current trends and issues must be considered: specialty programming, the Americans With Disabilities Act, competing recreational programs, changes in the school year, programming for seniors, and accountability. Camps should have a marketing strategy that includes public relations, a marketing plan, a pricing…

  10. Promoting physical activity in Iranian women: A qualitative study using social marketing

    PubMed Central

    Tabatabaei, Seyed Vahid Ahmadi; Ardabili, Hassan Eftekhar; Haghdoost, Ali Akbar; Nakhaee, Nouzar; Shams, Mohsen

    2017-01-01

    Background and aim In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. Methods The social marketing model served as the framework of the study. Qualitative data were collected via six semi-structured focus group discussions (FGDs), in 2014 in Iran. Participants were 51 women, 20 to 60 years old, selected by purposive sampling, with a maximum diversity. Qualitative content analysis of the data was conducted by researchers. Results After data analysis and extracting initial codes, they were all categorized in four predefined categories of social marketing model (product, price, place and promotion) and related sub-categories. Most of the participants were inactive. Price was addressed by women as the dominant category of this study. The majority of participants emphasized the benefits of prevention of chronic diseases, fitness, staying young, and improving family relations. Most women preferred to do physical activity in a secure and enclosed female environment. And the majority of participants considered radio, television, face to face training, texting, and advertising billboards as promotional strategies. Conclusion This study provides a unique insight into consumers’ values and motivations that affect consumers’ decisions to adopt physical activity, in Iran. It could also help researchers to design and implement intervention programs to increase physical activity. PMID:29038710

  11. Promoting physical activity in Iranian women: A qualitative study using social marketing.

    PubMed

    Tabatabaei, Seyed Vahid Ahmadi; Ardabili, Hassan Eftekhar; Haghdoost, Ali Akbar; Nakhaee, Nouzar; Shams, Mohsen

    2017-09-01

    In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. The social marketing model served as the framework of the study. Qualitative data were collected via six semi-structured focus group discussions (FGDs), in 2014 in Iran. Participants were 51 women, 20 to 60 years old, selected by purposive sampling, with a maximum diversity. Qualitative content analysis of the data was conducted by researchers. After data analysis and extracting initial codes, they were all categorized in four predefined categories of social marketing model (product, price, place and promotion) and related sub-categories. Most of the participants were inactive. Price was addressed by women as the dominant category of this study. The majority of participants emphasized the benefits of prevention of chronic diseases, fitness, staying young, and improving family relations. Most women preferred to do physical activity in a secure and enclosed female environment. And the majority of participants considered radio, television, face to face training, texting, and advertising billboards as promotional strategies. This study provides a unique insight into consumers' values and motivations that affect consumers' decisions to adopt physical activity, in Iran. It could also help researchers to design and implement intervention programs to increase physical activity.

  12. Corporate Health and Wellness and the Financial Bottom Line: Evidence From South Africa.

    PubMed

    Conradie, Christina Susanna; van der Merwe Smit, Eon; Malan, Daniel Pieter

    2016-02-01

    The research objective was to test the hypothesis that corporate health and wellness contributed positively to South African companies' financial results. The past share market performance of eligible healthy companies, based on Discovery's Healthy Company Index, was tracked under three investment scenarios and compared with the market performance on the basis of the JSE FTSE All Share Index. The evidence supports the hypothesis that a culture of health and wellness provides a financial advantage, in so far as the portfolio of healthy companies consistently outperformed the market over the selected simulations. Given the limitations of the investigation, namely small sample size, the brevity of the period of investigation, and the reliance on accessibility sampling, the research provides the first and preliminary evidence supportive of the direct financial benefits of companies' wellness programs.

  13. Corporate Health and Wellness and the Financial Bottom Line

    PubMed Central

    Conradie, Christina Susanna; van der Merwe Smit, Eon; Malan, Daniel Pieter

    2016-01-01

    Objective: The research objective was to test the hypothesis that corporate health and wellness contributed positively to South African companies’ financial results. Methods: The past share market performance of eligible healthy companies, based on Discovery's Healthy Company Index, was tracked under three investment scenarios and compared with the market performance on the basis of the JSE FTSE All Share Index. Results: The evidence supports the hypothesis that a culture of health and wellness provides a financial advantage, in so far as the portfolio of healthy companies consistently outperformed the market over the selected simulations. Conclusions: Given the limitations of the investigation, namely small sample size, the brevity of the period of investigation, and the reliance on accessibility sampling, the research provides the first and preliminary evidence supportive of the direct financial benefits of companies’ wellness programs. PMID:26849271

  14. 10 CFR 455.122 - Applicant certifications for State grants for technical assistance, program assistance, and...

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... assistance, program assistance, and marketing. 455.122 Section 455.122 Energy DEPARTMENT OF ENERGY ENERGY... for State grants for technical assistance, program assistance, and marketing. Applications from States for financial assistance for technical assistance programs, program assistance, and marketing shall...

  15. Directory of Post-Secondary Retailing and Marketing Vocational Programs.

    ERIC Educational Resources Information Center

    American Vocational Association, Inc., Washington, DC.

    This directory lists 357 general and 135 special retailing and marketing vocational programs at the post secondary level. Institutions vary somewhat in the identification of general programs; for example, they may be called retailing, merchandising, marketing, mid-management, or distributive education programs. Specialized programs offered by…

  16. Analysis of the market potential for distance learning opportunities in transportation professional development

    DOT National Transportation Integrated Search

    2001-04-01

    This research investigated the feasibility and sustainability of a distance learning program at the Texas : Transportation Institute through the Center for Professional Development. Through a literature review and : an on-line questionnaire completed...

  17. Evaluation of a cross-sector community initiative partnership: delivering a local sport program.

    PubMed

    Kihl, Lisa A; Tainsky, Scott; Babiak, Kathy; Bang, Hyejin

    2014-06-01

    Corporate community initiatives (CCI) are often established via cross-sector partnerships with nonprofit agencies to address critical social problems. While there is a growing body of literature exploring the effectiveness and social impact of these partnerships, there is a limited evaluative research on the implementation and execution processes of CCIs. In this paper, we examined the implementation and operational processes in the delivery of a professional sport organization's CCI initiative using program theory evaluation. The findings showed discrepancies between the associate organization and the implementers regarding understanding and fulfilling responsibilities with performing certain aspects (maintaining accurate records and program marketing) of the service delivery protocol. Despite program stakeholders being satisfied overall with the program delivery, contradictions between program stakeholders' satisfaction in the quality of program delivery was found in critical components (marketing and communications) of the service delivery. We conclude that ongoing evaluations are necessary to pinpoint the catalyst of the discrepancies along with all partners valuing process evaluation in addition to outcome evaluation. Copyright © 2014 Elsevier Ltd. All rights reserved.

  18. Social norms marketing: a prevention strategy to decrease high-risk drinking among college students.

    PubMed

    Ott, Carol H; Haertlein, Carol

    2002-06-01

    We describe a social-norms marketing approach to moderating college student drinking behaviors and correcting student misperceptions about campus drinking. The intervention has the potential to be applied to other health behaviors where misperceptions abound, such as those related to cigarette smoking, eating disorders, sexual health, and sexual assault. Even though nurses are actively working on alcohol and other drug (AOD) prevention efforts on college campuses, little data based research have been published. Collaborative efforts between faculty from different disciplines, including nursing and nurse health educators, can be an effective combination for preventing alcohol abuse and for initiating sound research-based campus prevention programs.

  19. Mass media approaches to reducing cardiovascular disease risk.

    PubMed Central

    Bellicha, T; McGrath, J

    1990-01-01

    A key function of a basic and clinical biomedical research organization is to communicate the findings of clinical investigations so that people may apply the results to improve their health and well-being. To help communicate results from cardiovascular disease research, the National Heart, Lung, and Blood Institute has established a series of national health education programs. The authors describe a model for two of the five programs and discuss the role of communication media in supporting national goals for education programs. The research basis for the programs is reviewed, together with the process by which the Institute develops information materials for mass media, notably public service announcements. A description of two national health education campaigns, hypertension and cholesterol, illustrates how market research is used to identify appropriate target audiences, develop messages, and select channels of communication. Lessons learned about the role of mass media in a national health education campaign are summarized. PMID:2113682

  20. Marketing Program: Tripler Army Medical Center, Hawaii

    DTIC Science & Technology

    1990-12-01

    advertising agency. Good deeds are only effective when accompanied by good words. Thp qrimarv bEnefit of r P-,essful marketing program are improved...professional advertising agency. Good deeds are only effective when accompanied by good words. The primary benefits of a successful marketing program are... market plan itself. MARKET PLAN A market plan is not just advertising and gimmicks. It is only of value if it is a means of assisting people to satisfy

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